Sept. 1, 2021

Standing in Her Purpose to Lift and Empower Women

Standing in Her Purpose to Lift and Empower Women

Natalie Benamou found her career of 29 years entirely altered when Covid hit. Her world came to a crashing halt when trade shows were cancelled right and left. Doors were swiftly closing everywhere. And that’s where the magic happened. In that vast,...

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Natalie Benamou found her career of 29 years entirely altered when Covid hit. Her world came to a crashing halt when trade shows were cancelled right and left. Doors were swiftly closing everywhere. And that’s where the magic happened. In that vast, ever opening gap which Natalie then began to see as a window, she got quiet and listened for that which called her. She could then turn her passion of empowering and lifting women and express it as her purpose through the HerCsuite platform she created. We all need a hand up, with a steady diet of mentors and advisors to guide and empower our efforts. HerCsuite is Natalie’s hand up for women.

WEBVTT

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work to contribute their talents passionately and

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know their lives really matter. They
crave being part of an organization that inspires

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them and helps them grow into realizing
their highest potential. Business can be such

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a force for good in the world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want Working

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on purpose. Now. Here is
your host, doctor Elise Cortes. Welcome

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back to Working in Purpose program.
Thanks for tuning it again this week.

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I'm your host, doctor Elie Cortes, joining you live from Dallas, which

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is home base for me. If
you don't know me yet, I'm a

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management consultant specializing meaning and purpose,
organizational logotherapist, inspirational speaker, social scientists,

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and author. I help organizations develop
their team and inspirational leaders and create

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cultures where people actually want to come
to work and do their best. I

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provide programs like Grab Your Gusto that
enable individual team members to discover and unleash

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their passion and purpose at work to
catalyze fulfillment engagement and productivity across the entire

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organization. You can learn more about
me and how we can work together at

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at leastcoretest dot com and gustdashnow dot
com. Let me thank my partner and

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sponsor work Proud. We are a
perfect collaboration. Everyone wants to know they

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matter and the work they do is
appreciate it and is meaningful. Work Proud

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helps companies do just that through their
mobile platform that is built to encourage employees

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to share stories and recognize each other's
contribution. Work Proud empowers hr and business

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leaders to help create company cultures where
all employees are inspired to feel proud of

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their work and proud of their company. Learn more at workproud dot com.

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With us today is Natalie Benemu,
the CEO of her Power to Lead.

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Her company's premier product is her c
Suite membership, a game changer for the

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way women accelerate results to get business
done. She is also the host of

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her c Suite Radio, a podcast
for women leaders on the move, be

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talking about how she started this venture
in the pandemic and what she has learned

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women need to ascend in their careers. She joined today from Eligent, Illinois,

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Natalie, Welcome to Working on Purpose. I'm so excited to be here.

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Thank you so much. All right, is this just great gobs of

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fun? It should be like this, right, just like this? Yes,

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well, I'm happy to share you
with our listeners across the world,

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of course, half of which are
women. And so to get right into

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this content, let's just go straight
for the jugular, shall we. Let's

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start by talking about how women are
feeling in today's climate. You talk about

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some stats that you got from Deloitte
that I think really pained, kind of

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a grim picture. Can you share
them with us? Yes, well,

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you know it's interesting. I think
everyone can relate to this. And I

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was asked today, well, how
did men do with this? So for

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the men listening, let's hear from
you. But what I have found with

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the Deloitte survey that you mentioned,
they tested five thousand women, They asked

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five thousand women, and the stats
are telling of how being siloed has impacted

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women. So the stats that you're
referring to is fifty one percent feel less

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optimistic about their career, fifty seven
percent are planning on leaving their jobs within

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the let within the next two years, and the most I think what you're

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saying is the troubling one is seventy
seven percent of women feel overwhelmed. And

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I think if we talk to anyone
in our circle of any kind of whether

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it's community, whether it's people we
work with, whatever, I think that's

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universal. Women are feeling overwhelmed and
aren't sure where to go to for help.

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So let's unpock this a little bit
here. We can you sort of

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wig in what we've learned about this, what's contributing to these factors these stats.

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Well, I think obviously the pandemic
and the stress that women are experiencing

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even if you're whether you're married and
you're a mom, or whether you're taking

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care of your parents, whatever it
might be, there's this added factor in

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our life. In the last year
and a half. In addition to there's

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no separation. People aren't getting in
their cars and driving someplace. Even though

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we would complain in Chicago like,
oh, I've got this commute, you

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kind of missed the commute, right, I mean, because it gave you

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this downtime, whether you're getting on
the phone with the girlfriend or listening to

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radio like this. Either way,
we're not all commuting anymore. I know

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many companies are returning back to the
office. It depends on the company whether

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they're returning back or not. But
either way, the remote work, it's

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hard to separate and so pile on
even more demands, even more opportunities that

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they're being told are opportunities, but
really is just more work. So some

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of the things that I I've learned
by continually talking to the other subject matter

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experts and business leaders and then of
course reading is that if you haven't heard

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about the Great Resignation, it's alive
and well. And for those of you

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listeners and viewers who don't know what
we're talking about, that's a stat that

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there was actually predicted that at least
half through the workforce would want to leave

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their jobs right about now. So
we're seeing a prediction of anywhere from thirty

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five to over fifty percent of people
in at least North America plan to change

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their jobs sometimes this year in twenty
twenty one because of this pent up feeling

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of not being able to grow and
not being connected anymore to the organization and

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many other factors. So really just
an awful lot of stuff going on to

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treat it sounds like to me it
is. And also, you know,

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two point two million women left the
workforce, just left last year. That

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is a staggering number of people when
we represented and I say past tense because

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now we're not fifty one percent of
two point two million of us left.

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But that, on top of the
great resignation, is a sign that people

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are reevaluating and wanting to live their
purpose, which is what you're about.

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But thinking about work life balance and
what matters. I hear from people in

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my community of you know what used
to matter, like driven to get to

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that c suite or driven to get
to that next level. They're sort of

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like, you know what, life
is really short, and don't I don't

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care about it anymore as much as
I used to. I think also concerning

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because people on the track to lead
organizations are now even backing away and saying,

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you know what, this just isn't
worth it to me, The sacrifice

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I'm making to my health, to
my mental well being, or to my

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family or you know, relations,
isn't worth it. Extremely important points that

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you're making, Natalie, And let's
go a little bit further here. I

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forget where I read where I read
this, or where I saw this,

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but you start thinking about how many
women actually chose to leave the workforce or

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just felt like they didn't have a
choice but to leave the workforce. How

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that's setting back their incomes, their
retirement, and even their career trajectory.

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So there's some real ramifications to whether
they chose it because they wanted a more

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fully inclusive work life harmony, or
whether they're just in playing they have a

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choice. That's just a lot of
backstepping for women in terms of money and

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career. It is, and I
want to give a shout out to a

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new friend of mine, Jenny Galuzzo
at the Second Shift. The second Shift

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was started seven years ago, but
they really have exponentially grown. And the

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second Shift is for women exactly in
this place where they felt no choice.

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They have their children at home and
they have to homeschool or whatever that looked

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like, or a sick family member. But they're very qualified. They're educated

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women in the workforce that have been
there for a while, and the second

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Shift offers women a great resource both
for companies who need to hire because they

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are losing people and for people that
are looking for that flexibility. So shout

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out to Jenny today. Awesome way
to go Jenny, talk to them,

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but becoming on my show too,
who knows. Yeah. I love talking

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to people that are up to something
that can advance the conversation that we've already

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had the last six and a half
years of being on air about how to

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create cultures people can actually meaningfully engage
in their work, give their best talents

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and skills, and that they're inspired
and that they're part of oroization that betters

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the world. That is, that's
what we're up to on working at a

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purpose radio. So anybody who can
advance that conversation, they'd love to talk

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to you. Great, I will
do that. I will give you an

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intro for sure. Oay, good, okay, good. Now as we

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go on here, ladies and gentlemen, let's next, let me talk to

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you men. You know that this
show serves both men and women. Today

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we're talking about women, and there
are many other times we've had different shows

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just talking about men. But I
do want to distinguish, you know,

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what's really going on for women,
because every organ every group of people often

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needs their own touch, They need
their own sort of way to be cared

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for, and which is what you're
up to to be able to help women.

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So I want to next talk about
why women in leadership are important to

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organizations. What do women bring that
are important? You know the stats that

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I'm so glad that Warren Buffett champions
and he's the thirty eight which is kind

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of in a way saying because thirty
eight percent is what he was going for,

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which would be thirty eight percent of
women in leadership. But Warren Buffett

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has said, and you know,
here's here's a billionaire who's very successful an

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investment has said the companies that he
now only invests in companies that have women

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in the c suite because financially they
do better. So while that's true,

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we still have this statistic that forty
one percent of this of the fortune five

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hundred are women CEOs. So there's
a little bit of a are a big

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disconnect for that that those numbers and
what does that do to the bottom line?

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And so then you kind of come
full circle to what's happening with the

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exodus of people in the workplace,
with women leaving work feeling like there's not

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an opportunity. But women do bring
economic prosperity to a company, So that

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I think is an undisputed fact.
But also the way that they get there

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is different. So a man will
look at a job opportunity, and I'm

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friends with men, so don't take
this the wrong way. Mentinction on how

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we approach things because our brains are
wired, as you know, you know,

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our brains go one way and men's
brains go a different way. But

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men will look at a job description. There's ten things, and they see

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one and they're like, I got
this. Women look at the same list

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and maybe they have eight out of
ten and they're like, well, I

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guess I got a roll at my
sleeves perfect, those other two raise my

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hand, and then I will apply
for that opportunity. Now you flip that

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to what happened behind the scenes,
and this is why sponsors are so important,

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So you talk about women in the
workforce and what do they bring.

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Men are very important to women advancing
and a sponsor especially. One of my

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favorite stories is Mike Kaufman, who's
a CEO at Cardinal Health. He's a

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big proponent for women and advancing women, and one day he just walked into

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a conversation what's VPS And they were
evaluating an opportunity for a woman, and

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the room was like, you know, what she's got young children, she's

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not going to want to travel.
I don't think we should offer this to

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her already making the decision. And
he said, well, have you asked

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her if she wants the job?
Right? No, we haven't asked her.

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Just now that they did ask her, and she did take the job

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because she worked it out with her
husband and family and how to care for

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her children. Imagine what would happen
or what would have happened if he wasn't

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in that room. Well, that
happens all the time. We're trying to

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get to leadership, and there's these
conversations of assumptions that women don't want to

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advance or they're stuck in the middle. And they're stuck in the middle because

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people are making assumptions about their choices
without even asking them. So I encourage

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the men in the audience ask women, would you be interested? Now?

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Some women aren't interested, That's okay. The lattice goes left and right and

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up and down. So but it's
important to have those conversations and to ask

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if you're interested in it, yeah, and not assume, because it's kind

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of a paternalistic thing to do like
you think you're doing this person a favor

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by helping them out and not putting
too much on them. And it's just

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to the opposite, you're stopping their
career. And so let's do two things

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really quick to what you just said, Natalie. So on the other side

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of that woman who sees that she's
got eight of the ten requirements, so

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she should well receive and work on
those things. The other side of that

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then, is that a lot of
times there's sort of a you know,

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a diligence that women bring because of
just the way that they've navigated the career

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workspace that can be incredibly useful inside
organizations. Right. So that's the first

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thing. How that translates to some
of the work that I do in the

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nonprofit space. I'm on the board
of an organization called Nama State Direct and

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they're an organization that serves guatemal and
business women with micro loans and business education

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to take them from poverty to at
least the middle class. And they only

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invest in women. And the reason
they do that is because women. This

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is true of many other organizations,
not just this organization, but many nonprofits

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will only invest in women because they
are responsible in terms of how they repay

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the loans they take and plow the
money and the resources back into the community.

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And it's a way to lift a
community faster than it is just straight

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through investing in men. Men use
those kind of resources differently. So there's

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some real, real dynamite power in
women that I want to make sure that

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we showcase here. Absolutely, women
are well. I'm biased because I have

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a company called Her Power Too,
which is inspired about gaining power and her

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c Suite, which is also about
surrounding ourselves and creating our own C suite.

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So I'm a little biased you are, and rightly so because it allowed

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you. We're going to talk more
as we go alonger about what you're doing

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in those but before we get into
that, let's also talk quickly about the

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difference between the path to leadership from
men and women. How do they each

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kind of how would you distinguish those
paths? Well, I think you know,

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as I mentioned earlier, you know, men are in a way operating

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in a different mindset. But what
does that mean economically? So Harvard Business

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Review just came out with the study
that men in their forties, and please

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men in the audience, don't take
this the wrong way I'm just giving the

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stats from Harvard Business Review, which
is a very respected resource. Men in

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their forties make fifty five percent more
than women with the same education background and

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the same profession. You think to
yourself, well, how is that possible?

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Exponentially as women and men go on
the same path, if they're start

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out different, you never recoup.
And so by the time your mid career,

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you are hugely disproportionate with what you
are earning as a woman compared to

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your real counterpart. And so while
and a lot of times we don't even

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know what that difference is, but
that disparity really is part of the thing

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that is impacting how people get to
the to the leadership because women are taking

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on a different burden with the family
and with whatever else is in their life

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on top of trying to climb climb
the lattice or climb up. Beautifully set

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and beautifully situated and appropriate way to
take us into our first break, Natalie,

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I'm your host, Doctor Release Cortez. We are in the air with

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Natalie Benamu, who is the CEO
of her Power to Lead. We've been

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talking a bit about what's going on
in the workplace for women and some of

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the obstacles they face. After the
we're going to talk more about what she's

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created, the platform that she's made
to help these women ascend. Stay with

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us, We'll be right back.
Doctor Elise Cortes is a management consultant specializing

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in meaning and purpose and inspirational speaker
and author. She helps companies visioneer for

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greater purpose among stakeholders and develop purpose
inspired leadership and meaning infused cultures that elevate

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fulfillment, performance, and commitment within
the workforce. To learn more or to

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invite Elise to speak to your organization, please visit her at Eleasecortes dot com.

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Let's talk about how to get your
employees working on purpose. This is

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working on Purpose with doctor Elise Cortes. To reach our program today or open

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a conversation with Elise, send an
email to Alise Ali at Elisecortes dot com.

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Now back to working on purpose es
your doctor. Elise Cortes is a

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management consultant specializing in meaning and purpose. An inspirational speaker and author. She

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helps companies visioneer for greater purpose among
stakeholders and develop purpose inspired leadership and meaning

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infused cultures that elevate fulfillment performance and
commitment within the workforce. To learn more

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or to invite a Lease to speak
to your organization, please visit her at

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elisecortes dot com. Let's talk about
how to get your employees working on purpose.

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This is working on purpose with doctor
Elise Cortes. To reach our program

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today or to open a conversation with
Elise, send an email to Elise ALISEE

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at elisecortes dot com. Now back
to working on purpose. Doctor Elise Cortes

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is a management consultant specializing in meaning
and purpose and inspirational speaker and author.

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She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership and

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meaning infused cultures that elevate fulfillment,
performance and commitment within the workforce. To

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learn more or to invite Elise to
speak to your organization, please visit her

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at elisecortes dot com. Let's talk
about how to get your employees working on

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purpose. This is working on purpose
with doctor Elise Cortes. To reach our

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program today or open a conversation with
Elise, send an email to Elise alic

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at a leiscortes dot com. Now
back to working on purpose. Thanks for

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staying with us and welcome back to
working on Purpose. One of the bit

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of news that I want to share
with you is that this anthology that I've

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been working on for the last two
years is about to come to life.

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It's about to be released. It's
a collection of twenty five stories of women

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that I recruited from around the world
who are sharing their stories all the gory

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details of how they've discovered their purpose
and now how they're serving from it.

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And so I'm so proud of it. I could just bust and it's just

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beautiful. And by the way,
speaking of what Natalie said earlier, I

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categorized I organized those stories by path
to purpose, and one path to purpose

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is passion, just like Nadie's talking
about. So that's coming out very shortly.

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You can find it on Amazon.
So excited about that if you're just

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joining us today. My guest is
Natalie Benamu. She's the CEO of her

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Power to Lead. She's also the
host of her c Suite Radio, a

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podcast for women leaders on the move
from Elgin, Illinois. I'm your host,

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Doctor Lee's Cortes. So for this
next bit here, I wanted to

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roll up our sleeves and talk about
just really how your magic works. And

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so before we do that, though, I want to hear a little bit

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about how you've been able to like
bridge those those worlds of the older worlds

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to the new world. So,
how you've been able to leverage your past

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knowledge and your network to launch her
C suite. Well, you know what's

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really funny is that when I left
trade shows. Sometimes when you leave something,

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you think, Okay, I'm done. I can't do trade shows ever

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again, right, And you're like, I'm not even gonna do events.

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I don't want to do any events. I'm just gonna do this, And

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then slowly things start to say that's
right. So it started with you,

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We're gonna host some events and I'm
gonna speakers. Of course, I'm gonna

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have speakers. Why wouldn't I love
having speakers? And so we started with

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that, and then I love creating
alliances. And when we were talking about

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earlier about women feeling siloed, guess
what is more siloed than women women organizations?

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You think about how many organizations women
belong to, and that we don't

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we don't talk amongst ourselves, right, like we have our separate ways,

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and we're in our own lane,
and there's no mall of women organizations,

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there's no like central place. We're
all just like going on the super highway

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to advancement. And so it's kind
of twofold of what we're doing. So

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speaking of like how did what's happening
is that the trade show part of me

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couldn't couldn't part ways entirely. So
we are evolving into creating an evergreen environment

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for women organizations to have our own
trade show virtually with booths and you know,

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opportunities to speed network and have events, and that's evolving in the next

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six months. So I wasn't able
to fully leave my trade show my trade

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show. But tangentially aside to that
is lifting women up with advisory circles that

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we talked about earlier and then our
mentoring programs, so kind of leveraging all

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the things I try to take from
each of the best things that I've learned

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and bring it together into some ways
of helping lift women out. I had

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an image as you were talking,
and I have to share it first.

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I love what you've shared here.
Why would you wanted to just throw away

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all of that knowledge and experience right. But I had an image that you

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know, here you are, you're
going through your career twenty nine years in

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the event's business, and you created
this beautiful vehicle. Right, let's whatever

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you want to get, put it
on it, whether it's a sports car

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or whatever it is. But you
created this beautiful vehicle, and then as

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you started your new company here you
were bolting on additional parts in different features.

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Right now it looks like a totally
different vehicle, but still works like

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a vehicle, right, Why would
you let go of all those additions,

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you know, the tires and the
engine that were working so well before that,

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you know, really well? Right? To me? The reason I

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wanted you to talk about that is
for our listeners and viewers who are trying

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to figure out a way to step
into their next there's probably a lot they

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can do to be able to take
and bolt on their past career and what

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they know and those competencies into what
they want to do anew and what you

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did, what you've done is gorgeous. I mean I can see that being

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just incredibly robust. Well, that's
very kind of you, And I have

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to say something else, another kind
of aha moment is that I was in

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business development my whole career. I
sold over one hundred and ten million dollars

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and I never really thought of it
as any kind of big deal. Okay,

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So I just did it because I'm
good at it. I love relationship

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building. And recently I've been on
two programs where people are like, we

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want to know your secret sauce,
and I was like, what do you

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mean, well, talk to us
about sales and I was like, oh,

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I left the sales thing, like
with the trade shows. It's behind

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me, and they're like, what, like, what are you doing?

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So I would say to your listeners
that even if you start embarking on your

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two point oh or three point zero, don't ever totally throw the water out.

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Don't throw the bath water out,
but the baby, because you can

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still leverage things that you were good
at. And maybe you just didn't even

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acknowledge that you were, but everyone
around you might have known it, and

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you just sort of said, well, it's just something that comes naturally to

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me. So embrace your whole self
whatever it is that you're going to do

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next, because that's really important to
show up authentically to your community, to

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your people, whatever it might be. Oh, I got to grab that

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one nod like Kazama Gallups Certified Strengths
Coach. So that thing that is just

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so naturally easy for you. Those
are your strengths and what I and just

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because they're easy for you doesn't mean
that they are not tremendously value to other

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people just because you know, you
know so I would always like to say

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it like this. So when you
recognize, you know, Superman can jump

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over over tall buildings, do you
think that you know he expects you to

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jump over tall buildings? You have
your own strengths, right, So your

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opportunity to be able to really distinguish
yourself in life and really make a contribution

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that's worthy of your one precious life, as I like to say, is

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to really discover those strengths, those
talents and your passion and your purpose and

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then just bring them right. But
you do have to be you got to

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see the light as if you will, to be able to recognize that these

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things are actually your strengths and that
they're useful. So that was a gold

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nugget right there. You gave us, Natalie, thank you? Yeah,

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yeah, okay, So next to
I want to talk about this notion of

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showcasing what you've been able to do. So one of the things that I

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absolutely love about what I get to
do as a person who's been in development

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for years is I love to literally
watch people's molecules change right in front of

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my eyes as I watch them get
a major aha or insight or they ascend

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into a higher station of themselves.
That is the most amazing thing to see.

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So, can you share a story
of how your program has helped a

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woman reach her higher Well, there's
two examples. One is our executive coach

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who is a mentor to me and
has really helped me in my career,

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Lori Wessel's. She has two things. She likes to put the smile on

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corporate America, which I love.
And she always says I'm the fun one,

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so which is true she is.
But she has this metaphor of riding

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the wave of transformation and sharing her
light out on the ocean. And when

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you ask you that question, I
just thought of, like, Lorii has

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this visual and so when we think
about our values, identity, and purpose,

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what does that look like in three
D for you? Because there's words

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right, like it's easy to say, like, well, my purpose is

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I'm passionate about women, but what
does that look like as we lift other

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people up? And so I think
of Lourie and how she rides the wave

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of transformation and how she shines her
light out. And there's other women in

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our community who shine there, you
know, Melanie Neal who shines her beacon

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of light out and always always is
reaching out to others and lifting them up

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and recognizing them. And she's another
one who reached out to me today actually

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out of the blue, just like
hey, just want to you know.

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So there's those people. And then
I got to watch Laurie in action where

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one of our members was trying to
decide she was going to either go down

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a path of buying a company or
she was going to go back to corporate

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America. She ended up taking a
very big chief procurement officer role, but

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Laurie helped walk her through those decisions. What do I like doing? It's

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a very simple exercise, right,
what do I like doing? What fills

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me up? And what could I
do without? Right? And in that

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process it really helped her identify while
she really missed being in corporate and now

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she's taken on this big role.
So Anne has taken this giant leap and

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her molecules are are lighting the sky
for us. All that is so brilliant.

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You just made me think of something, So I'll share on my side

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too. I'm working with a client
right now where I'm doing. It's an

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eight week leadership program, and of
course it's done virtually. In this case,

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it's women across the United States,
and they just last week finished their

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last program where they had to present. And what was so great about it,

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in Natalie that you can relate to
this is they each had to share

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in their groups. There were twenty
five on the call, and there were

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four teams, and everybody in the
team had to have a speaking part.

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And one of the women I could
see it because I'd been working with her.

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She was falling apart. She was
having a very hard time delivering her

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piece, and she was, you
know, sort of stuttering and trying to

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get through it and such, and
I could see it. And so she

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had always been really involved in all
the other sessions, and I'm like,

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gosh, what's going on here?
And so at the end of the session,

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where after everybody had presented, you
know, she came up and she

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spotlighted herself, and she said,
I just want to say how hard that

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was for me. I'm the only
one that speaks English as a far distant

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language, and I was so struggling
with that. Said, oh my gosh,

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your growth. We could all see
her in the moment, her molecules

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changing as she reached forward that and
struggle with it and kept on. And

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I said, you've got to get
more on this program than the rost of

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us did because about hard you worked. We saw you transform in those moments,

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right, persevering on the other side, right, It's so beautiful.

394
00:29:18.799 --> 00:29:22.000
And then to be able to hold
her in that space so she feels that

395
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she gets it. She doesn't walk
away feeling embarrassed. She walks away with

396
00:29:26.039 --> 00:29:32.359
well deserved value and pride for what
she's come through. What she's achieved so

397
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important. You know what you're describing, what I'm thinking of is grace.

398
00:29:37.240 --> 00:29:41.599
So we were talking earlier about it's
so easy to be hard on ourselves.

399
00:29:41.640 --> 00:29:45.240
What did she go to first?
She didn't give herself grace and say,

400
00:29:45.400 --> 00:29:48.599
you know, that was so hard. But even though I got emotional,

401
00:29:48.960 --> 00:29:52.200
and even though it was like not
what I expected, I did it.

402
00:29:52.279 --> 00:29:56.799
I finished. Instead of that grace. She went to the other side,

403
00:29:56.839 --> 00:29:59.759
which we all tend to do,
which is like, here's what I didn't

404
00:29:59.759 --> 00:30:03.920
do, Here's what I wish I
could have done. Here's how I thought

405
00:30:03.960 --> 00:30:07.319
it was going to go, and
it didn't. So I would encourage everyone

406
00:30:07.359 --> 00:30:12.039
listening think about just giving yourself a
break and grace that look at what you

407
00:30:12.160 --> 00:30:17.759
did, and celebrate your wins,
even if it's small. We need to

408
00:30:17.799 --> 00:30:21.519
celebrate our own wins, even if
it's just getting out of bed today.

409
00:30:21.799 --> 00:30:26.759
You know, some days it is
hard to put those feat on the ground

410
00:30:26.000 --> 00:30:30.920
and make a step forward. And
so I think that's a wonderful story you

411
00:30:30.960 --> 00:30:33.960
shared. Thank you so much,
appreciate it. Yeah, you're welcome,

412
00:30:33.000 --> 00:30:37.400
so welcome. Yeah, And so
let's just show you how we could do

413
00:30:37.440 --> 00:30:38.960
that, listeners and viewers. How
could we give ourselves grace if we were

414
00:30:40.000 --> 00:30:44.240
this young woman she could actually go
into that and go, you know,

415
00:30:44.400 --> 00:30:48.200
I'm the only one of the people
that are in this group that speaks language

416
00:30:48.200 --> 00:30:49.880
as a third or fourth language,
and I'm going to come and I'm going

417
00:30:49.920 --> 00:30:53.960
to present I'm the only one who's
doing that. I'm really working at this

418
00:30:55.160 --> 00:30:56.880
right. That's a way to turn
that around. So for us to be

419
00:30:56.880 --> 00:31:02.200
able to model what it is we're
teaching you. So hell right. I'm

420
00:31:02.240 --> 00:31:06.519
a judge for the whole prize.
If you've heard of it, Huo Prize.

421
00:31:06.839 --> 00:31:11.359
It's a million dollar prize for social
entrepreneurs that are in college around the

422
00:31:11.359 --> 00:31:15.960
world. Three thousand and and I
got to sit in. What made me

423
00:31:15.960 --> 00:31:22.440
think of this is I'm sitting in
on pitch competitions with people from not in

424
00:31:22.480 --> 00:31:26.440
this country. Most of them were
from you know, fourth world and third

425
00:31:26.440 --> 00:31:30.960
world, and they came up with
these amazing innovations and you know, how

426
00:31:30.960 --> 00:31:37.240
to turn fish and you know co
two into like sustainable food in someone's apartment

427
00:31:37.279 --> 00:31:41.119
because they're being bombed outside. You
know, just crazy stuff that they were

428
00:31:41.160 --> 00:31:45.240
solving food, you know, a
food issue that they're solving. And it

429
00:31:45.319 --> 00:31:48.519
was just amazing to see, even
if their English wasn't because none of it

430
00:31:48.720 --> 00:31:52.400
none of them really had English,
many of them didn't have English as first

431
00:31:52.480 --> 00:31:56.160
languish. But seeing what they did
and what they came together for, it's

432
00:31:56.200 --> 00:32:01.000
so uplifting and celebrating that is so
important. So I think if we come

433
00:32:01.039 --> 00:32:07.599
across people that are doing that,
give them the congratulations and lift them up

434
00:32:07.599 --> 00:32:10.880
and say Wow, you did this, you're yeah, yeah, Well,

435
00:32:10.920 --> 00:32:15.200
I speak for five different languages,
and the other four, of course are

436
00:32:15.279 --> 00:32:19.079
romance languages. And I'm telling you
it's hard to make yourself understood it another

437
00:32:19.119 --> 00:32:22.799
language. It takes a bit so
really quick. Were coming at the end

438
00:32:22.799 --> 00:32:25.839
of our call, but I really
want to get to throw more things out

439
00:32:25.839 --> 00:32:30.000
of you. So one is I
wanted you to speak in on this topic

440
00:32:30.039 --> 00:32:32.119
here of living on your edge.
So I had a great guest in my

441
00:32:32.160 --> 00:32:36.880
show a few weeks ago named Gabrielle
Kazan, and his whole thing is about

442
00:32:36.880 --> 00:32:39.759
helping them discover their purpose. Great
guest, he said something interesting. He

443
00:32:39.799 --> 00:32:43.160
said, men are at their best
when they live at their edge. But

444
00:32:43.200 --> 00:32:45.640
I think that's true for women too. Were literally reaching from the top of

445
00:32:45.680 --> 00:32:49.799
our toes to our fingertips through what
we strive for. And what I also

446
00:32:49.880 --> 00:32:52.519
know through local therapy is we need
that tension between who we are being today

447
00:32:52.559 --> 00:32:55.720
who were trying to come tomorrow.
But what's your perspective on that matter?

448
00:32:55.759 --> 00:32:59.400
Are women? Do women need edge? Two? Oh? Well, I

449
00:32:59.480 --> 00:33:04.200
think we need edge and everyone thrives
in different ways. For me, I

450
00:33:04.319 --> 00:33:09.960
thrive in the last minute challenge of
like Okay, I gotta I'm gonna finish

451
00:33:10.000 --> 00:33:14.519
this, and you know, not
let perfection slow me down, but in

452
00:33:14.559 --> 00:33:19.039
that very last minute, push to
be on right before going on, and

453
00:33:19.079 --> 00:33:22.279
it's like that adrenaline rush. So
everybody functions a little bit differently, but

454
00:33:22.319 --> 00:33:28.119
I think women have the edge.
They exhibit the edge all the time,

455
00:33:28.680 --> 00:33:31.279
and we all can live in that
way. It just depends on how we

456
00:33:31.319 --> 00:33:35.519
apply it. Yeah, okay,
awesome. Well I know for me,

457
00:33:35.599 --> 00:33:37.400
I definitely am my best when I
live at my edge, for sure.

458
00:33:38.160 --> 00:33:40.720
Okay, So next thing I want
to get from you really quick is what

459
00:33:40.839 --> 00:33:45.440
delight to you in the work that
you're doing. Well. I kind of

460
00:33:45.480 --> 00:33:47.799
alluded to it earlier, but I
think when I know if I made a

461
00:33:47.839 --> 00:33:54.160
difference for someone, it really makes
everything I do worthwhile. So even though

462
00:33:54.279 --> 00:33:59.319
it may be really hard in the
moment doing a startup and all the things,

463
00:34:00.000 --> 00:34:04.880
if I helped one woman make progress
or get success, or do a

464
00:34:04.880 --> 00:34:08.760
connection and introduction, alliance, whatever, that really delights me. And then

465
00:34:08.760 --> 00:34:13.920
I have to say the other thing
is my girls. My two daughters are

466
00:34:13.960 --> 00:34:19.639
amazing and they inspire me every day
to strive to be better, to do

467
00:34:19.960 --> 00:34:22.480
my best because I want to make
it something great for them in the future.

468
00:34:23.199 --> 00:34:27.320
That's awesome. That's so awesome.
Yeah. So in other words,

469
00:34:27.360 --> 00:34:30.400
when you are what it is that
you which you appreciate what you're doing,

470
00:34:30.440 --> 00:34:32.639
you're mattering, right, people want
to matter. That's what we're up to

471
00:34:32.800 --> 00:34:37.119
here, right. So we've done
it. We've got through the show already,

472
00:34:37.119 --> 00:34:39.039
We're at the end. Say in
about fifteen seconds, what would you

473
00:34:39.079 --> 00:34:43.880
like to leave listeners with today?
I would love for people to join Women's

474
00:34:43.880 --> 00:34:45.559
Equality Day if you go to event
right, We're going to have a great

475
00:34:45.599 --> 00:34:51.000
session on Women's Equality Day and visit
percysuitet dot com if you want to learn

476
00:34:51.000 --> 00:34:53.760
more about all the amazing women that
are in our community. Awesome, Ntalie,

477
00:34:53.800 --> 00:34:57.079
thank you so much for joining me. You were just a pleasure to

478
00:34:57.119 --> 00:35:00.440
have on. I so enjoyed getting
to know you and sharing ful to be

479
00:35:00.440 --> 00:35:02.119
here. I'm so honored to be
here. Thank you. You're welcome,

480
00:35:02.519 --> 00:35:06.239
listeners, viewers. You want to
learn more about Natalie Benamu and what she's

481
00:35:06.320 --> 00:35:10.000
up to at her Power to Leads, visit that website. It's her Powertoo

482
00:35:10.199 --> 00:35:16.719
dot com. So it's hr pow
er then number two dot com and thanks

483
00:35:16.760 --> 00:35:21.079
again. To our partnering sponsor work
Proud, which helps companies build a platform

484
00:35:21.079 --> 00:35:23.760
where your workforce receives meaningful feedback and
thanks for the work from people across your

485
00:35:23.800 --> 00:35:27.519
company. Last week, if you
missed the live show, you can always

486
00:35:27.519 --> 00:35:30.800
catch it recorded podcast. We were
on here with Scott Warwick talking about the

487
00:35:30.800 --> 00:35:35.239
importance of the five skills he teaches
as an employment attorney and hr professional to

488
00:35:35.320 --> 00:35:38.599
learn tolerance and diversity and inclusion initiatives. Next week will be on the air

489
00:35:38.639 --> 00:35:43.679
with Deborah Westfall talking about her new
book, Convergence, Technology, Business and

490
00:35:43.719 --> 00:35:45.760
the Human Centric Future. So you're
there, Remember that works at least a

491
00:35:45.840 --> 00:35:54.199
third of our life. So let's
work on purpose. We hope you've enjoyed

492
00:35:54.199 --> 00:35:59.639
this week's program. Be sure to
tune in to Working on Purpose featuring your

493
00:35:59.639 --> 00:36:04.280
host, doctor Elise Cortes, each
week on the Voice America Empowerment Channel.

494
00:36:04.920 --> 00:36:12.079
Together, we'll create a world where
business operates conscientiously, leadership inspires impassioned performance,

495
00:36:12.480 --> 00:36:15.920
and employees are fulfilled in work that
provides the meaning and purpose They crave.

496
00:36:16.639 --> 00:36:20.199
See you there, Let's work on
Purpose.