Defining Your Truth Through Personal Branding and Photography

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortez. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortez. Welcome back to

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the Working on Purpose Show. Thanks
for tuning in again this week. I

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am your host, Elise Cortez,
johny Uli from Dallas, Texas, which

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is home base for me. If
you've been tuning in for a while,

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you know this program is all about
helping people create more meaningful and purposeful lives

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and equipping leaders inside organizations to cultivate
meaning and purpose that elicits passion inspired contribution,

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innovation, and persevering performance. I
talk with my guests, draw on

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their expertise, and share my own
experience consulting, speaking and developing workforces across

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the globe. Before we get into
the program today, let me give a

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shout out to our sponsor. It's
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your credit is not in the best
of shape, or you're a transition of

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any kind like a divorce, downsizing, or relocating and unsure about your area,

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or just checking out a new place
to see about expressing your purpose fun

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visit rent with right to Buy dot
com each week. In these conversations,

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I hope you walk away with something
you can immediately use in your life or

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work. And if I can do
anything at all to help you along with

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your journey, go to my website
at a least Cortez dot com and you

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use to contact Me feature to message
me. Let's open a dialogue and explore

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what's going on for you and how
I might be able to help. Whether

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you want to look into developing purpose
inspired leadership and meaning infused culture in your

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organization, you want to see about
joining a cash fire, online inspiration,

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accountability or mastermind community to nurture your
own passion and purpose and bring it out

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to the world. You're interested in
the Women on Purpose Thought Leadership Summit and

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Retreat in Portland Oregon this September eighth
through eleventh. It's going to be awesome,

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or you'd like me to speak for
your company or conference at any rate.

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I'm glad we're connected and thanks for
listening. Now. If you want

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to join the chat room on the
radio station site, just go towfourcy dot

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com and click the listen live button. You'll be then directed to a live

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chatbox and our sound engineer d who's
a rock start well, then send me

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on your questions and comments and then
we're also doing a Facebook live stream so

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you can't be able to hear from
them as well. So with us today

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is Crystal don Garrell, a favorite
Texas portrait and wedding photographer, obsessed with

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crafts, good vibes, and preserving
precious memories. Crystal believes in clarity,

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not pseudo clarity, but the big
time One day will be my last kind

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of clarity, which constantly guides her
work. Definitely a young woman working from

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purpose. She joins it today from
my office right here at Student with me

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here in my office. We're doing
a Facebook live stream and we're going to

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talk about how she got into the
work that she's doing and what we can

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do to really express ourselves through our
personal brand, through our purpose and everything

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else that we're doing. Crystal,
welcome to working on purpose. Thank you

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so much, Elise, I'm so
excited to be here. I am too,

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And you know it's so great that
let's talk about how we met.

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So I always have to tell our
listeners how it is that I acquire these

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fantastic specimens of human beings that come
onto my show. Krista was minding her

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very own business when both of us
were at a Too Much Woman conference here

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in Dallas on May seventeenth. It's
the kind of conference where you've been told

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you're too much your whole life,
and that's where we found each other.

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And I am of somebody who really
opts into energy, and so when I

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feel like I'm being called by someone
or energy, I follow that energy.

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And so when you said, among
other things, that you are a wedding

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photographer, and I had, of
course recently become an ordained minister and want

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to be able to marry people.
I was asked by couple to do.

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So that's why it became ordained.
I thought, kiss, here we go,

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there's something here for us to play
with, and wouldn't it be fun

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to do something like this together and
have a partnership. So that's how it

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started. Yes, my experience at
that conference was first of all incredible.

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It was such a great group of
women, and they were all passionate and

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inspired. However, you stood out
to me amongst all of these passionate women

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as being somebody who I felt like
I could connect with and I felt at

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ease around you, and I felt
like we did have a really good synergy,

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especially with the weddings. That's something
that I was just telling you a

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little bit about earlier, was that
so often I see couples kind of just

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going through the motions at their wedding, and it would be really nice and

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a fresh breath of air to see
an ordained minister who can marry the couple

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and actually provide some type of like
real sacred experience for them that can carry

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on through the start of their marriage. And that is something that I'm really

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excited to do, is recommend you
to my couples. I work with a

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lot of fun and creative people too. I love this. It's just it's

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it's just it makes so much sense, and I'm so grateful that I was

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asked by this couple to marry them
earlier this year, and I'm just here.

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We are let's play perfect. Now. I know that you specialize in

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weddings and portraitures, so but you
also do the personal branding session, which

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is what I wanted to talk about
on the show today because I went through

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it with you. So as we
were going through our process of getting acquainted

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and seeing how we could explore our
partnership and being able to refer each other,

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we had to experience each other's work. Completely makes sense, right,

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So I had this fantastic experience with
you, which is part of the reason

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I wanted to have you on the
show. But I want to acknowledge that

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what you really specialize in is weddings
and portraiture. Hunters say that portraiture or

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twiture. Thank you goodness, gracious. I think it would be incredibly useful

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for our listeners and viewers to hear
why you chose to I'm a professional photographer.

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I know the story, but they
don't. Yeah, so it's a

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really big why for me and honestly
still makes me cry a lot, which

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is why I think it's a really
good I think I actually am fulfilling my

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purpose for the first time in so
many years. So my mom actually passed

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away when I was fourteen years old, and she was amazing. I tell

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everybody that she was like the best
mom ever. And I feel like so

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often mothers are the keepers of memories
for a family, and they turn into

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grandmothers, and then those grandmothers they're
the ones who passed down the legacy and

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share stories of their family for years
to come. So when I lost my

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mom, it's almost like I disassociated
from my childhood in so many ways that

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I felt like I was a completely
different person from when my mom was alive

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than when she passed. And so
I actually became really obsessed with preserving memories,

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and I started taking pictures of everybody
I love, because when somebody that

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you love passed away, the first
thing that you do, you know,

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is you look at their photos.
You remember their laugh and how it felt

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to be held by them. And
you know, all I had left of

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her was my memories, her photographs, and the stories that others were telling

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me. And so that's why I
really felt like I found my purpose as

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a family portrait photographer and a wedding
photographer, and I could actually offer something

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of huge tremendous value that I mean
not to get to, you know,

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grim with it, but I do
think about death and let clarity. That

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provides a lot of clarity for me. I think like, these are the

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pictures that are going to be with
them throughout the rest of their lives.

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One day, their kids are going
to be my age, and these are

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going to be their favorite pictures in
the entire world. That's what I hope.

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I love that. Let me let
me knowledge a couple of things that

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you said and respond companies, she
said, But first, let me knowledge

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a couple of new people that came
to us on Facebook livestream. Melissas Smith

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mcswaine, Hello, long, long
time no see Justin Chin. I just

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saw him in Oregon. Great to
have you on with us. Thank you

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so much. So. First,
mom being a keeper memory. Absolutely.

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My mother passed away January third,
and we went through I mean anals of

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photographs and such and took them all
home, notes the big stack that you

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saw when you walked in. And
then secondly, this whole thing about death

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being clarifying. One of the things
that I know from my research is that

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one of the reasons that purpose works
is because we have a finite number of

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days on the planet. That serves
as an urgency driver. It gives us

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direction and focus. So I could
not agree more with you. Thank you,

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beautiful, thank you. Yeah.
I actually I'll just say this really

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quick. I tried a lot of
different types of photography. I did event

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photography, I did houses like for
realtors and things like that, but nothing

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felt like it was actually my purpose
until I really thought about my mom and

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how much that impacted my life and
how I wanted to be that photographer who

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took pictures of you know, their
children's I just think about the whole lifespan.

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So yeah, it definitely was when
I realized, like, oh my

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gosh, this is what I'm supposed
to be doing. That is so beautiful.

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And there is somebody chatting with us
here on the W FOURCY radio and

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they want to know something about all
my life. I was told them too

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much, woman, what song is
that? What should I do with it?

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Be more of it? That's what
I want to tell you. Bring

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it. So responding to our earlier
conversation about how we met, so okay,

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I agree, absolutely right, just
bring it. That's your genius.

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You just got to find a way
to focus it so that it lands where

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you can actually make a difference and
impact and not being irritant. That's the

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different that's the opportunity. Okay,
so really quick in us getting acquainted,

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I did a strength assessment for you. To help showcase how I did that,

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I consult with clients. So just
briefly, what did you get from

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that? Okay, that was a
revelation for me. I've never been to

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a therapist, so I don't know
what that feels like, but that's what

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it felt like. I felt like
I because as an entrepreneur, I feel

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like so often I am alone in
my challenges that I'm facing in my success

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that I have as well, and
so to be able to go to you

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and with a focus on my business
and how my strengths are going to impact

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the success of it and also the
failures, right because so often our strengths

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are also our weaknesses, was amazing. Clarifying experience. Clarity is something that

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I think is delicious and I love
it, so probably I'll probably say that

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more than once. But my five
strengths were positivity, harmony, developer,

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intellection, and connectedness. And connectedness
was the one that I rolled my eyes

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at that, I was like,
oh God, my strength, like as

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a well, yeah, I'm connected
great, And I thought of it as

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being a weakness because I was like, is that really a strength? But

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you actually were able to help me
see that connectedness is not just about my

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relationships with people, but it's about
my relationships with patterns. And that changed

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everything for me. And now I
feel like being able to see patterns and

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see what led to a success and
what led to a fail, how I

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can replicate something that was a really
that was a revelation for me. So

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thank you for that. I'm so
grateful. Right, So, what I

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really do, so much of what
I'm doing in my work is helping people

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to It's kind of like holding a
mirror up for people so they can see

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who they really are and what their
genius is, what's unique about them in

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their leadership, their lives, their
relationships, their person and how they can

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bring that to the world. That's
really what I'm doing a lot of wise,

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a lot of times I'm catalyzing that
perspective, that ability to see themselves,

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that ability to appreciate themselves regulate themselves. So that's really what I'm doing.

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So I'm glad so glad that you
got value from that, because it

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was very easy for me to see
the beautiful uniqueness that you bring to the

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world into your work and then I
got to experience it. Yeah, and

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it was great for me because I
feel like you saw me as I saw

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myself, and that is a really
powerful thing to be able to offer someone.

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So I really am so glad that
we ended up doing this. And

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then your session, right, your
personal branding session. Obviously, we're really

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really happy with your photos. One
of the things that I saw, Hi,

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justin connectedness yeay, awesome, Yes, I saw that too. Justin

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chensis is number one. Strength is
connectedness, So he's relating to Crystal and

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hello, Craig card are great to
have you. I love it. But

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yeah, so we were talking about
your personal branding session. So you know,

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I have a whole process and the
reason why I have that process is

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probably because of my connectedness. Because
I saw a lot of places where I

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wasn't setting expectations properly for clients and
therefore their experience wasn't as good as it

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could have been, and so it
was really weighing heavily on me. How

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can I create a workflow that's really
going to get the desired results for anybody,

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if it's a family, if it's
a wedding, or if it's for

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personal branding. And so I sent
you a long questionnaire asking you questions like,

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how are you distinguishing yourself? Who
is your ideal client? What do

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you want people to see when they
look at your website? How do you

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want them to feel about you?
And all of those questions are really really

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helpful because everybody is different. You
are passionate and driven and inspiring. Somebody

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else might be more disciplined and you
know, strong, strong willed. Right,

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I'm not saying that you aren't those
things, because you are, but

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that's important for me to see before
we actually sit down and we do your

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photos. I have a really good
understanding of the impression that you're wanting to

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make, and that allows us to
create these beautiful images together. It's not

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just me, it's you know,
co creation. It's a dance. It's

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definitely a dance. And so listeners
and viewers the process that we went through

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for her to really interview me and
get to know me, and then the

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form that she created to understand how
do I want my clients to feel when

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they're through working with me. What
results do I want to produce? I

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mean, I had never gone through
an intake form like that with somebody for

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what I would have called before I
met this one a photo session. It

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wasn't at all photo session. It
was a personal branding SESSI completely different.

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And then she asked me what my
colors were and how I wanted people to

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feel and such, and she folded
all that in and the venue of choice

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that she came up with was Clyde
Warren Park here in Dallas, in downtown

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Dallas. And one it's outside,
and I thought, oh my gosh,

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so my colors are green and orange, so sunset in Clyde Warren Park.

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And then of course there's all the
buildings around where business is done, because

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I serve business people. I'm a
management consultant as well. It was so

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thoughtful, Crystal, so putting all
those things in so the way that the

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photos show up now they do.
They showcase me living in my world,

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dancing in my purpose. And I've
never had that experience before. Yeah,

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a lot of people when I talked
to them on a phone for our initial

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conversation, I asked, have you
ever had your photos taken professionally before,

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and most have not a lot of
people in businesses have had corporate headshots,

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but there's a big difference between a
corporate headshot and a personal brand ning no

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question, session, no question,
and the location that we chose. That's

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one of the biggest concerns that people
is what to wear and where are we

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going to do this, and so
choosing that location was great. I think

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we talked about it. We said, like, the people who you are

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serving are working in these buildings behind
you. This is where your clientele lives,

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this is where they spend their free
time, this is where they go

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on a weekend. And so that
was in also having to do with the

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fact that the colors aren't going to
clash on our website. Because so many

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people spend so much money on designing
a beautiful website. I don't want to

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take anything away from that. I
just want to compliment it, right,

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And so all of those came into
consideration when it came to choosing your location

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for your session. Well, thank
you, Crystal, it was beautiful and

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so listeners. My website is being
updated as we speak, which is at

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least Cortes dot com. But I've
already updated my Facebook which is a Last

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Cortez and associates, my LinkedIn which
is at last Cortez, and my Twitter

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which is elast Cortez. And you
can see these photos so that the one

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with I'm wearing the black and white
dress and then the long black dress that's

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Crystal's work, so you can see
how she's really helped. Yes, it's

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completely different, different experience. So
it's full of life. It's not cold,

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it's totally that's You're full of life. Well, that's exactly what you

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what you created, and now I'm
able to share as a personal brand of

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what I'm doing in the world.
I'm dancing in the world. I'm living

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my purpose and your photos captured that
the first time in my life to cry

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it's pretty. You deserve it.
I just want to say that too.

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You deserve to have photos that really
are as impressive as you are. Wow.

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Thank you, Crystal. Yeah,
well I love them. I love

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what we created. And so on
that note, let's take our first break.

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I'm your host, Alice Cortez.
We've been on the air with Crystal.

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Don Garrel, a Texas favorite portrait
and wedding photographer, Obsessed with crafts,

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good vibes, and preserving precious memories. Her superpower is the preserver of

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precious memories and helping people create compelling
personal brands that align with their purposeful lives.

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She joined it today from Dallas,
right here in my office studio next

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to me and where we're also recording
a Facebook live stream. We've been talking

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a bit about how she got into
the business wide is it's so important,

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in a bit about how she goes
about it. After the break, we're

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going to get into the importance and
utility of having a personal brand. Stay

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with us. We'll be right back. Elise Cortez is a speaker and engagement

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and development catalyst. She designs and
delivers professional development, leadership and engagement workshops

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and can bring her expertise to your
organization. She will help ignite meaningful development

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within your workforce that will increase employee
engagement, performance and retention. To learn

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more or to invite Elise to speak
to your organization, please visit her at

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www dot Elise Cortez dot com.
She would welcome the opportunity to help get

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your employees working on purpose. This
is working on purpose with Elise Cortez to

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reach our program today send an email
to Elise ali se at Elise Cortez dot

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com. Now back to working on
Purpose. Thanks for staying with us,

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and welcome back to working on Purpose
if you're just joining us. My guest

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is Crystal don Garrell, a favorite
Texas portrait and wedding photographer, obsessed with

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crafts, good vibes, and preserving
precious memories. Krista believes in clarity,

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not pseudo clarity, but the big
time. One day will be my last

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kind of clarity, which constantly guides
her work. I'm your host, Elise

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Cortez. So before the break,
we learn a bit about how you got

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into this and why it's so important, and a bit about how you go

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about it. And now I want
to talk about the importance and utility of

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personal branding. There listeners are getting
a bit of an understanding about what it's

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done for me already. It's so
important for me to be able to showcase

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who I am so that I can
really connect correctly or well and align myself

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with people who really do want to
work with me that match with me.

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Doctor Mason Yerie, thanks for joining
us. So great to have you.

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So let's talk about the importance of
personal branding. So first, how would

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you define a personal brand? That
is such a great question. And my

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expertise is definitely in photography, like
we're talking about, especially families and weddings,

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But I've done a lot of my
own personal research over the past five

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years really about personal branding and how
I would define a personal brand is a

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way of self packaging that I actually
wrote this down. Oh yeah, it

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helps people draw conclusions, right,
So it helps people to draw conclusions about

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who you are, what you do, and why they should work with you.

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Ultimately. Now, I think that's
generally what a personal brand is,

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but I do think that there's a
lot of nuances when it comes to promoting

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yourself and marketing and having an audience
and really being able to engage people emotionally.

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I think that's the difference between a
personal brand and a really strong personal

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brand, is that you're not showing
up and selling to everyone, but you're

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actually showing up and you're serving people. And I actually want to recommend a

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book for people. It's by Gary
Vanderchuk and it's called Jab Jab Jab right

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Hook, and it talks so much
about the age that we're in and personal

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branding and how you can find success
in ways that you maybe wouldn't have thought

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of. But also he talks about
social media a lot, and he talks

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about showing up and knowing who your
audience is and knowing how you can serve

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and actually truly add value to their
lives. And I think that's what makes

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a really strong personal brand something that
people keep coming back to and seeking out

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and thinking about in their day to
day lives, right, because you're not

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just showing up and be like,
hey, I can take your family photos,

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but I'm talking about you know,
how it's impacted people, and just

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the importance that it has in my
own life, and really digging into my

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own emotional spectrum about it and how
I feel about the situation and finding pieces

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of micro content things like that that
I can put out and really connect to

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people and hopefully inspire them and inspire
emotion and emotional response. But yeah,

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so how beautiful is that? So
I was just when you were talking about

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that, it made me. It
reminded me of what it was that we

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were intentionally trying to showcase for me
when we did my session, And of

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course the notion about working on purpose, the passion the inspiration that I like

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being a woman. So there are
some very feminine shots there of me.

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I love that. And we had, of course, we brought the laptop

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and the microphones so we could showcase
the radio that's important to me, and

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I just appreciate it so much of
the care that we took to capture and

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showcase and let people into my world
basically. Yeah, And that's another thing

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is like I really want I think
I said this already, but I really

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want for people to be able to
have images that are as impressive when you

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look at them online you can get
a sense of who they are as you

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would in person, right, And
I think that that's something that a lot

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of people don't really know how to
do, a lot of photographers do it

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in different ways too, But I
do think it's something that everybody deserves.

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I do too, And I love
the way you say that they deserve that.

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In fact, there's a couple of
things I wanted to go into details

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about that, So let's talk about
some of the mistakes that people make in

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making in this regard to creating a
personal brand. What do you see people

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doing that will help alert us to
we can't do that? Yeah, So

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one of the biggest mistakes that I
actually think that most people wouldn't really think

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about is how to leverage their content
or leverage their images. Absolutely, and

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this is something that I told you. I was trying to come up with

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one hundred and one ways to use
a single photo, but I could only

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come up with seventy five, which
is a lot. There's so many ways.

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Like what I don't want to see
is people getting these really gorgeous,

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beautiful images made that represent their business
and what they do and are really powerful.

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And then I'm dying on Instagram right
because there's so much more that you

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can do with an image than just
create one piece of content and then let

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it go. And you know,
so, I think that leveraging what you

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have in the beautiful images that you
have is something that you and I have

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talked about a lot. And if
anybody has questions about that, maybe I'll

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finally finish that article of like seventy
five ways that you can use a single

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photo. Well, you've already got
somebody here on the w Forcy asking how

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do you compete with people with camera
phones at all? The app filters.

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Oh, I'll be one hundred percent
honest with you, there is no comparison.

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For so, I'm not saying that
camera phones are not amazing, right,

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they can do some really amazing things. But when you're working with a

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professional photographer, and this is the
reason why I ask people, have you

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ever worked with a professional? Have
you ever had a professional photo shoot before?

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Because we take all these pictures we
do like our Instagram photos, and

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I'm not saying that there's not a
place in a time where those are incredibly

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valuable, but there is no comparison
really when you're working with a professional photographer.

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Agreed. Yeah, And it's not
just about the equipment that they're using,

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but it's about the direction that they're
giving you and the guidance that they're

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providing and the environment that they're like, there's a lot of care and consideration

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that goes into setting up a personal
branding session. But definitely still take pictures

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with your phone. Yes, you
should definitely still keep you continue doing that.

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Those are good too, They're not
nearly as good, They're just different,

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they're different. Let's acknowledg a couple
of people that joined us. Alison

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Bird Haley is on along with Tony
Aragon. Great to have you both thank

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you for joining us. So a
couple more things here before going on our

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next break, and we're gonna have
to plug in because our battery is getting

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sucked here on the slide, So
we want to make sure that you guys

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don't go away, So we might
break a little bit early. But when

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you think about creating our personal brand, what's important to focus on? What

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do we need to make sure is
front and center for us? That is

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such a great question, and this
is why I love doing this podcast with

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you because you have really great questions
and I think that with your images,

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one of the things that we were
trying to do is draw conclusions for people

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immediately beautiful, because the first thing
that they do on your website or when

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they're scrolling through any marketing material,
your brochures or anything that you have,

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they're going to draw conclusions from the
images that they see. And so if

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you have a corporate headshot, there's
really it's not telling anything about you,

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and it's not really giving anybody a
sense of the kind of work that you're

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doing, or you know, sometimes
even the personality that you're offering, which

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is very distinguishable, you know,
And that's one of the things about a

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personal brand. When you're looking at
entrepreneurs and small businesses, how their personal

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values go a really long way into
creating an audience and creating a clientele that

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ultimately you know is being served and
getting a ton of value from them,

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but also turns into a client and
then you can really impact their lives from

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there. So, for example,
we did the podcast photo, so I

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think for your previous photo it was
just like a photo of you versus what

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we created together. Where you have
all of your podcasting equipment. You can

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immediately tell what's going on when you
look at that image, and anybody is

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going to be able to draw a
conclusion from that, And we created that

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together to allow them to do that
easily. We did, and it's so

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it is obvious and I love that
for that. Land and Porter, welcome

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to the video stream. So great
to see you. You make me smile

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just thinking about you. So let
me ask us one more question before going

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to an early break here so we
can plug back in here for electricity.

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But this is really important here.
So how do we make certain we tie

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our personal brand to our purpose?
I was going to ask you that question,

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we'll get after the break. I
know you want to ask me that

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to night, I'll one thing I
want to lead, I guess I want

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to say is to create context.
I think creating context when it comes to

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your personal brand over our arching you
know, how are you representing your brand

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on your online presence as well as
in person on the phone. I'm one

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of the big believers and I like
to have face to face conversations with people.

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I like to talk to people on
the phone because so much more of

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our connection can really come through and
that moment versus just maintaining an online presence

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and expecting people to flock to me
from that. So I think that you

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should definitely be talking about the context
of why you're doing what you're doing.

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How did you get to this place, what did it make you feel,

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what are some challenges that you overcame, what did you learn from it?

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And I think that that's the best
way that you can actually tie your purpose

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to your personal brand, because you're
not just selling things anymore. You're creating

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context and allowing people to get a
bigger picture of your purpose and why you're

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showing up in the space that you're
showing up in. And I do feel

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00:27:49.880 --> 00:27:53.799
like we captured my purpose I feel
like I'm living my purpose in my life

409
00:27:53.839 --> 00:27:56.519
and the work that I do,
and I do really think for the first

410
00:27:56.519 --> 00:28:03.160
time my photos actually capture that.
Yes, And with that, let's grab

411
00:28:03.319 --> 00:28:06.880
a great break here and then we'll
get some more power here. I'm Elise

412
00:28:06.920 --> 00:28:08.440
Cortez, your host. We've been
on the air with Crystal Don Garrell,

413
00:28:08.559 --> 00:28:12.599
a favorite Texas portrait and wedding photographer
obsessed with crafts, good vibes, and

414
00:28:12.640 --> 00:28:18.519
preserving precious memories. Her superpower is
the preserver of precious memories and helping people

415
00:28:18.599 --> 00:28:22.000
create compelling personal brands that align with
their purposeful lives. She joined us today

416
00:28:22.000 --> 00:28:26.039
from Dallas. Right here next to
meet my studio office. We're recording on

417
00:28:26.039 --> 00:28:29.240
Facebook live stream as well. After
the break, we're going to hear more

418
00:28:29.279 --> 00:28:33.000
about how a personal brand is an
intimate and authentic expression of ourselves. Stay

419
00:28:33.079 --> 00:28:51.519
with us, We'll be right back. Elise Cortez is a speaker and engagement

420
00:28:51.519 --> 00:28:56.519
and development catalyst. She designs and
delivers professional development, leadership and engagement workshops

421
00:28:56.599 --> 00:29:02.319
and can bring her expertise to your
organization. She will help ignite meaningful development

422
00:29:02.400 --> 00:29:07.519
within your workforce that will increase employee
engagement performance. And retention. To learn

423
00:29:07.519 --> 00:29:11.400
more or to invite Elise to speak
to your organization, please visit her at

424
00:29:11.519 --> 00:29:15.920
www dot Elise Cortez dot com.
She would welcome the opportunity to help get

425
00:29:15.960 --> 00:29:26.200
your employees working on purpose. This
is working on Purpose with Elise Cortez.

426
00:29:26.680 --> 00:29:33.200
To reach our program today, send
an email to Elise ali Se at Elise

427
00:29:33.319 --> 00:29:40.160
Cortez dot com. Now back to
working on purpose. Thanks for seeing with

428
00:29:40.240 --> 00:29:41.960
us, and welcome back to working
on purpose. If you're just tuning in.

429
00:29:42.039 --> 00:29:45.839
I guest is Crystal don Garrell,
a favorite Texas portrait and wedding photographer,

430
00:29:45.880 --> 00:29:51.240
obsessed with crafts, good vibes,
in preserving precious memories. Chrystal believes

431
00:29:51.240 --> 00:29:55.119
in clarity, non pseudo clarity,
but the big, big time one day

432
00:29:55.119 --> 00:29:57.599
will be my last kind of clarity, which constantly guides her work. I'm

433
00:29:57.640 --> 00:30:02.480
your host, Elise Cortez. I
see that Chris Patch has also joined us

434
00:30:02.480 --> 00:30:06.079
on Facebook livestream high Chris a previous
guest on my show as well. Great

435
00:30:06.119 --> 00:30:08.880
to see your name pop up again. Okay, so for this last segment,

436
00:30:08.880 --> 00:30:12.200
we're going to get really intimate here. And one of the things that

437
00:30:12.240 --> 00:30:15.559
you said, right, I love
intimacy. It's part of my life.

438
00:30:15.599 --> 00:30:19.480
I get to have very intimate,
close conversations with people and work very deeply

439
00:30:19.480 --> 00:30:22.799
with their passionate purpose, inspiration.
So this is exactly where I want to

440
00:30:22.799 --> 00:30:29.039
be. So you say that being
photographed it's a lot like being naked in

441
00:30:29.079 --> 00:30:32.799
front of the camera, and people
feel vulnerable. Say more about that.

442
00:30:33.240 --> 00:30:37.680
Yes, So this is a huge
concern that I hear from probably ninety five

443
00:30:37.799 --> 00:30:42.480
percent of the people that I work
with. Unless you are an actress or

444
00:30:42.480 --> 00:30:48.640
an actor or a model, chances
are you're not going to feel entirely comfortable

445
00:30:48.680 --> 00:30:51.799
in front of the camera. And
it's actually funny because I feel the same

446
00:30:51.839 --> 00:30:56.240
way despite the fact that I am
a professional photographer and I do this for

447
00:30:56.279 --> 00:31:00.400
a living. Depending on who's behind
the camera, I have a tendency to

448
00:31:00.480 --> 00:31:06.000
feel very nervous and feel vulnerable.
All of my self doubt kind of starts

449
00:31:06.039 --> 00:31:11.759
bubbling up to the top. And
so I definitely make it my mission to

450
00:31:11.799 --> 00:31:15.720
help guide people in a way that
makes them feel comfortable that they can trust

451
00:31:15.759 --> 00:31:19.839
me. And I have worked really
hard to perfect my craft and be able

452
00:31:19.880 --> 00:31:23.200
to photograph people in a way that
at the end of the day, when

453
00:31:23.359 --> 00:31:26.400
they see the final outcome. They're
really happy with it, and they can

454
00:31:26.440 --> 00:31:30.960
be proud of these images, especially
if they're for their business that they can

455
00:31:30.000 --> 00:31:33.680
display them and their brochures and their
press kids, whatever it is that people

456
00:31:33.720 --> 00:31:38.319
are doing. But yeah, I
mean, it's just one of those things,

457
00:31:40.000 --> 00:31:45.000
especially when you're being photographed alone.
Nobody's there with you to look you

458
00:31:45.039 --> 00:31:47.920
in the eye and say, hey, it's gonna be okay, except me

459
00:31:48.400 --> 00:31:52.119
the photographer. And in that sense, I do feel like I play not

460
00:31:52.240 --> 00:31:56.359
only a cheerleader, you know,
because I'm cheering you on the whole time.

461
00:31:56.400 --> 00:31:57.880
I'm also kind of a therapist because
I'm saying, hey, I can

462
00:31:57.880 --> 00:32:01.480
see feeling insecure right now, and
guess what, it's totally normal. Everybody

463
00:32:01.519 --> 00:32:05.799
feels that way. In fact,
the first twenty minutes are always the most

464
00:32:05.880 --> 00:32:08.880
awkward, and then people usually start
to laugh. That's when things kind of

465
00:32:08.920 --> 00:32:12.440
get to you know, you get
to break up the tension a little bit.

466
00:32:12.720 --> 00:32:15.279
And so I'm a comedian, I'm
a photographer, I'm a you know,

467
00:32:15.359 --> 00:32:20.440
directing you. I'm your cheerleader and
your friend and all of that.

468
00:32:21.400 --> 00:32:24.079
You were all of those things to
me, and in my experience working with

469
00:32:24.119 --> 00:32:28.480
you, what you said, and
you already knew, you know, human

470
00:32:28.559 --> 00:32:30.680
nature, and you said, we're
just going to start warming up with some

471
00:32:30.720 --> 00:32:31.880
of these shots because you know you're
gonna want to relax a little bit.

472
00:32:31.960 --> 00:32:36.319
And I did, and you're right, and then we kind of settled into

473
00:32:36.319 --> 00:32:38.359
a group and then you know,
as we went along, and you kind

474
00:32:38.359 --> 00:32:42.839
of helped me do my various poses
that would showcase what it is I do.

475
00:32:43.359 --> 00:32:45.119
You know, you would give me
feedback and'd say, oh, at

476
00:32:45.160 --> 00:32:46.920
least you look beautiful, and you
know what, I started believing it.

477
00:32:47.200 --> 00:32:50.799
I'm like, okay, I look
beautiful. All right, I'm just gonna

478
00:32:50.799 --> 00:32:53.319
go with it. And there was
something about that dance between us, just

479
00:32:53.400 --> 00:32:58.079
like the dance of everyday life when
we walk through the world and we do

480
00:32:58.119 --> 00:33:00.480
our work and we do our life, if you will, we're dancing with

481
00:33:00.559 --> 00:33:05.839
life and I was dancing with you
and you caught it on sale. Yeah.

482
00:33:06.079 --> 00:33:10.480
Yeah, And that is one of
the most honored types of compliments that

483
00:33:10.519 --> 00:33:15.680
I can get because my goal is
to always capture some truth. That is

484
00:33:15.720 --> 00:33:20.599
what I think makes a really beautiful
photograph. Photography done well is truth sharing.

485
00:33:21.160 --> 00:33:23.880
And another thing is we often mirror
each other, right, not just

486
00:33:23.920 --> 00:33:28.319
me, and you, because we
do that a lot, but just people

487
00:33:28.319 --> 00:33:31.200
in general, we often are mirroring
each other. And so if you're working

488
00:33:31.200 --> 00:33:37.119
with a photographer who was like unhappy
or you know, doesn't really know what

489
00:33:37.160 --> 00:33:39.000
they're doing, doesn't feel confident,
because I was that way for a long

490
00:33:39.039 --> 00:33:45.160
time. I had to work really
really hard to be good at what I

491
00:33:45.240 --> 00:33:50.559
do. And so it's just that
much easier when you when I have the

492
00:33:50.640 --> 00:33:53.599
energy that I want you to have, and we're just mirroring each other and

493
00:33:53.640 --> 00:33:58.119
we're just really feeding it. And
that's but like I tell people, at

494
00:33:58.160 --> 00:34:00.920
the end of the session, that's
where you get the most beautiful images because

495
00:34:00.960 --> 00:34:04.160
you're so relaxed, almost over it. You're like, I'm just ready to

496
00:34:04.160 --> 00:34:07.480
go, oh sorry, I'm a
model, you know, to be a

497
00:34:07.519 --> 00:34:13.440
model. So it comes across yes. Yes, So let me acknowledge that.

498
00:34:13.519 --> 00:34:15.719
Our next the person that's just come
on air with us here Keith Archibald

499
00:34:15.800 --> 00:34:19.840
and Judy Oscomb. They both just
showed up. Thank you both so much

500
00:34:19.880 --> 00:34:22.800
for joining us so perfect time.
And Keith, not that this question is

501
00:34:22.840 --> 00:34:27.440
for you, but since you are
of the male variety, the next question

502
00:34:27.440 --> 00:34:30.360
I wanted to ask you, Crystal, is you said something very interesting to

503
00:34:30.360 --> 00:34:31.960
me on the phone when we were
talking about this session, and you said

504
00:34:32.000 --> 00:34:37.159
that men are often not comfortable being
photographed at all. Would you say more

505
00:34:37.199 --> 00:34:40.360
about that. Yeah, for one, I don't know why. I'm not

506
00:34:40.440 --> 00:34:46.320
presuming to know why, but it's
an observation that I've made and it's actually

507
00:34:46.400 --> 00:34:51.719
something that I would like to know
how people feel about it. And I

508
00:34:51.760 --> 00:34:55.000
also want to say I wish that
I had more photographs with my father,

509
00:34:55.480 --> 00:34:59.519
and I know a lot of people
can relate to that, especially from my

510
00:34:59.559 --> 00:35:01.480
childhood. The older I get,
the more I look through those photos and

511
00:35:01.519 --> 00:35:06.559
the more meaning they have because the
farther I am removed from that experience.

512
00:35:07.159 --> 00:35:10.960
And you know what, I just
wish that he showed up more in those

513
00:35:12.000 --> 00:35:15.440
photos. Not that he wasn't a
great dad, he was amazing, but

514
00:35:15.559 --> 00:35:19.559
for me selfishly, I want to
have that. And I do think that

515
00:35:19.639 --> 00:35:25.000
men a lot of the times don't
feel as comfortable expressing that they want to

516
00:35:25.039 --> 00:35:29.880
feel handsome. Right because we as
women were like, oh man, we

517
00:35:29.920 --> 00:35:32.000
deserve to feel beautiful. Every woman
deserves to feel beautiful. But guess what,

518
00:35:32.400 --> 00:35:37.039
men deserve to feel handsome too,
And we don't really talk about that

519
00:35:37.159 --> 00:35:43.519
a lot, and so I would
encourage, you know, if anybody's feeling

520
00:35:44.639 --> 00:35:49.159
a little bit afraid or self conscious
about themselves, to go through the experience

521
00:35:49.159 --> 00:35:52.440
with somebody that you like and trust
and to see what comes out the other

522
00:35:52.480 --> 00:35:54.719
side, because I think that more
often than not, if you're working with

523
00:35:54.760 --> 00:35:59.400
a great photographer, you're going to
be pleasantly surprised and you're going to get

524
00:35:59.400 --> 00:36:02.480
the opportunity need to see yourself the
way that somebody else sees you. At

525
00:36:02.559 --> 00:36:07.840
somebody who sees a lot of good
and beauty and handsome and strong and you

526
00:36:07.840 --> 00:36:13.920
know, fire and side of you, and that's a great transformative experience to

527
00:36:14.000 --> 00:36:16.719
see what comes out the other side. How beautiful is that, Crystal?

528
00:36:16.840 --> 00:36:20.639
So you can see listeners and viewers
where I wanted to have run the show

529
00:36:20.679 --> 00:36:24.079
because she really her work is blending
over into what I do around the transformation

530
00:36:24.559 --> 00:36:28.840
help people to discover and live and
express and work through their purpose. And

531
00:36:28.920 --> 00:36:31.199
I love that right, that transformational
piece step I like to call it stepping

532
00:36:31.199 --> 00:36:36.000
into your shine. So I want
everyone to step into your shine, right

533
00:36:36.039 --> 00:36:38.400
And what she's doing is you're helping
us do that, and that's so beautiful,

534
00:36:38.440 --> 00:36:42.559
Crystal. Thank you so much.
It's a great honor for me to

535
00:36:42.639 --> 00:36:45.239
do, truly, and how wonderful
to be able to do work that is

536
00:36:45.320 --> 00:36:50.880
noble. Yes, So along those
lines, and this is kind of kind

537
00:36:50.880 --> 00:36:52.719
of blend in onto the other side
of the photograph that I really wanted to

538
00:36:52.760 --> 00:36:58.719
ask you this question, But how
does a authentically living our brand make us

539
00:36:58.840 --> 00:37:04.159
leaders others wish to follow and come
through? For? I think that we

540
00:37:04.360 --> 00:37:08.480
are in the age where people can
see through the VS. If you will,

541
00:37:09.239 --> 00:37:15.440
you can see through the fakeness,
and you can see through you know,

542
00:37:15.480 --> 00:37:21.800
if somebody is just going and pretty
much just showboating, it gets a

543
00:37:21.840 --> 00:37:24.760
little bit old. And so I
think that whenever you are really able to

544
00:37:24.760 --> 00:37:30.440
share what truly touches you, and
that's I think what you mean by being

545
00:37:30.480 --> 00:37:35.320
authentic is what really moves you and
what has impacted you in a real way,

546
00:37:35.840 --> 00:37:39.360
and not showing up to say,
hey, look, how how much

547
00:37:39.400 --> 00:37:45.559
I learned from this experience selfishly,
but to share it with someone else and

548
00:37:45.719 --> 00:37:50.079
really truly want to. I always
like to talk to people on social media

549
00:37:50.159 --> 00:37:52.679
like I'm talking to one person and
like it's my best friend, And that

550
00:37:52.719 --> 00:37:57.679
sounds silly, but I always just
imagine that I'm talking to my best friend

551
00:37:57.800 --> 00:38:00.519
and what would she and I discuss? And that's how I can live authentically

552
00:38:00.559 --> 00:38:05.079
through my brand. And when it
comes to your photographs, you know,

553
00:38:05.159 --> 00:38:08.760
what types of feelings are you looking
to elicit? What types of ideal clients

554
00:38:08.840 --> 00:38:14.239
are you looking for? The clients
that truly make you feel like you're offering

555
00:38:14.320 --> 00:38:17.639
something of value, you know that
you that make you realize like, this

556
00:38:17.679 --> 00:38:21.760
is the work that I was always
meant to do, this is the person

557
00:38:21.800 --> 00:38:24.679
I was meant to help. And
if you think about those clients and how

558
00:38:24.719 --> 00:38:28.239
do you come through for them,
that's how you want to come through.

559
00:38:28.320 --> 00:38:31.599
And your personal branding photography you know
as well, and the way that you

560
00:38:31.639 --> 00:38:36.480
appear as much as you possibly can, and having a great photographer who can

561
00:38:36.519 --> 00:38:38.559
talk to you about all that stuff
really helps a lot, because it's hard

562
00:38:38.559 --> 00:38:43.119
to do it on your own.
I feel like so you did ask me

563
00:38:43.199 --> 00:38:45.719
that I remember distinctly in the photo
session when you were asking me for some

564
00:38:45.800 --> 00:38:49.000
of the poses, you said,
I want you to look at me and

565
00:38:49.079 --> 00:38:53.599
interact with me like you're you've had
the intended impact on the client you're serving,

566
00:38:54.360 --> 00:38:59.840
And it did. It totally took
me into a whole different space and

567
00:39:00.400 --> 00:39:02.679
so capturing that if you know,
think about that, being able to capture

568
00:39:02.760 --> 00:39:07.920
an essence of a person living their
purpose and being of service. I mean,

569
00:39:07.960 --> 00:39:10.960
that's incredible. Thank you so much. That means so It's the best

570
00:39:10.960 --> 00:39:15.639
compliment I could everget. It was
an extraordinary experience, which is a big

571
00:39:15.679 --> 00:39:19.599
reason I wanted to have you on
the show. And you know, afterwards

572
00:39:19.639 --> 00:39:22.679
we did our debrief and we sat
down and had a glass of wine together

573
00:39:22.719 --> 00:39:24.840
and talked about the whole thing,
and I was like, oh my gosh,

574
00:39:24.840 --> 00:39:28.480
this is the kind of thing that
I need to share with my listeners

575
00:39:28.840 --> 00:39:30.920
because of the personal Brandy piece of
it, and because of the way that

576
00:39:30.920 --> 00:39:35.519
you did your work and how it
really did meld over into the work that

577
00:39:35.599 --> 00:39:40.159
I do around passion, purpose,
inspiration, trans transformation and catalyzing people to

578
00:39:40.199 --> 00:39:45.719
another level. Yes, and I
think that vitality is something you know.

579
00:39:45.760 --> 00:39:50.480
When I looked at your website,
I wanted to see more of that in

580
00:39:50.559 --> 00:39:52.719
you. When I looked at your
face and I looked in your eyes,

581
00:39:52.760 --> 00:39:55.039
I was like, I want to
see the elise that I see when I'm

582
00:39:55.079 --> 00:40:00.480
sitting here with you and we're having
a wonderful time together, and you're changing

583
00:40:00.480 --> 00:40:04.079
my life. You did change my
life with our piece that we did on

584
00:40:04.079 --> 00:40:07.559
the Strengths assessment, and so I
was able to see how confidently you go

585
00:40:07.679 --> 00:40:15.000
into that and how you act as
a catalyst for people. And so in

586
00:40:15.039 --> 00:40:20.119
that sense, I was truly able
to see what it feels like to work

587
00:40:20.199 --> 00:40:22.199
with you, and that is something
that I don't actually get to experience with

588
00:40:22.239 --> 00:40:27.039
all of my clients, but I
do think it uniquely helped me to be

589
00:40:27.119 --> 00:40:30.639
able to see what I to create
with you, what I wanted to see

590
00:40:31.079 --> 00:40:35.679
more of you know well, and
to that and what I would say and

591
00:40:35.719 --> 00:40:40.199
acknowledge, Holly, is I liked
my website the way that was right now

592
00:40:40.199 --> 00:40:43.760
in this very very moment as we
speak, it's it's in the process of

593
00:40:43.760 --> 00:40:46.400
getting those photos updated. And those
photos are nice, but I really now

594
00:40:46.400 --> 00:40:50.840
that I see the ones that we
created, there is an enormous chasm and

595
00:40:50.920 --> 00:40:54.800
disconnect between those previous photos and the
ones we just created. And I mean

596
00:40:54.880 --> 00:40:59.239
I just I had no idea.
I had no idea the difference that they

597
00:40:59.280 --> 00:41:01.360
could make. So yeah, and
there's a place for all photos. I

598
00:41:01.400 --> 00:41:06.039
really truly believe that some of the
best pictures that I the ones that I

599
00:41:06.119 --> 00:41:08.199
love are the ones where I have
like the weirdest face, you know,

600
00:41:08.280 --> 00:41:14.000
but it looks like I'm genuinely having
a good time. And uh, you

601
00:41:14.039 --> 00:41:21.039
know photos from my childhood where I
they're grainy and you know, you wouldn't

602
00:41:21.119 --> 00:41:23.800
really think like this is a good
quality photograph. But again, I think

603
00:41:23.840 --> 00:41:30.199
that a really well done, really
well done portrait is something that shows truth.

604
00:41:30.760 --> 00:41:36.639
And that's what I always seek out
in people, shows truth. And

605
00:41:36.679 --> 00:41:38.559
I love that you claim it as
a superpower too, which is amazing.

606
00:41:40.599 --> 00:41:44.280
So all right, so for this, we're getting close to the you know,

607
00:41:44.360 --> 00:41:46.119
the show here already. And you
said to me this afternoon when we

608
00:41:46.119 --> 00:41:50.239
were getting ready to prepare for this, is that you said you wanted to

609
00:41:50.239 --> 00:41:57.239
ask me a question. Yeah,
so I wanted to ask you how do

610
00:41:57.320 --> 00:42:01.800
people who have found their purpose go
about monetizing that? How did they create

611
00:42:01.840 --> 00:42:06.360
a brand out of that? And
how do they move forward in their lives

612
00:42:06.400 --> 00:42:08.440
with the You know, ultimately your
hopes and dreams are that you would have

613
00:42:08.639 --> 00:42:15.039
freedom, financial freedom, purpose and
feel like you're creating some value and impact.

614
00:42:15.119 --> 00:42:20.400
Right, So how what advice do
you have for people? So let

615
00:42:20.480 --> 00:42:23.559
me tell you a short story really
quick, because this is just amazing how

616
00:42:23.559 --> 00:42:28.000
this all how life happens, especially
when you step into your purpose and let

617
00:42:28.039 --> 00:42:31.719
it, let it guide you.
So last year when I was when I

618
00:42:31.719 --> 00:42:36.719
created my Vilely Inspired program, this
is my customized leadership program. I did

619
00:42:36.760 --> 00:42:39.519
that, and then I drafted the
first draft of my Unleashed Living with Passion

620
00:42:39.519 --> 00:42:43.320
working on a Purpose book. The
other thing that I really wanted to do

621
00:42:43.519 --> 00:42:45.599
as part of my expression of the
overall life that I wanted to live was

622
00:42:45.639 --> 00:42:51.079
I wanted to create a nonprofit that
would serve people to do just that and

623
00:42:51.119 --> 00:42:53.119
the reason it was born. So
I did it. I started it last

624
00:42:53.199 --> 00:42:58.519
year. It's called Purpose on Fire. And it came about because as I

625
00:42:58.559 --> 00:43:02.079
was out speaking to audiences about the
importance of living with passion, working on

626
00:43:02.119 --> 00:43:07.719
a purpose, cultivating meaning and inspiration, and discovering and standing from your purpose,

627
00:43:07.360 --> 00:43:12.159
invariably at the end of those presentations, somebody would either come up to

628
00:43:12.159 --> 00:43:16.000
me afterwards and tell me something amazing
about their lives or their story, or

629
00:43:16.119 --> 00:43:19.920
I would come home that afternoon or
evening and there would be an email in

630
00:43:19.960 --> 00:43:23.679
my inbox somebody sharing an amazing story. One such story was from a young

631
00:43:23.719 --> 00:43:28.599
woman named Brandy Nice, who I
encountered last November in Corpus Christy, and

632
00:43:28.639 --> 00:43:31.639
she told me this amazing story of
something horrific she had gone through in her

633
00:43:31.679 --> 00:43:36.440
life nineteen years ago when she was
only eighteen years old, and it was

634
00:43:36.880 --> 00:43:39.280
a violent assault. And she said, all these years, I had been

635
00:43:40.960 --> 00:43:44.960
feeling shameful about that and not saying
anything about it. And now I really

636
00:43:44.960 --> 00:43:49.280
recognize when you say that we can
embrace our adversity because it helps us to

637
00:43:49.280 --> 00:43:52.199
become who were meant to become,
that I should be telling my story because

638
00:43:52.239 --> 00:43:57.440
in the telling of my story,
not only do I heal myself continually,

639
00:43:57.719 --> 00:44:01.079
but I can help heal and empower
others who through something similar or something atrocious

640
00:44:01.159 --> 00:44:07.400
like I have in a way that
takes them and relieves them from their prison

641
00:44:07.559 --> 00:44:10.639
sentence that they've created for themselves.
And so she and I are working together

642
00:44:10.760 --> 00:44:15.679
through the nonprofit to really help her
develop her her advocacy skills, her speaking

643
00:44:15.719 --> 00:44:21.119
skills, how she shares her story, and she's en route to becoming a

644
00:44:21.159 --> 00:44:25.519
spokesperson to really empower people across the
world who have gone through something that otherwise

645
00:44:25.559 --> 00:44:30.440
has knocked them to their knees,
and that's monetizable. Being a speaker is

646
00:44:30.440 --> 00:44:34.800
monetizable. Being unauthor is monetizable.
So it was consulting, so it was

647
00:44:34.840 --> 00:44:37.760
doing programs and so those are always
that she can contribute to that space.

648
00:44:39.360 --> 00:44:44.079
I'm working with another gentleman named Richard
Medina here in Dallas, and he has

649
00:44:44.159 --> 00:44:46.039
created a keepsakes offering. He already
had the idea when it came through,

650
00:44:46.039 --> 00:44:50.480
He just needed help launching it into
the universe in a meaningful way. So

651
00:44:50.519 --> 00:44:53.079
he and I are working together on
that to get traction for him. And

652
00:44:53.119 --> 00:45:00.760
so that's incredibly exciting. Sakes.
It's called two K, So it's a

653
00:45:00.840 --> 00:45:06.079
it's a he does class keepsakes for
really the middle school students because the high

654
00:45:06.119 --> 00:45:07.760
school students are already I love that. Yeah, And so he wants to

655
00:45:07.800 --> 00:45:12.920
come right through commemory, through educational
experience, and he wants to be able

656
00:45:12.960 --> 00:45:15.199
to have a mechanism to be able
to give money back to the school that

657
00:45:15.280 --> 00:45:19.639
they that they're part of. So
it's not a profit mechanism for him.

658
00:45:19.679 --> 00:45:23.039
In fact, the cool thing about
Richard Medina is that he came to me.

659
00:45:23.079 --> 00:45:25.920
He found me, he said,
at least I'm I'm retired from the

660
00:45:25.960 --> 00:45:29.840
post office. I've had a long
career, but I've got this thing that

661
00:45:29.880 --> 00:45:32.320
I need to do and it won't
let me rest. That's purpose, by

662
00:45:32.320 --> 00:45:35.880
the way, ladies and gentlemen,
when it won't let you rest, he

663
00:45:35.960 --> 00:45:38.000
said. I like playing golf,
but I don't want to just play golf.

664
00:45:38.079 --> 00:45:39.760
I want to do this. I
need to do this. I'm like,

665
00:45:39.800 --> 00:45:44.599
I got it. I'll help you
so finding people who can help activate

666
00:45:44.639 --> 00:45:50.000
that in prepare and aligning resources and
getting educated about ways to be able to

667
00:45:50.039 --> 00:45:52.880
do it. I'm creating an online
community, so I'm learning how to do

668
00:45:52.920 --> 00:45:55.639
that. I mean, but definitely
don't just say I can't make money at

669
00:45:55.679 --> 00:45:58.920
it, so I'm not going to
do it. Don't do that. Talk

670
00:45:58.960 --> 00:46:01.159
to me first. I'll talk you
off the cliff, I promise. Would

671
00:46:01.199 --> 00:46:07.159
you say that so often our purpose
doesn't have to do with just ourselves,

672
00:46:07.599 --> 00:46:10.559
and therefore would it wouldn't really make
sense? Like That's why I think our

673
00:46:10.639 --> 00:46:15.599
experience being able to have you see
me the way that I saw myself being

674
00:46:15.599 --> 00:46:19.639
able to share things with you that
I have kept inside for so long and

675
00:46:19.719 --> 00:46:22.920
wrestled with you know, and and
ultimately was victorious with and I didn't have

676
00:46:22.920 --> 00:46:28.119
anybody to share that with. Would
you say that you really encourage people to

677
00:46:28.119 --> 00:46:34.719
find someone that you can share what
your purpose is with, because I do

678
00:46:34.760 --> 00:46:37.719
feel like so often those are the
things that keep you up at night don't

679
00:46:37.719 --> 00:46:40.760
really have to do with your own, you know, well being as much

680
00:46:40.760 --> 00:46:45.039
as your impact. Absolutely so,
we're so close to out of times.

681
00:46:45.119 --> 00:46:50.039
Let me answer that really fast.
So absolutely so. According to Aaron Hurst,

682
00:46:50.079 --> 00:46:53.039
who I completely agree with, he
wrote the Purpose the Purpose Economy book.

683
00:46:53.079 --> 00:46:55.840
You need to pick that up.
He says three things have to go

684
00:46:55.880 --> 00:47:00.559
into to qualifying for a purpose.
One is whatever you're doing in service.

685
00:47:00.559 --> 00:47:04.719
If your purpose has to be serving
a group of people much larger than yourself,

686
00:47:04.760 --> 00:47:07.440
I don't care if that's six people, but it's not about you.

687
00:47:07.679 --> 00:47:12.119
It's about serving other people. Secondly, in the process of serving that purpose,

688
00:47:12.199 --> 00:47:16.159
you are growing and I'm absolutely growing
every single day. And then thirdly,

689
00:47:16.320 --> 00:47:20.320
in the process of being in service
of that purpose, you are creating

690
00:47:20.320 --> 00:47:22.719
a community. Scott Wilson, by
the way, is totally doing that.

691
00:47:22.800 --> 00:47:27.519
He's somebody who's off venturing his purpose
and he's totally somebody that people should talk

692
00:47:27.559 --> 00:47:30.840
with about being able to create a
life he's a very professional consultant. He's

693
00:47:30.880 --> 00:47:35.760
got wind behind his wings, and
so there are ways to make this work.

694
00:47:36.960 --> 00:47:38.920
So with that, I want to
make sure you get a quick second

695
00:47:38.920 --> 00:47:43.280
to say something to our listeners.
Fifteen seconds. How do you want to

696
00:47:43.320 --> 00:47:47.079
finish? Don't stop taking pictures.
Keep making happy memories because today is the

697
00:47:47.199 --> 00:47:52.159
youngest you will ever be. That's
it. Oh did you hear that today

698
00:47:52.239 --> 00:47:53.840
is the youngest you will ever be? So snap a photo. Yeah,

699
00:47:53.880 --> 00:47:58.119
that's so great. Make happy memories. So, Crystal, thank you so

700
00:47:58.280 --> 00:48:01.199
very much for joining us. Absolutely
a light every single time I encounter you

701
00:48:01.400 --> 00:48:05.360
and think about you. By the
way, stop it, thank you,

702
00:48:05.719 --> 00:48:08.599
Listen to thank you. If you
want to learn more about this magnificent human

703
00:48:08.639 --> 00:48:13.039
being and the work she does with
weddings, portraits or personal branding, visit

704
00:48:13.039 --> 00:48:15.880
her website. It's Crystal Dashdown dot
com. Let me spell that for you.

705
00:48:16.280 --> 00:48:24.079
It's k k R y st a
L dash down dawn dot com.

706
00:48:24.199 --> 00:48:27.800
Last week, if you missed the
live show, you can always catch be

707
00:48:27.840 --> 00:48:31.320
a recorded podcast. We had a
very lively and wonderfully informative conversation with doctor

708
00:48:31.400 --> 00:48:37.199
Joann Lefevre about surprising lessons we can
learn about from our animals and pets,

709
00:48:37.199 --> 00:48:39.320
about becoming the best version of ourselves. I was stunned and amazed at what

710
00:48:39.360 --> 00:48:43.400
I learned from her. Next week, we'll be on the air with Hope

711
00:48:43.480 --> 00:48:46.079
Mueller, who managed to navigate a
life growing up in a commune to the

712
00:48:46.159 --> 00:48:50.719
corner office in Corporate America. We'll
be talking about just how she managed to

713
00:48:50.719 --> 00:48:53.159
pull off that feet and also her
upcoming book about the subject. See you

714
00:48:53.199 --> 00:48:55.519
then, remember their work is at
least one third of our life. So

715
00:48:55.719 --> 00:49:04.239
let's work on purpose. We hope
you've enjoyed this week's program. Be sure

716
00:49:04.280 --> 00:49:08.119
to tune in to Working on Purpose, featuring your host Alice Cortez, each

717
00:49:08.159 --> 00:49:14.400
week on the Voice America Empowerment Channel. This week, find your life's purpose

718
00:49:14.880 --> 00:49:15.440
at work.