Growing Your Business Through a MasterMind Group

WEBVTT

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortez. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortez. I'm your host,

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Elise Cortez to a new live from
Dallas, Texas, which is home

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based for me. This program is
all about helping people more meaningfully and productively

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connect with their work and equipping leaders
to cultivate meaning and purpose in the workplace,

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to listen passion inspired contribution, innovation, and persevering performance. So I

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seek out and bring on guests to
a particular perspective, experience, or expertise

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that I think contributes to or expands
this conversation. And as a management consultant

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social scientist, I draw a meeting
and work and identity research I've been doing

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over the last fifteen years, as
well as from my experience consulting, speaking

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and developing workforces across the globe.
I hope you got the show. Last

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week we were live on air with
Danny Barton, who is a deputy Chief

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of Police here in Kapell, Texas. We've talked about his experience serving on

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the police force, his perspective on
what works well and what needs to be

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addressed to make the police force served
communities better, and the work he is

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doing to champion a new way forward
for police force by helping department members to

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become more self aware, develop empathy
and emotional intelligence. The man is championing

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a movement and I was glad to
cross pass with him and be inspired by

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him and give him the mike to
help him spread the word about his cause.

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He's up to some really great work
with us. This week is Ronan

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Leonard, who is the founder of
Accountability and teaches NICHE business owners and subject

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matter experts how to leverage their intellectual
property into additional revenue models and increase their

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industry profile, all through the innovative
concept of virtual masterminds. He loves seeing

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the benefits that mastermind groups have on
both instructors and participants. That has helped

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hundreds of business owners increase confidence and
authority within their expertise. He joined US

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Live today from Melbourne, Australia.
Ronan, welcome to Working on Purpose.

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Thanks for having me at least looking
forward to our chat. I am too,

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And just a couple of things to
orient our listeners. I like to

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be able to say a bit about
how I find my guest and you and

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I somehow connected on LinkedIn and then
I think, actually Twitter first and just

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started a conversation, and I want
I looked at what you're up to.

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I thought, you know, you're
somebody who could really contribute to this conversation.

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So thank you for saying yes,
oh, thanks for having me on

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the show. I do like to
spread this message, so I'm always happy

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to get the word out there and
help people in some way. That's so

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great And one of the things I
so appreciate about getting to host this show

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is that we do enjoy a global
listenership and we get to have guests from

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all over the globe like you,
and so for our listeners to understand it's

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here in Dallas, Texas. It's
five o'clock PM on Tuesday, October thirtieth,

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and it's Wednesday morning, October thirty
first at nine am. For Ronan.

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I just love that I think that's
just so cool that we can connect

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from across the globe like this.
So thanks for starting our morning, your

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morning with us. Get it right, Yeah, I get it right,

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darn it all right. So I
want to start with one thing that I

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really gravitated to when we first spoke
about what we wanted to talk about,

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and it's so smacks in my world
of what I'm up to. You're a

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big fan of Simon Senex, Why
and so I want to get to have

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you talk about that. But I
want to have you share why you think

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his formula is so attractive to you
and why you frequently share with the audience.

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Let's start there. Sure, interesting
enough, I was just reading a

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post yesterday saying that the formula is
BS and it's rubbish. Look, everyone's

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entitled their opinion, but for me, for most people, it's not about

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money. I'm sure it's a way
of keeping score. We've fed this lie

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that we all want to make lots
and lots of money. But you talked

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to ninety nine cent of business owners, and they really because they're passionate about

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what they do. They like solving
problems, they like helping people. They

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want to see an outcome. Money
is just a way of keeping score.

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So without that deep rooted why,
you can easily be distracted and chase a

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deal that isn't good for you,
isn't good for the environment, isn't what

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you really truly believe in, and
you can easily sort of sway off the

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path. So I like to think
of the Simon Sink wise, it's just

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getting back to your core value of
why you turn up each day, why

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you put the late hours in,
why you do extra work out above and

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beyond for your clients and learning,
and it ties into the why. In

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my personal opinions, that's the that's
the core reason that you do what you

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do. And I think that is
so brilliant Ronan, and I can tell

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you that for me, the reason
I went off to do the work and

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I'm doing from my vantage point is
because I wanted to create the overall life

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that I was proud to live and
that I was I would be proud of

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the person who was in that life. And the only way to do that

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for me was to go off and
really follow my purpose us and that's really

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to help people more awaken to their
own passion and purpose in this life in

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this world. So it's to me
it's well worth living in what I've had

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to do to get there, So
I really appreciate that. Yeah, thank

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you. Look, there's definitely this
trend at the moment to talk about following

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your passion. That's great up to
a certain point. But if you know

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particularly you might passion, some people
an opticularly good at it. So it's

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a little bit like the Ven diagram. You do need to that sort of

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sweet spot where yes, it ties
into your your passion, your capabilities,

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and your purpose and effectively often that
that why is that little sweet spot right

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in the middle of all of those
three where it all comes together and that's

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where the magic happens. Yes,
yes, yes, yes, And so

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you know you've sort of already said
this before, but one of the things

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that you've really point out that I
really gravitated to it. I want to

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really bring it home for our listeners
is you talk about in creating your business,

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why when you get to that place
and you're aiming there, that it's

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important to focus on contribution and impact
And you were seeing that a bit before,

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but maybe it's helpful to hear about
accountabilities your company's why, Yeah,

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my company why is all based around
trying to sort of globally connect people and

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create more of a community than working
in isolation. I've seen a lot of

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small entrepreneurs, small business owners.
They all start with this dream of having

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this amazing life, of this amazing
business, and we're fed by the media

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that there is this person working away
on their own in isolation, and they

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come up with all these amazing businesses
and you know, started from their garage.

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But the reality is they've all had
help along the way, and you

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almost need to let go of your
ego and say that the only way I

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can really grow this and really challenge
myself and move forward is by connecting to

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other people and finding what I don't
know and become that learning all not knowing

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all. So I do like to
tie into that community base of connecting with

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people, just like we've connected and
now we're sharing our ideas. I think

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what I read on I think your
website may be was you have a statement

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that says your accountability is why is
challenge, inspire and support entrepreneurs, Which

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is your contribution in order to create
a global community or of accountability your impact.

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I just think that is so crisp
and that can really help our listeners

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start to think about how might they
craft their own focus, their own contribution

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and impact statement. I think that's
gorgeous. Yeah, well, if you've

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got some show notes, I'm happy
to share that that whole formula because I

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went to Simon Sink Workshop and they
break down the formula to sort of help

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you think about what is the bigger
picture than just a slogan on a bmag

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or on a T shirt. It's
something that really helps you to connect to

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that. So again, happy to
share that with your audience. Okay,

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well, let's hold that in case
we have some extra tenders a few of

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the things they definitely want to get
out of you as well. But so

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just put that as a note that
if we have time on the end,

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let's hit that. So I want
to give you a chance and maybe we

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can talk about this a little bit
later if you think it makes sense.

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But I do want to give you
the chance to be able to help you

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explain to us how it is that
you achieve your contribution and impact. Is

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it through masterminds or something else.
I believe it For me, it is

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passing on what I know and what
other people know and creating that that learning

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environment where people become unstuck learn something
that they can carry forward forever. It's

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almost that teach a man to fish
and new feeding for life, that excitement

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of seeing someone understand some learning.
And it doesn't even have to come from

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me. I've been in masterminds where
someone else has come up with the best

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ideas. So again, it's not
my ego, it's not about me.

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It's about other people finding tapping more
into their purpose, more into their accountability,

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more into what their genius zone is, and finding ways to improve and

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to grow and to again sort of
share that on and nurture others as they

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do that as well. Okay,
I want to talk more about that in

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another segment when we have a full
space to be able to handle that.

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So I want to step back for
just a second. Then. You know,

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here, we are both career professionals
who have been at work for many,

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many years, and you've had many
other things you've done in life and

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experiences that have contributed to your being
and your your lens and how you see

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things. And I think one of
the most interesting things about you, in

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addition to the work that you're doing
today, is the fact that you actually

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survived a cruise ship sinking when you
were very young. Not only did you

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survival, helped others get away.
So I know in our conversation we talked

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a bit about some of the key
lessons that you got from that. But

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will you tell us the story what
happened and what did you learn from the

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experience. Sure. So, my
dream job was to work on cruise ships,

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and I was fortunate enough to get
that job at just twenty three.

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But within six weeks we were off
the coast of the Wild Coast of South

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Africa. And they don't call it
the Wild Coast for nothing. The two

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oceans meet. We're in the middle
of winter, totally the wrong time to

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be cruising there, and all of
a sudden, the ship started sinking.

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And I worked in the gift shop
at the time when the lowest paid people

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on the ship, and I didn't
really know the ship was sinking. They

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didn't do the standard procedures of the
seven short, one long, all all

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the stuff that I learned later when
I continue to work on ships. So

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we were told through word of mouth
that something had happened and there was a

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problem. And then as we were
loading the first lot of women and children

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into one of the first lifeboats on
the one side. On the other side,

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all this senior officers left staff,
captain, chief engineer, chief radio

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officer, not a single passenger,
and they all dis abandoned us. So

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we were left to try and organize
people into lifeboats and ordinate some kind of

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rescue in this huge sort of storm. And I'm talking one hundred mile hour

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winds, sixty foot swells. It
was. It was almost biblical at the

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time it was. It was pretty
amazing. But I didn't panic and I

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just helped people and it just should
have jumped in and so it was.

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It was a very defining moment in
my life. But for years I just

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told the funny stories that happened at
the time, all the all the great

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anecdotes are parties and everything. And
but it gave me this core lesson to

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question authority throughout my life. It
has to be earned trust. And also

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you don't automatically defer someone just because
they've got stripes on their shoulder or they've

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got a fancy title. And because
the captain left early and abandoned us.

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That was that was my sort of
core life learning that. Okay, well,

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let's sort of question people. Let's
not automatically assume that they have the

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answers or they are the person that
you should be immediately deferring to and being

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subversive too. So that was that
was a very good lesson to learn because

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because I survived, and because everyone
survived no thanks to the offices and crew,

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I was able to tell a lot
of the funny jokes that happened at

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the time, and I said,
you know, treat it. Almost for

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a while, I actually just thought
it was it was just something happened,

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you know, cause, out to
anybody, that is a remarkable story.

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Wrong. And for a couple of
reasons. One, what is it say?

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This is another thing that I would
take from that just listening to it

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is just because somebody's in a leadership
role does not make them a leader.

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Boy. That's one thing that really
strikes me from your story. And two,

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you exemplified leadership in the way and
here you are the least paid guy

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in the whole on the whole boat, and yet it seemed just to come

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naturally to you. And you don't
seem to have here's the amazing thing.

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You don't seem to have any misgivings
or hardships about this whole experience, and

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you continued working in the industry for
several months or years afterwards. Yeah.

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I don't know whether that was naive
a tea. It was my age,

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just twenty three. I'm not quite
sure what it was, but yeah,

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people said, like, you know, I never would have cruised again or

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have you. And the funny thing
is that my now wife, this was

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probably about six seven years later,
she joined a ship that we were going

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to be our last ship before week
quit. She jowned the ship bast six

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weeks before me, and she said, I saw this safety video. She

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called me from San Diego before I
joined the ship. Saw this safety video

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and there was this guy just like
you, and they were telling us not

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what to do, and they gave
us demonstry. I said, yeah,

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that was me. And we've been
together about nine months or so, and

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I hadn't even told her the story, and I hadn't even told her that

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they used this safety video as a
ship, I was on us what not

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to do. So so yeah,
it was almost like water off a duck's

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back. So yes, I guess
I'm I built a little bit different to

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some people and the fact that it
really was. It was a good learning

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curve. But again, you know, it's not something that defined me in

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a negative way. Well, I'm
curious if you can say for us that

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you you said that you learned to
question authority. So how does that show

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up in your life or your work? Now, it's always been a question

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of when somebody said something, I've
I've often had the idea of Okay,

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well that doesn't sound right, but
actually speaking up, and I've done that

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lot. I worked for several companies
afterwards. I worked for cruise lines,

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you know, for almost nine years, and then management would say they would

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try to add something, and I
would actually and I actually don't think that's

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right. So I was one of
the few people would stand up. Everyone

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else would be thinking it, but
I became one of the people that more

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often than not would send them say
actually, I don't agree with that,

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tell me why, and then their
arguments often fell by the wayside. So

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I've tried to always use that.
I mean. Tony Robbins says that the

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quality of your life is based on
the quality of your questions, and so

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question in people is a really good
habit to come into because you want to

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question your own assumptions as well.
I know as a small business own and

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I've being guilty of it myself,
is that we don't often question even our

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own ideas and assumptions. So I
think the more you can question and say

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is this really true? Well?
What makes that so? What backs that

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up? I think you lead a
much better life if you're able to question

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lots of things. I think that's
brilliant running and that probably is the worth

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the price of their mission right there, I wanted to I just want to

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say two things to our listeners to
bring that point home. One is,

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for those of you who work inside
an organization, think your ability to push

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back on leadership and say wait a
minute, hold on, help me understand

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why this is a good idea and
this is the right direction for us is

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critical for your own career success and
helping that organization move forward. So often

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that you know the yes sirs and
everybody nodding what the boss says just really

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derails things. And then the other
thing I wanted to say too is for

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those individual business owners, as you
said before running, who if they're not

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asking hold on questions about this,
they're probably not going to develop themselves or

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their product or services as well as
they could. So I just think that

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was a brilliant point. Any response
to those things, Oh thank you,

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it's it's it's something that I've learned
of you know, the hard way.

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I've made a lot of mistakes myself. I don't have it all figured out.

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I'm almost times question what I don't
know. And there's a great phrase

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is that we all see all the
time that the secret to this secret to

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that there are no secrets. There's
just stuff you don't know. When you

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boil down to it, it just
sounds sexy. It just sounds sexy when

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you put it up as a secret
to your marketing. So yeah, we

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just don't know. We don't know. So you have two options. You

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can you can remain ignorant, or
you can say, actually, look,

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I can't learn it all in this
short life that I have. Let me

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connect to other people that know stuff
that I don't that can help me,

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that can we can share own ideas. And that's the true idea of a

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mastermind. Oh sorry, go ahead. Running is when two or more people

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come together, you come out with
a better outcome than the two people combined.

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It just creates that sort of synergy. Well on, that is a

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perfect way to tease us before we
go into our break here as to what's

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coming after. So let's grab that
first break. I'm your host, Elise

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Cortez. We've been on the air
with ronand Leonard, aka the mastermind Guy

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and founder of Accountability. He teaches
niche business owners and subject matter experts how

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to leverage their intellectual property into additional
revenue models and increase their industry profile,

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all through the innovative concept of virtual
masterminds. He joins us today from Melbourne,

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Australia. We've been talking a bit
about his own experiences of why he

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does the work that he does.
After the break, we're going to get

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into the content of those masterminds and
why they work so well. Stay with

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us. Will be right back.
Alice Cortez as a speaker and engagement and

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development catalyst. She designs and delivers
professional development, leadership and engagement workshops and

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can bring her expertise to your organization. She will help ignite meaningful development within

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your workforce that will increase employee engagement, performance and retention. To learn more

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or to invite Elise to speak to
your organization, please visit her at wellw

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dot Elise Cortez dot com. She
would welcome the opportunity to help get your

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employees working on purpose. This is
working on Purpose with Elise Cortez. To

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reach our program today, send an
email to Elise ali Se at Elise Cortez

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dot com. Now back to working
on Purpose if you're just joining us.

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My guest is a Ronan Leonard,
who is the founder of Accountability and teaches

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niche business owners and subject matter experts
how to leverage their intellectual property into additional

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revenue models and increase their industry profile, all through the innovative concept of virtual

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masterminds. He loves seeing the benefits
of mastermind groups have on both instructors and

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participants, and has helped hundreds of
business owners increase confidence and authority within their

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expertise. I'm your host, Elise
Cortez. So before we get into that

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content of masterminds running, one of
the things that we talked about on Visky

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before we got on the air here
is you said that it was important for

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you to do something in the way
of a business that wasn't just all about

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making money. And so you looked
at your values and you realized you wanted

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to help people, you wanted to
have an impact, say more about that.

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Well, effectively, I had a
previous events business which i'd run for

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run about twelve thirteen years, and
I've taken as far as I couldgo,

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and I didn't see me doing it
for the next ten fifteen years. So

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I looked around at what I'm good
at. And I actually spent close to

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about eighteen months while I still had
this business really sort of diving into more

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about me. So, as I
said, I looked at my values,

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I went back to the cruise ship
story. I looked at sort of life

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patterns. But I also did a
little bit of soul searching and a little

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bit of self awareness. I emailed
people. This was a trick from a

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business coach. I actually emailed people
and said why are you my friend?

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And I got some fascinating insights into
that, and I just I really just

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took the time because, as I
said, I didn't want to run a

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business just to make money. There's
nothing wrong with money, you know,

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absolutely another one with it. It's
it's a great tools grand enabler. But

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for me to sort of just make
money for the sake of it just didn't

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fill my boat and didn't give me
any kind of excitement whatsoever. And obviously

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I'm fortunate enough that living the type
of countries where there are multiple opportunities,

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you can almost do anything you wanted
if you set your mind to it.

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So I've got the I'm fortunate enough
to say, Okay, I don't need

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to make money just to put food
on the table. I want to do

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something that has a bit more of
an impact of that. And I don't

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like to use word legacy or anything
like that, but I do like to

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do something that I feel at the
end of the day, I've made a

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difference. I've done something I'm proud
of as opposed to just working for the

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sake of it. So it's for
me it was quite important to look for

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something that tied into that. Otherwise
I figured, you know, almost what

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the point, Well, here's what's
great about what you're saying here. It's

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so maps over to my space in
the world of purpose. And so I

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just came back from attending the Purpose
Conference in Phoenix, Arizona that was hosted

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by the company Imperative, which is
owned by Aaron Hurst, and he wrote

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a book called The Purpose Economy and
in that book he talks about his view

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of purposes. It includes that you're
you're doing something that serves another somebody else,

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a larger audience. In the process
of doing so, you're personally growing

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yourself and you're also creating a community. So to me, that's what you

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just talked about. Would you agree. Yeah. Effectively, when you boil

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business down to this simple equation,
all it really is is helping someone at

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a price they're willing to pay.
And that's the most part. Whether you're

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buying some nice shoes, whether you're
a consultant and you keep someone outcome,

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whether you're an advertiser and somebody buys
advertising space, and it's in it's core

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fundamental business is really about helping somebody
at a price taken that they're willing to

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pay. That's the simple sort of
definition of it. But yes, if

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you can tie it into something deeper
than that and more meaning and more purpose,

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then then that's the way we're moving. Most millennials do want to work

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for a company that has something more
than just dollars and cents, that has

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some kind of impact. So so
yeah, it's more people are self actualizing

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looking at their intrinsic values and saying
I want to work for a company that

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is doing something other than just looking
at their bottom line. And to further

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stress the import of why that companies
should pay attention to that is when you

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consider that by twenty thirty, I
think it is that fifty percent of the

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workforce will be comprised in millennials.
There are going to be driving that bus.

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They're going to be expecting more more
from work than just to paycheck.

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And so I think it's really important
to inculcate this kind of thinking into how

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we work, how we create environments, how we create cultures, how we

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leave, how we live. Yeah, there's a whole movement of B Corp.

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Effectively to me, the current PTY
Limited company or whoever you want a

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structure, it is broken. It
it's from us three hundred years ago when

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Queen Elizabeth decided prior to that if
you started a business and it folded,

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you went to debtor's prison. So
that the original company structure was a great

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idea to ensure that we could expand
quicker. But it's been morphed now into

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it just becomes the bottom line.
It doesn't matter about people, doesn't matter

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about the environment doesn't matter about your
customers or even employees. When they use

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the excuse, if it's just about
my only obligation is to provide money to

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the shareholders or a profit at the
detrimental everything else, then it's clearly a

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model that no longer serves us.
Completely agree. You use an acronym that

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I don't recognize PTL. Was it
our pty proprietor to limited company? I

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think you have them as LLC's okay, gotcha LLCs? Yes to recognize,

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okay, yeah, but effectively an
intellectual concept around the fact that there is

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this company and it's nothing more than
an idea and a concept. But the

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idea that is that they on their
only remit is to make money, is

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to turn a profit at the expense
of everything else. Well, you know,

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I completely stand I obviously I don't
stand for that. Let's let's put

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it that way rather than get into
it. So, well, since we're

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talking about taking a stand, you've
you've taken a stand and you had a

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very successful business in events before you
got into working with masterminds. So how'd

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you get into this business? Well? I got into this quite late in

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life, in my mid forties.
I went to my very first mastermind,

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and this light bulb moment came came
to me because prior to that, I'd

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worked with some staff, but as
as the only sort of voice in the

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room and the only standing board really
was my wife. I'd come home and

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she works in corporate and she's a
smart cookie, but she got pretty tired

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of me coming home and go and
this went wrong or I don't know about

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this or what about that? And
you know, she's not a business person,

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she works in an organization. So
the very first time I was a

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mastermizer, thought, wow, there's
this community of people that that can I

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can I can talk about my business
problems, my fears, my doubts,

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my frustrations, my goals in a
way in a safe environment where they have

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the same problems, they have the
same fears, doubts and worries as me,

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but also that they they're there to
support me and help me. And

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for me, that was that was
revolutionary that I never had it before.

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So it was just I'd say,
okay, I need to know more about

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this, and I went down this
huge rabbit hole of okay, well this

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is this is the space that I
want to be in and it ties into

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that impact contribution purpose my why.
And again I didn't just jump into this,

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so I spend that eighteen months ago. And Okay, I really believe

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in this concept, absolutely love it. How can I how can I work

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in this space? Well, what's
brilliant about it from my advantage point is

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that when you look at the whole
concept of masterminds and you bring people together

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that yes, they share common problems, have been through common things at different

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stages of their lives and their and
their businesses. They also bring a certain

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expertise, whether maybe they're really grated
operations or really graded financing or really great

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at HR or whatever. And then
bringing those different perspectives and lenses to the

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to the four I think it's incredibly
useful. But you know, being a

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business owner and I am too,
is can be pretty lonely, and certainly

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having somebody else to bounce things off, not just friends or spouses or whatever,

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can be incredibly useful. Yeah,
it can get incredibly lonely. You

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know that. I always used to
say a small business, your highs are

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high and your lows are lower than
than working in a in a job.

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But absolutely to be the person that
is responsible for the staff and revenue for

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all of those things, that there
is a time where you just need to

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know that you've you're not alone and
people have got your back. And that

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also could be mentors, it could
be paid coaches, as long as you're

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getting some help, co co founders. There's a really good way to ensure

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that you're not doing it alone.
But ultimately it partly comes down to ego.

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You think that I've got this,
I can I can do this somewhere

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on my own, you know,
and if it's almost like admitting failure if

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you say, well, I need
external help. But if you've ever seen

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brent A Browns to talk on vulnerability
and shame it, it's a similar sort

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of concept where you go, look
at I haven't got it, will figure

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it out. And ultimately, ultimately, when you talk to even the people

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that you consider, you know,
incredibly successful, they still have that support

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00:27:45.960 --> 00:27:49.039
network. They don't do it alone. So it's a myth to think that

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you can do it all yourself and
you shouldn't reach out for help. In

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00:27:55.440 --> 00:27:59.799
fact, its the exact opposite.
I can tell you I've gotten so much

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better asking for help since I went
through my divorce. I realized I just

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couldn't do it by myself. I
needed help, And so I've gotten really

408
00:28:04.319 --> 00:28:07.279
good at saying I need help on
this. I don't know the answer this

409
00:28:07.279 --> 00:28:10.079
to you. Get over your I
need to help with this. In fact,

410
00:28:10.079 --> 00:28:11.519
this morning I was out for a
run road in early in the morning

411
00:28:11.519 --> 00:28:15.279
with my friend that I run with
every week, and sometimes I come into

412
00:28:15.279 --> 00:28:18.200
that conversation. He's feel a little
bit older than me, but he's a

413
00:28:18.359 --> 00:28:23.440
very very successful businessman, and so
I oftentimes come into that run with you

414
00:28:23.480 --> 00:28:26.920
know, a full agenda of what
I want. This poor guy stuck with

415
00:28:26.960 --> 00:28:29.240
me for an hour, so I'm
going to make the best use of it.

416
00:28:29.279 --> 00:28:32.519
And I grilled this guy and I
get more out of it. But

417
00:28:33.200 --> 00:28:38.799
you know, the idea of something
that's more ongoing and has a strategy in

418
00:28:38.839 --> 00:28:42.319
a space too and some structure to
it, I completely. In fact,

419
00:28:42.400 --> 00:28:47.559
I'm interested in joining a mastermind myself. So we'll talk about that a line.

420
00:28:47.599 --> 00:28:52.839
But I need all the help I
can get. I do want to

421
00:28:52.880 --> 00:28:56.920
ask you, though, You've got
a specific focus on accountability grown in and

422
00:28:56.319 --> 00:29:00.319
we talked about the need for entrepreneurs
to keep their feet to the fire and

423
00:29:00.319 --> 00:29:03.160
step outside the comfort zone. But
tell us more about why you are so

424
00:29:03.359 --> 00:29:11.039
fixated on accountability. Why is that
so important? It's it's almost really the

425
00:29:11.079 --> 00:29:15.519
opposite of what people want. There's
this marketing messages that you sell people what

426
00:29:15.559 --> 00:29:18.799
they want and need given what they
need. So I actually probably shouldn't call

427
00:29:18.839 --> 00:29:23.200
accountability because everybody wants it, but
they wanted someone else. They want our

428
00:29:23.240 --> 00:29:27.720
politicians to be more accountable. They
want our leaders to be more accountable.

429
00:29:29.160 --> 00:29:32.400
And then when you sit down and
say, okay, well for me,

430
00:29:32.559 --> 00:29:36.079
oh no, I'm fine, I've
got all my metrics in place, I

431
00:29:36.079 --> 00:29:40.160
don't need them and hold me accountable. And the reality is that the accountability

432
00:29:40.279 --> 00:29:42.799
is one of the key things that
will drive your business, especially if a

433
00:29:42.839 --> 00:29:48.200
small business owners people that are the
results are on them pretty much because when

434
00:29:48.240 --> 00:29:53.039
we often leave corporate world to go
and start our own business because we want

435
00:29:53.039 --> 00:29:56.480
the freedom. We sold this idea
of freedom, and in fact it's the

436
00:29:56.519 --> 00:30:02.400
exact opposite. You need so much
discipline structure, otherwise you bounce around all

437
00:30:02.400 --> 00:30:06.880
over the place. You got the
shiny, shiny syndrome object where you chase

438
00:30:06.960 --> 00:30:11.079
this new, latest, brightest shortcut, great new idea. And the reality

439
00:30:11.240 --> 00:30:15.680
is the manager is what keeps you
in place. So normally in a business

440
00:30:15.839 --> 00:30:21.000
there are three three sides to it. There's the entrepreneur, there's the technician

441
00:30:21.119 --> 00:30:23.720
side, and then there's a manager. And nobody wants the manager because that's

442
00:30:23.720 --> 00:30:27.920
what they've left behind. Whereas the
accountability is all about okay, well at

443
00:30:27.920 --> 00:30:30.839
the end of the week, have
you hit your KPI? So if you've

444
00:30:30.839 --> 00:30:33.720
done what you're supposed to do and
there's nobody there to say yes or no,

445
00:30:34.119 --> 00:30:37.160
and so the business owner can just
fudge him and say, oh,

446
00:30:37.240 --> 00:30:41.359
yeah, something else happened. I
got busy. This distracted me. So

447
00:30:41.759 --> 00:30:47.000
there's no accountability for a lot of
people, and they are answering to nobody

448
00:30:47.000 --> 00:30:52.640
accept themselves, which means that they're
easy to fudge their results. Yes,

449
00:30:52.000 --> 00:30:56.400
I really understand that. I am
a disciplined person. However, the accountability

450
00:30:56.440 --> 00:30:59.720
does really help me. You know, I say I want to do something.

451
00:30:59.759 --> 00:31:02.480
I committed to writing my book.
Okay, Cortez, where is it?

452
00:31:02.599 --> 00:31:07.880
You know? So I really appreciate
that. And the other piece that

453
00:31:07.920 --> 00:31:11.240
you talked about that I really appreciate
it and want to want to talk a

454
00:31:11.240 --> 00:31:15.319
bit more about is the need to
step out of our comfort zone, say

455
00:31:15.400 --> 00:31:18.480
more about that. Why is that
important? Well, everything everything we want,

456
00:31:18.559 --> 00:31:23.240
all of our desires on the other
side of our fears. This could

457
00:31:23.279 --> 00:31:29.000
be. This could be anything from
I joined Toastmasters a couple of years ago

458
00:31:29.000 --> 00:31:32.599
because I want to improve my public
speaking and get my message out there.

459
00:31:32.920 --> 00:31:36.240
And you understand then that so many
people are afraid of public speaking and when

460
00:31:36.240 --> 00:31:38.799
they try it, I wasn't that
bad, saying with starting a podcast,

461
00:31:40.000 --> 00:31:44.039
maybe you had fears about studying your
very first show and who am I to

462
00:31:44.799 --> 00:31:48.559
get this message? Or you know
what if I fail? So we bump

463
00:31:48.640 --> 00:31:52.079
up against these fears all the time, and they're what hold us back from

464
00:31:52.079 --> 00:31:56.960
doing what we what we're capable of. So I find that the more you

465
00:31:56.000 --> 00:32:00.039
can can test those, the more
you can be around a group that say,

466
00:32:00.079 --> 00:32:02.200
I like I tried that, it
wasn't so hard. You just do

467
00:32:02.240 --> 00:32:07.519
this this and this gives you that
permission to try something that is outside your

468
00:32:07.519 --> 00:32:12.160
comfort zone because that's where all the
magic happens, that's where the results happened.

469
00:32:12.160 --> 00:32:15.160
So if you want to write a
book and there's someone keeping you on

470
00:32:15.200 --> 00:32:19.279
track every every week, every fortnight, you know where what have you done?

471
00:32:19.279 --> 00:32:22.640
If you steps you put in place
you far more likely to get there.

472
00:32:22.759 --> 00:32:27.119
So it's it is a question of
stepping into that space, but but

473
00:32:27.200 --> 00:32:30.759
with some kind of sports support so
that you're not doing it alone. Two

474
00:32:30.799 --> 00:32:34.440
things I got to say that really
quick run. And so first, you

475
00:32:34.440 --> 00:32:37.640
know, in terms of stepping out
of her comfort zone, you're in Melbourne,

476
00:32:37.640 --> 00:32:39.480
Australia. I think I told you
that. I got to visit Sydney,

477
00:32:39.519 --> 00:32:44.640
Australia back in June of this year. And my coach, who is

478
00:32:44.680 --> 00:32:45.920
obviously not a really a mass to
my mind guy from Release, my coach,

479
00:32:45.920 --> 00:32:49.240
he said, when you go Cortez, You've got to do the bridge

480
00:32:49.279 --> 00:32:52.200
climb because I know how frightened you
are of heights. Just do it.

481
00:32:52.119 --> 00:32:54.720
I did it, and I you
know, it was tough for me and

482
00:32:55.079 --> 00:32:59.359
I but I did. I mean
getting through it and facing that fear and

483
00:32:59.400 --> 00:33:01.440
am engine the Rand scheme of things. It's there, there's no danger in

484
00:33:01.480 --> 00:33:05.720
this is just dealing with your feelings
and fewers, et cetera. But it

485
00:33:05.799 --> 00:33:07.960
did. It helped me go all
right, I did that, so what

486
00:33:08.000 --> 00:33:12.319
else can I do? And it
did? It could I knew that I

487
00:33:12.359 --> 00:33:14.359
was growing in the process of doing
that. I'm so glad I did and

488
00:33:14.400 --> 00:33:20.559
I've got a picture to prove that
I really was up there, thank you.

489
00:33:20.640 --> 00:33:22.480
And it was so fun. That
guide was fantastic. He just made

490
00:33:22.480 --> 00:33:24.880
it great. So I learned a
lot about your country while I was there

491
00:33:24.920 --> 00:33:29.799
too in that climb, which is
frankly what I focused on as I was

492
00:33:29.880 --> 00:33:31.319
up there, so it made it
a little bit easier. But and you

493
00:33:31.480 --> 00:33:35.160
learned a lot about yourself as well. I did, and that I can

494
00:33:35.160 --> 00:33:38.319
do more than I I've been telling
myself I can do. So Anyway,

495
00:33:38.920 --> 00:33:42.240
the other thing that I was going
to share with regard to stepping out of

496
00:33:42.240 --> 00:33:45.039
your comfort zone, would love your
take on is I had a guest on

497
00:33:45.079 --> 00:33:49.880
my show a couple of weeks ago
named doctor Lance Secreton of the Secreton Institute

498
00:33:49.880 --> 00:33:52.680
in Toronto, Canada, and he's
been doing leadership development for years and does

499
00:33:52.720 --> 00:33:57.240
a lot of retreats, and one
of his signature retreat experience is that is

500
00:33:57.279 --> 00:34:01.920
he takes executives who have maybe never
seen in their life and teaches them in

501
00:34:02.000 --> 00:34:07.160
one day to do a diamond ski
run down the mountain. And I told

502
00:34:07.240 --> 00:34:08.760
him, I said, if I
did that, I would screen my head

503
00:34:08.800 --> 00:34:12.440
off the hallway and have a heart
attack. Before I got to the bottom.

504
00:34:13.599 --> 00:34:16.840
But what's your take on and really
stepping out of your cupboard zone like

505
00:34:16.880 --> 00:34:22.000
that? I'm all for it.
When I so a year before the ship

506
00:34:22.079 --> 00:34:23.719
sunk, I was in New Zealand
and I did this thing called the Awesome

507
00:34:23.760 --> 00:34:30.360
Foursome, which was a jetboat ride, helicopter, a bungee jump over about

508
00:34:30.360 --> 00:34:37.079
a ninety meter bridge, and then
whitewater rafting and so all four all four

509
00:34:37.199 --> 00:34:40.239
ones. And obviously, when you're
in early twenties you think you're invincible anyway,

510
00:34:40.239 --> 00:34:43.639
your bulletproof, you've just got that, especially guys, you know,

511
00:34:43.679 --> 00:34:45.800
it's just one of those things.
So I did all those four in one

512
00:34:45.840 --> 00:34:53.639
single day, and the adrenaline rush
was just just amazing. So maybe I'd

513
00:34:54.159 --> 00:34:58.599
got a more over and done with
in just one thing. Maybe that maybe

514
00:34:58.840 --> 00:35:02.840
maybe easier, harder. I don't
no, but I think that ultimately we

515
00:35:02.880 --> 00:35:07.199
are we are conditioned to worry about
failure, and the older we get,

516
00:35:07.239 --> 00:35:10.719
the more that becomes prevalent, becomes
we want to be in this safe problem,

517
00:35:10.760 --> 00:35:15.719
want to want to do what we
already know. But ultimately most of

518
00:35:15.719 --> 00:35:21.920
those things in that controlled environment,
one of the best ways to really expand

519
00:35:21.960 --> 00:35:24.760
your brain I like to think it
is a bit like a balloon that you

520
00:35:24.440 --> 00:35:28.800
you expand it and they're gonna be
days. We will shrink down a little

521
00:35:28.800 --> 00:35:30.360
bit, but it'll be bigger than
when it started. And that's a great

522
00:35:30.360 --> 00:35:32.840
analogy to think about all of these
things that you want to try and you

523
00:35:32.880 --> 00:35:36.719
want to do and you tick them
off and you go, actually, it

524
00:35:36.800 --> 00:35:38.679
was nowhere near as bad as it
was. So I'm all forid if you

525
00:35:38.719 --> 00:35:44.119
can. If you haven't learned something
or challenge yourself in the last six months,

526
00:35:44.159 --> 00:35:47.199
then you're you're stagnating if you Yeah, this is just completely going anyway.

527
00:35:47.280 --> 00:35:52.039
Yeah, yeah, yeah, So
rush those boundaries. Yeah, oh

528
00:35:52.079 --> 00:35:55.000
that's gorgeous. We'll talk some more
offline about that wholeness and an experiencing you

529
00:35:55.079 --> 00:35:58.760
talk me into that, but let's
grab our last break here if we can.

530
00:35:59.199 --> 00:36:00.679
I'm at least court as your host. Moved on the air with Ronan

531
00:36:00.800 --> 00:36:06.800
Leonard, aka the mastermind Guy and
founder of Accountability. He teaches niche business

532
00:36:06.800 --> 00:36:10.239
owners and subject matter experts how to
leverage their intellectual property into additional revenue models

533
00:36:10.440 --> 00:36:15.760
and increase their industry profile, all
through the innovative concept of virtual masterminds.

534
00:36:15.000 --> 00:36:19.159
He joins today from Melbourne, Australia. After the break, we're going to

535
00:36:19.159 --> 00:36:22.599
get more into the specifics of mastermind
groups and how they work and why stay

536
00:36:22.639 --> 00:36:25.599
with us. We'll be right back. Elise Cortez as a speaker and engagement

537
00:36:25.639 --> 00:36:31.639
and development catalyst. She designs and
delivers professional development, leadership and engagement workshops

538
00:36:31.719 --> 00:36:37.440
and can bring her expertise to your
organization. She will help ignite meaningful development

539
00:36:37.480 --> 00:36:42.599
within your workforce that will increase employee
engagement, performance and retention. To learn

540
00:36:42.599 --> 00:36:45.480
more or to invite Elise to speak
to your organization, please visit her at

541
00:36:45.639 --> 00:36:52.039
www dot Elise Cortez dot com.
She would welcome the opportunity to help get

542
00:36:52.039 --> 00:37:02.480
your employees working on purpose. This
is working on Purpose with Elise Cortez.

543
00:37:02.960 --> 00:37:08.480
To reach our program today, send
an email to Elise ali Se at Elise

544
00:37:08.599 --> 00:37:15.800
Cortez dot com. Now back to
working on Purpose. If you're just tuning

545
00:37:15.840 --> 00:37:19.039
in. My guest is a Running
Leonard who is the founder of Accountability and

546
00:37:19.039 --> 00:37:22.199
teaches niche business owners and subject matter
experts how to leverage their intellectual property into

547
00:37:22.199 --> 00:37:27.440
additional revenue models and increase their industry
profile, all through the innovative concept of

548
00:37:27.519 --> 00:37:31.960
virtual masterminds. I'm Elise Cortez,
your host. So I want to be

549
00:37:32.079 --> 00:37:36.559
able to get our listeners really into
this space here if we can run it

550
00:37:36.559 --> 00:37:39.679
and really help them understand how masterminds
work and really how they what kind of

551
00:37:39.679 --> 00:37:44.880
results they can get. So let's
start there first. How do mastermind groups

552
00:37:44.880 --> 00:37:46.840
work? How do you how do
you inform them? What's what are what

553
00:37:46.840 --> 00:37:52.840
would you suggest for structure, etc. Sure, well, there's there's two

554
00:37:52.880 --> 00:37:55.480
sides to the mastermind group, and
I teach both of them. On the

555
00:37:55.480 --> 00:38:00.920
one side, you've got a subject
matter of expert who looks for bigger impact,

556
00:38:00.960 --> 00:38:04.639
bigger purpose, and one of those
is to start their own mastermind,

557
00:38:05.199 --> 00:38:08.400
and so I teach them how to
do that, how to basically and download

558
00:38:08.400 --> 00:38:13.400
their intellectual property and create a mastermind
where they can teach what they know to

559
00:38:13.440 --> 00:38:17.480
as a shortcut their knowledge, their
ideas well. The key things I do

560
00:38:17.480 --> 00:38:20.840
about that, though, is I
actually say, for your very first one

561
00:38:20.960 --> 00:38:23.920
is don't dump all your intellectual property
down and say this is what I'm teaching.

562
00:38:24.400 --> 00:38:27.599
Ask your group what they want to
know. It's a little bit like

563
00:38:27.599 --> 00:38:31.800
a lot of business owners and entrepreneurs
to start a business idea without actually testing

564
00:38:31.840 --> 00:38:35.880
the market because they've got this great
idea that it's going to make them millions,

565
00:38:35.920 --> 00:38:38.320
it's going to be brilliant, and
then they finally launch it and it

566
00:38:39.239 --> 00:38:44.920
opens the crickets because it's not what
the market wants. So I teach people

567
00:38:44.960 --> 00:38:47.440
that have a really good skill and
there are people that want to learn there,

568
00:38:47.639 --> 00:38:52.039
but just ask them. Go into
your market and your first beat the

569
00:38:52.119 --> 00:38:54.960
one. Keep it very very fluid, find out what the market wants and

570
00:38:55.000 --> 00:39:00.400
teach that. And then on the
other side, I run Mastermind Group where

571
00:39:00.480 --> 00:39:04.519
I do connect people and we go
through a normally a thirteen week program and

572
00:39:04.559 --> 00:39:07.400
get them to really look at every
aspect of their business and then probably pick

573
00:39:07.480 --> 00:39:13.960
one or two areas that they're lacking
in and they need improvement of. So

574
00:39:14.039 --> 00:39:16.960
the idea is that again, you
don't know what you don't know, and

575
00:39:17.000 --> 00:39:21.840
also you can't be a master at
everything. Most really good successful business owners

576
00:39:22.000 --> 00:39:24.320
are good at just one or two
things that's their key leverage. But as

577
00:39:24.360 --> 00:39:28.199
a small business owner, you have
to be across everything marketing, sales,

578
00:39:29.199 --> 00:39:31.639
productivity, whatever it is. It's
very unlikely that we're good at all of

579
00:39:31.679 --> 00:39:36.679
those things. So it's just finding
a couple of key areas for you to

580
00:39:37.079 --> 00:39:42.239
improve to get the most results.
That was so you just really gave me

581
00:39:42.280 --> 00:39:45.360
access to something wrong, And I
didn't really understand, at least from what

582
00:39:45.400 --> 00:39:49.360
I've never been involved in a master
group, a mastermind group. I didn't

583
00:39:49.360 --> 00:39:52.920
really understand that part of at least
your approach to doing them is that each

584
00:39:52.480 --> 00:39:57.679
participant brings what they really know to
the equation to teach the others. I

585
00:39:57.719 --> 00:40:01.639
didn't really understand that. That's terrific. Yeah, but it doesn't matter.

586
00:40:01.760 --> 00:40:05.239
Like I said earlier, it doesn't
matter where the best idea comes from.

587
00:40:05.239 --> 00:40:09.400
So when I'm participating and I'm facilitating
a mastermind group and somebody from left field

588
00:40:09.400 --> 00:40:14.599
comes up with this idea, I've
seen people then writing they're answering someone else's

589
00:40:14.679 --> 00:40:17.360
question, and somebody else, a
third person is writing down, Oh,

590
00:40:17.400 --> 00:40:20.519
that's great. I can apply that
to mine. I can tweak that.

591
00:40:21.000 --> 00:40:23.760
Because we live in this world now
of content, content everywhere. Thirty years

592
00:40:23.760 --> 00:40:27.320
ago, it was very difficult to
start a business. You didn't have all

593
00:40:27.320 --> 00:40:30.599
that information. Now we've got all
this information, and yet we're failing at

594
00:40:30.599 --> 00:40:35.239
a faster rate than before. So
clearly it's not content what it tends to

595
00:40:35.239 --> 00:40:37.360
do. Is is context, So
how does that apply to me? Okay,

596
00:40:37.440 --> 00:40:42.519
you've you've read this blog post or
you've watched this video about how somebody

597
00:40:42.559 --> 00:40:45.599
does something and gets results, and
you know, actually, in my business

598
00:40:45.599 --> 00:40:47.960
is a little bit different to that. So what's the context behind that?

599
00:40:49.039 --> 00:40:52.559
How would I do that? To
repurpose that and to shape that so that

600
00:40:52.559 --> 00:40:57.039
it gets me results? And the
other ideas is around is around people that

601
00:40:57.039 --> 00:41:00.400
have already done what you've done,
so they can say, actually, try

602
00:41:00.440 --> 00:41:02.440
that didn't work. But have you
thought about this? I know I haven't.

603
00:41:02.480 --> 00:41:07.599
That that's great. So it's turning
your good ideas into great ideas and

604
00:41:07.679 --> 00:41:12.719
also particularly potentially burying your bad ideas
before they get down this rabbit hole and

605
00:41:12.760 --> 00:41:15.559
spending all that time, effort of
money on something that doesn't work for you.

606
00:41:15.840 --> 00:41:21.599
Yes, indeed. Well, so
when I'm imagining these groups now,

607
00:41:21.599 --> 00:41:23.599
and I'm certain to get more present
to how they work and such, so

608
00:41:23.719 --> 00:41:27.599
I guess the next thing I want
to understand is what has to be in

609
00:41:27.639 --> 00:41:30.079
placement for them to produce results and
be effective. What has to be there?

610
00:41:31.239 --> 00:41:35.320
Well, the key things is some
kind of structure to be like going

611
00:41:35.360 --> 00:41:37.599
into a meeting for an hour in
a corporate environment and saying, well,

612
00:41:37.639 --> 00:41:40.679
okay, what are we going to
talk about. So if you've got structure,

613
00:41:40.719 --> 00:41:45.880
that really helps, it keeps a
master mind flowing. The other thing

614
00:41:45.960 --> 00:41:52.360
is is having some kind of accountability, which is your goal setting and Okay,

615
00:41:52.679 --> 00:41:54.360
what am I going to focus on
this week and what's the outcome?

616
00:41:54.400 --> 00:41:58.639
And then coming back the week afterwards
and reporting that say, look, I

617
00:41:59.320 --> 00:42:02.519
tried this and this is the results
I've got. I put in a bit

618
00:42:02.559 --> 00:42:07.079
of gratitude within there, so I'll
talk about one thing you grateful for,

619
00:42:07.199 --> 00:42:09.239
and I also talk about weekly what
did you learn this week? What's your

620
00:42:09.280 --> 00:42:13.800
key lesson for the week. And
one of the things that we tend to

621
00:42:13.840 --> 00:42:16.599
focus on all the time is we're
hard wired to look for negative results.

622
00:42:16.400 --> 00:42:21.639
That's what kept us alive. Right
there, there's a tiger chasing me and

623
00:42:21.880 --> 00:42:25.519
run away. So in small businesses, we tend to look for all the

624
00:42:25.559 --> 00:42:30.199
problems of all the things are going
wrong, and we never spend the time

625
00:42:30.239 --> 00:42:32.960
to go, actually, this week, I've got to thank you letter for

626
00:42:34.039 --> 00:42:37.199
a client, got I've got two
new clients this week. Or we don't

627
00:42:37.239 --> 00:42:40.760
celebrate the winds enough to because we're
focused on all the problems where we've got

628
00:42:40.760 --> 00:42:45.679
to solve. So I always get
my group to come in with a win

629
00:42:45.760 --> 00:42:47.880
for the week. Let's let's talk
about your wins. Let's ensure that you're

630
00:42:47.920 --> 00:42:52.760
not thinking constantly forty hours fifty hours
a week about the problems you've got,

631
00:42:52.760 --> 00:42:55.800
the results you don't have yet,
or where you want to be. And

632
00:42:55.960 --> 00:43:00.719
let's at least spend a little bit
of time celebrating some some of the winds.

633
00:43:00.920 --> 00:43:06.079
And the other key the key attribute
I look for in masterminds is people

634
00:43:06.079 --> 00:43:09.440
that actually like helping people, because
ultimately, you know, you talked about

635
00:43:09.519 --> 00:43:13.840
running with your friend, and your
friends obviously happy to a run with you

636
00:43:13.880 --> 00:43:16.920
and help you. And it comes
back in spade. So it's not it's

637
00:43:17.000 --> 00:43:22.639
never a one way you take,
take, take, I'm sure you help

638
00:43:22.719 --> 00:43:25.519
him with things. So it is
that that giving mentality is that you give

639
00:43:25.599 --> 00:43:30.079
first, and they use that in
B and I you give to get.

640
00:43:30.239 --> 00:43:34.159
It's some one of their phrases is
that you come in with this this giving

641
00:43:34.199 --> 00:43:38.559
attitude knowing that you will get so
much more back, and it's not a

642
00:43:38.599 --> 00:43:43.599
one way street. Yes, yes
I agree, and yes I do try

643
00:43:43.599 --> 00:43:45.920
to help my friend as well.
But I just think he's probably smarter than

644
00:43:45.960 --> 00:43:50.760
me, but I do try to
help him, right, Yes, well,

645
00:43:50.800 --> 00:43:53.800
then so on The next for me
logical question is then how do people

646
00:43:53.840 --> 00:43:58.119
find mastermind groups? How do they
how do they know which one to join

647
00:43:58.239 --> 00:44:02.039
or how do they find these things? Knowing which ones to joint is almost

648
00:44:02.119 --> 00:44:06.159
impossible because until you're actually in something, you really don't know. It's a

649
00:44:06.159 --> 00:44:08.519
bit like hiring a coach or hiring
someone to do your marketing. Until you

650
00:44:08.559 --> 00:44:12.880
start to get the results, doesn't
matter what theyre doesn't matter their website looks

651
00:44:12.880 --> 00:44:15.719
like or their resume says you can
sometimes I have to take a bit of

652
00:44:15.719 --> 00:44:20.000
a leap of faith. You can
actually start your own mastermind group. It's

653
00:44:20.000 --> 00:44:24.480
not something that you have to find
one. There are more and more out

654
00:44:24.519 --> 00:44:30.519
there. There's definitely a trend that
is improving and people are understand the value

655
00:44:30.559 --> 00:44:32.840
of them, So absolutely you can. All you need is three or four

656
00:44:32.920 --> 00:44:38.440
friends or acquaintances or even LinkedIn connections
and say, look, looking to start

657
00:44:38.440 --> 00:44:43.440
a mastermind group. I'd love you
to consider applying, so you can actually

658
00:44:43.480 --> 00:44:45.880
run them yourself. It requires obviously
a little bit of hard work and discipline

659
00:44:45.920 --> 00:44:52.159
and following people up and putting some
processes in place, but absolutely no cost.

660
00:44:52.280 --> 00:44:54.840
You can reach out and help other
people and create that sort of mini

661
00:44:54.880 --> 00:45:00.199
group yourself. Okay, got that, Thank you. Well, we're getting

662
00:45:00.239 --> 00:45:02.360
close to running out of time here
on the shore, but it so maybe

663
00:45:02.360 --> 00:45:06.760
I can sneak in two more questions. I was very very intrigued. You

664
00:45:06.840 --> 00:45:10.960
see something on your website about dot
or dart system for tracking rituals. What's

665
00:45:12.000 --> 00:45:15.960
that? Ah? Yes, this
is one of the best things I ever

666
00:45:15.039 --> 00:45:19.960
learned about four years ago. So
it's a ritual for tracking what I'm going

667
00:45:20.000 --> 00:45:22.679
to say I'm going to do,
and it's based on JD. Rockefeller.

668
00:45:22.760 --> 00:45:27.400
You Joel Barron, you know,
from the US, made millions and millions

669
00:45:27.400 --> 00:45:31.280
and billions, and effectively he was
really good at tracking and measuring what he

670
00:45:31.360 --> 00:45:37.559
did. So it's a very very
simple system where I track things like my

671
00:45:37.760 --> 00:45:42.880
meditation, my exercise, a little
brain training app I do every day.

672
00:45:42.960 --> 00:45:47.000
There's about ten twelve things I do
almost on a daily basis, and then

673
00:45:47.039 --> 00:45:50.480
I print off this little thing and
I just put a dot by them did

674
00:45:50.519 --> 00:45:52.800
I do that today? And then
you can quickly see patterns and you can

675
00:45:52.840 --> 00:45:59.840
quickly see where the promises you've made
to yourself you're falling short on and ensuring

676
00:45:59.840 --> 00:46:05.880
that you create a bit more accountability
just around those habits and rituals. Because

677
00:46:05.880 --> 00:46:07.159
everyone talks about lofty goals. I
want to do this, I've got this

678
00:46:07.199 --> 00:46:10.599
goal to double my revenue, et
cetera, et cetera. I've got a

679
00:46:10.599 --> 00:46:15.039
goal to stay fit. It all
comes down to habits of rituals. They're

680
00:46:15.119 --> 00:46:17.639
what they are, the things you
need to put in place to do consistently

681
00:46:17.639 --> 00:46:22.360
on a daily, weekly basis that
will get you those results, and the

682
00:46:22.400 --> 00:46:24.239
second do you drop off doing that. Let's use your book example. So

683
00:46:24.320 --> 00:46:29.079
if your book is to write a
book in the next six months, you

684
00:46:29.079 --> 00:46:32.639
know that maybe you need to do
five hundred words every single day or three

685
00:46:32.719 --> 00:46:36.360
days a week, and then you
look at that dot system and you can

686
00:46:36.400 --> 00:46:38.920
actually are I've missed too. I've
only done it once this week. So

687
00:46:38.960 --> 00:46:44.400
you can start to see where you're
missing out on the promises that you have

688
00:46:44.519 --> 00:46:47.599
made to yourself, because they're the
ones we break the most. We're good

689
00:46:47.599 --> 00:46:51.719
for our friends, we're certainly good
for our clients and our customers and our

690
00:46:51.760 --> 00:46:55.119
work thing, but we are terrible
at keeping those promises to ourselves. So

691
00:46:55.159 --> 00:46:59.119
when you can keep those promises to
yourself, you can achieve those goals and

692
00:46:59.119 --> 00:47:04.360
those desires and those lofty ambitions that
you have. I love that, and

693
00:47:04.440 --> 00:47:06.679
yes I do like the discipline,
but I also like the idea of having

694
00:47:06.719 --> 00:47:09.119
a structure to help me keep myself
honest to myself. So thank you for

695
00:47:09.199 --> 00:47:13.199
that. I was very intrigued by
that, and i'd loved your answer and

696
00:47:13.880 --> 00:47:16.360
I think I can implement that.
So thank you little gift for me and

697
00:47:16.400 --> 00:47:22.360
our listeners. So we're just about
a minute away here, so if you

698
00:47:22.400 --> 00:47:25.199
could around, and I'd like to. I always like to give my guests

699
00:47:25.360 --> 00:47:28.920
the last word, if you will. So, knowing that the show is

700
00:47:29.000 --> 00:47:32.280
listened to people by around the globe
and it's about helping them more meaningful and

701
00:47:32.280 --> 00:47:36.320
productively connect with their work, what
would you like to leave them with.

702
00:47:37.320 --> 00:47:40.159
I'll probably leave you with that last
saying is that you really need to keep

703
00:47:40.199 --> 00:47:46.119
the promises to yourself. Yes,
we all have responsibilities around family, friends,

704
00:47:46.199 --> 00:47:51.800
work, all those other commitments,
but ultimately, if you can just

705
00:47:52.000 --> 00:47:55.119
look at your core values, I
actually why your core values, and just

706
00:47:55.199 --> 00:48:00.440
make some better commitments to yourself.
And there's agreements that you make to yourself

707
00:48:00.960 --> 00:48:07.079
that will really hopefully leave you with
a really successful life and something you're proud

708
00:48:07.119 --> 00:48:12.000
of in the fact that you're able
to keep those those commitments. I want

709
00:48:12.000 --> 00:48:14.760
a brilliant way to close Run,
and I'm completely with you here here,

710
00:48:15.079 --> 00:48:17.079
I want to thank you so much
for starting your day with us and sharing

711
00:48:17.119 --> 00:48:21.679
your expertise, your passion, your
heart. Thank you so much for being

712
00:48:21.719 --> 00:48:23.639
a guest. I'm working on purpose. I appreciate you having me on the

713
00:48:23.639 --> 00:48:27.800
show. Thank you, Liz absolutely. And if you want to learn more

714
00:48:27.840 --> 00:48:30.559
about Run and Leonard and the work
he's doing with Masterminds, visit his website.

715
00:48:30.599 --> 00:48:35.559
It's right, it's quite clever.
It's eccountability dot io. So think

716
00:48:35.599 --> 00:48:38.199
of the word accountability with an A
and just replace the A with an ee

717
00:48:38.360 --> 00:48:44.880
accountability dot io and join us next
week when we talk with Sharon Dematia.

718
00:48:44.960 --> 00:48:47.639
We're going to talk about her stand
to empower women address global issues, especially

719
00:48:47.639 --> 00:48:52.360
around depression, and her recent trip
to South Africa and service of this mission.

720
00:48:52.480 --> 00:48:53.559
See you then, remember that work
is at least one third of our

721
00:48:53.599 --> 00:49:00.599
lives, so let's work on purpose. We hope you've enjoyed this week's program.

722
00:49:00.639 --> 00:49:04.719
Be sure to tune in to Working
on Purpose, featuring your host Alice

723
00:49:04.760 --> 00:49:09.199
Cortez, each week on the Voice
America Empowerment Channel. This week, find

724
00:49:09.239 --> 00:49:12.239
your life's purpose at work.