TriggerGive: Putting Your Money to Your Hashtag

WEBVTT

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host, Elise Cortes. In our

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program, we provide guidance and inspiration
from those people who have found deeper meaning

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and personal connection to their work life. It's beyond nine to five. It's

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working on purpose. Now Here is
your host, Elise Cortes. Welcome back

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to Working on Purpose. Thank you
tuning in this week. I'm your host,

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Elise Cortez, joined from Dallas,
Texas, which is home base for

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me. This program is all about
helping people more meaningfully and productively connect with

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their work and equipping organizations do the
same for their employees. So I bring

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on guests to a particular perspective or
experience that I think expands the conversation about

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meaningful and productive work. And I
often draw on the meaning and work research

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I've been doing over the last fifteen
years, as well as my own experience

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in consulting, including the work that
I do in Senium, which is a

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global management consulting firm. I'll get
to the program in just a second,

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but first a thank you to my
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you jobbing dot com great partnership.
Last week, if you missed the show

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live, you can always catch the
podcast. We were on the air with

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Luchin Fogoros, who is the co
founder and managing director of iotworld dot com.

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They are a digital media platform that
covers the economic and technological implications of

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the transformation taking place as IoT prolif
lights throughout the throughout the enterprise. We

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talked about the working and his team
at IoT worlde that combines journalistic coverage with

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data analytics to expose the stories,
players, trends, and innovations that shape

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the IoT space and also the goal
to get to a state of what Luchin

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called predictive maintenance. It was a
fascinating conversation that certainly gave me a whole

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new process to be able to look
through IoT and how it really relates to

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everyday business. With us this week
is Isaac Alfton. He is the founder

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and CEO of Trigger Give, which
is an online social media driven mechanism that

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makes giving to your favorite charities even
easier. We'll be talking about how Isaac

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got the idea to start Trigger Give, what is happening in the charity donation

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arena, and just what this lifelong
entrepreneur has learned along the way of developing

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this venture. Isaac turns today from
Dallas, where it's a nice, wet,

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rainy, soggy day. Isaac.
Welcome to working on purpose. Welly,

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Alice, thanks for having me appreciate
it absolutely. We were talking before

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we came on air that you've had
a pretty good day slash week. So

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before we get into what you're up
to and even your background, what's going

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on, what's so good about your
day today? Right now, we are

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in the last day or two of
quality testing a big, our big first

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integration that we can be public with
and tell everyone about. So to make

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it simple and short, we help
nonprofits raise donations on social media. All

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those nonprofits use a CRM company,
a software company to manage all of their

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internal nonprofit specific functions. We're now
integrated with one of the biggest ones where

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when they log into their system.
We're going to be right there, ready

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to click and join us. So
almost immediate access to almost three thousand nonprofit

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organizations. So it's been a really
big deal for us. Oh my gosh,

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congratulations, Isaac. I'm so thrilled
that I get to be part of

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the moment to help you celebrate that. That's fantastic. Yeah. Thanks,

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We've been working on it curiously for
six months or so. Oh, that's

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fantastic. Well, if you are
a person who likes to have a glass

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of wine or a champagne, here's
your cheers, a virtual cheers for you.

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Yeah, thank you. I think
that's in the plan for later tonight

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after the show. Okay, good, okay, good. Well, I

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want to get to what you're doing
at Trigger Give, but I think it's

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important for us to give our listen. There's a bit of a context about

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you. You are obviously a bit
of a serial entrepreneur, and so before

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we talk about Trigger GiB, would
you say a little bit about your professional

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background before you started this organization.
Sure, pretty non traditional, I think,

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I guess because I don't really have
a real professional background. I graduated

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from a Baylor it's a business degree
in seven right, at the height of

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the recession, right, and it
was really hard, really hard to find

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any work I thought was worthwhile doing, so kind of just gave up and

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have always hustled on my own thing. Investments, helped out other people doing

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startups. And then you know,
my wife and I had she had one

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one company become really successful. Helped
run that from the business side and the

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strategy side, So from a professional
development side, I guess way to look

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at it, I've always kind of
done my own thing so far, so

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I'm really not from the corporate world. Yeah, I really applaud that.

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A couple of things I just have
to call out about that experience, Isaac.

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One way to make lemonade out of
lemons, right, And two I

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really appreciate that, you know,
you went out into the job space in

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O seven and then in the height
of the recession, and you just made

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it work. And I think it
is that not the epitome of an entrepreneur,

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somebody who is in many ways,
well in your case, encouraged or

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perhaps forced to be self employed because
of the marketplace. But maybe two,

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you're just you're You're you went to
business school, so clearly you have business

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acumen. Maybe you were supposed to
be an entrepreneur. What do you think

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which one? Is it nature or
nature? I obviously it's a pretty big

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topic for the business world. I
think it's a mix of both. Some

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people are just born with it an
eight. But then you also need to

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learn the language of business, just
because you are a hustler and you know,

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want to go out and make money, work real hard. You need

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to understand finance and a company in
the language of business, and how to

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raise ones in the operational side,
and marketing, and you know, the

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more technical aspects. So I think
it's a mix of you're born with it

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and you can learn it. But
I'm glad it worked out this way.

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I'm glad I didn't go right from
undergrad to the corporate and you know,

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work in a cubicle for the last
ten years. It's definitely been a wild

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drive. But given us opportunities,
give me opportunities that we're just could never

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have happened if I've been stuck in
a cubicle. Mm hmm, got that.

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And I'm wondering too if it would
have it wouldn't maybe have elicited the

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creativity that has helped trigger give come
alive, so who knows, right,

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Yeah, I also think the whole
notion of just having to do something,

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having to hustle sometimes just puts us
in a place where we have to be

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creative. So let's talk about trigger
give. I find it quite fascinating how

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the whole thing came into being.
So would you tell the story first,

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say a little bit more about what
is trig gift for our listeners who maybe

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you're having a hard time really understanding
what is this thing, you could presence

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that a bit for them and then
tell us the story of how it came

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into being. Yeah, a simple, simple, top down version. We

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let you give to nonprofits on social
media. So on Twitter, you can

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donate with a hashtag. We're on
Twitter right now and we're building out Facebook,

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so it's as simple as that.
Any organization that we partner with,

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whether it's your church down the street
or a big national organization, if you

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want to donate to them and make
it public and help raise awareness, you

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can make a donation with a hashtag. So somebody like me who loves to

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use social media to interact with people
literally all over the world. In fact,

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many of my radio show guests have
come from social media, Thank you

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very much. Love it. So
I'm on social media and let's say I

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want to give money to the Red
Cross. So I go on to Twitter

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and I say, what do I
do? Well? Right now, we'd

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like with this partnership we just did. We pivoted somewhat and up until now

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you could give to any organization you
wanted. So up to yesterday, if

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you wanted to orchas would just say
hashtag trigger give And if you were already

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registered with us, it would be
a big thing where we would just credit

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or debit your Stripe account, your
credit card and take care of the back

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end transferring and send the money to
Red Cross. If you weren't signed up,

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you would just get a prompt right
on social media like hey, you're

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almost done, click here to you
know, finish your details. The service

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is only going to be available to
organizations that are signed up with us to

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begin with, but we're going to
use those donations as a way to entice

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them to join the group our you
know, our company. So if Red

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Cross isn't signed up, we'd send
an email or call them and say,

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hey, police, you know,
would you be interested in with Trigger give.

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Hopefully they say yes, because then
they, you know, running the

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stream, and if not, then
we have to send money back. Got

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it? Okay, all right,
you're kind of a little bit in and

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out of there, Isaac, So
I don't know if you're if you can

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help that at all, where you're
where you're coming, where you're calling in

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from, but cutting out a little
bit. But let's let's let's give our

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listeners the story of how Trigger gave
Trigger give was born. Yeah. Trigger

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just me sitting on social media like
everybody else, uh, reading post after

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post, meme after me and where
you type a response that you're so enraged

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with, usually political things, and
you delete it and then you type it

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again and delete it again. And
then finally I just thought, you know

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what, that was such a stupid
comment you made. I'm going to send

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a donation to the opposing side.
And I did that for a while,

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and then finally I was just like, there has be a better way to

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do this. And then I thought, what if you could make donation and

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show them your post, your meme. That thing that you put out there

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for the world to see just triggered
the donation to the Napoleon side. And

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your actions have consequences so we started
thinking about that and then we figured is

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there a way to you know,
build a business out of that? And

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that's that's where we started from Voute
eighteen twenty four months ago. Probably Okay,

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a couple things about that, Isaac. So what I really also appreciate

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about what you're saying now that I'm
hearing you say it just the way that

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you are now, because we talked
a little bit about this on the phone

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the first time we spoke, is
that it strikes me that you are you

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are encouraging more dialogue about issues because
of what you're doing. I feel like

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that's that's good for democracy. I
feel like that what you're doing here is

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you're giving a space, a platform, and a way for people to really

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vote with their dollars as well as
their their voice, their words. Yeah.

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Absolutely, Yeah, that's so cool. That is So do you like

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to encourage healthy debate? For sure? Okay. Another question I have for

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you is, I believe so if
this was eighteen to twenty four months ago,

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you would have been in your NBA
program, which is I think you

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were in Spain. We did that, and again I'm jealous because I did

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live in Spain's fantastic. But what
I'm wondering is if while you were in

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that program, if there was part
of the fodder that came from that group

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of being in that group contributed to
trigger give. I certainly used resources from

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my MEBA program like NonStop. I
could you know, I had access to

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some of the smartest business people in
the world that would normally charge four hundred

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dollars an hour for a consulting fee, and I could you know, bounce

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ideas off their heads or help them
with business. They'd help me with business

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plan and stuff. So it was
both the professors and the staff at my

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school in Madrid and my fellow students
were a great sounding board. Some of

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it didn't translate as well, trill
issue. Sure, the schools in Spain

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and maybe ten or fifteen percent of
the students were Americans, and a lot

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of students from other parts of the
world thought the retaliatory aspect of politics like

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they immediately think car bombs, and
yeah, it takes a different tone for

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them, and yeah, they're pretty
understandable. So some people kind of didn't

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get it, and others did,
but that was just more of a culture

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geographic issue. Got that yep,
Well, you already told me, not

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not just on the air here with
everybody else listening, but before when we

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were before we got in the air, we were speaking just by phone,

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the two of us that n had
this for eighteen to twenty four months.

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And this is you know, this
is hard work. This is not for

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the faint of heart. So I'd
like to know what your why is in

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trigger give Isaac, Why is it
so important that you throw all of what

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it takes to actually pull this off
in your resources to create this offering.

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Yeah, I saw a problem and
I thought I had a really good solution,

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and we just ran with it and
it became something I was passionate about,

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making people, making a better transition
for donations online, helping people's frustrations,

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helping nonprofits raise donations, raise awareness, engage their users. The more

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I got into it, the more
passionate I got. But it started with

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just a simple problem and solution,
and then brainstorming after that. Amazing,

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really amazing. Well along those lines, it strikes me that there's a couple

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things that are at play for you. You've got the whole social media space,

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which of course I love, and
I'm intrigued with two and have benefited

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by so much. And then of
course there's the notion of the conversations that

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you're engendering around whatever issues that people
are committed to or find important. And

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then of course there's the charities themselves. So I'm interested to hear what have

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you learned about the charity space,
the donation space as you've gone through developing

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this offering. It's definitely an industry
ready for uh. I think new voices

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and some innovation, that's definitely.
It's it's changed quite a bit since I

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since we started this, you know, development a year and a half ago,

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and most of that's from the election
and the unexpected results. But when

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we were pitching, when we were
telling people what we're doing, there was

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a lot more people in the industry
didn't accept it as much as I was

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expecting. And it wasn't from the
nonprofits. The organizations loved it, but

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the kind of people that run the
industry that the nonprofit journalists, the gatekeepers,

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if you will. There was a
pushback on the idea that giving and

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donating should be butterflies and unicorns and
everything should be happy. And we were

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saying, sometimes you're really mad,
why don't we make the most of it.

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You know, sometimes you're just pissed
off and it's okay to turn that

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into a donation. And we got
pushed back from that, and then after

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the election, all those people were
really mad and saw, oh no,

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I get it, that makes perfect
sense. So that was kind of interesting

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to watch. Is that that's happened
more than a few times. What about

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the actual you know, change is
hard for every every organization and probably most

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human beings out there, with the
exception of you know, a small percentage.

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I'm wondering. I think about how
a lot of organizations will raise money.

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There's always that annual giving day,
they do events, they go out

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and ask their donors for for gifts, and what you're what you're asking,

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what you're offering is seems to me
extremely novel and new. Have you found

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people like I think that's so cool, but I don't get it? Or

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are they just like you know,
can it can it can get back to

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me when maybe it has even greater
traction than it already does. Or what

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are you seeing for how how these
are the charity donations are leaning into your

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offering? Yeah, we've had it. The reception has been great. Once

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people see it and get it when
you when you see the ashtag and you

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look, oh that caused the donation. Now I get it. Yeah,

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that makes total sense. The reception
has been really good. Uh. Donors

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really like it. People really like
being able to give publicly and help raise

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awareness. Well, we've been surprised
most by it's been a less retaliatory giving,

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more less of the I'm mad at
you and I'm going to donate,

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and more of they saw something positive
or they saw a news article and got

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triggered from that. Mm hmm.
But as far as the organizations go,

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once they see what we can offer, the biggest thing has just been a

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trust gap. We're a startup where
new or young, they don't know who

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we are. It's a lot for
them to ask their donors. Hey,

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use this as a platform to send
donations from us to us through these guys,

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and we trust them. So that's
that was the biggest push for us

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to integrate with this partnership that we
just announced because now we're basically you're cutting

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out there, so now is a
good time for a break. You're Isaac's

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if you're talking, hold your thought. I'm Alice Cortez, your host.

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We've been on the air with Isaac
Alfton, who is the founder and CEO

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of Trigger Give, which is an
online social media driven mechanism that makes giving

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to your favorite charities even easier.
He joined us today from Dallas, Texas.

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We've been talking a bit about just
where this idea came from and what

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he's beginning to do to open the
channels to be able to give more money

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or more opportunities to give to charities. Say we just will be right back

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after the break. Freend us on
Facebook to keep up with what's empowering the

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world. Voice America Empowerment. Certain
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00:18:11.240 --> 00:18:17.240
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can bring her expertise to your organization. She will help ignite meaningful development within

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your workforce that will increase employee engagement, performance and retention. To learn more

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or to invite Elise to speak to
your organization, please visit her at www

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dot Elisecortes dot com. She would
welcome the opportunity to help get your employees

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It's your world, Motivate, change, succeed. Voice America Empowerment dot com.

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This is working on purpose with Elise
Cortes. To reach our program today,

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00:20:02.839 --> 00:20:06.880
please call in to one triple eight
three four six nine one four one

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00:20:07.319 --> 00:20:11.759
again that's one triple eight three four
six nine one four one. You may

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00:20:11.839 --> 00:20:17.759
also send an email to Elise A. L I s E At Elisecortes dot

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00:20:17.920 --> 00:20:25.400
com. Now back to working on
Purpose. Thanks christying with us, and

271
00:20:25.440 --> 00:20:27.480
welcome back to working on purpose if
you're just joining us. My guest is

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00:20:27.559 --> 00:20:32.400
Isaac Alfton, who is the founder
and CEO of Trigger Give. After one

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00:20:32.440 --> 00:20:36.240
too many annoying political posts showing up
on your social media feeds, he decided

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00:20:36.279 --> 00:20:40.160
to do something about it. After
being frustrated at NonStop political cheap shots on

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a social media feed. Instead of
replying with a witty comment, he just

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ad made a donation to the opposing
side. That idea turned into trigger Give,

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which lets users donate directly to nonprofits
by simply using hashtags on social media.

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I'm your host, Elise Cortes.
So before we made our break there,

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Isaac, you were talking a bit
about, you know how maybe your

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platform is longer, it's not just
for retaliatory sort of giving. And what

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00:21:03.400 --> 00:21:07.799
I was thinking about as you were
talking is I can absolutely totally envision myself

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being on Twitter and seeing something that
that strikes me or that moves me that

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I think that's interesting I want to
be part of that. I want to

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help that. And right there,
right in the moment when i've just I've

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just got a second, let me
just do it before I think of anything

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else or that slips my mind.
Is that is do you see that?

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00:21:25.039 --> 00:21:26.759
Or is that? Is that part
of the way people are using your platform

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00:21:26.960 --> 00:21:32.000
today? That's that's one hundred percent. Yeah, Okay, I love that.

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The retaliatory idea was, you know, that helped us build out the

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platform and the technology, and what
we've found since launch is that people people

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00:21:42.000 --> 00:21:47.839
will use it more due to the
spontaneity you can give to any any time,

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anywhere on your phone. How easy
and simple it is. You saw

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one thing that you know, I
want to donate to them. Okay,

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damn it takes four seconds. Okay, got it, and that's table for

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sure. Awesome, Okay, great, Well, the next thing I want

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to get into is you is your
actual business model. I am intrigued with

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what you're doing here, and obviously
you're a guy who's gone to business school,

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and part of what we try to
do on the show is to help

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people more meaningfully and productively connect with
their work and to give them some education

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00:22:17.799 --> 00:22:22.079
about the way the world of work
and business is actually run. So how

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would you describe your business model?
How do you exist as a business?

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00:22:26.920 --> 00:22:30.480
Yep, we have a subscription model, So any organization that wants to raise

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donations on the platform, it's a
fixed set fifteen dollars a month for the

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Twitter right now, and we're building
out Facebook and that'll probably be the same

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cost. So when we launched,
we charged donors originally a dollar seventy nine

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a month, and the service was
free for the nonprofits. We weren't anticipating

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getting any pushback from the organizations because
it's free to them, you know.

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We thought what organization wouldn't get on
board and push this to their supporters because

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it's free, doesn't cost them anything. But we found out after a couple

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of months that a lot of orgs
were kind of hesitant to be encouraging their

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donors and their supporters to pay for
something additional. And that was probably the

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biggest mistake we'd made, was just
not doing our due diligence to begin with

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in regards to the billing model and
who should be paying it, and the

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hesitancy that the nonprofits would have because
they have to be really protective of their

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donors and look out for them,
and we just didn't have enough trust built

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up in the marketplace where they would
recommend or endorse us and say, yeah,

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pay these guys a buck or two
every month. So we changed to

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a subscription model and just charge the
nonprofits. And it's been basically a night

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and day difference on reception. So
it's been great. It was a really

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good change. Interesting, Isaac.
So that's your only form of revenue,

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is that you you the subscription price
that your nonprofits pay you. Yep,

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it's yeah, fifteen dollars for Twitter, and we'll probably do two platforms,

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Facebook and Twitter for like twenty five
dollars and one that gets finished being built

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out. So it doesn't matter.
Let's say that let's say that trigger gives

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somehow manages to give x y Z
charity, you know, fifty thousand bucks

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for the month of November, they
still pay fifteen dollars to you. Correct,

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00:24:33.039 --> 00:24:34.079
doesn't matter. Wow, you don't, man, that's a good deal

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00:24:34.319 --> 00:24:38.920
for them. Yeah, we don't
take a portion of the donation. It's

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important to us. It's not my
money. It's not our money at all.

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I would rather build a tool and
have it be available to the donors

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in the orgs. Fifteen bucks is
totally reasonable fee that us it's the cost

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of one donation. So if you're
going to get more than one donation a

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month, you're in the money.
But that donation isn't mine. I wanted

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00:24:59.759 --> 00:25:02.640
to go do good and make you
happy, so I don't want my fingers

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on it. I want I want
it to go where it should go.

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00:25:06.279 --> 00:25:08.880
So then you're in the business of
en rolling a lot of charities into your

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00:25:10.039 --> 00:25:14.160
what I would call a movement.
Yep, we need we need orgs on

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00:25:14.240 --> 00:25:18.160
the platform. Yep. Okay.
Well, to that end, one of

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00:25:18.200 --> 00:25:22.160
the other things I wanted to understand
you as somebody who's been creating and developing

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00:25:22.160 --> 00:25:26.000
and evolving this business over the last
twenty four months here is I'm interested to

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00:25:26.079 --> 00:25:29.720
hear what is taken to connect all
the dots, if you will, to

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00:25:29.799 --> 00:25:33.680
make Sugger Give actually work. So, in other words, who have you

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00:25:33.839 --> 00:25:41.680
had to enroll to really make this
offering home? My wife, right,

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00:25:41.119 --> 00:25:45.599
right? Right? I got that? Okay, yeah, my wife definitely

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00:25:45.640 --> 00:25:51.960
more than anyone. About a billion
brainstorming sessions at all hours the day,

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00:25:52.039 --> 00:25:56.440
and tons of notebooks with you know, ideas and scratched out and start over.

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00:26:00.039 --> 00:26:06.559
She is definitely the biggest one.
We haven't raised venture capital. We've

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00:26:06.640 --> 00:26:11.200
been approached, there's been interest,
but we haven't done it yet, and

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that limits what you can do.
You know, I can't just go out

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00:26:14.079 --> 00:26:18.319
and hire a handful of consultants professionals
and say I want this and this is

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how I want it, and I
want it done in a week. So

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we've had to do everything on our
own pretty much. Yeah, wow,

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that's that's hard. I understand that. Really. I've I between two thousand

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00:26:30.559 --> 00:26:33.160
and six and twenty ten, also, right through in the middle of the

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00:26:33.240 --> 00:26:37.480
recession, I with a business partner, launched an online feedback portal for the

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00:26:37.720 --> 00:26:41.400
HR community. Now think about that. For that to work, it means

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people have to actually be hiring.
Organizations have to hire, which wasn't really

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00:26:45.359 --> 00:26:49.880
happening at that time. And I
understand we were doing everything chief bottle washer,

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00:26:51.400 --> 00:26:55.960
clean up crew, evangelizer marketing,
bring the new clients on. I

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00:26:56.119 --> 00:26:59.680
totally understand your world, and I
really appreciate the work that it takes to

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00:27:00.160 --> 00:27:03.960
make this thing work. Yeah,
it's it's been a ton of work,

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a lot of hard work. I
would I would recommend Actually, I think

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00:27:10.200 --> 00:27:15.880
it's been a positive to hold back
on ventric capital money or like a big

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00:27:15.960 --> 00:27:18.559
seed round, because it really forces
you to get in the weeds answer the

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00:27:18.680 --> 00:27:22.880
questions. If I, if I
had raised a million bucks to begin with,

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00:27:23.359 --> 00:27:26.359
you wouldn't be forced to see the
issues that are going to come up

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as a problem. I wouldn't know
the platform as well as I do.

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I wouldn't know all the little bit
to the finance or the accounting especially and

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00:27:33.839 --> 00:27:38.680
our little marketing problems. And when
it when all the answers come down to

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you at the end of the day, I think you're better off for it.

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Obviously there's a point where you should
take the money and grow and scale

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00:27:45.599 --> 00:27:52.160
because you might need to. But
I think a lot of startups raise too

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00:27:52.240 --> 00:27:55.759
much money too soon, and then
it's just the cool thing to do,

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00:27:56.079 --> 00:28:00.880
and you really can kind of lose
focus on if your build be a successful

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00:28:00.440 --> 00:28:04.400
sustainable company or not. Mm hmm, I see this, Isaac. You

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00:28:04.599 --> 00:28:10.519
really dilute the experience of really being
connected to the marketplace in a way that

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00:28:11.000 --> 00:28:12.160
really gives you a ProView as to
what does it need, what is it

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00:28:12.359 --> 00:28:15.759
like, what would it like from
you? And to that end, I'd

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00:28:15.880 --> 00:28:21.759
like to hear what are your customers
saying about Trigger Gift, and let's let's

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00:28:21.759 --> 00:28:26.279
hear that maybe if you can from
both the donors themselves who are giving the

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00:28:26.319 --> 00:28:30.680
money to charities, as well as
the charity organizations too. Yeah, well,

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00:28:30.759 --> 00:28:33.680
I mean just the word customer.
At first, the first six months

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00:28:33.720 --> 00:28:37.079
from launch, our customers were the
donors because they were the ones paying all

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00:28:37.119 --> 00:28:41.599
of our revenues from them. They
were paying the bill, so that's where

385
00:28:41.640 --> 00:28:45.160
the focus was on donors, and
they loved it. They thought it was

386
00:28:45.240 --> 00:28:49.279
really cool because they could go registered
one time and then give to all of

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00:28:49.359 --> 00:28:55.039
the charities that they supported after registering
just once. I mean usually when you

388
00:28:55.119 --> 00:28:57.960
donate on someone's website, you have
to fill in twenty text fields and it's

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00:28:59.119 --> 00:29:03.799
kind of a cane process, and
we really simplified that and gave them an

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00:29:03.319 --> 00:29:07.799
option to do a lot of good
in a little amount of time with minimal

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00:29:07.839 --> 00:29:15.039
input. They really liked that.
And now that we've switched where now my

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00:29:15.119 --> 00:29:19.440
customers are the nonprofits, they love
it too. One from this integration because

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00:29:19.480 --> 00:29:22.119
it's just really easy for them to
click click oh cool. They have an

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00:29:22.160 --> 00:29:30.759
account already, but a lot of
small and mid size organizations really thought that

395
00:29:30.880 --> 00:29:37.799
it would be a much bigger endeavor
to start taking social media donations, that

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00:29:37.880 --> 00:29:40.279
they would have to build something out, or that you know, they would

397
00:29:40.319 --> 00:29:45.000
need a tech person full time.
And that's just not the case. That's

398
00:29:45.039 --> 00:29:52.759
why we built the platform to really
help small and mid size nonprofits. It

399
00:29:52.880 --> 00:29:56.400
takes two minutes to sign up,
and you could be taking donations for your

400
00:29:56.480 --> 00:30:02.799
little, you know, church down
the street ten minutes from now, and

401
00:30:03.119 --> 00:30:06.559
it would only cost you fifteen dollars
a month. So there's very little input,

402
00:30:06.640 --> 00:30:10.160
there's very little effort to put into
it. We take care of everything

403
00:30:10.200 --> 00:30:14.880
else. All you have to do
now is go encourage your supporters to give

404
00:30:14.920 --> 00:30:21.279
publicly if they choose to m So
I certainly get this again, in part

405
00:30:21.359 --> 00:30:25.279
because I do a fair amount of
interaction and interacting on social media. So

406
00:30:25.319 --> 00:30:29.000
I'm getting this, and I'm wondering
as I listened to talk about how you're

407
00:30:29.119 --> 00:30:33.519
enrolling small to medium sized organizations onto
the platform, if you've got any plans

408
00:30:33.519 --> 00:30:38.000
to add any other functionality or any
other offerings to trigger give or what's coming

409
00:30:38.039 --> 00:30:44.839
down the horizon. Yeah, of
course we are building Facebook out right now.

410
00:30:45.200 --> 00:30:48.920
Oh yeah, yeah, you mentioned
that, Yeah, it's a harder

411
00:30:48.279 --> 00:30:52.680
platform to work on, so it's
taking us a little bit longer and just

412
00:30:52.720 --> 00:30:57.799
do more work than the Twitter platform. But that should be out within six

413
00:30:57.920 --> 00:31:02.440
months for sure. I would imagine
a lot less than that, but at

414
00:31:02.480 --> 00:31:08.839
the latest six months and we're in
the discussion phases just shaking hands with a

415
00:31:08.880 --> 00:31:17.400
couple different other CRM companies for integration, which would be great, but right

416
00:31:17.480 --> 00:31:19.559
we really wanted to just kind of
focus on the one big partnership we have,

417
00:31:21.480 --> 00:31:25.519
make sure it's one hundred percent quality, test it and make it as

418
00:31:25.640 --> 00:31:29.160
good as it can be and perfect
before we move on to the next thing.

419
00:31:30.680 --> 00:31:33.000
Makes sense to me. They took
a risk on, They took a

420
00:31:33.079 --> 00:31:34.519
risk on, you know, going
with the little guys in the startup,

421
00:31:34.640 --> 00:31:38.400
so we we really want to make
sure that we do it right before we

422
00:31:38.920 --> 00:31:42.039
try and juggle too many things at
one time. M hmm. I got

423
00:31:42.119 --> 00:31:47.240
that intrigued. And I don't know
if you mean from a telelogical Spanish point,

424
00:31:47.279 --> 00:31:51.279
Isaacaba, you said that Facebook is
more complex or something along those lines

425
00:31:51.359 --> 00:31:55.200
than Twitter. What do you mean
by that? They're just less of an

426
00:31:55.240 --> 00:32:00.119
open platform they have When you go
on your Twitter page, there's not that

427
00:32:00.319 --> 00:32:04.759
much stuff around it, right,
like not that many options and tools and

428
00:32:04.839 --> 00:32:08.799
widgets and other programs that take up
your screen when you're on Facebook. It's

429
00:32:09.000 --> 00:32:15.079
full of other things. And Facebook
has a lot more control over what they

430
00:32:15.160 --> 00:32:20.920
allow on how they allow it.
It's just much more of a closed platform,

431
00:32:21.039 --> 00:32:27.559
so meeting their guidelines, meeting their
requirements takes a lot more time and

432
00:32:27.599 --> 00:32:30.880
effort. Okay, got that,
got I got it somehow? That makes

433
00:32:30.920 --> 00:32:34.599
intuitive sense to me. But I
wanted to make sure that I wasn't.

434
00:32:34.839 --> 00:32:38.200
I wasn't just assuming you might remember, Isaac, that I started my human

435
00:32:38.240 --> 00:32:44.519
capital career gosh, almost twenty years
ago as an IT recruiter. And mind

436
00:32:44.599 --> 00:32:46.880
you, you would not want me
anywhere near a computer or anywhere near technology

437
00:32:46.920 --> 00:32:52.359
today because that is not my competency. But I used to love to be

438
00:32:52.440 --> 00:32:54.720
able to hear how people were working
with technology to be able to solve business

439
00:32:54.759 --> 00:32:59.119
problems, and that's how I started
this space. So that's part of the

440
00:32:59.160 --> 00:33:02.079
reason I gravitated to ask you more
about that question, to peel that back

441
00:33:02.079 --> 00:33:07.160
a little bit further. I wish
I had your mindset. I just don't.

442
00:33:10.319 --> 00:33:13.519
The other thing I want to get
speaking of social media, and I'm

443
00:33:13.559 --> 00:33:15.480
just really wondering. Obviously you and
I are doing a radio show conversation about

444
00:33:15.519 --> 00:33:20.720
this, but I'm wondering how you're
evangelizing or marketing Trigger Gift. What are

445
00:33:20.759 --> 00:33:22.720
you doing to let people know about
who you are and what you're up to.

446
00:33:24.519 --> 00:33:29.599
Yeah, good question. It kind
of ties back in the fact that

447
00:33:29.799 --> 00:33:35.839
I just mentioned we hadn't taken VC
money at investment money. Getting your message

448
00:33:35.880 --> 00:33:40.880
out is expensive, It can be
really cost prohibitive. So we've been creative

449
00:33:44.119 --> 00:33:46.039
meeting people like you you know,
out and about, hit your network,

450
00:33:46.960 --> 00:33:52.319
try and get in places. We're
fortunate that we just kind of have a

451
00:33:52.440 --> 00:33:55.839
unique voice and a unique thing that
we're doing. So we've gotten a lot

452
00:33:55.880 --> 00:34:00.359
of really good press that most people
would pay a lot for to be on

453
00:34:00.039 --> 00:34:06.640
Yeah whoin Mashable and a couple other
big, really big platforms. But we

454
00:34:06.799 --> 00:34:09.000
just hit the social media all the
time. That's where most of our budget

455
00:34:09.039 --> 00:34:14.119
goes, our discretionary budget, and
just trying to tell people here's what we

456
00:34:14.239 --> 00:34:17.360
do, here's how we do it. It's that simple. I wouldn't say

457
00:34:17.440 --> 00:34:22.199
it's gone viral, but we haven't
had to spend a lot of money.

458
00:34:23.519 --> 00:34:29.559
We compared to competitors, especially or
other people in the industry. For our

459
00:34:29.639 --> 00:34:31.320
voice to get out there, you
got to be creative and you have to

460
00:34:31.400 --> 00:34:36.119
work. You have to go out
there and keep hit your network, shake

461
00:34:36.199 --> 00:34:38.400
hands and meet people, tell them
what you're doing, just over and over

462
00:34:38.440 --> 00:34:40.760
and over, and sometimes people think, Hey, you know what, that's

463
00:34:40.760 --> 00:34:45.039
a really cool idea. I have
a radio show, I have a platform.

464
00:34:45.119 --> 00:34:50.960
Why don't you come and talk about
Yeah. Yeah, Well it strikes

465
00:34:51.039 --> 00:34:53.960
me I don't. I can't think
of too many times when I've when I've

466
00:34:54.039 --> 00:34:59.400
done this. But you know,
considering that this is a show that has

467
00:34:59.480 --> 00:35:01.800
listeners show literally all over the globe, I love the fact that I can

468
00:35:01.880 --> 00:35:06.559
have a conversation with somebody and there
are people in China and Japan and Malaysia

469
00:35:06.599 --> 00:35:13.800
and India and South America listening to
this and that's sometimes they interact and call

470
00:35:13.920 --> 00:35:15.199
in or they reach out and say, hey, no, somebody should be

471
00:35:15.239 --> 00:35:19.800
on the show. And it's just
I love that whole global reach piece of

472
00:35:19.880 --> 00:35:22.920
it. So, knowing that this
show is listened to across the globe,

473
00:35:23.199 --> 00:35:27.800
what would you say that listeners might
do to help if they were so inclined

474
00:35:27.880 --> 00:35:31.360
or wanted to get involved somehow.
What could they do? You could go

475
00:35:31.480 --> 00:35:35.800
to our Twitter page and retweet stuff. You can light things, or if

476
00:35:35.840 --> 00:35:40.679
you have any any nonprofit that you
are passionate about, send them an email

477
00:35:40.719 --> 00:35:44.480
and tell them to join Trigger Gift. That would be the biggest thing.

478
00:35:45.119 --> 00:35:49.639
And then you could give publicly.
You could raise funds, raise awareness,

479
00:35:50.239 --> 00:35:53.559
get their name out there. And
one cool aspect about Trigger is that you're

480
00:35:53.639 --> 00:36:00.679
not just sending a donation, but
every time you tweet that out other people

481
00:36:00.800 --> 00:36:04.840
see it. It's essentially free marketing
for the nonprofit that you're sending money to.

482
00:36:06.280 --> 00:36:09.000
M Okay, so this is getting
yummy for me, Isaac. Okay.

483
00:36:09.119 --> 00:36:12.960
So what you're saying then is obviously
anybody who's listening, if they're connected

484
00:36:13.000 --> 00:36:15.639
to an organization they believe in,
they want to see that organization grow.

485
00:36:15.800 --> 00:36:20.559
They want to see the coffers being
stoked a bit, or they want to

486
00:36:20.639 --> 00:36:25.039
just raise awareness about it that they
would benefit by letting their organization know about

487
00:36:25.079 --> 00:36:30.280
Trigger Gift. So I know on
on Twitter you're just at Trigger Give or

488
00:36:30.400 --> 00:36:32.639
that's easy. Yeah, that's easy, Okay. I really like that.

489
00:36:32.800 --> 00:36:36.280
And most of them, not most
of us, but many of us do

490
00:36:36.760 --> 00:36:38.960
some kind of volunteer work where we're
connected to some organization that we care about

491
00:36:39.000 --> 00:36:44.719
and we spend our off time connected
to, and I'm probably connected to I'd

492
00:36:44.760 --> 00:36:47.159
say ten of those organizations, and
I got to believe that many of our

493
00:36:47.199 --> 00:36:51.400
listeners are gonn to at least one. So that's great advice, Isaac.

494
00:36:51.440 --> 00:36:53.599
Thank you for that. Was I
wasn't going to get there on my own,

495
00:36:53.679 --> 00:36:59.119
so thanks. All right, Well, let's grab a short little break

496
00:36:59.159 --> 00:37:01.039
here before we go in to the
last segment. Here. I'm Alis Cortez,

497
00:37:01.079 --> 00:37:04.559
your host. We are a Leader
with Isaac Alfton, who is the

498
00:37:04.599 --> 00:37:07.519
founder and CEO of trigger GiB,
which is an online social media driven mechanism

499
00:37:07.559 --> 00:37:12.360
that makes giving to your favorite charities
even easier. He joins today from Dallas,

500
00:37:12.440 --> 00:37:15.440
Texas. After the break, we'll
get more into some of the lessons

501
00:37:15.480 --> 00:37:17.360
he's learned along the way of being
an entrepreneur, as well as more of

502
00:37:17.440 --> 00:37:20.719
what he's up to there at Trigger
Give. Stay with us, we'll be

503
00:37:20.840 --> 00:37:37.800
right back. Friend us on Facebook
to keep up with what's empowering the world.

504
00:37:38.320 --> 00:37:45.239
Voice America Empowerment. Alis Cortez is
a speaker and engagement and development catalyst.

505
00:37:45.480 --> 00:37:51.679
She designs and delivers professional development,
leadership and engagement workshops and can bring

506
00:37:51.760 --> 00:37:55.840
her expertise to your organization. She
will help ignite meaningful development within your workforce

507
00:37:55.960 --> 00:38:01.360
that will increase employee engagement performance.
And to learn more or to invite Elise

508
00:38:01.440 --> 00:38:07.960
to speak to your organization, please
visit her at www dot Elisecortes dot com.

509
00:38:07.320 --> 00:38:12.719
She would welcome the opportunity to help
get your employees working on purpose.

510
00:38:13.880 --> 00:38:17.199
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511
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512
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514
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516
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517
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518
00:39:01.519 --> 00:39:07.880
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519
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520
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521
00:39:29.679 --> 00:39:42.079
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522
00:39:42.440 --> 00:39:46.159
Working on Purpose with Elise Cortes.
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523
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in to one triple eight three four
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524
00:39:51.840 --> 00:39:55.119
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one four one. You may also send

525
00:39:55.159 --> 00:40:00.880
an email to a lease A l
I s E at Atliscortes dot com.

526
00:40:01.599 --> 00:40:12.159
Now back to Working on Purpose.
Thanks for staying with us, and welcome

527
00:40:12.239 --> 00:40:15.360
back to working on Purpose if you're
just tuning in. My guest is Isaac

528
00:40:15.400 --> 00:40:19.039
Alfton, who is this founder and
CEO of Trigger Give. After one too

529
00:40:19.079 --> 00:40:22.639
many annoying political posts showing up on
his social media feeds, he decided to

530
00:40:22.719 --> 00:40:27.079
do something about it after being frustrated
at NonStop political cheap shots on his social

531
00:40:27.119 --> 00:40:30.199
media feed. Instead of replying with
a witty comment, he just made a

532
00:40:30.239 --> 00:40:34.320
donation to the opposing side. That
idea turned into trigger Give, which lets

533
00:40:34.440 --> 00:40:38.199
users donate directly to nonprofits by simply
using hashtags on social media. I'm your

534
00:40:38.199 --> 00:40:44.000
host at least Cortes So Isaac,
for this last bit here, I wanted

535
00:40:44.039 --> 00:40:47.000
to give our listeners a little bit
of some of your lessons learned. You

536
00:40:47.199 --> 00:40:52.840
are kind of a serial entrepreneur and
you've kind of gotten into this just because

537
00:40:53.079 --> 00:40:55.559
you sort of needed to because of
where the marketplace was. And I know

538
00:40:55.760 --> 00:41:00.480
you've learned a ton and it's not
easy to be a busy So are let

539
00:41:00.480 --> 00:41:04.400
alone an entrepreneur for sure. So
for the benefit of our listeners who are

540
00:41:04.440 --> 00:41:07.480
maybe trying to start their own business, they're trying to sharpen their own business

541
00:41:07.599 --> 00:41:12.119
process, can you tell us a
few of the important lessons you've learned along

542
00:41:12.159 --> 00:41:16.599
the way. Yeah, man,
that question could take up the whole forty

543
00:41:16.639 --> 00:41:23.679
five minutes for sure. Okay,
all right, hit us. I think

544
00:41:23.719 --> 00:41:30.039
you kind of have to separate two
things, like traits and skills. If

545
00:41:30.079 --> 00:41:31.880
you want to start a business,
any business, I don't care if you're

546
00:41:31.920 --> 00:41:37.039
making widgets in your garage or consulting. You have money coming in going out.

547
00:41:37.360 --> 00:41:43.760
You need some basic skills of business. You need to understand simple accounting,

548
00:41:43.920 --> 00:41:50.360
some simple concepts of econ supplying demand, how to price things, marketing,

549
00:41:50.440 --> 00:41:52.280
and those are skills you learn.
You know, you could read a

550
00:41:52.280 --> 00:41:55.440
book. You don't have to get
an MBA YouTube. There's you to me.

551
00:41:55.480 --> 00:42:02.440
There's a million great resources to get
the simple understanding and skill of how

552
00:42:02.519 --> 00:42:09.159
to be successful entrepreneur. But the
traits are as important, if not more.

553
00:42:09.360 --> 00:42:17.280
I think if you can't take risk
and like cut wrenching risk, probably

554
00:42:17.400 --> 00:42:22.280
best if you don't, you know, jump in with the feet and quit

555
00:42:22.280 --> 00:42:28.239
your job. If you're not willing
to work twenty four to seven probably might

556
00:42:28.320 --> 00:42:34.880
not be for you. If you're
not flexible and willing to learn new skills,

557
00:42:34.960 --> 00:42:40.039
push your comfort level, be really
uncomfortable. I wouldn't recommend being an

558
00:42:40.159 --> 00:42:45.719
entrepreneur, and maybe the biggest one
if you're not a humble person. I

559
00:42:45.760 --> 00:42:52.159
don't It might sound kind of goofy. Most entrepreneurs outwardly might not seem humble.

560
00:42:52.199 --> 00:42:54.360
But if you're not a humble person, I think you have a high

561
00:42:54.480 --> 00:43:00.840
chance of failure at being an entrepreneur
because you're constantly making the wrong decisions.

562
00:43:00.880 --> 00:43:02.440
And if you're not humble and can
say, you know what, we have

563
00:43:02.559 --> 00:43:06.400
to pivot, we have to change. We made a mistake here, let's

564
00:43:06.440 --> 00:43:08.039
fix it. Why do we make
that mistake? What can we do better?

565
00:43:10.320 --> 00:43:15.880
You're going to be a huge failure. So hard work, flexible and

566
00:43:15.920 --> 00:43:20.880
the humble, I think are three
things you just you need. And on

567
00:43:21.000 --> 00:43:23.719
top of that, the skills.
But those are those are easy to come

568
00:43:23.760 --> 00:43:28.159
by if you have the time and
effort to, you know, a couple

569
00:43:28.280 --> 00:43:30.800
hours a day watch some YouTube and
just get a basic understanding or something.

570
00:43:32.280 --> 00:43:35.440
All right, let's feel back a
few of the things that you talked about

571
00:43:35.480 --> 00:43:37.079
there, Isaac. So first things. First, YouTube, Oh my gosh,

572
00:43:37.199 --> 00:43:44.159
what a great resource. I personally
I do something on YouTube almost every

573
00:43:44.199 --> 00:43:47.440
single day because what I do is
when I'm in the morning getting ready with

574
00:43:47.599 --> 00:43:52.440
my shower and my hair and my
makeup whatever, I have a video or

575
00:43:52.440 --> 00:43:55.119
an audiobook going on for my language
languages. That's how I work on my

576
00:43:55.159 --> 00:43:59.519
Spanish, Portuguese, French, and
Italian. So every single day I hit

577
00:43:59.559 --> 00:44:01.920
YouTube. So for our listeners out
there every day when they're out there getting

578
00:44:01.920 --> 00:44:06.880
ready or driving or something, or
they could be listening to something that could

579
00:44:06.920 --> 00:44:08.760
give them some information about how to
develop their business. I think that is

580
00:44:08.840 --> 00:44:13.760
a brilliant piece of advice, Isaac. Thank you for that. And you're

581
00:44:13.800 --> 00:44:15.079
right, you don't have to get
an MBA program these days to get some

582
00:44:15.239 --> 00:44:21.840
amazing information. Now, what about
separating traits and skills? Say more about

583
00:44:21.880 --> 00:44:27.239
that. What do you mean separate
traits from skills? I think it takes

584
00:44:27.800 --> 00:44:31.360
two sides, both sides. You
could you could have an MBA from Wharton

585
00:44:31.920 --> 00:44:37.119
and be a terrible entrepreneur if you're
not willing to learn, you're not flexible,

586
00:44:37.960 --> 00:44:43.360
and you're arant. You might be
a good high level you know a

587
00:44:43.519 --> 00:44:45.079
type employee somewhere, but I don't
think you're going to be a good entrepreneur.

588
00:44:47.119 --> 00:44:52.760
You need you need the mix of
the knowledge of the skills and then

589
00:44:53.320 --> 00:44:59.039
of the traits. If you're not
flexible, if you're not willing to be

590
00:44:59.840 --> 00:45:06.199
a comfortable and stressed out and you're
not a good risk taker or can at

591
00:45:06.280 --> 00:45:10.119
least manage your risk and deal with
it, it might be it might be

592
00:45:10.199 --> 00:45:16.840
best just to stay at your regular
nine to five jobs. Yeah, I

593
00:45:16.960 --> 00:45:21.840
got that. Totally get that and
appreciate the distinction there. Okay, so

594
00:45:22.119 --> 00:45:25.880
risk, Talk to me about risk. I really don't know how risky,

595
00:45:27.519 --> 00:45:30.840
how risk averse I might be.
I've been in business for myself for years.

596
00:45:30.920 --> 00:45:34.320
I do currently work for a firm. I have no idea. I'm

597
00:45:34.360 --> 00:45:37.480
sure there are probably assessments out there
that could tell me how risk averse or

598
00:45:37.960 --> 00:45:40.880
embracing I might be. But can
you help us understand how might our listeners

599
00:45:40.920 --> 00:45:46.719
be able to tell if they're risk
adverse? Man, that's a difficult question,

600
00:45:46.920 --> 00:45:50.800
kind of if you think about it
and it makes you throw up,

601
00:45:51.119 --> 00:45:57.559
and you're probably probably a little too
much risk for you. Okay, you

602
00:45:57.599 --> 00:46:00.639
know everyone's different, and everyone's different
and different stages in their life. I've

603
00:46:00.679 --> 00:46:05.599
got kids now, My risk level, my risk tolerance is slightly different than

604
00:46:05.639 --> 00:46:10.800
it was eight years ago before I
had additional responsibilities and mortgage and stuff.

605
00:46:14.400 --> 00:46:19.320
But it's just the risk versus reward. Do you think it'll be worth it?

606
00:46:19.519 --> 00:46:22.599
But if someone's interested, one of
your listeners start wants to start a

607
00:46:22.639 --> 00:46:28.360
business, I say, go for
it. If you think you have the

608
00:46:28.480 --> 00:46:30.639
traits and you don't have to be
some crazy hair on fire you know,

609
00:46:31.159 --> 00:46:36.559
stereotype entrepreneur or something. You can
do it with less risk, save up

610
00:46:36.599 --> 00:46:40.639
money, keep your job, do
it on the side, and scale slowly,

611
00:46:40.760 --> 00:46:46.159
grow slowly. Entrepreneurship comes in all
different shapes and sizes. You don't

612
00:46:46.239 --> 00:46:51.719
you know, you don't have to
quit your job and burn lager bridges.

613
00:46:52.079 --> 00:46:58.239
So you can, you can certainly
mitigate your risk. I absolutely appreciate you

614
00:46:59.000 --> 00:47:01.800
distinguishing the that there's a spectrum there. I really appreciate that. I think

615
00:47:01.840 --> 00:47:08.679
our listeners will too. This whole
notion about I think you said, oh

616
00:47:08.719 --> 00:47:15.199
so being uncomfortable, so that's probably
related to the risk theme too. But

617
00:47:15.320 --> 00:47:19.079
say more about that being uncomfortable do
me? Because you don't know because you're

618
00:47:19.159 --> 00:47:23.239
walking on like an earthquake type platform
that's ever moving and not your where it's

619
00:47:23.440 --> 00:47:28.639
when it's going to stop. What
do you mean by being uncomfortable? No

620
00:47:28.719 --> 00:47:35.440
one is an expert in every industry
and every topic in every field, even

621
00:47:35.440 --> 00:47:38.480
though you should know. I'm not
an expert in accounting, sinance, marketing

622
00:47:38.599 --> 00:47:45.159
operations HR. But they are just
things that you have to deal with all

623
00:47:45.239 --> 00:47:47.800
the time running the business and you
know, trying to grow and expand and

624
00:47:47.920 --> 00:47:52.639
learn, and you just wind up
being uncomfortable all the time, or you

625
00:47:52.639 --> 00:47:55.480
should be because you don't You don't
know the answers, so it's kind of

626
00:47:55.480 --> 00:48:00.440
how you react with that uncomfortableness.
I don't like not knowing, so when

627
00:48:00.480 --> 00:48:02.719
I'm uncomfortable, I try and find
the right answer, and if I don't,

628
00:48:05.079 --> 00:48:07.079
you know know where to find it. I'll ask someone, and that

629
00:48:07.239 --> 00:48:09.440
that's part of I think my humility
is really important. I'm being a successful

630
00:48:09.519 --> 00:48:15.039
entrepreneur. You need to know when
to say, wow, I really don't

631
00:48:15.079 --> 00:48:17.440
know, let's try and find the
right answer, or you know what,

632
00:48:17.559 --> 00:48:22.000
You're right, that's totally right because
I'm not the expert here, so let's

633
00:48:22.079 --> 00:48:28.119
make a change to this or that. And I would also think along that

634
00:48:28.239 --> 00:48:30.480
humility lined into Isaac is just that
place of just saying, man, I

635
00:48:30.599 --> 00:48:37.760
need help, can you help me? Yep? That really really I can't

636
00:48:37.760 --> 00:48:40.760
stress how important that is. Yeah, I really get that. I've learned

637
00:48:40.800 --> 00:48:45.199
that along the along the along the
way of my life, very very slowly.

638
00:48:45.159 --> 00:48:49.039
But once I finally got it,
wasn't that hard Now I asked for

639
00:48:49.239 --> 00:48:52.679
help all the time. Yeah,
it's just gotten easier once you once you

640
00:48:52.800 --> 00:48:58.800
once you start that muscle. So
along those lines, then just thinking about

641
00:48:58.840 --> 00:49:01.840
what lessons you learn along the way, anything you do differently had you known

642
00:49:01.880 --> 00:49:07.719
otherwise, Yeah, I mean I'd
kind of touched on already. I would

643
00:49:07.760 --> 00:49:13.639
have done more real, in depth
market research along the way. It's easy

644
00:49:13.719 --> 00:49:17.119
to ride like a good wave of
press and positive reception when we launched everyone,

645
00:49:19.159 --> 00:49:23.000
I mean we had ten thousand or
something social media comments on all the

646
00:49:23.239 --> 00:49:27.480
news articles that came out, and
they were all positive. Everyone's like,

647
00:49:27.480 --> 00:49:29.719
wow, this is so cool,
and they take a friend and it's really

648
00:49:29.800 --> 00:49:36.280
easy to get wrapped up and think
this is awesome, isn't it. But

649
00:49:37.159 --> 00:49:42.639
I didn't do enough research into my
customers who I thought they were, and

650
00:49:43.320 --> 00:49:46.400
turns out I was wrong. You
know, if you think you have the

651
00:49:46.480 --> 00:49:52.000
best idea, you might, but
look at all your options. Every step

652
00:49:52.280 --> 00:49:55.559
you have to take running a business. You have one hundred options. Research

653
00:49:55.639 --> 00:49:59.960
every single one because you might have
to circle back around to it eventually.

654
00:50:00.039 --> 00:50:05.639
And I didn't do that. You
know, I should have known earlier that

655
00:50:06.280 --> 00:50:09.719
the revenue model to begin with wasn't
ideal and that what we have now is

656
00:50:10.079 --> 00:50:15.199
infinitely better for a thousand reasons.
But when people heard the bigger concept and

657
00:50:15.280 --> 00:50:19.039
idea, they said, yeah,
this is awesome. But it turns out,

658
00:50:20.400 --> 00:50:23.039
buried down in the you know,
details was one thing that really held

659
00:50:23.119 --> 00:50:30.480
us back. And I would have
known that and I paid more attention or

660
00:50:30.960 --> 00:50:34.159
get it, you know, real
hard work, due diligence. Yeah,

661
00:50:34.599 --> 00:50:37.239
I'm really getting the importance of just
really making sure that you don't just try

662
00:50:37.280 --> 00:50:40.320
to affirm what you think you already
know when you're out there looking for data

663
00:50:40.400 --> 00:50:45.760
too. I get that too.
Yeah, definitely, we're getting close to

664
00:50:45.840 --> 00:50:49.519
having to finish up here. So
if you could, maybe i'd like say,

665
00:50:49.639 --> 00:50:52.920
in a minute or two, can
you just what advice might you offer

666
00:50:52.000 --> 00:50:55.840
to our listeners who are maybe considering
starting some other their own online offering their

667
00:50:55.840 --> 00:51:00.119
own business. What might you say
to them? Well, I don't I

668
00:51:00.159 --> 00:51:07.079
hope I didn't sound too critical before
hold anyone back. There's nothing more rewarding

669
00:51:07.159 --> 00:51:12.800
than taking like an idea in your
head and bringing it all the way from

670
00:51:12.880 --> 00:51:16.679
that crazy idea that you told someone
about yea to a product that people are

671
00:51:16.880 --> 00:51:23.079
actually putting money in your hand for. It doesn't matter what scale is that.

672
00:51:23.239 --> 00:51:28.239
If you do that, you're an
entrepreneur, and it's that dollar is

673
00:51:28.280 --> 00:51:31.599
worth so much more than the dollar
you get for going to your cubicle.

674
00:51:31.639 --> 00:51:37.880
I think I would encourage everyone if
they have a desire to build your widget

675
00:51:37.920 --> 00:51:42.079
and sell it, to do it. Take the risk that you're comfortable with.

676
00:51:42.280 --> 00:51:45.679
So maybe you don't quit your job, but learn do your homework.

677
00:51:45.440 --> 00:51:52.000
Take small steps, baby steps,
start at a small scale, you certainly

678
00:51:52.079 --> 00:51:55.920
have to know yourself. However much
time and money you think you need probably

679
00:51:57.079 --> 00:52:01.000
triple it. That's just kind of
goes without saying, but it's true a

680
00:52:01.039 --> 00:52:07.159
lot more time, effort, and
resources than you can imagine quickly. One

681
00:52:07.239 --> 00:52:13.320
more point would be, whatever your
thing is, make it as simple as

682
00:52:13.440 --> 00:52:17.960
possible. Will you build it out
and launch the idea of a minimal viable

683
00:52:19.039 --> 00:52:23.760
product just We could have built Trigger
with a thousand extra features that we wanted

684
00:52:23.800 --> 00:52:30.480
to, but we kept it simple
because everything else bogs down your time your

685
00:52:30.519 --> 00:52:34.800
resources during launch. So if you
have an idea for your widget or service,

686
00:52:36.000 --> 00:52:38.280
drill it down to that one thing
that you do that's awesome, that's

687
00:52:38.360 --> 00:52:43.320
better than other people. Build that
out, start that as your company,

688
00:52:43.400 --> 00:52:46.039
and then with time, then add
your features, then add your additional We

689
00:52:46.360 --> 00:52:51.119
do this too, We do this
too. It does that great to start.

690
00:52:51.679 --> 00:52:53.880
Just just find the one thing,
your one competitive advantage, and kill

691
00:52:53.960 --> 00:52:59.880
that. You end up you can
get drowned. That is brilliant advice,

692
00:53:00.000 --> 00:53:04.920
Isaac, brilliant advice, well worth
the price of admission today. All right,

693
00:53:05.000 --> 00:53:07.239
well, I always like to give
my guests the last word, if

694
00:53:07.239 --> 00:53:10.159
you will, so my last question
is usually very similar. I just want

695
00:53:10.199 --> 00:53:13.519
to make sure that you get the
chance to be able to leave our listeners

696
00:53:13.559 --> 00:53:15.000
with whatever you think is important for
them to know. What would you like

697
00:53:15.119 --> 00:53:21.480
to make sure that you impart to
them before we dash. I would love

698
00:53:21.519 --> 00:53:24.280
if people knew if you have an
idea to be an entrepreneur, go for

699
00:53:24.440 --> 00:53:28.280
it. Like I just said,
you can do it at any scale.

700
00:53:29.239 --> 00:53:31.960
If you have a problem and you
think you have a solution and you can

701
00:53:32.000 --> 00:53:38.199
turn that problem solution into revenue,
into money somehow into value, go for

702
00:53:38.360 --> 00:53:42.599
it. I mean, if nothing
else, do the research and look into

703
00:53:42.639 --> 00:53:45.280
it and try and prove yourself wrong
of why this won't work, why this

704
00:53:45.559 --> 00:53:47.519
is a bad idea, and maybe
you figure out right, okay, that

705
00:53:49.039 --> 00:53:51.880
was kind of a dumb idea because
it would be impossible to make money.

706
00:53:52.920 --> 00:53:55.559
But even that as part of the
learning process, part of the entrepreneur process,

707
00:53:55.800 --> 00:54:01.440
I've shot down so many of my
own ideas because after honest assessment,

708
00:54:01.639 --> 00:54:07.199
they were dumb ideas that couldn't have
made money. But eventually, do the

709
00:54:07.280 --> 00:54:09.760
process enough and figure it out that
when you have something like hey, I've

710
00:54:09.760 --> 00:54:14.360
already been through this, I know
step one, two and three. This

711
00:54:14.519 --> 00:54:19.519
is pretty cool. I would just
really encourage anyone that has, I don't

712
00:54:19.519 --> 00:54:22.280
know, any passion for it to
go for it. I'm not saying taking

713
00:54:22.320 --> 00:54:28.280
more each on your house and you
know, have a startup and put yourself

714
00:54:28.280 --> 00:54:31.480
in a really bad financial position or
something, but look into it more.

715
00:54:31.639 --> 00:54:36.800
Why not, there's no reason not
to you. I really appreciate that perspective,

716
00:54:36.840 --> 00:54:38.159
Isaac, because I am what's the
name of the show, working on

717
00:54:38.280 --> 00:54:42.760
Purpose, and I am interested in
hearing what is it that people ache to

718
00:54:42.880 --> 00:54:45.960
do in their lives. What is
it that they really need to do for

719
00:54:45.079 --> 00:54:49.440
them to feel like they did this
life? And so I think that's fantastic

720
00:54:49.480 --> 00:54:52.280
advice. And I want to thank
you for being on working on Purpose.

721
00:54:52.320 --> 00:54:54.000
It's wondering. It's been wonderful to
talk with you, be inspired by you,

722
00:54:54.440 --> 00:54:57.960
and hear about what you're doing at
Trigger Gives. So thanks for being

723
00:54:58.039 --> 00:55:00.360
with us. I have my pleasure. Thank you for having me appreciate him.

724
00:55:00.760 --> 00:55:04.599
You're welcome. So if you want
to learn more about Isaac Alfton and

725
00:55:04.679 --> 00:55:07.280
the wor Keinness team are doing at
Trigger Give, go to their website.

726
00:55:07.320 --> 00:55:09.880
It's just trigger give dot com.
You can also go to Twitter. They

727
00:55:10.000 --> 00:55:15.079
art Trigger give on Twitter as well. Next week we'll be on the air

728
00:55:15.159 --> 00:55:17.719
with Suzanne Brown, who is the
founder and author of mom Powerment, and

729
00:55:17.800 --> 00:55:22.159
we'll be talking about how to empower
and support working moms in the workplace.

730
00:55:22.880 --> 00:55:24.320
See you then, Remember that workers
at least one third of our life,

731
00:55:24.400 --> 00:55:35.119
So let's work on purpose. We
hope you've enjoyed this week's program. Be

732
00:55:35.239 --> 00:55:39.239
sure to tune into Working on Purpose
featuring your host Elis Cortes, every Wednesday

733
00:55:39.320 --> 00:55:45.239
at six pm Eastern Time three pm
Pacific Time on the Voice America Empowerment Channel.

734
00:55:45.639 --> 00:55:47.360
This week, find your life's purpose
at work.