The Imperative “Lead With WE” Business Revolution

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What's working on Purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential business can be such

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a force for good in the world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want Working

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on Purpose now. Here is your
host, doctor Elise Cortes. Welcome back

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to Working on Purpose program. Thanks
for tuning in again this week. I'm

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your host, doctor Elise Cortes j
On. You live from Dallas, which

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is home base for me. If
you don't know me yet, I'm a

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management consultant specializing in meaning and purpose, organizational and local therapist, inspirational speakers,

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social scientist, and author. I
help companies discover and articulate their purpose

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to throw it through their culture and
operations. I work with the organization to

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develop inspirational leaders who create cultures where
people actually want to come to work and

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do their best. And I provide
programs like the Grab Your Gusto that enable

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individual team members to discover and unleash
their passion and purpose at work to catalyze

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fulfillment, engagement, and productivity.
You learn more about me and how we

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can work together at atleastcure test dot
com and Gusto dashnow dot com. Let

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me think, my partner and sponsor
work Proud, we are a perfect collaboration.

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Everyone wants to know they matter and
that the work they do is important

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and meaningful. Work Proud helps companies
to adjust that through their mobile platform that

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is built to encourage employees to share
their stories and recognize each other's contribution.

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Work Proud empowers hr and business leaders
to help create company cultures where all employees

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are inspired to feel proud of their
work. I'm proud of their company.

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Learn more about work Proud and a
recent study they've commissioned about pride in the

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workforce at workproud dot com with us
today as Simon Manawari, he is a

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founding He's the founder and CEO of
we First, a strategic consultancy accelerating growth

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and an impact for purpose to ven
brands. He's a member of the Steering

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Committee of Sustainable Brands. The Forbes
Business Council and a Fellow of the Royal

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Society of Arts. He's the author
of Lead with We, the Business Revolution

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that will Save Our Future, which
we'll be talking about today on the show

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You Know Today from Los Angeles,
California. Simon, Welcome to Working on

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Purpose. Thank you so much,
Elise greatfully here and remind me again how

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to say your last name correctly for
our listener. Actually Main Well, it's

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written main Wearing, but it's actually
pronounced mannering, So I like matter,

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mannering, Mannering, Okay, mannering
Okay, I'm going to get that right.

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Mannering all right. So I got
to know you originally, believe it

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or not, kind sir, through
our Conscious Capitalism connections. I've heard you

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speak many times for that organization.
That's how I originally got wind of you.

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So I have heard you speak on
some of the matters here that I

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want to first open the show with
that I think are so important to talk

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about in you and I were starting
to talk about them before we got on

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air. So if you would,
through that brilliant mind of yours, talk

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to us about the twin crisis you
talk about in your book from twenty twenty

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twenty one. You talk about the
pandemic, the global pandemic, and the

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racial justice movement. Talk to us
about how they have changed how business must

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respond today. Well, it's a
great question, because I think even prior

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to COVID nineteen, which really sent
the world into a tailspin, all of

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us were already starting to see that
these issues, you know, plastic in

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the oceans, climate crisis, loss
of biodiversity, were not just something out

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there in the future that people who
cared about those sort of things kept pointing

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to, but rather they were starting
to impact our daily lives. Fires in

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Australia, fires in California, and
so on and so on. But then

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what happened was that COVID really not
only put us all on notice as to

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you know, we've got to respond
differently, we've got to show up differently,

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but it also over time forced us
to reflect on what is important and

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how fragile life is and what sort
of future do we want to define for

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ourselves. While at the same time, on top of climate, on top

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of COVID, BLM, the Black
Lives Matter movement, which really kind of

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threw into relief longstanding disparities and racial
inequalities out there, and so it was

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this really strange quinstance of circumstances where
we're being forced to reflect on our lives

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and our lives looking forward at a
time when the fragility of the natural world

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and our social systems is really in
stark relief right in front of our eyes.

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And so I think what it did
was it accelerated our expectation of business

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to show up in new ways.
And I'll tell you one other thing at

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least, which is really interesting.
Consumers, customers, employees, investors,

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regular citizens out there saw business respond
in a way they've never seen them do

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it before. Dropped everything, sent
their employees home, retooled their supply chains

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to make PPE equipment. I mean, you can't unsee that. You saw

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the capacity of business to respond in
a crisis, and now they know it's

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possible. You know. One of
the things first, one of the first

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few things that I did when the
p was rolling out, as I realized

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from a vantage point of business and
human capital, and I had had Marcus

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Buckingham on my show just recently before
that, as I thought, oh my

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gosh, now was in perfect time
for every business is to look at every

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single process that they do, especially
related to a human being an examine if

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that's still do we still need to
be doing that? Do we still need

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to require people to be sitting in
jobs for two years before they move on

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to their next job, things antiquated
systems like that. And so I really

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saw it, like you said,
as a real shake up, a real

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wake up call, a real opening
for them to start to change. Examine

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first and change what wasn't working and
move into something that was. I totally

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agree, and I think not only
did were we all forced to be more

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agile in our businesses, I mean
to spin up programs to support it the

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whole human being and employees, spin
up safety protocols that never existed before,

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spin up ways of working remotely.
But here's the other thing about it.

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People think that COVID nineteen was an
anomaly. A lot of people do,

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and that hopefully we'll get back to
things as normal, whatever that looks like.

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The reality is this, in my
opinion, is that COVID nineteen continues

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to be a pilot program for what
life will always look like moving forward,

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where we will lurch from one crisis
to another because they're all interconnected. And

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so my advice to anybody listening is
take the time to look at how you

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responded, especially in the first months
of COVID nineteen, and don't see that

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as a one off that you can
throw away. See that as a pilot

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or a template for what you're going
to have to do again and again,

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sadly moving forward, and actually iterate
on that and improve on it. So

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when extreme weather comes along, when
biodiversity affects your supply chain, when there

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is some sort of social crisis for
whatever reason, when that happens, you're

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better equipped, better prepared, and
more effective in showing up in a meaningful

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way, which will not only protect
your business, it'll make sure that people

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you know, you resonate with people, they'll keep buying your products, they'll

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keep working for you. So we're
all going to have to think of brands

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as becoming first responded. So gorgeous. So, as I told you before

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we got on air, this's thing
that you create and put into the world

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is just stundely gorge To look at
this book lead with we. It is

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beautiful. And you know, Samon, this is as we spoke about,

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this is a hefty work. I
don't know how long this took you to

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create this thing. But this is
really dense and beautiful work that you've created

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here. So what I got out
of it? First, let me give

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you a chance to respond, This
isn't it just a beautiful baby? Look

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at what you created there you go. I'm very happy to see it.

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This being launched, you know,
it's launching right now. But what I

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would say is is it took three
years to put together, but it really

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is. Firstly, the whole book
is built on the strength of ten years

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of work at my company. We
first the whole team where we help define

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and integrate and scale the purpose of
different companies. So it's the whole team's

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effort. But we put a lot
of you know, rigor into thinking through

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not just how do you become a
purposeful company? But the main problem I

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wanted to solve was we are not
getting far enough fast enough in business.

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So how do we scale and accelerate
our response to these crises in ways that's

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going to build your business. That's
the focus of the book. And of

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course the other thing that I gravitated
to being that I'm in the meeting and

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purpose camp of course, is it
seemed to me that another one of your

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major major points is that it's not
enough for us to have just simply a

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shared purpose, but more that we
need a collective purpose. So in that

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beautiful vernacular, viewers, would you
tell us more, what do you mean

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by collecting purpose? Yeah? I
mean, you know, at least you

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and I have both been working in
this space for some time. And what

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I observed, having been lucky enough
to work with companies like Tom's and Timberland

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and so many startups and large enterprises, is what's wrong with this picture?

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And here we're not getting far enough
fast enough. And here's my answer.

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If you look at the vast tapestry
of business, all companies in all regions

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of the world, B to B, B two C, whatever they are,

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the vast majority of them are still
looking after their own bottom line,

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often at the expense of their people, the environment, and so on.

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I mean, that's the truth,
that's the reality. But in them,

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like like stars in the night sky, we've got all these different, growing

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number of purposeful companies, but we
don't have the connective tissue between those efforts

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to compound, to unlock the synergies
between them, and so we're almost self

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limiting in that we're working with our
stakeholders closest to us, like our employees,

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our customers, our suppliers. But
we need to actually weave the connection

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between all of these efforts. And
here's the distinction I would draw. For

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a long time, a lot of
purposeful companies have thought in terms of the

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virtuous cycle do well by doing good. What I talk about in the book

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is the virtuous spiral of collectivized purpose. And what I mean by collectivized purpose

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is this, we need a new
narrative for business at large. We need

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to repurpose business as a whole to
empower us to live and work and grow

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together in new ways that restore and
protect the natural and social systems on which

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all of our futures depend. That
has to be the overarching purpose of business,

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the collectivized purpose. Within that,
each individual company must do something that's

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authentic and specific and differentiated to them. It's got to be true to you,

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so when you do that. This
idea of collectivized purpose allows you to

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see business as a movement of movements. The larger movement is to restore and

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regenerate the natural and social systems on
which we depend. The movements within that

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are everything large and small companies do
to execute against issues that are relevant to

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them. When you were talking,
Samon, I got a picture in my

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mind, and that is like sort
of like this this this, this aren't

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this swirling whirling of all these different
objects in the different components of the weed

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that you have your the six different
components, they're all swirling together and their

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their energies are touching each other and
throwing each other upward. That there's a

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way for us to be able to
truly elevate that consciousness that I think that

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you're speaking to. It's very true. And here's my concern. These issues

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that we're trying to solve for are
not sitting there statically in the future waiting

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for to arrive, you know,
climate crisis, just waiting there. They're

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compounding in the future and hurtling back
towards us in the present. So the

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timelines we're working against the contracting towards
us. So the urgency and the need

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to unlock the synergies and work together
in more intentional ways comes from the urgency

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of those timelines. Yeah, you're
right, it's a self fulfilling prophecy.

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If you do more good in your
company and I do the same with mine,

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we enable and involved in others to
do the same. That encourages market

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forces to reward that more and more, which drives capital to go towards those

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companies more and more, which inspires
large legacy brands to change what they're doing

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more and more. And it just
simply means that business at large can be

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sort of redirected, repurposed sooner so
that we can meet these challenges in time,

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because the reality is this, after
a certain point a lease, based

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on my research, and it's within
the next decade or so, there's a

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cascading offect beyond which there's nothing we
can do, whether it's by diversity breaking

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down, you know. Prison Obamas
I think was yesterday in Alaska he said

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we're almost out of time on the
climate crisis. That doesn't mean we have

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to be pessimistic. It just means
we need to stop working together in new

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ways. M hmmmm. I am
completely, absolutely convinced of that, of

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course. So what I wanted to
do also for the show. We've got

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another two segments after these last couple, lots of women's in this one,

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and what I really want to do
to Simon is for our listeners is really

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break down and showcase your virtual spiral
of collectivice purpose in action. So if

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we start with the first bottom component, which is we you talk about.

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I love there's a few things that
I just picked out that I thought were

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so interesting and yummy. You say
we should think of ourselves as corporate ecologists.

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I love that all of us,
every single one of us. And

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you also say we must acknowledge neutrality
is complicity. Ah, right on.

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I mean, it's just so many
great things. So talk to us a

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bit more about this we or this
me excuse me component. Well, couple

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of things. Firstly, we've got
to be corporate ecologists in the sense that

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we've got to start nurturing and growing
and enabling businesses that mirror the dynamics within

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you know, the living world,
the natural system ecology around us, where

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everything is you know, interdependent,
and it's collaborative and it's co creative.

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I mean, this is just how
you build something that thrives and is sustainable

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and regenerates over time. Secondly,
you know, those who feel like it's

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a risk to either you know,
course correct what they're doing, or have

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a point of view on a social
issue, or commit to a cause.

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You're right, it is a risk. But the reality is this, if

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you sit on the sidelines, all
the research tells us, whether it's from

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edlmin Trust Barometer report or otherwise,
that you will be penalized by your employees

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and by customers, and you'll lose
those customers and they'll go to a competitor

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who's clear about the role they're playing
in the world. So inaction is a

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choice, it is a decision,
and you will be judged harshly and increasingly

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punitively. You know, right now
there's this positive momentum, it's repurpose business,

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but very soon as you're starting to
see companies, CEOs, products,

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brands will be really penalized for being
part of the problem rather than the part

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of the solution. So to your
question about the virtual spiral, I'll touch

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on it very quickly. But imagine
in your mind's eye, there's an arrow,

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and the bottom of the arrow,
the pointy bit of the arrow,

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goes up and at the bottom is
the really this me first, self centered,

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self directed mentality, and at the
top is this collective priority the we

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and wrapped around that is a spiral
that's getting wider and wider. A helix.

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Now, each one of the loops
in the ribbon of that helix is

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a different level through which you can
scale and accelerate your impact. So at

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the bottom you've got me, and
that means I've got to choose to lead

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why Because we're in this mess together. Because of everything that you releast did

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that I did, the cars I
drove, the products I bought. We

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got into this mess together and we're
going to have to work to get out

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of it together. So we've got
a lot unlock our individual agency in terms

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of where do I bank, what
products do I buy, where do I

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work, what car do I drive? What's my diet? Like, all

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of these are not just inconsequential choices. These are ways that you can feel

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like you're part of the solution by
contributing to doing more good and less bad.

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Above that, and a couple points
on that you know? Do you

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in climate? You know? And
COP twenty six, recently set as code

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read for humanity and the Lancet Planetary
Health Reports said fifty six percent of young

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people around the world feel humanity is
doomed. So we better be on point.

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I mean, do we need any
more urgency than that? And then

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if we go to the next level, you've got leaders inside companies. Now

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that could be the founder, it
could be the CEO, but it could

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be anyone inside a company that chooses
to lead. And they've got to define

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the purpose of the company, integrate
it, and bring it to life.

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And I'll give you some examples.
Walmart, the biggest retailer in the world,

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has recently announced Project Gigaton, where
they're working inside their company with their

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suppliers to pull a gigaton of carbon
out of the air of greenhouse gas emissions.

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Amazing, mind boggling. Or but
Deloitte, one of the biggest consulting

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firms in the world, is now
educating their three hundred and thirty thousand employees

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about the climate crisis. Again,
working internally with your employees to equip them

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to play a more meaningful role.
So you've got me choosing to lead.

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Then you've got leaders inside a company
defining your purpose and bring it to light.

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Then you've got the culture above that, the culture of your employees,

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of all of your stakeholders inside your
company. And you held out to a

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second. I want to make sure
we get this on and good. I

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grab a first break so hold that
thought. We'll come back to culture problem.

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Don't you run away, any of
you? All right? I'm your

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host, doctor Elias Cortez. We've
been on the eversignment man a wearing author,

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a lead with we the business revolution
that will save our future. We've

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been talking a bit about where this
book came from and why it's so essential.

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Afrod break. We're going to hear
more about his explanation of the spiral.

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He's been talking about introducing see with
us. We'll be right back.

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Doctor Release Cortes is a management consultant
specializing in meaning and purpose and inspirational speaker

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and author. She helps companies visioneer
for greater purpose among stakeholders and develop purpose

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inspired leadership and meaning infused cultures that
elevate fulfillment, performance, and commitment within

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the workforce. To learn more or
to invite Elise to speak to your organization,

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please visit her at Eleasecortes dot com. Let's talk about how to get

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your employees working on purpose. This
is working on purpose with doctor Release Cortes.

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To reach our program today or open
a conversation with Alise, send an

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email to Aleise Alise at Elisecortes dot
com now back to working on Purpose.

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Thanks for stting with us, and
welcome back to the program. Before we

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get back into content, I want
to invite you to check out the book

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that I got out last November of
twenty twenty. It's called Purpose Ignited,

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How Inspiring Leaders Ignite Passion and on
They Cause, which is on Amazon.

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I wrote the book to awaken readers
to their passion and purpose and help transform

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them into inspirational leaders who enlighten the
workplace and elevate the contribution of business to

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all as stakeholders. If you're just
joining us now, my guest is Simon

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Manawaring. He's the founder and CEO
of we First, a strategic consultancy accelerating

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growth and impact for purpose driven brands. Is the author of Lead with We,

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The Business Revolution that will Save Our
Future. I'm your host, doctor

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Relie Cortes. So we talked before
the break about two of your pieces.

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Me and Leaders. You are on
culture next. I believe absolutely and imagine

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these are again up and arrow with
a spiral around it. Me at the

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bottom. Then Leaders, we're up
at the third level, which is your

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company culture, and that is about
co creating impact together. And I'll give

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you just one example. You've got
Michelo Ultra, which is a Bier company

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working with its supply as its farmers
out into the field, and through its

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contract for change, it's actually paying
them to transition to regenerative practices and their

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agriculture and their farming. You know, you're starting to see companies working inside

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their organization in very very unexpected ways
to mitigate risk to their reputation, to

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really galvanize their employees around something purposeful. And you know, one more example,

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Timberlance Path to Service. Every year
ninety percent of their employees go out

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and plant trees all around the world, and that really just reconfirms to them

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the role they're playing and that makes
work more meaningful to all the you know,

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the employees who show up every day. So above culture, you get

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to the next level, which is
community, and community is your customers.

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And sometimes people think, oh,
that it's about marketing, but I don't

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think of it as marketing. I
think of it as community architecture, where

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you're building a community that will drive
a movement that creates the change you want

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to see out there. And I'll
give you a couple of examples. I

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here in Europe and now in the
US, just in the last couple of

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weeks, have announced that they'll actually
buy back all Ikea furniture that you don't

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want anymore. We've all had all
the frustration of building it in the first

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place, but now they'll buy it
back to create that circular economy in its

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own supply chain. At the same
time, Ikea in Europe is now selling

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renewable energy to its customers so that
their households can become climate positive. So

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suddenly an affordable furniture maker is becoming
an energy provider, so that people look

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at the brand and go, wait
a second, They're not just giving me

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the furniture I need. They're a
platform through which I can make meaningful choices

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that are responsible to my future,
and it deepens the loyalty to the brand.

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And then above community, we go
up to the level of society.

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And at the level of society,
this is where brands talk about women's empowerment,

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same sex marriage, access to voting, you know, post traumatic stress

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disorder, all these different issues that
you've seen brands weighed into a couple of

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great examples. Procter and Gamble,
one of the largest consumer packaged goods companies

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in the world have really weighed into
the racial bias dialogue with their campaign called

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The Look, where they're really calling
out people, your white people, about

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the biases against people of color or
for multicultural backgrounds. So even when you're

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your incredibly consumer sensitive like a CpG
company would be, they're wading into highly

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complex and sensitive topics. And then
finally, and just in your mind's eye,

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up this arrow with the spiral,
you've gone from me to leader,

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to culture, to community to society. At the top you have transcendence,

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which is really about where we transcend
selfishness to the point that we are working

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in harmony with nature and we have
this restored that symbiotic relationship. And I'll

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give you two examples. One is
the twenty thirty Calculator, which won the

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Grand Prix at the can Advertising Festival
the year, which basically empowers businesses of

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any size to define what's the carbon
footprint of what they're making and share that

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with consumers so that we can make
informed choices. Or small innovative companies like

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Bold Threads that are decoding the DNA
of spider webs to make ecosilk that they're

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using in to make with Stella McCartney
to make one hundred percent biodegradable tennis stresses.

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You know, it's so cool.
It is so cool when we realize

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that around us are littered all these
biological blueprints by the solutions we need in

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our lives in ways that serve nature
rather than stealing from it. And I

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think, you know, that's the
transcendent level. Okay, a couple of

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things. So I had Christian Crommee
on my show. He is from do

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you know him, He's from the
Netherlands. He talks also very much about

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integrating natural processes into you know,
sort of evolutionary, incustious raising causes and

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processes not like you're talking about,
which I think is just brilliant. So

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I want to go back to each
of those levels and revisit some of the

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things that I pulled out that I
thought were really interesting from your book.

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Because one of the things I do
on this show, Simon, is the

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conversation. This is a six and
a half year running show, three hundred

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and fifty five episodes. We really
are advancing the conversation on how to create

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workplaces where people actually want to come
to work. We have leaders that actually

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bring them to their greatness, and
we do business that betters in the world.

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That's what the show is all about. So each conversation has got to

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advance that conversation. So one of
the things that you said that I thought

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was really interesting on the me level
was that we consumers need to use our

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money to hold businesses accountable. Say
more about how we can do that.

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Well, you know, increasingly consumers
are aware that they're voting with their dollars

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every day, and there's been this
deceit going on, or conceit that we

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didn't really know what the carbon footprint
of that packet of Crisp packaging was or

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this car I'm driving. Really we
had no line of sight to make informed

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decisions. And so now consumers are
voting with their dollars in the shopping aisle,

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and you've seen this massive pivot towards
responsible you know products. Just think

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about the opportunity that's here. Clean
food food has gone through the roof,

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the whole sort of transition in the
food and clean beauty. Beauty products of

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all types now touting them, you
know, sustainable footwear and apparel. Every

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brand out there is now talking about
their sustainability credentials. Well, just look

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at the auto industry. You know, ten years ago Elon Must start at

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Tesla and the traditional industry tried to
put him out of business. Here we

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are ten years later, he's the
richest man in the world. He's on

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his way to being the first trillionaire, and every large automaker in the US

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has committed to alternative energy vehicles by
a certain day. Massive transformation in one

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decade. So all of this is
to say that consumer demand, through the

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power of the dollar, is incentivizing
companies to change the way they make things

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and how they take them to market, because we all realize by looking at

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our phones every day how much trouble
we're in, and increasingly we're not just

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going to reward companies that are doing
the right thing, we're going to punish

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those Why because you know, this
is our future at stake, it's your

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kid's futures, it's my kid's future, and we're going to be increasingly impatient

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with it as these issues become more
seriou beautifully said. Okay, Then on

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a leader level, there's a couple
of things I wanted to drill down onto

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that. First, you talk about
the need to rewrite the story of the

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successful CEO house. You know for
a long time, I'm a CEO and

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entrepreneur that I've also had staff jobs
for fifteen twenty years of my life and

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run sort of large organizations. The
challenge I often find is that we to

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traditionally map the same hierarchical mentality across
from our supply chain or our orc structure

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to how we think of us as
a leader. We're at the top,

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you know, our decision, our
way or the highway, et cetera,

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et cetera. I think today leaders
need to lead with empathy, which is

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a deep understanding of the daily experience
of their employees, of the challenges and

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stresses on their consumer, of the
cost to the environment, of the reality

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the daily life reality the vast majority
of people around the world, and from

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that position of empathy to approach leadership
in a much more collaborative sense, which

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is, I'm not at the top
telling you what to do. I am

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part of a platform the company on
which employees, customers, partners all stand

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and go out into the world and
co create the future that will best service

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all. And that sounds like a
subtle shift, you know, from top

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down to bottom up, but it
changes everything. It changes everything, and

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that's what lead with we is all
about. If you're a CEO or you're

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a founder of your solo opreneur and
you know your kitchen table just starting a

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company, it's a decision making filter
where you can sit there and go whether

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it's payroll, whether it's your product, whether it's your marketing. How do

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I lead? Choose to lead with
with as many people as possible we to

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benefit the greatest number of people and
the environment. It's a very simple tool,

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but it changes everything in terms of
what actions you take. It's brilliant.

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It really is brilliant. And then
of course I want to hear about

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the five traits that you mentioned of
purpose driven business leaders today? How do

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you categorize that those five? You
know, it's interesting business leaders today.

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What would I say, I think
if I was going to oversimplify it,

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I'd say we have to recognize that
we all have much greater agency in our

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lives than we might think otherwise.
You know, every one of us have

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every hap that we wear in our
lives, from father, brother, you

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know, some consumer, citizen,
employer, voter. We've got to unlock

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the agency across all of those and
The key trait here is that you have

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to consciously choose to lead. And
I'm I'm going to lean into this a

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little bit because I have an objection
to the idea of stakeholder capitalism. And

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let me explain why. I'd love
to hear that. There's a big dialogue

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around the shift from you know,
shareholder capitalism to stakeholder capitalism. Yes,

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meaning you know, in the past
it was just as long as the shareholders

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do well, we're all good and
down the rest. And now it's like,

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oh no, everybody's got to you
know, share in the benefits of

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you know, capitalism, and it
spoils. I hear so much talk about

406
00:27:53.720 --> 00:27:57.559
people sharing in the rewards of capitalism
more broadly, but I don't hear enough

407
00:27:57.599 --> 00:28:03.440
talk about people sharing in the responsibilities
of it. And the reality is this,

408
00:28:03.119 --> 00:28:08.119
no one billionaire, no one industry, no one company is going to

409
00:28:08.160 --> 00:28:12.599
solve this issue for us. We
all need to show up differently. And

410
00:28:12.680 --> 00:28:15.720
so when we talk about that are
sort of defining traits of a leader,

411
00:28:17.039 --> 00:28:19.240
I think it really does turn on
as full crumb of do I choose to

412
00:28:19.319 --> 00:28:23.000
lead wherever I sit in a company, wherever I am in life? And

413
00:28:23.039 --> 00:28:26.599
if you think this is unrealistic.
If you're listening to this, you know

414
00:28:26.680 --> 00:28:27.839
with the lease, and you go, yeah, that sounds great, never

415
00:28:27.880 --> 00:28:32.240
going to happen. Just look at
what happened with the beginning of the COVID

416
00:28:32.319 --> 00:28:37.240
nineteen. In the crisis, we've
all done unimaginable things. We have center

417
00:28:37.319 --> 00:28:40.960
of police home, we wear masks, we don't see each other, we

418
00:28:41.000 --> 00:28:45.039
work from home, we homeschool,
all these things that were inconceivable fourteen months

419
00:28:45.079 --> 00:28:51.319
ago. Why because we're all facing
a crisis that's larger than ourselves. We

420
00:28:51.440 --> 00:28:56.799
know what the climate crisis, biodiversity, plastic all of these issues are interconnected

421
00:28:57.079 --> 00:29:00.039
and they're much larger than us.
And we're going to be in a state

422
00:29:00.079 --> 00:29:04.519
of constant CRISI moving forward, and
so we need to show up differently.

423
00:29:04.640 --> 00:29:08.000
And I think we've been kicking the
can down the road since the fifties and

424
00:29:08.039 --> 00:29:12.079
Buckminster Flora, and here we are
and now we're in the twenty twenties.

425
00:29:12.079 --> 00:29:17.240
We've had a global pandemic and according
to the heads of state and scientists from

426
00:29:17.279 --> 00:29:19.559
around the world at COP twenty six, we're out of time. So we

427
00:29:19.640 --> 00:29:23.880
need to show up meaningfully, not
in a pessimistic doomsday way, but to

428
00:29:25.039 --> 00:29:30.039
recognize that every one of these challenges
is a marketplace opportunity in disguise, and

429
00:29:30.079 --> 00:29:33.359
if we solve for it, these
market forces will drive our growth. Okay,

430
00:29:33.759 --> 00:29:38.200
So this is so interesting simon,
this idea of objecting to stakeholder capitalism.

431
00:29:38.279 --> 00:29:41.960
Why, because you need to inject
the responsibility piece in there. You

432
00:29:41.000 --> 00:29:45.920
do talk in your book about I
don't remember exactly how you say it,

433
00:29:45.920 --> 00:29:49.480
but something like next level capitalism or
capitalism on steroids or something like that.

434
00:29:49.559 --> 00:29:53.440
Is that what you're referring to.
Yeah, I mean imagine, here's the

435
00:29:53.480 --> 00:30:00.000
thing why I'm so optimistic right now. We have a legions of entrepreneurs that

436
00:30:00.039 --> 00:30:06.960
want to transform business and our future. We have exponential technologies that can provide

437
00:30:06.960 --> 00:30:10.920
solutions at scale. We have the
wake up call of COVID. You know,

438
00:30:11.000 --> 00:30:15.519
we have legacy thinking and business leaders
shifting their thinking. Larry Finker,

439
00:30:15.640 --> 00:30:18.559
Blackrock, the Business Roundtable, be
Coop CEOs and so on and so on.

440
00:30:18.359 --> 00:30:25.319
Any one of those issues would be
transformative in business. Together, It's

441
00:30:25.359 --> 00:30:29.640
unbelievable what we can do. So
when I talk about repurposing capitalism, putting

442
00:30:29.680 --> 00:30:36.759
it on steroids, it's really about
leveraging the reach, resources and expertise of

443
00:30:36.799 --> 00:30:40.839
capitalism across the breadth of the sort
of things that I was describing, and

444
00:30:40.920 --> 00:30:44.920
allowing that to compound, and to
give us one hint of what that was

445
00:30:45.000 --> 00:30:48.480
like at the beginning of COVID,
when the planes weren't it well, you

446
00:30:48.519 --> 00:30:51.400
know, when everything kind of is
quiet ANDed down, people weren't flying,

447
00:30:51.440 --> 00:30:55.680
and all these different things, we
saw how quickly nature regenerated, the spy

448
00:30:55.799 --> 00:31:00.680
is cleared. Yes, just think
that if we enabled new practices that allowed

449
00:31:00.759 --> 00:31:03.680
us to not only do that,
but to build business around this premise of

450
00:31:03.799 --> 00:31:08.160
actually serving nature and to do things
more sustainably. I think we'd be shocked

451
00:31:08.279 --> 00:31:12.160
at the regenerative power of nature,
of its inherent abundance, and we would

452
00:31:12.160 --> 00:31:15.680
suddenly find that we can work with
nature still get all the things that we

453
00:31:15.680 --> 00:31:19.000
need in our lives, and it
will build businesses. And even Bill Gates

454
00:31:19.000 --> 00:31:22.759
said the other day, he said
last week that there will be ten Teslas

455
00:31:23.079 --> 00:31:29.480
and an Amazon and a Google created
just out of climate tech. And there's

456
00:31:29.559 --> 00:31:33.039
just such a vast business opportunity out
there. So don't be pessimistic, roll

457
00:31:33.119 --> 00:31:37.480
up your sleeves, look at these
problems and say, how do I lead

458
00:31:37.599 --> 00:31:41.240
with We in a way that's going
to provide solutions at scale, and you

459
00:31:41.279 --> 00:31:45.720
will build one of the most significant
businesses moving forward. Oh what I inspire

460
00:31:45.759 --> 00:31:48.960
we to send us on our last
breaks. I'm and hold that note.

461
00:31:48.960 --> 00:31:52.839
I'm Alice Cortez, your host.
We've been an arisimud Amount Wearing, who

462
00:31:52.880 --> 00:31:55.799
is the author of Lead with We, The Business Revolution that Will Save Our

463
00:31:55.839 --> 00:32:00.000
Future. We've been talking more about
the components of the virtual spiral of collector,

464
00:32:00.160 --> 00:32:02.119
vice, purpose and action that he
has created. After rig you're going

465
00:32:02.160 --> 00:32:05.200
to hear a little bit more about
that, as well as what he's up

466
00:32:05.279 --> 00:32:07.880
to that he's most proud of.
Stay with us, We'll be right back.

467
00:32:07.359 --> 00:32:14.319
Doctor Elise Cortes is a management consultant
specializing in meaning and purpose and inspirational

468
00:32:14.359 --> 00:32:20.119
speaker and author. She helps companies
visioneer for greater purpose among stakeholders and develop

469
00:32:20.200 --> 00:32:27.319
purpose inspired leadership and meaning infused cultures
that elevate fulfillment, performance, and commitment

470
00:32:27.440 --> 00:32:30.640
within the workforce. To learn more
or to invite Elise to speak to your

471
00:32:30.759 --> 00:32:36.519
organization, please visit her at Eleasecortes
dot com. Let's talk about how to

472
00:32:36.519 --> 00:32:47.119
get your employees working on purpose.
This is Working on Purpose with doctor Elise

473
00:32:47.200 --> 00:32:52.000
Cortes. To reach our program today
or open a conversation with Alise, send

474
00:32:52.039 --> 00:33:00.799
an email to Aleise Alise at Elisecortes
dot com. Now back to Working on

475
00:33:00.880 --> 00:33:06.000
Purpose. Thanks for saying with us, and welcome back to Working on Purpose.

476
00:33:06.079 --> 00:33:08.240
Wonderful bit of news I have to
share with you is that the anthology

477
00:33:08.279 --> 00:33:12.319
that I was working on for the
last two years, I've been out looking

478
00:33:12.319 --> 00:33:15.640
for twenty five women to share their
intimate stories and how they discover their purpose

479
00:33:15.680 --> 00:33:17.960
and are now serving from It's now
out. It came out in August and

480
00:33:19.039 --> 00:33:22.519
so it's called Passionately Striving and Why, an anthology of women who persevere minded

481
00:33:22.599 --> 00:33:24.440
to live their purpose is on Amazon
and I have to tell you I am

482
00:33:24.480 --> 00:33:28.720
actually more proud of that book and
those women that I am my own first

483
00:33:28.720 --> 00:33:30.759
book. So take a look at
it if you're just joining us. My

484
00:33:30.799 --> 00:33:35.119
guest is Simon Medawaring. He is
the founder and CEO We First, a

485
00:33:35.160 --> 00:33:39.000
strategic consultancy accelerating growth and impact for
purpose driven brands. He's also the author

486
00:33:39.039 --> 00:33:44.319
of Lead with We, The Business
Revolution that Will Save Our Future. So

487
00:33:44.480 --> 00:33:45.920
digging further into this, Sigmon,
one of the other a few other things

488
00:33:45.920 --> 00:33:49.680
that you said that I just had
to come and bring forth for our listeners

489
00:33:49.680 --> 00:33:55.039
and viewers is in terms of the
community piece of things. This idea of

490
00:33:55.160 --> 00:33:59.319
regenerative lifestyles, which you talked about
more. You talked already about in the

491
00:33:59.400 --> 00:34:01.359
last segon, which is so interesting, but I think it bears more mentioning.

492
00:34:01.480 --> 00:34:06.160
I have the privilege right now of
working with an organization here in Dallas

493
00:34:06.160 --> 00:34:09.800
called Lord Green Strategies and their ESG
Sustainability, Resilience, etc. In commercial

494
00:34:09.800 --> 00:34:14.199
real estate. One of the things
that they do, we've just worked with

495
00:34:14.239 --> 00:34:16.039
their purpose statement, of course,
and they are one of the components of

496
00:34:16.039 --> 00:34:21.280
that is that they celebrate nature as
our celebrity. Nature is our celebrity,

497
00:34:21.360 --> 00:34:23.719
right, And I just think it's
just beautiful and so compelling. But this

498
00:34:23.880 --> 00:34:30.639
notion though, of regenerative lifestyles,
you talk about shifting from marketing to movement

499
00:34:30.679 --> 00:34:36.360
making and moving consumers to activate more
regenerative lifestyles. So say more about that.

500
00:34:36.440 --> 00:34:38.079
You said a little bit about the
beginning or in the less segment,

501
00:34:38.119 --> 00:34:43.159
But what does that really mean regenerative
lifestyles? Yeah, just firstly, the

502
00:34:43.199 --> 00:34:45.639
presumption of how to communicate and engage
consumers. I want to explain that first,

503
00:34:45.639 --> 00:34:49.679
and as I'm a marketer for twenty
twenty five years and I was a

504
00:34:49.800 --> 00:34:53.039
writer on Liking at their ed agency
for a long time, and you know,

505
00:34:53.079 --> 00:34:55.840
I had a fast experience in the
advertising world. And all I'd say

506
00:34:55.880 --> 00:35:00.360
is this too often brands talking to
self the rected way, even when they're

507
00:35:00.400 --> 00:35:06.000
being purposeful, and consumers don't listen
because ultimately it's about them. Still you

508
00:35:06.079 --> 00:35:09.000
need to be the celebrity rather than
you need to be the celebrant rather than

509
00:35:09.039 --> 00:35:13.840
the celebrity of your stakeholder community.
So it's shared in terms of their purpose

510
00:35:13.840 --> 00:35:17.079
statement. So to do that,
you've got to shift from marketing to movement

511
00:35:17.159 --> 00:35:24.280
making, advertising to advocacy, from
calls to action to calls to activism,

512
00:35:25.400 --> 00:35:30.760
and just a shift in mindset will
completely refocus the ideas you bring to market.

513
00:35:30.760 --> 00:35:34.639
Hey, communicate what you slay and
so on. With that in mind,

514
00:35:35.679 --> 00:35:38.960
consumers have an opportunity now to not
just leverage their dollar and the shopping

515
00:35:39.079 --> 00:35:45.360
arm, but to really be part
of this regenerative thrust in business at large,

516
00:35:45.440 --> 00:35:50.159
in capitalism and how we live our
lives. What does that look like?

517
00:35:50.440 --> 00:35:52.760
It looks like saying great, I'm
going to drive an alternative energy vehicle

518
00:35:53.079 --> 00:35:55.719
or you know, ride a bike
or do anything. You know, so

519
00:35:55.760 --> 00:36:00.760
many changes are happening. Barcelona has
just the city Barcelona has just clear green

520
00:36:00.880 --> 00:36:04.119
zones where you know, they're actually
planting new trees and you don't have any

521
00:36:04.159 --> 00:36:07.239
transportation on there. I mean,
cities with their congestion and urban density are

522
00:36:07.239 --> 00:36:12.719
reimagining themselves completely. It's also about
looking at your diet, at the very

523
00:36:12.760 --> 00:36:16.320
least having a mix of plut based
alternatives because of the impact that it has

524
00:36:16.360 --> 00:36:21.000
on the environment. But these are
small ways that you can do less bad.

525
00:36:21.079 --> 00:36:23.239
But what we're really talking about with
regenitive is doing more good. And

526
00:36:23.280 --> 00:36:29.519
I'll give you some examples. Interface
the Carpetile Company has made a carpetile that

527
00:36:29.679 --> 00:36:32.440
draws carbon out of the air,
you know. And then what they've done

528
00:36:32.480 --> 00:36:37.280
is they've made a tool called the
EC three tool and shared it with everyone

529
00:36:37.280 --> 00:36:40.119
else in the built industry, the
construction industry, so that you can make

530
00:36:40.239 --> 00:36:45.159
things that have a lesser carbon impact. They can go about making things,

531
00:36:45.199 --> 00:36:46.880
you know, apartments, homes and
so on, in ways that have a

532
00:36:46.960 --> 00:36:52.039
lesser carbon impact than they would otherwise. Also look at the banks that you

533
00:36:52.119 --> 00:36:55.239
put your money in, look at
where you put your pension funds and your

534
00:36:55.280 --> 00:37:00.559
retirement accounts, and so on,
each one of these institutions enabling certain other

535
00:37:00.639 --> 00:37:05.519
companies to thrive in the background.
You know, and are they oil and

536
00:37:05.519 --> 00:37:08.760
gas companies you know that really aren't
working towards a regenerative future and so on.

537
00:37:09.159 --> 00:37:13.199
So if you look at your life, instead of throwing your hands up

538
00:37:13.239 --> 00:37:15.639
and saying, hey, I'm powerless
and these issues are bigger than me and

539
00:37:15.960 --> 00:37:20.719
I feel hopeless, you can look
at it and say, every choice I

540
00:37:20.800 --> 00:37:24.280
make is another leaver I can pull
for a certain type of future. And

541
00:37:24.440 --> 00:37:30.559
regenerative means not just doing less bad
as in buying stopping buying products or habits

542
00:37:30.559 --> 00:37:36.320
that you know do harm overtly to
the natural world, but actually investing in

543
00:37:36.400 --> 00:37:40.119
companies that are you know, carbon
positive, or that are getting back to

544
00:37:40.199 --> 00:37:45.760
the natural world, or that are
restoring local communities, or that are empowering

545
00:37:45.800 --> 00:37:51.039
nonprofits. And when you do that, suddenly you recognize that you and somebody

546
00:37:51.039 --> 00:37:53.800
else and somebody else can aggregate your
efforts in a way that it will take

547
00:37:53.800 --> 00:37:57.920
on a life of its own,
and you'll start to accelerate that momentum,

548
00:37:58.039 --> 00:38:00.800
and that's when we're going to meet
these challenges. Without it, I don't

549
00:38:00.800 --> 00:38:05.239
think we'll get there in time,
and the time is now, so we

550
00:38:05.280 --> 00:38:07.760
should all embrace it. We are
not powerless. We should be hopeful,

551
00:38:07.880 --> 00:38:13.280
and there are simple choices we can
make every day. And then now that

552
00:38:13.360 --> 00:38:19.119
notion simon of connecting so that we
are we've got greater some than the parts

553
00:38:19.159 --> 00:38:21.239
of the whole is what I heard
you say really in many ways. But

554
00:38:21.320 --> 00:38:24.320
that also relates to what you also
talk about, which is notion of transcending

555
00:38:24.360 --> 00:38:30.519
in terms of societal competition through radical
collaboration nobody Paul Skinner on talking about collaborative

556
00:38:32.960 --> 00:38:37.320
a collaboration instead of competitive club.
So what do you mean by radical collaboration?

557
00:38:37.679 --> 00:38:39.519
Well, you know, one of
the easy ways of sort of thinking

558
00:38:39.519 --> 00:38:44.639
about it is collaborating with unlikely partners. And I'll give you example. So

559
00:38:44.800 --> 00:38:47.920
here in California, we have a
thirty year old a power company called Prana,

560
00:38:49.440 --> 00:38:52.199
and they wanted to take the plastic
out of their supply chain because they

561
00:38:52.199 --> 00:38:54.559
just saw that when people were in
their products and so on, there was

562
00:38:54.639 --> 00:38:58.039
just plastic and a lot of packaging. We see it with Amazon every day

563
00:38:58.079 --> 00:39:00.039
when we all thinks, right,
yeah, certainly do. And so they

564
00:39:00.039 --> 00:39:05.199
sat there and they actually worked out
how to fold their products in a way

565
00:39:05.199 --> 00:39:08.880
that they could be transported without without
plastic. In that one year they started

566
00:39:08.880 --> 00:39:13.639
this, at the end of twenty
nineteen, they took ten million plastic bags

567
00:39:13.679 --> 00:39:17.480
out of their supply chain. Ten
million. They have since opened up that

568
00:39:17.639 --> 00:39:22.320
technique to other companies, and now
one hundred and six major companies have joined

569
00:39:22.360 --> 00:39:27.280
what's called the responsible packaging movement.
And just think about it. If one

570
00:39:27.360 --> 00:39:30.440
company, a relatively small company,
has got rid of ten million plastic bags,

571
00:39:30.679 --> 00:39:36.360
times out by one hundred over one
hundred other companies simply by opening up

572
00:39:36.400 --> 00:39:40.920
and sharing your IP. Another example, Procter and Gamble and Walmart are collaborating

573
00:39:40.960 --> 00:39:45.880
on programs to educate consumers how to
buy products more responsibly in terms of the

574
00:39:45.960 --> 00:39:51.079
environment and their impact. So it's
not just providing the products, it's the

575
00:39:51.360 --> 00:39:55.519
education so that people can make a
better, more informed choice. And so

576
00:39:55.960 --> 00:40:00.920
you know, you're starting to see
these coalitions, these pre competitive collaborations going

577
00:40:00.960 --> 00:40:06.159
on where people are saying, hey, let's do less bad together, let's

578
00:40:06.239 --> 00:40:10.119
level up our whole industry, and
then let's tell that story together to consumers

579
00:40:10.320 --> 00:40:15.719
and better inform them so they can
work with us as well to provide part

580
00:40:15.719 --> 00:40:20.159
of the solution to buy the better
products. It's so inspiring and so right.

581
00:40:20.239 --> 00:40:23.239
I just think it's so important to
talk about and celebrate. Okay,

582
00:40:23.280 --> 00:40:28.800
So we've been talking up to now
about your perspective that you've been developing over

583
00:40:28.840 --> 00:40:30.880
the course of your career, and
certainly what's in your book. What I

584
00:40:30.880 --> 00:40:32.320
want to do next, Simon,
if you don't mind, is I really

585
00:40:32.480 --> 00:40:37.199
understand that you really are living,
breathing lead with we person and your entity,

586
00:40:37.239 --> 00:40:40.880
your company, everything, it's all
connected. So I would love to

587
00:40:40.920 --> 00:40:45.719
hear about a couple of initiatives or
business cases that you've worked on that you're

588
00:40:45.719 --> 00:40:49.119
really proud of you you really feel
like really made a difference. Thanks for

589
00:40:49.159 --> 00:40:51.159
asking. I mean a couple of
things. Firstly, we're a BEE call

590
00:40:51.280 --> 00:40:52.960
best for the World. I love
that you saw that, Yes, yeah,

591
00:40:53.079 --> 00:40:57.639
this year. And also a real
Lead's Top one hundred impact companies in

592
00:40:57.679 --> 00:41:00.880
the US, so you know,
we're trying to do work that is meaningful.

593
00:41:01.199 --> 00:41:05.280
All the work we do is enabled
by our partners, our client partners,

594
00:41:05.320 --> 00:41:07.559
and I'll give you a few examples
so during COVID or just prior to

595
00:41:07.559 --> 00:41:10.400
COVID. Then during COVID, we
worked with Maybe Lee in the makeup company

596
00:41:10.760 --> 00:41:16.519
to help them support young women around
mental health issues, and we worked with

597
00:41:16.559 --> 00:41:21.239
them to create this platform called Brave
Together, because you know, mental health

598
00:41:21.239 --> 00:41:24.239
issues are something that people outright,
but young teenage girls and so on may

599
00:41:24.280 --> 00:41:29.239
be less relian know less likely to
talk about. So it was working with

600
00:41:29.320 --> 00:41:34.679
Crisis text Line to provide mental health
support so young girls could actually reach out

601
00:41:34.920 --> 00:41:37.280
on the strength of the brand platform
and get the help they need. Another

602
00:41:37.320 --> 00:41:43.079
one would be for example, Timberland, we redefine their purpose and position positioning

603
00:41:43.079 --> 00:41:46.039
globally not long ago because so many
other companies when our uses is starting to

604
00:41:46.159 --> 00:41:51.840
use similar sustainability language. And as
a result of that work, they've launched

605
00:41:51.880 --> 00:41:55.920
campaigns that Nature Needs Heroes, which
is a fifty million tree planning initiative to

606
00:41:57.199 --> 00:42:00.440
you know, obviously repopulate the planet
with tree draw down carbon and so on

607
00:42:00.519 --> 00:42:04.159
and so on. So very proud
to see that initiative, you know,

608
00:42:04.440 --> 00:42:07.280
taking place globally around the world.
And then another one might at an enterprise

609
00:42:07.400 --> 00:42:10.039
level. So I'm going from a
small company to you know, a well

610
00:42:10.079 --> 00:42:15.360
known global brand like Timberland to an
enterprise level. We worked with VF Corporation,

611
00:42:15.599 --> 00:42:19.519
which is a fourteen billion dollars a
power company that at the time had

612
00:42:19.559 --> 00:42:22.800
twenty six brands, including Timberland,
the north Face, Vans and they all

613
00:42:22.960 --> 00:42:25.880
do amazing work in their own right, but we rolled out their purpose for

614
00:42:25.960 --> 00:42:30.400
them across there at the time seventy
two thousand employees in over one hundred countries.

615
00:42:30.679 --> 00:42:35.480
And with that in mind, a
couple of powerful proof points about doing

616
00:42:35.519 --> 00:42:39.920
this work for real. VF led
the boycott of leather from Brazil in protests

617
00:42:40.000 --> 00:42:45.440
of the burning of the Amazon.
They disrupted their own apparel supply chains on

618
00:42:45.480 --> 00:42:51.440
a global scale to protest the burning
of this Mother Nature's biodiversity kitchen, you

619
00:42:51.480 --> 00:42:54.360
know, which is really the Amazon. Similarly, not long after that,

620
00:42:55.639 --> 00:43:00.000
north Face, which is one of
their brands, led the boycott of Facebook

621
00:43:00.199 --> 00:43:04.559
in protest over hate speech, again
binding the hand that feeds. You know,

622
00:43:04.639 --> 00:43:08.039
they sell on Facebook, they have
ads on Facebook. So whether it's

623
00:43:08.079 --> 00:43:13.400
mabeling with Crisis text line, whether
it's tree planning initiatives with Timberland, where

624
00:43:13.440 --> 00:43:16.920
it's a corporation like VF boycotting you
know, leather from Brazil and to preserve

625
00:43:16.960 --> 00:43:22.360
the Amazon. It's not just about
having a pretty purpose statement and integrating it

626
00:43:22.400 --> 00:43:25.880
in your culture. It's walking your
talk and making a difference in people's lives.

627
00:43:27.239 --> 00:43:29.800
And so you know, there's some
of the examples of the work that

628
00:43:29.800 --> 00:43:31.719
we're proud of, but it really
is it's a credit to the brands.

629
00:43:31.760 --> 00:43:35.199
You know, we are there to
support them. But if they didn't want

630
00:43:35.239 --> 00:43:37.920
to do it themselves, and they
weren't willing to invest the time in the

631
00:43:37.960 --> 00:43:40.039
capitol, it wouldn't happen mm hm. But what I else, I really

632
00:43:40.039 --> 00:43:43.760
appreciate what you're talking about, Simon, is just the way that you can

633
00:43:43.840 --> 00:43:47.960
really interject, intervene, and elevate
agency and scale by the work that you're

634
00:43:47.960 --> 00:43:52.000
doing. It's just it's so inspiring
and so important and so necessary. No,

635
00:43:52.159 --> 00:43:55.840
thank you. I sat back like
anybody else in two thousand and seven,

636
00:43:55.880 --> 00:43:59.239
two thousand and eight, I just
sat there and thought, what's wrong

637
00:43:59.280 --> 00:44:01.519
with this picture? You know,
there was the global economic meltdown. Business

638
00:44:01.559 --> 00:44:06.039
isn't serving enough people well enough to
It just seems to be serving a few

639
00:44:06.079 --> 00:44:09.239
and fewer number. Here we are
again that things are even worse. And

640
00:44:09.800 --> 00:44:13.559
if I look at government I say, it's pretty much, you know,

641
00:44:13.599 --> 00:44:19.000
gridlocked with partisanship, and you know, corruption and lobbying and all these other

642
00:44:19.039 --> 00:44:22.880
issues we hear about every day.
At the same time, NGOs and foundations

643
00:44:22.079 --> 00:44:27.760
and nonprofits have limited resources. Who's
the elephant in the room. It's business.

644
00:44:28.280 --> 00:44:30.840
That's exactly right. We're creating half
the problems, and we have the

645
00:44:31.039 --> 00:44:37.039
expertise and reach and resources to scale
the solutions. And so I don't see

646
00:44:37.079 --> 00:44:39.280
this as a negative time. I
see this as a time. How would

647
00:44:39.280 --> 00:44:43.760
I characterize it? This is not
the end of something. This is the

648
00:44:44.000 --> 00:44:50.440
truly miraculous rebirth of business, appropriately
painful like any birth, as a dad

649
00:44:50.599 --> 00:44:53.119
might say, But you know,
I would say this, we are starting

650
00:44:53.159 --> 00:44:58.559
to witness the awakening of business where
we serve nature rather than steal from it.

651
00:44:58.760 --> 00:45:02.039
Yes, and where when we do
that, nature will dazzle us with

652
00:45:02.119 --> 00:45:06.480
its regenerative capacity if we just give
it half a chance, and we're going

653
00:45:06.519 --> 00:45:08.199
to fall in love with the natural
world all over again. We're going to

654
00:45:08.280 --> 00:45:12.159
realize that everything we need is right
in front of us, and we've been

655
00:45:12.199 --> 00:45:15.679
looking past it, and we're going
to see that. We're going to start

656
00:45:15.760 --> 00:45:19.199
reconnecting to each other as a human
family and to the planet we all share.

657
00:45:19.639 --> 00:45:22.320
Why because our very survival depends on
it, Not because we suddenly grew

658
00:45:22.360 --> 00:45:29.000
up, work up and grow conscience, but because our survival literally depends on

659
00:45:29.079 --> 00:45:31.000
it. That's a good reason,
think. I think it's a great reason.

660
00:45:31.239 --> 00:45:34.360
In fact, really quick, I
have to answer. Have you seen

661
00:45:34.400 --> 00:45:37.400
my octopus Teacher? I have,
and it was just a very powerful example

662
00:45:37.519 --> 00:45:46.480
of the absolutely unfathomed potential connection with
the natural world that is just waiting for

663
00:45:46.559 --> 00:45:49.400
us. I know. That's why
I put it in there right there.

664
00:45:49.440 --> 00:45:52.360
I have had a Swati Theogarajan,
who's your social producer on the show talking

665
00:45:52.400 --> 00:45:54.159
about it, and so in anyway, it's a perfect place to put that.

666
00:45:54.559 --> 00:45:58.559
And guess what, salmon, We're
already out of time. So it's

667
00:45:58.559 --> 00:46:00.320
saying about twenty seconds, it's how
would you like to leave our listeners and

668
00:46:00.400 --> 00:46:04.280
viewers. You know, here's what
I'd invite you to do. Go to

669
00:46:04.320 --> 00:46:07.760
Amazon or lead with we dot com
and buy the book and for yourself.

670
00:46:07.840 --> 00:46:12.239
It's a blueprint which gives you a
step by step plan to follow, so

671
00:46:12.280 --> 00:46:14.920
you can do this in your own
company. Based on all our ten years

672
00:46:14.920 --> 00:46:17.280
of work with these great brands put
it all in there in a programmatic way,

673
00:46:17.320 --> 00:46:20.679
so you don't have to think through
it. It's all just there.

674
00:46:21.360 --> 00:46:23.880
Secondly, I would ask you buy
a second copy and give it to an

675
00:46:24.039 --> 00:46:29.639
entrepreneur or a corporate person you know
needs to hear this or might be open

676
00:46:29.719 --> 00:46:32.920
to it in their own self interest
because it's going to propel their growth moving

677
00:46:32.960 --> 00:46:37.000
forward. So a copy for yourself
and a copy for somebody else so you

678
00:46:37.039 --> 00:46:39.400
can double your impact. And then
I would love people to talk about it

679
00:46:39.400 --> 00:46:43.719
on social. Just share the book, lead with we on social whichever way

680
00:46:43.719 --> 00:46:46.400
you can. The reason is this
is not about moving books. It's about

681
00:46:46.480 --> 00:46:53.280
moving minds and hearts and behaviors fast
so that we can actually launch this new

682
00:46:53.320 --> 00:46:57.559
era of business and really have a
future to look forward to. I'm in

683
00:46:57.639 --> 00:47:00.320
sign, I'm in. I'll help
spread the word. Thank you so very

684
00:47:00.360 --> 00:47:04.000
much for being with us, Simon. This has been so incredibly inspiring,

685
00:47:04.079 --> 00:47:06.840
so educational and elevating. Thank you
so much for being on the show.

686
00:47:07.039 --> 00:47:08.159
Thank you liston, Thank you to
all your listeners, and thank you.

687
00:47:08.239 --> 00:47:12.639
Let's show up together and see what
we can do, my man and start.

688
00:47:13.519 --> 00:47:15.239
If you want to learn more about
Simon Manwaring as we were talking about

689
00:47:15.280 --> 00:47:17.519
that the work he in his team
does, or his book. You can

690
00:47:17.559 --> 00:47:21.039
go to lead with wee dot com
as you mentioned. As he mentioned,

691
00:47:21.079 --> 00:47:22.880
you can also go to Amazon and
just type in lead with we or his

692
00:47:23.039 --> 00:47:27.880
name, Simon Manawaring and find his
book quite easily. Last week, if

693
00:47:27.920 --> 00:47:30.000
you missed the live show, you
can always catch it recorded podcast. We

694
00:47:30.000 --> 00:47:34.000
were on there with Uni to Ratini
from Oslo, Norway, talking about the

695
00:47:34.079 --> 00:47:37.960
dangerous loneliness crisis, how it cost
organizations and our relational energy and purpose can

696
00:47:37.960 --> 00:47:42.840
ameliorate it. Next week, we'll
be on the air with Delilah Geb of

697
00:47:43.360 --> 00:47:46.639
Lebanon talking about her launch of Logo
Therapy MINA to use logo therapy and meaning

698
00:47:46.719 --> 00:47:52.000
teaching in the Middle East and Northern
Africa to build peaceful and productive nations in

699
00:47:52.039 --> 00:47:55.119
the region, a big ambition making
the most of her one precious life promises

700
00:47:55.119 --> 00:47:59.400
would an incredibly inspiring conversation. See
you there. Remember that works at least

701
00:47:59.400 --> 00:48:02.320
a third of our life, So
let's work on purpose. We hope you've

702
00:48:02.400 --> 00:48:07.199
enjoyed this week's program. Be sure
to tune in too. Working on Purpose

703
00:48:07.519 --> 00:48:12.800
featuring your host, Doctor Elise Cortes
each week on the Voice America Empowerment channel.

704
00:48:13.480 --> 00:48:20.000
Together, we'll create a world where
business operates conscientiously, leadership inspires impassioned

705
00:48:20.039 --> 00:48:24.000
performance, and employees are fulfilled in
work that provides the meaning and purpose they

706
00:48:24.119 --> 00:48:28.760
crave. See you there, Let's
work on purpose.