Protecting and Monetizing Entrepreneurial Ideas

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now. Here is
your host, Elise Cortes. I'm your

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host, Elise Cortez joiny Ali from
Cancun, Mexico this week where I'm enjoying

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a little rest and relaxation after hosting
a wonderful gathering at my favorite holiday,

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Thanksgiving, and now getting to use
my spash and Portuguese here. It's great

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job, so fun. This program
is all about helping people more create more

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meaningful and productive personal and work lives
and equipping leaders insight organizations to cultivate meaning

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and purpose to elicit passion inspired contribution, innovation, and person performance. I

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converse with my guests to draw on
their expertise and share my own experience consulting,

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speaking and developing workforces across the globe. In these weekly conversations, it

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is my intention that you derive value
you can immediately apply to your personal and

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work lives. So I'm asking you
to listen in from that vantage point.

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And it is my fervent hope that
you come alive with the possibility of living

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with passion, working on purpose,
and seeing just how big and fulfilling your

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life and work can be. And
if you do catch fire, as I

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like to say, I do not
want to leave you without a support line.

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Your call to action men is to
contact me via email at Elise at

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eleastcore test dot com or use to
contact me feature on my website at leastcore

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test dot com to message me tell
me how I can help. Whether you

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want to join the distribution list to
stay informed of these radio show topics,

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you want to learn about joining a
catch fire online inspiration, accountability or mastermind

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community, or you want information on
my purpose driven leadership programs for individuals or

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companies. We'll get you taken care
of. Back to the content. If

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you miss last week's program, we
can always catch it live or catch it

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recorded podcasts. Excuse me, We
created a special holiday program with guest Elizabeth

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Fournier Get This, an undertaker and
the owner and operator of Cornerstone Funeral Services,

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where she is affectionately known as the
Green Reaper for her Green Bureau advocacy.

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And she's from Oregon. By the
way. Angela, so with the

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question and Purpose just before Thanksgiving.
We talked about how the inevitable event of

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death can stoke a tremendous sense of
purpose across our lives, how she chose

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her career as an undertaker and sees
it has her true calling and the role

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of gratitude, and how it shows
up in a life well lived. I

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promise you'll find the content provocative.
Elizabeth herself to be the most zesty undertaker

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you might expect to encounter. Justin
delight with us this week is Angela Langlots

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and Intellectual property owner special excuse me, property attorney specializing in online trademark and

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copyright issues and entrepreneur herself and having
marketed products online for over ten years,

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Angela is acutely aware of the unique
issues that online marketers face with regard to

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domain name issues, copyright issues,
and cybersquatting. We'll be talking about how

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entrepreneurs can protect and monetize their ideas. She joined us today from Dallas,

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Texas. Angela welcome to working on
purpose. Thank you so much, Elis.

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It's wonderful to be here, isn't
it great? Isn't it amazing what

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happens when we're out and about in
a course of our normal, everyday life

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and we meet, like you and
I did at a women's gathering, not

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really a networking event, but gathering, and found out we have all kinds

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of things in common, including that
we've lived in Brazil speak Portuguese speak,

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Spanish speak Italian. I think you've
got French too. It's amazing, it's

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just crazy, so welcome. It's
so great to have you on the show.

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Thank you. Yeah, it was
uncanny all of the similarities between us.

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I think we met by divine appointment. I love that we were meeting

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on purpose, Angela exactly. Yes, it was a very on purpose meeting

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for sure. Well, we didn't
get a chance to talk much about it

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that even because I got so engrossed
in the idea of having you on the

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show. But I want to start
with just talking about how you got into

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the business that you're in. How
did you become an attorney and why do

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particular space? What's the story?
Well, I became an attorney by going

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to law school. Haha. That's
usually how it happens. But when I

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first started my practice, I was
practicing business law and at state planning,

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and while it was really interesting,
I really didn't like the whole business of

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having an office and having to commute
to the office, and I really wanted

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to change what I was doing so
that I could have a business where I

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could work from home. Estate planning
is sort of a touchy feely, hands

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on kind of practice. People really
want to sit across the desk from you

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when they're talking about their very important, you know, personal matters about you

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know, what's going to happen when
they die. And it's not really a

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good fit to have a law practice
from home and have that sort of practice.

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And at the time, my husband
was a patent attorney, and he

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said, listen, why don't you
come work at home. He had a

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home office practice, and he said, why don't you, you know,

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come home and you can run the
trademark practice. And so that's what I

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did, And when we divorced in
twenty twelve, I went out on my

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own. I left him that practice. I went out of my own and

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started serving entrepreneurs and I love what
I do, and I work at home.

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I don't have a traditional law office
and this sort of practice where I'm

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serving business owners, especially online business
owners, they are not at all bothered

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that I do not have a physical
office. I've had very few requests to

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meet in person, usually people here
in town. You know. Sometimes they

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ask for a meeting, and that's
fine. I'm happy to meet with But

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most of my clients don't live here
in Dallas or even here in Texas,

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and they are comfortable doing business online
and sometimes you know, they've usually met

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me from my videos. I produce
a lot of video content, so you

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can find me online on Facebook and
also on my trademarkdoctor dot net business website,

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so people see me, people kind
of feel like they know me already,

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so they're happy to trust me with
their important branding and copyright issues.

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That is a brilliant strategy to get
yourself to market, Angel and one that

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we're already learning from you. Thank
you, and before we get into the

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actual content itself. And because I
am a meeting and work researcher myself,

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and I think it's a nice way
for us to help our listeners get better

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acquainted with you. What do you
love about the work that you do.

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I love the freedom that it affords
me. I can run my law practice

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from anywhere with an Internet connection,
and when I'm living in Brazil, I

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ran my practice from Brazil. I'm
not sure that any of my clients knew

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I was outside the country, or
would have cared had they known. But

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the wonderful thing about the practice that
I've built is that I'm free to run

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that from anywhere. And now I'm
also creating self help products for people who

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either don't want to hire an attorney
can't afford to hire me. They can

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take one of my online classes and
learn what they need to know about trademark

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law or copyright law and how it
applies to their business. So I love

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the freedom. I also love being
a leader. I love teaching and training

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and telling people what they need to
know in ordinary English instead of the legalies

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that some attorneys seem to delight in
using. I don't know why they do

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it, actually I do. I
think they like the idea that they know

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things that other people don't, and
it's true I know things that other people

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don't, but to share it with
them so that it can be my knowledge

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can be of some use to them, and if I'm talking over people or

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talking down to people, that knowledge
transfer doesn't happen. So I like being

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a leader. I like being a
teacher and transmitting the knowledge that I have

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in a way that people can comprehend. The other thing I love about what

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I do is I love helping entrepreneurs. I get really excited when I hear

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about a new business that one of
my clients or prospective clients is starting,

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and I just feel really jazzed about
what they're doing and their new product or

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their new idea or their new brand. I just really get a lot of

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satisfaction from helping them. It is
so powerful when we can connect with what

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it is that really enlivens us about
our work. So thank you for sharing

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that, so crisply, that was
great. Okay, Well let's talk shop

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now. So I'm very very interested
in trade with the work that you do.

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And there's lots of reasons for that, in part because I'm now starting

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to situate myself as being somebody that
you could actually serve. I am creating

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content, I'm creating products, et
cetera. So let's talk about protecting intellectual

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property in general. So, first
for all, of us. My benefit

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included what kinds of protection are available? Well, there are three general types

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of intellectual property. There's trademarks,
copyrights, and then patents. So some

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people get them mixed up, so
I'll go through each one. So a

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trademark deals with your brand identity.
It helps people associate your goods with your

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company, so it's a brand name
or a slogan or a logo. It

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can actually be anything that distinguishes your
goods and services from other people's goods and

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services, so that's a trademark.
A copyright is used to protect any creative

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work that's reduced to some kind of
tangible medium. For example, it may

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be used to protect a blog post
or a video, or a poem or

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a short story, or an architectural
plan or a photograph. So basically,

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anything creative can be protected by a
copyright. And then there are patents which

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protect useful inventions. And there's also
design patents too, but that's a little

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esoteric. I'm not going to go
into that. So that is the difference

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between the three types of intellectual property. That was great, thank you,

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Angela. Now where does service marks
been in there? Service marks are basically

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trademarks that are applied to goods.
So there's really no difference functionally between a

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trademark and a service mark. It's
just that, technically speaking, when a

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mark a trademark is applied to a
service, it's sometimes called a service mark.

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I like to use the word trademark
for everything, just because it eliminates

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the confusion around service marks and trademarks. And in fact, it's perfectly fine

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if you want to use the TM
symbol next to a trademark for your services.

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That's perfectly acceptable. Okay, great, this is great. Okay.

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Now I'm wondering if there are any
certain industries that tend to need more protection

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than others. Well, online entrepreneurs, their property seems to be particularly susceptible

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to theft. Part of the reason. And you know, when you infringe

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somebody else's trademark or copy their work, whether you give them attribution or not

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doesn't matter. If you're copying somebody
else's stuff, it really is a form

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of theft. Right. So the
reason why online entrepreneurs are so susceptible to

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this is because we put everything out
there online and copying is rampant, in

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part because the well, there are
a couple of reasons. People don't understand

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that you can't just copy, even
if you give attribution. It's it's not

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it's not acceptable to copy from a
legal standpoint, to copy somebody else's work

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without a license to do so.
And the other thing is the Internet makes

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it really easy to just, you
know, scoop up somebody's work with the

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mouse click and paste it someplace else. So it's really easy to copy things

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and people don't realize that they don't
have the right to do it. So

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online entrepreneurs are very susceptible to the
theft of their intellectual property. Okay,

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this hard gets really interesting for me, Angela, because I'm also an academic.

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I'm a social scientist and a scholar, and I do a lot of

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research in that community. What we
do is we do a tribute. We

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say according to angel langlots xyz,
and we attribute to and we tell what

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you know and we share it.
But we all wants attribute to. Is

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that different? It is different.
That's actually covered under the fair use doctrine

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of copyright law. So if your
use of another person's material is for research

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purposes or purposes of like say you're
doing a book review and you copy a

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small passage and use it for the
purpose of giving a book review, that

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is considered fair use under the copyright
law. Or if you've taken a clip,

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like on one of my videos.
I did a video about parity,

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and I actually took the whole clip, the whole commercial from Oh What was

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It? Subway, and I used
it in my video. But I used

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it for a teaching purpose. I
wasn't using it to try to steal their

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idea and use it for my own
marketing. I was using their video content,

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their property as an example for a
teaching purpose. So that is also

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covered under the fair use doctrine.
So when we're asking ourselves does the fair

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use doctrine apply, we look at
the use. We look at you know,

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are we using is it being used
for teaching purposes or purposes of critique?

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And if that's the case, then
the copyright owner would have a very

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hard time alleging or maintaining a lawsuit
for copyright infringement when that is that's the

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fact pattern. So you know,
people can sue for copyright infringement, but

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fair use is an affirmative defense to
a claim of copyright infringement. Incredibly helpful,

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Angela, This is so great.
I'm getting all kinds of stuff from

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this and I'm so glad this is
recorded not just from our listeners but also

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for me. So thank you.
Let's grab our first rag. I'm your

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host, Alis Cortez. We do
in the air with Angela Langlots and intellectual

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property attorney specializing in an online trademark
and copyright issues. She joined you today

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from Dallas, Texas. We've been
talking a bit about the field of protecting

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intellectual property. After the break,
we're going to get into how to actually

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go about it. Stay with us, We'll be right back. Alice Cortes

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is a speaker and engagement and development
catalyst. She designs and delivers professional development,

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leadership and engagement workshops and can bring
her expertise to your organization. She

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will help ignite meaningful development within your
workforce, increase employee engagement, performance and

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retention. To learn more or to
invite Elise to speak to your organization,

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please visit her at www dot Elise
Coortes dot com. She would welcome the

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opportunity to help get your employees working
on purpose. This is working on purpose

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with Elease Cortes. To reach our
program today, send an email to a

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lease Alise at a Leasecortes dot com. Now back to working on purpose if

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you're just joining us. My guest
is Angela Langlanz, an intellectual property attorney

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specializing in online trademark and copyright issues. An entrepreneur herself and having marketed products

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online for over ten years, Angela
is acutely aware of the unique issues that

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online marketers face in regard to domain
name issues, copyright issues, and cyber

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squading. She revels and helping her
clients develop, protect, and market their

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intellectual property assets. I'm your host
or TS. So before the break,

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angel we were talking a bit about
just the nature of the fields, some

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of the broader aspects of it.
Now I want to get more into the

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nitty gritty here, and let's start
by talking about how business leaders can protect

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their business identity. People talk,
they go to events like you and I

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met at and they start talking about
what they're up to and such, and

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I always wonder just how smart that
is. So what can we do to

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protect the business identity? Well,
you can register your slogans and business name

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and logos as a trademark. That
goes a long way to protecting your business

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identity. A lot of online entrepreneurs
make the mistake of thinking, oh,

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well, you know, I don't
have to register anything because I have what

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are called common law trademark rights.
So at common law it is recognized that

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people have the right to use the
exclusive use of their intellectual property, including

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trademarks. The problem with common law
trademark rights, however, is that they're

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not registered with the patent in Trademark
Office. That means if some naughty infringer

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wants to sneak in and register your
name with the Trademark Office, they can

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do that because you haven't registered it. People don't realize that the trademark examiner

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when they evaluate your trademark application to
see if it conflicts with any any other

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brands, any other trademarks, the
trademark examiner does not go out into the

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world to see what other people are
using. Their search as far as conflicts

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go is confined to the Trademark Office
database. So if your mark is not

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in the Trademark Office database for the
trademark examiner to find, he or she

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will issue potentially a trademark to the
naughty infringer, and then you are in

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the unenviable position of having to go
go out and prove that you are the

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legitimate owner of the trademark. And
anytime I say you have to go prove,

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just think dollar signs, right,
Just think about standing on the front

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porch and lighting one hundred dollars bills
on fire every time I say you have

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to prove. So one of the
benefits of a trademark registration is that there

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are a lot of presumptions in your
favor. For example, there is the

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presumption it's rebuttable, but there's the
presumption that you were the first user of

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the trademark. You get the presumption
that you are the true owner of the

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trademark. So there's a lot of
presumptions that you get the benefit of.

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And anytime you have a presumption,
it's something that you don't have to affirmatively

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prove. And that means you're not
standing on the front porch and lighting one

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hundred dollars bills on fire because you
don't have to prove those things. We

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like that, Thank you very much. That's so interesting to hear that.

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So what I heard you say is
first and foremost, as the entrepreneur wants,

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we need to be able to control
this whole boss, if you will,

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and that whole notion of getting the
name on file. What you say

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to copyright office, is that what
you said the trademark office. If I

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said the copyright Office, I misspoke. I meant the trademark Office. I

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think that's what I said. Sure
you did. I just have got to

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get it straight in my own mind. Okay, so that's really interesting,

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just that you know of itself,
the filing of it, cleaning it basically,

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yes, yes, So what you
need to do is you need to

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register your trademark with the US Patent
and Trademark Office. If you're doing business

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in multiple states, some people will
say, oh, you know, I'll

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just register a state trademark. And
if you're only doing business in your state,

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that's fine, but just be aware
that if somebody else gets a registered

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trademark for something similar to yours or
the exact mark, you will not be

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able to expand your business beyond your
geographic area. So people get really confused.

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They think, oh, well,
you know, I've been using it

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in my state, so no one
else can use it. But that's not

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true at all. And a lot
of Another thing that people don't realize is

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that other people's trademark rights extend beyond
their exact mark and beyond their exact goods

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into anything that would be confusingly similar. So if you're trying to register something

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and you go and you do a
quick search and you say, oh,

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yay, nobody's using that mark,
that doesn't necessarily mean that it's registrable when

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you go in and do what's called
an exact match search, which basically just

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means that you know, you've searched
on your exact mark and you didn't find

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anything. That's not a good way
to do a search, but that's the

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way these cheapy filing services like Legal
rhymes with boom, that's what they will

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do. They'll go in and do
an exact match search, and then you

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know, the client thinks they're okay. But then four months later, which

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is about the time it takes for
us to hear back from the trademark examiner,

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you'll get a rejection in the mail. You'll get an office action,

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and the office action will say we
are rejecting your mark because it's confusingly similar

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with these other marks that are on
file. And yes, you can argue

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against that, but in many cases
it's fatal you've not done the proper search

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to begin with. So whatever you've
filed a lot of times should have never

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been filed in the first place because
of another mark that was already in the

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record. So I see people making
a lot of mistakes about this. There

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are a lot of benefits to federal
registration, but not everything is registrable,

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perhaps because it's not servable. It's
not servable, that's not even a word.

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It's not usable as a trademark.
Maybe because it's generic, or because

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it's very descriptive so it's not registrable, or because someone else is already using

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some thing similar. It doesn't have
to be exactly the same. Okay,

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got it? Okay, Well,
I know I only happy for sure amount

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of time. Anything else about protecting
business identity before we move on to authors

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and creative projects. Well, people
always ask me what angelo can I use

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XYZ as a trademark? You know, what can I use for a trademark?

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And I'll say anything can serve as
a trademark. You can use designs,

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you can use words, you can
use sounds, you can use color

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as a trademark. You know,
there are people who have like the Big

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Green Egg barbecue people. They have
actually registered the color green for barbecues.

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Nobody else can make a green barbecue
because they have a registered trademark for the

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color green for barbecues. Tiffany and
Company has their Robin's Egg blue. It's

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pantone, you know, pantone eighteen
seventy four or something like that. I

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forget exactly what it is, but
they have a Pantone color that is their

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registered trademark. So just about anything
can serve as a trademark so long as

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it distinguishes your goods and services from
other people's goods and services. Okay,

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that helps so much, That helps
so much. Okay, Well, let's

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talk about now authors and other creators
and how they protect their work. What

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about them? Well, the good
news is that the minute that you create

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something that is tangible, so anything
you have something excuse me, creative that

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is reduced to a tangible medium of
expression. That's the phrase that we use

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in the copyright world. It is
protected by copyright. Now, the bad

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news is that unless you register your
work with the copyright office, you will

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not be able to get statutory damages
for infringement. You will have to prove

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Remember what proving means. Proving means
standing on the front porch light one hundred

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dollars bills on fire. You will
have to prove of damages in order to

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recover for the copyright infringement. So
people make the mistake of thinking, oh,

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it's covered by copyright law, and
they're right, But you cannot maintain

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a lawsuit for copyright infringement without a
federal registration, at least not in federal

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court without the federal registration. And
you can't get statutory damages unless you have

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registered your mark before the infringement took
place or within four months of the fixation.

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We call it the fixation when you
fixed it in a tangible medium,

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the fixation of the work. Right, So you've got a limited time to

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register that if you want to maintain
a lawsuit for damages, for statutory damages

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for infringement of your work. Wow, Okay, I'm still I'm still here.

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I'm still hanging. This is fascinating
a lot to take in and if

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all of us applies to me so
far, so this is great. Okay,

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anything else for author than other creatives
that we need to know? Well,

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I do actually have a course coming
out. If I can plug that

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a little bit. It's called Copyright
for Creatives and it's going to be out

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within two weeks. So if people
are interested in that, they can,

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you know, go sign up for
my newsletter and I'll give them a special

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launch price. They can just go
opt in at trademark doctor dot net and

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they can sign up for that,
and you know, I'll be sending that

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out to my email list. So
if they get on the email list,

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they can they can get a special
wants price on that. Okay, great,

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Well that's great to know, and
you know, I think it's important.

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Especially I'm sure that a fair number
of the people are listening this particular

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episode are doing so because they aren't
creating something they're in the process of creating.

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So it's great to be able to
talk about your course. Okay,

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So the next thing I want to
talk about I frequently you know, I

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love to talk to people. I'm
a curious person, as you know,

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Yes, you are too, right. Yeah, people are always talking about

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their ideas and their great and and
what's coming next, and so then I

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start thinking about what kinds of ideas
need protecting. Well, just about any

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kind of idea can be protected.
It depends on you know, how susceptible

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is it to theft and people.
People sometimes want before they talk to me

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a non disclosure agreement, even though
whatever they say to me is protected.

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You know, I am duty bound
to keep people's secrets as an attorney.

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But the issue sometimes is people get
all wrapped up in not wanting to tell

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anybody else about their idea. But
I like to say ideas are a diamond

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dozen it's the execution that really matters. And people have all kinds of ideas,

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but unless you execute upon it,
it is not going to do anything

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for anybody. So I say,
just be first to market, so you

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can actually protect your idea for a
brand with a trademark. You can protect

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your creative works with a copyright registered
copyright, and patents can be used to

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protect inventions, so they have to
be useful inventions that are novel meaning new

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and non obvious meaning that it wouldn't
occur to somebody else to you know,

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put A and B together. But
the good news is for patents, no,

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patents are kind of expensive, but
you can get what's called a provisional

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patent, and that is very inexpensive
to file. It's sort of a you

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know, if the patent application is
the mona, Lisa, this is just

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the sketch, right, So the
provisional patent is kind of a sketch of

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what you're claiming patent rights in,
and then you have one year from the

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filing of that provisional patent to actually
file the more formal full patent application.

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So you've got a year to maybe
do market research or you know, find

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funding or whatever you need to do
during that year. So the provisional patent

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process is really good for people who
don't have a lot of money but have

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a good idea. And I encourage
people who have these sorts of ideas,

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you know, to go ahead and
file a provisional patent in order to protect

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their idea during during the period when
they're getting maybe you know, funding,

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or doing more research or fleshing out
the whole the whole idea. Okay,

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great, got it. Okay,
well let's do this. Let's grab our

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last brecuential because I wanted to devote
the last segment of this episode to the

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actual money part, the monetization piece. So let's do that now. I'm

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your host, Alice Cortes. We're
around here with Angela Lang Watts, She's

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an intellectual property attorney specializing in online
trademark and copyright issues. She joined it

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today from Dallas, Texas. After
the RK. We're going to talk money.

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Stay with us, We'll be right
back. Aalise Cortes is a speaker

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00:30:10.680 --> 00:30:15.200
and engagement and development catalyst. She
designs and delivers professional development, leadership and

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00:30:15.359 --> 00:30:21.200
engagement workshops and can bring her expertise
to your organization. She will help ignite

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00:30:21.240 --> 00:30:26.720
meaningful development within your workforce that will
increase employee engagement, performance and retention.

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00:30:26.079 --> 00:30:30.000
To learn more or to invite Elise
to speak to your organization, please visit

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00:30:30.039 --> 00:30:36.440
her at www dot Elise Coortes dot
com. She would welcome the opportunity to

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00:30:36.480 --> 00:30:47.720
help get your employees working on purpose. This is working on purpose with Elise

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00:30:47.799 --> 00:30:52.319
Cortes. To reach our program today, send an email to a lease Alise

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00:30:52.799 --> 00:31:00.359
at Elisecortes dot com. Now back
to working on purpose. If you're just

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00:31:00.359 --> 00:31:03.680
tuning in, my guess is Angela
Langlog's an intellectual property attorney specializing in online

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00:31:03.720 --> 00:31:08.359
trademark and copyright issues. An entrepreneur
herself and having marketed products online for over

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ten years, angel is acutely aware
of the unique issues that online marketers face

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with regard to domain name issues,
copyright issues, and cybersquading. She rebels

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and helping her clients develop, protect
and market their intellectual property assets. I'm

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00:31:21.920 --> 00:31:25.680
your host, Alice Cortes. So
now for this last segment here, Angela,

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I want to talk dollars. You
know, we all have this idea.

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Wow, we've got this idea?
Now what do we do with it?

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And it's as you said before,
it's one thing to have an idea,

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it's quite another to get that idea
into the hands or the use of

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the marketplace. So first things first, you know, some if we talk

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about what needs to be considered to
even start monetizing, maybe we can start

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there with that. So what would
you consider it to be the steps or

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the major things people need to consider
to even start that process. Well,

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first, you really need to make
sure that you've properly protected your IP because

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if you don't, you're just opening
the door for everybody else to steal your

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00:32:04.480 --> 00:32:09.240
idea. Protect it, and then
your left sort of you know, outside

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00:32:09.559 --> 00:32:13.599
knocking going hey, hey that was
my idea, Let me in. You

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00:32:13.640 --> 00:32:16.960
know, it's always disheartening when that
happens. But there are a lot of

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00:32:17.799 --> 00:32:22.599
you know, people out there who
don't respect other people's ideas or intellectual property

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00:32:22.680 --> 00:32:27.000
rights, and they will just steal
stuff right out from under your nose.

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00:32:27.440 --> 00:32:34.039
When you have a registration vi it
a copyright registration or a trademark registration or

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00:32:34.160 --> 00:32:39.039
provisional patent on file, it discourages
that sort of theft because people know that

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you've proven that you were the first
one to use it or think of it,

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00:32:43.920 --> 00:32:47.480
or use it as a brand,
So it discourages that. So that's

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the first thing that you want to
do, is you want to ensure that

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00:32:50.880 --> 00:32:53.960
it's properly protected. The second thing
that you would like to do is make

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sure that you have some sort of
non disclosure agreement or an agreement that says,

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00:33:00.119 --> 00:33:04.240
you know, I'm sharing this with
you, you agree not to poach

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00:33:04.319 --> 00:33:09.680
my idea, and you know I'm
I am busily creating courses for creatives so

407
00:33:09.759 --> 00:33:15.480
that they know all of these things. Because it's a wild West out there,

408
00:33:15.559 --> 00:33:19.799
at least people will just steal your
stuff and they won't think twice about

409
00:33:19.839 --> 00:33:22.240
it. Well, thank you for
the work you're doing, because I know

410
00:33:22.359 --> 00:33:27.960
how much it takes to create something, So thank you for that. Well,

411
00:33:27.960 --> 00:33:30.839
then let's talk next about what gets
in the way. Then we know

412
00:33:30.839 --> 00:33:32.119
that we need to protect this stuff. Now, what gets in the way

413
00:33:32.200 --> 00:33:37.640
or what do people encounter as problems
trying to monetize an idea. Well,

414
00:33:37.720 --> 00:33:43.720
sometimes it's just about knowledge, you
know, they don't know what people will

415
00:33:43.759 --> 00:33:49.519
pay for right And sometimes it's cost
they don't have the money to you know,

416
00:33:49.680 --> 00:33:53.200
get a trademark registration, or you
know, they don't know how.

417
00:33:53.400 --> 00:33:58.359
Sometimes it's a combination of both.
They don't know that they're supposed to register

418
00:33:58.400 --> 00:34:00.599
their copyright, they don't know that
there's supposed to register their trademark. They

419
00:34:00.599 --> 00:34:05.480
don't know that there is such a
thing as a provisional patent, so they

420
00:34:05.480 --> 00:34:07.960
think they have to come up with
a bunch of money to get, you

421
00:34:07.960 --> 00:34:13.440
know, an official, full size
patent. And a lot of the problem

422
00:34:13.519 --> 00:34:15.880
too, is that they don't know
who to hire. So a lot of

423
00:34:15.880 --> 00:34:20.519
people will go to a general attorney. And general attorneys, you know,

424
00:34:20.599 --> 00:34:23.400
they're fine for some things, but
when you get into a specialized area like

425
00:34:23.480 --> 00:34:28.559
intellectual property, when you go to
a generalist attorney, and I see this

426
00:34:28.639 --> 00:34:34.480
all the time with trademark applications,
they really don't know what they're doing and

427
00:34:34.760 --> 00:34:37.760
they just think, oh, you
know, I'll do an exact match search

428
00:34:37.800 --> 00:34:40.119
on the trademark. I will file
it. How hard can it be?

429
00:34:40.280 --> 00:34:45.280
And then they get the rejection back
four months later, and then the client

430
00:34:45.320 --> 00:34:46.239
comes to me and says, hey, can you help me with this?

431
00:34:46.320 --> 00:34:50.360
And I have to give them the
bad news that, you know, it

432
00:34:50.400 --> 00:34:52.679
never should have been filed in the
first place because there was this other mark

433
00:34:52.760 --> 00:34:57.719
out there. So a lot of
it is, you know, knowledge about

434
00:34:57.760 --> 00:35:00.679
what to do, who to hire, how much it is going to cost,

435
00:35:00.760 --> 00:35:04.920
how to save money on this sort
of stuff, et cetera. Okay,

436
00:35:05.079 --> 00:35:07.920
great, okay. My next question
here thinking about this, and I'm

437
00:35:07.960 --> 00:35:12.239
in the same spot too oftentimes,
is we get these great ideas and we

438
00:35:12.280 --> 00:35:14.000
think, okay, well, what
do we do with them? How can

439
00:35:14.079 --> 00:35:16.559
we get them to market? How
can we monetize them? So how are

440
00:35:16.599 --> 00:35:21.440
creatives monetizing their ideas for example,
Well, there's lots of ways to do

441
00:35:21.480 --> 00:35:24.679
it. One of the best ways
is just to create an online course.

442
00:35:24.960 --> 00:35:30.039
People will pay you for what you
know, and they should pay you for

443
00:35:30.199 --> 00:35:32.639
what they know what you know,
and you can protect those via copyright.

444
00:35:32.679 --> 00:35:39.800
Now you can load the files onto
a disk a computer disc and submit them

445
00:35:39.880 --> 00:35:45.880
to the Copyright Office for protection.
It's a pretty inexpensive process you can do

446
00:35:45.920 --> 00:35:51.440
that you can protect, for example, your blog content. Although blog content

447
00:35:51.519 --> 00:35:54.239
is kind of weird because you're adding
to it all the time, and the

448
00:35:54.320 --> 00:36:00.880
copyright law kind of didn't contemplate the
sort of material that gets added to maybe

449
00:36:00.880 --> 00:36:06.440
on a daily basis, So that's
kind of an interesting thing to register with

450
00:36:06.480 --> 00:36:10.960
the copyright office. For your physical
products, you can get a design trademark,

451
00:36:12.159 --> 00:36:19.159
you can get a design patent,
you can get a copyright on your

452
00:36:19.159 --> 00:36:22.719
design. So there's a number of
ways to protect physical products depending on what

453
00:36:22.920 --> 00:36:29.440
aspect or the product you want to
protect. So you would get a patent

454
00:36:29.960 --> 00:36:34.360
if you wanted to protect the useful
aspect of the product, and you can

455
00:36:34.440 --> 00:36:38.519
also get a design patent if you
want to protect a certain way the product

456
00:36:38.599 --> 00:36:45.880
is styled or looks. You can
also get a trademark for designs and you

457
00:36:45.880 --> 00:36:52.079
can license the IP to others.
Now, this is a great way to

458
00:36:52.119 --> 00:36:57.440
exploit, and I say exploit in
a good way your intellectual property. So

459
00:36:57.599 --> 00:37:02.199
say, for example that you have
a patent on a useful invention, but

460
00:37:02.960 --> 00:37:07.360
you don't have the capital to bring
that to market and you kind of don't

461
00:37:07.400 --> 00:37:12.679
want to get involved with the production
aspect of it. You can strike a

462
00:37:12.760 --> 00:37:19.360
licensing deal with a manufacturer to manufacture
the product and perhaps market the product.

463
00:37:19.400 --> 00:37:24.079
So if you have an idea,
you have for a patent twenty years from

464
00:37:24.119 --> 00:37:30.199
the date of filing to earn money
in licensing deals or what have you from

465
00:37:30.719 --> 00:37:36.039
that idea. And there are people
out there that will pay you for those

466
00:37:36.079 --> 00:37:39.760
ideas and actually bring your product to
market. So you sit back and correct

467
00:37:40.079 --> 00:37:45.559
collect your royalties, and a manufacturer
manufactures it and markets it. It's a

468
00:37:45.599 --> 00:37:52.199
great way to monetize your intellectual property. What a great idea. I certainly

469
00:37:52.239 --> 00:37:54.960
know people who have done that,
but I didn't realize what always behind it

470
00:37:55.000 --> 00:38:00.559
and the benefits of it. So
that's fantastic. The other thing that I

471
00:38:00.559 --> 00:38:02.239
think about because I've got a couple
of things that I do. I do

472
00:38:02.400 --> 00:38:07.239
my my consulting, my speaking,
and I have a nonprofit as well.

473
00:38:07.239 --> 00:38:10.079
And sometimes people would ask, or
how do you decide when to charge in

474
00:38:10.079 --> 00:38:15.480
this case, whether to monetize?
How do we decide that? Well,

475
00:38:15.079 --> 00:38:21.079
you can ask there's a lot of
ways to survey your potential market and ask

476
00:38:21.119 --> 00:38:23.079
them about what they might like.
You know, I do a lot of

477
00:38:23.119 --> 00:38:28.800
marketing on Facebook, and I love
Facebook in part because everybody's there. It

478
00:38:28.840 --> 00:38:32.119
seems like, I know a lot
of people are ditching Facebook over privacy issues,

479
00:38:32.119 --> 00:38:37.079
but it's still a great way to
market something or find out what a

480
00:38:37.079 --> 00:38:44.599
potential audience is looking for. You
can also go to Quora, where people

481
00:38:45.679 --> 00:38:49.719
you know, ask questions, or
Reddit. Reddit they ask a lot of

482
00:38:49.760 --> 00:38:52.840
questions. You can see what are
the questions that people are asking, and

483
00:38:52.880 --> 00:38:55.239
you can ask people, Hey,
you know, would you be interested in

484
00:38:55.519 --> 00:38:58.960
X? You know, what do
you think about this product? Or what

485
00:38:59.079 --> 00:39:04.480
kinds of problems are you having?
So ask people what problems are they experiencing?

486
00:39:04.599 --> 00:39:07.840
What problems can you solve for them? That can be the genesis of

487
00:39:07.880 --> 00:39:13.360
a bunch of ideas because people will
pay to have their problems solved, and

488
00:39:13.400 --> 00:39:17.320
that's what we as entrepreneurs are set
up to do. That's what we love

489
00:39:17.360 --> 00:39:22.159
to do. That is incredibly helpful, Angela, for me, that makes

490
00:39:22.159 --> 00:39:24.320
so much sense. What a concept? Ask people what they want and what

491
00:39:24.400 --> 00:39:30.480
they pay for it. Okay,
Okay, well I'm interested and I want

492
00:39:30.519 --> 00:39:32.800
to help. Now that we've been
talking a lot about how to go about

493
00:39:32.800 --> 00:39:36.880
this and the mechanics of what's involved, the legalities of it, etc.

494
00:39:37.159 --> 00:39:38.679
Now let's go back to the world
that I love so well, and that's

495
00:39:38.719 --> 00:39:43.440
inspiration and also example. So can
you give us a couple of examples of

496
00:39:43.480 --> 00:39:46.519
people who you know of who monetized
an idea well and why do you think

497
00:39:46.599 --> 00:39:52.400
they're so successful? Well, one
of my favorite examples is Marie Forleo.

498
00:39:52.679 --> 00:39:58.960
She runs B School, which is
basically an online course for women who want

499
00:39:59.000 --> 00:40:05.239
to start their own online businesses.
And what Marie does really well is she's

500
00:40:05.360 --> 00:40:09.599
an attractive personality. I'm not just
physically attractive, but although she is very,

501
00:40:09.760 --> 00:40:15.800
very pretty, she has an energy
and people like to watch her on

502
00:40:15.920 --> 00:40:21.280
camera and like to learn from her. So she's a great example. She's

503
00:40:21.360 --> 00:40:24.559
monetized the heck out of B School. It earns, you know, probably

504
00:40:24.559 --> 00:40:30.599
a million dollars or more a year. Another great example of someone who's really

505
00:40:30.679 --> 00:40:36.960
monetized his personality and his content is
Brendan Burchard. He has done a lot

506
00:40:37.000 --> 00:40:40.159
of courses that have really helped people
change their life think about life in a

507
00:40:40.199 --> 00:40:45.800
new way. He's done courses about
how to shoot video, so basically he's

508
00:40:45.880 --> 00:40:52.159
taken his whole business and broken it
down into products. So he's productized his

509
00:40:52.280 --> 00:40:58.039
whole business. So he shoots video, he creates a course that teaches people

510
00:40:58.119 --> 00:41:01.760
how he shoots his video. So
there's a lot of ways to monetize what

511
00:41:01.880 --> 00:41:07.519
we all do. And I think
the most important thing is to just put

512
00:41:07.559 --> 00:41:10.880
out there whatever it is that you
like to do. For example, I

513
00:41:10.920 --> 00:41:14.760
love to do video marketing and I'm
really good at it and people like to

514
00:41:14.760 --> 00:41:17.079
watch me on camera, so I
do a lot of video marketing. It's

515
00:41:17.199 --> 00:41:22.239
been very successful and very helpful from
my law practice. And you know,

516
00:41:22.320 --> 00:41:28.159
I do video almost every day on
Facebook about my law practice. And there

517
00:41:28.239 --> 00:41:31.840
is a never ending stream of subjects
upon which I can, you know,

518
00:41:32.000 --> 00:41:37.840
expound in trademark law and copyright law
and patents. So you know, those

519
00:41:37.880 --> 00:41:45.280
are examples of people who are very
successful at monetizing their ideas. I love

520
00:41:45.400 --> 00:41:49.039
Murray Furleo and Brendan Burchard both.
I think they're both doing a great job.

521
00:41:50.199 --> 00:41:52.840
Let's talk a little bit more about
about them. I do know of

522
00:41:52.920 --> 00:41:54.840
Brendan's work. I picked up one
of his books years ago and thought it

523
00:41:54.880 --> 00:42:00.079
was quite good. I didn't realize
that he had created this whole set of

524
00:42:00.079 --> 00:42:02.159
offerings. That makes a lot of
sense to me if everything is hanging together.

525
00:42:02.800 --> 00:42:06.440
So I guess the first question I
would ask of him or either of

526
00:42:06.480 --> 00:42:08.360
them is do you know do they
have help? Are they doing this pretty

527
00:42:08.440 --> 00:42:13.840
much themselves or do they have any
help at all? Any staff? Oh?

528
00:42:13.920 --> 00:42:17.400
Yeah, everybody does. I mean
there becomes a time when in your

529
00:42:17.440 --> 00:42:22.360
business you just need to get help. And they both have huge teams of

530
00:42:22.440 --> 00:42:25.239
people to help them and to do
social media for them. It looks like

531
00:42:25.280 --> 00:42:30.039
they're a one man show, but
you peek behind the curtain and they're not

532
00:42:30.119 --> 00:42:35.280
doing all this alone. So what
we should do as entrepreneurs is do what

533
00:42:35.320 --> 00:42:38.840
we love and what we're uniquely qualified
to do. I am uniquely qualified to

534
00:42:38.880 --> 00:42:43.800
talk about trademark law and to write
about trademark law. I can't. I

535
00:42:43.840 --> 00:42:47.639
can't offload that to another member of
my team. I have to do that.

536
00:42:47.920 --> 00:42:52.840
But you know, members of my
team can do things like set up

537
00:42:52.880 --> 00:42:59.159
my social media posting, and you
know, handle customer service issues when people

538
00:42:59.199 --> 00:43:02.519
have returns, questions or can't access
the website. You know, there's all

539
00:43:02.599 --> 00:43:07.840
kinds of things that go on.
So it's important to have a team.

540
00:43:07.920 --> 00:43:13.360
And I think people assume that they're
doing this all on their own. They're

541
00:43:13.360 --> 00:43:16.760
not. They're just the front facing
so they're the hostess, you know,

542
00:43:16.840 --> 00:43:20.360
the back of the house, the
kitchen, there's all kinds of people working

543
00:43:20.360 --> 00:43:27.880
in the kitchen, but there's the
forward facing public public image of the company,

544
00:43:27.880 --> 00:43:32.199
and that's them. They're monetizing that
they've branded themselves, right, So

545
00:43:32.400 --> 00:43:37.119
that's what people see. They don't
see the wizardry and the technology that goes

546
00:43:37.320 --> 00:43:45.519
into running the show behind the scenes. I appreciate how you explicated that,

547
00:43:45.559 --> 00:43:49.079
Angela, because it does look like
these people, or at least Brendan is

548
00:43:49.159 --> 00:43:52.639
running his own one man show and
making it look like he's got it all

549
00:43:52.679 --> 00:43:54.199
covered. And I think that's brilliant. He's got a brand, he's put

550
00:43:54.199 --> 00:43:58.360
it out there and it's recognized,
sim will it work. So it's just

551
00:43:58.400 --> 00:44:00.519
good to know that they do have
help and that they're not doing it all

552
00:44:00.559 --> 00:44:04.480
about himselfs Otherwise, I was really
going to wonder what am I doing with

553
00:44:04.519 --> 00:44:08.239
my day? Well, you know, I think I think entrepreneurs, I

554
00:44:08.239 --> 00:44:14.119
think they sort of idealize these public
figures who are very successful and they wonder,

555
00:44:14.559 --> 00:44:15.559
you know, how do they do
it all? And I think sometimes

556
00:44:15.559 --> 00:44:22.559
the public figures themselves perpetrate this notion
that, oh, I'm just doing everything

557
00:44:22.599 --> 00:44:25.639
myself, like Gary Vee. I
love Gary v I'm not criticizing him at

558
00:44:25.679 --> 00:44:29.559
all, but he makes it look
like he's doing all this stuff, and

559
00:44:29.599 --> 00:44:31.039
he does do a lot of stuff. But I can guarantee you he's got

560
00:44:31.079 --> 00:44:36.880
a whole team behind the scenes doing
all this stuff. Right, He's not

561
00:44:37.360 --> 00:44:39.559
posting to his social media accounts.
He's got a team for that. So

562
00:44:39.599 --> 00:44:44.519
he may be walking down the street
with the camera phone in his face,

563
00:44:45.320 --> 00:44:49.800
you know, recording whatever is his
message for the day, and that's fine,

564
00:44:49.840 --> 00:44:52.159
but he's not the one doing the
work behind the scenes of uploading it

565
00:44:52.199 --> 00:44:57.400
to social media or editing it or
putting in the intro or anything else.

566
00:44:58.119 --> 00:45:04.400
So I think people need to to
be aware that just because you only see

567
00:45:04.440 --> 00:45:07.679
the front of the house doesn't mean
there's not a whole bunch of other stuff

568
00:45:07.719 --> 00:45:10.119
going on behind the scenes. Don't
think you have to do it all alone.

569
00:45:10.519 --> 00:45:14.679
So great, so great, All
right, we're almost to the end

570
00:45:14.760 --> 00:45:16.840
of this already here, Angela.
It goes so fast, and I like

571
00:45:16.920 --> 00:45:20.159
to give my guests the last word, if you will, so you know

572
00:45:20.280 --> 00:45:22.880
that this is a show that's being
listened to across the globe and it's about

573
00:45:22.880 --> 00:45:28.280
helping them create more meaningful and productive
work lives, more meaning and and fulfillment

574
00:45:28.320 --> 00:45:30.360
in their lives. And so to
that end, what would you like to

575
00:45:30.440 --> 00:45:35.920
leave them with? And say about
one minute, I want everybody to understand

576
00:45:35.960 --> 00:45:38.880
that we all get to choose what
sort of work we do. And you

577
00:45:38.920 --> 00:45:43.440
can say, oh, I have
you know, obligations, and I can't

578
00:45:43.480 --> 00:45:45.639
just quit, and I can't just
do that, and I can't just do

579
00:45:45.719 --> 00:45:49.000
that. Well, those are just
excuses and I'm going to employ a little

580
00:45:49.039 --> 00:45:52.639
tough love here. You get to
choose what kind of life you have,

581
00:45:52.880 --> 00:45:57.079
and you get to choose what kind
of work experience you have. And if

582
00:45:57.119 --> 00:46:00.719
you're not finding meaning in your work
right now, then think about some ways

583
00:46:00.800 --> 00:46:06.679
that you could change that. Ask
yourself, how could I not I wish

584
00:46:06.760 --> 00:46:09.320
I could? How could I make
a change. Could I spend a little

585
00:46:09.400 --> 00:46:14.079
time after work, a couple hours
a day working on a business that I

586
00:46:14.159 --> 00:46:16.440
feel fulfilled about so that I can
quit my crappy job that I don't like.

587
00:46:16.840 --> 00:46:21.599
But everybody needs to take responsibility for
how they're living their life because we

588
00:46:21.679 --> 00:46:27.199
only get one. Here here,
sisister, here here, Oh my goodness,

589
00:46:27.239 --> 00:46:30.199
on a million levels we do gandam, which is go ask us.

590
00:46:30.599 --> 00:46:34.559
Thank you for being on the show
today and sharing your passion and your intellect.

591
00:46:35.480 --> 00:46:37.360
Thank you for having me, Lisa, I really enjoyed our ourt talk

592
00:46:37.400 --> 00:46:40.960
today. Me too, so glad
our paths across and that's why getting out

593
00:46:40.960 --> 00:46:45.239
there in the world works. I'm
telling you absolutely. If you want to

594
00:46:45.320 --> 00:46:50.480
learn more about Angela Langletts and the
work she is doing to help entrepreneurs protect

595
00:46:50.480 --> 00:46:54.039
and monetize their ideas, and visit
her website, it's trademark doctor dot net.

596
00:46:54.199 --> 00:46:59.599
One more time, trademark doctor dot
net and join us next week when

597
00:46:59.599 --> 00:47:02.800
we talk with JG. Bochella about
his movement and the work he is doing.

598
00:47:04.119 --> 00:47:07.360
He is the author of Bring Your
Strengths, the imitation men have been

599
00:47:07.400 --> 00:47:12.119
waiting for now. This is a
new leadership paradigm that supports women leaders and

600
00:47:12.159 --> 00:47:15.880
the hidden demographic of men and leadership
positions who are ready to actively support these

601
00:47:15.880 --> 00:47:20.320
women in their leadership roles should be
using conversation. See you there a remember

602
00:47:20.360 --> 00:47:22.199
that works at least one third of
our life. So let's work on purpose.

603
00:47:24.679 --> 00:47:29.239
We hope you've enjoyed this week's program, be sure to tune in to

604
00:47:29.400 --> 00:47:34.079
Working on Purpose, featuring your host, Alis Cortes, each week on the

605
00:47:34.159 --> 00:48:00.280
Voice America Empowerment Channel. This week, find your life's purpose at work.