Defining Your Truth Through Personal Branding and Photography

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now. Here is
your host, Elise Cortes. Welcome back

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to the Working on Purpose Show.
Thanks for tuning in again this week.

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I am your host, Elise Cortes, joiny Ulai from Dallas, Texas,

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which is home base for me.
If you've been tuning in for a while,

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you know this program is all about
helping people create more meaningful and purposeful

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lives and equipping leaders inside organizations to
cultivate meaning and purpose that elicit's passion,

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inspired contribution, innovation, and persevering
performance. I talk with my guests,

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draw on their expertise, and share
my own experience. It's consulting, speaking

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and developing workforces across the globe.
Before we get into the program today,

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let me give a shout out to
our sponsor. It's Rent with Right Too

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a great option if your credit is
not in the best of shape, or

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you're in a transition of any kind
like a divorce, downsizing, or relocating

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and unsure about your area, or
just checking out a new place to see

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about expressing your purpose fun visit rent
with right to buy dot com each week.

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In these conversations, I hope you
walk away with something you can immediately

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use in your life or work.
And if I can do anything at all

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to help you along with your journey, go to my website at a least

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coretes dot com and use the contact
me feature to message me. Let's open

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a dialogue and explore what's going on
for you and how I might be able

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to help. Whether you want to
look into developing purpose inspired leadership and meaning

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infuse culture in your organization. You
want to see about joining a cash fire

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online inspiration, accountability or mastermind community
to nurture your own passion and purpose and

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bring it out to the world.
You're interested in the Women on Purpose Thought

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Leadership Summit and retreat in Portland,
Oregon, this September eighth through eleventh.

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It's going to be awesome, or
you'd like me to speak for your company

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or conference at any rate. I'm
glad we're connected and thanks for listening.

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Now. If you want to join
the chat room on the radio station site,

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just go to W four cy dot
com and click the listen live button.

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You'll be then directed to a live
chat box and our sound engineer d

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who's a rock star, will then
send me on your questions and comments,

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and then we're also doing a Facebook
live stream so you can be able to

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hear from them as well. So
with us today is Crystal don Garrel,

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a favorite Texas portrait and reading wedding
photographer, obsessed with crafts, good vibes,

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and preserving precious memories. Crystal believes
in clarity, not pseudo clarity,

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but the big time One day will
be my last kind of clarity, which

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constantly guides her work. Definitely a
young woman working from purpose. She joins

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it today from my office right here
at studio with me here in my office.

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We're doing a Facebook live stream and
we're going to talk about how she

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got into the work that she's doing
and what we can do to really express

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ourselves through our personal brand, through
our purpose and everything else that we're doing.

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Crystal, welcome to working on purpose. Thank you so much, Elise.

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I'm so excited to be here.
I am too, And you know

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it's so great that let's talk about
how we met. So I always like

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to tell our listeners how it is
that I acquire these fantastic specimens of human

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beings that come on to my show. Krista was minding her very own business

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when both of us were at a
Too Much Woman conference here in Dallas on

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May seventeenth. It's the kind of
conference where you've been told you're too much

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your whole life, and that's where
we found each other. And I am

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somebody who really opts into energy,
and so when I feel like I'm being

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called by someone or energy, I
follow that energy. And so when you

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said, among other things, that
you are a wedding photographer, and I

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have had, of course recently become
an ordained minister and want to be able

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to marry people. I was asked
by couple to do. So that's why

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I became ordained. I thought,
kiss, here we go, there's something

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here for us to play with.
And wouldn't it be fun to do something

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like this together and have a partnership. So that's how it started. Yes,

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my experience at that conference was first
of all incredible. It was such

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a great group of women, and
they were all passionate and inspired. However,

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you stood out to me amongst all
of these passionate women as being somebody

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who I felt like I could connect
with and I felt at ease around you,

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and I felt like we did have
a really good synergy, especially with

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the weddings. That's something that I
was just telling you a little bit about

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earlier, was that so often I
see couples kind of just going through the

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motions at their wedding, and it
would be really nice and a fresh breath

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of air to see an ordained minister
who can marry the couple and actually provide

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some type of like real sacred experience
for them that can carry on through the

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start of their marriage. And so
that is something that I'm really excited to

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do, is recommend you to my
couples. I work with a lot of

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fun and creative people too. I
love this. It's it's just it makes

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so much sense, and I'm so
grateful that I was asked by this couple

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to marry them earlier this year,
and I'm just here. We are let's

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play perfect now. I know that
you specialize in weddings and portraiture portraiture,

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so you but you also do the
personal branding session, which is what I

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wanted to talk about on the show
today because I went through it with you.

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So as we were going through our
process of getting acquainted and seeing how

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we could explore our partnership and being
able to refer each other, we had

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to experience each other's work. Completely
makes sense, right, So I had

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this fantastic experience with you, which
is part of the reason I wanted to

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have you on the show. But
I want to acknowledge that what you really

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specialize in is weddings in portorture for
portraiture. How do I say that word?

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Portraiture por twiture? Thank you a
goodness. I think it would be

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incredibly useful for our listeners and viewers
to hear why you chose to I'm a

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professional photographer, I know the story, but they don't. Yeah, so

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it's a really big why for me
and honestly still makes me cry a lot,

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which is why I think it's a
really good. I think I actually

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am fulfilling my purpose for the first
time in so many years. So,

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my mom actually passed away when I
was fourteen years old, and she was

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amazing. I tell everybody that she
was like the best mom ever. And

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I feel like so often mothers are
the keepers of memories for a family,

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and they turn into grandmothers, and
then those grandmothers they're the ones who passed

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down the legacy and share stories of
their family for years to come. So

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when I lost my mom, it's
almost like I disassociated from my childhood in

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so many ways that I felt like
I was a completely different person from when

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my mom was alive and than when
she passed. And so I actually became

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really obsessed with preserving memories, and
I started taking pictures of everybody love,

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because when somebody that you love passed
away, the first thing that you do,

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you know, is you look at
their photos. You remember their laugh

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and how it felt to be held
by them, And you know, all

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I had left of her was my
memories, her photographs, and the stories

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that others were telling me. And
so that's why I really felt like I

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found my purpose as a family portrait
photographer and a wedding photographer, and I

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could actually offer something of huge tremendous
value that I mean not to get too

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you know, gram with it,
but I do think about death and let

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that provides a lot of clarity for
me. I think like, these are

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the pictures that are going to be
with them throughout the rest of their lives.

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One day, their kids are going
to be my age, and these

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are going to be their favorite pictures
in the entire world. That's what I

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hope. I love that. Let
me acknowledge a couple of things that you

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said, respond couble things she said, But first let me acknowledge a couple

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of people that came to us on
Facebook livestream. Melissa Smith McSwain. Hello,

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long, long time, no see
Justin Chen. I just saw him

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in Oregon. Great to have you
on with us. Thank you so much

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so. First, mom being a
keeper memory. Absolutely. My mother passed

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away January third, and we went
through I mean anals of photographs and such

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and took them all home. That's
the big stack that you saw when you

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walked in. And then secondly,
this whole thing about death being clarifying.

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One of the things that I know
from my research is that one of the

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reasons that purpose works is because we
have a finite number of days on the

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planet that serves as an urgency driver. It gives us direction and focus.

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So I could not agree more with
you. Thank you, beautiful, thank

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you. Yeah. I actually I'll
just say this really quick. I tried

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a lot of different types of photography. I did, even photography. I

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did houses, like for realtors and
things like that, but nothing felt like

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it was actually my purpose until I
really thought about my mom and how much

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that impacted my life and how I
wanted to be that photographer who took pictures

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of their children's I just think about
the whole lifespan. So yeah, it

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definitely was when I realized, like, oh my gosh, this is what

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I'm supposed to be doing, and
that is so beautiful. And there's somebody

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chatting with us here on on the
w FOCY radio and they want to know

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something about all my life. I
was told them, too much, woman,

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what song is that? What should
I do with it? Be more

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of it? That's what I want
to tell you. Bring it. So,

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responding to our earlier conversation about how
we met, so okay, I

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agree, absolutely right, just bring
it that's your genius. You just got

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to find a way to focus it
so that it lands where you can actually

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make a difference in impact and not
being irritant. That's the difference, that's

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the opportunity. Okay, so really
quick in us getting acquainted, I did

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a strength assessment for you to help
showcase how I is that I consult with

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clients. So just briefly, what
did you get from that? Okay,

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that was a revelation for me.
I've never been to a therapist, so

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I don't know what that feels like, but that's what it felt like.

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I felt like I because as an
entrepreneur, I feel like so often I

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am alone in my challenges that I'm
facing in my success that I have as

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well, and so to be able
to go to you and with a focus

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on my business and how my strengths
are going to impact the success of it

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and also the failures, right because
so often our strengths are also our weaknesses,

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was amazing. Clarifying experienced clarity is
something that I think is delicious and

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I love it. So probably I'll
probably say that more more than once.

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But my five strengths were positivity,
harmony developer, intellection, and connectedness,

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and connectedness was the one that I
rolled my eyes at that I was like,

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oh God, my strength, Like
as well, yeah, I'm connected

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great, And I thought of it
as being a weakness because I was like,

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is that really a strength? But
you actually were able to help me

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see that connectedness is not just about
my relationships with people, but it's about

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my relationships with patterns. And that
changed everything for me. And now I

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feel like being able to see patterns
and see what led to a success and

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what led to a fail, how
I can replicate something that was a really

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that was a revelation for me.
So thank you for that. I'm so

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grateful. Right, So, what
I really do, so much of what

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I'm doing in my work is helping
people to It's kind of like holding a

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mirror up for people so they can
see who they really are and what their

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genius is, what's unique about them
in their leadership, their lives, their

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relationships, their person and how they
can bring that to the world. That's

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really what I'm doing A lot of
wise, a lot of times I'm catalyzing

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that perspective, that ability to see
themselves, that ability to appreciate themselves,

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regulate themselves, so that's really what
I'm doing. So I'm glad, so

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glad that you got value from that
because it was very easy for me to

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see the beautiful uniqueness that you bring
to the world into your work and then

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I got to experience it. Yeah, and it was great for me because

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I feel like you saw me as
I saw myself, and that is a

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really powerful thing to be able to
offer someone. So I really am so

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glad that we ended up doing this. And then your session, right,

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your personal branding session. Obviously,
were really really happy with your photos.

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One of the things that I saw, Hi, Justin connectedness, Yay,

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awesome, Yes, I saw that
too. Justin Chen says his number one

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strength is connectedness, so he's relating
to Crystal and hello, Craig Carter.

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Great to have you. I love
it. But yeah, so we were

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talking about your personal branding session.
So you know, I have a whole

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process, and the reason why I
have that process is probably because of my

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connectedness. Because I saw a lot
of places where I wasn't setting expectations properly

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for clients, and therefore their experience
wasn't as good as it could have been,

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and so it was really weighing heavily
on me. How can I create

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a workflow that's really going to get
the desired results for anybody, if it's

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a family, if it's a wedding, or if it's for personal branding.

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And so I sent you a long
questionnaire asking you questions like, how are

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you distinguishing yourself? Who is your
ideal client? What do you want people

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to see when they look at your
website? How do you want them to

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feel about you? And all of
those questions are really really helpful because everybody's

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different. You are passionate and driven
and inspiring. Somebody else might be more

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disciplined and you know, strong,
strong willed, right, not saying that

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you aren't those things, because you
are. But that's important for me to

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see before we actually sit down and
we do your photos. I have a

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really good understanding of the impression that
you're wanting to make, and that allows

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us to create these beautiful images together. It's not just me, it's you

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know, co creation. It's a
dance. It's definitely a dance. And

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so listeners and viewers the process that
we went through for her to really interview

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me and get to know me,
and then the form that she created to

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understand how do I want my clients
to feel when they're through working with me?

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What results do I want to produce? I mean, I had never

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gone through an intake form like that
with somebody for what I would have called

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before I met this one a photo
session. It wasn't at all photo session.

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It was a personal branding sess,
completely different. And then she asked

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me what my colors were and how
I wanted people to feel and such,

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and she folded all that in and
the venue of choice that she came up

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with was Clyde Warren Park here in
Dallas, in downtown Dallas. And one

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it's outside, and I thought,
oh my gosh, so my colors are

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green and orange, so sunset and
Clyde Warren Park. And then of course

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there's all the buildings around where business
is done because I saw business people.

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I'm a management consultant as well.
It was so thoughtful, Crystal, so

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putting all those things in so the
way that the photos show up now they

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do. They showcase me living in
my world, dancing in my purpose.

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And I've never had that experience before. Yeah, a lot of people when

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I talked to them on the phone
for our initial conversation. I ask have

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you ever had your photos taken professionally
before? And most have not. A

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lot of people in businesses have had
corporate headshots, but there's a big difference

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between a corporate headshot and a personal
branding no question session, no question.

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And the location that we chose,
that's one of the biggest concerns that people

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is what to wear and where are
we going to do this, and so

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choosing that location was great. I
think we talked about it. We said,

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like, the people who you are
serving are working in these buildings behind

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you. This is where your clientele
lives, this is where they spend their

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free time, this is where they
go on a weekend. And so that

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was in also having to do with
the fact that the colors weren't going to

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class on her website. Because so
many people spend so much money on designing

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a beautiful website. I don't want
to take anything away from that. I

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just want to compliment it, right, and so all of those came into

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consideration when it came to choosing your
location for your session. Well, thank

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you, Crystal, it was beautiful
and so listeners, my website is being

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updated as we speak, which is
a Lascortes dot com. But I've already

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updated my Facebook which is Elisee Cortes
and associates, my LinkedIn which is Elise

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Cortes, and my Twitter which is
Alasee Cortez. And you can see these

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photos so that the one with I'm
wearing the black and white dress and then

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the long black dress, that's Crystal's
work, So you can see how she's

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really helped. You can see how
different it is. Yes, it's completely

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different, different experience. Yeah,
it's full of life. It's not cold,

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it's totally that's your ful of lives. Well, that's exactly what you

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what you created, and now I'm
able to share as a personal brand of

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what I'm doing in the world.
I'm dancing in the world. I'm living

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my purpose. And your photos captured
that the first time in my love cry

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It's pretty. You deserve it.
I just want to say that too.

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You deserve to have photos that really
are as impressive as you are. Wow,

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thank you, Crystal. Yeah,
well I love them. I love

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what we created. And so on
that note, let's take our first break.

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I'm your host at Last Cortes.
We've been on the air with Crystal

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don Gerrel, a Texas favorite portrait
and wedding photographer obsessed with crafts, good

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vibes, and preserving precious memories.
Her superpower is the preserver of precious memories

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and helping people create compelling personal brands
that align with their purposeful lives. She

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joined it today from Dallas, right
here in my office studio next to me

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and where we're also recording a Facebook
live stream. We've been talking a bit

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about how she got into the business, why this is so important, and

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a bit about how she goes about
it. After the break, we're going

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to get into the importance and utility
of having a personal brand. Stay with

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us. We'll be right back.
Alise Cortes is a speaker and engagement and

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development catalyst. She designs and delivers
professional development, leadership and engagement workshops and

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can bring her expertise to your organization. She will help ignite meaningful development within

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your workforce that will increase employee engagement, performance and retention. To learn more

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or to invite Elise to speak to
your organization, please visit her at www

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dot Elisecortes dot com. She would
welcome the opportunity to help get your employees

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working on purpose. This is Working
on Purpose with Elise Cortes. To reach

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our program today, send an email
to a lease Alise at a lease Coortes

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dot com. Now back to working
on Purpose. Thanks for staying with us,

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and welcome back to working on Purpose
if you're just joining us. My

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guest is Crystal don Gerrel, a
favorite Texas portrait and wedding photographer, obsessed

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with crafts, good vibes, and
preserving precious memories. Chrystal believes in clarity,

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not pseudo clarity, but the big
time. One day will be my

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last kind of clarity, which constantly
guides her work. I'm your host,

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Alise Cortes, So before the break, we learn a bit about how you

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got into this and why it's so
important, and a bit about how you

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go about it. And now I
want to talk about the importance and utility

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of personal branding. Their listeners are
getting a bit of an understanding about what

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it's done for me already. It's
so important for me to be able to

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showcase who I am so that I
can really connect correctly or well and align

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myself with people who really do want
to work with me, that match with

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me. Doctor Mason Heieri, Thanks
for joining us. So great to have

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you. So let's talk about the
importance of personal branding. So first,

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how would you define a personal brand? That is such a great question.

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And my expertise is definitely in photography, like we're talking about, especially families

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and weddings. But I've done a
lot of my own personal research over the

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past five years really about personal branding
and how I would define a personal brand

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is a way of self packaging that
I actually wrote this down. Oh yeah,

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it helps people draw conclusions, right, So it helps people to draw

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conclusions about who you are, what
you do, and why they should work

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with you ultimately. Now, I
think that's generally what a personal brand is,

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but I do think that there's a
lot of nuances when it comes to

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promoting yourself and marketing and having an
audience and really being able to engage people

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emotionally. I think that's the difference
between a personal brand and a really strong

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personal brand, is that you're not
showing up and selling to everyone, but

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you're actually showing up and you're serving
people. And I actually want to recommend

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a book for people. It's by
Gary Vannerchuk and it's called Jab Jab Jab

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Right Hook, and it talks so
much about the age that we're in and

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personal branding and how you can find
success and ways that you maybe wouldn't have

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thought of. But also he talks
about social media a lot, and he

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talks about showing up and knowing who
your audience is and knowing how you can

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serve and actually truly add value to
their lives. And I think that's what

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makes a really strong personal brand something
that people keep coming back to and seeking

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out and thinking about in their day
to day lives, right because you're not

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just showing up and be like,
hey, I can take your family photos,

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but I'm talking about you know,
how it's impacted people and just the

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importance that it has in my own
life, and really digging into my own

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emotional spectrum about it and how I
feel about the situation and finding pieces of

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micro content things like that that I
can put out and really connect to people

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and hopefully inspire them and inspire emotion
and emotional response. But yeah, so

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how beautiful is that? So I
was just when you were talking about that,

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it made me. It reminded me
of what it was that we were

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intentionally trying to showcase for me when
we did my session and of course the

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notion about working on purpose, the
passion, the inspiration that I like being

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a woman. So there are some
very feminine shots there of me. I

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love that. And we had,
of course, we brought the laptop and

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the microphones so we could showcase the
radio that's important to me. And I

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just appreciated so much that of the
care that we took to capture and showcase

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and let people into my world.
Basically. Yeah, And that's another thing,

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is like I really want I think
I said this already, but I

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really want for people to be able
to have images that are as impressive when

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you look at them online you can
get a sense of who they are as

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you would in person, right,
And I think that that's something that a

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lot of people don't really know how
to do, a lot of photographers doing

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it in different ways too, But
I do think it's something that everybody deserves.

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I do too, and I love
the way you say that they deserve

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that. In fact, there's a
couple things I wanted to go into details

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about that, So let's talk about
some of the mistakes that people make and

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making in this regard to creating a
personal brand. What do you see people

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doing that will help alert us to
oh, we can't do that. Yeah.

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So one of the biggest mistakes that
I actually think that most people wouldn't

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really think about is how to leverage
their content or leverage their images. Absolutely,

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And this is something that I told
you. I was trying to come

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up with one hundred and one ways
to use a single photo, but I

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could only come up with seventy five, which is a lot. There's so

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many ways. Like what I don't
want to see is people getting these really

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gorgeous, beautiful images made that represent
their business and what they do and are

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really powerful. And then I'm dying
on Instagram, right because there's so much

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more that you can do with an
image than just create one piece of content

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and then let it go. And
you know, so, I think that

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leveraging what you have in the beautiful
images that you have is something that you

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and I have talked about a lot. And if anybody has questions about that,

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maybe I'll finally finish that article of
like seventy five ways that you can

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use a single photo. Well,
you've already got somebody here on the W

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fourcy asking how do you compete with
people with camera phones and all the app

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filters. Oh, I'll be one
hundred percent honest with you. There is

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no comparison for me. So I'm
not saying that camera phones are not amazing,

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right, they can do some really
amazing things. But when you're working

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with a professional photographer, And this
is the reason why I ask people,

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have you ever worked with a professional? Have you ever had a professional photoshoot

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before? Because we take all these
pictures we do like our Instagram photos,

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and I'm not saying that there's not
a place and a time where those are

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incredibly valuable, but there is no
comparison really, when you're working with a

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professional photographer, agreed. Yeah,
And it's not just about the equipment that

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they're using, but it's about the
direction that they're giving you and the guidance

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that they're providing and the environment that
they're like, there's a lot of care

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and consideration that goes into setting up
a personal branding session. But definitely still

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take pictures with your phone. Yes, you should definitely still keep Yeah,

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continue doing that. Those are good
too, They're not nearly as good.

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They're just different, they're different.
Let's acknowledge the couple of people joined us,

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Allison Bird Haley is on along with
Tony Aragon. Great to have you

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both. Thank you for joining us. So a couple more thanks you.

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If we're going on our next break
and we're gonna have to plug in because

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our battery is getting sucked here on
this live so we want to make sure

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that you guys don't go away,
So we might break a little bit early.

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But when you think about creating our
personal brand, what's important to focus

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on? What do we need to
make sure is front and center for us?

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That is such a great question,
and this is why I love doing

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this podcast with you because you have
really great questions and I think that with

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your images, one of the things
that we were trying to do is draw

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conclusions for people immediately beautiful because the
first thing that they do on your website

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or when they're scrolling through any marketing
material, your brochures or anything that you

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have, they're going to draw conclusions
from images that they see. And so

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if you have a corporate headshot,
there's really it's not telling anything about you,

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and it's not really giving anybody a
sense of the kind of work that

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you're doing, or you know,
sometimes even the personality that you're offering,

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which is very distinguishable, you know, And that's one of the things about

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a personal brand when you're looking at
entrepreneurs and small businesses, how their personal

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values go a really long way into
creating an audience and creating a client tele

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that ultimately you know is being served
and getting a ton of value from them,

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but also turns into a client and
then you can really impact their lives

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from there. So, for example, we did the podcast photo, so

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I think for your previous photo it
was just like a photo of you versus

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what we created together where you have
all of your podcasting equipment. You can

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immediately tell what's going on when you
look at that image, and anybody is

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going to be able to draw a
conclusion from that. And we created that

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together to allow them to do that
easily. We did, and it's so

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it is obvious and I love that
for that. Landa Porter, Welcome to

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the video streams. So great to
see you. You make me smile just

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thinking about you. So let me
ask just one more question before we go

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to an early break here so we
can plug back in here for electricity.

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But this is really important here,
So how do we make certain we tie

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our personal brand to our purpose?
I was going to ask you that question.

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Well, after the break, I
know you want to ask me that,

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and I'll here is one thing I
want to lead, I guess I

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want to say is to create context. I think creating context when it comes

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to your personal brand over our arching
you know, how are you representing your

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brand and your online presence as well
as in person on the phone. I'm

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one of the big believers and I
like to have face to face conversations with

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people. I like to talk to
people on the phone because so much more

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of our connection can really come through
and that moment versus just maintaining an online

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presence and expecting people to flock to
me from that. So I think that

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you should definitely be talking about the
context of why you're doing what you're doing.

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How did you get to this place, what did it make you feel,

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what are some challenges that you overcame, what did you learn from it?

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And I think that that's the best
way that you can actually tie your

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purpose to your personal brand, because
you're not just selling things anymore. You're

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creating context and allowing people to get
a bigger picture of your purpose and why

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00:27:45.920 --> 00:27:49.920
you're showing up in the space that
you're showing up in and I do feel

409
00:27:49.920 --> 00:27:53.559
like we captured my purpose. I
feel like I'm living my purpose in my

410
00:27:53.599 --> 00:27:56.279
life and the work that I do. And I do really think for the

411
00:27:56.279 --> 00:28:02.880
first time my photos actually capture that. Yes, And with that, let's

412
00:28:02.920 --> 00:28:06.599
grab a great break here and then
we'll get some more power here. I'm

413
00:28:06.599 --> 00:28:08.480
Alie Cortez, your host. We've
been on the year with Crystal don Gerrell,

414
00:28:08.559 --> 00:28:12.519
a favorite Texas portrait and wedding photographer
obsessed with crafts, good vibes,

415
00:28:12.559 --> 00:28:18.240
and preserving precious memories. Her superpower
is the preserver of precious memories and helping

416
00:28:18.279 --> 00:28:22.759
people create compelling personal brands that align
with their purposeful lives. She joined us

417
00:28:22.799 --> 00:28:25.920
today from Dallas. Right here next
to meet my studio office. We're recording

418
00:28:25.960 --> 00:28:29.079
on Facebook live stream as well.
After the break, we're going to hear

419
00:28:29.079 --> 00:28:33.480
more about how a personal brand is
an intimate and authentic expression of ourselves.

420
00:28:33.799 --> 00:28:49.839
Stay with us, We'll be right
back. Alice Cortez is a speaker and

421
00:28:51.000 --> 00:28:56.960
engagement and development catalyst. She designs
and delivers professional development, leadership and engagement

422
00:28:56.000 --> 00:29:00.799
workshops and can bring her expertise to
your organization. She will help ignite meaningful

423
00:29:00.839 --> 00:29:07.240
development within your workforce that will increase
employee engagement, performance and retention. To

424
00:29:07.319 --> 00:29:11.240
learn more or to invite Elise to
speak to your organization, please visit her

425
00:29:11.279 --> 00:29:15.960
at www dot Elisecortes dot com.
She would welcome the opportunity to help get

426
00:29:17.000 --> 00:29:26.279
your employees working on purpose. This
is working on Purpose with elease Cortes.

427
00:29:26.759 --> 00:29:33.880
To reach our program today, send
an email to a lease Alise at Aleasecortes

428
00:29:33.960 --> 00:29:40.319
dot com. Now back to working
on purpose. Thanks you sing with us,

429
00:29:40.359 --> 00:29:42.119
and welcome back to working on purpose
if you're just tuning in. My

430
00:29:42.160 --> 00:29:47.359
guest is Crystal don Gerrell, a
favorite Texas portion and wedding photographer, obsessed

431
00:29:47.400 --> 00:29:51.960
with crafts, good vibes, and
preserving precious memories. Crystal believes in clarity,

432
00:29:52.240 --> 00:29:55.440
non pseudo clarity, but the big, big time one day will be

433
00:29:55.480 --> 00:29:59.000
my last kind of clarity, which
constantly guides her work. I'm your host,

434
00:29:59.039 --> 00:30:02.960
Atlis Cortes. I see that Chris
Patch is also joined us on Facebook

435
00:30:03.000 --> 00:30:06.200
livestream. High Chris a pregious guest
on my show as well. Great to

436
00:30:06.240 --> 00:30:08.880
see your name pop up again.
Okay, so for this last segment,

437
00:30:08.920 --> 00:30:12.799
we're going to get really intimate here
and one of the things that you said,

438
00:30:14.039 --> 00:30:15.920
right, I love intimacy. It's
part of my life. I get

439
00:30:15.960 --> 00:30:19.759
to have very intimate, close conversations
with people and work very deeply with their

440
00:30:19.799 --> 00:30:22.960
passionate purpose, inspiration. So this
is exactly where I want to be.

441
00:30:25.240 --> 00:30:29.359
So you say that being being photographed
is a lot like being naked in front

442
00:30:29.359 --> 00:30:33.480
of the camera, and people feel
vulnerable, say more about that. Yes,

443
00:30:33.920 --> 00:30:38.240
So this is a huge concern that
I hear from probably ninety five percent

444
00:30:38.359 --> 00:30:42.640
of the people that I work with. Unless you are an actress or an

445
00:30:42.680 --> 00:30:48.759
actor or a model, chances are
you're not going to feel entirely comfortable in

446
00:30:48.759 --> 00:30:52.160
front of the camera. And it's
actually funny because I feel the same way

447
00:30:52.599 --> 00:30:56.400
despite the fact that I am a
professional photographer and I do this for a

448
00:30:56.440 --> 00:31:00.759
living. Depending on who's behind the
camera, I have a tendency to feel

449
00:31:00.839 --> 00:31:06.519
very nervous and feel vulnerable. All
of my self doubt kind of starts bubbling

450
00:31:06.599 --> 00:31:12.079
up to the top, and so
I definitely make it my mission to help

451
00:31:12.079 --> 00:31:15.920
guide people in a way that makes
them feel comfortable that they can trust me.

452
00:31:17.559 --> 00:31:19.960
And I have worked really hard to
perfect my craft and be able to

453
00:31:19.960 --> 00:31:23.559
photograph people in a way that at
the end of the day, when they

454
00:31:23.559 --> 00:31:26.559
see the final outcome, they're really
happy with it, and they can be

455
00:31:26.680 --> 00:31:30.440
proud of these images, especially if
they're for their business that they can display

456
00:31:30.480 --> 00:31:33.920
them and their brochures and their press
kids, whatever it is that people are

457
00:31:33.920 --> 00:31:38.440
doing. But yeah, I mean, it's just one of those things,

458
00:31:40.039 --> 00:31:45.160
especially when you're being photographed alone.
Nobody's there with you to look you in

459
00:31:45.200 --> 00:31:48.519
the eye and say, hey,
it's gonna be okay, except me the

460
00:31:48.559 --> 00:31:52.480
photographer. And in that sense,
I do feel like I play not only

461
00:31:52.519 --> 00:31:56.359
a cheerleader, you know, because
I'm cheering you on the whole time.

462
00:31:56.400 --> 00:31:59.079
I'm also kind of a therapist because
I'm saying, hey, I can see

463
00:31:59.119 --> 00:32:01.519
you're feeling insecure right now, and
guess what, it's totally normal. Everybody

464
00:32:01.519 --> 00:32:05.880
feels that way. In fact,
the first twenty minutes are always the most

465
00:32:05.920 --> 00:32:08.920
awkward, and then people usually start
to laugh. That's when things kind of

466
00:32:08.960 --> 00:32:12.440
get to you know, you get
to break up the tension a little bit.

467
00:32:12.759 --> 00:32:15.319
And so I'm a comedian, I'm
a photographer, I'm a you know,

468
00:32:15.400 --> 00:32:20.359
directing you. I'm your cheerleader and
your friend and all of that.

469
00:32:21.440 --> 00:32:24.079
You were all of those things to
me, and in my experience working with

470
00:32:24.119 --> 00:32:28.880
you, what you said, and
you already knew you know, human nature,

471
00:32:28.880 --> 00:32:30.200
and you said, we're just going
to start warming up with somebody's shots

472
00:32:30.200 --> 00:32:32.640
because you know you're going to want
to relax a little bit. And I

473
00:32:32.720 --> 00:32:36.759
did, and you're right, and
then we kind of settled into a group

474
00:32:37.240 --> 00:32:38.759
and then you know, as we
went along, and you kind of helped

475
00:32:38.759 --> 00:32:43.480
me do my various poses that would
showcase what it is I do. You

476
00:32:43.519 --> 00:32:45.519
know, you would give me feedback
and say, oh, Alice, you

477
00:32:45.519 --> 00:32:47.599
look beautiful, and you know what, I started believing it. I'm like,

478
00:32:47.759 --> 00:32:50.920
okay, I look beautiful. All
right, I'm just going to go

479
00:32:50.960 --> 00:32:53.559
with it. And there was something
about that dance between us, just like

480
00:32:53.640 --> 00:32:58.319
the dance of everyday life when we
walk through the world and we do our

481
00:32:58.359 --> 00:33:01.000
work and we do our life,
if you will, we're dancing with life

482
00:33:01.119 --> 00:33:05.920
and I was dancing with you and
you caught it on film. Yeah.

483
00:33:06.119 --> 00:33:10.640
Yeah, And that is one of
the most honored types of compliments that I

484
00:33:10.680 --> 00:33:15.839
can get because my goal is to
always capture some truth. That is what

485
00:33:15.880 --> 00:33:20.680
I think makes a really beautiful photograph. Photography done well is truth sharing.

486
00:33:21.200 --> 00:33:24.079
And another thing is We often mirror
each other, right, Not just me

487
00:33:24.119 --> 00:33:28.839
and you because we do that a
lot, but just people in general.

488
00:33:28.880 --> 00:33:32.160
We often are mirroring each other.
And so if you're working with a photographer

489
00:33:32.200 --> 00:33:37.680
who was like unhappy or you know, doesn't really know what they're doing,

490
00:33:37.759 --> 00:33:39.640
doesn't feel confident, because I was
that way for a long time. I

491
00:33:40.200 --> 00:33:45.279
had to work really really hard to
be good at what I do. And

492
00:33:45.759 --> 00:33:51.319
so it's just that much easier when
you when I have the energy that I

493
00:33:51.359 --> 00:33:54.440
want you to have, and we're
just mirroring each other and we're just really

494
00:33:54.440 --> 00:33:58.559
feeding it. And that's but like
I tell people, at the end of

495
00:33:58.559 --> 00:34:00.680
the session, that's where you get
the most beautiful images because you're so relaxed,

496
00:34:00.720 --> 00:34:04.799
almost over it. You're like,
I'm just ready to go, Oh

497
00:34:04.839 --> 00:34:07.920
sorry, I'm a model. You
know, you have to be a model.

498
00:34:08.239 --> 00:34:13.519
So it comes across. Yes.
Yes, So let me acknowledge that

499
00:34:13.519 --> 00:34:15.760
our next the person has just come
on air with us here, Keith Archibald

500
00:34:15.840 --> 00:34:19.840
and Judy Oscombe. They both just
showed up. Thank you both so much

501
00:34:19.880 --> 00:34:22.840
for joining us, so perfect timing. Keith, not that this question is

502
00:34:22.880 --> 00:34:27.440
for you, but since you are
of the male variety, the next question

503
00:34:27.480 --> 00:34:30.360
I wanted to ask you, Crystal, is you said something very interesting to

504
00:34:30.400 --> 00:34:32.000
me on the phone when we were
talking about this session, and you said

505
00:34:32.000 --> 00:34:37.199
that men are often not comfortable being
photographed at all. Would you say more

506
00:34:37.239 --> 00:34:40.440
about that? Yeah, for one, I don't know why. I'm not

507
00:34:40.519 --> 00:34:46.360
presuming to know why, but it's
an observation that I've made and it's actually

508
00:34:46.400 --> 00:34:51.719
something that I would like to know
how people feel about it. And I

509
00:34:51.760 --> 00:34:55.039
also want to say I wish that
I had more photographs with my father,

510
00:34:55.480 --> 00:34:59.519
And I know a lot of people
can relate to that, especially from my

511
00:34:59.559 --> 00:35:01.519
childhood. The older I get,
the more I look through those photos and

512
00:35:01.559 --> 00:35:06.559
the more meaning they have, because
the farther I am removed from that experience.

513
00:35:07.199 --> 00:35:10.679
And you know what, I just
wish that he showed up more in

514
00:35:10.719 --> 00:35:15.280
those photos. Not that he wasn't
a great dad, He was amazing,

515
00:35:15.360 --> 00:35:19.320
but for me selfishly, I want
to have that. And I do think

516
00:35:19.360 --> 00:35:24.880
that men a lot of the times
don't feel as comfortable expressing that they want

517
00:35:24.920 --> 00:35:29.760
to feel handsome. Right, because
we as women were like, oh man,

518
00:35:29.800 --> 00:35:31.639
we deserve to feel beautiful. Every
woman deserves to feel beautiful. But

519
00:35:31.679 --> 00:35:37.960
guess what men deserve to feel handsome
too, and we don't really talk about

520
00:35:37.000 --> 00:35:43.119
that a lot. And so I
would encourage, you know, if anybody's

521
00:35:43.159 --> 00:35:47.639
feeling a little bit afraid or self
conscious about themselves, to go through the

522
00:35:47.719 --> 00:35:52.280
experience with somebody that you like and
trust and to see what comes out the

523
00:35:52.280 --> 00:35:54.679
other side, because I think that
more often than not, if you're working

524
00:35:54.679 --> 00:35:59.159
with a great photographer, you're going
to be pleasantly surprised and you're going to

525
00:35:59.239 --> 00:36:01.679
get the opportunity need to see yourself
the way that somebody else sees you,

526
00:36:02.559 --> 00:36:07.840
somebody who sees a lot of good
and beauty and handsome and strong and you

527
00:36:07.880 --> 00:36:14.239
know, fire inside of you,
And that's a great transformative experience to see

528
00:36:14.280 --> 00:36:17.000
what comes out the other side.
How beautiful is that, Crystal? So

529
00:36:17.039 --> 00:36:20.639
you can see listeners and viewers why
I wanted to have her on the show,

530
00:36:20.639 --> 00:36:23.159
because she really her work is blending
over into what I do around the

531
00:36:23.360 --> 00:36:28.639
transformation help people to discover and live
and express and work through their purpose.

532
00:36:28.719 --> 00:36:30.760
And I love that, right,
that transformational piece step I like to call

533
00:36:30.800 --> 00:36:35.719
it stepping into your shine. So
I want everyone to step into your shine,

534
00:36:35.800 --> 00:36:37.679
right, And what she's doing is
you're helping us do that and that's

535
00:36:37.719 --> 00:36:42.159
so beautiful, Crystal, thank you
so much. It's a great honor for

536
00:36:42.239 --> 00:36:45.360
me. Yes, yeah, truly, and how wonderful to be able to

537
00:36:45.440 --> 00:36:50.280
do work that is noble. Yes, So along those lines, and this

538
00:36:50.320 --> 00:36:52.159
is kind of kind of blend in
onto the other side of the photograph that

539
00:36:52.199 --> 00:36:57.840
I really wanted to ask you this
question, but how does authentically living our

540
00:36:57.880 --> 00:37:01.840
brand make us leaders others wish to
follow and come through? For? I

541
00:37:02.039 --> 00:37:07.880
think that we are in the age
where people can see through the VS.

542
00:37:07.960 --> 00:37:15.440
If you will, you can see
through the fakeness, and you can see

543
00:37:15.480 --> 00:37:20.519
through you know, if somebody is
just going and pretty much just showboating,

544
00:37:21.360 --> 00:37:23.920
it gets a little bit old.
And so I think that whenever you are

545
00:37:24.039 --> 00:37:29.800
really able to share what truly touches
you, and that's I think what you

546
00:37:29.880 --> 00:37:34.559
mean by being authentic is what really
moves you and what has impacted you in

547
00:37:34.559 --> 00:37:37.719
a real way and not showing up
to say, hey, look, how

548
00:37:38.920 --> 00:37:44.719
how much I learned from this experience
selfishly, but to share it with someone

549
00:37:44.719 --> 00:37:49.519
else and really truly want to.
I always like to talk to people on

550
00:37:49.559 --> 00:37:52.000
social media like I'm talking to one
person and like it's my best friend.

551
00:37:52.320 --> 00:37:55.840
I know that sounds silly, but
I always just imagine that I'm talking to

552
00:37:55.920 --> 00:38:00.679
my best friend and what would she
and I discuss. That's how I can

553
00:38:00.719 --> 00:38:04.960
live authentically through my brand. And
when it comes to your photographs, you

554
00:38:04.960 --> 00:38:07.159
know, what types of feelings are
you looking to, Elica, what types

555
00:38:07.199 --> 00:38:13.440
of ideal clients are you looking for? The clients that truly make you feel

556
00:38:13.480 --> 00:38:17.159
like you're offering something of value.
You know that you that make you realize

557
00:38:17.199 --> 00:38:21.239
like, this is the work that
I was always meant to do, This

558
00:38:21.320 --> 00:38:23.960
is the person I was meant to
help. And if you think about those

559
00:38:24.000 --> 00:38:27.800
clients and how do you come through
for them, that's how you want to

560
00:38:27.800 --> 00:38:31.119
come through in your personal branding photography, you know as well. And the

561
00:38:31.119 --> 00:38:35.679
way that you appear as much as
you possibly can, and having a great

562
00:38:35.679 --> 00:38:37.840
photographer who can talk to you about
all that stuff really helps a lot,

563
00:38:38.000 --> 00:38:42.559
because it's hard to do it on
your own. I feel like so you

564
00:38:42.599 --> 00:38:45.360
did ask me that, and I
remember distinctly in the photo session when you

565
00:38:45.360 --> 00:38:47.039
were asking me to for some of
the poses, you said, I want

566
00:38:47.039 --> 00:38:52.800
you to look at me and interact
with me like you you've had the intended

567
00:38:52.880 --> 00:38:57.639
impact on the client you're serving and
it did. It totally took me into

568
00:38:57.639 --> 00:39:01.599
a whole different space and so capturing
that, if you know, think about

569
00:39:01.599 --> 00:39:06.800
that, being able to capture an
essence of a person living their purpose and

570
00:39:06.840 --> 00:39:09.000
being of service, I mean,
that's incredible. Thank you so much.

571
00:39:09.679 --> 00:39:14.880
That means so it's the best compliment
I could ever get. Was it was

572
00:39:14.920 --> 00:39:16.920
an extraordinary experience, which is a
big reason I wanted to have you on

573
00:39:17.000 --> 00:39:21.480
the show. And you know,
afterwards we did our debrief and we sat

574
00:39:21.480 --> 00:39:22.880
down and had a glass of wine
together and talked about the whole thing,

575
00:39:22.920 --> 00:39:25.840
and I was like, oh my
gosh, this is the kind of thing

576
00:39:25.880 --> 00:39:30.559
that I need to share with my
listeners because of the personal Brandy piece of

577
00:39:30.559 --> 00:39:32.159
it, and because of the way
that you did your work and how it

578
00:39:32.239 --> 00:39:37.880
really did meld over into the work
that I do around passion, purpose,

579
00:39:37.000 --> 00:39:44.000
inspiration, transform, transformation and catalyzing
people to another level. Yes, and

580
00:39:44.039 --> 00:39:47.239
I think that vitality is something you
know. When I looked at your website,

581
00:39:47.719 --> 00:39:51.440
I wanted to see more of that
in you. When I looked at

582
00:39:51.440 --> 00:39:52.760
your face and I looked in your
eyes, I was like, I want

583
00:39:52.760 --> 00:39:57.960
to see the elast that I see
when I'm sitting here with you and we're

584
00:39:58.000 --> 00:40:00.599
having a wonderful time together, and
you're changing my life. You did change

585
00:40:00.639 --> 00:40:05.679
my life with our piece that we
did on the Strength Assessment, and so

586
00:40:05.840 --> 00:40:10.559
I was able to see how confidently
you go into that and how you act

587
00:40:10.800 --> 00:40:16.320
as a catalyst for people. And
so in that sense, I was truly

588
00:40:17.079 --> 00:40:21.199
able to see what it feels like
to work with you, and that is

589
00:40:21.239 --> 00:40:23.679
something that I don't actually get to
experience with all of my clients, but

590
00:40:23.719 --> 00:40:29.920
I do think it uniquely helped me
to be able to see what I to

591
00:40:30.039 --> 00:40:34.159
create with you, what I wanted
to see more of you know well,

592
00:40:34.159 --> 00:40:38.159
and to that is what I would
say and acknowledge wholly is I liked my

593
00:40:38.239 --> 00:40:42.400
website the way that was. Right
now, in this very very moment as

594
00:40:42.400 --> 00:40:45.480
we speak, it's in the process
of getting those photos updated. And those

595
00:40:45.519 --> 00:40:47.280
photos are nice, but I really
now that I see the ones that we

596
00:40:47.400 --> 00:40:52.480
created, there is an enormous chasm
and disconnect between those previous photos and the

597
00:40:52.519 --> 00:40:57.159
ones we just created. And I
mean I just I had no idea.

598
00:40:57.239 --> 00:41:00.840
I had no idea the difference that
they could make. Yeah, and there's

599
00:41:00.880 --> 00:41:04.480
a place for all photos. I
really really believe that some of the best

600
00:41:04.480 --> 00:41:07.880
pictures that I the ones that I
love, are the ones where I have

601
00:41:07.000 --> 00:41:10.320
like the weirdest face, you know, but it looks like I'm genuinely having

602
00:41:10.320 --> 00:41:17.360
a good time. And you know
photos from my childhood where I they're grainy

603
00:41:17.719 --> 00:41:22.840
and you know, you wouldn't really
think like this is a good quality photograph.

604
00:41:23.039 --> 00:41:28.320
But again, I think that a
really well done, really well done

605
00:41:28.360 --> 00:41:32.480
portrait is something that shows truth.
And that's what I always seek out in

606
00:41:32.599 --> 00:41:37.719
people. I love the way shows
truth and I love that you claim it

607
00:41:37.760 --> 00:41:43.079
as a superpower to which is amazing. So all right, so for this

608
00:41:43.159 --> 00:41:45.079
we're getting close to the end of
the show here already. And you said

609
00:41:45.079 --> 00:41:49.400
to me this afternoon when we were
getting ready to prepare for this, is

610
00:41:49.400 --> 00:41:53.679
that you said you wanted to ask
me a question. Yeah, so I

611
00:41:53.719 --> 00:42:00.719
wanted to ask you how do people
who have found their purpose go about monetizing

612
00:42:00.760 --> 00:42:04.840
that, How did they create a
brand out of that, and how do

613
00:42:04.920 --> 00:42:07.400
they move forward in their lives with
the You know, ultimately your hopes and

614
00:42:07.480 --> 00:42:13.280
dreams are that you would have freedom, financial freedom, purpose and feel like

615
00:42:13.320 --> 00:42:16.360
you're creating some value and impact.
Right, So, how what advice do

616
00:42:16.440 --> 00:42:21.719
you have for people on that.
So let me tell you a short story

617
00:42:21.760 --> 00:42:24.400
really quick, because this is this
is just amazing, how this how life

618
00:42:24.480 --> 00:42:28.599
happens, especially when you step into
your purpose and let it, let it

619
00:42:28.679 --> 00:42:34.000
guide you. So last year when
I was when I created my vitally inspired

620
00:42:34.000 --> 00:42:37.159
program, this is my customized leadership
program. I did that, and then

621
00:42:37.159 --> 00:42:40.239
I drafted the first draft of my
Unleashed Living with Passion working on a Purpose

622
00:42:40.239 --> 00:42:44.159
book. The other thing that I
really wanted to do as part of my

623
00:42:44.199 --> 00:42:46.400
expression of the overall life that I
wanted to live was I wanted to create

624
00:42:46.440 --> 00:42:51.840
a nonprofit that would serve people to
do just that and the reason it was

625
00:42:51.880 --> 00:42:53.719
born. So I did it.
I started it last year. It's called

626
00:42:53.760 --> 00:42:59.320
Purpose on Fire. And it came
about because as I was out speaking to

627
00:42:59.360 --> 00:43:04.519
audiences about the importance of living with
passion, working on purpose, cultivating meaning

628
00:43:04.679 --> 00:43:08.480
and inspiration, and discovering and standing
from your purpose, invariably at the end

629
00:43:08.519 --> 00:43:13.519
of those presentations, somebody would either
come up to me afterwards and tell me

630
00:43:13.559 --> 00:43:16.960
something amazing about their lives or their
story, or I would come home that

631
00:43:17.039 --> 00:43:21.239
afternoon or evening and there would be
an email in my inbox somebody sharing an

632
00:43:21.239 --> 00:43:25.079
amazing story. One such story was
from a young woman named Brandy Nice,

633
00:43:25.159 --> 00:43:30.039
who I encountered last November in Corpus
Christy, and she told me this amazing

634
00:43:30.199 --> 00:43:34.119
story of something horrific she had gone
through in her life nineteen years ago when

635
00:43:34.119 --> 00:43:37.440
she was only eighteen years old,
and it was a violent assault. And

636
00:43:37.480 --> 00:43:43.199
she said, all these years I
had been shame feeling shameful about that and

637
00:43:43.239 --> 00:43:46.159
not saying anything about it. And
now I really recognize when you say that

638
00:43:46.199 --> 00:43:50.239
we can embrace our adversity because it
helps us to become who were meant to

639
00:43:50.280 --> 00:43:53.039
become. That I should be telling
my story because in the telling of my

640
00:43:53.079 --> 00:43:58.880
story, not only do I heal
myself continually, but I can help heal

641
00:43:58.920 --> 00:44:02.159
and empower others who go through something
similar or something atrocious like I have in

642
00:44:02.159 --> 00:44:07.559
a way that takes them and relieves
them from their prison sentence that they've created

643
00:44:07.599 --> 00:44:13.199
for themselves. And so she and
I are working together through the nonprofit to

644
00:44:13.280 --> 00:44:16.599
really help her develop her advocacy skills, her speaking skills, how she shares

645
00:44:16.639 --> 00:44:22.440
her story, and she's en route
to becoming a spokesperson to really empower people

646
00:44:22.480 --> 00:44:27.400
across the world who have gone through
something that otherwise has knocked them to their

647
00:44:27.480 --> 00:44:30.639
knees. And that's monetizable. Being
a speaker is monetizable, Being an author

648
00:44:30.679 --> 00:44:35.960
is monetizable. So it is consulting, so it was doing programs and so

649
00:44:35.960 --> 00:44:39.920
those are all ways that she can
contribute to that space. I'm working with

650
00:44:39.960 --> 00:44:45.199
another German named Richard Medina here in
Dallas, and he has created a keepsakes

651
00:44:45.199 --> 00:44:46.639
offering. He already had the idea
when it came through, he just needed

652
00:44:46.639 --> 00:44:50.800
help launching it into the universe in
a meaningful way. So he and I

653
00:44:50.800 --> 00:44:54.000
are working together on that to get
traction for him, and so that's incredibly

654
00:44:54.079 --> 00:45:02.159
exciting. It's called CO two K. So it's a he does class keepsakes

655
00:45:02.239 --> 00:45:07.639
for really the middle school students because
the high school students are already I love

656
00:45:07.679 --> 00:45:10.119
that, Yeah, And so he
wants to come right commemorate their educational experience

657
00:45:10.960 --> 00:45:15.320
and he wants to be able to
have mechanism to be able to give money

658
00:45:15.320 --> 00:45:17.400
back to the school that they that
they're part of. So it's not a

659
00:45:17.400 --> 00:45:22.079
profit mechanism for him. In fact, the cool thing about Richard Medina is

660
00:45:22.119 --> 00:45:24.400
that he came to me. He
found me. He said, at least

661
00:45:24.480 --> 00:45:29.000
I'm retired from the post office.
I've had a long career, but I've

662
00:45:29.039 --> 00:45:31.159
got this thing that i need to
do and it won't let me rest.

663
00:45:31.559 --> 00:45:35.079
That's purpose, by the way,
ladies and gentlemen, when it won't let

664
00:45:35.119 --> 00:45:37.360
you rest, he said. I
like playing golf, but I don't want

665
00:45:37.360 --> 00:45:39.400
to just play golf. I want
to do this. I need to do

666
00:45:39.440 --> 00:45:43.280
this. I'm like, I got
it. I'll help you so finding people

667
00:45:43.280 --> 00:45:49.480
who can help activate that in prepare
and aligning resources and getting educated about ways

668
00:45:49.519 --> 00:45:52.159
to be able to do it.
I'm creating an online community, so I'm

669
00:45:52.199 --> 00:45:54.960
learning how to do that. I
mean, but definitely don't just say I

670
00:45:54.960 --> 00:45:58.320
can't make money at it, so
I'm not going to do it. Don't

671
00:45:58.360 --> 00:46:00.960
do that. Talk to me first. I'll talk you off the cliff,

672
00:46:00.000 --> 00:46:05.880
I promise. Would you say that? So often our purpose doesn't have to

673
00:46:05.880 --> 00:46:09.599
do with just ourselves, and therefore
what it wouldn't really make sense? Like

674
00:46:09.639 --> 00:46:14.239
That's why I think our experience being
able to have you see me the way

675
00:46:14.239 --> 00:46:16.000
that I saw myself, being able
to share things with you that I have

676
00:46:16.239 --> 00:46:22.199
kept inside for so long and wrestled
with, you know, and ultimately was

677
00:46:22.280 --> 00:46:25.280
victorious with and I didn't have anybody
to share that with. Would you say

678
00:46:25.280 --> 00:46:31.559
that you really encourage people to find
someone that you can share your what your

679
00:46:31.599 --> 00:46:36.599
purpose is with, because I do
feel like so often those are the things

680
00:46:36.599 --> 00:46:38.440
that keep you up at night don't
really have to do with your own,

681
00:46:38.880 --> 00:46:45.079
you know, well being as much
as your impact. Absolutely so. We're

682
00:46:45.159 --> 00:46:47.840
so close to out of times let
me end yet really fast so absolutely so.

683
00:46:49.079 --> 00:46:51.880
According to Aaron Hurst, who I
completely agree with, he wrote the

684
00:46:51.880 --> 00:46:54.840
Purpose the Purpose Economy book. You
need to pick that up. He says

685
00:46:54.880 --> 00:46:59.679
three things have to go into to
qualifying for a purpose. One is,

686
00:47:00.360 --> 00:47:02.440
whatever you're doing in service of your
purpose has to be serving a group of

687
00:47:02.480 --> 00:47:06.360
people much larger than yourself. I
don't care if that's six people, but

688
00:47:06.400 --> 00:47:09.639
it's not about you. It's about
serving other people. Secondly, in the

689
00:47:09.639 --> 00:47:15.480
process of serving that purpose, you
are growing and I'm absolutely growing every single

690
00:47:15.519 --> 00:47:19.079
day of it. And Then thirdly, in the process of being in service

691
00:47:19.119 --> 00:47:21.800
of that purpose, you are creating
a community. Scott Wilson, by the

692
00:47:21.840 --> 00:47:24.960
way, is totally doing that.
He's somebody who's off venturing his purpose and

693
00:47:25.000 --> 00:47:29.880
he's totally somebody that people should talk
with about being able to create a life.

694
00:47:30.119 --> 00:47:32.480
He's a very professional consultant. He's
got wind behind his wings, and

695
00:47:32.559 --> 00:47:37.760
so there are ways to make this
work. So with that, I want

696
00:47:37.800 --> 00:47:40.239
to make sure you get a quick
second to say something to our listeners.

697
00:47:40.480 --> 00:47:45.320
Fifteen seconds. How do you want
to finish? Don't stop taking pictures,

698
00:47:45.440 --> 00:47:49.719
keep making happy memories because today is
the youngest you will ever be. That's

699
00:47:49.760 --> 00:47:52.320
it. Ah, did you hear
that today is the youngest you'll ever be?

700
00:47:52.400 --> 00:47:55.920
So snapper photo. Yeah, that's
so great. Make happy memories.

701
00:47:57.000 --> 00:48:00.119
So Crystal, thank you so very
much for joining us absolutely light every single

702
00:48:00.159 --> 00:48:05.280
time might encounter you and think about
you. By the way, stop thank

703
00:48:05.280 --> 00:48:07.639
you listening too. Thank you.
If you want to learn more about this

704
00:48:07.719 --> 00:48:12.719
magnificent human being and the work she
does with weddings, portraits or personal branding,

705
00:48:12.800 --> 00:48:15.440
visit her website. It's Crystal dash
dawn dot com. Let me spell

706
00:48:15.480 --> 00:48:22.559
that for you. It's k k
R Y s t A L Dash Dawn

707
00:48:22.719 --> 00:48:25.559
Dawn dot com. Last week,
if you missed the live show, you

708
00:48:25.559 --> 00:48:30.000
can always catch up be recorded podcast. We had a very lively and wonderfully

709
00:48:30.000 --> 00:48:36.480
informative conversation with doctor Joanne Lefavre about
surprising lessons we can learn about from our

710
00:48:36.480 --> 00:48:38.840
animals and pets about becoming the best
version of ourselves. I was stunned and

711
00:48:38.880 --> 00:48:42.639
amazed at what I learned from her. Next week, we'll be on the

712
00:48:42.679 --> 00:48:45.000
air with Hope Mueller, who managed
to navigate a life growing up in a

713
00:48:45.039 --> 00:48:50.199
commune to the corner office in Corporate
America. We'll be talking about just how

714
00:48:50.199 --> 00:48:52.760
she managed to pull off that feet
and also her upcoming book about the subject.

715
00:48:52.920 --> 00:48:55.199
See you then, remember that work
is at least one third of our

716
00:48:55.199 --> 00:49:02.440
life, So let's work on purpose. We hope you've enjoyed this week's program.

717
00:49:02.840 --> 00:49:07.880
Be sure to tune in to Working
on Purpose, featuring your host Alis

718
00:49:07.960 --> 00:49:13.400
Cortes, each week on the Voice
America Empowerment Channel. This week, find

719
00:49:13.440 --> 00:49:15.480
your life's purpose at work.