UP to Something in Life? Reach for Your Inner Sisu

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want.

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Working on Purpose. Now Here is
your host, Doctor Elise Cortes.

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Welcome back to the Working on Purpose
Show. Thanks for tuning in again this

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week. I'm your host, doctor
Elise Cortez, joining you li from Dallas,

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Texas, which is home base for
me. If you've been tuning in

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for a while, you know this
program is an inspirational thought leadership platform that

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advances the conversation on living and working
with passion, inspiration, and purpose.

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I'm committed to helping create a world
where business and capitalism are a force for

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good, constantly working to address the
immense number of problems society faces all serving

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stakeholders. The GALP Organization reports that
eighty five percent of the global workforce does

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not want to go to work on
Monday or whenever the ship starts. Let's

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change that together and instead make work
an enriching part of life that expresses meaningful

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contribution and helps us grow into our
highest selves, all in service of the

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organization's purpose. Each week in these
conversations, I hope you walk away with

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something that changes the way you think
or that you can immediately put to use

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in your life. Much of the
content we discuss in this program is a

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reflection of the work I do.
So as you listen, if you catch

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a glimpse of anything I can do
to help, go to my website at

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a leasecretes dot com and use to
contact me feature to message me. Let's

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talk about what's going on for you
and how I might be able to help,

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whether it's consulting on visioneering for a
greater purpose among your stakeholders, a

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vitally inspired leadership program, the online
catch fire learning communities, or speaking for

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your company or conference at any rate, I'm glad or connected, and thanks

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for listening. Now onto this week's
prog with us today is Justin Barnes,

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author of se SIU Find Your Resilience
the Finish Way and also the book called

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Eca Guy, Discover Your Reason for
Being, a book Key and I discussed

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on air a few months ago.
Today we'll be talking about this finish concept

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of se Sue he's been investigating and
how we can nurture it in our personal

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and professional lives to find our own
resilience. If you're up to something in

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life, you can definitely stand to
nurture and leverage a little se Sue.

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Justin joins you today from Hastings,
which is on the south coast of England.

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Justin, welcome back to Working on
Purpose. Hello, nice talking to

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you again. It's wonderful to have
you back. You know. One of

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the greatest things about being this host
of this program is that I get to

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connect with authors like you all over
the world who are up to something Justin

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and I really appreciate that, So
thank you for staying in my sphere.

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Yeah, well, it's really nice. It's nice to talk to you too,

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because I do. I listen to
your program as well, and it's

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yeah, I pick up some interesting
tips from it myself, So it's good

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to talk to you. Good.
Thank you. Likewise, well, among

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other passions that I have, I
think you and I you and I've discussed

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this before, but I'm an identity
and a meaning researcher. So I want

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to start by just presencing for our
listeners who you are. So imagine you're

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coming into maybe a cocktail party or
a brand new or something right, a

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conference or whatever it might be,
justin how would you introduce yourself to someone

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so that they understood really who you
are? Yeah, well, I suppose,

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I mean as a work wise,
I'm a writer. I mean as

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a person, I suppose. I
think generally, I've been brought up to

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sort of count my blessings a bit. You know, I don't have a

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particularly well off family, but we
always sort of told, you know,

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you know, we're quite lucky in
life. And I think that's always made

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me feel like, in work,
particularly, you know, to try and

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be encouraging to other people. When
I've I used to work as a magazine

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editor, and you know, we
had young interns and people coming in.

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I always tried to sort of help, you know, even when I was

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sort of in charge. I was, I'm one of those I would try

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and help to lift people up rather
than sort of, you know, put

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them in their place. If you
know something, I think I'm quite as

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I've the last few years I've been
a writer working from home, so I

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think I've become quite sort of I
live in my own head a bit these

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days, I think, which which
has its pluses, but also I think

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it means you have to be careful
about that because you have to sort of

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push out and you know, get
other hear other voices. You know.

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I think I've got capacity to be
quite driven at times, but I'm also

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got capacity be incredibly lazy, so
you know, and I can you know,

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I can go from one extreme to
the other. You know. Sometimes

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when I'm writing a book, I've
got a deadline and you know, I've

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got to write fifty thousand words and
two or three weeks, which I've had

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to do at times. You know, somehow I don't think I can do

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it, but I get it done. And then other times I think I

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couldn't even manage to write a couple
of hundred words in an hour. So

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yeah, I don't know. I
think as a person, I'm a bit

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I have to I think I can
be a bit resistant to change and then

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occasionally very adventurous. I'll just to
do something which people go, wow,

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what made you do that. So
I think, yeah, I think I

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always have to make a bit of
an effort, conscious effort to challenge that

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kind of slightly that resistance in me
that I know that I can, you

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know, because sometimes I know that
sometimes when I've made big changes, they're

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the things that brought some really good
things into my life. So yeah,

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I think that's that's one of the
things. And lastly, i'd sort of

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say, as I get older,
the more I sort of learn, I

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mean, luckily with my work.
One thing I really enjoy with things like

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these the SISU Book and the Key
Guy Book is you know, learning about

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things I didn't know about before.
And but the more you learn, the

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sort of the more you realize how
little you know, which is really good.

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So you know, I think,
yeah, I think it makes you

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think, well, I've got to
open my mind and be much more open

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minded always, And you have to
develop a sort of problem solving mentality because

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life, you know, it just
is never simple. It's always obstacles.

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And actually that's where the CSU concept
comes in because that is very much about

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you know, how you can confront
problems and solve them. M Well,

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okay, so first let me just
acknowledge what you just did for us,

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justin is exactly the reason I start
with. Sometimes I don't always ask that

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question first, but just it gives
us access to you and really opens the

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conversation in an authentic way. So
that's perfect. Thank you for that.

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Now I'm just on the heels of
what you just said here. I want

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to presence the promise of this conversation
today, which is your book and you

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say in the very beginning, you
say, ce Sue Engender is a gritty,

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can do spirit where purpose leads to
action and surrendering tamely when the going

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gets tough doesn't cross your mind.
And by nurturing it in our daily lives,

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we can become more resilient, better
problem solvers, and what once might

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seem highly improbable becomes feasible. That
is a fantastic promise to start with.

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Can you comment and add to that, Yeah, well, just mean CSU

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is a is a finished concept.
But it's really a bit like a guy.

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It's just they've got a name for
it, if you understand. And

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when I was researching you know that
everyone had their slightly different take on it.

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But basically it's a kind of it's
a mindset that reframes challenges as opportunities

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to to to grow and get better, to get stronger, And it's it's

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a mindset that helps you to pursue
solutions with sort of tenacity and be creative

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in the way you approach things.
I mean to just to sort of I

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don't know to define define what this
is. I think the best way to

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describe it is when you know you
have those moments in your life where you

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just have nothing left, you know, physically or mentally. It could be

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it could be at work where you
know you're on a project you've really had

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enough of it, but you've got
a deadline to meet, you've got to

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finish it that night, and you're
tired physically, and you've got problems at

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home or whatever. But you some
and you think you've got nothing left,

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but you you always find a way
to do it. So that is this

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kind of like this is like hidden
energy that you've got. You have more

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capability than you actually thought you had
in the first place, if you know.

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So that's kind of what CISU is
it. It's actually sort of saying,

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well, actually we're more capable than
maybe we thought, and it helps

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you to sort of push through adversity. Well, and Justin, that is

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exactly why I wanted to have you
back on the show. When you told

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me what this next book was,
after you and I talked about your Eca

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Guy book, I said, oh
my gosh, that is perfect because so

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many of my listeners come to the
show Justin because they're up to something.

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They're trying to get to whatever next
is for them, whether that's pursuing their

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purpose, whether that's going for the
next level of leadership in their career,

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whether that's starting a new business.
They're up to something, and I wanted

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to give them the gift of CISU
and you to help them on their way.

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And that's why I wanted to have
you back. Yeah, oh great.

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Okay, So the next thing I
have to ask you, since I

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know you are a prolific author,
I don't remember exactly what the number is,

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but you'll tell us. I think
it's over sixty books that you've written.

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Yeah, I sort of. I
think I've written or edited about over

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seventy, maybe even eighty now,
but I think I've written about thirty thirty

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five. I'm not too sure,
but yeah, okay, okay, So

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then now we have to ask then
well, then, how in the world

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did the SISU book come about?
Yeah, well I did the As you

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know, I was asked to do
the Ikey Guy book a couple of years

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ago, and I think that was
part of a series of philosophy books,

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a Japanese philosophy book series that the
publishers were doing, and I think it

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went very well from what I understand, and the Ikey Guy book they translated

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it into I think I've got about
six or seven languages at home, so

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it did quite well, and they
they sort of said, well, yeah,

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would you be interested in doing another
one? And this time we're doing

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a Nordic philosophy book series and CSU
was one of the topics. There's another

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one was called Freeloose Leave, which
is all about the benefits of a free

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of fresh air and life life outside. But yeah, I chose to do

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the c SU one, and the
reason really was because actually I havn't done

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Ikey Guy. If you remember,
that was all about finding your purpose and

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looking at you know, trying to
work it out by sort of gauging the

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things you love, the things you're
good at, the things you can get

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paid for, and the things that
the world needs and trying to get a

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balance of those things. And CESU
is kind so that's kind of like finding

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your meaning and your purpose, and
CSU is kind of about giving you the

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inn strength to act on it and
push through to actually achieve those goals.

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So actually was quite a nice It
linked really well to what I've been doing

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before. Yeah, beautifully, I
would say thank you for that. All

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right. Now, I have read
the book, as as I am prone

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to do, cover to cover.
Somebody, one of my friends who knows

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me fairly well, he says,
you know, at least what I've realized

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about you is you're a radio show
host with a reading problem. I am

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right, So I'm constantly I'm getting
the opportunity to read amazing works like yours.

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So I've read your book cover to
cover, and it's beautiful. The

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photos are beautiful, the message is
beautiful. But for our listeners who haven't

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quite picked it up yet, tell
us about the history behind the Sissu as

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a finished concept. Yeah, yeah, I should just credit my editor,

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Anna Southgate, who did a brilliant
job on the picture research, because it's

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a lot of the as you know, the concepts are quite sort of subjective

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and quite difficult to illustrate, but
I thought she did a really fantastic job

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on that. But yeah, the
history behind the cisu concept, so the

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first sort of written instances I could
find of it it were in the sort

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of fifteen hundreds, and the meaning
of the word seems to have evolved over

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the years. In the eighteenth century, the Finish there was an eighteenth century

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Finished Dictionary and it defined cisu as
a place in the human body where strong

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emotions originate. So it was kind
of associated with guts in this so some

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more an emotional thing, but I
think nowadays it's more of it's more seen

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as a mindset. But the way
it sort of manifested itself in Finnish culture,

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there's been some one of the most
famous events in the history of the

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country. Because of Finland. You
may or may not know, it was

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always being invaded, it was always
under threat from countries nearby. Soviet Union

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was on its doorstep, and in
the nineteenth thirty forty Winter War, Soviet

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Union invaded. Soviet Union invaded Finland, and they had three times as many

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soldiers that one hundred times more tanks, thirty times more aircraft, and yet

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somehow the Finns managed to fend them
off. Their soldiers were known as the

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finished Phantoms because they'd sort of worked
they worked out well. It's obviously they

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were fighting in snow and they wore
this camouflage white gear, and so they

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were sort of lost in the landscape
and managed to to somehow hold off this

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in not you know this this the
Soviet Union and were much much stronger military

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than them. So there was that. That was one example of how they're

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kind of their their sort of see
sue helped them to survive. I think

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there was a I'm just trying to
find it. I've got the book gear.

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There was a there was a quote
from in the New York Times just

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after that where it said the Finns
have something they call ceesu. It's a

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compound of bravado and bravery, of
ferocity and tenacity, of the ability to

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keep fighting after most people would have
quit, and to fight with the will

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to win. So that's quite that's
quite a good definition of it. So

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yeah, there's a I think looking
to the present, what's been what's been

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apparent. Finland was a pretty poor
country in the early part of the twentieth

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century, and it is now well, the last two years, it's been

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ranked number one in the United Nations
World Happiness Report, which is an overall

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scale of well being. So it's
wealth, but it's not just that.

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It's well being and on lots of
indicators it performs better than other countries and

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they've worked towards that and finished.
People will tell you that this kind of

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CSU spirit has helped them to make
that transformation. M And again, you

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know, Justin, why why would
I want to position this when I'm out

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speaking to audiences so much? In
my message is you have one precious life.

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What are you going to do with
it? I need you to nurture

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your passion, your inspiration, your
purpose and then bring it right. So

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if SISUE becomes the motivating force behind
bringing it, that's what I want to

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help presence for our listeners. So
thank you for sharing that history because it

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does help us really understand the just
the as I love the word ferocity,

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the ferocity and fortitude of the concept. So with that, let's grab our

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first break. I'm your host,
Elise Cortez. We've been on the air

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with Justin Barnes, who is the
author of SISU Find Your Resilience to finish

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way and also the book called Ikey
Guy, Discover Your Reason for Being.

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He joins us today from Hastings,
which is in the southern part of England.

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We've been talking about really where this
concept came from, why he decided

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to write the book, and how
it can help our lives. After the

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break, we're going to talk about
how to nurture it in our life and

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our work. Stay with us,
we'll be right back. Doctor Release Cortez

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is a management consultant specializing in me
and Purpose. An inspirational speaker and author,

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she helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership

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and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce.

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To learn more or to invite Elise
to speak to your organization, please

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visit her at Eleascortes dot com.
Let's talk about how to get your employees

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working on purpose. This is working
on Purpose with doctor Elise Cortes. To

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reach our program today or open a
conversation with Elise, send an email to

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a lease Alise at elisecortes dot com. Now back to working on Purpose.

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Thanks for staying with us and welcome
back to working on Purpose if you're just

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joining us. My guest is Justin
Barnes, the author of SISU Find a

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Result into the Finish Way, and
also the book called Eca Guy, Discover

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Your Reason for Being. After bilitally
escaping the hustle of London life, he

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now lives in a fifteenth century house
in Hastings Old Town on the south coast

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of England, where he pursues his
Ega Guy and tries to nurture his inner

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c sue. I'm your host at
last, Cortez. I love that description

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of you, Justin. I just
think that so fun to talk about.

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So for this next segment here again, as you know, Justin and listeners

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have been listening for a while,
I really try to make sure that people

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can walk away with something they can
immediately put to use by listening. So

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I want to next surface for our
listeners how we can use to sue our

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lives. And you say in your
book that it helps us survive periods of

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extreme upheavals, and that certainly happens
when we're going for something in life.

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So if you could say a little
something more about some of the ways that

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we can help nurture to Sue.
I think, you know, if you're

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experiencing some intense we talk about intense
upheople. I think there's finish people are

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known to be quite calm, people, quite understated, and I think there's

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a value in that sometimes when everyone's
going crazy. I mean at the moment

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here, I'm sure in the States
as well, we're having this panic about

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coronavirus, and there's only certain things
that you can control about that. You

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know, you can control your behavior, clean your hands, and you know,

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avoid certain things. So it's kind
of I think it's about there's some

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clear thinking involved in it, having
a plan. I think there's also about

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the thing that I thought was quite
interesting with Finland is the climate is so

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eight months of the year they have
it's dark and nothing really grows, and

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there's this sort of idea that but
no, but spring will come. So

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even when things I like that sort
of metaphor that even when things are going,

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you know, quite dark, they
know if they do prepare correctly it

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eventually things will get better. So
that's quite an important thing. Also,

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I think it's about having a bit
of an agile mindset. It I was,

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I really listened with interest to your
guest, Tom Holsey, the cancer

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survivor you spoke to, and it
was interesting because obviously he was a very

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fit guy and he needed that kind
of rigid mindset to push through. You

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know, he's he's iron Man task. But then he said that when he

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had to battle cancer, he had
to sort of change a little bit and

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adapt. And I think that's that's
part of c as well. It's that,

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although it's persistence, but you know, if something's not working, you

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need to change. You need to
change your direction and work in a different

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way. And there's a quote in
the book from a physicist called Nils Bore

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and he says that every great and
deep difficulty bears in itself its own solution.

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It forces us to change our thinking
in order to find it. So

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sometimes what you're try, the challenge
that faces you, your your thing,

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he has to adapt to meet it, if you understand what I'm saying.

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So, yeah, I think I
think another side of it, I think

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is sort of an educated optimism.
You know, hope is a great starting

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point. You know, you need
to be hopeful, but it's not enough.

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You have to have a plan.
You have to have a strategy,

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which again kinds of links a bit
back to the to the Ikey guy,

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I think, and then you have
to act, which is the sort of

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CCU part. You have to actually
take action. So I think that that's

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the sort of the main sort of
things I would think would be useful on

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that beautiful justin. I love that, And I was as you were speaking,

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the first thing that was going through
my mind is the importance of cultivating

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more of an optimistic mindset, which
does bring me to the next thing I

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wanted to talk about, which is
you do say in I think it's chapter

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five, that there is a symbiotic
relationship between a SISU mindset and our physical

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and mental well being. So I
really appreciate as a systems thinker, how

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that's all coordinated and combined and connected. Will you see a little bit more

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about that symbiotic relationship. Definitely.
Well, there was a finished guy called

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Viker Gustafson, and he was the
first Finn to climb Everest in nineteen ninety

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three, and he has a son
named se Sue, which I thought was

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brilliant. Yes, I said that. I read that in the book.

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It's awesome, amazing. But one
of the things he says is that to

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remember that the biggest obstacles are between
our ears, what we tell ourselves,

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and if you're uncomfortable to treat it
as an experience. But in terms of

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the sort of physical mental well being
inside I'm in personally, I find physical

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exercises really important to my mental health, you know. And there are days

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where I feel lazy, I don't
want to do my sort of exercise or

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go for a run or whatever.
But I sort of pushed myself to do

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it because I know that I will
feel better for doing it. And I

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think that's the kind of knowledge that
you need to have with se Su.

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The Finns are famous for taking dips
in freezing lakes. Finland has one hundred

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and eighty eight thousand lakes, and
you think, quite they're mad. You

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know, they'll go and dip in
a lake which is like nearly frozen,

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and then they go out and have
a sauna. There are loads of health

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benefits associated with that, as long
as you don't have a heart condition.

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Don't do this about talking to your
doctor first in the book to Yeah,

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but a lot of things do really
benefit from it, and you can even

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if you I mean, I've actually
since I've read the book. I've taken

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to sort of do it at home
when I have a shower, I give

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it a quick blast of cold water
as well as at the end to kind

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of, you know, it jelts
you into it, jelts you to life,

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definitely. But I've been sort of
thinking about how I think when you're

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talking to Tom, you were saying
about you were doing an adventure race on

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you, like a hundred race.
It's a two hundred kilometer race in Bhutan

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that takes place over six days or
stages in early June of this year.

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So that's assuming that I still good
to go because of what's happening with the

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coronavirus. But yes, I'm training
for that. I'm doing my part.

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Yeah, but that's what That's all
you can do, even though you're not

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sure. I mean, actually,
I'm planning to a half marathon in a

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couple of weeks, but I've got
an injury at the moment, and I

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sort of thinking, oh, well, you know, it's quite quite I'm

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thinking, well, I might not
be able to do it. But when

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I was sort of had this,
I had this injury came up a couple

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of weeks ago, and so I
thought, well, what can I do,

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And I just happened to be reading
a book by my sister's father in

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law. Was a very good athlete. He died a couple of years ago,

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and as a tribute they released a
book that he wrote fifty years ago

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called four Million Footsteps, and he
basically broke the world record for running across

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America on foot. He did it
in sixty six days. I mean forty

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three miles a day. It's crazy. But there were days when he had

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a bit of an injury and he'd
have to just walk. As you know,

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he wouldn't do as many miles he'd
had to. He'd have to improvise.

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There were times when he was having
a little injured and I thought that's

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quite a good thing to think of
when when things are not quite going right,

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which happens a lot in life,
you have to think your way around

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it. And he always stayed fixed
on the goal. He was going to

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do it no matter what. And
he actually he managed to break the record

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and do it, and when he
finished, he didn't have any injury.

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Is He managed to just manage it. So I think that was quite of

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a stopped with me in terms of
my half math and training well, I

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think my half math and seems quite
tiny compared to what you're planning to do.

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Well, So you service this beautifully, justin because I was going to

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bring up the Bhutan race that I'm
running because one of the things that intrigued

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me as I was reading your book
is which aligns with my work in logo

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therapy. So for listeners who don't
know what loco therapy is, it's really

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a philosophical approach to healing through meaning
or giving motivation and meaning through meaning.

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So this You've got this phrase in
the book that says the SISU concept is

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a recognition that human beings need to
experience challenges to feel fully alive and thrive.

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I completely endorse that. In fact, so much of the work that

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I'm doing is trying to help people
to get motivated and encouraged to go for

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things that are beyond their comfort zone
because I know doing so enlivens them and

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grows them. So you and I
are just speaking about half marathon. My

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bouton race fits nicely into that,
and my challenge as a professional, Justine

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is helping people to find ways to
catalyze that that desire. I think,

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well, I think if you don't
test yourself. You do regress a bit.

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There was a fantastic quot so I've
always loved from a box xboxer Marvelous

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Marvin Hagler, who's actually called marvelous
Marvin Hagler, that he's not a nickname,

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so it was amazing. You have
to address it as marvelous, not

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just Marvin. But he had this
quite where he was talking about when he

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decided to retire, and he said, you know, it's tough to get

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out of bed and do your road
work at five am when you're when you've

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been sleeping in silk pajamas. And
I think there's an element that you know,

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there is a point if you get
too comfortable, you don't do the

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work anymore. And that's fine.
You know that someone like him, he

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achieved a lot and he greets the
stage where he had enough, and you

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have to enjoy your successes. But
then you have to find something else.

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I think a lot of people who
have success earlier in life, you know,

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they do sometimes find a bit of
a lack afterwards. So but for

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what those who haven't and they're still
looking for you have to sort of push

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yourself otherwise you are you will you
lose your way a little bit? Yeah,

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you know to one way. You
know, you need to sort of

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exercise that CSU muscle challenge yourself because
we are capable of more than we think

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we are always I think so so
so true, and that really gives me

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the next thing. I really want
to service for our listeners. And that

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gets to the notion of action.
And this is all great as a philosophy,

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but now we've got to put it
into action to make it actually make

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a difference in our lives. And
so you offer in a book that we

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can cultivate sisue each day in just
simple ways to incubate an action mindset.

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So something as simple as resolving and
following through on finally having that difficult conversation

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you've been putting off is an example
of what you're talking about. And I

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think it's important for us to presence
for our listeners what we mean by instilling

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daily action towards I guess actualizing the
sisue concept. Can you give us a

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couple more examples? Well, I
think for me, one thing and I

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don't always do this, and I've
kicked myself and tried it is, you

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know, get into the habit of
doing it. You know, I always

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I'm a bit of a list maker, and there's usually a few couple of

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things on that list that they keep
getting pushed down, and you've got to

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get into the habit of taking those
on the first do the first thing in

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the day, because if you get
that done, everything's downhill after that.

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If you do that, you make
that conversation you've been or some email that

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you've got to write, or you
know, or there's a particular job I

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do a lot of copyrighting, there
might be a bit of something I've been

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putting off, you know. And
in other ways, there might be some

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things you've had in the background.
You might thought, oh, I was

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going to volunteer for a community project, or maybe you were going to do

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a mentoring scheme or something at a
company to help some of the younger people

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there. Or there's a DIY job
that you've been putting off, or you

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started and haven't finished. You know, just just go ahead and do it.

407
00:26:51.000 --> 00:26:52.799
Face the problem. And actually,
but when you should get involved in

408
00:26:52.880 --> 00:26:56.319
it, and I find this often
with work. I mean funny enough,

409
00:26:56.400 --> 00:27:00.319
Actually, when I when I was
doing my writing the setup, there were

410
00:27:00.480 --> 00:27:03.039
times when I was thinking have.
I actually got CC because I was struggling

411
00:27:03.079 --> 00:27:06.880
a bit. It was a new
concept to me and I was trying to

412
00:27:07.559 --> 00:27:10.160
understand it. And then, as
you know, the book is kind of

413
00:27:10.759 --> 00:27:14.160
it's sort of sixty or seventy sort
of bite sized things. Although you can

414
00:27:14.200 --> 00:27:15.279
read the whole book from front cover, you can just dip in. So

415
00:27:15.400 --> 00:27:18.680
each each sort of page has to
kind of have some you know, a

416
00:27:18.759 --> 00:27:22.359
message to it and something. Oh
no, And I was sort of laughing

417
00:27:22.359 --> 00:27:25.400
to yourself. I thought, well, maybe I haven't got the CC to

418
00:27:25.519 --> 00:27:30.799
do so you know it is about
but of course I got through it,

419
00:27:30.920 --> 00:27:33.799
and you know, you just had. The answer is always to just get

420
00:27:33.839 --> 00:27:40.200
more knowledge, work and work at
it until you can understand and don't don't

421
00:27:40.279 --> 00:27:42.279
be put off. We'll probably comes
to this later, but like you know,

422
00:27:42.839 --> 00:27:47.799
fear of failure can be a problem, and yeah, that's something you

423
00:27:47.839 --> 00:27:52.160
need to be really aware of because
failures are important to actually achieving anything.

424
00:27:52.000 --> 00:27:56.759
Mm hmmm, yes it is and
facing it and well and being a the

425
00:27:56.880 --> 00:28:00.680
fear that comes with it, to
be able to simply to embrace that and

426
00:28:00.759 --> 00:28:03.240
know that when you're up to something
in life, you're probably going to feel

427
00:28:03.319 --> 00:28:07.759
fear and that's okay, that's natural
and normal. The opportunity is just simply

428
00:28:07.880 --> 00:28:12.279
just accept that it's there and then
ignore it. Right. So now,

429
00:28:12.559 --> 00:28:17.079
for I know that there are listeners
that are right on the line now listening

430
00:28:17.119 --> 00:28:18.799
to this, going yeah, this
all sounds really interesting. But come on,

431
00:28:19.000 --> 00:28:23.319
folks, I'm a realist or I'm
a pessimist, and I think that

432
00:28:23.440 --> 00:28:27.839
works really well for me. So
for our reluctant or naysayers listening in,

433
00:28:29.440 --> 00:28:32.759
why would anyone not want to try
to infuse to suit into their lives?

434
00:28:32.799 --> 00:28:37.640
Do you suppose is there a downside? Well? I think I suppose the

435
00:28:37.759 --> 00:28:41.079
danger is if you are just unstoppable, there is a danger of not knowing

436
00:28:41.119 --> 00:28:45.680
when to stop, and there is
some time there are if you're just plowing

437
00:28:45.759 --> 00:28:49.960
down the same path and making this
and not getting anywhere, that that's a

438
00:28:51.079 --> 00:28:52.000
sign that you know, I think
there's a old saying, isn't that you

439
00:28:52.039 --> 00:28:56.640
know it's a commer work, but
you know if you keep doing the same

440
00:28:56.680 --> 00:28:59.079
thing, it's not working. You
know, that's not a good idea.

441
00:29:00.519 --> 00:29:03.720
So I think the Fins are known
for having a bit of a Lutheran work

442
00:29:03.799 --> 00:29:07.079
ethic, and but there is that
danger of working too hard but not smart,

443
00:29:07.920 --> 00:29:10.680
and sometimes there might be a time
when you need to sort of withdraw,

444
00:29:11.720 --> 00:29:15.720
sort of just recuperate. Think about
it, because part of it is

445
00:29:15.759 --> 00:29:19.480
also agile thinking. You know,
you might have to reassess your goals.

446
00:29:19.559 --> 00:29:23.920
Maybe that you're what your originally thought
was the right way to go isn't and

447
00:29:25.000 --> 00:29:27.839
you can adjust. And also the
other thing I think, and I'm I'm

448
00:29:27.839 --> 00:29:32.519
aways very guilt to this if not
asking for help. Sometimes you just need

449
00:29:32.599 --> 00:29:36.480
to ask for help. I think
CES is quite a because it's quite an

450
00:29:36.559 --> 00:29:41.279
internal thing. It could lead you
to just sort of relying on or something

451
00:29:41.400 --> 00:29:44.480
right, I'm going to do it
my way, but you know you might

452
00:29:44.559 --> 00:29:47.559
be missing out on something. So
you know, again, draw on people

453
00:29:47.640 --> 00:29:51.160
that you trust, or you might
seek out someone who's an expert in the

454
00:29:51.200 --> 00:29:53.720
field of what you want to do
and discover it. Don't just you know,

455
00:29:55.000 --> 00:29:57.880
you have to you have to think
around the subject. It's about getting

456
00:29:59.160 --> 00:30:02.640
you. You might set yourself a
target, but you have to find your

457
00:30:02.680 --> 00:30:06.039
way there and you'll probably find along
the way there will be some things you

458
00:30:06.119 --> 00:30:10.200
hadn't thought of. So if you
just if you just ploil the same way,

459
00:30:10.400 --> 00:30:12.759
and if you've missed something you're not
going to succeed, So I think

460
00:30:12.799 --> 00:30:18.160
that's quite important. Sort of an
agile thinking. I like it. I

461
00:30:18.319 --> 00:30:21.720
like it a lot. Let's grab
our last break on that thought agile thinking.

462
00:30:22.079 --> 00:30:23.720
I'm your host, Alis Cortez.
We've been on the year with Justin

463
00:30:23.799 --> 00:30:27.640
Barnes, who's the author of SISU
Find Your Resilience to Finish Way and also

464
00:30:27.720 --> 00:30:32.079
the book called Eca Guy, Discover
Your Reason for Being. You joined it

465
00:30:32.119 --> 00:30:34.799
today from Hastings which is in the
southern coast of England. After the break,

466
00:30:34.880 --> 00:30:38.119
we're going to talk about how to
harness seesue in the workplace for breakthroughs.

467
00:30:38.319 --> 00:30:52.200
Staying with us, We'll be right
back. Doctor Release Cortez is a

468
00:30:52.279 --> 00:30:59.519
management consultant specializing in meaning and purpose
and inspirational speaker and author. She helps

469
00:30:59.599 --> 00:31:06.599
company visioneer for greater purpose among stakeholders
and develop purpose inspired leadership and meaning infused

470
00:31:06.640 --> 00:31:11.839
cultures that elevate fulfillment, performance,
and commitment within the workforce. To learn

471
00:31:11.920 --> 00:31:17.079
more or to invite Elise to speak
to your organization, please visit her at

472
00:31:17.119 --> 00:31:22.200
Eleasecortes dot com. Let's talk about
how to get your employees working on purpose.

473
00:31:29.279 --> 00:31:33.519
This is working on purpose with doctor
Elise Cortes. To reach our program

474
00:31:33.599 --> 00:31:38.079
today or open a conversation with Elise, send an email to a lease Alise

475
00:31:38.759 --> 00:31:49.920
at Elisecortes dot com. Now back
to working on Purpose. Thanks for sting

476
00:31:49.960 --> 00:31:52.960
with us, and welcome back to
working on Purpose if you're just tuning in.

477
00:31:53.119 --> 00:31:56.200
My guest is Justin Barnes, who
is the author of SISU, Find

478
00:31:56.240 --> 00:32:00.680
a Resilience, The Finish Way and
also the book called Eco Guy, Discover

479
00:32:00.759 --> 00:32:04.640
Your Reason for Being. After literally
escape in the hustle of London life,

480
00:32:04.680 --> 00:32:07.440
he now lives in a fifteenth century
house in Hastings Old Town on the south

481
00:32:07.480 --> 00:32:10.440
coast of England, where he pursues
his e guy and tries to nurture his

482
00:32:10.559 --> 00:32:15.799
inner SISU. I'm your host,
Alice Cortez. So for this last segment

483
00:32:15.880 --> 00:32:17.160
here, what I wanted to do, Justin is I wanted to bring it

484
00:32:17.279 --> 00:32:20.799
into the workplace, because, as
you know, I'm out to really make

485
00:32:20.880 --> 00:32:25.279
work a place where people want to
show up, not not avoid. So

486
00:32:25.839 --> 00:32:28.920
the first thing I want to get
to, and this might be a little

487
00:32:28.960 --> 00:32:31.759
bit of a stretch for this conversation, but let's try. I want to

488
00:32:31.799 --> 00:32:37.160
talk about how companies can, how
companies and leaders can embrace the SISU concept

489
00:32:37.240 --> 00:32:42.200
to create unique and thriving cultures that
help grow and develop themse ways while creating

490
00:32:42.920 --> 00:32:45.920
a corpse to spree spree to corp
if you will. So, how can

491
00:32:46.039 --> 00:32:51.400
we create a unique culture that sets
a company apart from others and meanifully connects

492
00:32:51.400 --> 00:32:54.319
people to it using ce SUP Well, I think you can learn. I

493
00:32:54.359 --> 00:32:58.640
don't know whether it's necessarily a season
thing, but I think it's a finished

494
00:32:58.680 --> 00:33:01.799
thing because they'd be very successful.
You can't if you look at their recent

495
00:33:01.920 --> 00:33:06.480
history, I mean, particularly of
information technology. They're very well attuned to

496
00:33:06.559 --> 00:33:10.200
that because of this sort of problem
solving CSU mentality, and so when when

497
00:33:10.720 --> 00:33:15.440
the sort of technology revolution happened,
they were very well placed to take advantage

498
00:33:15.480 --> 00:33:19.160
of it. But I think one
thing you can learn is, as I

499
00:33:19.240 --> 00:33:23.160
said before, they're quite finished.
People can often seem introverted and quite undemonstrative,

500
00:33:23.640 --> 00:33:28.480
and they're very comfortable with silence.
I did, by the way,

501
00:33:28.480 --> 00:33:30.319
when I did the book, I
did speak to I had a finished consultant

502
00:33:30.319 --> 00:33:35.200
because I said, look a bit
ware of stereotyping people here, and she

503
00:33:35.279 --> 00:33:38.079
said, no, this is this
is quite true. So you know,

504
00:33:38.920 --> 00:33:43.200
so in a meeting you might have
someone who's just sitting there kind of quietly

505
00:33:43.400 --> 00:33:45.960
and not all the louder voices are
speaking, but they might have something really

506
00:33:46.000 --> 00:33:51.839
important to say. So I think
there's a there's a time for giving people

507
00:33:51.920 --> 00:33:57.359
space to talk because they may have
something really important to contribute. Also,

508
00:33:57.559 --> 00:34:00.400
Finns are quite well known for quite
even when they do, you speak,

509
00:34:00.480 --> 00:34:02.519
quite being quite direct. You know, it can come across as a bit

510
00:34:02.599 --> 00:34:07.440
rude actually, but it's it's you
know, you know exactly where they stand

511
00:34:07.519 --> 00:34:09.679
on things, and so there should
be you know you do sometimes when you're

512
00:34:09.679 --> 00:34:14.119
approaching a problem. It's not about
being disrespectful to each other, but it's

513
00:34:14.199 --> 00:34:16.639
about being you know, honest about
what you think the best way forward is.

514
00:34:16.679 --> 00:34:21.000
And then everyone knows can can work
back from that and think, well,

515
00:34:21.039 --> 00:34:22.559
what what's the compromise, what's that, what's the way we're going to

516
00:34:22.639 --> 00:34:25.800
go? So I guess as a
leader you want to encourage people to speak

517
00:34:25.840 --> 00:34:30.880
and also and as a leader you
need to listen because you don't know everything

518
00:34:30.960 --> 00:34:35.679
about you know, someone might have
something to contribute. The other thing I

519
00:34:35.800 --> 00:34:37.679
found, certainly when I worked I've
worked at different places, and the ones

520
00:34:37.719 --> 00:34:42.480
that weren't so good. Well,
when you had a post more to something

521
00:34:42.480 --> 00:34:45.159
that you sort of had a post
mortem on something you've worked on, and

522
00:34:45.320 --> 00:34:47.639
there were some said, oh,
we don't want to talk about the past,

523
00:34:47.719 --> 00:34:51.000
let's push onto the future. And
things have got and our knew things

524
00:34:51.079 --> 00:34:53.599
have gone wrong, and I think
that's crazy. You have to learn from

525
00:34:53.639 --> 00:34:58.039
what went wrong to be to do
to not to make the same mistakes again.

526
00:34:58.480 --> 00:35:01.119
So I think that's quite important.
And there was a quote, just

527
00:35:01.119 --> 00:35:06.039
to give you a quote from a
very successful Finn who was the CEO of

528
00:35:06.159 --> 00:35:09.239
Nokia, who made all the mobile
phones, which is one of the big

529
00:35:09.400 --> 00:35:17.480
expansion companies of Finnish history. He
says that Finns are faring so well because

530
00:35:17.519 --> 00:35:22.000
we have a different mindset about success
ones that one that is based on equity

531
00:35:22.079 --> 00:35:27.000
and community. So it's a slightly
you know, I suspect certainly in England.

532
00:35:27.039 --> 00:35:29.440
I think the suspects are in the
States. It's more of an individual,

533
00:35:29.880 --> 00:35:35.079
individual view of success. So I
think that those are maybe things to

534
00:35:36.079 --> 00:35:38.519
think about. I like them a
lot. A couple things really quick to

535
00:35:38.519 --> 00:35:40.960
igot what you said. I like
the idea of giving people a space to

536
00:35:42.079 --> 00:35:45.320
talk because I know when my work
went I'm out speaking and doing programs.

537
00:35:45.880 --> 00:35:50.000
The extroverts will always speak up,
but the introverts, invariably, when you

538
00:35:50.159 --> 00:35:54.599
give them a space and invite them
to contribute, really provide really meaningful fire

539
00:35:54.639 --> 00:35:58.639
into the conversation. But they do
need to be given a space to talk.

540
00:35:59.159 --> 00:36:01.880
And so I like the idea very
much of creating a community where all

541
00:36:01.960 --> 00:36:06.840
people are given a space to talk
and share and consider. And lots of

542
00:36:06.920 --> 00:36:08.000
things that you said in that,
but that's the thing that I really wanted

543
00:36:08.039 --> 00:36:10.920
to echo. There's a brilliant book
I don't know if you've read it by

544
00:36:12.039 --> 00:36:16.440
Susan Caine called Quiet. She's an
inter She's an Introvert. You should read

545
00:36:16.480 --> 00:36:21.519
it. It's really it's a fascinating
book about, you know, the power

546
00:36:21.559 --> 00:36:24.559
of introverts and how they're sort of
on how if you are intro how you

547
00:36:24.599 --> 00:36:30.199
can get your voice heard without sort
of pretending to be something you're not.

548
00:36:30.480 --> 00:36:32.440
But yeah, very interesting and also
quite good if you don't understand if you're

549
00:36:32.480 --> 00:36:37.280
extroverts and don't understand intervits right,
right, beautiful. We need all of

550
00:36:37.360 --> 00:36:40.559
you so so up and bring your
best and our job as leaders is to

551
00:36:40.639 --> 00:36:45.480
make it make a place for people
to feel like they're wanted and needed and

552
00:36:45.599 --> 00:36:49.280
can contribute. So I really wanted
to make sure we surface that. And

553
00:36:49.920 --> 00:36:52.559
to that end, the next thing
I wanted to do, which is really

554
00:36:52.559 --> 00:36:55.840
how we'll finish the show, is
I wanted to go through the section you

555
00:36:55.960 --> 00:37:00.519
just got to. It's actually I
think it's a page on parental guidelines for

556
00:37:00.639 --> 00:37:07.000
adults with kids. However, that
list seems very applicable to any place we're

557
00:37:07.039 --> 00:37:09.920
trying to bring people up, including
leaders trying to grow and develop people.

558
00:37:10.039 --> 00:37:14.360
So as we go through a few
of these points here, listeners, what

559
00:37:14.400 --> 00:37:17.639
I would like you to do is
consider these points as both something you can

560
00:37:17.679 --> 00:37:21.880
do as a leader to help develop
your people, and if you're a parent

561
00:37:21.960 --> 00:37:23.719
or would like to be one,
consider how you could use this with your

562
00:37:23.800 --> 00:37:28.639
kids. So do a focus.
So the very first one that you talk

563
00:37:28.639 --> 00:37:32.320
about, which I think is hopelessly
important in today's ever changing world, is

564
00:37:32.400 --> 00:37:37.159
the importance of instilling a love of
learning. Yeah. Well, I mean

565
00:37:37.199 --> 00:37:42.400
I thought was really interesting was that
I don't know about the states, but

566
00:37:42.480 --> 00:37:45.800
in England public libraries are being closed
all over the place because you know,

567
00:37:46.320 --> 00:37:52.079
governments have to fund them. And
in Finland they have just opened a massive

568
00:37:52.360 --> 00:37:55.840
state of the art library opposite the
Parliament in Helsinki, which in a way

569
00:37:55.960 --> 00:38:01.360
to symbolize how important they think life
long and discovery is. And I think

570
00:38:01.679 --> 00:38:07.840
anything you can do to encourage that
in the workplace is really important because you

571
00:38:07.920 --> 00:38:13.039
know, you have especially as you
say that, the work the work environment

572
00:38:13.119 --> 00:38:17.360
is changing so much now, and
you know there's there's new industries coming up

573
00:38:17.400 --> 00:38:22.039
every you know, things change so
quickly, so it's you have to encourage

574
00:38:22.119 --> 00:38:27.159
learning in your employees. Yeah,
I completely agree, And that's another reason

575
00:38:27.639 --> 00:38:31.119
in today's somewhere, I've read that
by the time a person earns a four

576
00:38:31.199 --> 00:38:36.239
year degree, that that that that
knowledge is already outdated by the time they

577
00:38:36.320 --> 00:38:40.360
graduate, and so it just speaks
to the importance of ever ever learning in

578
00:38:40.400 --> 00:38:44.480
an increase your knowledge base, which
is again for me justin a large reason

579
00:38:44.559 --> 00:38:49.719
I continue five years in to host
this radio show every week because it allows

580
00:38:49.800 --> 00:38:52.760
me to catalyze my own thinking,
mind development about the world that I'm trying

581
00:38:52.760 --> 00:38:57.679
to make a difference in. So
completely agree, love of learning, please

582
00:38:57.760 --> 00:39:01.119
and help and leaders can do so
much in an organization to encourage that and

583
00:39:01.440 --> 00:39:06.079
to nurture that love of learning and
give employees the opportunity to do that.

584
00:39:06.320 --> 00:39:09.239
So that's the first thing. Now, the next thing that you've already surfaced

585
00:39:09.239 --> 00:39:14.840
that I think is really important to
echo for both leaders as well as parents,

586
00:39:14.920 --> 00:39:19.800
is helping people to see failures as
bumps in the road to discovery,

587
00:39:20.000 --> 00:39:24.039
not reasons to give up. Definitely. I mean, it was fascinating that

588
00:39:24.360 --> 00:39:28.519
in Finland a group I think it
was a group of students a few years

589
00:39:28.519 --> 00:39:31.119
ago started a day of failure to
see. Yeah, I read that in

590
00:39:31.159 --> 00:39:34.920
your book. I love that.
So the day of failure, if you

591
00:39:34.960 --> 00:39:37.639
want to do it, is thirty
October. But every day should be a

592
00:39:37.719 --> 00:39:42.519
failure day. If you've tried something
ambitious, you shouldn't basically what they were

593
00:39:42.559 --> 00:39:45.119
trying to say. So what they
did with this is they ended up going

594
00:39:45.159 --> 00:39:49.840
to talk to very successful politicians and
business leaders and said, you know,

595
00:39:49.960 --> 00:39:53.360
what's your biggest failure? And of
course some of them had spectacular failures along

596
00:39:53.400 --> 00:39:57.559
the way, but they'd learned from
them and that because they've tried to do

597
00:39:57.719 --> 00:40:01.920
something outside their comfort zone. So
yeah, I think failures, the attitude

598
00:40:01.960 --> 00:40:05.239
to fail is important. You learn
from it. As I said before,

599
00:40:05.920 --> 00:40:07.800
if you if you sort of do
a project, and at the end of

600
00:40:07.880 --> 00:40:09.760
it, you just go, oh, we might Now let's look forward.

601
00:40:09.800 --> 00:40:15.760
Let's put that behind us and move
without actually analyzing where things went right and

602
00:40:15.840 --> 00:40:20.920
wrong, You're you're missing, you're
missing an opportunity to improve. So I

603
00:40:21.000 --> 00:40:24.519
think I think failures are massively important. Yeah, well, and I think

604
00:40:24.599 --> 00:40:29.760
positioning the environment so that people are
not afraid of it because in so many

605
00:40:29.840 --> 00:40:32.639
organizations that I've been called to work
into, there is such a fear of

606
00:40:32.719 --> 00:40:36.760
failure. That's how people get fired, that's how people get demoted, that's

607
00:40:37.039 --> 00:40:40.159
how people miss opportunities to get promoted
because we failed to deliver the result we

608
00:40:40.239 --> 00:40:44.760
set out for. So there's a
huge problem in life in general. Now

609
00:40:44.840 --> 00:40:49.239
I think there's social media. If
you make a mistake, people jump.

610
00:40:49.239 --> 00:40:52.199
If you're exactly people jump on you. And I sort of think we need

611
00:40:52.280 --> 00:40:55.519
to get back to with government as
well. Look, let's have a let's

612
00:40:55.599 --> 00:41:00.199
let's put in place a plan that
was going to improve things for it is

613
00:41:00.199 --> 00:41:02.119
going to improve things all the people. And you might do it and they'll

614
00:41:02.119 --> 00:41:06.519
probably find out that some of these
things don't work. That's likely. But

615
00:41:06.679 --> 00:41:09.400
rather than go oh, they're useless, you know, let's try and work

616
00:41:09.440 --> 00:41:12.400
from that and they think, well, okay, let's change direction. I

617
00:41:12.440 --> 00:41:17.719
think there needs to be more of
that using failure productively. I completely agree.

618
00:41:17.760 --> 00:41:21.400
And there's again so many things we
could talk through a bit where I'm

619
00:41:21.440 --> 00:41:24.400
going to pick out a couple of
things that I think are important. Another

620
00:41:24.440 --> 00:41:28.559
point that you make, again,
these are guidelines for parents, but again

621
00:41:28.679 --> 00:41:34.480
using them inside organizations for leaders,
you suggest emboldening people to be independent,

622
00:41:34.559 --> 00:41:37.639
self reliant and take on responsibility.
But then to your point earlier, also

623
00:41:37.760 --> 00:41:42.360
encourage them to ask for help when
they need it. Yeah. Well,

624
00:41:42.440 --> 00:41:45.559
I think I get the impression with
thins that they are bought up to be

625
00:41:45.639 --> 00:41:47.480
quite self reliant. They see to
something that is a word that they hear

626
00:41:47.599 --> 00:41:51.840
quite early in their life, so
to sort of give them sort of strength

627
00:41:51.880 --> 00:41:53.079
to yourself. But you do need
that, you know, But there also

628
00:41:53.119 --> 00:41:58.440
needs to be a collaborative side.
And I think some of some of Finland's

629
00:41:58.480 --> 00:42:00.480
greatest achievements, I mean, the
one that I actually love in the book

630
00:42:00.599 --> 00:42:06.960
is this thing that they vented,
this thing called the baby box. And

631
00:42:07.000 --> 00:42:10.000
back in I think it's between the
wars, they had a huge problem with

632
00:42:10.119 --> 00:42:15.400
child mortality, very high child mortality
rates, and they wanted to encourage women

633
00:42:15.480 --> 00:42:16.639
to come and see if they were
pregnant, to go and see a doctor.

634
00:42:17.400 --> 00:42:22.280
And so what they decided to do
is they created this this baby box

635
00:42:22.360 --> 00:42:24.880
which was given free to any mother
who came to see the doctor, and

636
00:42:25.000 --> 00:42:30.239
it would give you all these fifty
odd things that were vital for the early

637
00:42:30.360 --> 00:42:32.320
months of your child's life, so
the nappiers and food and this, that

638
00:42:32.320 --> 00:42:36.639
and the other thing. And it's
to this day this still goes on,

639
00:42:37.760 --> 00:42:43.599
and that that idea led to now
their child mortality is much lower years later.

640
00:42:44.519 --> 00:42:45.920
But it's an example of you know, pretty thinking well, this is

641
00:42:45.920 --> 00:42:50.800
a big problem we need to work
together on. And at the time that

642
00:42:50.920 --> 00:42:53.119
was a poor country and you know, they probably didn't have the money to

643
00:42:53.159 --> 00:42:55.159
do it, but they thought,
no, this is important, and so

644
00:42:55.280 --> 00:42:59.159
I think that's it. So it's
fine being independent, there's certain things you

645
00:42:59.239 --> 00:43:01.199
need to work together on. And
you know, maybe within their case,

646
00:43:01.239 --> 00:43:06.000
I guess it was a public money
that was used to do it, and

647
00:43:06.119 --> 00:43:08.280
it continues to stand. It's been
really successful for the good of the whole

648
00:43:09.360 --> 00:43:13.280
of the whole organized or in this
case a country. But I guess you

649
00:43:13.280 --> 00:43:16.840
could apply that kind of logic to
a company as well well, and that

650
00:43:17.039 --> 00:43:20.559
is one of the other points I
wanted to echo two things on this,

651
00:43:20.760 --> 00:43:23.079
So you say, also, one
of the guidelines is to endow children and

652
00:43:23.199 --> 00:43:27.840
of course our employees with the knowledge
that they are one of many and show

653
00:43:27.880 --> 00:43:32.679
them how communal efforts can achieve extraordinary
things. So to position that earlier last

654
00:43:32.800 --> 00:43:37.119
month, I had Hugh Welsh on
the show from he's the president and general

655
00:43:37.159 --> 00:43:42.880
counsel of DSM, and he talks
about how their organization gives ten percent,

656
00:43:43.400 --> 00:43:46.639
allows employees to allot ten percent of
their work time to any project that they

657
00:43:46.719 --> 00:43:51.239
are working on in the world,
and that gives them that sense that they

658
00:43:51.440 --> 00:43:54.760
individually are making a difference in the
world, which I think is a I

659
00:43:55.039 --> 00:44:00.400
had him on because I think they
illustrate an example of how enlightened business looks

660
00:44:00.519 --> 00:44:05.280
like. So this whole notion of
being able to endow people with the knowledge

661
00:44:05.320 --> 00:44:07.400
that they are one of many,
especially in our individual's culture here in the

662
00:44:07.480 --> 00:44:13.639
United States, and how communally they
can make a difference to achieve extraordinary things,

663
00:44:13.719 --> 00:44:21.239
that is so important. Yeah,
right, it's beautiful, and it's

664
00:44:21.239 --> 00:44:22.760
beautiful. And finally, the last
thing I want if you will speak on

665
00:44:22.840 --> 00:44:25.159
this and then we've got it.
We're getting close to the end of the

666
00:44:25.199 --> 00:44:30.679
show. You also encourage this for
kids, you say, encourage outdoor activities

667
00:44:30.760 --> 00:44:35.199
in all conditions to help resilience.
Same way about that, and I'm going

668
00:44:35.280 --> 00:44:38.159
to weigh in. Yeah, well, the fins, they're from an early

669
00:44:38.239 --> 00:44:43.639
age that there's something that some people
probably in this country think will be I

670
00:44:43.679 --> 00:44:46.800
mean they will put a baby,
they'll wrap them up and they'll put them

671
00:44:46.840 --> 00:44:51.840
outside in the pram in their weather. It's cold out there, and that's

672
00:44:51.920 --> 00:44:53.639
quite a normal thing to do because
the fresh airs, the fresh air is

673
00:44:53.679 --> 00:44:58.519
good for them and it kind of
but in terms of activities as well.

674
00:44:59.239 --> 00:45:04.039
You know, see they live in
a climate where they have not much sun,

675
00:45:04.239 --> 00:45:07.159
sunlight most of the year, it's
cold. There's no excuse. They

676
00:45:07.199 --> 00:45:13.840
are one of the most outdoors well, and you find generally in the Nordic

677
00:45:13.880 --> 00:45:16.440
countries the very outdoorsy. So you
just get the right gear and you get

678
00:45:16.480 --> 00:45:22.400
out there. There's no excuse bad
whether kids walk to school, it's not.

679
00:45:22.559 --> 00:45:25.519
They don't get driven, it's you
know, it's so it's a different

680
00:45:25.880 --> 00:45:29.840
mindset that you just go out and
it does help you develop your resilience because

681
00:45:29.880 --> 00:45:31.000
it just thinks, well, no, of course you get used to all

682
00:45:31.039 --> 00:45:35.760
of these things. So yeah,
there's a way I think that is a

683
00:45:35.800 --> 00:45:38.719
way to develop your resilience, to
get encourage outdoor activities. But yes,

684
00:45:38.760 --> 00:45:43.159
you go ahead on your Yeah.
So two things I wanted to add into

685
00:45:43.239 --> 00:45:46.920
that that strike for me the way
that I consider this material is one that

686
00:45:47.079 --> 00:45:52.159
there's the physicality of being outside.
So you're talking about developing your resilience,

687
00:45:52.159 --> 00:45:54.239
and I'm from the northwest of the
United States, so there are some Nordic

688
00:45:54.360 --> 00:45:58.760
overlaps there for sure. And yes, we do run in the rain,

689
00:45:58.840 --> 00:46:00.480
and we do run in the snow. If you're not if you don't run

690
00:46:00.559 --> 00:46:05.159
the rain snow, you're not going
to run. So there's a physicality to

691
00:46:05.239 --> 00:46:07.760
that that again goes back to that
feedback loop to the overall system that I

692
00:46:07.800 --> 00:46:12.360
think is really important to echo.
And then the second thing I wanted to

693
00:46:12.440 --> 00:46:16.360
say about being encouraging outdoor activities is
just getting present to nature. One of

694
00:46:16.480 --> 00:46:21.679
the things that I do in my
programs justin is I take people outside to

695
00:46:21.800 --> 00:46:25.599
help give them an opportunity to experience
nature because I know that for many people,

696
00:46:27.239 --> 00:46:30.280
they it allows them to get access
to the emotion of awe. And

697
00:46:30.400 --> 00:46:35.559
when we experience the emotion of awe, the mental models in our mind actually

698
00:46:35.639 --> 00:46:38.320
have to change to be able to
embrace and make sense of what we experience.

699
00:46:38.599 --> 00:46:43.920
And that's elevating. So that's so
just the outdoor thing. So so

700
00:46:44.000 --> 00:46:46.719
many companies are starting now to be
able to provide access to outdoor trails.

701
00:46:47.039 --> 00:46:51.320
People can do a conference call.
Is they walk a loop outside? So

702
00:46:51.639 --> 00:46:55.679
important? Yeah, so important?
Yeah, definitely, because I went from

703
00:46:55.679 --> 00:46:59.639
home. It's so I have to. There are days when I don't get

704
00:46:59.719 --> 00:47:01.800
out. I always feel worse.
I just get up in the morning.

705
00:47:02.400 --> 00:47:05.880
Even at the moment where I've got
this a bit of an injury, I'm

706
00:47:05.880 --> 00:47:07.719
thinking, n I can walk walkings
fine, So I think I go for

707
00:47:07.800 --> 00:47:09.880
a long I go for a walk, get up early, get out and

708
00:47:09.920 --> 00:47:13.920
see the sunrise. I live on
the coast. It's really beautiful to see

709
00:47:13.960 --> 00:47:15.960
the sunrise around here. So yeah, I think those things make you.

710
00:47:16.159 --> 00:47:19.800
It definitely gives you energy for the
day. So yeah, I totally agree

711
00:47:19.800 --> 00:47:22.599
with that. Now, wonder you're
such a such a prolific author. You're

712
00:47:24.440 --> 00:47:28.960
I have to be inspired right So
here we are already we've already, We've

713
00:47:29.000 --> 00:47:32.239
already spent it an hour together and
I know it just evaporates. So let's

714
00:47:32.239 --> 00:47:35.800
see in the last twenty seconds,
Justin, what would you like to leave

715
00:47:35.800 --> 00:47:38.440
your listeners with today. Well,
I think if you look at it,

716
00:47:38.920 --> 00:47:43.920
I think if you look for Icky
go and see to the combination to finding

717
00:47:44.000 --> 00:47:50.800
your purpose and then pursuing that purpose
with tenacity and creativity, I think that

718
00:47:50.840 --> 00:47:53.800
you're not going to go too far
wrong. Completely agree. Beautiful way to

719
00:47:53.800 --> 00:47:55.760
finish, Justin. I'm so glad
to have you back on the show.

720
00:47:55.800 --> 00:48:00.840
Thanks for joining us again. Yeah, you're welcome listeners. If you want

721
00:48:00.840 --> 00:48:02.960
to learn more about Justin and his
various books, the easiest way to do

722
00:48:04.079 --> 00:48:07.800
so is go to his website.
It's justinbarnesmedia dot com. However, his

723
00:48:08.079 --> 00:48:16.599
name is spelled Justyn l. Very
very important, so ketch check into his

724
00:48:16.679 --> 00:48:21.159
books. He's got several out there. Very inspiring guy. Last week,

725
00:48:21.199 --> 00:48:23.519
if you miss the show live,
you can always catch a be recorded podcast.

726
00:48:23.639 --> 00:48:27.559
We were on the air with Lewis
Ephron of the Voice of Purpose and

727
00:48:27.639 --> 00:48:30.559
the author of Purpose Meets Execution.
We talked about that crucial interaction. So

728
00:48:30.639 --> 00:48:35.440
many companies are working to get right
in order to create meaningful cultures people want

729
00:48:35.480 --> 00:48:38.199
to work in while remaining vibrantly profitable. Next week, we'll be on the

730
00:48:38.239 --> 00:48:43.119
air with JP LaCour talking about the
work Keeness Team due to create more valuable

731
00:48:43.159 --> 00:48:46.480
companies through stronger brands and healthier cultures. See you there. Remember that works

732
00:48:46.480 --> 00:48:54.159
at least a third of our life, So let's work on purpose. We

733
00:48:54.280 --> 00:48:58.880
hope you've enjoyed this week's program.
Be sure to tune in too, Working

734
00:48:58.960 --> 00:49:02.599
on Purpose featuring your host, doctor
Elise Cortes, each week on the Voice

735
00:49:02.639 --> 00:49:08.719
America Empowerment Channel. Together, we'll
create a world where business operates conscientiously,

736
00:49:09.400 --> 00:49:15.519
leadership inspires impassioned performance, and employees
are fulfilled in work that provides the meaning

737
00:49:15.599 --> 00:49:21.079
and purpose they crave. See you
there, Let's work on Purpose.