Do Work that Delights - Practice Simple Acts of Social Purpose

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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Working on purpose. Now. Here
is your host, Doctor Elise Cortez.

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Welcome back to the Working and Purpose
Program. Thanks for tuning in again this

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week. I'm your host, doctor
Elise Cortes. John. You live from

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Dallas, which is home based for
me by Wave into Production. I'm a

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Mashmoo consultant specializing in meaning and purpose, organizational logotherapist, inspirational speaker, social

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scientist, and author. You can
learn more about me and how we can

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work together at at least Cortez dot
com and Gusto Dashnow dot com. Let

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me thank my partner and sponsor,
Work Proud. We are a perfect collaboration.

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Everyone wants to know they matter and
that the work they do is meaningful.

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And appreciated. Work Proud is a
mobile platform built to encourage employees to

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share stories and recognize each other's contributions, actions which increase meaning and fulfillment at

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work. Work Proud empowers hr and
business leaders to create company cultures where all

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employees are inspired to feel proud of
their work and proud of their company.

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Check them out at workproud dot com. With us today is b Bocolandro,

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President of Verro Work, a global
consulting firm specializing in workplace purpose. She's

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the author of Do Good at Work, How simple acts of social purpose strive

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success and well being. We'll be
talking about the motivational importance of social purpose

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at work, shop purposing, and
some methods of job versy which can make

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any job more meaningful. She joins
today from San clement to California. Be

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welcome to Working on Purpose. Thank
you, Elise. I'm so happy to

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be here. Your show is so
insightful. I just hope I can keep

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up with all the insights of your
prior guests and yours. Oh you're so

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lovely to say that. I remember
fondly when when I got the email from

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you and you'd said that you who
heard a couple episodes, including the one

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that we did with Aaron Hurst,
and I think by the way that we're

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at the same conference in two thousand
nine, right, I did the same

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we were in the same space.
But for those of you that are watching,

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let me hold up the beautiful book
that she wrote. It's called do

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Good at Work here as it's just
beautiful and I loved reading it, and

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we're going to die right into it. I think it would be really fun

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be to start the conversation the same
way that you did the book, which

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I just thought was so endearing,
and it was the way that you talk

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about the advice that you got from
your father, who, of course you

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affectually referred to as Poppy, And
you say Poppy's words of advice were in

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his and that went along with his
early work experience and his career, were

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to listen beyond the cleanor of your
wants for the whisper of the world's needs.

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There it is on the coffee cups
she's holding up. The reason it's

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on the coffee cup is because early
readers like wanted the swag. They were

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like Poppy stole the show. I
know. The book is about like allegedly

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you know somewhat about you and about
all these concepts. But he stole the

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show. So could I have like
a mug or a T shirt with his

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quote? So yes, Yeah,
my father was a He was a complicated

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human like most of us. But
and you know this is a sign of

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hope, because he was the happiest
workaholic you could imagine. He loved work.

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We would sit down, he would
eat much later than us because he

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worked. He worked late, and
he'd be back at like ten pm.

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And he would always have the same
dinner. It was a t bone steak

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with a gin and tonic and living
nicely, thank you very much. Yeah,

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and my siblings and I would sit
around the table and like you know,

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just have our chins on our hands
and go poppy. Tell us work

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stories like they were just because and
it wasn't. He would be telling us

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about a meeting sometimes like things that
we would ordinarily think are not that exciting,

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But the way he told it and
the way he lived work, like

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the way he embodied work was riveting. And it's because he I mean,

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in large part, it's because he
embodied this quote that he saw work as

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an opportunity to look beyond our own
cells, and you know, all that

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chatter in our heads like oh,
wouldn't be great if I got a promotion,

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or wouldn't be great if I own
this, like all that chatter,

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and or even the chatter of like
I don't feel very secure in this meeting,

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you know, to just go beyond
all all that chatter in our heads

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to the realm of like what can
I do for the world. And he

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did that often, And the book
starts with an example of him sharing with

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me, I'm I'm very young,
I'm five or six years old. That

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he was a transportation engineer, and
so he was designing all these roads and

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these you know, ramps that to
get traffic to where it's supposed to go

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in a very narrow strip of land
near the Caracas airport. I was born

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in Venezuela to Venezuelan parents, so
this is all happening in Venezuela. And

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as he's designing this, he thinks, Hey, there are there's a slum

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on the side of the of the
mountain, and what if we gave them

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beach access Because they didn't really have
beach access. I mean, they had

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to risk their lives to give beach
access so he puts up pedestrian bridge in

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to go to the beach. And
it's it's the part of the whole blueprint

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that he's proudest of. And he's
just relishing telling me the story about how

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these families who can see the blue
water from where they live haven't been able

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to, you know, dip their
toes in it. And so uh,

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you know, and and this is
the practice that the book talks about,

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which I dubbed job purposing, and
which he routinely applied. That is such

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a you see why I wanted to
open the conversation with that, because it's

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so promising, right that he gets
to give all these people beach access.

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I was just talking to a friend
who was saying, you know, you

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when you grow up in neighborhoods that
don't have a pool or anything like that,

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or you don't learn how to swim. So your your father also probably

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allowed a lot of people to learn
how to swim early on in life when

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they probably would never have. So
that's an amazing point, right, It's

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a great point. How many lives
you saved too, in addition to giving

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them access to recreation. So I
love starting with that. And that's why

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I wanted to do that because that
represents the possibility that we all have to

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look beyond our immediate jobs for another
way to make a difference in the world,

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Which brings me to the next piece
that I wanted to speak about,

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because one of the reasons I am
so gratefully came into my life, because

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we really are two peas in a
pod, right, we'd care about the

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world of work and work being fulfilling. And I love what you say here

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in your book. You say,
quote, if our daily labor meaningfully contributed

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to others or to societal causes,
had what is known as social purpose,

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the world would certainly be more just, kind and pristine, just like we're

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talking about. That's the promise we're
talking about here. Yes, And you

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know, most there's over a hundred
examples of job posing in the book,

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and most are small, yeah,
even smaller than my dad's. You know,

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some are just being kind and things
that people with very little authority can

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do. And it's it's really easy
to be to be skeptical, right,

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like, how much good is this
going to do? Right? And we

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know that over ninety percent of Americans
believe that the world is not getting better

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that all these things that nonprofits are
doing and government is doing, and you

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know, volunteers with their you know, hard in their hands do day in

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and day out to improve the human
condition, to elevate you know, it's

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where where we are, where we're
going to eliminate these stubborn problems don't work.

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We think the world is getting worse
and by the way that the numbers

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are about the same globally, And
what's interesting is that that is patently incorrect.

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There's a great book called Enlightenment Now
by Steve and Pinker at Harvard,

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and he goes through all of human
you know, all of our struggles,

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everything from health to environment, and
I know that one sounds surprising to violence,

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every single human issue you can you
can think of, at least I

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couldn't think of any. The whole
book is dedicated to this, and he

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looks at the history of it.
However much history there is usually hundreds of

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years, and always hundreds of years, sometimes even thousands of years. We

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have relatively decent data, and on
every single one, every chapter, it's

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the same conclusion, like there is
no question that the trajectory is upwards.

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On every single one of those now
that's not to say that there aren't periods

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of time sometimes and I think this
is important to say right now because of

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what we're living through, but there
are periods of times, some times two

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years at a time, so at
times ten years at a time where things

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slide backwards, but their dips in
an upward trajectory. So the point is,

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these things that we are doing,
they're working, and if we could

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do more of them, and the
place and the where we spend the majority

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of our waking hours, which is
work, the planet would look different because

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that that's a place that we have
we've been hesitant to to to go beyond

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our jobs and to you know,
to do what my dad did and like

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no one, you know, he
didn't really have permission to do that.

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He was an interesting He just snuck
it in there. And it usually goes

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well when people modify their jobs to
do good. So so yeah, I

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really believe that quote, the one
you read. I think that if enough

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people use their jobs as a platform
to do more good in whatever way they

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can, I do think the planet
would be unrecognizably different. And you know,

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one other point at least which relates
to your book, which you know,

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I think it's fantastic is that you
know, my book is it's it's

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it's meant to be accessible to basically
anybody, anybody who's willing to read or

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listen to a book, and it's
it's a it's a step in a direction.

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But what I hope it does is
pivot people toward a deeper reflection on

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what it is that they do at
work and why they're doing it. And

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then you know, another way that
things could be unrecognizably different is that you

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know there will be more people if
if more people job purpose, it sends

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you in a different direction and you're
looking at the world with a different lens,

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with a different mindset, and that
you might end up doing loco therapy,

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you might end up doing you know
what I'm saying, like, hey,

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exactly, and so it can lead
to much deeper work. And I've

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seen this happen where it does lead
to much deeper work well, and that

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is definitely that work got them up
to two as well. Be That's why

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I think I connect so strongly with
you, because I am out definitely to

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invite more people on that path join
us. Looking for a big, bigger

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ripple, a bigger wave because Yeah, I'm out to help raise the awareness

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of the universe so that we can
really help co evolve the planet that we're

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living on. Yes. Absolutely,
And to that end, what I think

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is great is you in your book
give us a really tremendous foundation that this

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has already been in place with us
for years. This is just so great.

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Get this, listeners and viewers.
This is so gorgeous, she says,

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I quote. Anthropologists now know that
prehistoric humans worked not for their own

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families, but for the collective.
Thousands of generations of ancestors bestow on us

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and instinctual longing inatability and great joy
performing work that has social purpose. We

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are so hardwired to make work based
contributions society that is actually good for us.

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Amen. Yeah, it's you know, this isn't like the idea of

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job purposing. It's not something to
bolt on. It's not like some modern

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technology you know that we're adding on. It's actually restoring what we have done

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for most of humanity. And this
is a much longer conversation, but things

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started going sideways when we got into
agriculture. And they're very many, very

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good things about agriculture. I'm not
trying to to you know, send us

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back to the Stone Age or anything. But but one of the things that

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it cost us is that beginning with
with that transformation. And you know,

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Aaron Hurst knows a lot about these
different uh phases and work one of one

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of your guests, who I thought
that a fantastic job and explaining them.

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But before agriculture, you know,
we would go hunting and or gathering and

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it would always be in groups.
And when we brought down the Wooly Mammoth,

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everybody didn't grab a piece of the
Wooly mammoth and take it back to

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their individual hut or cave for their
personal ice box to then give to their

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two point four kids and their spouse. That was that's a new thing,

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right, The Wooly mammoth was a
collective good for the collective celebration that night.

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And similarly, when when we built
huts, we didn't just build our

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own hut and then go like ha
ha, you know, sit there and

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watch our neighbors like suffer doing theirs. We would systematically build every single hut,

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like everybody would help with every high
unless you were tired or you got

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a sprained ankle, and then you
could take that day off. And in

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fact, so yeah, so work
was so fulfilling because it was for the

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whole tribe that it didn't even there
was no word for it, because it

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was the same as leisure. It
was literally the same thing as you know,

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playing with your toddlers, or sitting
around and playing games with your tribe

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members, or visiting another tribe and
you know, gossiping like so, so

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really, job purposing is about restoring
what is rightfully ours and we've kind of

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lost touch with it. Yeah,
And I also like how you're reading together

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back in the day, if you
will, where that there was just a

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seamlessness to all this our work and
our living, that was all just part

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of life in general, which is
how I see it today for myself.

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So I think there's such a beauty
that beckons us with that. And on

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that note, let's grab our first
break. I'm your host, doctor Elise

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Cortez. We've run the air with
b Boclandro, who's the president of Bureau

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Works, a global consulting firm specializing
in workplace purpose. She's the author of

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Do Good at Work, How simple
acts of social purpose strive success and well

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being. We've been talking a bit
about what is social purpose After the work,

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we're going to get into job purposing
itself a bit more. Stay with

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us, We'll be right back.
Doctor Release Cortez is a management consultant specializing

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in meaning and purpose and inspirational speaker
and author. She helps companies visioneer for

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greater purpose among stakeholders and develop purpose
inspired leadership and meaning infused cultures that elevate

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fulfillment, performance, and commitment within
the workforce. To learn more or to

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invite a Lease to speak to your
organization, please visit her at a Lease

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00:16:57.840 --> 00:17:03.519
Cortez dot com. Let's talk about
how to get your employees working on purpose.

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This is working on purpose with doctor
Release Cortez. To reach our program

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today or open a conversation with a
Lease, send an email to Elise Alis

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00:17:21.200 --> 00:17:32.720
at Eleise Cortez dot com. Now
back to working on purpose. Thanks for

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staying with us. Welcome back to
working on purpose. By way of update,

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we've been working on some waste help
companies care for and support their employees

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as they face anxiety, stress,
depression, and feeling disconnected in the ongoing

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pandemic and beyond. So in addition
to the complement of purpose and meaning,

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consulting and programs to grab your gusto
well being in vitality from the insight Out

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00:17:51.480 --> 00:17:53.759
webcast learning service is now available.
You want to know about more about how

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00:17:53.799 --> 00:17:56.039
it, reach out to me via
email. That's the best way to do

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00:17:56.079 --> 00:18:00.599
it. It's Elise at least Cortez
dot com. If you're just joining the

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program. My guest is b Bocolandro. She's the author of Do Good at

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Work, How simple access social purpose
drives success and well being. She joined

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today from Sank Clamenti, California.
I'm your host, Alice Cortez. So

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just before the breakbe we were starting
to presence the idea. Just wanted to

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get this real quick in the minds
of our of our listeners and viewers,

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this notion of the intertwined notion of
life and work, and that what we've

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come to realize, and of course
Aaron Hursts us is beautifully is that the

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chances of us having a meaningful life
go down significantly if our work is not

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meaningful. And I think it's really
important directness. So all the more reason

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what you and are doing is trying
to help people get access to greater meaning

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and fulfillment in their work, because
that spills over in colors the rest of

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their lives. Yes, yeah,
you know. One of the terms I

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hate is work life balanced. Me
too, it's outdated anyway. I'm like,

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okay, so if if life is
the opposite of work, then isn't

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that saying that work is death?
Like it's just like, it just makes

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no sense to me, and we
we know. So studies find that if

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your jobs satisfaction drops by ten percent, yeah, then your life satisfaction drops

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by six percent. So almost the
full you know, like the bulk of

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the full drop happens in your life
as well. And so I don't think

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it makes sense to continue under this
paradigm that we seem to have accepted.

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I don't know sometime in the last
hundred years that it's like, okay,

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you know, work could be unfulfilling, it can be painful, it can

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like crush my soul, and somehow
I'm going to make up with it,

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make up for it in the remaining
time that I have. So that's one

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reason why I focus on work,
and I know that it's one reason you

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do as well. I do.
That's why I work. I'm so something

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going to be in your doorstep and
we're going to meet and have a couple

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of glasses of wine and dinner for
sure at least. So just look out,

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the knock is coming. I look
forward to it. Okay, good,

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all right. So for our listeners
and viewers who haven't yet read your

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book as I have, I think
it would be really good for us to

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define what you mean by job purposing. So how would you say that in

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crisp easy terms for them? Yeah, So, job purposing is any action

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that you take as part of your
work week that is a meaningful contribution to

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others. So it can be to
a customer, a co worker, or

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something like that, or to a
societal cause. Okay, so what's beautiful

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about that? And let's layer in
some logo therapy too while we're at it,

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shall we. So for you listeners
and viewers who heard me talk about

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this, what I would call that
from my logo therapy practice is is that's

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self transcendence. And so when we
actually transcend ourselves in order to take care

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of and focus and care for others. And that's where a lot of the

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meeting comes from. So she's it's
just a beautiful tap into that. Okay.

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So now if you can you talk
about eight ways that social purposing benefits

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people. It's not going to all
of them because I want them to also

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read the book, but let's give
them a smattering of a few. What

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would you like to share from that
list? Yeah, well, because we're

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living in very stressful times. I
think a really apropos one is stress and

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even anxiety. And so this is
I mean, it's it's like magic.

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I've actually tested this many times now. I've done it on you know,

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on webinars. But when when I
give keynotes in person, I often start

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off by saying, Okay, take
the next five minutes, everybody in the

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room and do something nice for someone. And I give them some of his

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suggestions, like go into LinkedIn and
give someone a positive recommendation or whatever.

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And but the one thing I do, it's like there's a pretest in a

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post test. I asked them,
on a scale a one to ten,

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how stressed they are before they do
it and after they do it, and

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consistently over sixty percent. And then
I asked it to stand up if your

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stress went if your stress went up, stand up. Usually there's one or

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two people. I offer them chocolate
because that's the other thing that works at

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least, and then if you're stress, say the same squ ahead and stand

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up, and usually that's between twenty
and forty percent of the room. And

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then if your stress went down,
stand up. And you know, people

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are hooting and hollering and high fiving
each other because not only are they less

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stressed, but as you know,
you know, they just got some dopamine,

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they just got some oxytocin, they
just got some serotonin. Right,

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So I you know, if you
do this, if this being job purposing,

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Okay, that was five minutes,
and I don't allow them to spend

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more than five dollars, so it's
five minutes, five dollars just a very

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small thing. Are we are so
sensitive acts of social purpose that means,

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you know, doing good for others
or for a societal cause, that very

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small dosages make a big difference in
our mental health. So yes, stress

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and their studies showing that it reduces
anxiety too, so you know, kind

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of all the way to reducing anxiety. And they've even showed it by looking

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at the stress response in the brain
under an MRI when people are doing an

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act of social purpose versus when they're
just doing something fun for example, and

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they know that the stress response is
physiologically dampen in the first case, and

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just to do the book and if
we can then be since your book is

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actually in your subtitle, does actually
say that simple health, simple acts of

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social purpose drive success and well being, Maybe you could speak a little bit

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to how social purposing drives success.
Yeah, So there are more and more

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studies showing this. Uh, there's
a very Uh. One of my favorite

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studies was done by John List and
his colleagues. He's an economist at University

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of Chicago, and they they they
went out there and they they posted a

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job out there, and then they
got recruits and it's all online, so

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no one talks to each other.
Half, a random half of the of

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the people who were interested in the
job were told about and this is it's

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all authentic. So they set up
a company to make sure this was all

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authentic. So a random half was
told that we're told what the social purpose

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of the organization was, and it
basically amounts to helping nonprofits with better rates.

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Okay, And so the other half
was not told that their work had

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anything to do with social purpose.
And they found that those that knew that

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were aware that what they were doing
had some social purpose produced more than twenty

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percent more. So this is like
productivity. And they slacked off less too,

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and their work was equal quality.
So even though they were working much

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faster, they were taking fewer breaks, their work was equal equally good quality.

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And so we know and you know
what if you went to they didn't

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do this in this experiment, but
they did in another experiment. If you

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went to the to these workers and
you tell them, hey, that's really

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great that your productivity was so much
higher than your collegues just because you cared

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about, you know, these societal
causes, they would deny it. They'd

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be like, oh, I don't
think so, that's not why all of

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this is happening subconscious so uh.
And in fact, it's so powerful the

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productivity boost that we know that economists
have a fancy term for it. It's

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what is the term donative labor hypothesis, which means that they couldn't figure out

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for the longest time why nonprofit workers
are paid less than for profit workers for

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comparable jobs like director of marketing,
because in a market economy that shouldn't happen.

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And what they realized was that essentially, if you don't have social purpose

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in your job. If you're not
doing any good on a day to day

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basis or week to week basis for
others or for a societal cause, you

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basically have to bribe people to do
the job. Like, that's how big

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a difference it is. So productivity
is one. But uh, and I

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know you talk about flow. It's
much easier to get into into a state

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of flow if you feel like what
you're doing matters to someone or to a

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cause out there. You're also less
likely to of course, your satisfaction goes

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up. You're more likely. You're
ten percent more likely to get a raise

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and forty percent more likely to get
a promotion. So and there's more.

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But yeah, I can go on. We're convinced, I hope listeners.

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Have you reached out to me and
tell me if you're not convinced? Okay,

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if you are, do that too. But so let's get into this

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next piece. You know, to
me, I think this is just so

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obvious, right, Otherwise I wouldn't
have spent the last twenty years of my

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life somehow focused on meeting and then
identity and then purpose and passion and now

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well being and consciousness. How do
organizations recognize that they should be working with

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you. How do they start,
how do they figure out, oh my

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gosh, I need be and her
enter team. Well, there are several

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paths there. Unfortunately one of the
paths, but you know what, wherever

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wherever it starts, I kind of
go in there hoping for the best.

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One of the past is is like
organizational shame, Like, you know,

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we can't keep up with our with
our competitors. They're doing all these positive

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things out there. We need to
check off that box. What's amazing is

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that in this last year I have
seen none of that so pretty and I

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get approached the lot because of course
I have a book out and you know,

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I'm doing things like this. So
what I'm finding that the pandemic era

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has done to us, which of
course isn't just pandemic, but it's you

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know, it's an economic crisis and
it's a divisive crisis. I mean,

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we have multiple crises going on.
Is that those who contact me from organizations

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to job purpose or to bring social
purpose into organizations, they mean it more

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than ever in my career, and
I've been doing this for twenty years.

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I think that there's this, there's
this like realization that it's pointless to do

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things that are pointlesss for forty years, right, you know, finally and

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this authentic desire to to do something
about the suffering, which is just sometimes

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very personal. Sometimes it's a little
bit more distant, but it's evident to

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everybody. So yeah, So there
are many paths. So I So that's

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one is that you have leaders going
Okay, I see it. I you

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know, I've I've listened to you
at least, or I you know,

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I I see the possibility, and
I want to do good at work or

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to have you know, do do
work that has purpose. But sometimes it's

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sometimes it's something very specific. So
it might be something like, hey,

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we've been doing this this event every
year. It's a charitable event, and

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we loved it and people got a
bounce in their step and then somehow it

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stopped working, So can you help
us figure out what what went wrong?

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And then I spend a lot of
time analyzing data and a nerd kind of

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like you. So I Another path
is where they'll say, hey, you

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know, we're doing this, but
we don't really know if our associates love

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it. We don't really know if
we could be doing it better. We

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actually don't know if it's we don't
have our own evidence that the things that

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you cite in the book that should
be happening, you know, higher productivity,

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higher engagement, higher retention, all
those things are happening. So can

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you help us determine, measure it
and see if that's happening. So I

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guess there are many many ways,
Lovely. I want the reason I wanted

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to bring that up be as I
wanted our listeners and viewers to be thinking

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about, well, gosh, are
those some of those symptoms present for us

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too? And oh yeah, ding
ding ding, that's our that's our issue

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too. So raising awareness again,
Well, what my I'm very much committed

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to the path of helping to enlighten, enliven this space so that we can

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pull more people into the spacing meaningful
work and fulfilling work where we've create.

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We create these cultures that people actually
thrive in, they want to come to,

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and that business really is a force
for good in the world. So

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I love that I get to share
you with my listeners. So on that

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note, let us grab our last
break. I'm at least court as your

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host. We've been on the air
with b Booklandro, who is the president

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of Veria Works, a global consulting
firm specializing in workplace purpose. She is

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00:31:48.720 --> 00:31:52.839
the author of Do Good at Work. How simple acts of social purpose drive

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success and well being. We've been
talking about job purposing. After the break,

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we're gonna get more into the methods
itself. Stay with us, We'll

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00:31:59.480 --> 00:32:05.000
be right back. Doctor Release Cortez
is a management consultant specializing in meaning and

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00:32:05.039 --> 00:32:09.960
purpose and inspirational speaker and author.
She helps companies visioneer for greater purpose among

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00:32:10.000 --> 00:32:17.720
stakeholders and develop purpose inspired leadership and
meaning infused cultures that elevate fulfillment, performance,

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00:32:17.880 --> 00:32:22.359
and commitment within the workforce. To
learn more or to invite a lease

400
00:32:22.400 --> 00:32:27.960
to speak to your organization, please
visit her at Eleise Cortez dot com.

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Let's talk about how to get your
employees working on purpose. This is working

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00:32:38.160 --> 00:32:43.640
on Purpose with doctor Relise Cortez.
To reach our program today or open a

403
00:32:43.640 --> 00:32:50.359
conversation with Elise, send an email
to Elise ali Se at Elise Cortez dot

404
00:32:50.400 --> 00:33:00.119
com. Now back to working on
purpose. Thanks for staying with us,

405
00:33:00.119 --> 00:33:04.279
and welcome back to working on Purpose. I'm very excited to share with you

406
00:33:04.359 --> 00:33:07.880
as be alluded to earlier that my
Purpose United book is out based on Amazon

407
00:33:07.960 --> 00:33:10.680
now, and I really wrote it
to awakened readers to their passion and purpose

408
00:33:10.680 --> 00:33:15.839
and help transform them into inspirational leaders
who enliven the workplace and elevate the contribution

409
00:33:15.880 --> 00:33:17.599
of business to its stakeholders. As
we were talking about before the break.

410
00:33:19.160 --> 00:33:21.680
Thank you for picking up your copy
and for reading. We can also talk

411
00:33:21.720 --> 00:33:24.359
about implementing the Bideal Inspired Leadership program
for you and your teams. You can

412
00:33:24.359 --> 00:33:28.039
reach out to me at elist at
last Corte dot com to talk more about

413
00:33:28.079 --> 00:33:31.119
that. If you're just joining us. My guest is from San Clemente,

414
00:33:31.160 --> 00:33:36.240
California, be Bocolandro, the president
of Vera Works, a global consulting firm

415
00:33:36.279 --> 00:33:40.039
specializing in workplace purpose. Her book
is also summarized in a Harvard Business Review

416
00:33:40.119 --> 00:33:44.880
article entitled why Your Values Belong at
Work, So you can google that and

417
00:33:44.920 --> 00:33:46.240
get ahold of that as well.
If you're while you're waiting for the book

418
00:33:46.279 --> 00:33:51.359
to arrive, I'm your host elis
Cortez. So before we get into the

419
00:33:51.599 --> 00:33:54.640
actual methods, b I really think
it would be useful for our listeners and

420
00:33:54.640 --> 00:33:59.200
our viewers, and especially those who
are more right brained. If you could

421
00:33:59.240 --> 00:34:01.000
just say a little bit of about
your methodology, because I think what I've

422
00:34:01.039 --> 00:34:05.279
come to understand in the work that
I do is people find meaning and purpose

423
00:34:05.359 --> 00:34:09.039
very gooey. And so if you
could just say a little bit about your

424
00:34:09.039 --> 00:34:15.280
approach, your methodology to working with
organizations to help them job purpose. Yeah.

425
00:34:15.320 --> 00:34:22.079
So, actually, what I have
learned is that if you're doing good

426
00:34:22.079 --> 00:34:29.800
at work, anywhere you start works, that's just it's just as humans we

427
00:34:30.000 --> 00:34:36.039
are, so in the US in
particular, we get we get stuck with

428
00:34:36.079 --> 00:34:39.000
all these imaginary barriers. It's like, well, I don't know what good

429
00:34:39.039 --> 00:34:44.320
to do because I don't know what
my life's purpose is. And I think

430
00:34:44.320 --> 00:34:51.000
that's a that's a noble journey to
go on to discover your life's purpose.

431
00:34:51.119 --> 00:34:54.960
But and I know we're using the
same word here by social purpose and your

432
00:34:54.960 --> 00:35:00.760
life's purpose. But what I want
to say is that you can job if

433
00:35:00.800 --> 00:35:02.960
you have no idea what your passion, what you're passionate about, if you

434
00:35:04.000 --> 00:35:09.719
have no idea what your life's purpose
is, so anything. So let me

435
00:35:09.719 --> 00:35:14.880
give you an example. So there
is a gentleman. His name is Lee

436
00:35:15.000 --> 00:35:21.880
Roy. He works at a parking
garage, Kay, remember him from your

437
00:35:21.920 --> 00:35:27.400
book of course himself. Yeah,
so, like, how the heck do

438
00:35:27.480 --> 00:35:31.679
you make a meaningful contribution to others
or to a societal cause. Well,

439
00:35:31.800 --> 00:35:37.280
he he noticed that some of the
tires were bald and the cars that are

440
00:35:37.320 --> 00:35:40.000
parked, and he thought, wait
a second, this is dangerous. I

441
00:35:40.079 --> 00:35:45.280
know that this is one of the
major contributors to highway fatalities out there is

442
00:35:45.320 --> 00:35:50.920
bald tires. So he now,
well not any longer because he got promoted,

443
00:35:51.000 --> 00:35:54.119
which is and then he got another
job. But what he what he

444
00:35:54.239 --> 00:36:00.840
started doing was just measuring tire tread
It takes him like a few seconds on

445
00:36:00.880 --> 00:36:06.559
every vehicle and then if there if
attire is bald, he gently tells the

446
00:36:06.639 --> 00:36:10.039
owner and he says that he's gotten
hugs from you know, single mother saying,

447
00:36:10.039 --> 00:36:12.960
oh my god, I have a
three year old and I had no

448
00:36:13.079 --> 00:36:20.239
idea, you know, thank you. So on a weekly basis, Leroy

449
00:36:20.679 --> 00:36:27.199
is reducing highway fatalities. That is
job purposing. And now if he had

450
00:36:27.239 --> 00:36:30.719
been working somewhere else, which is
the job that he actually ended up getting

451
00:36:30.719 --> 00:36:37.320
promoted to buy a customer who was
just incredibly impressed by him. He's an

452
00:36:37.360 --> 00:36:42.920
office manager and I'm sure that there
he's job purposing in a different way because

453
00:36:42.960 --> 00:36:51.679
he has this mindset of looking at
work as a possibility for doing something that

454
00:36:51.719 --> 00:36:57.360
matters. So the good news is
that it doesn't really matter where you start

455
00:36:57.440 --> 00:37:05.440
as long as you believe it's a
meaningful contrabution. And so my method with

456
00:37:05.559 --> 00:37:08.199
companies is, you know, with
it with an organization, it's different.

457
00:37:08.239 --> 00:37:12.159
You know, it starts with the
discovery, like what's working, what's not

458
00:37:12.239 --> 00:37:15.599
working, Then it goes to the
design, and then it goes to the

459
00:37:15.679 --> 00:37:21.760
activation. But but even in the
discovery, one of the funnest things to

460
00:37:21.800 --> 00:37:24.960
do is to discover all the ways
that people have been doing it. And

461
00:37:25.159 --> 00:37:29.840
many times the c suite has no
idea, right, yes, yes,

462
00:37:29.920 --> 00:37:34.000
yes, I can still imagine yes. And then sometimes it's just even just

463
00:37:34.079 --> 00:37:37.320
taking those to scale and go.
Do you realize that you have salespeople that

464
00:37:37.440 --> 00:37:45.360
in every sales call they're educating their
prospect on this is for a health healthcare

465
00:37:45.719 --> 00:37:52.159
related company, they're educating their prospects
on how to identify the signs of a

466
00:37:52.239 --> 00:37:55.199
stroke. And they're like, no, we had no idea. And then

467
00:37:55.280 --> 00:37:59.199
when I when I shared who it
was, they were like those are our

468
00:37:59.239 --> 00:38:04.679
best sales people and so ding ding, yeah, ding ding ding. So

469
00:38:04.920 --> 00:38:07.960
you know, it's first discovering where
the bright spites of spots are, where

470
00:38:08.000 --> 00:38:13.920
they or not like, then using
that context to design ways, and then

471
00:38:13.960 --> 00:38:20.280
of course finding ways to activate them. So one one kind of result of

472
00:38:20.320 --> 00:38:27.480
that process is Caesar's Entertainment. They
have, you know, over eighty properties,

473
00:38:27.920 --> 00:38:34.199
hotel properties, and they're throwing out
soap because who uses a whole bar

474
00:38:34.280 --> 00:38:37.599
of soap and one or two nights, right, And what they decided to

475
00:38:37.639 --> 00:38:46.119
do was to invite the housekeepers to
collect the soap and they send it to

476
00:38:46.159 --> 00:38:50.599
clean the World Foundation. They sterilize
it, and they put the soap in

477
00:38:50.639 --> 00:38:55.199
the hands of families all over the
world who are at risk of dying of

478
00:38:55.360 --> 00:39:01.719
preventable diseases because they don't they know, they can't do proper hygiene. So

479
00:39:02.159 --> 00:39:09.559
that's an institutionalized program that was you
know that Caesar's Entertainment started. And I

480
00:39:10.519 --> 00:39:14.519
work with them, so I have
the privilege of looking at the data,

481
00:39:14.679 --> 00:39:22.599
and the data shows that housekeepers where
this now it exists everywhere, but where

482
00:39:22.920 --> 00:39:27.239
where this existed, And we're doing
this and it's voluntary, they don't have

483
00:39:27.280 --> 00:39:34.079
to but almost one hundred percent to
have much higher engagement scores. So you

484
00:39:34.119 --> 00:39:38.360
know, that's a way of looking
at everything the company has to offer,

485
00:39:38.679 --> 00:39:45.400
including what used to be waste which
was soap, and figuring out is there

486
00:39:45.440 --> 00:39:49.559
a way to rethink this, to
repurpose, to redesign, to read something

487
00:39:49.679 --> 00:39:54.800
so that it it tilts towards the
positive. This is just so I mean,

488
00:39:54.960 --> 00:39:57.800
I want to add a couple of
things to what we're talking about here

489
00:39:57.840 --> 00:40:00.159
and also distinguished our listeners as you
did getting of this thing here. So

490
00:40:00.199 --> 00:40:04.480
first let me start with the meaning
piece. So again as from a logotherapy

491
00:40:04.559 --> 00:40:07.239
vantage point and as a longtime meaning
and work researcher, what I want to

492
00:40:07.280 --> 00:40:10.920
showcase is that whole thing about meaning
is we as humans, of course have

493
00:40:12.000 --> 00:40:15.519
the s tremendous capacity to ascribe and
create meaning, which is different from the

494
00:40:15.559 --> 00:40:19.599
loco therapy world by the way,
it's more about discovering it there. But

495
00:40:19.639 --> 00:40:22.159
what I want to showcase about the
meaning piece, the reason meaning is so

496
00:40:22.280 --> 00:40:28.079
motivating and it is it's our chief
motivating force, is because meaning is registered

497
00:40:28.119 --> 00:40:32.480
in the limbic brain alongside memories and
emotions, and so meaning is always emotional.

498
00:40:32.639 --> 00:40:36.480
That's why it works. That's why
it's motivating. So I want to

499
00:40:36.480 --> 00:40:38.800
first start with that. That's why, you know, picking out the soap

500
00:40:38.840 --> 00:40:42.800
and realizing I can make a difference
to these lives of people that I've never

501
00:40:42.840 --> 00:40:45.360
met, I can make a difference
to the world works. Okay, so

502
00:40:45.480 --> 00:40:49.199
only thread that piece first. The
second piece, I want to throw it

503
00:40:49.239 --> 00:40:52.119
into the purpose piece because you do
that so beautifully. Is you're right,

504
00:40:52.320 --> 00:40:58.039
I work on the big core,
ultimate north star piece of purpose generally speaking,

505
00:40:58.320 --> 00:41:00.360
which is different than what you're talking
about, so we don't what's so

506
00:41:00.400 --> 00:41:04.679
great about what you're saying and giving
us access to is you don't have to

507
00:41:04.719 --> 00:41:07.199
do that work. It is a
lot of work to go and discover that

508
00:41:07.559 --> 00:41:12.679
real core access piece of yourself.
But what I love about the work that

509
00:41:12.719 --> 00:41:15.840
you're doing with us be is that
by job purposing, you can discover a

510
00:41:15.960 --> 00:41:21.480
way a social purpose, a way
to be able to meaningfully contribute to the

511
00:41:21.480 --> 00:41:24.079
world through your talents. And that
is different than going to find out what

512
00:41:24.119 --> 00:41:29.719
it is that is ultimately and uniquely
you totally different lens and vantage points.

513
00:41:29.719 --> 00:41:31.960
So that's how we distinguish the meaning
and purpose part that you were talking about.

514
00:41:32.000 --> 00:41:35.639
And if you want to add anything
to that, but it's important to

515
00:41:35.679 --> 00:41:38.079
me. That's perfect, that's beautifully
said. And that's why I use the

516
00:41:38.199 --> 00:41:43.960
term social purpose. I get that
as I just want and distinguish it from

517
00:41:44.039 --> 00:41:47.280
yes, it's beautiful. I know
this is just just yummy. So okay,

518
00:41:47.320 --> 00:41:52.440
so I wanted what you did there
with the Seizure's Palace initiative there,

519
00:41:52.440 --> 00:41:55.920
and the soap is beautiful. We've
got some more time. Can you share

520
00:41:55.960 --> 00:42:00.559
maybe one or two other job purposing
methods or wories that will help us understand?

521
00:42:01.440 --> 00:42:07.440
Yeah. So I have a dozen
methods in the book. The first

522
00:42:07.559 --> 00:42:14.159
one is whatever you're doing, you
keep doing it, but you tilt it,

523
00:42:14.320 --> 00:42:17.320
you tilt it towards the positive.
And so Leroy is an example of

524
00:42:17.360 --> 00:42:21.760
that, and I want to start
with that one because it's the most powerful

525
00:42:21.840 --> 00:42:25.480
one because usually you can take it
to scale. I mean, you know,

526
00:42:25.559 --> 00:42:30.039
he does dozens or hundreds of cars
a day because it's it's part of

527
00:42:30.039 --> 00:42:36.079
his core task. But I will
say that again, there are it's actually

528
00:42:36.079 --> 00:42:40.880
a baker's dozens, there's thirteen,
so there are twelve other ways of doing

529
00:42:40.920 --> 00:42:45.400
Because people get stuck it's like,
well, all i'm doing is I'm on

530
00:42:45.440 --> 00:42:47.920
a spreadsheet. How am I supposed
to job purpose that? There's probably a

531
00:42:47.960 --> 00:42:52.800
way, But if you can't find
it, don't worry because you don't have

532
00:42:52.960 --> 00:42:58.199
to do it that way. There's
many other ways. So let me let

533
00:42:58.239 --> 00:43:00.480
me share a different way. So
this is, you know, the back

534
00:43:00.719 --> 00:43:07.559
cover of my book and if you
can see there, it says Habitat for

535
00:43:07.679 --> 00:43:13.159
Humanity. Yes, right right next
to Morgan James Publishing, my publisher who

536
00:43:13.239 --> 00:43:21.199
I love, so I'm happy to
give them this commercial. And so this

537
00:43:21.280 --> 00:43:25.199
method is give space to a cause. And so you know, here is

538
00:43:25.480 --> 00:43:30.239
space. You know, it's actually
very very valuable real estate in this case

539
00:43:30.320 --> 00:43:34.719
on the back cover of a book. And this was them. It was

540
00:43:34.760 --> 00:43:37.840
not me, This was Morgan James. One of the reasons I chose them,

541
00:43:37.880 --> 00:43:42.159
frankly because they did it on the
letterhead as well. So I saw

542
00:43:42.199 --> 00:43:45.280
that and they're like, hey,
is there a way we can use this

543
00:43:45.440 --> 00:43:51.159
space for a cause. And that's
one way to use space for a cause.

544
00:43:51.280 --> 00:43:57.719
A totally different way is how an
an Ikea store in Italy does it,

545
00:43:58.320 --> 00:44:00.599
where they're like, hey, there
are these stray dogs out there.

546
00:44:00.719 --> 00:44:07.440
We have these beautiful living rooms,
wouldn't they be wouldn't these these dogs be

547
00:44:07.559 --> 00:44:10.440
happy there and our employees are happy
to take care of them, and our

548
00:44:10.519 --> 00:44:17.960
customers are delighted by them. So
basically their their ikeastore doubles as you know,

549
00:44:19.880 --> 00:44:24.519
a dog sanctuary, and that's another
way to use space for a cause.

550
00:44:25.559 --> 00:44:30.239
So so that's two methods, right, So tilt whatever you're doing to

551
00:44:30.280 --> 00:44:34.679
the positive, and sometimes tilting what
you're doing through the positive can be something

552
00:44:34.800 --> 00:44:40.880
very small. So let's say that
you're you're you're purchasing you know, whatever,

553
00:44:42.000 --> 00:44:45.800
pens or something. You can go, hey, is there a way

554
00:44:45.840 --> 00:44:49.559
I could do this that makes meaningful
contribution out there? And it's like,

555
00:44:49.639 --> 00:44:52.760
well, yeah, let me just
see if there's a black owned business that

556
00:44:52.239 --> 00:45:00.360
manufactures pens, or let me just
see if there's there's pens that don't you

557
00:45:00.400 --> 00:45:04.719
know, end up being plastic in
the ocean and somehow they figure that out

558
00:45:05.320 --> 00:45:08.239
or maybe maybe made out of bamboo. So whatever you're doing, is there

559
00:45:08.280 --> 00:45:15.280
a way to do it differently?
So two methods, and I'll share I'll

560
00:45:15.320 --> 00:45:20.840
share one more because it's so accessible
and it's so powerful and it's just what

561
00:45:20.920 --> 00:45:24.320
if you just decide to be kinder
than you have to be? You love

562
00:45:24.400 --> 00:45:30.239
that you know something you practice this
random acts of kind descide love that it

563
00:45:30.280 --> 00:45:35.719
makes a huge difference. And it's
just like you know what I'm You can

564
00:45:35.760 --> 00:45:38.440
even like go into a meeting and
go, I'm just going to make sure

565
00:45:38.559 --> 00:45:44.760
that I say something kind to all
three people in the meeting and that's it.

566
00:45:45.280 --> 00:45:49.280
Yeah, And you know pretty much
all of us have that opportunity,

567
00:45:49.320 --> 00:45:52.039
if not in a meeting, if
not in person, or if not over

568
00:45:52.159 --> 00:45:57.519
zoom, over email, over text, over social media. Like even if

569
00:45:57.559 --> 00:46:04.639
it's just that that's a meaningful contribution
to the other person, it really is.

570
00:46:04.679 --> 00:46:07.199
And it's so easy, and it's
so easy to make someone's day.

571
00:46:07.239 --> 00:46:08.440
I do it every single day.
It's just part of my thing. I

572
00:46:08.519 --> 00:46:13.480
love it. You already mentioned this
with the back of your book, and

573
00:46:13.480 --> 00:46:15.480
I didn't even think about that,
but I did want to see if you

574
00:46:15.480 --> 00:46:19.159
could just share with us what your
own story about job purposing it. How

575
00:46:19.159 --> 00:46:22.039
do you practice social purpose in your
work? Beyond what you shared with the

576
00:46:22.280 --> 00:46:25.519
Habitat for Humanity, there's something else
you can dig up, right, Well,

577
00:46:28.320 --> 00:46:34.760
I mean, I'm fortunate because I
have crafted a job where it's all

578
00:46:35.000 --> 00:46:37.760
job purpose. I mean, right, it's all yummy and meaningful everywhere it

579
00:46:37.840 --> 00:46:42.639
is. But I will say,
I will say, and so you know,

580
00:46:42.639 --> 00:46:45.840
I get into flow really easily.
I love my job. You know.

581
00:46:45.000 --> 00:46:47.840
That's not to say there are days
that I want to pull my that

582
00:46:49.480 --> 00:46:52.360
There aren't days that I want to
pull my hair out. There are,

583
00:46:52.639 --> 00:46:58.039
but because I so. One of
the things I do is I, you

584
00:46:58.079 --> 00:47:00.679
know, I try to get simple
ideas out there for people to job purpose.

585
00:47:01.199 --> 00:47:06.079
And I you know, I'm like
a researcher at heart, you know.

586
00:47:06.159 --> 00:47:07.079
I mean, and I do research
as well. I mean, I've

587
00:47:07.119 --> 00:47:13.639
written all these research reports, but
so I always test them first. So

588
00:47:13.760 --> 00:47:20.320
for example, like my last blog
post was the suggestion was and it was

589
00:47:20.760 --> 00:47:25.800
it was taken from doctor Angela Damer
Demari who who said this to me,

590
00:47:27.480 --> 00:47:30.239
and so I just kind of plagiarized
it and shared it with others. But

591
00:47:30.360 --> 00:47:36.920
basically, it's like what if every
morning you asked yourself, who am I

592
00:47:37.000 --> 00:47:43.519
going to pleasantly surprise today? You
know? And and so of course I

593
00:47:43.599 --> 00:47:45.679
tried it for a week before I
put it up there, just to make

594
00:47:45.719 --> 00:47:50.920
sure it worked and what the wording
was and stuff. So the advantage of

595
00:47:50.920 --> 00:47:53.280
what I'm doing, which is like
I'm always testing things. Is that on

596
00:47:53.360 --> 00:48:00.760
any given we I'm testing something different, some different way job purposing. But

597
00:48:01.559 --> 00:48:06.039
and you know, that's kind of
where I've ended up. And even with

598
00:48:06.079 --> 00:48:12.719
my with my customers and with my
clients, I actually tell them, you

599
00:48:12.719 --> 00:48:15.000
know, I'm not going to charge
you for this, but whatever job purposing

600
00:48:15.039 --> 00:48:19.440
we come up with, it's like, I want to experience it with your

601
00:48:19.440 --> 00:48:22.599
team members, and so you know, let's find a way to do that.

602
00:48:22.639 --> 00:48:29.840
And so I have like a really
vast menu of job purposing that goes

603
00:48:29.880 --> 00:48:34.840
on all the time. But but
one thing, you know, you asked

604
00:48:34.880 --> 00:48:38.559
about the journey, and we'll have
to I won't have to wrap up soon

605
00:48:38.639 --> 00:48:40.800
here be so because I'm sure,
well, the only thing I want to

606
00:48:40.800 --> 00:48:45.280
say I didn't want to go into
the journey because I figured next call,

607
00:48:46.079 --> 00:48:50.199
next call, next call, next
No. But what I want to say

608
00:48:50.400 --> 00:48:53.800
is that it's perfectly normal to fall
out of it and then have to re

609
00:48:54.559 --> 00:48:59.599
find it again. So even with
the advice of my dad at six years

610
00:48:59.639 --> 00:49:04.400
old, I just want to tell
your listeners, I had a lot of

611
00:49:04.400 --> 00:49:09.679
help early on on this, and
I have spent months and years like totally

612
00:49:09.760 --> 00:49:15.400
not job purposing, not feeling fulfilled, not feeling united by purpose. You

613
00:49:15.440 --> 00:49:21.239
know, my productivity down and so
you know you just come back to it.

614
00:49:21.599 --> 00:49:24.320
Yeah, I love that. Well
we did it be We got all

615
00:49:24.360 --> 00:49:28.320
the way to the end of the
show so quickly, how fasted or evaporated.

616
00:49:28.440 --> 00:49:30.159
I loved having you as a guest. Thank you so much for finding

617
00:49:30.159 --> 00:49:35.679
me, for creating this book,
for being you and sharing your just beautiful

618
00:49:35.679 --> 00:49:38.239
wisdom and soul with us. Thank
you so much. Thank you at least

619
00:49:38.239 --> 00:49:43.920
for your work. Yeah, thank
you listeners and viewers. If you don't

620
00:49:44.199 --> 00:49:46.960
learn more about beebook Alandro, her
book Do Good at Work, or the

621
00:49:47.000 --> 00:49:51.000
work her team do at Vera Works, the best way to start is just

622
00:49:51.039 --> 00:49:53.679
go to her website of do Good
at Work dot com. Again, it's

623
00:49:53.800 --> 00:49:58.960
do Good at Work dot com.
And thanks again to our partnering sponsor at

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00:49:59.000 --> 00:50:02.039
work Proud, which helps companies build
a platform where your workforce receives meaningful feedback

625
00:50:02.119 --> 00:50:07.159
and thanks for their work from people
across the company. Last week, if

626
00:50:07.159 --> 00:50:09.239
you missed the live show, you
can always catch via recorded podcast. We

627
00:50:09.280 --> 00:50:14.280
were on the RST Rush from London
talking about his book Leadership Cake, which

628
00:50:14.320 --> 00:50:17.400
describes his methodology for building effective leaders
Next week, we'll be on the air

629
00:50:17.440 --> 00:50:22.519
with Jane Firth and doctor andrews Ens
talking about their newly released book, Grit,

630
00:50:22.679 --> 00:50:25.480
Grace, and Gravitas for three keys
to transform leadership, presence, and

631
00:50:25.519 --> 00:50:29.280
impact. See you there. Remember
that works at least a third or alive.

632
00:50:29.360 --> 00:50:37.000
So let's work on purpose. We
hope you've enjoyed this week's program.

633
00:50:37.119 --> 00:50:42.280
Be sure to tune into Working on
Purpose, featuring your host, Doctor Elise

634
00:50:42.360 --> 00:50:46.920
Cortez, each week on the Voice
America Empowerment Channel. Together, we'll create

635
00:50:46.960 --> 00:50:54.199
a world where business operates conscientiously,
leadership inspires impassioned performance, and employees are

636
00:50:54.199 --> 00:50:59.880
fulfilled in work that provides the meaning
and purpose they crave. See you there,

637
00:51:00.440 --> 00:51:00.880
Let's work on Purpose.