Do Work that Delights - Practice Simple Acts of Social Purpose

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now. Here
is your host, doctor Elise Cortes.

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Welcome back to the Working and Purpose
Program. Thanks for tuning in again this

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week. I'm your host, Doctor
Reli's Cortes. Join you live from Dallas,

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which is home base for me by
Wave and Production. I am a

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management consultant specializing in meaning and purpose, organizational logotherapist, inspirational speaker, social

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scientist, and author. You can
learn more about me and how we can

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work together at at least Quartes dot
com and gustoshnow dot com. Let me

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thank my partner and sponsor, work
Proud. We are a perfect collaboration.

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Everyone wants to know they matter and
that the work they do is meaningful and

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appreciated. Work Proud is a mobile
platform built to encourage employees to share stories

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and recognize each other's contributions actions which
increase meaning and fulfillment at work. Work

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Proud empowers hr and business leaders to
create company cultures where all employees are inspired

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to feel proud of their work and
proud of their company. Check them out

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at workproud dot com. With us
today is b Bocolandro, president of via

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Work, a global consulting firm specializing
in workplace purpose. She's the author of

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Do Good at Work, How simple
acts of social purpose strive success and well

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being. We'll be talking about the
motivational importance of social purpose at work,

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job purposing, and some methods of
job persing which can make any job more

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meaningful. She joins to Day from
San Clemente, California. Be welcome to

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Working on Purpose. Thank you,
Elise. I'm so happy to be here.

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Your show is so insightful. I
just hope I can keep up with

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all the insights of your prior guests
and yours. Oh you're so lovely to

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say that. I remember fondly when
when I got the email from you and

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you'd said that you heard a couple
episodes including one that we did with Aaron

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Hurst, and I think by the
way, we were at the same converce

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in twenty nineteen, right, I
heard the same We were in the same

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space. But for those of you
that are watching, let me hold up

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the beautiful book that she wrote.
It's called do Good at Work Is It's

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just beautiful and I loved reading it, and we're going to dive right into

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it. I think it would be
really fun be to start the conversation the

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same way that you did the book, which I just thought was so endearing,

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and it was the way that you
talk about the advice that you got

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from your father, who, of
course you affectually referred to as Poppy,

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And you say Poppy's words of advice
were and that went along with his early

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work experience and his career, were
to listen beyond the clamor of your wants

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for the whisper of the world's needs. There it is on the coffee cups

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he's holding up. Ah. The
reason it's on the coffee cup is because

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early readers like wanted the swag.
They were like Boppy stole the show.

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I know. The book is about
like allegedly, you know, somewhat about

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you and about all these concepts.
But he stole the show. So could

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I have like a mug or a
T shirt with his quote? So?

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Yes, Yeah, my father was
a He was a complicated human like most

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of us. But and you know
this is a sign of hope, because

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he was the happiest workaholic you could
imagine. He loved work. We would

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sit down. He would eat much
later than us because he worked. He

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worked late, and he'd be back
at like ten pm. And he would

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always have the same dinner. It
was a tea bone steak with a gin

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and tonic and isolate, thank you
very much. Yeah, and my siblings

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and I would sit around the table
and like, you know, just have

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our chins on our hands and go, Bobby tell us work stories like they

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were just because and it wasn't.
He would be telling us about a meeting

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sometimes like things that we would ordinarily
think are not that exciting. But the

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way he told it and the way
he lived work, like the way he

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embodied work was riveting. And it's
because he I mean, in large part,

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uh, it's because he embodied this
quote that he saw work as an

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opportunity to look beyond our own selves
and you know, all that chatter in

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our heads like oh, wouldn't be
great if I got a promotion, or

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wouldn't be great if I own this, like all that chatter, and or

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even the chatter of like I don't
feel very secure in this meeting, you

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know, to just go beyond all
that chatter in our heads to the realm

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of like what can I do for
the world. And he did that often,

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And the book starts with an example
of him sharing with me I'm very

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young, I'm five or six years
old, that he was a transportation engineer,

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and so he was designing all these
roads and these you know, ramps

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that to get traffic to where it's
supposed to go in a very narrow strip

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of land near the Caracas airport.
I was born in Venezuela, to Venezuela

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and parents, so this is all
happening in Venezuela. And as he's designing

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this, he thinks, hey,
there are there's a slum on the side

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of the of the mountain, and
what if we gave them beach access because

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they didn't really have beach access,
I mean had to risk their lives to

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get beach access. So he puts
a pedestrian bridge in to go to the

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beach, and it's the part of
the whole blueprint that he's proudest of.

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And he's just relishing telling me this
story about how these families who can see

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the blue water from where they live
haven't been able to, you know,

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dip their toes in it. And
so you know, and this is the

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practice that the book talks about,
which I dubbed job purposing, and which

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he routinely applied. That is such
a do you see why I wanted to

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open the conversation with that, because
it's so promising, right that he gets

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to give all these people beach access. I was just talking to a friend

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who was saying, you know,
you when you grow up in neighborhoods that

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don't have a pool or anything like
that, or you don't learn how to

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swim. So your father also probably
allowed a lot of people to learn learn

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how to swim early on in life
when they probably would never have. So

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that's an amazing, great point,
right, It's a great point how many

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lives, you say, too,
in addition to giving them access to recreation.

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So I love starting with that,
and that's why I wanted to do

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that, because that represents the possibility
that we all have to look beyond our

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immediate jobs for another way to make
a difference in the world, which brings

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me to the next piece that I
wanted to speak about because one of the

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reasons I am so grateful you came
into my life, because we really are

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two peas in a pod, right. We care about the world of work

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and work being fulfilling. And I
love what you say here in your book.

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You say, quote, if our
daily labor meaningfully contributed to others or

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to societal causes, had what is
known as social purpose, the world would

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certainly be more just, kind and
pristine, just like we're talking about.

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That's the promise we're talking about here. Yes, And you know, most

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there's over one hundred examples of job
purposing in the book, and most are

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small, yeah, even smaller than
my dad's. You know, some are

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just being kind and things that people
with very little authority can do. And

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it's really easy to be to be
skeptical, right, like, how much

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good is this going to do?
Right? And we know that over ninety

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percent of Americans believe that the world
is not getting better, that all these

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things that nonprofits are doing and government
is doing, and you know, volunteers

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with their heart in their hands,
do day in and day out to improve

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the human condition, to elevate you
know, it's where we are where we're

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going to eliminate these stubborn problems don't
work. We think the world is getting

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worse. And by the way,
the numbers are about the same globally.

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And what's interesting is that that is
patently incorrect. There's a great book called

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Enlightenment now by Steve Pinker at Harvard, and he goes through all of human

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you know, all of our struggles, everything from health to environment, and

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I know that one sounds surprising to
violence every single human issue you can think

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of, at least I couldn't think
of. The whole book is dedicated to

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this, and he looks at the
history of it. However much history there

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is usually hundreds of years, and
always hundreds of years, sometimes even thousands

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of years. We have relatively decent
data, and on every single one,

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every chapter, it's the same conclusion, like there is no question that the

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trajectory is upwards on every single one
of those. Now that's not to say

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that there aren't periods of time sometimes
and I think this is important to say

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right now because of what we're living
through. But there are periods of times,

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some times two years at a time, sometimes ten years at a time

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where things slide backwards, but their
dips in an upward trajectory. So the

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point is these things that we are
doing, they're working, and if we

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could do more of them, and
the place and the where we spend the

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majority of our waking hours, which
is work, the planet would look different

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because that that's a place that we
have we've been hesitant to to to go

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beyond our jobs and to you know, to do what my dad did and

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like no one, you know,
he didn't really have permission to do that.

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He was there. He just snuck
it in there. And it usually

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goes well when people modify their jobs
to do good. So so yeah,

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I really believe that quote the when
you read. I think that if enough

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people use their jobs as a platform
to do more good in whatever way they

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can, I do think the planet
would be unrecognizably different. And you know,

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one other point at least which relates
to your book, which you know,

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I think it's fantastic, is that
you know my book is it's it's

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it's meant to be accessible to basically
anybody, anybody who's willing to read or

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listen to a book, and it's
it's it's a step in a direction.

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But what I hope it does is
pivot people toward a deeper reflection on what

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it is that they do at work
and why they're doing it. And then

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you know, another way that things
could be unrecognizably different is that you know

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there will be more people if if
more people job purpose, it sends you

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in a different direction, and you're
looking at the world with a different lens,

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with a different mindset, and that
you might end up doing loco therapy,

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you might end up doing you know
what I'm saying, like me exactly,

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and so it can lead to much
deeper work. And I've seen this

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happen where it does lead to much
deeper work well, and that is definitely

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the work that I'm up to to
as well. Be That's why I think

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I connect some so strongly with you, because I am out definitely to invite

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more people on that path join us
looking for a bigger ripple, a bigger

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wave, because yeah, I'm out
to help raise the awareness of the universe

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so that we can really help co
evolve the planet that we're living on.

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Yes. Absolutely, And to that
end, what I think is great is

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you in your book give us a
really tremendous foundation that this has already been

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in place for with us four years. This is just so great. Get

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this, listeners and viewers. This
is so gorgeous, she says, I

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quote. Anthropologists now know that prehistoric
humans worked not for their own families,

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but for the collective thousands of generations
of ancestors us and instinctual longing, inate

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ability and great joy and performing work
that has social purpose. We are so

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hardwired to make work based contributions society
that it's actually good for us. Amen.

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Yeah, it's you know, this
isn't like the idea of job purposing.

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It's not something to bolt on.
It's not like some modern technology you

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know that we're adding on. It's
actually restoring what we have done for most

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of humanity. And this is a
much longer conversation, but things started going

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sideways when we got into agriculture.
And they are very many, very good

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things about agriculture. I'm not trying
to to, you know, send us

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back to the Stone Age or anything, but but one of the things that

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it cost us is that beginning with
with that transformation. And you know,

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Aaron Hirst knows a lot about these
different uh phases in work. One of

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one of your guests, who I
thought that a fan plastic job and explaining

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them. But before agriculture, you
know, we would go hunting and or

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gathering and it would always be in
groups. And when we brought down the

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Wooly Mammoth, everybody didn't grab a
piece of the Wooly mammoth and take it

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back to their individual hut or cave
for their personal ice box to then give

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to their two point four kids and
their spouse. But that's a new thing,

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right. The wooly mammoth was a
collective good for the collective celebration that

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night. And similarly, when when
we built huts, we didn't just build

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our own hut and then go like
ha ha, you know, sit there

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and watch our neighbors like suffer doing
theirs. We would systematically build every single

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hut, like everybody would help with
every hut unless you were tired or you

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got a sprained ankle, and then
you could take that day off. And

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in fact, so yeah, so
work was so fulfilling because it was for

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the whole tribe that it didn't even
there was no word for it, because

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it was the same as leisure.
It was literally the same thing as you

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know, playing with your toddlers,
or sitting around and playing games with your

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tribe members, or visiting another tribe
and you know, gossiping like so,

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so really, job purposing is about
restoring what is rightfully ours and we've had

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lost touch with it. Yeah,
And I also like how you're weading together

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back in the day, if you
will, where that there was just a

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seamlessness to all this work and our
living. That was all just part of

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life in general, which is how
I see it today for myself. So

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I think there's such a beauty that
beckonsists with that. And on that note,

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let's crap our first break. I'm
your host, doctor Release Cortes.

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We run the air with b Bocolandro, who's the president of VIAU Works,

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a global consulting firm specializing in workplace
purpose. She's the author of Do Good

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at Work? How simple acts of
social purpose drive success and well being.

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We've been talking a bit about what
is social purpose. After the break,

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we're going to get into job purposing
itself a bit more. Stay with us.

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We'll be right back. Doctor Elise
Cortes is a management consultant specializing in

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meaning and purpose and inspirational speaker and
author. She helps companies visioneer for greater

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purpose among stakeholders and develop purpose inspired
leadership and meaning infused cultures that elevate fulfillment,

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performance, and commitment within the workforce. To learn more or to invite

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Elise to speak to your organization,
please visit her at Elisecoortes dot com.

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Let's talk about how to get your
employees working on purpose. This is working

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on Purpose with doctor Elise Cortes.
To reach our program today or open a

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conversation with Alise, send an email
to a lease A l s at Eleasecortes

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dot com. Now back to working
on purpose. Thanks for staying with us.

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Welcome back to working on Purpose.
By way of update, we've been

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working on some ways to help companies
care for and support their employees as they

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face anxiety, stress, depression,
and feeling disconnected in the ongoing pandemic and

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beyond. So in addition to the
complement of purpose and Meaning consulting and programs,

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the grab your gusto well being in
vitality from the insight out webcast learning

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service is now available. You want
to know about morbaw it reached out to

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me via email. That's the best
way to do it. It's a lease

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at Leascortes dot com. Just joining
the program, I guess is b Bokolandro.

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She's the author of Do Good at
Work, How simple actcess social purpose

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Drives success and well being. She
juncted today from San Clemente, California.

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I'm your host at Least Cortez.
So just before the break we were starting

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to presence the idea. Just wanted
to get this real quick in the minds

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of our of our listeners and viewers, this notion of the intertwined notion of

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life and work, and that what
we've come to realize, and of course

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Aaron Hurst us as beautifully, is
that the chances of us having a meaningful

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life go down significantly if our work
is not meaningful. And I think it's

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really important to direct it so all
the more reason what you and are doing

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is trying to help people get access
to greater meaning and fulfillment in their work

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because that spills over in colors the
rest of their lives. Yes, yeah,

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you know. One of the terms
I hate is work life balance?

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Me too, it's outdated anyway.
I'm like, okay, so if if

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life is the opposite of work,
then isn't that saying that work is death?

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Like it's just like, it just
makes no sense to me. And

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we know. So studies find that
if your job satisfaction drops by ten percent,

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yeah, then your life satisfaction drops
by six percent. So almost the

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full you know, like the bulk
of the full drop happens in your life

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as well. And so I don't
think it makes sense to continue under this

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paradigm that we seem to have accepted. I don't know sometime in the last

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hundred years that it's like, Okay, you know, work could be unfulfilling,

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it can be painful, it can
like crush my soul, and somehow

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I'm going to make up with it, make up for it in the remaining

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time that I have. So that's
one reason why I focus on work,

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and I know that it's one reason
you do as well. I do.

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That's right, fix our work.
I'm so something going to be on your

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doorstep and we're going to meet and
have a couple of glasses of wine at

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dinner. For sure, at least
so just look out, the knock is

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coming. I'd look forward to it. Okay, good, all right.

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So for our listeners and viewers who
haven't yet read your book as I have,

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I think it would be really good
for us to define what you mean

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by job purposing. So why would
you say that in Chris easy terms for

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them. Yeah, So, job
purposing is any action that you take as

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part of your work week that is
a meaningful contribution to others. So it

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can be to a customer, a
co worker, or something like that,

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or to a societal cause. Okay, so what's beautiful about that? Let's

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layer in some logo therapy too while
we're at it, shall we. So

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for you listeners and viewers too,
heard me talk about this, what I

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would call that from my logo therapy
practice is that self transcendence. So it's

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when we actually transcend ourself in order
to take care of and focus and care

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for others. And that's where a
lot of the meeting comes from. So's

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it's just beautiful tap into that.
Okay. So now if you can you

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talk about eight ways that social purposing
benefits people. It's not going to all

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of them because I want them to
also read the book, but let's give

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them a smattering of a few.
What would you like to share from that

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list? Yeah, well, because
we're living in very stressful times, I

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think a really apropos one is stress
and even anxiety, and so this is

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I mean, it's like magic.
I've actually tested this many times now.

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I've done it on you know,
on webinars. But when I give keynotes

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in person, I often start off
by saying, Okay, take the next

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five minutes, everybody in the room
and do something nice for someone. And

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I give them some suggestions, like
go into LinkedIn and give someone a positive

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recommendation or whatever. But the one
thing I do it's there's a pretest and

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a post test. I asked them, on a scale of one to ten,

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how stressed they are before they do
it and after they do it,

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and consistently over sixty percent. And
then I asked them to stand up.

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If your stress went if your stress
went up, stand up. Usually there's

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one or two people. I offer
them chocolate because that's the other thing that

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works at least. And then if
your stress sayed the same, go ahead

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and stand up. And usually that's
between twenty and forty percent of the room.

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And then if your stress went down, stand up, and you know

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people are hooting and hollering and high
fiving each other because not only are they

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less stressed, but as you know, you know, they just got some

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dopamine, they just got some oxytocin, they just got some serotonin. Right,

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So I you know, if you
do this, if this being job

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purposing, Okay, that was five
minutes, and I don't allow them to

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spend more than five dollars, So
it's five minutes, five dollars, just

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a very small thing. We are
so insensitive acts of social purpose that means,

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you know, doing good for others
or for a societal cause, that

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very small dosages make a big difference
in our mental health. So yes,

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stress and their studies showing that it
reduces anxiety too, so you know,

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kind of all the way to reducing
anxiety. And they've even showed it by

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looking at the stress response in the
brain under an MRI when people are doing

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an act of social purpose versus when
they're just doing something fun, for example,

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and they know that the stress response
is physiologically dampened in the first case.

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And just to do the book and
if we can then be since your

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book is actually in your subtitle does
actually say that simple health, simple acts

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of social purpose drive success and wellbeing. Maybe you could speak a little bit

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to how social purposing drives success.
Yeah, So there are more and more

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studies showing this. There's a very
One of my favorite studies was done by

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John List and his colleagues. He's
an economist at University of Chicago. And

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they went out there and they posted
a job out there, and then they

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got recruits and it's all online,
so no one talks to each other.

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Half, a random half of the
people who were interested in the job were

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told about and this is it's all
authentic. So they set up a company

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to make sure this was all authentic. So a random half was told that,

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we're told what the social purpose of
the organization was, and it basically

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amounts to helping nonprofits with better rates. Okay, And so the other half

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was not told that their work had
anything to do with social purpose. And

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they found that those that knew that
were aware that what they were doing had

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some social purpose produced more than twenty
percent more. So this is like productivity.

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And they slacked off less too,
and their work was equal quality.

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So even though they were working much
faster, they were taking fewer breaks,

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their work was equally good quality,
and so we know and you know what,

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if you went to they didn't do
this in this experiment, but they

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did in another experiment. If you
went to these workers and you tell them,

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hey, that's really great that your
productivity was so much higher than your

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colleagues just because you cared about,
you know, these societal causes, they

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would deny it. They'd be like, oh, I don't think so,

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that's not why all of this is
happening subconscious so and in fact it's so

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powerful the productivity boost that we know
that economists have a fancy term for it.

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It's what is the term donative labor
hypothesis, which means that they couldn't

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figure out for the longest time why
nonprofit workers are paid less than for profit

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workers for comparable jobs like director of
marketing, because in a market economy that

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shouldn't happen. And what they realized
was that essentially, if you don't have

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social purpose in your job, if
you're not doing any good on a day

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to day basis or week to week
basis for others or for a societal cause,

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you basically have to bribe people to
do the job. Like, that's

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how big a difference it is.
So productivity is one. But and I

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know you talk about flow. It's
much easier to get into a state of

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flow if you feel like what you're
doing matters to someone or to a cause

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out there. You're also less likely
to of course, your satisfaction goes up.

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You're more likely. You're ten percent
more likely to get a raise,

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and forty percent more likely to get
a promotion. So and there's more.

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But yeah, I got to go
on. We're convinced. I hope listeners

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of yours reached out to me and
tell me if you're not convinced. Okay,

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if you are, do that too. But so let's get into this

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next piece. You know, to
me, I think this is just so

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obvious, right, Otherwise I wouldn't
have spent the last twenty years of my

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life somehow focused on meaning and then
identity and then purpose and passion and now

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well being and consciousness. How do
organizations recognize that they should be working with

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you? How do they start?
How do they figure out, oh,

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my gosh, I need be enter
team. Well, there are several paths

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there. Unfortunately one of the paths, but you know what, wherever it

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starts, I kind of go in
there hoping for the past. One of

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the past is uh is like organizational
shame, Like, you know, we

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can't keep up with our with our
competitors. They're doing all these positive things

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out there. We need to check
off that box. What's amazing is that

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in this last year I have seen
none of that so pretty and I get

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approached a lot because of course I
have a book out and you know,

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I'm doing things like this. So
what I'm finding that the pandemic era has

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done to us, which of course
isn't just pandemic, but it's you know,

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it's an economic crisis, and it's
a divisive crisis. I mean,

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we have multiple crises going on.
Is that those who contact me from organizations

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to job purpose or to bring social
purpose into organizations, they mean it more

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than ever in my career. And
I've been doing this for twenty years.

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I think that there's this there's this
like realization that it's pointless to do things

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that are pointless for forty years,
right, you know, finally, and

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this authentic desire to to do something
about the suffering, which is just sometimes

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very personal. Sometimes it's a little
bit more distant, but it's evident to

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everybody. So yeah, So there
are many paths. So I So that's

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one is that you have leaders going
Okay, I see it. I you

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know, I've I've listened to you
at least, or I you know,

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I see the possibility and I want
to do good at work or to have,

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you know, do work that has
purpose. But sometimes it's sometimes it's

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something very specific. So it might
be something like, hey, we've been

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doing this this event every year.
It's a charitable event, and we loved

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it and people got a bounce in
their step and then somehow it stopped working,

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So can you help us figure out
what went wrong? And then I

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spend a lot of time analyzing data
on a nerd kind of like you.

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So I. Another path is where
they'll say, hey, you know,

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we're doing this, but we don't
really know if our associates love it.

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We don't really know if we could
be doing it better. We actually don't

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know if it's we don't have our
own evidence that the things that you cite

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in the book that should be happening, you know, higher productivity, higher

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engagement, higher retention, all those
things are happening. So can you help

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us, determine, measure it and
see if that's happening. So I guess

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there are many many ways, Lovely, I want the reason I wanted to

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bring that up be is I wanted
our listeners and viewers to be thinking about,

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well, gosh, are those some
of those symptoms present for us too?

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And oh yeah, dandy, Dan, Dan, that's our that's our

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issue too. So raising awareness again, Well, what my I'm very much

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committed to the path of helping to
enlighten, enliven this this space so that

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we can pull more people into the
space and meaningful work and fulfilling work where

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we've created. We create these cultures
that people actually thrive in, they want

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to come to, and that business
really is a force for good in the

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world. So I love that I
get to share you with my listeners.

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So on that note, let us
grab our last break. I'm Alice Corte

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as your host. We've been on
the air with b Bookolandro who is the

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president of Via Works, a global
consulting firm specializing in workplace purpose. She

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is the author of Do Good at
Work? How simple acts of social purpose

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00:31:52.680 --> 00:31:56.559
drive success and well being. We've
been talking about job purposing after the break,

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we're going to get more into the
methods itself. Stay with us,

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We'll be right back. Doctor Elise
Cortes is a management consultant specializing in meaning

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and purpose and inspirational speaker and author. She helps companies visioneer for greater purpose

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among stakeholders and develop purpose inspired leadership
and meaning infused cultures that elevate fulfillment,

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00:32:17.079 --> 00:32:22.400
performance, and commitment within the workforce. To learn more or to invite Elise

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00:32:22.480 --> 00:32:28.319
to speak to your organization, please
visit her at Eleasecortes dot com. Let's

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00:32:28.319 --> 00:32:38.319
talk about how to get your employees
working on purpose. This is working on

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00:32:38.400 --> 00:32:44.279
Purpose with doctor Elise Cortes. To
reach our program today or open a conversation

400
00:32:44.359 --> 00:32:51.839
with Elise, send an email to
Aleise Alise at Elisecortes dot com. Now

401
00:32:52.240 --> 00:33:00.680
back to working on Purpose. Thanks
for staying with us, and welcome back

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00:33:00.680 --> 00:33:04.759
to working on Purpose. I'm very
excited to share with you, as be

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00:33:04.839 --> 00:33:07.200
alluded to earlier, that my Purpose
Ignited book is out on Amazon now,

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00:33:07.559 --> 00:33:10.960
and I really wrote it to awakened
readers to their passion and purpose and help

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transform them into inspirational leaders who enliven
the workplace and elevate the contribution of business

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00:33:15.319 --> 00:33:19.480
to its stakeholders, as we were
talking about before the break. Thank you

407
00:33:19.480 --> 00:33:22.400
for picking up your copy and for
reading. We can also talk about implementing

408
00:33:22.400 --> 00:33:24.759
the Vitil inspired leadership program for you
and your teams. You can reach out

409
00:33:24.759 --> 00:33:29.319
to me at least at leastcorretest dot
com to talk more about that. If

410
00:33:29.319 --> 00:33:31.920
you're just joining us. My guest
is from San Clemente, California. Be

411
00:33:32.079 --> 00:33:36.960
Boco Landro, the president of Vera
Works, a global consulting firm specializing in

412
00:33:37.000 --> 00:33:42.039
workplace purpose. Her book is also
summarized in a Harvard Business Review article entitled

413
00:33:42.079 --> 00:33:45.119
Why Your Values Belong at Work,
So you can google that and get a

414
00:33:45.119 --> 00:33:46.720
hold of that as well if while
you're waiting for the book to arrive,

415
00:33:47.440 --> 00:33:52.440
I'm your host, Alise Cortes.
So before we get into the actual methods,

416
00:33:52.480 --> 00:33:55.200
b I really think it would be
useful for our listeners and our viewers,

417
00:33:55.240 --> 00:33:59.319
and especially those who are are more
right brained, if you could just

418
00:33:59.319 --> 00:34:01.200
say a little bit of about your
methodology, because I think what I've come

419
00:34:01.240 --> 00:34:05.599
to understand in the work that I
do is people find meaning and purpose very

420
00:34:05.599 --> 00:34:09.519
guey, and so if you could
just say a little bit about your approach,

421
00:34:09.519 --> 00:34:15.159
your methodology to working with organizations to
help them job purpose. Yeah.

422
00:34:15.360 --> 00:34:22.280
So, actually, what I have
learned is that if you're doing good at

423
00:34:22.280 --> 00:34:30.320
work, anywhere you start works,
that's just it's just as humans we are,

424
00:34:30.719 --> 00:34:36.239
so in the US in particular,
we get we get stuck with all

425
00:34:36.280 --> 00:34:39.159
these imaginary barriers. It's like,
well, I don't know what good to

426
00:34:39.239 --> 00:34:45.519
do because I don't know what my
life's purpose is. And I think that

427
00:34:45.519 --> 00:34:52.199
that's a noble journey to go on
to discover your life's purpose. But and

428
00:34:52.239 --> 00:34:55.599
I know we're using the same word
here by social purpose and your life's purpose.

429
00:34:55.639 --> 00:35:00.920
But what I want to say is
that you can job purpose if you

430
00:35:00.000 --> 00:35:04.159
have no idea what your passion,
what you're passionate about, if you have

431
00:35:04.239 --> 00:35:09.760
no idea what your your life's purpose
is, so anything. So let me

432
00:35:09.760 --> 00:35:15.239
give you an example. So there
is a gentleman. His name is Leroy.

433
00:35:15.760 --> 00:35:21.599
He works at a parking garage.
Yeah, yeah, I remember him

434
00:35:21.599 --> 00:35:25.719
from your book of course. Do
tell Yeah, So, like, how

435
00:35:25.760 --> 00:35:30.760
the heck do you make a meaningful
contribution to others or to a societal cause.

436
00:35:31.320 --> 00:35:36.760
Well, he he noticed that some
of the tires were bald and the

437
00:35:36.760 --> 00:35:39.039
cars that are parked, and he
thought, wait a second, this is

438
00:35:39.159 --> 00:35:44.800
dangerous. I know that this is
one of the major contributors to highway fatalities

439
00:35:44.800 --> 00:35:49.199
out there, is bald tires.
So he now, well, not any

440
00:35:49.239 --> 00:35:52.079
longer because he got promoted, which
is and then he got another job.

441
00:35:52.199 --> 00:35:59.599
But what he what he started doing
was just measuring tire tread It takes them

442
00:35:59.599 --> 00:36:05.280
like a few seconds on every vehicle, and then if a tire is bald,

443
00:36:05.440 --> 00:36:09.400
he gently tells the owner and he
says that he's gotten hugs from single

444
00:36:09.480 --> 00:36:12.679
mother saying, oh my god,
I have a three year old and I

445
00:36:12.679 --> 00:36:16.920
had no idea. You know,
thank you. So on a weekly basis,

446
00:36:19.800 --> 00:36:25.079
Leroy is reducing highway fatalities. That
is job purposing. And now,

447
00:36:25.440 --> 00:36:30.920
if he had been working somewhere else, which is the job that he actually

448
00:36:30.000 --> 00:36:35.920
ended up getting promoted to by a
customer who was just incredibly impressed by him,

449
00:36:37.000 --> 00:36:40.440
he's an office manager, and I'm
sure that there he's job purposing in

450
00:36:40.519 --> 00:36:49.679
a different way because he has this
mindset of looking at work as a possibility

451
00:36:50.039 --> 00:36:54.480
for doing something that matters. So
the good news is that it doesn't really

452
00:36:55.000 --> 00:37:00.719
matter where you start as long as
you believe it's a meaningful countryution. And

453
00:37:02.000 --> 00:37:07.840
so my my method with companies is, you know it with an organization it's

454
00:37:07.880 --> 00:37:10.800
different. You know, it starts
with the discovery, like what's working,

455
00:37:10.840 --> 00:37:15.400
what's not working, Then it goes
to the design, and then it goes

456
00:37:15.440 --> 00:37:21.679
to the activation. But even in
the discovery, one of the funnest things

457
00:37:21.679 --> 00:37:24.239
to do is to discover all the
ways that people have been doing it.

458
00:37:24.840 --> 00:37:29.599
And many times the C suite has
no idea, right, yes, yes,

459
00:37:29.960 --> 00:37:32.920
yes, I can also imagine yes, and then sometimes it's just even

460
00:37:32.960 --> 00:37:37.800
just taking those to scale and go. Do you realize that you have salespeople

461
00:37:37.280 --> 00:37:45.719
that in every sales call they're educating
their prospect on this is for a health

462
00:37:45.840 --> 00:37:52.559
healthcare related company, they're educating their
prospects on how to identify the signs of

463
00:37:52.119 --> 00:37:55.079
a stroke. And they're like,
no, we had no idea. And

464
00:37:55.119 --> 00:37:58.880
then when I when I shared who
it was, they were like, those

465
00:37:58.880 --> 00:38:05.119
are our best sales people, and
so ding ding ding. So you know,

466
00:38:05.199 --> 00:38:08.239
it's first discovering where the bright spikes
of spots are, where they or

467
00:38:08.280 --> 00:38:14.400
not like, then using that context
to design ways, and then of course

468
00:38:14.480 --> 00:38:21.599
finding ways to activate them. So
one kind of result of that process is

469
00:38:22.079 --> 00:38:29.159
Caesar's Entertainment. They have you know, over eighty properties, hotel properties,

470
00:38:29.760 --> 00:38:35.360
and they're throwing out soap because who
uses a whole bar of soap and one

471
00:38:35.440 --> 00:38:42.320
or two nights, right, And
what they decided to do was to invite

472
00:38:42.320 --> 00:38:47.280
the housekeepers to collect the soap and
they send it to Clean the World Foundation.

473
00:38:47.639 --> 00:38:52.079
They sterilize it, and they put
the soap in the hands of families

474
00:38:52.119 --> 00:38:58.360
all over the world who are at
risk of dying of preventable diseases because they

475
00:38:58.639 --> 00:39:04.800
don't they you know, they can't
do proper hygiene. So that's an institutionalized

476
00:39:04.840 --> 00:39:10.920
program that was, you know that
Caesar's Entertainment started, and I work with

477
00:39:10.960 --> 00:39:15.480
them, so I have the privilege
of looking at the data, and the

478
00:39:15.599 --> 00:39:24.000
data shows that housekeepers where this now
it exists everywhere, but where this existed,

479
00:39:24.039 --> 00:39:27.559
and we're doing this and it's voluntary, they don't have to, but

480
00:39:27.599 --> 00:39:34.280
almost one hundred percent do have much
higher engagement scores. So, you know,

481
00:39:34.400 --> 00:39:39.360
that's a way of looking at everything
the company has to offer, including

482
00:39:39.800 --> 00:39:45.400
what used to be waste, which
was soap, and figuring out is there

483
00:39:45.440 --> 00:39:50.039
a way to rethink this, to
repurpose to redesigned to read something so that

484
00:39:50.119 --> 00:39:55.000
it tilts towards the positive. This
is just so, I mean, I

485
00:39:55.079 --> 00:39:58.639
want to add a couple things to
what we're talking about here and also distinguish

486
00:39:58.679 --> 00:40:00.679
for our listeners as you did beginning
of this thing here. So first let

487
00:40:00.760 --> 00:40:04.480
me start with the meaning piece.
So again, as from a logo therapy

488
00:40:04.480 --> 00:40:07.280
advantage point and as a longtime meaning
and work researcher, what I want to

489
00:40:07.320 --> 00:40:10.840
showcase is that whole thing about meaning
is we as humans, of course,

490
00:40:10.840 --> 00:40:15.559
have this tremendous capacity to ascribe and
create meaning, which is different from the

491
00:40:15.559 --> 00:40:19.559
loco therapy world by the way,
it's more about discovering it there. But

492
00:40:19.639 --> 00:40:22.119
what I want to showcase about the
meaning piece, the reason meaning is so

493
00:40:22.360 --> 00:40:28.119
motivating and it is it's our chief
motivating force, is because meaning is registered

494
00:40:28.119 --> 00:40:32.519
in the limbic brain alongside memories and
emotions, and so meaning is always emotional.

495
00:40:32.639 --> 00:40:36.480
That's why it works, That's why
it's motivating. So I want to

496
00:40:36.519 --> 00:40:38.960
first start with that. That's why
you know, picking out the soap and

497
00:40:39.000 --> 00:40:43.159
realizing I can make a difference to
these leaves of people that I've never met,

498
00:40:43.199 --> 00:40:45.719
I can make a difference to the
world works, okay, so only

499
00:40:45.760 --> 00:40:49.400
thread that piece first. The second
piece, I want to throw it into

500
00:40:49.440 --> 00:40:52.440
the purpose piece because you do that
so beautifully. Is you're right. I

501
00:40:52.599 --> 00:40:57.199
work on the big core, you
know, ultimate north star piece of purpose

502
00:40:57.280 --> 00:41:00.880
generally speaking, which is different than
what you're talking about, so we don't

503
00:41:00.039 --> 00:41:04.440
what's so great about what you're saying
and giving us access to is you don't

504
00:41:04.480 --> 00:41:06.719
have to do that work. It
is a lot of work to go and

505
00:41:07.559 --> 00:41:12.440
discover that real core access piece of
yourself. But what I love about the

506
00:41:12.440 --> 00:41:15.840
work that you're doing with us,
B is that by job purposing, you

507
00:41:15.880 --> 00:41:20.800
can discover a way a social purpose, a way to be able to meaningfully

508
00:41:20.800 --> 00:41:23.519
contribute to the world through your talents. And that is different than going to

509
00:41:23.519 --> 00:41:28.960
find out what it is that is
ultimately and uniquely you totally different lens and

510
00:41:29.079 --> 00:41:31.400
vantage points. So that's how we
distinguish the meaning and purpose part that you

511
00:41:31.400 --> 00:41:34.519
were talking about. And if you
want to add anything to that, but

512
00:41:34.960 --> 00:41:38.000
what's important, that's perfect. That's
beautifully said, and that's why I use

513
00:41:38.039 --> 00:41:43.639
the term social purpose. I get
that as I just want and distinguish it

514
00:41:43.679 --> 00:41:46.199
from yes, that's it's beautiful.
I know, this is just just yummy.

515
00:41:46.320 --> 00:41:52.280
So okay, so I wanted what
you did there with the Caesar's Palace

516
00:41:52.800 --> 00:41:55.559
initiative there and the soap is beautiful. We've got some more time. Can

517
00:41:55.599 --> 00:42:00.800
you share maybe one or two other
job purposing methods or stories that will help

518
00:42:00.840 --> 00:42:06.880
us understand? Yeah, so I
have a dozen methods in the book.

519
00:42:07.519 --> 00:42:13.360
The first one is, whatever you're
doing, you keep doing it, but

520
00:42:13.440 --> 00:42:16.679
you tilt it, you tilt it
towards the positive. And so Lero is

521
00:42:16.679 --> 00:42:20.760
an example of that, and I
want to start with that one because it's

522
00:42:20.760 --> 00:42:25.239
the most powerful one because usually you
can take it to scale. I mean,

523
00:42:25.280 --> 00:42:30.599
you know, he does dozens or
hundreds of cars a day because it's

524
00:42:30.719 --> 00:42:35.639
part of his core task. But
I will say that again, there are

525
00:42:35.639 --> 00:42:40.320
it's actually a baker's dozens. There's
thirteen, so there are twelve other ways

526
00:42:40.480 --> 00:42:44.960
of doing because people get stuck.
It's like, well, all I'm doing

527
00:42:45.079 --> 00:42:47.159
is I'm on a spreadsheet. How
am I supposed to job purpose that?

528
00:42:47.159 --> 00:42:51.599
There's probably a way, But if
you can't find it, don't worry because

529
00:42:52.000 --> 00:42:57.199
you don't have to do it that
way. There's many other ways. So

530
00:42:58.079 --> 00:43:00.199
let me share a different way.
So this is, you know, the

531
00:43:00.239 --> 00:43:07.440
back cover of my book and if
you can see there, it says Habitat

532
00:43:07.480 --> 00:43:12.920
for Humanity. Yes, right right
next to Morgan James Publishing, my publisher

533
00:43:13.079 --> 00:43:16.920
who I love. So I'm happy
to give them this, this commercial.

534
00:43:19.679 --> 00:43:24.559
And so this method is give space
to a cause. And so you know,

535
00:43:24.719 --> 00:43:30.679
here is space. You know,
it's actually very very valuable real estate

536
00:43:30.719 --> 00:43:34.360
in this case on the back cover
of a book. And this was them.

537
00:43:34.480 --> 00:43:37.320
It was not me. This was
Morgan James. One of the reasons

538
00:43:37.320 --> 00:43:40.599
I chose them, frankly because they
did it on the letterhead as well.

539
00:43:40.639 --> 00:43:44.559
So I saw that and they're like, hey, is there a way we

540
00:43:44.599 --> 00:43:50.639
can use this space for a cause. And that's one way to use space

541
00:43:50.639 --> 00:43:57.320
for a cause. A totally different
way is how a Nikea store in Italy

542
00:43:57.400 --> 00:44:00.400
does it, where they're like,
hey, there are these stray dogs out

543
00:44:00.440 --> 00:44:06.079
there. We have these beautiful living
rooms, wouldn't they be wouldn't these these

544
00:44:06.960 --> 00:44:10.239
dogs be happy there? And our
employees are happy to take care of them

545
00:44:10.239 --> 00:44:17.119
and our customers are delighted by them. So basically their their Ikea store doubles,

546
00:44:17.280 --> 00:44:22.719
as you know, a dog sanctuary. And that's another way to use

547
00:44:23.280 --> 00:44:30.519
space for a cause. So So
that's two methods, right, So tilt

548
00:44:30.519 --> 00:44:32.599
whatever you're doing to the positive,
and sometimes tilting what you're doing to the

549
00:44:32.639 --> 00:44:38.519
positive can be something very small.
So let's say that you're you're you're purchasing

550
00:44:40.039 --> 00:44:45.199
you know whatever, pens or something. You can go, hey, is

551
00:44:45.239 --> 00:44:49.159
there a way I could do this
that makes meaningful contribution out there? And

552
00:44:49.199 --> 00:44:51.880
it's like, well, yeah,
let me just see if there's a black

553
00:44:51.920 --> 00:44:57.599
owned business that manufactures pens, or
let me just see if there's there's pens

554
00:44:57.639 --> 00:45:02.840
that don't you know, end up
being plastic in the ocean and somehow they

555
00:45:02.880 --> 00:45:07.440
figure that out, or maybe maybe
made out of bamboo. So whatever you're

556
00:45:07.519 --> 00:45:13.239
doing, is there a way to
do it differently? So two methods and

557
00:45:13.719 --> 00:45:19.360
I'll share I'll share one more because
it's so accessible and it's so powerful,

558
00:45:19.400 --> 00:45:22.480
and it's just what if you just
decide to be kinder than you have to

559
00:45:22.519 --> 00:45:27.880
be. We do love that,
you know, some of you practice as

560
00:45:28.000 --> 00:45:31.360
random acts of kindness. I love
that it makes a huge difference. And

561
00:45:31.559 --> 00:45:37.199
it's just like you know what I'm
you can even like go into a meeting

562
00:45:37.280 --> 00:45:40.840
and go I'm just going to make
sure that I say something kind to all

563
00:45:40.880 --> 00:45:46.079
three people in the meeting and that's
it. Yeah, and you know,

564
00:45:46.239 --> 00:45:50.280
pretty much all of us have that
opportunity, if not in a meeting,

565
00:45:50.320 --> 00:45:52.800
if not in person, or if
not over zoom, over email, over

566
00:45:52.920 --> 00:46:00.480
text, over social media. Even
if it's just that that's a meaningful contribution

567
00:46:01.079 --> 00:46:05.840
to the other person, it really
is. And it's so easy, and

568
00:46:05.880 --> 00:46:07.480
it's so easy to make someone's day. I do it every single day.

569
00:46:07.480 --> 00:46:12.599
It's just part of my thing.
I love it. You already mentioned this

570
00:46:12.639 --> 00:46:14.440
with the back of your book,
and I didn't even think about that,

571
00:46:14.480 --> 00:46:16.199
but I did want to see if
you could just share with us what your

572
00:46:16.239 --> 00:46:20.840
own story about job purposing it.
How do you practice social purpose in your

573
00:46:20.840 --> 00:46:23.280
work beyond what you shared with the
habitat for humanity? For something else you

574
00:46:23.320 --> 00:46:30.199
could dig up? Right, Well, I mean I'm fortunate because I have

575
00:46:31.000 --> 00:46:36.920
crafted a job where it's all job
purpose. I mean, right, it's

576
00:46:36.960 --> 00:46:40.880
all yummy and meaningful everywhere it is. But I will say, I will

577
00:46:40.880 --> 00:46:44.199
say, and so you know,
I get into flow really easily. I

578
00:46:44.239 --> 00:46:46.440
love my job. You know.
That's not to say there are days that

579
00:46:46.480 --> 00:46:51.039
I want to pull my There aren't
days that I want to pull my hair,

580
00:46:51.159 --> 00:46:55.840
and my hair out there are,
but because I so, one of

581
00:46:55.880 --> 00:46:59.519
the things I do is I,
you know, I try to get simple

582
00:46:59.559 --> 00:47:04.199
ideas out there for people to job
purpose. And I you know, I'm

583
00:47:04.320 --> 00:47:06.920
like a researcher at heart, you
know what I mean. And I do

584
00:47:07.000 --> 00:47:09.599
research as well. I mean,
I've written all these research reports, but

585
00:47:10.199 --> 00:47:15.800
so I always test them first.
So for example, like my last blog

586
00:47:15.840 --> 00:47:22.800
post was the suggestion was, and
it was it was taken from doctor Angela

587
00:47:22.880 --> 00:47:29.760
Damaru Dimmrie who said this to me, and so I just kind of plagiarized

588
00:47:29.800 --> 00:47:31.960
it and shared it with others.
But basically, it's like what if every

589
00:47:32.000 --> 00:47:39.239
morning you ask yourself, who am
I going to pleasantly surprise today? You

590
00:47:39.239 --> 00:47:45.639
know? And so of course I
tried it for a week before I put

591
00:47:45.679 --> 00:47:47.440
it up there, just to make
sure it worked and what the wording was

592
00:47:47.519 --> 00:47:52.199
and stuff. So the advantage of
what I'm doing, which is like I'm

593
00:47:52.239 --> 00:47:57.599
always testing things, is that on
any given we come testing something different,

594
00:47:58.960 --> 00:48:04.360
some different way job purposing. But
and you know, that's kind of where

595
00:48:04.400 --> 00:48:09.400
I've ended up. And even with
my with my customers and with my clients,

596
00:48:09.679 --> 00:48:14.039
I actually tell them, you know, I'm not going to charge you

597
00:48:14.079 --> 00:48:16.400
for this, but whatever job purposing
we come up with, it's like,

598
00:48:16.519 --> 00:48:21.320
I want to experience it with your
team members, and so, you know,

599
00:48:21.400 --> 00:48:24.800
let's find a way to do that. And so I have like a

600
00:48:24.960 --> 00:48:32.559
really vast menu of job purposing that
goes on all the time. But one

601
00:48:32.559 --> 00:48:37.119
thing, you know, you asked
about the journey, and uh, we'll

602
00:48:37.159 --> 00:48:39.480
have I won't have to wrap up
soon. You'll be so good, I'm

603
00:48:39.599 --> 00:48:42.639
sure. Well, the only thing
I want to say, I didn't want

604
00:48:42.639 --> 00:48:46.360
to go into the journey because I
figured, nice, call it, next

605
00:48:46.440 --> 00:48:49.920
call, next call, next one. No, But what I want to

606
00:48:49.960 --> 00:48:53.719
say is that it's perfectly normal to
fall out of it and then have to

607
00:48:53.760 --> 00:48:59.280
re find it again. So even
with the advice of my dad at six

608
00:48:59.400 --> 00:49:04.320
years old, I just want to
tell your listeners, I had a lot

609
00:49:04.320 --> 00:49:08.400
of help early on on this,
and I have spent months and years like

610
00:49:09.159 --> 00:49:15.239
totally not job purposing, not feeling
fulfilled, not feeling ignited by purpose,

611
00:49:15.360 --> 00:49:20.679
you know, my productivity down,
and so you know, you just come

612
00:49:20.719 --> 00:49:23.800
back to it. Yeah, I
love that. Well, we didn't be

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00:49:23.920 --> 00:49:25.920
We got all the way to the
end of the show so quickly, how

614
00:49:25.920 --> 00:49:30.199
fast I evaporated. I loved having
you as a guest. Thank you so

615
00:49:30.320 --> 00:49:34.599
much for finding me, for creating
this book, for being you and sharing

616
00:49:34.679 --> 00:49:37.639
your just beautiful wisdom and soul with
us. Thank you so much. Thank

617
00:49:37.639 --> 00:49:43.679
you Aleis for your work. Yeah, thank you listeners and viewers. If

618
00:49:43.679 --> 00:49:46.480
you an't learn more about b book, Alandro, her book Do Good at

619
00:49:46.480 --> 00:49:50.360
Work, or the work her team
do at Vera Works, the best way

620
00:49:50.440 --> 00:49:53.199
to start is just go to her
website of Do Good at Work dot com.

621
00:49:53.239 --> 00:49:57.920
Again, it's do Good at Work
dot com. And thanks again to

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00:49:57.960 --> 00:50:00.880
our partnering sponsor work Proud, which
helps companies build a platform where your workforce

623
00:50:00.920 --> 00:50:06.519
receives meaningful feedback and thanks for their
work from people across the company. Last

624
00:50:06.519 --> 00:50:08.159
week, if you missed the live
show, you can always catch a via

625
00:50:08.199 --> 00:50:12.679
recorded podcast. We were on the
ARA Steve Rush from London talking about his

626
00:50:12.679 --> 00:50:16.880
book Leadership Cake, which describes his
methodology for building effective leaders. Next week

627
00:50:16.880 --> 00:50:21.480
we'll be on the air with Jane
Firth and doctor Andresen's talking about their newly

628
00:50:21.519 --> 00:50:24.920
released book Prit, Grace and Gravitas, the three Keys to transforming Leadership,

629
00:50:25.000 --> 00:50:29.000
Presence and Impact. See you there. Remember that works at least or thirder

630
00:50:29.119 --> 00:50:37.840
lives so let's work on Purpose.
We hope you've enjoyed this week's program.

631
00:50:37.159 --> 00:50:40.920
Be sure to tune in to Working
on Purpose, featuring your host, doctor

632
00:50:40.960 --> 00:50:46.639
Elise Cortes, each week on the
Voice America Empowerment Channel. Together, we'll

633
00:50:46.639 --> 00:50:54.039
create a world where business operates conscientiously, leadership inspires impassioned performance, and employees

634
00:50:54.039 --> 00:50:59.639
are fulfilled in work that provides the
meaning and purpose they crave. See you

635
00:50:59.679 --> 00:51:00.880
there, Let's work on Purpose.