July 25, 2018

Playing at Work to Invent

Playing at Work to Invent

Roland Haertl has been playing at work his whole life. After several decades of founding and running companies, when most of his peers are spending quiet years in retirement, Roland is enjoying his 80s traveling the globe and bringing his latest...

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Roland Haertl has been playing at work his whole life. After several decades of founding and running companies, when most of his peers are spending quiet years in retirement, Roland is enjoying his 80s traveling the globe and bringing his latest invention to market. And what is it? Why, the Interlude Folding Mobile Chair, of course – just what people of all ages use to continue living comfortable yet adventurous lives on their own terms of mobility.

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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00:00:18.879 --> 00:00:23.719
we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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00:00:28.960 --> 00:00:34.759
on purpose. Now Here is your
host, Elise Cortes. I'm your host,

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Elise Cortes, joining you live from
the road this week in Portland,

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Oregon, when I'm here visiting dear
friends and family. This program is all

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about helping people more meaningfully and productively
connect with their work and equipping leaders to

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cultivate meaning in their particular organizations and
among their teams. As a management consultant

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and social scientist, I draw on
the meaning work research I've been doing over

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the last fifteen years, as well
as my own experience consulting, speaking,

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and developing workforces across the globe.
Get to my program in just a moment,

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enjoy a fifty percent discount by using
the code WOP fifty short for Working on

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Purpose fifty percent off. Last week, if you missed the live show,

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you can always catch a bee record
a podcast. We were on the air

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with Kimberly Davis, who is the
founder of on Stage Leadership and recently published

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the book called Brave Leadership. We
talked about her book and how the courage

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to be truly authentically ourselves can make
all the difference in the results we get

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as a leader. Huge fan of
her work with us this week is Roland

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Hardle. He is a lifetime entrepreneur
and founder of Abida, working on various

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patents and products. Today, we're
here to talk about its most recent invention,

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which is called the Interlude Folding Travel
Chair. Roland, Welcome to Working

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on Purpose. Glad to be on. This is so amazing to get to

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share your story with listeners around the
globe. I want to start this conversation

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out Roland by sharing something that a
few of my listeners have heard heard me

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narrate, and that's the story of
a certain thing that happened I guess about

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thirty five years ago, and that's
when you fired me. Okay, So

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I want to start with that first. Let me just share the story really

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quick, and then I want to
hear what that experience was like for you

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and share what it meant to me. So here's how it went down.

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Was. I'd been working for you
for I think eighteen months, having a

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great time as your administrative assistant in
your commercial real estate development company. Enjoyed

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every moment working with you, and
one day, on the way out to

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lunch, you threw the door open
and over your shoulder, you said,

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you have to get out of here. You have to go see the world,

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do something yourself, gett an education. But before you go, hire

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your replacement. And the door shut
and I sat there the whole time you

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were gone, and I wondered,
did he just fire me? So when

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you came back, and you merrily
came back in and said, hey you

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Lisy went back towards your office.
I said, well, before you go,

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before you go, I have just
one question for you. Did you

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just fire me? And you said
absolutely, You'll be a crime to keep

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you here. That's pretty close.
Okay, so pretty close. But that's

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background to that story. Okay,
so tell the background, and I want

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to tell you that what that was
for me. The background is that I

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first ran into you three or four
years before when you were working at your

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parents' restaurant and you did a great
job, and you were fifteen or sixteen

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at the time, and I said
that if you ever come to Portland for

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a job, see me. And
you showed up one day and that put

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you to work, and I noticed
that you were competent, you were a

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hard work and the only thing you
were lacking were two things. One was

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a high level education and the little
wider range of horizon. So that's why

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I said, you've got to get
out of here. Well, first,

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you know that I always call you
my life savior. You're the one who

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saved my life because one I needed
to get out of that small town that

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I was in and you were my
ticket out. And I totally knew that

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and took you up on it.
But you have to understand Roland, that

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before you told me those things,
it never occurred to me that I could

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go to college. It never occurred
to me that I could go and visit

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other countries and tell you presence that
for me, well, that's good.

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It is good. And the reason
I wanted to open this episode with that

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story is the import the impact that
leaders and managers can have on their employees'

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lives. You made such a profound
difference in my life. You saved my

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life. And I've told you that
many times. So let's start with that,

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shall we. And I've told the
story a few times. Was so

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glad your success. I'm so glad. Well, another reason that we're here.

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I mean, obviously I created this
particular visit around having you on the

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program here and then visiting other family
and friends. But the part of the

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reason I wanted to showcase you as
my guest role is that you are going

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strong. You're a lifetime entrepreneur.
You've done many mini deals and adventures over

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the years, and you're supposed to
be in retirement theoretically, and you should

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be pushing around a golf cart and
maybe some clubs and having a good time.

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But what do you do when you're
out inventing new things? So what

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I think is fun about that is
you have a way of going through life

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that includes some strange angle on work. So why are you still out here?

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Slogan at it? I'm not slugging. I've never worked, You've played.

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You've only played, haven't you.
I want to tell story. I

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was in a birthday luncheon meeting and
everybody was talking about the years, and

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somebody was saying how great he was
and founded this large company, and he's

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been there and took it from a
stock valley of thirty three down to three

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because if the last two years were
lousing. And they asked me what my

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career was, and I said,
well, I quit my job, my

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last job in nineteen sixty six,
and I've been unemployed ever since. Unemployable

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probably too. Yeah. Well,
and that's isn't that great? Though?

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So the listeners a little little bit
of background for him. The man is

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eighty two years old. I'm sitting
here with him. He's always been this

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way, spry and running through life
and enjoying the world and the planet,

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causing all kinds of mischief and making
people happy along the way. That's how

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I describe you and think of you. Thank you, And that's how you.

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I think, that's how you live
and do this thing called work too

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well. I think I'm, at
least my wife says, I'm the eternal

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optimist. Eternal optimist. I've never
met anyone more optimistic than you. This

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is true. So anyway, I
mean, you can always find something good

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and something positive about anything, and
there if it's bad, then there's an

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opportunity for something to change it.
So anyway, that's my attitude. And

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the only problem I have is I'm
running out of time. I got that

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well. And to that end,
you and I have known each other for

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thirty five years, if you can
possibly believe that, And I know that

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you and your wife spend a lot
of time traveling the globe, and I'm

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wondering if that's if any of those
experiences contributed to where this idea of the

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inter folding travel chair came from.
Well, that was clearly definable. We're

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walking the streets in Barcelona three years
ago and all of a sudden, my

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read right leg went nune and I
had to sit down. Every forty fifty

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yards. So with that, I
decided I needed to find a tool to

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let me sustain traveling and moving.
So looking at was on the market,

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didn't quite meet my image of what
I would like to have, and which

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was had to be light, it
had to be easily carible, manageable,

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and I wanted it to fit into
a carry on airline bag or a backpack.

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And I actually had one mistake in
my perception, which means I wanted

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it to be a chair and a
cane Fulda vocane at the same time,

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which turned out was a mistake and
we lost about two years of design on

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that because we just couldn't implement it. But with that, their first versions

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we're okay, but they were too
heavy, and we now got it down

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to fit into an airline bag.
Weigh two and a half pounds, carry

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an excess of two hundred and fifty
pounds capacity, and we have two seating

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heights adjustable, and that's where we
are at this point. We have two

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patents. So what do you what
do you want this product to be for

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people? What's your vision for what
this product could be for people? Well,

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the initial thought was to basically regain
a certain strength when people get tired

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walking. That was the intent,
and it also turned out that while you

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then regain that strength, you sit
down and you look around and enjoy what's

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around you. And there were all
kinds of inputs from people. For example,

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when I took it to my insurance
agent to say, I'm going to

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need liability insurance coverage for the product, and he said, you know,

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I'm a hiker. I would buy
this thing because when I'm out in the

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woods or in the mountains, I
typically don't find the right rock that fits

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me to sit down. So that
was one market that I hadn't even thought

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of. One of my designers came
to me the other day and said,

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oh, I went to these antiqued
card shows and all these old timers and

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they were even younger than you were
walking around, and not one of them

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had a way to sit down.
So it's a it's a very flexible thing.

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Another one of the designers took it
to the beach and he said,

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I used to the chair and I
used together as a table in the sand.

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But anyway, the market is wide. It's just a matter of what

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you want to do birdwatchers. But
the original emphasis was basically extend the range

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of motion and mobility for people like
me, And that's still, in my

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opinion, the main one. So
when you first told me about this product

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and I thought about you and how
I know you to walk through life,

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I got that I could have imagined
I should say. I shouldn't say I

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got because I didn't know, But
I surmised the part of it was you

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saying to the universe, You're not
going to stop me. I'm still going

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to travel, I'm going to do
my thing. Am I little little thing

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called my leg going dumb or my
leg's getting tired to stop me? And

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you have this irrepressible spirit about you, and it seems to me that part

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of what you're doing is you're helping
to enable other people to live life more

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fully and completely with this product.
Absolutely, I hope that's not a bad

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way to contribute to the planet Royland, oh well, or to myself or

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to yourself. Right. So one
of the things that people ask me is

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because they know that I work around
purpose and meaning, people are desperate to

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find meaning for themselves, to discover
their purpose. And one of the things

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that I say is, if you
start to look for the things in your

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life that you need to solve for
yourself, that you need to learn and

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know for yourself. Oftentimes that can
be a great place. So if you've

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created this chair for yourself, now
you're going to share it with the world.

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That's that's a pretty good purpose to
work from. That's one of them.

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What's the others? Well, the
other one is just having fun?

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Of course, absolutely right it should
be. I always say work should be

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a playground. That's exactly what it
should be. And that is what I

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stand for a role, and that's
I want more people across the planet to

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have fun working like you do.
Good enough, do you know? Are

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you aware of these stats that the
Gallop Organization says that only fifteen one five

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percent of the global workforce is fully
engaged in their work. And then you

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consider that we spend about forty percent
of our lives at work in some capacity.

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So if we're dragging ourselves through Monday
through Friday, I think that's pretty

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pathetic and a crime and a way
to waste a precious life. So what

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I'm up to is trying to help
more people play at work like you do.

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Absolutely as you should, you know, And the only problem is the

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only seven days in the week.
You get that entirely. Entirely get that.

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I know if I can invent more
days than the week and a few

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more hours of the day, I'd
be haupy you too. So back on

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your product. Here a couple more
questions about that. I wanted to paint

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it for the for our listeners as
they get the idea of what this could

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be. And one of the other
things I love about the fact is that

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you have started from a place of
just raw possibility, right, and you're

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just taking it from there. I
was thinking of other people that could use

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your product. And I know all
the years when my daughter Gabby was younger

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and we would go to her soccer
games or anything else and there was no

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place to sit. Correct, So
all those parents that have the need to

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be mobile following their children to some
event, I see that as another place

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for yours. It is it is
who else? Uh? One of the

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obviously the reasons for me, it
was for me to rest. But when

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you stand in airline check in lines, when do you go to museums?

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And that's really good. One of
the stories how we arrived at the size

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of the seat is kind of funny. Tell me tell us. Well,

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then one of the prototypes of to
the Art Museum, and there was a

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grandmother daughter, granddaughter team and they
said what's this And I said, well,

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this is the prototype and if I
don't try it, the daughter sat

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on the chair, The granddaughter sat
on the chair and said that's good.

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That don't work. The mother,
the middle range of the three, just

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said, I'd like it a little
larder, and the grandmother said the d

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said the seat is way too small. Perfect little input goes a long way.

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Yeah, exactly. Oh my gosh. Well, let's talk a little

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bit about the process that you've been
involved in to get this idea into a

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product into the market. So you
said the idea started three years ago,

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okay, so yes, laid out
for us. Well, I started three

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years ago and I looked at products
on the market, bought probably nine ten

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different products that are out there.
Some of them lost it three days and

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some of them lost it two three
months, but they didn't quite fit my

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requirements of convenience. And for example, when you travel, you typically carry

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one bag airline bag or whatever in
a backpack or a purse and a camera

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yep, and then you have only
you only have two hands. You have

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three articles, maybe now I needed
a chair. I had four. So

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the first version, which failed was
the one that had a cane handle so

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I could hang it on my arm. So when we started with that,

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the first one of the first criteria
was what shape is the handle? Whose

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hands should it fit or should it
fit a forearm with a muscle so it

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can hang on it? Does it? Kenny questions? Can it hang off

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a hotel checkout desk that you just
hang it off there and it doesn't fall

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and clouter or clatter to the floor
when you put it in an overhead binner

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an airplane, does it prohibit other
bags to go in or not? So

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with that, we did a prototype
and we basically machined it out of some

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nylon and some tubing and wanted to
provide different height for different people. So

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that was the first prototype. Then
I hold on what you please, Roland.

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I want to get this story full
and paint it for our listeners,

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but I want to take a quick
break and then we'll cover the real details

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of that after the break. Cortes, your host. We've been on the

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air with Rolandhardle, a Heartle development
company and Avida. He is the inventor

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of the inter folding travel chair.
We're having this conversation from his office in

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Portland, organ We're in visiting treasured
family and friends present company included. Join

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00:18:14.079 --> 00:18:17.480
us for a more conversation about how
we actually developed more prototypes of this chair.

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We'll be right back after the break. Alise Cortes is a speaker and

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engagement and development catalyst. She designs
and delivers professional development, leadership and engagement

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00:18:27.720 --> 00:18:33.519
workshops and can bring her expertise to
your organization. She will help ignite meaningful

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00:18:33.559 --> 00:18:37.960
development within your workforce that will increase
employee engagement, performance and retention. To

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00:18:38.039 --> 00:18:41.920
learn more or to invite Elise to
speak to your organization, please visit her

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00:18:42.000 --> 00:18:48.480
at www dot Elise Coortes dot com. She would welcome the opportunity to help

234
00:18:48.519 --> 00:18:59.480
get your employees working on purpose.
This is working on Purpose with a lease

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00:18:59.559 --> 00:19:04.119
coartet. To reach our program today, send an email to a lease Alise

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00:19:04.559 --> 00:19:11.359
at a lease Coortes dot com.
Now back to working on purpose. If

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you're just joining us, My guest
is Roland Heartle. He is the inventor

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of the inter folding travel chair,
and we've been talking a little bit about

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where the idea came from now.
Next, we want to showcase more of

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the overall process that has taken for
him to get where he is today.

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And I especially want to showcase this
for the listeners who are perhaps contemplating creating

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something of their own and bringing it
into the real world. So pay attention.

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Okay, So that first prototype and
then what Well? Then I looked

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around for the expertise that I would
need to get involved with me to implement

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the ideas, and luckily I found
first one what I call jack of all

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trades, who was recommended to me, who has an incredibly wide range of

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skills both practical and theoretical and mathematical
and the mechanical engineer. And the second

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one was I contacted an acquaintance of
Pattern Attourney and I said, I really

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need an industrial and design firm,
and he recommended one to me, one

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of the top launch ones. And
when I met with the one of the

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partners, he said, you cannot
afford me for us, but I have

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three of our designers that just left
us and you should contact them. So

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I became acquainted with the evolved collaborative
three relatively young, certainly from my viewpoint,

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design partners and I think I was
there first, if not their first

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client, and restarted the conceptual thinking
of what would projects want to achieve and

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they came up with some basic ideas
themes, potential images and markets for different

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image building traditional, sporting, really
modern, contemporary, which we then used

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to focus on the final broad type. That took us about a year,

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and then we went out to price
it and could not find the rising level.

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This product is a combination of of
infused nylon and aluminum tubing and some

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rubber pieces and could not find it
here. And then I I was looking

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for overseas clients and I had an
old friend who was a supplier to some

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of the larger importers of miscellaneous wares
out of China, and I called him

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and he and I go back about
thirty five years, and he said,

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interesting, call me in ten minutes, I'll be I'll be back in my

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office and I did, and he
said I'm leaving again for Asian tomorrow,

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but call this guy at this number, which I did, and I got

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connected with a firm called EBI,
which is an international design and supply firm.

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George Wang was the principal, absolutely
wonderful, big market, big firm,

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and I said, so and SO
says I should meet with whom we

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did, and I took along my
one of my other third designer. So

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I have three design groups. One
is the hands on original evolved group and

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the strict mechanical other engineer that is
more quality control. And I took him

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along to the meeting, walked in
there and they showed us. I said,

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we want to show you what we
have and broduct. And he looked

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looked into the show which had all
kinds of things and shelves, and he

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went to one piece and said,
huh is this so and sauce and they

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said yeah. He said, I
designed this, bingo eyes broken. Well,

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it just incredible. So from there
on we we basically evolved the product

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they designed, We designed, we
tested, and we are now to the

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point, as a matter of fact, we have one more meeting this week

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where we review the last fine tuning
of certain parts, and then we are

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ready to roll out in August with
the final first large order. Oh my

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gosh, ladies and gentlemen, this
is how it's done. Okay. So

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I heard a couple of things there, rongd. I heard that one you

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don't do this alone. Just because
you have a great idea doesn't mean you

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can pull it off by yourself.
You had to go out there and source

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people who could help you bring this
great idea to full fruition. Correct.

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Okay, that's important for listeners because
a lot of us present company, myself

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included, tend to go about things
the hard way and try to go things

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alone. So that's the first lesson
I heard out of that. The other

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thing that I heard you say is
that you leverage other past relationships and connections

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to be able to absolutely okay,
beautiful and more than one, I mean

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three to four different relationships, and
there's one element that's missing. How do

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you fund it? Yes, what's
well, that was one of the Yeah,

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I was going to ask you about
some of the vaccine challenges that you've

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navigated through, So let's talk about
that's got to be one of them.

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Funding. Talk about that. Well, the two are three ways you can

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funded. Number one, you can
funded through kickstarter campaigns well equivalent. Number

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two you can funded with other OPM
other people's money, okay, and and

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the third one is you funded yourself. So I decided to fund it myself

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because I didn't know where it was
going to go and uh it it eats

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up a lot, but it can, especially when you go a refine product

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and you know, have have patent
attorneys, you have called the sacks that

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you hit with some fat manufacturers that
can't perform or say they can and that

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they can't and etc. But so
we're still probably going to do a kickstarter

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campaign as a market test. But
that's a decision we're making. Three we

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Okay, it's an interestry time to
talk with you then, Okay, so

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what other vaccine challenges have you had
to deal with and navigate through? Patent

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application and trademark process okay, customs
and import issues okay, Trump terriffs okay,

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which are coming up not implemented yet, and just time. Yeah,

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00:26:44.000 --> 00:26:48.000
it's amazing how much time it takes
to jet to actually birth a product,

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isn't it. Well, it is
multifaceted. It takes a team, and

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unless you are the perfect genius in
the aspects of design, management, implementation,

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00:27:03.039 --> 00:27:07.920
and money, you can't do it
myself. Yeah. I totally get

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that, really get that. Well, what have you most enjoyed along the

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way creating this idea and engineering this
product? Well, just having fun with

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it. I mean seriously, I
mean I do other things at the same

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time because I have one or two
other clients on either of my old activities

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was in engineering and real estate and
construction consulting from time to time, but

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plus all the new ideas that pop
up when you're out in the trade,

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so to speak. Endless. I
think it's fun too, I think,

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but that to me is what makes
you you. That's how you dance through

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00:27:52.000 --> 00:27:56.039
life as long as I've known you, and I think dancing through life is

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the exact right term. I do
too. I do too. That so

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00:28:03.079 --> 00:28:07.079
describes you and is the epitome of
you. Thank you, And wouldn't it

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00:28:07.079 --> 00:28:10.359
be fun if more people across the
planet did that? Now they get too

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00:28:10.440 --> 00:28:14.359
uptight? Yeah, is that what
it is? I think? So what

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00:28:14.480 --> 00:28:15.119
is it? Because if you think
about it, you know, you know

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that I stand for helping more people
live like you do and play like you

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00:28:18.839 --> 00:28:22.640
do, certainly in the workspace.
So what do you think it's in the

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00:28:22.680 --> 00:28:26.400
way of that for them? I
really think what gets in the way They

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00:28:26.440 --> 00:28:33.039
are thinking too narrowly, yes,
and they do not have developed their skill

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00:28:33.119 --> 00:28:37.880
levels that are wide enough to see
the whole spectrum of what's out there.

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00:28:40.440 --> 00:28:44.480
That makes a lot of sense.
So that's actionable. And I look back

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00:28:44.519 --> 00:28:52.880
on my career and I regret,
for example, that I didn't get a

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00:28:52.960 --> 00:28:59.880
law degree or venturing. I always
did it by acquiring myself, even after

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00:29:00.079 --> 00:29:06.920
out of my degrees. But it
takes time, especially while you had to

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00:29:06.960 --> 00:29:12.160
make so to speak, stay alive
right while having fun. Yeah, I

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00:29:12.599 --> 00:29:17.039
keep that in mind. I mean
I did go under you know, right,

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I understand that. Yeah. So, and that's so that's an important

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00:29:21.599 --> 00:29:25.400
thing to showcase. Right when you
play large like you played, there are

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00:29:25.519 --> 00:29:29.000
risks in that absolutely, and you
are a person who is willing to accept

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those risks reluctantly, right right,
Well, I want to showcase a bit

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00:29:34.079 --> 00:29:37.279
more about your background, and let's
take our last break here. I'm Alice

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00:29:37.319 --> 00:29:41.599
Cortez, your host. We've been
on there with Roland Hardle of Heartle Development

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00:29:41.599 --> 00:29:45.920
Company and also Abida. He is
the inventor of the inter folding travel chair.

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00:29:45.119 --> 00:29:49.039
We've been talking a bit about the
various processes that he's gone through to

349
00:29:49.079 --> 00:29:52.680
get the product to where it is
today. After the break, we're going

350
00:29:52.759 --> 00:29:56.880
to hear a bit more about his
earlier career in his entrepreneurial adventures. Stay

351
00:29:56.880 --> 00:30:00.039
with us, We'll be right back. I'll leave Fort as a speaker and

352
00:30:00.240 --> 00:30:07.200
engagement and development catalyst. She designs
and delivers professional development, leadership and engagement

353
00:30:07.240 --> 00:30:11.039
workshops and can bring her expertise to
your organization. She will help ignite meaningful

354
00:30:11.079 --> 00:30:17.440
development within your workforce that will increase
employee engagement, performance and retention. To

355
00:30:17.559 --> 00:30:21.480
learn more or to invite Elise to
speak to your organization, please visit her

356
00:30:21.519 --> 00:30:26.200
at www dot elisecortes dot com.
She would welcome the opportunity to help get

357
00:30:26.240 --> 00:30:37.720
your employees working on purpose. This
is working on Purpose with Elise Cortes.

358
00:30:38.119 --> 00:30:45.240
To reach our program today, send
an email to a lease Alise at elisecortes

359
00:30:45.359 --> 00:30:51.519
dot com. Now back to working
on purpose. If you're just tuning in,

360
00:30:51.559 --> 00:30:55.359
My guest is Rolandhartle. He is
the inventor of the in folding travel

361
00:30:55.400 --> 00:30:57.680
chair. We've been talking about how
much fun he's had developing that chair and

362
00:30:57.720 --> 00:31:03.039
bringing it to market, taking an
idea and making it into something tangible and

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00:31:03.079 --> 00:31:06.079
bringing it to people to enjoy.
It's been amazing to get to hear about

364
00:31:06.119 --> 00:31:08.000
that. Next, what I want
to do rolland if we can is I

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00:31:08.039 --> 00:31:11.359
want to take us back in a
little bit of time and talk a bit

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00:31:11.440 --> 00:31:15.440
about your earlier career before you did
this, because you have had so much

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00:31:15.440 --> 00:31:18.880
fun as an entrepreneur. You and
I were talking earlier and you said,

368
00:31:18.920 --> 00:31:21.640
part of the reason that you are
an entrepreneur is because you get bored every

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00:31:21.680 --> 00:31:26.559
five years. So what I think
about how life began for you? I

370
00:31:26.599 --> 00:31:30.839
mean, you were born in Czechoslovakia
before World War Two, when you escaped

371
00:31:30.880 --> 00:31:34.400
ethnic cleansing of the German minority and
deportation to a concentration camp, which is

372
00:31:34.559 --> 00:31:37.720
extraordinary in and of itself. You
came to the United States on a Fulbright

373
00:31:37.759 --> 00:31:41.319
scholarship at age twenty, educated as
a civil engineer. And I met you

374
00:31:41.359 --> 00:31:45.279
when you were running your commercial real
estate development company, which is where I

375
00:31:45.319 --> 00:31:49.039
worked for you. So, of
all the adventures you've had professionally, which

376
00:31:49.039 --> 00:31:57.920
ones are you most proud of?
One is the design of the Framework bridge?

377
00:31:59.079 --> 00:32:00.319
Oh? Yes, please tell that
story. So we're in Portland.

378
00:32:00.319 --> 00:32:02.920
I are going to Fremont Bridges.
Is there a big deal? There are

379
00:32:04.079 --> 00:32:12.839
four or five bridges, a few
more. But in nineteen sixty three I

380
00:32:12.920 --> 00:32:16.920
put on a bridge exhibit of European
bridges because one of the bridges at that

381
00:32:17.000 --> 00:32:22.039
time that the Highway Department put up
was just nineteen twenty state of the art

382
00:32:22.079 --> 00:32:27.920
instead of nineteen sixties. And I
put on a bridge European bridge exhibit at

383
00:32:28.640 --> 00:32:37.599
Read College and when the Fremont Bridge
came up for design, two members of

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00:32:37.640 --> 00:32:43.279
the Arts Commissioner remembered the bridge exhibit
and called me and said, we'd like

385
00:32:43.359 --> 00:32:46.079
you to look at the designs that
have been submitted so far. There were

386
00:32:46.119 --> 00:32:52.839
six, and why don't you come
in and pick up the schemes. And

387
00:32:52.920 --> 00:32:55.640
they asked my opinion, and I
said, well, if you want to

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00:32:55.720 --> 00:33:02.359
have a bridge designed to the technology
the nineteen twenties, pig any of them,

389
00:33:04.599 --> 00:33:08.880
you'll be fine. Yeah. And
they said, well what could you

390
00:33:08.960 --> 00:33:13.000
do when I said, well,
I could take the data and the criteria

391
00:33:13.079 --> 00:33:22.279
and come up with a schematic design
you might like. I was working for

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00:33:22.319 --> 00:33:28.799
an engineering firm at the time with
a very despotic owner and boss, and

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00:33:28.839 --> 00:33:30.079
I said this is what I want
to do, and he said okay.

394
00:33:31.920 --> 00:33:39.200
So I did some calculations for about
a week and then threw a sketch and

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00:33:39.319 --> 00:33:49.759
had it drawn up by one of
our firms architectural members and presented to the

396
00:33:49.839 --> 00:33:53.920
Arts Commission, and there were two
other designs submitted after that, and they

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00:33:53.960 --> 00:34:00.480
decided to pick my schematic, which
was as a matter of fact, became

398
00:34:00.519 --> 00:34:08.960
then implemented exactly to the proportions done
by another engineering firm because the engineering firm

399
00:34:09.360 --> 00:34:16.440
which I worked was too small.
Plus however, he's he's claimed to quote

400
00:34:16.480 --> 00:34:22.480
whatever fame they me and quote since
then. But that's all right, no

401
00:34:22.480 --> 00:34:27.039
problem. So anyway, that's I
counted that in the major achievement. Just

402
00:34:27.039 --> 00:34:30.000
a second before you go to the
next one. What I love about that

403
00:34:30.079 --> 00:34:32.719
one? If the Fremont Bridge is
a big deal in Portland, and certainly

404
00:34:32.760 --> 00:34:37.280
when you think about what can we
do in a life, what what what

405
00:34:37.480 --> 00:34:40.199
makes for our life? To be
able to give that as a legacy is

406
00:34:42.119 --> 00:34:45.280
incredible. It's become a symbol of
the city. Yes, it has,

407
00:34:45.679 --> 00:34:50.159
which is which is very nice.
I mean, it's it's worth stood those

408
00:34:51.280 --> 00:34:54.360
challenges. They're one or two newer
and better designs of the of the newer

409
00:34:54.400 --> 00:34:59.119
bridges, at least one of them, and and that's great, you know,

410
00:34:59.480 --> 00:35:04.079
but this one that stands out,
Yeah, it's gorgeous. So okay,

411
00:35:04.119 --> 00:35:07.400
so that's one that you're proud of. What else are you proud of

412
00:35:07.400 --> 00:35:10.920
when you think about that long history
of things you've spent toiling at and enjoying.

413
00:35:12.119 --> 00:35:21.039
Well, we started a construction company
in nineteen seventy one after I sold

414
00:35:21.079 --> 00:35:30.119
the engineering firm. And in nineteen
seventy five one of my employees said,

415
00:35:30.159 --> 00:35:36.199
you know, JR. Simplest Company
is going to build a French fry plant

416
00:35:36.280 --> 00:35:39.880
in Oregon. And they've never done
a project in Oregon. They don't know

417
00:35:39.880 --> 00:35:45.159
what they're getting into. I want
to go over and sell us to them.

418
00:35:45.679 --> 00:35:52.000
I said, okay. So they
invited us to a submittle based on

419
00:35:52.079 --> 00:35:57.199
one sheet of drawing for one of
the early receiving buildings. We submitted it

420
00:35:58.000 --> 00:36:00.559
and they called it and said,
to you the low purpose. Come on

421
00:36:00.639 --> 00:36:07.920
over, we want to sign contract. Long story short. They handed us

422
00:36:07.920 --> 00:36:12.559
the contract and I looked at the
contract and I said, I'm ready to

423
00:36:12.639 --> 00:36:15.840
sign the contract. But if I
were you, I wouldn't sign that contract.

424
00:36:19.159 --> 00:36:23.119
Why not? And they said what
do you mean? I said,

425
00:36:23.119 --> 00:36:25.679
well, I know how you do
work. I said to your contract is

426
00:36:25.679 --> 00:36:30.239
a license to steal for me,
and I don't think you should do that.

427
00:36:30.880 --> 00:36:34.599
Oh, what a great way to
say it. And I said,

428
00:36:34.880 --> 00:36:38.400
I've looked at how you do work, and you do a base contract which

429
00:36:38.480 --> 00:36:43.400
is a half a million dollars,
it's close to it, and then you

430
00:36:43.559 --> 00:36:47.039
change order it and this is a
thirty five million dollar project, no control,

431
00:36:49.679 --> 00:36:52.119
what do you propose? Well,
long story short, we made a

432
00:36:52.119 --> 00:36:55.000
proposal of them which outlined how we
would do it, how we would competitively

433
00:36:55.000 --> 00:37:01.719
bid the subsections and sub pieces,
and then we had a deadline of the

434
00:37:01.719 --> 00:37:09.559
growing season and the key was to
design and build the first McDonald's French fireplanned

435
00:37:10.480 --> 00:37:20.400
in fourteen months. Wow and uh, which when two competitors of Simpler try

436
00:37:20.440 --> 00:37:22.599
that and then following two years,
it took them three years to do the

437
00:37:22.639 --> 00:37:30.599
same. But it was a weekly
stand up design meeting with everybody flying into

438
00:37:30.639 --> 00:37:37.760
the site, stand up sessions for
four or five hours, lunch, standing

439
00:37:37.840 --> 00:37:40.519
up, and then everyone dispersed.
I mean, it was an incredible achievement

440
00:37:40.639 --> 00:37:45.199
to do it, and different engineers, different engineering firms, not a single

441
00:37:45.199 --> 00:37:52.679
one, mechanic, collectible, structural
fights with the unions and for the unions,

442
00:37:52.280 --> 00:37:57.199
et cetera. So that was an
achievement absolutely, and then we had

443
00:37:57.440 --> 00:38:00.679
just to sec one more thing on
that one for all those you all those

444
00:38:00.679 --> 00:38:02.880
you across the globe who love McDonald's
French Wise, you can also thank Roland

445
00:38:02.880 --> 00:38:12.840
Harble for helping to make that happen. And we also did four community projects

446
00:38:12.880 --> 00:38:16.840
in the region. Well that that's
another funny story. But that's another one.

447
00:38:16.840 --> 00:38:20.320
Well we have time, go for
it. We have time for Well,

448
00:38:20.599 --> 00:38:24.400
typically when they do construction project in
the community, large ones, the

449
00:38:24.440 --> 00:38:30.719
local paper says, now you need
to run an AD and as a contract

450
00:38:30.760 --> 00:38:35.760
were on a full bridge add and
your subs are on ADS and the then

451
00:38:35.840 --> 00:38:38.400
vice president of simple Ets that are
owned, we're going to do this different.

452
00:38:39.519 --> 00:38:43.280
I said, what give me the
idea? And I said, great

453
00:38:43.320 --> 00:38:47.280
idea. So I said, we
identify community projects that the community needs,

454
00:38:47.719 --> 00:38:55.039
childcare center, recreation equipment for the
senior center, a parkery model, and

455
00:38:55.280 --> 00:39:01.679
a playground, and said we're going
to raise the money from our subs.

456
00:39:01.840 --> 00:39:06.480
From our contractors, you're going to
give five thousand dollars? Are you going

457
00:39:06.480 --> 00:39:09.480
to give five thousand dollars? And
then we're going to assess our contractors.

458
00:39:09.519 --> 00:39:14.119
If somebody has a two thousand dollars, virtues ordered to be asking for a

459
00:39:14.159 --> 00:39:20.239
buck. And we raised almost fifty
thousand dollars. By the way, from

460
00:39:20.320 --> 00:39:28.000
our subs. And then we walked
into the newspaper and we said, Jerry,

461
00:39:28.800 --> 00:39:34.039
we want to do this like you
proposed, but you're going to run

462
00:39:34.039 --> 00:39:39.400
the ads for nothing nice because we're
going to spend this money on these four

463
00:39:39.440 --> 00:39:46.559
community projects. And he set back
and all he said us these sons and

464
00:39:46.639 --> 00:39:54.000
pitches. It's brilliant, it's so
clever. It was wonderful. So we

465
00:39:54.360 --> 00:40:00.920
ended up building the only childcare center
in Hermiston and and any other things,

466
00:40:00.920 --> 00:40:08.079
and it's it was wonderful. It's
stunning Roland about making a difference exactly,

467
00:40:08.199 --> 00:40:10.920
and it was fun. And the
other thing is, at the end of

468
00:40:10.960 --> 00:40:15.480
the job, because of the contract
that negotiated, we handed our client back

469
00:40:15.559 --> 00:40:20.960
a check FO one hundred and fifty
thousand dollars for job underrun. Wow,

470
00:40:22.239 --> 00:40:29.480
you know, because of the wavy
administered the job that was part of the

471
00:40:29.519 --> 00:40:34.239
contract. And that's amazing. Who
when does that ever happen? Today?

472
00:40:34.679 --> 00:40:37.679
It does happen? Does it?
Oh? Yes? Okay? Oh yes,

473
00:40:37.400 --> 00:40:40.760
we did similar thing with the Red
Cross building. Okay, yeah,

474
00:40:42.440 --> 00:40:46.039
all right. Are there any other
things in that background that rolodex of experiences

475
00:40:46.079 --> 00:40:52.840
of yours that you're particularly proud of? I made Emmanuel Hospital sell three acres

476
00:40:52.840 --> 00:40:58.440
of land after they had vowed to
never sell a piece of land to anybody.

477
00:41:00.559 --> 00:41:07.599
But I convinced them with their own
logic. And this was interesting because

478
00:41:09.239 --> 00:41:14.960
American Red Cross Trail Tracker is a
blood supplier for what that time was for

479
00:41:15.000 --> 00:41:21.920
seventy two hospitals in the Northwest,
and we needed a new site and I

480
00:41:21.960 --> 00:41:27.119
was on the board and the side
we picked was next to the emmanual hospital

481
00:41:28.679 --> 00:41:35.000
and it was a large brighter and
a man who didn't want to sell,

482
00:41:35.840 --> 00:41:38.639
And I said why not? And
they said, well, because we don't

483
00:41:38.679 --> 00:41:43.079
know if you're going to be around, you might go broke. And I

484
00:41:43.119 --> 00:41:46.239
said, wouldn't that be wonderful for
you all of a sudden you would own

485
00:41:46.320 --> 00:41:52.400
us and you'd control the blood supply
as a manual hospital for seventy two other

486
00:41:52.440 --> 00:41:58.280
hospitals. They said, oh,
we'll sell it, does it matter?

487
00:41:58.320 --> 00:42:02.599
Giving them a different perspectively, opening
the horizons you talked earlier about how people

488
00:42:02.639 --> 00:42:07.199
can be a bit narrow. You
just that's a great example of completely blowing

489
00:42:07.239 --> 00:42:09.480
that wide open. Yeah, And
it worked, and it was it was

490
00:42:10.000 --> 00:42:17.800
fun to negotiate with them, including
their attorneys and our attorneys and then the

491
00:42:17.920 --> 00:42:25.280
labor unions, and this was the
financing was tricky, all of that,

492
00:42:25.760 --> 00:42:30.000
and what was the net result of
that project. It's a blood laboratory over

493
00:42:30.039 --> 00:42:37.840
the Emmanuel campus which has been in
operation since nineteen eighty seven and still is

494
00:42:38.280 --> 00:42:46.960
and still operating. Not too shabby, Not too shabby. Okay, So

495
00:42:47.000 --> 00:42:51.400
a couple more things, a couple
more. I probably have two more questions

496
00:42:51.400 --> 00:42:52.960
for you, but before I do
that, I want to make sure if

497
00:42:52.960 --> 00:42:55.519
there's anything else in there that you
stands out as something you're really proud of

498
00:42:55.559 --> 00:42:59.119
that you want to share. Oh, all this is live, all,

499
00:42:59.119 --> 00:43:00.800
this is life perfect. Yeah,
sorry, listeners, this is all just

500
00:43:00.840 --> 00:43:06.280
a big joke, just kidding.
What other things? What do you mean?

501
00:43:06.360 --> 00:43:07.920
Well, so I wasn't tre if
there's any any other experiences that you

502
00:43:08.000 --> 00:43:10.639
wanted to share, because there's two
other questions I want to ask you before

503
00:43:10.679 --> 00:43:13.960
we go off air in just a
few minutes. Well, you know,

504
00:43:14.440 --> 00:43:17.679
when you have sixty years of professional
life as a lot of stuff. I

505
00:43:17.719 --> 00:43:21.840
know, I know, it's unfortunately
this is just less than an hour show.

506
00:43:22.199 --> 00:43:24.320
Well it's fun, okay, So
I'm going to ask you this next

507
00:43:24.400 --> 00:43:29.800
question. And I didn't give you
any chance to think about this, So

508
00:43:30.320 --> 00:43:34.519
I want to if you could share, what do you think makes for living

509
00:43:34.599 --> 00:43:42.199
a great life? Uh, that's
a good question. Great life means to

510
00:43:42.320 --> 00:43:50.119
me that you number one, treat
people the way you'd like to be treated

511
00:43:52.360 --> 00:44:02.920
and encourage them to grow and to
develop to their best abilities. If you

512
00:44:04.000 --> 00:44:14.760
see them, you support it and
sometimes they don't see it. And couple

513
00:44:14.800 --> 00:44:21.760
it with education. And keep in
mind that when you are twenty today,

514
00:44:21.880 --> 00:44:28.880
you're going to be around for another
most likely sixty to seventy years. You're

515
00:44:28.880 --> 00:44:38.199
going to change occupation and at least
three to four times over that period.

516
00:44:39.360 --> 00:44:47.239
So you need to stay flexible and
widen your capabilities and broaden and deepen your

517
00:44:47.320 --> 00:44:58.840
capabilities all along, but enjoy the
challenges. So I completely ru I think

518
00:44:58.880 --> 00:45:04.000
for you, where others may have
been worn down by the challenges that you

519
00:45:04.039 --> 00:45:07.320
got presented with, for you,
I think it just tightened to fun.

520
00:45:08.360 --> 00:45:13.480
It does, it does. So
that goes back to mindset. So the

521
00:45:13.519 --> 00:45:15.360
thing about mindset is it can be
learned. You're not just stuck with whatever

522
00:45:15.360 --> 00:45:17.880
you've got. It can be learned. You can learn to embrace that kind

523
00:45:17.880 --> 00:45:24.320
of a mindset. Absolutely, okay, absolutely So so if I had known

524
00:45:24.599 --> 00:45:29.840
sixty years ago, I know now
it would be a lot more success.

525
00:45:30.599 --> 00:45:34.840
I totally understand that. Trust me. And then just quickly on leadership,

526
00:45:35.639 --> 00:45:37.360
you clearly have learned a lot about
leading people. And I think it is

527
00:45:37.400 --> 00:45:39.920
a lot to do with just what
you said about how you treat people.

528
00:45:39.960 --> 00:45:44.039
And it was for me working for
you, you did grow me. You

529
00:45:44.079 --> 00:45:46.400
made me a lot of who I
am because of your counsel. Can you

530
00:45:46.440 --> 00:45:51.840
say a little bit about your perspective
on your approach to leadership. Well,

531
00:45:52.320 --> 00:45:58.760
I think there are various elements.
Number one is you have to trust the

532
00:45:58.800 --> 00:46:02.719
people you work with. Yeah,
and and I mean you have to express

533
00:46:02.760 --> 00:46:10.800
that trust. And one of my
axioms has always been the people that work

534
00:46:12.039 --> 00:46:15.440
for me or with me on a
team will not do the things the way

535
00:46:15.519 --> 00:46:22.480
I would like to do them.
They'll do them better. That's so great.

536
00:46:22.920 --> 00:46:29.880
And they do they will if you
trust them. M that's beautiful.

537
00:46:30.159 --> 00:46:37.639
And I think really that's the leadership
that you should have. And when somebody

538
00:46:37.639 --> 00:46:40.760
come up on your team of your
employment, comes to you and says,

539
00:46:40.800 --> 00:46:45.000
yeah, i'd like to do this, I think you should say, how

540
00:46:45.039 --> 00:46:45.800
do you want to do it?
And how can I help you with it.

541
00:46:46.199 --> 00:46:51.719
That sounds fantastic to me, you
know. Okay, so we're getting

542
00:46:51.760 --> 00:46:54.239
close to running out of time,
so I always like to give my guests,

543
00:46:54.280 --> 00:46:58.320
if you will, the last word. So you know, the show

544
00:46:58.320 --> 00:47:00.960
is about helping people across the globe
more meaningfully and productively connect with their work

545
00:47:00.960 --> 00:47:07.039
in a way that gives them a
sense of purpose about their work. What

546
00:47:07.079 --> 00:47:12.039
would you like to leave listeners with
today? Think of helping other people a

547
00:47:12.199 --> 00:47:16.800
chief their dreams. I don't have
to be big, yeah, just a

548
00:47:16.920 --> 00:47:22.679
nudge here, encouragement there. That
is beautiful. Now, certainly what this

549
00:47:22.800 --> 00:47:27.119
show is about is standing from a
place of encouraging and shouting from the rifftops

550
00:47:27.119 --> 00:47:30.599
for people to go for their dreams. For sure. So I completely agree

551
00:47:30.599 --> 00:47:32.239
with that, and it's a beautiful
way to finish. Roland, thank you

552
00:47:32.239 --> 00:47:36.039
so much for joining me on Working
on Purpose. It's been amazing to have

553
00:47:36.079 --> 00:47:38.320
you here. My pleasure. Thank
you very much. You're welcome. If

554
00:47:38.320 --> 00:47:42.880
listeners want to find you, how
can they reach you? Well, they

555
00:47:42.880 --> 00:47:47.800
can reach me by email at Roland
H one nine three six at gmail dot

556
00:47:47.800 --> 00:47:55.159
com or at Roland at interludechair dot
com. Excellent, wonderful, join us

557
00:47:55.159 --> 00:47:59.119
next week when we talk with Debbie
Maserk. She will be talking about what

558
00:47:59.199 --> 00:48:01.000
makes for great say people and if
you don't think you're in sales in some

559
00:48:01.039 --> 00:48:05.199
capacity, think again. See you're
there. I remember that workers at least

560
00:48:05.280 --> 00:48:08.280
forty percent of our life. So
let's work on purpose. Well. I

561
00:48:08.360 --> 00:48:13.320
hope you've enjoyed this week's program.
Be sure to tune in to Working on

562
00:48:13.440 --> 00:48:19.119
Purpose, featuring your host Alis Cortes, each week on the Voice America Empowerment

563
00:48:19.199 --> 00:48:22.239
Channel. This week, find your
life's purpose at work