Stoke Your Entrepreneurial Finesse with Patrick Bet-David

WEBVTT

1
00:00:05.160 --> 00:00:09.359
What's working on purpose anyway? Each
week we ponder the answer to this question.

2
00:00:09.919 --> 00:00:14.599
People ache for meaning and purpose at
work, to contribute their talents passionately

3
00:00:14.960 --> 00:00:19.440
and know their lives really matter.
They crave being part of an organization that

4
00:00:19.559 --> 00:00:24.760
inspires them and helps them grow into
realizing their highest potential. Business can be

5
00:00:24.839 --> 00:00:29.320
such a force for good in the
world, elevating humanity. In our program,

6
00:00:29.480 --> 00:00:33.479
we provide guidance and inspiration to help
usher in this world we all want

7
00:00:34.159 --> 00:00:48.119
Working on purpose. Now Here is
your host, Doctor Elise Cortes. Welcome

8
00:00:48.119 --> 00:00:50.759
back to the Working on Purpose Program. Thanks for tuning in again this week.

9
00:00:50.840 --> 00:00:53.679
I'm your host, doctor Elise Cortes, joining you live from Dallas,

10
00:00:53.679 --> 00:00:56.320
Texas, which is home base for
me. If you've been tuning in for

11
00:00:56.399 --> 00:00:59.359
a while, then you know this
program as a thought leadership series that enlightens

12
00:00:59.359 --> 00:01:03.840
it inspires us with insights from distinguished
business leaders and subject matter experts. Our

13
00:01:03.880 --> 00:01:07.599
conversations are designed to make you think, inspire to ever, retire for cultivating

14
00:01:07.640 --> 00:01:11.040
your best, and take an informed
approach towards leadership and business. Our guest

15
00:01:11.040 --> 00:01:15.200
today is Patrick Bett David, a
prolific content creator, producer, author and

16
00:01:15.239 --> 00:01:19.640
CEO. Of both PHP Agency and
Value Tainment Media. He's the author of

17
00:01:19.680 --> 00:01:23.439
this soon to be released book called
Your Next Five Moves, Think Clear,

18
00:01:23.640 --> 00:01:26.840
Solve, Faster, Scale bigger,
and achieve your vision as an entrepreneur.

19
00:01:27.200 --> 00:01:30.079
We'll be talking about his book and
a few of the key concepts that caught

20
00:01:30.079 --> 00:01:34.519
my attention that I think will fundamentally
alter your course for the better. If

21
00:01:34.519 --> 00:01:38.000
only you'll lean in and listen generously. You do it today from Dallas,

22
00:01:38.040 --> 00:01:41.920
Texas. Patrick, welcome to Working
on Purpose. It's good to be on

23
00:01:42.000 --> 00:01:45.560
at these so great to share with
my listeners. I can't wait. It's

24
00:01:45.599 --> 00:01:49.159
my turn to share you You ready, Yes, let's go. Okay,

25
00:01:49.239 --> 00:01:52.680
Well, there is so much that
goes into this being of Patrick, bet

26
00:01:52.760 --> 00:01:56.000
David, and of course you know
I want of your four million fans,

27
00:01:56.560 --> 00:01:59.480
So I want to open the conversation
if we can, Patrick, by just

28
00:01:59.519 --> 00:02:02.159
presence some of the things that I
really appreciated about you, and those include

29
00:02:02.599 --> 00:02:07.840
an immigrant who makes America great,
a trailblazing entrepreneur, business leader, a

30
00:02:07.920 --> 00:02:10.960
chief educator of business, someone who
has a well earned the right to call

31
00:02:12.039 --> 00:02:15.479
himself and make his father proud that
you have the name that David. Those

32
00:02:15.520 --> 00:02:19.120
are just a few of the things
that I want to talk about the game.

33
00:02:19.560 --> 00:02:23.159
Yes, let's go. Okay,
Well, let's start with your heritage

34
00:02:23.199 --> 00:02:24.479
and just how it is you came
to the United States. It's such an

35
00:02:24.520 --> 00:02:28.080
amazing story. I wish I had
more time for you to tell all the

36
00:02:28.080 --> 00:02:31.280
details. But talk to us about
what it was like to leave your country

37
00:02:31.319 --> 00:02:36.800
of Tahan, Iran and just literally
in the nick of time coming here,

38
00:02:37.319 --> 00:02:42.759
getting settled, going to the army, your early career as in financial services.

39
00:02:43.240 --> 00:02:45.879
So I was obviously born and raised
in Iran. I lived there ten

40
00:02:46.000 --> 00:02:49.639
years. And one of the things
about us in Iran is we would dream

41
00:02:49.800 --> 00:02:53.319
about one day come in America,
to the point where every time somebody got

42
00:02:53.360 --> 00:02:57.960
their green card, or somebody was
going to Austria to come to us,

43
00:02:58.120 --> 00:03:01.000
or somebody was going to Spain,
France or Germany to come to us,

44
00:03:01.280 --> 00:03:04.879
we would put a big party for
them and everybody would go there, and

45
00:03:04.919 --> 00:03:07.719
you are happy for them, but
secretly envious because you can't wait to come

46
00:03:07.759 --> 00:03:12.000
over here. And so while I
was living there, I was going to

47
00:03:12.000 --> 00:03:15.240
school. Six weeks after Homeni died, my parents just got sick of it.

48
00:03:15.280 --> 00:03:17.759
They were worried because they thought they
were not going to let me leave

49
00:03:17.800 --> 00:03:21.240
the country and I'd be forced to
serve the military. They said we have

50
00:03:21.280 --> 00:03:23.919
to leave, so we eventually escaped. We went to Germany. I lived

51
00:03:23.960 --> 00:03:29.039
at a refugee camp in Germany for
nearly eighteen nineteen months, and we came

52
00:03:29.080 --> 00:03:31.960
over here to the States November twenty
eight, nineteen ninety. When I went

53
00:03:32.000 --> 00:03:37.680
to the airport, I was looking
for Rocky. I couldn't find Sylvester Stallone.

54
00:03:37.719 --> 00:03:40.319
I wanted to know where he was. I thought all the Hollywood celebrities

55
00:03:40.319 --> 00:03:44.879
would be ligned up when we arrived
at John F. Kennedy Airport, but

56
00:03:45.319 --> 00:03:49.479
that was not the case. Eventually
ended up in Glendelle, California. Lived

57
00:03:49.520 --> 00:03:52.360
there for a few years, and
right after high school, I joined the

58
00:03:52.520 --> 00:03:55.680
Army Hunter first Airborne Division Aerosault.
I got out of the military. My

59
00:03:55.840 --> 00:04:00.680
plans were to be a bodybuilder,
almost like a Middle Eastern Arnold wind Mist

60
00:04:00.759 --> 00:04:05.319
Olympia, going to Hollywood. Mary
Kennedy eventually become a governor. But I

61
00:04:05.360 --> 00:04:12.280
met a woman in Venice Beach who
her and I started dating, and she

62
00:04:12.360 --> 00:04:15.719
was working on Morgan Stanley Dean Witter
at the time, and she would always

63
00:04:15.759 --> 00:04:16.319
pick me up in a different car, and I said, what do you

64
00:04:16.399 --> 00:04:18.480
do for a living. She says, I work at Morgan Stanley. I

65
00:04:18.480 --> 00:04:20.639
said, how do you work over
there? She says, well, I

66
00:04:20.639 --> 00:04:23.920
want to UCLA. I said,
I want to work at Morgan Stanley.

67
00:04:23.920 --> 00:04:27.040
She said they don't hire people without
a four year degree. I said,

68
00:04:27.079 --> 00:04:30.079
I'm not going to college. So
eventually, long story short, I took

69
00:04:30.120 --> 00:04:33.959
my resume at the time, which
was quite impressive. It had Burger King

70
00:04:34.079 --> 00:04:39.879
on it, Bob's Big Boy,
Haggin Dawes, the US Army, and

71
00:04:39.920 --> 00:04:44.360
Bally Total Fitness without a four year
degree or an associate's degree. And at

72
00:04:44.360 --> 00:04:46.720
that time we used to fax resumes. I ended up faxing my resume to

73
00:04:46.800 --> 00:04:51.560
one hundred different offices and branches where
it was Morgan, Merrill, Schwab,

74
00:04:51.639 --> 00:04:57.000
Goldman, Smith, Parney, everybody. And my cover letter had my best

75
00:04:57.120 --> 00:04:59.560
joke at the time, and at
the bottom of the joke it said,

76
00:04:59.600 --> 00:05:01.399
if you're a laughing, this is
exactly how my clients are going to feel

77
00:05:01.399 --> 00:05:03.959
when they do business with me.
They're going to love me. If you

78
00:05:03.959 --> 00:05:08.240
want somebody like me on your team, give me a call. And once

79
00:05:08.279 --> 00:05:13.199
I faxed the resume and the cover
letter, I got thirty callbacks. Fifteen

80
00:05:13.199 --> 00:05:16.160
of them said very creative, but
you're not qualified. The other fifteen gave

81
00:05:16.199 --> 00:05:19.920
me interview offers, went to the
interview and eventually three of them gave me

82
00:05:19.920 --> 00:05:26.040
a job offer at Morgan Stanley Dean
Witter. I took Morgan Glendale a day

83
00:05:26.040 --> 00:05:29.600
before nine to eleven, which was
a Monday, was my first day,

84
00:05:29.720 --> 00:05:32.600
got my series seven sixty six,
twenty six life and help all the licenses,

85
00:05:33.240 --> 00:05:35.639
and then eventually I left them,
went to trans America, and then

86
00:05:35.680 --> 00:05:40.680
October of one and I started my
own insurance agency and grew that from sixty

87
00:05:40.720 --> 00:05:44.920
six agents to now over fifteen thousand
agents nationwide and somewhere along the line by

88
00:05:44.959 --> 00:05:46.759
the team and got started. Well
yeah, okay, so I want to

89
00:05:46.800 --> 00:05:50.120
talk about this is just so great, Patrick. Anybody listening to this has

90
00:05:50.120 --> 00:05:53.319
got to be leaning in going,
oh my gosh, how do I get

91
00:05:53.360 --> 00:05:55.879
more of that? Well, your
book and this conversation is going to give

92
00:05:55.920 --> 00:05:58.879
them more of that. But I
don't want to skip over the fact that

93
00:05:58.959 --> 00:06:01.199
you are an entrepreneur. You came
to the United States as you did,

94
00:06:01.199 --> 00:06:04.720
you just shared that and you started
this company when you were twenty nine years

95
00:06:04.720 --> 00:06:09.720
old. Patrick that's crazy, it's
amazing, and that you convinced those sixty

96
00:06:09.759 --> 00:06:13.560
six agents to join you then and
what you're doing today. So for the

97
00:06:13.560 --> 00:06:16.199
rest of you didn't catch that.
So it started. Then, has sixty

98
00:06:16.240 --> 00:06:19.519
six agents start? Now you have
thirteen thousand agents with one hundred and twenty

99
00:06:19.560 --> 00:06:24.000
offices in forty nine states, in
Puerto Rico, and your vision is to

100
00:06:24.000 --> 00:06:28.439
be the largest field marketing organization with
a global force of five hundred thousand agents

101
00:06:28.720 --> 00:06:31.920
by twenty thirty nine. So paint
the picture for us. Why does this

102
00:06:32.040 --> 00:06:38.040
vision so compel you? So the
number you took from the website, thirteen

103
00:06:38.439 --> 00:06:41.120
hundred and twenty offices, that was
a few months back. We're at fifteen

104
00:06:41.160 --> 00:06:45.079
thousands. Now fifteen thousand with one
hundred and thirty plus, which means I

105
00:06:45.120 --> 00:06:48.439
need to get on my website person
to number. Yeah, I keep up,

106
00:06:48.480 --> 00:06:51.759
Patrick. You know, you know, the thing for me was very

107
00:06:51.759 --> 00:06:59.639
simple. I just have no desire
to do anything that's small. And here's

108
00:06:59.759 --> 00:07:01.560
why, here's why. Let me
explain it, so this makes sense to

109
00:07:01.600 --> 00:07:06.720
everybody. When we came to the
States, I was a guy who you

110
00:07:06.720 --> 00:07:09.639
know, when I turned eighteen,
I went to the army. All I

111
00:07:09.639 --> 00:07:11.800
wanted to do was party. That's
all I did. I was just a

112
00:07:11.839 --> 00:07:15.959
party guy. I always wanted to
go out have a good time, you

113
00:07:15.000 --> 00:07:17.839
know, five days a week you'd
find me at a nightclub or at a

114
00:07:17.879 --> 00:07:23.079
bar. And then eventually my dad
ended up having a heart attack. I

115
00:07:23.079 --> 00:07:26.279
went to UCLA Medical Center to check
on this guy and my dad and I

116
00:07:26.319 --> 00:07:30.079
are best friends at this point.
And when I was at the hospital,

117
00:07:30.079 --> 00:07:33.120
I was kicked out because I made
a mess. I was upset because they

118
00:07:33.160 --> 00:07:35.879
were not taking care of him,
and I didn't like the food they brought

119
00:07:35.920 --> 00:07:40.759
him. Finally, the lady calls
the security. They come upstairs to kick

120
00:07:40.800 --> 00:07:42.639
me on. They say, listen, who are you to tell us what

121
00:07:42.759 --> 00:07:45.879
to do? This is a government
hospital. You know you're not paying for

122
00:07:45.920 --> 00:07:48.040
this. Taxpayers are paying for this. And I got kicked out, so

123
00:07:48.079 --> 00:07:51.399
I go downstairs. I'm sitting in
my two thousand and two fourth focus.

124
00:07:53.000 --> 00:07:55.959
I'm six four six' five.
I barely fit in this sport focus.

125
00:07:56.000 --> 00:08:00.439
But I'm sitting in my fourth focus
and I'm crying like a little baby,

126
00:08:01.199 --> 00:08:05.920
and I'm asking myself how much longer
is this going to be continuing? And

127
00:08:05.959 --> 00:08:11.600
then that same year, I went
to a Christmas party with my dad and

128
00:08:11.959 --> 00:08:13.920
a lot of our relatives were kind
of looking down at my family. Well

129
00:08:13.959 --> 00:08:16.480
you know what, you know,
Patrick and the bed David family, and

130
00:08:16.480 --> 00:08:20.680
my dad was kind of working at
a ninety nine cent store. And I've

131
00:08:20.720 --> 00:08:24.439
never liked people to feel bad or
feel sorry for the family. I've never

132
00:08:24.439 --> 00:08:26.399
been a fan of that. I
don't want to anybody think we're victims or

133
00:08:26.399 --> 00:08:31.079
anything. So when the family started
kind of making fun of my dad and

134
00:08:31.160 --> 00:08:33.639
our family at the Christmas party,
I said, listen, I'm sorry.

135
00:08:33.720 --> 00:08:37.080
You don't talk about our family this
way and that all. We're just joking,

136
00:08:37.120 --> 00:08:39.200
We're kidding. I said, yeah, you don't joke with me being

137
00:08:39.240 --> 00:08:41.519
around, nor do you joke about
my dad, who did so much for

138
00:08:41.559 --> 00:08:43.759
you guys. Patrick, it's just
a joke. It's Christmas. I said,

139
00:08:43.799 --> 00:08:46.399
no, we're leaving. My Dad's
like, we're not leaving. I

140
00:08:46.399 --> 00:08:48.440
said, Dad, we're leaving.
We're not here to be a laughing stock

141
00:08:48.480 --> 00:08:52.080
for anybody. So we left.
We got in the car for thirty minutes.

142
00:08:52.080 --> 00:08:54.559
On the way back, I told
my dad, I said, the

143
00:08:54.559 --> 00:08:56.200
world is going to know our last
name now. At this point, I'm

144
00:08:56.200 --> 00:09:00.399
twenty six years old. The only
people that know who I am is local

145
00:09:00.399 --> 00:09:03.840
community of financial advisors because I have
a reputation in LA at the time.

146
00:09:03.320 --> 00:09:07.679
But nothing more, nothing less.
I said, watch what's going to happen.

147
00:09:07.039 --> 00:09:09.360
Sat the family down. I said, We're going to go out there

148
00:09:09.399 --> 00:09:13.039
and do something where everybody is going
to know your last name, Pops.

149
00:09:13.039 --> 00:09:18.759
They're gonna know what David last name
is and how many sacrifices you made.

150
00:09:18.919 --> 00:09:22.480
Long story short, long story short. That happens once I get into the

151
00:09:22.480 --> 00:09:26.320
financial industry and we start PHP.
I just told myself, if we're going

152
00:09:26.399 --> 00:09:28.600
to do something, we're not going
to do something small. If I wanted

153
00:09:28.600 --> 00:09:31.399
to do something small, a't stay
where I was at. We're only doing

154
00:09:31.399 --> 00:09:33.879
it to do something that's never been
numb before. And that number was five

155
00:09:33.960 --> 00:09:39.200
hundred thousand licensed agents by twenty twenty
nine. And for somebody like me who

156
00:09:39.240 --> 00:09:43.080
came to America with the dream of
one day, you know, America is

157
00:09:43.080 --> 00:09:45.639
all about the dream, right you
leave you around, you come to America

158
00:09:45.679 --> 00:09:48.320
hoping to live that American dream.
And to live that American dream, it

159
00:09:48.399 --> 00:09:54.840
starts through entrepreneurship or entrepreneurship, and
I chose to go the entrepreneur route first.

160
00:09:56.480 --> 00:09:58.440
And then I became the entrepreneur.
And then when I got up on

161
00:09:58.519 --> 00:10:01.919
stage and I said we're gonna have
a half of the licensed agents in front

162
00:10:01.919 --> 00:10:05.320
of sixty six people, they thought
I was nuts, but enough of them

163
00:10:05.320 --> 00:10:09.240
believed in us, and we've made
some progress from there to where we are

164
00:10:09.279 --> 00:10:13.720
today. Progress to be celebrated,
and you know, I rever it,

165
00:10:13.720 --> 00:10:15.799
which is why one of the main
reasons I wanted to have you on the

166
00:10:15.799 --> 00:10:18.200
show and share you Patrick. Okay, So the next thing I want to

167
00:10:18.200 --> 00:10:22.960
talk about is you're a media celebrity
and a chief educator. And I have

168
00:10:22.039 --> 00:10:26.000
to situate this for our listeners in
that you didn't go through the formal education

169
00:10:26.120 --> 00:10:30.360
system, and I think that's probably
part of the reason you become so successful

170
00:10:30.399 --> 00:10:33.200
as you are today. But you
started in twenty thirteen making two minute videos

171
00:10:33.200 --> 00:10:37.120
about what worked for you in business. You put them on YouTube. You

172
00:10:37.240 --> 00:10:39.639
got sixty subscribers, as I understand
it, that first year. Then you

173
00:10:39.799 --> 00:10:45.000
changed the name from your own to
Value Tamement, and three years later you

174
00:10:45.039 --> 00:10:48.960
grew into one hundred thousand subscribers.
Now I looked yesterday, it looks like

175
00:10:48.039 --> 00:10:54.399
you have two point three million subscribers
on YouTube. So you are a content

176
00:10:54.519 --> 00:11:00.919
creator maniac Patrick, Where does all
that come from? All the energy thes

177
00:11:00.960 --> 00:11:03.600
ask to create all that content?
So originally, you know, you know,

178
00:11:03.919 --> 00:11:07.879
for me, I'm all about seeing
if I actually have a product.

179
00:11:07.919 --> 00:11:11.919
Meaning when we first started creating content, I told myself and I told Mario,

180
00:11:11.960 --> 00:11:16.039
I said, if there is not
an audience for the topics I'm talking

181
00:11:16.080 --> 00:11:20.159
about, we're not going to do
it, because you know, I'm just

182
00:11:20.159 --> 00:11:20.960
not going to be doing that.
I just want to make sure there's an

183
00:11:20.960 --> 00:11:26.279
audience for it. So once I
got specific about what the word we're going

184
00:11:26.279 --> 00:11:31.320
to create content for, which was
entrepreneurs things changed. Because we we were

185
00:11:31.360 --> 00:11:35.519
originally wide, which means we were
talking about so many different topics. Then

186
00:11:35.559 --> 00:11:37.600
I said, we're going to go
to narrow and all we're going to talk

187
00:11:37.639 --> 00:11:41.039
about is entrepreneurship. Then we created
momentum, and then we are where we

188
00:11:41.080 --> 00:11:45.720
are today. Obviously, my main
motivation with creating content was I was hoping

189
00:11:45.759 --> 00:11:48.759
that there was a channel out there
that I would want to have at the

190
00:11:48.799 --> 00:11:52.159
age of twenty six, twenty seven
to twenty eight and say I'm running a

191
00:11:52.159 --> 00:11:56.559
business that's doing a million dollars or
five million dollars per year, and I

192
00:11:56.600 --> 00:11:58.919
want to figure out a way how
to get that business to ten one hundred

193
00:11:58.919 --> 00:12:01.759
million dollars per year. I wanted
a channel that did that, and that's

194
00:12:01.799 --> 00:12:05.799
exactly how the itemic got created and
once I realized that there was an audience

195
00:12:05.840 --> 00:12:09.000
for it. And by the way, it takes a lot of effort to

196
00:12:09.039 --> 00:12:13.159
create content. To have a business
that you're running with employees, with investors,

197
00:12:13.159 --> 00:12:15.919
with attorneys, with carriers, with
partners, with a wife, with

198
00:12:16.000 --> 00:12:18.720
three kids, with family friends,
trying to stay in shape, reading,

199
00:12:20.320 --> 00:12:24.279
exercising, all of that stuff takes
a lot of effort. But you know,

200
00:12:24.360 --> 00:12:28.200
the audience energizes you. And the
more I learned, the more excited

201
00:12:28.240 --> 00:12:31.080
I get to want to share more
content with the audience, and obviously it's

202
00:12:31.120 --> 00:12:35.600
turned into what it is today.
Yeah, And I think one of the

203
00:12:35.600 --> 00:12:39.720
ways that we can also prove,
if you will, that there's some real

204
00:12:39.759 --> 00:12:41.799
residence for people, is that you
manage in your first big conference in May

205
00:12:41.840 --> 00:12:46.039
of last year, twenty nineteen,
to attract six hundred entrepreneurs from forty three

206
00:12:46.080 --> 00:12:50.320
different countries one hundred and forty industries. It looks like you had to postpone

207
00:12:50.320 --> 00:12:54.480
this one or cancel this one this
year. But that was your first big

208
00:12:54.480 --> 00:12:58.200
conference and you got those numbers.
Yeah, it was actually very interesting to

209
00:12:58.320 --> 00:13:01.639
know. You know, there's a
difference between how much content and you put

210
00:13:01.679 --> 00:13:03.840
an events again and you're charging them. Yeah, thousand, five, ten

211
00:13:03.879 --> 00:13:07.120
thousand dollars for tickets, and people
showed up from all over the world,

212
00:13:07.159 --> 00:13:11.559
and you know business is running a
millionaye or two all the way up to

213
00:13:11.600 --> 00:13:15.919
a half a billion a year end. Very very excited to see what happened

214
00:13:15.919 --> 00:13:18.279
there. And obviously we were looking
for this year is because this year's we

215
00:13:18.279 --> 00:13:22.559
were anticipating four thousand, but the
pandemic threw us a curveball, so we

216
00:13:22.639 --> 00:13:26.799
have to make some adjustments with it. I appreciate that very much in respect

217
00:13:28.279 --> 00:13:31.000
your choice there. Okay, So
the last thing I want to presence for

218
00:13:31.039 --> 00:13:33.039
our listeners that I really appreciate about
you, Patrick. There's many things I

219
00:13:33.080 --> 00:13:37.879
could go on and say, but
for the sake of time, I really

220
00:13:37.919 --> 00:13:41.879
appreciate the father, friend, and
mentor you are to so many. I

221
00:13:41.919 --> 00:13:46.559
hear people over and over again remark
about your incredible ability to remember their details,

222
00:13:46.600 --> 00:13:48.639
their issues when they come to you
with something. People maybe you have

223
00:13:48.720 --> 00:13:54.080
met one time and you take all
of these mentees on. You've got this

224
00:13:54.200 --> 00:13:58.840
huge focus on helping other people.
So the first thing I want to understand

225
00:13:58.919 --> 00:14:01.639
you just presence for us world,
is like, how do you get the

226
00:14:01.759 --> 00:14:03.960
energy to be of such service to
so many other people? And how do

227
00:14:05.000 --> 00:14:07.600
you summon that ferocity to do it? Yeah? I mean it must matter

228
00:14:07.639 --> 00:14:11.240
to you. You know. For
instance, I can't go up. Some

229
00:14:11.279 --> 00:14:15.559
people can play video games for hours
and they just really enjoy doing it.

230
00:14:15.639 --> 00:14:18.000
I can't do it for hours.
I used to play Fester's Quest and Zelda

231
00:14:18.080 --> 00:14:22.919
and Mario and you know, Final
Fantasy decades ago, but I have no

232
00:14:24.120 --> 00:14:28.440
desire for it today. My desire
today is what I'm doing. When I

233
00:14:28.480 --> 00:14:31.799
got to a point when I got
clear for myself, the biggest thing for

234
00:14:31.840 --> 00:14:37.360
me was clarity. Clarity gives you
so much confidence that words can't even describe.

235
00:14:37.399 --> 00:14:39.600
I got clear out of point where
I said, Okay, Pat,

236
00:14:41.240 --> 00:14:45.639
the first twenty years of your life
is to learn about human nature, experiences,

237
00:14:45.679 --> 00:14:48.440
and try to not make any massive
mistakes. Any first twenty years.

238
00:14:48.480 --> 00:14:52.360
You know, not a felony,
don't go to jail, don't try to

239
00:14:52.399 --> 00:14:56.039
do anything that's going to totally ruin
your career. Make some mistakes, but

240
00:14:56.080 --> 00:14:58.279
not the big ones that's going to
cost you a lot. So the second

241
00:14:58.320 --> 00:15:03.000
phase of my life life was to
find an industry and find a skill and

242
00:15:03.080 --> 00:15:07.440
a trade that I can get very
good at and get behind it. So

243
00:15:07.000 --> 00:15:13.080
I found financial industry. I've always
liked numbers and I love people, so

244
00:15:13.120 --> 00:15:16.320
I said, I'm going to go
do this for twenty years. I know

245
00:15:16.320 --> 00:15:18.240
a lot of people say things like
I'll try it out for six months,

246
00:15:18.240 --> 00:15:20.480
I'll try it off for two years
or five years, Let's see how it

247
00:15:20.480 --> 00:15:24.759
does. I said, I'm going
twenty years. And the reason why I

248
00:15:24.799 --> 00:15:28.200
said I'm going twenty years is because
too often I see people will go from

249
00:15:28.279 --> 00:15:33.559
industry to industry to industry to industry, and every single time they're about to

250
00:15:33.639 --> 00:15:37.559
experience momentum, they leave it because
they hit a wall and it's frustrating,

251
00:15:37.639 --> 00:15:41.240
and they hit a plateau and they
say, you know what, I don't

252
00:15:41.240 --> 00:15:43.960
think this industry is for me.
So then they go to another industry.

253
00:15:43.000 --> 00:15:46.080
Then they go to another industry,
and they go to another industry, and

254
00:15:46.159 --> 00:15:54.080
what they're not able to maximize is
that momentum. The compounding ethic affect the

255
00:15:54.159 --> 00:15:58.000
massive momentum that builds up and all
of a sudden makes an average person look

256
00:15:58.080 --> 00:16:00.679
like a rock star. They don't
experience. So for me, you know,

257
00:16:00.799 --> 00:16:04.320
the energy came from having a vision
that excites me every morning when I

258
00:16:04.360 --> 00:16:07.879
wake up. And once that vision
excites me, and I got clear on

259
00:16:08.000 --> 00:16:11.039
what I could do, and I
got confident about my abilities, then I

260
00:16:11.080 --> 00:16:15.360
found the right people. Then the
rest was to ask myself, how big

261
00:16:15.399 --> 00:16:18.440
do we want to build this?
Do we want to be a regional market.

262
00:16:18.840 --> 00:16:22.399
Do we want to be a statewide
you know, people know us in

263
00:16:22.399 --> 00:16:26.440
the state of California? Do we
want to be national? How big do

264
00:16:26.480 --> 00:16:30.000
we want to build this poppy here? And you know, that's kind of

265
00:16:30.000 --> 00:16:32.799
the next question you ask, and
you say, what is the level where

266
00:16:32.799 --> 00:16:34.960
you're comfortable with? What are you
confident with? Where are we going to

267
00:16:34.960 --> 00:16:38.240
be content with? And then at
that point, when you start winning and

268
00:16:38.240 --> 00:16:42.440
making money, that's when you really
realize how big you think, because it's

269
00:16:42.519 --> 00:16:47.080
easy to say I think very big
when you're making fifty thousand dollars or one

270
00:16:47.120 --> 00:16:48.960
hundred thousand dollars and you start making
a quarter million dollars and a half a

271
00:16:48.960 --> 00:16:52.879
million dollars, then you make a
million dollar year income. You got nice

272
00:16:52.919 --> 00:16:56.039
cars parked in a garage and a
fifteen thousand square foot home. You've been

273
00:16:56.080 --> 00:16:59.480
all over the world, visited forty
countries. You've had dinner with the most

274
00:16:59.480 --> 00:17:03.519
strangest people and personalities that you've admired. Now, why do you want to

275
00:17:03.559 --> 00:17:06.440
work even harder? That's when you
kind of hit a wall. So this

276
00:17:06.519 --> 00:17:11.599
is why my basic business success model
comes down to model comes down to four

277
00:17:11.640 --> 00:17:15.519
different things. Number one is outwork, but most people think it's just work.

278
00:17:15.519 --> 00:17:19.000
It can work and still not be
the best. Number two is out

279
00:17:19.039 --> 00:17:23.359
improve, but you can outwork and
out improve and you still won't be the

280
00:17:23.400 --> 00:17:30.759
best. Number three is out strategize. But you can outwork and out improve

281
00:17:30.200 --> 00:17:34.759
and outstrategize your peers and you still
could not be the best. Because the

282
00:17:34.880 --> 00:17:41.079
last one is very hard and the
last one is outlast. Most people can't

283
00:17:41.240 --> 00:17:45.279
last. When you compete with somebody
in a game and any business you're playing

284
00:17:45.799 --> 00:17:49.279
in sports and the war and military, it doesn't matter what it is,

285
00:17:49.279 --> 00:17:52.519
whether it's in the capitalistic nation like
the one we're living in, at least

286
00:17:52.559 --> 00:17:56.960
we're currently living in. Is you
out work, you out improve, you

287
00:17:57.000 --> 00:18:00.920
out strategize, and if you show
that you're willing to tolerate pain more than

288
00:18:00.960 --> 00:18:03.640
your competitors. Eventually, one day
youre going to look around. You're going

289
00:18:03.640 --> 00:18:07.440
to say, wait a minute,
we're officially the biggest out there in the

290
00:18:07.480 --> 00:18:11.480
marketplace. How did this happen?
Because of those four criterias can listen to

291
00:18:11.480 --> 00:18:14.960
you all day long. But on
that note, let's grab our first break.

292
00:18:15.000 --> 00:18:18.079
I'm Elise Cortes. We're in there
with Patrick Bette David, who is

293
00:18:18.079 --> 00:18:22.359
a prolific content creator, producer,
author and CEO of both PHP Agency and

294
00:18:22.440 --> 00:18:26.359
Value Tainment Media. He's the author
the soon to be released book called Your

295
00:18:26.359 --> 00:18:30.000
Next Five Moves, Think Clear,
Solve Faster, scale bigger, and achieve

296
00:18:30.039 --> 00:18:33.160
your vision as an entrepreneur. He
joined today from Dallas, Texas. We've

297
00:18:33.200 --> 00:18:36.359
been talking a bit about his approach
and some of the things that really distinguish

298
00:18:36.400 --> 00:18:38.160
him as a businessman as a human
being. After the break, we're going

299
00:18:38.200 --> 00:18:41.559
to talk about a few of the
key technical tools that I took from his

300
00:18:41.599 --> 00:18:42.920
book that I think will really help
you. Stay with us. We'll be

301
00:18:44.039 --> 00:19:02.640
right back. Doctor Elise Cortez is
a management consultant specializing in meaning and purpose

302
00:19:03.039 --> 00:19:07.920
and inspirational speaker and author. She
helps companies visioneer for greater purpose among stakeholders

303
00:19:08.200 --> 00:19:15.920
and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

304
00:19:15.119 --> 00:19:19.960
and commitment within the workforce. To
learn more or to invite Elise to speak

305
00:19:19.960 --> 00:19:25.920
to your organization, please visit her
at Eleasecortes dot com. Let's talk about

306
00:19:25.920 --> 00:19:36.839
how to get your employees working on
purpose. This is Working on Purpose with

307
00:19:36.920 --> 00:19:41.839
doctor Elise Cortes. To reach our
program today or open a conversation with Alise,

308
00:19:41.240 --> 00:19:48.559
send an email to Aleise Alise at
Eleasecortes dot com. Now back to

309
00:19:48.680 --> 00:19:57.880
working on Purpose. Thanks for staying
with us, and welcome back to working

310
00:19:57.960 --> 00:20:00.920
on Purpose if you're just joining us. My guest is Patrick bet David,

311
00:20:02.000 --> 00:20:06.119
a prolific content creator, producer,
author and CEO of both PHP Agency and

312
00:20:06.200 --> 00:20:10.799
Value Tainment Media. He has cultivated
and extremely engaged organic fan based over four

313
00:20:10.839 --> 00:20:15.400
million followers across five media platforms,
and as an unapologetic and thought provoking approach

314
00:20:15.440 --> 00:20:18.240
to education, conversations and business.
I'm your host, doctor Leis Cortes.

315
00:20:19.079 --> 00:20:22.039
So for this segment, Patrick,
I just want to focus on a few

316
00:20:22.079 --> 00:20:26.039
of what I considered to be the
technical tools that you give in your book,

317
00:20:26.079 --> 00:20:27.640
And I first want to say,
I think you have given us a

318
00:20:27.720 --> 00:20:33.599
gift. Oh my gosh, how
you crafted this incredibly tight book. It's

319
00:20:33.640 --> 00:20:37.680
full of inspiration all I think it
represents a lifetime of your lessons as a

320
00:20:37.759 --> 00:20:41.000
human being and as a businessman.
So first, you got plenty of other

321
00:20:41.039 --> 00:20:44.880
things to do. Why did you
write this book? And what do you

322
00:20:44.920 --> 00:20:48.119
hope it does for its readers?
So the reason why I wrote this book

323
00:20:48.240 --> 00:20:52.519
is because you know, I was
sitting down watching this guy play chess,

324
00:20:53.359 --> 00:20:57.720
and Magnus Carlson, who young phenom, comes up and it becomes the best,

325
00:20:57.720 --> 00:21:02.079
the grand master in the mart market
place. Everybody's following this guy house.

326
00:21:02.119 --> 00:21:06.119
He beating everybody. He became this
incredible story. In one of the

327
00:21:06.160 --> 00:21:11.079
cod quotes, they talked about knowing
he knows his next fifteen moves. A

328
00:21:11.160 --> 00:21:12.759
grand master knows his next fifteen moves. And I sat there and I said,

329
00:21:12.759 --> 00:21:17.279
you know, it's interesting. Every
time I do any kind of business

330
00:21:17.319 --> 00:21:19.359
planning, I'll sit there and I
grab a paper and pen. I'd like

331
00:21:19.400 --> 00:21:22.400
to be around a board and have
a marker to write on, but I

332
00:21:22.400 --> 00:21:26.400
also have a paper and pen on
the side and I'll list out issues,

333
00:21:26.559 --> 00:21:32.519
challenges, enemies, problems, allies, everything and the big goal that we

334
00:21:32.559 --> 00:21:34.000
have in mind of what we want
to do, and then from there we

335
00:21:34.119 --> 00:21:38.799
work on our next steps on what
we need to do. Sometimes the challenge

336
00:21:38.839 --> 00:21:42.559
about making the next steps that we
need to put in place is the sequence.

337
00:21:42.680 --> 00:21:48.960
Meaning people generally have the right idea
of what they want to do and

338
00:21:48.960 --> 00:21:52.240
what they want to achieve, but
the sequencing of their next moves is why

339
00:21:52.279 --> 00:21:56.559
they don't achieve it. For example, a lot of times people are tempted

340
00:21:56.079 --> 00:22:00.720
to do move nineteen on move three. When you make move nineteen on move

341
00:22:00.799 --> 00:22:06.680
three, you've done it so far
ahead that you could take a massive hit

342
00:22:06.720 --> 00:22:11.400
and end up taking steps back because
of not being patient enough on when you

343
00:22:11.440 --> 00:22:14.000
make your move number nineteen. When
you play in the game of chess,

344
00:22:14.000 --> 00:22:15.680
there's certain moves you make. There's
certain moves you don't make right up front

345
00:22:15.680 --> 00:22:19.559
because one, you know you're not
ready for number two. You don't want

346
00:22:19.599 --> 00:22:22.680
to disclose it to the pointed too
early because if you do, he knows

347
00:22:22.759 --> 00:22:27.079
exactly what you're getting ready to do. And the last one is just because

348
00:22:27.119 --> 00:22:32.559
you still haven't developed yourself to be
strong enough to make that next final move

349
00:22:32.599 --> 00:22:34.640
that you want to make. So
I wrote this book because we were sitting

350
00:22:34.640 --> 00:22:38.440
around and talking to our peers and
they were asking me, Pat, how

351
00:22:38.440 --> 00:22:41.640
do you come up with your next
moves? Every time you say you're going

352
00:22:41.680 --> 00:22:44.799
to be doing something, you come
out with a strategy. Start an insurance

353
00:22:44.839 --> 00:22:47.119
agency, you do this, and
you started a YouTube channel, and you

354
00:22:47.160 --> 00:22:49.960
went from nobody knowing what you were
doing. And one of the toughest platforms

355
00:22:51.000 --> 00:22:55.160
to create subscribers on is not Instagram
or you know some of Facebook. It's

356
00:22:55.359 --> 00:22:59.799
very hard to do it on YouTube
because YouTube is demands a lot of solid

357
00:23:00.559 --> 00:23:03.960
it's very challenging on YouTube, and
we were able to create that kind of

358
00:23:03.000 --> 00:23:07.279
a content. Well, I said, it's because of these next five move

359
00:23:07.359 --> 00:23:11.480
strategies that I use. So typically
it's fifteen moves, but the book The

360
00:23:11.519 --> 00:23:15.400
Way was written, it was broken
down into five moves, with each of

361
00:23:15.440 --> 00:23:18.960
them having three different chapters to write
about. So it's a total fifteen chapters

362
00:23:18.960 --> 00:23:22.839
and the five moves. And so
somebody could read this book and they could

363
00:23:22.880 --> 00:23:25.200
say, you know what, I
don't know if I want to be an

364
00:23:25.319 --> 00:23:26.599
entrepreneur, I want to be an
entrepreneur. I don't know if I want

365
00:23:26.640 --> 00:23:30.680
to be an entrepreneur, I want
to be a solopreneur. I don't know

366
00:23:30.680 --> 00:23:32.920
if I want to be solopreneur.
I want to be a number six in

367
00:23:32.960 --> 00:23:34.599
a company, and I don't want
to have all the pressures. I don't

368
00:23:34.640 --> 00:23:37.119
even want to be a president.
I just want to be a person in

369
00:23:37.119 --> 00:23:41.720
the company that brings value and hopefully
i'll get some equity and when the company

370
00:23:41.759 --> 00:23:44.480
has an exit, I get my
six hundred thousand dollars check or two million

371
00:23:44.519 --> 00:23:47.720
dollar check or ten million dollar check
or look, I don't want to be

372
00:23:47.759 --> 00:23:52.000
the founder, but I want to
work in shadow under somebody and learn so

373
00:23:52.079 --> 00:23:55.519
much from him or her and eventually
ask that person that, hey, I

374
00:23:55.559 --> 00:23:57.119
want to now be the CEO of
the company or the president the company,

375
00:23:57.160 --> 00:24:00.079
and give me two percent the company. And so if the company sells,

376
00:24:00.119 --> 00:24:03.799
you get a fifty million dollar check
or a twenty million dollar check, or

377
00:24:03.839 --> 00:24:07.119
a hundred million dollar check, or
even for a guy like Steve Balmer,

378
00:24:07.119 --> 00:24:11.359
you're worth fifty nine billion dollars and
he was never an entrepreneur. He was

379
00:24:11.400 --> 00:24:15.599
an entrepreneur for you know, Bill
Gates. So the key is knowing who

380
00:24:15.640 --> 00:24:18.839
you want to be and then knowing
the kind of a life you want to

381
00:24:18.880 --> 00:24:21.759
live, and then, based on
who you want to be in the life

382
00:24:21.759 --> 00:24:23.920
you want to live, map out
exactly your next five, ten, fifteen

383
00:24:23.920 --> 00:24:29.079
moves on how to get there.
That was so crisp. There's so much

384
00:24:29.079 --> 00:24:30.119
more I could ask about that.
I do want to try to get a

385
00:24:30.160 --> 00:24:33.839
couple of those the specific tools that
you offer in your book, and before

386
00:24:33.839 --> 00:24:37.880
we go to our next segment,
which is more about on the conceptual level.

387
00:24:37.039 --> 00:24:41.640
So I do want to if you
would please, Patrick, that personal

388
00:24:41.680 --> 00:24:45.119
identity audit that you talk about,
I think is so critical, and I

389
00:24:45.160 --> 00:24:48.559
think either you you developed it from
what was you got from somebody else,

390
00:24:48.599 --> 00:24:52.559
But help us understand why it works
so well in getting to understand who we

391
00:24:52.599 --> 00:24:53.960
are and where we want to be, who we want to be in life.

392
00:24:55.240 --> 00:24:59.640
You know what's crazy is most of
us spend our entire life studying other

393
00:24:59.640 --> 00:25:06.039
people. You study George Washington,
you study Alexander the Great. We end

394
00:25:06.119 --> 00:25:10.599
up studying all these philosophers. We
study everybody except for one person. We

395
00:25:10.599 --> 00:25:15.640
don't study ourselves. And if we
don't study ourselves, how are we supposed

396
00:25:15.640 --> 00:25:19.000
to move ourselves? If you don't
study yourself, no wonder. So many

397
00:25:19.039 --> 00:25:25.519
people are insecure because everybody is studying
everybody else, thinking they have to be

398
00:25:25.720 --> 00:25:30.400
like everybody else to be good enough. And you constantly compare your bad to

399
00:25:30.519 --> 00:25:33.680
their good, and you fall apart
and you play defense, you don't play

400
00:25:33.720 --> 00:25:37.200
offense. You kind of hide.
You don't want to be around people because

401
00:25:37.400 --> 00:25:41.319
what if they find out your weaknesses
versus if you sit there and do it

402
00:25:41.319 --> 00:25:45.440
the other way around, and you
take a time out and you study yourself

403
00:25:45.920 --> 00:25:48.599
and you take these questions, which
I went through, and it brought out

404
00:25:48.680 --> 00:25:52.960
the worst sides of me, the
weaknesses I have, my flaws, my

405
00:25:53.000 --> 00:25:56.200
insecurities. And then I finally sat
there and I said, listen, it's

406
00:25:56.240 --> 00:26:00.799
all good. This is you.
I'm fine with this. It's fine.

407
00:26:00.880 --> 00:26:03.160
Why you know this happened in your
life that led to this. So I

408
00:26:03.200 --> 00:26:07.880
did these questions years ago and eventually
got me to get so clear of who

409
00:26:07.920 --> 00:26:11.559
I wanted to be, and I
was so confident and comfortable amount of skin

410
00:26:12.079 --> 00:26:15.920
and eventually that helped me get to
the next level. And by the way,

411
00:26:15.920 --> 00:26:18.640
this is coming from a guy that
had given up on everything in life,

412
00:26:18.640 --> 00:26:22.480
and I thought military was just a
route for me because it offered me

413
00:26:22.519 --> 00:26:26.079
good benefits. That was literally my
decision. I said, I'm going to

414
00:26:26.160 --> 00:26:29.039
go in the army because they give
you a good salary, they give you

415
00:26:29.079 --> 00:26:30.440
play and by the way, good
salary was twelve hundred dollars a month.

416
00:26:30.640 --> 00:26:33.839
They give you place to live,
they give you benefits. They're going to

417
00:26:33.880 --> 00:26:37.440
give me a GI bill and later
on my kids are going to get the

418
00:26:37.440 --> 00:26:40.240
benefits. And I'm going to meet
my wife in the military. That's how

419
00:26:40.279 --> 00:26:45.359
small I was thinking. And then
I asked the tougher questions. I get

420
00:26:45.400 --> 00:26:48.319
out and I said, wait a
minute, maybe I can do something bigger

421
00:26:48.359 --> 00:26:51.880
with my life. So the personal
identity question was built for people to be

422
00:26:51.880 --> 00:26:55.759
able to ask the tough questions of
themselves, and by them going through those

423
00:26:55.839 --> 00:26:59.960
questions, it empowers them and encourages
them to want to take the next necess

424
00:27:00.039 --> 00:27:04.119
steps. Gorgeous. And then along
that line too, I would say the

425
00:27:04.160 --> 00:27:10.000
next extension of that is you discovered
four ways that people are generally driven,

426
00:27:10.200 --> 00:27:12.079
and that gets to motivation, and
that you talk about the importance of each

427
00:27:12.079 --> 00:27:17.240
of us understanding what drives us so
that one we can steward that for ourselves.

428
00:27:17.240 --> 00:27:18.880
And too, if you're trying to
manage somebody, you recognize what drives

429
00:27:18.880 --> 00:27:22.119
them. Will you say a little
bit about those four drivers? Yeah,

430
00:27:22.160 --> 00:27:26.079
so the four drivers. You know, I lead an organization with fifteen thousand

431
00:27:26.079 --> 00:27:30.480
people, and one of the things
I learned the hard way is the fact

432
00:27:30.559 --> 00:27:34.799
that you can't motivate everybody the same
way. Not everybody is driven by the

433
00:27:34.839 --> 00:27:38.440
same thing. I remember I was
working on Morgan Stanley Dean Witter and I

434
00:27:38.519 --> 00:27:41.279
was twenty one years old, and
I got up in front of a client

435
00:27:41.400 --> 00:27:45.920
group of clients and I said,
you know, can you imagine if one

436
00:27:47.000 --> 00:27:51.319
day you have a Ferrari and you
have a house on Pebble Beach, and

437
00:27:51.400 --> 00:27:53.839
you're living in this ten thousand score
foot house on the water, and you're

438
00:27:53.920 --> 00:27:57.200
traveling all over the world. And
I'm saying all this stuff, except my

439
00:27:57.279 --> 00:28:00.920
audience, the average age was six
years old. They could care less about

440
00:28:00.920 --> 00:28:06.160
a ferrari, They could care less
about a bigger house, They could care

441
00:28:06.240 --> 00:28:11.559
less about a waterfront property. They
want security, freedom, peace of mind.

442
00:28:11.079 --> 00:28:14.720
And I was speaking to the wrong
audience. And then I went to

443
00:28:14.799 --> 00:28:18.519
a different audience, and in front
of the other audience, they were in

444
00:28:18.559 --> 00:28:25.200
their early twentieth college graduates just finished
everything, and here I am speaking to

445
00:28:25.240 --> 00:28:27.839
them and saying, can you imagine
if one day you have a retirement plan

446
00:28:27.960 --> 00:28:32.599
with an annuity that pays you a
stream of income for the rest of your

447
00:28:32.640 --> 00:28:37.160
life, and you're able to spend
the time with your grandkids and sitting there

448
00:28:37.160 --> 00:28:40.480
and you're listening to the conversations and
they're looking at me, bored out of

449
00:28:40.480 --> 00:28:44.720
their minds because what twenty three year
old is thinking about retirement? None of

450
00:28:44.759 --> 00:28:48.920
them are. So I learned about
how to move myself based on what drives

451
00:28:48.920 --> 00:28:52.240
me at the different stage i'm at. So let me kind of give an

452
00:28:52.240 --> 00:28:55.559
idea about some of these things that
drive people. There's twenty different things and

453
00:28:55.599 --> 00:28:59.240
they're broken down into four different areas. First one is people that are driven

454
00:28:59.240 --> 00:29:02.799
by advance. For example, there
are those that all they want to do

455
00:29:02.920 --> 00:29:04.319
is what's the next promotion I need
to get. Okay, I went from

456
00:29:04.400 --> 00:29:08.880
being an employee to assistant manager to
a manager. Now I'm a director,

457
00:29:08.960 --> 00:29:12.440
now I'm a VP of operations,
now I'm a CEO, and I'm a

458
00:29:12.480 --> 00:29:15.920
president. What do I need to
do because I want my next promotion.

459
00:29:15.000 --> 00:29:18.240
There are those that like to complete
tasks. There are those that like to

460
00:29:18.279 --> 00:29:22.640
meet deadlines. And there are those
that like to reach a goal as a

461
00:29:22.640 --> 00:29:26.559
team. That's advancement. Individuality are
those who want lifestyle, cars, homes,

462
00:29:26.680 --> 00:29:32.839
jewelry, clothes. They're driven by
lifestyle, recognition and security. I

463
00:29:32.920 --> 00:29:36.039
want to be secure. It's I
want to be recognized. I want to

464
00:29:36.079 --> 00:29:38.000
live a big life. It's a
lot of eye right, and again nothing

465
00:29:38.039 --> 00:29:42.839
wrong with that. Next one is
madness. These are people that are driven

466
00:29:42.880 --> 00:29:47.559
by opposition. They want an enemy. I know this sounds weird to some

467
00:29:47.559 --> 00:29:49.480
people if you're not driven by but
if you're one like this, you know

468
00:29:49.559 --> 00:29:55.599
exactly what I'm talking about. They
want an opposition, they want competition,

469
00:29:55.960 --> 00:29:57.960
they want control. They have to
be in control of what they're doing.

470
00:29:59.200 --> 00:30:02.720
They want to expl power and fame. And by the way, if somebody's

471
00:30:02.759 --> 00:30:06.880
listening to the same, what a
narcissistic type of an individual? This is

472
00:30:07.119 --> 00:30:08.880
well if you think of them that
way. Just so you know, many

473
00:30:10.039 --> 00:30:14.680
big companies and great teams are built
by these people. If you don't know

474
00:30:14.680 --> 00:30:17.880
how to lead them, these are
the kind of people that you want on

475
00:30:17.920 --> 00:30:21.559
your team only if you know how
to lead them. So opposition, competition,

476
00:30:21.680 --> 00:30:23.920
control, power and fame, proving
others wrong, the need to avoid

477
00:30:23.920 --> 00:30:27.400
embarrassment, mastery, and desire to
be the best meaning they want to break

478
00:30:27.440 --> 00:30:32.359
records. And the last one is
those who are driven by purpose, making

479
00:30:32.440 --> 00:30:37.119
history, helping others change, impact, enlightenment, and self actualization. So

480
00:30:37.599 --> 00:30:41.240
when you listen to this, you
may say, well, the twenty seven

481
00:30:41.319 --> 00:30:44.960
year old version of me was about
individuality. Well, the thirty four year

482
00:30:44.960 --> 00:30:48.359
old version of me was madness,
the forty four year old version of me

483
00:30:48.480 --> 00:30:52.279
was about advancement, and quite frankly, today I'm about purpose. It evolves.

484
00:30:52.279 --> 00:30:53.519
You're not going to be the same
phase for the rest of your life.

485
00:30:53.519 --> 00:30:57.200
It changes as life changes. But
it's important for you to know one

486
00:30:57.880 --> 00:31:03.519
which one of these drives gives you
today and two what drives your people.

487
00:31:03.559 --> 00:31:06.400
And if you can figure those two
things out, the rest is history.

488
00:31:07.000 --> 00:31:08.599
Beautiful Patrick, very Chris, and
a perfect way to take us into our

489
00:31:08.680 --> 00:31:11.799
last break. I'm your host,
Alice Cortez. We don't there with Patrick

490
00:31:11.839 --> 00:31:15.680
Bette David, who is a prolific
content creator, producer, author and CEO

491
00:31:15.720 --> 00:31:19.640
of both PHP Agency and Value Tainment
Media. He's the author of the soon

492
00:31:19.640 --> 00:31:23.160
to be a released book called Your
Next Five Moves, Think Clearer, Solve

493
00:31:23.200 --> 00:31:26.480
faster, scale, bigger, and
achieve your vision as an entrepreneur. You

494
00:31:26.559 --> 00:31:30.160
joined to today from Dallas, Texas. After the break, we're going to

495
00:31:30.200 --> 00:31:32.680
hear more about some of the concepts
in this book that I think are quite

496
00:31:32.759 --> 00:31:48.599
riveting. Stay with us, we'll
be right back. Doctor Elise Cortes is

497
00:31:48.640 --> 00:31:55.160
a management consultant specializing in meaning and
purpose. An inspirational speaker and author.

498
00:31:55.480 --> 00:32:01.079
She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership and

499
00:32:01.319 --> 00:32:07.319
meaning infused cultures that elevate fulfillment,
performance, and commitment within the workforce.

500
00:32:07.880 --> 00:32:13.240
To learn more or to invite Elise
to speak to your organization, please visit

501
00:32:13.279 --> 00:32:17.000
her at elisecortes dot com. Let's
talk about how to get your employees working

502
00:32:17.039 --> 00:32:29.319
on purpose. This is working on
Purpose with doctor Elise Cortes. To reach

503
00:32:29.359 --> 00:32:32.599
our program today or open a conversation
with Alise, send an email to a

504
00:32:32.720 --> 00:32:46.559
lease Alise at elisecortes dot com.
Now back to working on Purpose. Thanks

505
00:32:46.559 --> 00:32:50.079
for staying with us, and welcome
back to working on Purpose. If you're

506
00:32:50.119 --> 00:32:52.480
just tuning in. My guest is
Patrick Bett David, a prolific content creator,

507
00:32:52.599 --> 00:32:57.799
producer, author and CEO both PHP
agency and value tayment Media. He

508
00:32:57.839 --> 00:33:01.640
has cultivated an extremely engaged Genek fan
base of over four million followers across five

509
00:33:01.680 --> 00:33:07.279
media platforms as an unapologetic and thought
provoking approach to education, conversations, and

510
00:33:07.359 --> 00:33:10.160
business. I'm your host, Alice
Cortes. Before we get into some of

511
00:33:10.200 --> 00:33:14.640
the conceptual bit did you put in
your book that I thought was so compelling,

512
00:33:14.680 --> 00:33:16.880
patri Let me just give our listeners
one more thing from the technical piece

513
00:33:16.880 --> 00:33:21.640
that I thought was so amazing,
and that's that concept of solving for X

514
00:33:21.680 --> 00:33:24.319
decision making. Will you share that? Yeah? So, everything I look

515
00:33:24.359 --> 00:33:30.480
at is looking at the problem from
software X. Meaning in high school,

516
00:33:30.480 --> 00:33:34.480
when you were doing math, it
was X plus Y equals nine. You'd

517
00:33:34.480 --> 00:33:37.839
figure out what is why is six? We already know what X is?

518
00:33:37.119 --> 00:33:40.720
X is three? Right, everything
in life I like to look at it

519
00:33:40.759 --> 00:33:45.680
from the lens of solving for X. So the more and more questions I

520
00:33:45.720 --> 00:33:49.960
asked, I finally realized what the
real problem is that we're facing. You

521
00:33:50.000 --> 00:33:52.000
know, a lot of times we're
just like, oh my gosh, I

522
00:33:52.039 --> 00:33:54.079
lost the customer. What do I
do well ask the right question? What

523
00:33:54.160 --> 00:33:58.440
kind of questions do I ask?
Why did you lose the customer. You

524
00:33:58.480 --> 00:34:01.039
know, we lost, that's the
customer. Why well, because the competing

525
00:34:01.079 --> 00:34:05.680
products cost less? Why does it
cost less because it has fewer features?

526
00:34:06.200 --> 00:34:08.519
Why does it have future features?
Because most customers don't need all the features

527
00:34:08.559 --> 00:34:12.400
in one product. Uh huh,
I got it. So, you know,

528
00:34:12.639 --> 00:34:15.159
you really got to look at everything
from a software standpoint, Especially when

529
00:34:15.159 --> 00:34:19.679
you're building a business, You're going
to meet a lot of new challenges that

530
00:34:19.719 --> 00:34:22.840
you've never been there before. And
if you don't try to get to the

531
00:34:22.880 --> 00:34:24.079
bottom of it, a lot of
time we just kind of fix things based

532
00:34:24.119 --> 00:34:28.760
on surface level. We just put
a band aid on it. And you

533
00:34:28.840 --> 00:34:31.599
can't put a band aid. While
you may need a stitching, you can't

534
00:34:31.639 --> 00:34:36.760
put a band aid on every single
problem. Unfortunately, most of our lives,

535
00:34:36.800 --> 00:34:39.639
we solve most of our problems with
temporary solutions. Look at where America's

536
00:34:39.639 --> 00:34:43.199
at today. Look at all the
last few days, the challenges we've been

537
00:34:43.199 --> 00:34:45.840
facing. Why are we having these
challenges? Everything is a band aid.

538
00:34:46.360 --> 00:34:51.559
We keep fixing problems with band aids. What happens, problems keep reappearing.

539
00:34:52.000 --> 00:34:54.880
Sometimes to make the tough decisions and
realize what we need to do to lead

540
00:34:55.519 --> 00:34:59.800
is not necessarily the most popular thing
we need to be doing, but sometimes

541
00:35:00.000 --> 00:35:02.639
those are the things that leader must
do so the same problem doesn't reappear.

542
00:35:04.039 --> 00:35:06.960
If we're sitting in a boardroom and
we have a challenge, we're facing whatever

543
00:35:06.960 --> 00:35:10.199
it could be, a lawsuit,
a fine, a software that went wrong,

544
00:35:10.440 --> 00:35:15.760
a rogue employee, somebody that defamation
of character, whatever it could be.

545
00:35:15.800 --> 00:35:20.440
When you're building a business, you
could face many different forms of crisis.

546
00:35:20.639 --> 00:35:22.280
But when you're sitting there and going
through it, one of the questions

547
00:35:22.320 --> 00:35:27.800
I ask all our guys is what
do we need to do to make sure

548
00:35:27.880 --> 00:35:31.760
this problem never reappears again? What
do we need to do not to delay

549
00:35:31.800 --> 00:35:36.920
this three months is to make sure
it never reappears again. And once we

550
00:35:37.000 --> 00:35:39.880
think from that standpoint, sometimes we
have to spend a little bit more time

551
00:35:39.920 --> 00:35:44.480
about processing that issue. But every
time we've done that, it saved us

552
00:35:44.920 --> 00:35:47.599
hundreds of future headaches. Which is
why you know, just this month,

553
00:35:47.639 --> 00:35:51.159
right now, while I'm talking to
on the phone, the month of May

554
00:35:51.320 --> 00:35:55.079
just close for us. Last May, in a month of in twenty nineteen,

555
00:35:55.480 --> 00:36:00.000
we sold five six hundred and sixty
one insurance policies in a month.

556
00:36:00.079 --> 00:36:04.079
That's without a pandemic. That's without
protesting, that's without rice, that's without

557
00:36:04.119 --> 00:36:07.760
office is shutting down. And I
sell insurance and newdies and retirement products,

558
00:36:07.800 --> 00:36:10.000
which means we looked at you face
to face. Well, this year,

559
00:36:10.440 --> 00:36:14.920
in a month of May, with
all of that last month, we sold

560
00:36:14.960 --> 00:36:19.079
ten thousand, six hundred and seventy
policies in a month. That's the first

561
00:36:19.079 --> 00:36:22.320
one we cracked ten thousand policies.
Why because when the pandemic first happened,

562
00:36:22.320 --> 00:36:25.960
I was in LA for board meeting
and all my board members canceled it.

563
00:36:27.039 --> 00:36:29.000
And they'll like, oh yeah,
we were all meeting together. They all

564
00:36:29.039 --> 00:36:30.320
said, well, I have to
go back to Connecticut. I have to

565
00:36:30.360 --> 00:36:32.800
go back to New York. Everybody
was worried because that's the day and the

566
00:36:32.960 --> 00:36:37.000
NBA shutdown and HL shutdown. If
you remember this, everybody was panicking.

567
00:36:37.039 --> 00:36:42.199
This was like March eleventh date that
we're talking about. And I said,

568
00:36:42.239 --> 00:36:44.360
wait a minute, if this is
happening, what do we got to do.

569
00:36:44.400 --> 00:36:45.360
And I was in LA with my
wife and three kids and my nanny.

570
00:36:45.360 --> 00:36:49.159
I said, let's go to Universal
Studios. We're staying at Beverly Hills

571
00:36:49.199 --> 00:36:51.679
Hilton. I said, bab,
we got to go back today. We

572
00:36:51.679 --> 00:36:54.039
were in la for less than twenty
three hours. We flew back to Dallas.

573
00:36:54.400 --> 00:36:58.280
I came straight to the office,
spent fourteen hours in the office A

574
00:36:58.280 --> 00:37:01.039
lot. I said, don't bother
me. I went and researched every pandemic,

575
00:37:01.119 --> 00:37:07.400
how to market reacted six months later, how the immediate overreaction and fear

576
00:37:07.519 --> 00:37:09.679
is, and how the medium makes
it bigger or if it's real, if

577
00:37:09.679 --> 00:37:13.119
it's not real. Fourteen hours I
looked at every time. I said,

578
00:37:13.119 --> 00:37:16.119
Okay, you have to assume this
is bad. So let's assume this is

579
00:37:16.159 --> 00:37:21.719
bad and do everything necessary to be
prepared for this. But also on the

580
00:37:21.760 --> 00:37:24.400
other side, we have to make
some fast pivots, so every presentation was

581
00:37:24.400 --> 00:37:30.639
shifted to zoom. Everything that we
did, we made audibles to shift a

582
00:37:30.719 --> 00:37:34.840
way of selling insurance. I contacted
all my carriers to see if they can

583
00:37:34.880 --> 00:37:37.480
do certain things to accommodate without having
to meet the client to sign off the

584
00:37:37.480 --> 00:37:43.800
policy delivery receipt. Long story short, Those immediate audits that audibles that we

585
00:37:43.800 --> 00:37:46.239
made in pivots that we made helped
us prepare us for the month of May

586
00:37:46.519 --> 00:37:49.480
that we just had. Obviously,
June's going to be the biggest ever,

587
00:37:49.519 --> 00:37:52.079
but May ended up being the biggest
month we've ever had. So all of

588
00:37:52.079 --> 00:37:55.719
those things comes together when you solve
for REX. So that just showcases for

589
00:37:55.760 --> 00:37:59.880
me, Patrick, just the beauty
of that magnificent brain that you've culled to.

590
00:38:00.199 --> 00:38:02.960
It's just it is. And this
idea of five moves in advance now

591
00:38:04.079 --> 00:38:07.480
really fifteen. That's a great way
to showcase that. And I wanted to

592
00:38:07.519 --> 00:38:09.519
make sure that we gave that to
our listeners so that they started to at

593
00:38:09.599 --> 00:38:14.199
least approximate or at least step into
the space of dancing with you on that

594
00:38:14.320 --> 00:38:17.039
level. And I do think of
you Patrick as a modern day philosopher.

595
00:38:17.320 --> 00:38:22.079
You are probably the most informed businessman
that I've met, and so I wanted

596
00:38:22.119 --> 00:38:24.199
to have you share a couple of
things that I got from your book that

597
00:38:24.199 --> 00:38:29.159
I thought were so compelling on a
conceptual level. And one is that you

598
00:38:29.199 --> 00:38:34.320
talk about religion and business and you
say, look, all religions have believers

599
00:38:34.320 --> 00:38:37.559
and rituals, and what business can
see without people believing in it? What

600
00:38:37.599 --> 00:38:39.800
business doesn't have value symbols, sayings, credos, et cetera to make up

601
00:38:39.800 --> 00:38:43.760
its culture. And then you go
on to say that Google, Apple,

602
00:38:43.840 --> 00:38:46.840
South Post Airlines and Walmart are all
religions. I think this is such a

603
00:38:46.880 --> 00:38:51.000
powerful point. Will you say more
about your thinking about these two items and

604
00:38:51.000 --> 00:38:53.960
how they're related. Absolutely, I
mean, Sam Walton could have been a

605
00:38:54.000 --> 00:38:57.559
pastor. You could have been a
preacher. Yeah, and a profit.

606
00:38:57.679 --> 00:39:00.239
He could have been somebody that's going
out there. I mean, what is

607
00:39:00.280 --> 00:39:04.880
really the difference. The only difference
is here you're talking about profits and business

608
00:39:04.880 --> 00:39:08.920
and jobs, and you know,
in religions you're talking about a higher power

609
00:39:08.960 --> 00:39:12.280
and a calling. But at the
end of the day, you know,

610
00:39:12.360 --> 00:39:15.519
you have to follow certain proverbs,
you have to follow certain rituals. You

611
00:39:15.559 --> 00:39:17.880
have to create a culture. You
have to have a vision of what we're

612
00:39:17.880 --> 00:39:21.920
going. There's got to be an
end in line why somebody is willing to

613
00:39:22.599 --> 00:39:27.199
work very hard to one day see
Walmart become the largest employerer in America with

614
00:39:27.239 --> 00:39:31.079
two point three million employees. You
know, a Bezos is somebody that's built

615
00:39:31.119 --> 00:39:36.199
Amazon as a culture. I know
that company may be the most hated company

616
00:39:36.199 --> 00:39:38.639
for a lot of people, But
if the company's worth a trillion dollars and

617
00:39:38.719 --> 00:39:43.679
he's a sixteen percent owner of the
company, him and his wife, I

618
00:39:43.719 --> 00:39:45.559
know the whole detail with the personal
life. But let's just say sixteen percent.

619
00:39:45.559 --> 00:39:50.760
That's one hundred and sixty billion to
hein his wife. There's another eight

620
00:39:50.840 --> 00:39:54.559
hundred and forty billion dollars of wealth
that has been made for other people.

621
00:39:54.679 --> 00:39:59.039
It's an interesting story about this guy, the fact that at first, when

622
00:39:59.039 --> 00:40:02.719
he started Amazon, he went and
raised a million dollars from twenty of his

623
00:40:02.840 --> 00:40:08.440
relatives. The relatives and friends.
The average person gave him fifty thousand dollars.

624
00:40:08.519 --> 00:40:13.079
Let me say this again. He
raised a million dollars, He got

625
00:40:13.159 --> 00:40:16.320
fifty thousand dollars from twenty different people, and he gave up twenty percent of

626
00:40:16.400 --> 00:40:21.400
Amazon. Let me say that again, twenty percent of Amazon for one million

627
00:40:21.440 --> 00:40:25.039
dollars. Those people that bought the
twenty percent of Amazon for one million dollars,

628
00:40:25.559 --> 00:40:30.880
that attempt to twenty percent is worth
two hundred billion dollars today, two

629
00:40:30.000 --> 00:40:34.360
hundred billion dollars. You go look
at a Warren Buffett. Warren Buffett and

630
00:40:34.440 --> 00:40:38.519
Berkshire Hathaway is pretty much a religion. He's the profit. Everybody follows profit

631
00:40:38.960 --> 00:40:45.599
Buffet. And he makes predictions,
some right, some wrong, some of

632
00:40:45.639 --> 00:40:47.840
them become right, and some of
them don't. Become right. You know,

633
00:40:49.000 --> 00:40:52.519
there was a guy years ago in
nineteen seventy something when he first started

634
00:40:52.599 --> 00:40:57.119
Berkshire Hathaway. This man gave Buffett
ten thousand dollars. You can actually go

635
00:40:57.159 --> 00:41:01.360
search this guy's story. He gave
him ten thousand dollars and never did anything

636
00:41:01.400 --> 00:41:06.119
with the ten thousand dollars kill today. Nothing. He just left it with

637
00:41:06.119 --> 00:41:12.000
Buffett. That ten thousand dollars today's
worth seven hundred and thirty eight million dollars.

638
00:41:12.239 --> 00:41:14.360
He never took the money out,
not a penny of it. He

639
00:41:14.480 --> 00:41:16.840
lived off of everything else that he
had. So in the world of business

640
00:41:16.880 --> 00:41:21.679
and a culture that you're creating,
whether you're working and playing for Notre Damn

641
00:41:21.719 --> 00:41:25.599
Football Notre Dame, or you're playing
for Bill Belichick and the New England Patriots,

642
00:41:25.639 --> 00:41:29.639
or Phil Jackson from the Bulls of
the Lakers, or Greg Popovich or

643
00:41:29.960 --> 00:41:32.320
I can go on saying a lot
of different stories. Everything will come down

644
00:41:32.360 --> 00:41:36.960
to a culture led by a visionary
a profit that creates a certain let of

645
00:41:37.239 --> 00:41:40.880
a certain set of culture, a
certain set of standards and criterias and rituals

646
00:41:40.880 --> 00:41:45.360
that people follow. And then he
eventually finds a true believer. And once

647
00:41:45.400 --> 00:41:47.840
you find true believers who fully buy
into what you want to do. The

648
00:41:47.880 --> 00:41:52.000
rest is history because everybody else says, if Bobby is a true believer to

649
00:41:52.079 --> 00:41:57.920
Johnny, why am I not believing
Johnny? Then Bobby helps convert other people

650
00:41:57.960 --> 00:42:01.800
into believing Johnny. And this exam
could be, if you know a Balmer

651
00:42:01.920 --> 00:42:06.360
believes in Bill Gates, why don't
I believe in Bill Gates? If Paul

652
00:42:06.440 --> 00:42:08.480
Allen believes in Bill Gates, why
don't I believe in Bill Gates? If

653
00:42:08.519 --> 00:42:13.599
Steve Wantsney believes Steve Jobs, why
don't I believe in Steve Jobs? So

654
00:42:14.039 --> 00:42:17.199
you know a lot of similarities when
you see these companies that do it well.

655
00:42:17.239 --> 00:42:20.239
And it's by the way, it's
one of the reasons also when they

656
00:42:20.239 --> 00:42:22.440
get a black guy, because some
people say, well I don't like what

657
00:42:22.440 --> 00:42:24.440
they're doing here, I understand it. I didn't say you're gonna like it.

658
00:42:24.480 --> 00:42:28.880
I just tell you it's very effective
and if you really broke it down,

659
00:42:29.239 --> 00:42:31.920
it's what makes a great organization based
on those certain principles that we just

660
00:42:31.960 --> 00:42:37.800
talked about. So what I like
about that, Patrick, or what I

661
00:42:37.800 --> 00:42:39.719
want to why I wanted to share
that is because when people start to open

662
00:42:39.719 --> 00:42:44.239
their minds to thinking on that much
higher level. They can see things much

663
00:42:44.239 --> 00:42:47.599
differently, and then they do from
this very low level, singular tree perspective.

664
00:42:47.599 --> 00:42:50.480
That's why I wanted you to share
that. Thank you so much.

665
00:42:51.039 --> 00:42:52.159
We're coming close to the end of
the show, so I want to give

666
00:42:52.159 --> 00:42:55.280
you a choice, Patrick, if
you will either for this last question talk

667
00:42:55.320 --> 00:43:00.840
about either your chapter four on how
mobsters sell, negotiated and LUNs, which

668
00:43:00.840 --> 00:43:02.639
I think is very PBSQ the way
that you talk about that, or if

669
00:43:02.639 --> 00:43:06.199
you want to talk about the story
about Ela, which one do you want

670
00:43:06.199 --> 00:43:09.000
to finish with. You know,
we can talk about we can talk about

671
00:43:09.039 --> 00:43:13.360
the mob side. We can talk
about that on the cell, negotiate and

672
00:43:13.480 --> 00:43:15.480
influence. You know, I've had
the chance for you know. One day

673
00:43:15.519 --> 00:43:19.360
I get a call from my booker
and he tells me, I got this

674
00:43:19.440 --> 00:43:22.039
mobster I want you to interview.
I'm like, I'm an entrepreneur channel,

675
00:43:22.039 --> 00:43:23.280
why would I interview this month?
So I'm telling you you want to interview

676
00:43:23.320 --> 00:43:25.239
this guy. So I said,
no, I'm good, he says,

677
00:43:25.280 --> 00:43:29.000
Pat. A year and a half, we go back and forth. He

678
00:43:29.039 --> 00:43:31.440
says, here's why you need to
interview. Finally I decided to interview him.

679
00:43:31.480 --> 00:43:36.639
So I'm sitting at Jordan Belforce House. This is the Mando Wolfo wall

680
00:43:36.679 --> 00:43:38.679
Street, and I'm talking to him, and I'm doing an interview. On

681
00:43:38.760 --> 00:43:43.760
the way back at Newport Beach,
I interviewed this mobster, Michael Francis.

682
00:43:44.239 --> 00:43:46.079
When I sit down at his place
and I'm interviewing him, we're not we

683
00:43:46.159 --> 00:43:50.079
have no idea what's going to happen. I have no idea. Two years

684
00:43:50.159 --> 00:43:53.400
later that was going to get ten
million views on YouTube and in translated in

685
00:43:53.480 --> 00:43:57.800
Russia and all these other languages.
It's got around one hundred million views,

686
00:43:57.800 --> 00:44:01.320
this interview that I did. Long
story. After that interview, all the

687
00:44:01.360 --> 00:44:07.239
mobsters around the world started calling me. So Oscar Goodman, who was Tony

688
00:44:07.280 --> 00:44:13.599
Spilatra's attorney and also three times mayor
of Las Vegas for twelve years and his

689
00:44:13.639 --> 00:44:15.519
wife's now the mayor of Las Vegas, he calls me. We do his

690
00:44:15.559 --> 00:44:19.320
interview. That one gets nearly a
million views. We do Frank Klatta,

691
00:44:19.360 --> 00:44:23.320
who was in the movie Casino,
which Frank is a pretty serious gangster from

692
00:44:23.400 --> 00:44:27.280
Chicago. We do his interview.
He gets a few million views. And

693
00:44:27.280 --> 00:44:30.480
I interviewed all these other guys and
then eventually Sammy to bou Gravano that we

694
00:44:30.559 --> 00:44:34.400
do the interview. He's only done
two interviews. One is with Diane Sawyer

695
00:44:34.440 --> 00:44:37.239
and the other one is with me. We interview him. Then you got

696
00:44:37.079 --> 00:44:42.039
Phil Leonetti and then Ralf Natali all
these other names. Anyways, here's one

697
00:44:42.079 --> 00:44:44.920
of the things I learned about interviewing
these folks. And obviously, as a

698
00:44:45.000 --> 00:44:46.280
kid, I grew up with my
dad watching all the mob movies, the

699
00:44:46.320 --> 00:44:50.920
Godfathers, the Bronx Tale, the
Casinos, the Good Fellas, all of

700
00:44:50.920 --> 00:44:55.719
them when you go into When I
was a kid coming to Germany, my

701
00:44:55.920 --> 00:45:00.960
dad protected me from all evil things
because in he he was so paranoid of

702
00:45:01.000 --> 00:45:04.719
what could happen to his kids.
So I was never allowed to play outside.

703
00:45:04.719 --> 00:45:07.599
He was always there. He was
so paranoid. So when I went

704
00:45:07.639 --> 00:45:12.480
to Germany, I thought everybody was
good, meaning every person was good,

705
00:45:12.880 --> 00:45:15.679
like they all wanted it good for
me. When I got to this refugee

706
00:45:15.719 --> 00:45:19.800
camp and I'm from Iran, there
were people there from Pakistan, Afghanistan,

707
00:45:19.880 --> 00:45:23.400
you know, Yugoslavia at the time, check poland everywhere. And I'm a

708
00:45:23.440 --> 00:45:27.679
ten year old kid who grew up
pretty sheltered. You know, church,

709
00:45:27.880 --> 00:45:30.320
all this other stuff. Next thing, you know, these kids really start

710
00:45:30.400 --> 00:45:35.800
bullying me. And I got stabbed
one night by this Afghanian kid who kind

711
00:45:35.800 --> 00:45:38.440
of played the role of being my
friend and then he betrayed me, and

712
00:45:38.440 --> 00:45:40.360
then all of a sudden, in
a fight, he stabbed me. I'm

713
00:45:40.360 --> 00:45:44.840
like, wait a minute, what
the hell just happened? That day,

714
00:45:45.440 --> 00:45:50.360
I learned not everybody wants the best
in you, and that's okay. So

715
00:45:50.480 --> 00:45:53.880
today when my son Dylan, whom
everybody likes him, today, I'm very

716
00:45:53.920 --> 00:45:58.719
careful to say, Dylan, everybody
likes you. I'll always say Dylan,

717
00:45:58.800 --> 00:46:01.480
almost everybody liked and he'll ask me
that, why do you say almost?

718
00:46:01.480 --> 00:46:05.440
I said, because not everybody likes
you. What do you mean not everybody

719
00:46:05.480 --> 00:46:07.960
like? I said, because not
everybody likes your daddy, And that's okay.

720
00:46:07.480 --> 00:46:10.280
You can't get everybody like you.
So I'm very careful to not get

721
00:46:10.320 --> 00:46:14.519
him to think that in life,
everybody's supposed to like him. What does

722
00:46:14.559 --> 00:46:17.880
this have to do with business everything. If you ever decide to want to

723
00:46:17.880 --> 00:46:22.079
do something big, you have to
know that you're going to piss a lot

724
00:46:22.079 --> 00:46:25.039
of people off, and you can't
be naive to think everybody wants you to

725
00:46:25.039 --> 00:46:29.840
win big. When we were small
and we only had sixty six agents,

726
00:46:30.280 --> 00:46:32.119
a lot of my competitors would call
me and they would say things like this,

727
00:46:32.679 --> 00:46:37.119
Patrick, we're rooting for you,
we love you, we wish you

728
00:46:37.199 --> 00:46:40.920
nothing but the best. We think
you're gonna do great, buddy. I'm

729
00:46:42.000 --> 00:46:44.239
like, oh, wow, these
are such nice people. But in the

730
00:46:44.239 --> 00:46:46.840
back of my hand my head,
I already knew that's not the case.

731
00:46:47.360 --> 00:46:51.599
And then eventually when we got bigger, next thing, you know, who

732
00:46:51.639 --> 00:46:54.000
do you think you are? What
makes you think you can do this and

733
00:46:54.079 --> 00:46:55.840
what makes you think you can do
that? I said, listen, I

734
00:46:55.920 --> 00:46:59.159
told you a long time ago money
compete. Now that we're actually doing the

735
00:46:59.239 --> 00:47:00.639
numbers, now you're not with me. I said, you were supporting me.

736
00:47:01.239 --> 00:47:06.440
So if you're going to compete in
the game of business, Chapter five

737
00:47:06.480 --> 00:47:10.519
is move number five is specifically for
you because move number five is all about

738
00:47:10.679 --> 00:47:16.320
power plays. And if you don't
learn and master these power plays, you

739
00:47:16.360 --> 00:47:22.599
will find yourself very quickly being bullied
around in the marketplace, and you'll be

740
00:47:22.719 --> 00:47:25.480
disappointed in the business and you'll say, I don't like it. But it's

741
00:47:25.480 --> 00:47:29.199
not the fact that you don't like
it. You need to learn the power

742
00:47:29.239 --> 00:47:32.360
place because once you learn the power
place, you'll actually enjoy it because it's

743
00:47:32.400 --> 00:47:36.920
a game they can actually play and
have a lot of fun with. And

744
00:47:37.000 --> 00:47:38.840
at the same time, if you
do it with the right people, you

745
00:47:38.880 --> 00:47:42.320
can also make a lot of money
with. So yes, there's an element

746
00:47:42.360 --> 00:47:45.840
of that that for those who run
businesses, that section of the book Move

747
00:47:45.920 --> 00:47:49.360
number five is something they'll they're not
just going to read once, They're going

748
00:47:49.360 --> 00:47:52.719
to read multiple times. It's just
chewy. And here we are out of

749
00:47:52.760 --> 00:47:54.840
time, Patrick say, in just
thirty seconds or less, what would like

750
00:47:54.880 --> 00:47:59.159
to leave our listeners with? All
I want to leave my listeners with is

751
00:47:59.159 --> 00:48:00.920
take some time to fit out exactly
who you want to be. Forget about

752
00:48:00.960 --> 00:48:04.639
everybody else, forget about me,
forget about anybody in your family, what

753
00:48:04.639 --> 00:48:07.840
they've done, how big they've done
it. Don't compare yourself. Who do

754
00:48:07.960 --> 00:48:09.280
you want to be? Get clear
on it, what kind of a life

755
00:48:09.280 --> 00:48:12.880
you want to live? And based
on that, go put your pieces of

756
00:48:12.920 --> 00:48:15.400
the puzzle together and go make it
happen. Beautiful, Patrick, thank you

757
00:48:15.480 --> 00:48:19.079
so much for being my guests and
sharing who you are with listeners across the

758
00:48:19.079 --> 00:48:21.639
globe. To make their lives better. Thank you, appreciate you very much.

759
00:48:21.840 --> 00:48:22.760
You know how much I respect you. Thank you for having me.

760
00:48:23.079 --> 00:48:27.119
Thank you for that. Listeners,
you want to learn more about Patrick Bette

761
00:48:27.159 --> 00:48:30.719
David PHP agency Value teament media,
his books, or his thought leadership,

762
00:48:30.760 --> 00:48:35.840
you can start by visiting Patrickbettdavid dot
com. Last week, if you missed

763
00:48:35.840 --> 00:48:37.519
the live show, you always catch
it be recorded podcast. We were on

764
00:48:37.559 --> 00:48:42.719
air with Ray White talking about the
importance and monitoring cultivating mental health in the

765
00:48:42.760 --> 00:48:46.320
workplace to reduce stress and increase productivity
and innovation, and do so effectively through

766
00:48:46.360 --> 00:48:51.639
the voyages at he created. Next
week, we'll be on air with Christian

767
00:48:51.679 --> 00:48:54.559
Krom, a futurist from the Netherlands
and author of Humanification, Go Digital,

768
00:48:54.639 --> 00:48:59.119
Stay Human. We'll be talking about
the opportunity we as humans have when we

769
00:48:59.159 --> 00:49:02.480
collaborate with technicology to listit our higher
human competencies in the workplace and USh are

770
00:49:02.480 --> 00:49:07.400
in a bright future that nonetheless needs
our intentional stewardship. See you there,

771
00:49:07.440 --> 00:49:08.920
Remember that works at least a third
of our life, So let's work on

772
00:49:09.000 --> 00:49:17.679
purpose. We hope you've enjoyed this
week's program. Be sure to tune in

773
00:49:17.679 --> 00:49:22.960
too, Working on Purpose, featuring
your host, doctor Elise Cortes, each

774
00:49:22.000 --> 00:49:28.119
week on the Voice America Empowerment Channel. Together, we'll create a world where

775
00:49:28.199 --> 00:49:35.719
business operates conscientiously, Leadership inspires impassioned
performance, and employees are fulfilled in work

776
00:49:35.719 --> 00:49:39.760
that provides the meaning and purpose they
crave. See you there, Let's work

777
00:49:39.800 --> 00:49:40.440
on Purpose.