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Working on Purpose

Working on Purpose

Do you want TO HELP CREATE a world where people are passionate about their work? Where INSPIRATIONAL LEADERS HELP team members REALIZE THEIR GREATNESS, and capitalism thrives while serving the highest causes? Me, too. The Working on Purpose program is a thought leadership engine that ENLIGHTENS AND INSPIRES listeners with insights from ELITE business leaders and novel subject matter experts. Together, we’re WORKING ON PURPOSE TO STEWARD the future of work and BUSINESS to elevate us all.

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Recent

Addicted to Anxiety? Stop Fighting It. Start Using It
June 23, 2026

Addicted to Anxiety? Stop Fighting It. Start Using It

What if your anxiety isn’t the problem—but your relationship to it is? In this eye-opening conversation with psychotherapist Owen O’Kane, we dismantle the fantasy of eliminating anxiety once and for all. There’s no quick fix, no magic pill, no mindset hack that makes it vanish. Instead, you’ll discover how we become hooked on the process of anxiety—and how to break that cycle. This episode offers a radically empowering path: learning to understand, engage, and even befriend your anxious self so
Brand with Backbone: Why Emotional Connection Drives Loyalty
June 16, 2026

Brand with Backbone: Why Emotional Connection Drives Loyalty

What makes a brand unforgettable? Not consensus—conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough—trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that en
Brand with Backbone: Why Emotional Connection Drives Loyalty
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June 16, 2026

Brand with Backbone: Why Emotional Connection Drives Loyalty

What makes a brand unforgettable? Conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, an...

About the Host

Dr. Alise Cortez Profile Photo
Dr. Alise Cortez

Radio & TV Host / Podcaster / Organizational Psychologist / Logotherapist / Speaker / Researcher / Author

Dr. Alise Cortez is an organizational psychologist and logotherapist, inspirational speaker, researcher, author, and host of the Working on Purpose podcast. She is the Founder and Chief Ignition Officer at Gusto, Now!, a human and organizational transformation consultancy specializing in the activation of meaning and purpose to increase engagement, performance, innovation, retention, and thus profitability. For individuals, Dr. Cortez facilitates an online global community and various retreats to enable people hungry for a more meaningful and purposeful life to create it for themselves. Connect with Dr. Alise Cortez for more insight on how you can start living and working with Gusto and Purpose.

Reviews

Alise is a most dynamic, knowledgeable and inspiring host.

"On behalf of recent podcast guest, Dr. Marie-Helene Pelletier,“Great conversation about my new book The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health. …"

SeanTheSwan6 | Aug. 29, 2024

Purpose brings joy!

"Alise Cortez is a dynamic, thoughtful host who engages her guests on a deep level to explore the purpose in our work. She invites leaders to examine not just what they do but why they do it. As a rec…"

Jaime Goff | Jan. 8, 2026