SanityDesk: Behold the Possibility of a Better Digital World

WEBVTT

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, Doctor Elise Cortez. Welcome

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back to the Working of Purpose program
as you joined again this week. If

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you don't know me, I'm doctor
Elise Cortez. Joining you live from Dallas,

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That's my home base. I'm a
management consultant specializing in meaning and purpose,

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organizational logo therapist, inspirational speaker,
social scientist, and author. I

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help companies discover and articulate their purpose
and thrown through their culture and operations.

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I work with organizations to develop inspirational
leaders who create cultures where people actually want

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to come to work and do their
best. And I provide programs like the

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Grab Your Gusto that enable individual team
members to discover and unleash their passion and

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purpose at work to catalyze fulfillment,
engagement, and productivity. Learn more about

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me and how we can work together
at Elis Cortes dot com or Gusto dsnow

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dot com. Let me think,
my partner and sponsor Work Proud, we

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are a perfect collaboration. Everyone wants
to know they matter and that the work

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they do is meaningful and appreciated.
Work Proud helps companies do adjust that through

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their mobile platform that is built to
encourage employees to share stories and recognize each

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other's contribution. Work Proud empowers hr
and business leaders to help create company cultures

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where all employees are inspired to feel
proud of their work and proud of their

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company. Learn more about Workproud in
a recent study they've commissioned about pride and

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work at workproud dot com. Forward
slash doctor Elis Cortez. Click on download

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the work Proud study to get your
actual copied with us. Today is Samuel

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Cook. He is the founder,
chief product architect, strategist and storytelling marketer

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of Sanitydesk Business Operating Network, a
full stack software solution for experts and small

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service businesses to launch and manage their
businesses online. We'll be talking about his

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vision for a better digital world and
the culture he's designed at Sanity Desk.

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Also in talking about how his studies
have informed his work and his culture,

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and also what he's done from being
in the military and how that brings to

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bear in the culture he's creating there
at the company. He joins us today

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from Los Angeles, although he glevants
across the globe. Samuel, welcome to

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working on Purpose. Thank you,
Lisa, and it's great to be here

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with you and your audience. It
is and you know we enjoy a wonderful

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global audience. And let's just start
this conversation by talking about someone we both

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have in common and thank her for
bringing us together. And that would be

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Elie Tahar of Conscious Trader. She's
in New Zealand. I picked her up

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in the pandemic sometime last year.
It would became great, great friends.

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She's sent me several people to the
show, and she said, you got

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to talk to Samuel Cook. This
guy is up to something all over the

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place. You got to him on
the show. So Ellie, thanks again

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for bringing me a fantastic guest.
Well, thank you also, Ela.

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I'm privileged to connect with people all
over the world through our work and looking

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forward to diving in. You know, there's a million places we could start,

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Samuel, but let's just start quickly
here first. The very fact that

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you went to West Point is just
so impressive in and of itself. I

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know that was years ago, but
would you start by telling us kind of

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the journey of why did you go
that route? Why the military route,

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why West Point? What was that
about for you? Well? I was

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born in Belfast, Northern Ireland.
I was the third of five children.

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My father was a history teacher,
and this was something that as three out

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of five you have to learn how
to get enough attention, enough attention for

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food and precious resources and a family, regular middle class family growing up in

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a not so well off society as
Belfast was at that time. And I

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learned very early that if I talked
about history. I think my grandfather was

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visiting during the Falklands War, which
I was about four years old at the

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time. I started commenting on the
news and my grandfather, who used to

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like to turn off his hearing aid
was was saying to my father, you

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know, this one's a little bit
intelligent. You might want to pay attention

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to him. So I think at
that point my dad, who would pass

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off child raising to my mom,
would speak to us once we had something

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intelligent to say. So I grew
up studying history at the feet of my

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father, was a history teacher,
read a lot of Winston Churchill and probably

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my favorite historical figure growing up.
And when I moved to the the US

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at ten years old, I dragged
my parents out to see all the Civil

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War battlefields. So and I think
at the age of sixteen or seventeen,

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I realized West Point still existed.
It wasn't just some history book artifact.

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And remember my brother telling me,
you know, that's where the best,

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most talented young people go, and
I got curious by it. I had

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just lost the Louisiana trump at competition
and I was an avid trumpet player going

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up a musician. I thought I
wanted a change of scenery. So I

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applied for West Point and focused a
year of my life just getting ready for

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that application and got in. And
I was from Louisiana, which there weren't

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as many strong applicants from that state
because they try and keep it geographically balanced

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as many other states. But I
got in and really had an amazing experience

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there actually in terms of the people
I met, the education, the mentors

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and things like that. But that
was before nine to eleven happened. I

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graduated in May of twenty or two
thousand, so it was different, I

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think, more innocent times to join
the army at that point. Now,

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what did you want to do with
your career in the army? You know

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at that point, I don't think. I don't think I knew when I

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went there what I wanted to do. I think one of the most important

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decisions when you go to West Point, because the first year is really hard,

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is not why did you go there? But why did you stay?

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Why did you Why did you stick
it out? And I think I stuck

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it out because I had this inkling
that I was studying history at the greatest

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institution in the country to study history, taught by people who'd made history.

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And one of the mottos at West
Point was, you know, the history

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that we teach is was made by
the people we taught. And I remember

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that famous poster as I was walking
around the history department. So I fell

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in love with history, which I
always was as a child. But I

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confirmed despite physics and math teachers wanting
me to join. I was very talented

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at mathematics like my older brother,
I decided to study history, which was

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an amazing choice. So I think
I really stayed there to study history.

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And I also had this sense going
to West Point that in some small way

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I was fascinated by the opportunity to
be part of history a little bit.

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And little did I know what that
would mean when I graduated, But that

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was always, I think, just
a desire to in some small way participate

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in shaping our society and our future. I'm going to come back to something

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that I find very interesting that I
connect in terms of dots with your with

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your history learning as well as teaching. But before we do that, I

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do want to learn a little bit
about the tours that you had, because

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I know those tours for you are
have left some understandably indelible impressions on you

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and giving you experiences and helped you
understand yourself in the world because of them.

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So share a bit about those experiences
of serving and what you learned to

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what they taught you. Well.
The first tour I was in Iraq.

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I was serving in two thousand and
five and six in South Baghdad, and

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I was part of the third Armored
Cavalry Regiment, and my commander at the

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time was someone who's been in the
news quite a bit recently with the fall

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of Afghanistan. He's been a frequent
TV commentator, Lieutenant General har McMaster,

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who was the National Security Advisor under
President Trump before he left under a bit

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of pressure. There was a fire
McMaster campaign that he talks about in his

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book Battlegrounds. But he was he
was very loyal, not he was a

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very loyal I think, public servant
until the end. Tried to stay as

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as much out of politics as he
could. But when I served under him

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in Iraq, he had been a
very famous call for commander won the Silver

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Star for bravery for what his unit
had done. So I was literally writing

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into Iraq with the military history legend
and he'd written a famous book on the

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Vietnam War. He was a legendary
commander, and I'd served under him in

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Germany in two thousand and one.
When September eleventh happened, he was my

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commander. You know, we were
preparing for the possibility of getting on a

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train and going toward any time.
At that point, and when I went

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to Iraq with him, I went
to South Baghdad and that was very challenging.

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It was it was known as the
Triangle of Death. And I was

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a and S five civil governance officer
for the third Squadron, and initially it

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wasn't that it was a bit quiet
at the beginning because we'd made a lot

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of arrest when we went in there, but this was right after the Battle

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of Fallujah, and our our squadron
suffered a lot of casualties. In fact,

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my vehicle or one of my patrols
that I was on, got hit

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a bomb destroyed one of the vehicles
right next to me, and there was

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an interpreter that we had who was
wounded, and it was it was a

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bit traumatic, and I understood that
point what it meant to be to feel

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guilty, right, I was the
commander of that patrol and someone had gotten

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injured because of a decision I'd made, and for good or for bad,

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I was responsible. And I couldn't
imagine at that point the pressure you would

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feel as a commander when you had
soldiers potentially dying under you, which that

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had very very nearly happened to me
on that patrol and then we had a

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lot of casualties. I think we
lost thirteen soldiers in fifty five days at

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one point. Yeah, And I
didn't even know these soldiers at the time,

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and but I was impacted by it. I think we all were.

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And I remember being quite emotional some
of the memorial services, and there's all

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kinds of emotions, anger, the
desire to do something about it. And

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I saw at that point how long
these wars would take, because soldiers get

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angry when they lose comrades and they
want to go out and you know,

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direct that energy and that emotion into
something that they've used productive, which might

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feel productive, but maybe it's not
in terms of you know, cycles of

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violence take a while to unwind themselves, if ever. And I remember my

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second tour. At the end of
my second tour, my commander called me

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into the office and he said,
hey, you know, he said,

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rowdy m and one of one of
the commanders was killed and he explained to

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me what had happened. I remember
walking out of the office and I thought

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back to myself, I said,
why am I not feeling this or crying

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or getting emotional about it compared to
my last tour. I was crying over

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people that I didn't know who were
in our unit, who we lost.

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And I remember just realizing that I'd
figured out how to numb, you know,

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or to uh, let's let's say, paper over or concrete you know,

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drip. You know. It's like
you've got a pothole on the road

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and you just put some more concrete
over it. So I'd figured out how

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to just deal with emotions by stuffing
them, I guess. And that's that's

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what I think in the military you
do. I think that's what people do

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in business and in life in general. I don't think that's unique to the

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military, but we were very good
at it. And I remember we'd go

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to these memorial services and everyone would
wear sunglasses even though it was almost dark.

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It wasn't really for the sun.
It was so that people could,

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you know, hide their emotions behind
the sunglasses. And I remember soldiers would

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go to to hug each other after
they'd saluted the dog tags of famous photos

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of saluting dog tags and and and
then they'd slap each other in the back

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really hard because that made it less
let's call it, you know, less

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less feminine or not not so masculine
to slap each other on the back,

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and there were these very loud claps
on the back during this memorial service with

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you know, beautiful music and kind
of some somber moments. So I think

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that was my It was a very
sad period. I was in charge of

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writing the letters back to the families
for General McMaster and Colonel McMaster at the

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time, and you know, i'd
get stuff wrong and there'd be something so

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he'd get quite emotional over mistakes and
the letters, but really he was just

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emotional over hit the responsibility he felt
as a commander. So I went back

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my second tour at having observed that
and basically been a part of all the

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casualty notification processes, visiting soldiers in
hospital, writing letters to families, to

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children of the families. I was
quite intent on not experience in that,

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and I remember training my soldiers quite
relentlessly, probably a bit ruthlessly before the

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second tour, just to try not
to experience that. And luckily, in

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the second tour we didn't. My
unit at least didn't have casualties, although

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I lost two fellow commanders who I
knew quite well, who were peers of

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mine, but then there was other
things that happened in the second tour in

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terms of you know, fighting on
I was in charge of combat troops that

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we had some fights with some enemy
fighters that we killed, and that has

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a different, I think, kind
of impact which I didn't really process for

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a long time. I didn't really
understand how that affected me and the soldiers

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involved in that, because we just
tried to dehumanize the enemy a bit because

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it made it easier to do that. So so yeah, I think every

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soldier who's been the war suffers from
three things. One is, you know,

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survivor's guilts getting out of a vehicle
right before someone else is killed,

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as as it happens happened to me
in the first tour. And then you

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know, the second tour, more
like moral injury from from killing and seeing

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that that when you do it,
it almost doesn't feel abnormal. It feels

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like you were trained to do it, so you do it quite naturally,

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and then that that kind of scares
you, and then you just forget that

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that's you know, and you just
think, well, this is part of

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me now. So and then I
think the final thing soldiers suffer from.

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And I didn't understand this for a
long time. Even those who don't see

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action didn't come close to getting killed
or had to had to kill people.

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I think was was really loss of
connection. I don't think you'll ever be

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in an experience in your life where
you feel more connected to a group of

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other people that you can trust them. It's certainly not that way in business.

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There's no such loyalty in business.
There are some in some really good

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companies, but you don't need that
amount of loyalty and extreme trust in business.

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Although I think that helps in business, it's just not as necessary for

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success as in the military. So
those were kind of the three things I

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process. But I think it took
me about thirteen years after I got back

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to kind of understand all that.
Wow. Okay, so hold your thoughts

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there, Samuel, because I want
to let the listeners and viewers just kind

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of stink all that in and let's
grab our first break. I'm doctor Elie's

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Cortez. We don't here with Samuel
Cook. He's the founder of Sanity Desk.

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We've been talking about about some of
his really formative experiences that have helped

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set the stage for some of the
things that he does today, and his

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perspective on the matter. Stay with
the after the record billed into some of

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his perspective on what's necessary in these
digital times in a new way forward see

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right back. Doctor Release Cortez is
a management consultant specializing in meaning and purpose

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and inspirational speaker and author. She
helps companies visioneer for greater purpose among stakeholders

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and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite a lease to

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speak to your organization, please visit
her at Leise Cortez dot com. Let's

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talk about how to get your employees
working on purpose. This is working on

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Purpose with doctor Relise Cortez. To
reach our program today or open a conversation

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00:16:49.840 --> 00:16:56.919
with Elise, send an email to
Elise ali Se at Elise Cortez dot com.

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00:16:56.960 --> 00:17:03.240
Now back to working on Purpose.
Thanks for staying with us, and

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welcome back to the program. If
you haven't heard me talk about this before,

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I would like to invite you to
check out my book Purpose Ignited.

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How Inspiring leaders do unite passion and
all they Cause. It's now on Amazon.

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I wrote that book to awaken the
readers to their passion and their purpose

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and then to inspire them to become
inspirational leaders that actually lead their team to

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greatness and actually want to come to
work. And the content from that book

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is what I use as a basis
for my Violent Inspired Leadership program and to

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00:17:26.359 --> 00:17:30.319
grab your Gusto program if you're just
joining the program today. My guest is

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Samuel Cook. He's the founder,
chief product architect, strategist, and storytelling

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marketer. Ob Snity Desk Business Operating
Network, a full stack software solution for

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experts and small small services businesses.
Excuse me, a small stack, full

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00:17:44.880 --> 00:17:48.400
stack software solution for experts and small
service businesses to launch and manage their businesses

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online supportant to get that right?
Judges a day from Los Angeles, California.

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I'm your host at least Cortez.
So you were sharing with us before

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the break, then I wanted to
give of our listeners and viewers a chance

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to see that in sim because what
you went through was so intense and most

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of us who have never had that
opportunity to serve, I have no idea

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what that feels like and what that
does to a person. And then the

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other thing that I want to talk
about while we're in that camp, is

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you also told me that you lost
your brother. Experiences together have really helped

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instill in you this steadfast determination to
do the things that you really want and

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to be riveted on those. So
what happened with your brother. Well,

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So when I got back from Iraq
in two thousand and eight, and I

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think from two thousand and eight to
ten, I was living in New York

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City. I started to our company. I was going to graduate school,

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and I made this promise to myself
at that point that, you know,

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I'd just gotten back from Iraq.
I as in New York City by myself,

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studying at m MIU, totally disconnected
from the army, but still in

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the army getting paid. And I
just made this promise to myself that hey,

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I'm I'm gonna, you know,
do what I want to do in

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life and not delay it. And
that's when I started a business while I

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was in New York City, and
it was a tour company. And I

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did the tour company for a while, and I realized that I was fascinated

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by and obsessed with the Internet marketing
side of the business rather than the tour

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company. So I ended up transitioning
to running a digital marketing agency. And

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at the time, my brother was
living at home and he was studying music.

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He was trying to be a composer. And I think what James suffered

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from was this sense of doubt about
whether or not he was on purpose right

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he was, was he studying music, was at his purpose in life?

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And he thought it was. He
was putting a lot of pressure on himself

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to get it right, and he
ended up struggling with I think since he

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was eighteen, he'd been put on
some kind of antidepressants and was struggling with

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you getting the chemistry right of different
d because one would make you sleepy and

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then you need some some drugs to
wake you up. And he was just

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on this cocktail of mental health drugs
for since he was eighteen, and and

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me and my sister always felt like
he was just not himself and it was

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very frustrating for the family to see
you going to this drug and then it

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would it would not be that effective
for a while. And I think,

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I think this is kind of epidemic
and society. I've I've done a lot

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of explanation on my own in terms
of my own mental health. I think

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we all have traumas, not just
from the military, but from any area

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of life. You know. I
think my brother's passing was more traumatic to

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me than maybe the military stuff.
But but at that point, you know,

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I remember seeing him when I'd started
my tour company. He needed something

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or not my tour company, my
marketing agency. He needs something to do.

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And he'd I was doing the first
work for my agency as an un

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paid employee to him to the social
media posts, and he got all very

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excited because he felt like he was
doing something worthwhile and he was contributing to,

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you know, business that I was
starting and was probably what I was

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going to leave the army to do. And he, you know, read

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a lot while he was at home
with my parents. He would study all

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kinds of obscure texts and books.
And I remember talking to him and I

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thought, man, you know,
sometimes he was just on some manic it's

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almost probably like psychedelic type effects from
some of these these drugs, and he

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would say some stuff that I just
couldn't believe it, and I was like,

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wait, I thought this was my
little brother, who wasn't that smart,

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and but he was. He was
really I think I think when you

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get into music and composition, you
reach into some other sphere where it's it's

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you have so much connection to this
emotional sphere of the world that that that

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it can be quite painful. So
he he was on uh, some mental

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health drugs that started to not work. They put him on a new regiment.

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He got high for a while on
it, and then and then he

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just went downhill. And I remember
visiting him at home and and just I

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had this weird sense when I looked
at him on the way out the door,

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like he's not well. Uh.
And then you know, three weeks

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later, they, you know,
my parents called me and said, you

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know, James James passed away in
the way to the hospital. His heart

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stopped. And it wasn't a heart
attack, it was just it was something

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strange, and and I was pretty
upset. Obviously, I felt like,

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you know, the mental health big
farm industry has not served us well.

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I think I didn't for a while. I wanted to pursue, uh,

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some kind of suit or legal stuff, and I just realized that, you

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know, that's not going to bring
him back, and it's it's put put

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the family through a lot of stuff. So I just I was leaving the

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Army at the time, so I
was kind of mourning the end of my

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army career. I was starting my
agency. I just broke off a marriage

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that was going to happen a month
before my brother passed, and that's actually

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why I saw my brother right before
I left. I was just it was

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tough years twenty thirteen, and I
think the trauma of those three things,

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you know, mourning the end of
your identity as an army officer, mourning

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your brother's passing, and mourning a
relationship that didn't work was kind of It

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was tough, and I remember I
was so happy to be finally leaving the

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Army because I'd done what I wanted
to do in the Army, and I

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felt like digital media was the future
for me. But then, you know,

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these things had happened, and I
was very aware of the trauma from

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those things, and I was very
aware that I was also carrying forward for

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my brother. You know. One
of the things General McMaster used to say

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when at the memorial service, and
I remember the speeches he would write and

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I'd help him edit the letters,
and he said, you know, let

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us live a life that you know, will make their sacrifice and in vain,

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you know, for the freedoms they
fought to preserve. And I felt

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the same way about my brother,
which was I think for a long time

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I felt that, you know,
there's always survivor's guilt you go through where

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I thought maybe me getting him excited
about the opportunity helped to curate his mental

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health, and I think for a
long time I held onto that. But

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then my mother told me, she
said, you know, he was not

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well for a while. You know, the year before, we didn't really

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00:24:27.119 --> 00:24:30.720
tell you what we were going through
caring for him. And I got this

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00:24:30.759 --> 00:24:36.599
new perspective, which was maybe he
had and I remember working with a coach

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to work through this, I think
three or four years later, he said,

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maybe he just had that one final
kind of revelation, Hey, Sam's

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00:24:44.359 --> 00:24:48.279
got this, or you know,
he's going to do something with what he

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was passionate about in the world.
And James was passionate about art and people

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00:24:52.960 --> 00:24:56.400
doing you know, great beautiful things
in the world through music, through great

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literature and stuff like that. So
I was just, you know, passionate

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about helping that community with my agency
and now with our software and this kind

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of creator teacher class, you know, where my both my parents are teachers

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and helping people who educate others and
create beautiful things in the world and to

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go forward. So I've got this
new kind of perspective that you know,

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he was just happy at that point
and he was able to kind of kind

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of move on. And I think
in all these things it's how you,

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how you frame it and how you
You can't change what happened. I can't

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00:25:32.720 --> 00:25:34.720
change the fact that he passed.
I can't change what happened in Iraq,

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but you can you can make the
story productive, right in terms of how

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you how you view that event in
your life, and that's that's all you

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can do. So for James,
my cause will always be and you know,

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personally what I worked through in Iraq
and seeing from other veterans, it's

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going to be you know, mental
health as as a charitable thing that I'm

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always interested in. And then that
makes what happened to him, you know,

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his early passing worthwhile, right,
And how do you make any event

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that is not you know, pleasants
are painful in your life worthwhile? And

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I think that's a decision rather than
something you just have to accept. The

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local therapy tells us, which I'm
a logo therapist tells us, that's exactly

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right. So we get to choose
our interpretation of that event. So then

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now that makes me want to come
to the place where we take and sort

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of weave together this idea that you
know here, you've you've had a couple

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of tours, you were in Iraq, you went on later to teach Ukrainian

366
00:26:38.720 --> 00:26:44.359
and Russian history, and you actually
because I think it's quite interesting how you

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talk about how those experiences in your
study of history has taught you so many

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lessons. And one of the things
that Ellie told me that was interesting about

369
00:26:52.880 --> 00:26:57.160
what you've stitched together there is she
says historical data moves like a pendulum from

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a me cycle to a we cycle, and that you can speak to that.

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00:27:00.559 --> 00:27:06.400
So would you share more about how
those are connected. Yeah. So

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there's a great book called Generations by
Strauss and How, which were some some

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00:27:11.200 --> 00:27:18.640
famous historians that or researchers that studied
how how you know we move in eighty

374
00:27:18.720 --> 00:27:26.359
year cycles in history and in Michael
Drew and Roy H. Williams created a

375
00:27:26.480 --> 00:27:30.599
much more slim down version of this
book for business owners and marketers to help

376
00:27:32.319 --> 00:27:38.720
understand this kind of historical current that
every forty years things change and the pendulum

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00:27:38.799 --> 00:27:41.759
goes back and forth. And right
now we are at the height of what

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00:27:41.920 --> 00:27:48.319
is called a recycle, where the
collective is what's important. And this cycle

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started in two thousand and it gave
rise to the era of social media,

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and only social media sites could have
been born during this period of time and

381
00:28:00.960 --> 00:28:03.680
become the biggest companies because everyone was
so trusting at the beginning of this era,

382
00:28:03.799 --> 00:28:08.960
you know, social media, the
Obama political movement, and things are

383
00:28:10.039 --> 00:28:11.799
kind of idealistic at the beginning of
this thing, at these movements, but

384
00:28:11.839 --> 00:28:17.319
then they start to reach the heights
where things get dangerous and bad and a

385
00:28:17.319 --> 00:28:22.119
little bit over the top. And
eighty years before twenty twenty was nineteen forty

386
00:28:22.359 --> 00:28:29.279
and the height of the last recycle, which started in the twenties and reached

387
00:28:29.319 --> 00:28:34.640
it's it's it's zenith in nineteen forty
was you know, gave rise to fascism.

388
00:28:36.119 --> 00:28:40.559
Uh, you know, national socialists
in Germany and the movement in Japan

389
00:28:40.720 --> 00:28:45.240
and World War came out of that. So, you know, extreme tribalism

390
00:28:45.319 --> 00:28:51.440
us against them kind of mentality created
a huge crisis in the world, and

391
00:28:51.480 --> 00:28:53.240
we don't know yet what's going to
happen in this period. Twenty twenty I

392
00:28:53.240 --> 00:28:57.880
think started out this decade very interesting, right, and who knows where history

393
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is going to lead us, But
knowing that what happened before every six you

394
00:29:03.759 --> 00:29:07.039
know, in eighty years before World
War Two you have the Civil War,

395
00:29:07.839 --> 00:29:11.079
and then eighty years before that,
you have the Revolutionary War in American history,

396
00:29:11.480 --> 00:29:15.240
And knowing that and looking at those
trends, you can start to see

397
00:29:15.279 --> 00:29:18.119
the currents of the ocean a bit
more clearly and kind of get up on

398
00:29:18.160 --> 00:29:22.599
the top of the ship and look
out over the horizon and know that where

399
00:29:22.640 --> 00:29:30.240
we're heading right now is when social
media launched, and Facebook launched, and

400
00:29:30.400 --> 00:29:33.319
Google and all these platforms. They
created a whole new world, kind of

401
00:29:33.319 --> 00:29:38.599
like the Discovery of the New World
in the fourteen fifteenth century or fifteen sixteenth

402
00:29:38.599 --> 00:29:42.359
century, and they made their own
rules, just like the Spanish concase.

403
00:29:42.480 --> 00:29:45.920
Radors came to the new world and
made their own rules, and it was

404
00:29:45.960 --> 00:29:49.039
sometimes very brutal to be on the
other end of those rules. And they

405
00:29:49.079 --> 00:29:52.640
took a bunch of gold, and
they brought in a bunch of slaves and

406
00:29:52.720 --> 00:29:56.240
mine. You know, they created
a whole ecosystem and economy with slaves and

407
00:29:56.279 --> 00:29:57.759
all kinds of things that we look
back on and say, that's not a

408
00:29:57.839 --> 00:30:00.039
very good way to do things.
You know, they brought germs over the

409
00:30:00.079 --> 00:30:03.799
world and ninety percent of the native
populations dead within a hundred years. I

410
00:30:03.799 --> 00:30:08.599
mean, extremely kind of law of
the jungle type stuff. And what happened

411
00:30:08.680 --> 00:30:12.519
in two thousand was the exact same
thing that happened with the discovery of the

412
00:30:12.559 --> 00:30:18.160
New world. Was we created this
new world called cyberspace, and Facebook came

413
00:30:18.200 --> 00:30:19.920
in and Google came in, and
they said, hey, we're going to

414
00:30:19.960 --> 00:30:25.599
create this new asset class which is
called your data. But you don't have

415
00:30:25.680 --> 00:30:29.559
any say in what your data is
worth. You don't have any knowledge of

416
00:30:29.559 --> 00:30:33.920
what it's worth, because we're the
high priests of this data economy and you

417
00:30:33.960 --> 00:30:37.839
guys are just sitting here in this
little religion or church that we've created,

418
00:30:37.759 --> 00:30:44.119
and you have to contribute to this
economy, and if you don't, you're

419
00:30:44.160 --> 00:30:47.519
a digital caveman. You know,
like my older brother who doesn't sign up

420
00:30:47.519 --> 00:30:49.559
for Facebook because there's no option for
him to say what he wants to share,

421
00:30:49.559 --> 00:30:52.640
what he doesn't want to share.
He's just not connected to the rest

422
00:30:52.640 --> 00:30:56.839
of the world. On Facebook,
the same thing on Google. On YouTube,

423
00:30:56.319 --> 00:30:59.720
they know all of your search history. They're serving you videos that are

424
00:30:59.720 --> 00:31:03.319
going to keep you on the platform. And in this data economy, the

425
00:31:03.400 --> 00:31:10.079
only currency that's valuable is your time. And the logical conclusion of these big

426
00:31:10.160 --> 00:31:15.880
data companies for their shareholder value is
fundamentally opposed to your mental health online,

427
00:31:15.920 --> 00:31:18.960
which is the more time you spend
on their platform, the better for their

428
00:31:18.960 --> 00:31:22.359
share price. I think we all
know from studies at the more time you

429
00:31:22.400 --> 00:31:27.319
spend on Facebook and Instagram, from
movies like The Social Dilemma and other things.

430
00:31:27.720 --> 00:31:32.279
And now they're talking about some other
I don't know, metasphere, metaverse,

431
00:31:32.319 --> 00:31:34.480
whatever the heck they're calling it,
where they just want to dominate your

432
00:31:34.519 --> 00:31:40.799
life through you know, monopolizing your
tension and serving you adds in the way

433
00:31:40.839 --> 00:31:41.960
that they want to serve them,
not in the way that best serves you.

434
00:31:42.960 --> 00:31:45.559
That's starting to cause some real problems. And I think we saw that

435
00:31:45.720 --> 00:31:49.160
in twenty sixteen, and we saw
that again in twenty twenty, and I

436
00:31:49.160 --> 00:31:52.640
don't think it's going to get any
better. And the only way I think

437
00:31:52.640 --> 00:31:56.680
it's going to get better is if
one of two things happens is the big

438
00:31:56.720 --> 00:32:02.000
tech companies understand their negations to the
societies from which they derive their wealth,

439
00:32:02.759 --> 00:32:07.079
and they, you know, adopt
this idea of conscious capitalism, which you're

440
00:32:07.119 --> 00:32:12.039
not just serving shareholders, You're serving
you know, the constituent class of your

441
00:32:12.079 --> 00:32:15.400
customers. You know your users,
not just the businesses who buy ads,

442
00:32:15.440 --> 00:32:20.640
but the end users who create the
value which is the data. And you

443
00:32:20.680 --> 00:32:23.759
know your communities, the different countries
that you're part of, where atrocities and

444
00:32:23.839 --> 00:32:29.519
even many genocides have been committed due
to social media tools, and you take

445
00:32:29.559 --> 00:32:32.400
some kind of responsibility to everyone that
is affected by You're not just the shareholders

446
00:32:32.440 --> 00:32:37.000
which want you to create a maximum
amount of value. And I think what's

447
00:32:37.000 --> 00:32:39.559
going to happen in this scenario.
And Jaron Lanier talks about this and who

448
00:32:39.559 --> 00:32:45.640
owns the future? Shoshana Zubov talks
about this in the Surveillance her book on

449
00:32:45.680 --> 00:32:50.640
surveillance Capitalism is either government or society
needs to come in and regulate these big

450
00:32:50.680 --> 00:32:52.920
tech companies. And I think that
you're seeing that in the European Union where

451
00:32:52.960 --> 00:32:58.799
they're getting you know, they're they're
too big to ignore, and they're starting

452
00:32:58.799 --> 00:33:01.480
to fight back against tech companies in
the American government starting to get there.

453
00:33:04.319 --> 00:33:07.440
And you have kind of three worlds
emerging. As a historian, you have

454
00:33:07.480 --> 00:33:13.240
Americans where companies are the biggest spies
in the world and the government may or

455
00:33:13.240 --> 00:33:15.200
may not have a relationship with those
companies. I don't know, but you

456
00:33:15.240 --> 00:33:20.359
know, there's some suspicions that,
you know, the CIA potentially has backdoors

457
00:33:20.359 --> 00:33:22.599
and all these big tech companies.
Then you have China, where the government

458
00:33:22.640 --> 00:33:27.119
just straight up everyone knows it owns
everything, owns all of your data.

459
00:33:27.160 --> 00:33:30.359
They've created a surveillance state and it's
it's just that's the rules of the road

460
00:33:30.359 --> 00:33:32.839
in China, and they've kind of
accepted that, and they've created this kind

461
00:33:32.839 --> 00:33:37.319
of great Wall of China. And
then you have this kind of weird middle

462
00:33:37.359 --> 00:33:42.680
and Europe of all places, where
Europeans they're big enough and wealthy enough to

463
00:33:42.720 --> 00:33:45.480
fight back against big tech if they
get their act together. The government in

464
00:33:45.519 --> 00:33:50.559
Europe is pouring in a bunch of
money to invest into tech companies to create

465
00:33:50.640 --> 00:33:57.119
their own tech ecosystem that really really
respects data. And I think the future

466
00:33:57.160 --> 00:34:00.839
of the Internet as as it comes
to digital freedom. And this is ironic

467
00:34:00.839 --> 00:34:04.759
because I live in Kiev, in
Ukraine, which is where all the peasants

468
00:34:04.799 --> 00:34:07.480
from the Russian you know, you
know, Russian serfs. And I talk

469
00:34:07.519 --> 00:34:12.960
about this in a video that I'm
going to share with you also history video.

470
00:34:14.400 --> 00:34:19.440
When we're like on Facebook, we're
just like Russian serfs in eighteen you

471
00:34:19.480 --> 00:34:22.360
know, in the in the early
nineteenth century, where you have no property

472
00:34:22.480 --> 00:34:25.400
rights, right, you have this
digital piece of real estate which is your

473
00:34:25.400 --> 00:34:30.280
profile online. You have value that
you create for the ecosystem, and all

474
00:34:30.280 --> 00:34:34.199
of it's given away, packaged and
sold to advertisers, and then they use

475
00:34:34.239 --> 00:34:37.239
that to manipulate your activities, political
buying, buying cycle and all that kind

476
00:34:37.239 --> 00:34:42.039
of stuff. You have no property
rights. You don't own any of the

477
00:34:42.079 --> 00:34:45.079
wealth that you're creating for these tech
oligarchs and tech giants, and they can

478
00:34:45.159 --> 00:34:47.360
kick you off the platform at any
time. I got locked out of my

479
00:34:47.400 --> 00:34:52.000
Facebook account for thirty days when I
was traveling because I forgot to have my

480
00:34:52.079 --> 00:34:57.639
old Polish phone number for text message
certifications. I felt like, you know,

481
00:34:57.679 --> 00:35:00.519
business deals stop, personal conversations,
everything stopped. My mom couldn't wish

482
00:35:00.559 --> 00:35:05.400
me happy birthday on my birthday,
which she loves to do. And I

483
00:35:05.440 --> 00:35:07.320
had no recourse, no court of
appeal, nothing. It was just,

484
00:35:08.159 --> 00:35:14.559
hey, you're just a little surf
on our plantation, our digital plantation.

485
00:35:14.639 --> 00:35:21.280
And I think that that conceit,
that extreme disdain for the end user by

486
00:35:21.320 --> 00:35:23.639
big tech is unsustainable. And I
think the future is going to be created

487
00:35:23.639 --> 00:35:29.000
by companies that view their users in
a different way and view the data that

488
00:35:29.039 --> 00:35:31.719
they collect from those users in a
much better way in terms of privacy if

489
00:35:31.760 --> 00:35:35.800
they resell that data, giving some
of that value to the users you created.

490
00:35:36.360 --> 00:35:37.239
Okay, awesome, and on that. Now we've got to grab our

491
00:35:37.280 --> 00:35:40.719
last breakcare that'll give us something else
with you on amazing what you're pulling up

492
00:35:40.719 --> 00:35:45.320
here, Samuel. So we've been
in the air with Samuel Cook. He

493
00:35:45.519 --> 00:35:47.639
is the founder of Sanity Desk.
We've been talking a bit now about how

494
00:35:47.679 --> 00:35:52.559
he's developed his perspective about data and
technology. After Breaker is going to get

495
00:35:52.559 --> 00:35:55.800
more into his perspective on how to
create a better digital world. Stay with

496
00:35:55.880 --> 00:36:00.920
us, He'll be right back.
Doctor Release Cortez is a man consultant specializing

497
00:36:00.920 --> 00:36:07.360
in meaning and purpose and inspirational speaker
and author. She helps companies visioneer for

498
00:36:07.440 --> 00:36:14.559
greater purpose among stakeholders and develop purpose
inspired leadership and meaning infused cultures that elevate

499
00:36:14.639 --> 00:36:20.159
fulfillment, performance, and commitment within
the workforce. To learn more or to

500
00:36:20.199 --> 00:36:23.519
invite a lease to speak to your
organization, please visit her at Elise Cortez

501
00:36:23.559 --> 00:36:28.719
dot com. Let's talk about how
to get your employees working on purpose.

502
00:36:35.880 --> 00:36:39.559
This is Working on Purpose with doctor
Elise Cortez. To reach our program today

503
00:36:39.679 --> 00:36:45.559
or open a conversation with Elise,
send an email to Elise ali Se at

504
00:36:45.559 --> 00:36:53.280
Elise Cortez dot com. Now back
to working on Purpose. Thanks for staning

505
00:36:53.320 --> 00:36:57.159
with us, and welcome back to
working on Purpose. I want to charge

506
00:36:57.320 --> 00:37:00.119
with you some other news. I've
talked about my first book on the at

507
00:37:00.119 --> 00:37:02.119
the beginning of this, I want
to share with you that today I have

508
00:37:02.239 --> 00:37:06.599
my second book coming out. It's
actually now an Amazon It's called Passionately Striving

509
00:37:06.639 --> 00:37:08.519
and Why. And I'm doing the
book launch board here in Dallas here in

510
00:37:08.519 --> 00:37:12.199
a couple of days. But what
I'm so excited about is I'm so proud

511
00:37:12.239 --> 00:37:15.639
of this thing I could bust started
two years ago where I went out and

512
00:37:15.639 --> 00:37:19.719
found twenty five women from around the
world to share their intimate stories of how

513
00:37:19.760 --> 00:37:22.360
they discovered their purpose, all the
gory details, and how now they're serving

514
00:37:22.400 --> 00:37:25.239
from it. So we have this
beautiful collection of these twenty five stories,

515
00:37:25.760 --> 00:37:29.920
and the whole thing is called Passionately
Striving and Why, an anthology of women

516
00:37:29.960 --> 00:37:32.800
who persever're minily to live their purpose. So that's out, and that whole

517
00:37:32.840 --> 00:37:36.480
thing, for me, has just
been such a great thing to find all

518
00:37:36.480 --> 00:37:37.679
these women. So I'm proud of
that. It's on Amazon. Find it.

519
00:37:37.719 --> 00:37:39.480
I'd love for you to pick up
a copy and tell me what you

520
00:37:39.519 --> 00:37:43.960
think if you're just joining us today. My guest is Samuel Cook. He

521
00:37:44.079 --> 00:37:47.519
is the founder, chief product architect, strategist, and storytelling marketer of Sanitydesk.

522
00:37:49.719 --> 00:37:52.599
We've been talking a bit about where
some of his perspectives come from on

523
00:37:52.679 --> 00:37:54.400
technology, and now I really want
to get into this whole notion of being

524
00:37:54.400 --> 00:37:59.519
able to put it all together.
Samuel. So you're a history professional expert,

525
00:37:59.559 --> 00:38:01.880
You've taught history, you served in
the military, so you have this

526
00:38:02.159 --> 00:38:07.440
very interesting way of looking about how
about how the past informs the future and

527
00:38:07.480 --> 00:38:10.159
where we're going. So I do
want to hear about this notion that you

528
00:38:10.199 --> 00:38:15.000
talk about at being part of a
new standard, standard operating procedure and having

529
00:38:15.079 --> 00:38:20.199
a vision for a better digital world. So and actually it's Ellie says before

530
00:38:20.239 --> 00:38:23.199
the current one hypnotizes us into the
walking debt. Oh that's pocative. Tell

531
00:38:23.239 --> 00:38:28.239
us more about that. Well,
look, as I explained before, we

532
00:38:28.360 --> 00:38:35.559
are prisoners of an ecosystem that's been
built that is purportedly serving us because it's

533
00:38:35.599 --> 00:38:39.440
free. But there's there's no free
lunch in life. And if it's free,

534
00:38:39.480 --> 00:38:45.840
then you're they're extracting their money for
you from you in other ways.

535
00:38:45.920 --> 00:38:47.639
Now, this has happened for a
long time. I mean television for a

536
00:38:47.639 --> 00:38:52.039
long time was free and then they
put on commercials. But there's a there's

537
00:38:52.079 --> 00:38:59.960
a particular ruthlessness to the model that
we're serving now, where everything's hyper personalized,

538
00:39:00.400 --> 00:39:02.519
you know, to be used against
you. And you see this with

539
00:39:04.239 --> 00:39:07.840
you know, what keeps people online
is strong emotions, right, And what's

540
00:39:07.840 --> 00:39:12.360
the easiest emotion of ryal people up
is is hate turning, turning people against

541
00:39:12.360 --> 00:39:15.920
each other. And I remember during
the pandemic in twenty twenty, I was

542
00:39:15.960 --> 00:39:21.079
getting in arguments because I think we
were all quite at our nerves and you

543
00:39:21.119 --> 00:39:24.360
know, in lockdown, isolated or
lockdown with people we wish we were isolated

544
00:39:24.440 --> 00:39:29.760
from. You know, there were
kind of two extremes and I was sitting

545
00:39:29.800 --> 00:39:31.920
there alone and the only connectivity you
had to social media, and there were

546
00:39:31.960 --> 00:39:36.800
just a lot of people that I
really really respected who I thought to myself,

547
00:39:37.239 --> 00:39:39.079
I don't like you on Facebook,
but I like you in person.

548
00:39:39.519 --> 00:39:45.960
And I had to consciously choose to, you know, forgive that person for

549
00:39:45.039 --> 00:39:50.440
what I saw. Is I think
people the way our digital world is,

550
00:39:50.480 --> 00:39:53.920
I call it antisocial media. I
mean it's it's it's constructed in a way

551
00:39:54.000 --> 00:39:58.559
where and you've put yourself out there. I've I've put stuff out on Facebook,

552
00:39:58.840 --> 00:40:05.280
like people are really brave behind the
an avatar picture or a social media

553
00:40:05.320 --> 00:40:09.239
profile, and you know that if
you met them on a bar or on

554
00:40:09.280 --> 00:40:14.480
a street, and you'd have a
completely different interaction and experience of that person.

555
00:40:15.039 --> 00:40:19.239
And I think there's just something poisonous
about the online world that's been created

556
00:40:19.800 --> 00:40:24.000
where it's kind of akin to like
the movie Hunger Games, where everyone's just

557
00:40:24.079 --> 00:40:29.199
being shot out by these puppets outside, you know, shooting in advertisement.

558
00:40:29.199 --> 00:40:31.719
And I pay for ads on Facebook. I'm one of those people who engages

559
00:40:31.800 --> 00:40:37.840
and paying for ads but it's like
if nobody's paying for something, it's kind

560
00:40:37.840 --> 00:40:43.039
of like the homelessness problem that we
is epidemic here in California where I am

561
00:40:43.119 --> 00:40:45.719
right now, is when you don't
pay for something, you don't treat it

562
00:40:45.800 --> 00:40:50.199
very well. And I think the
problem online is people don't value this free

563
00:40:50.440 --> 00:40:54.119
lunch they've been given, and therefore
they treat each other poorly because unlike in

564
00:40:54.159 --> 00:40:57.840
the physical world, where you have
your own little piece of property, you

565
00:40:57.920 --> 00:41:00.440
pay rent or if you're a homeowner, you really take care of that because

566
00:41:00.440 --> 00:41:06.760
you pay for it. And I
think the future of digital world and I

567
00:41:06.800 --> 00:41:09.119
don't understand why this isn't the case. I think YouTube has a has an

568
00:41:09.280 --> 00:41:14.840
ad free subscription, but I think
the future has to be coming back to

569
00:41:15.559 --> 00:41:19.480
There's a great book on this called
Trust Me I'm Lying by Ryan Holiday,

570
00:41:19.519 --> 00:41:22.800
which explores a very similar cycle that
happened in the late eighteen hundreds where they're

571
00:41:22.800 --> 00:41:27.360
giving out free newspapers in New York
City, and what drove free papers,

572
00:41:27.400 --> 00:41:30.679
which which were run by ads,
was sensational headlines. And what happened was

573
00:41:31.559 --> 00:41:37.679
journalists like Pulitzer came in and created
a digital or they created a subscription model

574
00:41:37.760 --> 00:41:43.960
where your relationship with your readers changes
when you have a long term responsibility to

575
00:41:44.000 --> 00:41:46.440
them through a subscription model, and
you have to treat them with a much

576
00:41:46.440 --> 00:41:52.280
more long term you know, pastoral
even care as you would you know,

577
00:41:52.280 --> 00:41:54.960
a pastor at a church. My
father was a pastor grown up, so

578
00:41:55.000 --> 00:41:58.800
I got to see that you have
to really tend to people's long term health

579
00:41:59.119 --> 00:42:02.800
when they subscribe to you. And
the same thing happen online when everything's free

580
00:42:02.840 --> 00:42:07.239
and everything's about clickbait, and social
media just perpetuates that. So I think

581
00:42:07.280 --> 00:42:14.159
the future is either going to be
created by a bunch of new tech companies

582
00:42:14.280 --> 00:42:19.079
I think rising out of Europe that
are sick of the American toxic social media

583
00:42:19.119 --> 00:42:24.320
stew that we've created, to create
a better online experience where privacy is respected.

584
00:42:25.159 --> 00:42:29.760
You don't have to sell your data
like that as an option, and

585
00:42:29.800 --> 00:42:32.119
if you do sell your data and
you create value on that platform, people

586
00:42:32.119 --> 00:42:36.800
will get paid for that, some
kind of universal basic income to be online,

587
00:42:37.360 --> 00:42:39.320
because if they're going to automate all
of our jobs way like Andrew Yang

588
00:42:39.400 --> 00:42:45.280
says, and you can see that
happening with the efficiencies of manufacturing and even

589
00:42:45.400 --> 00:42:49.880
artificial intelligence, you know, hollering
out white collar jobs. Now, people

590
00:42:49.920 --> 00:42:52.480
still need to do something. And
if they're going to be online and creating

591
00:42:52.480 --> 00:42:57.679
all this wealth for this elite tech
oligarchy, why not share some of that

592
00:42:57.760 --> 00:43:01.800
with them. So I think the
future is really to move towards treating people

593
00:43:02.159 --> 00:43:06.800
who are creating all this massive wealth. You know that people are using to

594
00:43:06.840 --> 00:43:12.400
go to outer space and all these
other places as as much more equal stakeholders.

595
00:43:12.920 --> 00:43:16.159
And I think with the labor movement
history in Europe and all kinds of

596
00:43:16.199 --> 00:43:21.760
other things which Americans would call socialists, but I would just call, you

597
00:43:21.800 --> 00:43:23.840
know, different way of looking at
the world that you know has created some

598
00:43:23.840 --> 00:43:28.840
great societies. If you happen to
travel over here, it is probably the

599
00:43:28.880 --> 00:43:30.519
future. I've got this strong feeling, and that's why I'm in Europe and

600
00:43:30.599 --> 00:43:36.360
Ukraine specifically, where the talent pool
is so rich. The engineers are better

601
00:43:36.400 --> 00:43:39.519
here per capita than anywhere else in
terms of the value you get the world

602
00:43:39.519 --> 00:43:45.039
class talent. And this you know, disdain for data theft and spying,

603
00:43:45.079 --> 00:43:50.119
which comes for people who lived under
communism, and some really like they've seen

604
00:43:51.119 --> 00:43:54.480
from the last recycle, when stuff
goes really wrong, how bad it can

605
00:43:54.519 --> 00:43:59.440
get right, So they're they're scarred
from that and they're determined not to not

606
00:43:59.519 --> 00:44:01.599
to repeat that. And I think
that's where the future is going to be

607
00:44:01.679 --> 00:44:06.840
created. Just like in this fifties
and sixties. You know that the Beat

608
00:44:06.960 --> 00:44:10.800
generation started out drumming the beat about
individuality, and then it turned into you

609
00:44:10.840 --> 00:44:15.000
know, the sixties and it was
kind of idealistic. Then it got a

610
00:44:15.000 --> 00:44:19.480
little bit crazy with Michael Jackson and
Madonna in the material world. You know,

611
00:44:19.559 --> 00:44:22.880
greed was the logical extreme of that
movement. But but there's got to

612
00:44:22.920 --> 00:44:27.719
be this move to where it's like
respecting the individual again that I think is

613
00:44:27.760 --> 00:44:30.440
going to come back. And I
think I think that future is going to

614
00:44:30.480 --> 00:44:34.239
be created in Europe. A lot
of European tech startups and American investors are

615
00:44:34.280 --> 00:44:37.800
going to be smart to bet on
some of these uh, you know,

616
00:44:37.920 --> 00:44:43.360
undervalued and greatly undiscovered ideas that I
think are coming out of a society that

617
00:44:43.599 --> 00:44:45.239
the Americans might have written off as
like the old world. But I think

618
00:44:45.239 --> 00:44:50.039
that the future is actually going to
be created here in Europe. M Wow,

619
00:44:50.079 --> 00:44:52.000
Okay, So now having said all
of that, Samuel, how does

620
00:44:52.079 --> 00:44:55.920
all of this that you've experienced learned
relate to what you're doing at sanity desk,

621
00:44:58.280 --> 00:45:00.559
So it's doing a sanity desk.
Well, at sanity desk, look

622
00:45:00.559 --> 00:45:05.679
at you've got one shot at life. And my perspective is this is this

623
00:45:05.760 --> 00:45:07.920
is the big idea I've arrived at
at the perfect, perfect moment of my

624
00:45:07.960 --> 00:45:12.840
life. So so you know,
to make a big goal and to live

625
00:45:14.159 --> 00:45:16.800
a life that's worth living, you
know, for for all all the people

626
00:45:16.840 --> 00:45:21.079
that I saw who don't have that
opportunity. So so my goal is to

627
00:45:21.079 --> 00:45:29.320
make some small dent on bringing the
world of business online back to where the

628
00:45:29.320 --> 00:45:31.639
balance is back in favor of the
small business owner. Right because right now,

629
00:45:31.719 --> 00:45:35.800
as a small business owner, I
think Shopify is one of the good

630
00:45:35.800 --> 00:45:38.199
guys out there where they're they're putting
the power back in the hands of small

631
00:45:38.199 --> 00:45:43.480
business owners who feel self physical goods. We want to be what Shopify is

632
00:45:43.679 --> 00:45:46.320
for the physical goods world to the
expert's economy. Right, So we are

633
00:45:46.400 --> 00:45:51.159
the place where you can go for
free, set up your entire business,

634
00:45:51.159 --> 00:45:55.239
don't pay anything until you start getting
some traction online. It's just simple easy.

635
00:45:55.519 --> 00:45:59.440
You own your data, everything secure, and we give you the tools

636
00:45:59.440 --> 00:46:02.960
that Big ten has given to you. On Facebook, but unlike Facebook,

637
00:46:04.000 --> 00:46:07.880
you own your property on our system, so you pay when you start getting

638
00:46:07.880 --> 00:46:09.760
results in traction. It's a much
more fair way for people to build their

639
00:46:09.760 --> 00:46:15.000
real estate online, creating hyper personalized
experiences for their end users. So you

640
00:46:15.079 --> 00:46:17.639
can start to mirror that user experience
that people are used to on Facebook,

641
00:46:17.639 --> 00:46:21.599
but they hate it because of what
Facebook does with your data. So really

642
00:46:21.599 --> 00:46:24.800
trying to draw people out of these
big platforms where you're just becoming part of

643
00:46:24.840 --> 00:46:32.320
a data machine and really creating a
world where small business owners can create amazing

644
00:46:32.360 --> 00:46:36.719
customer experiences for their customers and not
pay a bunch of money at the beginning

645
00:46:36.719 --> 00:46:38.559
to get started is how we want
to do it, and the next ten

646
00:46:38.639 --> 00:46:43.079
years want to put a hundred million
users on the platform. Every small business

647
00:46:43.079 --> 00:46:45.559
owner who sells their time for money
as part of the knowledge economy, we

648
00:46:45.559 --> 00:46:47.920
want to get them. We're just
the natural place they go to get set

649
00:46:47.960 --> 00:46:51.599
up, and that's our vision over
the next ten years. That's how we

650
00:46:51.639 --> 00:46:53.880
want to make some small difference in
history, because if we don't do this,

651
00:46:54.000 --> 00:46:57.480
or some other companies don't do this, I think we're heading for a

652
00:46:58.159 --> 00:47:01.360
bit of a dark dystopian future where
We're just part of some data machine that

653
00:47:01.480 --> 00:47:06.519
eats itself. Wow, I love
it. Totally up to something and like,

654
00:47:06.719 --> 00:47:07.519
okay, we're almost at a time, but I got to make sure.

655
00:47:07.599 --> 00:47:12.000
Have you talk about that you've been
selected for the LA tech Stars what's

656
00:47:12.039 --> 00:47:14.519
that all about? And real quick
because we've got like two minutes left.

657
00:47:15.119 --> 00:47:17.480
Yeah, I'm in, I'm I'm
in LA. We were I guess our

658
00:47:17.559 --> 00:47:23.199
vision resonated with with tech Stars.
Matt Coslow, the managing director of LA

659
00:47:23.239 --> 00:47:28.760
tech Stars, selected us twelve companies
out of eight hundred who applied. So

660
00:47:28.800 --> 00:47:30.400
we're in the middle of this.
It's a three month, very intensive program,

661
00:47:30.400 --> 00:47:34.599
thirteen week program. Uh. In
just a couple of weeks, we're

662
00:47:34.639 --> 00:47:39.400
going to open up our fundraising campaign
to raise money from investors and venture capitalists

663
00:47:39.440 --> 00:47:45.199
who believe in, you know,
our crazy ten year vision and want to

664
00:47:45.239 --> 00:47:50.719
back someone who wants to make a
better, fair digital future that that puts

665
00:47:50.760 --> 00:47:52.920
the power back in the hands of
the smallest businesses. So that's what we're

666
00:47:52.920 --> 00:47:58.039
doing right now, and it's it's
an absolute amazing program. If any of

667
00:47:58.119 --> 00:48:04.039
you are startup founder, UH,
do apply for tech Stars if if you

668
00:48:04.039 --> 00:48:07.320
you want to get help building your
company it's it's definitely an amazing experience.

669
00:48:07.960 --> 00:48:10.079
Oh my gosh, Samuel, thank
you so much. We are out of

670
00:48:10.079 --> 00:48:13.519
time. I want to say thank
you from the bottom of my heart for

671
00:48:13.519 --> 00:48:16.559
for coming on and sharing your your
vision, your heart, your purpose,

672
00:48:16.639 --> 00:48:20.519
everything. It's been amazing to have
you and learned from you and be inspired

673
00:48:20.519 --> 00:48:24.639
by you. Thank you, Thanks
Alisa, and thanks for this amazing podcasts

674
00:48:24.679 --> 00:48:29.840
and the topic. You know,
from my experience with seeing how this affected

675
00:48:29.840 --> 00:48:34.239
my brother and just you know,
so many people don't have the opportunity to

676
00:48:34.719 --> 00:48:37.320
keep you know, keep going in
life, not of their own free will,

677
00:48:37.400 --> 00:48:40.920
right, And I think that should
inspire all of us to do what

678
00:48:40.960 --> 00:48:45.920
you're encouraging us to do, which
is don't spend another day, you know,

679
00:48:46.039 --> 00:48:51.840
wasting wasting your life with something you're
not passionate about doing. And that's

680
00:48:51.840 --> 00:48:54.199
easy to say, hard to do, and I admire you for putting that

681
00:48:54.199 --> 00:48:58.239
out there. You're so welcome.
Thank you all for and thank you for

682
00:48:58.280 --> 00:49:00.840
caring and noticing because I do love
what I do. It is my purpose,

683
00:49:00.880 --> 00:49:02.800
it's my jam. If you'll learn
more about Samuel Cook and the work

684
00:49:02.840 --> 00:49:06.239
Key and his team are doing at
Sanity Disk, you can start by going

685
00:49:06.280 --> 00:49:09.639
to senitydesk dot com if you're watching
this, he's put an offer RL up

686
00:49:09.639 --> 00:49:13.760
there as well. What's that your
l again, please, Samuel's it's far

687
00:49:13.800 --> 00:49:16.239
our free software. We're releasing a
free version of our software at the end

688
00:49:16.239 --> 00:49:20.840
of September here in twenty twenty one. So our software is free to get

689
00:49:20.880 --> 00:49:25.480
started. Yeah, and so you
go freemium option two. Okay, and

690
00:49:25.559 --> 00:49:30.039
thanks again to our partnering sponsor work
Proud, which helps companies build a platform

691
00:49:30.039 --> 00:49:32.960
where your workforce receives meaningful feedback and
thanks for their work from people across your

692
00:49:34.000 --> 00:49:36.599
company. Last week, if you
missed the live show, you can catch

693
00:49:36.639 --> 00:49:38.960
up your recorded podcast. We were
on there with Daniel Sanderson talking about the

694
00:49:38.960 --> 00:49:43.679
new media platform he built called plank
SIP. Next week, we'll be on

695
00:49:43.719 --> 00:49:47.440
the air with Jeff Tuff and Stephen
Goldbach, both from Delitt Consulting and talking

696
00:49:47.480 --> 00:49:52.679
about the book they co authored,
Provoke How Leaders Shape the Future by Overcoming

697
00:49:52.679 --> 00:49:54.880
Fatal human Flaws. Soe there,
remember that works at least a third of

698
00:49:54.880 --> 00:50:04.320
our life. So let's work on
Purpose. We hope you've enjoyed this week's

699
00:50:04.320 --> 00:50:07.880
program. Be sure to tune into
Working on Purpose featuring your host, doctor

700
00:50:07.920 --> 00:50:14.519
Alice Cortez, each week on the
Voice America Empowerment Channel. Together, we'll

701
00:50:14.599 --> 00:50:21.960
create a world where business operates conscientiously, leadership inspires impassioned performance, and employees

702
00:50:22.000 --> 00:50:25.599
are fulfilled in work that provides the
meaning and purpose they crave. See you

703
00:50:25.639 --> 00:50:28.880
there, Let's work on purpose.