SanityDesk: Behold the Possibility of a Better Digital World

WEBVTT

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, doctor Elise Cortes. Welcome

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back to the Working of Purpose program. Thank you turning again this week.

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If you don't know me, I'm
doctor Lease Cortez. Joining you live from

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Dallas, That's my home base.
I'm a management consultant specializing in meaning and

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purpose, organizational lagal therapist, inspirational
speaker, social scientists, and author.

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I help companies discover and articulate their
purpose and throw it through their culture and

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operations. I work with organizations to
develop inspirational leaders who create cultures where people

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actually want to come to work and
do their best. And I provide programs

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like the Grab Your Gusto that enable
individual team members to discover and unleash their

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passion and purpose at work to catalyze
fulfillment, engagement in productivity. You can

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learn more about me and how we
can work together at at leastcore test dot

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com or gustoshnow dot com. Let
me thank my partner and sponsor work Proud.

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We are a perfect collaboration. Everyone
wants to know they matter and that

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the work they do is meaningful and
appreciated. Work Proud helps companies do just

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that through their mobile platform that is
built to encourage employees to share stories and

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recognize each other's contribution. Work Proud
empowers hr and business leaders to help create

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company cultures where all employees are inspired
to feel proud of their work and proud

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of their company. Learn more about
work Proud and a recent study they've commissioned

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about pride and work at workproud dot
com. Forward slash doctor Elise Quortesse.

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Click on download the work Proud study
to get your actual copy with us today

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is Samuel Cook. He is the
founder, chief product architect, strategic and

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storytelling marketer of Sanite Desk Business Operating
Network, a full stack software solution for

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experts and small service businesses to launch
and manage their businesses online. We'll be

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talking about his vision for a better
digital world and the culture he's designed at

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Senie Desk, also talking about his
how his studies have informed his work and

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his culture, and also what he's
done from being in the military and how

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that brings it to bear in the
culture he's creating there at the company.

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He joins us today from Los Angeles, although he gelevants across the globe.

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Samuel, welcome to working on Purpose. Thank you, Lison. It's great

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to be here with you and your
audience. It is and you know we

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enjoy a wonderful global audience. And
let's just start this conversation by talking about

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someone we both have in comment and
thank her for bringing us together. And

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that would be Elie Tahar of Conscious
Trader. She's in New Zealand. I

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picked her up in the pandemic sometime
last year. We became great, great

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friends. She sent me several people
to the show and she said, you

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got to talk to Samuel Cook.
This guy is up to something all over

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the place. You got him on
the show. So Ellie, thanks again

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for bringing me a fantastic guest.
Well, thank you also, La.

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I'm privileged to connect with people all
over the world through our work and looking

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forward to diving in. You know, there's a million places we could start,

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Samuel, but let's just start quickly
here. First, the very fact

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that you went to West Point.
It's just so impressive in and of itself.

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I know that was years ago,
but would you start by telling us

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kind of the journey of why did
you go that route? Why the military

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route, why West Point? What
was that about for you? Well?

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I was born in Belfast, Northern
Ireland. I was the third of five

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children. My father was a history
teacher and this was something that as three

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out of five you have to learn
how to get enough attention, enough attention

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for food and precious resources in a
family, you know, regular middle class

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family growing up in a not so
well off society as Belfast was at that

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time. And I learned very early
that if I talked about history. I

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think my grandfather was visiting during the
Falklands War, which I was about four

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years old at the time. I
started commenting on the news and my grandfather,

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who used to like to turn off
his hearing aid, was saying to

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my father, you know, this
one's a little bit intelligent. You might

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want to pay attention to him.
So I think at that point my dad,

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who would pass off child raising to
my mom, would speak to us

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once we had something intelligent to say. So I grew up studying history at

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the feet of my father. As
a history teacher, read a lot of

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Winston Churchill and probably my favorite historical
figure growing up. And when I moved

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to the US at ten years old, I dragged my parents out to see

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all the Civil War battlefields. So
I think at the age of sixteen or

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seventeen, I realized West Point still
existed. It wasn't just some history book

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artifact. And I remember my brother
telling me, you know, that's where

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the best, most talented young people
go, and I got curious by it.

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I had just lost the Louisiana trump
accompetition, and I was an avid

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trumpet player going up a musician.
I thought I wanted a change of scenery.

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So I applied for West Point and
focused a year of my life just

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getting ready for that application, and
got in. And I was from Louisiana,

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which there weren't as many strong applicants
from that state because they try and

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keep it geographically balanced as many other
states. But I got in and really

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had an amazing experience there actually,
in terms of the people I met,

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the education, the mentors, and
things like that. But that was before

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nine to eleven happened. I graduated
in May of twenty or two thousand,

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so it was different, I think, more innocent times to join the army

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at that point, and what did
you want to do with your career in

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the army, you know at that
point. I don't think. I don't

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think I knew when I went there
what I wanted to do. I think

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one of the most important decisions when
you go to West Point, because the

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first year is really hard, is
not why did you go there? But

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why did you stay? Why did
you Why did you stick it out?

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And I think I stuck it out
because I had this inkling that I was

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studying history at the greatest institution in
the country to study history taught by people

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who'd made history. And one of
the mottos at West Point was the history

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that we teach is was made by
the people we taught. And I remember

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that famous poster as I was walking
around the history department. So I fell

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in love with history, which I
always was as a child. But I

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confirmed despite physics and math teachers wanting
me to join. I was very talented

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at mathematics like my older brother.
I decided to study history, which was

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an amazing choice. I think I
really stayed there to study history. And

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I also had this sense going to
West Point that in some small way I

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was fascinated by the opportunity to be
part of history a little bit. And

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little did I know what that would
mean when I graduated, But that was

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always, I think, just a
desire to in some small way participate in

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shaping our society and our future.
I'm going to come back to something that

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I find very interesting that I connect
in terms of dots with your history learning

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as well as teaching. But before
we do that, I do want to

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learn a little bit about the tours
that you had, because I know those

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tours for you have left some understandably
indelible impressions on you and given you experiences

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and helped you understand yourself in the
world because of them. So share a

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bit about those experiences of serving and
what you learn to what they taught.

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Well. The first tour I was
in Iraq. I was serving in two

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thousand and five and six in South
Baghdad, and I was part of the

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third Armored Cavalry Regiment, and my
commander at the time was someone who's been

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in the news quite a bit recently
with the fall of Afghanistan. He's been

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a frequent TV commentator. Lieutenant General
H. R. McMaster, who was

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the National Security Advisor under President Trump
before he left under a bit of pressure.

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There was a fire McMaster campaign that
he talks about in his book Battlegrounds.

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But he was very loyal not he
was a very loyal I think,

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public servant until the end. Tried
to stay as much out of politics as

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he could. But when I served
under him in Iraq, he had been

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a very famous call for commander,
won the Silver Star for bravery for what

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his unit had done. So I
was literally writing into Iraq with a military

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history legend, and he'd written a
famous book on the Vietnam War. He

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was a legendary commander, and I'd
served under him in Germany in two thousand

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and one. When September eleventh happened, he was my commander. You know,

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we were preparing for the possibility of
getting on a train and going to

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war at any time at that point. And when I went to Iraq with

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him, I went to south Baghdad, and that was very challenging. It

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was known as the Triangle of Death. And I was an S five civil

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governance officer for the third Squadron,
and initially it wasn't that. It was

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a bit quiet at the beginning because
we'd made a lot of arrest and we

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went in there. But this is
right after the Battle of Fallujah, and

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our squadron suffered a lot of casualties. In fact, my vehicle, or

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one of my patrols that I was
on, got hit. A bomb destroyed

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one of the vehicles right next to
me, and there was an interpreter that

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we had who was wounded, and
it was a bit traumatic, and I

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understood that point what it meant to
be to feel guilty, Right, I

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was the commander of that patrol and
someone had gotten injured because of a decision

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I'd made, and for good or
for bad, I was responsible. And

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I couldn't imagine at that point the
pressure you would feel as a commander when

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you had soldiers potentially dying under you, which that had very nearly happened to

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me on that patrol. And then
we had a lot of casualties. I

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think we lost thirteen soldiers in fifty
five days at one point. Yeah,

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And I didn't even know these soldiers
at the time, and but I was

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impacted by it. I think we
all were. And I remember being quite

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emotional at some of the memorial services, and there's all kinds of emotions,

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anger and the desire to do something
about it. And I saw at that

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point how long these wars would take, because soldiers get angry when they lose

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comrades and they want to go out
and you know, direct that energy and

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that emotion into something that they view
as productive, which might feel productive,

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but maybe it's not in terms of
you know, cycles of violence take a

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while to unwind themselves, if ever. And I remember my second tour.

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At the end of my second tour, my commander called me into the office

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and he said, hey, you
know, uh, he said rowdy and

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one of one of the commanders was
killed and he explained to me what had

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happened. And I remember walking out
of the office and I thought back to

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myself, I said, why am
I not feeling this or crying or getting

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emotional about it compared to my last
tour. I was crying over people that

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I didn't know who were in our
unit. Who we lost. And I

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remember just realizing that I'd figured out
how to numb, you know, or

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to uh, let's let's say,
paper over or concrete, you know,

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drill. You know. It's like
you've got a pothole on the road and

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you just put some more concrete over
it. So I'd figured out how to

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just deal with emotions by stuffing them, I guess. And that's that's what

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I think in the military you do. I think that's what people do in

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business and in life in general.
I don't think that's unique to the military,

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but we were very good at it. And I remember we'd go to

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these memorial services and everyone would wear
sunglasses, even though it was almost dark.

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It wasn't really for the sun.
It was so that people could,

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you know, hide their emotions behind
the sunglasses. And I remember soldiers would

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go to to hug each other after
they'd saluted the dog tags, the famous

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photos of saluting dog tags, and
and and then they'd slap each other in

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the back really hard, because that
made it less let's call it, you

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know, less less feminine or not
not so masculine to slap each other on

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the back. And there were these
very loud collaps on the back during this

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memorial service with you know, beautiful
music and kind of some somber moments.

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So I think that was my Uh, it was a very sad period.

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I was in charge of writing the
letters back to the families for General McMaster

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and Colonel McMaster at the time,
and you know, i'd get stuff wrong

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and there'd be something so he'd get
quite emotional over mistakes and the letters.

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But really he was just emotional over
hit the responsibility he felt as a commander.

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So I went back my second tour
at having observed that and basically been

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a part of all the casualty notification
processes, visiting soldiers in the hospital,

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writing letters to families, to children
and the families. I was quite intent

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on not experiencing that, and I
remember training my soldiers quite relentlessly, probably

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a bit ruthlessly before the second tour, just to try not to experience that.

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And luckily, in the second tour
we didn't. My unit at least

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didn't have casualties, although I lost
to fellow commanders who I knew quite well,

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who were peers of mine. But
then there was other things that happened

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in the second tour in terms of
you know, fighting, I was in

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charge of combat troops that we had
some fights with some enemy fighters that we

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killed, and that has a different, I think kind of impact which I

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didn't really process for a long time. I didn't really understand how that affected

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me and the soldiers involved in that, because we just tried to dehumanize the

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enemy a bit because it made it
easier to do that. So yeah,

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I think every soldier who's been the
war suffers from three things. One is,

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you know, survivor's guilts getting out
of a vehicle right before someone else

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is killed, as it happens happened
to me in the first tour. And

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then you know, the second tour, more like moral injury from from killing

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and seeing that that when you do
it, it almost doesn't feel abnormal.

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It feels like you were trained to
do it, so you do it quite

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naturally, and then that that kind
of scares you, and then you just

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forget that that's you know, and
you just think, well, this is

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part of me now. So and
then I think the final thing soldiers suffer

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from And I didn't understand this for
a long time. Even those who don't

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see action didn't come close to getting
killed or had to how to kill people.

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I think was really loss of connection. I don't think you'll ever be

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in an experience in your life where
you feel more connected to a group of

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other people that you can trust him. It's certainly not that way in business.

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There's no such loyalty in business.
There are some and some really good

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companies, but you don't need that
amount of loyalty and extreme trust in business.

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Although I think that helps in business, it's just not as necessary for

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success as in the military. So
those were kind of the three things I

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process. But I think it took
me about thirteen years after I got back

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to kind of understand all that.
Wow, okay, so hold your thoughts

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there, Samuel, because I want
to let the listeners and viewers just kind

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of stink all that in and let's
grab our first break. I'm doctor Lee's

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Cortez. We do on here with
Samuel Cook. He's the founder of Sanity

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Desk. We've been talking a bit
about some of his really formative experiences that

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have helped set the stage for some
of the things that he does today in

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his perspective on the matter. Say, after the record beat into some of

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his perspective on what's necessary in these
digital times and a new way forward see

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right back. Doctor Elise Cortes is
a management consultant specializing in meaning and purpose

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and inspirational speaker and author. She
helps companies visioneer for greater purpose among stakeholders

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and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite Elise to speak

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to your organization, please visit her
at Eleasecortes dot com. Let's talk about

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how to get your employees working on
purpose. This is working on Purpose with

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doctor Elise Cortes. To reach our
program today or open a conversation with Alise,

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send an email to a lease Alise
at Elisecortes dot com. Now back

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to Working on Purpose base. Thanks
for staying with us and welcome back to

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the program. If you haven't heard
me talk about this before, I would

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like to invite you to check out
my book Purpose Ignited, How Inspiring Leaders

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ignite Passion in all that Cause.
It's now on Amazon. I wrote that

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book to awaken the readers to their
passion and their purpose and then to inspire

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them to become inspirational leaders that actually
lead their team to greatness and actually want

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to come to work. And the
content from that book is what I use

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as a basis for my Violin Inspired
Leadership program and to grab your Gusto program

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if you're just joining the program today. My guest is Samuel Cook. He's

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the founder, chief product architect,
strategist and storytelling marketer of Sanitydesk Business Operating

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Network, a full stack software solution
for experts in small small services businesses.

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Excuse me, a small stack,
full stack software solution for experts and small

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service businesses to launch and manage their
businesses online supportant to get that right to

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day From Los Angeles, California.
I'm your host, Alis Cortes. So

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you were sharing with us before the
break that I wanted to get to give

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our listeners and viewers a chance to
so that in sym because what you went

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through was so intense and most of
us who have never had that opportunity to

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serve have no idea what that feels
like and what that does to a person.

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And then the other thing that I
want to talk about while we're in

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that camp is you also told me
that you lost your brother. Those experiences

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together have really helped instill in you
this steadfast determination to do the things that

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you really want and to be riveted
on those So what happened with your brother.

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Well, so when I was I
got back from Iraq in two thousand

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and eight, and I think from
two thousand and eight to ten, I

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was living in New York City.
I started a tour company. I was

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going to graduate school, and I
made this promise to myself at that point

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that, you know, I'd just
gotten back from Iraq. I as in

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New York City by myself, studying
at NYU, totally disconnected from the Army,

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but still in the army getting paid. And I just made this promise

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to myself that hey, I'm I'm
gonna, you know, do what I

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want to do in life and not
delay it. And that's when I started

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a business while I was in New
York City, and it was a tour

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company. And I did the tour
company for a while, and I realized

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that I was fascinated by and obsessed
with the Internet marketing side of the business

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rather than the tour company. So
I ended up transitioning to running a digital

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marketing agency. And at the time, my brother was living at home and

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he was studying music. He was
trying to be a composer. And I

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think what James suffered from was this
sense of doubt about whether or not he

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was on purpose right. He was
he studying music, was that his purpose

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in life? And he thought it
was. He was putting a lot of

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pressure on himself to get it right, and he ended up struggling with I

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think since he was eighteen, he'd
been put on some kind of antidepressants and

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was struggling with you getting the chemistry
right of different drug uggs, because one

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would make you sleepy, and then
you need some some drugs to wake you

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up. And he was just on
this cocktail of mental health drugs for since

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he was eighteen, and and me
and my sister always felt like he was

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just not himself. And it was
very frustrating for the family to see you

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going to this drug and then it
would it would not be that effective for

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a while. And I think,
I think this is kind of epidemic in

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society. I've done a lot of
exploration on my own in terms of my

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own mental health. I think we
all have traumas, not just from the

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military, but from any area of
life, you know. I think my

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brother's passing was more traumatic to me
than maybe the military stuff. But at

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that point, you know, I
remember seeing him when I started my tour

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company. He needed something to do, or not my my tour company,

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my marketing agency. He needed something
to do. And he'd was doing the

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first work for my agency as an
unp paid employee, doing some social media

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posts, and he got all very
excited because he felt like he was doing

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something worthwhile and he was contributing to, you know, business that I was

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starting and was probably what I was
going to leave the army to do.

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And he he you know, read
a lot while he was at home with

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my parents. He would study all
kinds of obscure texts and books. And

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I remember talking to him and I
thought, man, you know, sometimes

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he was just on some manic it's
almost probably like psychedelic type effects from some

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of these drugs, and he would
say some stuff that I just couldn't believe

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it, and I was like,
wait, I thought this was my little

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brother, who wasn't that smart,
and but he was. He was really

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I think. I think when you
get into music and composition, you reach

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into some other sphere where it's it's
you have so much connection to this emotional

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sphere of the world that that that
it can be quite painful. So he

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he was on uh, some mental
health drugs that that started to not work.

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They put them on a new regimen. He got high for a while

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on it, and then and then
he just went downhill. And I remember

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visiting him at home and and just
I had this weird sense when I looked

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at him on the way out the
door, like he's not well. Uh.

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And then you know, three weeks
later, they you know, my

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parents called me and said, you
know, James James passed away on the

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way to the hospital. His heart
stopped and it wasn't a heart attack,

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it was just it was something strange, and and I was pretty upset.

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Obviously. I felt like, you
know, the mental health big farm industry

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has not served us well. I
think I didn't for a while. I

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wanted to pursue, uh, some
kind of suit or legal stuff, and

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I just realized that, you know, that's not going to bring it back,

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and it's it's put put the family
through a lot of stuff. So

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I just I was leaving the army
at the time, so I was kind

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of mourning the end of my army
career, I was starting my agency.

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I just broke off a marriage that
was going to happen a month before my

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brother passed, and that's actually why
I saw my brother right before I left.

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I was just it was tough years
twenty thirteen, and I think the

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trauma of those three things, you
know, mourning the end of your identity

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as an army officer, mourning your
brother's passing, and mourning a relationship that

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didn't work was kind of It was
tough. And I remember I was so

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happy to be finally leaving the Army
because I'd done what I wanted to do

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in the army, and I felt
like digital media was the future for me.

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But then, you know, these
things had happened, and I was

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very aware of the trauma from those
things, and I was very aware that

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I was also carrying forward for my
brother. You know. One of the

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things General mcmasth used to say when
at the memorial service, and I remember

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the speeches he would write and I'd
help him edit the letters, and he

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said, you know, let us
live a life that you know will make

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their sacrifice in vain, you know, for the freedoms they fought to preserve

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and I felt the same way about
my brother, which was I think for

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a long time I felt that,
you know, there's always survivor's guilt you

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go through where I thought maybe me
getting him excited about the opportunity helped deteriorate

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his mental health, and I think
for a long time I held onto that.

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But then my mother told me.
She said, you know, he

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was not well for a while.
You know, the year before, we

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didn't really tell you what we were
going through caring for him. And I

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got this new perspective, which was
maybe he had and I remember working with

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a coach to work through this.
I think three or four years later,

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he said, maybe he just had
that one final kind of revelation, Hey,

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Sam's got this, or you know, he's going to do do something

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with what he was passionate about in
the world. And James was passionate about

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art and people doing you know,
great beautiful things in the world through music,

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through great literature and stuff like that. So I was just, you

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know, passionate about helping that community
with my agency and now with our software

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and this kind of creator teacher class, you know, where my both my

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parents are teachers and helping people who
educate others and create beautiful things in the

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world and go forward. So I've
got this new kind of perspective that,

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yeah, he was just happy at
that point and he was able to kind

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of kind of move on. And
I think in all these things, it's

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how you, how you frame it, and how you You can't change what

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happened. I can't change the fact
that he passed. I can't change what

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happened in Iraq, but you can
you can make the story productive, right

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in terms of how you how you
view that event in your life, and

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that's that's all you can do.
So for James, my cause will always

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be and you know, personally what
I work through in Iraq and seeing from

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other veterans, it's going to be
you know, mental health as as a

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charitable thing that I'm always interested in. And then that makes what happened to

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him, you know, his early
passing worthwhile, right, And how do

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you make any event that is not
you know, pleasant or painful in your

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life worthwhile? And I think that's
a decision rather than something you just have

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to accept. Logo therapy tells us, which I'm a logo therapist tells us,

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that's exactly right. So we get
to choose our interpretation of that event.

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So then now that makes me want
to come to the place where we

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take and sort of weave together this
idea that you know here, you've had

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a couple of tours. You were
in Iraq, you went on later to

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00:26:37.680 --> 00:26:44.039
teach Ukrainian and Russian history, and
you actually because I think it's quite interesting

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how you talk about how those experiences
in your study of history has taught you

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so many lessons. And one of
the things that Elliott told me that was

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interesting about what you've stitched together there
is she says historical data moves like a

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pendulum from a me cycle to a
we cycle, and that you can speak

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00:27:00.200 --> 00:27:06.279
to them. So would you share
more about how those are connected. Yeah.

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So there's a great book called Generations
by Strauss and How, which were

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00:27:10.680 --> 00:27:18.240
some famous historians that or researchers that
studied how, you know, we move

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in eighty year cycles in history and
in Michael Drew and Roy H. Williams

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00:27:26.400 --> 00:27:30.200
created a much more slim down version
of this book for business owners and marketers

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00:27:30.279 --> 00:27:38.160
to help understand this kind of historical
current that every forty years things change and

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the pendulum goes back and forth and
right now we are at the height of

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what is called a WE cycle,
where the collective is what's important. And

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this cycle started in two thousand and
it gave rise to the era of social

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media, and only social media sites
could have been born during this period of

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time and become the biggest companies because
everyone was so trusting at the beginning of

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this era, you know, social
media, the Obama and political movement and

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things are kind of idealistic at the
beginning of this thing, at these movements,

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but then they start to reach the
heights where things get dangerous and bad

384
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and a little bit over the top. And eighty years before twenty twenty was

385
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nineteen forty and the height of the
last WE cycle, which started in the

386
00:28:26.079 --> 00:28:33.880
twenties and reached its zenith in nineteen
forty was you know, gave rise to

387
00:28:34.039 --> 00:28:40.799
fascism, you know, national socialists
in Germany and the movement in Japan and

388
00:28:41.359 --> 00:28:45.480
World War came out of that.
So, you know, extreme tribalism us

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00:28:45.519 --> 00:28:51.559
against them kind of mentality created a
huge crisis in the world. And we

390
00:28:51.640 --> 00:28:53.359
don't know yet what's going to happen
in this period. Twenty twenty I think

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00:28:53.440 --> 00:28:59.000
started out this decade very interesting,
right, and who knows where history is

392
00:28:59.039 --> 00:29:03.799
going to lead us, But knowing
that what happened before every sixty you know,

393
00:29:03.839 --> 00:29:07.960
and eighty years before World War Two
you have the Civil War, and

394
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then eighty years before that you have
the Revolutionary War in American history, and

395
00:29:11.720 --> 00:29:15.799
knowing that and looking at those trends, you can start to see the currents

396
00:29:15.799 --> 00:29:18.880
of the ocean a bit more clearly
and kind of get up on the top

397
00:29:18.960 --> 00:29:22.160
of the ship and look out over
the horizon and know that where we're heading

398
00:29:22.279 --> 00:29:30.240
right now is when social media launched, and Facebook launched, and Google and

399
00:29:30.640 --> 00:29:33.519
all these platforms, they created a
whole new world, kind of like the

400
00:29:33.599 --> 00:29:38.920
Discovery of the New World in the
fourteenth fifteenth century or fifteen sixteenth century,

401
00:29:40.440 --> 00:29:44.200
and they made their own rules,
just like the Spanish concasetradors came to the

402
00:29:44.240 --> 00:29:47.880
New World and made their own rules, and it was sometimes very brutal to

403
00:29:48.000 --> 00:29:49.640
be on the other end of those
rules. And they took a bunch of

404
00:29:49.680 --> 00:29:52.160
gold, and they brought in a
bunch of slaves, and you know,

405
00:29:52.200 --> 00:29:56.119
they created a whole ecosystem and economy
with slaves and all kinds of things that

406
00:29:56.519 --> 00:29:59.440
we look back on and say,
that's not a very good way to do

407
00:29:59.559 --> 00:30:02.480
things. They brought germs over to
the world, and ninety percent of the

408
00:30:02.559 --> 00:30:07.559
native populations dead within one hundred years. I mean, extremely kind of law

409
00:30:07.559 --> 00:30:11.079
of the jungle type stuff. And
what happened in two thousand was the exact

410
00:30:11.119 --> 00:30:14.680
same thing that happened with the discovery
of the New world, was we created

411
00:30:14.720 --> 00:30:18.119
this new world called cyberspace, and
Facebook came in and Google came in and

412
00:30:18.160 --> 00:30:22.599
they said, hey, we're going
to create this new asset class, which

413
00:30:22.640 --> 00:30:26.319
is called your data. But you
don't have any say in what your data

414
00:30:26.640 --> 00:30:30.799
is worth. You don't have any
knowledge of what it's worth because we're the

415
00:30:30.920 --> 00:30:34.319
high priests of this data economy and
you guys are just sitting here in this

416
00:30:34.480 --> 00:30:41.039
little religion or church that we've created, and you have to contribute to this

417
00:30:41.160 --> 00:30:45.880
economy. And if you don't,
you're a digital caveman. You know,

418
00:30:45.039 --> 00:30:48.200
like my older brother who doesn't sign
up for Facebook because there's no option for

419
00:30:48.279 --> 00:30:51.480
him to say what he wants to
share, what he doesn't want to share.

420
00:30:51.839 --> 00:30:55.119
He's just not connected to the rest
of the world on Facebook. The

421
00:30:55.200 --> 00:30:57.599
same thing on Google. On YouTube, they know all of your search history,

422
00:30:57.640 --> 00:31:00.200
they're serving you videos that are going
to keep you on the platform,

423
00:31:00.519 --> 00:31:06.400
and in this data economy, the
only currency that's valuable is your time.

424
00:31:07.440 --> 00:31:14.160
And the logical conclusion of these big
data companies for their shareholder value is fundamentally

425
00:31:14.400 --> 00:31:18.640
opposed to your mental health online,
which is the more time you spend on

426
00:31:18.720 --> 00:31:21.920
their platform, the better for their
share price. I think we all know

427
00:31:22.039 --> 00:31:26.839
from studies that the more time you
spend on Facebook and Instagram, from movies

428
00:31:26.880 --> 00:31:30.039
like The Social Dilemma and other things, And now they're talking about some other

429
00:31:30.680 --> 00:31:33.440
I don't know, metasphere, metaverse, whatever the heck they're calling it,

430
00:31:33.200 --> 00:31:38.839
where they just want to dominate your
life through you, monopolizing your tension and

431
00:31:38.880 --> 00:31:41.880
serving you ads in the way that
they want to serve them, not in

432
00:31:41.960 --> 00:31:45.519
the way that best serves you.
That's starting to cause some real problems.

433
00:31:45.559 --> 00:31:48.279
And I think we saw that in
twenty sixteen, and we saw that again

434
00:31:48.319 --> 00:31:51.559
in twenty twenty, and I don't
think it's going to get any better.

435
00:31:51.640 --> 00:31:53.200
And the only way I think it's
going to get better is if one of

436
00:31:53.279 --> 00:32:00.680
two things happens is the big tech
companies understand their oblas delegations to the societies

437
00:32:00.720 --> 00:32:05.640
from which they derive their wealth and
they, you know, adopt this idea

438
00:32:05.640 --> 00:32:08.440
of conscious capitalism, which you're not
just serving shareholders, you're serving you know,

439
00:32:08.640 --> 00:32:14.960
the constituent class of your customers.
You know, your users, not

440
00:32:15.160 --> 00:32:16.759
just the businesses zu buy ads,
but the end users who create the value

441
00:32:16.759 --> 00:32:22.160
which is the data. And you
know your communities, the different countries that

442
00:32:22.200 --> 00:32:27.839
you're part of, where atrocities and
even many genocides have been committed due to

443
00:32:27.920 --> 00:32:30.680
social media tools. And you take
some kind of responsibility to everyone that is

444
00:32:30.720 --> 00:32:34.759
affected by you, not just the
shareholders which wants you to create a maximum

445
00:32:34.759 --> 00:32:37.359
amount of value. And I think
what's going to happen in this scenario,

446
00:32:37.559 --> 00:32:43.839
and Jaron Lanier talks about this and
who owns the future? Shoshana Zubov talks

447
00:32:43.880 --> 00:32:49.000
about this in the Surveillance her book
on surveillance Capitalism is either government or society

448
00:32:49.079 --> 00:32:51.680
needs to come in and regulate these
big tech companies. And I think that

449
00:32:51.759 --> 00:32:54.759
you're seeing that in the European Union
where they're getting you know, they're too

450
00:32:54.799 --> 00:33:00.680
big to ignore, and they're starting
to fight back against big tech companies.

451
00:33:00.720 --> 00:33:05.799
In the American government starting to get
there. And you have kind of three

452
00:33:05.839 --> 00:33:09.599
worlds emerging as a historian. You
have Americans, where companies are the biggest

453
00:33:09.640 --> 00:33:14.279
spies in the world, and the
government may or may not have a relationship

454
00:33:14.319 --> 00:33:17.200
with those companies. I don't know, but you know, there's some suspicions

455
00:33:17.240 --> 00:33:21.119
that, you know, the CIA
potentially has backdoors and all these big tech

456
00:33:21.160 --> 00:33:23.920
companies. Then you have China,
where the government just straight up everyone knows

457
00:33:23.960 --> 00:33:28.599
it owns everything, owns all of
your data. They've created a surveillance state

458
00:33:29.119 --> 00:33:31.279
and it's just that's the rules of
the road in China, and they've kind

459
00:33:31.279 --> 00:33:34.720
of accepted that, and they've created
this kind of great Wall of China.

460
00:33:35.359 --> 00:33:38.680
And then you have this kind of
weird middle in Europe, of all places,

461
00:33:38.880 --> 00:33:43.960
where Europeans they're big enough and wealthy
enough to fight back against big tech

462
00:33:44.000 --> 00:33:46.839
if they get their act together.
The government in Europe is pouring a bunch

463
00:33:46.920 --> 00:33:52.119
of money to invest into tech companies
to create their own tech ecosystem that really

464
00:33:52.240 --> 00:33:59.680
really respects data. And I think
the future of the Internet as it comes

465
00:33:59.759 --> 00:34:02.319
to digital freedom. And this is
ironic because I live in Kiev and Ukraine,

466
00:34:02.400 --> 00:34:06.759
which is where all the peasants from
the Russian you know, you know,

467
00:34:07.359 --> 00:34:09.400
Russian serfs, and I talk about
this in a video that I'm going

468
00:34:09.480 --> 00:34:15.280
to share with you, also history
video. When we're like on Facebook,

469
00:34:15.880 --> 00:34:20.599
we're just like Russian serfs in eighteen
you know, in the in the early

470
00:34:20.719 --> 00:34:24.199
nineteenth century, where you have no
property rights right. You have this digital

471
00:34:24.239 --> 00:34:28.039
piece of real estate, which is
your profile online. You have value that

472
00:34:28.119 --> 00:34:31.400
you create for the ecosystem, and
all of it's given away, packaged and

473
00:34:31.480 --> 00:34:36.199
sold to advertisers, and then they
use that to manipulate your activities, political

474
00:34:36.679 --> 00:34:38.840
buying, buying cycle and all that
kind of stuff. You have no property

475
00:34:38.920 --> 00:34:43.679
rights, you don't own any of
the wealth that you're creating for these tech

476
00:34:43.760 --> 00:34:46.400
oligarchs and tech giants, and they
can kick you off the platform at any

477
00:34:46.440 --> 00:34:50.400
time. I got locked out of
my Facebook account for thirty days when I

478
00:34:50.480 --> 00:34:53.880
was traveling because I forgot to have
my old Polish phone number for text message

479
00:34:54.440 --> 00:34:59.800
certifications. I felt like, you
know, business deals stopped, personal conversations,

480
00:35:00.079 --> 00:35:01.800
everything stopped. My mom couldn't wish
me happy birthday on my birthday,

481
00:35:01.800 --> 00:35:06.920
which she loves to do. And
I had no recourse, no court of

482
00:35:06.960 --> 00:35:10.880
appeal, nothing. It was just, hey, you're just a little surf

483
00:35:10.960 --> 00:35:17.599
on our plantation, our digital plantation. And I think that that concede that

484
00:35:19.440 --> 00:35:22.480
extreme disdain for the end user by
big tech is unsustainable. And I think

485
00:35:22.519 --> 00:35:27.559
the future is going to be created
by companies that view their users in a

486
00:35:27.599 --> 00:35:30.519
different way and view the data that
they collect from those users in a much

487
00:35:30.559 --> 00:35:34.360
better way in terms of privacy if
they resell that data, giving some of

488
00:35:34.400 --> 00:35:37.360
that value to the users you created. Okay, awesome and on that.

489
00:35:37.440 --> 00:35:38.840
Now we've got to grab our last
break here. That'll give us something else

490
00:35:38.880 --> 00:35:42.960
to chew on. Amazing what you're
pulling up here, Samuel. So we've

491
00:35:43.000 --> 00:35:45.840
been on in the air with Samuel
Cook. He is the founder of Sanity

492
00:35:45.960 --> 00:35:50.360
Desk. We've been talking a bit
now about how he's developed his perspective about

493
00:35:50.480 --> 00:35:53.519
data and technology. After break Growing
is going to get more into his perspective

494
00:35:53.559 --> 00:35:57.280
on how to create a better digital
world. Stay with us, we'll be

495
00:35:57.400 --> 00:36:01.920
right back. Doctor Release Cortes is
a man consultant specializing in meaning and purpose

496
00:36:02.360 --> 00:36:08.199
and inspirational speaker and author. She
helps companies visioneer for greater purpose among stakeholders

497
00:36:08.519 --> 00:36:15.199
and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

498
00:36:15.440 --> 00:36:21.320
and commitment within the workforce to learn
more or to invite Elise to speak to

499
00:36:21.400 --> 00:36:25.360
your organization, please visit her at
Eleasecortes dot com. Let's talk about how

500
00:36:25.400 --> 00:36:37.760
to get your employees working on purpose. This is Working on Purpose with doctor

501
00:36:37.800 --> 00:36:42.360
Elise Cortes. To reach our program
today or open a conversation with Alise,

502
00:36:42.760 --> 00:36:50.519
send an email to Alise Alise at
Elisecortes dot com. Now back to working

503
00:36:50.639 --> 00:36:54.599
on Purpose. Thanks for staying with
us, and welcome back to working on

504
00:36:54.760 --> 00:36:58.679
Purpose. I want to share you
with you some other news. I talked

505
00:36:58.679 --> 00:37:00.519
about my first book on the at
the beginning of this I want to share

506
00:37:00.559 --> 00:37:04.840
with you that today I have my
second book coming out. It's actually now

507
00:37:04.840 --> 00:37:07.320
on Amazon. It's called Passionately Striving
and Why. And I'm doing the book

508
00:37:07.360 --> 00:37:09.559
launch port here in Dallas here in
a couple of days. But what I'm

509
00:37:09.599 --> 00:37:14.480
so excited about is I'm so proud
of this thing I could bust started two

510
00:37:14.559 --> 00:37:16.559
years ago where I went out and
found twenty five women from around the world

511
00:37:16.719 --> 00:37:21.440
to share their intimate stories of how
they discovered their purpose, all the gory

512
00:37:21.480 --> 00:37:23.599
details, and how now they're serving
from it. So we have this beautiful

513
00:37:23.679 --> 00:37:28.760
collection of these twenty five stories and
The whole thing is called Passionately Striving and

514
00:37:28.840 --> 00:37:31.320
Why, an anthology of women who
persevere minded to live their purpose. So

515
00:37:31.519 --> 00:37:35.519
that's out, and that whole thing
for me has just been like such a

516
00:37:35.559 --> 00:37:37.760
great thing to find all these women. So I'm proud of that. It's

517
00:37:37.800 --> 00:37:38.920
on Amazon. Find it. I'd
love for you to pick up a copy

518
00:37:38.960 --> 00:37:43.079
and tell me what you think if
you're just joining us today. My guest

519
00:37:43.159 --> 00:37:45.480
is Samuel Cook. He is the
founder, chief product architect, strategist,

520
00:37:45.519 --> 00:37:51.280
and storytelling marketer of Sanity Desk.
We've been talking a bit about where some

521
00:37:51.360 --> 00:37:53.280
of his perspectives come from on technology, and now I really want to get

522
00:37:53.280 --> 00:37:55.920
into this whole notion of being able
to put it all together. Samuel.

523
00:37:55.960 --> 00:38:00.360
So you're a history professional expert,
You've taught history, you've served in the

524
00:38:00.400 --> 00:38:05.440
military, so you have this very
interesting way of looking about how about how

525
00:38:05.519 --> 00:38:08.639
the past informs the future and where
we're going. So I do want to

526
00:38:08.679 --> 00:38:13.679
hear about this notion that you talk
about it being part of a new standard

527
00:38:13.719 --> 00:38:17.400
operating procedure and having a vision for
a better digital world. So and actually

528
00:38:17.519 --> 00:38:22.119
it's Ellie says before the current one
hypnotizes us into the walking debt. Oh,

529
00:38:22.239 --> 00:38:27.039
that's delcative. Tell us more about
that. Well, look, as

530
00:38:27.039 --> 00:38:32.679
I explained before, we are prisoners
of an ecosystem that's been built that is

531
00:38:32.800 --> 00:38:38.320
purportedly serving us because it's free.
But there's no free lunch in life.

532
00:38:38.400 --> 00:38:43.920
And if it's free, then you're
they're extracting their money for you from you

533
00:38:44.880 --> 00:38:46.760
in other ways. Now, this
has happened for a long time. I

534
00:38:46.840 --> 00:38:50.760
mean television for long time was free
and then they put on commercials. But

535
00:38:51.519 --> 00:38:59.239
there's a particular ruthlessness to the model
that we're serving now, where everything's hyper

536
00:38:59.320 --> 00:39:02.199
personalized, you know, to be
used against you. And you see this

537
00:39:02.400 --> 00:39:07.559
with you know, what keeps people
online is strong emotions, right, and

538
00:39:07.679 --> 00:39:12.559
what's the easiest emotion to rile people
up is hate, turning people against each

539
00:39:12.559 --> 00:39:15.239
other. And I remember during the
pandemic in twenty twenty, I was getting

540
00:39:15.280 --> 00:39:21.199
in arguments because I think we were
all quite at our nerves and you know,

541
00:39:21.320 --> 00:39:24.599
in lockdown isolated or lockdown with people
we wish we were isolated from.

542
00:39:24.719 --> 00:39:30.519
You know, there were kind of
two extremes and I was sitting there alone

543
00:39:30.599 --> 00:39:32.199
and the only connectivity you had to
social media, and there were just a

544
00:39:32.360 --> 00:39:36.800
lot of people that I really really
respected, who I thought to myself,

545
00:39:37.239 --> 00:39:39.599
I don't like you on Facebook,
but I like you in person. And

546
00:39:39.679 --> 00:39:45.079
I had to consciously choose to,
you know, forgive that person for what

547
00:39:45.199 --> 00:39:50.519
I saw as I think people.
The way our digital world is, I

548
00:39:50.639 --> 00:39:54.679
call it anti social media. I
mean it's constructed in a way where and

549
00:39:54.800 --> 00:39:59.239
you've put yourself out there. I've
put stuff out on Facebook, like people

550
00:39:59.280 --> 00:40:06.719
are really brave behind an avatar picture
or a social media profile, and you

551
00:40:06.920 --> 00:40:09.800
know that if you met them on
a bar or on a street, and

552
00:40:10.480 --> 00:40:15.519
you'd have a completely different interaction and
experience of that person. And I think

553
00:40:15.599 --> 00:40:20.559
there's just something poisonous about the online
world that's been created where it's kind of

554
00:40:20.599 --> 00:40:25.480
akin to like the movie Hunger Games, where everyone's just being shot out by

555
00:40:25.519 --> 00:40:29.760
these puppets outside, you know,
shooting in advertisement. And I pay for

556
00:40:29.840 --> 00:40:32.760
ads on Facebook. I'm one of
those people who engages in paying for ads.

557
00:40:34.559 --> 00:40:38.119
But it's like if nobody's paying for
something, it's kind of like the

558
00:40:38.199 --> 00:40:43.400
homelessness problem that we is epidemic here
in California where I am right now,

559
00:40:43.599 --> 00:40:45.159
is when you don't pay for something, you don't treat it very well.

560
00:40:45.159 --> 00:40:51.239
And I think the problem online is
people don't value this free lunch they've been

561
00:40:51.280 --> 00:40:54.960
given, and therefore they treat each
other poorly because unlike in the physical world,

562
00:40:55.039 --> 00:40:59.119
where you have your own little piece
of property, you pay rent or

563
00:40:59.119 --> 00:41:00.880
if you're a homeowner, you really
take care of that because you pay for

564
00:41:00.960 --> 00:41:07.719
it. And I think the future
of digital world and I don't understand why

565
00:41:07.800 --> 00:41:12.559
this isn't the case. I think
YouTube has an ad free subscription, but

566
00:41:12.760 --> 00:41:15.480
I think the future has to be
coming back to There's a great book on

567
00:41:15.559 --> 00:41:21.440
this called Trust Me I'm Lying by
Ryan Holiday, which explores a very similar

568
00:41:21.519 --> 00:41:24.000
cycle that happened in the late eighteen
hundreds where they're giving out free newspapers in

569
00:41:24.000 --> 00:41:28.800
New York City and what drove free
papers, which which were run by ads,

570
00:41:29.119 --> 00:41:34.239
was sensational headlines. And what happened
was journalists like Pulitzer came in and

571
00:41:34.400 --> 00:41:40.599
created a digital or they created a
subscription model where your relationship with your readers

572
00:41:40.760 --> 00:41:45.880
changes when you have a long term
responsibility to them through a subscription model,

573
00:41:45.159 --> 00:41:49.559
and you have to treat them with
a much more long term you know,

574
00:41:50.079 --> 00:41:53.440
pastoral even care as you would you
know a pastor at a church. My

575
00:41:53.559 --> 00:41:55.840
father was a pastor grown up,
so I got to see that you have

576
00:41:55.920 --> 00:42:00.960
to really tend to people's long term
health when they subscribe to you. And

577
00:42:00.800 --> 00:42:05.719
the same thing happened online when everything's
free and everything's about clickbait, and social

578
00:42:05.800 --> 00:42:10.559
media just perpetuates that. So I
think the future is either going to be

579
00:42:10.880 --> 00:42:15.840
created by a bunch of new tech
companies I think rising out of Europe that

580
00:42:15.880 --> 00:42:20.920
are sick of the American toxic social
media stew that we've created, to create

581
00:42:20.960 --> 00:42:27.559
a better online experience where privacy is
respected. You don't have to sell your

582
00:42:27.639 --> 00:42:30.119
data like that as an option,
and if you do sell your data and

583
00:42:30.199 --> 00:42:34.400
you create value on that platform,
people will get paid for that, some

584
00:42:34.559 --> 00:42:37.519
kind of universal basic income to be
online. Because if they're going to automate

585
00:42:37.519 --> 00:42:42.280
all of our jobs way like Andrew
Yang says, and you can see that

586
00:42:42.440 --> 00:42:46.480
happening with the efficiencies of manufacturing and
even artificial intelligence, you know, hollering

587
00:42:46.519 --> 00:42:51.280
out white collar jobs. Now,
people still need to do something. And

588
00:42:51.599 --> 00:42:54.119
if they're going to be online and
creating all this wealth for this elite tech

589
00:42:54.199 --> 00:42:58.760
oligarchy, why not share some of
that with them? So I think the

590
00:42:58.840 --> 00:43:05.320
future is really to move towards treating
people who are creating all this massive wealth.

591
00:43:05.880 --> 00:43:07.880
You know that people are using to
go to outer space and all these

592
00:43:07.920 --> 00:43:15.079
other places as much more equal stakeholders. And I think that with the labor

593
00:43:15.159 --> 00:43:19.119
movement history in Europe and all kinds
of other things which Americans would call socialists,

594
00:43:19.159 --> 00:43:22.880
but I would just call, you
know, a different way of looking

595
00:43:22.920 --> 00:43:25.119
at the world that you know has
created some great societies. If you happen

596
00:43:25.159 --> 00:43:30.000
to travel over here, it is
probably the future. I've got this strong

597
00:43:30.039 --> 00:43:34.079
feeling, and that's why I'm in
Europe and Ukraine specifically, where the talent

598
00:43:34.159 --> 00:43:37.199
pool is so riche. The engineers
are better here per capita than anywhere else

599
00:43:37.400 --> 00:43:43.119
in terms of the value you get
the world class talent, and this you

600
00:43:43.199 --> 00:43:46.320
know, disdain for data theft and
spying, which comes for people who lived

601
00:43:46.400 --> 00:43:52.400
under communism, and some really like
they've seen from the last we cycle when

602
00:43:52.519 --> 00:43:57.159
stuff goes really wrong, how bad
it can get right sore. They're scarred

603
00:43:57.159 --> 00:44:00.039
from that and they're determined not to
not to repeat that. And I think

604
00:44:00.119 --> 00:44:04.079
that's where the future is going to
be created. Just like in this fifties

605
00:44:04.119 --> 00:44:08.760
and sixties, you know that the
Beat generation started out drumming the beat about

606
00:44:08.880 --> 00:44:13.000
individuality, and then it turned into
you know, the sixties and it was

607
00:44:13.079 --> 00:44:15.679
kind of idealistic. Then it got
a little bit crazy with Michael Jackson and

608
00:44:15.760 --> 00:44:21.920
Madonna and the material world. You
know, greed was the logical extreme of

609
00:44:22.239 --> 00:44:25.880
that movement. But there's got to
be this move towards like respecting the individual

610
00:44:25.920 --> 00:44:29.639
again that I think is going to
come back. And I think I think

611
00:44:29.679 --> 00:44:31.039
that future is going to be created
in Europe. A lot of European tech

612
00:44:31.079 --> 00:44:36.199
startups and American investors are going to
be smart to bet on some of these

613
00:44:37.639 --> 00:44:42.599
you know, undervalued and greatly undiscovered
ideas that I think are coming out of

614
00:44:42.639 --> 00:44:45.800
a society that the Americans might have
written off as like the old world.

615
00:44:45.880 --> 00:44:47.519
But I think that the future is
actually going to be created here in Europe.

616
00:44:49.760 --> 00:44:52.320
Wow. Okay, So now having
said all of that, Samuel,

617
00:44:52.639 --> 00:44:55.280
how does all of this that you've
experienced learned relate to what you're doing at

618
00:44:55.280 --> 00:45:00.360
sanity desk? So it's during any
desk, well, at sanity desk.

619
00:45:00.440 --> 00:45:05.360
Look, you've got one shot at
life. And my perspective is this is

620
00:45:05.880 --> 00:45:08.239
the big idea I've arrived at of
the perfect, perfect moment of my life.

621
00:45:08.360 --> 00:45:14.239
So so you know, to make
a big goal and to live a

622
00:45:14.400 --> 00:45:16.800
life that's worth living, you know, for for all the all the people

623
00:45:16.880 --> 00:45:21.239
that I saw who don't have that
opportunity. So my goal is to make

624
00:45:21.320 --> 00:45:29.800
some small dent on bringing the world
of business online back to where the balance

625
00:45:29.920 --> 00:45:31.840
is back in favor of the small
business owner, right because right now is

626
00:45:31.840 --> 00:45:36.320
a small business owner. I think
Shopify is one of the good guys out

627
00:45:36.360 --> 00:45:38.760
there where they're they're putting the power
back in the hands of small business owners

628
00:45:38.760 --> 00:45:43.880
who feel sell physical goods. We
want to be what Shopify is for the

629
00:45:43.880 --> 00:45:47.000
physical goods world to the experts economy. Right, So we're the place where

630
00:45:47.039 --> 00:45:51.960
you can go for free, set
up your entire business, don't pay anything

631
00:45:52.079 --> 00:45:55.599
until you start getting some traction online. It's just simple, easy. You

632
00:45:55.719 --> 00:45:59.719
own your data, everything secure,
and we give you the tools that Big

633
00:45:59.840 --> 00:46:04.480
ten has given to you on Facebook. But unlike Facebook, you own your

634
00:46:04.519 --> 00:46:07.639
property on our system, so you
pay when you start getting results in traction.

635
00:46:07.760 --> 00:46:10.679
It's a much more fair way for
people to build their real estate online,

636
00:46:12.159 --> 00:46:15.559
creating hyper personalized experiences for their end
users. So you can start to

637
00:46:15.679 --> 00:46:19.079
mirror that user experience that people are
used to on Facebook, but they hate

638
00:46:19.079 --> 00:46:22.280
it because of what Facebook does with
your data. So really trying to draw

639
00:46:22.360 --> 00:46:25.639
people out of these big platforms where
you're just becoming part of a data machine

640
00:46:27.800 --> 00:46:34.360
and really creating a world where small
business owners can create amazing customer experiences for

641
00:46:34.400 --> 00:46:37.360
their customers and not pay a bunch
of money at the beginning to get started.

642
00:46:37.119 --> 00:46:39.000
It's how we want to do it
in the next ten years. Want

643
00:46:39.000 --> 00:46:43.519
to put one hundred million users on
the platform. Every small business owner who

644
00:46:43.920 --> 00:46:45.800
sells their time for money as part
of the knowledge economy, we want to

645
00:46:45.840 --> 00:46:49.079
get them. We're just the natural
place they go to get set up.

646
00:46:49.079 --> 00:46:51.880
And that's our vision over the next
ten years. That's how we want to

647
00:46:52.320 --> 00:46:54.079
make some small difference in history.
Because if we don't do this, or

648
00:46:54.159 --> 00:46:58.400
some other companies don't do this,
I think we're heading for a bit of

649
00:46:58.480 --> 00:47:01.760
a dark dystopian future or where we're
just part of some data machine that eats

650
00:47:01.800 --> 00:47:06.599
itself. Wow. I love it, totally up to something in life.

651
00:47:06.840 --> 00:47:07.519
Hey, we're almost at a time, but I got to make sure.

652
00:47:07.639 --> 00:47:12.000
Have you talk about that you've been
selected for the LA Tech Stars. What's

653
00:47:12.039 --> 00:47:14.480
that all about? And real quick
because we've got like two minutes left.

654
00:47:15.119 --> 00:47:17.039
Yeah, I'm in LA. I'm
in I'm in LA. We were I

655
00:47:17.119 --> 00:47:22.719
guess our vision resonated with with tech
Stars. Matt Coslov, the managing director

656
00:47:22.800 --> 00:47:27.599
of LA. Tech Stars, selected
US twelve companies out of eight hundred who

657
00:47:27.599 --> 00:47:30.360
applied. So we're in the middle
of this. It's a three month,

658
00:47:30.480 --> 00:47:34.199
very intensive program, thirteen week program. Uh. In just a couple of

659
00:47:34.239 --> 00:47:37.480
weeks, we're going to open up
our fundraising campaign to raise money from investors

660
00:47:38.280 --> 00:47:45.559
and venture capitalists who believe in,
you know, our crazy ten year vision

661
00:47:45.639 --> 00:47:47.760
and want to back someone who wants
to, you know, make a better,

662
00:47:47.920 --> 00:47:52.400
fair digital future that puts the power
back in the hands of the smallest

663
00:47:52.400 --> 00:47:55.760
businesses. So that's what we're doing
right now. And it's it's an absolute

664
00:47:55.920 --> 00:48:00.320
amazing program. If any of you
are startup founder, uh uh, do

665
00:48:00.679 --> 00:48:05.760
apply for tech Stars if if you
you know, want to get help building

666
00:48:05.800 --> 00:48:08.960
your company. It's it's definitely an
amazing experience. Oh my gosh, Samuel,

667
00:48:08.960 --> 00:48:10.679
thank you so much. We are
out of time. I want to

668
00:48:10.719 --> 00:48:14.840
say thank you from the bottom of
my heart for for coming on and sharing

669
00:48:14.920 --> 00:48:17.320
your your your vision, your heart, your purpose. Everything. It's been

670
00:48:17.360 --> 00:48:21.079
amazing to have you and learn from
you and be inspired by you. Thank

671
00:48:21.119 --> 00:48:25.280
you, Thanks Elise, and thanks
for this amazing podcast and the topic.

672
00:48:25.519 --> 00:48:30.199
Uh, you know, from my
experience with seeing how this affected my brother

673
00:48:30.360 --> 00:48:35.159
and just you know, so many
people don't have the opportunity to keep you

674
00:48:35.239 --> 00:48:37.559
know, keep going in life,
not of their own free will, right,

675
00:48:37.639 --> 00:48:42.119
and and I think that should inspire
all of us to do what you're

676
00:48:42.440 --> 00:48:45.960
encouraging us to do, which is
don't spend another day, you know,

677
00:48:46.039 --> 00:48:50.559
wasting, wasting your life with something
you're not passionate about doing. And that's

678
00:48:51.880 --> 00:48:54.159
easy to say, hard to do. And I admire you for putting that

679
00:48:54.239 --> 00:48:58.199
out there. You're so welcome.
Thank you all for and thank you for

680
00:48:58.280 --> 00:49:00.440
caring and noticing. Because I do
love what I do. It is my

681
00:49:00.519 --> 00:49:02.639
purpose, it's my jam. If
you'll learn more about Samuel Cook and the

682
00:49:02.679 --> 00:49:06.039
we're King and his team are doing
at Sandity Disk, you can start by

683
00:49:06.079 --> 00:49:08.920
going to sanitydesk dot com. If
you're watching this, he's put an offer

684
00:49:09.280 --> 00:49:12.920
URL up there as well. What's
that URL again, please, Samuel?

685
00:49:13.480 --> 00:49:15.960
It's for our free software. We're
releasing a free version of our software at

686
00:49:16.000 --> 00:49:20.360
the end of September. Here in
twenty twenty one, So our software is

687
00:49:20.400 --> 00:49:24.840
free to get started. Yeah,
so you go freemium option two. Okay,

688
00:49:25.440 --> 00:49:29.599
and thanks again to our partnering sponsor
work Proud, which helps companies build

689
00:49:29.639 --> 00:49:32.440
a platform where your workforce receives meaningful
feedback and thanks for their work from people

690
00:49:32.480 --> 00:49:36.239
across your company. Last week,
if you missed the live show, you

691
00:49:36.280 --> 00:49:38.280
can catch up be you recorded podcast. We are on there with Daniel Sanderson

692
00:49:38.360 --> 00:49:43.440
talking about the new media platform he
built called Planksip. Next week, we'll

693
00:49:43.480 --> 00:49:47.039
be on the air with Jeff Tuff
and Steven Goldbach, both from DETT Consulting,

694
00:49:47.079 --> 00:49:51.599
and talking about the book they co
authored, Provoke How Leaders shape the

695
00:49:51.639 --> 00:49:54.320
future by overcoming fatal human flaws.
So you're there, Remember that works at

696
00:49:54.400 --> 00:50:02.280
least a third of our life.
So let's work on Purpose. We hope

697
00:50:02.280 --> 00:50:07.320
you've enjoyed this week's program. Be
sure to tune in too Working on Purpose

698
00:50:07.639 --> 00:50:12.920
featuring your host, doctor Elise Cortes
each week on the Voice America Empowerment Channel.

699
00:50:13.599 --> 00:50:20.079
Together, we'll create a world where
business operates conscientiously, leadership inspires impassioned

700
00:50:20.159 --> 00:50:24.079
performance, and employees are fulfilled in
work that provides the meaning and purpose they

701
00:50:24.280 --> 00:50:28.880
crave see you there. Let's work
on purpose.