The Imperative “Lead With WE” Business Revolution

WEBVTT

1
00:00:05.200 --> 00:00:09.439
What's working on Purpose anyway? Each
week we ponder the answer to this question.

2
00:00:10.000 --> 00:00:15.039
People ache for meaning and purpose at
work to contribute their talents passionately and

3
00:00:15.160 --> 00:00:20.239
know their lives really matter. They
crave being part of an organization that inspires

4
00:00:20.239 --> 00:00:25.120
them and helps them grow into realizing
their highest potential. Business can be such

5
00:00:25.120 --> 00:00:29.480
a force for good in the world, elevating humanity. In our program,

6
00:00:29.519 --> 00:00:34.600
we provide guidance and inspiration to help
usher in this world we all want Working

7
00:00:34.640 --> 00:00:42.560
on Purpose. Now. Here is
your host, doctor Elise Cortez. Welcome

8
00:00:42.560 --> 00:00:45.119
back to Working on Purpose program.
Thanks for tuning in again this week.

9
00:00:45.119 --> 00:00:47.960
I'm your host, doctor Elise Cortez. Don't you live from Dallas, which

10
00:00:48.000 --> 00:00:50.399
is home based for me? If
you don't know me yet, I'm a

11
00:00:50.439 --> 00:00:55.719
management consultant specializing and meaning and purpose, organizational logotherapist, inspirational speaker, social

12
00:00:55.719 --> 00:00:59.640
scientist, and author. I help
companies discover and articulate their purpose to throw

13
00:00:59.679 --> 00:01:03.040
it through their culture and operations at
work with organizations to develop inspirational leaders who

14
00:01:03.079 --> 00:01:07.040
create cultures where people actually want to
come to work and do their best.

15
00:01:07.359 --> 00:01:11.799
And I provide programs like the Grab
Yourgusto that enable individual team members to discover

16
00:01:11.879 --> 00:01:15.200
and unleash their passion and purpose at
work to catalyze fulfillment, engagement, and

17
00:01:15.239 --> 00:01:18.400
productivity. You learn more about me
and how we can work together at a

18
00:01:18.519 --> 00:01:23.239
last courtet dot com and Gusto Dashnow
dot com. Let me think, my

19
00:01:23.319 --> 00:01:26.079
partner and sponsor work Proud, we
are a perfect collaboration. Everyone wants to

20
00:01:26.079 --> 00:01:30.599
know they matter and that the work
they do is important and meaningful. Workproud

21
00:01:30.640 --> 00:01:34.319
helps companies to adjust that through their
mobile platform that is built to encourage employees

22
00:01:34.319 --> 00:01:38.719
to share their stories and recognize each
other's contribution. Work Proud empowers hr and

23
00:01:38.760 --> 00:01:42.480
business leaders to help create company cultures
where all employees are inspired to feel proud

24
00:01:42.480 --> 00:01:45.920
of their work and proud of their
company. Learn more about work Proud and

25
00:01:46.120 --> 00:01:49.239
a recent study they've commissioned about pride
in the workforce at work proud dot Com

26
00:01:49.959 --> 00:01:53.480
with us today is Simon Manewaring.
He is of Founding is the founder and

27
00:01:53.560 --> 00:01:57.959
CEO of we First, a strategic
consultancy accelerating growth and an impact for purpose

28
00:01:59.000 --> 00:02:01.760
to riven brands. He's a member
of the Steering Committee of Sustainable Brands,

29
00:02:01.799 --> 00:02:06.120
the Forbes Business Council, and a
Fellow of the Royal Society of Arts.

30
00:02:06.400 --> 00:02:09.560
He's the author of Lead with We, the Business Ground Revolution that Will Save

31
00:02:09.560 --> 00:02:13.840
Our Future, which we'll be talking
about today on the show You Know Today

32
00:02:13.879 --> 00:02:16.719
from Los Angeles, California. Simon, Welcome to Working on Purpose. Thank

33
00:02:16.719 --> 00:02:21.159
you so much as great be here, and remind me again how to say

34
00:02:21.199 --> 00:02:24.759
your last name correctly for our listener. Actually Main, Well, it's written

35
00:02:24.759 --> 00:02:29.879
main Wearing, but it's actually pronounced
mannering, so I like its mannering.

36
00:02:30.240 --> 00:02:31.240
Mannering, Okay, Mannering, Okay, I'm going to get that right.

37
00:02:31.280 --> 00:02:36.840
Mannering all right. So I got
to know you originally, believe it or

38
00:02:36.840 --> 00:02:40.439
not, kind sir, through our
Conscious Capitalism connections. I've heard you speak

39
00:02:40.479 --> 00:02:44.080
many times for that organization. That's
how I originally got wind of you.

40
00:02:44.840 --> 00:02:47.240
So I have heard you speak on
some of the matters here that I want

41
00:02:47.280 --> 00:02:51.039
to first open the show with that
I think are so important to talk about

42
00:02:51.039 --> 00:02:53.479
in You and I were starting to
talk about them before we got on air.

43
00:02:53.919 --> 00:02:57.520
So if you would, through that
brilliant mind of yours, talk to

44
00:02:57.599 --> 00:03:01.240
us about the twin crisis you talk
about in your book from twenty twenty one.

45
00:03:01.560 --> 00:03:05.039
You talk about the pandemic, the
coup of pandemic, and the racial

46
00:03:05.080 --> 00:03:09.240
justice movement. Talk to us about
how they have changed how business must respond

47
00:03:09.400 --> 00:03:13.879
today. Well, it's a great
question, because I think even prior to

48
00:03:13.960 --> 00:03:17.120
COVID nineteen, which really sent the
world into a tailspin, all of us

49
00:03:17.159 --> 00:03:22.080
were already starting to see that these
issues, you know, plastic in the

50
00:03:22.080 --> 00:03:25.840
oceans, climate crisis, loss of
biodiversity, were not just something out there

51
00:03:25.840 --> 00:03:29.840
in the future that people who cared
about those sort of things kept pointing to,

52
00:03:29.919 --> 00:03:34.080
but rather they were starting to impact
our daily lives. Fires in Australia,

53
00:03:34.199 --> 00:03:37.199
fires in California, and so on
and so on. But then what

54
00:03:37.360 --> 00:03:43.479
happened was that COVID really not only
put us all on notice as to you

55
00:03:43.520 --> 00:03:46.319
know, we've got to respond differently, we've got to show up differently,

56
00:03:46.680 --> 00:03:52.159
but it also over time forced us
to reflect on what is important and how

57
00:03:52.199 --> 00:03:55.360
fragile life is and what sort of
future do we want to define for ourselves.

58
00:03:55.680 --> 00:03:59.479
While at the same time, on
top of climate, on top of

59
00:03:59.520 --> 00:04:01.800
COVID, we at BLM, the
Black Lives Matter movement, which really kind

60
00:04:01.840 --> 00:04:08.199
of threw into relief long standing disparities
and racial inequalities out there, and so

61
00:04:08.360 --> 00:04:13.719
it was this really strange quinstance of
circumstances where we're being forced to reflect on

62
00:04:13.840 --> 00:04:16.879
our lives and our lives looking forward
at a time when the fragility at the

63
00:04:16.959 --> 00:04:21.920
natural world and our social systems is
really in stark relief right in front of

64
00:04:21.920 --> 00:04:28.839
our eyes. And so I think
what it did was it accelerated our expectation

65
00:04:29.079 --> 00:04:30.639
of business to show up in new
ways. And I'll tell you one other

66
00:04:30.639 --> 00:04:34.680
thing at least, which is really
interesting. Consumers, customers, employees,

67
00:04:34.800 --> 00:04:40.920
investors, regular citizens out there saw
business respond in a way they've never seen

68
00:04:40.959 --> 00:04:46.360
them built before, dropped everything,
sent their employees home, retooled their supply

69
00:04:46.480 --> 00:04:49.360
chains to make ppe equipment. I
mean, you can't unsee that. You

70
00:04:49.519 --> 00:04:54.759
saw the capacity of business to respond
in a crisis, and now they know

71
00:04:54.839 --> 00:04:58.160
it's possible. You know. One
of the things first, one of the

72
00:04:58.160 --> 00:05:00.839
first few things that I did when
the p was rolling out, as I

73
00:05:00.879 --> 00:05:04.240
realized from advantage point of business and
human capital, and I had had Marcus

74
00:05:04.240 --> 00:05:08.360
bucking him on my show just recently
before that, as I thought, oh

75
00:05:08.399 --> 00:05:11.839
my gosh, now it is a
perfect time for every business is to look

76
00:05:11.879 --> 00:05:15.680
at every single process that they do, especially ready to a human being an

77
00:05:15.720 --> 00:05:17.480
examine if that's still do we still
need to be doing that? Do we

78
00:05:17.480 --> 00:05:20.079
still need to require people to be
sitting in jobs for two years before they

79
00:05:20.120 --> 00:05:24.600
move on to their next job,
things antiquated systems like that. And so

80
00:05:24.639 --> 00:05:26.800
I really saw it, like you
said, as a real shake up,

81
00:05:26.839 --> 00:05:30.000
a real wickup call, a real
opening for them to start to change.

82
00:05:30.120 --> 00:05:33.879
Examine first and change what wasn't working
and moving to something that was. I

83
00:05:33.959 --> 00:05:38.079
totally agree, and I think not
only did were we all forced to be

84
00:05:38.120 --> 00:05:42.560
more agile in our businesses, I
mean to spin up programs to support it,

85
00:05:42.680 --> 00:05:46.079
the whole human being in employees,
spin up you know, safety protocols

86
00:05:46.079 --> 00:05:50.519
that never existed before, spin up
ways of working remotely. But here's the

87
00:05:50.519 --> 00:05:56.519
other thing about it. People think
that COVID nineteen was an anomaly. A

88
00:05:56.519 --> 00:05:58.959
lot of people do, and that
hopefully we'll get back to things as normal,

89
00:05:59.000 --> 00:06:01.000
whatever that looks like. The reality
is this, in my opinion,

90
00:06:01.480 --> 00:06:06.959
is that COVID nineteen continues to be
a pilot program for what life will always

91
00:06:08.000 --> 00:06:12.759
look like moving forward, where we
will lurch from one crisis to another because

92
00:06:12.759 --> 00:06:17.240
they're all interconnected. And so my
advice to anybody listening is take the time

93
00:06:17.279 --> 00:06:21.000
to look at how you responded,
especially in the first months of COVID nineteen,

94
00:06:21.480 --> 00:06:24.800
and don't see that as a one
off that you can throw away.

95
00:06:25.199 --> 00:06:28.680
See that as a pilot or a
template for what you're going to have to

96
00:06:28.720 --> 00:06:32.480
do again and again, sadly moving
forward, and actually iterate on that and

97
00:06:32.560 --> 00:06:38.399
improve on it. So when extreme
weather comes along, when biodiversity affects your

98
00:06:38.439 --> 00:06:42.040
supply chain, when there is some
sort of social crisis for whatever reason,

99
00:06:42.519 --> 00:06:46.519
when that happens, you're better equipped, better prepared, and more effective in

100
00:06:46.600 --> 00:06:48.920
showing up in a meaningful way,
which will not only protect your business,

101
00:06:49.360 --> 00:06:53.959
it will make sure that people you
resonate with people, they'll keep buying your

102
00:06:54.000 --> 00:06:57.079
products, they'll keep working for you. So we're all going to have to

103
00:06:57.120 --> 00:07:02.240
think of brands as becoming first responded
so gorgeous. So, as I told

104
00:07:02.279 --> 00:07:04.879
it before we got on air,
this thing that you create and put into

105
00:07:04.920 --> 00:07:08.800
the world sim is just staily gorge
Look at this book lead with we.

106
00:07:09.360 --> 00:07:12.079
It is beautiful. And you know, Samon, this is as we spoke

107
00:07:12.120 --> 00:07:14.680
about. This is a hefty work. I don't know how long this took

108
00:07:14.720 --> 00:07:17.399
you to create this thing, but
this is really dense and beautiful work that

109
00:07:17.439 --> 00:07:20.600
you've created here. So what I
got out of it? First, let

110
00:07:20.600 --> 00:07:24.720
me give you a chance to respond, This isn't it just a beautiful baby?

111
00:07:24.759 --> 00:07:27.399
Look at what you created there you
go. I'm very happy to see

112
00:07:27.399 --> 00:07:29.800
it. This being launched, you
know, it's launching right now. But

113
00:07:30.079 --> 00:07:31.240
what I would say is is it
took three years to put together, but

114
00:07:31.279 --> 00:07:34.240
it really is. Firstly, the
whole book is built on the strength of

115
00:07:34.279 --> 00:07:38.160
ten years of work at my company. We first and the whole team,

116
00:07:38.160 --> 00:07:42.959
where we help define and integrate and
scale the purpose of different companies. So

117
00:07:43.240 --> 00:07:46.600
it's the whole team's effort. But
we put a lot of rigor into thinking

118
00:07:46.680 --> 00:07:51.720
through not just how do you become
a purposeful company? But the main problem

119
00:07:51.720 --> 00:07:56.879
I wanted to solve was we are
not getting far enough fast enough in business.

120
00:07:57.360 --> 00:08:01.920
So how do we scale and accelerate
our response to these crises in ways

121
00:08:01.000 --> 00:08:05.680
that's going to build your business.
That's the focus of the book. And

122
00:08:05.839 --> 00:08:09.160
of course, the other thing that
I gravitated to being that I'm in the

123
00:08:09.160 --> 00:08:11.639
meeting and purpose camp of course,
is it seemed to me that another one

124
00:08:11.639 --> 00:08:16.600
of your major major points is that
it's not enough for us to have just

125
00:08:16.639 --> 00:08:20.199
simply a shared purpose, but more
that we need a collective purpose. So

126
00:08:20.680 --> 00:08:22.839
in that beautiful vernacular, errors,
would you tell us more, what do

127
00:08:22.839 --> 00:08:26.920
you mean by collective purpose? Yeah? I mean, you know, at

128
00:08:26.000 --> 00:08:28.360
least you and I have both been
working in this space for some time.

129
00:08:28.560 --> 00:08:33.080
And what I observed, having been
lucky enough to work with companies like Tom's

130
00:08:33.080 --> 00:08:37.600
and Timberland and so many startups and
large enterprises, is what's wrong with this

131
00:08:37.639 --> 00:08:41.639
picture? And here we're not getting
far enough, fast enough. And here's

132
00:08:41.679 --> 00:08:46.639
my answer. If you look at
the vast tapestry of business, all companies

133
00:08:46.679 --> 00:08:48.720
in all regions of the world,
B to B, B two C,

134
00:08:48.879 --> 00:08:54.000
whatever they are, the vast majority
of them are still looking after their own

135
00:08:54.039 --> 00:08:56.799
bottom line, often at the expense
of their people, the environment, and

136
00:08:56.840 --> 00:08:58.320
so on. I mean, that's
the truth, that's the reality. But

137
00:08:58.440 --> 00:09:01.799
in them, like stars in the
night sky, we've got all these different,

138
00:09:01.879 --> 00:09:07.679
growing number of purposeful companies, but
we don't have the connective tissue between

139
00:09:07.679 --> 00:09:13.639
those efforts to compound, to unlock
the synergies between them, and so we're

140
00:09:13.679 --> 00:09:18.360
almost self limiting in that we're working
with our stakeholders closest to us, like

141
00:09:18.440 --> 00:09:24.120
our employees, our customers, our
suppliers. But we need to actually weave

142
00:09:24.279 --> 00:09:28.039
the connection between all of these efforts. And here's a distinction I would draw.

143
00:09:28.240 --> 00:09:31.720
For a long time, a lot
of purposeful companies have thought in terms

144
00:09:31.759 --> 00:09:35.000
of the virtuous cycle, do well
by doing good. What I talk about

145
00:09:35.039 --> 00:09:39.360
in the book is the virtuous spiral
of collectivized purpose. And what I mean

146
00:09:39.399 --> 00:09:45.159
by collectivized purposes this we need a
new narrative for business at large. We

147
00:09:45.240 --> 00:09:50.039
need to repurpose business as a whole
to empower us to live and work and

148
00:09:50.120 --> 00:09:54.559
grow together in new ways that restore
and protect the natural and social systems on

149
00:09:54.600 --> 00:09:58.600
which all of our futures depend.
That has to be the overarching purpose of

150
00:09:58.639 --> 00:10:03.799
business, the collectivized purpose. Within
that, each individual company must do something

151
00:10:03.840 --> 00:10:07.480
that's authentic and specific and differentiate it
to them. It's got to be true

152
00:10:07.519 --> 00:10:11.519
to you, so when you do
that. This idea of collectivized purpose allows

153
00:10:11.559 --> 00:10:16.919
you to see business as a movement
of movements. The larger movement is to

154
00:10:16.960 --> 00:10:22.480
restore and regenerate the natural and social
systems on which we depend. The movements

155
00:10:22.519 --> 00:10:26.720
within that are everything large and small
companies do to execute against issues that are

156
00:10:26.799 --> 00:10:31.759
relevant to them. When you were
talking, Simon, I got a picture

157
00:10:31.759 --> 00:10:35.840
in my mind, and that is
like sort of like this, this aren't

158
00:10:35.879 --> 00:10:39.279
this world swirling whirling of all these
different objects and the different components of the

159
00:10:39.320 --> 00:10:43.320
weed that you have your the six
different components, they're all swirling together and

160
00:10:43.320 --> 00:10:46.440
their certainties are touching each other,
and it's ruling to other upward that there's

161
00:10:46.879 --> 00:10:50.519
a way for us to be able
to truly elevate that consciousness that I think

162
00:10:50.559 --> 00:10:54.879
that you're speaking to. It's very
true. And here's my concern. These

163
00:10:54.919 --> 00:10:58.559
issues that we're trying to solve for
and not sitting there statically in the future

164
00:10:58.559 --> 00:11:03.120
waiting for us to drive climate crisis, just waiting there. They're compounding in

165
00:11:03.159 --> 00:11:09.960
the future and hurtling back towards us
in the present. The timelines we're working

166
00:11:09.000 --> 00:11:15.200
against, the contracting towards us.
So the urgency and the need to unlock

167
00:11:15.240 --> 00:11:20.039
the synergies and work together in more
intentional ways comes from the urgency those timelines

168
00:11:20.519 --> 00:11:26.000
and smooth Yeah, you're right.
It's a self fulfilling prophecy. If you

169
00:11:26.120 --> 00:11:28.039
do more good in your company and
I do the same with mine, we

170
00:11:28.200 --> 00:11:33.039
enable and involved in others to do
the same that encourages market forces to reward

171
00:11:33.080 --> 00:11:37.799
that more and more, which drives
capital to go towards those companies more and

172
00:11:37.840 --> 00:11:41.120
more, which inspires large legacy brands
to change what they're doing more and more.

173
00:11:41.399 --> 00:11:46.320
And it just simply means that business
at large can be sort of redirected,

174
00:11:46.440 --> 00:11:52.320
repurposed sooner so that we can meet
these challenges in time. Because the

175
00:11:52.320 --> 00:11:56.759
reality is this, after a certain
point at lease, based on my research,

176
00:11:56.840 --> 00:12:00.519
and it's within the next decade or
so, there's a cascading of beyond

177
00:12:00.559 --> 00:12:03.080
which there's nothing we can do,
whether it's by diversity breaking down. You

178
00:12:03.120 --> 00:12:07.279
know, President Obama said, I
think it was yesterday in Alaska, he

179
00:12:07.360 --> 00:12:09.919
said, we're almost out of time
on the climate crisis. That doesn't mean

180
00:12:09.960 --> 00:12:13.240
we have to be pessimistic. It
just means we need to start working together

181
00:12:13.279 --> 00:12:18.720
in new ways. I am completely
absolutely convinced of that, of course.

182
00:12:18.440 --> 00:12:22.759
So what I wanted to do also
for the show. We've got another two

183
00:12:22.759 --> 00:12:26.080
segments after these last couple of last
of women's in this one, and what

184
00:12:26.159 --> 00:12:28.360
I really want to do, Simon
is for our listeners is really breakdown and

185
00:12:30.120 --> 00:12:33.919
showcase your virtual spiral of collectivice purpose
in action. So if we start with

186
00:12:35.000 --> 00:12:39.480
the first bottom component, which is
we you talk about. I love there's

187
00:12:39.480 --> 00:12:41.879
a few things that I just picked
out that I thought were so interesting and

188
00:12:41.440 --> 00:12:46.080
yummy. You say we should think
of ourselves as corporate ecologists. I love

189
00:12:46.240 --> 00:12:48.679
that, all of us, every
single one of us. And you also

190
00:12:48.720 --> 00:12:52.679
say we must acknowledge neutrality is complicity
all right on. I mean, it's

191
00:12:52.679 --> 00:12:56.679
just so many great things. So
talk to us a bit more about this

192
00:12:56.799 --> 00:13:01.080
we or this me, excuse me
component well of things. Firstly, we've

193
00:13:01.080 --> 00:13:03.080
got to be corporate ecologists in the
sense that we've got to start nurturing and

194
00:13:03.120 --> 00:13:09.759
growing and enabling businesses that mirror the
dynamics within the living world, the natural

195
00:13:09.759 --> 00:13:13.960
system ecology around us, where everything
is you know, interdependent, and it's

196
00:13:15.000 --> 00:13:18.039
collaborative and it's co creative. I
mean, this is just how you build

197
00:13:18.080 --> 00:13:22.919
something that thrives and is sustainable and
regenerates over time. Secondly, you know,

198
00:13:24.039 --> 00:13:28.080
those who feel like it's a risk
to either course correct what they're doing,

199
00:13:28.159 --> 00:13:30.360
or have a point of view on
a social issue or commit to a

200
00:13:30.399 --> 00:13:33.080
cause, You're right, it is
a risk. But the reality is this,

201
00:13:33.200 --> 00:13:37.879
if you sit on the sidelines,
all the research tells us, whether

202
00:13:37.879 --> 00:13:41.879
it's from Edelman Trust Barometer report or
otherwise, that you will be penalized by

203
00:13:41.919 --> 00:13:46.879
your employees and by customers, and
you'll lose those customers and they'll go to

204
00:13:46.919 --> 00:13:50.480
a competitor who's clear about the role
they're playing in the world. So so

205
00:13:50.679 --> 00:13:54.360
in action is a choice, it
is a decision, and you will be

206
00:13:54.440 --> 00:13:58.799
judged harshly and increasingly punitively. You
know, right now there's this positive momentum

207
00:14:00.000 --> 00:14:05.080
it's repurpose business, But very soon
as you're starting to see companies, CEOs,

208
00:14:05.320 --> 00:14:09.039
products, brands will be really penalized
for being part of the problem rather

209
00:14:09.080 --> 00:14:13.480
than the part of the solution.
So to your question about the virtual spiral,

210
00:14:13.559 --> 00:14:16.240
I'll touch on it very quickly.
But imagine in your mind's eye,

211
00:14:16.399 --> 00:14:18.200
there's an arrow, and the bottom
of the arrow, the pointy bit of

212
00:14:18.200 --> 00:14:22.679
the arrow, goes up and at
the bottom is the really this me first,

213
00:14:22.759 --> 00:14:26.600
self centered, self directed mentality,
and at the top is this collective

214
00:14:26.639 --> 00:14:31.279
priority the weed. And wrapped around
that is a spiral that's getting wider and

215
00:14:31.360 --> 00:14:35.600
wider a helix. Now, each
one of the loops in the ribbon of

216
00:14:35.639 --> 00:14:41.679
that helix is a different level through
which you can scale and accelerate your impact.

217
00:14:41.000 --> 00:14:45.240
So at the bottom, you've got
me, and that means I've got

218
00:14:45.279 --> 00:14:50.200
to choose to lead. Why Because
we're in this mess together because of everything

219
00:14:50.200 --> 00:14:52.240
that you are least did that I
did, the cars I drove, the

220
00:14:52.279 --> 00:14:56.039
products I bought. We got into
this mess together and we're going to have

221
00:14:56.080 --> 00:14:58.879
to work to get out of it
together. So we've got to unlock our

222
00:15:00.080 --> 00:15:03.480
individual agency in terms of where do
I bank, what products do I buy,

223
00:15:03.679 --> 00:15:07.120
where do I work, what car
do I drive, what's my diet?

224
00:15:07.200 --> 00:15:11.759
Like, all of these are not
just inconsequential choices. These are ways

225
00:15:11.799 --> 00:15:16.960
that you can feel like you're part
of the solution by contributing to doing more

226
00:15:16.039 --> 00:15:20.480
good and less bad. Above that
and one common points on that you know?

227
00:15:22.159 --> 00:15:24.960
Do you in climate? You know? And COP twenty six recently said

228
00:15:24.960 --> 00:15:30.679
it's code read for humanity and the
Lancet Planetary Health Report said fifty six percent

229
00:15:31.240 --> 00:15:35.360
of young people around the world field
humanity is doomed. So we better be

230
00:15:35.440 --> 00:15:39.399
on point. I mean, do
we need any more urgency than that?

231
00:15:39.480 --> 00:15:43.519
And then if we go to the
next level, you've got leaders inside companies.

232
00:15:43.559 --> 00:15:46.759
Now that could be the founder,
it could be the CEO. But

233
00:15:46.799 --> 00:15:50.840
it could be anyone inside a company
that chooses to lead, and they've got

234
00:15:50.919 --> 00:15:54.919
to define the purpose of the company, integrate it and bring it to life.

235
00:15:54.080 --> 00:15:58.559
And I'll give you some examples.
Walmart, the biggest retailer in the

236
00:15:58.600 --> 00:16:03.559
world, has recently announced Project Gigaton, where they're working inside their company with

237
00:16:03.600 --> 00:16:07.840
their suppliers to pull a gigaton off
carbon out of the air of greenhouse gas

238
00:16:07.879 --> 00:16:12.720
emissions. Amazing mind bibling or,
but Deloitte, one of the biggest consulting

239
00:16:12.759 --> 00:16:18.279
firms in the world, is now
educating their three hundred and thirty thousand employees

240
00:16:18.320 --> 00:16:22.639
about the climate crisis. Again,
working internally with your employees to equip them

241
00:16:22.679 --> 00:16:26.080
to play a more meaningful role.
So you've got me choosing to lead.

242
00:16:26.440 --> 00:16:30.440
Then you've got leaders inside a company
defining your purpose and bring it to life.

243
00:16:30.519 --> 00:16:33.960
Then you've got the culture above that, the culture of your employees,

244
00:16:33.000 --> 00:16:37.519
of all of your stakeholders inside your
company. And you held out to a

245
00:16:37.559 --> 00:16:38.600
second. I want I want to
make sure we get this solment. Going

246
00:16:38.679 --> 00:16:41.759
to grab a first break, So
hold that thought. What comes problem?

247
00:16:41.799 --> 00:16:45.759
Don't you run away? Any of
you? All right? I'm your host

248
00:16:45.759 --> 00:16:48.000
doctor at least Cortet. We've been
under the ever sigment man a wearing Arthur

249
00:16:48.159 --> 00:16:52.480
lead with we the business revolution that
will save our future. We've been talking

250
00:16:52.480 --> 00:16:55.919
a bit about where this book came
from and why it's so essential afford break.

251
00:16:55.919 --> 00:16:57.919
We're going to hear more about his
explanation of this spiral he's been talking

252
00:16:57.960 --> 00:17:03.080
about introducing see with us. We'll
be right back. Doctor Release Cortez is

253
00:17:03.120 --> 00:17:08.039
a management consultant specializing in meaning and
purpose and inspirational speaker and author. She

254
00:17:08.240 --> 00:17:15.079
helps companies visioneer for greater purpose among
stakeholders and develop purpose inspired leadership and meaning

255
00:17:15.079 --> 00:17:22.440
infused cultures that elevate fulfillment, performance, and commitment within the workforce. To

256
00:17:22.559 --> 00:17:26.720
learn more or to invite a lease
to speak to your organization, please visit

257
00:17:26.759 --> 00:17:30.920
her at Eleise Cortez dot com.
Let's talk about how to get your employees

258
00:17:30.079 --> 00:17:41.720
working on purpose. This is working
on Purpose with doctor Relise Cortez. To

259
00:17:41.759 --> 00:17:47.079
reach our program today or open a
conversation with Elise, send an email to

260
00:17:47.240 --> 00:17:53.680
Elise ali Se at Elise Cortez dot
com. Now back to working on Purpose.

261
00:17:56.079 --> 00:17:59.319
Thanks for sting with us, and
welcome back to the program. Before

262
00:17:59.359 --> 00:18:00.519
we get back into the content.
I want to invite your check out the

263
00:18:00.519 --> 00:18:03.920
book that I got out last November
of twenty twenty. It's called Purpose Ignited,

264
00:18:03.920 --> 00:18:07.079
How Inspiring Leaders Ignite, Passionate and
All They Cause, which is on

265
00:18:07.119 --> 00:18:11.440
Amazon. I wrote the book to
awaken readers to their passion and purpose and

266
00:18:11.440 --> 00:18:15.519
helped transform them into inspirational leaders to
enlighten the workplace and allvoight the contribution of

267
00:18:15.559 --> 00:18:18.240
business to all its stakeholders. If
you're just joining us now, my guest

268
00:18:18.279 --> 00:18:22.160
is Simon Manawering. He is the
founder and CEO of we First, a

269
00:18:22.200 --> 00:18:26.880
strategic consultancy accelerating growth and impact for
purpose driven brands. Is the author of

270
00:18:26.119 --> 00:18:30.039
Lead with Weed, The Business Revolution
that will Save Our Future. I'm your

271
00:18:30.039 --> 00:18:33.960
host, doctor Leise Cortez. So
we talked before the break about two of

272
00:18:34.000 --> 00:18:38.519
your your pieces, Me and Leaders. You were on culture next. I

273
00:18:38.519 --> 00:18:44.599
believe absolutely and imagine these are again
up and arrow with a spiral around it.

274
00:18:44.920 --> 00:18:47.519
Me at the bottom, then Leaders, We're up at the third level,

275
00:18:47.559 --> 00:18:51.880
which is your company culture, and
that is about co creating impact together.

276
00:18:52.319 --> 00:18:56.519
And I'll give you just one example. You've got Michael Ultra, which

277
00:18:56.519 --> 00:19:00.680
is a beer company working with its
supply as its farmers out into the field,

278
00:19:00.759 --> 00:19:06.039
and through its contract for Change,
it's actually paying them to transition to

279
00:19:06.160 --> 00:19:08.799
regenerative practices and their agriculture and their
farming. You know, you're starting to

280
00:19:08.839 --> 00:19:15.119
see companies working inside their organization in
very very unexpected ways to mitigate risk to

281
00:19:15.160 --> 00:19:21.319
their reputation, to really galvanize their
employees around something purposeful. And one more

282
00:19:21.359 --> 00:19:25.680
example Timberland's Path to Service. Every
year, ninety percent of their employees go

283
00:19:25.720 --> 00:19:29.640
out and plant trees all around the
world, and that really just reconfirms to

284
00:19:29.680 --> 00:19:33.960
them the role they're playing and that
makes work more meaningful to all their the

285
00:19:33.960 --> 00:19:37.279
employees to show up every day.
So above culture, you get to the

286
00:19:37.640 --> 00:19:41.480
next level, which is community.
And community is your customers. And sometimes

287
00:19:41.519 --> 00:19:44.160
people think, oh, that it's
about marketing, but I don't think of

288
00:19:44.160 --> 00:19:47.799
it as marketing. I think of
it as community architecture, where you're building

289
00:19:47.839 --> 00:19:51.720
a community that will drive a movement
that creates the change you want to see

290
00:19:51.759 --> 00:19:55.480
out there. And I'll give you
a couple of examples. Ikea in Europe

291
00:19:55.759 --> 00:19:57.720
and now in the US just in
the last couple of weeks have announced that

292
00:19:57.759 --> 00:20:03.559
they'll actually buy back old Ikea furniture
that you don't want anymore. We've all

293
00:20:03.559 --> 00:20:06.519
had all the frustration of building it
in the first place, but now they'll

294
00:20:06.519 --> 00:20:10.680
buy it back to create that circular
economy in its own supply chain. At

295
00:20:10.680 --> 00:20:15.480
the same time, Ikea in Europe
is now selling renewable energy to its customers

296
00:20:15.960 --> 00:20:22.880
so that their households can become climate
positive. So suddenly an affordable furniture maker

297
00:20:22.319 --> 00:20:26.160
is becoming an energy provider. So
that people look at the brand and go,

298
00:20:26.279 --> 00:20:29.599
wait a second, They're not just
giving me the furniture I need.

299
00:20:29.599 --> 00:20:33.160
They are a platform through which I
can make meaningful choices that are responsible to

300
00:20:33.240 --> 00:20:37.119
my future, and it deepens the
loyalty to the brand. And then above

301
00:20:37.200 --> 00:20:41.440
community, we go up to the
level of society. And at the level

302
00:20:41.480 --> 00:20:45.960
of society, this is where brands
talk about women's empowerment, same sex marriage,

303
00:20:45.160 --> 00:20:51.079
access to voting, post traumatic stress
disorder, all these different issues that

304
00:20:51.079 --> 00:20:55.599
you've seen brands weighed into. A
couple of great examples, Procter and Gamble,

305
00:20:55.640 --> 00:20:59.599
one of the largest consumer package goods
companies in the world, have really

306
00:20:59.640 --> 00:21:03.480
weighed into the racial biased dialogue with
their campaign called The Look, where they're

307
00:21:03.480 --> 00:21:08.119
really calling out people your white people
about the biases against people of color or

308
00:21:08.119 --> 00:21:15.279
for multicultural backgrounds. So even when
you're your incredibly consumer sensitive like a CpG

309
00:21:15.519 --> 00:21:19.960
company would be, they're waiting into
highly complex and sensitive topics. And then

310
00:21:21.000 --> 00:21:22.960
finally, and just in your mind's
eye, up this arrow. With the

311
00:21:22.960 --> 00:21:26.880
spiral, you've gone from me to
leader, to culture, to community to

312
00:21:27.000 --> 00:21:32.839
society. At the top you have
transcendence, which is really about where we

313
00:21:32.920 --> 00:21:37.880
transcend selfishness to the point that we
are working in harmony with nature and we

314
00:21:37.960 --> 00:21:41.400
have this sit restored, that symbiotic
relationship. And I'll give you two examples.

315
00:21:41.759 --> 00:21:45.720
One is the twenty thirty Calculator,
which won the Grand Prix at the

316
00:21:45.720 --> 00:21:51.960
can Advertising Festival. To Share,
which basically empowers businesses of any size to

317
00:21:52.799 --> 00:21:56.079
define how what's the carbon footprint of
what they're making and share that with consumers

318
00:21:56.079 --> 00:22:02.640
so that we can make informed choices. Or small innovative companies like Bold Threads

319
00:22:02.680 --> 00:22:07.920
that are decoding the DNA of spider
webs to make eco silk that they're using

320
00:22:07.079 --> 00:22:12.279
in to make with Stella McCartney to
make one hundred percent bidegradable tennis stresses.

321
00:22:12.799 --> 00:22:17.160
You know, it's so cool,
It is so cool when we realize that

322
00:22:17.359 --> 00:22:22.160
around us are littered all these biological
blueprints provide the solutions we need in our

323
00:22:22.200 --> 00:22:26.400
lives in ways that serve nature rather
than stealing from it. And I think,

324
00:22:26.440 --> 00:22:29.720
you know, that's the transcendent level. Okay, a couple of things.

325
00:22:29.720 --> 00:22:33.039
So I had Christian Kromme on my
show. He is from do you

326
00:22:33.039 --> 00:22:36.960
know him, He's from the Netherlands. He talks also very much about integrating

327
00:22:37.440 --> 00:22:42.640
natural processes into you know, sort
of evolutionary inconstious raising causes and processes like

328
00:22:42.640 --> 00:22:45.799
you're talking about, which I think
is just brilliant. So I want to

329
00:22:45.799 --> 00:22:48.880
go back to each of those levels
and revisit some of the things that I

330
00:22:48.960 --> 00:22:52.359
pulled out that I thought were really
interesting from your book. Because one of

331
00:22:52.359 --> 00:22:56.119
the things I do on this show, Simon, is the conversation. This

332
00:22:56.279 --> 00:22:59.519
is a six and a half year
running show, three fifty five episodes.

333
00:22:59.559 --> 00:23:03.200
We really are advancing the conversation on
how to create workplaces where people actually want

334
00:23:03.200 --> 00:23:06.759
to come to work, we have
leaders that actually bring them to their greatness,

335
00:23:06.759 --> 00:23:07.680
and we do business that betters in
the world. That's what the show

336
00:23:07.720 --> 00:23:11.519
is all about. So each conversation
has got to advance that conversation. So

337
00:23:12.559 --> 00:23:15.319
one of those things that you said
that I thought was really interesting on the

338
00:23:15.400 --> 00:23:22.000
me level was that we consumers need
to use our money to hold businesses accountable.

339
00:23:22.160 --> 00:23:25.759
Say more about how we can do
that. Well, you know,

340
00:23:25.839 --> 00:23:32.519
increasingly consumers are aware that they're voting
with their dollars every day, and there's

341
00:23:32.599 --> 00:23:37.599
been this deceit going on, or
conceit that we didn't really know what the

342
00:23:37.680 --> 00:23:41.839
carbon footprint of that packet of Crisp
packaging was or this car I'm driving.

343
00:23:42.160 --> 00:23:47.000
Really we had no line of sight
to make informed decisions. And so now

344
00:23:47.079 --> 00:23:48.920
consumers are voting with their dollars in
the shopping aisle, and you've seen this

345
00:23:49.079 --> 00:23:55.920
massive pivot towards responsible products. Just
think about the opportunity that's here. Clean

346
00:23:56.039 --> 00:23:59.519
food food has gone through the roof, the whole sort of transition in the

347
00:23:59.519 --> 00:24:03.599
food. In clean beauty, beauty
products of all types now touting to it,

348
00:24:03.640 --> 00:24:07.359
you know, sustainable footwear and apparel. Every brand out there is now

349
00:24:07.400 --> 00:24:11.279
talking about their sustainability credentials. Well, just look at the auto industry.

350
00:24:11.640 --> 00:24:15.039
You know, ten years ago Elon
Must start at Tesla, and the traditional

351
00:24:15.079 --> 00:24:18.119
industry tried to put him out of
business. Here we are ten years later,

352
00:24:18.160 --> 00:24:21.119
he's the richest man in the world, he's on his way to being

353
00:24:21.119 --> 00:24:26.519
the first trillionaire, and every large
automaker in the US has committed to alternative

354
00:24:26.640 --> 00:24:30.920
energy vehicles by a certain day.
Massive transformation in one decade. So all

355
00:24:30.960 --> 00:24:34.440
of this is to say, the
consumer demand through the power of the dollar,

356
00:24:36.000 --> 00:24:40.079
is incentivizing companies to change the way
they make things and how they take

357
00:24:40.119 --> 00:24:42.720
them to market, because we all
realize by looking at our phones every day

358
00:24:42.960 --> 00:24:48.880
how much trouble we're in, and
increasingly we're not just going to reward companies

359
00:24:48.000 --> 00:24:52.799
that are doing the right thing,
We're going to punish those Why because you

360
00:24:52.799 --> 00:24:55.279
know, this is our future at
stake, it's your kid's future, it's

361
00:24:55.279 --> 00:24:59.000
my kid's future, and we're going
to be increasingly impatient with it as these

362
00:24:59.039 --> 00:25:03.640
issues become more seriou beautifully said.
Okay, Then on a leader level,

363
00:25:03.680 --> 00:25:06.079
there's a couple of things I wanted
to drill down onto that. First,

364
00:25:06.160 --> 00:25:10.759
you talk about the need to rewrite
the story of the successful CEO house.

365
00:25:11.799 --> 00:25:15.119
You know, for a long time, I'm a CEO, an entrepreneur that

366
00:25:15.160 --> 00:25:18.799
I've also had staff jobs for fifteen
twenty years of my life and run sort

367
00:25:18.799 --> 00:25:23.359
of large organizations. The challenge I
often find is that we to traditionally map

368
00:25:23.640 --> 00:25:30.000
the same hierarchical mentality across from our
supply chain or our orc structure to how

369
00:25:30.039 --> 00:25:32.720
we think of us as a leader, where at the top you know our

370
00:25:32.720 --> 00:25:36.079
decision in our way or the highway, et cetera, et cetera. I

371
00:25:36.119 --> 00:25:40.640
think today leaders need to lead with
empathy, which is a deep understanding of

372
00:25:40.680 --> 00:25:44.960
the daily experience of their employees,
of the challenges and stresses on their consumer,

373
00:25:45.400 --> 00:25:48.920
of the cost to the environment,
of the reality the daily life reality

374
00:25:49.000 --> 00:25:53.519
the vast majority of people around the
world, and from that position of empathy

375
00:25:53.880 --> 00:25:59.480
to approach leadership in a much more
collaborative sense, which is, I'm not

376
00:25:59.519 --> 00:26:03.240
at the top telling you what to
do. I am part of a platform

377
00:26:03.359 --> 00:26:07.720
the company on which employees, customers, partners all stand and go out into

378
00:26:07.720 --> 00:26:11.960
the world and co create the future
that will best service all. And that

379
00:26:12.119 --> 00:26:17.160
sounds like a subtle shift from top
down to bottom up, but it changes

380
00:26:17.480 --> 00:26:19.920
everything. It changes everything, and
that's what lead with we is all about.

381
00:26:21.160 --> 00:26:23.799
If you're a CEO or you're a
founder, on your solo printer and

382
00:26:23.839 --> 00:26:29.400
your kitchen table, just starting a
company. It's a decision making filter where

383
00:26:29.440 --> 00:26:32.799
you can sit there and go whether
it's payroll, whether it's your product,

384
00:26:32.799 --> 00:26:36.960
whether it's your marketing, how do
I lead? Choose to lead with as

385
00:26:36.960 --> 00:26:41.319
many people as possible, we to
benefit the greatest number of people and the

386
00:26:41.440 --> 00:26:45.160
environment. It's a very simple tool, but it changes everything in terms of

387
00:26:45.160 --> 00:26:48.039
what actions you take. That's brilliant. It really is brilliant. And then

388
00:26:48.119 --> 00:26:52.279
of course I want to hear about
the five traits that you mentioned of purpose

389
00:26:52.359 --> 00:26:56.440
driven business leaders today? How do
you categorize that those five? You know,

390
00:26:56.559 --> 00:27:02.319
it's interesting business leaders today. What
would I say? I think if

391
00:27:02.359 --> 00:27:04.079
I was going to oversimplify, I'd
say, we have to recognize that we

392
00:27:04.160 --> 00:27:08.680
all have much greater agency in our
lives than we might think otherwise. You

393
00:27:08.720 --> 00:27:12.319
know, every one of us have
every hat that we wear in our lives,

394
00:27:12.359 --> 00:27:18.759
from father, brother, you know, some consumer, citizen, employer,

395
00:27:18.200 --> 00:27:22.279
voter. We've got to unlock the
agency across all of those. And

396
00:27:22.440 --> 00:27:27.319
the key trait here is that you
have to consciously choose to lead. And

397
00:27:27.480 --> 00:27:32.400
I'm I'm going to lean into this
a little bit because I have an objection

398
00:27:32.440 --> 00:27:34.960
to the idea of stakeholder capitalism,
and let me explain why they'd love to

399
00:27:34.960 --> 00:27:41.079
hear that. There's a big dialogue
around the shift from shareholder capitalism to stakeholder

400
00:27:41.119 --> 00:27:44.440
capitalism. Yes, meaning you know, in the past it was just as

401
00:27:44.480 --> 00:27:47.079
long as the shareholders do well,
we're all good and damn the rest.

402
00:27:47.319 --> 00:27:49.039
And now it's like, oh,
no, everybody's got to share in the

403
00:27:49.079 --> 00:27:53.200
benefits of you know, capitalism,
and it's spoils. I hear so much

404
00:27:53.240 --> 00:27:57.039
talk about people sharing in the rewards
of capitalism or broadly, but I don't

405
00:27:57.079 --> 00:28:03.000
hear enough talk about people sharing in
the responsibilities of it. And the reality

406
00:28:03.119 --> 00:28:07.799
is this, No one billionaire,
no one industry, no one company is

407
00:28:07.839 --> 00:28:12.000
going to solve this issue for us. We all need to show up differently.

408
00:28:12.440 --> 00:28:15.279
And so when we talk about that
are sort of defining traits of the

409
00:28:15.400 --> 00:28:19.079
leader. I think it really does
turn on as fullcram of do I choose

410
00:28:19.119 --> 00:28:22.720
to lead wherever I sit in a
company, wherever I am in life?

411
00:28:22.839 --> 00:28:26.799
And if you think this is unrealistic, if you're listening to this with the

412
00:28:26.880 --> 00:28:29.480
lease and you go, yeah,
that sounds great, never going to happen.

413
00:28:30.079 --> 00:28:32.799
Just look at what happened with the
beginning of the COVID nineteen. In

414
00:28:32.799 --> 00:28:37.039
the crisis, we've all done unimaginable
things. We have center of Molly's home,

415
00:28:37.480 --> 00:28:41.640
we wear masks, we don't see
each other, we work from home,

416
00:28:41.720 --> 00:28:45.759
we homeschool, all these things that
were inconceivable fourteen months ago. Why

417
00:28:47.279 --> 00:28:52.240
Because we're all facing a crisis that's
larger than ourselves. We know what the

418
00:28:52.279 --> 00:28:57.640
climate crisis, biodiversity, plastic all
of these issues are interconnected and they're much

419
00:28:57.720 --> 00:29:00.960
larger than us, and we're going
to be in a state of constant crisis

420
00:29:02.640 --> 00:29:06.119
moving forward, and so we need
to show up differently. And I think

421
00:29:06.559 --> 00:29:08.839
we've been kicking the can down the
road since the fifties and Buckminster Floor,

422
00:29:08.960 --> 00:29:12.440
and here we are and now we're
in the twenty twenties. We've had a

423
00:29:12.440 --> 00:29:17.799
global pandemic and according to the heads
of state and scientists and around the world

424
00:29:17.839 --> 00:29:21.000
at top twenty six, we're out
of time. So we need to show

425
00:29:21.079 --> 00:29:26.240
up meaningfully, not in a pessimistic
doomsday way, but to recognize that every

426
00:29:26.279 --> 00:29:30.680
one of these challenges is a marketplace
opportunity in disguise, and if we solve

427
00:29:30.759 --> 00:29:34.599
for it, these market forces will
drive our growth. Okay, So this

428
00:29:34.720 --> 00:29:38.759
is so interesting simon this idea of
objecting to stakeholder capitalism and why because you

429
00:29:38.799 --> 00:29:42.440
need to inject responsibility piece in there. You do talk in your book about

430
00:29:44.240 --> 00:29:47.759
I don't remember exactly how you say
it, but something like next level capitalism

431
00:29:47.839 --> 00:29:51.359
or capitalism or on steroids or something
like that. Is that what you're referring

432
00:29:51.359 --> 00:29:55.000
to. Yeah, I mean,
imagine, here's the thing why I'm so

433
00:29:55.039 --> 00:30:02.240
optimistic right now. We have a
legions of entrepreneurs that want to transform business

434
00:30:02.319 --> 00:30:07.000
and our future. We have exponential
technologies that can provide solutions at scale.

435
00:30:07.359 --> 00:30:11.240
We have the wake up call of
COVID. You know, we have legacy

436
00:30:11.319 --> 00:30:15.160
thinking and business leaders shifting their thinking. Larry Finker, Black Rock, the

437
00:30:15.200 --> 00:30:18.559
Business round Table, be Clop,
CEOs and so on and so on.

438
00:30:18.319 --> 00:30:25.960
Any one of those issues would be
transformative in business. Together, it's unbelievable

439
00:30:26.000 --> 00:30:29.720
what we can do. So when
I talk about repurposing capitalism, putting it

440
00:30:29.759 --> 00:30:37.839
on steroids, it's really about leveraging
the rich resources and expertise of capitalism across

441
00:30:37.880 --> 00:30:41.759
the breadth of the sort of things
that I was describing and allowing that to

442
00:30:41.839 --> 00:30:45.119
compound and to give us one hint
of what that was like, at the

443
00:30:45.160 --> 00:30:48.720
beginning of COVID, when the planes
weren't it, or you know, when

444
00:30:48.960 --> 00:30:52.359
everything kind of quietened down, people
weren't flying, and all these different things.

445
00:30:52.599 --> 00:30:57.160
We saw how quickly nature regenerated,
size cleared. Yes, just think

446
00:30:57.240 --> 00:31:02.319
that if we enabled new practices that
allowed us to not only do that,

447
00:31:02.440 --> 00:31:07.039
but to build business around this premise
of actually serving nature and to do things

448
00:31:07.039 --> 00:31:10.920
more sustainably. I think we'd be
shocked at the regenerative power of nature,

449
00:31:10.920 --> 00:31:14.599
of its inherent abundance, and we
would suddenly find that we can work with

450
00:31:14.799 --> 00:31:17.839
nature still get all the things that
we need in our lives, and it

451
00:31:17.880 --> 00:31:19.920
will build businesses. And even Bill
Gates said the other day, he said

452
00:31:21.000 --> 00:31:26.880
last week that there will be ten
Teslas and an Amazon and a Google created

453
00:31:26.920 --> 00:31:30.839
just out of climate tech. And
there's just such a vast business opportunity out

454
00:31:30.839 --> 00:31:34.559
there. So don't be pessimistic,
roll up your sleeves, look at these

455
00:31:34.599 --> 00:31:38.079
problems and say, how do I
lead with we in a way that's going

456
00:31:38.119 --> 00:31:42.400
to provide solutions at scale, and
you will build one of the most significant

457
00:31:42.440 --> 00:31:47.920
businesses moving forward. Oh what inspire
we to send us on our last break,

458
00:31:47.960 --> 00:31:51.799
Sime and hold that note I'm a
last Cortezer host been an air as

459
00:31:51.839 --> 00:31:55.160
siven amount of wearing, who is
the author of Lead with the Business Revolution

460
00:31:55.200 --> 00:31:57.640
that will save our future. We've
been talking more about the components of the

461
00:31:57.720 --> 00:32:01.400
virtual spiral of collection by his purpose
and action that he has created. After

462
00:32:01.519 --> 00:32:04.519
rig Up, you're going to hear
a little bit more about that as well

463
00:32:04.559 --> 00:32:07.119
as what he's up to that he's
most proud of. Stay with us,

464
00:32:07.119 --> 00:32:12.440
We'll be right back. Doctor Release
Cortez as a management consultant specializing in meaning

465
00:32:12.440 --> 00:32:17.200
and purpose and inspirational speaker and author. She helps companies visioneer for greater purpose

466
00:32:17.240 --> 00:32:24.279
among stakeholders and develop purpose inspired leadership
and meaning infused cultures that elevate fulfillment,

467
00:32:24.559 --> 00:32:30.640
performance, and commitment within the workforce. To learn more or to invite a

468
00:32:30.680 --> 00:32:35.480
lease to speak to your organization,
please visit her at Elise Cortez dot com.

469
00:32:35.559 --> 00:32:45.319
Let's talk about how to get your
employees working on purpose. This is

470
00:32:45.359 --> 00:32:51.039
working on Purpose with doctor Elise Cortez. To reach our program today or open

471
00:32:51.079 --> 00:32:57.519
a conversation with Elise, send an
email to Elise ali Se at Elise Cortez

472
00:32:57.680 --> 00:33:04.400
dot com. Now back to working
on purpose. Thanks for saying with us

473
00:33:04.440 --> 00:33:07.039
and welcome back to working on Purpose. One of a bit of news I

474
00:33:07.119 --> 00:33:09.279
have to share with you is that
the anthology that I was working over the

475
00:33:09.359 --> 00:33:13.720
last two years, I've been out
looking for twenty five women to share their

476
00:33:13.759 --> 00:33:15.680
intimate stories and how they discovered their
purpose and are now serving from it.

477
00:33:15.680 --> 00:33:20.480
It's now out. It came out
in August and so it's called Passionately Striving

478
00:33:20.480 --> 00:33:22.279
and Why, an anthology of women
who persevere might la to live their purpose.

479
00:33:22.279 --> 00:33:25.039
It's on Amazon, and I have
to tell you I am actually more

480
00:33:25.079 --> 00:33:28.920
proud of that book and those women
that I am my own first book.

481
00:33:28.960 --> 00:33:31.039
So take a look at it if
you're just joining us. My guest is

482
00:33:31.119 --> 00:33:35.640
Simon Manawaring. He is the founder
and CEO of we First, a strategic

483
00:33:35.680 --> 00:33:39.039
consultancy accelerating growth and impact for purpose
driven brands. He's also the author of

484
00:33:39.240 --> 00:33:44.359
Lead with Weed, The Business about
Revolution that Will Save Our Future. So

485
00:33:44.440 --> 00:33:45.920
digging further into this, Simon,
one of the other a few other things

486
00:33:45.920 --> 00:33:49.640
that you said that I just had
to come in and bring forth for listeners

487
00:33:49.640 --> 00:33:55.000
and viewers is in terms of the
community piece of things, This idea of

488
00:33:55.079 --> 00:33:59.640
regenerative lifestyles which you talked about more. You talked already about in the last

489
00:33:59.680 --> 00:34:01.359
segment, which is so interesting,
but I think it bears more mentioning.

490
00:34:01.400 --> 00:34:06.319
I have the privilege right now of
working with an organization here in Dallas called

491
00:34:06.319 --> 00:34:09.920
Lord Green Strategies and their ESG Sustainability, Resilience, et cetera in commercial real

492
00:34:10.039 --> 00:34:14.360
estate. One of the things that
they do, we've just worked with their

493
00:34:14.400 --> 00:34:16.159
purpose statement, of course, and
they are one of the components of that

494
00:34:16.239 --> 00:34:21.480
is that they celebrate nature as our
celebrity. Nature is our celebrity, right,

495
00:34:22.239 --> 00:34:24.199
and I just think it's just beautiful
and so compelling. But this notion

496
00:34:24.280 --> 00:34:30.960
though, of regenerative lifestyles. You
talk about shifting from marketing to movement making

497
00:34:30.960 --> 00:34:36.320
and moving consumers to activate more regenerative
lifestyles. So say more about that.

498
00:34:36.400 --> 00:34:38.159
You said a little bit about the
beginning or in the last segment, But

499
00:34:38.199 --> 00:34:43.639
what does that really need regenerative lifestyles? Yeah, just firstly, the presumption

500
00:34:43.679 --> 00:34:45.599
of how to communicate and engage consumers. I want to explain that first,

501
00:34:45.639 --> 00:34:50.039
and as I'm a marketer for twenty
twenty five years and I was a writer

502
00:34:50.159 --> 00:34:54.239
unliking at their ed agency for a
long time and you had a fast experience

503
00:34:54.239 --> 00:34:59.440
in the advertising world, and all
I'd say is this too often brands talking

504
00:34:59.480 --> 00:35:02.000
to self the rectored way, even
when they're being purposeful, and consumers don't

505
00:35:02.039 --> 00:35:07.559
listen because ultimately it's about them.
Still you need to be the celebrity rather

506
00:35:07.639 --> 00:35:10.840
than you need to be the celebrant
rather than the celebrity of your stakeholder community.

507
00:35:12.000 --> 00:35:15.360
So it's going shared in terms of
their purpose statement. So to do

508
00:35:15.400 --> 00:35:20.639
that, you've got to shift from
marketing to movement making, on advertising to

509
00:35:20.840 --> 00:35:27.760
advocacy, from calls to action to
calls to activism, and just a shift

510
00:35:27.800 --> 00:35:31.519
in mindset will completely refocus the ideas
you bring to market. Hey, communicate

511
00:35:31.519 --> 00:35:37.639
what you say and slow. With
that in mind, consumers have an opportunity

512
00:35:37.679 --> 00:35:40.119
now to not just leverage their dollar
and the shopping up, but to really

513
00:35:40.159 --> 00:35:46.800
be part of this regenerative thrust in
business at large, in capitalism and how

514
00:35:46.840 --> 00:35:51.559
we live our lives. What does
that look like. It looks like saying

515
00:35:51.559 --> 00:35:54.599
great, I'm going to drive an
alternative energy vehicle or ride a bike or

516
00:35:54.639 --> 00:35:58.719
do anything. You know, so
many changes are happening. Barcelona has just

517
00:35:58.840 --> 00:36:01.519
the city. Barcelona has just clear
green zones where you know, they're actually

518
00:36:01.519 --> 00:36:05.400
planting new trees and you don't have
any transportation on there. I mean,

519
00:36:05.639 --> 00:36:10.360
cities with their congestion and urban density
are reimagining themselves completely. It's also about

520
00:36:10.360 --> 00:36:14.719
looking at your diet, at the
very least having a mix of plant based

521
00:36:14.760 --> 00:36:17.960
alternatives because of the impact that it
has on the environment. But these are

522
00:36:19.039 --> 00:36:22.239
small ways that you can do less
bad. But what we're really talking about

523
00:36:22.280 --> 00:36:25.559
with regenerative is doing more good.
And I'll give you some examples. Interface

524
00:36:25.880 --> 00:36:30.239
the Carpet Tile Company has made a
carpet tile that draws carbon out of the

525
00:36:30.280 --> 00:36:34.519
air, you know. And what
they've done is that made a tool called

526
00:36:34.559 --> 00:36:37.599
the EC three tool and shared it
with everyone else in the built industry,

527
00:36:37.639 --> 00:36:43.159
the construction industry, so that you
can make things that have a lesser carbon

528
00:36:43.320 --> 00:36:45.440
impact. They can go about making
things, you know, apartments, homes,

529
00:36:45.440 --> 00:36:49.320
and so on, in ways that
have a lesser carbon impact than they

530
00:36:49.320 --> 00:36:52.840
would otherwise. Also, look at
the banks that you put your money in,

531
00:36:53.159 --> 00:36:57.320
look at where you put your pension
funds and your retirement accounts and so

532
00:36:57.440 --> 00:37:01.599
on. Each one of these institutions
are enabling certain other companies to thrive in

533
00:37:01.639 --> 00:37:06.480
the background. You know, and
are they oil and gas companies you know

534
00:37:06.559 --> 00:37:09.760
that really aren't working towards a regenerative
future and so on. So if you

535
00:37:09.760 --> 00:37:13.920
look at your life instead of throwing
your hands up and saying, hey,

536
00:37:14.079 --> 00:37:17.760
I'm powerless and these issues are bigger
than me and I feel hopeless, you

537
00:37:17.760 --> 00:37:22.519
can look at it and say,
every choice I make is another lead I

538
00:37:22.559 --> 00:37:27.480
can pull for a certain type of
future. A regenerative means not just doing

539
00:37:27.679 --> 00:37:32.639
less bad as in buying stopping buying
products or habits that you do harm overtly

540
00:37:32.679 --> 00:37:37.679
to the natural world, but actually
investing in companies that are you know,

541
00:37:37.719 --> 00:37:42.480
carbon positive, or that are getting
back to the natural world, or that

542
00:37:42.599 --> 00:37:46.480
are restoring local communities, or that
are empowering nonprofits. And when you do

543
00:37:46.519 --> 00:37:52.880
that, suddenly you recognize that you
and somebody else and somebody else can aggregate

544
00:37:52.960 --> 00:37:54.719
your efforts in a way that it
will take on a life of its own,

545
00:37:54.880 --> 00:37:58.880
and you'll start to accelerate that momentum. And that's when we're going to

546
00:37:58.920 --> 00:38:01.480
meet these challenges we force. Without
it, I don't think we'll get there

547
00:38:01.519 --> 00:38:06.280
in time, and the time is
now, so we should all embrace it.

548
00:38:06.480 --> 00:38:08.519
We are not powerless. We should
be hopeful, and there are simple

549
00:38:08.599 --> 00:38:15.480
choices we can make every day.
And then now that notion simon of connecting

550
00:38:15.800 --> 00:38:19.519
so that we are we've got greater
some than the parts of the whole,

551
00:38:19.639 --> 00:38:22.159
is what I heard you say.
Really in many ways that also relates to

552
00:38:22.199 --> 00:38:25.280
what you also talk about, which
this notion of transcending in terms of societal

553
00:38:25.519 --> 00:38:34.599
competition through radical collaboration. Nobody at
Paul Skinner on talking about collaborative a collaboration

554
00:38:34.639 --> 00:38:37.920
instead of competitive club. So what
do you mean by radical collaboration? Well,

555
00:38:37.960 --> 00:38:39.920
you know, one of the easy
ways of sort of thinking about it

556
00:38:39.960 --> 00:38:45.039
is collaborating with unlikely partners. And
I'll give an example. So here in

557
00:38:45.079 --> 00:38:50.000
California, we have a thirty year
old power company called Prana, and they

558
00:38:50.039 --> 00:38:52.559
wanted to take the plastic out of
their supply chain because they just saw that

559
00:38:52.599 --> 00:38:55.199
when people were opening their products and
so on, there was just plastic and

560
00:38:55.239 --> 00:38:58.519
a lot of packaging. We see
it with Amazon every day when we order.

561
00:38:58.559 --> 00:39:00.599
Thinks right, yeah, certainly do. And so they sat there and

562
00:39:00.639 --> 00:39:05.599
they actually worked out how to fold
their products in a way that they could

563
00:39:05.639 --> 00:39:09.079
be transported without plastic. In that
one year they started this, at the

564
00:39:09.159 --> 00:39:14.320
end of twenty nineteen, they took
ten million plastic bags out of their supply

565
00:39:14.400 --> 00:39:20.159
chain, ten million. They have
since opened up that technique to other companies,

566
00:39:20.639 --> 00:39:23.599
and now one hundred and six major
companies have joined what's called the responsible

567
00:39:23.639 --> 00:39:28.360
packaging movement. And just think about
it. If one company, a relatively

568
00:39:28.360 --> 00:39:31.239
small company, has got rid of
ten million plastic bags, times out by

569
00:39:31.280 --> 00:39:36.880
one hundred over one hundred other companies, simply by opening up and sharing your

570
00:39:36.880 --> 00:39:43.000
IP. Another example, Procter and
Gamble and Walmart are collaborating on programs to

571
00:39:43.280 --> 00:39:46.719
educate consumers how to buy products more
responsibly in terms of the environment and their

572
00:39:46.760 --> 00:39:52.760
impact. So it's not just providing
the products, it's the education so that

573
00:39:52.800 --> 00:39:57.079
people can make a better, more
informed choice. And so you know,

574
00:39:57.320 --> 00:40:01.840
you're starting to see these coalitions,
these pre competitive collaborations going on where people

575
00:40:01.840 --> 00:40:06.800
are saying, hey, let's do
less bad together, let's level up our

576
00:40:06.840 --> 00:40:12.199
whole industry, and then let's tell
that story together to consumers and better inform

577
00:40:12.239 --> 00:40:15.440
them so they can work with us
as well to provide part of the solution

578
00:40:15.719 --> 00:40:20.440
to buy the better products. It's
so inspiring and so right. I just

579
00:40:20.480 --> 00:40:23.719
think it's so important to talk about
and celebrate. Okay, So we've been

580
00:40:23.760 --> 00:40:29.159
talking up to now about your perspective
that you've been developing over the course of

581
00:40:29.199 --> 00:40:30.079
your career, and it certainly what's
in your book. What I want to

582
00:40:30.119 --> 00:40:34.159
do next timement, if you don't
mind, is I really understand that you

583
00:40:34.280 --> 00:40:37.719
really are living, breathing lead with
we person and your entity, your company,

584
00:40:37.760 --> 00:40:42.679
everything, it's all connected. So
I would love to hear about a

585
00:40:42.719 --> 00:40:45.199
couple of initiatives or business cases that
you've worked on that you're really proud of,

586
00:40:45.239 --> 00:40:49.440
you really feel like, really made
a difference. Thanks for asking.

587
00:40:49.440 --> 00:40:51.559
I mean a couple of things.
Firstly, we're a being called Best for

588
00:40:51.599 --> 00:40:53.119
the World. I love that you
saw that, yes, yeah, this

589
00:40:53.239 --> 00:40:58.000
year. And also a real leaders
top one hundred impact companies in the US.

590
00:40:58.119 --> 00:41:01.320
So you know, we're trying to
do work that is meaningful. All

591
00:41:01.360 --> 00:41:05.320
the work we do is enabled by
our partners, our client partners, and

592
00:41:05.320 --> 00:41:07.760
I'll give you a few examples.
So during COVID or just prior to COVID,

593
00:41:07.800 --> 00:41:12.199
Then during COVID, we worked with
Mabel in the Makeup Company to help

594
00:41:12.239 --> 00:41:16.800
them support young women around mental health
issues, and we worked with them to

595
00:41:16.800 --> 00:41:21.639
create this platform called Brave Together.
Because you know, mental health issues are

596
00:41:21.719 --> 00:41:24.599
something that people outright, but young
teenage girls and some one may be less

597
00:41:25.280 --> 00:41:30.639
less likely to talk about. So
it was working with Crisis text Line to

598
00:41:30.800 --> 00:41:35.559
provide mental health support so young girls
could actually reach out on the strength of

599
00:41:35.559 --> 00:41:37.920
the brand platform and get the help
they need. Another one would be,

600
00:41:38.119 --> 00:41:44.280
for example, Timberland, we redefine
their purpose and position positioning globally not long

601
00:41:44.320 --> 00:41:46.960
ago, because so many other companies
when our use is starting to use similar

602
00:41:47.000 --> 00:41:52.440
sustainability language. And as a result
of that work, they've launched campaigns that

603
00:41:52.800 --> 00:41:57.239
Nature Needs Heroes, which is a
fifty million tree tree planning initiative to you

604
00:41:57.239 --> 00:42:00.559
know, obviously repopulate the planet with
tree draw down carbon and so on and

605
00:42:00.599 --> 00:42:04.719
so on. So very proud to
see that initiative, you know, taking

606
00:42:04.719 --> 00:42:07.599
place globally around the world. And
then another one at an enterprise level,

607
00:42:07.599 --> 00:42:12.320
So I'm going from a small company
to a well known global brand like Timberland

608
00:42:12.320 --> 00:42:15.880
to an enterprise level. We worked
with VF Corporation, which is a fourteen

609
00:42:15.920 --> 00:42:21.000
billion dollars a power company that at
the time had twenty six brands, including

610
00:42:21.000 --> 00:42:23.960
Timberland, the North Face Bands,
and they all do amazing work in their

611
00:42:23.960 --> 00:42:28.119
own right, but we rolled out
their purpose for them across there at the

612
00:42:28.159 --> 00:42:31.239
time seventy two thousand employees in over
a hundred countries. And with that in

613
00:42:31.320 --> 00:42:37.280
mind, a couple of powerful proofpoints
about doing this work for real. VF

614
00:42:37.400 --> 00:42:42.079
led the boycott of leather from Brazil
in protests of the burning of the Amazon.

615
00:42:42.559 --> 00:42:47.559
They disrupted their own apparel supply chains
on a global scale to protest the

616
00:42:47.599 --> 00:42:52.239
burning of this Mother Nature's biodiversity kitchen, you know, which is really the

617
00:42:52.280 --> 00:42:57.559
Amazon. Similarly, not long after
that, North Face, which is one

618
00:42:57.599 --> 00:43:00.679
of their brands, led the boycott
of Facebook in protest over hate speech,

619
00:43:01.360 --> 00:43:06.039
again biding the hand that feeds.
You know, they sell on Facebook,

620
00:43:06.199 --> 00:43:09.760
they have ads on Facebook. So, whether it's maybeling with Crisis text Line,

621
00:43:09.880 --> 00:43:14.480
whether it's tree planing initiatives with Timberland, whether it's an a corporation like

622
00:43:14.599 --> 00:43:20.280
VF boycotting leather from Brazil to preserve
the Amazon, it's not just about having

623
00:43:20.280 --> 00:43:23.679
a pretty purpose statement and integrating it
in your culture. It's walking your talk

624
00:43:23.760 --> 00:43:28.079
and making a difference in people's lives. And so, you know, there's

625
00:43:28.119 --> 00:43:30.400
some of the examples of the work
that we're proud of, but it really

626
00:43:30.440 --> 00:43:32.440
is. It's a credit to the
brands. You know, we are there

627
00:43:32.440 --> 00:43:36.000
to support them. But if they
didn't want to do it themselves, and

628
00:43:36.039 --> 00:43:38.199
they weren't willing to invest the time
in the capitol, it wouldn't happen.

629
00:43:39.320 --> 00:43:42.679
But what I also really appreciate what
you're talking about, Simon. It is

630
00:43:42.719 --> 00:43:47.159
just the way that you can really
interject, intervening and elevate agency and scale

631
00:43:47.159 --> 00:43:51.639
by the work that you're doing.
It's just it's so inspiring and so important

632
00:43:51.679 --> 00:43:54.800
and so necessary. Now, thank
you. I set back, like anybody

633
00:43:54.800 --> 00:43:57.960
else in two thousand and seven,
two thousand and eight, I just sat

634
00:43:58.000 --> 00:44:00.559
there and thought, what's wrong with
this picture? You know, there was

635
00:44:00.559 --> 00:44:04.920
the global economic meltdown. Business isn't
serving enough people well enough to It just

636
00:44:04.960 --> 00:44:07.440
seems to be serving a fewer and
fewer number. Here we are again that

637
00:44:07.559 --> 00:44:12.280
things are even worse. And if
I look at I look at government,

638
00:44:12.320 --> 00:44:15.639
I say, it's pretty much you
know, gridlocked with partisanship, and you

639
00:44:15.639 --> 00:44:20.320
know, corruption and lobbying and all
these other issues we hear about every day.

640
00:44:20.599 --> 00:44:24.239
At the same time, NGOs and
foundations and nonprofits have limited resources.

641
00:44:24.519 --> 00:44:29.639
Who's the elephant in the room.
It's business. That's exactly right. We're

642
00:44:29.639 --> 00:44:32.840
creating half the problems, and we
have the expertise and reach and resources to

643
00:44:32.880 --> 00:44:37.239
scale the solutions. And so I
don't see this as a negative time.

644
00:44:37.599 --> 00:44:40.440
I see this as a time.
How would I characterize it? This is

645
00:44:40.440 --> 00:44:45.719
not the end of something. This
is the truly miraculous rebirth of business,

646
00:44:46.519 --> 00:44:51.920
appropriately painful like any birth, as
a dad might say, but you know,

647
00:44:52.159 --> 00:44:54.880
I would say this, we are
starting to witness the awakening of business

648
00:44:54.960 --> 00:45:00.320
where we serve nature rather than steal
from it. Yes, and we're we

649
00:45:00.360 --> 00:45:05.239
do that. Nature will dazzle us
with its regenerative capacity if we just give

650
00:45:05.280 --> 00:45:07.599
it half a chance, and we're
going to fall in love with the natural

651
00:45:07.599 --> 00:45:10.079
world all over again. We're going
to realize that everything we need is right

652
00:45:10.119 --> 00:45:14.000
in front of us, and we've
been looking past it, and we're going

653
00:45:14.039 --> 00:45:16.320
to see that. We're going to
start reconnecting to each other as a human

654
00:45:16.360 --> 00:45:21.760
family and to the planet we all
share. Why because our very survival depends

655
00:45:21.800 --> 00:45:24.320
on it, Not because we suddenly
grew work up and grow conscious, but

656
00:45:24.440 --> 00:45:30.840
because our survival literally depends on it. That's a good reason. I think.

657
00:45:30.079 --> 00:45:32.239
I think it's a great reason.
In fact, really quick, I

658
00:45:32.320 --> 00:45:36.599
cap to insert have you seen my
octopus Teacher? I have, and it

659
00:45:36.639 --> 00:45:44.800
was just a very powerful example of
the absolutely unfathomed potential connection with the natural

660
00:45:44.840 --> 00:45:47.760
world that just waiting for us.
I know. That's why I put it

661
00:45:47.800 --> 00:45:52.360
in there right there. I have
had a Swati Thea Garajan, who's social

662
00:45:52.400 --> 00:45:53.280
producer on the show, talking about
it. But so anyway, it's a

663
00:45:53.280 --> 00:45:55.960
perfect place to put that. And
guess what, Sam, And we're already

664
00:45:55.960 --> 00:46:00.480
out of time, so it's saying
about twenty seconds, it's how would you

665
00:46:00.480 --> 00:46:02.119
like to leave our listeners and viewers? You know, here's what I'd invite

666
00:46:02.119 --> 00:46:06.280
you to do. Go to Amazon
or lead with wee dot com and buy

667
00:46:06.320 --> 00:46:10.039
the book and for yourself. It's
a blueprint which gives you a step by

668
00:46:10.079 --> 00:46:13.840
step planned to follow, so you
can do this in your own company based

669
00:46:13.880 --> 00:46:15.920
on all our ten years of work
with these great brands. Put it all

670
00:46:15.960 --> 00:46:19.480
in there in a programmatic way so
you don't have to think through it.

671
00:46:19.480 --> 00:46:23.239
It's all just there. Secondly,
I would ask you buy a second copy

672
00:46:23.280 --> 00:46:28.199
and give it to an entrepreneur or
a corporate person you know needs to hear

673
00:46:28.239 --> 00:46:31.639
this or might be open to it
in their own self interest because it's going

674
00:46:31.679 --> 00:46:36.000
to propel their growth moving forward.
So a copy for yourself and a copy

675
00:46:36.000 --> 00:46:38.400
for somebody else so you can double
your impact. And then I would love

676
00:46:38.400 --> 00:46:42.400
people to talk about it on social. Just share the book Lead with WEA

677
00:46:42.519 --> 00:46:45.599
on social whichever way you can.
The reason is this is not about moving

678
00:46:45.599 --> 00:46:52.079
books. It's about moving minds and
hearts and behaviors fast so that we can

679
00:46:52.159 --> 00:46:55.400
actually launch this new era of business
and really have a future to look forward

680
00:46:55.440 --> 00:47:00.199
to. I'm in sign I'm in. I'll help spread the word. Thank

681
00:47:00.239 --> 00:47:01.519
you. Thank you so very much
for being with us, Simon. This

682
00:47:01.559 --> 00:47:06.119
has been so incredibly inspiring, so
educational and elevating. Thank you so much

683
00:47:06.159 --> 00:47:07.679
for being on the show. Thank
you, Thank you to all your listeners,

684
00:47:07.719 --> 00:47:10.079
and thank you. Let's let's show
up together and see what we can

685
00:47:10.079 --> 00:47:14.159
do. I'm in. Let's do
it. If you want to learn more

686
00:47:14.199 --> 00:47:16.320
about Simon Manewaring as we were talking
about that, the work Keen his team

687
00:47:16.360 --> 00:47:19.920
does, or his book, you
can go to lead with wee dot com

688
00:47:19.920 --> 00:47:22.320
as you mentioned. As he mentioned, you can also go to Amazon and

689
00:47:22.360 --> 00:47:24.920
just type in lead with we or
his name Simon Manewaring and find his book

690
00:47:25.000 --> 00:47:28.840
quite easily. Last week, if
you missed the live show, you can

691
00:47:28.840 --> 00:47:31.519
always catch it recorded podcast. We
were on there with Uni to Ratini from

692
00:47:31.519 --> 00:47:36.800
Oslo, Norway, talking about the
dangerous loneliness crisis, how it costs organizations

693
00:47:36.960 --> 00:47:39.840
and our relational energy and purpose can
ameliorate it. Next week, we'll be

694
00:47:39.880 --> 00:47:45.960
on the air with Delilah's Gub of
Lebanon talking about her launch of Logotherapy Minna

695
00:47:45.079 --> 00:47:50.360
to use logotherapy and meaning teaching in
the Middle East and Northern Africa to build

696
00:47:50.400 --> 00:47:53.519
peaceful and productive nations in the region. A big ambition making the most of

697
00:47:53.559 --> 00:47:58.320
her one precious life promises should be
an incredibly inspiring conversation. See there,

698
00:47:58.320 --> 00:48:00.079
Remember that works at least a third
of our life. So let's work on

699
00:48:00.119 --> 00:48:06.079
Purpose. We hope you've enjoyed this
week's program. Be sure to tune into

700
00:48:06.159 --> 00:48:09.800
Working on Purpose featuring your host,
doctor Elise Cortez, each week on the

701
00:48:09.920 --> 00:48:16.360
Voice America Empowerment Channel. Together,
we'll create a world where business operates conscientiously,

702
00:48:17.000 --> 00:48:22.760
leadership inspires impassioned performance, and employees
are fulfilled in work that provides the

703
00:48:22.840 --> 00:48:28.719
meaning and purpose they crave. See
you there, Let's work on purpose,