Developing an Elite Mindset - Go All In

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, Doctor Elise Cortez. Welcome

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back to the Working Purpose Olympic between
again this week. I'm your host,

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Doctor Elise Cortes. When you live
from Dallas, Texas, which is home

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base for me, been tuning in
for a while, you know this program

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is a thought leadership series that enlightens
and inspires listeners with insights from distinguished business

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leaders and subject matter experts. Our
conversations are designed to elevate your thinking and

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entice you to take a conscious and
inspirational approach toward leadership and business. Before

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we get to the program, I
have two things to share with you,

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two pieces of announcements. One September
marks the launch of Gusto Now, which

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is a growth and transformation e learning
platform dedicated to awakening meaning, passion,

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inspiration and purpose in people, leadership
and organizations. It features leadership development and

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other professional development courses available to individuals
and companies, and we do it in

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English, Spanish and Portuguese. You
can learn more about these courses at gusto

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dashnow dot com. Secondly, I
have to share with you my book has

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finally coming out November seventeenth, that's
on Amazon now. It's called Purpose Ignited

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How Inspirational Leaders Ignite passion and Elevate
cause you can pre order there. And

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I really wrote it to turn readers
on and ignite their passion, inspiration,

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purpose, to make a contribution worthy
of their one precious life, and create

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leaders who will radically improved the workplace
as we know it. Okay, now

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for the program this week, we
have with us Robert Bruss, who is

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the founder of Go all In,
the mission of which is to create a

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movement of people who only know how
to go all in. He also hosts

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his own podcast called go all In, where he's conducted hunters and interviews to

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learn how people tell their stories of
doing whatever it takes to break through and

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succeed in every aspect of life.
We'll be talking about his ten plus years

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of experience in the Australian Navy and
Army and his fifteen years of entrepreneurship and

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how that transformed into who he is
today, as well as learned about some

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of the key elements he teaches in
his Elite Mastermind course enjoys It Today from

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Australia. By the way, listeners
and viewers, this is your lucky day.

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Rob was offering a thirty percent discount
to his course for Working on Purpose.

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Listeners use the code WOP for Working
on Purpose when you sign up.

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Thanks for that, Rob, and
welcome to Working on Purpose, yolois.

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It's quite to be he thank you
for that coined introduction. Absolutely, it's

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so fun right we met thanks to
good old social media. I'm so grateful

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for that. I love when I
get to meet people from around the world

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and they share their thoughts and their
their convictions with us, and it's like

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being part of one small, little
connected planet. Yeah. Absolutely, and

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a fellow podcasts and radio hosts are
all cut from the same cloth, so

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it's really fun. It makes it
really easy to communicated as well. Doesn't

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it though, doesn't it though?
Well, So for this first segment,

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Rob, what I want to do
for our listeners is I want them to

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better understand, as I have come
to better understand a little bit about who

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you are and how you built yourself
into what you become today, because that

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gives us a base to understand your
offerings. So first I got to understand

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a little bit about the fact that
you spent ten years in the Australian military,

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and of course we know fifteen years
as an entrepreneur. So I want

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to first understand, because I've never
done anything in the military, how did

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your experience in the military alter you
or what did it do for you?

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Oh my god? Ever since always
a little kid, I always wanted to

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be in the army. And I
grew up in just in suburban Sydney in

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Australia. But at the end of
there was there was some good old aussy

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bush and my mates and I would
always run around and play armies and throw

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rocks at each other and do what
little boys do at the end of the

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street in the bush. And I
don't think it's really any different for any

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other Western culture in the world.
For kids growing up but even kids today

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do the same things, even with
all the screens and all of the differences

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that they have, it still happens
today. So when I was older enough,

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I kind of I let school and
I walked into the recruiting office and

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I asked them. I said,
hey, I want to I want to

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be in the Army, and the
Navy guy behind the desk setting now,

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man, you don't want to be
in the Army, you want to be

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in the Navy. Come and watch
this video. He sat me down and

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watched the video. I thought that
was like pretty cool. And six weeks

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later I was in the Navy at
recruit school, wondering where all the guns

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were. And so in hindsight,
I looked back at it, and that

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guy pegged me perfectly because that's what
his job was in recruiting. And I

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think I would have really struggled in
the arm going straight from school being a

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seventeen year old kid. The Army
was very different to the Navy. It

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was a lot harder, it was
physically different, it was mentally different.

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It required a different mindset, and
I definitely definitely didn't have the maturity to

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actually handle that because by the time
I left the Navy and actually got into

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the Army. I actually found it
a bit difficult. It was like,

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okay, that was hard, and
looking back, you know, I was

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a bit disappointed that I ended up
in the Navy. How that happened it

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sort of you know, that happened
so quickly. My head. My head

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was spinning right. And but the
thing is, I traveled the world,

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had an incredible job which I absolutely
love during combat system and I went everywhere

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the Australian Navy goes in five years. That's actually why I got out.

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And there was nowhere else to go. And I'd finished my posting on board

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a couple of ships that I've been
on and it was time to go ashore,

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go get promoted. Then you come
back and do it all again.

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And I was like, well,
do what again. I've been I've been

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on operations, I've been on all
the enterprise that I've been to, all

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the places. I think I went
to thirty five different foreign ports or forty

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points or something like that in just
a short space of time. So it's

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an incredible amount of travel. And
had a pocket full of money. I

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was with my mates all the time
and it was just an absolute blast.

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It was a It was a party, you know. In direct answer to

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your question, you know, how
did it change me? Well, it

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taught me how to party. When
I was young, there another party in

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front of get good. Yeah,
it is absolutely true what they say about

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sailors. And I worked a lot
with the American Navy as well, and

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the American Navy is exactly the same
as the Australian Navy. Work a little

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bit harder than we do, I
have to say. The conditions and the

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pay isn't as good as what the
Australian Navy is, but the traits of

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sailors at the same the world over, whether it's the British Navy, the

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Royal Navy, the US Navy,
or the Australian Navy, which is kind

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of fun. But once I left
the Navy and I was in the Army,

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I had an incredible time there because
it was in some ways and maybe

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your listeners probably kind of won't like
the idea of this, but this is

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why I join, right, you
join up to go to war. I

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joined the Army. I went to
recruit school, I went to the School

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of Infantry and the day that I
joined my battalion, they were packing their

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bags to go to East Team or
and East Team or ended up being the

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biggest combat operation the Australian military had
been involved in since the Vietnam War.

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And I was like like being conscripted, That's what it was, you know,

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because you joined recruit school, school
of industry straight to a battalion straight

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overseason on combat operations. And I
got to do that. And in some

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ways that was a blessing and a
curse because by the time I'd come back

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from that, it was like,
well, what else is there now to

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do in the Australian Army. I've
been and this was before we were involved

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in Iraq or Afghanistan or anything like
that, and it was pre nine eleven

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as well, so it's a pretty
interesting time in Australian Defense Force to be

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there. And when we got back, they said to me, right,

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because we were not really budgeted to
do anything like that, like we'd just

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done, the Australian government said,
there's no exercises, there's no anything happening

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on. You're not going anywhere.
So what we recommend you do is either

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put your hand up for a bunch
of different courses or go ahead and try

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out for special Forces, and I
was at the point in my infantry career

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where I wasn't quite ready to do
special Forces. I barely could walk and

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talk infantry, never mind going for
more elite type stuff. And there's plenty

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of people that did that and can
certainly do that, but it just didn't

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feel right for me. So I
put my hand up and went to the

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parachute school and I got all my
military free fall qualifications. And that was

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just an incredible job because there's a
huge amount of responsibility associated with that,

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and you turn up to work in
the morning, you look at the boss

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and say, hey, mate,
what are we doing today? Well,

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what do you think we're doing.
You're at the parachute school. Go get

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a parachute and we're going skydiving all
day. It's like it was pretty cool.

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And I did that for a couple
of years, and I at the

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school there, just a member of
the staff. And the great thing about

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what I did was I never really
had any responsibility because I wasn't an instructed

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there. But what I would do
is I would support the instructors, so

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when they were learning, when courses
came through and instructors were learning how to

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be instructors. You would go and
be the students for them. Sometimes it'd

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be people coming through learning how to
be tandem instructors, and you'd be the

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tandem person. You jump out of
the plane and put in mistakes for them,

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and they'd have to fix the mistakes
for you. I think about forty

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or fifty tandem jumps under my belt, something like that. Sometimes that was

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a bit scary because you're completely out
of control and you're struck to another person,

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and you know, you think of
skydiving is going for a tandem and

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having fun on the weekend with your
mates and doing that. But after you

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do it over and over again and
you're not in control that it starts to

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get a little bit scary. But
then you get some great qualifications as well

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in the process. But unfortunately those
qualifications don't transfer into anything in the civilian

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world. So it took me a
little while to transition. Like most people

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leaving the military, maybe I left
a little bit earlier than I should have.

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It took me about four or five
years to properly transition and to find

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myself. And I was a young
man as well, you know, I

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was twenty nine, twenty eight,
twenty nine years old by the time I

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got out, and I never I
didn't really know who I was as a

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person, and the military had shaped
me. I'd grown up in the military,

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and I really had to find myself
and it did. It took a

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while. It took a while to
not turn up five minutes before everything,

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to be perfectly dressed, perfectly shaven, wearing all the right clothes and doing

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all the right things. And people
would look at that and think, man,

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it's just like lower your intensity levels
a little bit rob down. But

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that's what it helped me to be
successful in the military, and ultimately that's

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what helped me to be successful as
an entrepreneur as well. You know what

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I think when I appreciate it about
what you just finished with, was there's

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some notion of how hard it was
to go back to in the civilian world.

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They have had a people on my
show who talk about helping that's transition

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because it is such a totally different
space, and I think a lot of

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us who have never served, I
have no idea what you went through.

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So I all the more applied what
you have created with your platform and your

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podcasts and what you're doing in your
course to be able to summon what you've

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got from those experiences. I think
it's phenomenal. And I did hear you

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say and the introductory piece of your
course that you've had quite a few businesses

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over the years. Some you said, we're dogs, and some were like

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incredibly successful. So just really quick, high level, a few things that

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you learned all these fifteen years of
being an entrepreneur. The number one thing

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that I've taken away from it is
money is something that you think is a

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motivating factor, but I discovered and
the number one thing that I took away

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from it, I discovered that I
actually feel the same whether I've got no

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money in the bank account. And
there's been more times than I would care

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to remember that that's actually been the
case because you risk everything right then keep

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going into your breakthrough. But I
really do feel the same whether there's no

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money in the bank account or there's
lots of money in the bank account.

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And what I mean by that is
my attitude and my approach to my business

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and what it is that I'm doing
doesn't change. If it's really super success

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full, then I keep going and
I double down on what it is that

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I'm doing. And if it's not
working for whatever reason, then I double

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down and keep going and keep doing
what I'm doing. So I learned early

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on that money was actually something that
was driving me, but I realized it

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wasn't motivating me. It's a difference
there, because you have to eat,

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you've got to pay your rent,
you've got to feed your children, and

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you know you're gonna buy clothes and
just live. So you know something that's

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driving you, but I was not
motivated by it. And over the years,

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the biggest thing that I've learned from
all of the failures that I've had

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and all of the things that have
gone right at the same time, is

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the thing that I value the most
is human connection. I love people.

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I love seeing people succeed. I
love delivering products and services in the way

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that I say that I'm going to
deliver, and I love seeing other people

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succeed. There's nothing that gives me
more joy or satisfaction in my life than

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seeing somebody breakthrough and get on the
other side and just win. That's like

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a Tony Roberts fist pumping moment for
me. I absolutely And you know one

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of the things I love, speaking
of what you just said about the meaningful

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connection. You say in your bio
that you you are prone to be found

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having a four hour, deep enriched
conversation over a cup of coffee. I

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love that. That's totally my jam
too. So part of why I wanted

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to have you on the show is
you really to me represent I want to

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say, bigger than life, but
literally a walking human billboard for possibility and

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going for it. And I'm always
think that's why I talk about this one

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precious life. This is all we
get. Let's go for it. So

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what do you think? What are
you created something phenomenal in your go all

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in platform. How do you think
your military entrepreneur experiences have contributed to that

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offering? Well, it's about potential, and when I created the goal in

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brand, it's really it took me
probably about thirty or forty podcasts to really

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articulate what that actually meant to because
it's a bit of an abstract concept and

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I knew in my mind's eye exactly
what it was and exactly what that meant,

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but the reality is it was pretty
hard to articulate out loud what it

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meant and the way that I kind
of arrived there and these are all the

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things that I took from being an
entrepreneur and being in the military, and

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I put it together and going all
in on something is part of the human

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experience. We all know what it
feels like to commit to something. We

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all also know what it feels like
to over commit to something, to publicly

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do that, and then to retract
and then to go back into your little

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over, into your little cave a
little bit embarrassed. Where I committed to

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something it didn't work out, I
don't want anyone to know about it.

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It's part of the human experience.
And what I recognized in doing that and

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understanding all of that constantly in my
life. It's about potential. Is if

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you ask yourself, are you really
living up to your potential? Or are

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you just operating at about ten percent
of your max? And when I ask

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myself that, I realized that I
only operate at a fifteen to twenty percent

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of my max on any one day
because the last majority of what I do

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on a daily basis is automated.
I operated by way gup, I go

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to the gym, I do exercising, I eat some breakfast, sit down,

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I answer my email. I don't
have to think very hard about what

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it is that I do and what
I ask myself often, and I ask

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myself a couple of times a day, is are you working on things that

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are closing the gap from where you
are to where you want to be?

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And if you're not, it means
you're not really living up to your potential.

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You're operating on autopilot, and maybe
those autopilot tasks should be handed off

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to somebody else so then you can
find that potential that you have. And

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everybody has that creative genius inside them, whether that's in business, in art,

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in music, in acting in some
form, everybody has that creative genius

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and you never really get to discover
that creative genius unless you decide to go

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all in and unless you decide to
free yourself of the minutia and the automated

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task that you should hand off to
somebody else. That's going of the culmination

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of everything that online is entrepreneur and
in the military as well. That's beautiful,

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Rob, I love it. I'm
still aligned with you on that.

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I'm so glad you're doing this work
in the world. It needs, we

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need it. So let's grab our
first break on that note. I'm your

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host, doctor Release Cortez. We've
went on the air with Rob Bruss,

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who was the founder of Go all
In, the mission of which is to

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create a movement of people who only
know how to go all in. He

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jogs to day from Australia. We've
been talking a bit about his background and

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how it informed what he's created.
After the break, we're going to get

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into some of the key topics that
he teaches in his courses and stay with

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us. We'll be right back.
Doctor Release Cortez is a management consultant specializing

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in meaning and purpose and inspirational speaker
and author. She helps companies visioneer for

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greater purpose among stakeholders and develop purpose
inspired leadership and meaning infused cultures that elevate

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fulfillment, performance, and commitment within
the workforce. To learn more or to

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00:16:53.799 --> 00:16:57.519
invite a lease to speak to your
organization, please visit her at a Lease

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00:16:57.600 --> 00:17:03.320
Cortez dot com. Let's talk about
how to get your employees working on purpose.

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This is working on Purpose with doctor
Elise Cortez. To reach our program

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today or open a conversation with Elise, send an email to Elise ali Se

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00:17:19.960 --> 00:17:33.440
at Elise Cortez dot com. Now
back to working on Purpose. Thanks for

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00:17:33.480 --> 00:17:36.279
staying with us, and welcome back
to working on Purpose if you're just joining

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us. My guest is Rob Russ. He's the founder of go all in

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If, the mission of which is
to create a movement of people who only

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know how to go all in.
He also hosts his own podcast called go

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all In, where he's conducted hundreds
of interviews to learn how people tell their

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stories of doing whatever it takes to
break through and succeed in every aspect of

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life. I'm your host, Elise
Cortez. So before we get into the

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program piece of this, Rob,
I think it would be great for us

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to be able to just quickly go
to your podcast, because you're doing something

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in your podcast that I'm doing online, and that is I am harvesting your

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knowledge and experience to fold into mind
being and make me a better human being

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and a better consultant. So it
seems like you're doing something similar. So

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and I love the intensity of your
show, right, So you you have

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stories of I love how you see
these are stories of unadulterated failures and you

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foric successes and so that intensity in
the vulnerability of your platform is really compelling

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to me. Can you maybe just
share a story or some snippet of one

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that you had recently that really stuck
for you. Yeah. Absolutely, and

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thanks for the opportunity to do that. The one, the one that I've

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got, I think will will just
blow you away. And it's about potential.

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It's about the topic we were talking
about before the break. So this

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fella, his name is Jason Ridden, and he's a fellow infantry guy like

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me is. He's an ex soldier. In fact, he's an ex Special

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Forces soldier up here in the Australian
Defense Force. He was a commando and

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he got out of the military a
while ago as well. And one of

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the things that Jason had always been
into was running. And as an infantry

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guide, you were always running.
That's just part of what you do,

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and in some ways what you do
for living verges on being a professional athlete,

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because everything you do is centered around
your ability to do things physically.

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It's very physical job. And Jace
discovered that he was really good at running

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marathons, and it turns out he
was really good at running ultra marathons,

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and in fact, he was so
good at running marathons and ultra marathons that

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he won the very first inaugural Red
Bull Ultra and the Red Bull Ultra Marathon

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takes place over five days in the
Himalayas up to seventeen thousand feet and it's

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five hundred and fifty five kilometers of
running. And Jason won that race and

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it's a feat of human endurance that
you would just it's hard to scribe what

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it is that he did because he
can barely describe it himself because he's one

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of those really quiet Australians and it's
like, come on, man, you've

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got to tell us this story.
Tell us get this experience and share this

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experience with us. And I really
had to build a lot of rapport with

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Jason before I did the podcast with
him, to get to know him a

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little bit, because he's such a
humble guy and he's like, oh,

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yeah, I want it, Yeah, I ran a long way whatever.

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When you hear the like the nitty
gritty of what it is that he went

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through, and you know, you're
not supposed to run at seventeen thousand feet

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because the partial pressure of oxygen up
there is just not the same as what

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it is down here at ground level
when you take a breath up there,

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because the atmosphere is thinner, so
it's like taking half a breath down here

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at sea level, and he was
running at altitude. He was falling behind

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the clock. He had to run
down some of these hills, down from

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seven and down to five thousand feet. They have these crazy hallucinations in the

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middle of the night because they've been
running for days at a time. And

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he said, the white lines on
the road, the central dividers, look

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like cobras coming up to try and
attack him at nighttime. And he's running

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and dodging these cobras and the support
crew behind him, but like, what

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are you doing? And he's like, the stakes all over the road,

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but the hell and as he's coming
up to the end of it, the

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really cool part of the story is
what he did to win and how he

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actually won. And they came to
the last checkpoint and he was in second

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place, and the guy in front
of him was quite a way in front

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of him, and they stop and
they sleep and they eat along the way

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of courts, and as he came
in there, one of his support crews

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said, Hey, the fella that's
in front of you, he's eaten and

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he's now asleep, and Jason kind
of went, well, I'm not eating,

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I'm not stopping, and I'm not
sleeping, and he kept running and

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he ran, he ran past,
and he ended up putting twenty kilometers between

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him and the other guy. By
the time the other guy realized what was

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going on, he was twenty kilometers
ahead. And then Jays felt like that

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he was being chased down for the
last day of the race, the last

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I think it was last seventy or
eighty kilometers or something like that. I

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can't remember exactly, but he felt
like he was being chased. So he

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kind of had that second win,
if you like, if you could have

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a second win after all those kilometers, and he made it to the end

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and he won the race. And
it's that story is a reminder of what

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you can do when you put your
mind to something. Because it wasn't the

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physical thing that got him across the
line, Shure, that was that's a

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big part of it. That's eighty
five to ninety percent of it. But

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the other part of it, one
hundred percent of it is your mind.

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You can't you can't do something like
that unless you're in the right headspace.

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And I remember asking him, you
know, did you think that you would

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ever be able to do something like
that, and he said no, I

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was at the two hundred and twenty
two kilometer mark and that's the furthest that

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I'd ever run. And I was
like, well, you have to do

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that again. How did you do
that? And he was like, well,

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let's kept going. I just I
just pressed on. And it's a

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great story because it's a story about
the potential of a human being and someone

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never really thought that they could do
something like that, and he never really

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went out there to win it.
He just went out there to do it

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and he'd want it, and it
was like, oh my gosh, incredible

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story. Incredible story. I love
that Rob on a number of levels,

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but first and foremost, because I
do traffic and energy and inspiration, I

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know how important it is for us
to be inspired, for us to keep

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our hearts and minds healthy and fed
with stories of inspiration that show us what

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we can do and like what we
can be. So I love the idea

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that you're really I guess you're trafficking
and potential. That's what you're really doing.

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And the first module of your course
is about mindset, and I want

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I wanted you to distinguish that if
you would, because you say something pretty

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compelling on your website about that and
when you see an average and an elite

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mindset, will you do that for
our listeners and viewers today? Yeah?

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Absolutely. People ask me all the
time. This is kind of where it

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came from, is how do you
do what it is that you do?

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How do you how do you make
all of this happen? And the reality

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is you just need a plan.
But everyone's got a plan, planning of

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people got a plan, they execute
on their plan, it still fails and

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they don't get to where it is
that they need to be. They don't

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hit up against their targets. And
if you're not hitting up against your target,

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even if you've got a plan and
you've got goals and you've got all

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of those things, the chances are
is that you haven't got your mindset right.

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You just haven't got your head right. You need to work on your

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headspace. And so I came up
with a kind of a list of things,

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and it puts down one side of
the page. On the left side

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of the page is the way average
people think about things. And if you're

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missing your goals, it's maybe because
you're thinking some of these ways, and

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the people that hit their targets and
meet the goals and meet the expectations and

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live up to the potential and have
an elite mindset. So one example is

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someone with an average mindset typically feel
sorry for themselves when things are going against

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them. They're like, oh,
woe is me, poor me? Why

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can't everything work? Why I'm trying
so hard it's not happening. People with

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an elite mindset, on the other
side of that quin are so focused on

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others that they don't have time to
feel sorry for themselves. So that's one

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example. Another example is someone with
an average mindset makes them excuse when things

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are not going their way, but
someone with an elite mindset just makes it

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happen. They go over, under, around, breakthrough whatever obstacles are placed

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in front of them, and they
keep forging forward. People with an average

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mindset, they typically wear their emotions
on their sleeves. But people with an

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elite mindset, what they do is
they never show weakness outwardly. Then there's

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nothing wrong with being weak and being
a little bit vulnerable, but they don't

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show it outwardly. And what they
do is they have big, strong body

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language. You never see a footballer
go out onto the pitch first on game

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day and be like, Oh,
I'm scared, I'm going to get They're

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going out there, they've got their
pads on, they've got their helmets on,

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they've got they're ready to go.
They've got big, strong body language,

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and they're ready to get after it. They're ready to go for it,

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They're ready to make it happen.
They're not wearing their emotions on their

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sleep. So I think it's just
really important I give that some context there

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for it as well. So when
it comes time to play the game on

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game day, you need to bring
your a game and leave your emotions aside

401
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and concentrate on your training and move
forward. So there's a bunch of things

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00:26:18.640 --> 00:26:22.119
in and around average versus elite mindset. And I know that people that are

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listening to this and watching this would
they would have some things where they go,

404
00:26:26.599 --> 00:26:30.880
Okay, if I'm not feeling so
good about something, am I feeling

405
00:26:30.960 --> 00:26:33.039
sorry for myself? Or should not
just pick myself up, dust it off,

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00:26:33.279 --> 00:26:37.160
pick it up, and just keep
moving forward and going forward. And

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I think intuitively we know the difference
between average and really I think so too,

408
00:26:41.279 --> 00:26:45.880
but it's good to have it distinguished. Now, another thing that you

409
00:26:45.920 --> 00:26:48.440
do that I think is really compelling, because, as I say, a

410
00:26:48.559 --> 00:26:52.079
traffic and energy and a lot of
energy for me is motivation, and you

411
00:26:52.119 --> 00:26:56.799
talk about there's you distinguish the truth
about motivation and your program. So give

412
00:26:56.880 --> 00:26:59.839
us a snippet of that. Yeah, that's a great question, and it's

413
00:26:59.880 --> 00:27:02.640
a really important topic. And I
want to clear something up for the people

414
00:27:02.720 --> 00:27:04.480
that are listening because they might be
going, well, it's easy for you,

415
00:27:04.599 --> 00:27:08.160
Rob you're in the military for ten
years, you're just one of those

416
00:27:08.200 --> 00:27:12.400
motivated military guys. But the reality
is if you talk to anybody that's been

417
00:27:12.440 --> 00:27:15.440
in the military, some of the
people are in the military at the most

418
00:27:15.599 --> 00:27:21.039
unmotivated, undisciplined people that you've ever
encountered in your entire life. And there's

419
00:27:21.119 --> 00:27:26.240
far more motivated and disciplined people in
business and the corporate world than there is

420
00:27:26.359 --> 00:27:30.960
the military. Because of the fact
the military rules with a carrot and a

421
00:27:30.000 --> 00:27:33.359
stick. They're like, you need
to be here at this time, in

422
00:27:33.400 --> 00:27:40.160
this uniform, in that heart,
or else, so you can't live your

423
00:27:40.160 --> 00:27:44.160
life in a place of or else. What you need to do is you

424
00:27:44.240 --> 00:27:48.279
need to find the motivation and the
discipline within yourself. And it's motivation that

425
00:27:48.319 --> 00:27:52.359
gets you started, and it's a
discipline that will keep it going. But

426
00:27:53.000 --> 00:27:56.920
if you're not focused on your goals
and you don't have a plan, all

427
00:27:56.960 --> 00:28:00.559
the discipline in the world is not
going to help help you to achieve what

428
00:28:00.599 --> 00:28:04.079
it is that you need, because
as soon as the going gets a little

429
00:28:04.079 --> 00:28:07.920
bit tough, you'll let yourself off
the hook. When you make a declaration

430
00:28:08.000 --> 00:28:11.079
to the world that you're going to
go all in, that feels really good.

431
00:28:11.400 --> 00:28:15.160
Then you start and the minute it
gets a little bit hard, you're

432
00:28:15.200 --> 00:28:17.759
like, all right, I've just
got to push through this bit. I

433
00:28:17.839 --> 00:28:19.640
knew it was going to be hard. You're pushing and pushing, and then

434
00:28:19.680 --> 00:28:23.519
tomorrow it gets harder and it gets
harder again. Discipline is not going to

435
00:28:23.640 --> 00:28:26.720
keep you going there. What you
need is you need a dedicated plan.

436
00:28:27.119 --> 00:28:30.960
You need the right time might management, You need to know what to focus

437
00:28:32.000 --> 00:28:34.279
on. You need routines and habits
of success. If you don't have the

438
00:28:34.319 --> 00:28:38.119
combination of those things, all the
discipline in the world is not going to

439
00:28:38.240 --> 00:28:44.920
keep you moving forward. But in
times of in times of short intense periods,

440
00:28:44.960 --> 00:28:48.720
and we all have those throughout our
day where distraction might creep in.

441
00:28:48.160 --> 00:28:52.920
You need to know that I've got
the discipline to not allow that distraction to

442
00:28:52.960 --> 00:28:57.559
creep into my day. And I
can use my discipline right now to keep

443
00:28:57.640 --> 00:29:02.079
moving forward and keepney closing the gap
from where I am to where I want

444
00:29:02.079 --> 00:29:04.680
to be. If you don't use
your discipline at the right times, then

445
00:29:06.119 --> 00:29:07.359
you'll let yourself off the hook.
And it's like arts, all right,

446
00:29:07.440 --> 00:29:10.960
I'll just see that chocolate biscuit.
It's not such a big idea, a

447
00:29:11.039 --> 00:29:14.640
big deal, you know's what's the
big idea of, you know, stopping

448
00:29:14.680 --> 00:29:18.240
myself having something pleasurable in the day
anyway, But it's the discipline that will

449
00:29:18.240 --> 00:29:21.920
stop you from eating that chocolate biscuit
and stop you from being naughty. And

450
00:29:22.039 --> 00:29:25.079
we're all naughty throughout the day,
and that's where discipline really comes in.

451
00:29:25.119 --> 00:29:27.400
But discipline is not going to help
you hit your targets or achieve your goals.

452
00:29:27.440 --> 00:29:30.640
You need a plan to do that. I wonder if that's what you

453
00:29:30.720 --> 00:29:33.839
mean then, right, Because you
see, I was very fascinated by your

454
00:29:33.880 --> 00:29:37.799
stance that a focus on our goals
can actually be a form of self sabotage.

455
00:29:38.519 --> 00:29:42.839
Oh, yeah, absolutely, that's
fascinating. Yeah. I've worked with

456
00:29:42.839 --> 00:29:47.720
with lots and lots of clients over
the years in and around this particular topic,

457
00:29:48.119 --> 00:29:52.279
and part of it is what I'm
not a really big fan of the

458
00:29:52.319 --> 00:29:57.920
word goal. I prefer high definition
destination. And I'll borrow that, mate,

459
00:29:59.240 --> 00:30:03.079
say it again, that's so much
better high definition destination. And I'm

460
00:30:03.119 --> 00:30:07.200
borrowing that from an American company called
Afterburner. So these guys are a bunch

461
00:30:07.200 --> 00:30:11.880
of ex fighter pilots and they use
a methodology called flawless execution. And flawless

462
00:30:11.920 --> 00:30:18.000
execution is the way fighter pilots actually
go out and fly their jets right and

463
00:30:18.039 --> 00:30:19.799
get things done, and they have
a ninety eight percent mission success rate when

464
00:30:19.839 --> 00:30:23.440
they use this model. So fighter
pilots just imagine they don't rock up to

465
00:30:23.440 --> 00:30:26.160
work and we say, hey,
at least where we're going in our one

466
00:30:26.240 --> 00:30:30.079
hundred million dollar jet today and you
go, I don't know, let's just

467
00:30:30.119 --> 00:30:33.480
go over there and drop a bomb
over there. No, there's a detail

468
00:30:33.519 --> 00:30:37.079
of planning, briefing, and executing
in a debriefing process that they go through,

469
00:30:37.359 --> 00:30:41.039
and that's the methodology that they use, which is called flawless execution,

470
00:30:41.599 --> 00:30:47.279
and what they do is they set
the high definition destination. That's the goal,

471
00:30:47.440 --> 00:30:51.640
that's the target. And you can
use this same methodology in your life.

472
00:30:51.680 --> 00:30:53.759
What is your high definition destination?
All right? I know exactly what

473
00:30:53.799 --> 00:30:56.680
it is. Now I need to
create a plan, need to brief the

474
00:30:56.720 --> 00:31:00.359
plan, need to go and execute
it. Between the execution and completion,

475
00:31:00.400 --> 00:31:03.440
I need to X gap to understand
where I am in relation to where I

476
00:31:03.440 --> 00:31:06.880
said I was going to be,
and an on completion, I need to

477
00:31:06.880 --> 00:31:10.680
debrief myself to make sure I've got
the lessons learned. I know exactly how

478
00:31:10.720 --> 00:31:12.119
I achieve that. What did I
do right? What did I do wrong?

479
00:31:12.200 --> 00:31:17.240
What can I change? What do
I need to do? So if

480
00:31:17.240 --> 00:31:21.960
you spend too much time looking at
your goals and looking at that high definition

481
00:31:22.000 --> 00:31:26.279
destination, then what you'll do is
forget about how it is that you're going

482
00:31:26.319 --> 00:31:30.000
to get there. That's why using
a methodology you likes lawless execution is a

483
00:31:30.039 --> 00:31:33.319
great way to stop you focusing on
the goal. You set the goal,

484
00:31:33.440 --> 00:31:37.519
you set the target, and then
you spend ninety five percent of your time

485
00:31:37.839 --> 00:31:41.039
working towards that target, and every
now and then you look up and out

486
00:31:41.359 --> 00:31:44.000
at what it is that you're doing
and where you're going. But the vast

487
00:31:44.000 --> 00:31:45.759
majority of the time when you're trying
to achieve the goal, you're looking down

488
00:31:45.799 --> 00:31:49.599
and in. And I love the
idea of that because what that does is

489
00:31:49.640 --> 00:31:52.480
it allows you to eat that elephant
one bite at a time, because you

490
00:31:52.839 --> 00:31:56.359
usually the goals that we set for
ourselves are quite big. So if you

491
00:31:56.440 --> 00:32:00.759
can just focus on the day to
day activities and don't look up at that

492
00:32:00.839 --> 00:32:04.960
joint goal that you've gotten too often, you won't be distracted by, oh

493
00:32:05.000 --> 00:32:07.000
my god, that's such a big
goal, how am I going to get

494
00:32:07.000 --> 00:32:08.119
there? How is that going to
happen for me? What you're doing is

495
00:32:08.160 --> 00:32:13.119
you're focusing on one foot in front
of the other and moving yourself closer to

496
00:32:13.200 --> 00:32:16.400
that target at every moment of every
day. I like it and I'm totally

497
00:32:16.400 --> 00:32:20.759
I wrote that down high definition destination. I love it. That's I'm totally

498
00:32:20.839 --> 00:32:23.359
changing my language. Thanks for that. Rob. Let's have our last break.

499
00:32:23.640 --> 00:32:27.359
I'm Elas Cortez, your host.
We're on the air with Rob Russ.

500
00:32:27.400 --> 00:32:29.759
He's the founder of Go all In, the mission of which is to

501
00:32:29.759 --> 00:32:31.559
create a movement of people who only
know how to go all in. He

502
00:32:31.680 --> 00:32:35.200
joined the today from Australia. After
the break, we're going to hear a

503
00:32:35.240 --> 00:32:37.640
bit more about his program. Stay
with us, we'll be right back.

504
00:32:38.279 --> 00:32:45.680
Doctor Release Cortez is a management consultant
specializing in meaning and purpose and inspirational speaker

505
00:32:45.720 --> 00:32:51.480
and author. She helps companies visioneer
for greater purpose among stakeholders and develop purpose

506
00:32:51.559 --> 00:32:58.599
inspired leadership and meaning infused cultures that
elevate fulfillment, performance, and commitment within

507
00:32:58.640 --> 00:33:01.559
the workforce. To learn more or
to invite a lease to speak to your

508
00:33:01.680 --> 00:33:07.359
organization, please visit her at Elise
Cortez dot com. Let's talk about how

509
00:33:07.359 --> 00:33:17.680
to get your employees working on purpose. This is Working on Purpose with doctor

510
00:33:17.720 --> 00:33:22.319
Elise Cortez. To reach our program
today or open a conversation with Elise,

511
00:33:22.680 --> 00:33:30.920
send an email to Elise ali Se
at Elise Cortez dot com. Now back

512
00:33:30.960 --> 00:33:39.640
to working on Purpose. Thanks for
staying with us, and welcome back to

513
00:33:39.680 --> 00:33:43.640
working on Purpose. If you're just
tuning in, my guest is Rob Russ.

514
00:33:43.720 --> 00:33:45.799
He's the founder of the mission of
which is to create a movement of

515
00:33:45.839 --> 00:33:50.039
people who only know how to go
all in. He also hosts his own

516
00:33:50.039 --> 00:33:53.359
podcast called go Auden, and he's
conducting hundreds of interviews to learn how people

517
00:33:53.359 --> 00:33:58.039
tell their stories doing whatever it takes
to break through and succeed in every aspect

518
00:33:58.079 --> 00:34:00.720
of life. I'm your host,
Doctor lease Court has so a few more

519
00:34:00.799 --> 00:34:05.000
questions about the program. Then I
have some other questions about what you're up

520
00:34:05.079 --> 00:34:07.320
to in all this work. Here. I want to talk about time management

521
00:34:07.320 --> 00:34:14.199
and accountability because I'm always amused at
the difference in what really extraordinary people get

522
00:34:14.199 --> 00:34:16.440
done in twenty four hours and what
I get done. So what can you

523
00:34:16.480 --> 00:34:21.320
tell us about that? First of
all, you need to know what you're

524
00:34:21.320 --> 00:34:24.960
spending your time on. And I
think it's a little bit of a It's

525
00:34:24.960 --> 00:34:28.960
a bit of an abstract concept,
to be honest. It's like, I

526
00:34:29.000 --> 00:34:30.960
don't know what I spend my time. Why don't I wake up in the

527
00:34:30.000 --> 00:34:35.000
morning and I just do my thing? But how much time are you actually

528
00:34:35.079 --> 00:34:38.199
spending on the activities that are going
to move you closer to your actual goals?

529
00:34:38.639 --> 00:34:43.360
And I really believe that when somebody
says to me, right, I

530
00:34:43.400 --> 00:34:45.719
need a hand with my goals,
I need a hand with my targets.

531
00:34:45.760 --> 00:34:50.400
Can you help me to do this? The very first thing that comes out

532
00:34:50.440 --> 00:34:52.960
of my mouth used to be yeah, sure, I can help you.

533
00:34:53.159 --> 00:34:58.519
But now what i'd say is,
what is it that you're doing today that's

534
00:34:58.599 --> 00:35:02.280
moving you closer to those targets.
Oh well, you know, I kind

535
00:35:02.280 --> 00:35:07.000
of haven't got there because of a
B or C. And all the excuses

536
00:35:07.039 --> 00:35:10.639
will come out, And it's funny
how quickly the excuses come out. The

537
00:35:10.679 --> 00:35:15.159
next thing that I asked somebody is
to show me their calendar. Give us

538
00:35:15.159 --> 00:35:17.440
a look at your calendar, show
me your phone, show me whatever calendar

539
00:35:17.440 --> 00:35:22.320
app that you use, and let's
have a look. If you've got half

540
00:35:22.400 --> 00:35:27.039
hour or fifteen minute blocks blocked out
on your calendar, and is it blocked

541
00:35:27.079 --> 00:35:29.679
out from the time you wake up
to the time you go to bed,

542
00:35:30.119 --> 00:35:32.760
including your downtime, you're eating time, your family time, All of those

543
00:35:32.800 --> 00:35:37.480
things need to be blocked out in
your calendar. If you're not in control

544
00:35:37.559 --> 00:35:43.840
of your time, time is in
control of you, and there is no

545
00:35:43.960 --> 00:35:49.159
hack. The hack is get your
calendar out and allocate the time that you

546
00:35:49.239 --> 00:35:52.960
think you need to the activities that
you know that you should be doing.

547
00:35:52.400 --> 00:35:55.800
If social media is a problem from
you, take Facebook and Instagram off your

548
00:35:55.800 --> 00:35:59.320
phone, just leave me on your
computer. And if you need a little

549
00:35:59.320 --> 00:36:01.159
break through the day, Go and
just look at your computer for five minutes.

550
00:36:01.360 --> 00:36:05.079
Use that as your break. But
don't be distracted by your phone.

551
00:36:05.440 --> 00:36:08.519
You know, statistically, and you
would know this at least from working with

552
00:36:08.639 --> 00:36:13.800
courtients. Statistically, we touch our
phones one hundred and sixty eight times an

553
00:36:13.800 --> 00:36:19.639
Hour's massive. Yeah, And so
think about it. If somebody send you

554
00:36:19.639 --> 00:36:22.119
a text message and you peck out
a response to that, you know you're

555
00:36:22.480 --> 00:36:25.960
typing. That's you're touching your phone
a hundred times with those characters, right.

556
00:36:27.280 --> 00:36:30.800
But then you open Facebook or Instagram, or you're looking at something on

557
00:36:30.840 --> 00:36:34.199
YouTube or TikTok or something like that, and you're scrolling like a just like

558
00:36:34.239 --> 00:36:37.760
a mindless zombie. That's a massive
distraction to you, and it takes you.

559
00:36:38.280 --> 00:36:43.800
Scientifically, science says that it takes
you about twenty minutes to get into

560
00:36:43.800 --> 00:36:46.519
the groove or something. So once
you're starting to focus your attention on things,

561
00:36:46.760 --> 00:36:51.079
but then the alerts on your phone
go off, or your email goes

562
00:36:51.079 --> 00:36:53.679
off, or the phone rings,
or somebody comes over and invade your cubicle,

563
00:36:53.760 --> 00:36:58.840
there's a bunch of things that happen
that stop you from moving forward.

564
00:36:59.119 --> 00:37:01.599
And all of these things go to
the very heart of time management, and

565
00:37:01.639 --> 00:37:06.119
if you get control of all of
these things, then you'll be in control

566
00:37:06.199 --> 00:37:08.960
of time and that's how you're able
to achieve more. And I always ask

567
00:37:09.039 --> 00:37:15.239
myself the question when I'm about to
start an activity, is this activity related

568
00:37:15.480 --> 00:37:21.280
to making money? Is this activity
related to moving it closer to the goal

569
00:37:21.400 --> 00:37:22.880
that I've set for myself? And
if it is, I do it.

570
00:37:22.920 --> 00:37:25.840
If it's not, I sit back
for a second and say, well,

571
00:37:25.960 --> 00:37:29.920
should I be handing this off to
a member of my team, or should

572
00:37:29.920 --> 00:37:32.440
I be giving this to somebody else, or should I be finding somebody that

573
00:37:32.480 --> 00:37:37.039
can do this task for me?
And I work really methodically like that,

574
00:37:37.159 --> 00:37:42.199
and I block out my calendar in
half hour blocks. I find that that

575
00:37:42.239 --> 00:37:45.280
works from me. But I do
that on a Sunday evening. My week

576
00:37:45.360 --> 00:37:52.719
starts at Sunday evening at eight o'clock. I'm really I'm ultra ultra militant about

577
00:37:52.800 --> 00:37:55.239
doing that because I want the first
half of my week. And sometimes it's

578
00:37:55.280 --> 00:37:58.920
impossible to do right because I don't
know what's going to happen on Thursday or

579
00:37:58.960 --> 00:38:01.079
Friday on Sunday night at eight o'clock. So what I do is I just

580
00:38:01.119 --> 00:38:06.360
do Monday, Tuesday and half of
Wednesday, and I'll leave myself the flexibility

581
00:38:06.400 --> 00:38:07.760
to go, Okay, the back
half of the week is going to look

582
00:38:07.760 --> 00:38:10.360
like this, and I give myself
that opportunity. What you've got to do

583
00:38:10.440 --> 00:38:14.480
is you got to find what works
for you. But once you get control

584
00:38:14.559 --> 00:38:16.719
of time, and once you get
control of your calendar, and it's such

585
00:38:16.760 --> 00:38:21.480
an unbelievably simple thing to do,
you'll find that things start to fall into

586
00:38:21.480 --> 00:38:27.039
place for you pretty quickly. I
really appreciate that I have fallen off so

587
00:38:27.400 --> 00:38:31.599
of calendaring my time, and I
do do it a little bit more haphazardly

588
00:38:31.639 --> 00:38:36.079
on my paper or calendar, but
there was a time when I did exactly

589
00:38:36.079 --> 00:38:37.800
what you're saying, and I did
get better results. Though already I'm learning

590
00:38:37.840 --> 00:38:40.360
from you and it and being contributed
to by yoursel Thank you, Rob.

591
00:38:42.559 --> 00:38:44.760
And speaking of that, there's two
other things they definitely want to make sure

592
00:38:44.760 --> 00:38:46.039
and ask you before we run out
of time and it goes so fast.

593
00:38:47.199 --> 00:38:51.679
You talk about habits and routines,
and that's part of what you were just

594
00:38:51.760 --> 00:38:53.199
talking about there, But can you
say a little bit more about why they're

595
00:38:53.239 --> 00:38:58.280
important and how we can steward them? Yeah, absolutely, And it's a

596
00:38:58.320 --> 00:39:01.679
really great point because it ties into
time management. You know, there's a

597
00:39:01.679 --> 00:39:05.679
lot of people out there in the
NLP and they look at the patterns of

598
00:39:05.760 --> 00:39:09.000
behavior and how do I speak in
what's his body language? Is it?

599
00:39:09.079 --> 00:39:13.760
Is he somebody who learns orally?
Or is he a visual person? All

600
00:39:13.800 --> 00:39:17.039
of those things there go to the
very heart of habits and the way that

601
00:39:17.079 --> 00:39:22.719
you actually behave and you need to
develop habits and routines of success. There's

602
00:39:22.719 --> 00:39:28.320
a really famous American ex Navy seal. His name's Jocko Willing. You might

603
00:39:28.320 --> 00:39:31.719
have heard of Jocko, and so
Jocko is an ex seal commander from the

604
00:39:31.719 --> 00:39:35.639
Battle of Ramadi in two thousand and
six, two thousand and seven, and

605
00:39:35.679 --> 00:39:39.519
he's really popular as this great podcast
about war stories and all sorts of great

606
00:39:39.559 --> 00:39:45.079
interviews and things like that. And
he takes a photo of his watch at

607
00:39:45.119 --> 00:39:49.559
four o'clock in the morning and anywhere
between four and really no later than about

608
00:39:49.599 --> 00:39:52.039
four thirty in the morning, and
every morning he takes a photo of his

609
00:39:52.079 --> 00:39:54.239
watch. Is like time to get
up, time to get after it.

610
00:39:54.519 --> 00:39:59.000
And that's his routine and people ask
him all the time, dude, you've

611
00:39:59.000 --> 00:40:00.039
got to stay in bed longer,
aren't you tired? And he's like,

612
00:40:00.079 --> 00:40:02.039
well, I go to bed a
bit earlier, So I get up earlier.

613
00:40:02.079 --> 00:40:05.679
It's all right, And I do
my workout on the front half of

614
00:40:05.719 --> 00:40:09.599
my day because my day gets so
busy that I have these intentions to go

615
00:40:09.639 --> 00:40:13.159
and do some exercise in the middle
or the end of the day, but

616
00:40:13.199 --> 00:40:15.480
I just never get there. And
by the time I get that, I'm

617
00:40:15.480 --> 00:40:16.480
too tired to do it. So
the first thing that I do in the

618
00:40:16.519 --> 00:40:19.920
morning is I get out of bed, I have a drink of water,

619
00:40:20.000 --> 00:40:22.679
and I get started and I do
my workout, and I make that happen

620
00:40:22.719 --> 00:40:28.039
with that that I arrived there and
happens for me. Routines and habits of

621
00:40:28.119 --> 00:40:34.599
success like that are the very foundational
pieces of you moving forward and closing the

622
00:40:34.639 --> 00:40:36.960
gap from where you are to where
you want to be. And I think

623
00:40:36.960 --> 00:40:43.239
it's really hard to articulate why we
don't do it and why people don't have

624
00:40:43.400 --> 00:40:45.559
these routines, and they're kind of
all over the place. Why don't you

625
00:40:45.599 --> 00:40:47.719
do that thing, Why don't you
get up and exercise, Why don't you

626
00:40:47.719 --> 00:40:50.559
do that? I don't know.
I just couldn't be bothered with it.

627
00:40:51.159 --> 00:40:55.039
But actually, every single person on
the planet has a routine. Every single

628
00:40:55.039 --> 00:41:00.599
person on the planet has different habits. Whether those habits are serving you or

629
00:41:00.760 --> 00:41:07.199
not is really up to you.
And I think we can all work better

630
00:41:07.400 --> 00:41:12.840
to develop better habits and to develop
better routines that are more serving of us

631
00:41:13.239 --> 00:41:16.800
rather than something that's actually holding us
back and distracting us from what it is

632
00:41:16.840 --> 00:41:20.960
that we set for ourselves. And
it's difficult to do. And the reason

633
00:41:21.000 --> 00:41:22.920
it's difficult to do is because it's
as human beings, we want to move

634
00:41:22.960 --> 00:41:29.320
towards things that are more pleasurable and
a way that are not so fun.

635
00:41:29.719 --> 00:41:32.000
And pulling on a kettle bell at
four thirty in the morning doesn't sound like

636
00:41:32.079 --> 00:41:36.119
much fun to me. Being wrapped
up under the don and snuggling up to

637
00:41:36.159 --> 00:41:38.960
my missus sounds like way more fun
than being in a cattle belt in the

638
00:41:39.000 --> 00:41:43.360
garage at four thirty in the morning, like Jocko. And it takes all

639
00:41:43.360 --> 00:41:45.760
the effort and discipline in the world
to develop a routine like that, and

640
00:41:45.800 --> 00:41:49.440
you need just need to be deliberate
about it. But once you deliberate about

641
00:41:49.480 --> 00:41:52.199
it, and it comes back to
the very heart of your time management.

642
00:41:52.239 --> 00:41:54.800
If you allocate the time to do
those things for yourself, you start to

643
00:41:54.800 --> 00:42:00.239
achieve more in a much shorter time
frame. Stuff, really good stuff.

644
00:42:00.679 --> 00:42:06.559
Well, I'm also very intrigued you
talking about this little known rule of subtension.

645
00:42:06.719 --> 00:42:10.400
What the heck is that? So
the rule of subtension is a it's

646
00:42:10.440 --> 00:42:15.039
a I guess it's an infantry thing, but it's also an aviator thing as

647
00:42:15.079 --> 00:42:17.400
well. So the rule of subtension
that I learned when I was an infantry

648
00:42:17.400 --> 00:42:24.320
soldier is that one millimeter at a
thousand meters equals one meter. So what

649
00:42:24.360 --> 00:42:30.039
it means is you need to aim
straight, don't even be one millimeter off

650
00:42:30.159 --> 00:42:35.760
what you're aiming at. And whether
you're firing an assault rifle, a machine

651
00:42:35.760 --> 00:42:38.559
gun, a sniper rifle, or
you're setting a goal for yourself in your

652
00:42:38.639 --> 00:42:45.239
life, don't be one millimeter off. The effective range of the assault rifles

653
00:42:45.280 --> 00:42:47.320
that I used in my time back
in the day was three hundred meters,

654
00:42:47.719 --> 00:42:52.599
so these the bad guys are pretty
close to you at three hundred meters.

655
00:42:52.679 --> 00:42:57.559
If you're engaging a target, there's
you can see these people. They're close,

656
00:42:57.880 --> 00:43:01.920
you can see them, and you're
rifle stops being effective at around four

657
00:43:02.000 --> 00:43:05.480
hundred meters, you st have to
start to aim up and you're kind of

658
00:43:05.519 --> 00:43:08.280
loft and around at somebody and just
doesn't work the same way. But if

659
00:43:08.320 --> 00:43:14.480
you're one millimeter off where you're aiming
at three hundred meters, which is the

660
00:43:14.519 --> 00:43:20.280
effective range of the assault rifle,
you'll miss the target by thirty centimeters And

661
00:43:21.119 --> 00:43:23.840
get taught as an inforty soldier to
aim at the center of the scene mass.

662
00:43:24.039 --> 00:43:28.159
So if you're aiming at the center
of the target or the center of

663
00:43:28.199 --> 00:43:30.119
a human being, if that's what
you're aiming at, because that's what the

664
00:43:30.119 --> 00:43:34.920
target is, and you're thirty centimeters
off, it means you will miss,

665
00:43:35.360 --> 00:43:39.199
because thirty centimeters is about a foot
in Imperial terms in American terms if you

666
00:43:39.280 --> 00:43:43.039
like, and if you're a foot
off the target, that round will go

667
00:43:43.239 --> 00:43:45.199
down the left or the right side
of what it is that you're aiming at.

668
00:43:45.679 --> 00:43:51.639
So the rule of subtension is one
millimeter at a thousand meters, a

669
00:43:51.719 --> 00:43:57.119
thousand meters equals one meter. It
subtends to that as well. And the

670
00:43:57.159 --> 00:44:01.400
analogy that I use is that if
you're not aiming straight at your target,

671
00:44:01.800 --> 00:44:08.159
you will miss. So before you
get started. Before you do anything,

672
00:44:08.639 --> 00:44:13.559
get down, lie down on your
guts, get into the right firing position,

673
00:44:14.039 --> 00:44:16.960
get ready to go, and aim
at exactly what it is that you

674
00:44:17.000 --> 00:44:21.119
want to hit. Whether that's a
target on the range, a bad guy

675
00:44:21.119 --> 00:44:23.920
in the battlefield, or a goal
that you've got for yourself and your personal

676
00:44:23.960 --> 00:44:29.199
life or your business life. You've
got to aim straight and aim true at

677
00:44:29.320 --> 00:44:34.480
all times under and don't deviate from
that under any circumstances. Don't give yourself

678
00:44:34.480 --> 00:44:37.880
a break these disciplines as you can. That's the target I want. Never

679
00:44:37.920 --> 00:44:42.079
ever change your target, never ever
lower your expectations because things get too hard.

680
00:44:42.280 --> 00:44:45.760
Just aim straight and keep pushing forward. So what I hear from that,

681
00:44:46.280 --> 00:44:49.639
and I'm going to see it for
our listeners and reviewers, is we're

682
00:44:49.639 --> 00:44:52.519
going to channel our Interrub whenever we're
up to something right. So that's going

683
00:44:52.599 --> 00:44:55.159
to happen. You're gonna hear a
voice in your head is going to be

684
00:44:55.159 --> 00:45:00.079
this is my Interrob. I'm going
for it, okay. And again I

685
00:45:00.159 --> 00:45:05.079
want to remind remind you and thank
you again Rob listeners and viewers that Rob

686
00:45:05.159 --> 00:45:07.880
is giving you a thirty percent discount
if you decide to take this course and

687
00:45:07.960 --> 00:45:10.280
The way you get that is when
you go to check out, you put

688
00:45:10.280 --> 00:45:14.559
you put in WOP for the discount
code for working on a purpose. So

689
00:45:14.679 --> 00:45:16.239
thank you again for that. Right, we're getting a taste of what it

690
00:45:16.280 --> 00:45:21.119
is that he does for people.
Okay, so we're almost out of time

691
00:45:21.159 --> 00:45:23.119
already, and now I want to
get to the big why here. So

692
00:45:23.239 --> 00:45:28.079
you've created a go all in movement. This is important to you, This

693
00:45:28.119 --> 00:45:30.920
is your this is your life's work. Is why this is so important to

694
00:45:31.000 --> 00:45:34.199
you? Why? Why is it
so important? And how do you why

695
00:45:34.199 --> 00:45:37.960
do you think it's so important to
be doing this work in the world today.

696
00:45:37.119 --> 00:45:39.800
Yeah, it's a it's a really
good question that's not asked by enough

697
00:45:39.840 --> 00:45:45.880
podcasts already. I'm so glad that
you asked that question because it gives me

698
00:45:45.920 --> 00:45:50.360
the opportunity and it reminds me as
well why I do it. And for

699
00:45:50.440 --> 00:45:52.679
me, it's pretty simple. It's
just about human connection. And I love

700
00:45:52.800 --> 00:45:58.360
to celebrate other people's success because I
know personally what it feels like to win

701
00:45:58.880 --> 00:46:01.760
and successful at all ways. Men, money, I'm not talking about money.

702
00:46:01.760 --> 00:46:06.480
I'm not talking about a financial win. I'm talking about setting a target

703
00:46:06.480 --> 00:46:09.440
for yourself and seeing that in high
definition and understanding what you need to do

704
00:46:09.480 --> 00:46:15.159
to get there, because nobody can
do anything by themselves in this world.

705
00:46:15.440 --> 00:46:21.639
And the analogy that I use all
the time is life and business, especially

706
00:46:21.719 --> 00:46:27.159
business is a lot like being a
paratrooper. How is that? How could

707
00:46:27.199 --> 00:46:30.920
that be true? Well, as
a paratrooper, no paratrooper has ever jumped

708
00:46:30.920 --> 00:46:36.360
out of an airplane by themselves.
And you don't jump out of a plane

709
00:46:36.400 --> 00:46:39.559
by yourself either. When you do
something in the military, you're always with

710
00:46:39.719 --> 00:46:45.400
other people. It takes a team
of people, a team of dedicated professionals

711
00:46:45.400 --> 00:46:49.199
and highly trained and highly skilled people
to get you to the door of that

712
00:46:49.239 --> 00:46:52.400
plane, so you can jump out
at twelve or fifteen thousand feet or at

713
00:46:52.400 --> 00:46:55.400
a thousand feet And life is the
same way. And I do what I

714
00:46:55.480 --> 00:47:00.519
do because I understand intuitively, and
being brought up in the military and being

715
00:47:00.760 --> 00:47:02.800
raised in the military and becoming a
man in the military, I know that

716
00:47:04.519 --> 00:47:07.360
you just can't do things by yourself. And if I can help people achieve

717
00:47:07.360 --> 00:47:12.719
the goals that they set for themselves, then I'm living my life to its

718
00:47:12.760 --> 00:47:15.880
full potential, and I'm living my
purpose every day. That's so beautiful.

719
00:47:15.920 --> 00:47:19.199
Rab And I love that, and
the world desperately needs that. We need

720
00:47:19.199 --> 00:47:21.920
that leg up, we need that
encouragement, We need to be shown the

721
00:47:21.920 --> 00:47:24.199
way as well. So thank you
for the work that you're doing. Last,

722
00:47:24.440 --> 00:47:28.519
here we are for the end.
You know, the show is listen

723
00:47:28.559 --> 00:47:30.199
to you by people over the world, and it's really meant to be able

724
00:47:30.199 --> 00:47:35.280
to help them discover and access more
meaning, purpose and inspiration and their lasts

725
00:47:35.320 --> 00:47:37.800
and their work. We're trying to
create a workplace where people actually want to

726
00:47:37.840 --> 00:47:40.280
come to. So what about the
thirty seconds or last What would you like

727
00:47:40.320 --> 00:47:45.280
to leave our listeners with? Well, I would ask you, what is

728
00:47:45.280 --> 00:47:49.639
it that you're working on that's closing
the gap from where you are to where

729
00:47:49.639 --> 00:47:52.679
you want to be? And what
is it that you can do to commit

730
00:47:53.000 --> 00:47:57.719
and go a little bit harder,
a little bit faster, and how can

731
00:47:57.800 --> 00:48:00.800
you expedite what it is that you're
doing. Usually the answer to that question

732
00:48:01.079 --> 00:48:05.239
he's turn off all of the distractions, turn off the news, turn off

733
00:48:05.280 --> 00:48:09.079
your social media, and concentrate on
you and concentrate on yourself. And when

734
00:48:09.119 --> 00:48:14.360
you do that, you'll find things
start to accelerate and you'll start to achieve

735
00:48:14.360 --> 00:48:17.679
the things that you're looking for just
by focusing inward on yourself just a little

736
00:48:17.719 --> 00:48:21.599
bit more. Oh, it's a
great finish, Rob, thank you so

737
00:48:21.679 --> 00:48:22.360
much for that, and thank you
for being on the show with us and

738
00:48:22.400 --> 00:48:25.800
sharing us your heart, your soul, your wisdom, your experience is beautiful.

739
00:48:25.840 --> 00:48:29.599
Thank you. It's an absolute pleasure. Thank you so much for having

740
00:48:29.599 --> 00:48:32.079
me absolutely, Listeners and viewers.
If you want to learn more about Rob

741
00:48:32.199 --> 00:48:36.599
or his go all in course,
go to his website which is go all

742
00:48:36.760 --> 00:48:40.719
in dot com dot au. And
remember you can use the WOP code to

743
00:48:40.719 --> 00:48:44.639
get thirty percent off the Elite Mastermind
course if you want to take that.

744
00:48:44.719 --> 00:48:46.960
It's a gift for listening in today. Last week you give us the live

745
00:48:46.960 --> 00:48:51.480
show you always catch it recorded podcasts. We were on you with Elizabeth Little

746
00:48:51.480 --> 00:48:54.960
Tardeau talking about her book Selling with
Noble Purpose, how to drive revenue and

747
00:48:54.960 --> 00:48:58.960
do work that makes you proud.
Next week we'll be on the air with

748
00:48:59.039 --> 00:49:04.079
Norman Wolf talking his book The Living
Organization at Transforming Business to create extraordinary results.

749
00:49:04.360 --> 00:49:06.239
See you there, and the work
is at least a third of a

750
00:49:06.320 --> 00:49:15.239
life, so let's work on purpose. We hope you've enjoyed this week's program.

751
00:49:15.320 --> 00:49:20.079
Be sure to Tune into Working on
Purpose, featuring your host, doctor

752
00:49:20.159 --> 00:49:24.760
Elise Cortez, each week on the
Voice America Empowerment Channel. Together, we'll

753
00:49:24.840 --> 00:49:32.199
create a world where business operates conscientiously, leadership inspires impassioned performance, and employees

754
00:49:32.239 --> 00:49:37.800
are fulfilled in work that provides the
meaning and purpose they crave. See you

755
00:49:37.880 --> 00:49:39.079
there, Let's work on Purpose.