The Purpose Factor, Courtesy of the Bosche Duo

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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Working on purpose. Now. Here
is your host, doctor Elise Cortez.

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Welcome back to the Working on Purpose
Program. Thanks for tuning in again this

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week. I'm your host, doctor
Elis Cortez, joining you live from Dallas,

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Texas, which is home based for
me. If you've been tuning in

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for a while, you know this
program as a thought leadership series that enlightens

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and inspires listeners with insights from distinguished
business leaders and subject matter experts. Our

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conversations are designed to make you think, inspire you to ever reach for cultivating

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your best, and take an informed
approach toward leadership and business. Our guest

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today are Gabrielle Bouchet and Brian Bauchet, co founders of the Purpose Company,

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each of author numerous books and together
have just released their jointly author book called

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The Purpose Factor, Extreme Clarity for
Why You're here and What to Do about

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It. We'll be talking about this
new book and a few of the key

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concepts that I find really compelling that
I think we'll fundamly alter the course of

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life for the better for you if
you'll just lean in and listen generously.

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They join us today from Dallas.
Gabrielle and Brian. Welcome to Working on

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Purpose. Thanks for having us,
Thanks for having us. As I told

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you in our email exchanges, I
thoroughly enjoyed your book. I read it

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from cover to cover, as I'm
prone to do, and it's just magnificent.

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I just appreciate the content, how
well it's laid out, and just

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kudos, well, thank you,
as you know as an author yourself as

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certainly is a labor of love and
it has been a journey and we're very

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excited for it to be released this
fall. Yeah, I'm really excited for

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you. I know it's list on
Amazon and then people can pre order as

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well. Correct. Oh yeah,
perfect, perfect, Okay, Well let's

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get into it. I want to
I think it makes a ton of sense

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for our listeners to understand a bit
about you. So, prior to the

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two of you ever meeting, you
both determined that you need to discover your

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own purpose, and I'd like to
hear both your respective stories, obviously somewhat

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abbreviated. Who wants to go first, I'll take it first. My journey

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started in terms of discovery of purpose
when I was broke, divorced, laid

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off, and depressed. That's some
bullet points at the starting point. And

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I had some incredible mentors in my
life, and one of them kept telling

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me, you need to find your
purpose. Find your purpose, find your

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purpose. And it never came with
a howl. It just came with like,

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you need to go do that.
And for me, I thought that

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purpose back then was very emotional,
that I needed to drive to the top

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of a mountain discover in a sunset, hopefully it was the right sunset.

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Maybe I should go find myself in
Hawaii. I couldn't afford to do that

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at the time, so I was
very frustrated with this idea of what it

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meant to discover your purpose because it
felt emotional. But at the time I

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was working as a full commissioned salesperson
selling self help products. And I was

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on the phone with this lady who
said, wait a second, you know

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what, I can't buy anything from
you. I don't even know my purpose.

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And I just broke script and I
said, I'm with you, baby,

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I don't know my purpose either.
And it really was a call that

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represented the peak of my frustration with
being broke, divorce, laid off,

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and you know, depressed, the
peak of my frustration of not being able

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to find that which I was being
told to find, and I wanted to

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know, being a very linear thinker, is there a process? Is there

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a step by step? Is there
a linear progression that I can move through

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to first help myself discover my purpose
and perhaps help others find theirs too.

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Oh my gosh, Brian, I
really understand that the depth of that chasim

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you were talking about. It wasn't
quite that for me. But I do

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want to listeners to recognize that so
they can they can connect with you that

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you you classify yourself as being a
linear thinker, that you thought it was

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going to be an emotional journey,
and that you really did sort of need

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to hit rock bottom to get it
somehow. Yeah, I know. Rock

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Bottom has a has a very uncanny
way of producing a lot of motivation to

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figure your life out, and it
has it's a great It's a great time

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if you're in transition life transition,
job transition, mental transition, where you're

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in a job and you just don't
like it, it's a great time to

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use that kind of pressure, flip
the script on that kind of pressure,

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and use it to discover who you
are as a catalyst. And it was

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not something like that for me.
To divorce helped handily for me too,

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by the way, Brian, So
I get that, Gabrielle. That's a

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good one, right, I mean, it just works for a lot of

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us, gabriel Your story mine is
certainly a parallel, but a unique one

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in that I had done all the
should twos and supposed to is where I

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had gone to school, gotten the
degree, gotten the job, went back

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to school because that was the era
of if you really want to make a

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difference in the marketplace, if you
really want people to take you seriously,

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you need more and more degrees.
So I kept going back to back to

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school and trying to find that dream
job, and I had landed it and

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I was looking at how I could
make a difference. So I was working

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in politics. Turned out that didn't
help. I was working in the nonprofit

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space. I was, you know, trying to start my own company.

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I was doing all the things that
I felt like what helped make my life

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have meaning. And I woke up
one day and realized that I was doing

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what everyone else was telling me I
should do, rather than doing the hard

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work internally to really discover who I
was and who I was supposed to help.

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Wow, that's incredibly crisp. Obviously, I think you've done a lot

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of work on yourself and shared at
a time or two. But I appreciate

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that you both had very very different
stories, and that's great for our listeners

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to connect with and start to peel
back for themselves the work that we're doing

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here. In that regard too,
I think sometimes you have those those moments

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like Brian said, when you're hitting
rock Boy, when everything is falling apart

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around you. But sometimes there's also
two those moments, Like for myself,

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I was living this great I had
this great job, I had this great

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life from the outside, but internally
there was this agony, this question of

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is this all there is purpose can
look like rock bottom, but it can

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also look like that. That discovery
of purpose process can look like rock bottom,

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but it can also look like success. I can relate to that.

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That's what it was for me too. On the outside things look great,

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but on the inside I was dying
on the vine. I completely get that,

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all right. I have to call
out Brian and Gabrielle. What I

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think is so fantastic about your book. There's many things that I think are

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fantastic, but this is so crisp. You distinguish in the book why and

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who in your book incredibly powerfully.
And you say that if you want to

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find how to be motivated, ask
why, and then go on and see.

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If you want to find your purpose, though, ask who? And

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it's about solving a problem for someone
what we do for others. This is

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gorgeous, So say a little bit
more about that. Yeah, you know,

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there's the phrase and the word why
in today's marketplace of ideas, especially

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in the corporate space, gets thrown
around a lot. And you know,

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of course that phrase coming from you
know the books start with why, but

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why is not necessarily the best starting
place when it comes to discovering who.

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You are and who you can help. Purpose, as it relates to living

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a fulfilled life as a human being
in the world, is what you have

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to help others. And if purpose
is what you have to help others,

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then the appropriate question question isn't why, that's a motivation question. The appropriate

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question is first who am I?
And second who can I help? Because

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if purpose is what you have inside
of you to help others, fulfillment is

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the result of helping others with what
you have, So your fulfillment is always

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going to flow through your helping others. And why, I mean even in

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Cynic's case, he intended that phrase
to be in essence origin story, and

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origin story is one of the parts
to your purpose. But most people in

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the marketplace misuse this phrase why start
with why to just say, well,

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my why is my kids or my
why is taking care of my house?

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And while those that those can be
good temporary motivators, they're not. They

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don't have a long term effect in
terms of helping a lot of people and

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producing a lot of lasting fulfillment in
your life. Beautifully articulated, Brian,

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Mine goodness, both of you are
fading in and out a little bit.

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I don't know, if you can
plug in your mic a little bit differently,

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but you kind of get a blast
of sound. So somehow you can

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modulate that that that would be great. And by the way, I got

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to call out, Brian, your
accent is fantastic. It's very clear that

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of the media work that you've done
in the past. But it's just it's

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gorgeous. Thank you, Thank you
so much all the time. I know,

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right, I think you should keep
on. Gabrielle is beautiful broadcast or

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voice. You know, it's not
a bad way to start the day.

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Okay, So you we talked a
little bit when we were exchanging and talking

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about how to create this conversation,
and you wanted to talk about some commonness

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surrounding per What do you mean by
common myths? You know, there's a

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lot of myths around the subject of
purpose, and my favorite two myths to

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talk about is how purpose is very
often confused with passion, and how it's

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very often confused with the pursuit of
happiness. I'll take happiness first. There's

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actually a two eleven psychological study that
literally shows that people who are most focused

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on pursuing happiness are actually the least
happy because they conjure up, they conjure

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up this big, beautiful blueprint in
their head and it's totally not based in

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reality. And when life doesn't match
up to that blueprint, that idea of

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happiness, then they're extremely depressed,
extremely anxious. So those that actually pursue

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happiness and make that the tip of
their spear, if you will, are

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actually the least happy. The other
one is confusing purpose with passion. Oxford

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Dictionary says passion is a barely controllable
emotion. And while passion can produce motivation,

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it can also burn the house down. I mean, it can literally

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tire you up and burn the house
down. That's probably passion. It's like

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a habit. A habit can either
build you up or destroy you. Passion

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is the same way. And I
think it's very important to understand what purpose

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is is to understand what purpose is
not. You know, I think focus

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is about elimination, not more discipline. And the way I get more focused

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on what purpose is is to eliminate
what purpose is not. And if you've

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ever wondered what purpose is, it's
definitely not the pursuit of happiness, and

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it's definitely not to be confused with
passion, extremely well articulated, and I

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completely agree, well done. Oh
my goodness, that was that was worth

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the price of admission right there.
All right. So the next thing I'd

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like to do, This is incredibly
useful for our listeners, very tight.

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You distinguish in your book for elements
to purpose discovery, and I think it

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would be useful just to say a
little bit about about each one of them.

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Sure, and that the process of
discovering your purpose, as Brian and

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I discovered and and developed, is
one that we went after because we realized

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everyone was saying purpose was important to
pursue, but we figured something that needed

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to have a process. And so
as we distilled insight from ancient philosophers and

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popular religions, even modern motivators,
we found that they all had these four

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elements in common. The first is
starting with what we call natural advantage.

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So natural advantage is the role that
you tend to play. It's typically things

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that influence you as a child,
where you tend to play the role as

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the organizer, or as as the
recruiter, or as the teacher as a

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child. The second is what we
call acquired skills. Acquired skills are the

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skills that you acquire and develop either
through experience or through education or work on

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a job, so there are abilities
that you've developed throughout your lifetime. The

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next is what we call poll passion, and pole passion is different than just

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passion because poll passion is the problem
in the world that you're made to solve.

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It's what fires you up, it's
what you want to be known for.

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It's what you get excited about when
you wake up in the morning and

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what you think about when you go
about at night. It's that that solution

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that you want to bring to the
world because you existed. And finally,

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there's origin story, which Bryan had
mentioned. An Ordin's story is so powerful

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because it's the moment that most shaped
your perspective. Oftentimes, that moment has

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happened, usually before the age of
eighteen, and that moment could be a

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trauma in your life, it could
be a failure that you experienced, it

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could be a loss, but it's
a moment that's very distinct that before that

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moment happens, you are one way, and then after that moment happened,

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you were distinctly different. And what's
so powerful about these four elements when they

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come together to deliver your purpose factor. What's so powerful is that they all

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come together in alignment and help give
so much clarity about who you are and

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how you can use your life to
help out others. Gorgeous crisp, just

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like the book. All right,
So for this next question, it's a

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little bit different, but I find
it it's an important philosophical perspective to situate

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for our listeners as we talk about
this, because I'm guessing some of the

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listeners are probably scratching in the head
like, yeah, this all sounds interesting,

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but you know that the butt piece
of it is huge. I found

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this should be so brilliant and so
true. And you see in your book

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we all have jobs, wastelines and
love lives. We want that we want

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why because if we wanted something different, we would have acted to change it.

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This is so important because it's pertinent
to our conversation. But if one

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of you or both of you could
speak to that, I'd like to hear

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your perspective. Look, where we
are is where we are, What we

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have is what we have, and
the choices we made are the choices we've

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made. And I think that's a
tough truth. We all have the job's

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wastelines and love lives that we want. It's a tough truth because our current

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present reality and circumstances reflect the choices
that we made or didn't make, and

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if we wanted something different, we
would have acted to change it. And

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what we mean by that is that
there's a distinct difference between making a real

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decision and a fake decision to change. A real decision is one in which

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you are willing to go through the
sacrifice, go through the pain, put

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in the effort, and put what
was the former you behind you. A

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fake decision is where you say things
like I should change, I could change,

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I want to change, But behind
your back you're crossing your finger saying,

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but if I want to take that
cake out of the freezer, sounds

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like a good idea, right,
Like, there's always the backup plan to

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go back to the old way of
doing things. That's the difference between a

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fake decision and a real decision.
But a real decision is one in which

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you are willing to push past the
resistance and get past even the excitement of

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making that change and make a real
decision for your for the future, for

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your life and what will become your
new identity when you take on your purpose.

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I think that's so important to situate. Brian, thank you for saying

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it as crisply issue as you are. Both of you are very crisp and

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eloquent and how you speak that.
I wanted a position early on in the

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conversation because I do want to I
want to be able to have listeners leaning

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in for the prospect of change and
transformation for themselves so perfectly distinguished on that,

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let's grab first break. I'm your
host, Elise Cortez. I'm going

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to the air with Gabrielle Bouchet and
Brian Bouchet, co founders of The Purpose

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Company. Each of authored numerous books
and are soon to release their jointly author

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book called The Purpose Factor, Extreme
Clarity for why You're here and What to

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do about It. They join us
today from Dallas, Texas. We've been

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talking a little bit about some of
how they found their purpose, some of

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the elements of their book. After
the we'll catching the conversation. Stay with

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us. We'll be right back.
Doctor Release Cortez is a management consultant specializing

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in meaning and purpose, and inspirational
speaker and author. She helps companies visioneer

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for greater purpose among stakeholders and develop
purpose inspired leadership and meaning infused cultures that

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elevate fulfillment, performance, and commitment
within the workforce. To learn more or

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to invite a Lease to speak to
your organization, please visit her at a

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Lease Cortez dot com. Let's talk
about how to get your employees working on

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purpose. This is working on Purpose
with doctor Elise Cortez. To reach our

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program today or open a conversation with
Elise, send an email to Elise ali

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00:16:11.200 --> 00:16:18.360
Se at Elise Cortez dot com.
Now back to working on Purpose. Thanks

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for staying with us, and welcome
back to working on Purpose if you're just

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joining us. My guest arc Gabrielle
Bouchet and Brian Bouche, co founders of

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The Purpose Company. They have recently
co authored the book The Purpose Factor,

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Extreme Clarity for Why You're here and
what to do about It. I'm your

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host, Elise Cortez. So you
started to talk about this before, Brian,

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but I think it bears it bears
saying a little bit more from a

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different angle. So you say,
in a world obsessed with happiness, this

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is so clarifying. Happiness is not
about having what you want, but wanting

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what you have. And then you
go on to say that happiness is not

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about getting what we want, but
giving what we have. We say a

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bit more about that. I think
today's generation, and I don't mean just

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millennials or gen Z, I mean
generation as everybody who's living right now has

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an obsessive focus on this idea of
the pursuit of happiness. And the problem

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with pursuing happiness is it's usually about
us and not others. But the problem

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with that is that you're actually robbing
yourself from that chief source of real fulfillment,

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which is taking what you have inside
of you your purpose and helping others

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in some tangible, transformational way.
And that first one, happiness is not

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about having what you want, but
wanting what you have your purpose. It's

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like a block of marble. It
already exists, it's already inside of you,

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and you need to just take a
hammer and a chisel and start to

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pull away all of the debris that
is clouding you from discovering your purpose because

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you actually have inside of you the
ability to experience true happiness, which is

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really fulfillment by taking what you have
and getting out there and helping others.

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It's not about getting. I mean, I think a lot of us have

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experienced financial success to such a degree
where we can kind of have an experience

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pretty much anything we want. You
know, we live in America, and

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we have access to a lot of
things, materialism and all that stuff.

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But eventually you realize that just getting
getting getting getting will eventually not get you

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anywhere. And the only thing that's
going to give you something lasting and something

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deep is giving and giving to others
with this expectation of nothing in return.

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I want to acknowledge that both of
you are such fantastic thinkers and so crisp,

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and how you are delivering your thoughts
it's beautiful and so listeners. What

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I want to distinguish what I heard
is that happiness. It's about us,

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it's about others, And therefore,
there I can see why this is so

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ineffective that you gave me something profound
there, Brian, thank you, thank

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you. Yeah, you're welcome.
So I definitely agree with your position that

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you say in the book. You
say, when you know your purpose,

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you become an influencer. Completely agree, and it's been true for me.

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But why when you know your purpose
it says, if you have this permission

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to be able to finally be yourself. There are a lot of folks who

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suffer from imposter syndrome, feeling like
they're not really in a position that they

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should be in, or if someone
really knew my true story, or if

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anyone really knew that I didn't really
know what I was doing, and that

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imposter syndrome oftentimes happens because we're questioning
who we are and how we're truly helping

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other people. But when you know
your purpose, it becomes this platform to

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influence others. It's been said many
times, and I know John Maxwell is

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one of kind of the chief proponents
of the definition of leadership is simply saying

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leadership is influence, and the same
is true when it comes to using your

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purpose. When you know your purpose, you can't help but influence others.

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And in a society and a day
and an age where many people are looking

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for platforms to influence, on social
media, on putting their brand out there

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and marketing, everyone's trying to have
a platform of influence. But the closer

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you get to your purpose, the
more you are transformed into an influencer because

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you're using what you have to help
other people. When people are helped with

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what you uniquely bring to the table, they are transformed. There's an A

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to B experience. Before they met
you, you were one way, and

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then after they met you, they
were a completely different way. And that

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transformation is the definition of influence,
of being able to change hearts, change

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minds, and improve the way that
other people see the world and experience the

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world. Gorgeous, gabriel And don't
we all want to do that listeners?

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Isn't it all? Will put what
we're up to? That's just says it

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so well, all right. I
was also intrigued. You and I talked

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about this at the beginning, Gabrielle, when we first were chatting about coming

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on air, and you said,
you told me about the seven to one

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or seven to one rule. However
you say that, and I'm very intrigued.

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I read about in the book,
but if you could distinguish it for

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our listeners, absolutely this happened to
me. I was finished, finished up

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eulogizing my grandmother on my dad's side, who passed away long battle the form

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of Parkinson's and putting together her eulogy
really made me question and ask myself,

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what is the value of my life? What is the value of my time?

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And how much time do I really
have? And one of the questions

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that crossed my mind when I was
pinning this was how long does it take

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me to live just one percent of
my life if I lived the average age

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that someone lives in America seventy eight
years old? And the truth was a

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bit sobering that one percent actually equals
seven months. When I discovered that,

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it struck me right between the eyes. I mean, it made me think,

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how did I use the last seven
months and how will I use the

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next seven months? And it wasn't
just this tool of credibility accountability if you

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will. It became this focusing filter
that allowed me to when an opportunity presented

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itself, it made me ask is
this related to my purpose? If not,

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then the answer no. If it
is, then the answers yes.

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But it brought incredible accountability and incredible
clarity to decision making. And I think

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it's really good for all of us
to put in perspective that we're living life

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on a closed ended timeline. No
matter how old you are, this is

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a closed ended proposition. You know, Brian, I had the Good Fortune.

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A couple of years ago of having
an undertaker on the show, she

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had asked to come on, and
at first I said, no, I'm

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not doing death. I don't do
death. I do purpose in fashion inspiration.

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That's not my camp. And then
I completely got it. Wait a

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minute. She is the most qualified
person to help us understand how our sure

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death fires urgency, and I completely
see that it really does. And honestly,

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if you're under the age of thirty
or in your thirties, you know,

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no matter where you are in that
timeline, let this speak to you.

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And it's not something I mean negatively. It's like, well, seven

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months equals one percent, get to
work. No, this is a positive

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motivator that every morning that I wake
up, I'm asking myself, this is

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going to be a component of my
next seven months. What am I going

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to do with this? What race
am I going to run today? What

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person am I going to help today? That's the idea behind the seven to

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one principle. It's to get you
to think that life is a closed ended

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proposition and you only have so much
time, and you've got to make the

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most of every single one percent,
right, because we do not know when

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is the final date? When does
the final curtain come down? That's exactly

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right, So that the intentionality piece
behind that is what really strikes me.

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Yeah, I think it does.
It's it's it's insane. It's it's insane.

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I mean, even if you live
to eighty eight, it's only eight

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months, you know. So it's
yeah, you know, if you really

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just look at the calculation, it
you know, it's if you're ninety eight

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years old, it's nine months.
But at the same time, it's less

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than ten months, it's less than
a year, equals one percent of your

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productive life, and that should bring
a sobering reality to everybody to find out

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who they are and who they're mental
health, agreed. I presence the same

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thing in my work, agreed.
Okay, So I think it would help

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our listeners just a little bit.
I'm not going to go to ask you

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to go into a lot of detail, but just to give them some further

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connection to your beautiful work. You
talk about five types of natural advantage.

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Will you say a little bit about
some of them or all of them?

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So we start with natural advantage because
natural advantage is the role that you tend

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to play. It's a role that
you tend to play in your family and

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your group of friends, and every
job that you've had. You'll start to

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notice that there's a pattern that's developed
that you tend to always be that person,

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that guy, that girl, and
your group of friends. And so

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we've actually developed some categories, some
types to be able to help people identify

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what role they tend to play.
So one of them is the builder.

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Builders organize people, and so they're
looking at how can we start something.

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They're the instigators, the entrepreneurs,
the one who are thinking of new things,

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who get really excited at at liftoff, the launch of a new idea.

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There's also the truth teller. Truth
tellers are always asking and why is

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it this way? Why isn't it
that way? They want to get down

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to the truth of the matter.
They are unafraid of challenging the status quo

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and find so much joy in being
able to get down to what's really going

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on. The third group is the
teacher. Teachers love explaining things. They're

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focused on the how they want to
absorb as much information they can is so

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that they can quickly turn around and
help other people understand new information. The

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fourth group are what we call the
overseers. They're organizing things, so they're

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looking at how to keep things nice
and clean. They're looking at how other

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people can be taken care of.
They're extremely compassionate and want to make sure

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others are taken care of. And
the final group is the recruiter, so

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they're that salesperson. They're constantly getting
people on their side of things. They're

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winning people over. They're the ones
who are obsessed with a new brand,

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or a new idea, or a
new person that comes across their path.

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And so each of these unique types. You start to divi evelop some of

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these patterns early in life. And
we have people start with natural advantage because

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many students go through our program,
they'll read our book, they'll listen to

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us, and they'll say, what
should I study? Start with natural advantage

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if you're wondering, Hey, I'm
kind of midlife, I want to know

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what's next? What am I naturally
good at? Focus on natural advantage.

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So we really want to turn people's
eyes towards what role do you tend to

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play? Because that's where you're going
to find the most joy, the most

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fulfillment, and the most opportunity to
be able to use your purpose. Found

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that very useful. I think the
way that you classify information to give people

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access to discovering their purpose and who
they're going to help, I think it's

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just it's incredibly useful. I'm very
envious at how well you've you've crafted that,

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So kudos to both of you.
Well thank you. We were extremely

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intentional and truly labored over giving people
a plan to be able to get extreme

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clarity about that purpose. Because there's
a commission to use your purpose. But

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if you don't have clarity on the
elements of your purpose and understanding how it

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is not only discovered but use,
you're going to be frustrated. You're going

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to be challenged to be able to
have those moments of fulfillment what we call

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fulfillment transactions. You want more of
those, but you won't know how unless

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you get that extreme clarity. Agreed
and well said. To that end,

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I wanted to talk a little bit
about acquired skills to whatever extent you want

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want to, But what I got
from reading your book was that you're suggesting

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we must identify them, we have
to grow them, use them to help

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others. But it's really about who
you're becoming to help others more, and

408
00:27:33.599 --> 00:27:37.960
that you talk about fulfillment requires this
personal growth. Will you say a little

409
00:27:38.000 --> 00:27:41.640
something about acquired skills. Yeah,
absolutely, I mean they're certain. We

410
00:27:41.720 --> 00:27:45.599
organize it into categories too inside the
book in terms of types of acquired skills.

411
00:27:45.599 --> 00:27:48.839
But the most important thing is that
acquired skills come from your life experience,

412
00:27:49.079 --> 00:27:53.839
education and your professional experience, and
these are the things that have equipped

413
00:27:53.839 --> 00:27:57.000
you to help others, and they
also determine your value in the marketplace.

414
00:27:57.400 --> 00:28:03.319
But the key is determining your acquired
skill the one that's most leverageable for you

415
00:28:03.400 --> 00:28:07.799
to help people. And the key
is to always be growing. Fulfillment requires

416
00:28:07.920 --> 00:28:11.880
growth and giving. That's critical.
If you're going to be fulfilled, you

417
00:28:11.920 --> 00:28:17.240
must grow what you have and give
it to others. So if you stop

418
00:28:17.240 --> 00:28:19.079
growing, you're going to stop being
fulfilled. And if you stop growing,

419
00:28:19.119 --> 00:28:22.240
you're not going to be able to
give all that much to others. But

420
00:28:22.279 --> 00:28:29.559
acquired skills are truly that value determination
that gives someone the ability to help someone

421
00:28:29.720 --> 00:28:33.039
for value in the marketplace. And
you'll notice very quickly, I'll just say

422
00:28:33.079 --> 00:28:37.799
this very quickly that we never talked
about natural talent because natural talent is simply

423
00:28:37.880 --> 00:28:41.319
just an early proficiency in a skill
set. It may be at the age

424
00:28:41.319 --> 00:28:45.359
of two, age of seven,
age of eighteen. I think people over

425
00:28:45.440 --> 00:28:49.440
emphasize natural talent, and it gives
people an excuse not to grow in their

426
00:28:49.440 --> 00:28:55.359
skills and grow in their natural advantage
and almost causes them to sit back and

427
00:28:55.400 --> 00:28:57.480
take advantage of what their take for
granted what they have and kind of sit

428
00:28:57.519 --> 00:29:02.960
on the sidelines and not really use
it. Wow, that opens something for

429
00:29:03.039 --> 00:29:04.960
me, Brian, and I absolutely
agree with you, And you're right,

430
00:29:04.960 --> 00:29:07.119
it's so easy to sit in your
lords like I've always been good at this

431
00:29:07.200 --> 00:29:10.680
kind of thing. But and I
was just having a conversation before I got

432
00:29:10.680 --> 00:29:12.799
on air with both of you with
another friend, talking about how this show

433
00:29:12.880 --> 00:29:18.000
for me is my ongoing catalyst for
development and growth among other things. Right,

434
00:29:18.039 --> 00:29:21.079
because what do I do. I
devour the book of the person i'm

435
00:29:21.079 --> 00:29:22.960
really speaking with, like yours,
and then we converse over it. So

436
00:29:23.559 --> 00:29:27.920
it's like my ongoing university. Yeah. No, it's nothing like live radio

437
00:29:29.000 --> 00:29:32.160
to grow you, that's for sure. I love it. I love it.

438
00:29:32.559 --> 00:29:34.160
And on that note, let's grab
our last break. I'm Elise Cortez,

439
00:29:34.200 --> 00:29:37.160
your host. We're in the air
with Gabrielle Bouchet and Brian Bouchet,

440
00:29:37.160 --> 00:29:41.680
co founders of the Purpose Company.
Each have authored numerous books and are soon

441
00:29:41.720 --> 00:29:45.440
to release their jointly authored book called
The Purpose Factor. Extreme Clarity for why

442
00:29:45.440 --> 00:29:48.359
You're here and what to do about
It. Join us today from Dallas.

443
00:29:48.599 --> 00:29:51.559
After the break, we're going to
talk about the application of purpose. Stay

444
00:29:51.599 --> 00:29:56.079
with us, we'll be right back. Doctor Release Cortez is a management consultant

445
00:29:56.359 --> 00:30:00.759
specializing in meaning and purpose. An
inspirational speaker and author, she helps companies

446
00:30:00.880 --> 00:30:08.000
visioneer for greater purpose among stakeholders and
develop purpose inspired leadership and meaning infused cultures

447
00:30:08.039 --> 00:30:14.839
that elevate fulfillment, performance, and
commitment within the workforce. To learn more

448
00:30:15.079 --> 00:30:18.799
or to invite a lease to speak
to your organization, please visit her at

449
00:30:18.799 --> 00:30:22.400
Elise Cortez dot com. Let's talk
about how to get your employees working on

450
00:30:22.440 --> 00:30:33.880
purpose. This is Working on Purpose
with doctor Elise Cortez. To reach our

451
00:30:33.920 --> 00:30:40.839
program today or open a conversation with
Elise, send an email to Elise Alis

452
00:30:41.559 --> 00:30:48.720
at Elise Cortez dot com. Now
back to working on Purpose. Thanks for

453
00:30:48.720 --> 00:30:51.279
staying with us, and welcome back
to working on Purpose. If you're just

454
00:30:51.359 --> 00:30:55.240
tuning in. My guest sar Brian
Bouchet and Gabrielle Bouchet, co founders of

455
00:30:55.279 --> 00:30:57.799
The Purpose Company. They have recently
co authored the book The Purpose Factor,

456
00:30:57.880 --> 00:31:00.839
Extreme Clarity for why You're here and
what to do about it. I'm your

457
00:31:00.839 --> 00:31:04.920
host, Alice Cortez. So for
this next bit here, I want to

458
00:31:04.920 --> 00:31:07.599
get more into the application piece.
But before we do, there's a couple

459
00:31:07.640 --> 00:31:11.599
of things that I wanted to clarify
foreign listeners that I think are just stupendous,

460
00:31:11.359 --> 00:31:14.599
And I find this so true for
the work that I do too.

461
00:31:14.599 --> 00:31:18.799
But you I love your unique phrase
of poll passion. So you say that

462
00:31:18.839 --> 00:31:21.960
often our poll passion was there all
along. We simply just didn't notice it

463
00:31:22.000 --> 00:31:25.480
or have the words to describe it. Completely agree, and it was something

464
00:31:25.519 --> 00:31:29.039
that was pulling us, but we
never allowed ourselves to pursue it. Can

465
00:31:29.079 --> 00:31:33.160
you say more about this or share
something that helps us better understand pole passion

466
00:31:33.480 --> 00:31:40.000
is an element of your purpose,
and we put it kind of squarely in

467
00:31:40.039 --> 00:31:42.000
the middle, because you can't start
with passion, but you can't end with

468
00:31:42.039 --> 00:31:47.920
passion. And passion such an incredible
part of finding and using your purpose,

469
00:31:47.920 --> 00:31:51.680
but it can't be the only thing. And why we call it poll passion

470
00:31:51.720 --> 00:31:53.720
because poll passion is the problem in
the world that you want to solve.

471
00:31:53.759 --> 00:31:57.680
It's what polls you, is what
motivates you. It makes you push harder,

472
00:31:57.799 --> 00:32:04.839
go farther, question more. And
this idea of pull passion being there

473
00:32:04.880 --> 00:32:07.440
all along is something that we've noticed
with many of the folks that we worked

474
00:32:07.480 --> 00:32:12.200
with. We were working with an
eye surgeon, for example, who thought

475
00:32:12.200 --> 00:32:17.680
that he needed to spend his retirement
ear starting a nonprofit and traveling around the

476
00:32:17.680 --> 00:32:21.920
world, and he wasn't quite there
yet. And so in the meantime he

477
00:32:22.039 --> 00:32:25.599
found he found the small p passions, the hobbies. He became a pilot,

478
00:32:25.759 --> 00:32:30.759
he started working out more, he
was doing all the things to keep

479
00:32:30.839 --> 00:32:35.559
himself occupied until his real passion he
had time for. But throughout this process

480
00:32:35.599 --> 00:32:39.480
he discovered that his pull passion was
actually helping the people who were coming into

481
00:32:39.519 --> 00:32:45.400
his office every single day. He
recognized that he was a problem solver focusing

482
00:32:45.480 --> 00:32:49.440
on the specific needs of those people
who were in his office and getting that

483
00:32:49.559 --> 00:32:52.480
clarity on how he was able to
use each element of his purpose factor.

484
00:32:52.839 --> 00:32:58.400
He recognized that all along, hidden
right in plain sight, he had his

485
00:32:58.519 --> 00:33:02.559
purpose right in front of him,
And I think sometimes we want to have

486
00:33:02.599 --> 00:33:07.240
a romantic view of how we're going
to find our whole passion, that there's

487
00:33:07.319 --> 00:33:14.160
this fantastical view of this amazing moment, like Brian said, the sunset,

488
00:33:14.279 --> 00:33:17.079
the moment, the Yoda in our
life that shows that's what we're supposed to

489
00:33:17.079 --> 00:33:21.359
do and where we're supposed to go, but it doesn't happen for many of

490
00:33:21.440 --> 00:33:23.799
us. And so focusing on what's
right in front of you, what's that

491
00:33:23.920 --> 00:33:28.160
problem in the world that you want
to solve. It doesn't necessarily have to

492
00:33:28.160 --> 00:33:31.720
be what we call the Miss America
answers like world peace and solving these major

493
00:33:31.759 --> 00:33:37.559
world problems. Sometimes it's just you
know, improving the Internet bandwidth of a

494
00:33:37.880 --> 00:33:42.799
community, or sometimes it's making people
laugh and keeping people entertained or improving a

495
00:33:42.799 --> 00:33:45.200
widget. A problem in the world
that you want to solve can be big,

496
00:33:45.279 --> 00:33:50.559
but it also can be extremely small. That's so helpful, And you're

497
00:33:50.640 --> 00:33:53.640
right, I think people have this
this fantastical notion that it's going to be

498
00:33:53.720 --> 00:33:58.039
like, you know, the angels
are going to sing and all these amazing

499
00:33:58.039 --> 00:34:00.079
things are going to happen, and
that's what it takes to line all that

500
00:34:00.240 --> 00:34:04.039
up to realize our purpose. So
I appreciate that it might just be right

501
00:34:04.039 --> 00:34:06.440
there in front of runt of you, and you could could have been doing

502
00:34:06.480 --> 00:34:12.079
it for quite some time but didn't
see it as purpose exactly gorgeous. I

503
00:34:12.119 --> 00:34:14.360
want to monitor time here because there's
a couple of questions. I want to

504
00:34:14.360 --> 00:34:16.079
make sure and get in. Let's
do this. I want to talk a

505
00:34:16.079 --> 00:34:19.760
little bit more. You did already
say something about this earlier, Gabrielle,

506
00:34:19.760 --> 00:34:21.920
and I don't know if you want
to weigh into, Brian, but this

507
00:34:22.000 --> 00:34:27.079
is such an important thing to distinguish
that help equals transformation in those we serve.

508
00:34:27.159 --> 00:34:30.679
Will you say a little bit more
about that? Yes, purpose is

509
00:34:30.719 --> 00:34:34.599
what you have to help others and
keyword help, but what is help?

510
00:34:35.159 --> 00:34:39.400
Well, the marketplace has people in
it, and people have problems and problems

511
00:34:39.480 --> 00:34:45.079
need solutions, and our goal is
to use exactly and precisely what's inside of

512
00:34:45.159 --> 00:34:49.920
us to create solutions to those problems
for those people. And the best way

513
00:34:49.920 --> 00:34:52.679
that we can do that, to
ensure that we've done that, is to

514
00:34:52.719 --> 00:34:57.360
bring about a transformation. If you've
ever seen a workout infomercial, you've already

515
00:34:57.360 --> 00:35:00.679
seen this. When you see a
workout infomercial one hour. It's five minutes

516
00:35:00.719 --> 00:35:06.920
of information and you know, fifty
five minutes of testimonials because those testimonials show

517
00:35:06.920 --> 00:35:09.519
you a guy that had no abs
and then he has abs, and there's

518
00:35:09.519 --> 00:35:13.719
a whole bunch of awkward actors,
you know, sweating on the workout equipment

519
00:35:13.760 --> 00:35:16.800
and still smiling and all of that. But the key component of the commercial

520
00:35:17.039 --> 00:35:22.039
is a transformation, and transformation is
truly, truly powerful. In fact,

521
00:35:22.039 --> 00:35:27.559
it's it's what is the cornerstone of
word of mouth for a product. If

522
00:35:27.599 --> 00:35:30.920
you get a transformation, you can't
help but share it with somebody else.

523
00:35:30.000 --> 00:35:34.440
And if you're looking to be a
successful brand or a company, or a

524
00:35:34.440 --> 00:35:39.320
personality or a speaker, if you
provide transformation in the minds of the people

525
00:35:39.400 --> 00:35:43.440
that you're meant to serve, if
you'll do that, you really will have

526
00:35:43.559 --> 00:35:46.559
to lock the doors to keep people
away from your brand. And it's going

527
00:35:46.599 --> 00:35:50.840
to become very palpable what you do
for people, and people are going to

528
00:35:50.920 --> 00:35:54.239
be inclined to share it and inclined
to talk about it. Love that,

529
00:35:54.440 --> 00:35:57.679
all right, that's it. We're
on the street. Word of mouth.

530
00:35:57.760 --> 00:35:59.960
I love that. And the way
you said it too, Brian Glory,

531
00:36:00.079 --> 00:36:02.079
just to be able to get access
to that, right, if somebody has

532
00:36:02.079 --> 00:36:05.960
been transformed, You're right, why
wouldn't you want to share that? You

533
00:36:06.000 --> 00:36:09.880
could not share that exactly. And
that's the that's the point is that you

534
00:36:09.920 --> 00:36:14.280
know a lot of brands and companies
out there that are struggling. They're not

535
00:36:14.400 --> 00:36:17.159
struggling because you know, the economy
or anything like that. What they're struggling

536
00:36:17.159 --> 00:36:22.519
with is to provide an actual transformation
for people. Actual transformation, you won't

537
00:36:22.519 --> 00:36:27.639
have revenue problems. That's just that's
just the critical bottom line truth is that

538
00:36:27.840 --> 00:36:30.599
so many people are distracted by what's
my marketing strategy, what's our ramp up

539
00:36:30.599 --> 00:36:32.840
strategy, how do we get funded, how do we do all this stuff?

540
00:36:34.079 --> 00:36:37.960
But if they've never managed to create
like a proof of concept for the

541
00:36:37.000 --> 00:36:40.760
actual transformation that they are meant to
provide, all the strategy in the world

542
00:36:40.960 --> 00:36:45.639
doesn't matter. I'm great, beautiful. You know what it occurred to me,

543
00:36:45.679 --> 00:36:47.920
I was, I was, I
think we should probably say a little

544
00:36:47.960 --> 00:36:52.480
bit more about origin stories because I'm
guessing some of the listeners really don't know

545
00:36:52.519 --> 00:36:55.800
what we mean by that. It's
hard for them to get their head around

546
00:36:55.840 --> 00:37:01.320
that so you talk about that that
they they generally happened before the age of

547
00:37:01.360 --> 00:37:05.800
eighteen. I think you said,
can one of you share more, maybe

548
00:37:05.840 --> 00:37:09.440
give an example or a story of
that absolutely to your origin story, is

549
00:37:09.480 --> 00:37:14.519
that moment that has most shaped your
perspective. And so again there are five

550
00:37:14.599 --> 00:37:19.159
types of origin stories as well.
They could include anything from a trauma that

551
00:37:19.239 --> 00:37:24.239
happened. So perhaps there was a
physical trauma or a sexual trauma that happened

552
00:37:24.280 --> 00:37:29.920
before the age of eighteen, where
before that event you saw the world one

553
00:37:29.960 --> 00:37:34.800
way and then afterwards you saw the
world very very differently. That trauma could

554
00:37:34.880 --> 00:37:40.559
be a parent's divorce. There's also
to an example of a loss overcomer story

555
00:37:40.920 --> 00:37:45.320
and someone who's experienced a loss.
It could be a divorce, it could

556
00:37:45.320 --> 00:37:50.320
be a bankruptcy, it could be
someone very close to them who's passed away.

557
00:37:50.920 --> 00:37:55.119
And what we found was as people
started to go into their origin story,

558
00:37:55.159 --> 00:38:00.679
recognizing that there were these moments that
not only shape the way they see

559
00:38:00.719 --> 00:38:05.639
the world, it's also to the
way that they see themselves an origin story.

560
00:38:05.719 --> 00:38:09.079
We're as humans, we're obsessed with
stories. Even when we're sleeping,

561
00:38:09.119 --> 00:38:14.119
we're telling ourselves stories. And what
we found was when we started to help

562
00:38:14.159 --> 00:38:17.960
people identify that moment in the world
in their past that most shaped them.

563
00:38:19.000 --> 00:38:22.519
It could have been a parent yelling
at them saying that you're no good at

564
00:38:22.519 --> 00:38:25.480
this, or it could have been
you know, parents who have said you

565
00:38:25.519 --> 00:38:30.440
know you're you're not going to amount
to anything. Those moments become cemented in

566
00:38:30.480 --> 00:38:37.679
our brains that cause us to either
question ourselves and cause us to hold back

567
00:38:37.760 --> 00:38:42.400
on on really pursuing what we have
to help other people. And unlocking your

568
00:38:42.440 --> 00:38:47.559
origin story is such a powerful permission
point for people when they recognize that everything

569
00:38:47.599 --> 00:38:52.719
that has happened to you has actually
happened for you, and to turn that

570
00:38:52.880 --> 00:38:59.119
bitterness of that terrible event and that
hardship into something that you can then use

571
00:38:59.239 --> 00:39:04.280
to be able to help someone else
overcome. That's when power comes to actually

572
00:39:04.400 --> 00:39:07.559
using your purpose. That was very
helpful, Gabrielle, and definitely built on

573
00:39:07.599 --> 00:39:10.400
what you said before. I think
it gives our listeners just much more access

574
00:39:10.440 --> 00:39:14.760
to what an origin story is and
maybe you start to think about how to

575
00:39:14.800 --> 00:39:19.960
find their own perfect Okay, now
let's talk about how can we apply purpose.

576
00:39:20.000 --> 00:39:22.199
Can you say a couple of things, I don't know how you want

577
00:39:22.199 --> 00:39:23.920
to do it, but I just
want to help our listeners to understand how

578
00:39:23.960 --> 00:39:30.199
can purpose be applied. This is
the big miss of the entire purpose motivation

579
00:39:30.360 --> 00:39:36.079
industry and that there's a huge focus
on the emotional discovery component of finding your

580
00:39:36.119 --> 00:39:38.800
purpose, but a huge gap and
a missing piece when it comes to applying

581
00:39:38.800 --> 00:39:44.679
your purpose to the marketplace and helping
other people and experiencing fulfillment. But at

582
00:39:44.679 --> 00:39:46.679
the end of the day, it
comes down to three things. Once you

583
00:39:46.719 --> 00:39:51.480
discover your exact purpose, it's three
things. First, you need to focus

584
00:39:51.519 --> 00:39:55.480
on what group of people are you
best fit to help? That's the first

585
00:39:55.519 --> 00:40:00.760
question. The second question is what
problem do the people have that you're best

586
00:40:00.840 --> 00:40:04.559
equipped to solve? And then of
course what's the solution. But you have

587
00:40:04.599 --> 00:40:07.880
to take people first because there are
no problems without people, and there are

588
00:40:07.880 --> 00:40:10.599
no solutions where there are no problems. So that that's how you get practical

589
00:40:10.960 --> 00:40:15.239
about how you help people. And
this and again like this is the big

590
00:40:15.280 --> 00:40:17.079
miss when it comes to motivation.
There's a lot of there's a lot of

591
00:40:17.119 --> 00:40:22.000
you know, discover yourself, find
yourself, find your purpose, motivational mantras,

592
00:40:22.039 --> 00:40:24.960
inspirational music. But at the end
of the day, most of the

593
00:40:25.000 --> 00:40:30.440
industry misses this practical piece, this
how do you go out there and do

594
00:40:30.519 --> 00:40:32.840
it? Piece, And when we
set out to write the Purpose Factor,

595
00:40:34.679 --> 00:40:38.159
this was going to be the distinguishing
principle in terms of what we were offering,

596
00:40:38.280 --> 00:40:42.239
was that we were going to go
the extra mile and we were going

597
00:40:42.280 --> 00:40:45.280
to help people discover how to use
it, and then third go even further,

598
00:40:45.760 --> 00:40:50.000
help people at the brain science level
destroy the mindsets that hold them back

599
00:40:50.039 --> 00:40:54.199
from actually taking action. That is
so powerful, Brian, as you know,

600
00:40:54.320 --> 00:40:57.880
and I really appreciate that, because
you're right, there is so much

601
00:40:57.920 --> 00:41:00.880
talk about the emotional piece of covering
purpose and how great it feels and how

602
00:41:00.880 --> 00:41:05.000
good it is for you, et
cetera, but the practical piece is missing.

603
00:41:06.159 --> 00:41:08.719
It is it is the biggest miss
so far to day when it comes

604
00:41:08.760 --> 00:41:13.079
to the purpose space, if you
will, and I think it leaves a

605
00:41:13.079 --> 00:41:15.880
lot of people actually more depressed than
they started. Remember we said those who

606
00:41:15.880 --> 00:41:20.079
seek happiness are actually the most depressed
compared to those who don't. You know,

607
00:41:20.159 --> 00:41:22.639
if you only find your purpose but
never use your purpose, you actually

608
00:41:22.719 --> 00:41:27.440
might be more depressed than when you
start it, Because there's nothing worse than

609
00:41:27.480 --> 00:41:30.400
to know what you're supposed to do
but not actually do it or know how

610
00:41:30.440 --> 00:41:32.360
to do it, and it can
leave you in a really bad place.

611
00:41:32.360 --> 00:41:36.039
In fact, you know, to
only know your purpose and not use your

612
00:41:36.039 --> 00:41:40.280
purpose, it ignorance is bliss might
be better actually than that circumstance. I

613
00:41:40.320 --> 00:41:45.840
completely agree with that, Brian.
Right. I can't imagine being more frustrated

614
00:41:45.960 --> 00:41:47.679
with your life and your world if
you know your purpose and you're not using

615
00:41:47.719 --> 00:41:52.679
it. I think there's to a
certain extent, I probably have experienced that

616
00:41:52.079 --> 00:41:54.199
before I got divorced. I think
I was a little bit in that camp,

617
00:41:54.199 --> 00:42:00.000
but I wasn't completely centered on my
purpose, but I was had enough

618
00:42:00.079 --> 00:42:01.880
access to it, and I knew
I wasn't doing it and it wasn't using

619
00:42:01.880 --> 00:42:06.800
it, and I hated myself for
it. Yeah it's agonizing, and it

620
00:42:06.960 --> 00:42:10.760
was find a way to take action. Yeah, it was agonizing, all

621
00:42:10.840 --> 00:42:15.119
right. So I appreciate what you
said in the book here about you see

622
00:42:15.679 --> 00:42:20.440
your purpose factor is your priority and
you say, and I think you said

623
00:42:20.480 --> 00:42:22.480
this before, Brian, but anything
that does not support that does not belong

624
00:42:22.519 --> 00:42:27.519
on your agenda. So powerful,
So Crisp say more. Yeah, No,

625
00:42:28.119 --> 00:42:30.039
for me, it's there's got to
be a one degree connection here.

626
00:42:30.119 --> 00:42:34.719
There's got to be a one degree
connection. Anytime I've ever presented or we're

627
00:42:34.760 --> 00:42:38.039
ever presented with opportunities, we have
to ask that one degree question. In

628
00:42:38.079 --> 00:42:43.119
the short term, near term,
at the most the medium term, is

629
00:42:43.159 --> 00:42:47.440
this opportunity connected to being able to
take more action and help more people?

630
00:42:47.800 --> 00:42:52.800
If there isn't one degree connection or
the likelihood of a one degree connection soon,

631
00:42:53.519 --> 00:42:57.719
we tend to avoid it because it's
not just your priority. Your purpose

632
00:42:57.800 --> 00:43:00.760
is not just your priority. It's
your duty. You know, we all

633
00:43:00.760 --> 00:43:01.840
have duties. Take care of our
house, take care of our families,

634
00:43:01.880 --> 00:43:06.559
take care of our bills. That's
the minimum duty. The maximum duty is

635
00:43:06.639 --> 00:43:09.440
to take what you have, get
out there and help people because it is

636
00:43:09.440 --> 00:43:15.400
only then you'll experience fulfillment. So
it's both priority and duty. And for

637
00:43:15.840 --> 00:43:19.000
us, there's a very clear distinction
as to whether or not to even take

638
00:43:19.039 --> 00:43:22.360
on a project or a task or
a goal if it has no degree connection

639
00:43:22.519 --> 00:43:25.440
to our purpose. And that goes
back to what we said before, Brian

640
00:43:25.519 --> 00:43:30.360
right, seven to one rule,
right, So that just that there's an

641
00:43:30.400 --> 00:43:34.719
intentionality. There's the idea of really
maximizing your time, your effort, your

642
00:43:34.719 --> 00:43:38.119
motivation. That's exactly right. That's
exactly right. And at the end of

643
00:43:38.159 --> 00:43:42.400
the day, if you were to
leave tomorrow and you wouldn't get any more

644
00:43:42.400 --> 00:43:45.000
time, what race would you run
today? What person would you help?

645
00:43:45.320 --> 00:43:49.480
What group of people would you help? And if there's anything standing in your

646
00:43:49.480 --> 00:43:52.519
way or distracting you from that's that's
that moment of truth where you've got to

647
00:43:52.519 --> 00:43:57.239
put those things aside, albeit painfully
so, because sometimes you have to get

648
00:43:57.320 --> 00:44:00.360
rid of things we like. That's
the idea of pruning, taking off flowers

649
00:44:00.360 --> 00:44:04.639
that are just okay to allow greater
flowers to grow. Yes, yes,

650
00:44:04.760 --> 00:44:07.760
yes, okay. We have a
little bit extra time here that I want

651
00:44:07.800 --> 00:44:10.280
to be able to extract from whatever
you'd like to be able to share before

652
00:44:10.280 --> 00:44:15.760
we close, Brian and or Gabrielle, what happened I ask so far that

653
00:44:15.800 --> 00:44:20.280
you would like to share. Think
a big component of what we've been able

654
00:44:20.360 --> 00:44:25.480
to see breakthrough those moments happen when
we help people recognize that their purpose is

655
00:44:25.559 --> 00:44:30.079
their permission. That you don't have
to wait for permission from other people.

656
00:44:30.199 --> 00:44:35.719
You don't have to wait for permission
from a platform, from a partner,

657
00:44:36.000 --> 00:44:39.440
from a degree, from a job, from an expert of certification. I

658
00:44:39.480 --> 00:44:45.239
think so often we are trained to
wait for other people to say, yes,

659
00:44:45.360 --> 00:44:49.480
you are allowed to do this from
a very young age. And because

660
00:44:49.519 --> 00:44:55.480
we have this permission mindset ingrained in
us from childhood, so many times we

661
00:44:55.559 --> 00:45:00.519
reach middle age even and we're still
waiting for someone to come along and say

662
00:45:00.639 --> 00:45:04.199
you're allowed to do this. But
when you discover your purpose, and as

663
00:45:04.239 --> 00:45:07.440
Brian said, your purpose is your
duty, you are not only empowered,

664
00:45:07.679 --> 00:45:14.039
you are permissed to be able to
break free and break through into a season

665
00:45:14.079 --> 00:45:19.119
of your life where you're fully alive
and fully fulfilled where you're not just trying

666
00:45:19.159 --> 00:45:24.280
to gather those fulfillment transactions whenever you
can, maybe you volunteering on the weekends

667
00:45:24.360 --> 00:45:28.760
or sitting on a board, or
trying to give to a charity. All

668
00:45:28.800 --> 00:45:31.920
of those are good. But if
that's not an alignment with your purpose,

669
00:45:32.320 --> 00:45:37.559
then you're just sitting and waiting for
someone else to come along and say this

670
00:45:37.599 --> 00:45:40.599
is what you should do or you're
allowed to do something. So getting that

671
00:45:40.679 --> 00:45:45.920
extreme clarity on your purpose, doing
it now and not waiting for a moment

672
00:45:45.000 --> 00:45:50.519
of retirement or a layoff or you
know, a divorce or a season in

673
00:45:50.519 --> 00:45:54.719
your life where things have slowed down. Rather than waiting for a crisis of

674
00:45:54.760 --> 00:46:00.239
purpose to find, you determine and
decide that you know where you want to

675
00:46:00.280 --> 00:46:04.719
go, that your purpose is your
duty, and that you are empowered to

676
00:46:04.760 --> 00:46:07.840
be able to use it to help
as many people as you possibly can.

677
00:46:07.400 --> 00:46:12.000
That it's a fantastic edition. Gabrielle, thank you all. Right now here

678
00:46:12.039 --> 00:46:13.840
we are at the end of the
show. I would love it if maybe

679
00:46:13.880 --> 00:46:16.320
each of you could say a little
something in closing, say maybe thirty second

680
00:46:16.360 --> 00:46:20.639
seat something like that. Yeah,
I think, and maybe this is very

681
00:46:20.679 --> 00:46:23.440
appropriate for right now, is that
everybody's in transition. Right now. The

682
00:46:23.440 --> 00:46:27.639
economy is in transition. Thirty plus
million people are either out of work or

683
00:46:27.679 --> 00:46:30.599
furloughed, and everybody's in some kind
of job life transition or maybe even a

684
00:46:30.639 --> 00:46:34.199
mental transition where you're like, I
kind of like what I do, but

685
00:46:34.280 --> 00:46:37.639
I'm kind of not like what I
do. And if that's the case,

686
00:46:37.880 --> 00:46:40.280
there's no better time to discover your
exact purpose and figure out how you're going

687
00:46:40.360 --> 00:46:43.840
to use it, either in your
current role or how you're going to do

688
00:46:44.199 --> 00:46:47.360
something else. And I would tell
you right now, don't wait seven months

689
00:46:47.480 --> 00:46:52.760
goes by quickly. A decade goes
by quickly, and change is never convenient

690
00:46:52.800 --> 00:46:58.199
and it never comes at the quote
perfect time. So in this season,

691
00:46:58.280 --> 00:47:01.079
this period, this time of transition, now is the time to make that

692
00:47:01.199 --> 00:47:07.960
discovery beautiful and agreed Gabrielle, Yes, it's this. You have the opportunity

693
00:47:08.039 --> 00:47:12.039
now to be able to go deep, to discover who you are and to

694
00:47:12.079 --> 00:47:15.559
get extreme clarity again on who you
are and how you can help people.

695
00:47:15.639 --> 00:47:20.079
So don't ask the question why focus
on who? Focus on who you are

696
00:47:20.280 --> 00:47:22.800
and who you can help. Beautiful
way to finish. Brian and Gabrielle,

697
00:47:22.840 --> 00:47:25.840
thank you so very much for being
on the program of sharing your beautiful hearts,

698
00:47:25.880 --> 00:47:31.159
your soul and your fantastic expertise.
Absolute pleasure. If you learn more

699
00:47:31.519 --> 00:47:37.079
about Gabrielle and Brian, start by
visiting their website, it's purpose factorbook dot

700
00:47:37.119 --> 00:47:39.239
com. Last week, if you
miss the live show, you can always

701
00:47:39.239 --> 00:47:43.639
catch a recorded podcast. We were
on the Ear with Christian Krumm, a

702
00:47:43.679 --> 00:47:47.199
futurist from the Netherlands an author of
Humanification, Go Digital, Stay Human.

703
00:47:47.599 --> 00:47:52.079
We talked about the opportunity we as
humans have when we collaborate with technology to

704
00:47:52.119 --> 00:47:54.679
elicit our higher human competencies in the
workplace and us. You're in a bright

705
00:47:54.719 --> 00:47:59.599
future that nonetheless still needs our intentional
stewardship. Next week, we'll be on

706
00:47:59.639 --> 00:48:02.360
the air with David Drake of the
Moment Institute talking about how to create transformative

707
00:48:02.440 --> 00:48:06.519
encounters in the workplace. See you
there. Remember their work is at least

708
00:48:06.519 --> 00:48:14.400
a third of our life, So
let's work on purpose. We hope you've

709
00:48:14.480 --> 00:48:19.239
enjoyed this week's program. Be sure
to tune into Working on Purpose featuring your

710
00:48:19.280 --> 00:48:22.880
host, doctor Elise Cortez, each
week on the Voice America Empowerment Channel.

711
00:48:23.519 --> 00:48:30.719
Together, we'll create a world where
business operates conscientiously, leadership inspires impassioned performance,

712
00:48:31.119 --> 00:48:36.519
and employees are fulfilled in work that
provides the meaning and purpose they crave.

713
00:48:37.239 --> 00:48:38.840
See you there, Let's work on
Purpose.