Purpose and Profit: Today’s Business Imperative

WEBVTT

1
00:00:06.320 --> 00:00:10.560
What's working on purpose anyway? Each
week we ponder the answer to this question.

2
00:00:11.119 --> 00:00:15.800
People ache for meaning and purpose at
work, to contribute their talents passionately

3
00:00:16.120 --> 00:00:20.640
and know their lives really matter.
They crave being part of an organization that

4
00:00:20.719 --> 00:00:25.879
inspires them and helps them grow into
realizing their highest potential. Business can be

5
00:00:26.000 --> 00:00:30.640
such a force for good in the
world, elevating humanity. In our program,

6
00:00:30.679 --> 00:00:34.679
we provide guidance and inspiration to help
usher in this world we all want

7
00:00:35.320 --> 00:00:52.359
working on purpose. Now Here is
your host, doctor Elise Cortez. Hi

8
00:00:52.439 --> 00:00:55.439
there, Welcome back to the Working
on Purpose program the Opportunity and this week

9
00:00:55.439 --> 00:00:58.399
I'm your host, Doctor Elie's Cortez
to a new lie from Dallas, which

10
00:00:58.439 --> 00:01:00.280
is home base for me. I
don't know me yet. I'm a managed

11
00:01:00.280 --> 00:01:06.200
by Consultants specializing and Meaning and Purpose, organizational logotherapist, inspirational speaker, social

12
00:01:06.200 --> 00:01:07.760
scientist, and author. You can
learn more about me and how we can

13
00:01:07.799 --> 00:01:12.920
work together at at least Cortez dot
com or Gusto Dashaw dot com. Let

14
00:01:12.920 --> 00:01:17.439
me thank my partner and sponsor,
work Proud. We are a perfect collaboration.

15
00:01:17.519 --> 00:01:19.159
Everyone wants to know they matter and
that the work they do is meaningful

16
00:01:19.200 --> 00:01:23.680
and appreciated. Workproud is at mulbile
platform built to encourage employees to share stories

17
00:01:23.920 --> 00:01:29.239
and recognize each other's contribution. Work
Proud empowers hr and business leaders to help

18
00:01:29.280 --> 00:01:32.680
create company cultures where all employees are
inspired to feel proud of their work and

19
00:01:32.719 --> 00:01:37.000
proud of their company. Learn more
at workproud dot com. With us today

20
00:01:37.079 --> 00:01:40.959
is Charles Antist, founder and CEO
of Antis Roofing and Waterproofing. It will

21
00:01:41.040 --> 00:01:45.519
respected and widely known roofing expert,
entrepreneur and humanitarian. Charles has become one

22
00:01:45.519 --> 00:01:49.519
of the most trusted names in the
roofing industry countrywide, as well as an

23
00:01:49.519 --> 00:01:55.920
inspirational business leader of championing corporate social
corporate responsibility. Antis Roofing and Waterproofing celebrated

24
00:01:56.000 --> 00:01:59.680
it's thirty years anniversary in twenty nineteen. Or Is Charles would say, for

25
00:01:59.719 --> 00:02:02.280
over thirty years, we've been keeping
families safe and dry. We'll be talking

26
00:02:02.280 --> 00:02:07.120
about Charles's path to purpose, how
corporate social responsibility and philanthropy has changed in

27
00:02:07.120 --> 00:02:13.240
the pandemic, and how purpose translate
translates to business results. You joined today

28
00:02:13.280 --> 00:02:16.000
from Irvine, California. Charles,
Welcome to working on Purpose. It's about

29
00:02:16.039 --> 00:02:21.080
time. It's about time. Thanks
for having me on, doctor, I'm

30
00:02:21.120 --> 00:02:23.039
excited to be here. You're so
welcome. And hey, by the way,

31
00:02:23.080 --> 00:02:27.039
we were talking before we came on, you're from Oregon. I'm from

32
00:02:27.039 --> 00:02:30.039
Oregon. How did we not know
that about each other? Wow? I

33
00:02:30.120 --> 00:02:34.199
do not know that. My right
born in Rosberg, Oregon in nineteen sixty

34
00:02:34.199 --> 00:02:37.960
two Mercy Hospital. All right,
Well, I got to Hermiston, Oregon

35
00:02:38.080 --> 00:02:40.719
somewhere in the seventies and spend many
years in Portland, and I need to

36
00:02:40.759 --> 00:02:45.439
go back in August. Come and
folks for wine tasting and family and friends.

37
00:02:45.439 --> 00:02:47.919
So here we go. After the
temperature drawn down from one thirteen.

38
00:02:49.039 --> 00:02:53.120
Right, okay, so great to
have you well, and you know,

39
00:02:53.280 --> 00:02:55.560
let's start. I always like to
tell our our listeners and our viewers where

40
00:02:55.599 --> 00:03:00.280
I find my amazing guests. You
were minding your very own business us in

41
00:03:00.319 --> 00:03:05.080
twenty nineteen when I trapsed upon you
at the Purpose conference that Aaron Hurst and

42
00:03:05.120 --> 00:03:07.960
the Imperative team put on, and
immediately was wonder struck. I loved your

43
00:03:08.080 --> 00:03:12.400
energy, I loved your passion.
I loved your expressiveness, the way that

44
00:03:12.400 --> 00:03:15.840
you involved everyone. That's where it
all began. Yeah, we were a

45
00:03:15.879 --> 00:03:20.159
line there. We potted off and
we ended up doing some street work together.

46
00:03:20.360 --> 00:03:23.360
And I don't remember what we were
asking people, but I remember how

47
00:03:23.360 --> 00:03:29.879
I felt when they answered. I
remember when they would pause and purpose would

48
00:03:29.919 --> 00:03:32.080
show up in their answers. I
just can't remember the exact questions. But

49
00:03:32.479 --> 00:03:38.800
that was an amazing weekend and the
experience of Imperative was critical for me to

50
00:03:38.840 --> 00:03:44.919
know how to lead. Well.
I'm just for our listeners and viewers in

51
00:03:44.919 --> 00:03:46.960
case they're wondering, just exactly what
were you doing at this conference. They

52
00:03:47.080 --> 00:03:51.039
unleashed us on the streets, and
I believe they asked us to go out

53
00:03:51.039 --> 00:03:54.000
and find people and ask them if
they knew their purpose or something like that,

54
00:03:54.400 --> 00:03:57.599
or if maybe what they were passionate
about. And you and I were

55
00:03:57.680 --> 00:04:00.199
on the same team. That's how
we got to know each other, right,

56
00:04:00.199 --> 00:04:02.159
We were stopping random strangers on the
street and they actually talked to us

57
00:04:02.199 --> 00:04:05.759
what a concept about purpose it was. It was fun. We had a

58
00:04:05.840 --> 00:04:10.439
lot of fun, and that's you
know, imperative is where I think that

59
00:04:11.039 --> 00:04:15.759
we both paused there that that environment, it was a safe environment to dig

60
00:04:15.800 --> 00:04:19.879
a little deeper, try to understand
what that is that fulfills us. Yeah.

61
00:04:20.319 --> 00:04:24.680
Yeah, So since we are going
to be talking about purpose and philanthropy

62
00:04:24.720 --> 00:04:29.160
and other things, it's helpful for
our listeners and yours to understand where does

63
00:04:29.199 --> 00:04:33.680
the path to purpose begin for you? Where I spend a lot of time

64
00:04:34.120 --> 00:04:41.120
answering that or pondering that, and
the answers change over time. But I

65
00:04:41.160 --> 00:04:45.000
think it starts very young for me. It starts very young for me,

66
00:04:45.079 --> 00:04:48.800
and growing up in Oregon, in
a small town and in an environment where

67
00:04:49.199 --> 00:04:55.240
all of the men that I knew
are almost every man that I knew worked

68
00:04:55.240 --> 00:04:59.399
with his hands and worked hard and
didn't have time to pause, didn't have

69
00:04:59.439 --> 00:05:02.079
time to pause, was on much
of anything, let alone this little lonely

70
00:05:02.120 --> 00:05:06.600
boy who's trying to figure himself out. And so while I respected those men,

71
00:05:06.680 --> 00:05:11.319
and while I took one of those
dangerous jobs like I saw, I'm

72
00:05:11.360 --> 00:05:15.680
in roofing now, what really created
a pause in me was the men.

73
00:05:16.000 --> 00:05:20.120
The few times I remember a man, particularly a man, maybe because I

74
00:05:20.199 --> 00:05:23.759
needed that. My father was a
great father, taught me how to work,

75
00:05:23.800 --> 00:05:26.399
taught me to do the right thing, but there was a certain intimacy

76
00:05:26.519 --> 00:05:30.399
that maybe he was unable to fulfill
entirely, and a couple of times a

77
00:05:30.439 --> 00:05:33.560
few men paused on me, like
the time in nineteen sixty eight, I'm

78
00:05:33.600 --> 00:05:38.160
six years old at the Wooden Nickel
Day parade in Myrtle Creek, Oregan.

79
00:05:38.199 --> 00:05:42.439
It's the biggest event in town in
that small town. And I remember being

80
00:05:42.480 --> 00:05:45.839
at the waiting at the end of
the parade on the street where there was

81
00:05:45.839 --> 00:05:47.480
this man that always walked at the
end of the parade, at least for

82
00:05:47.480 --> 00:05:51.199
a few years. I remember his
name was John Shirtcliffe. He owned the

83
00:05:51.240 --> 00:05:57.079
Shell Oil plant. And I remember
what John did. He handed out toys

84
00:05:57.720 --> 00:06:00.839
andy I remember he handed out dying
and I think that was a big deal.

85
00:06:00.879 --> 00:06:03.800
I got that diamond. I could
buy two candy bars with the dime

86
00:06:03.839 --> 00:06:08.360
in nineteen sixty eight. But what
he did when he handed me the dime

87
00:06:08.439 --> 00:06:15.959
was not something that every man did. He held my stare so powerful today

88
00:06:15.639 --> 00:06:23.839
because when I hold an employee stare, then I will honor them, and

89
00:06:23.920 --> 00:06:27.279
when they hold my stare, they're
honoring me. And that man honored me

90
00:06:27.360 --> 00:06:30.240
something that he saw in me and
intrigued me and did this day. Those

91
00:06:30.519 --> 00:06:34.560
those events with those men, a
couple other men similar experiences. I think

92
00:06:34.600 --> 00:06:38.600
that that's something that I wanted,
but I didn't know them. And now

93
00:06:38.680 --> 00:06:43.720
today I get to live a little
bit like John Shirtcliffe and it's really fulfilling.

94
00:06:44.120 --> 00:06:46.920
But I had to learn how to
get here because part of me thinks

95
00:06:46.920 --> 00:06:49.680
I have to grind and work and
work and work. But there's a discovery

96
00:06:49.800 --> 00:06:56.000
in there that there's a life balance
mixed with really taking care of yourself really

97
00:06:56.000 --> 00:07:00.079
well first and then and then thinking
that maybe I have pacity to take care

98
00:07:00.079 --> 00:07:03.600
of a lot more people, and
then just doing it. And that's kind

99
00:07:03.600 --> 00:07:06.839
of what it evolved into. Oh, Charles, that's you me. I'm

100
00:07:06.839 --> 00:07:11.279
so glad I asked you that question. Okay, So then how would you

101
00:07:11.480 --> 00:07:15.959
articulate your personal purpose if you could? Well, you set that up so

102
00:07:15.040 --> 00:07:19.199
perfectly, and I think that that's
you're a master designer. But it wasn't

103
00:07:19.399 --> 00:07:25.600
until I went to Imperative, the
deep three day purpose that I that I

104
00:07:25.639 --> 00:07:28.839
got anywhere, and I remember,
and I think that people that went there

105
00:07:28.959 --> 00:07:31.079
can remember similar things. And you're
inside a three day camp when you're trying

106
00:07:31.120 --> 00:07:35.720
to discover something, it's it's hard. You don't really want to be there

107
00:07:35.920 --> 00:07:41.800
entirely because it requires some work and
some uncomfortableness, some vulnerability, and I

108
00:07:41.839 --> 00:07:45.639
remember during that three days there were
a couple times where part of the pod

109
00:07:46.160 --> 00:07:49.079
wanted to quit. It was ready
to create a coup and take over and

110
00:07:49.120 --> 00:07:53.279
said this isn't working, and some
other people stood up and said, let's

111
00:07:53.279 --> 00:07:58.160
trust the process. And I remember
somewhere in that time, me not knowing

112
00:07:58.199 --> 00:08:01.800
whether it was working or not,
was in my pod, which was some

113
00:08:01.920 --> 00:08:05.680
people from Carnival Cruise Lines that were
just awesome. They just out of nowhere

114
00:08:07.519 --> 00:08:11.560
nailed me. They nailed me because
I was going off on what I couldn't

115
00:08:11.600 --> 00:08:15.079
do. I can't mentor well,
you know, I don't manage well,

116
00:08:15.120 --> 00:08:20.720
I might segull boss when I mentored
my daughter when she was in and that

117
00:08:20.920 --> 00:08:22.480
my twenty two year old daughter,
when she was seven. I tried to

118
00:08:22.480 --> 00:08:26.920
tutor her in math and the next
thing you know, she's crying because of

119
00:08:26.000 --> 00:08:28.680
what I'm saying. It wasn't my
She's saying, Dad, you're mean,

120
00:08:28.839 --> 00:08:31.919
and I was. It wasn't my
strength. But imperative freed me because in

121
00:08:31.919 --> 00:08:35.759
that pod it was the s It
was the HR director from Carnival Cruise Lines.

122
00:08:35.799 --> 00:08:39.240
He looks at me and says,
Charles, you're not a tutor,

123
00:08:39.759 --> 00:08:45.480
you're not a manager. You are
an ambassador. You are empowered, You

124
00:08:45.519 --> 00:08:52.559
are fulfilled by igniting passion and others
for good, for change, you know.

125
00:08:52.600 --> 00:08:56.240
And I just like it hit me
like is that me? And it

126
00:08:56.320 --> 00:09:01.080
hit me though with some familiarity,
like that does sound like what I want

127
00:09:01.080 --> 00:09:03.039
to do? But I am am
I that guy? And then it was

128
00:09:03.080 --> 00:09:07.679
then that I discovered maybe I was. And since then you've heard of me

129
00:09:07.879 --> 00:09:13.840
because I believe in sharing what's working. And and you'll if you if you

130
00:09:13.919 --> 00:09:16.799
follow me, you'll also know that
I'll share what's not working as long as

131
00:09:16.840 --> 00:09:20.480
it doesn't hurt anyone, you know. And and and in doing that,

132
00:09:20.440 --> 00:09:24.519
I really am doing the best that
I can do. But there's a lot

133
00:09:24.559 --> 00:09:26.679
more to it. There's a lot
of giving involved too, because it's in

134
00:09:26.720 --> 00:09:33.440
the giving that I really find fulfillment
and some of that magic that just branches

135
00:09:33.480 --> 00:09:37.679
off into a lot of areas.
So that was well worth the price of

136
00:09:37.720 --> 00:09:41.639
admission right there at Childs right there, just yummy. So what I want

137
00:09:41.639 --> 00:09:46.000
to say to you and to our
listeners and viewers is because our purpose is

138
00:09:46.000 --> 00:09:48.840
really just so much the water that
we swim in. It's it's hard to

139
00:09:48.879 --> 00:09:52.679
distinguish ourselves from our purpose and therefore
articulated to be able to declare it,

140
00:09:52.720 --> 00:09:56.519
to distinguish it from our person.
Sometimes it does help to have somebody who

141
00:09:56.600 --> 00:09:58.480
was literally looking at you as if
they were a mirror and helping you see

142
00:09:58.480 --> 00:10:01.080
it for yourself. And that's just
what that person did for you, Then

143
00:10:01.080 --> 00:10:03.480
that's beautiful. I get to do
that kind of work with my clients,

144
00:10:03.759 --> 00:10:07.919
and it is the most stunning thing
to see someone's molecules change in front of

145
00:10:07.960 --> 00:10:11.480
your very eyes when they recognize the
truth of the words you just spoke to

146
00:10:11.519 --> 00:10:16.639
them and recognize that as themselves.
It's amazing, And that's the greatest thing

147
00:10:16.679 --> 00:10:22.159
you can do, because if you
do that, you awaken another awakener and

148
00:10:22.200 --> 00:10:24.879
then it goes on. And you
know, it's like if we just we're

149
00:10:24.879 --> 00:10:28.200
all caught up in these ruts from
what we were told, from all the

150
00:10:28.240 --> 00:10:31.039
biases, from all the cultures and
all of the things we've been in,

151
00:10:31.080 --> 00:10:35.200
and wow, if we can pull
one person out and awaken them to their

152
00:10:35.240 --> 00:10:41.799
originality that because they're nothing like anybody
else, that's right, You're uniquely you

153
00:10:41.039 --> 00:10:46.519
and imperative. Helped me be that, and and that's what as a CEO

154
00:10:46.600 --> 00:10:50.279
I and now I have I have. I make the claim because I believe

155
00:10:50.279 --> 00:10:52.799
it. I have the best CEO
set in Orange County. I just,

156
00:10:52.080 --> 00:10:56.000
oh my god. I mean,
I'm so lucky. But I with that

157
00:10:56.159 --> 00:11:01.000
is an obligation to offer that same
best seat to my vps, to my

158
00:11:01.039 --> 00:11:05.639
directors, to my managers, to
my employees. Is that possible? And

159
00:11:05.679 --> 00:11:09.559
I've learned that if I think maybe
yes, then the answers maybe yes.

160
00:11:11.000 --> 00:11:13.960
And so that's exciting. I'm on
that discovery path. You know. The

161
00:11:15.000 --> 00:11:18.840
more I give, the more I
have without question, the more I grab,

162
00:11:18.240 --> 00:11:22.879
the more I have to control.
Well, it's not even close,

163
00:11:22.279 --> 00:11:26.480
it's not even fair. I'm so
much better off. Oh that's so great.

164
00:11:26.519 --> 00:11:30.200
So okay, so this is exactly
the conversation that I wanted to have.

165
00:11:30.279 --> 00:11:33.600
Now we've been talking about you and
how you came alive to your uniqueness.

166
00:11:33.279 --> 00:11:43.960
Is your purpose different from your company
purpose? Yes, and in some

167
00:11:43.039 --> 00:11:48.799
ways we're the same the company purposes. I'm just going to slowly duck down

168
00:11:48.840 --> 00:11:54.639
here and it comes to life.
Seeing family safe and dry. It's really

169
00:11:54.679 --> 00:11:58.440
powerful. It's funny that it's we're
thirty two years, but we're still keeping

170
00:11:58.480 --> 00:12:03.759
the thirty. It's a really powerful
statement that we keep family safe and dry.

171
00:12:03.399 --> 00:12:07.799
When somebody in scheduling gets a call, or somebody in customer care gets

172
00:12:07.840 --> 00:12:13.879
a call and somebody's got a leaky
roof, when they really believe and they

173
00:12:13.919 --> 00:12:16.440
know that we exist to keep family
safe and dry, then that person that

174
00:12:16.519 --> 00:12:20.840
calls in gets number one service.
We go out there and we get them

175
00:12:20.919 --> 00:12:26.159
dry. That's the most important thing. Getting paid is not the most important

176
00:12:26.200 --> 00:12:30.559
thing. How weird is that to
own it like that? But how awesome

177
00:12:30.639 --> 00:12:33.320
is that to hold it like that. That's what we get to do today,

178
00:12:33.360 --> 00:12:37.279
and that's powerful and I believe in
that, and a lot of our

179
00:12:37.320 --> 00:12:43.159
giving rolls up under that. Like
Habitat for Humanity believes that every family deserves

180
00:12:43.200 --> 00:12:46.480
a decent place to live. I
wear that on my forehead. I've been

181
00:12:46.480 --> 00:12:50.840
a board member there for eleven years. We've donated the last eighty roofs for

182
00:12:50.919 --> 00:12:54.399
Habitat families in Orange County. It's
probably about one point two million dollars in

183
00:12:54.480 --> 00:13:00.799
roofing along with Eagle tile, and
we absolutely love it. At define who

184
00:13:00.840 --> 00:13:05.679
we are. That defines who we
are. I have done deeper studies into

185
00:13:05.679 --> 00:13:09.320
what fulfills me, and I've I've
I've learned some things about me that that

186
00:13:09.320 --> 00:13:15.200
that best is best said by what
I said before. I am fulfilled,

187
00:13:15.279 --> 00:13:18.720
I am, I'm giggly, I'm
awakened. In the moment when those around

188
00:13:18.759 --> 00:13:24.960
me come to life and see themselves
and their organizations is more powerful. So

189
00:13:24.039 --> 00:13:28.759
I'm awakener. I am an awakener
of organizations. I'm an awakener of people.

190
00:13:28.759 --> 00:13:31.480
I'm much like you when you read
your bio coming in, you were

191
00:13:31.519 --> 00:13:35.120
everything I want to be. I
have this company. I love it because

192
00:13:35.159 --> 00:13:37.519
I hold it like this. We
install the best risk we ever have.

193
00:13:37.559 --> 00:13:41.000
Our risk can go to full warranty. It's something not something that happens that

194
00:13:41.080 --> 00:13:46.639
anybody is said in the roping industry. But I love I love every part

195
00:13:46.840 --> 00:13:52.159
of of being awoke to who we
can be. And and so I don't

196
00:13:52.159 --> 00:13:58.840
even think I've discovered you know,
very much of my of my my awesomeness.

197
00:13:58.320 --> 00:14:01.279
And I don't mean that to sound
vain, you know I don't.

198
00:14:01.840 --> 00:14:05.440
I'm just the best version of myself
I've ever been. I'm not comparing myself

199
00:14:05.480 --> 00:14:09.480
to anybody else anymore. I really
don't. I'm happy with comparing myself to

200
00:14:09.519 --> 00:14:15.120
myself and today I'm able to be
fulfilled in a big way. But I'm

201
00:14:15.399 --> 00:14:20.639
rambling to answer your question. I
sort of practice something that there's a word

202
00:14:20.639 --> 00:14:24.000
for it called confetti philanthropy, and
something that the book says you're not supposed

203
00:14:24.000 --> 00:14:28.679
to practice because if you give,
if you give outside of the bucket of

204
00:14:28.759 --> 00:14:31.639
keeping family safe and drive, and
it's confusing to your brand, and it

205
00:14:31.679 --> 00:14:35.159
is, it's said. It makes
some sense that it is because people in

206
00:14:35.200 --> 00:14:39.039
their animal brands need to hold it
in a simple way. But what happens

207
00:14:39.039 --> 00:14:46.159
with me in particular releases I get
these people call me for advice from a

208
00:14:46.240 --> 00:14:50.279
cause that I can't Once I hear
it, Oh my god, I can't

209
00:14:50.279 --> 00:14:54.279
imagine this not being in the world. And so I look at my position

210
00:14:54.320 --> 00:14:58.200
and my power of my voice,
and I think, if I believe in

211
00:14:58.240 --> 00:15:01.679
it and we're aligned, why and
I do, why wouldn't I contribute a

212
00:15:01.679 --> 00:15:05.440
little bit of time, money,
or talent there? And so that's what

213
00:15:05.600 --> 00:15:09.440
ends up happening, and I end
up saying yes to everything. And so

214
00:15:09.480 --> 00:15:11.559
I think that one of the chapters
in a book that I'm writing right now

215
00:15:11.639 --> 00:15:20.320
might be might be really on disrupting
the model of philanthropy, you know.

216
00:15:20.480 --> 00:15:24.440
And so because we are breaking the
rules, and I can give you anecdotal

217
00:15:24.440 --> 00:15:28.600
evidence that we're better off for it. If you look for brand recognition in

218
00:15:28.639 --> 00:15:31.320
the roofing industry, and I'm not
bragging, I'm giving you a you know,

219
00:15:31.360 --> 00:15:35.919
we stand out really high and we're
a relatively small company, so pound

220
00:15:35.960 --> 00:15:39.919
for pound, there's no one that
competes in that if that's what we were

221
00:15:39.960 --> 00:15:41.600
looking for. But that's not helping
us sell ropes over here. But in

222
00:15:41.600 --> 00:15:48.279
Orange County we stand out in the
in the CSR way and with the top

223
00:15:48.360 --> 00:15:52.679
tier. And and I don't again, I'm not saying that I'm bragging in

224
00:15:52.679 --> 00:15:56.159
any way. It's a big responsibility. In many ways, I wonder if

225
00:15:56.200 --> 00:16:00.000
I can hold it some days.
But we're in a great position and with

226
00:16:00.080 --> 00:16:04.559
that position gives us leverages of all
types and I and so I've just never

227
00:16:04.679 --> 00:16:08.840
I've never, I've never experienced anything
like this as we rewrite how this is

228
00:16:08.879 --> 00:16:12.879
done. But I love it because
I'm alive in the moment every day.

229
00:16:14.039 --> 00:16:17.720
If I'm not talking to you when
you're asking me by tough questions, I

230
00:16:17.720 --> 00:16:22.440
mean important questions that if we answer
correctly, can't awaken other people. But

231
00:16:22.759 --> 00:16:26.679
it's just the way I get to
hold everything with such importance today it's a

232
00:16:26.759 --> 00:16:33.600
powerful way to lead versus when I
held it like a grinder, like showing

233
00:16:33.720 --> 00:16:38.000
up here ninety hours a week.
Literally, I remember making a big deal

234
00:16:38.080 --> 00:16:42.279
in my company, talking about it
many times. My nephew who one week

235
00:16:42.320 --> 00:16:47.639
about a dozen years ago, worked
ninety eight hours. I was teasing to

236
00:16:47.639 --> 00:16:51.519
see if you get to one hundred. I told that story for the first

237
00:16:51.519 --> 00:16:53.480
time to date to my storytelling coach, and I started crying when I told

238
00:16:53.519 --> 00:16:56.279
it because I said, I could
have killed him. You know, I

239
00:16:56.320 --> 00:17:00.559
could have killed him. You think
about what I was doing it him to

240
00:17:00.679 --> 00:17:03.400
work that many hours. He wasn't
sleeping enough, he was driving long distances,

241
00:17:03.720 --> 00:17:07.839
and and and my my example and
my balance was completely off. And

242
00:17:07.920 --> 00:17:12.720
so today there's just something beautiful in
this attempt to discover a better way.

243
00:17:14.079 --> 00:17:18.160
And it's never been a better time
to attempt to discover a better way.

244
00:17:18.240 --> 00:17:22.599
That would be a great uh pull
out from this is like this is the

245
00:17:22.599 --> 00:17:29.279
time is a hundred years ago when
you're blazing west or two hundred years ago

246
00:17:29.440 --> 00:17:33.880
and you need to build community,
don't you're you're you're you're you're trying new

247
00:17:33.920 --> 00:17:38.880
things if you want to be successful
and be heard when you rely on the

248
00:17:38.920 --> 00:17:41.680
old models. Right now, I've
said on a lot of boards, I'm

249
00:17:41.720 --> 00:17:47.119
a lot more nervous on the boards
that rely on the old models because our

250
00:17:47.160 --> 00:17:52.680
stories are stale, we lack we
lack passion, and I'm excited when we

251
00:17:52.799 --> 00:17:55.279
change. Pull that thought. We
got to grab a quick quick break and

252
00:17:55.279 --> 00:17:59.480
I got more got to extract out
of. I love your passion. Don't

253
00:17:59.519 --> 00:18:02.759
worry. Yeah, I'll take care
of you. I'm Release Cortez, your

254
00:18:02.759 --> 00:18:06.200
host, were on the air with
your ever exuberant and passionate Charles Antis,

255
00:18:06.200 --> 00:18:08.759
who's the founder and CEO of Antis
Roofing and Waterproofing. We've been talking a

256
00:18:08.759 --> 00:18:12.519
bit about his own path to purpose
and how he's expressing it and literally the

257
00:18:12.599 --> 00:18:15.480
vitality that it gives him. After
the rank, we're going to learn how

258
00:18:15.559 --> 00:18:21.039
philanthropy and corporate social responsibility have changed
during the pandemic and what Charles is doing

259
00:18:21.039 --> 00:18:23.400
to steward that. To stay with
us, we'll be right back, Doctor

260
00:18:23.519 --> 00:18:30.640
Release Cortez is a management consultant specializing
in meaning and purpose and inspirational speaker and

261
00:18:30.680 --> 00:18:36.920
author. She helps companies visioneer for
greater purpose among stakeholders and develop purpose inspired

262
00:18:37.000 --> 00:18:42.559
leadership and meaning infused cultures that elevate
fulfillment, performance, and commitment within the

263
00:18:42.599 --> 00:18:48.119
workforce. To learn more or to
invite a Lease to speak to your organization,

264
00:18:48.440 --> 00:18:52.160
please visit her at a Lease Cortez
dot com. Let's talk about how

265
00:18:52.200 --> 00:19:03.519
to get your employees working on purpose. This is working on Purpose with doctor

266
00:19:03.559 --> 00:19:07.160
Elise Cortez. To reach our program
today or open a conversation with Elise,

267
00:19:07.559 --> 00:19:15.759
send an email to Elise ali Se
at Elise Cortez dot com. Now back

268
00:19:15.799 --> 00:19:25.119
to working on purpose. Thanks for
staying with us and welcome back to working

269
00:19:25.160 --> 00:19:27.400
on purpose. As I've watched the
pandemic continue to unfold, do we look

270
00:19:27.440 --> 00:19:32.240
for ways to help companies to support
their employees handle the anxiety, stress,

271
00:19:32.240 --> 00:19:36.000
depression, and feeling disconnected, while
also hoping to lift and inspire them with

272
00:19:36.039 --> 00:19:40.480
ongoing professional development. We now offer
a well being webinar learning series called Grab

273
00:19:40.519 --> 00:19:44.039
your Gusto Vital well Being from the
inside Out. You can learn more about

274
00:19:44.079 --> 00:19:47.079
it at least coortest dot com or
send me an email to Elise at lease

275
00:19:47.119 --> 00:19:49.480
Coortes dot com. If you're just
joining the program. My guest today is

276
00:19:49.559 --> 00:19:53.400
Charles Antis. He's the founder and
CEO of Antis Roofing and Waterproofing. It's

277
00:19:53.400 --> 00:19:59.400
a well respected and widely known roofing
expert, entrepreneur and humanitarian. And he

278
00:19:59.519 --> 00:20:03.440
joined today from Irvine, California.
I'm doctor Elis Cortez. So Charles,

279
00:20:03.480 --> 00:20:06.960
okay, So first let me I
need to verify something really important. Whatever

280
00:20:07.000 --> 00:20:10.680
you're drinking is not coffee? Is
it water? Okay? Good, because

281
00:20:10.680 --> 00:20:14.680
I'm like, you don't need any
coffee. Step away from the coffee.

282
00:20:15.960 --> 00:20:18.839
So I want to get more into
this idea of length what you were sort

283
00:20:18.839 --> 00:20:21.480
of setting up for before we went
on that break. I love and I'm

284
00:20:21.599 --> 00:20:23.960
very interested to hear about this.
And you had said to me in our

285
00:20:25.359 --> 00:20:30.079
conversation getting ready for this for the
show, talking about whole corporate responsibility and

286
00:20:30.119 --> 00:20:33.000
philanthropy have in general change. So
first, how would you characterize that change?

287
00:20:33.039 --> 00:20:40.839
What's different? Well, I think
that I have more confidence on the

288
00:20:40.880 --> 00:20:45.440
direction I was going before, where
I used to say things like the currency

289
00:20:45.599 --> 00:20:48.839
of social good. You know,
I would question cryptocurrency because I couldn't catch

290
00:20:48.920 --> 00:20:52.920
up to it, but I talk
about the currency of social good. If

291
00:20:52.920 --> 00:20:56.319
you're not if it's not. If
you're in business to make money in the

292
00:20:56.359 --> 00:21:00.920
world we're moving into, then good
luck. And now I'm in that world

293
00:21:00.000 --> 00:21:03.400
more so than ever. And so
now that we're in it, I think

294
00:21:03.440 --> 00:21:07.519
that a metaphor that I used to
tell I used to tell people. There

295
00:21:07.599 --> 00:21:10.640
was a podcast I did a year
ago, I'm sorry, a year and

296
00:21:10.680 --> 00:21:11.920
a half ago, and I said, I like to teach people how to

297
00:21:11.960 --> 00:21:17.480
tiptoe and the philanthropy. And I
think that that doesn't work anymore. I

298
00:21:17.480 --> 00:21:21.920
think that if you compare the metaphor
of tiptoeing through the tulips kind of jumping

299
00:21:21.920 --> 00:21:23.519
in, you know, tiptoeing in. No, now it's a swan dive

300
00:21:23.599 --> 00:21:27.079
in you know, more of us. You need to get in and have

301
00:21:27.119 --> 00:21:32.119
the experience because if you tiptoe,
you won't know what you're learning. If

302
00:21:32.160 --> 00:21:36.519
you jump in, it can be
messy because messy, and philanthropy is not

303
00:21:36.680 --> 00:21:41.240
really messy. It just feels messy
because it's unfamiliar to you. But philanthropy

304
00:21:41.319 --> 00:21:48.400
today is listening through the pains of
the world Today, it's not listening.

305
00:21:48.440 --> 00:21:52.079
It's not answering the pains of the
world eighteen months ago, and the pains

306
00:21:52.119 --> 00:21:57.039
that the world today are completely different
no matter what group you're around, No

307
00:21:57.079 --> 00:22:02.920
one, if you're all of your
eighteen different groups of stakeholders or seven hovermen

308
00:22:03.039 --> 00:22:07.160
you have, I mean, everybody's
seeing things differently. So all of your

309
00:22:07.240 --> 00:22:11.720
stories that you were telling a year
and a half ago have to change.

310
00:22:11.839 --> 00:22:17.720
But in philanthropy you have the need
to be heard more than ever because a

311
00:22:17.759 --> 00:22:22.559
practical reason is because what we hear
out their information we know today is so

312
00:22:22.079 --> 00:22:27.279
not genuine, it's so often jaded. So how important it is to have

313
00:22:27.319 --> 00:22:33.240
a real story that can rise above. Because what I find a real story

314
00:22:33.759 --> 00:22:40.000
with smart photos and smart language.
By smart, I mean using inclusive language,

315
00:22:40.039 --> 00:22:44.000
it builds the bridge all the way
to everyone. I don't lose anybody

316
00:22:44.400 --> 00:22:48.799
on my post that I'm aware of
unless I'm unless when I got the vaccination

317
00:22:48.880 --> 00:22:52.039
shot to some people, that was
offensive, but there was now and then

318
00:22:52.039 --> 00:22:56.039
a calculated risk. But normally I
don't take anything that could be political.

319
00:22:56.079 --> 00:22:59.359
I just talk about cause when I
talk about keeping families safe and dry,

320
00:22:59.599 --> 00:23:03.480
that build it's the bridge all the
way to everybody. When I talk about

321
00:23:03.880 --> 00:23:10.359
acknowledging and caring for children, that
builds the bridge all the way to everybody.

322
00:23:10.559 --> 00:23:12.759
There's some things I don't talk about. I don't talk about my support

323
00:23:12.839 --> 00:23:18.240
of mothers against drug driving because I
don't support them unless I'm renting out the

324
00:23:18.279 --> 00:23:22.240
House of Blues and serving alcohol to
thirteen hundred people, because that cause is

325
00:23:22.240 --> 00:23:26.319
not going to resonate with my brand
and with all people. There's things that

326
00:23:26.359 --> 00:23:29.160
we are, stories that we tell
and the reason we tell the stories,

327
00:23:29.160 --> 00:23:32.279
And I want to give you a
real practical reason. I'm really into emotional

328
00:23:32.319 --> 00:23:37.839
intelligence. I'm not saying I'm practiced
in emotional intelligence. I believe that everything

329
00:23:37.960 --> 00:23:42.559
happens for different reasons, and people
make decisions for different reasons than what they

330
00:23:42.599 --> 00:23:45.279
think. And as a social scientist, you know that's true. And the

331
00:23:45.319 --> 00:23:49.200
reason I'm trusted today, And as
a reference, I wasn't always trusted.

332
00:23:49.240 --> 00:23:53.720
It's just something about that trade and
experienced people have. But when I'm trusted

333
00:23:53.759 --> 00:24:00.319
today and I'm trusted to day like
this, I'm trusted today because it is

334
00:24:00.359 --> 00:24:07.359
without question that I stand for families
living and shelter all families. And what

335
00:24:07.400 --> 00:24:11.359
that means is ten thousand years ago, if we were living together, traveling

336
00:24:11.440 --> 00:24:17.799
on the planes to survive, and
I had an emblem somehow on my forehead

337
00:24:17.880 --> 00:24:22.400
that stood for I stand up for
all families, and I would be safe

338
00:24:22.440 --> 00:24:26.880
to travel with. That is the
thing that makes it work. I'm safe

339
00:24:26.880 --> 00:24:30.680
to travel with because I'm on the
board of Ronald McDonald house ten thousand years

340
00:24:30.680 --> 00:24:37.000
ago. That insigne on my forehead
or on my coat. It says I

341
00:24:37.039 --> 00:24:44.720
think it is unimaginable to ignore anyone
sick child. That is why I'm trusted.

342
00:24:45.200 --> 00:24:48.880
And again I'm not bragging. I'm
trying to analyze it. Because I

343
00:24:48.960 --> 00:24:52.119
used to go into board meetings.
I only sell for money for profits to

344
00:24:52.519 --> 00:24:56.880
homeowners associations. We're going to sell
five hundred units three million dollars reroof and

345
00:24:56.880 --> 00:24:59.880
I go in there and I start
selling. And in ten year, twelve

346
00:25:00.039 --> 00:25:06.119
years ago, I go in there
and board members who represent their their homes

347
00:25:06.319 --> 00:25:08.559
would accuse me of stuff that to
me was really offensive, like kickbacks.

348
00:25:08.559 --> 00:25:12.599
They would acuse me of something that
happens in the industry. I know what

349
00:25:12.680 --> 00:25:18.519
happens, but accused me of it
with no evidence, just because or saying

350
00:25:18.559 --> 00:25:19.400
that we didn't do what we did. And I would just be like,

351
00:25:19.440 --> 00:25:25.039
oh my gosh, it hurts me
that I'm taking this. And now when

352
00:25:25.079 --> 00:25:29.200
I go into board meetings. It
doesn't happen anymore. It never happens to

353
00:25:29.240 --> 00:25:32.599
me. It doesn't happen to my
salesman that they tell me. When we

354
00:25:32.640 --> 00:25:37.240
go into a board meeting, people
look at us and smile, They respect

355
00:25:37.359 --> 00:25:41.000
us. They do things like touch
their hair, like like they're flirting male

356
00:25:41.079 --> 00:25:42.559
or female when they're talking, and
I'll say things, it's like, what

357
00:25:42.960 --> 00:25:45.720
how are we doing? And no, I don't know, well why why

358
00:25:45.720 --> 00:25:49.279
are you happy with us? They'll
say sometimes like I don't know. We

359
00:25:49.359 --> 00:25:53.000
just feel good when we think about
you. And I was bothered by that.

360
00:25:53.119 --> 00:25:56.480
What does that mean? What?
Like would and then finally realize,

361
00:25:56.480 --> 00:26:00.119
oh my god, that's the brand
we want. We seem to travel with.

362
00:26:00.519 --> 00:26:03.960
We're safe to travel with, and
we are we are honorable the way

363
00:26:03.960 --> 00:26:06.920
we hold the money. You know, we really are. We're a healthy

364
00:26:06.960 --> 00:26:10.720
company. But oh that goes back
again. You know. I'm I really

365
00:26:10.759 --> 00:26:15.240
have strong personal beliefs about next generation
wealth, about I don't want to create

366
00:26:15.279 --> 00:26:18.119
little monsters in my kids. I
don't. I don't. I think I

367
00:26:18.160 --> 00:26:22.920
think this is this is a corporation
there. It's not a gold builder for

368
00:26:22.960 --> 00:26:27.279
me. It's it's to take care
of our people. And then build community

369
00:26:27.680 --> 00:26:30.960
and it's in it and it feels
to me like one hundred percent reinvestment.

370
00:26:30.960 --> 00:26:33.880
Am I still going to feel that
way in ten years? I don't know.

371
00:26:33.960 --> 00:26:37.599
I guess I'll tell you then I'll
still be talking. But it's a

372
00:26:37.799 --> 00:26:41.079
it's a beautiful way I get to
hold it today because I used to try

373
00:26:41.079 --> 00:26:42.400
to hold it like this, you
know, he used to have to hold

374
00:26:42.440 --> 00:26:45.680
it like there's a line in the
movie There Will Be Bled Daniel de Lewis,

375
00:26:45.720 --> 00:26:51.640
he plays this full oil baron.
Yes, he describes the worst of

376
00:26:51.640 --> 00:26:55.519
men in one line when one man, when they're camping one night, tries

377
00:26:55.559 --> 00:26:59.240
to get inside ahead his head,
and Daniel de Lewis, playing this oil

378
00:26:59.279 --> 00:27:04.960
Bearon says, I want no one
to succeed but myself. And it's haunting

379
00:27:06.160 --> 00:27:10.480
to me because I know it.
That feels like it's not entirely but I

380
00:27:10.519 --> 00:27:14.599
know a little with that feels like
that's one way you can hold the business.

381
00:27:15.319 --> 00:27:18.119
And I don't hold the business that
way. I don't allow myself to

382
00:27:18.240 --> 00:27:25.000
wish anyone to lose, even my
competitors. And it's hard at first for

383
00:27:25.039 --> 00:27:27.839
some to do that, but when
you learn to hold it in this way,

384
00:27:29.400 --> 00:27:33.279
it's a lot better way to live, and your people are happy,

385
00:27:33.720 --> 00:27:37.119
and people that want to hate you
can't even hate you. And that's kind

386
00:27:37.160 --> 00:27:40.799
of cool. When your competitors that
used to not like you like you.

387
00:27:40.960 --> 00:27:44.279
That means a lot to me.
That means probably more to me than going

388
00:27:44.279 --> 00:27:45.799
to sell that job. You know, I know after thirty two years,

389
00:27:45.799 --> 00:27:48.720
I'm probably going to be in business. You know. I want to be

390
00:27:48.839 --> 00:27:52.559
respected. I want to leave a
legacy. I want everything that we do

391
00:27:52.920 --> 00:27:56.279
that everything that people will say that
they left it better. I mean,

392
00:27:56.359 --> 00:28:00.240
how could you not want that?
And the more you paw to think about

393
00:28:00.359 --> 00:28:04.519
what life is about and what we
can actually take with us. The only

394
00:28:04.559 --> 00:28:11.359
thing we know, man, why
not make everything better? That is living

395
00:28:11.400 --> 00:28:14.720
a legacy. And that's something that
a lot of people don't hit till their

396
00:28:14.759 --> 00:28:18.240
fifties. I'm probably hitting a lot
more because I'm fifty eight. But it's

397
00:28:18.279 --> 00:28:23.160
something that is really powerful that you
have to listen to because it can change

398
00:28:23.160 --> 00:28:27.079
your life. I am. I'm
the same CEO of a ripping company that

399
00:28:27.200 --> 00:28:30.359
used to work eighty plus hours a
week and have to hold everything tight.

400
00:28:30.559 --> 00:28:33.880
I used to build everything myself so
I could get every dime out of it.

401
00:28:34.119 --> 00:28:37.160
I mean, you know, it's
just now I felt like I had

402
00:28:37.200 --> 00:28:40.680
to hold it, and now I
don't. I know, I could go

403
00:28:40.720 --> 00:28:45.200
into change ordering. I could go
into change or I haven't overlooked the shoulder

404
00:28:45.240 --> 00:28:48.880
in three years. Do you know
our change ordering is probably eight percent.

405
00:28:48.079 --> 00:28:52.279
We're roughly a twenty billion dollar construction
company. Do you know what the average

406
00:28:52.359 --> 00:28:56.440
change ordering is a construction company the
upsells. It's a fifty percent or two

407
00:28:56.519 --> 00:29:03.519
hundred percent on some Ours was eight
percent. Because I'm not here, I'm

408
00:29:03.559 --> 00:29:07.440
here to do a good job.
I'm here to make everything better. And

409
00:29:07.559 --> 00:29:11.680
once I'd settled it in my head
that there was enough, once I settled

410
00:29:11.720 --> 00:29:14.119
into my head that I could err
on the side of generosity with all of

411
00:29:14.119 --> 00:29:18.599
our stakeholders, then everything changed all
of a sudden. I could now I

412
00:29:18.640 --> 00:29:21.200
even go through a tough time we're
not selling, which happens when it doesn't

413
00:29:21.200 --> 00:29:23.200
reign in southern California. But now
I don't alarm my team. I know

414
00:29:23.359 --> 00:29:26.319
we've been through this before. We're
gonna be fine, you know, And

415
00:29:26.359 --> 00:29:30.279
we are. We're prepared, and
we even are giving. We have a

416
00:29:30.319 --> 00:29:33.880
million dollars in our donor advice fund
because last year, the year before last.

417
00:29:33.920 --> 00:29:37.720
I'm sorry. We had a good
year. We took seven hundred thousand

418
00:29:37.720 --> 00:29:41.160
dollars of pre tax money. We
put it in a donor advice fund.

419
00:29:41.440 --> 00:29:45.079
Now we can continue most of our
giving through that, even if we were

420
00:29:45.119 --> 00:29:48.200
losing money. What does that do
for our brand? You know, it's

421
00:29:48.279 --> 00:29:52.799
the simes that you're not doing it
that kills small business. What corporations do

422
00:29:52.960 --> 00:29:59.559
that have the wherewithal and the investors
they keep that steady plan now because now

423
00:30:00.000 --> 00:30:03.440
imagine if antis if we didn't give
it all last year, which could have

424
00:30:03.440 --> 00:30:06.279
happened if we didn't have a donor
advice fund. So there's this. You

425
00:30:06.319 --> 00:30:10.720
know, when you start to live
in this balanced way, then your business

426
00:30:10.759 --> 00:30:14.319
becomes more balanced and a super topsy
turvy ripping market where three out of five

427
00:30:14.400 --> 00:30:18.599
ripping companies fail. We're healthier than
we've ever been, and we installed the

428
00:30:18.640 --> 00:30:22.200
best roofs we've ever installed. So
it's a it's an awesome I call it

429
00:30:22.279 --> 00:30:29.240
my awesome discovery. Philanthropy was not
a good idea. I didn't do it

430
00:30:29.240 --> 00:30:32.519
because I wanted to do it.
I did it because you know, it's

431
00:30:32.559 --> 00:30:36.279
boy, I couldn't help it sounds
like I did it because the first time

432
00:30:36.319 --> 00:30:40.559
I remember doing it, I walked
into a home and I was repulsed by

433
00:30:40.599 --> 00:30:44.000
the smell and mildew when the door
opened, and I suddenly I just had

434
00:30:44.000 --> 00:30:45.039
to fight or flight. I was
turning to leave, and I felt the

435
00:30:45.079 --> 00:30:51.160
tugget my finger and this little blonde
girl pulls me past her mom, who

436
00:30:51.200 --> 00:30:53.079
didn't look happy at all. She
was happy she had a visitor. She

437
00:30:53.079 --> 00:30:56.640
pulls me in her home. After
I had knocked on this home that I

438
00:30:56.720 --> 00:31:00.559
went to do repairs for it.
She pulls me into a bedroom with mold

439
00:31:00.599 --> 00:31:03.480
on the sheets, on the betting
on the ground that I'm looking at while

440
00:31:03.519 --> 00:31:08.400
she's pointing to my little pony poster
on the wall. And that's the memory.

441
00:31:08.480 --> 00:31:11.000
This is the thing that happened to
me over and over again, things

442
00:31:11.039 --> 00:31:14.440
like this, and I'm stuck in
that. I want to leave that room.

443
00:31:14.480 --> 00:31:17.079
This little girl's cue, but she's
a threat to my young business,

444
00:31:17.240 --> 00:31:19.480
my first year in business. This
is thirty two years ago. And the

445
00:31:19.559 --> 00:31:22.720
mom walks back in this room and
something came out of it, out of

446
00:31:22.720 --> 00:31:26.119
me that I never said before,
but I couldn't not say it. I

447
00:31:26.119 --> 00:31:29.400
said, I'm going to take care
of your roof, hoping it was a

448
00:31:29.440 --> 00:31:32.160
hole in the roof. It's a
little hole, but it was. The

449
00:31:32.240 --> 00:31:33.759
roof was gone, and I had
to get a bunch of volunteers. I

450
00:31:33.759 --> 00:31:37.759
didn't have any employees yet. We
went on that roof and we gave them

451
00:31:37.799 --> 00:31:41.960
a goopy drippy on the outside.
It drag in the dry on the inside,

452
00:31:41.960 --> 00:31:45.319
and that family standing at home and
that condition would keep repeating where I

453
00:31:45.359 --> 00:31:48.079
just couldn't let somebody have a leaky
roof because it just because they didn't have

454
00:31:48.079 --> 00:31:52.039
the money to pay. And it
wasn't a thing until it became organized,

455
00:31:52.039 --> 00:31:56.839
and didn't come organized until Habitat Humanity
called then ask if they give it,

456
00:31:56.160 --> 00:32:00.079
we would give them a roof,
and it was. It wasn't a happy

457
00:32:00.079 --> 00:32:02.480
plan. My employees weren't happy even
with the Habitat roofs. It was more

458
00:32:02.480 --> 00:32:06.680
work. We weren't getting paid.
It was more stress. It took a

459
00:32:06.720 --> 00:32:10.440
while to find the balance. But
the balance was when the employee started showing

460
00:32:10.519 --> 00:32:15.519
up on the builds. The balance
was when the employees heard about the MOULDI

461
00:32:15.559 --> 00:32:21.599
mattress story. The balance was when
the employees got to learn that it's okay

462
00:32:21.640 --> 00:32:24.200
that we do this thing. It
actually makes us better. So there was

463
00:32:24.279 --> 00:32:30.039
a there was a long discovery process
that wasn't beautiful until now, you know,

464
00:32:30.160 --> 00:32:32.279
because I didn't have the sure path
to tell me I was on the

465
00:32:32.359 --> 00:32:36.880
right path. I did some of
the decisions feeling like there was a gun

466
00:32:36.920 --> 00:32:39.279
to my head because Dad always said, you do the right thing. You

467
00:32:39.279 --> 00:32:45.599
know, Dad wouldn't let this lady
have a child with a leaky roof.

468
00:32:45.640 --> 00:32:47.640
You know, my dad wouldn't do
that. I know he wouldn't. And

469
00:32:47.720 --> 00:32:51.079
it came down to that back then, you know, and even now,

470
00:32:51.400 --> 00:32:54.039
at least giving now, it's still
the same. We get these asks come

471
00:32:54.079 --> 00:32:58.200
in and it's like it feels like, ah, it feels like you're ripping

472
00:32:58.400 --> 00:33:00.240
a rib out of me, Like
there's no way we can do that.

473
00:33:00.319 --> 00:33:06.319
But we learned this tool, this, this, this answer. The one

474
00:33:06.359 --> 00:33:09.880
thing we don't I don't say right
away is no. I say maybe that

475
00:33:10.200 --> 00:33:15.279
maybe he's got power. Man,
I don't know what. No, doesn't

476
00:33:15.279 --> 00:33:19.000
it. But I go to bed
on Maybes and wake up in the world

477
00:33:19.079 --> 00:33:22.839
completely changes. Overnight, things shift. We wake up and it doesn't look

478
00:33:22.880 --> 00:33:27.720
the same, and suddenly somebody else
is there and suddenly, well, how

479
00:33:27.720 --> 00:33:32.240
did this happen? Only because we
said maybe it's because we didn't cancel it.

480
00:33:32.319 --> 00:33:36.480
And I live in a world with
an open mindset. I live in

481
00:33:36.480 --> 00:33:38.319
a world of yes is. They
live in a world of possibilities. And

482
00:33:38.359 --> 00:33:43.079
now all of the things we get
to create, we realize we remember when

483
00:33:43.119 --> 00:33:45.160
we first thought it. You know, It's like, wow, the power

484
00:33:45.240 --> 00:33:51.680
of intention? What is that?
What's happening when I intend to do something

485
00:33:52.039 --> 00:33:53.279
one of the other things that I
learned that I'm getting off topic right now,

486
00:33:53.279 --> 00:33:57.480
but the things, yeah, will
go on the next tention. This

487
00:33:57.519 --> 00:33:59.920
happens to me all the time.
I overcommit. I'm on way too many

488
00:34:00.680 --> 00:34:04.240
I'm on I say its boards,
I'm exaggerated. I'm probably on nine boards,

489
00:34:05.000 --> 00:34:08.000
and as a result, I end
up with so many things I commit

490
00:34:08.039 --> 00:34:10.519
to do. I had it today. There was some prep for this that

491
00:34:10.559 --> 00:34:13.840
I think I was supposed to do, and I was freaking out that I

492
00:34:13.840 --> 00:34:15.960
didn't do it. Earlier the day, I had a two hour intake call

493
00:34:16.000 --> 00:34:19.280
in the book I'm writing, there
was some prep I was supposed to do

494
00:34:19.400 --> 00:34:22.719
that I intended to do, but
I didn't do it. I've learned this

495
00:34:22.760 --> 00:34:27.719
thing that when I intend to do
something, whether I do it or not,

496
00:34:28.280 --> 00:34:31.639
it gets done. It's simple as
that. If I just can open

497
00:34:31.760 --> 00:34:37.159
my intention up, there's a powerful
something I haven't I don't think i've mastered

498
00:34:37.199 --> 00:34:40.840
that yet, but the power of
intention is such that so long as I

499
00:34:40.920 --> 00:34:45.159
really intend to do it, it
doesn't matter if I do it or not.

500
00:34:45.280 --> 00:34:49.360
It gets done. And sometimes because
I didn't do it, it's done

501
00:34:49.400 --> 00:34:52.280
so much better because it's done in
a way that's sustainable that someone else can

502
00:34:52.320 --> 00:34:55.840
push. You're sending energy basically,
And on that note, hang on,

503
00:34:55.960 --> 00:35:00.199
let's grab our last break. I'm
at least Cortez your host. I've been

504
00:35:00.239 --> 00:35:02.719
on your Charles Antis, the founder
and CEO of Antis Roofing and Waterproofing.

505
00:35:02.719 --> 00:35:07.199
We've been talking about a bit about
his ideas about philanthropy, and you can

506
00:35:07.239 --> 00:35:10.559
see how exuberant he is about this. It's awesome. After the riker to

507
00:35:10.599 --> 00:35:15.039
learn more about how purpose translates to
business results, stay with us. We'll

508
00:35:15.079 --> 00:35:20.679
be right back. Doctor Release Cortez
is a management consultant specializing in meaning and

509
00:35:20.719 --> 00:35:25.599
purpose and inspirational speaker and author.
She helps companies visioneer for greater purpose among

510
00:35:25.639 --> 00:35:34.400
stakeholders and develop purpose inspired leadership and
meaning infused cultures that elevate fulfillment, performance

511
00:35:34.559 --> 00:35:38.159
and commitment within the workforce. To
learn more or to invite a Lease to

512
00:35:38.159 --> 00:35:43.599
speak to your organization, please visit
her at a lease Cortez dot com.

513
00:35:43.719 --> 00:35:53.800
Let's talk about how to get your
employees working on purpose. This is working

514
00:35:53.840 --> 00:35:59.280
on Purpose with doctor Release Cortez.
To reach our program today or open a

515
00:35:59.320 --> 00:36:05.639
conversation with a Lease, send an
email to Elise ali se at Elise Cortez

516
00:36:05.800 --> 00:36:15.559
dot com. Now back to working
on Purpose. Thanks for staying with us,

517
00:36:15.559 --> 00:36:19.400
and welcome back to working on Purpose. I mentioned after the first break

518
00:36:19.400 --> 00:36:22.840
about the Grab Your Gusto well Being
webcast learning series. The content of that

519
00:36:22.880 --> 00:36:25.760
program is adapted from part one of
my recently published book called Purpose Ignited,

520
00:36:27.039 --> 00:36:30.320
How Inspiring Leaders ignite passion and Elevate
Cause, which is now available on Amazon.

521
00:36:30.639 --> 00:36:36.280
And I wrote that book to a
weekend using Charles's World word awakened readers

522
00:36:36.280 --> 00:36:39.119
to their passion and purpose and helped
transform them into inspirational leaders who enliven the

523
00:36:39.119 --> 00:36:43.880
workplace and elevate the contribution of business
to all of stakeholders. So that's where

524
00:36:43.880 --> 00:36:45.400
the program came from. We'd love
to share the book with you as well.

525
00:36:46.000 --> 00:36:49.559
If you're just joining us today.
My guest is Charles Antiss. He's

526
00:36:49.599 --> 00:36:53.039
the founder and CEO of Antis Roofing
and Waterproofing. We've been talking about his

527
00:36:53.440 --> 00:36:57.599
ideas on philanthropy. Now I really
want to get into how this translates to

528
00:36:57.639 --> 00:37:00.159
business results, and so I'm interested. I told us how the brand comes

529
00:37:00.159 --> 00:37:05.119
out, people trust you that they'll
travel with you. How does it affect

530
00:37:05.119 --> 00:37:10.159
employee employee productivity? This idea of
philanthropy and purpose? Well, I think

531
00:37:10.199 --> 00:37:14.440
that that's a great question. I
think it's first I need to show you

532
00:37:14.480 --> 00:37:15.599
the history. It didn't always work
that way. Like I said, it

533
00:37:15.639 --> 00:37:17.679
was tough and to be and it
was more work for people. And also

534
00:37:19.000 --> 00:37:22.400
they didn't know my story. So
I often compare myself. I was much

535
00:37:22.440 --> 00:37:29.079
like Will Ferrell when he was streaking
in the movie Old School and he's drunk

536
00:37:29.079 --> 00:37:30.880
and he's streaking. Hi, come
on, this is so fun, and

537
00:37:30.960 --> 00:37:32.679
his wife comes up, Come on, how do you get in the car?

538
00:37:34.000 --> 00:37:36.920
How everybody's doing it? Like that? I was isolated, but I

539
00:37:36.960 --> 00:37:38.920
didn't know it because I you know
my passion, You see my passion.

540
00:37:39.679 --> 00:37:44.920
I learned that, you know,
philanthropy has to be an inside outplay.

541
00:37:45.320 --> 00:37:49.039
It can't, and it needs to
be with the leader, but it has

542
00:37:49.119 --> 00:37:52.159
to also be with the team,
and that can only happen when the leader

543
00:37:52.199 --> 00:37:58.119
becomes intimate and vulnerable with the story
with the team. So the team needed

544
00:37:58.159 --> 00:38:01.679
to understand why I joined habitat when
I join other boards too, you know,

545
00:38:02.119 --> 00:38:05.679
it's easy to be judged. You
know. It's like people have opinions

546
00:38:05.719 --> 00:38:07.920
like, why is he joining a
college board, why is he joining the

547
00:38:07.000 --> 00:38:10.800
Alzheimer's thing? You know, if
there's until you tell them the story about

548
00:38:10.800 --> 00:38:14.519
your your grandparents who died of Alzheimer's, you know, and then all of

549
00:38:14.559 --> 00:38:16.559
a sudden they know you better,
and then they have something in common with

550
00:38:16.599 --> 00:38:21.880
you, because almost everybody has a
grandparent with dementia or Alzheimer's at some point

551
00:38:21.920 --> 00:38:23.880
in their life. And so there's
you know, it's the commonality of story.

552
00:38:23.960 --> 00:38:29.920
One thing being a storytelling storytelling experts
sort of. I don't like to

553
00:38:29.920 --> 00:38:32.199
give myself real credentials, but I
do know a lot about story, and

554
00:38:32.280 --> 00:38:37.239
I know that our brains are not
wired to remember data. We're wired to

555
00:38:37.320 --> 00:38:44.760
remember the context of story. Because
we compare our lives with each other's lives.

556
00:38:44.800 --> 00:38:50.199
That moldy mattress story is a powerful
story. But it's only memorable because

557
00:38:50.719 --> 00:38:54.800
you have had experience smelling mold before
you know, and it's it's it's really

558
00:38:54.840 --> 00:38:59.280
a powerful tool. I don't think
I answered your question, but the people

559
00:38:59.320 --> 00:39:04.559
today are awakened. They're awakened because
I've made it their story. We one

560
00:39:04.599 --> 00:39:07.519
of the things that really helped to
get expression out. They knew my story,

561
00:39:07.519 --> 00:39:09.440
but what's their story? So we
started sending out and I think I've

562
00:39:09.480 --> 00:39:13.360
sent you one a little five or
one three. See gift card. It's

563
00:39:13.400 --> 00:39:16.199
it's a gift card that only be
redeemed at a nonprofit. And so what

564
00:39:16.239 --> 00:39:21.840
we do is when our weekly get
together, as employee does something great,

565
00:39:21.840 --> 00:39:25.239
we'll say, hey, we're going
to give our office manager this gift card

566
00:39:24.760 --> 00:39:31.079
because she did this great week.
And then then the next week she'll come

567
00:39:31.079 --> 00:39:37.079
and she'll tell the group who she
gave it to and why now we have

568
00:39:37.159 --> 00:39:40.320
another Alzheimer's story. All of a
sudden, the office manager tells a story

569
00:39:40.480 --> 00:39:45.599
about cancer and her family, which
is hard to hear, but we hear

570
00:39:45.639 --> 00:39:49.000
it. That hits everybody hard.
All of a sudden, that office manager,

571
00:39:49.039 --> 00:39:51.760
who I used to think was kind
of mean, I don't know,

572
00:39:51.840 --> 00:39:54.360
why I like her more. You
know, it's because I get her.

573
00:39:54.400 --> 00:39:58.960
Now she makes sense. She's built
the way she's supposed to be built,

574
00:39:58.960 --> 00:40:00.639
coming from where she came from.
Now I get her. She's safe.

575
00:40:00.679 --> 00:40:04.320
I'm saved, she's safe to travel
with. You know. It's like it's

576
00:40:04.320 --> 00:40:07.599
an amazing thing. And so it
was really that was the giving cards.

577
00:40:07.639 --> 00:40:10.280
And so one of the things when
I when I consult companies that need a

578
00:40:10.320 --> 00:40:15.400
culture lift, which is like most
companies, the easiest culture injection you can

579
00:40:15.440 --> 00:40:22.199
ever get is to order yourself fifty
five to one three C giving cards and

580
00:40:22.320 --> 00:40:24.840
hand them out in weekly meetings.
And then when you hand one out the

581
00:40:24.840 --> 00:40:28.960
next the next week, you take
the one who got the week before and

582
00:40:29.000 --> 00:40:30.840
they share. So every week you
got somebody sharing who they gave it to

583
00:40:30.920 --> 00:40:34.960
and why. At the end of
the season, your culture is going to

584
00:40:35.000 --> 00:40:37.119
be lifted a lot. I told
I promised one company would lift their culture

585
00:40:37.119 --> 00:40:40.079
twenty percent. I forgot to ask
your six months, o't ago did you

586
00:40:40.119 --> 00:40:43.679
do that? When it lifts,
she goes twenty percent, It was two

587
00:40:43.800 --> 00:40:47.920
hundred percent. So it's because they
knew each other's stories, and so that

588
00:40:49.079 --> 00:40:51.920
is a huge thing here. Once
you know each other's stories. What happens

589
00:40:52.000 --> 00:40:53.719
is the next beautiful thing, and
that's the giving. The giving in this

590
00:40:53.840 --> 00:40:58.559
company is not just my story.
I mean the thing that we're known for.

591
00:40:58.719 --> 00:41:00.159
One of the things that they're known
for this year, probably than anything,

592
00:41:00.239 --> 00:41:02.760
is the forty blood drives. We
have a blood drive going on right

593
00:41:02.760 --> 00:41:06.400
now. If I carry this over
there, you would see them packing out

594
00:41:06.840 --> 00:41:13.280
the probably ninety treatments of blood they
collected the day in the seven thousand foot

595
00:41:13.280 --> 00:41:15.960
of blood space that we've donated forty
times. We've done that, and that's

596
00:41:16.000 --> 00:41:20.880
because Susan Degrassi, my VP of
cause, who's one you haven't met,

597
00:41:20.920 --> 00:41:23.599
and you've got to meet. She's
a rock star who's here because we attract

598
00:41:23.880 --> 00:41:29.440
top talent. She is on the
board of American Red Cross. She's also

599
00:41:29.480 --> 00:41:32.000
on the board of National Women and
Roofing. She's also on the board of

600
00:41:32.039 --> 00:41:35.880
the Ravine Chamber of Commerce, and
she's also on a bunch of other stuff

601
00:41:35.880 --> 00:41:39.000
that all forget, But American Red
Cross is plugged in here. Man.

602
00:41:39.079 --> 00:41:42.880
That is a big benefit to our
brand, That is a big benefit to

603
00:41:42.920 --> 00:41:46.320
our culture. That is a big
benefit to our people that are proud of

604
00:41:46.360 --> 00:41:51.320
the story. And you know,
and now it's part of us, as

605
00:41:51.360 --> 00:41:55.199
part of who we are. My
VP of Finance, Audrey Schneider, she

606
00:41:55.320 --> 00:42:00.800
came here not having a history of
giving tutoring a lot having a background in

607
00:42:00.960 --> 00:42:06.559
education. And now I see it's
premature for me to say this, but

608
00:42:06.639 --> 00:42:07.719
I just the way I see the
future. She's going to be on the

609
00:42:07.719 --> 00:42:10.199
Boys and Girls Club board, no
one, I don't know that she's been

610
00:42:10.199 --> 00:42:13.800
invited on the board, but I
see where she's going. And she's very

611
00:42:13.800 --> 00:42:16.079
excited about the Boys and Girls Club
of Central Coast, which is an amazing

612
00:42:16.079 --> 00:42:20.400
boys and girls club, and they're
going to work so well together. That

613
00:42:20.719 --> 00:42:22.840
is going to lift our brand.
And you know what Boys and Girls Central

614
00:42:22.840 --> 00:42:27.559
Coasts they have. They have Boys
and Girls clubs in Anaheim and in Santa

615
00:42:27.599 --> 00:42:30.800
Anna. And you know who lives
there. My employees, the immigrant employees

616
00:42:31.039 --> 00:42:37.159
from Mexico who have cousins, family
and that can use this and we have

617
00:42:37.280 --> 00:42:42.280
access to it. That's the beautiful
thing now in the culture, the Hispanic

618
00:42:42.360 --> 00:42:45.039
culture is a big thing to me. It's easier to plug into the office

619
00:42:45.320 --> 00:42:50.480
with people born here than immigrants who
had to navigate really tough things to get

620
00:42:50.519 --> 00:42:53.039
here and still have to navigate things
that I don't even know, and so

621
00:42:53.159 --> 00:42:57.239
we try to understand that. We
ask a lot of questions, and I

622
00:42:57.360 --> 00:43:00.800
really know what I really understand honor
and respect. You know how you know

623
00:43:00.840 --> 00:43:05.639
what honor and respect is. This
is honor and respect. And I learned

624
00:43:05.639 --> 00:43:09.199
it from a Mexican man. No, I learned it from probably twelve Mexican

625
00:43:09.199 --> 00:43:13.239
men, because I took every one
of my employees home about ten years ago.

626
00:43:13.239 --> 00:43:15.119
I made them breakfast, one at
a time, and I asked them

627
00:43:15.199 --> 00:43:19.559
questions about their childhood, their peaks
and valleys so they could understand their values.

628
00:43:19.920 --> 00:43:22.400
And they twelve of them, I
think, told me the same story.

629
00:43:22.679 --> 00:43:28.199
It's the most this beautiful story about
their father and this was this they

630
00:43:28.239 --> 00:43:32.360
would they remember when they were young, education was very, very valuable,

631
00:43:32.400 --> 00:43:36.760
but they didn't get that much.
And they would get woken up at seven,

632
00:43:36.800 --> 00:43:38.800
eight nine years old, at about
three thirty in the morning by their

633
00:43:38.840 --> 00:43:43.320
father, and their father would say, hey, nicely, so you want

634
00:43:43.320 --> 00:43:45.519
to come work for me for a
couple of hours before you go to school

635
00:43:45.519 --> 00:43:49.280
today? Do you want to?
If no, you can go, you

636
00:43:49.280 --> 00:43:51.840
can go to rest. And they'd
say yeah, and they'd get up and

637
00:43:51.840 --> 00:43:54.039
work. But not always, and
there was something a boy. Their father

638
00:43:54.159 --> 00:43:58.639
helped them. The way their father
honored them, the way he paused on

639
00:43:58.679 --> 00:44:01.000
them, he didn't just barget.
And when I've learned that, it really

640
00:44:01.000 --> 00:44:05.400
helped me to be a better leader. It's a beautiful story. Or when

641
00:44:05.400 --> 00:44:09.480
I learned that. In Mexico,
there's a tradition called aginaldo that most people

642
00:44:09.519 --> 00:44:12.880
I can't believe. I don't read
about a year. It's a big tradition

643
00:44:12.960 --> 00:44:16.840
that companies hold back roughly about eight
to ten percent of the salary and November

644
00:44:16.880 --> 00:44:22.159
December they give it to them at
this big season of refreshing that allows them

645
00:44:22.360 --> 00:44:24.840
to reinvest and clean out their homes
and it also really helps them on the

646
00:44:24.880 --> 00:44:29.400
holiday. So we try to build
aginaldo, but not we don't put carved

647
00:44:29.440 --> 00:44:30.440
the salary. We build it into
a bonus. And we have a good

648
00:44:30.519 --> 00:44:35.519
year, they can they can win
up to an extra month's salary. And

649
00:44:36.400 --> 00:44:38.639
this in the years that are not
so good, we cheat it up.

650
00:44:38.719 --> 00:44:42.599
We give it to them anyway.
We give them something because we can,

651
00:44:43.079 --> 00:44:45.079
you know, and it's like a
beautiful thing. So we learn, we

652
00:44:45.280 --> 00:44:49.960
honor those traditions that we learn.
And the last thing I'll say this is,

653
00:44:50.000 --> 00:44:52.960
this is you know this makes me
feel well, let me just say

654
00:44:53.000 --> 00:44:57.400
it this way. I get a
lot of credit for being a philanthropist,

655
00:44:57.119 --> 00:45:00.760
for giving things and as we do. But you know who I I learned

656
00:45:00.800 --> 00:45:05.840
from these immigrant laborers that work for
me. They are the most generous people

657
00:45:05.880 --> 00:45:09.280
I know. They have a bigger
proportion of what they earn away than anybody

658
00:45:09.320 --> 00:45:13.159
I've ever seen. And every one
of them does it, and they raise

659
00:45:13.199 --> 00:45:15.039
their kids do the same thing,
and so I think it's a beautiful,

660
00:45:15.559 --> 00:45:20.440
beautiful thing when you really get to
know your people and so philanthropy to me,

661
00:45:20.920 --> 00:45:23.039
I think in the old days,
I was too outside and I was

662
00:45:23.119 --> 00:45:25.239
afraid if I didn't take care of
it out there, we would fail.

663
00:45:25.599 --> 00:45:30.039
But I've learned it's an inside out
job. So I need to be extremely

664
00:45:30.079 --> 00:45:32.280
generous with my team. So that
means the same team that I'm talking about.

665
00:45:32.480 --> 00:45:36.119
What do you want to do?
I will train you. Yeah,

666
00:45:36.199 --> 00:45:37.519
you might leave me, but I
don't care. It's it's gonna cost me

667
00:45:37.559 --> 00:45:42.119
twenty thousand years to train you and
put you in that vistage class. Done.

668
00:45:42.400 --> 00:45:44.880
I'm trying to talk another one I
VPS into go into the Vistage,

669
00:45:45.000 --> 00:45:46.239
and I'm telling all the people want
to meet with him, what is it

670
00:45:46.320 --> 00:45:50.239
that you want? Do you want
to get involved in national committees and fly

671
00:45:50.400 --> 00:45:52.000
back with me to Chicago every year? You know? I mean, what

672
00:45:52.159 --> 00:45:58.480
is it you want? Let's build
it together. And that is That's the

673
00:45:58.519 --> 00:46:01.599
way I like to own it,
inside and outside, all invested, all

674
00:46:01.679 --> 00:46:05.199
in. And what's cool is I
don't have to do it all. You

675
00:46:05.280 --> 00:46:07.159
know. I'm a great salesman.
I haven't sold a job and solo I'm

676
00:46:07.159 --> 00:46:09.440
working on one right now. I'm
rusty, you know, and I'm a

677
00:46:09.519 --> 00:46:14.400
great salesman, but I'm way better
doing this. I can run great jobs.

678
00:46:14.440 --> 00:46:17.440
But if I hold this company like
this, wow, I have the

679
00:46:17.639 --> 00:46:21.800
best job runners. I have the
best sales guys, not just good at

680
00:46:21.840 --> 00:46:24.760
sales, but care about the people, can build real relationships, love what

681
00:46:24.880 --> 00:46:29.719
they do. And I want to
build that sales seat so they have the

682
00:46:29.800 --> 00:46:34.159
best sales job in Orange County.
That's really what I'm after. That's my

683
00:46:34.320 --> 00:46:37.800
intent, and I've learned that,
like I said, whatever we intend to

684
00:46:37.880 --> 00:46:42.960
do that's good, it happens,
and it happens by the people that try

685
00:46:43.000 --> 00:46:45.440
to help you. And I believe
it happens by those that try to foil

686
00:46:45.519 --> 00:46:50.199
you. I just don't register.
I don't notice them. I do this

687
00:46:50.599 --> 00:46:53.760
practice that I learned from a Vistage
coach ten years ago. It's just this

688
00:46:54.159 --> 00:46:58.639
AA PI. I have it on
my board. I write it in my

689
00:46:58.679 --> 00:47:02.559
book. Always assume positive intent.
It's the most powerful tool in the world.

690
00:47:02.840 --> 00:47:07.960
That really literally worked too looking back, those that may be working again.

691
00:47:07.119 --> 00:47:12.119
If I don't acknowledge it, they
literally end up helping. And I

692
00:47:12.199 --> 00:47:15.000
can't explain it. It's too long
of a story. Energy, but just

693
00:47:15.119 --> 00:47:17.599
trust it's energy. That's great.
Okay, we're already at a time.

694
00:47:17.679 --> 00:47:21.159
Can you believe I'm sorry, I
got to go off on these tangents.

695
00:47:21.320 --> 00:47:24.079
Would you stop? Apologizes this great? People are gonna love this and leaders.

696
00:47:24.159 --> 00:47:27.159
This is your example, my dear, this is how you run a

697
00:47:27.199 --> 00:47:30.719
company. So, Charles thirty seconds
or less, what do you want to

698
00:47:30.760 --> 00:47:32.719
leave our listeners with this? People
from all over the world listen to the

699
00:47:32.760 --> 00:47:37.320
show. What do you want to
leave them with? Wow? I would

700
00:47:37.360 --> 00:47:40.719
just say, now is the time. Now is the time to invent it

701
00:47:42.119 --> 00:47:45.840
better than ever. It's like we're
five hundred years ago, or it's like

702
00:47:45.920 --> 00:47:49.960
a couple hundred years ago. My
grandfather worked in a logging company and they

703
00:47:50.039 --> 00:47:54.119
blaze the West and they've built community. Now's the time to build community.

704
00:47:54.239 --> 00:47:59.280
Build it with your people, and
build it with their families, and build

705
00:47:59.280 --> 00:48:01.480
it with all of your stakeholders,
and try and fail. It's also the

706
00:48:01.559 --> 00:48:06.360
time of all of our lifetime.
It is the time to rejoice in failing.

707
00:48:06.440 --> 00:48:08.480
Those who fail the most will win. So try and fail, try,

708
00:48:08.599 --> 00:48:12.599
keep trying, but try new things
and take care of your people.

709
00:48:13.400 --> 00:48:15.679
Beautiful and Charles, thank you so
much for joining us. This has been

710
00:48:15.760 --> 00:48:19.719
fantastic. You have given so much
to our listeners and viewers and I'm so

711
00:48:19.800 --> 00:48:22.599
grateful to have you in my life. Thank you for joining us. Thank

712
00:48:22.639 --> 00:48:25.719
you likewise listeners. If you want
to learn more about Charles Antis and the

713
00:48:25.760 --> 00:48:29.679
work they do with his team with
his team at Antis Riffing and Waterproofing,

714
00:48:29.760 --> 00:48:32.840
just start by going to Antis roofing
dot com and thanks, follow me on

715
00:48:32.960 --> 00:48:37.079
LinkedIn and follow him on LinkedIn.
The guys crazy He's posts great post as

716
00:48:37.119 --> 00:48:42.440
well. They're always entertaining and inspiring. Thanks again to our partnering sponsor or

717
00:48:42.440 --> 00:48:45.199
work Proud, which helps companies build
a platform where your workforce receives meaningful feedback

718
00:48:45.239 --> 00:48:49.480
and thanks for their work from people
across your company. Last week, if

719
00:48:49.480 --> 00:48:52.119
you missed the live show, you
can always catch be a recorded podcast.

720
00:48:52.280 --> 00:48:54.639
We were on the air with Susan
Lucci, a purpose guide and circle convener,

721
00:48:54.760 --> 00:48:59.440
talking about the work she does convening
circles and the movement toward a culture

722
00:48:59.440 --> 00:49:02.199
of care he's emerging among women across
the world. Next week, we'll be

723
00:49:02.280 --> 00:49:07.039
on the air with Tim Jones,
aka the Grow Good Guide, talking about

724
00:49:07.039 --> 00:49:09.760
the work he does helping companies transition
to a B corp status. See you

725
00:49:09.840 --> 00:49:13.159
there. Remember that works at least
a third of our life. So let's

726
00:49:13.239 --> 00:49:22.079
work on purpose. We hope you've
enjoyed this week's program. Be sure to

727
00:49:22.199 --> 00:49:27.159
tune into Working on Purpose featuring your
host, doctor Alice Cortez, each week

728
00:49:27.239 --> 00:49:31.480
on the Voice America Empowerment Channel.
Together, we'll create a world where business

729
00:49:31.559 --> 00:49:38.719
operates conscientiously, leadership inspires impassioned performance, and employees are fulfilled in work that

730
00:49:38.840 --> 00:49:45.320
provides the meaning and purpose they crave. See you there, Let's work on Purpose.