The Purpose Factor, Courtesy of the Bosche Duo

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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Working on purpose. Now. Here
is your host, doctor Elise Cortes.

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Welcome back to the Working on Purpose
Program. Thanks for tuning again this week.

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I'm your host, doctor Earlees Cortez. Joiny. You live from Dallas,

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Texas, which is home base for
me. If you've been tuning in

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for a while, you know this
program as a thought leadership series that enlightens

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and inspires listeners with insights from distinguished
business leaders and subject matter experts. Our

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conversations are designed to make you think, inspire you to ever reach for cultivating

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your best, and take an informed
approach toward leadership and business. Our guests

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today are Gabrielle Bouchet and Brian Bouchet, co founders of the Purpose Company.

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Each have authored numerous books, and
together have just released their jointly author book

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called The Purpose Factor, Extreme Clarity
for Why You're here and What to Do

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about It. We'll be talking about
this new book and a few of the

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key concepts that I find really compelling
that I think will fundambly alter the course

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of life for the better for you, if you'll just lean in and listen

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generously. They join us today from
Dallas. Gabrielle and Brian, Welcome to

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Working on Purpose. Thanks for having
us, Thanks for having us. As

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I told you in our email exchanges, I thoroughly enjoyed your book. I

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read it from cover to cover,
as I'm prone to do, and it's

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just magnificent. I just appreciate the
content, how well it's laid out,

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and just kudos, well, thank
you as you know as an author yourself,

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and certainly is a labor of love, and it has been a journey

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and we're very excited for it to
be released this fall. Yeah, I'm

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really excited for you. I know
it's list on Amazon and then people can

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pre order as well. Correct.
Oh yeah, perfect, perfect, Okay,

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let's get into it. I want
to. I think it makes a

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ton of sense for our listeners to
understand a bit about you. So,

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prior to the two of you ever
meeting, you both did determine that you

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need to discover your own purpose.
And I'd like to hear both your respective

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stories, obviously somewhat abbreviated. Who
wants to go first, I'll take it

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first. You know, my journey
started in terms of discovery of purpose when

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I was broke, divorce, laid
off, and depressed, as the bullet

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points at the starting point. And
I had some incredible mentors in my life,

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and one of them kept telling me, you need to find your purpose.

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Find your purpose, find your purpose. And it never came with a

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how, It just came with like, you need to go do that.

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And for me, I thought that
purpose back then was very emotional, that

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I needed to drive to the top
of a mountain discover in a sunset,

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hopefully it was the right sunset.
Maybe I should go find myself in Hawaii.

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I couldn't afford to do that at
the time, so I was very

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frustrated with this idea of what it
meant to just discover your purpose because it

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felt emotional. But at the time
I was working as a full commissioned salesperson

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selling self help products. And I
was on the phone with this lady who

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said, wait a second, you
know what, I can't buy anything from

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you. I don't even know my
purpose. And I just broke script and

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I said, I'm with you,
baby, I don't know my purpose either.

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And it really was a call that
represented the peak of my frustration with

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being broke, divorce, laid off
and depressed, the peak of my frustration

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of not being able to find that
which I was being told to find,

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and I wanted to know, being
a very linear thinker, is there a

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process? Is there a step by
step? Is there a linear progression that

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I can move through to first help
myself discover my purpose and perhaps help others

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find theirs too. Oh my gosh, Brian, I really understand that the

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depth of that KASMI you were talking
about. It wasn't quite that for me.

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But I do want our listeners to
recognize that so they can they can

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connect with you that you classify yourself
as being a linear thinker, that you

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thought it was going to be an
emotional journey, and that you really did

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sort of need to hit rock bottom
to get it somehow. Yeah, I

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know rock Bottom has a has a
very uncanny way of producing a lot of

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motivation to to figure your life out. Uh, and it has it's a

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great It's a great time if you're
in transition life transition, job transition,

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mental transition, where you're in a
job and you just don't like it,

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it's a great time to use that
kind of pressure, flip the script on

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that kind of pressure, and use
it to discover who you are as a

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catalyst. And it was something like
that for me to divorce helped handlely for

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me too, by the way,
Brian, So I get that that's a

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good one, right, I mean, it just works for a lot of

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us, Gabrielle. Your story mine
mine is certainly a parallel, but a

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unique one in that I had done
all the should two's and supposed to is

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where I had gone to school,
gotten the degree, gotten the job,

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went back to school because that was
the era of if you really want to

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make a difference in the marketplace,
if you really want people to take you

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seriously, you need more and more
degrees. So I kept going back to

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back to school and trying to find
that dream job, and I had landed

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it, and I was looking at
how I could make a difference. So

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I was working in politics. Turned
out that didn't help. I was working

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in the nonprofit space. I was
trying to start my own company. I

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was doing all the things that I
felt like what helped make my life have

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meaning. And I woke up one
day and realized that I was doing what

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everyone else was telling me I should
do, rather than doing the hard work

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internally to really discover who I was
and who I was supposed to help.

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Wow, that's incredibly crisp. Obviously, I think you've done a lot of

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work on yourself and shared at a
time or two. But I appreciate that

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you both have very very different stories, and that's great for our listeners to

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connect with and start to peel back
for themselves the work that we're doing here.

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In that regard to I think sometimes
you have those those moments, like

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Brian said, when you're hitting rock
box one, everything is falling apart around

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you. But sometimes there's also do
those moments, Like for myself, I

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was living this great I had this
great job, I had this great life

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from the outside, but internally there
was this agony, this question of is

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this all there is? Purpose can
look like rock bottom, but it can

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also look like that discovery purpose process
can look like rock bottom, but it

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can also look like success. I
can relate to that. That's what it

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was for me too. On the
outside things look great, but on the

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inside I was dying on the vine. I completely get that, all right.

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I have to call out Brian and
Gabrielle. What I think is so

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fantastic about your book. There's many
things that I think are fantastic, but

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this is so crisp. You distinguish
in the book why and who in your

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book incredibly powerfully, and you say
that if you want to find how to

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be motivated, ask why, And
you then go on to see if you

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want to find your purpose though,
ask who? And it's about solving a

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problem for someone what we do for
others. This is gorgeous, So say

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a little bit more about that.
Yeah, you know, there's the phrase

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and the word why in today's marketplace
of ideas, especially in the corporate space,

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gets thrown around a lot. And
you know, of course that phrase

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coming from you know the book start
with why. But why is not necessarily

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the best starting place when it comes
to discovering who you are and who you

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can help. Purpose as it relates
to living a fulfilled life as a human

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being in the world, is what
you have to help others? And if

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purpose is what you have to help
others, then the appropriate question question isn't

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why, that's a motivation question.
The appropriate question is first who am I?

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And second who can I help?
Because if purpose is what you have

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inside of you to help others,
fulfillment is the result of helping others with

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what you have, So your fulfillment
is always going to flow through your helping

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others. And why, I mean
even in cenics case, he intended that

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phrase to be in essence origin story, and origin story is one of the

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parts to your purpose. But most
people in the marketplace miss use this phrase

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why, start with why to just
say, well, my why is my

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kids or my why is taking care
of my house? And while those that

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those can be good temporary motivators,
they don't have a long term effect in

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terms of helping a lot of people
and producing a lot of lasting fulfillment in

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your life. Beautifully articulated, Brian, my goodness, both of you are

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fading in and out a little bit. I don't know if you can plug

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in your mic a little bit differently, but you kind of get a blast

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of sound. So somehow you can
modulate that that would be great. And

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by the way, I got to
call out, Brian, your accent is

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fantastic. It's very clear that of
the media work that you've done in the

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past. But it's just it's gorgeous. Thank you, Thank you so much.

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You're well all the time. I
know, right, I think you

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should keep on, Gabrielle and as
this beautiful broadcast or voice. You know,

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it's not a bad way to start
the day. Okay. So you

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we talked a little bit when we
were exchanging and talking about how to create

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this conversation, and you wanted to
talk about some common myths surrounding per What

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do you mean by common myths?
You know, there's a lot of myths

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around the subject of purpose, and
my favorite two myths to talk about is

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how purpose is very often confused with
passion, and how it's very often confused

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with the pursuit of happiness. I'll
take happiness first. There's actually a twenty

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eleven psychological study that literally shows that
people who are most focused on pursuing happiness

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are actually the least happy because they
conjure up they conjure up this big,

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beautiful blueprint in their head and it's
totally not based in reality. And when

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life doesn't match up to that blueprint, that idea of happiness, then they're

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extremely depressed, extremely anxious. So
those that actually pursue happiness and make that

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the tip of their spear, if
you will, are actually the least happy.

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The other one is confusing purpose with
passion. Oxford Dictionary says passion is

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a barely controllable emotion. And while
passion can produce motivation, it can also

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burn the house down. I mean, it can literally carry you up and

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burn the house down. That's the
prob It's like a habit. A habit

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can either build you up or destroy
you. Passion is the same way.

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And I think it's very important to
understand what purpose is is to understand what

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purpose is not. You know,
I think focus is about elimination, not

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more discipline. And the way I
get more focused on what purpose is is

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to eliminate what purpose is not.
And if you've ever wondered what purpose is,

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it's definitely not the pursuit of happiness, and it's definitely not to be

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confused with passion. Extremely well articulated, and I completely agree. Well done.

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Oh my goodness, that was a
worth the price of admission right there.

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Yeah, all right, So the
next thing I'd like to do.

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This is incredibly useful for our listeners, very tight. You distinguish in your

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book for elements to purpose discovery,
and I think it would be useful just

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to say a little bit about about
each one of them. Sure, and

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that the process of discovering your purpose, as Brian and I discovered and and

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developed, is one that we went
after because we realized everyone was saying purpose

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was important to pursue, but we
figured something that needed to have a process.

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And so as we distilled insight from
ancient philosophers and popular religions, even

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modern motivators, we found that they
all had these four elements in common.

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The first is starting with what we
call natural advantage. So natural advantage is

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the role that you tend to play. It's typically things that influence you as

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a child, where you tend to
play the role as the organizer, or

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as the recruiter, or as the
teacher as a child. The second is

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what we call acquired skills. Acquired
skills are the skills that you acquire and

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develop either through experience or through education
or work on a job, so their

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abilities that you've developed throughout your lifetime. The next is what we call pole

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passion, and pole passion is different
than just passion because pole passion is the

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problem in the world that you're made
to solve. It's what fires you up,

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it's what you want to be known
for. It's what you get excited

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about when you wake up in the
morning and what you think about when you

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go to bed at night. It's
that that that solution that you want to

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bring to the world because you existed. And finally, there's origin story,

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which Brian had mentioned. An origin
story is so powerful because it's the moment

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that most shaped your perspective. Oftentimes, that moment has happened, usually before

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the age of eighteen, and that
moment could be a trauma in your life,

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it could be a failure that you
experienced, it could be a loss,

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but it's a moment that's very distinct
that before that moment happens, you

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are one way, and then after
that moment happened, you were distinctly different.

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And what's so powerful about these four
elements when they come together to deliver

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your purpose factor what's so powerful is
that they all come together in alignment and

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help give so much clarity about who
you are and how you can use your

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life to help out others. Gorgeous
crisp, just like the book. All

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right, So for this next question, it's a little bit different, but

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I find it it's an important philosophical
perspective to situate for our listeners as we

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talk about this, because I'm guessing
some of the listeners are probably scratching the

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head like, yeah, this all
sounds interesting, but the butt piece of

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it is huge. I found this
to be so brilliant and so true.

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And you say in your book we
all have jobs, wastelines, and love

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lives we want that we want Why
because if we wanted something different, we

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would have acted to change it.
This is so important because it's pertinent to

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our conversation. But if one of
you or both of you could speak to

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that, I'd like to hear your
perspective. Look, where we are is

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where we are. What we have
is what we have, and the choices

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we made are the choices we made. And I think that's a tough truth.

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We all have the jobs, wastelines
and love lives that we want It's

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a tough truth because our current present
reality and circumstances reflect the choices that we

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made or didn't make, and if
we wanted something different, we would have

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acted to change it. And what
we mean by that is that there's a

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distinct difference between making a real decision
and a fake decision to change. A

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real decision is one in what you
are willing to go through, the sacrifice,

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through the pain, put in the
effort, and put what was the

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former you behind you. A fake
decision is where you say things like I

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should change, I could change,
I want to change, But behind your

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back you're crossing your finger saying,
but if I want to take that cake

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out of the freezer, sounds like
a good idea, right, Like there's

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always the backup plan to go back
to the old way of doing things.

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That's the difference between a fake decision
and a real decision. But a real

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decision is one in which you are
willing to push past the resistance and get

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past even the excitement of making that
change and make a real decision for the

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future, for your life and what
will become your new identity when you take

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on your purpose. I think that's
so important to situate. Brian, thank

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you for saying it as crisply issue
as you are. Both of you are

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very crisp and eloquent and how you
speak that I wanted to position early on

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in the conversation because I do want
to I want to be able to have

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listeners leaning in for the prospect of
change and transformation for themselves. So perfectly

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distinguished on that, let's go first
break. I'm your host, Elise Cortez

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Grenier with Gabrielle Bouchet and Brian Bouchet, co founders of the Purpose Company.

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Each have authored numerous books and are
soon to release their jointly author book called

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The Purpose Factor, Extreme Clarity for
Why You're here and What to Do about

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It. They joined us today from
Dallas, Texas. We've been talking a

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little bit about some of how they
found their purpose, some of the elements

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of their book. After the raak, we'll get you in the conversation.

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Stay with us. We'll be right
back. Doctor Elise Cortes is a management

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consultant specializing in meaning and purpose.
An inspirational speaker and author, she helps

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companies visioneer for greater purpose among stakeholders
and develop purpose inspired leadership and meaning infused

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cultures that elevate fulfillment, performance,
and commitment within the workforce. To learn

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more or to invite Elise to speak
to your organization, please visit her at

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elisecortes dot com. Let's talk about
how to get your employees working on purpose.

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This is working on Purpose with doctor
Elise Cortes. To reach our program

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today or open a conversation with Alise, send an email to a lease Alise

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at eleascortes dot com. Now back
to working on Purpose. Thanks for staying

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with us, and welcome back to
working on purpose if you're just joining us.

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My guests our Gabrielle Bouchet and Brian
Bouchet, co founders of the Purpose

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Company. They have recently co authored
the book The Purpose Factor, Extreme Clarity

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for why You're here and what to
do about it. I'm your host,

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Alise Cortes. So you started to
talk about this before, Brian, but

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I think it bears it bears saying
a little bit more from a different angle.

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So you say, in a world
obsessed with happiness, this is so

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clarifying. Happiness is not about having
what you want, but wanting what you

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have. And then you go on
to say that happiness is not about getting

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what we want, but giving what
we have. We say a bit more

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about that. I think today's generation, and I don't mean just millennials or

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gen Z, I mean generation as
everybody who's living right now has an obsessive

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focus on this idea of the pursuit
of happiness. And the problem with pursuing

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happiness is it's usually about us and
not others. But the problem with that

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is that you're actually robbing yourself from
that chief source of real fulfillment, which

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is taking what you have inside of
you, your purpose and helping others in

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some tangible, transformational way. And
that first one, happiness is not about

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having what you want, but wanting
what you have your purpose. It's like

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a block of marble. It already
exists, it's already inside of you,

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and you need to just take a
hammer and a chisel and start to pull

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away all of the debris that is
clouding you from discovering your purpose because you

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actually have inside of you the ability
to experience true happiness, which is really

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fulfillment, by taking what you have
and getting out there and helping others.

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It's not about getting I mean,
I think a lot of us have experienced

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financial success to such a degree where
we can kind of have an experience pretty

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much anything we want. You know, we live in America, and we

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have access to a lot of things, materialism and all that stuff. But

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eventually you realize that just getting getting
getting getting will eventually not get you anywhere.

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And the only thing that's going to
give you something lasting and something deep

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is giving and giving to others with
this expectation of nothing in return. I

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want to acknowledge that both of you
are such fantastic thinkers and so crisp,

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and how you are delivering your thoughts
it's beautiful and so listeners. What I

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want to distinguish what I heard is
that happiness is it's about us, it's

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about others. And therefore, there
I can see why this is so ineffective

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that you gave me something profound there, Brian, thank you, thank you.

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Yeah, you're welcome. So I
definitely agree with your position that you

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say in the book. You say, when you know your purpose, you

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become an influencer. Completely agree,
and it's been true for me. But

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why you know your purpose, It's
as if you have this permission to be

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able to finally be yourself there are
a lot of folks who suffer from imposter

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syndrome, feeling like they're not really
in a position that they should be in,

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or if someone really knew my true
story, or if anyone really knew

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that I didn't really know what I
was doing, And that imposter syndrome oftentimes

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happens because you're questioning who we are
and how we're truly helping other people.

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But when you know your purpose,
it becomes this platform to influence others.

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It's been said many times, and
I know John Maxwell is one of kind

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of the chief proponents of the definition
of leadership is simply saying leadership is influence,

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and the same is true when it
comes to using your purpose. When

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you know your purpose, you can't
help but influence others. And in a

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society and a day and an age
where many people are looking for platforms to

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influence on social media, on putting
their brand out there and marketing, everyone's

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trying to have a platform of influence. But the closer you get to your

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purpose, the more you are transformed
went into an influencer because you're using what

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you have to help other people.
When people are helped with what you uniquely

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bring to the table. They are
transformed. There's an A to B experience.

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Before they met you, you were
one way, and then after they

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met you, they were a completely
different way. And that transformation is the

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definition of influence, of being able
to change hearts, change minds, and

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improve the way that other people see
the world and experience the world. Gorgeous,

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Gabrielle. And don't we all want
to do that, listeners. Isn't

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that all put what we're up to? That's just says it so well,

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all right. I was also intrigued. You and I talked about this at

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the beginning, Gabrielle, when we
first were chatting about coming on air,

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and you said, you told me
about the seven to one or seven to

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one rule. However you say that, and I'm very intrigued. I read

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about in the book, but if
you could distinguish it for our listeners.

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Absolutely this happened to me. I
was. I finished, finished up eulogizing

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my grandmother on my dad's side,
who passed away long battle the form of

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Parkinson's, and putting together her eulogy
really made me question and ask myself,

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what is the value of my life? What is the value of my time?

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And how much time do I really
have? And one of the questions

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that crossed my mind when I was
pinning this was how long does it take

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me to live just one percent of
my life? If I lived to the

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average age that someone lives in America
seventy eight years old? And the truth

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was a bit sobering that one percent
actually equals seven months. When I discovered

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that, it struck me right between
the eyes. I mean, it made

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me think, how did I use
the last seven months and how will I

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use the next seven months? And
it wasn't just this tool of credit accountability

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if you will. It became this
focusing filter that allowed me to when opportunity

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presented itself, it made me ask, is this related to my purpose?

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If not, then the answer no. If it is, then the answer

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is yes. But it brought incredible
accountability and incredible clarity to decision making.

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And I think it's really good for
all of us to put in perspective that

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we're living life on a closed ended
timeline. No matter how old you are,

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this is a closed ended proposition.
You know, Brian, I had

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the good fortune a couple of years
ago of having an undertaker on the show.

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She had asked to come on,
and at first I said, no,

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I'm not doing death. I don't
do death. I do purpose and

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passion, inspiration. That's not my
camp. And then I completely got it.

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Wait a minute, she's the most
qualified person to help us understand how

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our sure death fires urgency, and
I completely see that it really does.

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And honestly, if you're under the
age of thirty or in your thirties,

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you know, no matter where you
are in that timeline, let this speak

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to you. And it's not something
I mean negatively, it's like, well,

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seven months equals one percent, get
to work. No, this is

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a positive motivator that every morning that
I wake up, I'm asking myself,

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this is going to be a component
of my next seven months. What am

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I going to do with this?
What race am I going to run today?

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What person am I going to help
today? That's the idea behind the

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seven to one principle. It's to
get you to think that life is a

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closed end in proposition and you only
have so much time, and you've got

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to make the most of every single
one percent, right, because we do

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not know when is the final date? When does the final curtain come down?

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That's exactly right, So the intentionality
piece behind that is what really strikes

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me. Yeah, it does.
It's it's it's insane. It's it's insane.

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I mean, even if you live
to eighty eight, it's only eight

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months, you know. So it's
you know, if you really just look

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at the calculation it you know,
if you're ninety eight years old, it's

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nine months. But at the same
time, it's less than ten months,

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it's less than a year, equals
one percent of your productive life. And

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that should bring a sobering reality to
everybody to find out who they are and

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who they're mental help, agreed.
I presence the same thing in my work,

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agreed. Okay, So I think
it would help our listeners just a

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little bit. I'm not going to
go and ask you to go into a

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lot of detail, but just to
give them some further connection to your beautiful

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work. You talk about five types
of natural advantage. Will you say a

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little bit about some of them or
all of them? So we start with

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natural advantage because natural advantage is the
role that you tend to play. It's

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a role that you tend to play
in your family and your group of friends,

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and every job that you've had.
You'll start to notice that there's a

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pattern that's developed that you tend to
always be that person, that guy,

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that girl in your group of friends. And so we've actually developed some category,

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some types to be able to help
people identify what role they tend to

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play. So one of them is
the builder. Builders organize people, and

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so they're looking at how can we
start something. They're the instigators, the

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entrepreneurs, the one who are thinking
of new things, who get really excited

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at liftoff, the launch of a
new idea. There's also the truth teller.

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True tellers are always asking and why
why is it this way? Why

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isn't it that way? They want
to get down to the truth of the

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matter. They are unafraid of challenging
the status quo and find so much joy

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in being able to get down to
what's really going on. The third group

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is the teacher. Teachers love explaining
things. They're focused on the how they

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want to absorb as much information they
can as so that they can quickly turn

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around and help other people understand new
information. The fourth group are what we

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call the overseers. They're organizing things, so they're looking at how to keep

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things nice and clean. They're looking
at how other people can be taken care

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of. They're extremely compassionate and want
to make sure others are taken care of.

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And the final group is the recruiter. So they're that sales person.

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They're constantly getting people on their side
of things, They're winning people over.

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They're the ones who are obsessed with
a new brand, or a new idea,

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or a new person that comes across
their path. And so each of

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these unique types. You start to
dip some of these patterns early in life.

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And we have people start with natural
advantage because many students go through our

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program, they'll read our book,
they'll listen to us, and they'll say,

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what should I study? Start with
natural advantage if you're wondering, Hey,

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I'm kind of midlife, I want
to know what's next? What am

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I naturally good at? Focused on
natural advantage, So we really want to

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turn people's eyes towards what role do
you tend to play? Because that's where

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you're going to find the most joy, the most fulfillment, and the most

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opportunity to be able to use your
purpose. Found that very useful. I

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think the way that you classify information
to give people access to discovering their purpose

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and who they're going to help.
I think it's just it's incredibly useful.

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I'm very envious at how well you've
crafted that, So kudos to both of

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you. Well thank you. We
were extremely intentional and truly labored over giving

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people a plan to be able to
get extreme clarity about that purpose, because

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there's a commission to use your purpose. But if you don't have clarity on

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the end elements of your purpose and
understanding how it is not only discovered but

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use, you're going to be frustrated. You're going to be challenged to be

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able to have those moments of fulfillment
what we call fulfillment transactions. You want

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more of those, but you won't
know how unless you get that extreme clarity.

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Greed and Well said. To that
end, I wanted just to talk

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a little bit about acquired skills to
whatever extent you want to. But what

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I got from reading your book was
that you're suggesting we must identify them,

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we have to grow them, use
them to help others. But it's really

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about who you're becoming to help others
more, and that you talk about fulfillment

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requires this personal growth. Would you
say a little something about acquired skills yeah,

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absolutely. I mean, there are
certain we organize it into categories too

409
00:27:44.440 --> 00:27:47.319
inside the book in terms of types
of acquired skills. But the most important

410
00:27:47.359 --> 00:27:49.640
thing is that acquired skills come from
your life experience, your education, and

411
00:27:49.680 --> 00:27:55.400
your professional experience, and these are
the things that have equipped you to help

412
00:27:55.440 --> 00:27:57.799
others, and they also determine your
value in the marketplace. But the key

413
00:27:57.920 --> 00:28:03.519
is determining your top acquired skill,
the one that's most leverageable for you to

414
00:28:03.559 --> 00:28:08.359
help people. And the key is
to always be growing. Fulfillment requires growth

415
00:28:08.599 --> 00:28:12.200
and giving. That's critical. If
you're going to be fulfilled, you must

416
00:28:12.319 --> 00:28:17.559
grow what you have and give it
to others. So if you stop growing,

417
00:28:17.559 --> 00:28:19.319
you're going to stop being fulfilled.
And if you stop growing, you're

418
00:28:19.319 --> 00:28:22.839
not going to be able to give
all that much to others. But acquired

419
00:28:22.839 --> 00:28:29.839
skills are truly that value determination that
gives someone the ability to help someone for

420
00:28:30.039 --> 00:28:33.200
value in the marketplace. And you'll
notice very quickly, I'll just say this

421
00:28:33.279 --> 00:28:37.559
very quickly that we never talked about
natural talent, because natural talent is simply

422
00:28:38.000 --> 00:28:41.319
just an early proficiency in a skill
set. It may be at the age

423
00:28:41.319 --> 00:28:45.119
of two, age of seven,
age of eighteen, I think people overemphasize

424
00:28:45.200 --> 00:28:49.960
natural talent, and it gives people
an excuse not to grow in their skills

425
00:28:51.000 --> 00:28:55.599
and grow in their natural advantage and
almost causes them to sit back and take

426
00:28:55.640 --> 00:28:57.599
advantage of what or take for granted
what they have and kind of sit on

427
00:28:57.599 --> 00:29:03.160
the sidelines and not really use it. Wow, that opens something for me,

428
00:29:03.319 --> 00:29:06.160
Brian, and I absolutely agree with
you, and you're right, it's

429
00:29:06.160 --> 00:29:07.960
so easy to sit in here your
lords. Like, I've always been good

430
00:29:07.960 --> 00:29:10.559
at this kind of thing, And
I was just having a conversation before I

431
00:29:10.559 --> 00:29:12.559
got on air with both of you
with another friend, talking about how this

432
00:29:12.599 --> 00:29:18.839
show for me is my ongoing catalyst
for development and growth among other things.

433
00:29:18.920 --> 00:29:19.920
Right, because what do I do. I devour the book of the person

434
00:29:19.960 --> 00:29:22.839
I'm really speaking with, like yours, and then we converse over it.

435
00:29:22.880 --> 00:29:27.519
So it's like my ongoing university.
Yeah. Now, it's nothing like live

436
00:29:27.640 --> 00:29:32.000
radio to grow you, that's for
sure. I love it. I love

437
00:29:32.039 --> 00:29:33.680
it. And on that note,
let's grab our last break. I'm Elise

438
00:29:33.759 --> 00:29:37.680
Cortez, your host. We are
in the air with Gabrielle Bouchet and Brian

439
00:29:37.720 --> 00:29:41.400
Bouchet, co founders of The Purpose
Company. Each have authored numerous books and

440
00:29:41.440 --> 00:29:45.160
are soon to release their jointly authored
book called The Purpose Factor, Extreme Clarity

441
00:29:45.160 --> 00:29:47.799
for why You're here and what to
do about It. To join us today

442
00:29:47.799 --> 00:29:49.839
from Dallas. After the break,
we're going to talk about the application of

443
00:29:49.880 --> 00:29:53.839
purpose. Stay with us, we'll
be right back. Doctor Release Cortes is

444
00:29:53.880 --> 00:30:00.400
a management consultant specializing in meaning and
purpose. An inspirational speaker and author,

445
00:30:00.720 --> 00:30:07.319
she helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership and

446
00:30:07.559 --> 00:30:12.559
meaning infused cultures that elevate fulfillment,
performance, and commitment within the workforce.

447
00:30:14.119 --> 00:30:18.480
To learn more or to invite Elise
to speak to your organization, please visit

448
00:30:18.519 --> 00:30:22.240
her at elisecortes dot com. Let's
talk about how to get your employees working

449
00:30:22.279 --> 00:30:33.759
on purpose. This is Working on
Purpose with doctor Elise Cortes. To reach

450
00:30:33.799 --> 00:30:38.440
our program today or open a conversation
with Elise, send an email to Elise

451
00:30:40.000 --> 00:30:48.720
Alise at elisecortes dot com. Now
back to working on Purpose. Thanks for

452
00:30:48.759 --> 00:30:51.359
staying with us, and welcome back
to working on Purpose. If you're just

453
00:30:51.400 --> 00:30:55.279
tuning in. My guests are Brian
Bouche and Gabrielle Bouchet, co founders of

454
00:30:55.319 --> 00:30:57.839
the Purpose Company. They have recently
co authored the book The Purpose Factor,

455
00:30:57.920 --> 00:31:00.880
Extreme Clarity for why You're here and
what to do about it. I'm your

456
00:31:00.880 --> 00:31:04.960
host, Alis Cortez, So for
this next bit here, I want to

457
00:31:04.960 --> 00:31:07.599
get more into the application piece.
But before we do, there's a couple

458
00:31:07.640 --> 00:31:10.960
of things that I wanted to clarify
for our listeners that I think are just

459
00:31:10.960 --> 00:31:14.599
stupendous. And I find this so
true for the work that I do too.

460
00:31:14.640 --> 00:31:18.440
But you have I love your unique
phrase of pole passion. So you

461
00:31:18.519 --> 00:31:21.599
say that often our pole passion was
there all along. We simply just didn't

462
00:31:21.640 --> 00:31:25.079
notice it or have the worst to
describe it. Completely agree, and it

463
00:31:25.119 --> 00:31:27.359
was something that was pulling us,
but we never allowed ourselves to pursue it.

464
00:31:27.920 --> 00:31:32.240
Can you say more about this or
share something that helps us better understand?

465
00:31:33.400 --> 00:31:40.039
Pole passion is an element of your
purpose and we put it squarely in

466
00:31:40.079 --> 00:31:42.519
the middle because you can't start with
passion, but you can't end with passion.

467
00:31:44.000 --> 00:31:47.920
And passion is such an incredible part
of finding and using your purpose,

468
00:31:47.960 --> 00:31:52.079
but it can't be the only thing. Why we call it pole passion because

469
00:31:52.240 --> 00:31:53.920
pole passion is the problem and the
world that you want to solve. It's

470
00:31:53.960 --> 00:31:57.759
what pulls you, it's what motivates
you. It makes you push harder,

471
00:31:57.839 --> 00:32:05.079
go farther, question more. And
this idea of pole passion being there all

472
00:32:05.119 --> 00:32:07.720
along is something that we've noticed with
many of the folks that we worked with.

473
00:32:08.039 --> 00:32:12.319
We were working with an is surgeon, for example, who thought that

474
00:32:12.400 --> 00:32:19.079
he needed to spend his retirement ear
starting a nonprofit and traveling around the world,

475
00:32:19.119 --> 00:32:22.599
and he wasn't quite there yet.
And so in the meantime, he

476
00:32:22.640 --> 00:32:25.960
found the small pea passions, the
hobbies, He became a pilot, he

477
00:32:27.839 --> 00:32:31.039
started working out more, he was
doing all the things to keep himself occupied

478
00:32:31.119 --> 00:32:36.200
until his real passion he had time
for. But throughout this process he discovered

479
00:32:36.200 --> 00:32:40.039
that his pole passion was actually helping
the people who were coming into his office

480
00:32:40.039 --> 00:32:45.640
every single day. He recognized that
he was a problem solver, focusing on

481
00:32:45.920 --> 00:32:50.319
the specific needs of those people who
were in his office and getting that clarity

482
00:32:50.359 --> 00:32:53.039
on how he was able to use
each element of his purpose factor. He

483
00:32:53.119 --> 00:32:58.960
recognized that all along, hidden right
and plain sight, he had his purpose

484
00:32:59.119 --> 00:33:02.880
right in front of him. And
I think sometimes we want to have a

485
00:33:04.000 --> 00:33:08.359
romantic view of how we're going to
find our pole passion that there's this this

486
00:33:08.720 --> 00:33:14.440
fantastical view of this amazing moment,
like Brian said, the sunset, the

487
00:33:14.519 --> 00:33:17.200
moment, the yoda in our life
that shows us what we're supposed to do

488
00:33:17.279 --> 00:33:21.640
and where we're supposed to go,
but it doesn't happen for many of us.

489
00:33:22.039 --> 00:33:24.359
And so focusing on what's right in
front of you, what's that problem

490
00:33:24.400 --> 00:33:28.400
in the world that you want to
solve. It doesn't necessarily have to be

491
00:33:28.519 --> 00:33:31.759
what we call the miss America answers, like world peace and solving these major

492
00:33:31.759 --> 00:33:37.440
world problems. Sometimes it's just,
you know, improving the Internet bandwidth of

493
00:33:37.799 --> 00:33:42.279
a community, or sometimes it's making
people laugh and keeping people entertained, or

494
00:33:42.319 --> 00:33:45.680
improving a widget. A problem in
the world that you want to solve can

495
00:33:45.720 --> 00:33:50.319
be big, but it also can
be extremely small. That's so helpful,

496
00:33:50.319 --> 00:33:53.480
And you're right. I think people
have this this fantastical notion that it's going

497
00:33:53.519 --> 00:33:57.519
to be like, you know,
the angels are going to sing and all

498
00:33:57.519 --> 00:33:59.839
these amazing things are going to happen, and that's what it takes to line

499
00:33:59.839 --> 00:34:02.839
all up to realize our purpose.
So I appreciate that it might just be

500
00:34:02.920 --> 00:34:06.519
right there in front of front of
you, and you could have been doing

501
00:34:06.519 --> 00:34:10.199
it for quite some time but didn't
see it as purpose exactly, gorgeous.

502
00:34:12.039 --> 00:34:14.360
I want to monitor time here because
there's a couple questions. I want to

503
00:34:14.400 --> 00:34:16.119
make sure and get in. Let's
do this. I want to talk a

504
00:34:16.119 --> 00:34:19.719
little bit more. You did already
say something about this earlier, Gabriell.

505
00:34:19.760 --> 00:34:21.920
And I don't know if you want
to weigh into, Brian, but this

506
00:34:22.039 --> 00:34:27.079
is such an important thing to distinguish
that help equals transformation in those we serve.

507
00:34:27.199 --> 00:34:30.719
Will you say a little bit more
about that? Yes, purpose is

508
00:34:30.719 --> 00:34:34.679
what you have to help others and
keyword help, but what is help?

509
00:34:35.199 --> 00:34:39.440
Well, the marketplace has people in
it, and people have problems and problems

510
00:34:39.519 --> 00:34:45.119
need solutions, and our goal is
to use exactly and precisely what's inside of

511
00:34:45.159 --> 00:34:49.960
us to create solutions to those problems
for those people. And the best way

512
00:34:49.960 --> 00:34:52.760
that we can do that, to
ensure that we've done that, is to

513
00:34:52.760 --> 00:34:57.400
bring about a transformation. If you've
ever seen a workout infomercial, you've already

514
00:34:57.400 --> 00:35:00.159
seen this. When you see a
workout infomercial, it's one hour, it's

515
00:35:00.239 --> 00:35:05.920
five minutes of information, and you
know, fifty five minutes of testimonials because

516
00:35:05.960 --> 00:35:08.320
those testimonials show you a guy that
had no abs and then he has abs,

517
00:35:08.639 --> 00:35:13.000
and there's a whole bunch of awkward
actors, you know, sweating on

518
00:35:13.039 --> 00:35:16.079
the workout equipment and still smiling and
all of that. But the key component

519
00:35:16.119 --> 00:35:22.639
of the commercial is a transformation,
and transformation is truly, truly powerful.

520
00:35:22.679 --> 00:35:27.000
In fact, it's what is the
cornerstone of word of mouth for a product.

521
00:35:27.480 --> 00:35:30.719
If you get a transformation, you
can't help but share it with somebody

522
00:35:30.719 --> 00:35:34.039
else. And if you're looking to
be a successful brand or a company,

523
00:35:34.280 --> 00:35:38.679
or a personality or a speaker,
if you provide transformation in the minds of

524
00:35:38.760 --> 00:35:43.000
the people that you're meant to serve, if you'll do that, you really

525
00:35:43.079 --> 00:35:46.119
will have to lock the doors to
keep people away from your brand. And

526
00:35:46.360 --> 00:35:50.320
it's going to become very palpable what
you do for people, and people are

527
00:35:50.360 --> 00:35:53.800
going to be inclined to share it
and inclined to talk about it. I

528
00:35:53.840 --> 00:35:57.480
love that, all right, that's
it. We're on the street word of

529
00:35:57.519 --> 00:35:59.559
mouth. I love that and the
way you said it too, Brian,

530
00:36:00.119 --> 00:36:02.079
just to be able to get access
to that, right, if somebody has

531
00:36:02.119 --> 00:36:06.280
been transformed, You're right, why
wouldn't you want to share that you could

532
00:36:06.320 --> 00:36:10.079
not share that exactly. And that's
the that's the point is that you know

533
00:36:10.159 --> 00:36:15.000
a lot of brands and companies out
there that are struggling. They're not struggling

534
00:36:15.039 --> 00:36:17.280
because you know, the economy or
anything like that. What they're struggling with

535
00:36:17.440 --> 00:36:22.639
is to provide an actual transformation for
people. Actual transformation, you won't have

536
00:36:22.679 --> 00:36:27.960
revenue problems. That's just that's just
the critical bottom line truth is that so

537
00:36:28.039 --> 00:36:31.079
many people are distracted by what's my
marketing strategy, what's our ramp up strategy,

538
00:36:31.079 --> 00:36:32.840
how do we get funded, how
do we do all this stuff?

539
00:36:34.119 --> 00:36:37.400
But if they'd never managed to create
like a proof of concept for the actual

540
00:36:37.480 --> 00:36:42.360
transformation that they are meant to provide, all the strategy in the world doesn't

541
00:36:42.360 --> 00:36:45.159
matter. Mm hmmm, I'm great, beautiful, And you know what it

542
00:36:45.159 --> 00:36:47.679
occurred to me, I was,
was, I think we should probably say

543
00:36:47.679 --> 00:36:52.119
a little bit more about origin stories
because I'm guessing some of the listeners really

544
00:36:52.159 --> 00:36:54.960
don't know what we mean by that. It's hard for them to get their

545
00:36:55.159 --> 00:37:00.679
head around that. So you talk
about that that they they generally happened before

546
00:37:01.000 --> 00:37:05.119
the age of eighteen. I think
you said, can one of you share

547
00:37:05.199 --> 00:37:09.000
more, maybe give an example or
a story of that absolutely to your origin

548
00:37:09.039 --> 00:37:14.039
story, is that moment that has
most shaped your perspective. And so again

549
00:37:14.039 --> 00:37:17.440
there are five types of origin stories
as well. They could include anything from

550
00:37:17.519 --> 00:37:23.039
a trauma that happened. So perhaps
there was a physical trauma or a sexual

551
00:37:23.079 --> 00:37:29.199
trauma that happened before the age of
eighteen, where before that event you saw

552
00:37:29.320 --> 00:37:32.199
the world one way and then afterwards
you saw the world very very differently.

553
00:37:32.840 --> 00:37:39.159
That trauma could be a parent's divorce. There's also to an example of a

554
00:37:39.199 --> 00:37:44.840
loss overcomer story and someone who's experienced
a loss. It could be a divorce,

555
00:37:45.000 --> 00:37:49.000
it could be a bankruptcy, it
could be someone very close to them

556
00:37:49.400 --> 00:37:53.519
who's passed away. And what we
found was as people started to go into

557
00:37:53.559 --> 00:38:00.320
their origin story recognizing that there were
these moments that not only shaped the way

558
00:38:00.320 --> 00:38:04.880
they see the world, it's also
to the way that they see themselves an

559
00:38:04.880 --> 00:38:08.679
origin story. Where as humans,
we're obsessed with stories. Even when we're

560
00:38:08.719 --> 00:38:13.920
sleeping, we're telling ourselves stories.
What we found was when we started to

561
00:38:13.960 --> 00:38:19.000
help people identify that moment in the
world in their past that most shaped them.

562
00:38:19.000 --> 00:38:22.559
It could have been parent yelling at
them saying that you're no good at

563
00:38:22.559 --> 00:38:25.280
this, or it could have been
you know, parents who have said,

564
00:38:25.440 --> 00:38:30.280
you know, you're not going to
amount to anything. Those moments become cemented

565
00:38:30.360 --> 00:38:37.440
in our brains that cause us to
either question ourselves and cause us to hold

566
00:38:37.480 --> 00:38:42.239
back on on really pursuing what we
have to help other people. And unlocking

567
00:38:42.280 --> 00:38:46.760
your origin story is such a powerful
permission point for people when they recognize that

568
00:38:47.000 --> 00:38:52.519
everything that has happened to you has
actually happened for you, and to turn

569
00:38:52.679 --> 00:38:58.840
that bitterness of that terrible event and
that hardship into something that you can then

570
00:38:59.000 --> 00:39:02.559
use to be able to help someone
else overcome. That's when power comes to

571
00:39:02.880 --> 00:39:07.440
actually using your purpose. That was
very helpful, Gabrielle, and definitely built

572
00:39:07.480 --> 00:39:10.000
on what you said before. I
think it gives our listeners just much more

573
00:39:10.039 --> 00:39:14.800
access to what an origin story is
and maybe start to think about how to

574
00:39:14.840 --> 00:39:20.000
find their own perfect Okay, now
let's talk about how can we apply purpose?

575
00:39:20.039 --> 00:39:22.280
Can you say a couple things.
I don't know how you want to

576
00:39:22.320 --> 00:39:24.159
do it, but I just want
to help our listeners to understand how can

577
00:39:24.239 --> 00:39:30.199
purpose be applied? This is the
big miss of the entire purpose motivation industry.

578
00:39:30.599 --> 00:39:36.119
In that there's a huge focus on
the emotional discovery component of finding your

579
00:39:36.119 --> 00:39:38.840
purpose, but a huge gap and
a missing piece when it comes to applying

580
00:39:38.840 --> 00:39:44.719
your purpose to the marketplace and helping
other people and experiencing fulfillment. But at

581
00:39:44.719 --> 00:39:46.679
the end of the day, it
comes down to three things. Once you

582
00:39:46.719 --> 00:39:51.519
discover your exact purpose, it's three
things. First, you need to focus

583
00:39:51.559 --> 00:39:55.480
on what group of people are you
best fit to help? That's the first

584
00:39:55.559 --> 00:40:00.519
question. The second question is what
problem do the those people have that you're

585
00:40:00.519 --> 00:40:04.440
best equipped to solve? And then
of course what's the solution. But you

586
00:40:04.519 --> 00:40:07.519
have to take people first, because
there are no problems without people, and

587
00:40:07.559 --> 00:40:10.039
there are no solutions where there are
no problems. So that's how you get

588
00:40:10.119 --> 00:40:15.039
practical about how you help people.
And this and again like this is the

589
00:40:15.039 --> 00:40:17.360
big miss when it comes to motivation. There's a lot of you know,

590
00:40:17.400 --> 00:40:23.000
discover yourself, find yourself, find
your purpose, motivational mantras, inspirational music.

591
00:40:23.280 --> 00:40:27.360
But at the end of the day, most of the industry misses this

592
00:40:27.760 --> 00:40:30.000
practical piece, this how do you
go out there and do it? Piece.

593
00:40:30.119 --> 00:40:35.320
And when we set out to write
the Purpose Factor, this was going

594
00:40:35.360 --> 00:40:38.760
to be the distinguishing principle in terms
of what we were offering was that we

595
00:40:38.760 --> 00:40:43.119
were going to go the extra mile
and we were going to help people discover

596
00:40:43.239 --> 00:40:45.599
how to use it, and then
third go even further help people at the

597
00:40:45.599 --> 00:40:51.840
brain science level destroy the mindsets that
hold them back from actually taking action.

598
00:40:52.599 --> 00:40:55.320
That is so powerful, Brian,
as you know, and I really appreciate

599
00:40:55.400 --> 00:40:59.639
that, because you're right, there
is so much talk about the emotional piece

600
00:40:59.679 --> 00:41:01.440
of just covering purpose and how great
it feels and how good it is for

601
00:41:01.480 --> 00:41:06.639
you, et cetera, but the
practical piece is missing. It is it

602
00:41:06.679 --> 00:41:09.960
is the biggest miss so far to
day when it comes to the purpose space,

603
00:41:10.039 --> 00:41:14.039
if you will, and I think
it leaves a lot of people actually

604
00:41:14.039 --> 00:41:15.760
more depressed, and they sort of
remember we said those who seek happiness are

605
00:41:15.800 --> 00:41:20.440
actually the most depressed compared to those
who don't. You know, if you

606
00:41:20.559 --> 00:41:23.360
only find your purpose but never use
your purpose, you actually might be more

607
00:41:23.400 --> 00:41:28.000
depressed than when you start it,
because there's nothing worse than to know what

608
00:41:28.039 --> 00:41:30.840
you're supposed to do but not actually
do it or know how to do it,

609
00:41:30.880 --> 00:41:32.880
and it can leave you in a
really bad place. In fact,

610
00:41:34.159 --> 00:41:36.519
you know, to only know your
purpose and not use your purpose. It

611
00:41:36.679 --> 00:41:42.480
ignorance is bliss might be better actually
than that circumstance. I completely agree with

612
00:41:42.519 --> 00:41:45.480
that, Brian. Right. I
can't imagine being more frustrated with your life

613
00:41:45.519 --> 00:41:47.960
and your world if you know your
purpose and you're not using it. I

614
00:41:50.119 --> 00:41:52.679
think there's to a certain extent,
I probably have experienced that before I got

615
00:41:52.679 --> 00:41:54.400
divorced. I think I was a
little bit in that camp, but I

616
00:41:54.480 --> 00:42:00.000
wasn't completely centered on my purpose,
but I was. I was had enough

617
00:42:00.079 --> 00:42:01.880
access to it, and I knew
I wasn't doing it and it wasn't using

618
00:42:01.920 --> 00:42:06.480
it, and I hated myself for
it. Yeah. It's agonizing, and

619
00:42:06.800 --> 00:42:09.159
it was find a way to take
action. Yeah, it was agonizing,

620
00:42:10.639 --> 00:42:15.960
all right. So I appreciate what
you said in the book here about you

621
00:42:15.960 --> 00:42:20.159
say your purpose factor is your priority. And you say, and I think

622
00:42:20.199 --> 00:42:22.880
you said this before, Brian,
but anything that does not support that does

623
00:42:22.920 --> 00:42:27.400
not belong on your agenda. So
powerful, So Crisp SayMore. Yeah,

624
00:42:27.480 --> 00:42:30.079
No, for me, there's got
to be a one degree connection here.

625
00:42:30.159 --> 00:42:34.760
There's got to be a one degree
connection. Anytime I've ever presented or we're

626
00:42:34.760 --> 00:42:38.239
ever presented with opportunities, we have
to ask that one degree question in the

627
00:42:38.480 --> 00:42:44.119
short term, near term at the
most the medium term, is this opportunity

628
00:42:44.159 --> 00:42:49.199
connected to being able to take more
action and help more people. If there

629
00:42:49.280 --> 00:42:53.639
isn't one degree connection or the likelihood
of a one degree connection soon, we

630
00:42:53.760 --> 00:42:58.000
tend to avoid it because it's not
just your priority. Your purpose is not

631
00:42:58.039 --> 00:43:00.280
just your priority. It's your duty. You know, we all have duties.

632
00:43:00.280 --> 00:43:02.119
Take care of our house, take
care of our families, take care

633
00:43:02.159 --> 00:43:07.000
of our bills. That's the minimum
duty. The maximum duty is to take

634
00:43:07.039 --> 00:43:09.719
what you have, get out there
and help people, because it is only

635
00:43:09.760 --> 00:43:15.119
then you'll experience fulfillment. So it's
both priority and duty. And for us,

636
00:43:15.559 --> 00:43:19.159
there's a very clear distinction as to
whether or not to even take on

637
00:43:19.239 --> 00:43:22.639
a project or a task or a
goal if it has no degree connection to

638
00:43:22.880 --> 00:43:25.440
our purpose. And that goes back
to what we said before, Brian,

639
00:43:25.519 --> 00:43:30.119
right, the seven to one rule, right, so that there's an intentionality,

640
00:43:30.159 --> 00:43:35.199
there's the idea of really maximizing your
time, your effort, your motivation.

641
00:43:36.039 --> 00:43:38.199
That's exactly right. That's exactly right. And at the end of the

642
00:43:38.320 --> 00:43:42.679
day, if you were to leave
tomorrow and you wouldn't get any more time,

643
00:43:43.000 --> 00:43:45.480
what race would you run today,
what person would you help, what

644
00:43:45.559 --> 00:43:49.679
group of people would you help?
And if there's anything standing in your way

645
00:43:49.719 --> 00:43:52.559
or distracting you from that, that's
that moment of truth where you've got to

646
00:43:52.559 --> 00:43:57.280
put those things aside, albeit painfully
so, because sometimes you have to get

647
00:43:57.320 --> 00:44:00.360
rid of things we like. That's
the idea of pruning, taking off hours

648
00:44:00.400 --> 00:44:04.639
that are just okay to allow greater
flowers to grow. Yes, yes,

649
00:44:04.760 --> 00:44:07.800
yes, okay. We have a
little bit extra time here that I want

650
00:44:07.840 --> 00:44:10.320
to be able to extract from whatever
you'd like to be able to share before

651
00:44:10.320 --> 00:44:15.800
we close, Brian and or Gabrielle, what happened I'd asked so far that

652
00:44:15.840 --> 00:44:20.079
you would like to share. I
think a big component of what we've been

653
00:44:20.079 --> 00:44:24.920
able to see breakthrough those moments happen
when we help people recognize that their purpose

654
00:44:25.400 --> 00:44:30.119
is their permission. That you don't
have to wait for permission from other people.

655
00:44:30.199 --> 00:44:35.760
You don't have to wait for permission
from a platform, from a partner,

656
00:44:35.960 --> 00:44:38.760
from a degree, from a job, from an expert of certification.

657
00:44:39.400 --> 00:44:45.239
I think so often we are trained
to wait for other people to say yes,

658
00:44:45.400 --> 00:44:49.480
you are allowed to do this from
a very young age, and because

659
00:44:49.559 --> 00:44:55.559
we have this permission mindset ingrained in
us from childhood. So many times we

660
00:44:55.599 --> 00:45:00.559
reach middle age even and we're still
waiting for someone to come along and say

661
00:45:00.679 --> 00:45:04.239
you're allowed to do this. But
when you discover your purpose, and as

662
00:45:04.280 --> 00:45:07.480
Brian said, your purpose is your
duty, you are not only empowered,

663
00:45:07.719 --> 00:45:13.639
you are are permissed to be able
to break free and break through into a

664
00:45:13.679 --> 00:45:17.559
season of your life where you're fully
alive and fully fulfilled, where you're not

665
00:45:17.679 --> 00:45:22.760
just trying to gather those fulfillment transactions
whenever you can, maybe you know,

666
00:45:22.920 --> 00:45:28.079
volunteering on the weekends or sitting on
a board or trying to give to a

667
00:45:28.159 --> 00:45:30.679
charity. All of those are good. But if that's not in alignment with

668
00:45:31.119 --> 00:45:36.480
your purpose, then you're just sitting
and waiting for someone else to come along

669
00:45:36.519 --> 00:45:39.519
and say this is what you should
do or you are allowed to do something.

670
00:45:40.039 --> 00:45:44.800
So getting that extreme clarity on your
purpose, doing it now and not

671
00:45:44.960 --> 00:45:49.199
waiting for a moment of retirement or
a layoff or you know, a divorce

672
00:45:49.360 --> 00:45:53.840
or a season in your life where
things have slowed down. Rather than waiting

673
00:45:53.880 --> 00:45:59.519
for a crisis a purpose to find, you determine and decide that you know

674
00:45:59.559 --> 00:46:02.920
where you are to go that your
purpose is your duty and that you are

675
00:46:02.960 --> 00:46:07.639
empowered to be able to use it
to help as many people as you possibly

676
00:46:07.679 --> 00:46:10.519
can. No, it was a
fantastic edition. Gabrielle, thank you all.

677
00:46:10.599 --> 00:46:13.239
Right now here we are at the
end of the show. I would

678
00:46:13.239 --> 00:46:15.960
love it if maybe each of you
could say a little something in closing,

679
00:46:15.000 --> 00:46:19.840
say maybe thirty seconds seat something like
that. Yeah, I think, and

680
00:46:19.960 --> 00:46:23.199
maybe this is very appropriate for right
now, is that everybody's in transition right

681
00:46:23.239 --> 00:46:27.320
now. The economy's in transition.
Thirty plus million people are either out of

682
00:46:27.360 --> 00:46:30.360
work or furloughed, and everybody's in
some kind of job life transition or maybe

683
00:46:30.360 --> 00:46:34.039
even a mental transition where you're like, I kind of like what I do,

684
00:46:34.119 --> 00:46:37.360
but I'm kind of not liking what
I do. And if that's the

685
00:46:37.400 --> 00:46:40.039
case, there's no better time to
discover your exact purpose and figure out how

686
00:46:40.079 --> 00:46:43.519
you're going to use it, either
in your current role or how you're going

687
00:46:43.599 --> 00:46:46.440
to do something else. And I
would tell you right now, don't wait.

688
00:46:46.760 --> 00:46:52.880
Seven months goes by quickly, a
decade goes by quickly, and change

689
00:46:52.920 --> 00:46:57.400
is never convenient and it never comes
at the quote perfect time. So in

690
00:46:57.440 --> 00:47:00.400
this season, this period, this
time of transition. Now is the time

691
00:47:00.440 --> 00:47:07.960
to make that discovery beautiful and agreed
Gabrielle, Yes, it's this. You

692
00:47:07.000 --> 00:47:10.599
have the opportunity now to be able
to go deep, to discover who you

693
00:47:10.679 --> 00:47:15.000
are and to get extreme clarity again
on who you are and how you can

694
00:47:15.039 --> 00:47:19.440
help people. So don't ask the
question why focus on who? Focus on

695
00:47:19.480 --> 00:47:22.280
who you are and who you can
help. Beautiful way to finish. Brian

696
00:47:22.320 --> 00:47:25.119
and Gabrielle, thank you so very
much for being on the program of sharing

697
00:47:25.159 --> 00:47:30.639
your beautiful hearts, your soul and
your fantastic expertise. Absolute pleasure. If

698
00:47:30.679 --> 00:47:35.000
you want to learn more about Gabrielle
and Brian, start by visiting their website,

699
00:47:35.039 --> 00:47:38.559
it's purposefactor book dot com. Last
week, if you missed the live

700
00:47:38.599 --> 00:47:42.159
show, you can always catch it
be a recorded podcast. We were on

701
00:47:42.199 --> 00:47:45.719
the year with Christian Krom, a
futurist from the Netherlands and author of Humanification,

702
00:47:46.039 --> 00:47:50.559
Go Digital, Stay Human. We
talked about the opportunity we as humans

703
00:47:50.559 --> 00:47:53.760
have when we collaborate with technology to
elicit our higher human competencies in the workplace

704
00:47:53.840 --> 00:47:59.119
and usher in a bright future that
nonetheless still needs our intentional stewardship. Next

705
00:47:59.119 --> 00:48:00.639
week, we'll be on the air
with David Drake of the Moment Institute,

706
00:48:00.639 --> 00:48:05.400
talking about how to create transformative encounters
in the workplace. See you there.

707
00:48:05.400 --> 00:48:07.800
I remember that work is at least
a third of our life, So let's

708
00:48:07.800 --> 00:48:15.639
work on purpose. We hope you've
enjoyed this week's program. Be sure to

709
00:48:15.679 --> 00:48:20.880
tune in to Working on Purpose,
featuring your host, doctor Elise Cortes,

710
00:48:21.159 --> 00:48:25.280
each week on the Voice America Empowerment
Channel. Together, we'll create a world

711
00:48:25.320 --> 00:48:32.840
where business operates conscientiously, leadership inspires
impassioned performance, and employees are fulfilled in

712
00:48:32.920 --> 00:48:37.719
work that provides the meaning and purpose
they crave. See you there, Let's

713
00:48:37.920 --> 00:48:38.880
work on Purpose.