TriggerGive: Putting Your Money to Your Hashtag

WEBVTT

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortez. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on purpose. Now Here is your
host, Elise Cortez. Welcome back to

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Working on Purpose. Thank you tuning
in this week. I'm your host,

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Elise Cortez, joined from Dallas,
Texas, which is home base for me.

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This program is all about helping people
more meaningfully and productively connect with their

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work and equipping organizations to do the
same for their employees. So I bring

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on guests to a particular perspective or
experience that I think expands the conversation about

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meaningful and productive work. And I
often draw on the meaning and work research

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I've been doing over the last fifteen
years, as well as my own experience

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in consulting, including the work that
I do it in Seni, which is

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a global management consulting firm. I'll
get to the program in just a second,

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but first a Thank you to my
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Last week, if you missed the show

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live, you can always catch the
podcast. We were on the air with

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Luchin Fogoros, who is the co
founder and managing director of iiotworld dot com.

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They are a digital media platform that
covers the economic and technological implications of

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the transformation taking place as IoT proliflates
throughout throughout the enterprise. We talked about

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the work he and his team at
IoT world do that combines journalistic coverage with

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data analytics to expose the stories,
players, trends, and innovations that shape

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the IoT space and also the goal
to get to a state of what Luchen

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called predictive maintenance. It was a
fascinating conversation that certainly gave me a whole

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new process to be able to look
through IoT and how it really relates to

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everyday business with us. This week
is Isaac Alfton. He is the founder

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and CEO of Trigger Give, which
is an online social media driven mechanism that

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makes giving to your favorite charities even
easier. We'll be talking about how Isaac

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got the idea to start Trigger Give, what is happening in the charity donation

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arena, and just is what this
lifelong entrepreneur has learned along the way of

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developing this venture. Isaac turns today
from Dallas, where it's a nice,

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wet, rainy, soggy day.
Isaac, Welcome to working on purpose.

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At least thanks for having me appreciate
it absolutely. We were talking before we

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came on air that you've had a
pretty good day slash week. So before

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we get into what you're up to
and even your background, what's going on,

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what's so good about your day today? Right now, we are in

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the last day or two of quality
testing a big, our big first integration

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that we can be public with and
tell everyone about. So to make it

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simple and short, we help nonprofits
raised donations on social media. All those

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nonprofits use a CRM company, a
software company to manage all of their internal

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nonprofit specific functions. We're now integrated
with one of the biggest ones where when

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they blog into their system, we're
going to be right there, ready to

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click and join us. So almost
immediate access to almost three thousand nonprofit organizations.

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So it's been a really big deal
for us. Oh my gosh,

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congratulations, Isaec. I'm so thrilled
that I get to be part of the

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moment to help you celebrate that.
That's fantastic. Yeah. Thanks, We've

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been working on it furiously for six
months or so. Oh, that's fantastic.

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Well, if if you are a
person who likes to have a glass

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of wine or a champagne, here's
your cheers are virtual cheers for you?

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Yeah, thank you. I think
that's in the plan for later tonight after

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the show. Okay, good,
okay, good. Well, I want

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to get to what you're doing at
Trigger Give, but I think it's it's

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important for us to give our list. There's a bit of context about you.

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You are obviously a bit of a
serial entrepreneur, and so before we

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talk about Trigger GiB, would you
say a little bit about your professional background

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before you started this organization. Sure, pretty non traditional, I think,

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I guess because I don't really have
a real professional background, graduated from Baylor.

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It's a business degree in seven,
right at the height of the recession,

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and it was really hard, really
hard to find any work I thought

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was worthwhile doing. So I kind
of just gave up and have always puzzled

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on my own thing. Investments,
helped out other people doing startups, and

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then you know, my wife and
I had she had one one company become

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really successful. Helped on that from
the business side and the strategy side,

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So from a professional development side,
I guess way to look at it,

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I've always kind of done my own
things so far, so I'm really not

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from the corporate world. Yeah,
I really applaud that. A couple of

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things I just have to call out
about that experience, Isaac. One way

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to make lemonade out of lemons,
right, And two I really appreciate that,

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you know, you went out into
the job space in oh seven in

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the height of the recession and you
just made it work. And I think

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it is that not the epitome of
an entrepreneur, somebody who is in many

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ways, well in your case,
encouraged or perhaps forced to be self employed

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because of the marketplace. But maybe
two, you're just you're You're you into

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business school, so clearly you have
business acumen. Maybe you were supposed to

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be an entrepreneur. What do you
think which one? Is it nature or

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uture? I obviously it's a pretty
big topic for the business world. I

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think it's a mix of both.
Some people are just born with it and

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ate, but then you also need
to learn the language of business. Just

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because you are a hustler and you
know, want to go out and make

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money, work real hard. You
need to understand finance and acuntity in the

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language of business, and how to
raise ones in the operational side and marketing,

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and you know, the more technical
aspects. So I think it's a

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mix of you're born with it and
you can learn it. But I'm glad

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it worked out this way. I'm
glad I didn't go right from undergrad to

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the corporate and you know, work
in a cubicle for the last ten years.

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It's definitely been a wild ride,
but given us opportunity has given me

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opportunities that we're just could never have
happened if I haven't stuck in a cubicle.

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H got that, And I'm wondering
too if it would have wouldn't maybe

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have elicited the creativity that has helped
trigger give come alive, so who knows,

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right, Yeah, I also think
the whole notion of just having to

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do something, having to hustle sometimes
just puts us in a place where we

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have to be creative. So let's
talk about trigger give. I find it

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quite fascinating how the whole thing came
into being. So would you tell the

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story first, say a little bit
more about what is trigger For our listeners

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who maybe we're having a hard time
really understanding what is this thing? You

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could presence out a bit for them
and then tell us the story of how

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it came into being. Yeah,
a simple, simple, top down version.

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We let you give to nonprofits on
social media. So on Twitter,

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you can donate with a hashtag.
We're on Twitter right now and we're building

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on Facebook, so it's as simple
as that. Any organization that we partner

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with, whether it's your church down
the street or a big national organization,

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if you want to donate to them
and make it public and help raise awareness,

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you can make a donation with a
hashtag. So somebody like me who

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loves to use social media to interact
with people literally all over the world.

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In fact, many of my radio
show guests have come from social media.

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Thank you very much love it.
So I'm on social media and let's say

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I want to give money to the
Red Cross. So I go on to

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Twitter and I say, what do
I do? Well? Right now,

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we'd like with this partnership we just
did. We pivoted somewhat and up until

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now you could give to any organization
you wanted. So up to yesterday,

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if you wanted to court has would
just say hashtag trigger give. And if

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you were already registered with us,
it would be I think thing where we

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would just credit or debit your Stripe
account, your credit card and take care

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of the back end transferring and send
the money to Red Cross. If you

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weren't signed up, you would just
get a prompt right on social media like

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hey, you're almost done, click
here to you know, finish your details.

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The service is only going to be
available to organizations that are signed up

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with us to begin with, but
we're going to use those donations as a

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way to entice them to join the
group our you know, our company.

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So if red Cross isn't signed up, we'd send an email or call them

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and say, hey, at least
you know, would you be interested in

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with Trigger Give. Hopefully they say
yes, because then they run the stream

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and if not, then we have
to send your money back. Got it?

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Okay? All right, you're cut
a little bit in and out of

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there, Isaac. So I don't
know if you're if you can help that

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at all, where you're, where
you're coming, where you're calling in from,

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but cutting outs a little bit.
But let's let's let's give our listeners

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the story of how trigger Trigger Give
was born. Yeah. Trigger just me

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sitting on social media like everybody else, uh, preheating post after post,

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meme after me and where you type
a response that you're so enraged with,

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usually political things, and you delete
it and then you type it again and

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delete it again. And then finally
I just thought, you know what,

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that was such a stupid comment you
made. I'm gonna send a donation to

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the opposing side. And I did
that for a while, and then finally

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I was just like, there has
be a better way to do this.

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And then I thought, what if
you could make a donation and show them

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your post, your meme, that
thing that you put out there for the

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world to see just triggered a donation
to the Napoleon side, And like,

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your your actions have consequences, so
we started thinking about that and then we

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figured is there a way to build
a business out of that? And that's

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that's where we started from about eighteen
twenty four months ago. Probably. Okay,

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couple things about that, Isaac.
So what I what I really also

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appreciate about what you're saying now that
I'm hearing your say it just the way

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that you are now, because we
talked a little bit about this on the

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phone the first time we spoke,
is that it strikes me that you are

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you are encouraging more dialogue about issues
because of what you're doing. I feel

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like that's that's good for democracy.
I feel like that what you're doing here

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is you're giving a space, a
platform, and a way for people to

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really vote with their dollars as well
as their their their voice, their words.

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Yeah. Absolutely, Yeah, that's
so cool that you like to encourage

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healthy debate for sure. Okay,
another question I have for you is,

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I believe so if this was eighteen
to twenty four months ago, you would

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have been in your NBA program,
which is I think you were in Spain.

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We did that, and again I'm
jealous because I did live in Spain's

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fantastic. But what I'm wondering is
if while you were in that program,

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if there was part of the fodder
that came from from that group, of

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being in that group contributed to trigger
give. I certainly used resources from my

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MBA program like NonStop I could you
know, I had access to some of

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the smartest business people in the world
that would normally charge four hundred dollars an

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hour for a consulting fee, and
I could you know, bounce ideas off

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their heads or help them with business
plan. They'd help me with business plan

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and stuff. So it was both
the professors and the staff at my school

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in Madrid and my fellow students were
a great sounding board. Some of it

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didn't translate as well, good trill
issue. Sure, the schools in Spain

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and maybe ten or fifteen percent of
the students who are Americans and a lot

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of students from other parts of the
world thought the retaliatory aspect of politics like

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they immediately think car bombs, and
yeah, it takes a different tone for

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them, and yeah, pretty understandable. So some people kind of didn't get

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it, and others did, but
that was just more of a culture and

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geographic issue got them. Yep,
well you already told me, not not

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just on the air here with everybody
else listening, but before when we were

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before we got in the air,
we were speaking just by phone, the

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two of us, that you not
this for eighteen to twenty four months,

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and this is you know, this
is hard work. This is not for

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the faint of heart. So I'd
like to know what your why is in

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trigger give Isaaca. Why is it
so important that you throw all of what

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it takes to actually pull this off
in your resources to create this offering.

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Yeah, I saw a problem and
I thought I had a really good solution,

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and we just rantled it. It
became something I was passionate about,

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making people making a better transition for
donations online, helping people's frustrations, helping

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nonprofits praise donations, raise awareness,
engage their users. The more I got

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into it, the more passionate I
got. But it started with just a

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simple problem and solution, and then
brainstorming after that. M amazing, really

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amazing. Well along those lines,
it strikes me that there's a couple of

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things that are at play for you. They've got the whole social media space,

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which of course I love, and
I'm intrigued with two and have benefited

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by so much. And then of
course there's the notion of the conversations that

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you're engendering around whatever issues that people
are are committed to or find important.

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And then of course there's the charities
themselves. So I'm interested to hear what

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have you learned about the charity space, the donation space as you've gone through

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developing this offering. It's definitely an
industry ready for I think new voices and

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some innovation. That's definitely. It's
it's changed quite a bit since I since

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we started this, you know,
development a year and a half ago,

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and most of that's from the election
and the unexpected results. But when we

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were pitching, when we were telling
people what we're doing, there's a lot

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more people in the industry didn't accept
it as much as I was expecting.

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And it wasn't from the nonprofits.
The organizations loved it, but the kind

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of people that run the industry that
the nonprofit journalists, the gatekeepers, if

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you will. There is a pushback
on the idea that giving and donating should

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be butterflies and unicorns and everything should
be happy. And we were saying,

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sometimes you're really mad, why don't
we make the most of it. You

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know, sometimes you're just pissed off
and it's okay to turn that into a

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donation. And we got pushed back
from that, and then after the election

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all those people were really mad and
oh no, I get it. That

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makes perfect sense. So now it
was kind of interesting to watch. Is

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that that's happened more than a few
times. What about the actual you know,

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change is hard for every every organization
and probably most human beings out there,

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with the exception of you know,
a small percentage. I'm wondering.

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I think about how a lot of
organizations will raise money. There's always that

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annual giving day, they do events, they go out and ask their donors

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for gifts. And what you're what
you're asking, what you're offering is seems

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to me extremely novel and new.
Have you found people like I think that's

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so cool but I don't get it? Or are they just like you know,

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can you can you? Can you
get back to me when maybe it

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has even greater traction than it already
does, or what are you seeing for

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how how these are the charity donations
are leaning into your offering? Yeah,

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we've had it. It's the reception
has been great. Once people see it

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and get it. When you when
you see the ashtag and you look,

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oh that caused the donation. Now
I get it. Yeah, that makes

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total sense. The reception has been
really good. Uh, the owners really

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like it. People really like being
able to give publicly and help raise awareness.

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Well, we've been surprised most by
it's been a less retaliatory giving,

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more less of the I'm mad at
you and I'm going to donate, and

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more of they saw something positive or
they saw a news article and got triggered

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from that. But as far as
the organizations go, once they see what

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we can offer, the biggest thing
has just been a trust gap. We're

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a startup new we're young, they
don't know who we are. It's a

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lot for them to ask their donors. Hey, use this as a platform

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to send donations from us, you
know, to us through these guys,

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and we trust them. So that's
that was the biggest push for us to

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integrate with this partnership that we just
announced because now we're basically coming. You're

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cutting out there, so now is
a good time for a break your isaacs.

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If you're talking, hold your thought. I'm Alice Cortez, your host,

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We've been on the air with Isaac
Alfton, who is the founder and

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00:17:32.680 --> 00:17:36.559
CEO of Trigger Give, which is
an online social media driven mechanism that makes

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giving to your favorite charities even easier. He joined it today from Dallas,

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00:17:40.000 --> 00:17:42.400
Texas. We've been talking a bit
about just where this idea came from and

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00:17:42.519 --> 00:17:45.799
what he's beginning to do to open
the channels to be able to give more

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00:17:45.880 --> 00:17:49.960
money or more opportunities to give two
charities say what this We'll be right back

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00:17:51.000 --> 00:18:03.440
after the break. Friend us on
Facebook to keep up with what's empowering the

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00:18:03.480 --> 00:18:11.119
world. Voice America Empowerment Soon.
Elise Cortez is a speaker and engagement and

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00:18:11.240 --> 00:18:17.200
development catalyst. She designs and delivers
professional development, leadership and engagement workshops and

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00:18:17.359 --> 00:18:22.079
can bring her expertise to your organization. She will help ignite meaningful development within

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00:18:22.200 --> 00:18:26.240
your workforce that will increase employee engagement, performance and retention. To learn more

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or to invite Elise to speak to
your organization, please visit her at www

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00:18:32.079 --> 00:18:36.640
dot Elise Cortez dot com. She
would welcome the opportunity to help get your

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employees working on purpose. Have you
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forward slash Voice America or search for
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Speaking, helps you to see life's
issues in a new light, offering insight,

259
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solutions and resources in order to gain
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The stories will stir up some questions, tears, and or laughter,

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Empowerment. It's your world, Motivate, change, succeed. Voice America Empowerment

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00:19:47.160 --> 00:20:00.920
dot com. This is working on
purpose with Elise Cortez. To reach our

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program today, please call into one
triple eight, three, four six nine

267
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four one. You may also send
an email to Elise ali se at Elise

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00:20:15.880 --> 00:20:25.039
Cortez dot com. Now back to
working on Purpose. Thanks for staying with

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00:20:25.200 --> 00:20:26.920
us, and welcome back to working
on Purpose if you're just joining us.

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00:20:27.000 --> 00:20:30.400
My guest is Isaac Alfton, who
is the founder and CEO of Trigger Give.

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00:20:30.880 --> 00:20:34.440
After one too many annoying political posts
showing up on his social media feeds,

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00:20:34.680 --> 00:20:38.200
he decided to do something about it. After being frustrated at NonStop political

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00:20:38.319 --> 00:20:41.880
cheap shots on a social media feed, instead of replying with a witty comment,

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00:20:42.160 --> 00:20:45.400
he just made a donation to the
opposing side. That idea turned into

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00:20:45.440 --> 00:20:49.480
trigger Give, which lets users donate
directly to nonprofits by simply using hashtags on

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00:20:49.559 --> 00:20:55.559
social media. I'm your host,
Elise Cortez. So before we made our

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00:20:55.599 --> 00:20:57.279
break there, Isaac, you were
talking a bit about, you know how

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00:20:57.920 --> 00:21:03.039
maybe your platform is alonger is not
just for retaliatory sort of giving. And

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what I was thinking about as you
were talking is I can absolutely totally envision

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00:21:07.359 --> 00:21:11.440
myself being on Twitter and seeing something
that that strikes me or that moves me

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00:21:11.519 --> 00:21:14.680
that I think that's interesting. I
want to be part of that. I

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00:21:14.799 --> 00:21:17.839
want to help that. And right
there, right in the moment when i've

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00:21:17.839 --> 00:21:19.200
just I've just got a second,
let me just do it before I think

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00:21:19.240 --> 00:21:23.839
of anything else or that slips my
mind. Is that is do you see

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00:21:23.839 --> 00:21:26.680
that? Or is that? Is
that part of the way people are using

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00:21:26.759 --> 00:21:33.720
your platform today? That's yeah,
okay, I love that. The retaliatory

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00:21:33.279 --> 00:21:37.160
idea was, you know, that
helped us build up the platform and the

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00:21:37.200 --> 00:21:42.519
technology, and what we've found since
launched is that people people will use it

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00:21:42.599 --> 00:21:48.240
more due to the spotanity. You
can give to any any time, anywhere

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00:21:48.319 --> 00:21:51.920
on your phone. How easy and
simple it is. You saw one thing

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00:21:52.079 --> 00:21:53.400
that you know, I want to
donate to them. Okay, bam,

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00:21:53.720 --> 00:21:59.599
it takes four seconds. Okay,
got it, and that's for sure.

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00:22:00.240 --> 00:22:03.680
Awesome, Okay, great, Well, the next thing I want to get

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00:22:03.720 --> 00:22:07.640
into is, you know, is
your actual business model. I'm intrigued with

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00:22:07.759 --> 00:22:10.960
what you're doing here, and obviously
you're a guy who's gone to business school,

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00:22:11.039 --> 00:22:12.000
and part of what we try to
do on the show is to help

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00:22:12.000 --> 00:22:17.720
people more meaningfully and productively connect with
their work and to give them some education

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00:22:17.799 --> 00:22:22.039
about the way the world of work
and business is actually run. So how

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00:22:22.119 --> 00:22:25.720
would you describe your business model?
How do you exist as a business?

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00:22:26.880 --> 00:22:30.400
Yep, we have a subscription model, So any organization that wants to raise

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00:22:32.000 --> 00:22:37.720
donations on the platform, it's a
fixed at fifteen dollars a month for the

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00:22:37.200 --> 00:22:41.440
Twitter right now, and we're building
up Facebook and that'll probably be the same

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cost. So when we launched,
we charge donors originally a dollar seventy nine

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00:22:48.759 --> 00:22:55.640
a month, and the service was
free for the nonprofits. We weren't anticipating

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getting any pushback from the organizations because
it's free to them, you know.

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00:23:00.200 --> 00:23:04.119
We thought, what organization wouldn't get
on board and push this to their supporters

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because it's free, doesn't cost them
anything. But we found out after a

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00:23:08.720 --> 00:23:12.559
couple of months that a lot of
organs were kind of hesitant to be encouraging

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their donors and their supporters to pay
for something additional. And that was probably

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00:23:19.400 --> 00:23:22.960
the biggest mistake we'd made. It
was just not doing our due diligence to

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00:23:23.000 --> 00:23:30.359
begin with binder regards the billing model
and who should be paying it, and

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00:23:30.440 --> 00:23:34.680
the hesitancy that the nonprofits would have
because they have to be really protective with

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their donors and look out for them, and we just didn't have enough trust

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00:23:38.599 --> 00:23:42.319
built up, you know, in
the marketplace where they would recommend or endorse

316
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us and say, yeah, I
paid these guys a buck or two every

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month. So we changed to a
subscription model and just charge the nonprofits and

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00:23:52.480 --> 00:23:57.039
it's been basically a night and day
difference on reception. So it's been great.

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00:23:57.079 --> 00:24:00.680
It was a really good change.
Interesting, Isaac. So that's your

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00:24:00.720 --> 00:24:06.079
only form of revenue, is that
you you the subscription price that your nonprofits

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pay you. Yep, it's yeah, fifteen dollars for Twitter, and we'll

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00:24:11.400 --> 00:24:18.799
probably do two two platforms, Facebook
and Twitter for like twenty five dollars and

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when that gets finished being built out. So it doesn't matter. Let's say

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00:24:22.680 --> 00:24:26.160
that let's say that trigger gives somehow
manages to give x y Z charity,

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you know, fifty thousand bucks for
the month of November, they still pay

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00:24:30.480 --> 00:24:33.119
fifteen dollars to you. Correct,
it doesn't matter. Wow, you don't,

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00:24:33.200 --> 00:24:36.680
man, that's a good deal for
them. Yeah, we don't take

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00:24:36.720 --> 00:24:41.440
a portion of the donation of it's
important to us. It's not my money.

329
00:24:41.519 --> 00:24:45.839
It's not our money at all.
I would rather build the tool and

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00:24:45.039 --> 00:24:49.200
have it be available to the donors
and the organs. Fifteen bucks is totally

331
00:24:49.279 --> 00:24:52.720
reasonable fee that uses it's the cost
of one donation. So if you're going

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00:24:52.759 --> 00:24:56.559
to get more than one donation a
month, you're in the money. But

333
00:24:56.720 --> 00:25:00.279
that donation isn't mine. I wanted
to go do good and make you happy,

334
00:25:00.400 --> 00:25:03.359
so I don't want my fingers on
it. I want it. I

335
00:25:03.440 --> 00:25:07.279
wanted to go where it should go. So then you're in the business.

336
00:25:07.319 --> 00:25:11.119
I've enrolling a lot of charities into
your what I would call a movement.

337
00:25:11.480 --> 00:25:15.720
Yep, we need we need organs
on the platform. Yep. Okay.

338
00:25:17.920 --> 00:25:19.559
Well, to that end, one
of the other things I wanted to understand

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00:25:19.720 --> 00:25:23.799
you as somebody who's been creating and
developing and evolving this business over the last

340
00:25:23.799 --> 00:25:27.799
twenty four months here is I'm interested
to hear what is taken to connect all

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00:25:27.799 --> 00:25:30.319
the dots, if you will,
to make trigger give actually work. So,

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00:25:30.880 --> 00:25:34.559
in other words, who have you
had to enroll to really make this

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00:25:34.759 --> 00:25:42.279
offering? Hum? My wife,
right, right, right? I got

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00:25:42.359 --> 00:25:48.319
that? Okay, yeah, my
wife definitely more than anyone. About a

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00:25:48.400 --> 00:25:53.279
billion brainstorming sessions at all hours today
and towns denote books with you know,

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00:25:53.440 --> 00:26:00.359
ideas and scratched out and start over. She is definitely the biggest one.

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00:26:03.039 --> 00:26:07.880
We haven't raised venture capital. We've
been approached, there's been interest, but

348
00:26:08.079 --> 00:26:11.799
we haven't done it yet, and
that that limits what you can do.

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00:26:11.920 --> 00:26:15.920
You know, I can't just go
out and hire a handful of consultants or

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00:26:15.920 --> 00:26:18.759
professionals and say I want this and
this is so, I want it,

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00:26:18.799 --> 00:26:22.599
and I want it done in a
week. So we've had to do everything

352
00:26:22.680 --> 00:26:26.839
on our own pretty much. Yeah, wow, that's that's hard. I

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00:26:26.960 --> 00:26:32.720
understand that. I've between two thousand
and six and two thousand and ten,

354
00:26:32.799 --> 00:26:34.839
also, right there in the middle
of the recession, I with a business

355
00:26:34.920 --> 00:26:40.519
partner, launched an online feedback portal
for the HR community. Now think about

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00:26:40.559 --> 00:26:42.960
that. For that to work,
it means people have to actually be hiring.

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00:26:44.240 --> 00:26:47.720
Organizations have to hire, which wasn't
really happening at that time. So,

358
00:26:47.880 --> 00:26:51.759
and I understand, we were doing
everything chief bottle washer, clean up

359
00:26:51.839 --> 00:26:56.160
crew, evangelizer marketing, bring the
new clients on. I totally understand your

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00:26:56.200 --> 00:27:00.640
world, and I really appreciate the
work that it takes to make this thing

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00:27:00.720 --> 00:27:04.279
work. Yeah, it's it's been
a ton of work, a lot of

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00:27:04.319 --> 00:27:10.480
hard work. I would I would
recommend. Actually, I think it's been

363
00:27:10.519 --> 00:27:15.880
a positive to hold back on ventric
capital money or a bit like a big

364
00:27:15.920 --> 00:27:18.519
sea round, because it really forces
you to get in the weeds answer the

365
00:27:18.640 --> 00:27:22.839
questions. If I, if I
had raised million bucks to begin with,

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00:27:23.319 --> 00:27:26.440
you wouldn't be forced to see the
issues that are going to come up as

367
00:27:26.480 --> 00:27:30.359
a problem. I wouldn't know the
platform as well as I do. I

368
00:27:30.400 --> 00:27:33.920
wouldn't know all the little bits of
the finance or the accounting especially and our

369
00:27:33.960 --> 00:27:38.720
little marketing problems. And when it
when all the answers come down to you

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00:27:38.799 --> 00:27:41.960
at the end of the day,
I think you're better off for it.

371
00:27:42.720 --> 00:27:45.839
Obviously there's a point where you should
take the money and grow and scale because

372
00:27:45.920 --> 00:27:52.359
you might need to. But I
think a lot of startups raise too much

373
00:27:52.400 --> 00:27:56.119
money too soon, and then it's
just the cool thing to do, and

374
00:27:56.240 --> 00:28:02.000
it you really can kind of lose
focus on if you're build a successful sustainable

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00:28:02.079 --> 00:28:07.200
company or not. I see this, Isaac. You really dilute the experience

376
00:28:07.319 --> 00:28:11.559
of really being connected to the marketplace
in a way that really gives you a

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00:28:11.640 --> 00:28:14.480
ProView as to what does it need, what is it like, what would

378
00:28:14.480 --> 00:28:18.160
it like from you? And to
that end, i'd like to hear what

379
00:28:18.279 --> 00:28:22.440
are your customers saying about trigger Gift
and let's let's hear that maybe if you

380
00:28:22.519 --> 00:28:26.200
can from both the donors themselves who
are giving the money to charities, as

381
00:28:26.279 --> 00:28:30.960
well as the charity organizations too.
Yeah, well, I mean just the

382
00:28:32.039 --> 00:28:34.759
word customer. At first, the
first six months from launch, our customers

383
00:28:34.839 --> 00:28:38.119
were the donors because they were the
ones paying all of our governees from them.

384
00:28:38.119 --> 00:28:41.319
They were they were paying the bill, so that's where the focus was

385
00:28:42.000 --> 00:28:45.960
on donors, and they loved it. They thought it was really cool because

386
00:28:45.000 --> 00:28:49.880
they could go registered one time and
then give to all of the charities that

387
00:28:49.920 --> 00:28:55.880
they supported after registering just once.
I mean usually when you donate on someone's

388
00:28:55.920 --> 00:28:59.440
website, you have to fill in
twenty text fields and it's kind of a

389
00:29:00.160 --> 00:29:04.680
cane process, and we really simplified
that and gave them option to do a

390
00:29:04.839 --> 00:29:11.279
lot of good in a little amount
of time with minimal input. They really

391
00:29:11.359 --> 00:29:15.480
liked that. And now that we've
switched where now my customers are the nonprofits,

392
00:29:17.519 --> 00:29:21.319
they love it too. One from
this integration because it's just really easy

393
00:29:21.359 --> 00:29:25.680
for them to click click oh cool. They have an account already, but

394
00:29:25.839 --> 00:29:32.359
a lot of small and mid size
organizations really thought that it would be a

395
00:29:32.480 --> 00:29:37.359
much bigger endeavor to start taking social
media donations, that they would have to

396
00:29:37.400 --> 00:29:41.559
build something now, or you know, they would need a tech person full

397
00:29:41.640 --> 00:29:45.759
time, and that's just not the
case. But that's why we've built the

398
00:29:45.799 --> 00:29:53.400
platform to really help small and midsize
nonprofits. It takes two minutes to sign

399
00:29:53.480 --> 00:29:57.559
up, and you could be taking
donations for your little, you know,

400
00:29:59.119 --> 00:30:03.920
church down the street seminutes from now, and then it would only cost you

401
00:30:03.000 --> 00:30:07.200
fifteen dollars a month. So there's
very little input, there's very little effort

402
00:30:07.279 --> 00:30:11.920
to put into it. We take
care of everything else. All you have

403
00:30:11.039 --> 00:30:15.960
to do now is go encourage your
supporters to get publicly if they if they

404
00:30:15.039 --> 00:30:21.839
choose to m So I certainly get
this again, in part because I do

405
00:30:22.000 --> 00:30:25.759
a fair amount of of interaction and
interacting on social media. So I'm getting

406
00:30:25.839 --> 00:30:29.799
this, and I'm wondering as I
listen to talk about how you're enrolling small

407
00:30:29.839 --> 00:30:33.759
to medium size organizations onto the platform, if you've got any plans to add

408
00:30:33.759 --> 00:30:38.240
any other functionality or any other offerings
to trigger give or what's coming down the

409
00:30:38.279 --> 00:30:44.599
horizon. Ah, yeah, of
course, we are building Facebook out right

410
00:30:44.680 --> 00:30:47.880
now. Oh yeah, yeah,
you mentioned that. Yeah, it's a

411
00:30:48.319 --> 00:30:51.799
it's a harder platform to work on, so it's taking us a little bit

412
00:30:51.880 --> 00:30:56.720
longer and it's just do more work
than the Twitter platform. But that should

413
00:30:56.759 --> 00:31:00.160
be out within six months, for
sure. I would imagine a lot less

414
00:31:00.200 --> 00:31:07.839
than that, but at the latest
six months, and we're in the discussion

415
00:31:07.880 --> 00:31:14.680
phases just shaking hands with a couple
different other CRM companies for integration, which

416
00:31:14.720 --> 00:31:18.079
would be great, all right.
We really wanted to just kind of focus

417
00:31:18.160 --> 00:31:22.759
on the one big partnership we have, make sure it's one hundred percent quality,

418
00:31:22.839 --> 00:31:26.359
test it, and make it as
good as it can be and perfect

419
00:31:26.519 --> 00:31:30.519
before we move on to the next
thing. It makes sense to me took

420
00:31:30.559 --> 00:31:33.240
a risk on. They took a
risk on, you know, going with

421
00:31:33.319 --> 00:31:37.400
the little guys in the startups.
So we really want to make sure that

422
00:31:37.440 --> 00:31:41.480
we do it right before we try
and juggle too many things at one time.

423
00:31:41.400 --> 00:31:45.799
Hm. I got that intrigued.
And I don't know if you meet

424
00:31:45.839 --> 00:31:49.240
somehetological Spanish point, Isaac, but
you said that Facebook is more complex or

425
00:31:49.319 --> 00:31:53.599
something along those lines than Twitter.
What do you mean by that? They're

426
00:31:53.640 --> 00:31:57.680
just less of an open platform they
have. When you go on your Twitter

427
00:31:57.759 --> 00:32:01.839
page, there's not that much stuff
around it, right, like, not

428
00:32:01.960 --> 00:32:07.039
that many options and tools and widgets
and other programs that take up your screen.

429
00:32:07.119 --> 00:32:13.839
When you're on Facebook, it's full
of other things. And Facebook has

430
00:32:13.880 --> 00:32:19.480
a lot more control over what they
allow on how they allow it. It's

431
00:32:19.519 --> 00:32:22.960
just much more of a closed platform. So meeting their guidelines, meeting their

432
00:32:22.960 --> 00:32:30.559
requirements takes a lot more time and
effort. Okay, got them, Gotta

433
00:32:30.599 --> 00:32:34.119
got somehow that makes intuitive sense to
me. But I wanted to make sure

434
00:32:34.119 --> 00:32:37.599
that I wasn't just. I wasn't
just Assuming you might remember, Isaac,

435
00:32:37.720 --> 00:32:42.240
that I started my human capital career
gosh, almost twenty years ago as an

436
00:32:42.279 --> 00:32:45.440
IT recruiter. And mind you,
you would not want me anywhere near computer

437
00:32:45.559 --> 00:32:51.480
or anywhere near technology today because that
is not my competency. But I used

438
00:32:51.519 --> 00:32:53.880
to love to be able to hear
how people were working with technology to be

439
00:32:53.920 --> 00:32:57.640
able to solve business problems, and
that's how I started this space. So

440
00:32:58.559 --> 00:33:01.279
that's part of the reason I gravitated
to ask you more about that question,

441
00:33:01.359 --> 00:33:06.519
to peel that back a little bit
further. I wish I had your mindset.

442
00:33:06.559 --> 00:33:13.160
I just don't the other thing I
want to get speaking of social media,

443
00:33:13.240 --> 00:33:15.400
and I'm just really wondering, obviously
you and I are doing a radio

444
00:33:15.440 --> 00:33:20.240
show conversation about this, but I'm
wondering how you're evangelizing or marketing trigger GIF.

445
00:33:20.480 --> 00:33:22.200
What are you doing to let people
know about who you are and what

446
00:33:22.279 --> 00:33:28.440
you're up to. Yeah, that's
a good question. It kind of ties

447
00:33:28.480 --> 00:33:31.880
back in the fact that I just
mentioned we hadn't taken VC money yet investment

448
00:33:31.920 --> 00:33:38.119
money. Getting your message out is
expensive, it's it can be really cost

449
00:33:38.160 --> 00:33:45.799
prohibitive. So we've been creative meeting
people like you you know, out and

450
00:33:45.839 --> 00:33:49.960
about, hit your network, try
and get in places. We're fortunate that

451
00:33:50.000 --> 00:33:54.559
we just kind of have a unique
voice and a unique thing that we're doing.

452
00:33:54.680 --> 00:33:59.160
So we've gotten a lot of really
good press that most people would pay

453
00:33:59.240 --> 00:34:01.839
a lot for to be on Yahoo, Imashable and a couple other big,

454
00:34:02.119 --> 00:34:07.519
really big platforms. But we just
hit the social media all the time.

455
00:34:07.679 --> 00:34:13.119
That's where most of our budget goes, our discretionary budget, and just trying

456
00:34:13.119 --> 00:34:15.679
to tell people here's what we do, here's how we do it. It's

457
00:34:15.760 --> 00:34:21.239
that simple. I wouldn't say it's
gone viral, but we haven't had to

458
00:34:21.280 --> 00:34:28.320
spend a lot of money compared to
competitors, especially or other people in the

459
00:34:28.400 --> 00:34:30.639
industry. For our voice to get
out there, you got to be creative

460
00:34:30.880 --> 00:34:35.239
and you have to work. You
have to go out there and keep hit

461
00:34:35.320 --> 00:34:37.920
your network, shake hands and meet
people, tell them what you're doing,

462
00:34:37.480 --> 00:34:40.320
just over and over and over.
And sometimes people think, Hey, you

463
00:34:40.360 --> 00:34:44.639
know what, that's a really cool
idea. I have a radio show,

464
00:34:45.159 --> 00:34:47.159
I have a platform. Why don't
you come and talk about it. Yeah,

465
00:34:47.440 --> 00:34:52.559
yeah, well it strikes me I
don't. I can't think of too

466
00:34:52.599 --> 00:34:58.039
many times when I've when I've done
this. But you know, considering that

467
00:34:58.159 --> 00:35:00.760
this is a show that has listeners
literally all over the globe, I love

468
00:35:00.880 --> 00:35:04.800
the fact that I can have a
conversation with somebody and there are people in

469
00:35:04.960 --> 00:35:10.920
China and Japan and Malaysia and India
in South America listening to this and that's

470
00:35:12.280 --> 00:35:15.320
sometimes they interact and call in or
they reach out and say, hey,

471
00:35:15.440 --> 00:35:16.599
no, somebody should be on the
show. And it's just I love that

472
00:35:16.719 --> 00:35:22.920
whole global reach piece of it.
So, knowing that this show is listened

473
00:35:22.920 --> 00:35:25.760
to across the globe, what would
you say that listeners might do to help.

474
00:35:25.800 --> 00:35:30.079
If they were so inclined or wanted
to get involved somehow, what could

475
00:35:30.079 --> 00:35:34.480
they do? You could go to
our Twitter page and retweet stuff. You

476
00:35:34.559 --> 00:35:38.880
can light things, or if you
have any any nonprofit that you are passionate

477
00:35:38.920 --> 00:35:43.320
about, send them an email and
tell them to join Trigger Give. That

478
00:35:43.559 --> 00:35:46.559
would be the biggest thing, and
that then you could give publicly. You

479
00:35:46.639 --> 00:35:52.880
could raise funds, raise awareness,
get their name out there. One cool

480
00:35:52.880 --> 00:35:58.320
aspect about Trigger is that you're not
just sending a donation, but every time

481
00:35:58.440 --> 00:36:02.320
you tweet that out other people see
it. It's essentially free marketing for the

482
00:36:02.400 --> 00:36:07.840
nonprofit that you're sending money to.
M Okay, so this is getting yummy

483
00:36:07.880 --> 00:36:10.800
for me, Isaac. Okay.
So what you're saying then is obviously anybody

484
00:36:10.800 --> 00:36:14.960
who's listening, if they're connected to
an organization they believe in, they want

485
00:36:14.960 --> 00:36:19.559
to see that organization grow, They
want to see the coffers being stoked a

486
00:36:19.599 --> 00:36:22.400
bit, or they want to just
raise awareness about it that they would benefit

487
00:36:22.480 --> 00:36:28.280
by letting their organization know about Trigger
gifts. So I know on Twitter you're

488
00:36:28.320 --> 00:36:31.519
just at Trigger Give. That's easy. Yeah, that's easy. Okay,

489
00:36:31.599 --> 00:36:35.840
I really like that, and most
not most of us, but many of

490
00:36:35.960 --> 00:36:38.400
us do some kind of volunteer work
where we're connected to some organization that we

491
00:36:38.480 --> 00:36:43.400
care about and we spend our off
time connected to. And I'm I'm probably

492
00:36:43.440 --> 00:36:46.719
connected to I'd say ten of those
organizations, and I got to believe that

493
00:36:46.800 --> 00:36:50.920
many of our listeners are connect to
at least one. So that's great advice,

494
00:36:51.039 --> 00:36:53.199
Isaac. Thank you for that that
I wasn't going to get there on

495
00:36:53.280 --> 00:36:58.639
my own, so thanks. All
right, Well, let's grab a short

496
00:36:58.679 --> 00:37:00.519
little break here before we go in
to the last segment here. I'm Elise

497
00:37:00.599 --> 00:37:04.519
Cortez, your host. We're a
Leader with Isaac Alfton, who is the

498
00:37:04.559 --> 00:37:07.480
founder and CEO of trigger GiB,
which is an online social media driven mechanism

499
00:37:07.559 --> 00:37:12.360
that makes giving to your favorite charities
even easier. He joins today from Dallas,

500
00:37:12.440 --> 00:37:15.400
Texas. After the break, we'll
get more into some of the lessons

501
00:37:15.440 --> 00:37:17.320
he's learned along the way of being
an entrepreneur, as well as more of

502
00:37:17.400 --> 00:37:20.679
what he's up to there at trigger
GiB. Stay with us, we'll be

503
00:37:20.840 --> 00:37:37.760
right back. Friend us on Facebook
to keep up with what's empowering the world.

504
00:37:38.280 --> 00:37:45.239
Voice America Empowerment. Alice Cortez is
a speaker and Engagement and development Catalyst.

505
00:37:45.400 --> 00:37:51.679
She designs and delivers professional development,
leadership and engagement workshops and can bring

506
00:37:51.719 --> 00:37:55.800
her expertise to your organization. She
will help ignite meaningful development within your workforce

507
00:37:55.960 --> 00:38:00.599
that will increase employee engagement, performance
and attention. To learn more or to

508
00:38:00.719 --> 00:38:06.239
invite a Last to speak to your
organization, please visit her at www dot

509
00:38:06.360 --> 00:38:10.239
Elise Cortez dot com. She would
welcome the opportunity to help get your employees

510
00:38:10.519 --> 00:38:15.679
working on purpose. We're making it
easier to listen to the Voice America Talk

511
00:38:15.800 --> 00:38:20.679
Radio Network wherever you go. In
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512
00:38:20.719 --> 00:38:23.719
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513
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514
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515
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Store, BlackBerry App World or Android
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516
00:38:37.760 --> 00:38:54.119
the Voice America Mold Last powered by
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517
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encouraged and connected on our Lively Award
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518
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519
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the Voice America Empowerment Channel. Tune into

520
00:39:09.480 --> 00:39:14.960
the Power Party for positive, uplifting, life changing talk radio. Visit Star

521
00:39:15.039 --> 00:39:30.760
Style Radio dot com. You IgE
follow us on Twitter for more great ideas

522
00:39:31.000 --> 00:39:45.239
at Voice America Empowerment. This is
Working on Purpose with Elise Cortez. To

523
00:39:45.400 --> 00:39:49.360
reach our program today, please call
in to one triple eight three four six

524
00:39:49.679 --> 00:39:53.320
nine one four one. Again that's
one triple eight three four six nine one

525
00:39:53.440 --> 00:39:58.639
four one. You may also send
an email to Elise A. L I

526
00:39:59.079 --> 00:40:04.840
s E. At Elise Cortez dot
com. Now back to Working on Purpose.

527
00:40:09.679 --> 00:40:13.519
Thanks for staying with us, and
welcome back to Working on Purpose if

528
00:40:13.559 --> 00:40:15.559
you're just tuning in. My guest
is Isaac Alfton, who is this founder

529
00:40:15.639 --> 00:40:20.719
and CEO of Trigger Give. After
one too many annoying political posts showing up

530
00:40:20.760 --> 00:40:23.320
on his social media feeds, he
decided to do something about it after being

531
00:40:23.440 --> 00:40:28.400
frustrated at NonStop political cheap shots on
his social media feed. Instead of replying

532
00:40:28.480 --> 00:40:30.679
with a witty comment, he just
made a donation to the opposing side.

533
00:40:31.199 --> 00:40:36.280
That idea turned into trigger Give,
which lets users donate directly to nonprofits by

534
00:40:36.320 --> 00:40:40.679
simply using hashtags on social media.
I'm your host elis Cortez, so Isaac.

535
00:40:42.159 --> 00:40:45.840
For this last bit here, I
wanted to give our listeners a little

536
00:40:45.880 --> 00:40:50.920
bit of some of your lessons learned. You are kind of a serial entrepreneur,

537
00:40:51.480 --> 00:40:53.760
and you've kind of gotten into this
just because you sort of needed to

538
00:40:53.800 --> 00:40:58.800
because of where the marketplace was.
And I know you've learned a ton and

539
00:40:58.920 --> 00:41:01.440
it's not easy to be a bust
let alone and entrepreneur for sure. So

540
00:41:01.840 --> 00:41:06.239
for the benefit of our listeners who
are maybe trying to start their own business,

541
00:41:06.280 --> 00:41:09.320
they're trying to sharpen their own business, Pross, can you tell us

542
00:41:09.320 --> 00:41:15.119
a few of the important lessons you've
learned along the way. Yeah? Man,

543
00:41:15.360 --> 00:41:19.480
that question could take up the whole
forty five minutes for sure. Okay,

544
00:41:20.840 --> 00:41:24.719
all right, hit us. I
think you kind of have to separate

545
00:41:24.960 --> 00:41:30.119
two things, like traits and skills. If you want to start a business,

546
00:41:30.480 --> 00:41:34.559
any business, I don't care if
you're making widgets in your garage or

547
00:41:34.800 --> 00:41:38.519
consulting. You have money coming in
going out, you need you need some

548
00:41:39.119 --> 00:41:45.559
basic skills of business. You need
to understand simple accounting, some simple concepts

549
00:41:45.679 --> 00:41:50.840
of decon supplying demand, how to
price things, marketing, and those are

550
00:41:50.880 --> 00:41:52.679
skills you learn. You know,
you could read a book. You don't

551
00:41:52.719 --> 00:41:57.079
have to get an MBA YouTube.
There's you to me. There's a million

552
00:41:57.280 --> 00:42:05.039
great resources to get the simple understanding
and skill of how to be successful entrepreneur.

553
00:42:06.800 --> 00:42:12.239
But the traits are as important,
if not more. I think if

554
00:42:12.280 --> 00:42:19.239
you can't take risk and like gut
wrenching risk, probably best if you don't,

555
00:42:19.519 --> 00:42:22.719
you know, jump in with both
feet and quit your job. If

556
00:42:22.719 --> 00:42:28.800
you're not willing to work, twenty
four seven probably might not be for you.

557
00:42:30.760 --> 00:42:35.679
If you're not flexible and willing to
learn new skills, push your comfort

558
00:42:35.760 --> 00:42:42.840
level, be really uncomfortable. I
wouldn't recommend being an entrepreneur, and maybe

559
00:42:42.880 --> 00:42:46.880
the biggest one if you're not a
humble person. I know it might sound

560
00:42:47.800 --> 00:42:52.480
kind of goofy. Most entrepreneurs outwardly
might not seem humble, But if you're

561
00:42:52.480 --> 00:42:55.440
not a humble person, I think
you have a high chance of failure at

562
00:42:55.480 --> 00:43:00.320
being an entrepreneur because you're constantly making
the wrong decisions. And if you're not

563
00:43:00.480 --> 00:43:04.000
humble and can say, you know
what, we have to pivot, we

564
00:43:04.079 --> 00:43:07.079
have to change. We made a
mistake here, let's fix it. Why

565
00:43:07.119 --> 00:43:10.719
did we make that mistake, what
can we do better, You're going to

566
00:43:10.760 --> 00:43:16.480
be a huge failure. So hardware, flexible in a humble I think are

567
00:43:17.719 --> 00:43:22.280
three things you just you need and
on top of that the skills. But

568
00:43:22.400 --> 00:43:25.360
those are those are easy to come
by if you have the time and effort

569
00:43:25.480 --> 00:43:30.079
to, you know, a couple
hours a day watch the YouTube and just

570
00:43:30.159 --> 00:43:34.480
get a basic understanding or something.
All right, let's feel back a few

571
00:43:34.480 --> 00:43:36.679
of the things that you talked about
there, Isaac. So first things.

572
00:43:36.719 --> 00:43:38.719
First, YouTube, Oh my gosh, what a great resource. Yeah.

573
00:43:39.039 --> 00:43:45.400
I personally I do something on YouTube
almost every single day because what I do

574
00:43:45.639 --> 00:43:49.679
is when I'm in the morning getting
ready with my shower and my hair and

575
00:43:49.760 --> 00:43:52.320
my makeup, whatever, I have
a video or an audiobook going on.

576
00:43:52.760 --> 00:43:57.079
For my language language is that's how
I work on my Spanish, Portuguese,

577
00:43:57.119 --> 00:44:00.679
French and Italian. So every single
day I hit YouTube. So for our

578
00:44:00.719 --> 00:44:04.280
listeners out there every day when they're
out there getting ready or driving or something,

579
00:44:04.480 --> 00:44:07.119
or they could be listening to something
that could give them some information about

580
00:44:07.159 --> 00:44:10.079
how to develop their business. I
think that is a brilliant piece of advice.

581
00:44:10.400 --> 00:44:14.320
Isaac. Thank you for that,
And you're right you don't have to

582
00:44:14.360 --> 00:44:19.199
get an MBA program these days to
get some amazing information. Now, what

583
00:44:19.360 --> 00:44:22.440
about separating traits and skills? Say
more about that. What do you mean

584
00:44:22.559 --> 00:44:29.079
separate traits from skills? I think
it takes two sides, both sides.

585
00:44:29.159 --> 00:44:34.800
You could you could have an MBA
from Wharton and be a terrible entrepreneur.

586
00:44:34.960 --> 00:44:39.719
If you're not willing to learn,
you're not flexible, and you're arrogant.

587
00:44:40.239 --> 00:44:44.480
You might be a good high level
you know a type employee somewhere, but

588
00:44:44.519 --> 00:44:47.760
I don't think you're going to be
a good entrepreneur. You need you need

589
00:44:47.840 --> 00:44:54.800
the mix of the knowledge of the
skills and then of the traits. If

590
00:44:54.840 --> 00:45:01.800
you're not flexible, if you're not
willing to be a comfortable and stressed out

591
00:45:04.000 --> 00:45:07.199
and you're not a good risk taker
or can at least manage your risk and

592
00:45:07.280 --> 00:45:12.480
deal with it, it might be
might be best just to stay at your

593
00:45:12.840 --> 00:45:19.239
right caulor nine to five job.
Yeah, I got that, totally get

594
00:45:19.280 --> 00:45:22.280
that and appreciate the distinction there.
Okay, so risk, Talk to me

595
00:45:22.360 --> 00:45:28.800
about risk. I really don't know
how risky, how risk averse I might

596
00:45:28.880 --> 00:45:30.840
be. I've been in business for
myself for years. I do currently work

597
00:45:30.920 --> 00:45:35.440
for a firm. I have no
idea. I'm sure there are probably assessments

598
00:45:35.440 --> 00:45:37.840
o there that could tell me how
risk averse or embracing I might be.

599
00:45:38.480 --> 00:45:42.480
But can you help us understand how
how might our listeners be able to tell

600
00:45:42.519 --> 00:45:49.159
if they're risk adverse? Man,
that's a difficult question kind of If you

601
00:45:49.239 --> 00:45:52.400
think about it and it makes you
throw up, you're probably probably a little

602
00:45:52.440 --> 00:45:59.440
too much risk for you. Okay. You know everyone's different, and everyone's

603
00:45:59.440 --> 00:46:01.719
different and differ stages in their life. I've got kids now, my risk

604
00:46:01.880 --> 00:46:07.800
level of risk tolerance is slightly different
than it was eight years ago before I

605
00:46:07.920 --> 00:46:15.280
had additional responsibilities and mortgage and stuff. But it's just the risk versus reward?

606
00:46:17.239 --> 00:46:21.480
Do you think it'll be worth it? But if someone's interested, one

607
00:46:21.480 --> 00:46:25.280
are your listeners start wants to start
a business, they go for it.

608
00:46:25.440 --> 00:46:30.159
If you think you have the traits
and you don't have to be some crazy

609
00:46:30.239 --> 00:46:34.840
hair on fire, you know,
stereotype entrepreneur or something you can do it

610
00:46:34.920 --> 00:46:38.119
with less risk, save up money, keep your job, do it on

611
00:46:38.199 --> 00:46:45.920
the side, and scale slowly,
grow slowly. Entrepreneurship comes in all different

612
00:46:45.000 --> 00:46:49.840
shapes and sizes. You don't you
know, you don't have to quit your

613
00:46:49.960 --> 00:46:53.639
job and burn lager bridges so you
can you can certainly mitigate your risk.

614
00:46:55.559 --> 00:47:01.440
I absolutely appreciate you distinguishing the that
there's a spectrum there. I really appreciate

615
00:47:01.480 --> 00:47:08.159
that. I think our listeners will
too. This whole notion about I think

616
00:47:08.199 --> 00:47:14.039
you said, okay, so being
uncomfortable, so that it's probably related to

617
00:47:14.079 --> 00:47:16.639
the risk thing too, But say
more about that being uncomfortable to me because

618
00:47:16.639 --> 00:47:22.960
you don't know because you're you're walking
on like an earthquake type platform that's ever

619
00:47:22.119 --> 00:47:24.679
moving and not your worst when it's
going to stop. What do you mean

620
00:47:24.760 --> 00:47:30.639
by being uncomfortable? No one is
an expert in every industry, in every

621
00:47:30.960 --> 00:47:37.559
topic, in every field, even
though you should know. I'm not an

622
00:47:37.599 --> 00:47:43.119
expert in accounting, finance, marketing, operations HR. But there are just

623
00:47:43.239 --> 00:47:46.039
things that you have to deal with
all the time running the business and you

624
00:47:46.119 --> 00:47:50.400
know, trying to grow and expand
and learn, and you just wind up

625
00:47:50.440 --> 00:47:52.679
being uncomfortable all the time, or
you should be, because you don't you

626
00:47:52.760 --> 00:47:58.239
don't know the answers, so it's
kind of how you react with that uncomfortableness.

627
00:47:58.480 --> 00:48:01.840
I don't like not knowing when I'm
uncomfortable, try and find the right

628
00:48:01.840 --> 00:48:06.280
answer, and if I don't,
you know nowhere to find it, I'll

629
00:48:06.280 --> 00:48:08.360
ask someone. And that that's part
of I think my humility is really important.

630
00:48:08.360 --> 00:48:13.760
I'm being a successful entrepreneur. You
need to know when to say,

631
00:48:13.840 --> 00:48:16.400
wow, I really don't know,
let's try and find the right answer,

632
00:48:16.760 --> 00:48:20.599
or you know what, You're right, that's totally right because I'm not the

633
00:48:20.719 --> 00:48:25.599
expert here, so let's make a
change to this or that. And I

634
00:48:25.639 --> 00:48:30.079
would also think along that humility lined
in two, I think it's just that

635
00:48:30.199 --> 00:48:31.719
place of just saying, man,
I need help, can you help me?

636
00:48:32.760 --> 00:48:38.639
Yep? That really really I can't
stress how important that is. Yeah,

637
00:48:38.760 --> 00:48:42.719
no, I really get that.
I've learned that along the along the

638
00:48:43.280 --> 00:48:46.519
along the way of my life,
very very slowly. But once I finally

639
00:48:46.519 --> 00:48:49.960
got it, wasn't that hard.
Now I asked for help all the time.

640
00:48:51.119 --> 00:48:57.079
Yeah, it's just gotten easier once
you start that muscle. So along

641
00:48:57.199 --> 00:49:00.559
those lines, then, just thinking
about what lessons you learned along the way,

642
00:49:00.679 --> 00:49:06.519
anything you do differently had you known
otherwise, Yeah, I mean I'd

643
00:49:06.559 --> 00:49:09.800
kind of touched on already. I
would have done more real in depth market

644
00:49:09.880 --> 00:49:15.440
research along the way. Yeah,
it's easy to ride like a good way

645
00:49:15.480 --> 00:49:19.639
of press and positive reception. When
we launched Everyone, I mean we had

646
00:49:20.039 --> 00:49:24.559
ten thousand or something social media comments
on all the news articles that came out,

647
00:49:24.840 --> 00:49:28.039
and they were all positive. Everyone's
like, wow, this is so

648
00:49:28.119 --> 00:49:30.440
cool, and they take a friend
and it's really easy to get wrapped up

649
00:49:30.760 --> 00:49:37.800
and think this is awesome, isn't
it? But I but I didn't do

650
00:49:38.360 --> 00:49:43.920
enough research into my customers who I
thought they were, and turns out I

651
00:49:44.079 --> 00:49:47.039
was wrong. You know, if
you think you have the best idea,

652
00:49:49.280 --> 00:49:52.599
you might, but look at all
your options. Every step you have to

653
00:49:52.679 --> 00:49:57.400
take running the business. You have
one hundred options. Research every single one

654
00:49:57.840 --> 00:50:01.679
because you might have to circle back
around to it eventually. And I didn't

655
00:50:01.719 --> 00:50:07.719
do that. You know, I
should have known earlier that the revenue model

656
00:50:07.840 --> 00:50:10.760
to begin with wasn't ideal, and
that's what we have now is infinitely better

657
00:50:10.880 --> 00:50:15.519
for a thousand reasons. But when
people heard the bigger concept and idea,

658
00:50:15.599 --> 00:50:20.719
they said, yeah, this is
awesome. When it turns out, buried

659
00:50:20.760 --> 00:50:23.440
down in the you know, details
was one thing that really held us back.

660
00:50:23.760 --> 00:50:30.480
And I would have known that and
I paid more attention or you know,

661
00:50:30.880 --> 00:50:36.079
real hard work due diligence. Yeah, I'm really getting the importance of

662
00:50:36.239 --> 00:50:38.320
just really making sure that you don't
just try to affirm what you think you

663
00:50:38.360 --> 00:50:42.239
already know when you're out there looking
for data too. I get that too.

664
00:50:44.000 --> 00:50:46.760
Yeah, definitely, we're getting close
to having to finish up here.

665
00:50:46.840 --> 00:50:50.159
So if you could, maybe you'd, like, say, in a minute

666
00:50:50.239 --> 00:50:52.639
or two, can you just what
advice might you offer to our listeners who

667
00:50:52.679 --> 00:50:57.440
are maybe considering starting some other their
own online offering their own business. What

668
00:50:57.800 --> 00:51:00.079
might you say to them? Well, I don't I hope I didn't sound

669
00:51:00.159 --> 00:51:07.880
too critical before hold anyone back.
There's nothing more rewarding than taking it like

670
00:51:08.760 --> 00:51:13.760
an idea in your head and bringing
it all away from that crazy idea that

671
00:51:13.800 --> 00:51:17.880
you told someone about, to a
product that people are actually putting money in

672
00:51:17.920 --> 00:51:23.320
your hand for it. Don't It
doesn't matter what scale, it's that if

673
00:51:23.400 --> 00:51:28.559
you do that, you're an entrepreneur, and it's that dollar is worth so

674
00:51:28.679 --> 00:51:31.960
much more than the dollar you get
for going to your cubicle. I think

675
00:51:32.480 --> 00:51:38.199
I would encourage everyone if they have
a desire to build your widget and sell

676
00:51:38.239 --> 00:51:42.280
it, to do it. Take
the risk that you're comfortable with. So

677
00:51:42.559 --> 00:51:46.480
maybe don't quit your job, but
learn do your homework. Take small steps,

678
00:51:46.559 --> 00:51:52.320
baby steps, start at a small
scale. You certainly have to know

679
00:51:52.440 --> 00:51:57.480
yourselves. However much time and money
you think you need probably triple it.

680
00:51:57.679 --> 00:52:01.760
That's just kind of goes without saying, but it's true a lot more time,

681
00:52:02.000 --> 00:52:07.159
time, effort and resources than you
and you can imagine quickly. One

682
00:52:07.199 --> 00:52:13.280
more point would be, whatever your
thing is, make it as simple as

683
00:52:13.360 --> 00:52:17.920
possible while you build it out and
launch. The idea of a minimal viable

684
00:52:19.000 --> 00:52:23.719
product just we could have built Trigger
with a thousand extra features that we wanted

685
00:52:23.760 --> 00:52:30.440
to, but we kept it simple
because everything else bogs down your time your

686
00:52:30.519 --> 00:52:34.719
resources during launch. So if you
have an idea for your widget or service,

687
00:52:35.960 --> 00:52:38.280
drill it down to that one thing
that you do that's awesome, that's

688
00:52:38.320 --> 00:52:43.280
better than other people. Build that
out, start that as your company,

689
00:52:43.400 --> 00:52:46.119
and then with time, then add
your features, then add your additional all.

690
00:52:46.159 --> 00:52:49.960
We do this too. We do
this too. It does that great

691
00:52:50.639 --> 00:52:53.840
to start. Just find the one
thing, your one competitive advantage and kill

692
00:52:53.920 --> 00:52:59.840
that. Otherwise you end up you
can get drowned. That is brilliant advice.

693
00:53:00.039 --> 00:53:04.880
Isak brilliant advice well worth the price
of admission today. All right,

694
00:53:04.960 --> 00:53:07.239
well, I always like to give
my guests the last word, if you

695
00:53:07.320 --> 00:53:10.199
will, so my last question is
usually very similar. I just want to

696
00:53:10.199 --> 00:53:13.559
make sure that you get the chance
to be able to leave our listeners with

697
00:53:13.639 --> 00:53:15.119
whatever you think is important for them
to know. What would you like to

698
00:53:15.760 --> 00:53:21.559
make sure that you impart to them
before we dash? I would love it,

699
00:53:21.679 --> 00:53:24.280
people new If you have an idea
to be an entrepreneur, go for

700
00:53:24.400 --> 00:53:28.280
it. Like I just said it, you can do it at any scale.

701
00:53:29.239 --> 00:53:31.800
If you have a problem and you
think you have a solution and you

702
00:53:31.840 --> 00:53:37.960
can turn that problem solution into revenue
and the money somehow into value, go

703
00:53:38.119 --> 00:53:42.360
for it. I mean, if
nothing else, do the research and look

704
00:53:42.400 --> 00:53:45.159
into it and try and prove yourself
wrong of why this won't work, why

705
00:53:45.239 --> 00:53:47.480
this is a bad idea, and
maybe you figure out, Okay, that

706
00:53:47.639 --> 00:53:51.880
was kind of a dumb idea because
it would be impossible to make money.

707
00:53:52.920 --> 00:53:55.639
But even that as part of the
learning process, part of the entrepreneur process.

708
00:53:55.760 --> 00:54:01.400
I've shot down so many of my
own ideas because an honest assessment,

709
00:54:01.599 --> 00:54:07.159
they were dumb ideas that couldn't have
made money. But eventually you'll do the

710
00:54:07.239 --> 00:54:09.719
process enough and figure it out that
when you have something, Okay, I've

711
00:54:09.719 --> 00:54:14.320
already been through this, I know
step one, two and three. This

712
00:54:14.519 --> 00:54:19.480
is pretty cool. I would just
really encourage anyone that has, I don't

713
00:54:19.519 --> 00:54:22.199
know, any passion for it to
go for it. I'm not saying take

714
00:54:22.239 --> 00:54:27.840
the work a jen your house and
you know, have a startup and put

715
00:54:27.920 --> 00:54:31.440
yourself in a really bad financial position
or something, but look into it more.

716
00:54:31.639 --> 00:54:36.239
Why not, there's no reason not
to you. I really appreciate that

717
00:54:36.320 --> 00:54:38.039
perspective my sake, because I am
what's the name of the show, working

718
00:54:38.079 --> 00:54:42.400
on Purpose, and I am interested
in hearing what is it that people ache

719
00:54:42.639 --> 00:54:45.760
to do in their lives. What
is it that they really need to do

720
00:54:45.920 --> 00:54:47.840
for them to feel like they did
this life? And so I think that's

721
00:54:47.920 --> 00:54:52.239
fantastic advice. And I want to
thank you for being on Working on Purpose.

722
00:54:52.280 --> 00:54:54.440
It's been wonderful to talk with you, be inspired by you, and

723
00:54:54.599 --> 00:54:58.280
hear about what you're doing at trigger
give. So thanks for being with us

724
00:54:59.599 --> 00:55:01.719
my pleasure, thank you for having
me appreciate it. You're welcome. So

725
00:55:01.800 --> 00:55:05.559
if you want to learn more about
Isaac Alfton and the work Keeness team are

726
00:55:05.559 --> 00:55:07.800
doing, at trigger Give. Go
to their website it's just trigger give dot

727
00:55:07.880 --> 00:55:12.320
com. You can also go to
Twitter. They are trigger Give on Twitter

728
00:55:12.400 --> 00:55:15.280
as well. Next week we'll be
on the air with Suzanne Brown, who

729
00:55:15.400 --> 00:55:19.760
is the founder and author of Mom
Empowerment, and we'll be talking about how

730
00:55:19.800 --> 00:55:22.639
to empower and support working moms in
the workplace. See you then, Remember

731
00:55:22.679 --> 00:55:25.639
that workers at least one third of
a life, So let's work on Purpose.

732
00:55:32.000 --> 00:55:36.440
We hope you've enjoyed this week's program. Be sure to tune into Working

733
00:55:36.559 --> 00:55:40.639
on Purpose featuring your host Alis Cortez, every Wednesday at six pm Eastern Time,

734
00:55:40.800 --> 00:55:45.000
free pm Pacific Time on the Voice
America Empowerment Channel. This week,

735
00:55:45.280 --> 00:55:47.280
find your life's purpose at work.