Purpose and Profit: Today’s Business Imperative

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, doctor Elise Cortes. Hither

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Welcome back to the Working and Purpose
Program. Thank Coortunity. In this week,

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I'm your host, doctor Early's Cortes
doing You lie from Dallas, which

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is home base for me. Don't
know me yet. I'm a manage by

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consultants specializing in meaning and purpose,
organizational logotherapist, inspirational speaker, social scientist

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and author. You can learn more
about me and how we can work together

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at at leastcorets dot com or gustoshnow
dot com. Let me thank my partner

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and sponsor work Proud. We are
a perfect collaboration. Everyone wants to know

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they matter and that the work they
do is meaningful and appreciated. Workproud is

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at mobile platform built to encourage employees
to share stories and recognize each other's contribution.

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Work Proud empowers hr and business leaders
to help create company cultures where all

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employees are inspired to feel proud of
their work and proud of their company.

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Learn more at workproud dot com.
With us today is Charles Antis, founder

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and CEO of Antis Roofing and Waterproofing. A well respected and widely known roofing

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expert, entrepreneur, and humanitarian,
Charles has become one of the most trusted

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names in the roofing industry countrywide,
as well as an inspirational business leader of

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championing corporate social corporate responsibility. Antics
Roofing and Waterproofing celebrated it's thirty years anniversary

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in twenty nineteen, or as Charles
would say, for over thirty years,

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we've been keeping families safe and dry. We'll be talking about Charles's path to

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purpose, how corporate social responsibility and
philanthropy has changed in the pandemic, and

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how purpose transplant translates to business results. You joined you today from Irvine,

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California. Charles, Welcome to Working
on Purpose. It's about time. It's

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about time. Thanks for having me
on, doctor, I'm excited to be

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here. You're so welcome. And
hey, by the way, we were

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talking before we came on, you're
from Oregon. I'm from Oregon. How

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did we not know that about each
other? Wow? I do not know

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that. Mike right born in Roseberg, Oregon in nineteen sixty two, Mercy

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Hospital. All right, Well,
I got to Hermiston, Oregon somewhere in

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the seventies and spend many years in
Portland, and I need to go back

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in August. Come in, folks
for wine tasting and family and friends.

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So here we go. After the
temperature you've gone down from one thirteen.

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Right, okay, so great to
have you well, and you know,

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let's start. I always like to
tell our listeners and our viewers where I

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find my amazing guests. You were
minding your very own business in twenty nineteen

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when I traced upon you at the
Purpose conference that Aaron Hurst and the Imperative

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team put on, and immediately was
wonder struck. I loved your energy,

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I loved your passion, I loved
your expressiveness, the way that you involved

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everyone. That's where it all began. Yeah, we were aligned there.

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We potted off and we ended up
doing some street work together. I don't

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remember what we were asking people,
but I remember how I felt when they

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answered. I remember when they would
pause and purpose would show up in their

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answers. I just can't remember the
exact questions, but that was an amazing

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weekend and the experience of Imperative was
critical for me to know how to lead

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well, just for our listeners and
viewers in case they're wondering, just exactly

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what were you doing at this conference. They unleashed us on the streets,

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and I believe they asked us to
go out and find people and ask them

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if they knew their purpose or something
like that, or if maybe what they

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were passionate about. And you and
I were on the same team. That's

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how we got to know each other, right, We were stopping random strangers

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on the street and they actually talked
to us what a concept about purpose.

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It was fun. We had a
lot of fun. And that's you know,

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imperative is where I think that we
both paused there that environment, it

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was a safe environment to dig a
little deeper, try to understand what that

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is that fulfills us. Yeah.
Yeah, So since we are going to

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be talking about purpose and philanthropy and
other things. It's helpful for our listeners

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of yours to understand where does the
path to purpose begin for you? Wow.

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I spent a lot of time answering
that or pondering that, and the

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answers change over time, but I
think it starts very young for me.

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It starts very young for me,
and growing up in Oregon, in a

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small town, in an environment where
all of the men that I knew are

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almost every man that I knew worked
with his hands and worked hard and didn't

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have time to pause, didn't have
time to pause on much of anything,

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let alone this little lonely boy who's
trying to figure himself out. And so

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while I respected those men, and
while I took one of those dangerous jobs

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like I saw, I'm in roofing
now, what really created a pause in

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me was the men. The few
times I remember a man, particularly a

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man, maybe because I needed that. My father was a great father,

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taught me how to work, taught
me to do the right thing, but

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there was a certain intimacy that maybe
he was enable to fulfill entirely. And

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a couple of times a few men
paused on me, like the time.

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In nineteen sixty eight, I'm six
years old at the Wooden Nickel Day Parade

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in Myrtle Creek, Oregon. It's
the big sest event in town in that

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small town. And I remember being
at the waiting at the end of the

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parade on the street where there was
this man that always walked at the end

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of the parade, at least for
a few years. I remember his name

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was John Shirtcliff. He owned the
show Oil plant. And I remember what

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John did. He handed out toys
andy. I remember he handed out dying

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and I think that was a big
deal. I got that dime and I

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could buy two candy bars with a
dime in nineteen sixty eight. But what

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he did when he handed me the
dime was not something that every man did.

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He held my stare so powerful today
because when I hold an employee stare,

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then I will honor them, and
when they hold my stare, they're

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honoring me. And that man honored
me something that he saw in me and

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intrigued me. And to this day, those events with those men, a

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couple other men similar experiences. I
think that that's something that I wanted,

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but I didn't know then and now
today I get to live a little bit

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like John Shirtcliffe and it's really fulfilling. But I had to learn how to

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get here because part of me thinks
I have to grind and work and work

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and work. But there's a discovery
in there that there's a life balance mixed

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with really taking care of yourself really
well first and then thinking that maybe I

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have capacity to take care of a
lot more people, and then just doing

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it. And that's kind of what
it evolved into. Oh, Charles,

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that's me. I'm so glad I
asked you that question. Okay, so

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then how would you articulate your personal
purpose if you could? Well, you

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set that up so perfectly, and
I think that that's you're master designer.

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But it wasn't until I went to
Imperative, the deep three day purpose that

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I that I got anywhere. And
I remember, and I think that people

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that went there can remember similar things. And you're inside a three day camp

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when you're trying to discover something,
it's hard. You don't really want to

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be there entirely because it requires some
work and some uncomfortableness, some vulnerability.

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And I remember during that three days
there were a couple of times where part

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of the pod wanted to quit,
it was ready to create a coup and

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take over and said this isn't working. And some other people stood up and

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said, let's trust the process.
And I remember somewhere in that time me

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not knowing whether it was working or
not. In my pod, which was

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some people from Carnival Cruise Lines that
were just awesome, They just out of

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nowhere nailed me. They nailed me
because I was going off on what I

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couldn't do. I can't mentor well, you know, I don't manage well

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in my seeg boss. When I
mentored my daughter when she was in and

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my my twenty two year old daughter
when she was seven, I tried to

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tutor her in math and next thing
you know, she's crying because of what

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I'm saying. It wasn't my She's
saying, Dad, you're mean, and

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I was. It wasn't my strength. But imperative freed me because in that

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pod it was the sea. It
was the HR director from Carnival Cruise Lines.

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He looks at me and says,
Charles, you're not a tutor,

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you're not a manager. You are
an ambassador. You are empowered, you

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are fulfilled by igniting passion and others
for good, for change, you know,

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and I just like it hit me, like is that me? And

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it hit me though with some familiarity
like that it does sound like what I

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want to do. But I am
am I that guy. And then it

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was then that I discovered maybe I
was. And since then you've heard of

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me because I believe in sharing what's
working, and you'll, if you follow

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me, you'll also know that I'll
share what's not working as long as it

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doesn't hurt anyone. And in doing
that, I really am doing the best

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that I can do. But there's
a lot more to it. There's a

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lot of giving involved too, because
it's in the giving that I really find

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fulfillment and some of that magic that
just branches off into a lot of areas.

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So that was a well worth the
price of admission, right there,

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Charles, right there, Just yummy. So what I want to say to

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you and to our listeners and viewers
is because our purpose is really just so

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much the water that we swim in, it's hard to distinguish ourselves from our

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purpose and therefore articulated to be able
to declare it, to distinguish it from

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our person. Sometimes it does help
touch somebody who's literally looking at you as

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if they were a mirror and helping
you see it for yourself, and that's

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just what that person did for you, then that's beautiful. I get to

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do that kind of work with my
clients, and it is the most stunning

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thing to see someone's molecules change in
front of your very eyes when they recognize

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the truth of the words you just
spoke to and recognize that as themselves.

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It's amazing. And that's the greatest
thing you can do, because if you

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do that, you awaken another awakener
and then it goes on and you know,

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it's like if we just we're all
caught up in these ruts from what

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we were told, from all the
biases, from all of the cultures and

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all of the things we've been in, and wow, if we can pull

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one person out and awaken them to
their originality that because they're nothing like anybody

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else, that's right, you're uniquely
you an imperative helped me be that,

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and and that's what as a CEO
I now have. I have I make

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the claim because I believe it.
I have the best CEO seed in Orange

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County. I just, oh my
God. I mean, I'm so lucky.

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But with that is an obligation to
offer that same best seat to my

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vps, to my directors, to
my managers, to my employees. Is

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that possible? And I've learned that
if I think maybe yes, then the

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answer is maybe yes. And so
that's exciting. I'm on that discovery path.

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You know. The more I give, the more I have without question,

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the more I grab, the more
I have to control. WHOA,

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it's not even close, it's not
even fair. I'm so much better off.

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Oh that's so great. So okay, so this is exactly the conversation

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that I wanted to have. Now
we've been talking about you and how you

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came alive to your uniqueness. Is
your purpose different from your company purpose?

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Yes, and in some ways we're
the same the company purposes. I'm just

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going to slowly duck down here and
it comes to life. Good to see

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it. Family safe and dry.
It's really powerful. It's funny that it's

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worth thirty two years, but we're
still keeping the thirty It's really powerful statement

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that we keep family safe and dry. When when somebody in scheduling gets a

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call, or somebody in customer care
gets a call and somebody's got a leaky

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roof when they really believe and they
know that we exist to keep family safe

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and dry. And that person that
calls in gets number one service. We

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go out there and we get them
dry. That's the most important thing.

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Getting paid is not the most important
thing. How weird is that to own

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it like that? But how awesome
is that to hold it like that.

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That's what we get to do today, and that's powerful and I believe in

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that, and a lot of our
giving rolls up under that. Like Habitat

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for Humanity believes that every family deserves
a decent place to live. I wear

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that on my forehead. I've been
a board member there for eleven years.

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We've donated the last eighty roofs for
Habitat families in Orange County. It's probably

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about one point two million dollars in
roofing along with Eagle tile, and we

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absolutely love it. It defines who
we are. It defines who we are.

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I have done deeper studies into what
fulfills me, and I've I've I've

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learned some things about me that that
that best is best said by what I

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said before. I am fulfilled.
I am I'm gigly. I'm awakened in

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the moment when those around me come
to life and see themselves and their organizations

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is more powerful. So I'm awakener. I am an awakener of organizations.

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I am an awakener of people.
I'm much like you. When you read

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your bio coming in, you were
everything I want to be. I have

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this company. I love it because
I hold it like this. We install

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the best risks we ever have.
Our risk can go to full warranty.

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This stuff not something that happens that
anybody had said in the grouping industry.

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But I love I love every part
of being awoke to who we can be.

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And and so I don't even think
I've discovered, you know, very

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much of of my of my my
awesomeness. And I don't mean that to

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sound vain, you know, I
don't. I'm just the best version of

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myself I've ever been. I'm not
comparing myself to anybody else anymore. I

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really don't. I'm happy with comparing
myself to myself, and today I'm able

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to be fulfilled in a big way. But I'm rambling to answer your question.

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I sort of practice something that there's
a word for it called confetti philanthropy,

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and something that the book says you're
not supposed to practice because if you

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give, if you give outside of
the bucket of keeping family safe and drive,

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and it's confusing to your brand.
And it is said it makes some

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sense that it is because people in
their animal brands need to hold it in

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a simple way. But what happens
with me, in particular at least,

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is I get these people call me
for advice from a cost that I can't

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Once I hear it, Oh my
god, I can't imagine this not being

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in the world. And so I
look at my position and my power of

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my voice, and I think,
if I believe in it and we're aligned,

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why and I why wouldn't I contribute
a little bit of time, money

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or talent there. And so that's
what ends up happening, and I end

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up saying yes to everything. And
so I think that one of the chapters

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in a book that I'm writing right
now might be might be really on disrupting

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the model of philanthropy, you know, And and so because we are breaking

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the rules, and I can give
you anecdotal evidence that we're better off for

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it. If you look for brand
recognition in the roofing industry, and I'm

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not bragging. I'm giving you a
you know, we stand out really high

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and we're a relatively small company,
so pound for pound, there's no one

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that competes in that if that's what
we were looking for, but that's not

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helping us sell ropes over here.
But in Orange County we stand out in

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the in the CSR way and with
the top tier. And I don't again,

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I'm not saying that bragging in any
way. It's a big responsibility.

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In many ways, I wonder if
I can hold it some days. But

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we're in a great position, and
with that position gives us leverages of all

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types. I'm and so I've I've
never I've never experienced anything like this as

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we rewrite how this is done.
But I love it because I'm alive in

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the moment every day. If I'm
not talking to you when you're asking me

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by tough questions, I mean important
questions that if we answer correctly, can't

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awaken other people. But it's just
the way I get to hold everything with

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such importance today. It's a powerful
way to lead versus when I held it

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like a grinder, like showing up
here ninety hours a week. Literally,

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I remember making a big deal in
my company, talking about it many times.

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My nephew who one week about a
dozen years ago worked ninety eight hours.

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I was teasing them to see if
you get to one hundred. I

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told that story for the first time
the date to my storytelling coach, and

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I started crying when I told it, because I said, I could have

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killed him. You know, I
could have killed him. You think about

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what I was doing him to work
that many hours. He wasn't sleeping enough,

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he was driving long distances, and
and and my my example and my

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balance was completely off. And so
today there's just something beautiful in this attempt

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to discover a better way. And
it's never been a better time to attempt

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to discover a better way. That
would be a great uh pull out from

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this is like this is the time
is one hundred years ago when you're blazing

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west or two hundred years ago and
you need to build community, don't you're

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you're you're you're you're trying new things
if you want to be successful and be

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heard when you rely on the old
models. Right now, I've said on

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a lot of boards, I'm a
lot more nervous on the boards that rely

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on the old models because our stories
are stale, we lack passion, and

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I'm excited when we change that thought. We've got to grab a quick quick

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break and I got more, got
to extract down of you. Love your

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passion, tut me, don't worry
about I'll take care of you. I'm

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Elise Cortes, your hosts. We
are on the air with the ever exuberant

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and passionate Charles Antis, who's the
founder and CEO of Antis Roofing and Waterproofing.

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We've been talking a bit about his
own path to purpose and how he's

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expressing it and literally the vitality that
it gives him. After the rank,

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we're going to learn how philanthropy and
corporate social responsibility have changed during the pandemic,

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and what Charles is doing to steward
that. Stay with us, We'll

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be right back. Doctor Elise Cortes
is a management consultant specializing in meaning and

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purpose and inspirational speaker and author.
She helps companies visioneer for greater purpose among

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stakeholders and develop purpose inspired leadership and
meaning infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite Elise to

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00:18:45.839 --> 00:18:51.799
speak to your organization, please visit
her at elisecortes dot com. Let's talk

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about how to get your employees working
on purpose. This is working on Purpose

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00:19:03.160 --> 00:19:07.759
with doctor Elise Cortes. To reach
our program today or open a conversation with

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00:19:07.839 --> 00:19:15.799
Elise, send an email to Alise
Alise at elisecortes dot com. Now back

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to working on purpose. Thanks for
staying with us, and welcome back to

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working on purpose. As I've watched
the pandemic continue to unfold, do we

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look for ways to help companies to
support their employees handle the anxiety, stress,

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00:19:32.279 --> 00:19:34.960
depression, and feeling disconnected, while
also hoping to lift and inspire them

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00:19:34.960 --> 00:19:40.519
with ongoing professional development. We now
offer a wellbeing webinar learning series called Grab

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00:19:40.559 --> 00:19:44.119
your Gusto Vital Wellbeing from the inside
Out. You can learn more about it

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00:19:44.119 --> 00:19:47.519
at a leasecore test dot com or
send me an email to alease at leasecoretest

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00:19:47.519 --> 00:19:51.279
dot com if you're just joining the
program. My guest today is Charles Antis.

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He's the founder and CEO of Antis
Roofing and Waterproofing, so well respected

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and widely known roofing expert, entrepreneur
and humanitarian and he joined today from Irvine,

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California. I'm doctor Alis Cortes,
So Charles, okay, so first,

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let me might need to verify something
really important. Whatever you're drinking is

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not coffee? Is it water?
Okay? Good, because I'm like,

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you don't need any coffee. Step
away from the coffee. So I want

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to get more into this idea of
plant what you were sort of setting up

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for us before we went on that
break. I love and I'm very interested

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to hear about this. And you
had said to me in our conversation getting

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ready for this for the show,
talking about whole corporate responsibility and philanthropy have

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in general change. So first,
how would you characterize that change? What's

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different? Well, I think that
I have more confidence on the direction I

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was going before, where I used
to say things like the currency of social

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good. You know, I would
question cryptocurrency because I couldn't catch up to

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it, but I talk about the
currency of social good. If you're not

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if it's not, if you're in
businesses to make money in the world we're

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moving into, then good luck.
And now I'm in that world more so

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than ever. And so now that
we're in it, I think that a

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metaphor that I used to tell I
used to tell people. There was a

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podcast they did a year ago and
I'm sorry, a year and a half

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ago, and I said, I
like to teach people how to tiptoe in

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the philanthropy. And I think that
that doesn't work anymore. I think that

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if you compare the metaphor of tiptoeing
through the tulips kind of jumping in,

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you know, tiptoeing in now,
now it's a swan dive in you know,

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more of us. You need to
get in and have the experience,

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because if you tiptoe, you won't
know what you're learning. If you jump

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in, it can be messy because
messy, and philanthropy is not really messy.

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It just feels messy because it's unfamiliar
to you. But philanthropy today is

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listening through the pains of the world
today. It's not listening. It's not

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answering the pains of the world eighteen
months ago, and the pains of the

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world today are completely different. No
matter what group you're around, no one,

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if you're all of your eighteen different
groups of stakeholders or seven government you

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have, I mean, everybody's seeing
things differently. So all of your stories

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that you were telling a year and
a half ago have to change. But

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in philanthropy you have the need to
be heard more than ever because a practical

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reason is because what we hear out
their information we know today is so not

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genuine, it's so often jaded.
So how important it is to have a

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real story that can rise above.
Because what I find a real story with

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smart photos and smart language, and
by smart I mean using inclusive language,

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it builds the bridge all the way
to everyone. I don't lose anybody on

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my post that I'm aware of unless
i'm unless I when I got the vaccination

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shot to some people, that was
offensive, but there was now and then

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a calculator risk. But normally I
don't take anything that could be political.

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I just talk about cause when I
talk about keeping family safe and dry,

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that build to the bridge all the
way to everybody. When I talk about

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acknowledging and caring for children, that
builds the bridge all the way to everybody.

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There's some things I don't talk about. I don't talk about my support

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of mothers against drug driving because I
don't support them unless I'm renting out the

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House of Blues and serving alcohol to
thirteen hundred people, because that cause is

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not going to resonate with my brand
and with all people. While there's things

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that we are, stories that we
tell, and the reason we tell the

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stories, and I want to give
you a real practical reason. I'm really

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into emotional intelligence. I'm not saying
I'm practiced in emotional intelligence. I believe

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that everything happens for different reasons,
and people make decisions for different reasons than

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what they think. And as a
social scientist, you know that's true.

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And the reason I'm trusted today,
And as a roofer, I wasn't always

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trusted. It's just something about that
trade and experienced people have. But when

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I'm trusted today and I'm trusted to
day like this, I'm trusted today because

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it is without question that I stand
for families living and shelter all families.

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And what that means is ten thousand
years ago, if we were living together,

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traveling on the planes to survive,
and I had an emblem somehow on

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my forehead that stood for I stand
up for all families, and I would

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be safe to travel with. That
is the thing that makes it work.

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I'm safe to travel with because I'm
on the board of Ronald McDonald house ten

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thousand years ago. That that didn't
sign me on my forehead or on my

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coat. It says, I think
it is unimaginable to ignore anyone sick child.

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That is why I'm trusted. And
again I'm not bragging. I'm trying

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to analyze it because I used to
go into board meetings. I only sell

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to for money for profit to homeowners
associations. We're going to sell five hundred

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units three million dollar re roff and
I go in there and I start selling

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it in ten year, twelve years
ago. I go in there and board

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members who represent their homes would accuse
me of stuff that to me was really

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offensive, like kickbacks. They would
accuse me of something that happens in the

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industry. I know what happens,
but accused me of it with no evidence,

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just because or saying that we didn't
do what we did. And that

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would just be like, oh my
gosh, it hurts me that I'm taking

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this. And now when I go
into board meetings, it doesn't happen anymore.

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It never happens to me. It
doesn't happen to my salesmen that they

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tell me when we go into a
board meeting, people look at us and

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smile, They respect us. They
do things like touch their hair, like

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like they're flirting male or female when
they're talking, and I'll say things like,

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well, how are we doing?
And no, I don't know,

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why are you happy with this?
They'll say times like I don't know.

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We just feel good when we think
about you. And I was bothered by

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that. What does that mean?
And then finally I realized, Oh my

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god, that's the brand we want
ye seem to travel with. We're safe

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to travel with, and we are
we are honorable the way we hold the

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money. You know, we really
are. We're a healthy company. Oh

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that goes back in you know,
I'm I really have strong personal beliefs about

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next generation wealth, about I don't
want to create little monsters in my kids.

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I don't. I don't. I
think, I think this, this

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is this is a corporation there.
It's not a gold builder for me.

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It's it's to take care of our
people and then build community. And it's

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in it and it feels to me
like a one hundred percent reinvestment. Am

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I still gonna feel that way in
ten years I don't know. I guess

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I'll tell you then I'll still be
talking. But it's a it's a beautiful

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way I get to hold it today
because I used to try to hold it

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like this, you know, I
used to have to hold it like There's

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a line in the movie There Will
Be Bled Daniel Da Lewis, he plays

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this soul oil baron. Yes,
he describes the worst of men in one

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line when one man, when they're
camping one night, tries to get inside

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ahead his head, and Daniel Da
Lewis playing this oil baron says, I

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want no one to succeed but myself. Oh, and it's haunting to me

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because I know what that feels like. It's not entirely, but I know

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a little what that feels like.
That's one way you can hold the business.

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And I don't hold the business that
way. I don't allow myself to

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wish anyone to lose, even my
competitors. And it's hard at first for

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some to do that. But when
you learn to hold it in this way,

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it's a lot better way to live. And your people are happy,

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and people that want to hate you
can't even hate you. And that's kind

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of cool. When your competitors that
used to not like you like you.

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That means a lot to me.
That means probably more to me than going

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to sell that job. You know, I know after thirty two years,

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I'm probably going to be in business. You know. I want to be

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respected. I want to leave a
legacy. I want everything that we do

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that everything that people will say that
they left it better. I mean,

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how could you not want that?
And the more you to think about what

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life is about and what we can
actually take with us. The only thing

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00:28:04.839 --> 00:28:11.359
we know, man, what why
not make everything better? That is living

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a legacy? And that's something that
a lot of people don't hit until they're

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fifties. I'm probably hitting a lot
more because I'm fifty eight. But it's

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something that is really powerful that you
have to listen to because it can change

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00:28:23.200 --> 00:28:27.759
your life. I'm the same CEO
of a ripping company that used to work

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00:28:27.799 --> 00:28:32.000
eighty plus hours a week and have
to hold everything tight. I used to

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00:28:32.039 --> 00:28:34.440
bill everything myself so I can get
every dime out of it. I mean,

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00:28:34.480 --> 00:28:37.720
you know, it's just how I
felt like I had to hold it,

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and now I don't. I know, I could go into change ordering.

401
00:28:42.000 --> 00:28:45.319
I could go in a change order. I haven't overlooked the shoulder in

402
00:28:45.519 --> 00:28:48.519
three years. Do you know our
change ordering is probably eight percent working.

403
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We're roughly a twenty billion dollar construction
company. Do you know what the average

404
00:28:52.400 --> 00:28:56.440
change ordering is a construction company the
upsells. It's a fifty percent or two

405
00:28:56.559 --> 00:29:03.440
hundred percent on some Ours was eight
percent. Because I'm not here to I'm

406
00:29:03.559 --> 00:29:07.519
here to do a good job.
I'm here to make everything better. And

407
00:29:07.559 --> 00:29:11.720
once I'd settled it in my head
that there was enough, once I settled

408
00:29:11.720 --> 00:29:14.119
into my head that I could err
on the side of generosity with all of

409
00:29:14.160 --> 00:29:18.640
our stakeholders, then everything changed all
of a sudden. I could now I

410
00:29:18.680 --> 00:29:21.200
even go through a tough time we're
not selling, which happens when it doesn't

411
00:29:21.240 --> 00:29:23.200
rain in southern California. But now
I don't alarm my team. I go,

412
00:29:23.400 --> 00:29:26.119
we've been through this before. We're
going to be fine, you know.

413
00:29:26.200 --> 00:29:30.039
And we are. We're prepared,
and we even are giving. We

414
00:29:30.119 --> 00:29:33.240
have a million dollars in our donor
advice fund because last year, the year

415
00:29:33.240 --> 00:29:37.039
before last, I'm sorry, we
had a good year. We took seven

416
00:29:37.119 --> 00:29:40.920
hundred thousand dollars of pre tax money. We put it in a donor advice

417
00:29:41.000 --> 00:29:44.839
fund. Now we can can continue
most of our giving through that even if

418
00:29:44.839 --> 00:29:48.039
we were losing money, What does
that do for our brand? You know,

419
00:29:48.079 --> 00:29:51.839
it's it's the times that you're not
doing it that kills small business.

420
00:29:52.279 --> 00:29:56.480
What corporations do that have the wherewithal
a of the investors they keep that steady

421
00:29:56.599 --> 00:30:02.319
plan now because now what I'm imagine
if antis if we didn't give it all

422
00:30:02.400 --> 00:30:04.359
last year, which could have happened
if we didn't have a donor advice fund.

423
00:30:04.640 --> 00:30:07.039
So there's this. You know,
when you start to live in this

424
00:30:07.160 --> 00:30:11.920
balanced way, then your business becomes
more balanced. In a super topsy turvy

425
00:30:12.000 --> 00:30:15.839
ripping market where three out of five
ripping companies fale, we're healthier than we've

426
00:30:15.880 --> 00:30:19.640
ever been, and we install the
best roofs we've ever installed. So it's

427
00:30:19.680 --> 00:30:26.599
an awesome discuss. I call it
my awesome discovery. Philanthropy was not a

428
00:30:26.640 --> 00:30:30.759
good idea. I didn't do it
because I wanted to do it. I

429
00:30:30.839 --> 00:30:33.920
did it because you know, it's
well, I couldn't help it. Sounds

430
00:30:33.960 --> 00:30:37.640
like I did it because the first
time I remember doing it, I walked

431
00:30:37.680 --> 00:30:41.000
into a home and I was repulsed
by the smell of mildew when the door

432
00:30:41.039 --> 00:30:45.039
opened, and I suddenly I just
had to fight or flight. I was

433
00:30:45.039 --> 00:30:47.640
turning to leave, and I felt
a tug at my finger, and this

434
00:30:47.720 --> 00:30:52.359
little blonde girl pulls me past her
mom, who doesn't look happy at all.

435
00:30:52.839 --> 00:30:55.079
She was happy she had a visitor. She pulls me in her home.

436
00:30:55.359 --> 00:30:56.599
After I'd knocked on this home that
I went to do repairs for.

437
00:30:56.960 --> 00:31:02.279
She pulls me into a bedroom with
mold on the sheets, on the bedding,

438
00:31:02.400 --> 00:31:06.119
on the ground that I'm looking at
while she's pointing to my little pony

439
00:31:06.119 --> 00:31:10.240
poster on the wall. And that's
the memory. This is the thing that

440
00:31:10.319 --> 00:31:11.880
happened to me over and over again, things like this, and I'm stuck

441
00:31:11.880 --> 00:31:15.559
in that. I want to leave
that room. This little girl's cube,

442
00:31:15.559 --> 00:31:18.319
but she's a threat to my young
business, my first year in business.

443
00:31:18.319 --> 00:31:21.880
This is thirty two years ago.
And the mom walks back in this room

444
00:31:22.160 --> 00:31:25.440
and something came out of me that
I never said before, but I could

445
00:31:25.599 --> 00:31:26.599
not say it. I said,
I'm going to take care of your roof,

446
00:31:27.519 --> 00:31:30.519
hoping it was a hole in the
roof. It's a little hole that

447
00:31:30.599 --> 00:31:33.039
it was. The roof was gone, and I had to get a bunch

448
00:31:33.039 --> 00:31:37.240
of volunteers. I didn't have any
employees. Yet we went on that roof

449
00:31:37.240 --> 00:31:40.359
and we gave them a goofy drippy
on the outside, that dry and the

450
00:31:41.119 --> 00:31:44.400
dry on the inside, and that
family sitting at home in that condition would

451
00:31:44.480 --> 00:31:48.440
keep repeating where I just couldn't let
somebody have a leaky roof because it just

452
00:31:48.440 --> 00:31:52.000
because it didn't have the money to
pay. And it wasn't a thing until

453
00:31:52.039 --> 00:31:56.279
it became organized, and didn't come
organized until Habitat for Humanity called and asked

454
00:31:56.319 --> 00:31:57.880
if they'd give it, we would
give them a roof, and it was

455
00:31:59.079 --> 00:32:02.119
It wasn't a happy plan. My
employees weren't happy even with the Habitat roofs.

456
00:32:02.119 --> 00:32:06.200
It was more work. We weren't
getting paid. It was more stress.

457
00:32:06.240 --> 00:32:09.279
It took a while to find the
balance. But the balance was when

458
00:32:09.279 --> 00:32:14.880
the employee started showing up on the
builds. The balance was when the employees

459
00:32:15.440 --> 00:32:20.119
heard about the multi mattress story.
The balance was when the employees got to

460
00:32:20.200 --> 00:32:23.160
learn that it's okay that we do
this thing. It actually makes us better.

461
00:32:23.599 --> 00:32:29.319
So there was there was a long
discovery process that wasn't beautiful until now,

462
00:32:29.839 --> 00:32:32.079
you know, because I didn't have
the sherpa to tell me I was

463
00:32:32.119 --> 00:32:36.599
on the right path. I did
some of the decisions feeling like there was

464
00:32:36.640 --> 00:32:39.079
a gun to my head because Dad
always said, you do the right thing.

465
00:32:39.200 --> 00:32:45.160
You know, Dad wouldn't let this
lady have a child with the leaky

466
00:32:45.240 --> 00:32:47.319
roof. You know my dad wouldn't
do that. I know he wouldn't.

467
00:32:47.599 --> 00:32:51.200
And it came down to that back
then. You know what, even now,

468
00:32:51.400 --> 00:32:53.920
at least giving now, it's still
the same. We get these ass

469
00:32:53.920 --> 00:32:57.720
come in and it's like it feels
like, ah, it feels like you're

470
00:32:57.799 --> 00:33:00.240
ripping a rib out of me,
Like there's no way we can do that.

471
00:33:00.359 --> 00:33:06.079
But we learned this tool, this, this, this answer. The

472
00:33:06.119 --> 00:33:09.599
one thing we don't I don't say
right away is no. I say maybe

473
00:33:09.720 --> 00:33:15.319
that. Maybe he's got power.
Man, I don't know what no doesn't.

474
00:33:15.559 --> 00:33:19.640
But I go to bed on maybe's
and wake up and the world completely

475
00:33:19.720 --> 00:33:23.000
changes. Overnight, things shift.
We wake up and it doesn't look the

476
00:33:23.039 --> 00:33:28.039
same, and suddenly somebody else is
there, and suddenly, how did this

477
00:33:28.119 --> 00:33:32.279
happen? Only because we said maybe? It's because we didn't cancel it.

478
00:33:32.319 --> 00:33:36.599
And I live in a world with
an open mindset. I live in a

479
00:33:36.640 --> 00:33:39.079
world of yes. I live in
a world of possibilities and now all of

480
00:33:39.119 --> 00:33:43.119
the things we get to create,
we realize, oh, we remember when

481
00:33:43.160 --> 00:33:45.240
we first thought it. You know, it's like, wow, the power

482
00:33:45.240 --> 00:33:51.720
of intention? What is that?
What's happening when I intend to do something?

483
00:33:52.039 --> 00:33:53.119
One of the other things that I
learned that I'm getting off topic right

484
00:33:53.160 --> 00:33:58.400
now, but yeah, I next. This happens to me all the time.

485
00:33:58.440 --> 00:34:00.920
I overcommit. I'm on way too
many I'm on I say a dozen

486
00:34:01.000 --> 00:34:07.240
boards, I'm exaggerated. I'm probably
on nine boards. And as a result,

487
00:34:07.319 --> 00:34:08.519
I end up with so many things
I commit to do. I had

488
00:34:08.559 --> 00:34:12.400
it today. There was some prep
for this that I think I was supposed

489
00:34:12.440 --> 00:34:15.480
to do, and I was freaking
out that I didn't do it. Earlier

490
00:34:15.519 --> 00:34:16.519
the day, I had a two
hour intake call. In the book I'm

491
00:34:16.519 --> 00:34:20.079
writing, there was some prep I
was supposed to do that I intended to

492
00:34:20.119 --> 00:34:23.440
do, but I didn't do it. I've learned this thing that when I

493
00:34:23.480 --> 00:34:29.559
intend to do something, whether I
do it or not, it gets done.

494
00:34:29.760 --> 00:34:32.960
It's simple as that. If I
just can open my intention up,

495
00:34:34.519 --> 00:34:38.320
there's a powerful something I haven't I
don't think i've mastered that yet, but

496
00:34:38.360 --> 00:34:42.880
the power of intention is such that
so long as I really intend to do

497
00:34:42.920 --> 00:34:45.320
it. It doesn't matter if I
do it or not. It gets done.

498
00:34:45.440 --> 00:34:50.400
And sometimes because I didn't do it, it's done so much better because

499
00:34:50.400 --> 00:34:53.320
it's done in a way that's sustainable
that someone else can push. You're sending

500
00:34:53.440 --> 00:34:57.840
energy basically. And on that note, hang on, let's grab our last

501
00:34:57.840 --> 00:35:00.320
break. I'm at least Cortez,
your host, been on your Charles andis

502
00:35:00.360 --> 00:35:05.480
the founder and CEO of and Just
Roofing and Waterproofing. We've been talking about

503
00:35:05.559 --> 00:35:08.239
a bit about his ideas about philanthropy
and you can see how exuberant he is

504
00:35:08.280 --> 00:35:12.800
about this. It's awesome. After
the riker to learn more about how purpose

505
00:35:12.840 --> 00:35:15.840
translates to business results, stay with
us, We'll be right back. Doctor

506
00:35:15.880 --> 00:35:22.000
Release Cortes is a management consultant specializing
in meaning and purpose and inspirational speaker and

507
00:35:22.079 --> 00:35:29.280
author. She helps companies visioneer for
greater purpose among stakeholders and develop purpose inspired

508
00:35:29.360 --> 00:35:35.920
leadership and meaning infused cultures that elevate
fulfillment, performance, and commitment within the

509
00:35:35.960 --> 00:35:39.480
workforce. To learn more or to
invite Elise to speak to your organization,

510
00:35:39.840 --> 00:35:45.079
please visit her at Elisecortes dot com. Let's talk about how to get your

511
00:35:45.119 --> 00:35:55.920
employees Working on Purpose. This is
Working on Purpose with doctor Elise Cortes.

512
00:35:57.400 --> 00:36:00.679
To reach our program today or open
a conversation with Alease, send an email

513
00:36:00.760 --> 00:36:07.920
to a lease Alise at Alease Coortes
dot com. Now back to Working on

514
00:36:08.000 --> 00:36:17.039
Purpose. Thanks for staying with us
and welcome back to Working on Purpose.

515
00:36:17.239 --> 00:36:22.119
I mentioned after the first break about
the Grab Your Gusto Wellbeing webcast learning series.

516
00:36:22.159 --> 00:36:24.440
The content of that program is adapted
from part one of my recently published

517
00:36:24.440 --> 00:36:30.239
book called Purpose Ignited, How Inspiring
Leaders ignite passion and Elevate Cause, which

518
00:36:30.239 --> 00:36:34.400
is inalvable on Amazon. And I
wrote that book to awaken, using Charles's

519
00:36:34.400 --> 00:36:37.400
World a word, awaken readers to
their passion and purpose and help transform them

520
00:36:37.400 --> 00:36:42.760
into inspirational leaders who enliven the workplace
and elevate the contribution of business to all

521
00:36:42.920 --> 00:36:45.519
stakeholders. So that's where the program
came from. But'd love to share the

522
00:36:45.559 --> 00:36:47.679
book with you as well if you're
just joining us today. My guest is

523
00:36:47.760 --> 00:36:51.960
Charles Auntiss. He's the founder and
CEO of ant Just Roofing and Waterproofing.

524
00:36:52.440 --> 00:36:55.519
We've been talking about his ideas on
philanthropy. Now I really want to get

525
00:36:55.519 --> 00:37:00.320
into how this translates to business results, and so I'm interested. I told

526
00:37:00.360 --> 00:37:02.639
us how the brand comes out,
people trust you that they'll travel with you.

527
00:37:04.280 --> 00:37:08.159
How does it affect employee productivity,
this idea of philanthropy and purpose.

528
00:37:09.480 --> 00:37:13.239
Well, I think that that's a
great question. I think it's first I

529
00:37:13.400 --> 00:37:15.199
need to show you the history.
It didn't always work that way. Like

530
00:37:15.239 --> 00:37:17.280
I said, it was tough to
be and it was more work for people.

531
00:37:17.320 --> 00:37:22.480
And also they didn't know my story. So I often compare myself.

532
00:37:22.840 --> 00:37:28.039
I was much like Will Ferrell when
he was streaking in the movie Old School.

533
00:37:28.599 --> 00:37:30.360
He's drunk and he's streaking. Hey, come on, this is so

534
00:37:30.559 --> 00:37:32.440
fun, and his wife comes up, Come on, honey, get in

535
00:37:32.480 --> 00:37:36.719
the car, Hannie. Everybody's doing
it like that. I was isolated,

536
00:37:36.760 --> 00:37:38.480
but I didn't know it because I
you know my passion, you see my

537
00:37:38.559 --> 00:37:43.840
passion. I learned that that,
you know, philanthropy has to be an

538
00:37:43.840 --> 00:37:46.960
inside out play. It can't and
it needs to be with the leader,

539
00:37:47.400 --> 00:37:52.440
but it has to also be with
the team, and that can only happen

540
00:37:52.519 --> 00:37:57.320
when the leader becomes intimate and vulnerable
with the story with the team. So

541
00:37:57.440 --> 00:38:00.760
the team needed to understand why I
join habitat. When I join other boards

542
00:38:00.760 --> 00:38:04.639
too, you know, it's easy
to be judged. You know. It's

543
00:38:04.679 --> 00:38:07.280
like people have opinions like, why
is he joining a college board? Why

544
00:38:07.320 --> 00:38:10.039
is he joining the Alzheimer's thing?
You know, if there's until you tell

545
00:38:10.079 --> 00:38:14.239
them the story about your grandparents who
died of Alzheimer's, you know, and

546
00:38:14.239 --> 00:38:16.000
then all of a sudden they know
you better, and then they have something

547
00:38:16.000 --> 00:38:21.440
in common with you, because almost
everybody has a grandparent with dementia or Alzheimer's

548
00:38:21.440 --> 00:38:22.599
at some point in their life.
And so there's you know, it's the

549
00:38:22.639 --> 00:38:29.519
commonality of story. One thing being
a storytelling storytelling experts sort of. I

550
00:38:29.519 --> 00:38:31.280
don't like to give myself real credentials, but I do know a lot about

551
00:38:31.320 --> 00:38:36.400
story, and I know that our
brains are not wired to remember data.

552
00:38:36.519 --> 00:38:44.159
We're wired to remember the context of
story because we compare our lives with each

553
00:38:44.159 --> 00:38:47.760
other's lives. That moldy mattress story
is a powerful story. But it's only

554
00:38:47.840 --> 00:38:54.400
memorable because you have had experience smelling
mold before, you know, and it's

555
00:38:54.559 --> 00:38:58.920
really a powerful tool. I don't
think I answered your question, but the

556
00:38:59.000 --> 00:39:04.679
people today are awakened. They're awakened
because I've made it their story one of

557
00:39:04.719 --> 00:39:07.559
the things that really helped to get
expression out. They knew my story,

558
00:39:07.559 --> 00:39:09.679
but what's their story? So we
started sending out and I think I've sent

559
00:39:09.719 --> 00:39:13.960
you one a little five oh one
three c gift card. It's a gift

560
00:39:13.960 --> 00:39:17.079
card that only be redeemed at a
nonprofit. And so what we do is

561
00:39:17.239 --> 00:39:22.199
when our weekly get together, as
employee does something great, we'll say,

562
00:39:22.199 --> 00:39:27.000
hey, we're going to give our
office manager this gift card because she did

563
00:39:27.000 --> 00:39:32.119
this great week. And then then
the next week she'll come and she'll tell

564
00:39:32.159 --> 00:39:37.239
the group who she gave it to
and why. Now we have another Alzheimer's

565
00:39:37.280 --> 00:39:42.400
story. All of a sudden,
the office manager tells a story about cancer

566
00:39:42.440 --> 00:39:45.800
and her family, which is hard
to hear, but we hear it.

567
00:39:45.400 --> 00:39:49.159
That hits everybody hard. All of
a sudden, that office manager, who

568
00:39:49.199 --> 00:39:52.599
I used to think was kind of
mean. I don't know why I like

569
00:39:52.639 --> 00:39:57.039
her more. You know, it's
because I get her Now she makes sense.

570
00:39:57.320 --> 00:39:59.719
She's built the way she's supposed to
be built, coming from where she

571
00:39:59.760 --> 00:40:01.440
came from. Now I get her. She's safe. I'm safe, she's

572
00:40:01.440 --> 00:40:05.079
safe to travel with. You know, it's like it's an amazing thing,

573
00:40:05.119 --> 00:40:07.519
and so it was really that was
the giving cards. And so one of

574
00:40:07.599 --> 00:40:12.119
the things when I when I consult
companies that need a culture lift, which

575
00:40:12.159 --> 00:40:16.559
is alike most companies, the easiest
culture injection you can ever get is to

576
00:40:16.679 --> 00:40:22.039
order yourself fifty five one to three
CE giving cards and hand them out in

577
00:40:22.119 --> 00:40:25.920
weekly meetings. And then when you
hand one out the next the next week,

578
00:40:25.960 --> 00:40:29.639
you take the one who got the
week before and they share. So

579
00:40:29.679 --> 00:40:31.679
every week you got somebody sharing who
they gave it to and why. At

580
00:40:31.679 --> 00:40:35.920
the end of the season, your
culture is going to be lifted a lot.

581
00:40:36.000 --> 00:40:38.159
I told I promised one company would
lift their culture twenty percent. I

582
00:40:38.199 --> 00:40:42.119
forgot to ask her six months ago, did you do that? When it

583
00:40:42.199 --> 00:40:45.000
lift? She goes twenty percent?
It was two hundred percent. So it's

584
00:40:45.039 --> 00:40:50.039
because they knew each other's stories,
and so that is a huge thing here.

585
00:40:50.159 --> 00:40:52.000
Once you know each other's stories,
what happens is the next beautiful thing,

586
00:40:52.000 --> 00:40:55.119
and that's the giving. The giving
in this company is not just my

587
00:40:55.280 --> 00:40:59.199
story. I mean the thing that
we're known for. One of the things

588
00:40:59.239 --> 00:41:01.280
they're known for more this year probably
than anything, is the forty blood drives.

589
00:41:01.320 --> 00:41:04.719
We have a blood drive going on
right now. If I carry this

590
00:41:04.800 --> 00:41:10.119
over there, you would see them
packing out the probably ninety treatments of blood

591
00:41:10.159 --> 00:41:15.559
they collected today in the seven thousand
foot of blood space that we donated forty

592
00:41:15.599 --> 00:41:19.000
times we've done that, and that's
because Susan de Grassi, my VP of

593
00:41:19.079 --> 00:41:21.920
Cause, who's one you haven't met, and you've got to meet. She's

594
00:41:22.199 --> 00:41:25.679
a rock star who's here because we
attract top talent. She is on the

595
00:41:25.719 --> 00:41:30.199
board of American Red Cross. She's
also on the board of National Women and

596
00:41:30.280 --> 00:41:34.559
Roofing. She's also on the board
of the Irvine Chamber of Commerce, and

597
00:41:34.599 --> 00:41:37.519
she's also on a bunch of other
stuff that I'll forget, But American Red

598
00:41:37.519 --> 00:41:40.480
Cross is plugged in here. Man. That is a big benefit to our

599
00:41:40.519 --> 00:41:44.400
brand. That is a big benefit
to our culture. That is a big

600
00:41:44.440 --> 00:41:47.880
benefit to our people that are proud
of this story. And you know,

601
00:41:47.960 --> 00:41:52.960
and now it's part of us as
part of who we are. My VP

602
00:41:53.159 --> 00:41:59.280
of Finance, Audrey Schneider, she
came here not having a history giving tutoring

603
00:41:59.320 --> 00:42:05.000
a lot, having a background in
education. And now, I see it's

604
00:42:05.039 --> 00:42:07.639
premature for me to say this,
but I just the way I see the

605
00:42:07.679 --> 00:42:09.800
future she's gonna be on the Boys
and Girls Club board. I don't know

606
00:42:09.840 --> 00:42:13.159
that she's been invited on the board, but I see where she's going,

607
00:42:13.199 --> 00:42:15.440
and she's very excited about the Boys
and Girls club a Central Coast, which

608
00:42:15.480 --> 00:42:19.559
is an amazing boys and girls club
and they're going to work so well together.

609
00:42:20.280 --> 00:42:22.880
That is going to lift our brand. And you know what boys and

610
00:42:22.880 --> 00:42:27.079
girls clubs are central Coasts. They
have boys and Girls clubs in Anaheim and

611
00:42:27.119 --> 00:42:30.320
in Santa Anna. And you know
who lives there. My employees, the

612
00:42:30.519 --> 00:42:36.280
immigrant employees from Mexico who have cousins, family and that can use this,

613
00:42:36.440 --> 00:42:39.840
and well we have access to it. That's the beautiful thing now in the

614
00:42:39.880 --> 00:42:45.039
culture, the Hispanic culture is a
big thing to me. It's easier to

615
00:42:45.079 --> 00:42:49.559
plug into the office with people born
here than immigrants who had to navigate really

616
00:42:49.599 --> 00:42:52.159
tough things to get here and still
have to navigate things that I don't even

617
00:42:52.199 --> 00:42:55.239
know. And so we try to
understand that. We ask a lot of

618
00:42:55.320 --> 00:43:00.280
questions, and I really know what
I really understand honor and respect. You

619
00:43:00.320 --> 00:43:04.760
know how you know what honor and
respect is. This is honor and respect

620
00:43:05.079 --> 00:43:08.360
and I learned it from a Mexican
man No, I learned it from probably

621
00:43:08.400 --> 00:43:12.840
twelve Mexican men, because I took
every one of my employees home about ten

622
00:43:12.880 --> 00:43:15.000
years ago. I made them breakfast
one at a time, and I asked

623
00:43:15.039 --> 00:43:19.079
them questions about their childhood, their
peaks and valleys so they could understand their

624
00:43:19.159 --> 00:43:22.840
values. And they twelve of them, I think, told me the same

625
00:43:22.960 --> 00:43:27.639
story. It's the most this beautiful
story about their father and this was this

626
00:43:28.119 --> 00:43:32.400
they would they remember when they were
young, education was very, very valuable,

627
00:43:32.440 --> 00:43:36.480
but they didn't get that much.
And they would get woken up at

628
00:43:36.519 --> 00:43:38.639
seven, eight nine years old at
about three point thirty in the morning by

629
00:43:38.679 --> 00:43:43.119
their father, and their father would
say, hey, nicely, so you

630
00:43:43.159 --> 00:43:45.559
want to come work for me for
a couple hours before you go to school

631
00:43:45.559 --> 00:43:49.239
today? Do you want to?
No, you can go, but you

632
00:43:49.320 --> 00:43:51.880
can go to rest. And they'd
say yeah, and they'd get up and

633
00:43:51.880 --> 00:43:54.440
work. But not always. And
there was something a boy their father helped

634
00:43:54.440 --> 00:43:58.920
them. The way their father honored
them, the way he paused on them.

635
00:43:58.920 --> 00:44:01.320
He didn't just barget. And when
I learned that, it really helped

636
00:44:01.400 --> 00:44:05.480
me to be a better leader.
It's a beautiful story. Or when I

637
00:44:05.559 --> 00:44:09.880
learned that in Mexico, there's a
tradition called aginaldo that most people I can't

638
00:44:09.880 --> 00:44:13.840
believe. I don't read about a
year. It's a big tradition that companies

639
00:44:13.920 --> 00:44:17.320
pulled back roughly about eight to ten
percent of the salary and in November December

640
00:44:17.360 --> 00:44:22.320
they give it to them at this
big season of refreshing. That allows them

641
00:44:22.360 --> 00:44:24.880
to reinvest and clean out their homes
and it also really helps them on the

642
00:44:24.880 --> 00:44:29.480
holidays. So we try to build
agonaldo, but not we don't carve the

643
00:44:29.519 --> 00:44:30.800
salar. We build it into a
bonus. And we have a good year,

644
00:44:31.639 --> 00:44:37.400
they can win up to an extra
month's salary. And this in the

645
00:44:37.480 --> 00:44:39.119
years that are not so good,
we cheat it up. We give it

646
00:44:39.159 --> 00:44:43.360
to them anyway. We give them
something because we can, you know.

647
00:44:43.440 --> 00:44:46.760
And it's like a beautiful thing.
So we learn, we honor those traditions

648
00:44:46.960 --> 00:44:50.960
that we learn. And the last
thing I'll say this that this is you

649
00:44:51.000 --> 00:44:53.440
know, this makes me feel well, let me just say it this way.

650
00:44:53.960 --> 00:44:58.639
I get a lot of credit for
being a philanthropist, for giving things

651
00:44:58.679 --> 00:45:00.679
and as we do. But you
know who I I learned from is these

652
00:45:01.119 --> 00:45:06.199
immigrant laborers that work for me.
They are the most generous people I know.

653
00:45:06.360 --> 00:45:09.280
They give a bit bigger proportion of
what they earn a way than anybody

654
00:45:09.360 --> 00:45:13.199
I've ever seen, And every one
of them does it, and they raise

655
00:45:13.239 --> 00:45:15.239
their kids to do the same thing, and so I think it's a beautiful,

656
00:45:15.480 --> 00:45:20.199
a beautiful thing when you really get
to know your people and so philanthropy

657
00:45:20.280 --> 00:45:22.760
to me, I think in the
old days, I was too outside in.

658
00:45:22.880 --> 00:45:24.760
I was afraid if I didn't take
care of it out there, we

659
00:45:24.800 --> 00:45:29.440
would fail. But I've learned it's
an inside out job. So I need

660
00:45:29.480 --> 00:45:31.519
to be extremely generous with my team. So that means the same team that

661
00:45:31.599 --> 00:45:35.840
I'm talking about. What do you
want to do? I will train you.

662
00:45:36.000 --> 00:45:37.079
Yeah, you might leave me,
but I don't care. It's it's

663
00:45:37.079 --> 00:45:40.079
gonna cost me twenty thousand years to
train you and put you in that visage

664
00:45:40.119 --> 00:45:44.440
class done. I'm trying to talk
another one I VP's into going to a

665
00:45:44.519 --> 00:45:46.199
visage and I'm telling all the people
when I meet with him, what is

666
00:45:46.239 --> 00:45:50.159
it that you want? Do you
want to get involved in national committees and

667
00:45:50.159 --> 00:45:52.960
fly back with me to Chicago every
year? You know? I mean,

668
00:45:52.000 --> 00:45:58.440
what is it you want? Let's
build it together. And that is that's

669
00:45:58.480 --> 00:46:01.320
the way I like to own it. Inside and outside, all investment,

670
00:46:01.480 --> 00:46:05.039
all in. And what's cool is
I don't have to do it all.

671
00:46:05.199 --> 00:46:07.039
You know. I'm a great salesman. I haven't sold a job in solo.

672
00:46:07.079 --> 00:46:09.280
I'm working on one right now.
I'm rusty, you know, and

673
00:46:09.280 --> 00:46:14.079
I'm a great sale but I'm way
better doing this. I can run great

674
00:46:14.159 --> 00:46:17.320
jobs. But if I hold this
company like this, Wow, I have

675
00:46:17.440 --> 00:46:21.760
the best job runners. I have
the best sales guys, not just good

676
00:46:21.760 --> 00:46:24.719
at sales, but care about the
people, can build real relationships, love

677
00:46:24.760 --> 00:46:29.639
what they do. And I want
to build that sales seat so they have

678
00:46:29.719 --> 00:46:34.079
the best sales job in Orange County. That's really what I'm after. That's

679
00:46:34.159 --> 00:46:37.800
my intent, and I've learned that. Like I said, whatever we intend

680
00:46:37.800 --> 00:46:42.719
to do that's good. It happens, and it happens by the people that

681
00:46:42.800 --> 00:46:45.199
try to help you, and I
believe it happens by those that try to

682
00:46:45.199 --> 00:46:50.039
follow you. I just don't register. I don't notice them. I do

683
00:46:50.159 --> 00:46:53.679
this practice that I learned from a
Vistage coach ten years ago. It's just

684
00:46:53.760 --> 00:46:58.599
this AA PI. I have it
on my board, I write it in

685
00:46:58.639 --> 00:47:02.280
my book. Always assume positive intent. It's the most powerful tool in the

686
00:47:02.320 --> 00:47:07.320
world. Really those that literally work
to looking back, those that may be

687
00:47:07.480 --> 00:47:12.039
working again if I don't acknowledge it, they literally end up helping. And

688
00:47:12.119 --> 00:47:14.719
I can't explain it. It's too
long of a story. Energy. But

689
00:47:14.840 --> 00:47:17.400
yeah, trust it's energy. That's
great. Okay, we're already at a

690
00:47:17.440 --> 00:47:21.239
time. Can you believe I'm sorry
I got to go off on these tangents.

691
00:47:21.320 --> 00:47:23.320
Would you stop apologizing? This is
great? People are going to love

692
00:47:23.360 --> 00:47:25.840
this and leaders, this is your
example, my dear, this is how

693
00:47:25.880 --> 00:47:30.480
you run a company. So,
Charles thirty seconds or less, what do

694
00:47:30.519 --> 00:47:31.920
you want to leave our listeners with? This is people from all over the

695
00:47:31.920 --> 00:47:35.119
world listen to the show. What
do you want to leave them with?

696
00:47:36.760 --> 00:47:39.519
Wow? I just say, now
is the time. Now is the time

697
00:47:40.000 --> 00:47:45.440
to invent it better than ever.
It's like we're five hundred years ago,

698
00:47:45.559 --> 00:47:49.400
or it's like a couple hundred years
ago. My grandfather worked in a logging

699
00:47:49.440 --> 00:47:52.840
company and they blaze the West and
they built community. Now's the time to

700
00:47:53.079 --> 00:47:58.719
build community. Build it with your
people, and build it with their families,

701
00:47:58.840 --> 00:48:01.159
and build it with all of your
stakeholders and try and fail. It's

702
00:48:01.159 --> 00:48:05.920
also the time of all of our
lifetime. It is the time to rejoice

703
00:48:05.960 --> 00:48:08.239
in failing. Those who fail the
most will win. So try and fail,

704
00:48:08.320 --> 00:48:12.719
try keep trying, but try new
things and take care of your people.

705
00:48:13.440 --> 00:48:15.559
Beautiful and Charles, thank you so
much for joining us. This has

706
00:48:15.599 --> 00:48:19.719
been fantastic. You have given so
much to our listeners and viewers and I'm

707
00:48:19.719 --> 00:48:22.159
so grateful to have you in my
life. Thank you for joining us.

708
00:48:22.400 --> 00:48:25.679
Thank you likewise listeners. If you
want to learn more about Charles Antis and

709
00:48:25.719 --> 00:48:29.760
the work they do with his team
with his team at Antis Roofing and Waterproofing,

710
00:48:29.840 --> 00:48:32.760
just start by going to Antisroofing dot
com. And thanks for following me

711
00:48:32.800 --> 00:48:37.440
on LinkedIn and follow him on LinkedIn. The guy is crazy. He's posts

712
00:48:37.480 --> 00:48:40.599
great post as well. They're always
entertaining and inspiring. Thanks again to our

713
00:48:40.599 --> 00:48:45.480
partnering sponsor work Proud, which helps
companies build a platform where your workforce receives

714
00:48:45.480 --> 00:48:49.400
meaningful feedback and thanks for their work
from people across your company. Last week,

715
00:48:49.400 --> 00:48:51.239
if you missed the live show,
you can always catch it be a

716
00:48:51.320 --> 00:48:53.880
recorded podcast. We were on the
area with Susan Lucci, a purpose Guiding

717
00:48:53.960 --> 00:48:59.039
Circle convener, talking about the work
she does convening circles and the movement toward

718
00:48:59.039 --> 00:49:02.000
a culture of care. He's emerging
among women across the world. Next week

719
00:49:02.039 --> 00:49:06.400
will be on the air with Tim
Jones, aka the Grow Good Guide,

720
00:49:06.559 --> 00:49:09.320
talking about the work he does helping
companies transition to a B corp status.

721
00:49:09.559 --> 00:49:12.760
See you there. Remember that works
at least a third of our life.

722
00:49:12.760 --> 00:49:21.760
So let's work on purpose. We
hope you've enjoyed this week's program. Be

723
00:49:21.840 --> 00:49:24.800
sure to tune in to Working on
Purpose, featuring your host, doctor Elisse

724
00:49:24.840 --> 00:49:30.440
Cortes, each week on the Voice
America Empowerment Channel. Together, we'll create

725
00:49:30.480 --> 00:49:37.719
a world where business operates conscientiously.
Leadership inspires impassioned performance, and employees are

726
00:49:37.719 --> 00:49:43.480
fulfilled in work that provides the meaning
and purpose they crave. See you there,

727
00:49:43.920 --> 00:49:45.400
Let's work on Purpose.