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The topics and opinions express in the following show are
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solely those of the hosts and their guests, and not
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want Working on Purpose. Now, here's your host, doctor
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Elise Cortes.
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Welcome back to the Working on Purpose program, which has
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been brought to you with passion and pride since February
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of twenty fifteen. Already, thanks for turning in this week.
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Great to have you. I'm your host, doctor Elias Cortes.
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If we have not met before and you don't know me,
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I'm a workforce advisor, organizational psychologist, management consultant, local therapist,
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speaker and author. My team and I at Gusto now
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help companies to unlivenen and fortify their operations by building
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a dynamic, high performance culture, inspirational leadership, and nurturing managers
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activated by meaning and purpose. And you know that inspired
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employees outperform their satisfied peers by a factor of two
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point twenty five to one. In other words, inspiration is
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good for the bottom line. You can learn more about
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how you can work together with us at Gustodashnew dot
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com and my personal site at Leascortes dot com. Before
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we get into today's program, I am thrilled to announce
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that registration has been open for a fabulous, brand new
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conference for women for which I'll service the MC. It's
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called Thriving twenty five and it's jam packed few days
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to incorporating nature and art into your life to raise
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consciousness and much more. Visit thridan twenty five dot com
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books and programs I'll be given to registrants. See you there,
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get in today's program and have something for you very
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very special. We have a dynamic trio from c C Young,
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a senior living and care community. Jennifer Griffin serves as
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the vice president of Community Outreach and Engagement and is
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dedicated to shaping engagement and hospitality across the campus, ensuring
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every resident, family member, and staff individual experience is the
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true spirit of CC Young. Brian Parman is the director
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and Angela Castillo the assistant director of the Point and Pavilion,
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where they direct the vibrant activities and events and direct
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and operate th writing hubs, curating a robust calendar of
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engaging opportunities for both residents and the wider community. Today,
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we'll be talking about the aging demographics in the US
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and how CC Young serves this community. The Spirit is
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Ageless contest for writers and artists. They host each year
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and celebrate some of the winners of past years. We
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four are here on site at CCONG in Dallas, so
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you can experience some of the atmosphere and art created
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by contest participants, some of which is directly behind us. Jennifer,
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Bryan and Angela A hearty welcome to Working on Purpose
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by thank you so great to be here. And this
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all started, ladies and gentlemen, listeners and viewers as we
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were talking about this contest coming up and I'm getting
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to service as a keynote, so we wanted to further
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evangelize what they're doing and help you in on what
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is happening with the aging community. So we'll start there.
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So I was surprised to learn about some of the
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things that I learned from you about the aging population.
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So let's help our listeners and viewers understand the state
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of today's agent population.
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Absolutely well, I'm going to jump in on this one
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alas we are as a country facing a silver SIGNAMI
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many have heard of that. I've got some statistics for you,
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and it's all based on the year twenty thirty so
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by the year twenty thirty, which is right around the corner,
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we will have seventy I know, it's so crazy, it's
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so close. Seventy three point one million adults, or twenty
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one percent of our population will be sixty five or older.
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By twenty thirty, the same year we are going to have,
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the youngest baby boomer will turn sixty five. Like what,
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And in twenty thirty nine, the youngest baby boomer will
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be seventy five years old. So that sort of puts
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it in context a little bit. So of course that's interesting.
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You know, if we relate that to what the size
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of today's population is, what is at three hundred and
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fifty million or something? Is that right now? That's five
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years out for what you were just sharing. But then
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of course we have to ask then, what's contributing to
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this increasing size of the population.
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Well, better healthcare throughout the country. We've got better information
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now on nutrition and lifestyle and stress and all those
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things than we've ever had. So people as a general
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rule are living longer, living hopefully better lives. That's our
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goal is to make sure people live better, longer, and
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anything else you want to add. I mean, it's just
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the evolution of society as a world.
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We're living longer now.
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I mean people used to die at forty.
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Right, yeah, so actually your founder died at what was
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at forty three?
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Yeah, yeah, very young.
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So now let's talk about what kind of challenges does
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you know present themselves as we age.
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Sure, I think there's a lot of stigma or people
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around what senior living looks like. I mean, many of
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them have a perception of it being very lonely or
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maybe kind of a sad time in life, and I
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have found that to be completely the opposite. I'm about
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to celebrate my tenth year here at cc YOUNG and
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you know, truly this is a place where you come
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to live, and a lot of people when I've talked
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with them, especially when I first got here, shared that
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they were really sad that they hadn't done it sooner.
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You know that they really had very sooner to have
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like less stress, but to have all the different choices
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of the activities the community, the opportunity to find purpose
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and to be able to have the safe space to
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play again, that's something that you have to learn again,
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I mean, to be.
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Like a child.
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I mean, well, as a general statement, the industry itself
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has changed a ton since the beginning of time. I
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mean starting in the early twenty early two thousands, there
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was a big move from just standard old traditional nursing
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home care to person centered care. And everything we do
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here is directed around what people's interests and passions are.
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Sounds good, safe me and seat I'm right now one
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point two miles away, wouldn't be hard to move in. Well.
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The other thing that we talked about along those lines
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that I'm terribly interested in helping you do, is you
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are interested in changing the way people relate to aging.
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And I was perceived by people inside and outside of
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the community. So if you can juxtapose you how it's
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generally talked about and perceived today and where you're trying
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to get it to.
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Oh, this is a big one.
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Who wants to jump in, well, I mean Colin Milner,
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it's wellness.
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Yeah, yeah, Colin Milner is the founder and the president
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of the International Council and Active Aging and Jen if
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you want.
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To well, went to that conference a couple of years
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ago and I came back with my head exploding, actually
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because it was it's something you hear all the time,
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and I guess I will say that I was stuck
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in the paradigm of wellness is fitness, and it's really
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not just that that's a component of it. So I
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came back and looked at what we're already doing here
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on our campus and thought, my gosh, we're doing so
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much already, especially these two in this building. Is what
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it's dedicated to. We just need to change our life
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lguaging around it. We need to change the way we
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talk about wellness.
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Yeah.
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Well, and one of the things is a lot of
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people still think about senior communities and seniors in general
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as oh, they just they play bingo, they sit around,
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they don't they don't get out. But with the population shifting,
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they're staying. They worked longer, they want to stay active longer,
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they want to learn new things. And that's what we
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try to do here is present them with opportunities to
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learn new things, new technology, take art classes, writing classes,
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we have an acting group that puts on place all
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kinds of things that that's not what people think about
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when they think about the senior community and what they
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can accomplish.
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Superjecative well, as you think about some of the celebrities
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that are out there share and you know, but like, uh,
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you know that there have been Martha Stuart living on
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this on the cover of Sports Cemetery magazine and other
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you know, other images haven't just been about the young
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the young person. And I think that people have woken
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up to the fact that, you know, this demographic has
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a lot of time and they have money to.
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Spend and people are marketing to them.
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I mean, the folks here are definitely prolific in Amazon
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as am I It wasn't until I started because of
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this one, but like the boxes are coming in every
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day and they are making it happen so funny.
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I think that's wonderful. I love that Barbanca. In fact,
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you know why did we call this episode. It's related
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to crescendo Live life and crescendo your best years are
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ahead of you, which is something I want to credit
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to Cynthia Holler Covey who was on my podcast a
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couple of years ago, and that's part of the title
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of her book.
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But I love it for what we're doing here at
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title right, I love that title. So let's just briefly
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introduce CCNG to our listeners and viewers so they have
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an idea of the kind of what you do here.
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And we don't have time to go into a lot
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of history and such, but just introduce institution.
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I'd be happy to We are a faith based organization
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and nonprofit faith based. We're one hundred and three years old,
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driven part of East Dallas since the early early sixties,
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so we're rooted here. We are what they call a CCRC,
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a continuing care retirement community, and we've been known all
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this time for our stellar care. Our campus is catching
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up to the level of the care we provide. And
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let me define a CCRC. I went a little too
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fast over that, as CCRC is a continuing care retirement community,
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and that means we have several different level of care,
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starting from independent living, assisted living, memory support, skilled nursing,
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short term rehab, all the weight of end of life care.
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And we do that not only for our residents here
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on campus, but also out in the community.
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Okay, that helps tremendously. And I know you have more
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than five hundred residents here, right, and so a lot
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of people is to take care and keep track.
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Of we do.
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In addition to those five hundred residents, we have more
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than one hundred and fifty non resident members, members from
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the local community to engage in the programming and the
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events and the contests and all the things that happen
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here every day.
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That's wonderful vibrancy. So as we as I've gotten to
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know you better and I've considered you know, I'm a
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single person and I can well imagine myself in your community,
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and yet we know that many people don't consider joining
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a community like this. So now it makes sense, I think,
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to contrast the experience of people who live in a
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community like yours versus those who choose to live separately
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or independently. What's the difference.
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Sure, well, you know, a lot of people focus on
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the care that's provided in a place like this, and
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it is a huge part of what happens. And oftentimes
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it's either the person or the loved one with that
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person that needs care, and that might be why they
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make that entry. But as we move into this time period,
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a lot of the focuses shift from being a care
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community that provides some wellness to being a wellness community
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that provides care. And as Jen said earlier, wellness is
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everything from the aesthetic of the environment and that you're
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in to you know, the physical activities that you would think,
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but it's also you know, vocational.
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And other community and sense of belonging yes.
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Yes, and emotional meeting emotional needs and all of those things.
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And so it's just it's a different vibe, and I