Growing Your Business Through a MasterMind Group

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host, Elise Cortes. In our

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program, we provide guidance and inspiration
from those people who have found deeper meaning

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and personal connection to their work life. It's beyond nine to five. It's

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working on Purpose. Now Here is
your host, Elise Cortes. I'm your

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host, Alise Cortes, joining you
live from Dallas, Texas, which is

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home base for me. This program
is all about helping people more meaningfully and

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productively connect with their work and equipping
leaders to cultivate meaning and purpose in the

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workplace, to listen passion inspired contribution, innovation, and persevering performance. So

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I seek out and bring on guests
to a particular perspective, experience, or

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expertise that I think contributes to or
expands this conversation. And as a management

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consultant and social scientist, I draw
on a median work and identity research I've

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been doing over the last fifteen years, as well as from my experience consulting,

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speaking and developing workforces across the globe. I hope you caught the show.

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Last week we were live on air
with Danny Barton, who is a

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Deputy Chief of Police here in Koppel, Texas. We've talked about his experience

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serving on the police force, his
perspective on what works well and what needs

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to be addressed to make the police
force serve communities better, and the work

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he is doing to champion a new
way forward for police force by helping department

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members to become more self aware,
develop empathy and emotional intelligence. The man

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is championing a movement and I'm was
glad to cross paths with him and be

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inspired by him and give him the
mic to help him spread the word about

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his cause. He's up to some
really great work with us. This week

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is Ronan Leonard, who is the
founder of Accountability and teaches NICHE business owners

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and subject matter experts how to leverage
their intellectual property into additional revenue models and

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increase their industry profile, all through
the innovative concept of virtual masterminds. He

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loves seeing the benefits that mastermind groups
have on both instructors and participants. That

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has helped hundreds of business owners increase
confidence and authority within their expertise. He

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joined US Live today from Melbourne,
Australia. Ronan, welcome to Working on

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Purpose. Thanks for having me,
Alis looking forward to oat chat. I

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am too, And just a couple
of things to orient our listeners. I

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like to be able to say a
bit about how I find my guest,

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and you and I somehow connected on
LinkedIn and then I think actually Twitter first

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and just started a conversation. And
when I looked at what you were up

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to, I thought, you know, you're somebody who could really contribute to

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this conversation. So thank you for
saying yes, oh, thanks for having

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me on the show. I do
like to spread this message, so I'm

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always happy to get the word out
there and help people in some way.

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So great and one of the things
I so appreciate about getting to host this

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show is that we do enjoy a
global listenership and we get to have guests

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from all over the globe like you, and so for our listeners to understand

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it's here in Dallas, Texas.
It's five o'clock PM on Tuesday, October

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thirtieth, and it's Wednesday morning,
October thirty first at nine am. For

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Ronan, I just love that I
think, which is so cool that we

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can connect from ass across the globe
like this. So thanks for starting our

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morning, your morning with us.
Get it right, Yeah, I get

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it right, darn it all right? So I want to start with one

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thing that I really gravitated to when
we first spoke about what we wanted to

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talk about, and it's so smacks
in my world of what I'm up to.

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You're a big fan of Simon Senex, why, and so I want

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to get to have you talk about
that. But I want to have you

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share why you think his formula is
so attractive to you and why you frequently

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share it with the audience. Let's
start there. Sure, interesting enough,

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I was just reading a post yesterday
saying that the formula is BS and it's

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rubbish. Look, everyone's entitled their
opinion. But for me, for most

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people, it's not about money.
Sure, it's a way of keeping school.

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We've fed this lie that we all
want to make lots and lots of

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money. But you talk to ninety
nine percent of business owners and then really,

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because they're passionate about what they do, they like solving problems, they

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like helping people, they want to
see an outcome, and money is just

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a way of keeping score. So
without that deep rooted why, you can

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easily be distracted and chase a deal
that isn't good for you, isn't good

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for the environment, isn't what you
really truly believe in, and you can

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easily sort of sway off the path. So I like to think of the

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Simon Cnic why. It's just getting
back to your core value of why you

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turn up each day, why you
put the later hours in, why you

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do extra workout above and beyond for
your clients and learning, and it ties

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into the why. In my personal
opinion, that's the core reason that you

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do what you do. And I
think that is so brilliant. Ronand and

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I can tell you that for me, the reason I went off to do

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the work that I'm doing from my
vantage point is because I wanted to create

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the overall life that I was proud
to live and that I would be proud

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of the person who was in that
life. And the only way to do

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that for me was to go off
and really follow my purpose. And that's

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really to help people more awaken to
their own passion and purpose in this life,

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in this world. So and it's
to me, it's well worth living

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in what I've had to do to
get there, So I really appreciate that.

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Yeah, thank you. Look,
there's definitely this trend at the moment

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to talk about following your passion.
That's great up to a certain point.

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But if you're not particularly you maight'
passionate something even particularly good at it.

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So it's a little bit about the
ven diagram. You do need that sort

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of sweet spot where yes, it
ties into your passion, your capabilities,

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and your purpose and effectively often that
that Why is that little sweet spot right

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in the middle of all of those
three where it all comes together and that's

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where the magic happens. Yes,
yes, yes, yes, And so

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you know you've sort of already said
this before, but one of the things

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that you really point out that I
really gravitated to, and I want to

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really bring it home for our listeners
is you talk about in creating your business,

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why when you get to that place
and you're aiming there, that it's

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important to focus on contribution and impact. And you were seeing that a bit

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before, but maybe it's helpful to
hear about accountabilities your companies Why. Yeah,

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my company why is all based around
trying to sort of globally connect people

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and create more of a community than
working in isolation. I've seen a lot

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of small entrepreneurs, more business owners. They all start with this dream of

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having this amazing life, of this
amazing business, and we're fed by the

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media that there is this person working
away on their own in isolation. They

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come up with all these amazing businesses
and you know, started from their garage.

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But the reality is they've all had
help along the way, and you

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almost need to let go of your
ego and say that the only way I

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can really grow this and really challenge
myself and move forward is by connecting to

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other people and finding what I don't
know and become that learning all not knowing

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all. So I do like to
tie into that community base of connecting with

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people, just like we've connected and
now we're sharing our ideas. I think

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what you I read on I think
your website maybe was you have a statement

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that says accountability is why is challenge
inspire and support entrepreneurs, Which is your

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contribution in order to create a global
community or of accountability your impact. I

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just think that is so crisp and
that can really help our listeners start to

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think about how might they craft their
own focus, their own contribution and impact

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Steve, and I think that's gorgeous. Yeah, well, if you've got

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some show notes, I'm happy to
share that that whole formula because I went

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to Science Sink Workshop and they break
down the formula to sort of help you

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think about what is the bigger picture
than just a slogan on a BMG or

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on a T shirt, something that
really helps you to connect to that.

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So again, happy to share that
with your audience. Okay, well,

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let's hold that in case we have
some extra time or so a few of

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the things I definitely want to get
out of you as well. Just put

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that as a note that if we
have time on the end, let's hit

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that. So I want to give
you a chance and maybe we can talk

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about this a little bit later if
you think it makes sense. But I

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do want to give you the chance
to be able to help you explain to

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us how it is that you achieve
your contribution and impact. Is it through

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masterminds or something else? I believe
it. For me, it is passing

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on what I know and what other
people know and creating that learning environment where

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people become unstuck learn something that they
can carry forward forever. It's almost that

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teacher man to fish and new feeding
for life, that excitement of seeing someone

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understand some learning. And it doesn't
even have to come from me. I've

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been in masterminds where someone else has
come up with the best idea. So

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again, it's not my ego,
it's not about me. It's about other

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people finding tapping more into their purpose, more into their accountability, more into

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what their genius zone is, and
finding ways to improve and to grow and

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to again sort of share that on
and nurture others as they do that as

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well. Okay, I want to
talk more about that in another sevement when

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we have a full space to be
able to handle that. So I want

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to step back for just a second. Then, you know, here,

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we are both career professionals who've been
at work for many, many years,

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and you've had many other things you've
done in life and experiences that have contributed

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to your being and your lens and
how you see things. And I think

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one of the most interesting things about
you, in addition to the work that

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you're doing today, is the fact
that you actually survived a cruise ship thinking

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when you were very young. Not
only did you survive, but you helped

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others get away, So I know
in our conversation we talked a bit about

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some of the key lessons that you
got from that. But will you tell

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us the story what happened and what
did you learn from the experience. Sure.

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So my dream job was work on
cruise ships, and I was fortunate

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enough to get that job at just
twenty three. But within six weeks we

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were off the coast of the wildcast
to South Africa. And they don't call

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it the Wild Coast for nothing.
The two oceans meet. We're in the

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middle of winter, totally the wrong
time to be cruising there, and all

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of a sudden, the ship started
sinking. And I worked in the gift

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shop at the time, one of
the lowest paid people on the ship,

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and I didn't really know the ship
was sinking. They didn't do the standard

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procedures of the seven short, one
long, all the stuff that I learned

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later when I continue to work on
ships. So we were told through word

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of mouth that something had happened and
there was a problem. And then as

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we were loading the first lot of
women and children into one of the first

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lifeboats on the one hands on the
one side. On the other side,

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all this senior officers left staff,
captain, chief engineer, chief radio officer,

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not a single passenger, and they
all dis abandoned us. So we

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were left to try and organize people
into lifeboats and co ordinate some kind of

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rescue in this huge sort of storm. And I'm talking one hundred mile hour

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winds, sixty foot swells. It
was. It was, you know,

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almost biblical at the time it was. It was, it was pretty amazing.

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But I didn't panic, and I
just helped people, and it just

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should have jumped in and so it
was. It was a very defining moment

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in my life. But for years
I just told the funny stories that happened

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at the time. All the great
anecdotes are at parties and everything. But

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it gave me this core lesson to
question authority throughout my life. It has

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to be earned trust. And also
you don't automatically defer someone just because they've

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got stripes on their shoulder or they've
got a fancy title. And because the

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captain left early and abandoned us.
Was that was my sort of core life

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learning that, Okay, well,
let's sort of question people. Let's not

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automatically assume that they have the answers
or they are the person that you should

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be immediately deferring to and being subversive
too. So that was that was a

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very good lesson to learn because because
I survived, and because everyone survived no

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thanks to the officers and crew,
I was able to tell a lot of

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the funny jokes that happened at the
time, and I said, you know,

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Treaty, it's almost for a while, I actually just thought it was

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just something happened, you know,
because I went to anybody, that is

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a remarkable story ron And for a
couple of reasons. One, what does

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it say. This is another thing
that I would take from that just listening

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to it is just because somebody is
in a leadership role does not make them

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a leader. Boy. That's one
thing that really strikes me from your story.

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And two, you exemplified leadership in
the way here You are the least

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paid guy in the whole on the
whole boat, and yet it seemed just

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to come naturally to you, and
you don't seem to have here's the amazing

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thing. You don't seem to have
any misgivings or hardships about this whole experience,

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and you continued working in the industry
for several months three years afterwards.

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Yeah, I don't know whether that
was naivete. It was my age,

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just twenty three. I'm not quite
sure what it was, but yeah,

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people said, I, you know, I never would have cruised again or

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have you. And the funny thing
is that my now wife, this was

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probably about six seven years later,
she joined a ship that we were going

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to be our last ship before we
quit. She joined the ship by six

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weeks before me, and she said, I saw this safety video. She

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called me from San Diego before I
joined the ship. I saw the safety

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video and there was this guy just
like you, and they would tell us

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not what to do when they gave
demonstration. I said, yeah, that

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was me. And we've been together
about nine months or so, and I

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hadn't even told her the story,
and I hadn't even told her that they

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used this safety video as a ship
I was on as what not to do.

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So so yeah, it was almost
like water off a duck's back.

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So yes, I guess I'm I
built a little bit different to some people

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in the fact that it really was
it was a good learning curve. But

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again, you know, it's not
something that defined me in a negative way.

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Well, I'm curious you can say
for us that you said that you

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learned to question authority. So how
does that show up in your life?

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For your work now, it's always
been a question of when somebody says something,

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I've often had the idea of okay, well that doesn't sound right,

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but actually speaking up, I've done
that lot. I've worked for several companies

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afterwards. I worked for for a
cruise lines, you know, for no

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almost nine years, and then management
would say they would try to add something,

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and I would actually and I actually
don't think that's right. So I

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was one of the few people would
stand up. Everyone else would be thinking

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it, but I became one of
the people that more often than not would

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would sell them say actually I don't
agree with that, tell me why,

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and then their arguments often fell by
the wayside. So I've tried to always

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use that. I mean. Tony
Robbins says that the quality of your life

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is based on the quality of your
questions, and so questioning people is a

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really good habit to come into because
you want to question your own assumptions as

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well. I know as a small
business own and I've been guilty of it

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myself. Is that we don't often
question even our own ideas and assumptions.

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So I think the more you can
question and say, is this really true?

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What makes that so? What backs
that up? I think you lead

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a much better life if you're able
to question lots of things. I think

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that's brilliant run in and that probably
is the worth the price of their mission

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right there. I want to just
I just want to say two things to

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our listeners to bring that point home. One is, for those of you

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who work inside an organization, your
ability to push back on leadership and say,

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wait a minute, hold on,
help me understand why this is a

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good idea and this is the right
direction for us is critical for your own

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career success and helping that organization move
forward. So often the yes sirs and

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everybody's nodding what the boss says just
really derails things. And then the other

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thing I wanted to say too is
for those individual business owners, as you

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said before running who if they're not
asking hold on questions about this, they're

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probably not going to develop themselves or
their product or services as well as they

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could. So I just think that
was a brilliant point any response to those

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things. Oh, thank you,
it's it's it's something that I've learned of

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you know, the hard way.
I've made a lot of mistakes myself.

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I don't have it all figured out. I'm always time to question what I

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don't know. And there's a great
phrase is that we all see all the

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time that the secret to this secret
to that there are no secrets. There's

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just stuff you don't know. When
you boil down to it. It just

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sounds six to you, just sounds
six of you when you put it up

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as a secret to your marketing.
So yeah, we just don't know.

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We don't know. So you have
two options. You can you can remain

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ignorant, or you can say,
actually, look, I can't learn it

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all in this short life that I
have. Let me connect to other people

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that know stuff that I don't that
can help me, that can we can

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share ound ideas. And that's the
true idea of a mastermind. Oh sorry,

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go ahead, run in is when
two or more people come together,

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you come out with a better outcome
than the two people combined. It just

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creates that sort of synergy. Mm
hmm. Well, and that is a

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perfect way to tease us for before
we go into our break, here as

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to what's coming after, So let's
grab that first break. I'm your host,

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Alis Cortez. We've ben the air
with Ronan Leonard, aka the mastermind

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Guy and founder of Accountability. He
teaches niche business owners and subject matter experts

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how to leverage their intellectual property into
additional revenue models and increase their industry profile,

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all through the innovative concept of virtual
masterminds. He joined us today from

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Melbourne, Australia. We've been talking
a bit about his own experiences of why

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he does the work that he does. After the break, we're going to

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get into the content of those masterminds
and why they work so well. Stay

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with us, We'll be right back. Alice Cortez is a speaker and engagement

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and development catalyst. She designs and
delivers professional development, leadership and engagement workshops

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and can bring her expertise to your
organization. She will help ignite meaningful development

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within your workforce that will increase employee
engagement, performance and retention. To learn

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more or to invite Elise to speak
to your organization, please visit her at

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00:17:59.640 --> 00:18:03.839
w DAS dot Elise Coortes dot com. She would welcome the opportunity to help

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get your employees working on purpose.
This is working on Purpose with Elise Cortes.

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To reach our program today, send
an email to a lease Alise at

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Alisecortes dot com. Now back to
working on Purpose if you're just joining us,

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My guest is Ronan Leonard, who
is the founder of Accountability and teaches

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niche business owners and subject matter experts
how to leverage their intellectual property into additional

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revenue models and increase their industry profile, all through the innovative concept of virtual

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masterminds. You love seeing the benefits
of mastermind groups have on both the instructors

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and participants and has helped hundreds of
business owners increase confidence and authority within their

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expertise. I'm your host, Elise
Cortes. So before we get into that

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content of Masterminds, run and one
of the things that we talked about on

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Viasky before we got on the air
here is you said that it was important

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for you to do something in the
way of a business that wasn't just all

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about making money. And so you
looked at your values and you realized you

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wanted to help people, You wanted
to have an impact say more about that.

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Well, effectively, I had a
previous events business which i'd run for

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run about twelve thirteen years, and
I'd taken as far as I could go,

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and I didn't see me doing it
for the next ten fifteen years.

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So I looked around at what I'm
good at, and I actually spent close

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to about eighteen months while I still
had this business really sort of diving into

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more about me. So, as
you said, I looked at my values.

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I went back to the cruise ship
story. I looked at sort of

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life patterns, but I also did
a little bit of a bit of soul

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search in and a little bit of
self awareness. I emailed people. This

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was a trick from a business coach
who I actually emailed people and said why

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are you my friend? And I
got some fascinating insights int that, and

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I just I really just took the
time because, as I said, I

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didn't want to run a business just
to make money. There's nothing wrong with

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money, you know, absolutely another
one with it. It's it's a great

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tools, green and abeler. But
for me to sort of just make money

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for the sake of it just didn't
fill my boat and didn't give me any

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kind of excitement whatsoever. And obviously
I'm fortunate enough that living in the type

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of countries where there are multiple opportunities, you can almost do anything you want

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if you set your mind to it. So I've got the I'm fortunate enough

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to say, Okay, I don't
need to make money just to put food

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on the table. I want to
do something that has bit more of an

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impact of that. And I don't
like to use word legacy or anything like

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that, but I do like to
do something that I feel at the end

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of the day, I've made a
difference. I've done something I'm proud of

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as opposed to just working for the
sake of it. So it's for me,

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it was quite important to look for
something that tied into that. Otherwise

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I figured, you know almost what
the point, Well, here's what's great

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about what you're saying here. It
so maps over to MySpace in the world

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of purpose. And so I just
came back from attending the Purpose Conference in

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Phoenix, Arizona that was hosted by
the company Imperative, which is owned by

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Aaron Hurst. And he wrote a
book called The Purpose Economy, and in

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that book he talks about his view
of purposes. It includes that you're doing

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something that serves another somebody else,
a larger audience. In the process of

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doing so, you're personally growing yourself
and you're also creating a community. So

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to me, that's what you just
talked about, would you agree. Yeah.

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Effectively, when you boil business down
to this simple equation, all it

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really is is helping someone at a
price they're willing to pay. And that's

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the most part. Whether you're buying
some nice shoes, whether you're a consultant

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and you give someone an outcome,
whether you're an advertiser and somebody buys advertising

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space, and it's in its core
fundamental business is really about helping somebody at

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a price they can that they're willing
to pay. That's the simple sort of

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definition of it. But yes,
if you can tie it into something deeper

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than that and more meaning and more
purpose, then that's the way we're moving.

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Most millennials do want to work for
a company that has something more than

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just dollars and cents, that has
some kind of impact. So yeah,

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it's more people are sort of self
actualizing, looking at their intrinsic values and

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saying I want to work for a
company that is doing something other than just

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looking at their bottom line. And
to further stress the import of why that

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company should pay attention to that is
when you consider that by twenty thirty,

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I think it is that fifty percent
of the workforce will be comprised in millennials.

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They're going to be driving that bus. They're going to be expecting more

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more from work than just a paycheck, and so I think it's really important

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to inculcate this kind of thinking into
how we work, how we create environments,

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how we create cultures, how we
leave, how we live. Yeah,

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there's a whole movement of B Corp. Effectively, to me, the

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current PTY Limited company or whoever you
want, the structured is broken. It's

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from Alboust three hundred years ago when
Queen Elizabeth decided prior to that, if

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you started a business and it folded, you went to debtors prison. So

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that the original company structure was a
great idea to ensure that we could expand

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quicker. But it's been morphed now
into it just becomes the bottom line.

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It doesn't matter about people, it
doesn't matter about the environment, doesn't matter

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about your customers or even employees.
When they use the excuse of it's just

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about my only obligation is to provide
money to the shareholders or a profit the

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detrimental everything else. Then it's clearly
a model that no longer serves us.

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Completely agree. You use an acronym
that I don't recognize PTL. Was it

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our PTR proprietor limited company? I
think you have them as LLC's Okay,

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gotcha, LLC's yes, that I
recognize, Okay, yeah, but effectively

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an intellectual concept around the fact that
there is this company and it's nothing more

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than an idea and a concept.
But the idea that is that their only

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remit is to make money, is
to turn a profit at the expense of

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everything else. Well, you know, I completely stand Obviously I don't stand

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for that. Let's let's put it
that way rather than get into it.

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So, well, since we're talking
about taking a stand, you've you've taken

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a stand. You had a very
successful business in events before you got into

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working with masterminds. So how did
you get into this business? Well?

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I got into this quite sort of
late in life, in my mid forties.

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I went to my very first mastermind, and this light bulb moment came

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to me because prior to that I'd
worked with some staff, but as the

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only sort of voice in the room, and the only sounding board really was

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my wife. I'd come home and
she works in corporate and she's a smart

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cookie, but she got pretty tired
of me coming home and going this went

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wrong or I don't know about this
or what about that? And you know,

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she's not a business person, she
works in an organization. So the

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very first time I was a mastermid, I thought, Wow, there's this

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community of people that can I can
I can talk about my business problems,

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my fears, my doubts, my
frustrations, my goals in a way in

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a safe environment where they have the
same problems, they have the same fears,

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doubts and worries as me, but
also that they're they're there to support

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me and help me. And for
me, that was that was revolutionary that

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I never had it before. So
it was just I'd say, Okay,

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I need to know more about this, and I went down this huge rabbit

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hole of okay, well this is
the space that I want to be in

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and it ties into that impact contribution
purpose, my why. And again I

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didn't just jump into this, So
I spend that eighteen months agoing. Okay,

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I really believe in this concept,
absolutely love it. How can I

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work in this space? Well,
what's brilliant about it from my vantage point

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is that when you look at the
whole concept of masterminds and you bring people

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together that yes, they share common
problems, have been through common things at

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different stages of their lives and their
businesses. They also bring a certain expertise,

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whether maybe they're really grad at operations
or really great at financing or really

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grade at HR or whatever. And
then bringing those different perspectives and lenses to

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the foe I think is incredibly useful. But you know, being a business

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owner and I am too, can
be pretty lonely, and certainly having somebody

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else to bounce things off, not
just friends or spouses or whatever, can

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be incredibly useful. Yeah, it
can get incredibly lonely. You know.

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I always used to say a small
business, your highs a high and your

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lows are lower than the working in
a job. But absolutely to be the

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person that is responsible for staff and
revenue, for all of those things,

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that there is a time where you
just need to know that you're not alone

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and people have got your back.
And that also could be mentors, it

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could be paid coaches, as long
as you're getting some help co founders is

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a really good way to ensure that
you're not doing it alone. But ultimately

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it partly comes down to ego.
You think that I've got this, I

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can I can do this somewhat on
my own, you know, and if

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it's almost like admitting failure if you
say, well, I need external help.

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But if you've ever seen Brene Browans, you know, to talk on

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vulnerability and shame, it's a similar
sort of concept where you go, look,

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I haven't got it all figured out. And ultimately, ultimately, when

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you talk to even the people that
you consider, you know, incredibly successful,

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they still have that support network.
They don't do it alone. So

403
00:27:48.880 --> 00:27:53.039
it's a myth to think that you
can do it all yourself and you you

404
00:27:53.079 --> 00:27:57.680
shouldn't reach out for help. In
fact, it's the exact opposite. I

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can tell you I've gotten so much
better asking for help since I went through

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my divorce. I realized I just
couldn't do it by myself. I needed

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help, and so I've gotten really
good at saying I need help on this.

408
00:28:06.559 --> 00:28:07.920
I don't know the answer to this. To you, get over here,

409
00:28:07.960 --> 00:28:10.759
I need to help with this.
In fact, this morning, I

410
00:28:10.799 --> 00:28:12.559
was out for a run run in
early in the morning with my friend that

411
00:28:12.599 --> 00:28:17.359
I run with every week, and
sometimes I come into that conversation. He's

412
00:28:17.559 --> 00:28:21.039
feel little bit older than me,
but he's a very very successful businessman,

413
00:28:21.160 --> 00:28:25.359
and so I oftentimes come into that
run with you know, a full agenda

414
00:28:25.400 --> 00:28:26.480
of what I want. This poor
guy stuck with me for an hour,

415
00:28:26.640 --> 00:28:30.559
So I'm going to make the best
use of it. And I grill this

416
00:28:30.599 --> 00:28:33.559
guy and I get more out of
it. But you know, the idea

417
00:28:33.599 --> 00:28:40.720
of something that's more ongoing and has
a strategy and a space to it and

418
00:28:40.720 --> 00:28:44.559
some structure to it, I can
I completely. In fact, I'm interested

419
00:28:44.599 --> 00:28:47.680
in joining a mastermind myself. So
we'll talk about that af line. But

420
00:28:48.000 --> 00:28:52.319
I need all the help I can
get. I do want to ask you,

421
00:28:52.359 --> 00:28:56.519
though, you've got a specific focus
on accountability. Ronan, and we

422
00:28:56.559 --> 00:29:00.599
talked about the need for entrepreneurs to
keep their feet to the fire and step

423
00:29:00.640 --> 00:29:03.920
outside the comfort zone. But tell
us more about why you are so fixated

424
00:29:04.000 --> 00:29:11.559
on accountability. Why is that so
important? It's it's almost really the opposite

425
00:29:11.559 --> 00:29:15.559
of what people want. There's this
marketing message is that you sell people what

426
00:29:15.559 --> 00:29:18.799
they want and need given what they
need. So I actually probably shouldn't call

427
00:29:18.839 --> 00:29:23.240
accountability because everybody wants it, but
they wanted someone else. They want our

428
00:29:23.279 --> 00:29:27.759
politicians to be more accountable, they
want our leaders to be more accountable.

429
00:29:29.200 --> 00:29:32.400
And then when you sit down and
say, okay, well for me,

430
00:29:32.599 --> 00:29:36.119
I know, I'm fine. I've
got all my metrics in place. I

431
00:29:36.119 --> 00:29:40.200
don't need anyone to hold me accountable. And the reality is that the accountability

432
00:29:40.319 --> 00:29:44.119
is one of the key things that
will drive your business, especially for small

433
00:29:44.119 --> 00:29:48.319
business owners. People that are the
results around them pretty much because when we

434
00:29:49.160 --> 00:29:53.119
often leave corporate world to go and
start our own business because we want the

435
00:29:53.160 --> 00:29:56.839
freedom. We've sold this idea of
freedom, and in fact it's the exact

436
00:29:56.880 --> 00:30:02.680
opposite. You need so much discipline
structure otherwise you bounce around all over the

437
00:30:02.680 --> 00:30:07.400
place. You got the shiny,
shiny syndrome object where you chase this new,

438
00:30:07.519 --> 00:30:12.240
latest, brightest shortcut, great new
idea. And the reality is the

439
00:30:12.920 --> 00:30:18.000
manager is what keeps you in place. So normally in a business there are

440
00:30:17.279 --> 00:30:21.759
three sides to it. There's the
entrepreneur, there's the technician side, and

441
00:30:21.799 --> 00:30:25.400
then there's a manager. And nobody
wants the manager because that's what they've left

442
00:30:25.440 --> 00:30:29.200
behind, whereas accountability is all about
okay, well, at the end of

443
00:30:29.200 --> 00:30:30.599
the week, have you hit your
KPIs, have you've done what you're supposed

444
00:30:30.640 --> 00:30:34.480
to do? And there's nobody there
to say yes or no, and the

445
00:30:34.599 --> 00:30:37.480
sort of business owner can just fudge
them and say, oh, yeah,

446
00:30:37.519 --> 00:30:41.119
something else happened. I got busy. This distracted me. So there's no

447
00:30:41.200 --> 00:30:47.759
accountability for a lot of people,
and they are answering to nobody except themselves,

448
00:30:47.799 --> 00:30:52.480
which means that they're easy to fudge
their results. Yes, I really

449
00:30:52.519 --> 00:30:56.920
understand that. I am a disciplined
person. However, the accountability does really

450
00:30:56.960 --> 00:30:59.759
help me. You know, I
say, I want to do something,

451
00:31:00.119 --> 00:31:02.759
committed to writing my book? Okay, Quartez, where is it? You

452
00:31:02.759 --> 00:31:07.319
know? So I really appreciate that. And the other piece that you talked

453
00:31:07.359 --> 00:31:11.880
about that I really appreciate and want
to want to talk a bit more about,

454
00:31:11.039 --> 00:31:15.559
is that the need to step out
of our comfort zone. Say more

455
00:31:15.559 --> 00:31:18.519
about that. Why is that important? Well, everything, everything we want,

456
00:31:18.599 --> 00:31:22.759
all are of our desires on the
other side of our fears, and

457
00:31:22.920 --> 00:31:27.640
this could be This could be anything
from I joined Toastmasters, A couple of

458
00:31:27.680 --> 00:31:32.240
years ago because I want to improve
my public speaking and and get my message

459
00:31:32.240 --> 00:31:34.640
out there. And you understand then
that so many people are afraid of public

460
00:31:34.680 --> 00:31:38.240
speaking and when they try it,
I wasn't that bad saying with starting a

461
00:31:38.279 --> 00:31:42.720
podcast. Maybe you had fears about
starting your very first show and who am

462
00:31:42.720 --> 00:31:47.839
I to take this message? Or
you know what if I fail? So

463
00:31:47.880 --> 00:31:51.480
we we bump up against these fears
all the time, and they're what holds

464
00:31:51.519 --> 00:31:56.079
us back from doing what we what
we're capable of. So I find that

465
00:31:56.480 --> 00:32:00.519
the more you can can test those, the more you can be around a

466
00:32:00.519 --> 00:32:01.720
group that say, oh, look
I tried that, it wasn't so hard.

467
00:32:02.000 --> 00:32:07.440
Just do this, this and this
gives you that permission to try something

468
00:32:07.839 --> 00:32:09.559
that is outside your comfort zone because
that's where all the magic happens. That's

469
00:32:09.599 --> 00:32:14.319
where the results happened. So if
you want to write a book and there's

470
00:32:14.319 --> 00:32:17.480
someone keeping you on track every every
week, every fortnight, you know where,

471
00:32:17.680 --> 00:32:21.359
what have you done? Have you
steps you put in place, you

472
00:32:21.480 --> 00:32:24.720
far more likely to get there.
So it's it is a question of stepping

473
00:32:24.759 --> 00:32:29.519
into that space, but with some
kind of sport support so that you're not

474
00:32:29.559 --> 00:32:32.640
doing it alone. Two things I
got to say to that really quick run.

475
00:32:32.640 --> 00:32:35.559
And so first, you know,
in terms of stepping out of a

476
00:32:35.599 --> 00:32:38.319
comfort zone, you're in Melbourne,
Australia. I think I told you that.

477
00:32:38.359 --> 00:32:42.599
I got to visit Sydney, Australia
back in June of this year.

478
00:32:43.240 --> 00:32:45.559
And my coach, who is obviously
not really a mastermind guy from but he's

479
00:32:45.599 --> 00:32:47.720
my coach, he said, when
you go, Cortez, you got to

480
00:32:47.759 --> 00:32:51.759
do the bridge climb because I know
how frightened you are of heights. Just

481
00:32:51.880 --> 00:32:54.319
do it. I did it,
and I you know, it was tough

482
00:32:54.359 --> 00:32:58.920
for me and I but I did. I mean getting through it and facing

483
00:32:58.960 --> 00:33:01.480
that fear and of my engine rand
scheme of things. There's no danger in

484
00:33:01.480 --> 00:33:05.119
this. Is is just dealing with
your feelings and fearers, etc. But

485
00:33:05.680 --> 00:33:07.799
it did. It helped me go
all right, I did that, so

486
00:33:07.839 --> 00:33:12.359
what else can I do? And
it did it. I knew that I

487
00:33:12.400 --> 00:33:14.240
was growing in the process of doing
that. I'm so glad I did.

488
00:33:14.319 --> 00:33:20.440
And I've got a picture to prove
that I really was up there. Thank

489
00:33:20.480 --> 00:33:22.279
you. And it was so fun. That guide was fantastic. He just

490
00:33:22.319 --> 00:33:24.640
made it great. So I learned
a lot about your country. Why I

491
00:33:24.640 --> 00:33:29.440
was there too, in that climb, which is frankly what I focused on

492
00:33:29.480 --> 00:33:30.440
as I was up there, so
it made it a little bit easier.

493
00:33:30.480 --> 00:33:34.759
But and you learned a lot about
yourself as well. I did, and

494
00:33:34.759 --> 00:33:37.759
that I can do more than I
have been telling myself I can do.

495
00:33:37.920 --> 00:33:40.720
So anyway, the other thing that
I was going to share with regard to

496
00:33:40.759 --> 00:33:45.519
stepping out of your comfort zone,
would love your take on is I had

497
00:33:45.559 --> 00:33:47.759
a guest on my show a couple
of weeks ago named doctor Lance Secraton of

498
00:33:47.799 --> 00:33:52.079
the Secreton Institute in Toronto, Canada, and he's been doing leadership development for

499
00:33:52.200 --> 00:33:55.920
years and does a lot of retreats, and one of his signature retreat experiences

500
00:33:55.960 --> 00:34:01.880
that is he takes executives who've maybe
never seen in their life and teaches them

501
00:34:01.880 --> 00:34:07.000
in one day to do a diamond
ski run down the mountain. And I

502
00:34:07.039 --> 00:34:08.360
told him, I said, if
I did that, I would screen my

503
00:34:08.599 --> 00:34:12.400
head off the hallway and have a
hort attack before I got to the bottom.

504
00:34:13.599 --> 00:34:17.079
But what's your take on really stepping
out of your Cupford zone like that?

505
00:34:17.800 --> 00:34:21.679
I'm all for it. When I
so, it was a year before

506
00:34:21.719 --> 00:34:23.239
the ship sunk. I was in
New Zealand and I did this thing called

507
00:34:23.280 --> 00:34:30.880
the Awesome Foursome, which was a
jetboat ride, helicopter, a bungee jump

508
00:34:30.920 --> 00:34:37.880
over about a ninety meter bridge,
and then whitewater rafting and so all all

509
00:34:37.920 --> 00:34:39.440
four ones. And obviously, when
you're in early twenties, you think you're

510
00:34:39.480 --> 00:34:43.559
invincible anyway, your bulletproof, you've
just got that. Especially guys, you

511
00:34:43.559 --> 00:34:45.519
know it's just one of those things. So I did all those four in

512
00:34:45.599 --> 00:34:53.400
one single day, and the adrenaline
rush was just just amazing. So maybe

513
00:34:53.480 --> 00:34:57.960
I got them all over and done
with in just one thing. Maybe that

514
00:34:58.360 --> 00:35:02.039
maybe maybe easier or harder. I
don't no, but I think that ultimately

515
00:35:02.760 --> 00:35:07.239
we are we are conditioned to worry
about failure, and the older we get,

516
00:35:07.440 --> 00:35:10.400
the more that becomes prevalent, becomes
we want to be in this safe

517
00:35:10.440 --> 00:35:15.719
bubble. We want to do what
we already know. But ultimately most of

518
00:35:15.760 --> 00:35:22.159
those things in that controlled environment one
of the best ways to really expand your

519
00:35:22.159 --> 00:35:23.440
brain. I like to think of
it as a bit like a balloon that

520
00:35:23.519 --> 00:35:28.559
you you expand it, and they're
gonna be days we will shrink down a

521
00:35:28.559 --> 00:35:30.159
little bit, but it'll be bigger
than when it started. And that's a

522
00:35:30.159 --> 00:35:32.800
great analogy to think about all of
these things that you want to try and

523
00:35:32.800 --> 00:35:36.639
you want to do, and you
tick them off and you go, actually,

524
00:35:36.679 --> 00:35:38.239
there was nowhere near as bad as
it was. So I'm all for

525
00:35:38.360 --> 00:35:43.400
it if you can. If you
haven't learned something or challenge yourself in the

526
00:35:43.480 --> 00:35:47.239
last six months, then you're stagnating. If you yeah, completely going anywhay,

527
00:35:47.320 --> 00:35:52.800
yeah yeah, yeah, sosh those
boundaries. Yeah, oh that's gorgeous.

528
00:35:52.159 --> 00:35:55.280
We'll talk some more offline about that
whole news and experience and you talked

529
00:35:55.280 --> 00:35:58.840
me into that. But let's grab
our last break here if we can.

530
00:35:59.239 --> 00:36:01.159
I'm at least court as your host. Moved on the air with Ronan Leonard,

531
00:36:01.280 --> 00:36:07.159
aka the Mastermind Guide and Founder of
Accountability. He teaches niche business owners

532
00:36:07.159 --> 00:36:10.559
and subject matter experts how to leverage
their intellectual property into additional revenue models and

533
00:36:10.679 --> 00:36:15.079
increase their industry profile, all through
the innovative concept of virtual Masterminds. He

534
00:36:15.199 --> 00:36:19.320
joins today from Melbourne, Australia.
After the break, we're going to get

535
00:36:19.320 --> 00:36:22.719
more into the specifics of mastermind groups
and how they work and why stay with

536
00:36:22.840 --> 00:36:25.760
us. We'll be right back.
Alis Cortes is a speaker and engagement and

537
00:36:25.800 --> 00:36:31.880
development catalyst. She designs and delivers
professional development, leadership and engagement workshops and

538
00:36:31.960 --> 00:36:37.719
can bring her expertise to your organization. She will help ignite meaningful development within

539
00:36:37.800 --> 00:36:42.840
your workforce that will increase employee engagement, performance and retention. To learn more

540
00:36:43.079 --> 00:36:46.559
or to invite Elise to speak to
your organization, please visit her at www

541
00:36:46.679 --> 00:36:52.920
dot Elisecortes dot com. She would
welcome the opportunity to help get your employees

542
00:36:52.159 --> 00:37:04.440
working on purpose. This is working
on Purpose with Elise Cortes. To reach

543
00:37:04.519 --> 00:37:08.119
our program today, send an email
to a lease a l i s at

544
00:37:08.159 --> 00:37:15.519
a Leasecortes dot com. Now back
to working on purpose. If you're just

545
00:37:15.559 --> 00:37:17.960
tuning in, my guest is Runnin
Leonard, who is the founder of Accountability

546
00:37:17.960 --> 00:37:22.880
and teaches niche business owners and subject
matter experts how to leverage their intellectual property

547
00:37:22.039 --> 00:37:27.400
into additional revenue models and increase their
industry profile, all through the innovative concept

548
00:37:27.400 --> 00:37:31.800
of virtual masterminds. I'm a Laice
Cortez, your host. So I want

549
00:37:31.800 --> 00:37:36.239
to be able to get our listeners
really into this space here if we can

550
00:37:36.320 --> 00:37:39.440
run it and really help them understand
how masterminds work and really how they what

551
00:37:39.480 --> 00:37:43.840
kind of results they can get.
So let's start there first. How do

552
00:37:44.000 --> 00:37:47.559
mastermind groups work? How do you
form them? What's what would you record

553
00:37:47.639 --> 00:37:52.280
suggest for structure, et cetera.
Sure, well, there's there's two sides

554
00:37:52.320 --> 00:37:55.480
to the mastermind group, and and
I teach both of them. On the

555
00:37:55.519 --> 00:38:00.880
one side, you've got a subject
matter expert who looks for bigger impact,

556
00:38:00.960 --> 00:38:05.840
bigger purpose, and one of those
is to start their own mastermind. And

557
00:38:05.920 --> 00:38:08.559
so I teach them how to do
that, how to basically and download their

558
00:38:08.719 --> 00:38:13.559
intellectual property and create a mastermind where
they can teach what they know to us

559
00:38:13.559 --> 00:38:17.480
as a shortcut their knowledge, their
ideas well. The key things I do

560
00:38:17.519 --> 00:38:21.039
about that, though, is I
actually say for your very first one is

561
00:38:21.599 --> 00:38:23.920
don't dump all your intellectual property down
and say this is what I'm teaching.

562
00:38:24.440 --> 00:38:27.719
Ask your group what they want to
know. It's a little bit like a

563
00:38:27.719 --> 00:38:32.159
lot of business owners and entrepreneurs start
a business idea without actually testing the market

564
00:38:32.199 --> 00:38:36.119
because they've got this great idea that
it's going to make a million, it's

565
00:38:36.119 --> 00:38:39.639
going to be brilliant, and then
they finally launch it and it opens to

566
00:38:39.679 --> 00:38:45.920
cricket because it's not what the market
wants. So I teach people that have

567
00:38:45.960 --> 00:38:47.760
a really good skill and there are
people that want to learn there, but

568
00:38:47.880 --> 00:38:52.880
just ask them. Go into your
market and your first beta one, keep

569
00:38:52.920 --> 00:38:55.559
it very very fluid, find out
what the market wants and teach that.

570
00:38:57.360 --> 00:39:00.199
And then on the other side,
I run Mastermind group where I do connect

571
00:39:00.199 --> 00:39:04.960
people and we go through a normally
a thirteen week program and get them to

572
00:39:05.000 --> 00:39:07.960
really look at every aspect of their
business and then probably pick one or two

573
00:39:08.079 --> 00:39:14.800
areas that they're lacking in and they
need improvement of. So the idea is

574
00:39:14.840 --> 00:39:17.639
that again, you don't know what
you don't know, and also you can't

575
00:39:17.679 --> 00:39:22.480
be a master at everything. Most
really good successful business owners are good at

576
00:39:22.519 --> 00:39:25.000
just one or two things that's their
key leverage. But as a small business

577
00:39:25.000 --> 00:39:30.400
owner, you have to be across
everything marketing, sales, productivity, whatever

578
00:39:30.440 --> 00:39:32.280
it is. It's very unlikely that
we've got at all of those things.

579
00:39:34.159 --> 00:39:37.760
So it's just finding a couple of
key areas for you to improve to get

580
00:39:37.760 --> 00:39:42.960
the most results. That was so
you just really gave me access to something

581
00:39:43.000 --> 00:39:45.039
wrong and I didn't really understand,
at least from what I I've never been

582
00:39:45.039 --> 00:39:50.079
involved in a master group. A
mastermind group, I didn't really understand that

583
00:39:50.159 --> 00:39:54.519
part of at least your approach to
doing them is that each participant brings what

584
00:39:54.599 --> 00:39:58.719
they really know to the equation to
teach the others. I didn't really understand

585
00:39:58.760 --> 00:40:02.159
that. That's terrific. Yeah,
but it doesn't matter, like I said

586
00:40:02.199 --> 00:40:06.480
earlier, doesn't matter where the best
idea comes from. So when I'm participating

587
00:40:06.519 --> 00:40:09.920
and I'm facilitating a mastermind group and
somebody from left field comes up with this

588
00:40:10.000 --> 00:40:15.840
idea, I've seen people then writing
they're answering someone else's question, and somebody

589
00:40:15.840 --> 00:40:17.920
else, a third person is writing
down, Oh, that's great. I

590
00:40:17.920 --> 00:40:21.760
can apply that to mine. I
can tweak that because we live in this

591
00:40:21.800 --> 00:40:24.280
world now of content, content everywhere. Thirty years ago, it was very

592
00:40:24.320 --> 00:40:28.679
difficult to start a business. You
didn't have all that information. Now we've

593
00:40:28.719 --> 00:40:30.920
got all this information, and yet
we're failing at a faster rate than before.

594
00:40:31.760 --> 00:40:36.400
So clearly is not content. What
it tends to do is context.

595
00:40:36.559 --> 00:40:39.119
So how does that apply to me? Okay, you've read this blog post

596
00:40:39.199 --> 00:40:45.679
or you've watched this video about how
somebody does something and gets results, and

597
00:40:45.679 --> 00:40:46.480
you go, actually, my business
is a little bit different to that.

598
00:40:46.800 --> 00:40:51.400
So what's the context behind that,
how would I do that? To repurpose

599
00:40:51.440 --> 00:40:54.000
that and to shape that so that
it gets me results. And the other

600
00:40:54.039 --> 00:40:58.760
idea around is around people that have
already done what you've done, so they

601
00:40:58.840 --> 00:41:01.360
can say, actually, try that
didn't work. But have you thought about

602
00:41:01.400 --> 00:41:05.679
this? No? I haven't.
That's great. So it's turning your good

603
00:41:05.719 --> 00:41:10.800
ideas into great ideas and also particularly
potentially burying your bad ideas before you go

604
00:41:10.920 --> 00:41:14.679
down this rabbit hole and spending all
that time, effort of money on something

605
00:41:14.679 --> 00:41:20.239
that doesn't work for you. M
yes, indeed. Well so when I'm

606
00:41:20.400 --> 00:41:23.039
imagining these groups now and I'm starting
to get more present to how they work

607
00:41:23.079 --> 00:41:25.880
and such, so I guess the
next thing I want to understand is what

608
00:41:27.079 --> 00:41:30.239
has to be in placement for them
to produce results and be effective. What

609
00:41:30.280 --> 00:41:32.719
it has to be there? Well, the key things is is some kind

610
00:41:32.760 --> 00:41:37.119
of structure need to be like going
into a meeting for an hour in a

611
00:41:37.119 --> 00:41:38.840
corporate environment and saying, well,
okay, what are we going to talk

612
00:41:38.880 --> 00:41:44.840
about? So you've got structure that
really helps it keeps the mastermind flowing.

613
00:41:45.320 --> 00:41:51.039
The other thing is is having some
kind of accountability, which is your goal

614
00:41:51.119 --> 00:41:53.800
setting and okay, what am I
going to focus on this week and what's

615
00:41:53.920 --> 00:41:58.440
the outcome, and then coming back
the week afterwards and reporting that saying,

616
00:41:58.440 --> 00:42:02.239
look, I tried this and this
is the results I got. I put

617
00:42:02.239 --> 00:42:06.639
in a bit of gratitude within there, so I talk about one thing you're

618
00:42:06.639 --> 00:42:08.920
grateful for, and I also talk
about weekly. Once you learn this week,

619
00:42:08.960 --> 00:42:13.039
what's your key lesson for the week. And one of the things that

620
00:42:13.039 --> 00:42:15.480
we tend to focus on all the
time is we're hardwired to look for negative

621
00:42:15.519 --> 00:42:21.320
results. That's what kept us alive. Right now, there's a tiger chase

622
00:42:21.360 --> 00:42:24.639
in me and I run away.
So in small business, we tend to

623
00:42:24.639 --> 00:42:29.239
look for all the problems, that
all the things are going wrong, and

624
00:42:29.280 --> 00:42:32.280
we never spend the time to go
actually, this week, I've got a

625
00:42:32.320 --> 00:42:36.440
thank you letter from a client,
I've got two new clients this week.

626
00:42:36.519 --> 00:42:40.360
Or we don't celebrate the winds enough
to because we're focused on all the problems

627
00:42:40.440 --> 00:42:45.400
we've got to solve. So I
always get my group to come in with

628
00:42:45.480 --> 00:42:47.039
a win for the week. Let's
let's talk about your wins. Let's ensure

629
00:42:47.039 --> 00:42:52.360
that you're not thinking constantly, forty
hours fifty hours a week about the problems

630
00:42:52.400 --> 00:42:55.480
you've got the results you don't have
yet or where you want to be,

631
00:42:55.719 --> 00:43:00.320
and let's at least spend a little
bit of time celebrating some of some of

632
00:43:00.320 --> 00:43:04.280
the wins. And the other key, the key attribute I look for in

633
00:43:04.880 --> 00:43:08.960
masterminds is people that actually like helping
people, because ultimately, you know,

634
00:43:08.960 --> 00:43:13.159
you talked about running with your friend, and your friends abviously happy to a

635
00:43:13.360 --> 00:43:16.039
run with you and b help you. And it comes back in spade,

636
00:43:16.159 --> 00:43:21.119
So it's not it's never a one
way you take, take, take,

637
00:43:21.360 --> 00:43:24.960
I'm sure you help him with things. So it is that that giving mentality

638
00:43:25.000 --> 00:43:29.519
is that you give first, and
they use that in being an ir you

639
00:43:29.559 --> 00:43:32.280
give to get. It's some one
of their phrases is that you come in

640
00:43:32.320 --> 00:43:37.320
with this this giving attitude knowing that
you will get so much more back and

641
00:43:38.079 --> 00:43:42.920
and it's not a one way street. Yes, yes I agree, and

642
00:43:43.000 --> 00:43:44.960
yes I do try to help my
friend as well, but I just think

643
00:43:45.000 --> 00:43:47.840
he's probably smarter than me, but
I do try to help him, right,

644
00:43:49.039 --> 00:43:53.079
Yes, well, then so on
the next for me logical question is

645
00:43:53.119 --> 00:43:57.199
then how do people find mastermind groups? How do they how do they know

646
00:43:57.320 --> 00:44:00.360
which one to join, or how
do they find these things knowing which ones

647
00:44:00.400 --> 00:44:05.800
to join is almost impossible because until
you're actually in something, you really don't

648
00:44:05.880 --> 00:44:07.920
know. It's a bit like hiring
a coach or hiring someone to do your

649
00:44:07.920 --> 00:44:10.960
marketing. Until you start to get
the results, doesn't matter what their doesn't

650
00:44:10.960 --> 00:44:15.320
matter their website looks like or their
resume, says Youse. Sometimes I have

651
00:44:15.360 --> 00:44:17.960
to take a bit of a leap
of faith. You can actually start your

652
00:44:19.000 --> 00:44:23.719
own Mastermind group. It's not something
that you have to find one. There

653
00:44:23.719 --> 00:44:28.480
are more and more out there.
It's definitely a trend that is improving and

654
00:44:29.079 --> 00:44:31.880
people are understanding the value of them. So absolutely you can. All you

655
00:44:31.920 --> 00:44:37.280
need is three or four friends or
acquaintances or even LinkedIn connections and say,

656
00:44:37.320 --> 00:44:42.199
look, look at to start a
Mastermind group. I'd love you to consider

657
00:44:42.239 --> 00:44:45.800
applying so you can actually run them
yourself. It recuse obviously a little bit

658
00:44:45.840 --> 00:44:50.280
of hard work and discipline and following
people up and putting some processes in place,

659
00:44:50.320 --> 00:44:52.719
but absolutely, you know, no
cost, you can reach out and

660
00:44:53.239 --> 00:44:58.280
help other people and create that sort
of mini group yourself. Okay, got

661
00:44:58.320 --> 00:45:01.239
that, thank you. Well,
we're getting close to running out of time

662
00:45:01.239 --> 00:45:04.280
here on the shore, right,
so maybe I could sneak in two more

663
00:45:04.320 --> 00:45:07.760
questions. I was very very intrigued. You say something on your website about

664
00:45:08.199 --> 00:45:13.880
dot or DOT system for tracking rituals. What's that? Ah? Yes,

665
00:45:13.960 --> 00:45:16.119
this is one of the best things
I ever learned about four years ago.

666
00:45:16.239 --> 00:45:21.800
So it's a ritual for tracking what
I'm say I'm going to do. And

667
00:45:21.840 --> 00:45:24.880
it's based on JD. Rockefeller.
Hu Joel Barron, you know from the

668
00:45:24.960 --> 00:45:30.159
US, made millions and millions and
billions, and effectively he was really good

669
00:45:30.440 --> 00:45:35.719
at tracking and measuring what he did. So it's a very very simple system

670
00:45:35.760 --> 00:45:42.079
where I track things like my meditation, my exercise, good little brain training

671
00:45:42.079 --> 00:45:45.000
app I do every day. There's
about ten twelve things I do almost on

672
00:45:45.039 --> 00:45:49.639
a daily basis, and then I
print off this little thing and I just

673
00:45:49.639 --> 00:45:52.480
put a dot by them did I
do that today? And then you can

674
00:45:52.559 --> 00:45:57.119
quickly see patterns and you can quickly
see where the promises you've made to yourself

675
00:45:57.960 --> 00:46:02.880
you're falling short on and ensuring that
you create a bit more accountability just around

676
00:46:04.039 --> 00:46:07.519
those habits and rituals. Because everyone
talks about lofty goals. I want to

677
00:46:07.559 --> 00:46:09.159
do this. I've got this goal
to double my revenue, et cetera,

678
00:46:09.159 --> 00:46:14.039
et cetera. I've got a goal
to stay fit. It all comes down

679
00:46:14.079 --> 00:46:16.760
to habits or rituals. They're what
the other things you need to put in

680
00:46:16.760 --> 00:46:21.159
place to do consistently on a daily, weekly basis that will get you those

681
00:46:21.199 --> 00:46:24.159
results and the second you drop off
doing there. Let's use your book example.

682
00:46:24.199 --> 00:46:28.639
So if your book is to write
a book in the next six months,

683
00:46:29.000 --> 00:46:32.119
you know that maybe you need to
do five hundred words every single day

684
00:46:32.239 --> 00:46:36.199
or three days a week, and
then you look at that dot system and

685
00:46:36.199 --> 00:46:38.119
you can actually, I've missed too, I've only done it once this week.

686
00:46:38.840 --> 00:46:44.159
So you can start to see where
you're missing out on the promises that

687
00:46:44.199 --> 00:46:46.679
you have made to yourself, because
they're the ones we break the most.

688
00:46:47.119 --> 00:46:51.320
We're good for our friends, we're
sending good for our clients and our customers

689
00:46:51.519 --> 00:46:54.760
and our work thing, but we
are terrible at keeping those promises to ourselves.

690
00:46:55.039 --> 00:46:58.760
So when you can keep those promises
to yourself, you can achieve those

691
00:46:58.760 --> 00:47:02.760
goals and those desires, those lofty
ambitions that you have. I love that,

692
00:47:04.320 --> 00:47:06.440
and yes I do like the discipline, but I also like the idea

693
00:47:06.440 --> 00:47:08.920
of having a structure to help me
keep myself honest to myself. So thank

694
00:47:08.920 --> 00:47:13.039
you for that. I was very
intrigued by that and I'd loved your answer

695
00:47:13.079 --> 00:47:16.239
and I think I can implement that. So thank you little gift for me

696
00:47:16.280 --> 00:47:22.239
and our listeners. So we're just
about a minute away here, so if

697
00:47:22.239 --> 00:47:24.840
you could, Ron, and I'd
like to. I always like to give

698
00:47:24.840 --> 00:47:28.440
my guests the last word, if
you will. So, knowing that the

699
00:47:28.480 --> 00:47:32.199
show is listen to people around the
globe and it's about helping them more meaningfully

700
00:47:32.199 --> 00:47:36.400
and productively connect with their work,
what would you like to leave them with.

701
00:47:37.320 --> 00:47:40.199
I'll probably leave with that last saying
is that you really need to keep

702
00:47:40.239 --> 00:47:46.119
the promises to yourself. Yes,
we all have responsibilities around family, friends,

703
00:47:46.280 --> 00:47:51.880
work, all those other commitments,
but ultimately, if you can just

704
00:47:52.039 --> 00:47:54.679
look at your core values, go
back to your why, your core values,

705
00:47:54.880 --> 00:47:59.440
and just make some better commitments to
yourself and those agreements that you make

706
00:47:59.480 --> 00:48:05.639
to yourself that will really help hopefully
lead to you with a really successful life

707
00:48:06.199 --> 00:48:09.719
and something you're proud of in the
fact that you're able to keep those commitments.

708
00:48:10.840 --> 00:48:14.280
What a brilliant way to close,
Ron, And I'm completely with you

709
00:48:14.360 --> 00:48:16.239
here here. I want to thank
you so much for starting your day with

710
00:48:16.320 --> 00:48:21.239
us and sharing your expertise, your
passion, your heart. Thank you so

711
00:48:21.320 --> 00:48:23.400
much for being a guest. I'm
working on Purpose. I appreciate you having

712
00:48:23.400 --> 00:48:27.480
me on the show. Thank you, Elise absolutely. And if you want

713
00:48:27.480 --> 00:48:30.800
to learn more about Rodan Leonard and
the work he's doing with Masterminds, visit

714
00:48:30.880 --> 00:48:35.119
his website. It's right, it's
quite clever. It's accountability dot io.

715
00:48:35.199 --> 00:48:37.599
So think of the word accountability with
an A. Just replace the A with

716
00:48:37.639 --> 00:48:43.599
an E. Ecountability dot io and
join us next week when we talk with

717
00:48:43.639 --> 00:48:46.840
Sharon Dematia. We're going to talk
about her stand to empower women address global

718
00:48:46.880 --> 00:48:51.679
issues, especially around depression, in
her recent trip to South Africa and service

719
00:48:51.760 --> 00:48:53.239
of this mission. See you then, remember that work is at least once

720
00:48:53.239 --> 00:48:59.280
thirt of our life, so let's
work on purpose. We hope you've enjoyed

721
00:48:59.280 --> 00:49:04.000
this week's program. Be sure to
tune in to Working on Purpose featuring your

722
00:49:04.000 --> 00:49:08.679
host Alis Cortes, each week on
the Voice America Empowerment Channel. This week,

723
00:49:08.960 --> 00:49:12.320
find your life's purpose at work