April 1, 2020

Thriving in Business: When Purpose Meets Execution

Show Notes
Transcript

Turns out there’s a simple, yet powerful dynamic that enables business to thrive today: Purpose as the crucial foundation and execution as the catalyst to fulfill it. Striking the right balance is the opportunity. And when leaders help employees align with the organization’s purpose and facilitate their experience of work as a meaningful and a worthy way to spend their precious lives, fulfillment and committed work effort result. And the glorious cycle is reinforced as employees passionately contribute their talents and more revenues and profit are generated.

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortes. Welcome back to

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the Working on Purpose Show. Thanks
for tuning in again this week. I'm

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your host, doctor Elise Cortez,
joinning live from Dallas, Texas, which

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is home base for me. If
you've been tuning in for a while,

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you know this program is an inspirational
thought leadership platform that advances the conversation on

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living and working with passion, inspiration, and purpose. I'm committed to helping

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create a world where business and capitalism
are a force for good, constantly working

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to address the immense number of problems
society face, and serving all stakeholders.

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The Gallup Organization reports that eighty five
percent of the global workforce does not want

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to go to work on Monday or
whenever the shift starts. Let's change that

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together. And instead make work an
enriching part of life that expresses meaningful contribution

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and helps us grow into our highest
selves, all in service of the organization's

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purpose. Each week in these conversations, I hope you walk away with something

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that changes the way you think or
that you can immediately put to use.

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Much of the content we discuss on
this program is a reflection of the work

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I do. So as you listen, if you catch a glimpse of anything

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I can do to help, go
to my website at leastcore tes dot com

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and use the contact me feature to
message me. Let's open a dialogue about

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what's going on for you and how
I might be able to help, whether

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it's consulting on visioneering for a greater
purpose among your stakeholders, the Finally Inspired

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leadership program, the online catch fire
learning communities, or speaking for your company

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or conference any rate. I'm glad
we're connected, and thanks for listening.

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Now onto this week's program with us
Today is Lewis E. Fron, a

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globally recognized thought leader, speaker,
writer, and Fortune two hundred HR executive.

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He is the author of five books, How to Find a job,

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career in Life, you Love,
Purpose, Meets Execution, Beyond the inc

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the children's book What Kind Of Be
Can I Be, and soon to be

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released Unleashing You. He's the founder
of the Voice of Purpose and the charity

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World Child Cancer USA. We'll be
talking about his book Purpose Meets Execution and

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the work he does consulting with organizations, and also touch on the state of

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affairs around the coronavirus pandemic. He
joins us today from Scotland, where he's

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been traveling and is currently stuck because
of the situation. Lewis, welcome to

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working on Purpose Police. Thanks for
having me. I'm honored to be here.

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It's so fun. You know we
why are we even doing this because

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we found We found each other on
LinkedIn, so thank you LinkedIn and social

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media. So let's start, if
we can. Since I know a little

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bit about you, because I have
read two of your books now cover to

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cover, and I know something about
you but our listeners don't. And since

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you know I'm an identity researcher among
other passions, let's start by talking about

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who you are. So if you
were to walk into a room Lewis and

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you wanted to kind of presence,
the key things that make you you what

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would you say? Yeah? Thanks
all. I actually thought a lot about

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this question because especially now being so
stranded here and now we're actually in lockdown

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the UK, so we're in inside, and that sort of broken down to

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my essence of who I am,
and I sort of four key things that

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really rose to the top is a
husband first, a father, second of

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two beautiful girls, eleven year old, a seven year old, A writer.

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It's something I've done since I've been
very very young, and the way

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I communicate and think through things and
get my thoughts out and hopefully help other

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people, and really a teacher around
that too, because that's one thing I

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really love to do is to help
people grow and develop. So lots of

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the things I love to run,
hike, motorcycle, ride and so love

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to build legos and travel. But
the essence I think are those four key

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things that really I think capture who
I am. Awesome, and you know

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I both love to run as well. I was going to make a point

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of that too, So it's just
it's nice to hear you crystallize just those

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four elements. So thank you for
that. Of course, Now before we

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get into the topic here your book
and everything else you're working on. I

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think it's really important and you and
I discussed this ahead of time that we

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talk about what's going on today with
the coronavirus pandemic. A lot of people

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are really really shell shocked about this, and I want to be both of

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us want to recognize the sensitivity of
all this, and so can you just

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take a second and tell us what's
going on in the world right now from

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your vantage point regarding the pandemic.
Yeah, no, thanks to that.

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At least I know it's been an
unimaginable time, to be honest with you.

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We travel over here to visit and
spend some time with my wife's parents,

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and my wife's from Scotland, and
so she spent most of her life

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out here outside of the last fourteen
years we've been together. So we came

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over to spend time with her parents, who are getting older having some health

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issues. Her sister and her husband
are out here as well, And in

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the process of all this, the
coronavirus sort of started taking off and started

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accelerating at a very very rapid pace. Within days, things started getting worse

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and worse and worse, and we
had scheduled some tickets to get back before

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things got to a certain point where
we couldn't get back our flights were canceled.

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We schedule those set of flights that
were just recently canceled. We didn't

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want to expose her elderly parents to
any type of germs because they're in a

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risk, high risk area in all
this, so we ended up renting a

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motor home quite frankly and winning going
up to the north of Scotland to sort

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of start to wait things out and
be a little isolated. And in that

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time our flights again were canceled,
so we were sort of stuck and we

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ended up just renting this cottage up
by in our Aberdeen. Aberdeen is where

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we are actually right now. I'm
doing all my geography and so that's where

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we are right now. We rented
it through the beginning of June because we

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don't know when this is going to
change. But the thing out of all

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this for me and my family that
we really took away is it sort of

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like our Efron We're calling it our
Efron twenty twenty Grateful Tour because it just

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makes you so grateful, you know, for what you had in the past

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and all the wonderful things in life
and connecting to people. I'm being close

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to people and now with social distancing, not be able to go out.

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It's just an imaginable world. And
I know this too shall pass, but

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right now it's just I know it's
a scary time for everybody, people with

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tons of friends, losing jobs to
a income. It's just a nasty time.

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And I said, I'm looking forward
to it changing quickly. Yes,

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me too. I have a seventeen
year old daughter, and so I've been

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really enjoying just being able to reconnect
with her. That's probably been one of

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the most beautiful things about this is
that I am also watching families strolling down

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the street and I just see a
renewed connection and people just being out and

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about in a way that I haven't. So I've been enjoying that. But

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to your point, I've had three
of my conferences that I was to be

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speaking at in April and may postponed, and then many other things that are

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kind of kind of in the balance, if you will. So, and

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I know there's a lot of people
that are really really scared and unsure and

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definitely wanted to acknowledge the world that
we're currently living in. Before we got

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into this really amazing topic of purpose. But before we do that, one

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more thing, Lewis, So,
I have some thoughts about this, but

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you being you have a tremendous amount
of experience to draw from from this.

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So how do you think the world
has changed and what do you foresee as

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the order of business post pandemic.
Yeah. I really do believe this is

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going to make us stronger than the
day. I tend to be a real

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optimist and idealist and I never thought
I would get to this level, quite

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frankly, but I do think this
is all going to make us stronger.

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I think we're going to have people
are going to be more gracious and appreciative

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of what they've had. As I
mentioned before, I think it's going to

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be greater work flexibility than ever before
in our history of work, because now

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we've sort of proven it. Most
people that have jobs still are working remote

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and it's going to work. We
have the technologies to support it. So

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I think it's going to give way
to much more greater flexible work after this

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is over. I think there's gonna
be more global partnerships. I'm going to

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start thinking about humanity as a whole
and how we can work together across the

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globe to make things better. So
I think it's going to revive our focus

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on that, and I think there's
also going to be an enhanced appreciation for

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meaningful human connections. I recently wrote
an article about this. I published about

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five ways to foster meaningful human connection
the virtual world, because my one concern

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about all these people going out in
this suddenly this remote virtual workspace is we

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have a real massive issue with increased
anxiety, depression, suicide around the world,

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loneliness, and I just if this
isn't handled correctly, people are going

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to be pushed further away from the
tribal sort of evolution that we had as

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humans, right of connecting to people
and staying close and stuff like that.

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So I think it's going to also
foster ways of creating more meaningful human connection

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with how we work remotely, and
also a further appreciation of connecting to people

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on a more meaningful level as opposed
to looking on one hand in our iPhone

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and the other trying to pay attention
to conversation. I think it's going to

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refocus us in on how important that
is to us. Well, you beautifully

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said and I'm very aligned with that
vision as well those and I don't know

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that most of us that work in
the purpose space probably are optimists, right,

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I'd be hard to do the work
that we do without being an optimist.

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But same thing with you. I
do tend to see that I see

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the recognition that we really are now
one people on the planet's I think this

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has got to be the first time
that anybody's really really gotten there to the

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place where that's undeniable now. And
I find that, just like you,

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I think there's opportunity in that,
and there are ways now to create collaborative

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partnerships across nations and stretch across the
world in ways we just haven't And so

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I think this has been kind of
a necessary reboot almost. Yeah, I

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completely agree. I completely agree.
It's going to be sort of a mass

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equalizer, I think among people moving
forward, which is a good thing.

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It's painful, but on the back
end, it's going to be a good

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thing for us. Yeah, I
feel the same way, and you know,

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both you and I know Lewis that
unfortunately, growth does not come without

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discomfort now and sometimes great amounts of
pain. So yeah, the other side

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of this, I think there's a
there's some tremendous opportunity and possibility. So

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that's what I'm leaning into, That's
what I'm standing in as I'm talking and

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sharing my messages too. And the
part of the reason I wanted to have

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you on the show is to me, you really represent the possibility of what

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can be in our lives and that
says so much of what I want to

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do. Lewis's help it with.
Get access to whatever it is that you

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ache to do. Let's get you
there. Yeah, thank you, Elese,

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thank you for that. It's excellent. Yeah, you're welcome. Well,

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before we get into the content of
your book, I think it's appropriate

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to ask you, Lewis, what
is your purpose and how did you discover

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it? I never really thought about
that. I'm totally kidding, totally kidding.

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Yes, this is obviously my branding. The Voice of Purpose is something

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my whole life. I've actually I've
always been interested in this topic and I've

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been very blessed come from a sort
of really purpose driven family and always thinking

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about this, and I was able
to boil it down to really for myself

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is to enlighten, inspire, and
teach, And the way I I've come

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about that is actually I've looked back. I frequently look back over my life

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and think, when have I been
most successful, most inspired, most motivated,

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most engaged in doing the most good
for other people, adding the most

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value and for me, Consistently,
no matter what I was doing, whether

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I was in the back of my
days in theater or in a corporate world

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or consulting or speaking, it was
always when I had a chance to enlighten,

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inspire and teach. And the more
I could do that, more success

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I had, the better I felt, the more fulfilled I had. So

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that was that was sort of my
journey, and it guides me and everything

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I do. I know when I'm
getting too far away from it, I

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get more frustrated and not having much
success. So I get myself back to

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that place. And that's that's my
sort of my north star and my guiding

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light. It really it really makes
a difference, right when you've got access

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to that and you can use it
as your north star, and it's so

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important to keep it present in our
lives, as both you and I know,

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and I can tell you for me, there were a couple of moments

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through this journey with the coronavirus one. You know, I I it wasn't

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necessarily totally present for me, and
I had someone who credits part of our

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work together as she started this amazing
women's department organization called Joyly. She said

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to me Lewis, she said,
Alice, what are you going to do

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to help us get through this mess? And my first reaction to her was,

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I'm off duty. I'm dealing with
my own thing right now. And

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she just let this huge silence fill
the phone, and I knew what she

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was saying is, No, you're
not off duty. That's not what you

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get to do it this time.
That's not your purpose. And so I

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think that's a you know, that's
a good remind for all of us,

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is you know, just because this
is a really unshaking time, we got

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to stay true to that purpose.
Yeah. You know. The one thing

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else ought to add real quick that's
been such a really highlighted for me is

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with my girls, my young girls, trying to explain and give them hope

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for the future. It's so interesting. I think we can all relate to

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that with anybody we speak to.
That's the challenging thing around this. How

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do we just inspire and continue to
teach and explain, and like I said,

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my girls have really highlighted that for
me within my purpose big time.

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Well, speaking of that, I
have to ask, and I'm looking at

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this beautiful book, what kind of
be can I be the children's book that

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you wrote? I know that you
know there's a there's some beautiful overlap there,

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and you know I did talk a
little bit about this when we had

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our pre call on you coming out
on the show. But why did you

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write that book and why is the
significant for you? Yeah? Well,

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first of all, my daughters wouldn't
read any of my business books, so

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I figured I'd write something for them. But one of the other reasons that's

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really important is I really I've always
wanted I want to change the world around

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this. I want people to start
thinking differently about their life. I mean,

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they spent most of their time working, and I want people to do

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enjoy life and be fulfilled. So
I thought, what better way of starting

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to have this conversation and weave into
a children's story. When you're doing a

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bedtime story for your kids or even
older kids that are just want something sort

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of fun to read, it's a
way of reinforcing this message that you need

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to be who you are and that's
that's to make you great and unique and

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follow your purpose why you're put on
earth. And so it was a way

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of really it's a it's a sort
of a subtextual way of me sort of

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weaving this into the next generation of
workers and people and how they live their

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life. And that's one of the
core reasons why I wrote this book,

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and I love it. I come
from a creative background undergraduates and theatrical directing,

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so I've written short stories and plays
my whole life before writing for business.

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So it was back to my core
nature of my writing too. So

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it's been it's been fun, and
it's the way I think I can make,

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quite frank the largest impact on the
future of society by weaving these messages

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in early through books like this.
That is so inspiring Lewis. And of

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course you and I talked about that
before, and I had the same sentiment

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when you shared it with me then. But I agree, And so if

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we can reach into that new young
generation and they come into the work world

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from the place of what am I
passionate about? What do I love?

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What's my purpose? Versus where can
I go just get a job and make

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the most money. I think we
will start to really impact the depression rates,

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the suicide rates, and all the
other things that we experience today.

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So yes, I applaud you.
The world needs you. Keep doing it.

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Please write more books. Thank you, thank you. Well. I'm

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working on now, working on now. Thanks Elise, I know I know

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me too. So now relative to
that, though, you said your purpose

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is enlightened and inspire and teach.
But you've got a pretty specific focus on

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where you do your work, which
is, you know, I think inside

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organizations. So what's your why for
doing that work? Yeah, you open

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the show with actually on my why, be honest with you when you spoke

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about eighty five percent of the global
workforce don't want to come to work and

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these type of things. I am
so pained by this concept that we spend

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the majority of our life working,
as I mentioned before, and for eighty

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five percent of the world population to
not be happy in what they do.

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And if you're not happy in what
you do, you don't produce the best

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results. You're not happy in life, you're not engaged, you have more

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health issues, all sorts of stuff. So if we could unleash. So

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my why is, again this big
idealistic why is if we can even change

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that by fifty percent, imagine or
even ten percent, imagine how the economic

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power that we can unleash, the
life fulfillment, we can unleash, better

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quality of work, people happier,
bringing more happiness and film at home to

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their kids and their families, the
next generation. It's I mean, it's

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a diabolical situation that our engagement numbers
that we've been reporting on for thirty years,

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forty years now. The organizations great
organizations like the Gallup organization, but

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these numbers have not changed. Right, everybody out here, we're all trying

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to work on it and make it
better, but the numbers are not changing

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that the eighty five percent and is
still hovering around there for decades. So

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my why is to try to put
a dent in this, to try to

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change that. With all my content, with my speaking, my consulting,

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everything I'm doing to help people think
about their lives differently, think about their

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work differently, organization think about their
organization differently. So we can change these

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numbers and we can actually start seeing
only fifty percent or hopefully at some point

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in the perfect world, right,
that there's nobody out there that doesn't like

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what they do. I know it's
probably unrealistic, but that's sort of that's

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my why. I mean, in
a nutshells to make a difference around the

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space that we're all trying to work
in. Me too, that we're very

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aligned. No wonder we found each
other right, it was impossible. Absolutely.

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I want to comment on that,
but let's grab our first break.

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I'm Alice Cortez, your host.
We run the air with Lewis Efron,

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who is a globally recognized thought leader, speaker, writer, and Fortune two

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hundred HR executive. Is the author
of five books, which include Purpose Meets

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Execution and the children's book What Kind
Of Be Can I Be? And soon

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to be released Unleashing You. He
chose U today from Scotland, talking a

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bit about how he got into this
space, why it's important to him,

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and also what's been going on with
the coronavirus and the pandemic. After the

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break, we're going to talk more
about purpose insight organizations. Stay with us,

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we'll be right back. Alis Cortes
is a speaker and engagement and development

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catalyst. She designs and delivers professional
development leadership and engagement workshops and can bring

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her expertise to your organization. She
will help ignite meaningful development within your workforce

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that will increase employee engagement, performance
and retention. To learn more or to

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invite Elise to speak to your organization, please visit her at www dot Elisecortes

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00:18:45.680 --> 00:18:51.440
dot com. She would welcome the
opportunity to help get your employees working on

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purpose. This is Working on Purpose
with Elise Cortes. To reach our program

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00:19:03.039 --> 00:19:08.680
today, send an email to a
lease Alise at aliscortes dot com. Now

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back to working on Purpose. Thanks
for seeing with us, and welcome back

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to working on Purpose if you're just
joining us. My guest is Lewis Efron,

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the founder of the Voice of Purpose
and the charity World Child Cancer USA.

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He's the author of five books,
which include Purpose Meets Execution and the

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children's book What Kind of Be Can
I Be? And the soon to be

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released Unleashing You. I'm your host, Elise Cortes. So you speaking about

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impacting that eighty five percent of the
global workforce that doesn't want to go to

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work on Monday. Of course I'm
up for that as well. Now let

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me add one of the really interesting
idea. I had a woman named Karen

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Hoyas on my radio show I Guess
about maybea six eight months ago, and

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she says in her book, and
we talked about it on air, she

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says, right now, only one
percent of the global world population fully living

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their purpose. And she said,
when we get to three percent, human

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consciousness will be raised such that peace
is actually possible. I think that's worth

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getting up for. I love it
as a beautiful Yeah, beautiful statement.

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I couldn't agree more. Yeah,
So we can get people more passionate about

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the work they're doing and working toward
purpose. I think we really can change

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that tide. So I'm in,
let's keep moving, let's keep working.

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Absolutely, And you got one life
to live this, why wouldn't you want

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that right? Why wouldn't you want
to be more fulfilled in what you do?

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Yeah, And that's a lot of
what I speak about when I'm out

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talking Lewis is I really really challenge
my audiences. Look, you have one

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precious life. What are you going
to do with this? Are you going

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to sit on the sidelines and watch
you go buy? No? No,

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no, no no. So when
I'm talking to people, a lot of

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times I'll ask we'll talk about passion. I asked them, what are you

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passionate about? Do you know what? The number one response is to that

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question from crowds, Yeah, what
is it? I don't know, they

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don't know. Interesting. Yeah,
I got to tell you the one thing

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when I'm out speaking in the same
topic lease, is the people are on

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these treadmill and life and people aren't
happy and what they do and they're just

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going to work each day. But
the few people that take a moment to

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think about their lives and reflect on
these questions. I mean, that's why

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my first book I wrote, I
wrote specifically for this reason, just to

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put questions in there is that want
how to find a job, career in

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life you love? And it was
about helping people ask questions and take even

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if you take five or ten minutes
out of your life, out of your

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day to ask questions, if you're
happy what you should be doing, it's

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a gift and those type of things
just raise insight into what you should be

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doing in life. But most people
don't do it. And that's why I

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think these numbers don't change because we
don't stop to think about what we should

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really be doing. And how we
should run our lives. Agreed. I

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am absolutely in full agreement on that. And along those lines, there is

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so much to like you said,
that we can do in the world of

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work, I think, to really
impact that number. And one of the

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things that you say in your book
that I found quite compelling, and it's

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you know, there's so much of
it here. The threads throughout your book

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is you you have determined in your
experience and your work that organizations with a

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strong sense of purpose but an inability
to execute will ultimately die, while organizations

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that are expert executors but fail to
understand and see the value of their purpose

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will never reach their full potential.
That is just that is so arresting in

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the statement, and so in on
top of all that, your background,

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your pedigory of employment and consulting experiences
are just amazing. And so if we

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can start by helping our listeners understand
what you learned and saw while working at

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Striker and Tesla. You told me
just on the phone a couple of things

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and kind of comparing and contrasting those
to organizations. But what did working their

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teach you? Yeah, with Striking, I was very blessed. I always

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say to start my HR, my
official HR career at Striker because it was

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an organization that really understood this concept
of both purpose and execution. Understood about

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caring, how to care for people, and the importance of caring for peopleeople,

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and how caring for people helps grow
a business. And so I came

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out of the theater world, which
was heavily purpose driven obviously, and a

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lot of good executors there to keep
very thin budget type of shows going.

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And when I entered Striker with Fortune
three hundred company, I discovered that had

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a really strong purpose that was helping
people live better lives, saving lives,

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but it also had a really strong
business model. It was both combined and

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they were executing along their purpose to
help improve lives. And when they were

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talking about their growth, they had
twenty percent year and year growth for thirty

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years, which is a New York
Stock Exchange record. It was a remarkable

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growth. And one of the reasons
behind that is their heavy focus and interest

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in just investment in people and driving
that purpose and instead of thinking about how

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do we make more money here,
how do we save more lives and prove

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more lives, And the more we
can do that the more we'll grow our

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top line and the bottom line.
So it was it was I got to

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sort of live in that world of
sort of purpose and execution combined knowing why

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you exist above and beyond making money, and then having a really strong business

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model connected to that to fulfill that
purpose and drive your business results. And

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I thought the whole world was like
that, quite frank I spent eleven years

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there, and then I got recruited
out of there, and I started experiencing

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some other organizations, and I experienced
organizations that are really strong execution but void

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a purpose, and then organizations that
had really strong purpose but didn't quite have

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their execution together. So Striker was
a remarkable organization to start my career in.

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And then when I lived in Tesla, another amazing organization. Obviously,

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Elon Musk is a brilliant guy doing
changing the world, but I found a

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world of intense purpose and at the
time, now they've turned the corner and

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they've just produced them i think,
one million cars, and they're doing a

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lot of great things now and they're
starting to make a profit. But at

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the time they were losing four thousand
dollars per car when they were selling their

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cars. They had intense purpose,
people cared just deeply about trying to change

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the whole world around the environment and
the political climate around resources. But they

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were losing money in every car,
so the business was very unstable. And

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like I said, they've turned the
corner. But I saw the difference between

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organization and purpose and execution together and
the power of twenty percent growth for thirty

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years versus other organizations that were potentially
ready to hit the wall because they didn't

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have the business model sorted, but
they had the purpose. And then the

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other side of organizations that weren't fully
fulfilling what they could do. They weren't

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living up to what they can possibly
be because they were really strong executors,

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but void a purpose, and engagement
was low as a result of that.

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So I saw all those different dynamics
and that's where purpose mes execution that book

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grew out of well. And that's
brilliant. And we just got a question

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from a live listener named sam Hi
Sam. He is in our chat room

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and he's asking, do you feel
all businesses can work at this level?

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I think he's talking about the striker
And you've just now you know, you've

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just now I think identified that that. No, they don't all, but

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obviously part of what you're up to
in the world is trying to help more

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of them do that where purpose meets
execution. But can you address more Sam's

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question? Yeah, Sam, thanks
for the question. And absolutely every organization.

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First of all, every organization starts
with a purpose, no matter how

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big it is. Today, an
owner, most people don't jump out of

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bed in the morning and thinking I
need to make money. I'm going to

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start a business because if you start
in the business, you know, it's

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way more difficult to start a business
and than it is to potentially get a

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job where you have a paycheck,
because you've got the high, you've got

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the upside of a business, and
you've got the risk. So owners or

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CEOs, whoever it is that jumps
out of bed in the morning to start

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an organization, they're trying to do
something for a customer, for the community,

406
00:26:51.000 --> 00:26:53.119
for the world. That's what they
want to do. And the challenge

407
00:26:53.160 --> 00:26:56.240
is is they get bigger and bigger
and bigger. Sometimes they forget why they

408
00:26:56.279 --> 00:27:00.640
started in the first place and they
start focusing on their p and L well

409
00:27:00.680 --> 00:27:03.319
and they start the mantra of an
organization. Maybe we need to grow ten

410
00:27:03.359 --> 00:27:07.480
percent and ten percent and ten percent. But the fact of the matter is

411
00:27:07.160 --> 00:27:11.519
employees don't get out of bed in
the morning to grow your business ten percent.

412
00:27:11.599 --> 00:27:14.440
They get out a bit in the
morning for why your business exists above

413
00:27:14.480 --> 00:27:17.519
and beyond making money. So the
challenge, as I mentioned, is they

414
00:27:17.519 --> 00:27:19.960
get bigger organizations forget that. So
it's about getting back to why you started

415
00:27:21.119 --> 00:27:25.079
your business in the first place.
Every business has that, and then every

416
00:27:25.160 --> 00:27:29.720
business should have a good business model
that helps fulfill while you're there, whether

417
00:27:29.759 --> 00:27:34.319
you're trying to you know, make
sure pets at a pet store are having

418
00:27:34.319 --> 00:27:41.440
good nutritious diets and they're healthy and
having an enjoying life, or it's saving

419
00:27:41.480 --> 00:27:45.640
patients, or it's producing office supplies
it helps someone work better, or it's

420
00:27:45.720 --> 00:27:51.680
cleaning a building to give a clean
environment for people to habitate in, or

421
00:27:51.960 --> 00:27:56.480
to avoid issues like we have today. Every business has a core purpose.

422
00:27:56.559 --> 00:28:00.839
So I think every business in the
world I know of business in the world

423
00:28:00.880 --> 00:28:04.880
can run this way. It's just
about taking a pause thinking about I have

424
00:28:04.880 --> 00:28:07.720
a whole process in my book,
and this is obviously much deeper than how

425
00:28:07.759 --> 00:28:11.880
I'm describing it now, but it's
about taking a pause to think about why

426
00:28:11.960 --> 00:28:15.559
you exist as a business above and
being on making money. Again, every

427
00:28:15.559 --> 00:28:18.880
business has that, and then how
do you build a business model to fulfill

428
00:28:18.920 --> 00:28:22.400
that purpose to drive your top and
bottom line. So, yeah, every

429
00:28:22.440 --> 00:28:26.079
business can do it, and every
business should should focus on daring to do

430
00:28:26.119 --> 00:28:30.640
it because it will ultimately make them
more successful and make them their ability to

431
00:28:30.720 --> 00:28:34.400
hire more like minded people to grow
their business and make a bigger difference by

432
00:28:34.440 --> 00:28:41.839
doing that. Absolutely. And what
I'm very aware of in the work that

433
00:28:41.880 --> 00:28:45.319
I do too, and I know
you do the same, is the importance

434
00:28:45.319 --> 00:28:49.039
of being able to constantly presence and
make that purpose come alive for people.

435
00:28:49.079 --> 00:28:52.440
And so one of the things you
say in the book that it just thinks

436
00:28:52.440 --> 00:28:55.880
to that I think speaks to that
beautifully is you say, a strong and

437
00:28:55.960 --> 00:29:00.960
undeniable purpose should be your core to
your organization's DNA, and people working for

438
00:29:00.000 --> 00:29:04.160
your company and customers should know and
understand how your organization contributes to the world

439
00:29:04.240 --> 00:29:10.599
and believe is assistance is necessary.
Wow, if we can pull that off

440
00:29:10.680 --> 00:29:12.400
right there, lewis right, We
know we know the difference that would make,

441
00:29:12.440 --> 00:29:17.519
but say more about that. Yeah, So when I think about organizations

442
00:29:17.519 --> 00:29:19.480
I speak at the DNA, I
think of I love chocolate cake, so

443
00:29:19.519 --> 00:29:22.559
I think of that like, if
you cut a chocolate cake, yeah,

444
00:29:22.599 --> 00:29:25.240
it's great. We'll have to share
chocolate cake someday. So if you cut

445
00:29:25.240 --> 00:29:27.839
a chocolate cakes, it's chocolate outside, it's chocolate cake inside. No matter

446
00:29:27.839 --> 00:29:30.279
where you cut it, it's chocolate
cake. So if you think about an

447
00:29:30.359 --> 00:29:34.960
organization like that, where what you
stand for and why you exist has to

448
00:29:34.960 --> 00:29:40.359
be the same thing internally is externally. The way you market two new hires,

449
00:29:40.400 --> 00:29:45.400
the way the way you develop and
performance management, and everything you do

450
00:29:45.519 --> 00:29:48.920
within an organization all has to sort
of reinforce that purpose and why you exist.

451
00:29:49.119 --> 00:29:52.799
So it happens internally and externally.
And one of the examples I'll give,

452
00:29:52.880 --> 00:29:56.839
which some people love the organization,
some people don't. For me,

453
00:29:56.920 --> 00:30:02.400
it's the So the bar for how
purpose meets execution can really play out this

454
00:30:02.480 --> 00:30:07.240
Walmart. And when you have two
point two million associates around the world,

455
00:30:07.240 --> 00:30:10.160
whether you like the organization or not, that's like a small that's basically a

456
00:30:10.160 --> 00:30:12.519
country, right, And there's going
to be all sorts of issues in organizations

457
00:30:12.519 --> 00:30:17.920
it's that large. But what they've
done is their purpose is to save money

458
00:30:17.920 --> 00:30:19.880
and live better. And I talk
about this in the book. It's clear

459
00:30:21.039 --> 00:30:23.880
it's the sink. There's nobody that
would disagree, whether it's a customer or

460
00:30:23.920 --> 00:30:27.400
an employee, that that is why
they exist. If you go in their

461
00:30:27.440 --> 00:30:32.119
store, it's a warehouse type of
store. There's no extra friels, no

462
00:30:32.119 --> 00:30:36.279
one's going to carry your your groceries
out or things like that. They exist

463
00:30:36.279 --> 00:30:38.200
to help people put more money in
the bank so they could potentially stand at

464
00:30:38.240 --> 00:30:42.599
the college, take trips that they've
always wanted to take, buy something special

465
00:30:42.599 --> 00:30:47.240
if they've wanted to buy, saving
money, and they've been able to become

466
00:30:47.680 --> 00:30:49.039
the largest retail in the world as
a result of that. And by the

467
00:30:49.039 --> 00:30:53.319
way, if you go in their
corporate offices, they don't hire a cleaning

468
00:30:53.359 --> 00:30:56.640
crew to go empty trash. Even
if you're an executive in the organization,

469
00:30:57.440 --> 00:31:00.599
you empty your own trash. Reason
why they do that is they know everything

470
00:31:00.640 --> 00:31:06.079
they spend in the organization has to
be ultimately passed on to their customers.

471
00:31:06.119 --> 00:31:11.640
So if you're living your purpose inside
out right, they are watching every penny

472
00:31:11.640 --> 00:31:15.519
that they spend on everything they do
because they know every penny they can save

473
00:31:15.000 --> 00:31:19.119
is a penny that their customers can
save. And that's when I think about

474
00:31:19.119 --> 00:31:22.200
the organization. I believe that's why
it's been in business for fifty years.

475
00:31:22.200 --> 00:31:26.119
That's why it's, you know,
a five hundred and twenty four billion dollar

476
00:31:26.240 --> 00:31:32.599
organization because they live that purpose throughout
everything that they do. And I think

477
00:31:32.640 --> 00:31:37.680
that's the power of what can happen
when you combine a strong purpose and a

478
00:31:37.720 --> 00:31:42.799
good business model connected to that to
execute along that. So it's really powerful

479
00:31:42.880 --> 00:31:48.000
and I think that's that's a grand
example for me. It's beautiful, articulated,

480
00:31:48.079 --> 00:31:49.680
very Chris Lewis, thank you much, and here we are already at

481
00:31:49.680 --> 00:31:52.640
our next break. I'm Alice Corte
as your host. We were on the

482
00:31:52.680 --> 00:31:56.079
year with Lewis Efron, who is
a globally recognized thought leader, speaker,

483
00:31:56.119 --> 00:32:00.640
writer in fortune two hundred HR executive. He's the author of five books,

484
00:32:00.640 --> 00:32:04.680
which include Purpose, Needs Execution and
the children's book What kind of Bee Can

485
00:32:04.720 --> 00:32:07.160
I Be? And soon to be
released Unleashing You. You joined you today

486
00:32:07.160 --> 00:32:10.119
from Scotland. After the break,
we're going to talk a little bit about

487
00:32:10.400 --> 00:32:14.720
the pitfalls of purpose along along the
other lines of how to be able to

488
00:32:14.720 --> 00:32:28.759
further develop inside organizations. Stay with
us, We'll be right back. Aalise

489
00:32:28.839 --> 00:32:34.240
Cortes is a speaker and engagement and
development catalyst. She designs and delivers professional

490
00:32:34.279 --> 00:32:38.440
development, leadership and engagement workshops and
can bring her expertise to your organization.

491
00:32:38.680 --> 00:32:44.720
She will help ignite meaningful development within
your workforce that will increase employee engagement,

492
00:32:44.839 --> 00:32:49.000
performance and retention. To learn more
or to invite Elise to speak to your

493
00:32:49.119 --> 00:32:53.960
organization, please visit her at www
dot Elisecortes dot com. She would welcome

494
00:32:54.000 --> 00:33:06.079
the opportunity to help get your employees
working on purpose. This is working on

495
00:33:06.160 --> 00:33:09.920
Purpose with Elise Cortes. To reach
our program today, send an email to

496
00:33:09.960 --> 00:33:17.319
a lease Alise at a lascortes dot
com. Now back to working on Purpose.

497
00:33:22.599 --> 00:33:24.079
Thanks for staying with us, and
welcome back to working on Purpose.

498
00:33:24.200 --> 00:33:28.039
If you're just tuning in, my
guest is Lewis Efron, the founder of

499
00:33:28.079 --> 00:33:31.240
the Voice of Purpose and the charity
World Child Cancer USA. He's the author

500
00:33:31.240 --> 00:33:36.079
of five books, which include Purpose
Meets Execution and the children's book What Kind

501
00:33:36.079 --> 00:33:38.039
Of Be Can I Be? It's
going to be released Unleashing you. I'm

502
00:33:38.079 --> 00:33:42.799
your host, Alis Cortes. So
before we get into the pitfalls of purpose.

503
00:33:42.839 --> 00:33:45.640
I do have to make sure and
grab that World Child Cancer USA.

504
00:33:46.200 --> 00:33:52.319
I have always always so appreciative Lewis, when people are really up to something

505
00:33:52.319 --> 00:33:54.759
in life, they really you know, they create something that didn't exist.

506
00:33:55.400 --> 00:34:00.000
So you do talk in your book
about founding this organization in twenty twelve.

507
00:34:00.440 --> 00:34:04.279
What was the story of why you
did so and why were you compelled to

508
00:34:04.319 --> 00:34:07.319
do this? Well, I appreciate
you giving me an opportunity to speak about

509
00:34:07.359 --> 00:34:10.639
this because it is very important to
me and the World Child Cancer. The

510
00:34:10.679 --> 00:34:17.480
initial organization was actually found in the
UK, and the USA entity is what

511
00:34:17.599 --> 00:34:22.599
I founded back in twenty twelve.
And the reason why I found that organization

512
00:34:22.639 --> 00:34:29.119
I ended up connecting with the a
gentleman named Gordon Morrison who actually had proved

513
00:34:29.159 --> 00:34:34.159
the UK organization to great heights,
and I was looking to do something to

514
00:34:34.199 --> 00:34:38.239
give back as unfortunately my fam around
cancer and mostly around children's cancer, because

515
00:34:38.280 --> 00:34:42.239
my family unfortunately had been hit pretty
heavily with cancer. I lost both my

516
00:34:42.320 --> 00:34:46.679
parents a bit early in life.
To that, the several grandparents several of

517
00:34:46.719 --> 00:34:52.480
my siblings had cancer, and so
it was a cause that I wanted to

518
00:34:52.519 --> 00:34:55.159
really focus on. Having two healthy
girls. Myself, I thought, what

519
00:34:55.199 --> 00:34:59.800
way get what better way of giving
back is to focus sort around the child

520
00:34:59.840 --> 00:35:04.320
ca answer space. So when I
founded World Child Cancer USA, it was

521
00:35:04.360 --> 00:35:07.519
really too to honor people in my
family and others I've known it that struggled

522
00:35:07.519 --> 00:35:12.639
with this, this terrible, terrible
disease. And World Child Cancer helps basically

523
00:35:12.719 --> 00:35:16.760
children in developing countries who die of
treatable cancer that sometimes a couple hundred dollars

524
00:35:16.880 --> 00:35:22.199
or some training or a few additional
resources supplies can help save a life.

525
00:35:22.239 --> 00:35:25.639
And it's a really critical time now
because all these children that we help,

526
00:35:25.679 --> 00:35:32.039
they have compromise immune systems in these
developing countries, and with the COVID coming

527
00:35:32.079 --> 00:35:36.960
down the pipeline towards them, they're
at really really high risk. So it's

528
00:35:36.960 --> 00:35:40.119
something that literally it's something that with
enough money and a relatively small amount of

529
00:35:40.119 --> 00:35:45.760
money in comparison, we can eradicate
sort of children cancer, child's cancer.

530
00:35:45.480 --> 00:35:50.119
So it's something that's resonated with me
because we could I can really make a

531
00:35:50.119 --> 00:35:54.079
big difference through this charity, and
we've helped thousands of children over the years

532
00:35:54.119 --> 00:35:59.199
it's been in existence, and we
continue to push forward and even these typicult

533
00:35:59.239 --> 00:36:04.039
times to to save and improve their
lives. So it's just again very important

534
00:36:04.039 --> 00:36:08.119
cause for me. Thank you for
being who you are in the world,

535
00:36:08.280 --> 00:36:13.119
Lewis, and for putting forth the
I know enormous effort that it takes to

536
00:36:13.159 --> 00:36:16.599
do that, And again I want
to celebrate that the way that you're using

537
00:36:16.639 --> 00:36:21.239
your one precious life, that's what
we want to encourage everyone to do.

538
00:36:21.320 --> 00:36:24.599
So had to make sure and get
that question in before I forgot So thanks

539
00:36:24.599 --> 00:36:29.960
for You're welcome. You're welcome.
And then next one of the things I

540
00:36:29.960 --> 00:36:34.199
really appreciate about your book is that
you have a chapter devoted to the pitfalls

541
00:36:34.199 --> 00:36:36.719
of purpose. And the reason I
think this is awesome, Lewis, is

542
00:36:36.760 --> 00:36:38.440
we often talk about purpose and how
great it is and how wonderful there is,

543
00:36:38.480 --> 00:36:42.840
all the great things about it,
but we're really not talking about things

544
00:36:42.920 --> 00:36:45.800
like pitfalls, And you do name
several in the book, So would you

545
00:36:45.880 --> 00:36:51.719
share just a couple of common ones
that you've discovered. Yeah. When I

546
00:36:51.760 --> 00:36:54.800
first got in the purpose space and
started speaking heavily about this about almost about

547
00:36:54.800 --> 00:36:59.639
ten years ago. Now, the
one thing I found consistently is that sort

548
00:36:59.639 --> 00:37:02.519
of money in profits was like a
dirty word within the purpose drive an organization,

549
00:37:02.679 --> 00:37:07.239
right, people don't want to talk
about it, and the fact of

550
00:37:07.239 --> 00:37:10.239
the matter is making money and having
successful business. A good strong P and

551
00:37:10.360 --> 00:37:15.639
L helps you, as I mentioned
earlier, helps you further fulfill your purpose.

552
00:37:15.239 --> 00:37:20.639
So one of the pitfalls is an
organization that doesn't believe that profits and

553
00:37:20.679 --> 00:37:23.239
money are important. Because the more
you make, the more the more like

554
00:37:23.280 --> 00:37:27.000
minded people you can hire, and
the more you can do what you want

555
00:37:27.039 --> 00:37:30.599
to do for your customer's community in
the world. So that's one huge pitfall.

556
00:37:30.199 --> 00:37:32.920
And again this came really from a
bit from my striker days too,

557
00:37:34.000 --> 00:37:37.119
where we were so passionate about doing
what we were doing that we didn't have

558
00:37:37.239 --> 00:37:43.159
the profit models sort of worked out. The other one is I find this

559
00:37:43.239 --> 00:37:45.039
a lot in a lot, especially
small businesses, that our people are so

560
00:37:45.360 --> 00:37:50.679
passionate about their purpose and why they
started their business that they end up burning

561
00:37:50.679 --> 00:37:53.119
out. I've wrote an example in
a book of in my book about one

562
00:37:53.159 --> 00:37:57.719
gentleman who was a friend of mine
that basically left his own business to travel

563
00:37:57.760 --> 00:38:00.280
the world. He just he quit
his own business because so passionate about it,

564
00:38:00.280 --> 00:38:05.440
but he just got burned out and
he started missing things for his family

565
00:38:05.559 --> 00:38:08.519
and other important things that were important
to him personally in his life. So

566
00:38:09.119 --> 00:38:13.800
the pitfall around that too is that
you balance that is that you have this

567
00:38:13.880 --> 00:38:16.039
passion, but you make time for
other things that you care about as well,

568
00:38:16.320 --> 00:38:20.280
your family and friends. Because you
don't, later in life you regret

569
00:38:20.320 --> 00:38:22.320
it. You may work ten twenty
years and build this great business and you

570
00:38:22.360 --> 00:38:25.199
think, God, I miss all
these other important things in my life.

571
00:38:25.360 --> 00:38:29.760
So that balance is important. I
think that's a huge pitfall. And the

572
00:38:29.840 --> 00:38:32.079
last ones I'll touch on is an
important one that I think happens a lot

573
00:38:32.119 --> 00:38:38.159
as well, is around a CEO
or founder. It starts an organization and

574
00:38:38.320 --> 00:38:44.039
has a strong purpose for it and
doesn't necessarily build that deeper into the organization.

575
00:38:44.159 --> 00:38:46.920
So they become the champion for the
purpose or the billboard for the purpose.

576
00:38:47.360 --> 00:38:51.079
But they're not hiring correctly, right. They're not hiring people that believe

577
00:38:51.119 --> 00:38:52.880
in what they believe, not people
that think the way they think. Because

578
00:38:52.880 --> 00:38:57.119
you want people to think differently,
because that's where innovation comes from. But

579
00:38:57.199 --> 00:38:59.800
you want people to believe in what
you believe. And if you have people

580
00:38:59.800 --> 00:39:04.639
come in the work, they have
a personal purpose that aligns with the organization's

581
00:39:04.679 --> 00:39:07.760
purpose and the CEO's founder's purpose.
Then it's that chocolate cake syndrome again.

582
00:39:07.800 --> 00:39:10.679
Right, everything is aligned and people
are working harder and all working in the

583
00:39:10.679 --> 00:39:14.679
same direction. But if you're hiring
people just want a job, right.

584
00:39:15.639 --> 00:39:17.199
For example, in a pet store, if you're hiring someone doesn't really care

585
00:39:17.360 --> 00:39:22.320
or own a pet like pets,
but they just need a paycheck, They're

586
00:39:22.360 --> 00:39:23.800
not going to produce the great results
you're looking for, not going to take

587
00:39:23.840 --> 00:39:28.440
care of your customers the way you
want them to. They're just not going

588
00:39:28.519 --> 00:39:32.159
to help drive your business. So
the key on this pitfall is making sure

589
00:39:32.199 --> 00:39:37.840
that when you're hiring, you're hiring
again like minded people, so you don't

590
00:39:37.840 --> 00:39:42.599
fall in a situation where there's just
one person that's pushing and driving this purpose.

591
00:39:42.679 --> 00:39:46.000
It's a whole organization moving in one
direction. I totally, totally I

592
00:39:46.039 --> 00:39:51.000
am aligned with that. Before I
go on to the next question, I

593
00:39:51.039 --> 00:39:53.519
want to go ahead and grab from
something from Alvin. Another listener. High

594
00:39:53.559 --> 00:39:57.480
Alvin, thanks for coming in and
listening to us. He's going back to

595
00:39:57.559 --> 00:40:00.800
your cancer organization. He says,
with cancer being around for so long,

596
00:40:01.119 --> 00:40:06.519
don't you think there's a cure out
there? I absolutely do. Alvin thanks

597
00:40:06.519 --> 00:40:09.400
for that. That's why I'm involved
in the space because I think there's enough

598
00:40:10.119 --> 00:40:14.840
focus and energy. I think there
is is something out I don't know exactly

599
00:40:14.920 --> 00:40:16.239
what it is, but there's so
many different strains of cancer. I think

600
00:40:16.239 --> 00:40:22.880
that's been the challenge around solving this. But I can't imagine to your point

601
00:40:22.920 --> 00:40:27.239
that it's been around this long.
We have such advanced medical technology and insight

602
00:40:27.360 --> 00:40:30.679
in this that we can't solve it. And in some cases it's a matter

603
00:40:30.719 --> 00:40:34.280
of money. I do believe.
I mean, I've been in HR space

604
00:40:34.320 --> 00:40:37.960
for so long. I've seen,
you know, these new medical technologies coming

605
00:40:37.960 --> 00:40:40.960
down the pipeline that could save someone's
life that would otherwise die. That could

606
00:40:42.000 --> 00:40:45.440
be ten million dollars to do it
right. So I think there's also that

607
00:40:45.519 --> 00:40:50.920
challenge of the money and the resource
and affordability and insurance issues insurance companies.

608
00:40:50.920 --> 00:40:53.719
I mean, there's so many dynamics
playing in here. But I do believe

609
00:40:53.760 --> 00:40:57.360
we're smart people. We may have
it. It looks like we may have

610
00:40:57.440 --> 00:41:00.480
a cure for coronavirus, which started
on you know a few months ago,

611
00:41:01.000 --> 00:41:05.000
and we've been able to ramp that
up and potentially solve that. So I

612
00:41:05.000 --> 00:41:08.960
think if enough focus, enough energy, enough resources, we could absolutely eradicate

613
00:41:09.079 --> 00:41:15.320
cancer. So that's why I'm in
the space. Awesome, beautiful response.

614
00:41:15.320 --> 00:41:17.599
Thank you again, Alvin. Okay, So, one of the things that

615
00:41:17.639 --> 00:41:23.519
I also appreciate about your book is
that there's so much richness to the examples

616
00:41:23.519 --> 00:41:27.079
that you provide. You really give
us access to, well, how do

617
00:41:27.159 --> 00:41:31.679
we do this purpose stuff inside an
organization? And I really envied, frankly

618
00:41:31.800 --> 00:41:37.239
Lewis that You've got this very crisp
sentence that reads, quote, purpose is

619
00:41:37.280 --> 00:41:40.000
a crucial foundation, execution the catalyst
to fulfill purpose. And I was like,

620
00:41:40.039 --> 00:41:43.880
oh my gosh, someone writing my
own book right now. That is

621
00:41:43.960 --> 00:41:47.119
like so crisp and compelling. And
so one of the things you also talk

622
00:41:47.159 --> 00:41:52.159
about is some of the practices that
Striker employee to help connect employees to the

623
00:41:52.159 --> 00:41:55.199
important work that they were doing.
And that to me really shows how we

624
00:41:55.239 --> 00:42:00.840
can support this notion of how how
do we live our purpose and execute well?

625
00:42:00.239 --> 00:42:05.599
So, will you share just some
of the practices that Striker did to

626
00:42:05.639 --> 00:42:09.440
support and make to presence purpose to
enliven their workers. Yeah. Again,

627
00:42:09.480 --> 00:42:13.599
I was very lucky to grow up
in an HR and Striker because I get

628
00:42:13.599 --> 00:42:16.360
to see these amazing things sort of
unfold in front of me as I grew

629
00:42:16.400 --> 00:42:21.519
as an HR professional and one of
the most powerful things that they did.

630
00:42:21.599 --> 00:42:23.440
I used to When I first started
at Striker, I was handling one of

631
00:42:23.480 --> 00:42:28.280
the manufacturing sites, and you know, we made hips and knees and spines,

632
00:42:28.599 --> 00:42:30.880
plates and screws for the body.
If you don't know what Striker does,

633
00:42:30.519 --> 00:42:35.280
huge player in the space, and
there were people in the manufacturing site

634
00:42:35.280 --> 00:42:37.519
that would put literally manually the time, manually beads on like a hip or

635
00:42:37.599 --> 00:42:42.360
knee product. It was pay advice
to go as an HR professional and do

636
00:42:42.440 --> 00:42:45.320
all the work so I could relate
to what my employees were dealing with when

637
00:42:45.320 --> 00:42:50.000
they had issues. And I remember
doing that one job for like an hour,

638
00:42:50.039 --> 00:42:52.679
and I just wanted to jump off
a cliff. It was so tedious.

639
00:42:52.159 --> 00:42:54.760
And some of these people have done
this for thirty years. But what

640
00:42:54.800 --> 00:43:00.719
Striker did is they brought patients into
all areas the business, whether it be

641
00:43:00.760 --> 00:43:02.880
manufacturing or the office workers, no
matter who it was, and they had

642
00:43:02.920 --> 00:43:08.079
them talk about how the products impacted
their lives. How grandparents could now pick

643
00:43:08.199 --> 00:43:13.360
up a grandkid they couldn't pick up
before, how they could go back to

644
00:43:13.400 --> 00:43:16.159
playing golf, a game they loved
without without pain. How we saved the

645
00:43:16.199 --> 00:43:20.519
life maybe to say a cancer patient
or things like that. And there was

646
00:43:20.599 --> 00:43:23.440
never a dry eye in the house
when these patients were talking about that,

647
00:43:23.519 --> 00:43:28.880
and just reaffirmed the purpose of why
people are there, why people are sitting

648
00:43:28.920 --> 00:43:32.119
putting those beads on those products,
and the connection behind the front line of

649
00:43:32.159 --> 00:43:38.320
the business and ultimately the meaning and
purpose of the organization. And that was

650
00:43:38.360 --> 00:43:45.119
so so powerful, bringing customers in
and patients in and then around reinforcing the

651
00:43:45.199 --> 00:43:49.400
message everywhere. I mean it was
in meetings, on the walls and videos,

652
00:43:49.840 --> 00:43:52.760
performance management, reward and recognition.
Everything was wrapped up into it.

653
00:43:52.800 --> 00:43:57.760
There was no place you turned where
you didn't get a reinforcement of why we

654
00:43:57.800 --> 00:44:00.760
were all there doing what we're doing. And whether you were in HR or

655
00:44:00.840 --> 00:44:05.719
finance or selling the product or manufacturing, everybody knew why we were there.

656
00:44:06.159 --> 00:44:09.159
And it made it. It turned
it from a job to a purpose and

657
00:44:09.199 --> 00:44:13.480
a meaning. And when you have
a meaning and what you do, it's

658
00:44:13.559 --> 00:44:15.280
just so much more. You're so
much more fulfilled. You work harder,

659
00:44:15.360 --> 00:44:20.719
you better quality work, and everything
is just better. And that's what Striker

660
00:44:20.760 --> 00:44:24.079
did so well, and eleven years
I got to understand that and grow up

661
00:44:24.079 --> 00:44:29.920
in that and then ultimately impart that
through my writings and speeches and stuff like

662
00:44:29.960 --> 00:44:32.599
that. But it's pretty powerful,
pretty powerful practices, it is, and

663
00:44:32.679 --> 00:44:36.920
I really just want to reinforce those
points for our listeners and that finding a

664
00:44:36.960 --> 00:44:42.760
way to show how your product or
service serves and your customer, your clients,

665
00:44:42.800 --> 00:44:46.480
and making that so palpable for your
employees is the opportunity to show how

666
00:44:46.559 --> 00:44:50.800
do you make a difference, how
do you make that impact? And you

667
00:44:50.920 --> 00:44:52.360
know this the list right in your
work too. Is when we can do

668
00:44:52.400 --> 00:44:57.800
that, when we can bring that
space into the daily lives of our employees,

669
00:44:57.920 --> 00:45:00.679
then they feel connected to that purpose
that that's how they align with it,

670
00:45:00.719 --> 00:45:06.000
and it's that's the thing that energizes
and changes the way we what we

671
00:45:06.079 --> 00:45:09.199
do and are working on how people
get to work and experience it. Absolutely

672
00:45:09.400 --> 00:45:15.440
and every level of organization that that
should exist we are soon running at a

673
00:45:15.440 --> 00:45:17.320
time. So there's a couple things
I want to get out of you before

674
00:45:17.320 --> 00:45:22.400
we jump off the air here.
So you talk about for entrepreneurial mindsets or

675
00:45:22.400 --> 00:45:27.320
practices and people management that really make
a difference and I want to if you

676
00:45:27.360 --> 00:45:30.440
can talk about those mindsets if you
will, and kind of why they're important

677
00:45:31.079 --> 00:45:35.320
high level at this point and otherwise, listeners, you've just got to pick

678
00:45:35.360 --> 00:45:37.400
up the book. Yeah, absolutely, it's an anterest a time. I'll

679
00:45:37.440 --> 00:45:40.159
give you a quick summary of it. So, yeah, so the mindsets

680
00:45:40.199 --> 00:45:45.960
around the new workforce coming in and
actually all all workforce cares about this,

681
00:45:45.079 --> 00:45:51.320
but specifically we talk a lot about
the millennials and other generations coming into the

682
00:45:51.360 --> 00:45:54.079
workforce. And so there's four key
things that I believe are important. And

683
00:45:54.159 --> 00:45:58.079
the first one it goes back to
my theater days, where there's no small

684
00:45:58.159 --> 00:46:00.760
roles right one. My theatrical director
mentor at one point would say, you

685
00:46:00.760 --> 00:46:04.960
know, remember when you're directing a
piece, is no small roles. Everybody

686
00:46:04.960 --> 00:46:08.559
plays an important part of the whole. And this is an important mindset as

687
00:46:08.599 --> 00:46:12.800
you think about your organization. When
I again give an example of Striker.

688
00:46:12.840 --> 00:46:15.239
When I started my corporate career,
the person that sold me most on the

689
00:46:15.360 --> 00:46:20.679
organization was a receptionist. When I
came in to for my interview, this

690
00:46:20.719 --> 00:46:23.519
woman named Nancy, an amazing lady. I was a little nervous coming in.

691
00:46:24.000 --> 00:46:28.920
She calmed me down. She told
me how important organization is, how

692
00:46:29.000 --> 00:46:31.719
much she loved it, and I
left that room going in my first interview

693
00:46:32.559 --> 00:46:36.920
wanting to work for this company.
And she was the receptionist there, so

694
00:46:36.960 --> 00:46:39.440
it shows this no small roles.
She had a huge impact on me wanting

695
00:46:39.480 --> 00:46:45.000
to join this company. Her in
her position. Leadership with purpose is key,

696
00:46:45.079 --> 00:46:47.719
and we spoke about this before making
sure it's a line. I'll give

697
00:46:47.760 --> 00:46:52.320
you a quick story. When my
wife was pregnant with our second daughter.

698
00:46:52.440 --> 00:46:57.760
We were in Scottsdale Healthcare Maternity ward
and while we were touring around seeing the

699
00:46:57.800 --> 00:47:02.559
facility, suddenly this lava Pie lallaby
started playing on the loudspeakers and everybody stopped.

700
00:47:02.679 --> 00:47:07.199
All the nurses and personal stop to
listen to this lallaby and We're like,

701
00:47:07.280 --> 00:47:09.960
what is going on? And they
said, well, a new life

702
00:47:10.000 --> 00:47:14.639
just came into the world. So
every time a baby was born, they

703
00:47:14.719 --> 00:47:17.119
played this lallaby with a loudspeaker and
I thought, man, what an amazing

704
00:47:17.239 --> 00:47:22.199
way of reinforcing why everybody's there and
the purpose. So that was key.

705
00:47:22.760 --> 00:47:27.480
Okay, to learn from mistakes.
This is a concept that I sort of

706
00:47:27.480 --> 00:47:30.519
took from my days of IDEO not
working with IDEO but studying ideo a lot

707
00:47:31.239 --> 00:47:35.400
or a product development company. I
just love They've done some amazing things,

708
00:47:35.599 --> 00:47:38.760
and they have this concept of fail
fast and creating a culture where people feel

709
00:47:38.800 --> 00:47:43.559
it's okay to make mistakes as long
as you learn from them. And so

710
00:47:43.679 --> 00:47:46.800
this is a mindset of making it
okay to make mistakes and okay to learn

711
00:47:46.840 --> 00:47:51.519
and grow and fail fast, because
a culture of fear where people are afraid

712
00:47:51.559 --> 00:47:54.880
to make a mistake is an innovation
killer. Right. If people don't feel

713
00:47:54.920 --> 00:47:58.719
they can push the boat, then
nothing new and exciting is going to happen

714
00:47:58.719 --> 00:48:01.440
in your organization. That's really key. And then finally, so the one

715
00:48:01.480 --> 00:48:07.679
team concept where you're competing against your
competitors externally versus competing internally. Right,

716
00:48:07.679 --> 00:48:13.559
you're working as one team making decisions
that are best for the entire organization,

717
00:48:13.639 --> 00:48:17.199
the team versus an individual or a
team within the organization. Those are all

718
00:48:17.239 --> 00:48:22.559
really really key sort of four concepts. Thank you for that, Lewis.

719
00:48:22.559 --> 00:48:24.679
I just wanted to really give some
meet to our listeners in addition to the

720
00:48:25.760 --> 00:48:30.440
conversation on the high level that we've
been having. And here we are at

721
00:48:30.480 --> 00:48:35.159
the end already, so you know, this conversation is being heard from by

722
00:48:35.159 --> 00:48:37.599
people across the world. We're trying
to help people gain access and discover their

723
00:48:37.599 --> 00:48:42.039
passion, instration, and purpose.
Saying about thirty seconds, what would you

724
00:48:42.079 --> 00:48:44.440
like to leave our listeners with?
Yeah, the last thing I'd like to

725
00:48:44.480 --> 00:48:46.920
leave listens with is my favorite quote
to change the way you look at things.

726
00:48:47.000 --> 00:48:51.280
The things you look at change doctor
Wayne Dyer. And I think in

727
00:48:51.320 --> 00:48:53.719
this particular day and age, we
have a lot of negative things happening,

728
00:48:54.320 --> 00:48:58.199
and if you look at the negative
things, you'll only think things that are

729
00:48:58.199 --> 00:49:00.360
wrong in the world. If you
look at barriers, you won't see the

730
00:49:00.400 --> 00:49:04.159
opportunity. So I think right now
I'm more an inner. Ever, we

731
00:49:04.239 --> 00:49:07.400
need to be really look at things, what we're grateful for, and what

732
00:49:07.519 --> 00:49:10.039
opportunities we have in our life to
make a difference for us and for other

733
00:49:10.079 --> 00:49:13.920
people in the world. The last
thing I'd say is I hope everybay stays

734
00:49:13.960 --> 00:49:17.800
well and safe. Beautiful way to
finish, Lewis, thank you so much

735
00:49:17.840 --> 00:49:22.159
for joining joining us and sharing your
heart and soul with us. It's really

736
00:49:22.159 --> 00:49:24.039
been a profound pleasure. Thank you
my pleasure. Thanks for having me and

737
00:49:24.079 --> 00:49:28.039
to Sholi so appreciate you. You're
welcome we'll have you back when you get

738
00:49:28.039 --> 00:49:31.000
that next book out. Excellent.
So if you want to learn more about

739
00:49:31.079 --> 00:49:34.400
Lewis, his books, the work, the work he does at the Voice

740
00:49:34.400 --> 00:49:37.559
of Purpose, visit him at his
website which is just Lewisfron dot com.

741
00:49:37.599 --> 00:49:43.039
So it's l O U I S
and then E F R O N.

742
00:49:43.840 --> 00:49:45.800
Last week, if you missed the
live show, you can always catch it

743
00:49:45.800 --> 00:49:49.119
be a recorded podcast. We are
on there with doctor Arthur Sierre McCauley talking

744
00:49:49.119 --> 00:49:52.519
about his latest book with the Triumph
of Diversity, which invites all of us

745
00:49:52.559 --> 00:49:55.440
to inquire into our own prejudice and
discrimination that we likely learned at a young

746
00:49:55.440 --> 00:49:59.480
age, and learn to celebrate the
diversity of the world and seek ways to

747
00:49:59.519 --> 00:50:02.559
heal our dies. A beautiful and
timely conversation as we unite across the globe

748
00:50:02.599 --> 00:50:06.639
and response to the pandemic. Next
week we'll be on the air with Hector

749
00:50:06.639 --> 00:50:10.079
Garcia talking about the delightful book he
co authored called The Book of ichigo Ichi

750
00:50:10.440 --> 00:50:15.639
the Art of making the most of
every Moment the Japanese Way. Also timely

751
00:50:15.679 --> 00:50:19.320
as we shut ourselves away at home
already having read his book, I promise

752
00:50:19.360 --> 00:50:22.480
you'll find some nuggets in our conversation
that you can immediately bring to your life

753
00:50:22.519 --> 00:50:24.840
in relationships and learn to delight in
the moment. See you there. Remember

754
00:50:24.840 --> 00:50:28.440
that works at least with through our
life. So let's work on purpose.

755
00:50:32.440 --> 00:50:37.079
Well you hope you've enjoyed this week's
program. Be sure to tune in to

756
00:50:37.239 --> 00:50:42.320
Working on Purpose, featuring your host
Alis Cortes, each week on the Voice

757
00:50:42.360 --> 00:50:46.639
America Empowerment Channel. This week,
find your life's purpose at work.

Thriving in Business: When Purpose Meets Execution

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