Standing in Her Purpose to Lift and Empower Women

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work to contribute their talents passionately and

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know their lives really matter. They
crave being part of an organization that inspires

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them and helps them grow into realizing
their highest potential. Business can be such

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a force for good in the world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want working

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on purpose. Now Here is your
host, Doctor Elise Cortez. Welcome back

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to the Working and Purpose Program.
Thanks for tuning in again this week.

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I'm your host, doctor Elise Cortez, joining you live from Dallas, which

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is home based for me. If
you don't know me yet, I'm a

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management consultant specializing meaning and purpose,
organizational logo therapist, inspirational speaker, social

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scientist, and author. I help
organizations develop their team and inspirational leaders and

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create cultures where people actually want to
come to work and do their best.

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I provide programs like Grab Your Gusto
that enable individual team members to discover and

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unleash their passion and purpose at work
to catalyze fulfillment, engagement, and productivity

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across the entire organization. You can
learn more about me and how we can

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work together at at least coortest dot
com and gustom dashnow dot com. Let

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me thank my partner and sponsor work
Proud. We are a perfect collaboration.

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Everyone wants to know they matter and
the work they do is appreciated and is

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meaningful. Work Proud helps companies do
just that through their mobile platform that is

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built to encourage employees to share stories
and recognize each other's contribution. Work Proud

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empowers hr and business leaders to help
create company cultures where all employees are inspired

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to feel proud of their work and
proud of their company. Learn more at

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work proud dot com. With us
today is Natalie Benemu, the CEO of

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her Power to Lead. Her company's
premiere product is her c Suite Membership,

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a game changer for the way women
accelerate results to get business done. She

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is also the host of her c
Suite Radio, a podcast for women leaders

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on the move, be talking about
how she started this venture in the pandemic

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and what she has learned women need
to ascend in their careers. She joined

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Today from Eligent, Illinois. Natalie, Welcome to Working on Purpose. I'm

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so excited to being here. Thank
you so much. Right is this just

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great? Gobs of fun? It
should be like this, right, just

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like this? Yes, well,
I'm happy to share you with our listeners

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across the world, of course,
half of which are women. And so

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to get right into this content,
let's just go straight for the juggular,

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shall we. Let's start by talking
about how women are feeling in today's climate.

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You talk about some stats that you
got from Deloitte that I think really

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paint a kind of a grim picture. Can you share them with us?

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Yes? Well, you know it's
interesting. I think everyone can relate to

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this. And I was asked today, well how did men do with this?

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So for the men listening, let's
hear from you. But what I

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have found with the Deloitte survey that
you mentioned, and they tested five thousand

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women, They asked five thousand women, and the stats are telling of how

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being siloed has impacted women. So
the stats that you're referring to is fifty

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one percent feel less optimistic about their
career, fifty seven percent are planning on

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leaving their jobs within the lat within
the next two years. And the most

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I think what you're saying is the
troubling one is seventy seven percent of women

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feel overwhelmed. And I think if
we talk to anyone in our circle of

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any kind of whether it's community,
whether it's people we work with, whatever,

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I think that's universal. Women are
feeling overwhelmed and aren't sure where to

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go to for help. So let's
unpack this a little bit here. What

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can you sort of way and what
we've learned about this, what's contributing to

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these factors these stats, Well,
I think obviously the pandemic and the stress

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that women are experiencing. Even if
you're whether you're married and you're a mom,

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or whether you're taking care of your
parents, whatever it might be,

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there's this added factor in our life
in the last year and a half.

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In addition to there's no separation.
People aren't getting in their cars and driving

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someplace. Even though we would complain
in Chicago like, oh, I've got

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this commute. You kind of miss
the commute, right, I mean,

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because it gave you this downtime,
whether you're getting on the phone with a

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girlfriend or listening to radio like this. Either way, we're not all commuting

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anymore. I know many companies are
returning back to the office. It depends

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on the company whether they're returning back
or not. But either way, the

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remote work, it's hard to separate
and so pile on even more demands,

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even more opportunities that they're being told
our opportunities, but really it's just more

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work. So some of the things
that I've learned by continually talking to other

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other subject matter experts and business leaders
and then of course reading is that if

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you haven't heard about the Great Resignation, it's alive and well. And for

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those of your listeners and viewers who
don't know what we're talking about, that's

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a stat that was actually predicted that
at least half through the workforce we would

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want to leave their jobs right about
now. So we're seeing a prediction of

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anywhere from thirty five to over fifty
percent of people in at least North America

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planned to change their jobs sometime this
year in twenty twenty one because of this

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pent up feeling of not being able
to grow and not being connected anymore to

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the organization and many other factors.
So really just an awful lot of stuff

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going on To treat it sounds like
to me it is. And also,

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you know, two point two million
women left the workforce just left last year.

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That is a staggering number of people
when we represented and I say past

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tense because now we're not fifty one
percent of two point two million of us

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left. But that, on top
of the great resignation, is a sign

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that people are reevaluating and wanting to
live their purpose, which is what you're

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about. But thinking about work life
balance and what matters. I hear from

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people in my community of you know
what used to matter, like driven to

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get to that c suite or driven
to get to that next level. They're

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sort of like, you know what, life is really short, and I

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don't. I don't care about it
anymore as much as I used to because

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I think also concerning because people on
the track to lead organizations are now even

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backing away and saying, you know
what, this just isn't worth it to

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me. The sacrifice I'm making to
my health, to my mental well being,

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or to my family or relations isn't
worth it. Extremely important points that

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you're making, Natalie, And let's
go a little bit further here. I

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forget where I read where I read
this, or where I saw this.

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But when you start thinking about how
many women actually chose to leave the workforce

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or just felt like they didn't have
a choice but to leave the workforce,

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how that's setting back their incomes,
their retirement, and even their career trajectory.

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So there's some real ramifications to whether
they chose it because they wanted to

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more fully inclusive work life harmony,
or whether they just sampling they have a

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choice. That's just a lot of
backstepping for women in terms of money and

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career. It is, and I
want to give a shout out to a

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new friend of mine, Jenny Galuzzo
at the Second Shift. The second Shift

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was started seven years ago, but
they really have exponentially grown. And the

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second Shift is for women exactly in
this place where they felt no choice.

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They have their children at home and
they have to homeschool or whatever that look

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like, or a sick family member, but they're very qualified, they're educated.

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There you know women in the workforce
that have been there for a while,

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and the second Shift offers women a
great resource both for companies who need

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to hire because they are losing people
and for people that are looking for that

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flexibility. So shout out to Jenny
today. It's awesome way to go Jenny

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talking about becoming on my show to
who knows. Yeah. I love talking

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to people that are up to something
that can advance the conversation that we've already

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had the last six and a half
years of being on air about how to

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create cultures people can actually meaningfully engage
in their work, give their best talents

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and skills, and that they're inspired, and that they're part of aganization that

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betters the world. That is,
that's what we're up to on working in

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a purpose radio. So anybody who
could advance that conversation, they'd love to

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talk to you. Great, I
will do that. I will give you

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an intro for sure. Okay,
good, okay, good. Now as

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we go on here, ladies and
gentlemen, let's next, let me talk

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to you men. You'll know that
the show serves both men and women.

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Today we're talking about women, and
there are many other times we've had different

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shows just talking about men. But
I do want to distinguish, you know,

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what's really going on for women because
every organ and every group of people

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often needs their own touch, They
need their own sort of way to be

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cared for, and which is what
you're up to to be able to help

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women. So I want to next
talk about why women in leadership are important

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to organizations. What do women bring
that are important? You know the stats

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that I'm so glad that Warren Buffett
champions and he's the thirty eight which is

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kind of in a way say because
thirty eight percent is what he was going

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for, which would be thirty eight
percent of women in leadership. But Warren

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Buffett has said, and you know, here's here's a billionaire who's very successful

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in investment, has said the companies
that he now only invest in companies that

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have women in the c suite because
financially they do better. So while that's

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true, we still have this statistic
that forty one percent of this of the

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fortune five hundred are women CEOs.
So there's a little bit of a are

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a big disconnect for that that those
numbers and what does that do to the

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bottom line? And so then you
kind of come full circle to what's happening

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with the exodus of people in the
workplace, with women leaving work feeling like

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there's not an opportunity. But women
do bring economic prosperity to a company,

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So that I think is an undisputed
fact. But also the way that they

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get there is different. So a
man will look at a job opportunity,

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and I'm friends with men, So
don't take this through a way distinction on

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how we approach things, because our
brains are wired as you know, you

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know, our brains go one way
and men's brains go a different way.

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But men will look at a job
description. There's ten things, and they

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see one and they're like, I
got this right. Women look at the

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same list and maybe they have eight
out of ten and they're like, well,

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I guess I gotta roll up my
sleeves perfect those other two raise my

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hand, and then I will apply
for that opportunity. Now you flip that

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to what happened behind the scenes,
and this is why sponsors are so important.

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So you talk about women in the
workforce and what do they bring.

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Men are very important to women advancing
and a sponsor especially. One of my

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favorite stories is Mike Kaufman, who's
a CEO at Cardinal Health. He's a

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big proponent for women and advancing women, and one day he just walked into

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a conversation what's VPS and they were
evaluating an opportunity for a woman, and

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the room was like, you know
what, she's got young children, she's

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not going to want to travel.
I don't think we should offer this to

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her already making the decision. And
he said, hold up, have you

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asked her if she wants the job? Right? No, we haven't asked

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her. Now that they did ask
her, and she did take the job

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because she worked it out with her
husband and family and how to care for

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her children. Imagine what would happen
or what would have happened if he wasn't

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in that room. Well, that
happens all the time. We're trying to

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get to leadership, and there's these
conversations of assumptions that women don't want to

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advance or they're stuck in the middle. And they're stuck in the middle because

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people are making assumptions about their choices
without even asking them. So I encourage

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the men and the audience ask women, would you be interested? Now?

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Some women aren't interested, That's okay. The lattice goes left and right and

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up and down, so so,
but it's important to have those conversations and

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to ask if you're interested in it, yeah, and not assume because it's

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kind of a paternalistic thing to do, Like you think you're doing this person

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a favor by helping them out and
not putting too much on them, and

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it's just to the opposite, you're
stopping their career. And so let's do

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two things really quick to what you
just said, Natalie. So on the

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other side of that woman who sees
that she's got eight of the ten requirements,

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so she should well received to work
on those things. The other side

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of that then is that a lot
of times there's there's sort of a a

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diligence that women bring because of just
the way that they've they've navigated the career

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workspace that can be incredibly useful inside
organizations. Right. So that's the first

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thing. How that translates to some
of the work that I do in the

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nonprofit space. I'm on the board
of an organization called Namastay Direct and they're

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an organization that serves guatemal and business
women with micro loans and business education to

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take them from poverty to at least
the middle class. And they only invest

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in women. And the reason they
do that is because women. This is

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true of many organizations, not just
this organization, but many nonprofits will only

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invest in women because they are responsible
in terms of how they repay the loans

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they take and plow the money and
the resources back into the community, and

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it's a very It's a way to
lift a community faster than it is just

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straight through investing in Men use those
kind of resources differently, So there's some

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real dynamite power in women that I
want to make sure that we showcase here.

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Absolutely, women are well. I'm
biased because I have a company called

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Her Power Too, which is inspired
about gaining power and her c Suite,

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which is also about surrounding ourselves and
creating our own c suites. So I'm

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a little biased you are, and
rightly so because they'd allow you. Were

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going to talk more as we go
alonger about what you're doing in those But

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before we get into that, let's
also talk quickly about the difference between the

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path to leadership from men and women's. How do they each kind of how

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would you distinguish those paths? Well, I think you know, as I

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mentioned earlier, you know, men
are in a way operating in a different

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mindset. But what does that mean
economically? So Harvard Business Review just came

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out with the study that men in
their forties and please men in the audience,

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don't take this the wrong way.
I'm just giving the stats from Harvard

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Business Review, which is a very
respected resource. Men in their forties make

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fifty five percent more than women with
the same education background and the same profession.

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You think to yourself, well,
how is that possible? Exponentially as

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women and men go on the same
path, if they're start out different,

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you never recoup. And so by
the time your mid career, you are

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hugely disproportionate with what you are earning
as a woman compared to your real counterpart.

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And so while and a lot of
times we don't even know what that

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difference is, but that disparity really
is part of the thing that is impacting

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how people get to the leadership because
women are taking on a different burden with

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the family and with whatever else is
in their life on top of trying to

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climb the lattice or climb up.
Beautifully set and beautib situated in a perfect

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way to take us into our first
break, Natalie, I'm your host,

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Doctor Release Cortez. We're on the
air with Natalie Benamu, who is the

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CEO of her Power to Lead.
We've been talking a bit about what's going

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on in the workplace for women and
some of the obstacles they face. After

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we're going to talk more about what
she's created, the platform that she's made

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to help these women ascend. Stay
with us. We'll be right back.

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Doctor Elise Cortez is a management consultant
specializing in meaning and purpose and inspirational speaker

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00:16:12.519 --> 00:16:18.279
and author. She helps companies visioneer
for greater purpose among stakeholders and develop purpose

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inspired leadership and meaning infused cultures that
elevate fulfillment, performance, and commitment within

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the workforce. To learn more or
to invite a lease to speak to your

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organization, please visit her at Elise
Cortez dot com. Let's talk about how

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to get your employees working on purpose. This is working on Purpose with doctor

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Elise Cortez. To reach our program
today or open a conversation with Elise,

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00:16:51.480 --> 00:16:57.679
send an email to Elise ali Se
at Elise Cortez dot com. Now back

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to working on purpose. Doctor Elise
Cortez is a management consultant specializing in meaning

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and purpose. An inspirational speaker and
author. She helps companies visioneer for greater

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purpose among stakeholders and develop purpose inspired
leadership and meaning infused cultures that elevate fulfillment,

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performance, and commitment within the workforce. To learn more or to invite

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a lease to speak to your organization, please visit her at Elise Cortez dot

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com. Let's talk about how to
get your employees working on purpose. This

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is working on purpose with doctor Elise
Cortez. To reach our program today or

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00:17:57.079 --> 00:18:03.400
to open a conversation with Elise,
send an email to a lease ali Se

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00:18:03.519 --> 00:18:14.240
at Elise Cortez dot com. Now
back to working on purpose. Doctor Release

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Cortez is a management consultant specializing in
meaning and purpose and inspirational speaker and author.

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She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership

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and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce.

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To learn more or to invite a
lease to speak to your organization,

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please visit her at a lease Cortez
dot com. Let's talk about how to

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00:18:41.720 --> 00:18:52.319
get your employees working on purpose.
This is working on purpose with doctor Release

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00:18:52.400 --> 00:18:57.200
Cortez. To reach our program today
or open a conversation with Elise, send

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00:18:57.200 --> 00:19:04.799
an email to Elise Alis at a
Leis Cortez dot com now back to Working

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on Purpose. Thanks for staying with
us, and welcome back to Working on

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Purpose. One of the bit of
news that I want to share with you

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is that this anthology that I've been
working on for the last two years is

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about to come to life. It's
about to be released. It's a collection

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of twenty five stories of women that
I recruited from around the world who are

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sharing their stories, all degory details
of how they've discovered their purpose and now

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how they're serving from it. And
so I'm so proud of it. I

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could just bust and it's just beautiful. And by the way, speaking of

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what Natalie said earlier, I categorized
I organized those stories by path to purpose,

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and one path to purpose is passion, just like Nannie's talking about.

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So that's coming out very shortly.
You can find it on Amazon. So

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excited about that. If you're just
joining us today. My guess is Natalie

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Benamu. She's the CEO of her
Power to Lead. She's also the host

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of her c Suite Radio, a
podcast for women leaders on the move.

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She knows to from Elgin, Illinois. I'm your host, Doctor Earlie's Cortez.

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So for this next bit here.
I wanted to roll up our sleeves

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and talk about just really how your
magic works. And so before we do

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that, though, I want to
hear a little bit about how have you

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been able to like bridge those those
worlds of the older worlds to the new

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world. So how have you been
able to leverage your past knowledge and your

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network to launch her C suite?
Well? You know it's really funny,

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is it? When I left trade
shows? Sometimes when you leave something,

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you think, Okay, I'm done. I can't do trade shows ever again,

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right, And you're like, I'm
not even gonna do events. I

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don't want to do any events.
I'm just gonna do this, And then

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slowly things start to see right.
So it started with no, we're gonna

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hou some events and I'm gonna have
speakers. Of course I'm gonna have speaker.

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Why wouldn't I love having speakers?
And I so we started with that,

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and then I love creating alliances.
And when we were talking about earlier

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about women feeling siloed, guess what
is more siloed than women women organizations?

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You think about how many organizations women
belong to, and that we don't we

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don't talk amongst ourselves right, Like
we have our separate ways and we're in

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our own lane, and there's no
mall of women organizations, there's no like

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central place. We're all just like
going on those super highway to advancement.

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And so it's kind of twofold of
what we're doing. So speaking of like

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how to what's happening is that the
trade show part of me couldn't. We

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couldn't part ways entirely. So we
are evolving into creating a evergreen environment for

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women organizations to have our own trade
show virtually with booths and you know,

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opportunities to speed network and have events. And that's evolving in the next six

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months. So I wasn't able to
fully weave my trade show my trade show,

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but tangentily side to that is lifting
women up with advisory circles that we

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talked about earlier than our mentoring program, So kind of leveraging all the things

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I try to take from each of
the best things that I've learned and bring

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it together into some some ways of
helping lift women up. I had an

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image as you were talking, and
I have to share it first. I

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love what you've shared here. Why
would you want it to just throw away

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all of that knowledge and experience,
right, But I had an image that

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you know, here you are,
you're going through your career twenty nine years

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in the event's business, and you
created this beautiful vehicle, right this let's

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whatever whatever you want to get,
put it on, whether it's a sports

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car or whatever it is. But
you created this beautiful vehicle. And then

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as you started your new company here
you were bolting on additional parts and different

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features. Right now, it looks
like a totally different vehicle, but it

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still works like a vehicle, right, Why would you let go of all

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those additions? You know, the
tires and the engine, it that we're

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working so well before that you know
really well? Right to me? What

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I the reason I wanted you to
talk about that is for our listeners and

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viewers who were trying to figure out
a way to step into their next there's

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probably a lot they can do to
be able to take and bolt on their

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past career and what they know in
those competencies into what they want to do

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anew and what you did, what
you've done is gorgeous. I mean I

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can see that being just incredibly robust. Well, that's very kind of you.

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And I have to say something else. Another kind of AHA moment is

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that I was in business development my
whole career. I sold over one hundred

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and ten million dollars and I never
really thought of it as any kind of

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big deal. Okay, So I
just did it because I'm good at it.

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I love relationship building, And recently
I've been on two programs where people

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are like, we want to know
like your secret sauce, and I was

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like, what do you mean,
well, talk to us about sales.

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And I was like, oh,
I left the sales thing, like what

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the trade shows, it's behind me, and they're like, what's Like,

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what are you dying? So I
would say to your listeners that even if

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you start embarking on your two point
zero or three point zero, don't ever

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totally throw the water out. Don't
throw the bathwater out, but the baby,

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because you can still leverage things that
you were good at. And maybe

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you just didn't even acknowledge that you
were, but everyone around you might have

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known it, and you just sort
of said, well, it's just something

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that comes naturally to me. So
embrace your whole self whatever it is that

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you're going to do next, because
that's really important to show up authentically to

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your community, to your people,
whatever it might be. Oh, I

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gotta grab that one nad like because
I'm a Gallup certified Strengths coach, So

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that thing that's just so naturally easy
for you. Those are your strengths and

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what I and just because they're easy
for you doesn't mean that they're not tremendously

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value to other people just because you
know so, I would always like to

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say it like this, So when
you recognize, you know, Superman can

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jump over over tall buildings, do
you think that you know he expects you

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to jump over tall buildings? You
have your own strengths, right, So

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your opportunity to be able to really
distinguish yourself in life and really make a

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contribution that's worthy of your one precious
life is I like to say, is

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to really discover those those strings,
those talents and your passion and your purpose

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and then just bring them right.
So, but you do have to be

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You've got to see the light as
if you will, to be able to

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recognize that these things are actually your
strengths and that they are they're useful.

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So that was a gold nugget right
there. You gave us Natalie, thank

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you. Yeah, yeah, okay, So next I want to I want

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to talk about, you know,
this notion of showcasing what you've been able

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to do. So one of the
things that I absolutely love about what I

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get to do as a person who's
been in development for years is I love

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to literally watch people's molecules change right
in front of my eyes as I watch

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them get a major aha or insight
or they ascend into a higher station of

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themselves. That is the most amazing
thing to see. So can you share

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a story of how your program has
helped a woman reach her high Well,

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there's two examples. One is our
executive coach who is a mentor to me

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and has really helped me in my
career, Lorie Wessels. She has two

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things. She likes to put the
smile on corporate America, which I love.

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And she she always says I'm the
fun one, so which is true

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she is. But she has this
metaphor of riding the wave of transformation and

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sharing her light out on the ocean. And when you ask me that question,

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I just thought of, like,
Laurie has this visual and so when

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we think about our value's identity and
purpose, what does that look like in

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three D for you? Because there's
words right, Like it's easy to say,

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like, well, my purpose is
I'm passionate about women, But what

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does that look like as we lift
other people up? And so I think

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of Laurie and how she rides the
wave of transformation, how she shines her

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light out. And there's other women
in our community who shine their Melanie Neal

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who shines her her beacon of light
out and always, always is reaching out

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to others and lifting them up and
recognizing them. And she's another one who

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reached out to me today actually out
of the blue, just like hey,

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just want to you know. So
there's those people. And then I got

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to watch Lori in action where one
of our members was trying to decide she

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was going to either go down a
path of buying a company or she was

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going to go back to Corporate America. She ended up taking a very big

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chief properiment officer role, but Lorie
helped walk her through those decisions. What

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do I like doing? It's very
simple exercise, right, what do I

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like doing? What fills me up? And what could I, you know,

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do without right? And in that
process it really helped her identify while

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she really missed being in corporate and
now she's taken on this big role.

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So Anne has taken this giant leap
and her molecules are are lighting the sky

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for us. All that is so
brilliant. You just made me think of

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something, So I'll share on my
side too. I'm working with a client

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right now where I'm doing. It's
an eight week leadership program, and of

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course it's done virtually with In this
case, it's women across the United States,

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and they just last week finished their
last program where they had to present.

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And what was so great about it, and Natalietete you can relate to

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this is they each had to share
in their groups. There were twenty five

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on the call, and there were
four teams, and everybody in the team

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had had to have a speaking part. And one of the women I could

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see it because I'd been working with
her. She was falling apart. She

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00:28:30.200 --> 00:28:33.880
was having a very hard time delivering
her piece, and she was, you

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00:28:33.920 --> 00:28:38.359
know, sort of stuttering and trying
to get through it and such, and

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I could see it. And so
she had always been really involved in all

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the other sessions, and I'm like, gosh, what's what's going on?

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Here. And so at the end
of the session, after by everybody had

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presented, you know, she came
up and she spotlighted herself and she said,

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I just want to say how hard
that was for me. I'm the

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only one that speaks English as a
far distant language, and I was so

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struggling with that. And I said, oh my gosh, your growth.

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We could all see her in the
moment, her molecules changing as she reached

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forward that and struggle with it and
kept on, and I said, you've

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got to get more on this program
than the rest of us did, because

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ab how hard you worked. We
saw you transform in those moments, right,

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firstvering on the other side, right, it's so beautiful, and then

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to be able to hold her in
that space so she feels that she gets

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it. She doesn't walk away feeling
embarrassed. She walks away with well deserved

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value and pride for what she's come
through and what she's achieved so important.

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You know what you're describing what I'm
thinking of as grace. So we were

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talking earlier about it's so easy to
be hard on ourselves. What did she

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go to first? She didn't give
herself grace and say you know that was

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so hard. But even though I
got emotional, and even though it was

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like not what I expected, I
did it. I finished. Instead of

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00:29:52.880 --> 00:29:56.759
that grace, she went to the
other side, which we all tend to

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do, which is like, here's
what I didn't do, Here's what I

406
00:30:00.359 --> 00:30:03.640
wish I could have done. Here's
how I thought it was going to go,

407
00:30:03.759 --> 00:30:08.440
and it didn't. So I would
encourage everyone listening think about just giving

408
00:30:08.440 --> 00:30:15.559
yourself a break and grace that look
at what you did, and celebrate your

409
00:30:15.599 --> 00:30:18.039
wins, even if it's small.
We need to celebrate our own winds,

410
00:30:18.599 --> 00:30:22.000
even if it's just getting out of
bed today. You know, some days

411
00:30:22.200 --> 00:30:27.039
it is hard to put that those
beat on the ground and make a step

412
00:30:27.079 --> 00:30:30.640
forward. And so I think that's
a wonderful story you shared. Thank you

413
00:30:30.680 --> 00:30:34.440
so much for set. Yeah,
you're welcome, so welcome. Yeah.

414
00:30:34.440 --> 00:30:37.000
And so if let's just show you
how we could do that, listeners and

415
00:30:37.079 --> 00:30:41.519
viewers, how could we give ourselves
grace if we were this young woman she

416
00:30:41.799 --> 00:30:45.240
could actually go into that and go, you know, I'm the only one

417
00:30:45.680 --> 00:30:48.160
of the people that are in this
group that speaks language as a third or

418
00:30:48.200 --> 00:30:52.119
fourth language, and I'm gonna come
and I'm going to percent. I'm the

419
00:30:52.119 --> 00:30:55.920
only one who's doing that. I'm
really working at this right. That's a

420
00:30:55.960 --> 00:30:57.599
way to turn that around so for
us to be able to model what it

421
00:30:57.640 --> 00:31:03.880
is we're teaching you. So right, I'm a judge for the whole prize.

422
00:31:03.079 --> 00:31:07.119
If you've heard of it, Hult
Prize. It's a million dollar prize

423
00:31:07.200 --> 00:31:15.279
for social entrepreneurs that are in college
around the world. Three thousand and and

424
00:31:15.400 --> 00:31:18.279
I got to sit in. What
made me think of this is I'm sitting

425
00:31:18.279 --> 00:31:22.599
in on pitch competitions with people from
not in this country. Most of them

426
00:31:22.640 --> 00:31:26.279
were from you know, fourth world
and third world, and they came up

427
00:31:26.319 --> 00:31:33.559
with these amazing innovations and you know, how to turn fish and you know

428
00:31:33.119 --> 00:31:37.880
co two into like sustainable food in
someone's apartment because they're being bombed outside.

429
00:31:37.960 --> 00:31:42.160
You know, just crazy stuff that
they were solving food, you know,

430
00:31:42.240 --> 00:31:47.519
a food issue that they're solving.
And it was just amazing to see even

431
00:31:47.559 --> 00:31:51.160
if their English wasn't because none of
it none of them really had English,

432
00:31:51.200 --> 00:31:55.319
many of them didn't have English as
first language. But seeing what they did

433
00:31:55.440 --> 00:31:59.759
and what they came together for,
it's so uplifting and celebrating that is so

434
00:32:00.000 --> 00:32:02.519
important. So I think if we
come across people that are doing that,

435
00:32:04.160 --> 00:32:07.880
give them the congratulations and lift them
up and say, wow, you did

436
00:32:07.880 --> 00:32:14.039
this. You're yeah, yeah,
Alway speak for five different languages, and

437
00:32:14.079 --> 00:32:16.880
the other four are romance languages.
And I'm telling you it's hard to make

438
00:32:16.920 --> 00:32:22.440
yourself understood and another language. It
takes so so really quick. We're coming

439
00:32:22.480 --> 00:32:24.839
at the end of our of our
call, but I really want to get

440
00:32:25.079 --> 00:32:29.000
through more things out of you.
So one is I wanted you to speak

441
00:32:29.039 --> 00:32:31.400
in on this topic here of living
on your edge. So I had a

442
00:32:31.400 --> 00:32:36.119
great guest in my show a few
weeks ago named Gabrielle Kazan, and his

443
00:32:36.200 --> 00:32:38.440
whole thing is about helping men discover
their purpose. A great guest. He

444
00:32:38.599 --> 00:32:42.319
said something interesting. He said,
men are at their best when they live

445
00:32:42.359 --> 00:32:45.200
at their edge. But I think
that's true for women too. But we're

446
00:32:45.240 --> 00:32:47.480
literally reaching from the top of our
toes to our fingertips through what we strive

447
00:32:47.559 --> 00:32:52.279
for. And what I also know
through local therapy is we need that tension

448
00:32:52.279 --> 00:32:54.480
between who we are being today who
we're trying to come tomorrow. But what's

449
00:32:54.480 --> 00:32:58.240
your perspective on that matter? Are
women? Do women need edge? Too.

450
00:32:58.680 --> 00:33:01.599
Oh well, I think queen need
edge and everyone thrives in different ways.

451
00:33:02.160 --> 00:33:07.839
For me, I thrive in the
last minute challenge of like Okay,

452
00:33:07.880 --> 00:33:13.519
I gotta I'm gonna finish this,
and you know, not let perfection slow

453
00:33:13.559 --> 00:33:17.200
me down, but in that very
last minute push to be on right before

454
00:33:17.319 --> 00:33:22.680
going on, and it's like that
adrenaline rush. So everybody functions a little

455
00:33:22.680 --> 00:33:27.200
bit differently. But I think women
have the edge. They exhibit the edge

456
00:33:27.359 --> 00:33:30.480
all the time, and we all
can live in that way. It just

457
00:33:30.519 --> 00:33:35.000
depends on how we apply it.
Yeah, okay, awesome. Well I

458
00:33:35.039 --> 00:33:37.039
know for me, I definitely my
best friend I live in my edge for

459
00:33:37.119 --> 00:33:40.279
sure. Okay, So next thing
I want to get from you really quick

460
00:33:40.319 --> 00:33:45.359
is what delight you in the work
that you're doing. Well. I kind

461
00:33:45.359 --> 00:33:47.680
of alluded to it earlier, but
I think when I know if I made

462
00:33:47.680 --> 00:33:53.799
a difference for someone, it really
makes everything I do worthwhile. So even

463
00:33:53.839 --> 00:33:58.759
though it may be really hard in
the moment doing a startup, and all

464
00:33:58.759 --> 00:34:05.279
the things I helped one woman make
progress or get success or do a connection

465
00:34:05.319 --> 00:34:09.000
and introduction, alliance whatever, that
really delights me. And then I have

466
00:34:09.079 --> 00:34:15.440
to say the other thing is my
girls My two daughters are amazing and they

467
00:34:15.480 --> 00:34:20.599
inspire me every day to strive to
be better, to do my best because

468
00:34:20.599 --> 00:34:23.880
I want to make it something great
for them in the future. That's awesome.

469
00:34:24.000 --> 00:34:27.639
That's so awesome. Yeah. So
in other words, when you talk

470
00:34:27.679 --> 00:34:30.000
about what it is that you which
you appreciate what you're doing, you're mattering,

471
00:34:30.320 --> 00:34:32.960
right. People want to matter.
That's what we're up to here,

472
00:34:34.119 --> 00:34:37.239
right, So we've done it.
We've got through the show already. We're

473
00:34:37.280 --> 00:34:39.920
at the end saying about fifteen seconds, what would you like to leave listeners

474
00:34:39.920 --> 00:34:44.840
with today? I would love for
people to join Women's Equality Day if you

475
00:34:44.880 --> 00:34:47.039
go to event right, We're going
to have a great session on Women's Equality

476
00:34:47.119 --> 00:34:51.599
Day and visit Percy suite dot com
if you want to learn more about all

477
00:34:51.599 --> 00:34:53.960
the amazing women that are in our
community. Awesome, Natalie, thank you

478
00:34:54.000 --> 00:34:57.360
so much for joining me. You
were just a pleasure to have on.

479
00:34:57.400 --> 00:35:00.559
I so enjoyed getting to know you
and sharing one fell to be here.

480
00:35:00.599 --> 00:35:02.840
I'm so addored to be here.
Thank you. You're welcome. Let's enns

481
00:35:02.880 --> 00:35:06.480
viewer if you want to learn more
about Natalie Bennemu and what she's up to

482
00:35:06.599 --> 00:35:10.679
at her power to elites visit that
website. It's her Power too dot com.

483
00:35:10.719 --> 00:35:16.719
So it's h R pow Er then
number two dot com. And thanks

484
00:35:16.760 --> 00:35:21.239
again to our partnering sponsor work Proud, which helps companies build a platform where

485
00:35:21.239 --> 00:35:24.239
your workforce receives meaningful feedback and thanks
for their work from people across your company.

486
00:35:24.719 --> 00:35:28.639
Last week giving us the live show
you can always catch it recorded podcast,

487
00:35:28.800 --> 00:35:31.159
we were on your Scott Warwick talking
about the importance of the five skills

488
00:35:31.159 --> 00:35:37.079
he teaches as an employment attorney and
HR professional to learn tolerance and diversity inclusion

489
00:35:37.119 --> 00:35:40.280
initiatives. Next week will be on
the air with Deborah Westfall talking about her

490
00:35:40.320 --> 00:35:45.440
new book, Convergence, Technology,
Business and the human centric Future. See

491
00:35:45.440 --> 00:35:46.559
you're there. Remember that works at
least a third of our life, So

492
00:35:46.719 --> 00:35:55.840
let's work on Purpose. We hope
you've enjoyed this week's program. Be sure

493
00:35:55.880 --> 00:36:00.719
to tune into Working on Purpose featuring
your host, doctor Elise Cortez, each

494
00:36:00.760 --> 00:36:06.840
week on the Voice America Empowerment Channel. Together, we'll create a world where

495
00:36:06.920 --> 00:36:14.440
business operates conscientiously, leadership inspires impassioned
performance, and employees are fulfilled in work

496
00:36:14.480 --> 00:36:19.480
that provides the meaning and purpose They
crave, see you there. Let's work

497
00:36:19.559 --> 00:36:20.199
on purpose.