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The topics and opinions express in the following show are
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solely those of the hosts and their guests and not
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those of W FOURCY Radio. It's employees are affiliates. We
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Radio or its employees are affiliates. Any questions or comments
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want Working on Purpose. Now, here's your host, doctor
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Elise Cortez.
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Welcome back to the Working on Purpose program, which has
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been brought to you with passionate and pride since February
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of twenty fifteen. Thanks to tonading in this week. Great
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to have you. I'm your host, doctor Elise Cortes. If
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we have not met before and you don't know me,
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I'm an orkforce advisor, organizational psychologist, management consultant, local therapist,
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a speaker and author. My team and I at GUSTA
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now help companies to enliven and fortify their operations by
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building a dynamic high performance culture, inspirational leadership, and nurturing
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managers activated by meaning and purpose. And did you know
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that inspired employees have outperform their satisfied peers by a
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factor of two point twenty five to one. In other words,
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inspiration is good for the bottom line. You can learn
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more about us and how we can work together at
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Gusto dshnow dot com or my personal site at Leascortes
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dot com. Getting into today's program we have with us
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today Brian Cunningham, who has navigated a journey from a
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hospital parking lot attendant to CEO. He has studied the
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leadership followership dynamic at every level within a complex organization,
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and as a lifelong student of leadership and an explorer
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of numerous approaches to expanding our awareness. Brian has sought
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to uncover the larger possibilities of service as a leader,
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and most importantly, how to then integrate these discoveries into
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the day to day practice of leading in our increasing complexity.
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As an outcome of his years of real world experience,
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Brian has written three groundbreaking books that illuminate the keys
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to our natural progression into the highest levels of leadership service.
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We'll be talking to you about his latest book, Leadership
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The Universal Principles, and today we'll discuss the two universal
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principles that are foundational to our growth in leadership, end
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in life, and then touch on the ten levels of
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leadership he's discovered that are able to us to create
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our own unique path of leadership mastery. He joined today
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from Omaha, Nebraska. Brian, A hearty welcome to Working on Purpose.
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So good to see you. At least thank you here.
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As I said to you in our exchange, I am
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so wildly impressed with what you have done. Brian. You know,
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as you said before, I do read a lot of
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books cover to cover for this ten year podcast, and
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I have learned a lot about the perspectives as a
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result of that. But I will tell you that what
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you put in this book, Leadership the Universal Principles is
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so deep and dense yet accessible. I'm really impressed.
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Thank you so much. I mean so much coming from you.
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Thank you, Brian.
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Well, you know, you and I talked about this when
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we had our first conversation, but we have to really
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kind of start with this really titillating idea that you know,
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your own journey starts from being a parking a lot
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attended and somehow you found your way to the CEO
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of status for quite a few years. What happened.
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Yeah, So, you know, just like everybody else, you start
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out you're young and a little bit confused in life.
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But even at a young age, coming on my teens,
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I had this sort of yearning to discover purpose and
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meaning in life, and that was sort of the driver
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of everything that I was thinking and doing. And you know,
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I just sort of tripped into a job. My brother
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got me a job at this large hospital in Philadelphia,
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Thomas Jefferson University Hospital, and my first job there I
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was a parking lot attendant and I can still park
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very well to this day, by the way, But what
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I discovered in that job in healthcare working in this
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large hospital, even though I was not even in the
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hospital that something was different in healthcare. The people that
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would come, the customers, so to speak, visitors, families, something
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was different. They were either coming there because they had
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a loved one, you know, who has had some trauma
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or illness, or a birth or a death. You know,
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the whole environment is infused by a different level of
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emotion of energy. And even in my young, confused self,
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I was picking up on this, like something's different. Later on,
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you know, I did pretty good as a parking lot attendant.
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I got my big promotion as an elevator operator, and
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then as a transport aid, wheeling patients around this massive hospital.
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You know, so many years as a transportologist, and then
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went back to school. I became a nuclear medicine technologist,
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but later went back as an occupational therapist. And along
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these years, I just want to emphasize everything I was
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seeing and learning was informed by this sort of yearning
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for meeting and purpose. And so I was reading, since
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you know, my late teens, about different indigenous cultures and
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the wisdom that they provide, and Eastern traditions and all
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these things. While I was trying to figure this out
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through the lens of being partner a lot of tendent transportologists,
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all these things, and so the growth was happening simultaneously.
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I was watching the leadership followership dynamic as I went
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along and questioning things going to school as an occupational therapist,
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you know, serendipitously right, Occupational things therapy has its foundations
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in meaning and purpose. They define occupations as meaningful activities,
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meaningful daily activities came out of the work with rehabilitating
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veterans in World War One and getting people back to
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doing doing occupations meaningful activity and so this was one
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of the parallels to the work that you're doing. And
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how you know, we have this connection so many years
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as an occupational therapist, right, and but you get still
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pulled along by life. You know, the intent of life
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is always moving towards greater complexity, greater opportunities to serve,
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and I connected with that. At some point I got
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an opportunity to move into hospital operations. Had moved out
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to the southwest up to New Mexico area and got
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into hospital operations and formal leadership positions and got really
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more clear about my purpose, which was to serve a
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lease right, that that simple thing that of us finally
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come to It took me too long to figure it out,
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but once I connected with it, you know, it was
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off to the races. And got inspired by our CEO
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at the time, John Rossfeld. He told me that in
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my job, I get to serve a lot of people.
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So I said, oh, then I want your job, and
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he said, okay, I'll help you.
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Right.
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So of course it's back to school again, all those things.
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And finally, after maybe you know, about thirty five years
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since I was doing parking lot attendant, I got the
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opportunity to serve as a hospital CEO in New Mexico
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and got the opportunity to, you know, now sort of
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deliver on all the things, all the reading, all the studies,
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all the school, all of the commitment to purpose, all
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of the real work. You know, I love the way
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you talk about it in your latest book. You still
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got to do your work. And so all that work,
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the being and doing of leadership and life came into
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play and we were fortunately with a great team able
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to move through some incredible challenges. Later, I got an
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opportunity to serve as a hospital CEO at a hospital
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in Hawaii, which I did for the last seven ish years,
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and again really incredible challenges but met by an incredible
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team of humans and were able to do some great
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things and ultimately resulted in the acquisition, the planned acquisition
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of that hospital by the largest hospital system in Hawaii,
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and that sort of brings us up to through just
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about the moment. So yeah, it was first sort of
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this synchronicity, right, getting pulled into this job and somewhat
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informed by my commitment to service, meaning and purpose and
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just keep moving forward. That's kind of how it goes.
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Well. It's celebration for that for sure. As you know,
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I as an organizational psychologist, as a workforce advisor, I
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believe in the power of work, and you're a walking
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testament to that.
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Right.
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That's why I chose to be in this field, because
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I believe in the wonder and the power and the
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nobility of work. And speaking of that, one of the
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things I thought we would be remissive we didn't talk
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about this on this show. Is one of our conversations.
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You told me about at least one of the major
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transformations that you got to help steward in a company
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that you led, and I think that's worth talking about,
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just if we can't just sort of touch on it
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so that people can kind of understand, you know, we're
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not just talking about stuff that you've researched and such.
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You've lived this, and you know the power of this
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being able to transform an organization. Which one do you
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want to talk about?
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You know, we can go to my last organization in
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why a hospital is extreme challenges, close to bankruptcy, a
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lot of infrastructure problems, But what they did have is
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a bunch of incredible committed people and healthcare that that
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starts from the you know, the environmental services people all
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the way up to nurses and physicians and of course
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the board in the community that supports all this. So,
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as you know, it takes a team to do anything
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in this complexity. And I was fortunate enough to be
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invited into that situation to help to serve to create
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an opportunity for us to create a sustainable pathway. And
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our only pathway was an acquisition by a larger organization,
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which proved to be quite challenging. When you're a struggling
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organization close to bankruptcy with lots of you know, capital
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infrastructure issues, very challenging but through the engagement with everybody
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on the team and through this larger organization after seven years,
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it took us right. COVID happened in the middle of
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all that and all those challenges, but it was through
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applying right this apply to whereeness, which we're going to
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talk about. It's nothing, nothing special that you do. It's
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how you do it and how you engage with everyone.
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It's not about some secret you know, tool or plan.
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You know, we got to do this or we got
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to do that. The plans are created through engagement with
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everybody involved. The plans kind of emerge to you over time,
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and through you know, practices and expanded awareness honed in
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the workplace itself, we're able to see these sort of
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subtle opportunities present themselves to us over time, and then
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we're able to step into them and engage with these
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opportunities and engage the people that is required to move
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these things forward. So it's a little bit you know,
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difficult to articulate because it was no secret, no special
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I'm not smarter, better, faster, quicker than anyone. It's this
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this lifelong commitment, this lifelong commitment to service and commitment
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to expanding awareness and working with the subtleties of the
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workplace beautiful.
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And I think as we go on here, as we
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talk about the concepts in your book, and then of
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course the levels leadership, some of the stuff will kind
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of get fleshed a little bit further as well. But
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I do want to start by in terms of the
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conceptual aspect of your book. The first universal principle of
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two is it all starts with awareness. So help us
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understand just a bit more, because you've written a big,
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very hefty book about this, help us understand just you know,
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concisely what do you mean by that?
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Sure, you know, as we're all attempting to simplify this
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complexity that we work in. What became clear to me
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over time is there is a couple universal principles that
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we can sort of anchor ourselves to. In the first one, right,
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that all starts and ends with our awareness period. Right,
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we know this Modern physics tells us this our own
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personal experience. Without awareness, there can be no sort of
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understanding of the stimuli that's coming in. So it all
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starts for awareness. Seems simple, but there's a lot of
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depth to it, a lot of breath and depth. So
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over time. After reading about awareness for quite literally thirty years,
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I still was not clear functionally what it was how
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to use it. So that became sort of my quest
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and my practice. I sat with awareness, staring at awareness.
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What is it? How does it work? What are the
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levers of it? And what emerged over time is really
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sort of some simple concepts, and that is our awareness
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is made up, represents our perceptual abilities as a human,
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our individuated awareness, and the levers of our awareness are
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our attention, our focus, and our intent. Our attention could
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be likened to a video camera right that we can
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point in any direction and hold, and when we exercise
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this over time, we are not pulled away. Our attentions