Nick Craig on Leading From Purpose

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortes. Welcome back to

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the Working on Purpose Show. Thanks
for tuning in again this week. I'm

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your host, Alise Cortes, joining
you live from Dallas, Texas, which

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is home base for me. If
you've been tuning in for a while,

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you know this program is all about
helping people create more meaningful and productive personal

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and work lives and equipping leaders,
insight organizations to cultivate meaning and purpose at

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elicit's passion inspired contribution, innovation,
and persevering performance. I talk with my

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guests to draw on their expertise and
share my own experience consulting, speaking and

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developing workforces across the globe. Every
week. In these conversations, I hope

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you walk away with something you can
immediately put into use in your life and

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that you come alive with a possibility
of living with passion, working on purpose,

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and are inspired to discover for yourself
just how big and fulfilling your life,

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work and leadership can be. And
if you do catch fire from anything

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you hear, reach out and tell
me about it. Email me at a

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lease at a leastcore test dot com, or use the contact me feature on

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my website to message me. You
might tell me how I can help you

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among some of these areas. Whether
you want to join the Neutratraditionalist to stay

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informed of these radio show topics.
You want to see about joining a cash

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fire online Inspiration, accountability or a
mastermind community. You want information on my

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purpose driven leadership programs for individuals or
companies, or you want to see about

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having me speak for your company or
conference. At any rate, I'm glad

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we're connected, and thanks again for
listening. Now onto this week's program with

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us Today is Nick Craig, the
author of the newly published book Leading from

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Purpose and the president of Core Leadership
Institute, where HEAT guides. Executive was

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on the journey to discover and lead
with purpose. He joined his day from

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Harvard, Massachusetts, where it's one
degree under zero. Thank you very much.

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Welcome to Working on Purpose, Nick. Thank you. It's great to

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be in a nice, warm room
as I you. Wow, I don't

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want to trade places with you.
I'm in Dallas, it's fifty some degrees

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and I'm good with that. So
I've read your book, Nick, and

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you are just brilliant and I am
so happy to share you with my listeners.

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And I read the whole thing from
cover to cover. So I had

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a lot of questions for you,
and I thought we would start with I

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mean, I know that you've been
in the leadership, consulting and coaching business

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for many, many years, but
how did you end up doing this work

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around purpose? Yeah? So I
think what's interesting is that purpose isn't something

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that you sort of go to college
and say, you know, I want

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to do work on purpose. In
some ways, what happens is it comes

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and grabs you and says, you
know what, you're not going to ignore

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me, and here we go.
You know. My version of that was

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a little over ten years ago.
I was working with a college Bill George,

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who was at Harvard Business School,
and we had created a model for

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authentic leadership and one of the topics
that we knew we needed to cover was

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purpose. The problem is it was
bombing in the classroom, and so I

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get all the I got all the
hard pieces, so I got purpose and

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I had to go figure this thing
out. And the process of doing that,

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we started doing some senior executi ed
programs. In the first place we

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did it was ge in Cromanville.
They had a list, we had a

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list of topics and we and they
said, well, we want this,

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this, and we want purpose.
I says, no, you don't want

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purpose. I was like this,
no, no, no, no,

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you do not want to do this. And they were like, no,

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you don't understand. You know,
you don't have a choice. I was

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like, oh, that's how this
works. What was interesting for me is

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that in the process of teaching the
material, along with a lot of other

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pieces, the participants showed me how
important this was to them. I mean,

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I got to hang out with a
bunch of individuals and I got to

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work at was with g I did
from two thousand and seven to twenty ten,

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so I got to go through the
whole recession with them. With fifty

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six. Stock went from fifty six
to six. Now it's not doing so

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good these days, but it's for
different reasons, but back then that was

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the first time they'd sort of hit
that that stop sign in their journey.

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And what was interesting was it as
alumni came back in twenty ten, when

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participants said, well, so,
of all this stuff you did, what

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was the most useful to you during
the most challenging moments of your leadership?

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And allows a couple of years,
these guys and gals would say purpose and

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I was like what. I was
like, what are you talking about?

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I said, And then all of
a sudden, the point at media and

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they'd say, you know this guy
is and I was like, oh,

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you know that thing we did.
So what I discovered is that purpose is

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the ultimate antidote uncertainty, and for
these leaders in the times of the greatest

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uncertainty, the one thing that was
solid ground that they could stand on.

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And this is what they told me, was their purpose. Everything else,

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the bonuses, the stock options,
everything that was being ripped away, and

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this one guy said, look,
everything I'd given them was was was crumbling.

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And so I realized the only thing
I had to stand on was my

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purpose, and my purpose is to
be the what a raft guide that gets

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you safely to the other side.
I remember that from your book that example.

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Wow, isn't it great? I
mean, now today, all these

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years later, Nick, can you
believe that we're not talking about purpose and

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how you almost stumbled past it?
Yeah? And you know the bottom line

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is it wasn't like I thought it
was something worth focusing on, Okay.

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I thought it was this nice,
fluffy thing that people didn't they have extra

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time? Right right? Well,
okay, so the next thing that probably

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makes sense to talk about here.
I've heard lots of different definitions of purpose,

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but how do you define it?
Yeah? You know it's interesting.

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I've bumped in early on. I
tried out all the versions and then they

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would all break on me and I'd
be like, okay, so now how

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I'm going to put this thing back
together? For me? Purpose is at

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its core is that unique gifts that
you bring to the world. And I

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guess the best way I could put
it is that if I replaced anyone who's

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listening to this with someone equally as
skilled and capable as they are in their

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life, in their job, and
then I was to interview everyone around that

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person three months later and say what
do you most miss? The answer that

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question would be your purpose. You
know, I did that exercise, Nick,

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and it was fantastic. It really
was great, a great exercise.

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There's so many useful things in your
book, and that was one of the

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things that I put right to you. So I won't talk about what the

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results were for that, but that'll
be for another conversation. But mini pearls

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Nick from that, Yeah, because
I think that you know, for most

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of us, Look, we have
our skills, we have our capabilities,

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we have our roles, We have
a lot of stuff, and we put

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a lot of stock in them,
but they're all fragile in the sense that

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someone gives them to as someone take
and take them away. And every day

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we open the newspaper read about people
and the consequence of that being the case.

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And in some sense, you know, what I see as purpose is

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is it is the one thing that
no one can take away from you.

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And in some ways it's what you
bring to a meeting of conversation, an

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experience that if you weren't there,
it won't show up. Yeah. I

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got that so clearly from your book, and that just really really takes me

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back when I when I hear when
I read that, when I hear you

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say it again, because it shows
up so powerfully in the room that way

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when you say it that way.
And I get that because I think that

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you know, in some sense,
if we look at you and you look

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at this broadcast, there's something you
bring to this dialogue that no one else

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is going to bring. And the
more you know what it is, the

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more you can own it, the
more you can own it where you can

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lead from it right well, and
to that end, I mean, you've

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already talked about how our purpose can
really help in times of uncertainty, that

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just what you talk about during the
recession is incredibly powerful. How do leaders

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access their purpose? Though? How
do they find it? People ask me

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that all the time. Yeah,
I mean, this was a My experience

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has been is that there's three major
access points to purpose. Okay, I

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mean the first access point to purpose
is there's most of us, no matter

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how tough our childhood was, you
can identify some magical moments in our childhood

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that once when we talk about them, the curious kid inside of us sort

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of shows up and it just gets
all energized. And in many of those

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experiences is the essence of how we
see the world and what's the gift that

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we bring to it. That's one
sort of access point. Another access point

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is some of our most challenging life
experiences and how we dig ourselves out of

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that hell that we might have been
in. Each of us does that in

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a unique way, and there I've
found many of the insights about what's the

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gift somebody who brings. The third
place I've found that purpose can be found

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is that some of us have passions
that transcend our They're not about money that

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we do them because they somehow speak
to some deeper part of us. And

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in those passions is an access point
to that place of purpose. So you

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know, for me, most of
the time when I'm working with individuals,

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we're looking at those different access points
and we're unpacking and discovering what is that

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version of the purpose that is them. Now, when I talk about purpose

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and the you know a lot of
people will come up with a set of

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words. Whatever the words are that
we come up with are are like a

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key to a room. What matters
is that what's inside the room itself,

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and that I think that for all
of us there's a room of purpose that

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is so much bigger and more beautiful
than any sort of world as we might

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use. I really get that,
and I did see that that set of

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those those three access points in your
book, and they're so clearly written about,

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and I do think they give us
they give us a space to be

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able to discover from So I found
that useful as well. I want to

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go on to impact next. Nick, You've got a whole bunch of stuff

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there about impact, about how what
purpose does in terms of our professional in

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our personal lives. And I don't
know how many of these we can get

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through, but let's crack on them. The first one you talk about is

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clarity of focus. So how does
purpose give us clarity and focus? You

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know, it's interesting because when I
started doing the interviews for this book,

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that was not something that I would
associate with purpose per se. Well,

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what happened when I talk to people
is that time after time, everybody would

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say, you know, of all
the things that I would miss if I

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didn't know my purpose, it would
be the clarity and focus to make the

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hard decisions that I don't think I
could obeyed otherwise. And they were basically

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decisions in a world in which there
was no data or there was not enough

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daya that was ever going to help
us to solve it. And so in

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some ways, what I found is
that people feel a more of a sense

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of clarity and focus and being able
to make those hard decisions. And in

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some ways it's independent of whether it's
they're in a fog or they're actually in

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the sunlight. They feel it because
their purpose speaks to them and says,

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listen, here's where you need to
be, here's the job you should be

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taking. It doesn't make any sense, but this is what makes sense,

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or here's the choice that you need
to make. It almost feels to me

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nick like that purpose. It gives
us a way to illuminate all those extraneous

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things that take us away from delivering
on our purpose or living our purpose.

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They become, i don't know,
so visible and easy just to knock out,

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like they just don't belong. Yeah, And I think the funny part

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that was that I want to be
to honest, is it. You know,

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I spend most most a lot of
my time in most everybody else I

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know, running all into all those
other places hoping they're going to be great

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places to be, and then we
find ourselves getting kicked out at some point

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I go, Okay, this is
not working, and then we sort of

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say, well, if I was
listening to my purpose, now what would

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I be doing? You know,
all this is after there's lots of blood

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and bruises and everything else, and
then you go, oh, Okay,

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that's actually not so hard. Okay, now I get what that is.

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And so I don't you know,
I think that I just want to be

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humble and truthful for everyone who's listening. Is it as much as I would

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like purpose to be so crystal clear
that you always make the choice the first

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time? Right up? My sense
is that purpose is the is the background

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that's always there. It's the one
that will always take care of you and

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always be there for you and never
forget you even though you forget it,

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and it will be there always.
Yes, and along those lines what you

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just narrated there, Nick, I
really want to say thank you also and

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appreciate you for how authentic you wrote
your authentically you wrote your book because you

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did talk to us about how some
of the things that you tried on didn't

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always work and some of your experiences
weren't always the best. And I really

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appreciate and applot and I'm inspired by
how you did that? Yeah, well

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purpose made me do that one,
so purpose maybe do it? Okay,

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good, I'm serious. There's times
that I'm writing it's going okay, I

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don't think I actually want to print
this, and my purpose says, no,

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you've got to print this thing.
Stop. So I'm like, okay,

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well, just I'm not. I'm
going to listen. I think it's

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gorgeous and it's very inspiring really,
so thank you. And that brings us

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probably to the next the next point
about impact that maybe is related to that.

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It's growth and you talk about growth
you can count on, and then

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there's also something you talk about with
regarding the growth mindset with purpose. What

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what do you mean by the two
of those sets? And so here's the

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good news is it. I worked
with some individuals who, because of knowing

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their purpose, have been able to
generate double digit growth in their businesses.

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One of them was the CEO of
Ben and Jerry's for the last eight years.

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And another one was a guy who
got four hundred percent growth in a

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business in a thirdbal country that nobody
ever thought was even worth anything. And

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there's a whole stream of people and
you know what purpose will do is purpose

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will say those whimpy goals you have, those are really useless. Let's give

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you something worth really jumping into and
they'll get you go there. Now,

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you might not hit the mark of
what you sort of shoot for, but

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you'll go way beyond what the normal
numbers were that somebody said you should or

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shouldn't do. Because you won't,
you don't have to listen to that.

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So that's sort of the simple version. But when I looked deeper underneath all

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of that to what made these individuals
tick and what made them so successful,

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what I discovered is something that Carol
Dwick had discovered when she looked at kids,

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which was something called the growth mindset
versus the fixed mindset. So the

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way it works is is that if
we look at kids, the fixed mindset

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is that you think you're either good
or bad at math or English, and

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then you spend the rest of your
education reinforcing the fact that that's the truth.

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Okay, that's the fixed mindset.
The growth mindset is, no matter

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how bad you happen to have done
on any of those things at any moment

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in time, if you really dedicate
time and energy toward it, you can

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actually become really really good at it. Okay, that's the mindset, and

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the growth mindset comes from a deep
place of curiosity and possibility. The fixed

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mindset is trying never to make,
never to be seen as anything other than

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the way you'd like to be seen, which makes you fragile. And so

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my sense is that purpose is the
ultimate antidote to the fixed mindset. Purpose

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is always stretching us and saying,
really, that's where you're going to stop,

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right, You're gonna be satisfied with
that? Yes, well, I

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really like how you generated that and
brought that to life for us, Nick,

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because I do know Carol Deec's work. But the notion of being of

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standing if we are in a fixed
mindset, of making sure that you try

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to be who you want to be
or be seen as who you want to

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be, is actually a very nice
application that I haven't heard before. Oh

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good, I'm glad you appreciate it. Yeah. Absolutely, And on that

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note, Nick, let's grab our
first break. I'm your host. Alie

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Cortes were on the air with Nick
Craig. He is the author of the

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newly published book Leading from Purpose and
the president of Core Leadership Institute, where

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he guides executives on the journey to
discover and lead with purpose. He joined

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us today from Harvard, Massachusetts.
We've been talking about his new book.

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We're going to change the conversation after
the break. Stay with us, We'll

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be right back. Alise Cortes is
a speaker and engagement and development catalyst.

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She designs and delivers professional development,
leadership and engagement workshops and can bring her

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expertise to your organization. She will
help ignite meaningful development within your workforce that

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will increase employee engagement, performance and
retention. To learn more or to invite

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Elise to speak to your organization,
please visit her at www dot Elisecortes dot

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com. She would welcome the opportunity
to help get your employees working on purpose.

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00:17:48.519 --> 00:17:53.519
This is working on Purpose with Elise
Cortes. To reach our program today,

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send an email to a lease Ali
at Alisecortes dot com. Now back

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to working on Purpose. Thanks for
staying with us, and welcome back to

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working on Purpose. If you're just
joining us, My guest is Nick Craig.

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He is the author of the newly
published book Leading from Purpose and a

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president of the Core Leadership Institute,
where he guides executives on the journey to

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discover and lead with purpose. He
has worked with organizations including Ben and Jerry's

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Heineken Ig Bank, Lego, Unilever, and the United States Military Academic Academy

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at West Point. So, Nick, before the break, we were talking

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about some of the areas of impact
that purpose has on our professional and personal

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lives. And the next one up
I wanted to talk about, which is

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very near and during to my heart
because I've studied it for a long time,

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and that's identity. So what's the
correlation, that connection between purpose and

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identity? You know, this is
wait. I've spent so much time with

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so many senior executives who don't have
lost track of who they are. They

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sit in front of me, They've
been they've been promoted to the point where

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they no longer can use any of
their expertise, skills, or knowledge right

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and they are struggling to figure out
what is it that they actually bring because

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they don't know. And what I
discovered is that in the process of helping

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them uncover their purpose, they for
the first time actually knew what is it

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that they brought that was their gift? It's their true identity, independent of

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the education, university, or whether
they're marketing or engineer or whatever the case

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may be, which is how they'd
defined their identity up until that point,

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which was also what was causing them
to do the job with the people that

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worked for them, as opposed to
doing the job they needed to do,

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which is going into the unknown territory
that nobody had figured out yet. And

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so I think that that's the real
gift that purpose brings for us, is

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it reveals that deeper sense of identity
that is one that is only ours.

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Now. Really, that's the gift
of purpose. And what I knew that's

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so great, Nick. I love
that what I know about identity is,

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among many other functions, it's a
it's a behavior driver. So if we're

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actually behaving from from our from our
identity of purpose and purpose, then that's

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that's a pretty strong path to come
from. Yeah. And I just think

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that if I look at how many
people, so I, uh, you

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know, I worked with a guy
I work with a guy Runjay, and

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you know, he had been he
was on track to become head of HR

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for a very large company, and
everybody was telling him that he was going

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to get this big promotion and when
and I mean they're all everybody was telling

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him. And when the announcement came
out out there was somebody else's name on

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the announcement, and of course he
was incredibly devastated. Now his purpose was

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light camera action. You know,
we really you know, and let's make

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it happen and earthly do it.
It came from him as a kid,

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and he loved sort of creating theater
and being on stage as a kid and

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getting others on stage and writing plays. It was sort of his whole ethos

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and his orientation to his purpose was
to always help everybody else step on stage.

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And what he realized is is that
he had a choice. He could

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go leave and be disgruntled and go
work somewhere else and sort of protect his

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identity, or he could let go
of that and realize that independent of the

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title and everything else, he could
live his purpose. And he realized there

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was two people who were a couple
of layers below him, who had been

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overlooked for a couple of promotions,
and so he decided to spend the next

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year making sure that they got the
promotions that they really deserved. Now,

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in the process of doing this,
of course, he ends up with a

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great promotion himself. But it was
only after he let go of his corporate

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identity that he was free to really
step into and own his own What are

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you really here to do? And
so I think for all of us,

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you know, the true identity is
not the one we think it is.

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It's after everything else is stripped away, what's left? Right? Oh,

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I do remember that story from your
book. It's an incredible story and a

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testament to what it is to step
back and really stand from our purpose.

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So it's gorgeoustuff Nick. So how
long have you been working in this purpose

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space a little Lizzie at this point, Oh, a good ten to twelve

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years. I've been, and I've
worked, We've worked with the group.

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We've probably worked with over fifteen thousand
people. Now, wow, that's so

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great. Talk about impact and make
a difference in the world, Nick,

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that's so great. Well, and
on that note, the next thing I

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want to talk about is energy as
one of the impact pieces of purpose.

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And you talk about purpose as being
really a true source of energy, and

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I absolutely agree with that, and
that leadership purpose promotes comy engagement. So

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this becomes really interesting because people say, Okay, how do you connect purpose

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with engagement? Yeah, So I
think here's the lissualy. I know a

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lot of people who, when I
interact with them, they at some point

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finally admit the fact that they're exhausted
and that what they're exhausted from mostly is

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trying to look like they're not exhausted
and trying to act like everything's wonderful.

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And they're the energizer buddies because everybody
else is acting like the energizer buzzy buddy.

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Right. Yeah, And so I
mean one funny example, So I

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was at West Point teaching the program, and I have all these people who

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are very impressive military and professors and
whatever. And what turns out is that

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they all thought that somebody made a
mistake in letting them in. Okay,

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every one of them thought that everybody
else belonged in, but they didn't.

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And everybody else looked confident. But
they were all in the room together are

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saying, well, we all look
confident, but the truth is is we

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all think that everybody else belongs to
be here, but not ask. And

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you know that is enormously de energizing. Okay, And I think that in

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some sense, the beauty of purpose
is that when you have your purpose,

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you're finally home. Yeah. I
love how you say that in your book.

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It's so great. Yeah. And
when you're finally home, then you

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actually have energy in a different way. And I think that the look.

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I think that knowing your purpose will
put you in harms way more often than

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would be if you don't know your
purpose. But you have energy in a

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different way because you're not trying to
fake it anymore. You're pretty clear what

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it is you are in who you
are. And so from that place,

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the energy that you speak from and
you operate from, is it a very

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different layer. Now it's not to
say that you don't spend a lot of

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time being exhausted and tired in all
those things that happens as well, But

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I think that the deeper level of
where the energy comes from, it's not

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coming from the external thing that you're
excited about. It comes from the internal

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thing that is driving through you.
Okay, So let's take that a little

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one step further if we ken in
terms of an organization, So thinking about

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how do we thread the energy of
that one person, and we look toward

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creating more satisfied, fulfilled, and
energetic workforce. What's the thread for us,

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Nick? How does this purpose stuff
work energetically inside an organization to catalyze

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engagement. So what my experience has
been is that as a huge impact on

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shifting the whole engagement scenario. I
think if we look at engagement scores and

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if you're in the HR organization and
the engagement scores are going in the wrong

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direction, but you have all the
external events happening in the world, that

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would suggest that there's nothing that you're
going to do to change the external events

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and you're struggling to figure out what
to do. The question then becomes is

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what levers do you really have?
From my experience is in most of the

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organizations that bring us in and bring
us in because they they have lost that

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magic and they don't know how to
get it back. And when we start

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doing this work with people, when
we reignite. The way I think about

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this is this purpose is only present
if the curious little kid inside of your

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shows up right now. I can't
think of anything more engaging and energizing and

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dynamic than the curious little kid inside
of you and me. I know exactly

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what you mean. I just saw
in the airport as I was traveling,

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it was so great. And so
with that, the opportunity is is if

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you have that across an organization,
you're going to have a very different level

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of engagement than if you don't.
And in some ways, that's what we're

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looking to access, is how do
we get the whole system to wake up.

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I mean, I've had an organization
right now that's decided to roll this

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out to twenty five thousand people.
Wow. And the reason why is because

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it worked for the top five thousand
and they got all energized, and everybody

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else said, whatever they got,
I want some of that, And so

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it's it's it's you know, in
some ways, it becomes infectious as to

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what happens when you start to see
all these people who have something, Why

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are they so energize? What's going
on? And so in some ways it

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is it is a virus that we
all would like to have, which is

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level of energy. So the engagement
shifts, and what happens is people start

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having more authentic conversations, more transparent
conversations, and all of that generates very

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different effect. Yeah. And if
we're if we're fueled from a sense of

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purpose and we feel united in that
all the more so. Yeah. Absolutely.

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And you know, if we look
at organizational purpose that the challenge with

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the organizational purpose by itself is is
that it is. It's how do you

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connect to it? And if you
know what your purpose is and what your

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connection is between your individual purpose and
the organization's purpose, it gives you a

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whole different arc of why you're there. Absolutely. Yeah. Interestingly enough,

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nickol when I research on people experience
meaning and their work and listening to their

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identity, and one of the modes
of fifteen that I found was organizational mission

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alignment, and I kind of map
it over to that. But and how

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what a space of you know,
these guys are on fire when they're in

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that place. Absolutely so. One
of the other things that you talk about

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in your book that I love the
way you write about this, Nick,

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It's just so crisp and clear and
accessible. You talk about doing the hard

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right over the easy wrong as an
element of impact. Will you say more

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about that? Yeah? I think
you know. The hard right versus easy

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wrong comes from the crew at West
Point, and it's from the Cadet Prayer,

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and it talks about doing the hard
right versus easy wrong and going for

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the whole truth instead of just behalf. And look, what I've seen over

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and over again is that most of
us are struggling. It's easy for all

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of us to know what easy wrong
is in hindsight. And the challenge is

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in the moment, do we make
the hard choice, and do we make

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that hard right choice that as a
result of it is for the bigger cause

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or the bigger us? You know. One of the stories that I ended

409
00:29:15.680 --> 00:29:18.599
up having that I have in the
book is actually about a colleague I know

410
00:29:18.599 --> 00:29:22.519
from West Point who was on track
to become a one star general. He

411
00:29:22.559 --> 00:29:26.559
was with portray Us during the surge
and he decided that that wasn't what he

412
00:29:26.599 --> 00:29:30.799
wanted to do. He wanted to
train leaders. He didn't want to be

413
00:29:30.920 --> 00:29:33.079
the leader, which in the military
is kind of a weird thing to do.

414
00:29:33.480 --> 00:29:36.720
To make that shift, But he
went back to school and he was

415
00:29:36.759 --> 00:29:41.920
in Boston and he was running in
the Boston Marathon in twenty thirteen with the

416
00:29:41.920 --> 00:29:48.400
blind colleague, and he was at
the finish line when the first of the

417
00:29:48.440 --> 00:29:53.480
bombs went off, and he was
He'd done a number of tours of duty,

418
00:29:53.599 --> 00:29:59.400
so for him, that was no
different than being in Afghanistan. So

419
00:29:59.440 --> 00:30:03.400
he started doing triage and he was
actually he saved six people's lives, and

420
00:30:03.480 --> 00:30:07.240
the EMTs were like overwhelmed, and
they'd never seen anything like this, and

421
00:30:07.319 --> 00:30:11.920
he was teaching them in real time
what to do to stop the bleeding in

422
00:30:11.960 --> 00:30:15.880
certain situations and what you had to
do to make create the tension. And

423
00:30:15.319 --> 00:30:18.319
you know, in some ways,
he had spent the six months before that

424
00:30:18.440 --> 00:30:23.759
wondering whether he'd made the biggest mistake
in his life getting off of the general

425
00:30:23.799 --> 00:30:27.799
career track, you know, but
after that event, he realized why he

426
00:30:27.920 --> 00:30:32.160
was. One of the reasons that
he was there was so he could be

427
00:30:32.200 --> 00:30:34.799
there in that moment. So it
was the hard right versus the easy wrong.

428
00:30:34.880 --> 00:30:40.000
We never know what it is until
in hindsight. Now, purpose in

429
00:30:40.039 --> 00:30:42.799
some ways always knows. Okay,
very rarely does it let us know why.

430
00:30:44.799 --> 00:30:48.440
But if we do follow it,
we tend to find ourselves accessing and

431
00:30:48.519 --> 00:30:52.079
operating from those choices that end up
being more of the hard right versus easy

432
00:30:52.119 --> 00:30:56.000
wrong. You know, Nick,
I totally get that because I left a

433
00:30:56.079 --> 00:31:02.200
perfectly good consulting job, you know, to jump off a cliff go do

434
00:31:02.240 --> 00:31:04.440
this purpose stuff. A boy was
that, you know, the hard right

435
00:31:04.480 --> 00:31:10.079
over the easy wrong. I really
get it. Yeah, exactly. It's

436
00:31:10.079 --> 00:31:11.599
that tough you know it. Don't
make it easy, girl. It's like,

437
00:31:11.640 --> 00:31:15.359
this is a really tough thing,
and I just labs am humble.

438
00:31:15.400 --> 00:31:18.359
I say, oh my gosh.
It's like, there's so many other things

439
00:31:18.359 --> 00:31:22.880
that would be so much easier for
me to do than the purpose. God

440
00:31:23.640 --> 00:31:26.880
right, you wan. Writing the
book for me was the hard right,

441
00:31:26.279 --> 00:31:32.559
because I resisted writing the book for
about five years, and my Purpose finally

442
00:31:32.599 --> 00:31:33.720
said, listen, I'm not going
to let you start. You're gonna,

443
00:31:33.920 --> 00:31:37.920
I'm gonna you know, You're just
gonna do this thing. So it's like,

444
00:31:37.039 --> 00:31:41.480
oh my god. Hi. Yeah. So anyway, I got that,

445
00:31:41.599 --> 00:31:45.400
and that's how I actually finally birthed
my first draft of my first book.

446
00:31:45.440 --> 00:31:47.799
I promised myself I'd do it by
the end of last year, and

447
00:31:47.880 --> 00:31:51.000
I did do it, Nick,
So you're right, it does work,

448
00:31:51.039 --> 00:31:55.240
this purpose stuff. So all right, let's grab our last break here.

449
00:31:55.319 --> 00:31:59.599
I'm Alice Cortes. I'm your host
in the Air with Nick Craig. He

450
00:31:59.799 --> 00:32:04.039
is the author of the newly published
book Leading from Purpose and the president of

451
00:32:04.079 --> 00:32:07.839
Core Leadership Institute, where he guides
executives on the journey to discover and lead

452
00:32:07.920 --> 00:32:30.920
with purpose. Stay with us,
We'll be right back. Alise Cortes is

453
00:32:30.960 --> 00:32:37.200
a speaker and engagement and development catalyst. She designs and delivers professional development,

454
00:32:37.400 --> 00:32:42.480
leadership and engagement workshops and can bring
her expertise to your organization. She will

455
00:32:42.480 --> 00:32:47.039
help ignite meaningful development within your workforce
that will increase employee engagement, performance and

456
00:32:47.160 --> 00:32:52.119
retention. To learn more or to
invite Elise to speak to your organization,

457
00:32:52.279 --> 00:32:57.519
please visit her at www dot Elise
Coortes dot com. She would welcome the

458
00:32:57.559 --> 00:33:07.920
opportunity to help get your employees working
on purpose. This is working on Purpose

459
00:33:08.000 --> 00:33:13.359
with Elise Cortes. To reach our
program today, send an email to a

460
00:33:13.480 --> 00:33:25.960
lease Alise at aliscortes dot com.
Now back to working on purpose. Thanks

461
00:33:27.000 --> 00:33:29.920
foresting with us, and welcome back
to working on purpose. If you're just

462
00:33:29.920 --> 00:33:31.279
tuning in. My guest is Nick
Craig. He is the author of the

463
00:33:31.319 --> 00:33:36.559
newly published book Leading from Purpose and
the president of the Core Leadership Institute,

464
00:33:36.559 --> 00:33:39.319
where he guides executives on the journey
to discover and lead with purpose. He

465
00:33:39.359 --> 00:33:45.119
has worked with organizations including Ben and
Jerry's Heineken, Ing Bank, Lego,

466
00:33:45.359 --> 00:33:49.119
Unilever, and the United States Military
Academy at West Point. I'm your host,

467
00:33:49.160 --> 00:33:52.960
Alis Cortes, so for this last
segment here and if we don't have

468
00:33:52.039 --> 00:33:54.359
much time here, but I definitely
want to hit a couple of high points

469
00:33:54.400 --> 00:34:00.680
that I think are hopelessly fascinating.
Hopelessly, yes, I find it fascinating,

470
00:34:00.720 --> 00:34:05.079
so hopefully somebody else in the audience
will too. But we're still talking

471
00:34:05.119 --> 00:34:07.400
about impact from purpose, and one
of the things that you distinguish in your

472
00:34:07.400 --> 00:34:14.079
book is fulfillment versus happiness. Say
more about that. Oh yeah, so

473
00:34:15.719 --> 00:34:22.960
look, it turns out that purpose
and happiness are not directly connected to each

474
00:34:22.000 --> 00:34:25.960
other. Everyone thinks that if you
have much, if you're clear on your

475
00:34:25.960 --> 00:34:30.840
purpose, that your life he'll be
much happier and so forth. And actually,

476
00:34:30.239 --> 00:34:35.840
it's an interesting reality is that for
many of the people I know,

477
00:34:35.960 --> 00:34:40.760
is that they have been willing to
postpone instant in his happiness for purpose.

478
00:34:42.519 --> 00:34:49.719
That purpose will have us be willing
to persevere and do the tough stuff much

479
00:34:49.800 --> 00:34:54.280
much longer than we would be otherwise, and in some ways postpone the happiness

480
00:34:54.280 --> 00:35:01.800
piece. There's a lot of research
around being a parent, okay, And

481
00:35:01.880 --> 00:35:06.440
it turns out that if you have
one kid, it has a little bit

482
00:35:06.480 --> 00:35:09.320
of impact negatively on your happiness,
but if you have two kids, it's

483
00:35:09.360 --> 00:35:14.119
like it's really clearly has an impact. And the challenge is is that none

484
00:35:14.119 --> 00:35:16.039
of us would give up having our
kids because of the meaning that it brings

485
00:35:16.079 --> 00:35:22.480
to us. Right, So I
think that when we look at there's a

486
00:35:22.519 --> 00:35:28.480
deeper fulfillment that purpose's purpose brings to
us and satisfaction happiness is. You know,

487
00:35:28.880 --> 00:35:30.639
I have a benefit of working with
Ben and Jerry's and Hinnek. And

488
00:35:30.639 --> 00:35:36.039
if I give you Ben and Jerry's
and Heineken, and you know you have

489
00:35:36.159 --> 00:35:37.639
enough of it, you'll be very
happy for a small for a period of

490
00:35:37.679 --> 00:35:40.400
time. Now there's the hangover that
comes from both of those. Oh yeah,

491
00:35:40.400 --> 00:35:43.719
it's just going to say what a
great thing ice cream and beer works

492
00:35:43.719 --> 00:35:45.840
for me. I was actually working
with Ben and Jerry's once and I saw

493
00:35:45.840 --> 00:35:51.760
the Heineken truck full up, and
so I finally have gotten both of these

494
00:35:51.800 --> 00:35:53.760
guys in the same place at the
same time. Now that I'm working with

495
00:35:53.840 --> 00:35:58.639
Lego, I'm trying to see if
we can get all three of them together

496
00:35:58.719 --> 00:36:00.440
and see if we come up with
a whole new products suite. So anyway,

497
00:36:01.280 --> 00:36:05.760
I love it all the innovation that
can come from working on a purpose

498
00:36:05.800 --> 00:36:09.719
too. Right. Well, so
another part of your book that I think

499
00:36:09.800 --> 00:36:15.000
is quite interesting, the whole piece
of saving yourself and saving the world.

500
00:36:15.239 --> 00:36:20.440
You talk about how saving the world
is very different from leading in life of

501
00:36:20.480 --> 00:36:24.480
purpose, because even the guy selling
Jiffy peanut butter needs purpose. So what

502
00:36:24.480 --> 00:36:30.039
do you mean? So one of
the biggest places if I look at most

503
00:36:30.199 --> 00:36:32.639
of the people I've worked with,
when they get clear on what their purpose

504
00:36:32.760 --> 00:36:37.639
is, they quickly go running out
of the room and they go impact all

505
00:36:37.639 --> 00:36:44.159
the people around them, And it
is incredible to watch. The real impact

506
00:36:44.199 --> 00:36:47.960
that these individuals have is they now
know why they're here. What happens over

507
00:36:49.039 --> 00:36:52.360
time is that when I see them
about two or three years later, it's

508
00:36:52.440 --> 00:36:57.960
like it looks like somebody threw them
in the lake and they're like just coming

509
00:36:58.039 --> 00:37:00.679
out and they're like a little bit
whatever, and I go, so,

510
00:37:00.760 --> 00:37:02.719
what's up with you? And well, it turns out that they forgot to

511
00:37:02.800 --> 00:37:07.559
do one critical thing that if they
don't do then it's not going to work

512
00:37:07.599 --> 00:37:10.840
for a long term. Is they
forgot to apply their purpose to themselves.

513
00:37:12.480 --> 00:37:15.719
And so I talk about this particular
case of the book. I had a

514
00:37:15.719 --> 00:37:20.199
woman who ended up working as head
of HR for the World Food Program,

515
00:37:21.079 --> 00:37:25.599
and she was literally saving women's lives, and her purpose was about helping women,

516
00:37:25.920 --> 00:37:31.920
helping the women inside of us and
we all have that that isn't taken

517
00:37:31.960 --> 00:37:36.000
care of, and helping take care
of that part of us. And she

518
00:37:36.119 --> 00:37:39.039
was doing this in refugee camps and
everywhere else and dealing with all kinds of

519
00:37:39.199 --> 00:37:45.360
amazing turnarounds and things. But the
challenge was is that her physical body was

520
00:37:45.400 --> 00:37:50.519
falling apart. Wow. And what
we realized was is that she was applying

521
00:37:50.519 --> 00:37:54.440
her purpose to every person on the
planet but herself. The other fun example

522
00:37:54.480 --> 00:38:00.960
I have is I had a woman, another lady, who was a sustainability

523
00:38:00.000 --> 00:38:05.480
for a big company and she was
physically falling apart. I said, well,

524
00:38:05.480 --> 00:38:09.360
how sustainable is that? Okay?
And it just goes to reinforce the

525
00:38:09.440 --> 00:38:19.119
fact that the most important and powerful
area of congruency for each of us is

526
00:38:19.400 --> 00:38:22.440
to apply our purpose not just to
the rest of the world, but holdso

527
00:38:22.519 --> 00:38:27.719
to ourselves. And the reason why
most of us don't do that is because

528
00:38:27.719 --> 00:38:30.880
we don't think we deserve it.
It's funny you say this, Nick.

529
00:38:30.920 --> 00:38:35.039
I'm out speaking here in about three
weeks through a group of women who are

530
00:38:35.079 --> 00:38:37.920
in healthcare, and part of the
message is, hey, look, don't

531
00:38:37.960 --> 00:38:40.079
forget to take care of yourself as
you're out there caring for everyone else.

532
00:38:42.480 --> 00:38:44.480
I don't know why. I don't
know if you feel the same way,

533
00:38:44.480 --> 00:38:49.400
but it seems like women are even
more inclined to do that where they're caring

534
00:38:49.480 --> 00:38:52.039
for others at the expense of themselves. Do you agree with that or am

535
00:38:52.039 --> 00:38:57.159
I way off? No? I
think that if we take it outside of

536
00:38:58.400 --> 00:39:04.239
the physical form, when we take
it into the like the sense of masculine

537
00:39:04.320 --> 00:39:10.719
versus versus more feminine, the healer
or archetype is more of a feminine archetype,

538
00:39:12.000 --> 00:39:15.559
you could argue. And I think
with that it is one that tends

539
00:39:15.599 --> 00:39:21.880
to cause the healer is the last
person to get healed. And I definitely

540
00:39:21.920 --> 00:39:24.760
think that. You know, I
know a lot of people, a lot

541
00:39:24.760 --> 00:39:30.679
of women who are just so humbled
by trying to take care of everybody else.

542
00:39:31.239 --> 00:39:36.800
Yes, and it's a friend of
mine refers to it as the big

543
00:39:36.840 --> 00:39:40.000
little one. They were always the
more adult one in the system even when

544
00:39:40.039 --> 00:39:44.800
they were a kid, and they
never learned how to be taken care of.

545
00:39:45.599 --> 00:39:47.280
I have, Well, my wife
is a nurse and she's the worst

546
00:39:47.320 --> 00:39:53.679
person when she's sick. Oh,
I just got access to something for myself

547
00:39:53.679 --> 00:39:58.679
for that. I am the oldest
of four and I just came back from

548
00:39:58.880 --> 00:40:02.519
bearing my mother. She was cremated, and it didn't even occur to me

549
00:40:02.599 --> 00:40:06.199
not to take the helm of all
that and just run with it. And

550
00:40:06.880 --> 00:40:08.800
so you just gave me something.
Thank you, Nick, So welcome.

551
00:40:08.880 --> 00:40:15.159
I mean I think that the you
know, we see purpose and we see

552
00:40:15.159 --> 00:40:17.320
it as something that we can go
change the world with. But I truly

553
00:40:17.360 --> 00:40:22.280
believe that the world that has to
be changed versus the one that's inside us.

554
00:40:23.079 --> 00:40:28.280
And when we healed ourselves, we
heal other people without actually having to

555
00:40:28.320 --> 00:40:32.360
heal them. So then we have
to put all this effort into it.

556
00:40:32.519 --> 00:40:36.800
We have to make all this noise
and all this it has to be such

557
00:40:36.840 --> 00:40:39.000
a big show, and then we
feel exhausted at the end of it.

558
00:40:39.079 --> 00:40:42.920
I'm like, okay, well,
you know that's not very saying. It's

559
00:40:42.960 --> 00:40:45.159
sustainable. If we look at the
planet and we look at climate change,

560
00:40:45.159 --> 00:40:52.039
and we look at everything at some
level its essence. It's our own inability

561
00:40:52.159 --> 00:40:55.400
to honor ourselves that causes us not
to honor this planet that we sit on.

562
00:40:57.559 --> 00:41:02.519
So it's I've had evening sessions with
people where we really go and look

563
00:41:02.559 --> 00:41:06.079
at where are we leading from our
purpose and where are we not in our

564
00:41:06.119 --> 00:41:09.320
life and ourselves. And I have
gotten more grown men who've never cried in

565
00:41:09.320 --> 00:41:14.880
their life to be in tears as
they finally look at the consequence of the

566
00:41:15.679 --> 00:41:19.559
not having taken care of themselves in
the ways that they need to. Oh

567
00:41:19.599 --> 00:41:22.519
my gosh, how beautiful, Nick, that you can do work in a

568
00:41:22.559 --> 00:41:25.199
way that gives men access to something
like that. I always find it amazing.

569
00:41:25.239 --> 00:41:29.280
And I don't know why we're so
hard at society on men so that

570
00:41:29.320 --> 00:41:31.159
they feel like they can't cry.
But if you can get them to cry

571
00:41:31.199 --> 00:41:36.079
and get that access, Nick,
that's amazing work. I'm the magic of

572
00:41:36.159 --> 00:41:39.880
making people cry. I've gotten better
and I just I just talk right through

573
00:41:39.880 --> 00:41:43.119
it that you know, my mess, scare is running down my face and

574
00:41:43.159 --> 00:41:45.760
I might be sobbing a little bit, but I can get right through it.

575
00:41:45.239 --> 00:41:47.760
Well, I think here's the thing. I think a beautiful thing about

576
00:41:47.840 --> 00:41:52.480
Let's talk about crying for once second, you know, outside of being an

577
00:41:52.480 --> 00:41:54.679
actor or an actress, for the
rest of us, probably one of the

578
00:41:54.760 --> 00:42:01.360
few emotions that truly are impossible to
fake is when we cry. Yeah,

579
00:42:01.400 --> 00:42:07.079
and crying is usually because something really
touches us and it has such really impact,

580
00:42:07.559 --> 00:42:15.039
And I think that in some ways
a purpose is right there, okay,

581
00:42:15.159 --> 00:42:20.719
And so I just think that it's
when people end up crying around me,

582
00:42:20.840 --> 00:42:23.679
is I know that that's a sacred
place, and it's a place in

583
00:42:23.719 --> 00:42:28.559
which something authentic has shown up.
And for the person they always say to

584
00:42:28.599 --> 00:42:30.960
me, you know I never cry, I'm like, that's good. Then

585
00:42:30.960 --> 00:42:35.719
this must be really a good moment
because then let's go find out what's on

586
00:42:35.760 --> 00:42:37.360
the other side of that. You
know, Nick, I so appreciate the

587
00:42:37.360 --> 00:42:42.159
word to use their sacred. Yes. I just did a program on Friday

588
00:42:42.280 --> 00:42:45.639
with some women and all of us
of course shed tears, and it is

589
00:42:45.800 --> 00:42:49.280
it's sacred. It is a beautiful
thing to be able to get to live

590
00:42:49.599 --> 00:42:52.039
and be on that level with someone
and get access and open something with someone

591
00:42:52.119 --> 00:42:55.960
so they can be there for themselves, they can let those tears come down

592
00:42:57.000 --> 00:43:01.000
their face. Absolutely exactly. Well, we're getting close to the to the

593
00:43:01.079 --> 00:43:04.079
end of the show already, and
I wish I could have more time with

594
00:43:04.159 --> 00:43:06.440
you, because I love what you're
up to and how you go about it.

595
00:43:06.480 --> 00:43:07.559
But I have at least a couple
more questions I want to ask you.

596
00:43:07.679 --> 00:43:12.440
One. This is kind of a
burning question for me. You warn

597
00:43:12.559 --> 00:43:15.159
us somewhere in your book and forget
where to be careful to not let our

598
00:43:15.199 --> 00:43:19.639
strengths get in the way of our
purpose. What what do you mean by

599
00:43:19.679 --> 00:43:23.159
this? How would our strengths be
detrimental to our purpose? Yeah? I

600
00:43:23.199 --> 00:43:31.239
didn't particularly like this chapter, and
so you know, here's what I've discovered

601
00:43:31.440 --> 00:43:37.760
is, look at there's a lot
of narrative around, you know, focus

602
00:43:37.800 --> 00:43:42.559
on your strengths and so forth.
You know, Purpose is bigger than our

603
00:43:42.599 --> 00:43:49.639
strengths are, and in some sense
we will work use our strengths in spite

604
00:43:49.679 --> 00:43:52.119
of our purpose. And I think
that some sense, Purpose is going to

605
00:43:52.159 --> 00:43:55.840
have us go places that our strengths
might not have us go, and may

606
00:43:55.880 --> 00:44:00.159
have us work on things that for
the most part we don't even think as

607
00:44:00.159 --> 00:44:04.960
a strength. But in some sense
a purpose doesn't care about that. I

608
00:44:04.960 --> 00:44:10.360
mean, I have certain strengths,
and you know, one of the stories

609
00:44:10.400 --> 00:44:15.719
I tell is about I raised two
girls, and I'm really great at being

610
00:44:15.760 --> 00:44:22.159
on stage and running around teaching all
this stuff, and being at home and

611
00:44:22.199 --> 00:44:25.800
being just slapping the kids around was
never a strength for me, right,

612
00:44:28.719 --> 00:44:30.280
And so I went and did all
my strengths. And the problem was is

613
00:44:30.320 --> 00:44:35.800
that then at some point the girls
we had one of those evenings in which

614
00:44:36.119 --> 00:44:38.960
everything went wrong and the girls are
yelling and screaming at me because I picked

615
00:44:39.000 --> 00:44:43.480
them up too early, and then
I'm yelling and screaming at them and everyone,

616
00:44:43.519 --> 00:44:45.239
and it's just so awful. And
the next day they say, you

617
00:44:45.280 --> 00:44:47.519
know, Dad, we don't want
to come. We don't want to spend

618
00:44:47.519 --> 00:44:52.000
any more time with you. Now
I'm divorced, so this is a slight

619
00:44:52.239 --> 00:44:54.719
dilemma here. I am teaching programs
on purpose and my two girls are like,

620
00:44:54.760 --> 00:44:58.840
Dad, we don't want to hang
out with you, right, And

621
00:44:59.119 --> 00:45:00.199
you know, in that moment,
and I realized, you know, if

622
00:45:00.199 --> 00:45:04.360
I was going to live my purpose, it wasn't about well my you know,

623
00:45:04.960 --> 00:45:07.480
focusing on my strengths wasn't going to
get me where I needed to go.

624
00:45:08.280 --> 00:45:10.639
Well, I think you say it
really beautifully in the book. If

625
00:45:10.679 --> 00:45:14.239
I'm sure I'll pusher this so you
can you can fix it for me.

626
00:45:14.320 --> 00:45:16.360
But you say that, really,
purpose is the foundation on which we can

627
00:45:16.400 --> 00:45:22.119
then use or work and add leverage
our purpose, our values something like that.

628
00:45:22.239 --> 00:45:28.400
Yes. Yeah, And in some
sense it's that place that you know,

629
00:45:28.599 --> 00:45:31.039
all these other things we can develop. The purpose is the one thing

630
00:45:31.079 --> 00:45:36.639
that is always there. Okay,
I love that. So I think this

631
00:45:36.679 --> 00:45:38.079
is probably be one of our last
questions here, Nick, And this one

632
00:45:38.119 --> 00:45:42.840
is very very very important too.
It's the mastery question. So, once

633
00:45:42.880 --> 00:45:45.480
we have found our purpose, how
do we continue to master it and live

634
00:45:45.559 --> 00:45:49.360
from it across all parts of our
lives. How do we make sure it

635
00:45:49.360 --> 00:45:54.679
doesn't go away? Yeah, and
so I think this is wait. The

636
00:45:54.800 --> 00:46:00.800
challenge about your living your purpose is
that you mostly when you're living in your

637
00:46:00.840 --> 00:46:07.320
purpose, you don't notice it.
It's only when you throw it when you

638
00:46:07.360 --> 00:46:12.239
were not and it starts to really
get to be awfully painful, that you

639
00:46:12.360 --> 00:46:15.559
realize that you're not and you step
back in. So it's a cycle.

640
00:46:15.280 --> 00:46:19.719
Now, when you know what your
purpose is is the cycle takes a lot

641
00:46:19.800 --> 00:46:23.280
less time, and you iterate through
it. And you know, I've had

642
00:46:23.320 --> 00:46:32.559
a number of executives that I've worked
with in leaders where helping them see where

643
00:46:32.559 --> 00:46:37.039
were they leading from purpose and where
were they not and how would they bring

644
00:46:37.079 --> 00:46:42.519
it into that situation was the biggest
transformation in their lives. And one of

645
00:46:42.559 --> 00:46:45.159
the stories I told in the book
was of a guy who was a senior

646
00:46:45.239 --> 00:46:49.760
who ran a business. It was
very successful. He was a high flyer

647
00:46:50.440 --> 00:46:52.000
and he was great at being in
front of a room or one on one,

648
00:46:52.039 --> 00:46:55.599
but when he was managing his team, he would answer the questions before

649
00:46:55.599 --> 00:47:00.440
anybody would even know what the question
was. Wow. And you know what

650
00:47:00.519 --> 00:47:05.480
he realized was that if he was
going to live his purpose, he really

651
00:47:05.519 --> 00:47:13.360
had to bite his tongue and allow
others to really give their gift. And

652
00:47:13.599 --> 00:47:16.400
it was a It was an incredible
insight for him to see how this patterns

653
00:47:16.440 --> 00:47:22.440
fills around the discipline and the rigor
required to learn this process of being this

654
00:47:22.920 --> 00:47:28.039
deeper, fuller, wiser part of
his his purpose. Said to him,

655
00:47:28.440 --> 00:47:35.239
that's great that you but if you
really want to master purpose, here's the

656
00:47:35.440 --> 00:47:38.960
here's the dark place you have to
go through. Wow. Wow, Let's

657
00:47:39.039 --> 00:47:43.760
do the hard stuff that we wouldn't
do otherwise, right, and that is

658
00:47:43.800 --> 00:47:45.760
a beautiful way for us to finish, Nick, I really want to thank

659
00:47:45.800 --> 00:47:49.960
you so much for taking time out
of your crazy, busy schedule to join

660
00:47:50.039 --> 00:47:52.440
us for this conversation. I was
so looking forward to sharing it with my

661
00:47:52.480 --> 00:47:55.679
listeners across the globe. So thank
you for being on Working on Purpose.

662
00:47:57.320 --> 00:48:00.639
Well, it was wonderful being on
this call with you. I just love

663
00:48:00.519 --> 00:48:06.639
your level of energy and what you
bring to this dialogue about purpose. So

664
00:48:06.679 --> 00:48:08.599
at least, thank you so much
for allowing me to participate with you on

665
00:48:08.639 --> 00:48:13.280
this journey. Thank you, Nick. It is a great journey, one

666
00:48:13.360 --> 00:48:15.920
well worth going after. So if
you want to learn more about Nick Craig,

667
00:48:16.039 --> 00:48:20.280
his book Leading from Purpose, or
the work Keenness Team are doing to

668
00:48:20.280 --> 00:48:22.800
help leaders discover and lead from their
purpose, visit their website. It's core

669
00:48:23.079 --> 00:48:29.119
leader dot com Again core leader dot
com. If you missed last week's show,

670
00:48:29.159 --> 00:48:30.599
you can alway catch up your recorded
podcast. We were on the air

671
00:48:30.639 --> 00:48:35.599
with Max Hanson of Why Scouts.
They are a recruiting firm that focuses on

672
00:48:35.679 --> 00:48:39.000
placing executives with purpose. Next week, we'll be on the air with ron

673
00:48:39.000 --> 00:48:44.000
A Zia about talking about her book
Your Hidden Light, A Personal Guide to

674
00:48:44.159 --> 00:48:46.360
creating your Desired Life. See you. Then remember that work at least one

675
00:48:46.400 --> 00:48:54.480
third of our life. So let's
work on purpose. We hope you've enjoyed

676
00:48:54.480 --> 00:48:59.920
this week's program. Be sure to
tune in to Working on Purpose, featuring

677
00:49:00.079 --> 00:49:05.440
your host Alis Cortes, each week
on the Voice America Empowerment Channel. This

678
00:49:05.599 --> 00:49:07.519
week, find your life's purpose at
work.