April 14, 2021

Purpose and the Science of Changing Behavior for a Better Life

Purpose and the Science of Changing Behavior for a Better Life

In this conversation with the ever insatiably curious Professor Wright, we take a deep empirical dive into purpose and how people experience it. How people gain access to their purpose and apply it is the focus, and Dr. Wright shares what he’s learned...

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In this conversation with the ever insatiably curious Professor Wright, we take a deep empirical dive into purpose and how people experience it. How people gain access to their purpose and apply it is the focus, and Dr. Wright shares what he’s learned over a lifetime investigating how to change our behavior to have a better life.

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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Working on purpose now. Here is
your host, doctor Elise Cortes. Welcome

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back to the Working on Purpose Program. Thanks for tuning in again this week.

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I'm your host, doctor Reali's Cortes. Join you live from Dallas,

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Taxis, which is home base for
me. By way of introduction, I'm

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a management consultant specializing in meaning and
purpose, organizational logotherapist, inspirational speaker,

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social scientist, and author. Learn
more about me and how we can work

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together at either at least coretest dot
com or Gusto dshnow dot com. Let

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me thank my partner and sponsor,
work Proud. We are a perfect collaboration.

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Everyone wants to know they matter and
that the work they do is meaningful.

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And appreciated. Work Proud is a
mobile platform built to encourage employees to

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share stories and recognize each other's contribution, and they empower hr and business leaders

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to help create company cultures where all
employees are inspired to feel proud of their

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work. I'm proud of their company. Learn more at workproud dot com.

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With us today is doctor Brad Wright, a professor of sociology at the University

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of Connecticut, where he studies American
Christianity, spirituality, and well being.

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He has authored fifty plus articles and
written two books, including Upside Surprising Good

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News about the state of our world. We'll be talking today about purpose and

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how it's experienced, among other things. He joined it today from stores Connecticut.

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Brad, welcome to Working on Purpose. Thank you in a cord with

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your intro. I'm proud to be
here. I'm wonderful. I'm so happy

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to hear that you know. And
I don't remember exactly how it happened.

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We met on LinkedIn and when I
saw what you were doing, I was

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like, you must come on the
show and talk about that. So thank

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you for being willing to be caught. Well, thank you, You're welcome.

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So I just have to get right
into Both of us are social scientists.

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We're both lovely geeks in that way. And you study, as we

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said I said in the intro,
spirituality and well being, but also purpose.

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So let's get right into the nitty
gritty here. I want to get

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from your perspective what you've learned as
to whether purpose in life can be intentionally

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discovered. Well, that's the big
question, isn't it right? Because a

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lot of times when people talk about
discovering purpose, they talk about an organic

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journey, you know, something that
they didn't have control over, Like you

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put a canoe in the water,
you end up in the ocean. You

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say, this is wonderful I got
here. And if that's all there is,

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then we should be novelists. Right. In addition, there's the hope

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that there's things that we can do
intentionally to get more purpose. So I

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suppose, staying with a canoe analogy, you can paddle and choose your tributaries.

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You can do things that take you
to a different place. And that's

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what I love about this area of
study is that there's both a strong organic

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compound to it and also strong intentional
compound. Mm hmmm hm. And what

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I have discovered, and you've said
this in one of your podcasts, the

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field of purpose is incredibly complex and
profound. And one of the things I

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like to remind and teach people is
that purpose is not an on or an

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off switch. It's not either here
or not. There's just so many layers

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and nuances to it. And why
I guess both you and I here we

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spent all these years studying and inquiring
into it. One of the other things

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that you talked about, and I
think it was one of your podcasts that

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I was listening to, you said
that purpose might be randomly experienced, or

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it might be patterned and predictable.
And so if it is predictable and patterned,

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what are the patterns and how can
they be reproduced for people who might

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want it more purpose in their lives. Well, that's the big question that

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people like you and me deal with. We spend a lot of time talking

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with people finding purpose. We observe, we listen, we read, and

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we start to look for patterns,
and then we look for patterns among the

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patterns, and then maybe if we
get lucky and we're good, we see

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patterns of the patterns of the patterns, and we have like concise explanations for

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it. And so that's what I
spent all my time teasing about or trying

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to tease out, is what's the
patterning and a purpose. I'll give you

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one for example, It's pretty common
for people to engage purpose the most during

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transitions in their life. So you
think, you know, say, from

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eighteen to I don't know, seventy
eight, maybe that's the purpose range when

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people are engaged in purpose pursuits.
It's not you know, one part each

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year, one sixtieth each one of
those years where there tends to be in

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times of transition. You come out
of school, you come out of a

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marriage, you come out of your
first job, and it wasn't what you

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want, your kids leave home,
you retire. So that's an example of

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a pattern that we see. And
then you start seeing patterns of when people

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look forant and what they find and
how they look for it. I got

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to say two things to what you
just said there, Brad. One,

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this notion of teasing out how people
discover their purpose, and in my case,

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I'm very interested too in how they
express it, which we're going to

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talk about later as well. So
I'm just on the tail end of finishing

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up curating an anthology of twenty five
women's stories from across the world who have

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discovered their purpose and are pursuing it. And so guess who do not silence

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her phone? No, No,
rule number one. So I'm in the

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process now of categorizing their stories so
that as the anthology goes goes through,

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we can start to make sense of
the progression of their stories. So I

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think what I'm going to do is
I'm going to arrange the stories according to

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the expression of the purpose. It's
just so exciting. I can't even tell

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you. I can't wait. It's
coming out in the next cup months and

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anyway, so I'm curre reading that. And then the second thing I wanted

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to say about this notion of some
of these stages or some of these events

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that help despawn purpose, I can
absolutely tell you, and I know you

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won't be shocked that getting divorced five
years ago was a fantastic catalyst for me

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to really really clarify my purpose and
to enrich its expression. A huge catalyst

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for me. Yeah, there's an
element of sometimes we decide we want to

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seek purpose, and sometimes we're thrown
into needing defining purpose so even our motivation

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has different layers to it, and
it can be multifaceted. Yes. And

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in fact, one of the things
I really wanted to talk about on the

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heels of this whole conversation or this
whole topic, is you do say that

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we often discover more of our purpose
and moments of distress, and some of

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our deepest insights regarding purpose come from
these moments of distress. Will you say

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a little bit more about that?
I mean, I mentioned my divorce,

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but what is it about these moments
of distress that help us get access to

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our purpose? Distress is clarifying the
great enemy of purpose. And by the

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way, that's a nice way to
think about it. Instead of just thinking

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what creates purpose? You can think, well, what hinders purpose? And

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I've come to think that the great
enemy, the great barrier defining purpose,

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is busyness. I don't think it's
completely agree I don't think it's evil,

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I don't think it's narcissism. I
think it's busyness. And when we have

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tragedy in our life, some days
it makes things more busy, but it

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tends to push us into what matters
the most. It tends to get us

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asking big questions because it's very disruptive. So maybe busyness and sort of routine

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combined keep us from purpose and distress, you know, blows that up,

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as we all know very well.
Mm hmm. You know, I just

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started working this last Friday with a
new leader in an organist and she's really

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really interested on delving into her purpose. And I think she's in her mid

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forties. And she said, this
is the first time it's really really come

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up for her, and she was
sort of feeling she was sort of apologizing

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and sort of begrudging that that's where
she was in the moment. And I

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said, please, don't do that
to yourself. This is the society that

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we live in. We live in
a very fast paced world, and tell

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you catch your breath for a moment. It might have not occurred for you

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to go looking for your purpose or
try to understand it better. And so

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the same thing I told her,
as the world is so busy and fast.

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She just happened to be going on
vacation the next day, and so

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I told her, I said,
when you go on vacation, spend a

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little bit of time. Because they
were going to go out and be camping

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at a cabin, go sit in
the nature and just listen to the stillness.

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Listen to what you're being is trying
to tell you and what's trying to

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be revealed for you. You need
that stillness. So I completely agree with

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you about those barriers of busyness and
routine getting in the way of us getting

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access to her purpose. That is
so crisp. I love that. Thank

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you. I think your advice to
use her vacation that way is brilliant because

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vacations and travel disrupt our daily routines
in a very fruitful way. They give

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a space to think about things that
could be different than they are. And

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that's so much a purpose is conceptualizing
a different existence. And that's it's hard

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work, and it leaves space.
It is hard work, and that's I

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want to really draw attention to that, because just this afternoon or this morning,

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I was having a really really yummy
conversation with a young man who's thirty

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two, and he's really working at
this and we have these really really philosophical

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and deep conversations every few weeks,
and you know, I said, I

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remember how it felt when I was
your age on the journey. And he's

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working at this, and I said, this is not for the faint of

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heart. If you really are going
into this, this is real work and

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it's worth it. It's worth every
moment, every morsel of energy that it

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takes to do it. And so
to that end, I love what you

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also talked about here in one of
your podcasts, and this is I want

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to spend a lot of time developing, delving into each of these for our

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listeners. I like each for each
show or each episode that they can walk

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away with something they can immediately put
to work. And so you talk about

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four ways of engaging knowledge as we're
working toward our purpose, rational analysis,

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subconscious events and circumstances and signs,
and you say that we need to engage

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all four and it's a practical to
think about them in this way. So

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let's talk through each one of those. What do you mean by them and

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how how can we use them or
engage them. Well, let me start

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off with a metaphor that will resonate
with you in Texas, and that's finding

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oil. Now, I just thought
of using this metaphors. I didn't look

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up the specifics, but as I
have read about how people discover oil or

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how companies discover oil. The use
a number of different techniques. So they

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have like some sort of ground radar, They test the soil composition, they

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look at the topography, They do
a number of things, and then if

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and if each of those different modes
of discovery suggests something's there, then they

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draw a well. Okay. Likewise, when we pursue purpose, we can

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use different modes of discovery. We
can use our rational analysis, we can

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just stop and think about it.
We can't use our subconscious. We could

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listen to our dreams, we can
follow our intuitions. We can create experiences

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that give us a chance to test
how we react to things. And then

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we can interpret what happens in our
life, and you can added divines into

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that or not in terms of our
purpose. So using all four of those

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is the way to go in discovering
purpose because they'll often teach you different things,

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but eventually they often converge into just
a few things. And that's beautiful.

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It is beautiful. So it was
interesting, And I know you really

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did say that if I had this
right, you really care about empirical research.

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Do I have that right? Okay, So if you would for those

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of our listeners, I'm going to
guess that just a few of them rescription

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on their heads, going wait a
minute. Purpose and rational thinking? What

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do you mean by that? That
just seems like they don't go together.

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It's not. I don't think those
are normally talked about in the same sentence.

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So when you say rational thinking,
what do you mean? Do you

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mean like, you know? What
am I naturally good at? What could

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I analyze to say that I actually
know? Or what do you mean by

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rational knowledge? That's a purpose?
That's a great example, that's a great

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question. So what does it mean
to analyze something that's so sort of a

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theory on sublime is purpose? Yes, something is you know, basically applying

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spreadsheet logic to it. So you
know, how can you find purpose with

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a spreadsheet? Which is rational thinking? You can analyze your life. You

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can analyze your life up until this
point. You can analyze other people's lives,

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and any one of those analyzes will
help you. I'll give you an

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example. A good exercise that I've
found has helped people I work with is

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to I have them list twenty twenty
five activities they do regularly. Then I

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give them a five by five grid
with meaning and happiness on each dimension.

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So you have a twenty five cells. So I told you it's empirical.

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I just like, get started here. I like it. Then I say,

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place each one of those activities in
one of the cells based on how

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much purpose and how much meaning and
happiness it gives you. So low meaning

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low happiness would be bottom left,
high meaning high happiness would be bottom top

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right, and then you go from
there. When people do that, that

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just kind of straightforward analysis and plotting. They always have these AHAs of Wow,

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why don't I do more of what's
in the top right? Why am

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I spending so much time on the
top left? How can I move things

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up into the right? You know
what's so great about this? This is

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almost exactly the spirit of the conversation
I was having with this new leader I

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was working with on Friday, and
she was talking about how she know,

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she's just feeling overwhelmed because she's got
all these things she's doing in life,

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and I'm like, do you need
to be doing all those things? How

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many of those things could you actually
outsource or find a who to do them?

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Currently reading a book called Who Not
How, which is really about how

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do you enroll people in your life
to help you achieve your vision, because

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you can't do it by yourself.
So that's you know. I'm like,

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do you really have to spend four
and a half hours every other week cleaning

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your house? Really? Do you
really have to clean your oven? And

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do you really have to do all
these things that someone else going to do

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for you? So I really appreciate
that clarity. Now, one of the

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other things that you talk about too
is events. By the way, I

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do chronicle my dreams I went in
the morning, I actually write what I

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dream about because I am looking into
my subconscious to see what I can learn

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from that. So I certainly get
that. But events, you made some

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kind of a comment about you know
what if somebody almost falls off a cliff

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or does fall off a cliff,
So how do events help us clarify or

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understand our purpose? Well, that
actually was a true story. One of

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my podcast guests fell one hundred feet
a ten story building high wow, all

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of the cliff rock climbing his His
claiming partner made a mistake and let go

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over rop when he shouldn't have.
And this my friend or now friend hit

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the bottom, shattered his leg,
but he bounced. He didn't die,

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and it's astonishing he didn't die,
but that changed how he saw the world

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thereafter. Now that's a dramatic example. For the most part, we don't

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want to be throwing ourselves off a
cliffs to find purpose. That's usually recommended

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against. But there are things that
happen in our life that can have meaning.

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You meet somebody, you get fired, your house sells, your house

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doesn't sell, some event, there's
a tragedy in your community. All of

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these can prompt or clarify your purpose. Beautiful, that was so helpful.

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It's already time for our first break. It goes so fast. I'm Alice

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Cortes, your host. We don't
think are with doctor Brad Wright, a

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professor of sociology at the University of
Connecticut, where he studies American Christianity,

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spiritual auit, and wellbeing. We've
been talking a bit about his studies and

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what he's learned about purpose. After
therik, we're going to get more into

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how it's experienced. Stay with us. We'll be right back. Doctor Elise

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Cortes is a management consultant specializing in
meaning and purpose, and inspirational speaker and

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author. She helps companies visioneer for
greater purpose among stakeholders and develop purpose inspired

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leadership and meaning infused cultures that elevate
fulfillment, performance, and commitment within the

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workforce. To learn more or to
invite Elise to speak to your organization,

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please visit her at elisecortes dot com. Let's talk about how to get your

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employees working on purpose. This is
working on Purpose with doctor Elise Cortes.

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To reach our program today or open
a conversation with Elise, send an email

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to Alise Alise at elisecortes dot com. Now back to working on purpose.

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Thanks for stating with us, and
welcome back to working on purpose. As

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I've watched the pandemic continue on and
we look for ways to help companies support

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their employees handle the anxiety, stress, depression, and feeling disconnected while also

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helping to lift and inspire them with
ongoing professional development. We now offer a

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wellbeing webinar learning series called Grab your
Gusto Vital Wellbeing from the inside Out.

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I know you can relate to that
doctor right. You can learn more about

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it at a leasecoorretest dot com,
or send me an email to Elease at

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leastcorretest dot com. If you're just
joining the program. My guess is doctor

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Brad Wright, a professor of sociology
at the University of Connecticut. He's the

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author of fifty plus articles, and
one of his books is entitled Upside Surprising

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Good News about the state of our
world. He joins today from Stores Connecticut.

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I'm your host, doctor Elise Cortes. Okay, so now for this

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next segment here, Brad, I
think it's really interesting how you are riveted

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on the notion of the experience of
purpose. I think most people have the

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idea that it would be pretty good
to live from your purpose, but I

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don't think there's a lot of people
that really understand that very well. So

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I really definitely wanted to make sure
that we talked about it. And I

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love your School of Purpose podcast.
What a great name for a podcast and

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for an inquiry, But I just
love that. And so you say that

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you interview people who have found purpose
in their lives, and from their stories,

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we learned about how purpose works and
we are inspired to have more in

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our own lives. We also feature
experts as well, So talk to us

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a little bit about some of the
things that you've learned about how people experience

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purpose. Well, when people experience
purpose, their life is different. So

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thankfully I have not had COVID,
but the people I know who have had

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it said that they feel different when
they have COVID than when they don't.

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By analogy, we feel different.
Our life is different when we experience purpose.

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And there's a number of symptoms I
guess symptoms of purpose. One is

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people have a lot more energy.
You get out of bed, kind of

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a spring in your step. You
don't dread getting out of bed because you

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have something in front of you that
you want to launch yourself into. Another

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is that you often get into flow, so it flows, a psychological state

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that involves sort of losing consciousness of
time and the world around you because you

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get so focused on what you're doing. Another symptom that I've heard often is

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what you're doing feels very meaningful.
It has significance to you. You're not

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just wondering why you're doing it.
I was talking to a former student of

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mine who has a very well paying
job at a company you would have heard

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of, a tech company, and
I said, how do you like your

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job? He said, you know, most days I'm between I don't care

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and I kind of like it.
Wow, Okay, that's not purpose.

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Yeah, that's not And so that's
I guess a good negative example of what

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it is not to have it be
meaningful. So those are some of the

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indicators that I've seen a purpose.
I'll add a couple more and see what

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your take is on this. This
is based on my experience and some of

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my research too. But I know
I've had Nick Craig on my show as

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well from Boston, and he talks
about that courage gives us, excuse me,

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purpose gives us crazy courage oftentimes to
pursue these kinds of love it right,

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courage to go after these things.
I definitely have done crazy things high

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on purpose that I wouldn't have done
if I weren't high on purpose. It

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also changes our relationship with stress.
It redirects it positively so that we actually

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experience more of the good side of
stress to power us through versus the negative

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downside of stress. I don't know
if you've ever come across any of that.

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Okay, you're well being guys,
so as I am. And then

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finally, the other thing that he
says that I've really, really, really

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like is that the thing about being
about living from purpose is that it gives

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us access to a fuller spectrum,
to the human instrument of emotions. So

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we have a greater access to,
you know, feel much more deeply and

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broadly, So you know, we
can experience euphoria, we can experience confusion,

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we can experience you know, awe, and we can also experience doubt

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and vulnerability. But the thing about
living and purpose is that it lets us

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have a greater deeper access to what
it is to be a fully human person.

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And I think that's astounding. Yes, another one, and I love

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the crazy courage that I hadn't thought
of it in that term, in those

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terms, but he's absolutely right.
Yeah. Another thing is that when you're

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doing something purposefuel purposeful, it feels
authentic to who you are. It's like,

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oh, this is just right.
So it's almost like if you're trying

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unclosed and you try on your shirt
after shirt or jacket after jacket, and

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then one just slides on. My
built it was designed and constructed exactly for

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you. That's kind of how purpose
feels. Like. Oh yeah. The

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flip side of that is that everybody's
sense of purpose is different than somebody else's.

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It's not one size fits all.
So when you're talking about purpose,

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you're talking about tailored clothing rather than
off the rack. It's exactly right for

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you. And so that's what it
feels like. It just feels very authentic,

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you know what I love about what
you're doing. So one of the

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things that I am a meaning and
work researcher, been investigating that for years

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and I form my PhD dissertation and
then some post doc research. I discovered

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these fifteen modes of engagement that take
into account how important your work is to

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who you are, your identity,
and what levels that you're registering for that.

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And I discovered one mode called living
your Purpose. And essentially you and

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the work are inseparable. There is
no way to distinguish one from the other.

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You are it, and it is
you, and it is very important

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and who you are because it's it's
like to your point, it's the cloth

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you're made of, and it's how
you're showing yourself in the world, who

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you're being in the world. And
it's the second highest level that I found

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just under a transcendent connection. Transcendent
connection as the people that are generally facilitating

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connection with with God. So a
lot of them were with pastors and rabbis

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and priests and spiritual counselors and such. But anyway, so the way you

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described that is is very much in
alignment with how I talk. We can

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almost finish the other sentences. I'm
guessing on that. Wouldn't that be fun?

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Well? I think you're absolutely right
about the importance of work and purpose.

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And I mean I find even your
kind of your jingle in between episodes

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inspiring. It's like, yeah,
I want more purpose in my work.

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I heard Tony Robbins say once that
he didn't believe in work life balance.

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He believed in work life integration.
Yes, And I thought that was a

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very pithy and profound way to put
it. I use that same. I

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think that's the most we'll Actually the
latest one is work life harmony. That's

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the latest way to talk about it. So we went from balance to integration,

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and I think harmony is the latest
and I like that too. So

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now I have to get into too
at this school of Purpose, and I'd

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love to hear how you did this. It seems that you've convened a group

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of scholars, practitioners and students who
study how people find purpose, and you

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together have identified processes and created strategies
to help guide people in their journey.

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So first, how did you compile
this group of people and what are some

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of these strategies or processes that you
work with. Well, this is one

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of the choice of being a professor
is that you have all these students where

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you teach, and some of them
are really smart, and so I give

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them the opportunity to do research with
me, and they have to have a

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really high GPA to do it,
and I get great, I see,

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I'm old enough. I call them
kids, but I need to be respectful

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and call them a young scholars.
And we meet every week and we talk

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about these things. They collect data
and they interview people and they try to

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make sense of what's happening in their
world, in their friends world, and

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in the world of the university,
and then in the world of their older

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relatives as it relates to purpose.
And then from that we get more general

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lessons. I'll tell you what lesson
has come up recently is I've had them

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interviewing students about their parents' influence on
their purpose, and we've come up with

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a handful of ways that parents try
to influence the purpose of college students.

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So it can be laisse fair,
it can be directive, it can be

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corrective, it can be supportive encouraging. For me, that the broader lesson

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there is that we don't find our
purpose in a vacuum. That we have

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expectations from our family, our friends, our culture, ourselves that are often

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not inlign with our purpose. And
that's a big part of finding our purpose

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and enacting it is that we have
to be willing to let go of those

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expectations or distance our cells from them. So I use the analogy of if

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you're driving down the road and a
lot of other people are on it,

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if you're going to find your purpose, you're basically getting off the road in

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off roading. It's just you're leaving
the beaten path. M h. I

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love that. I was just reading
I'm part of a group called a Global

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Purpose Leaders. Brandon Peale, who's
been on my radio show in Hollywood's also

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on my show, are part of
that and or stewarding that, and I

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reading What's something they put out is
they talk about how purpose is revealed to

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you. It's not something that you
can really just go out and just say

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that you declare it, or even
even to some degree even discovery. It

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sort of has a revelation process,
which why I like your idea of the

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off roading to go off to be
to get access and be present to it.

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I like to talk about it as
you know, what is it your

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soul? What is your soul?
As desperately trying to whisper to you that

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you can't hear. Yes, okay, So that is something has really confounded

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me for some time. And I
just read something by a Robert Johnson who

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has passed away, but he's a
union psychologist and he actually worked with you,

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and he made a brilliant point about
this, and that is he said

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that our rational mind is fantastic,
and he didn't use the word purpose,

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but he meant basically the same thing
for finding purpose when it comes to collecting

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information. He said that our mind
is the eyes and ears of God,

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but we have to wait for our
soul to tell us which way to go.

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Is great at identifying options and understanding
them, because the problem is if

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you go with just intuition, you're
scratching lottery tickets, or if you go

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with just analysis, you can't get
to anything more important than a spreadsheet.

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But you combine them and you have
this beautiful interplay between the mind and the

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soul, and that I value quite
a bit. So I would agree with

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what they said, and I would
incorporate it with rational thought. As I

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just mentioned, it's just a yummy
conversation. You know, this is why

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I love hosting the show. And
you know, really, what I see

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you doing with your undergrad students is
together you're really advancing the the inquiry and

397
00:28:14.000 --> 00:28:18.400
the dialogue of purpose among other things, whatever else you're experiencing or whatever you're

398
00:28:18.519 --> 00:28:21.519
investigating. And I'm doing the same
thing on this radio show. I'm advancing

399
00:28:21.599 --> 00:28:26.680
the conversation by curating its contents to
move it along toward a higher level of

400
00:28:26.960 --> 00:28:32.920
inquiry and understanding around purpose work,
inspirational leadership, and conscious capitalism. And

401
00:28:32.960 --> 00:28:34.920
so it's just it's so I love
that you actually, so you have a

402
00:28:34.920 --> 00:28:38.480
group of students, and I have
this ongoing series of guests like you do

403
00:28:38.559 --> 00:28:42.960
too. So it's a similar kind
of approach. One thing that you talk

404
00:28:44.000 --> 00:28:47.039
about. Sorry, go ahead,
Brad, aren't we fortunate? We are?

405
00:28:47.160 --> 00:28:49.960
I'm so grateful. It's just I
pinched myself very frequently. That's why

406
00:28:51.000 --> 00:28:56.319
I've got all these bruises in case
you're wondering. You talk about something that

407
00:28:56.400 --> 00:28:59.160
I don't think I've really heard anybody
else say, which is one of the

408
00:28:59.160 --> 00:29:02.079
reasons I wanted to have in the
show because you advance the dialogue. But

409
00:29:02.160 --> 00:29:04.480
you say, applied purpose is an
opportunity. So first, what do you

410
00:29:04.519 --> 00:29:10.359
mean by applied purpose? And how
is it an opportunity? Okay, So

411
00:29:10.440 --> 00:29:15.200
this is the off road side of
me as a scholar. Most people when

412
00:29:15.200 --> 00:29:22.599
they study purpose, study how it
exists as a phenomenon, and they study

413
00:29:22.599 --> 00:29:26.240
it in its natural setting. So
if we were studying a disease, they'd

414
00:29:26.279 --> 00:29:30.960
be a epidemiologist, you know,
the epidemiology of purpose, how does it

415
00:29:30.000 --> 00:29:33.720
affect people, what does it do? But I've gotten really interested in the

416
00:29:33.759 --> 00:29:40.920
study of how to change purpose,
the study of purpose interventions. And I

417
00:29:40.960 --> 00:29:47.200
haven't seen a lot of studies of
purpose interventions other than a handful of studies

418
00:29:47.200 --> 00:29:51.759
of a given intervention. But it's
almost like, if you're going to study

419
00:29:51.799 --> 00:29:53.799
a disease, do you study how
it spreads in the wild, or do

420
00:29:53.839 --> 00:30:00.559
you study what affects it, what
cures it, or what changes its symptoms,

421
00:30:00.680 --> 00:30:04.000
Because you can say both they're different
enterprises and So the latter is what

422
00:30:04.039 --> 00:30:08.240
I'm calling the applied purpose, and
that is the study of how to cultivate

423
00:30:08.279 --> 00:30:12.759
purpose, the study of how people
bring it about, like the work that

424
00:30:12.799 --> 00:30:18.279
you do if you're consulting, and
I just think it's fascinating. And you

425
00:30:18.279 --> 00:30:22.440
know, if you can really understand
something, you're able to change it,

426
00:30:22.480 --> 00:30:26.200
So why not study how to change
it? I really like that. And

427
00:30:26.240 --> 00:30:32.960
here's why I see purposes. The
words meaning in purpose are probably some of

428
00:30:32.960 --> 00:30:38.240
them now most overused words that are
ill ill applied. Then then and then

429
00:30:38.279 --> 00:30:41.920
I can possibly imagine they're well intentioned, right, but it's because people want

430
00:30:41.920 --> 00:30:45.960
them. They're elusive, they don't
really understand them. So I really like

431
00:30:45.039 --> 00:30:48.920
what you're doing about you take You're
really taking it and using that empirical approach

432
00:30:48.960 --> 00:30:56.920
that you do to really get access
to them and generate them into your world

433
00:30:56.920 --> 00:31:00.240
and your existence in a productive way. And I think that is this is

434
00:31:00.279 --> 00:31:03.359
what we need, Brad. It's
like the next level levels up. I

435
00:31:03.440 --> 00:31:07.039
feel the same way. I'm just
so excited about it. I have a

436
00:31:07.079 --> 00:31:08.640
new team of students coming on in
September, and honestly, I want to

437
00:31:08.640 --> 00:31:11.319
ask them if they'll work with me
through the summer. I'm just so excited

438
00:31:11.359 --> 00:31:15.079
to do this. Oh that's so
great. It should be like that.

439
00:31:15.079 --> 00:31:18.880
All right, let's take our last
break here. I'm Alice Cortez, your

440
00:31:18.920 --> 00:31:22.000
host. We're on the air with
doctor Brad Wright, professor of sociology at

441
00:31:22.000 --> 00:31:26.160
the University of Connecticut, where he
studies American Christianity, spirituality, and well

442
00:31:26.200 --> 00:31:30.720
being. We've been talking about the
notion of how we experience purpose and so

443
00:31:30.720 --> 00:31:33.880
many manifestations. After the rak we're
to learn more about some of his other

444
00:31:33.039 --> 00:31:37.240
areas of inquiry, like the subconscious. Stay with us, We'll be right

445
00:31:37.279 --> 00:31:42.359
back. Doctor release Cortez is a
management consultant specializing in meaning and purpose and

446
00:31:42.519 --> 00:31:48.559
inspirational speaker and author. She helps
companies visioneer for greater purpose among stakeholders and

447
00:31:48.640 --> 00:31:56.559
develop purpose inspired leadership and meaning infused
cultures that elevate fulfillment, performance, and

448
00:31:56.720 --> 00:32:00.319
commitment within the workforce. To learn
more, to invite Elise to speak to

449
00:32:00.359 --> 00:32:06.319
your organization, please visit her at
Elisecortes dot com. Let's talk about how

450
00:32:06.359 --> 00:32:16.720
to get your employees working on purpose. This is working on purpose with doctor

451
00:32:16.720 --> 00:32:22.319
Elise Cortes. To reach our program
today or open a conversation with Alise.

452
00:32:22.680 --> 00:32:30.000
Send an email to a lease Alise
at Elisecortes dot com. Now back to

453
00:32:30.160 --> 00:32:38.160
Working on Purpose. Thanks for stating
with us, and welcome back to Working

454
00:32:38.200 --> 00:32:42.960
on Purpose. I mentioned after the
first break about the Grab Your Gusta well

455
00:32:43.000 --> 00:32:46.240
being a webcast learning series. The
content from that program is adapted from part

456
00:32:46.279 --> 00:32:51.359
one of my book which is called
Purpose Ignited, How Inspiring Leaders Tognite Passion

457
00:32:51.400 --> 00:32:53.559
and will Elevate Cause, which is
now avable on Amazon. And I wrote

458
00:32:53.559 --> 00:32:58.279
that book to awaken readers to their
passion and their purpose and help them transform

459
00:32:58.319 --> 00:33:01.480
them into inspirational leaders who enliven the
workplace and elevate the contribution of business to

460
00:33:01.519 --> 00:33:06.440
all at stakeholders. If you're just
joining us, my guest is joining us

461
00:33:06.440 --> 00:33:09.400
from stores Connecticut, doctor Brad Right. He's a professor of sociology at the

462
00:33:09.440 --> 00:33:14.440
University of Connecticut, and he I
was about to say he was working on

463
00:33:14.480 --> 00:33:17.160
his next book, but he's actually
working on several different different articles and has

464
00:33:17.200 --> 00:33:22.279
two books out already. I'm your
host, Doctorurly's Cortes. So for this

465
00:33:22.440 --> 00:33:25.160
next segment here, it's so interesting
what you get to do. I'm envious,

466
00:33:25.240 --> 00:33:29.279
right because I'm such a such a
geek myself, and I'm a researcher

467
00:33:29.279 --> 00:33:35.440
too, but I'm very interested in
your studies on the subconscious. So what

468
00:33:35.519 --> 00:33:37.240
I want to ask you is,
what have you learned about the subconscious and

469
00:33:37.279 --> 00:33:40.400
relation to purpose or even behavior change
if you want to take that one on.

470
00:33:42.400 --> 00:33:45.440
Okay, So I'm happy to talk
about it, as long as you

471
00:33:45.440 --> 00:33:47.359
don't think I'm an expert with the
subconscious with behavior change, I am,

472
00:33:47.640 --> 00:33:52.519
okay, fair enough. Subconscious was
off my radar. The subconscious was off

473
00:33:52.519 --> 00:33:57.240
my radar. With purpose. I
was thinking in terms of analysis and experience,

474
00:33:57.279 --> 00:34:00.240
because okay, you know, the
social science is a social scientist site

475
00:34:00.279 --> 00:34:05.119
study what can be measured. But
time and time again, the subconscious kept

476
00:34:05.160 --> 00:34:07.159
on coming up in the stories I
heard that people interviewed what I read,

477
00:34:07.519 --> 00:34:12.039
and then in my own life,
and I've started finding that the most productive

478
00:34:12.079 --> 00:34:16.519
ways, some of the most productive
ways of finding purpose involved basically hacking the

479
00:34:16.639 --> 00:34:22.599
subconscious or listening to it. And
so that's how I got interested in it.

480
00:34:22.400 --> 00:34:29.079
M that's so interesting. So I'm
always every I invest in myself.

481
00:34:29.519 --> 00:34:31.440
Every year I go and I do
some kind of a program somewhere just to

482
00:34:32.000 --> 00:34:37.360
keep learning. And this year I
did PSI's Seven Days Work, which is

483
00:34:37.440 --> 00:34:44.039
really I would say that it's really
designed to uncover your shadows, and so

484
00:34:44.079 --> 00:34:47.239
it's shadow work kind of thing.
So it's designed to see where where it

485
00:34:47.320 --> 00:34:51.559
serves you up a whole week of
getting your buttons pushed and seeing where do

486
00:34:51.599 --> 00:34:52.880
you have work to be able to
do? And you start to notice some

487
00:34:52.920 --> 00:34:55.079
stuff. Isn't that cool? Look
at the look on your face? Oh

488
00:34:55.159 --> 00:34:58.639
my goodness, I love it.
Shadow work is the best. Well,

489
00:34:58.679 --> 00:35:00.360
and I don't have I haven't done
a shadow work yet, so I wanted.

490
00:35:00.400 --> 00:35:04.280
I'm trying to do everything that I
can right to be on this journey.

491
00:35:04.320 --> 00:35:09.000
So so the notion of shadows and
subconscious is really interesting. Dreams are

492
00:35:09.039 --> 00:35:14.639
really fascinating. Have you have you
studied dreams at all? I am an

493
00:35:14.880 --> 00:35:21.800
enthusiastic probably an obnoxiously enthusiastic amateur and
okay interpretation. I just discovered it three

494
00:35:21.840 --> 00:35:24.840
four months ago, had a guest
on my show who talked about it.

495
00:35:24.880 --> 00:35:28.119
I read some of the books she
recommended. I went to some of her

496
00:35:28.199 --> 00:35:31.639
dream circles. Oh my goodness.
I had no idea dreams could be interpreted,

497
00:35:32.079 --> 00:35:37.880
and I had no idea that they
had so much to say it's Remarkable's

498
00:35:37.199 --> 00:35:42.159
here's the analogia use. There's digital
computers that we all use there on our

499
00:35:42.199 --> 00:35:45.960
desks. There's also quantum computers.
They use an entirely different logic. They're

500
00:35:46.000 --> 00:35:52.320
good for an entirely different kind,
different kind of problem that like physicists and

501
00:35:52.320 --> 00:35:58.679
like Google use for some things.
Our mind and our subconscious work is one

502
00:35:59.760 --> 00:36:02.840
as as the two combined, and
we can get so much more done when

503
00:36:02.840 --> 00:36:07.480
we're paying attention to our subconscious and
the different ways it's connecting. So basically,

504
00:36:07.559 --> 00:36:12.639
I've come to view I used to
view the subconscious as almost like your

505
00:36:12.880 --> 00:36:15.639
stomach just digesting food. You don't
have to pay attention to it, just

506
00:36:15.639 --> 00:36:19.679
just doing some work. Now I'm
thinking it has as many messages for me

507
00:36:19.719 --> 00:36:22.119
as my rational mind, and they're
both committed to my well being. And

508
00:36:22.159 --> 00:36:29.920
I've been so silly to have ignored
it for so long. If I have

509
00:36:30.039 --> 00:36:32.559
this right, and listeners who've been
to PSI, you can come and correct

510
00:36:32.599 --> 00:36:36.360
me if I don't have it right. But I think I remember in the

511
00:36:36.599 --> 00:36:40.400
three day session that PSI gave last
June here in Dallas, Courtland Warren gave

512
00:36:40.440 --> 00:36:44.440
that he's fantastic in his work as
a facilitator, and I'm pretty sure that

513
00:36:44.480 --> 00:36:50.599
he said that the subconscious works to
make what we want come true. Does

514
00:36:50.599 --> 00:36:53.880
that sound right too? That's how
it sure does. Okay, So listeners

515
00:36:53.880 --> 00:36:57.039
and viewers, if I'm wrong about
that and you have another view about it,

516
00:36:57.039 --> 00:37:00.000
get a hold of me and set
me straight. But pretty pretty amazing

517
00:37:00.000 --> 00:37:06.599
stuff. So now we go onto
this idea here, this notion of how

518
00:37:06.639 --> 00:37:08.800
purpose in life is enacted. It's
sort of like what we've been talking about

519
00:37:08.840 --> 00:37:14.039
before, but I think it's a
it's it's actually another step beyond. So

520
00:37:14.559 --> 00:37:16.360
discovering purpose in life is only the
start, which we both we both agree

521
00:37:16.400 --> 00:37:19.719
we've been talking about. The next
step is to live it out. And

522
00:37:19.760 --> 00:37:22.719
that's one of my big things.
That first book was about awakening passion and

523
00:37:22.800 --> 00:37:25.239
purpose. The next book that I'm
writing is about is about activating it and

524
00:37:25.239 --> 00:37:29.480
doing something with it, bringing it
into the world. So, but you

525
00:37:29.519 --> 00:37:34.679
say that this means changing behavior,
which is often extremely difficult. So in

526
00:37:34.719 --> 00:37:37.039
this one, this is your area, right behavior changes is your jam.

527
00:37:37.519 --> 00:37:42.639
So talk to us a little bit
about how we can change our behaviors.

528
00:37:43.199 --> 00:37:47.519
So I love your distinction between discovering
purpose and enacting purpose. If you discovered

529
00:37:49.360 --> 00:37:53.280
and don't enact it, that puts
you in a very painful place. You

530
00:37:53.280 --> 00:37:57.000
know what, you know what your
life is to to be about, but

531
00:37:57.039 --> 00:38:00.360
you never got around to it.
Yes, and so I love your emphasis

532
00:38:00.360 --> 00:38:07.159
on acting on it. I would
say in terms of behavior, a good

533
00:38:07.199 --> 00:38:15.480
approach is to start making small bets. Start trying small, small experiments to

534
00:38:15.559 --> 00:38:20.119
give you a sense of how to
enact it. So, my son is

535
00:38:20.159 --> 00:38:23.679
in the software industry. He uses
the phrase of agile development, where you

536
00:38:24.320 --> 00:38:28.280
create a lot of you create a
prototype and you test it right away.

537
00:38:28.800 --> 00:38:31.920
So, for example, if you
think that you want to be a K

538
00:38:32.000 --> 00:38:37.199
through twelve teacher, don't ignore that. But also don't necessarily quit your job

539
00:38:37.239 --> 00:38:42.280
and go sign up for it.
Instead, find a place we can volunteer

540
00:38:42.280 --> 00:38:46.360
for a week. You'll meet people, you'll develop skills, it'll give you

541
00:38:46.360 --> 00:38:50.320
a sense of what to do.
And so I guess that's what I would

542
00:38:50.320 --> 00:38:53.840
say, is start small and move
forward. Okay, I like that,

543
00:38:53.920 --> 00:38:57.000
and I'll add on to that as
well. A couple of years ago,

544
00:38:57.039 --> 00:39:00.519
I had Jeff Hayden on my show, He's great, You like, here's

545
00:39:00.519 --> 00:39:05.360
any wonderful Jeff? Hear that smart. Two of us love you. He

546
00:39:05.440 --> 00:39:08.599
is very smart. And he wrote
a book called The Something about the Myths,

547
00:39:08.639 --> 00:39:12.840
the Myths and Motivation or something like
that, Motivational Myths, and we

548
00:39:12.920 --> 00:39:16.960
talked about So he studied really really
accomplished people and wanted to understand how does

549
00:39:17.000 --> 00:39:21.639
they achieve so much. One of
the things that he discovered is that it's

550
00:39:21.639 --> 00:39:24.559
not about them being motivated. It's
that they motivated themselves by always taking the

551
00:39:24.840 --> 00:39:29.280
doing the next right thing. So
they're putting themselves in some kind of a

552
00:39:29.280 --> 00:39:34.960
perpetual motive movement toward their goals.
And it was that movement that gave them

553
00:39:35.000 --> 00:39:37.800
the energy and the and the Jews
and the belief that they were making progress

554
00:39:37.840 --> 00:39:40.360
and pulled them forward. So I
think that's kind of what you're saying too.

555
00:39:42.079 --> 00:39:45.920
Yes, it's very similar to that. Yeah, Yeah, he's a

556
00:39:45.960 --> 00:39:46.960
lovely man. That's another great thing, right, I mean I get to

557
00:39:46.960 --> 00:39:51.039
read all these great books and talk
to people that are that are amazing enough

558
00:39:51.039 --> 00:39:55.519
to something in life, So every
week good for me. So now we

559
00:39:55.559 --> 00:39:58.880
talk a little bit about this,
and I know you've written about this in

560
00:39:58.920 --> 00:40:00.519
some of your articles and you speak
about it and you teach on it.

561
00:40:00.559 --> 00:40:04.400
But I'm very intrigued with your inquiry
of how to change your behavior to have

562
00:40:04.440 --> 00:40:07.079
a better life, not just in
purpose, but a better life. What

563
00:40:07.199 --> 00:40:10.880
have you learned there? So I've
had a chance to work with some of

564
00:40:10.920 --> 00:40:15.280
the luminaries in the field. I
worked with, read an article with Roy

565
00:40:15.280 --> 00:40:20.920
Baumeister of Willpower Fame, I had
a chance to have some in depth training

566
00:40:20.920 --> 00:40:24.960
with BJ Fog of Tiny Habits,
and I read widely for a number of

567
00:40:25.039 --> 00:40:30.199
years on behavior change and everything ended
up settling down into one of three categories.

568
00:40:31.039 --> 00:40:38.639
You either change your environments, or
you change your motivation, or you

569
00:40:38.719 --> 00:40:44.639
exert self control. So if you
want to change behavior, then you want

570
00:40:44.679 --> 00:40:46.199
to think of one of those three
things. Change your environment to make it

571
00:40:46.239 --> 00:40:52.360
easier to do a behavior, do
something to motivate yourself, or do something

572
00:40:52.360 --> 00:40:54.079
to give you more self control.
Because all three are involved, give you

573
00:40:54.079 --> 00:40:59.159
an example of motivation. This is
an easy hack for change in the behavior.

574
00:40:59.559 --> 00:41:02.039
If you want to start doing something
regularly, read a book every night

575
00:41:02.079 --> 00:41:05.760
for about five or ten minutes of
somebody who does it or advocates it.

576
00:41:06.239 --> 00:41:07.400
So if you want to try a
newt, I did this when I went

577
00:41:07.440 --> 00:41:12.840
on basically a paleo diet. The
whole thirty is what I went on every

578
00:41:12.960 --> 00:41:15.400
night for a month. I read
a book on whole thirty now not the

579
00:41:15.440 --> 00:41:20.599
whole book, just like five ten
minutes worth, and that sort of contagion

580
00:41:20.760 --> 00:41:24.599
of their views and their attitudes and
their information came on to me and that

581
00:41:24.639 --> 00:41:30.800
motivated me. Then I also changed
my environment where I didn't have the junkie

582
00:41:30.840 --> 00:41:34.559
food that I had been eating,
and I got rid of them, and

583
00:41:34.559 --> 00:41:36.840
then I minded my self control.
I made sure I got to sleep at

584
00:41:36.880 --> 00:41:38.280
night at a regular time, and
that gave me, you know, the

585
00:41:38.280 --> 00:41:43.639
oom to say no when I wasn't
used to say no to cheetas and ice

586
00:41:43.679 --> 00:41:49.440
cream and at all. So I
got to say two things. Well,

587
00:41:49.480 --> 00:41:52.679
I'll say one thing that I've another
question for you on that regard. So

588
00:41:52.760 --> 00:41:55.320
for me and my work, the
way that I build motivation, I love

589
00:41:55.360 --> 00:41:59.559
the idea I read a ton and
it's definitely inspiring and motivating for me.

590
00:41:59.719 --> 00:42:05.320
And another thing that I do is
as an inspirational speaker and working from passion

591
00:42:05.400 --> 00:42:10.599
and inspiration as my platform is helping
people to create the vision that they want

592
00:42:10.599 --> 00:42:15.320
for themselves in the world or they
want in their lives. Right, if

593
00:42:15.320 --> 00:42:17.039
it's a dietary thing, it's to
be healthy, or maybe it's to get

594
00:42:17.039 --> 00:42:22.000
into the outfit and look smashing or
whatever it is. But really being pulled

595
00:42:22.119 --> 00:42:27.679
by the inspirational vision that you want
to live into, as opposed to the

596
00:42:27.760 --> 00:42:30.480
stick or the push kind of motivation, which is, you know, if

597
00:42:30.519 --> 00:42:32.280
I don't do this, I'm going
to have to go to the doctor and

598
00:42:32.280 --> 00:42:36.280
get that operation or whatever it is, which is more of a it's a

599
00:42:36.400 --> 00:42:42.280
need sort of motivation instead of or
a drive sort of motivation instead of that,

600
00:42:42.360 --> 00:42:45.199
more of the inspirational space. So
I like that very much. And

601
00:42:45.239 --> 00:42:47.920
that's a way they can craft it
of their own making, according to what's

602
00:42:47.920 --> 00:42:51.000
important to them. And I think
that aligns very well with the idea of

603
00:42:51.079 --> 00:42:52.920
reading something every night in the space
that you want to be in, so

604
00:42:52.960 --> 00:42:58.960
you're really grounding and better able to
delineate that vision for yourself and make it

605
00:42:59.000 --> 00:43:00.559
so clear that you know it's right
in front of your face. I can

606
00:43:00.639 --> 00:43:05.400
get it right. So I love
that. And then the next question I

607
00:43:05.440 --> 00:43:07.960
want to drill on is how would
you change your environment? What do you

608
00:43:08.000 --> 00:43:13.519
mean by that? Oh, so
that's a great question. There's some research

609
00:43:13.559 --> 00:43:15.599
that came out of the University of
Chicago number of years ago on what they

610
00:43:15.639 --> 00:43:21.360
called nudging, and that is you
change your behavior, change your environment,

611
00:43:21.440 --> 00:43:23.719
so it's harder to do what you
don't want to do, and it's easier

612
00:43:23.719 --> 00:43:27.960
to do what you do want to
do. So bj Fog is a great

613
00:43:28.039 --> 00:43:30.599
example. He wanted to start eating
healthier so he could lose weight, so

614
00:43:31.039 --> 00:43:35.639
he completely redid his the interior of
his refrigerator. He bought a bunch of

615
00:43:35.639 --> 00:43:42.079
those glass Pyrex storage food storage containers, and every Sunday henus partner chop up

616
00:43:42.119 --> 00:43:45.880
food, put it in those that
they like to eat that's healthy. Put

617
00:43:45.000 --> 00:43:50.000
those containers and put them on the
front of the shelves that way all week.

618
00:43:50.039 --> 00:43:53.400
When they open it up, the
easiest thing to do is to eat

619
00:43:53.440 --> 00:44:00.519
the healthy stuff. So Scott Adams
of Dilbert fame said, I always do

620
00:44:00.599 --> 00:44:02.960
what's easiest. So I make the
easiest thing to do the best thing for

621
00:44:04.039 --> 00:44:07.880
me. Mmm. I like that. I really like that. I have

622
00:44:08.039 --> 00:44:13.800
found that for me. I am
from Oregon originally, so I actually really

623
00:44:13.880 --> 00:44:17.760
quite like the darker wet days.
I find them really given for contemplation and

624
00:44:17.880 --> 00:44:22.639
peaceful and you know, settling.
I just really really like that. But

625
00:44:22.800 --> 00:44:27.960
I also find that I, no
surprise, I derived tremendous energy from from

626
00:44:28.039 --> 00:44:30.280
sunshine, from light. And so
what I find is that if I if

627
00:44:30.280 --> 00:44:35.760
I know that I need to do
something, you know where it's gonna take

628
00:44:35.800 --> 00:44:38.159
me a lot of energy, I
tend to go seek parts of my office

629
00:44:38.239 --> 00:44:40.400
or my home that have that heavy
duty light. If I want to be

630
00:44:40.519 --> 00:44:46.039
more you know, really really concentrated, maybe i'm writing or I'm analyzing or

631
00:44:46.119 --> 00:44:52.920
producing a report for a client,
I that that that more dark environment works

632
00:44:52.920 --> 00:44:55.079
better for me. And so I've
just found that that's works best for me.

633
00:44:55.119 --> 00:44:58.840
So when you said something about environment
and you know, trying to really

634
00:44:58.920 --> 00:45:01.880
motivate yourself or change your behavior accordingly, that's kind of where my mind went.

635
00:45:02.599 --> 00:45:07.360
Those are great examples. I like
them. Thank you. It's it's

636
00:45:07.719 --> 00:45:09.159
you know, it's and so this
is what I would say to listeners and

637
00:45:09.239 --> 00:45:14.400
viewers. One thing that I'm very
very much big on is this notion that

638
00:45:14.440 --> 00:45:19.280
we as human beings can always grow, learn and change. I wanted my

639
00:45:19.320 --> 00:45:21.760
pet peeves. Just when people say, well that's just the way that I

640
00:45:21.800 --> 00:45:24.760
am or that's just my personality,
well, there's a there's amazing things you

641
00:45:24.800 --> 00:45:29.039
can do to change that. If
you are motivated enough and you really can

642
00:45:29.079 --> 00:45:31.119
see the benefit of change, there's
a lot you can do. And of

643
00:45:31.119 --> 00:45:35.159
course I wouldn't do the work that
I do if I if I didn't think

644
00:45:35.159 --> 00:45:37.280
you could change and learn and grow. And so that for me is an

645
00:45:37.360 --> 00:45:44.760
ongoing lifetime thing. So let's let's
keep it that. We are already at

646
00:45:44.800 --> 00:45:46.599
the end of the show, doctor
Wright, So I want to leave you

647
00:45:46.679 --> 00:45:49.920
with the with the ability to close
the show as you like. You know,

648
00:45:50.000 --> 00:45:52.960
this show is listened to by people
across the globe. They're really interested

649
00:45:52.000 --> 00:45:57.280
in being able to create workplaces where
people can experience meaning and grow to their

650
00:45:57.280 --> 00:46:00.719
best and develop themselves as inspirational leaders
and do business that betters the world.

651
00:46:01.079 --> 00:46:07.199
What would you like to leave them
with? Two things? One, realize

652
00:46:07.239 --> 00:46:15.679
that finding your purpose is shockingly important. What good is it climbing the ladder

653
00:46:15.440 --> 00:46:20.400
if the ladder's leaning against the wrong
building? So it's something I heard Jack

654
00:46:20.480 --> 00:46:23.239
Canfield say that has always stuck with
me. And secondly, there's lots of

655
00:46:23.239 --> 00:46:28.480
ways of finding purpose. I'll give
you a quick hack. Do little experiments

656
00:46:28.559 --> 00:46:32.119
to see if you like something.
Anytime you think you might be drawn to

657
00:46:32.159 --> 00:46:36.880
something, go find a way of
doing it for an hour or two or

658
00:46:36.920 --> 00:46:40.400
even a day, and see how
you react. Don't let those little impulses

659
00:46:42.920 --> 00:46:46.480
go unacted upon, because you won't
know until you act. And those little

660
00:46:46.960 --> 00:46:52.039
those little niggles and dreams and feelings
we have, those are the things of

661
00:46:52.079 --> 00:46:57.159
purpose. What a beautiful way to
finish, Brian. Thank you so much.

662
00:46:57.199 --> 00:46:59.639
Thank you for doing the work that
you're doing in the world, and

663
00:46:59.639 --> 00:47:01.039
for sharing you with the rest of
us and all of your books, your

664
00:47:01.119 --> 00:47:06.039
articles, through your students, through
your research. It's a gift. Thank

665
00:47:06.079 --> 00:47:09.000
you. You're welcome and it's a
pleasure being on your show, Alise,

666
00:47:09.079 --> 00:47:13.239
and I think you're just doing great
work and I'm so glad you're doing it.

667
00:47:13.639 --> 00:47:16.480
Thank you. I am grateful I
get to do it. Listeners and

668
00:47:16.519 --> 00:47:20.119
viewers, if you want to learn
more about doctor brad Wright, his books,

669
00:47:20.159 --> 00:47:23.719
his podcasts, start by visiting his
personal website. It's Bradley wrightphd dot

670
00:47:23.760 --> 00:47:28.320
com. Let me spell that for
you. Bradley b R A D L.

671
00:47:28.360 --> 00:47:32.400
E. Y Wright, w R
I G h T PhD dot com.

672
00:47:32.400 --> 00:47:37.639
Bradleyritephd dot com. And thanks again
to our partnering sponsor work Proud,

673
00:47:37.679 --> 00:47:40.519
which helps companies build a platform where
your workforce receives meaningful feedback and thanks for

674
00:47:40.559 --> 00:47:44.800
their work from people across your company. Last week, if you missed the

675
00:47:44.840 --> 00:47:47.519
live show, you know catch it
recorded podcast. I took the show on

676
00:47:47.559 --> 00:47:51.559
the road and as I was performing
an employee engagement survey for our client in

677
00:47:51.599 --> 00:47:54.199
West Texas and the Panhandle, and
I had my colleague Cherry Elliott Eerie join

678
00:47:54.280 --> 00:47:59.559
me. We talked about why companies
conduct employee engagement surveys to remain in communication

679
00:47:59.559 --> 00:48:02.480
with employe ease to use their feedback
for ongoing, continuous improvement and connection.

680
00:48:04.280 --> 00:48:07.320
Next week will be on the air
with Susan Lucci talking about her work as

681
00:48:07.320 --> 00:48:10.280
a soulful facilitator, circle convener,
and purpose guide. See you there.

682
00:48:10.320 --> 00:48:13.800
Remember that work is at least a
third of our life, so let's work

683
00:48:13.840 --> 00:48:22.840
on purpose. We hope you've enjoyed
this week's program. Be sure to tune

684
00:48:22.840 --> 00:48:27.599
in to Working on Purpose featuring your
host, doctor Elise Cortes, each week

685
00:48:27.599 --> 00:48:31.920
on the Voice America Empowerment Channel.
Together, we'll create a world where business

686
00:48:31.920 --> 00:48:39.119
operates conscientiously, leadership inspires impassioned performance, and employees are fulfilled in work that

687
00:48:39.199 --> 00:48:45.719
provides the meaning and purpose. They
crave see you there. Let's work on purpose.