The Innovation Ultimatum that is Reshaping Business

WEBVTT

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, Doctor Elise Cortes. Welcome

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back to the Working in a Purpose
Program. Thanks for tuning in again this

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week. Great to have you back. My name is doctor Elise Cortez.

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I'm here in Dallas, Texas,
which is home base for me. You've

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been tuning in for a while,
you know this program is a thought leadership

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series that enlightens and inspires listeners with
insights from distinguished business leaders and subject matter

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experts. Our conversations are designed to
elevate your thinking and entice you to take

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a content just an inspirational approach towards
leadership and business. Before we talk about

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our guest today, let me share
two announcements with you. First, we've

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launched gusto Now, which is an
online e learning platform at features leadership development

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and professional development courses and we do
it in English, Spentis and Portuguese.

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You can learn more at gustodashnow dot
com. Secondly, my book is out

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here. It is right here.
It's called Purpose Ignited, How Inspiring Leaders

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Unleash passion and Elevate Cause. It
comes out on November seventeenth, is available

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now on Amazon. I am going
to do a book launch on Monday,

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November sixteenth from twelve to two Central
time. You can register for that free

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event at gustodashnow dot com and going
into the events tab and finding it there.

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I'm going to be interacting and sharing
a bit from where the book came

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from, some key concepts, take
Q and A and give away some prizes.

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So I hope we'll see you there
all right now onto this week's program

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with us Today is Steve Brown,
who is a futurist, author and consultant

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with thirty years of experience in high
tech. He's the former futurist and chief

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and vandalist at Intel Corporation, and
he's consulting practice today helps companies prepare for

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the future, become more resilient and
drive innovation into their business. He is

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the author of The Innovation Ultimatum,
How six strategic technologies will reshape every business

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in the twenty twenties. It' so
how to guide on digital transformation, which

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is the focus of our conversation today. You joined today from Portland, Oregon,

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which is my old stomping grounds.
Steve. Welcome to Working on Purpose,

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Alice. It's a great pleasure to
be here. You know. Before

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we get into this, I'm going
to tell you a big, fat thank

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you for writing this book. I
found this so compelling, so fascinating,

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and it gave me such access to
technology in a way that opened my eyes

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to possibilities and was incredibly riveting.
So I want to thank you very much

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for writing this book. It's incredible. Well, I appreciate that very much

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because I pulled my heart and soul
into it. And I'm actually glad that

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we found each other because as I
was researching you and finding out about your

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show, I realized we care about
a lot of the same stuff. So

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I'm glad that the book resonated,
and I hope that your listeners and viewers

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are going to enjoy it too.
I think they will. And just for

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of you who are watching, let
me show it to you really quick.

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So it's easy to find on Amazon, The Innovation Ultimatum. Great book,

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all two hundred and eighty pages of
it, Thank you very much, and

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yes, your heart and soul is
in there, so to orient our leaders

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are readers who haven't actually gotten hold
of it just yet. And because we're

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going to talk through this, if
you could, in your words, talk

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about those six technologies that you describe. Sure, So, as I was

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spending time I'm a speaker for a
living a consult with big companies, it

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became clear to me that some new
technologies that are around that business leaders,

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people in business and generals didn't know
what they were capable of doing, what

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kind of problems they could solve.
And those technologies are artistial intelligence, augmented

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reality, blockchain technology, sensors,
and the internetive Things or Thomas machines,

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which is smart robots, cobots,
which are collaborative robots, self driving cars

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and trucks, passenger drones and so
on. And then finally five G and

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satellite networks, which connects all of
those things together. So we're going to

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talk through most of those things,
if not all of those. I tried

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to create a conversation around each one
of those because they are also important.

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And so as you know, I
am throne to read every word when I

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have an author on because you're also
teaching me. And that's how that's how

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we actually I actually developed my own
thinking really quickly. Just got a question

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that just flashed, how would you
define a futurist? Let's grab that real

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quick. Yeah it's a fair question. Yeah, I don't sit in the

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darkened room and smoke piote and thing
big thoughts. Okay. So it is

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a discipline where you look at the
confluence of trends, technology trends, business

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trends, new business models, new
ways of doing business, but most importantly,

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people trends. What people want,
what are their aspirations, what are

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their relationships, how do they like
to communicate? And you see how those

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come together over time, and you're
modeling what will be possible in a certain

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time frame, and from that you
build an innovation plan to make that happen.

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Brilliant, lovely great question, listener, Thank you very much for that.

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Okay, let's get into it.
As you saw in what I loved

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over to you. I prepare for
these kinds of conversations, So I'm going

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to be reading through some of the
things that you have in your book and

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then ask you to comment on them
because they're so crisp. So regarding artificial

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intelligence, I absolutely loved the depiction
of you of what you wrote about the

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Alpha go playing eighteen time world champion
Lease Sadal and beating him four to one.

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And then this artificial intelligent fan technology
and reinforcement learning deployed several new strategies

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that went against hundreds of years of
human wisdom among expert players, so that

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this was so cool. By observing
Alphaco's approach, human players have improved their

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play. So the lesson here,
Rather than consider AI a threat to our

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unique umanity and our value within the
workplace, we can instead think of AI

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as a sophisticated partner, one that
boosts our skills and that ultimately elevates our

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humanity. Say more about that,
Yeah, I think we're always because of

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what we read in the papers and
maybe read in science fiction or watch great

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movies like Terminator or The Matrix,
we are sort of pre programmed to be

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afraid of artificial intelligence and to think
that it's out there to get us somehow,

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either to replace us, which will
happen in some cases. There were

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some jobs that will be automated,
but they're mostly low level tasks that humans

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don't really want to do anyway.
And I think the real magic of AI

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is in augmentation, which is working
in partnership with humans to help us do

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better, to help us work more
meaningful, to give us superpowers, to

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help us really engage differently in the
workforce. And that example of the AI

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playing Go in a new way,
a very complex game, ancient Chinese game.

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What it enabled the players to see
is completely new strategies that they'd never

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seen before. And so AI,
it's important to understand AI is a tool

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that helps us solve problems we don't
know how to solve ourselves, and that

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gives us new ways of thinking about
the world. That's a powerful concept people

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miss with AI. And what it
leads me to think is what's the big

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question we should ask ourselves, which
is this what can we learn from AI?

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Is rather than what can AIS learn
from us? Brilliant, so brilliant

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to love that well, speaking of
that, one of the things I found

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extremely compelling and this is also in
part because I started my career in human

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capital twenty years ago in recruiting.
But you talk about how Amazon built an

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experimental AI to surface Candida's worthy of
interviewing, but discovered it was biased against

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women, and so that reflected historical
bias in the hiring process. And so

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what you said, which I thought
was so brilliant, as you said,

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artificial intelligence can hold up a mirror
to our own humanity. So if we

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think about then we go on to
talk about holding our standards well against it,

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so say more about how we can
better use AI to be able to

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understand ourselves and our biases. Well, I think that was that's a great

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example of how we can learn from
AI. Again, because that AI that

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was looking through these resumes and picking
which ones Amazon should interview and which ones

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they should pass on turned out to
be very quickly biased against women. And

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now why did the AI do it? Was it at malevolent? Was it

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a naughty AI? No, the
AI learned from looking at historical hiring patterns

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of Amazon. So held of a
mirror to Amazon, and the HR department

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looked at it and realized, oh
wow, what this says is our historical

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hiring practices have been biased against women, So AIS are neither good nor bad.

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AIS are trained based on historical data. They learn from that data we

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provide them, and so their behaviors
reflect the world they were trained in,

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and that means they reflect our behavior. So the same way that our children,

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we hope that they will be better
than us, and we must have

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high ambitions for them. So we
have to have high ambitions for AIS to

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want them to be better than us, less biased, fairer, kinder,

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and so on. I think we
can do that. That needs to be

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very mindful of how we train our
AIS. I think then answer is very

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nice. When we had some commentary
here in the chat room about is it

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safe to let ai AI into our
world, and what I hear you saying

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is, well, it's up to
us. We're the ones that teach it.

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Would we feed it, so let's
be careful what we actually feed That

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quote beast AI. Yeah. And
the more you get to know about AI,

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the more you realize how limited it
is in some ways, And certainly,

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as I researched it over the last
ten years, I've become less fearful

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of it. I think it's natural
because We've had number done on us by

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Hollywood. But it is a very
powerful technology, and so the question shouldn't

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be do I fear this? It
is how do we train ais to do

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the right thing for us? Because
it is incredibly powerful. There's a good

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chance that one of your listeners right
now will have their life saved in the

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future by a drug that co developed
with help from an AI. That's so

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enticing. Okay, so let's move
on then here, let's let's talk about

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let's talk about autonomous machines. You've
got a whole chapter related to that,

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and I was really intrigued about your
talk about John Deere's view of how humans

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and machines should work together in the
field, which is so awesome for me

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having grown up on a farm by
the way, and you talk about how

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this company aims to build equipment that
pays as much attention to the farmer as

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the farmer has to pay attention to
the equipment, and you talk about that

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human machine symbiosis, and I got
the image as I was reading that step

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of the tractor literally lovingly watching the
farmer and sort of holding him as he's

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stewarding the machine. That's what I
got when you wrote that, Yeah,

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I think it goes further than that. The symbiosis is not just the tractor

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looking after the farmer. It is
respecting the farmer as it's an incredible source

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of wisdom and experience, and not
trying to automate that away, but taking

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full advantage of that. So you're
creating this great symbiosis of a human machine

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working together. I spoke to the
head of strategy of Embedded Solutions at John

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Dene and he was very generous with
his time and his ideas, and what

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he told me was they see the
human machine connection as central to success in

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the fields in the future. You
know, if you think historically it was

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success on the farm was about relationship
between the farmer their dog and their horse,

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or before that, you know,
maybe cattle. Now it's a symbiotic

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relationship between smart, intelligent equipment and
the farmer. And it's what you're doing

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is you're leveraging the farmer's experience,
their incredible senses. You know, they

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can tell just whether vibration in the
cab, in the tractor, if there's

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something not quite right with the way
that the machine is working on the back.

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So you're not trying to replace that. You're trying to take advantage of

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that, and John Deere is really
aiming to build machines that become a trusted

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partner of the farmers, so not
subordinate to them. They become like a

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friend, like a partner in the
fields, and that allows the farmer to

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focus on much higher level issues like
how to get the most out of the

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land, how to be a good
steward of the land. Listeners and viewers,

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I hope that you find that as
compelling and encouraging as I did when

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I read the book. I just
think there's so much promise in this and

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I think for probably a lot of
you, you probably have in some ways

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at least seen technology as something to
fear, which is what's happening here in

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the chat room. So I hope
that this conversation is really elevating your ideas

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about the potential how you can really
leverage these technologies, as Steve has written

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about exciting. So that brings me
to the next thing I really wanted to

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talk about, which I've been saying
for quite some time now, that you

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also write in your book, you
say, rather than using automation to replace

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human jobs, the goal of semi
automation is to build human machine partnerships and

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elevate the world the work of humans. And so of course there's always going

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to be need to retool our skills, etc. But I've always seen a

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for the last at least ten years, that technology allows us to kick ourselves

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upstairs. Yeah, I think that's
very much true, and to not have

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to do the stuff that's repetitive,
boring, or not very rewarding to allow

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it to grow, you know.
And so the advice I give in the

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book is that every business look at
all their business processes, split those processes

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into individual tasks, and then assign
out each task to either a human,

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a robot, or an AI,
depending on which is best suited to that

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particular task. You know, you
use robots where you need strength and stamina,

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or to work in a dangerous environment. You use ais when you need

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to find insights or complex patterns in
vast troves of data, or when you

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need to remove bias for example.
What that allows the humans to focus on

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is that the things that machines aren't
good at, and that tells us what

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we need to do when we're reskilling
or upskilling to make sure that we remain

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relevant in the workplace of the future. It comes to really simple thing doubling

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down on our humanity and building the
skills that machines don't have and in many

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cases will never have. So that's
creativity, communications, critical thinking, empathy,

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the ability to inspire others to use
your imagination, planning skills, entrepreneurial

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skills, being adaptable, understanding all
the weirdness of humanity that we call culture,

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and all those sorts of things.
So those are the kind of things

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that we should cling on to because
they differentiated from machines, and it turns

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out those are all the fun things
to do. Anyway, I completely agree

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here here Steve, and again very
encouraging words. All right, So next

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I want to talk about something that
I knew nothing about, relative to blockchain.

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I knew nothing about that technology.
But your view that you've talked about

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in the book is your view of
how the estmil link computer language is akin

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to blockchain, which I now understand
thanks to you, is a distributed ledger

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technology and it's that religion. It's
it's unleashing and cascading effects. And so

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you say blockchain is to trust and
transactions as HTML is to information. And

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the web say more about that.
That is just fascinating and compelling to me.

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Yeah, So, I mean both
for many listeners viewers today, HTML

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they may have heard of if they're
involved in web design. Blockchain they may

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not well have heard of at all. But I compare the two technology because

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they're both these kind of boring but
essential plumbing that makes magical things possible online.

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So HTML is the technology that allows
us to organize information on web pages

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and define the functionality of all the
amazing websites that we now take for granted.

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Blockchain is the technology magic that brings
trust to the web. It's a

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way of storing information. We call
it immutably, which means you can't ever

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edit it. So it's a foundational
capability needed when you handle transactions of any

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kind to a bit of store information
and say, yep, okay, you

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want to buy one hundred shares,
They're going to give me so much money

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for it. Okay, let's put
that transaction down and we can't change that

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information. So the reason they compared
the two is that the same way that

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HTML evolved over the years. You
know, early web pages were just clickable

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catalogs of information like all my magazines. If you think of the early days

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of yahoos, today's websites can handle
video, animation, interactivity, and so

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much more. Blockchain is evolving in
the same way to handle ever more sophisticated

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things, and it's being used for
way more than just handling trusted transactions.

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So for those people who are listening, who are who have maybe looked at

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blockchain technology and rejected it a few
years ago, take another look, because

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it's changed a lot and it's going
to solve a lot of business problems going

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forward. So helpful, Steve,
again, thank you for making this so

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these concepts that have been actually very
large and scary for me much more accessible.

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So thank you for that. With
that, let's grab our first break.

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I'm your host, doctor Relei's Cortez. We here with Steve Brown,

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who is a futurist, author and
consultant thirty years of experience in high tech.

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Is the author of The Innovation Ultimatum, How six strategic technologies will reshape

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every business in the twenty twenties.
It's a how to guide in digital transformation.

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You joined you today from Portland,
Oregon. We've been talking about about

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some of the concepts in this book, We're going to keep going afterwards.

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00:17:15.119 --> 00:17:18.640
To stay with us, We'll be
right back. Doctor Elise Cortes is a

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00:17:18.680 --> 00:17:25.960
management consultant specializing in meaning and purpose
and inspirational speaker and author. She helps

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companies visioneer for greater purpose among stakeholders
and develop purpose inspired leadership and meaning infused

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00:17:33.039 --> 00:17:38.279
cultures that elevate fulfillment, performance,
and commitment within the workforce. To learn

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00:17:38.319 --> 00:17:42.319
more or to invite a lease to
speak to your organization, please visit her

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00:17:42.359 --> 00:17:48.119
at Elisecortes dot com. Let's talk
about how to get your employees working on

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00:17:48.200 --> 00:17:59.599
purpose. This is working on Purpose
with doctor Elise Cortes. To reach our

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program today or open a conversation with
Alise, send an email to a lease

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00:18:03.680 --> 00:18:17.799
Alise at Elise Coortes dot com.
Now back to working on purpose. Thanks

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00:18:17.839 --> 00:18:19.279
for stating with us, and welcome
back to working on purpose if you're just

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joining us. My guest is Steve
Brown. He's a futurist, author and

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consultant with thirty years of experience in
high tech. He's the former futurist and

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chief evangelist at Intel Corporation, and
he's the author of The Innovation Ultimatum.

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How six strategic technologies will reshape every
business in the twenty twenties. It so

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how to guide in digital transformation.
I'm your host, doctor Lea's Cortes.

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Okay, Steve, So I want
to go on a little bit further about

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blockchain because again I had just no
insight into it all, and you give

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a couple of different examples of how
it's being used, one of which actually

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is related to digital voting. Tell
us more about that. Yeah, this

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is one of the very early stages. This is not why they're deployed yet.

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But yeah, I mentioned before the
break that blockchain is a way of

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building trust where trust didn't exist previously, because you have this immutable database information.

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And not only is the information immutable, meaning you can't edit it once

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you put it in there, but
it's also time stapped. And it's those

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capabilities that make a blockchain attractive as
a way as a foundation for building a

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digital voting system. And you can
use them. And I can talk about

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blockchains literally for hours, and we
are just take it from me that you

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can use them to help establish people's
identity digitally, to reduce voter fraud,

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to eliminate voter expression. At the
same time and all the time while increasing

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access to democracy. This is what
it makes it very attractive. It should

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make elections easier to audit and harder
to manipulate, and yet maintain privacy for

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the voter because the votes can be
counted without compromising either privacy or security.

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So it's a pretty interesting system and
idea. And there are some interesting models

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being proposed Democracy dot Earth, which
is a website you can go look at.

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They're promoting this idea of direct democracy
where people get to vote on individual

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issues rather than voting for a candidate
who then makes these decisions on their behalf.

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And in this platform they're imagining you
would be able to delegate your vote

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to a trusted trend or trusted person
who you think is an expert on that

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particular issue, and you empower them
to vote on your behalf. So there's

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a really interesting democratic models being considered
using blockchains. Mm hm. And you

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may be able to see this question
coming up on the screen. What what

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if you change your mind or push
the wrong button? That kind of a

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system. Yeah, that's that's kind
of well, it's the same problem with

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the system we have today. I
actually that's true, that's right. Okay,

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all right, so I will tell
you with this next thing I want

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to talk about here. I got
so excited because when I was reading your

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book over the weekend, I was
telling the friend that I was with about

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this, and I was just like
off the charts about this. This is

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like opens my mind, just writ
large and so this I found that the

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collaboration for quite interesting. So you
talk about using tokens through a blockchain technology

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to create crypto shareholder virtual employees that
work for free in return for a potential

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future profit. You got to share
the story in your book about the guy

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who's building the new global payment system
with seven full time employees and one hundred

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virtual employees. He got to share
that that's awesome. Sure. So yeah,

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I met this guy literally in the
coffee shop across the road from my

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house here, and he was building
an online payment system that he hoped one

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day would compete with the likes of
Visa and MasterCard and that would handle all

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currencies, so all Fiat currencies dollars
and euros, whatever, and all cryptocurrencies

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for payment. So he had seven
All he could afford is seven full time

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employees, but he'd engage another one
hundred or more as a virtual workforce.

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So they were all working for free. He wasn't paying them a salary,

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but in return for contributing their time, for contributing code to the platform that

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he was building, they got these
tokens in return, and so that that's

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basically a stake in the company and
the value of those tokens. The way

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that blockchains work is that the value
of the tokens reflects the value that you're

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building on top of the blockchain platform. So if his company takes off and

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is wildly successful and competes with these
a fifteen years from now, all of

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the tokens that those people own are
going to be worth a lot of money.

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So it's a new model for employing
people that lets them spend part of

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their time working on riskier projects that
they believe in, that they think can

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make possible. So there are rewards
for success, not for effort per se.

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But the reason it's interesting, I
think is it enables startups like Disguise

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Payment startup to scale quickly even when
they have limited cash flow, and it

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enables us as workers to just you
know, go and play in these startups

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and maybe have big rewards if they're
successful. Right. It gives anybody across

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the world accessibility to a startup,
which is incredibly exciting. Right, So

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I literally really my poor friend I
talked a lot about this this weekend and

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he was like, all right,
are you done talking about this? I'm

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ready to go on to the next
subject. Okay, all right, So

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now I want you to talk to
us and distinguish for us about what virtual,

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augmented and mixed reality are and why
they're important. Sure, so,

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some of you may have tried virtual
reality, which is put on headset and

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you are completely immersed in a digital
reality. You feel like you're somewhere else,

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could be on a different planet,
could be inside a game, whatever

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it might be, and you're cut
off from the physical world around You can't

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see the environment you're in. Augmented
reality instead, overlays information on your view

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of the world, so you might
look on an augmented reality app on your

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phone and see objects that don't exist. If you think about the Pokemon Go

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app that was popular a few years
ago mixed reality. He takes augmented reality

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a little further, and it's much
more sophisticated in the way that it operates,

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so it blends objects intelligently in your
view of the world. So you

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put on a pair of magic glasses, and now when I look at an

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object, let's say it's on my
coffee table, if I put something in

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front of it, it'll disappear behind
it. It feels like that digital object

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is actually there. The augmented reality
term has become a catch all for this

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mixed reality thing as well. But
I think augmented reality is important because it

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doesn't it's really useful in the world
of work because you're not disconnected from the

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work environment and you can get additional
information overlaid on top of your view of

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the world that can help you do
your work. So as I was reading

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that part, the one thing that
I was thinking about was, gosh,

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I want to find ways to be
able to incorporate those technologies or some semblant

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of those technologies and the courses that
I'm doing now online for individuals and companies.

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I thought, oh, my gosh, that's so. It would be

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so great now that we know that
we can do these things virtually, to

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be able to add that kind of
experience. So you really spark something in

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me. I have no idea what
it's going to look like, but I

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can thank you for giving me that
idea. Thank you. Yeah, you're

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welcome. It's exciting, all right. And another kind of analogy in comparison

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here that I think is worth talking
about. You, Right, If artificial

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intelligence is the new computer and blockchain
is the new network, then augmented reality

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will become the new display. So
help us understand the promise of augmented reality

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and how it can be applied in
a workplace, especially if you would,

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yeah, I mean very often if
we do use computers in the workplace,

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we're using information is presented to us
in two dimensions on a flat screen,

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whether it's a computer screen, a
phone screen, tablet screen, or something

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like that. Now, for most
people in our primary sense is our visual

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sense. So we have an opportunity
to have a much better interface between computers

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and humans if we can optimize that
visual interface. So, rather than the

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display be trapped inside a rectangle,
what if I could just overlay in on

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the entire field of view and the
world around me. I can think about

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my interfaces as a much broader palette, and so ar doesn't take you away

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from that connection as I mentioned,
with your physical surroundings, and it gives

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you this notion of being able to
create what I call in the book a

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hybrid worker, a combination of human
experience and intelligence and machine intelligence and the

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vast knowledge store and capabilities of the
cloud, so that the ideal interface between

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those two. So if you imagine
a repair worker going out into the field

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to work on a robot, maybe
it's a robot model I've never seen before.

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Rather than have to thumb through a
manual and figure out what to do,

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they put on their glasses. It
shows them open this flap, look

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here, pull out this circuit board, inspect this, check these connections,

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and walks them through step by step, visually showing them in the moment what

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to do. So it's almost like
real time training in the moment. If

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for those people who watched the movie
The Matrix, it's a little bit like

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that. You know, you plug
in. There's no spike casting on the

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back of your head in this model, which is bad goodness, yeah,

381
00:27:04.200 --> 00:27:07.599
but you know you could be.
It's the same idea of instantly being able

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to learn how to do something as
you're shown step by step by the AI

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through augmented reality exactly what to do, so you can learn along the way.

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That's so exciting. Right. If
that doesn't open your eyes listeners and

385
00:27:21.000 --> 00:27:22.720
viewers to possibility and get too excited, I don't know what's going to do

386
00:27:22.759 --> 00:27:26.559
it for you. This is so
great, Okay, speaking of exciting,

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00:27:26.599 --> 00:27:30.240
and this also was really ribbing for
me. You talk about the promise of

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00:27:30.319 --> 00:27:33.400
virtual reality driving healthcare, so you've
got you've got. I love how you've

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got different chapters based on different industries, healthcare being one of them. But

390
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you talk about the studies between Duke
University and the University of San Paulo and

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00:27:41.920 --> 00:27:47.279
the work they're doing on chronic spinal
cord injuries. I thought that that whole

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idea of that kind of collaboration and
the possiblities for those emerging technologies were I

393
00:27:52.440 --> 00:27:56.480
don't know, it's so so inspiring
and awesome that I'm a strong boy and

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00:27:56.480 --> 00:28:00.640
say say more about what they're doing
and what actually happening there. Yeah,

395
00:28:00.680 --> 00:28:07.519
virtual reality has all kinds of therapeutic
benefits from people with PTSD and treating them

396
00:28:07.359 --> 00:28:14.799
to just training people to react correctly
in the moment. The Walmart shooting incident

397
00:28:15.039 --> 00:28:18.480
in Santa Fe, I think it
was three years or so ago. The

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00:28:18.519 --> 00:28:22.920
Walmart staff there said, Hey,
if we hadn't been trained in these virtual

399
00:28:22.920 --> 00:28:26.319
reality headsets, we would not have
responded so quickly to the situation and wouldn't

400
00:28:26.319 --> 00:28:30.400
have saved us lives. So it's
great for simulating things, but it's also

401
00:28:30.480 --> 00:28:33.720
great for tricking our brains. So
what they did with the University of South

402
00:28:33.759 --> 00:28:41.200
Paolo and Duke they took patients who
had spinal cord injuries and they immersed them

403
00:28:41.200 --> 00:28:45.920
in this therapeutic simulation which was designed
to improve the mobility of their lower limbs.

404
00:28:47.240 --> 00:28:48.799
So they were fitted with a brain
machine interface, which it's a little

405
00:28:48.799 --> 00:28:55.680
helmet that goes on and senses electrical
activity in the brain, an exoskeleton which

406
00:28:55.680 --> 00:28:59.720
they fit onto their legs which would
move their legs around, and then a

407
00:28:59.759 --> 00:29:03.720
VR headset that showed them a virtual
pair of legs, so they were just

408
00:29:03.759 --> 00:29:07.519
looking down as if they had a
fully functional, normal pair of legs and

409
00:29:07.559 --> 00:29:12.839
without an exoskeleton on them. The
brain machine interface was then used to control

410
00:29:14.039 --> 00:29:19.279
the exoskeleton and in the VR they
saw the movements of the exoskeleton mirrored in

411
00:29:21.279 --> 00:29:29.319
the simulation. The act of seeing
virtual legs move inside a simulation lead patient.

412
00:29:29.319 --> 00:29:33.440
They quickly learned how to control the
exoskeleton legs using the interface, and

413
00:29:33.519 --> 00:29:38.920
it formed new pathways in the brain
context and then the undamaged nerves in the

414
00:29:38.920 --> 00:29:44.440
spinal column. And after extensive training, they were able to remove the brain

415
00:29:44.519 --> 00:29:49.240
machine interface and the exoskeleton and the
r headset, and some patients regained limited

416
00:29:49.240 --> 00:29:56.319
control and sensation in their legs just
by being simulated and tricked into thinking that

417
00:29:56.359 --> 00:30:00.599
they could do this. It's just
phenomenal. What I really apreciated about that

418
00:30:00.640 --> 00:30:03.680
story, and you just narrated it
so beautifully from the book, is that

419
00:30:03.440 --> 00:30:08.519
it's just here's a great illustration of
how technology really can raise us, really

420
00:30:08.559 --> 00:30:12.319
can pull us up right. It's
such a such a beautiful contribution. And

421
00:30:12.359 --> 00:30:15.119
I don't know anything about that at
the healthcare space. I never worked in

422
00:30:15.119 --> 00:30:18.319
that, but and I can't imagine
I want to be like that, not

423
00:30:18.359 --> 00:30:19.599
to be able to move my legs. I love to run and love to

424
00:30:19.640 --> 00:30:23.160
move, but the idea of being
able to see the promise of using that

425
00:30:23.240 --> 00:30:29.559
kind of technology for something like that
is it's really compelling. Yeah, the

426
00:30:29.559 --> 00:30:33.240
healthcare industry is going to change dramatically
in the next fifteen years, and I

427
00:30:33.240 --> 00:30:36.000
couldn't be more excited. That it's
one of the sectors I spend a lot

428
00:30:36.039 --> 00:30:40.480
of time thinking about and working in, and AI is going to completely transform

429
00:30:40.480 --> 00:30:42.880
it and the other technologies will play
a big part two. Can't wait.

430
00:30:44.519 --> 00:30:47.559
I'm sure every one of us on
this, on this call or this video

431
00:30:47.599 --> 00:30:52.799
will in some way be will experience
those those changes in those upgrades. So

432
00:30:52.920 --> 00:30:56.720
it's pretty exciting, all right.
So now, I mean you would have

433
00:30:56.720 --> 00:30:57.680
been sort of saying this here,
but I want to bring it home for

434
00:30:57.720 --> 00:31:02.440
our listeners for this last this second
segment here. But you talk about every

435
00:31:02.519 --> 00:31:07.279
organization will need a labor augmentation strategy, elevating your workers by augmenting them with

436
00:31:07.319 --> 00:31:11.119
superpowers. What's not to love about
that? I mean, I love the

437
00:31:11.160 --> 00:31:14.559
idea of being able to bring out
people's greatness, and if technology helps us

438
00:31:14.599 --> 00:31:21.319
do that, I'm in. Yeah. I think if leaders of companies just

439
00:31:21.400 --> 00:31:26.200
look at these technologies as a way
to save costs and to remove labor from

440
00:31:26.200 --> 00:31:30.160
the equation, they failed and they
might get some short term gains. But

441
00:31:30.240 --> 00:31:34.759
all the studies I've seen show the
best business impact in the medium to long

442
00:31:34.839 --> 00:31:37.839
term is when you have an augmentation
strategy, when you're looking at how to

443
00:31:37.920 --> 00:31:42.559
use technology to elevate your talent.
And really, when you're thinking about these

444
00:31:42.559 --> 00:31:48.640
superpowers and boosting our abilities, it
is our cognitive abilities, our physical abilities,

445
00:31:48.759 --> 00:31:52.920
and then our sensing abilities, our
ability to see and experience the world.

446
00:31:53.000 --> 00:31:57.559
So I'll give you some examples.
See through the letter C and then

447
00:31:57.599 --> 00:32:05.240
THHIU. They're a company building headsets
for firefighters and they enhance the senses when

448
00:32:05.240 --> 00:32:08.359
they are in a smoky environment and
allow them to see edges and shapes through

449
00:32:08.400 --> 00:32:12.640
smoke, and they're able to get
in and out of buildings when they're doing

450
00:32:12.680 --> 00:32:20.200
rescues five times faster using this enhanced
sensing capability. Construction workers are starting to

451
00:32:20.279 --> 00:32:24.680
use exoskeletons to allow them to lift
weights up to two hundred pounds as if

452
00:32:24.680 --> 00:32:30.720
they were just like a feather,
and ais are being used to boost their

453
00:32:30.759 --> 00:32:36.680
creativity and our imagination. Autodesk has
created a suite of design tools that use

454
00:32:36.720 --> 00:32:40.640
augmented reality to take the design,
the initial design that the designer creates,

455
00:32:42.079 --> 00:32:45.720
riff on it and create hundreds or
thousands of alternatives and say, hey,

456
00:32:45.720 --> 00:32:47.079
we did it this way, we
did it that way, And so the

457
00:32:47.160 --> 00:32:52.079
designer has all of these choices to
look at and when designers first use these

458
00:32:52.119 --> 00:32:55.799
tools, it was expected they'd be
more productive, and they were. But

459
00:32:55.920 --> 00:33:00.759
what surprised Autodesk is that they said, this makes me feel so much more

460
00:33:00.799 --> 00:33:07.200
creative. This liberates my creativiteen my
imagination. Thank you. Yes, I

461
00:33:07.240 --> 00:33:08.319
love that. I'm in for that. We have more to talk about that

462
00:33:08.559 --> 00:33:12.000
toward the end of our conversation.
And with that, let's grab our last

463
00:33:12.000 --> 00:33:15.000
break. I'm your host, Doctor
Release Cortes. We've got on air with

464
00:33:15.079 --> 00:33:17.079
Steve Brown, who is a futurist, author and consultant with thirty years of

465
00:33:17.079 --> 00:33:21.559
experience in high tech. He is
the author of the book entitled The Innovation

466
00:33:21.799 --> 00:33:25.039
Ultimatum, How six strategic technologies will
reshape every business in the twenty twenties.

467
00:33:25.279 --> 00:33:29.640
It so how to guide on digital
transformation. You geor today from Portland,

468
00:33:29.640 --> 00:33:32.119
Oregon, to stay with us.
We'll be right back. Doctor Elise Cortes

469
00:33:32.200 --> 00:33:37.799
is a management consultant specializing in meaning
and purpose and inspirational speaker and author.

470
00:33:38.119 --> 00:33:45.759
She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership and

471
00:33:45.960 --> 00:33:51.960
meaning infused cultures that elevate fulfillment,
performance, and commitment within the workforce.

472
00:33:52.519 --> 00:33:55.880
To learn more or to invite Elise
to speak to your organization, please visit

473
00:33:55.920 --> 00:34:00.640
her at elisecortes dot com. Let's
talk about how to get your employees working

474
00:34:00.680 --> 00:34:13.159
on purpose. This is working on
Purpose with doctor Elise Cortes. To reach

475
00:34:13.199 --> 00:34:16.840
our program today or open a conversation
with Alise, send an email to Alise

476
00:34:17.400 --> 00:34:30.880
Alise at elisecortes dot com. Now
back to working on Purpose. Thanks for

477
00:34:30.920 --> 00:34:34.199
staying with us, and welcome back
to working on purpose. If you're just

478
00:34:34.280 --> 00:34:37.119
tuning in. My guest is Steve
Brown. He's a futurist, author and

479
00:34:37.159 --> 00:34:39.719
consultant with thirty years of experience in
high tech. He is the former futurist

480
00:34:39.760 --> 00:34:44.840
and chief evangelist at Intel Corporation,
and he's the author of The Innovation Ultimatum,

481
00:34:44.880 --> 00:34:49.119
How six strategic technologies will reshape every
business in the twenty twenties. I'm

482
00:34:49.119 --> 00:34:52.360
your host, doctor release Cortes.
Okay, so for this last part of

483
00:34:52.480 --> 00:34:54.719
our conversation, Steve, it goes
so fast, and I told you it

484
00:34:54.719 --> 00:34:59.679
would. I want to assuade maybe
some of the concerns that people have about

485
00:35:00.159 --> 00:35:05.039
about inculcate or adding AI in these
technologies to their lives and their business and

486
00:35:05.079 --> 00:35:07.400
I want to address some of the
important ways that you steward the conversation.

487
00:35:07.559 --> 00:35:13.599
How you're suggesting companies plan for that, and so you say, as business

488
00:35:13.639 --> 00:35:16.840
deploy, As businesses deploy artificial intelligence, leaders will need to stay laser focused

489
00:35:16.840 --> 00:35:22.880
on their core humanistic purpose and communicate
it clearly and relentlessly to every employee.

490
00:35:22.519 --> 00:35:27.760
AIS learn from historical data and from
historical behaviors and thus reflect human bvice and

491
00:35:27.840 --> 00:35:30.119
values. If your employees aren't fully
aligned with your purpose, mission, vision

492
00:35:30.119 --> 00:35:36.239
and values, your AIS won't be
either. Yep, pretty much. So,

493
00:35:36.519 --> 00:35:39.599
as I was saying in the show, right, just like kids,

494
00:35:39.760 --> 00:35:45.760
AIS learn from observing the behavior of
others, and without clear rules and setting

495
00:35:45.760 --> 00:35:51.360
a good example, kids turn into
brats, and the same applies to AIS.

496
00:35:51.800 --> 00:35:55.079
So when AIS are being installed in
an organization and they're being trained,

497
00:35:55.679 --> 00:36:01.679
it's really important that the humans training
them are acting as we would want the

498
00:36:01.760 --> 00:36:07.760
AIS to act. And so having
a really strong culture, a strong set

499
00:36:07.760 --> 00:36:13.400
of values that you communicate with lentnessy
to employees that you reward them for their

500
00:36:13.400 --> 00:36:17.159
behavior to values, and setting a
clear purpose so that everybody in the organization

501
00:36:17.320 --> 00:36:22.880
knows what to do and how to
behave if you do that, then your

502
00:36:22.920 --> 00:36:27.400
ais are going to learn from that
and they're going to behave as you would

503
00:36:27.440 --> 00:36:30.360
hope them to, and they can
you know, you're going to onboard them

504
00:36:30.639 --> 00:36:36.239
as team members who are living the
culture and become examples from the humans then

505
00:36:36.320 --> 00:36:39.519
learn from m HM. So we
really need very aware people who are stewarding

506
00:36:39.559 --> 00:36:43.800
that process, very aware of their
own biases, which we all have right

507
00:36:43.840 --> 00:36:49.119
and to the extent that they can
and conscientiously steward that process. That's that's

508
00:36:49.239 --> 00:36:53.239
fascinating to me. Yeah, I
think we have to be very mindful.

509
00:36:53.599 --> 00:36:58.679
These are powerful technologies. We can
do incredible, powerful good with them.

510
00:36:59.159 --> 00:37:04.360
But if we not thoughtful about the
way we build these technologies, they could

511
00:37:04.400 --> 00:37:07.239
have consequences we don't want, and
you know we all worry about that.

512
00:37:07.280 --> 00:37:13.679
But I think if we're mindful and
really thoughtful about how we train these ais

513
00:37:13.679 --> 00:37:17.480
and help us to be the best
that we can be and to be even

514
00:37:17.519 --> 00:37:22.519
better than us, then we can
build something really lasting and wonderful. I

515
00:37:22.559 --> 00:37:24.159
really appreciate you bringing that up to
you, because people do, as you

516
00:37:24.239 --> 00:37:28.960
well know from your work and your
experience, fear these things because they don't

517
00:37:29.039 --> 00:37:31.360
understand them and they're unknown. So
what I'm really hearing from you is the

518
00:37:31.360 --> 00:37:36.400
extent to which we as humans need
to really step our game up as well

519
00:37:36.679 --> 00:37:39.480
to help steward this process along here. So that's it's done in the most

520
00:37:39.800 --> 00:37:45.159
conscientious, purposeful fashion as we can
as we can make it. Yeah,

521
00:37:45.199 --> 00:37:49.599
we should be cautious, but not
fearful. Beautiful, beautiful. So and

522
00:37:49.639 --> 00:37:52.599
then you've we've got some questions about
how to how to start to access these

523
00:37:52.639 --> 00:37:58.039
technologies, and I think this next
question will help you do say that any

524
00:37:58.039 --> 00:38:01.679
major automation effort should involve ethnomics and
experienced designers on the front end of the

525
00:38:01.679 --> 00:38:07.079
project to understand the important steps where
the innate humanity of the organization adds value

526
00:38:07.079 --> 00:38:09.840
within the business processes. And you
say, poor awareness of where humans add

527
00:38:09.920 --> 00:38:16.119
unique value mainly to over automated business
processes that destroy market differentiation and reduce the

528
00:38:16.119 --> 00:38:21.760
companies to be able to deliver against
their brand promise and purpose. That's incredibly

529
00:38:21.800 --> 00:38:27.280
powerful to understand, Steve. Yeah, and I think it speaks to the

530
00:38:27.360 --> 00:38:31.559
historical role that information technology has played
in workplace. It was largely deployed to

531
00:38:31.559 --> 00:38:37.760
boost efficiency and productivity, which in
turn went into lower costs and that improved

532
00:38:37.760 --> 00:38:42.800
profitability. And it can be very
easy for business leaders to fall back on

533
00:38:42.920 --> 00:38:47.000
that approach again, and I think
that would be leaving benefit on the table,

534
00:38:47.039 --> 00:38:50.400
because you know, these new technologists, to look at back from the

535
00:38:50.400 --> 00:38:53.360
book, will yield further productivity gains, no doubt about it, But they

536
00:38:53.360 --> 00:39:00.239
can do so much more. And
I think if leaders other than just automate

537
00:39:00.360 --> 00:39:05.840
away labor wherever they can in short
of in pursuit a short term profit,

538
00:39:06.679 --> 00:39:09.599
they should set themselves up to try
to look beyond that, because what they're

539
00:39:09.719 --> 00:39:14.960
likely to do is to automate away
all the humanity, all the things that

540
00:39:15.039 --> 00:39:20.480
differentiate their company, their brand,
the way they interact with customers, automate

541
00:39:20.519 --> 00:39:23.400
that away, and then what they're
moving then is their differentiation versus the competition.

542
00:39:24.000 --> 00:39:27.719
What that leads to them is a
race to the bottom on price,

543
00:39:27.760 --> 00:39:31.440
which is not good for anybody,
because if we assume that all competitors have

544
00:39:31.559 --> 00:39:37.320
similar access to technology and capital,
they're going to strip away the differentiation of

545
00:39:37.360 --> 00:39:40.559
their brands, which is their humanity. And that's just not good for customers,

546
00:39:40.639 --> 00:39:45.880
employees, or shareholders. And I
hope again, listeners and viewers that

547
00:39:45.880 --> 00:39:50.039
you find that encouraging. I certainly
do so. I hope that you recognize

548
00:39:50.039 --> 00:39:53.639
that you are absolutely needed and wanted
in the workplace. Yeah, I mean

549
00:39:53.840 --> 00:39:59.400
without humans, most businesses just they're
nothing. Yeah. Yeah, it's just

550
00:39:59.559 --> 00:40:02.639
an importan in distinction. And then
going up further on here when we start

551
00:40:02.679 --> 00:40:06.880
playing this way out in the future
here, I was really really fascinated with

552
00:40:06.920 --> 00:40:10.159
what you said about the notion that
if more machines produce a lot of what

553
00:40:10.199 --> 00:40:15.119
we need and workers don't do those
jobs to earn wages, then taxes to

554
00:40:15.199 --> 00:40:19.079
government are reduced. And you talk
about people like Sir Richard Branson, Elon

555
00:40:19.199 --> 00:40:22.960
Musk, Mark Zuckerberg, Stephen Hawking, and Ray kurzwell Will who have concluded

556
00:40:22.960 --> 00:40:27.840
that some kind of universal basic income
will be required to the future due to

557
00:40:27.880 --> 00:40:30.599
automation. I've heard a little bit
about about UBI, but I knew nothing

558
00:40:30.639 --> 00:40:32.880
about it. Can you say a
little bit more about this topic. It's

559
00:40:32.920 --> 00:40:37.840
fascinating. Yeah, And we're sort
of straying into the realm of politics here,

560
00:40:37.880 --> 00:40:39.440
which I try and stay out of. But you know, it is

561
00:40:40.360 --> 00:40:46.760
a potential consequence of automation gone wild, is that suddenly you know that there's

562
00:40:46.800 --> 00:40:51.239
not enough jobs for us, and
if that happens, which I don't think

563
00:40:51.320 --> 00:40:53.840
does happen. I think we see
some automation, we're going to have to

564
00:40:53.920 --> 00:40:59.239
support people somehow. And so this
notion of universal basic income, when everybody

565
00:40:59.320 --> 00:41:01.679
just gets a basic amount of money
to be able to live their lives,

566
00:41:02.039 --> 00:41:05.920
and then if you want to top
up from that, they have to work

567
00:41:06.320 --> 00:41:08.239
if they can find an employment.
I think the way it will likely play

568
00:41:08.280 --> 00:41:13.280
out is that while many jobs will
be augmented, I you know, a

569
00:41:13.239 --> 00:41:15.119
lot of stuff we've talked about in
the last twenty five minutes or so,

570
00:41:15.199 --> 00:41:19.519
some jobs will be automated, and
for those people, they're going to need

571
00:41:19.559 --> 00:41:24.199
to reskill and upskill to remain relevant
the workplace. So as they do that,

572
00:41:24.440 --> 00:41:29.440
some people are going to need support, and maybe UBI comes in for

573
00:41:29.480 --> 00:41:31.840
those people. And some people will
just not be able to make the leap

574
00:41:31.920 --> 00:41:37.480
for whatever reason. So it's UBI
is just one of a number of ideas

575
00:41:37.880 --> 00:41:42.480
to help support people either while they
train to gain the skills they need or

576
00:41:42.480 --> 00:41:46.039
in some cases they might need that
support permanently. But there are other ideas

577
00:41:46.079 --> 00:41:50.320
too, you know, taxing robots. If this is Bill Gates's idea,

578
00:41:50.519 --> 00:41:53.440
if a robot replaces a person who
makes seventy five thousand dollars a year.

579
00:41:53.840 --> 00:41:58.280
Okay, tax that robot as if
it was earning seventy five thousand dollars a

580
00:41:58.320 --> 00:42:01.480
year. Interesting, you have negative
income text, so supplemental money from the

581
00:42:01.480 --> 00:42:06.039
government for people who earn below a
certain threshold. So just flipping the idea

582
00:42:06.039 --> 00:42:09.360
of income text upside down. Yeah, it's and again you know, like

583
00:42:09.400 --> 00:42:12.400
you say, we are getting the
role of politics, and I want to

584
00:42:12.400 --> 00:42:15.039
stay away from that as well,
but they are very interesting ideas that need

585
00:42:15.079 --> 00:42:17.440
to be considered in a pondered and
thought through. So now we sprinkle something

586
00:42:17.480 --> 00:42:20.559
in there for our listeners and viewers
who want to take it from there.

587
00:42:21.480 --> 00:42:23.119
And to that end, you've sort
of hinted at this and the last thing

588
00:42:23.119 --> 00:42:27.280
you were talking about, But you
say in your book that technology has always

589
00:42:27.320 --> 00:42:31.119
created more jobs than it has destroyed. And typically these new jobs require higher

590
00:42:31.199 --> 00:42:36.440
level of skill and create more value
and thus command higher wages. And so

591
00:42:36.559 --> 00:42:39.559
the adult education programs will be vital
for society to safely navigate this transition.

592
00:42:39.599 --> 00:42:44.000
And you've got a whole chapter dedicated
to education, which I really appreciated.

593
00:42:44.039 --> 00:42:46.800
I read everything I read it a
couple of times. Talk to us more

594
00:42:46.800 --> 00:42:50.480
about that, because one of the
things that in my work that I do

595
00:42:50.559 --> 00:42:53.880
around growth and transformation is for me, you're never done growing, right,

596
00:42:54.000 --> 00:42:58.599
and I love the idea forever learning. For some people, that's really scary

597
00:42:58.599 --> 00:43:00.519
and that's not really that interesting.
So can you talk to us a bit

598
00:43:00.559 --> 00:43:06.239
about how you see this ongoing adult
education really playing out and working well for

599
00:43:06.360 --> 00:43:09.880
us? Yeah, I think it's
clear that people will need a higher level

600
00:43:09.880 --> 00:43:16.039
of education going forward for many roles, and the era of a two year

601
00:43:17.239 --> 00:43:22.280
college degree or a four year higher
education degree, that paradigm is gone.

602
00:43:23.159 --> 00:43:28.840
What makes more sense is this idea
of lifelong learning and that becomes the norm,

603
00:43:29.079 --> 00:43:34.960
and maybe we have a relationship with
higher educational or just educational groups that

604
00:43:35.079 --> 00:43:38.199
help us to continue to grow throughout
our lives. And so it redefines the

605
00:43:38.239 --> 00:43:44.840
relationship between the world of education and
people. So to do that, we

606
00:43:44.840 --> 00:43:49.800
will have to retool our education system, and the education system has to step

607
00:43:49.880 --> 00:43:53.559
up. It's been pretty much the
same for two hundred years. It was

608
00:43:53.599 --> 00:43:59.480
designed to move people out of fields
and inter factories and offices, and we

609
00:43:59.559 --> 00:44:02.599
now live the Internet era. We
could completely rethink the way that we deliver

610
00:44:04.239 --> 00:44:08.079
education, and I think the opportunity
there is to deliver a high quality education

611
00:44:08.599 --> 00:44:13.679
at far lower cost than that we
do today, make it far more accessible

612
00:44:13.920 --> 00:44:15.719
to people. And I think business
will also need to play a role.

613
00:44:16.559 --> 00:44:22.039
The Business Roundtable met last year,
they had this idea of stakeholder capitalism,

614
00:44:22.199 --> 00:44:27.199
and one of the things that explicitly
acknowledging there is business's role in helping their

615
00:44:27.239 --> 00:44:31.360
employees to constantly grow and develop new
skills, and that business needs to fund

616
00:44:31.440 --> 00:44:34.840
and support that. So I think
it's going to be something that everybody has

617
00:44:34.920 --> 00:44:37.239
to play a part in, but
we're all going to be along for a

618
00:44:37.320 --> 00:44:40.159
ride of constantly learning and improving.
Yeah, So to that end, I

619
00:44:40.360 --> 00:44:44.519
was pleased that you brought that up, because I did when that new statement

620
00:44:44.519 --> 00:44:46.360
came out on August nineteenth last year. I've been immediately on that and found

621
00:44:46.360 --> 00:44:52.320
that quite compelling and interesting and inspiring
as a possibility. And now I see

622
00:44:52.360 --> 00:44:59.079
more and more conversations around stakeholder capitalism, conscious capitalism, and really business stewarding

623
00:44:59.079 --> 00:45:00.440
a world helping us do or the
world that we all want to live in.

624
00:45:00.960 --> 00:45:04.880
And then we do need businesses help
to continue to grow and learn.

625
00:45:04.920 --> 00:45:08.440
So I was very encouraged by that
too. We're coming close to out of

626
00:45:08.440 --> 00:45:10.519
time here, Steve, and I
want to be sure and ask you this.

627
00:45:10.639 --> 00:45:15.039
You talk about in order to thrive
in the post automation economy, we

628
00:45:15.039 --> 00:45:17.719
need a twenty first century psyche,
which I thought was fantastic. And you

629
00:45:17.760 --> 00:45:22.320
say we need to be adaptable,
mobile, constantly curious, optimistic, and

630
00:45:22.360 --> 00:45:24.639
always learning, plus take charge of
our own destiny, be tenacious, and

631
00:45:24.679 --> 00:45:30.679
have grit. Completely agree, and
some of that really gets to what you

632
00:45:30.719 --> 00:45:36.639
were saying before about really pulling out
and calling ourselves into our full humanity to

633
00:45:36.679 --> 00:45:39.320
be able to work alongside technology.
So tell us more about this twenty first

634
00:45:39.320 --> 00:45:46.199
century's sake. Yeah. So,
the number one question I get when I

635
00:45:46.239 --> 00:45:50.519
meet with people and do events is
should I be afraid of AI? I

636
00:45:50.519 --> 00:45:53.079
hope we've touched a little bit on
today. The answer is no. The

637
00:45:53.159 --> 00:45:58.519
second most important question your common question, I guess, is how essentially some

638
00:45:58.639 --> 00:46:01.719
version of how do I become robot
proof? Or how do what do I

639
00:46:01.760 --> 00:46:07.239
tell my children or my grandchildren to
help them become robot proof so that they

640
00:46:07.280 --> 00:46:10.840
will be relevant in the workforce.
And I think it really takes an attitude

641
00:46:10.960 --> 00:46:16.400
of owning your own career, being
self motivated, but working to develop the

642
00:46:16.440 --> 00:46:22.360
skills. Pay attention, what are
the skills you need to complement technology as

643
00:46:22.400 --> 00:46:25.119
technology can continues to improve over time
and other things we talked about in the

644
00:46:25.119 --> 00:46:30.159
previous block. Right, it's the
four seas of creativity, communication, collaboration,

645
00:46:30.440 --> 00:46:35.719
critical thinking. But it's also things
like empathy and adaptability, and that

646
00:46:36.119 --> 00:46:43.199
ability to be open to always learning, to be positive and optimistic, and

647
00:46:43.480 --> 00:46:49.039
to always want to learn more and
be curious. Constant curiosity, I think,

648
00:46:49.159 --> 00:46:53.480
is what will power people to have
the most fulfilling careers going forward.

649
00:46:54.800 --> 00:46:58.800
Well that's one of the major reasons
I host to show up five and a

650
00:46:58.800 --> 00:47:00.960
half years in You Are episode and
obtuitor in ninety nine, so I'm slightly

651
00:47:01.000 --> 00:47:06.239
curious. I love it. I
absolutely love sharing what I learned with my

652
00:47:06.320 --> 00:47:08.320
listeners and viewers across the world.
Is amazing. And on that note,

653
00:47:08.360 --> 00:47:10.280
see here we are at the end. I want to give you the last

654
00:47:10.320 --> 00:47:13.719
word. You know, this show
is listened to across the world. People

655
00:47:13.760 --> 00:47:16.400
are looking to be able to learn
how to access more meaning and purpose in

656
00:47:16.440 --> 00:47:20.000
their lives and their leadership in their
business. What do you want to lead

657
00:47:20.039 --> 00:47:23.360
them? With. I think the
biggest and most important thing is don't be

658
00:47:23.400 --> 00:47:28.199
afraid of technology and what it can
do for us. Because the more you

659
00:47:28.280 --> 00:47:31.679
understand, the more I think you'll
find you're optimistic about the future as I

660
00:47:31.760 --> 00:47:36.760
am, and the more relevant you
will be in the workplace when you understand

661
00:47:36.760 --> 00:47:39.199
it. And that's why I wrote
this book to empower people, leaders in

662
00:47:39.239 --> 00:47:44.800
particular, with the information they need
so they can ask informed questions, understand

663
00:47:45.079 --> 00:47:47.159
what problems can be solved with the
latest wave of technology, and to just

664
00:47:47.159 --> 00:47:52.199
be inspired. I mean, there
are ais out there that can hear disease

665
00:47:52.440 --> 00:47:55.159
in the sound of your voice.
If that doesn't inspire you, and think

666
00:47:55.159 --> 00:48:00.559
about how that could save millions of
lives by catching things early, just by

667
00:48:00.639 --> 00:48:06.920
listening to a microphone to be able
to literally hear chronic heart further coroner artword's

668
00:48:06.920 --> 00:48:10.840
disease. They're optimistic in future hypertension, diabetes, and even cancer just in

669
00:48:10.880 --> 00:48:15.360
the sound of your voice. These
are the types of opportunities we have when

670
00:48:15.400 --> 00:48:17.719
we embrace these technologies, and I'm
excited to see where the next ten to

671
00:48:17.800 --> 00:48:21.760
fifteen years takes us. I am
too, Steve, and you know the

672
00:48:21.760 --> 00:48:23.320
world is a better place with you
in it. I'm so glad we've crossed

673
00:48:23.360 --> 00:48:27.599
paths. I'm very grateful for your
book and listeners. Viewers please pick it

674
00:48:27.639 --> 00:48:30.280
up. It's dynamic. It will
change your life. You will learn more

675
00:48:30.280 --> 00:48:35.039
about Steve Brown his book The Innovation
Ultimatum, or to his consulting work he

676
00:48:35.079 --> 00:48:37.880
does at Possibility and Purpose. Start
by visiting the Bald Futurists dot com or

677
00:48:37.920 --> 00:48:42.159
it's actually baldfuturists dot com, not
of the in front of it. Love

678
00:48:42.159 --> 00:48:45.119
that you call yourself that. By
the way, last week, if you

679
00:48:45.159 --> 00:48:46.840
missed the live show, you can
always get to be a recorded podcast.

680
00:48:46.920 --> 00:48:52.480
We turned the mic around in previous
guest Danny Gutneck of Pathways Essence mind me

681
00:48:52.679 --> 00:48:54.880
about my own path to purpose,
and he gave me some new insights about

682
00:48:54.920 --> 00:48:58.639
my path and got me to admit
that my second grade dream of what I

683
00:48:58.679 --> 00:49:02.480
would become in life. Thank goodness
that didn't happen came to pass. Listening

684
00:49:02.559 --> 00:49:06.400
and see what you think. Next
week we'll be on air with Joanne Hayman

685
00:49:06.519 --> 00:49:09.239
and hear about the work she does
helping women transition from jobs to working on

686
00:49:09.320 --> 00:49:13.199
purpose. See you there, Remember
that works at least up in our life.

687
00:49:13.239 --> 00:49:22.320
So let's work on Purpose. We
hope you've enjoyed this week's program.

688
00:49:22.639 --> 00:49:25.440
Be sure to tune in to Working
on Purpose, featuring your host, doctor

689
00:49:25.440 --> 00:49:31.119
Elise Cortes, each week on the
Voice America Empowerment Channel. Together, we'll

690
00:49:31.119 --> 00:49:38.519
create a world where business operates conscientiously, leadership inspires impassioned performance, and employees

691
00:49:38.559 --> 00:49:44.119
are fulfilled in work that provides the
meaning and purpose they crave. See you

692
00:49:44.159 --> 00:49:45.400
there, Let's work on Purpose.