Crafting Your Purpose with John Coleman

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential business can be such

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a force for good in the world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want Working

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on purpose. Now. Here is
your host, doctor Elise Cortez. Welcome

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back to the Working on Purpose Program. Thanks for tuning again this week.

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I'm your host, doctor Elise Cortez. Don't you live from Dallas, which

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is home based for me? If
you don't know me yet, I'm a

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management consultant specializing in meaning and purpose, organizational logotherapist, inspirational speaker, social

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scientist, and author. My team
and I help companies discover and articulate their

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purpose to thread it through culture.
In operations. We work with forward thinking

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or forward reaching organizations to develop inspirational
leaders who create cultures where people actually want

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to come to work and do their
best. And we provide programs like to

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Grab your guster that enable individual team
members to discover and unlease their passion and

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purpose at work to catalyze fulfillment,
engagement, and productivity. You can learn

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more about us and how we can
work together at alis Cortez dot com.

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With us today is John Coleman.
He is an investor, writer and public

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speaker. Is also the managing partner
at Sovereign Capital, Sovereign's Capital of Values

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aligned investment firm, and he's also
the author of the new book, The

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HBr Guide to Crafting Your Purpose.
We'll be talking about this new book,

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especially as it relates to corporate purpose
you judge today from Atlanta. John,

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Welcome to working on Purpose, Alise. Thank you so much for having me

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on today. So very welcome.
You know what's so delightful about my job,

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John, is that I am my
very own business. When I see

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it, an email come in from
a PR person who introduces me to someone

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like view, why I wouldn't otherwise
have reason to meet So I'm thrilled to

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meet you. Well, I'm thrilled
to meet you as well, and a

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big fan of what you're doing here. Awesome. Well, we have much

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to talk about. I want to
just start by something. Let me just

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start selfishly, can I? Yes? Please? So, as you know,

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I read your book a cover to
cover whenever I have an author,

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and that's part of my own education
and tutelage. So thank you for teaching

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me. But you start your book, and it's a beautifully written book.

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It's very easy to follow, it's
very well organized, it's so accessible,

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So kudos for that. But let's
just say, right out of the gate,

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you talk about this idea that most
inspiring people that we encounter aren't inspiring

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by accident, and then you go
on and share this really great story about

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a bus driver named Curtis who is
in the Lake the Lake the Lake Highlands,

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Dallas area that's literally just a stone
throw away from where I live.

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Literally I could probably crawl there if
I need to. You talk about this

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really awesome bus driver. So let's
just start right out of the gate.

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Tell us about Curtis and why you
position him first. Right out of the

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gate about people being not inspiring by
accident, Yeah, absolutely. You know

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I encountered Curtis Jenkins story almost by
accident. I think someone forwarded it to

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me at some point. It was
covered by a local news station there and

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I just thought it was one of
the most inspiring things that I'd seen and

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really emblematic of the types of topics
that I was considering at the time.

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You Know, I think we're plagued
by this idea that purpose is something that

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happens to us, right, that
it's a pot of gold at the end

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of the rainbow that we mind,
rather than something that we can really craft

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into our lots and build into everything
that we do. And I think almost

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any job in any life can be
extraordinarily meaningful, and I thought this segment

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was really emblematic of that. You
know, Curtis drives a busts that's really

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meaningful work, right, He takes
kids, he keeps them safe, he

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takes them to school, he's their
caretaker during that time. Obviously, that's

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people's most precious relationship is with their
kids, and so he's got a really

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important job. But the average person
in the street would not think a bus

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driver as a particularly meaningful profession.
If you watch the clip, though,

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Curtis has managed to take something that
so many people feel is without purpose or

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meaning and crafted into one of the
most beautiful things that you'd see. You

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know, if you see Curtis talking
about how he is a caretaker for the

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kids. He views his job not
just as running from point A to point

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B, but creating, as the
segment calls it, a yellow bus utopia.

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You know, he's the first adult
these kids see when they get on

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the bus in the morning on their
way to school. He's the last one

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they see when they get off the
bus headed home. And he views himself

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as this intermediary between school and home
and one of the most important adults in

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their lives. And he's crafted the
experience on the bus from someone where the

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kids just I don't know if you
wrote a school bus growing up, I

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did. I know We've got in
a lot of trouble on the school bus,

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but I don't ever remember it being
quite as fulfilling as Curtis's rides.

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But you know, he gives all
the kids jobs. They have their own

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titles, president, secretary, all
these other things. He learns about their

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lives, these kids drawing pictures as
they bring him gifts. He tries to

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commemorate meaningful moments in their life.
And he's converted this thing that could be

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boring, or that could be filled
with trouble, that could be stressful for

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kids into this wonderful, almost utopian
experience where these kids get a break from

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the rest of their lives and really
get to participate in a community. And

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I thought that that was such a
great illustration of someone, through their own

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creativity and imagination, taking power of
their own life and converting something that others

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don't find meaningful into something so inspiring
that now I think millions of people have

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watched this clip online and so I
was personally inspired by his story and just

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wanted to be part of sharing it
with others. What a great way to

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start on and I love that right, it is so accessible and really,

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you know, we individually have complete
and under control overout crafting, which is

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why I wanted to start the show
on that very inspiring note if you will.

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Okay, so that started, then
Curtis is very inspiring here, and

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it's not by accident. Then you
go on and find that you're writing is

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just really quite beautiful. But you
say, put, simply, purpose is

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what gives your work in life meaning
and importance, a sense of impact,

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depth and direction. But why does
it matter? Because its absence can be

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devastating, and its presence is essential
to flourishing were the pints of admission right

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there? Thank you? You know, I do think that people. I

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think people implicitly understand this alease.
I think all of us know that there

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has to be meaning in our lives, but we lose sight of it.

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You know, sometimes the most important
things are the easiest to keep your attention

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on it or the hardest to keep
your attention on and focus on. And

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one of the things I point out
in the book is if we reconceive of

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work life balance to lead to a
flourishing life, right, because most of

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us don't ever ask the question,
what is it that we're balancing for?

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If the point of all of this
is a flourishing life, one that's meaningful,

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one that's deep, one that's rich, one that is a great example

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of human experience, I think that's
really balancing joy and purpose and all that

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we do. And I talk about
that a little bit more deeply in the

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book. I think we all know
what it means to pursue happiness or joy.

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Right. We like pleasant experiences.
We'd love to go on great vacations,

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we love to spend time with friends, eat great food, but in

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its on its own, without any
sense of meaning or purpose. All of

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that really can lead to superficiality.
Right, there are a lot of people

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who have tons of leisure, who
have tons of happiness or joy, whose

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lives aren't as full as they want. My example, I love to use

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of this if you've read The Great
Gatsby, which is a wonderful and literature

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f Scott Fitzgerald focuses on these incredibly
wealthy people in New York whose lives are

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full of pleasurable pursuits, and ultimately
they're deeply unhappy. And I think that's

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because they neglect to combine that kind
of happiness or pursuit of joyful experiences or

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pleasant experiences with something meaningful. You
know, certainly meaningful experiences without any sense

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of joy can be difficult. I'm
a dad, I've got four kids.

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I joke with people that sometimes being
a dad of a young kid is a

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very purposeful but not a very pleasant
experience, right when you're changing diapers at

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two or three am. And if
it was all that, it would be

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really hard. But kids are also
fun. I get to play on the

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trampoline with them, I get to
watch them play music or watch their basketball

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games, and it's that intersection of
purpose and joy and all that we do

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that I think creates a truly meaningful
and flourishing life, and I think can

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be the answer to a lot of
the social ills that we're experiencing now.

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Beautifully said, in fact, you
do a nice job up talking about that

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very example in the book, which
just really brings it home. So one

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of the things that I find really
compelling, I've been I've been studying meaning

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and purpose a meaning for over twenty
years, purpose for a good oh gosh,

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I don't know, eight or so
years, probably ten years. And

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the thing that I found really interesting
about what you also write about here is

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there's a and what we say,
what we know in my world of local

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therapy is there's just thing called existential
vacuum, which really speaks to that meaninglessness

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that you're speaking about here. So
you do something really beautiful in your book

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too, that I think is really
really important to bring home further what you

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were just talking about. But you
talk about this idea, this lack of

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happiness in the US and beyond,
and you say there's something happening as a

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social and emotional at a social and
emotional level that is hollowing out how we

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experience that that hallowing up. That
is the existential vacuum, you say,

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even in places like the United States, and a lot of this looks like

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a crisis not of simple material circumstances, but of meaning, belonging, trust,

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and significance. We can have everything
and still want something else. And

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it's that else that I think is
what people are scratching for, and that

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else in my world, I believe
is meaning and purpose. Gosh, I

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love that phrase, existential vacuum.
I'm actually unfamiliar with it, so I've

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learned something today too, and I
think that's such a really great description of

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it. You know. One of
the things that really turned me onto this

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topic was, if you study recent
history in particular, we are living in

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one of the most prosperous, peaceful
times in history, right the COVID pandemic

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notwithstanding, certainly that's thrown a wrinkle
into things for people. But if you

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rewind to twenty nineteen when I started
the book, I finished in a very

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different world. It certainly was one
of the most peaceful, prosperous times.

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And there were exceptions to that countries
or individuals or groups of people who weren't

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experiencing that prosperity. But along with
those increases that you can see in every

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way imaginable, we haven't seen an
increase in happiness, right, We really

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haven't. And in fact, some
of the richest, most prosperous, most

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peaceful, most developed countries in the
world are some of the least happy,

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right or we're happiness is installed or
declined, and so it gives you a

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sense that there must be something deeper
than just a person's material or external circumstances

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that's creating that lack of fulfillment,
right, or that lack of happiness and

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flourishing. You see that in the
workplace. Certain engagement scores around the world,

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as you all know, at least, are incredibly low. I think

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one of the most recent global engagement
scores I saw was at fifteen percent of

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employees feel engaged. Globally, I
think the US that rises to around thirty

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percent. It's still a remarkably low
number. And when you look at scores

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for where people get a great sense
of purpose and meaning, you know,

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work tends to be at the very
bottom of those lists. And a lot

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of surveys I saw one recently where
it fell below reading and music and Pats.

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I mean, it was you know, we spend more than a third

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of our lives at work for many
of us, and yet it's one of

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these places that's incredibly empty of meaning
for us. And so that really was

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one of the things that encouraged me
to dig into this topic of why people

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were feeling so empty and why they
didn't get a sense of meaning either at

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work or in the rest of their
lives, and how we could begin to

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fix that on an individual level.
So you're making me think of two things

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really quick, John, So,
I had the opportunity to live in Brazil

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in my mid twenty is back in
the nineties, and it was an incredible

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experience. These are people, a
lot of these people really they're struggling to

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put you for one meal to the
next. But those people have the ability

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to be able to savor and enjoy
the moment like I never had ever been

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able to see your experience, they
taught me so much about relationships that resilience

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did. It really was an incredible
life lesson. And then the other side

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of that, still in the b
department. You probably know this, but

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the country of Bhutan is one of
the very few in the whole world that

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measures happiness, not GDP, but
happiness. I think there's something we can

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learn from that. Yeah, those
are such wonderful examples, and you see

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that around the world, right,
particularly in cultures that explicitly value that sense

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of happiness and fulfillment, particularly those
that value relationships in community which we can

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come to, which are such an
essential part of purpose. And I think

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that's one of the things that's a
struggle now in the developed world, or

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at least parts of the developed world, in the United States certainly, and

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most certainly in this time of COVID, when so many of us have been

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isolated, we're interacting virtually rather than
in real life. I think that isolation

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from community, that detachment from a
sense of engagement and purpose, has only

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risen in that environment and made this
even more pressing a topic. And you're

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right. I think we can look
around the world to a lot of places

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that aren't necessarily as prosperous as the
United States, but have really gotten have

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begun to think about this more deeply, and have populations that are experiencing this

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more more deeply. It just occurred
to me, John, if you don't

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mind me kind of delving into this. You just mentioned something really really interesting

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and near and dear to my heart. As a management consultant, obviously,

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I'm very very interested in helping my
clients to be able to attract their best

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their best talent and keep them keep
them engaged in performing. And we have

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this thing going on right now,
as you know, it's called the Great

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Resignation. And if you look at
what's under that, you know a lot

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of people are quitting their jobs before
they even have anything else lined up.

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And I've been very curious to understand
under the hood of of some of that

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movement, and I have seen in
part a part of what's driving those numbers

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is that at least some of those
people are out to try to figure out

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how to work on their own.
Now they're now saying, I'm tired of

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the job thing and not finding a
satisfaction that I want. I'm just now

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is the time I'm going to go. I'm going to go try to make

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it on my own. Do you
have any perspective on some of the inputs

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that are driving some of people's desire
to want to move and the Great Resignation?

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I think this is such a fascinating
question. I think we're all trying

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to figure this out right now.
I love your perspective on this as well

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as I've reflected on it. I
think it could be a few things.

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You know. One, at the
most basic level, I think a pandemic

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like this where people have felt at
risk, right, particularly in the early

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days of this, we felt at
risk. Getting a sense of your own

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mortality really gives you a sense of
perspective about what's going to make your life

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worthwhile. When I was in graduate
school, we responded to this wonderful poem

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I think it was Mary Oliver poem
about what is it you plan to do

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with your one wild and precious life? It well, I mean it's a

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great poem that the line after that
is actually about it being so short right

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then, about how your sense of
mortality should drive your desire to live a

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more meaningful life and to take it, not take it for granted, but

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treat it as precious. And I
think in an environment like that, certainly

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people get a sense of that,
and that just brings closer to their hearts

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the idea that they want their life
to mean something, they want to leave

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a legacy. I also think that
as we've disrupted people's traditional environments. Right,

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We get in our rhythms, we
get in our routines, go to

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an office nine to five, you
put in your time. You kind of

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fall into habits. This pandemic has
totally disrupted our habits. Right. That

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disruption often makes us think about things. I think in a different way in

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my own experience, if I just
use that as an example, although you

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know, different experiences apply. You
know, when I came into this,

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I was in a more nine to
five office environment. I traveled four days

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a week. Probably, you know, I just took a lot of things

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for granted in the way that I
did life. I spent you know,

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a year at home, basically working
from home. I started having breakfast and

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dinner with my kids every day.
I started popping out in the middle of

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the day because we were cooped up
inside. I started taking walks in the

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afternoon and doing calls while walking around
a park. And suddenly I realized there

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were all of these ways I could
be doing life differently that could create a

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more integrated life for me. And
you know, some of those that probably

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won't be able to last forever.
I've already gotten back where it's hard to

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take a walk in the park every
day. Right now, the schedule is

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not quite as consistent as it was
during COVID, But this idea of having

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dinner and breakfast with my kids more
frequently, the idea of having a more

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flexible schedule while I try and draw
boundaries. I think everyone is experiencing that

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in certain ways, and it's helping
them to reevaluate the priorities that they have

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and the type of life that they
think they can craft that suits their unique

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sense of purpose. Beautifully said John
beautifully said. It was so many of

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those points. It's so great,
such an important thing to chew on and

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try to get our heads around.
Let's grab our first break. It's already

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that time. I'm your host,
doctor Elease Cortez. We've went on the

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air with John Coleman, who is
the author of the HBr Guide to Crafting

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Your Purpose. We've been talking a
bit about some of the notions of what

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people think about purpose and some of
our ideas about what's happening in the world

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related to it. After the break, we're going to get more into some

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myths amount purpose and ways to craft
and shake purpose. Stay with this,

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we'll be right back, Doctor Release
Cortez is a management consultant specializing in meaning

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and purpose and inspirational speaker and author. She helps companies visioneer for greater purpose

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among stakeholders and develop purpose inspired leadership
and meaning infused cultures that elevate fulfillment,

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performance, and commitment within the workforce. To learn more or to invite a

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Lease to speak to your organization,
please visit her at a Lease Cortez dot

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com. Let's talk about how to
get your employees working on purpose. This

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is working on Purpose with doctor Release
Cortez. To reach our program today or

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open a conversation with Elise, send
an email to Elise ali Se at Elise

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Cortez dot com. Now back to
working on Purpose. Thank you for sting

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with us. And before we get
back in the program, I do want

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to invite you to check out my
book that I got out in November of

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twenty twenty. It's called Purpose United, How Inspiring Leaders Unite Passion and Elevate

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Cause. It really wrote the book
to awaken readers to their passion and their

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purpose and help them transform themselves into
inspirational leaders. You can find it on

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Amazon and I do use that as
a basis for my widely inspired leadership program

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and the Grab Your Guster Program.
Hope you'll check it out if you're just

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joining the program today. My guest
is John Coleman. He's an investor,

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writer and public speaker. He's also
the managing partner at Sovereign's Capital of Values

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aligned investment firm. Is also the
author of the new book The HB Your

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Guy to Crafting Your Purpose. I'm
your host, doctor Leise Cortez. So

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for this next bit, John,
I wanted to get into write out of

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the gates. Some of the things
you talk about. You talk about three

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myths about purpose, and I think
that's incredibly useful. One of the things

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that I find what I'm out speaking
and sharing is people confuse meeting and purpose

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all the time. They confuse goals
and purpose. So these three myths you're

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talking about, what aren't they?
Yeah? So I kind of it took

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me about ten years to come to
a real realization about these myths. And

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I remember it started for me about
ten years ago. I wrote a book

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called Passion and Purpose. And it
wasn't explicitly about purpose. That wasn't the

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core content of the book. My
friends and I had set out to write

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a book on next generation leadership.
We were coming out of the Great Financial

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Crisis, and we were trying to
ask the question, what will leadership in

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the future look like. I should
have predicted it, because there was this

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red thread throughout where everyone talked about
purpose in their lives, so we made

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it part of the title. It
became a theme of the book, and

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in the very first book then I
had I remember I was speaking at the

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coup Of bookstore in Harvard Square and
a young lady stood up, I assume

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an undergraduate, and asked the most
obvious question in the world, which is,

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how do I find my purpose?
At least you wouldn't believe it.

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But despite the fact of having written
Purpose in the Talent my book, I

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had no idea how to answer her
question. I remember saying something because I

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thought I had to. It wasn't
fulfilling for me. I'm sure it wasn't

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fulfilling for her. And it really
bothered me that I didn't have a good

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answer to that question. And so
as I reflected on it over five or

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six years, I really came to
believe that that single question actually contains three

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fundamental myths that we hold about purpose. So how do I find my purpose?

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The first of those is that purpose
is a thing that you find right,

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a pot of gold at the end
of the rainbow, as I served

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earlier. And I believe instead that
purpose is a thing that you've built purposes

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around us all the time. There
are sources of meaning in your life every

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day, but it's about mining those
sources of meanings, seeing them in a

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new way, and crafting them into
your life. The thing is that purpose

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is a single thing, right,
how do I find my purpose? And

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I think that this is the source
of so much angst for people. You're

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looking for one single thing to give
their life meaning. And what I should

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have said is your life is always
already full of purpose. When I spoke

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to that young lady, I should
have said, you're in community groups,

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you've got friends, you've got family, you're working on your own development at

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college. There are a thousand different
ways in which you have purpose today.

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And it's looking to see those plural
sources of purpose, not a singular source

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of purpose, that really creates a
fulfilled and balanced life. And the third

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myth that I think we hold is
that purpose is stable over time, and

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I think that it changes over time
again, there's this myth that there's this

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one thing that will change your life, right, it's Neo getting red pilled

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in the matrix and finding the purpose
of his life, or any Hollywood story

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where there's a hero's journey and someone
suddenly encounters this transformational experience. I think

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that's actually quite rare for most people. And I think instead, we have

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different sources of meaning and purpose at
different phases of life, and learning to

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see that and to embrace that can
make us more content. It can eliminate

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some of our anxiety about the topic
and can really enrich our lives as we

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learn to embrace new sources of purpose
at different points of transition for us.

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Beautiful. Yeah, and then going
onto that, John, one of the

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things that I also appreciate that you
do in the book is you talk about

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ways to shape purpose. And to
your point, what I find what I'm

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out speaking to people and if I
talk about this thing about purpose, I

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immediately notice people getting as you say, tense and anxious. They're like,

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I don't know my purposes. I
don't know I'm a failure. No you're

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not. That's way different set of
questions here. So this is incredibly encouraging.

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I think that you talk about ways
to shape purpose. So share a

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few that you talk about in the
book, would you please? Yeah,

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absolutely, so. I kind of
talk about four primary ways in which I

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think people can shape purpose, particularly
into their professional lives. They're obviously quite

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a lot of other things, but
particularly as it relates to work, I

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talk about four ways to shape your
life. One is it's kind of a

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dual concept. It's two concepts,
to craft work and to make work a

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craft. The first of those,
craft or work, is a very popular

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concept in the management literature today,
at least which I'm sure you're quite familiar

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with, called job crafting, and
it's this idea that you can make the

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job you have the job you want
by learning to think of it differently and

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change small things about your job that
makes this core set of activities that you

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do more meaningful and more purposeful for
you and more enjoyable. A great example

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in the management literature from a professor
who studied this is she followed around janitors

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and hospitals, so people who have
again kind of an unglamorous job janitor in

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a hospital, and she found that
there was a real segregation between those who

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found great meaning and purpose in what
they did and those who didn't. And

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as she followed those who found greater
meaning, she found it inead of just

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viewing their jobs as janitorial services,
they really viewed themselves as caretakers and helpers

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for patients. One of them would
move artwork around hospital rooms so that patients

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were there for a long period of
time didn't have to stare at the same

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artwork every day. One of them
would experiment with different cleaning fluids to make

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sure they were finding things that were
least irritating to their patients. They just

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really transform their own work. It
was still the same job that these other

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folks had, but like Curtis Jenkins, they learned to think of it in

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a different way and to craft it
to be something more meaningful. So that's

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that concept of job crafting or craft
or work. The second I think is

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to make work a craft. And
you know, there used to be this

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really deep concept of craft and work
for thousands of years. Actually that still

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exists in certain places, but that
we've lost. In the book that I

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interview a wonderful person named Luke Pontifle, and Luke started something called the Thorn

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Willow Press, which is one of
these wonderful eclectic businesses that makes handmade paper,

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do letter press editions of books that
are just beautiful, you know,

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something totally different than you would get
normally. But the idea is that there's

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this work of craft around bookmaking and
making paper and printing beautiful things that helps

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to embody those things with a real
sense of soul and meaning in themselves.

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It's the idea that you take on
any activity you do in your job,

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whether that's PowerPoint or Excel or handcrafting
letter press books, and you work to

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perfect that and you treat that as
something that's deeply meaningful to you, so

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much so that you're trying to improve
every moment of every day. And that's

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treating your work as a craft.
The third that I talk to is connecting

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your work to service, right,
and you look at almost any of the

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literature out there and social sciences,
and there is almost nothing that improves your

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happiness or sense of fulfillment as much
as serving others. You lose sight of

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that in the job, but the
opportunities for service are all around us every

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day. It's our colleagues, it's
our customers, it's our partners, it's

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vendors. You know, when Curtis
Jenkins sees the kids on his bus,

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he doesn't see an obstacle, he
doesn't see an obligation. He sees an

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opportunity to serve. And that that
view of service really transforms work. And

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then finally investing in positive relationships.
And I think this is actually if I

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were to highlight one thing that I
think is that the core of purpose,

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it's positive relationships, it's meaningful community. I won't go on about it too

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long, but there's this wonderful study
called the Harvard Grant Study, and they

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studied these men. It was it
started back in the nineteen forty, so

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it was an all male study,
although there was a parallel women's study.

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And as they studied these men over
the course of seventy or so years,

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eighty years, I think by the
end of it, the primary researcher on

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the study, who is this kind
of stayed Harvard academic was asked what the

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core finding of the work was,
and he said that happiness is love,

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full stop. That when they looked
at the lives of these individuals, the

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ones who ended up the happiest and
most fulfilled in their lives and deep meaningful

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relationships. They had a sense of
love, and so I find investing in

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positive relationships at work is something we
all need to focus on to get more

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greater meaning. Mm. So as
you were talking, John, I was

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I was thinking because I have such
a great part My show is such as

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it's a thought leadership platform, and
I use it as a way to be

409
00:27:21.039 --> 00:27:23.079
able to teach myself and then share
that that learning with people around the world.

410
00:27:23.119 --> 00:27:27.240
And you're reminding me at b Bocolandro
on my radio show, and she

411
00:27:27.319 --> 00:27:33.319
really talks about a concept of social
purpose that is somewhere between your job crafting

412
00:27:33.440 --> 00:27:37.079
and your connect your work to a
service. But she had this quick,

413
00:27:37.119 --> 00:27:41.960
little short example of this parking attendant, so similar kind of idea. Right.

414
00:27:41.960 --> 00:27:45.519
He's he's parking cars all day.
But what he does is he takes

415
00:27:45.559 --> 00:27:48.759
it upon himself as asked. After
he parks somebody's car, he goes around

416
00:27:48.799 --> 00:27:52.519
to all of the cars that he's
parked and he measures the tread on all

417
00:27:52.559 --> 00:27:56.640
those cars, and then he goes
and he reports to the owners when it

418
00:27:56.680 --> 00:28:00.599
come up, you are dangerously closed
a blown attire. Get these things change

419
00:28:00.759 --> 00:28:03.839
right away, stut. And you
know because he knows that if they walk

420
00:28:03.880 --> 00:28:07.279
out of there and they you know, they don't know. And he's saving

421
00:28:07.319 --> 00:28:10.160
lives, right, And so for
him, it's a simple little thing that

422
00:28:10.200 --> 00:28:15.000
he's doing to inject a little bit
of social purpose into his job that makes

423
00:28:15.079 --> 00:28:18.480
him feel like I'm serving other people, I matter, I'm making a difference,

424
00:28:18.480 --> 00:28:22.759
and it's beautiful. It's so simple. I love that. And you

425
00:28:22.759 --> 00:28:26.720
know, there are hundreds of people
who have his job, right, and

426
00:28:26.759 --> 00:28:29.920
it's very rare for one of them
to look so deeply into that job to

427
00:28:29.960 --> 00:28:33.400
find something so meaningful and service oriented. And I think literally all of us,

428
00:28:33.440 --> 00:28:36.880
every single one of us, if
we looked at our jobs differently,

429
00:28:37.000 --> 00:28:40.640
would find things like that that we
absolutely in mind for our own meeting.

430
00:28:40.920 --> 00:28:44.079
Absolutely, And that's why I wanted
to talk about this, because I stand

431
00:28:44.079 --> 00:28:48.200
for empowerment. I stand for encouragement, inspiration, and all the things that

432
00:28:48.200 --> 00:28:52.400
we've been talking about so far are
all things anybody listening can start to sprinkle

433
00:28:52.440 --> 00:28:56.000
into their own individual work lives and
help their team to do the same.

434
00:28:56.039 --> 00:29:02.359
So I find that just already lifting. Yeah, that's fantastic. So you

435
00:29:02.400 --> 00:29:04.640
have as a really fun I'm a
sucker for acronyms, and you have this

436
00:29:04.880 --> 00:29:10.319
labors acronym that we have to talk
about. So being able to find purpose

437
00:29:10.359 --> 00:29:14.039
through this acronym, and again I
love this John because again for those people

438
00:29:14.039 --> 00:29:15.400
who are like I don't know what
my purpose is, but you do,

439
00:29:15.559 --> 00:29:18.759
it's just that you haven't really articulated
it or you haven't got your arms around

440
00:29:18.759 --> 00:29:22.039
it. So talk to us about
labors, if you would please. L

441
00:29:22.279 --> 00:29:27.640
is for love, great way to
start. Acronyms are super helpful to me

442
00:29:27.720 --> 00:29:30.839
as well. And you know,
I wouldn't pretend that this is everything that

443
00:29:30.880 --> 00:29:33.000
you could find that gives a source
of meaning, but I find this.

444
00:29:33.079 --> 00:29:37.240
We're thinking about these plural sources of
purpose, right, this idea that there

445
00:29:37.279 --> 00:29:40.440
are different ways in which we can
achieve purpose. It is helpful to at

446
00:29:40.519 --> 00:29:42.599
least anchor in different areas in which
we could find that. And so I

447
00:29:42.640 --> 00:29:48.160
have this Labor's Labor's acronym. The
L is for love. Some meaningful relationships

448
00:29:48.200 --> 00:29:52.559
which we just talked about, and
it's first for a reason. I think

449
00:29:52.599 --> 00:29:57.880
that every life deserves and is worthy
of meaningful relationships, love based relationships and

450
00:29:57.960 --> 00:30:00.960
finding ways to encore break those into
our life, to invest in those.

451
00:30:02.279 --> 00:30:04.160
I think that's been a part of
the great resignation in this change, during

452
00:30:04.200 --> 00:30:08.240
the pandemic, when we've we've been
either most exposed to that or in our

453
00:30:08.279 --> 00:30:11.920
isolation, been most longing for that. And so I'd encourage everyone to think

454
00:30:11.920 --> 00:30:17.599
about love. The A is for
advocations and or self improvement. These are

455
00:30:17.640 --> 00:30:21.319
hobbies basically, or things that we
do for self improvement, and I think

456
00:30:21.319 --> 00:30:22.759
this is something we neglect. You
know, when you get caught up in

457
00:30:22.799 --> 00:30:26.359
just doing your responsibilities as a parent, for example, or someone at work,

458
00:30:26.759 --> 00:30:30.880
you can lose sight of these things
that you do for fun that give

459
00:30:30.920 --> 00:30:34.799
you meaning. Whether that's knitting or
running five k's, or singing or playing

460
00:30:34.839 --> 00:30:38.799
guitar. There are all sorts of
things in our hobbies and the things that

461
00:30:38.839 --> 00:30:42.799
we do for self improvement that I
think, if structure properly, can give

462
00:30:42.880 --> 00:30:47.599
us a great sense of meaning.
The B in labors is for beauty,

463
00:30:47.759 --> 00:30:51.960
and again something I think we often
overlook, although when you say it people

464
00:30:52.039 --> 00:30:55.440
go, yes, of course,
like that is where I get purpose,

465
00:30:55.519 --> 00:30:59.039
but we don't focus on it.
Right. It's when you go to go

466
00:30:59.079 --> 00:31:02.000
to a park and look around.
I've talked to multiple people who said the

467
00:31:02.039 --> 00:31:04.839
same thing about COVID when they'd go
walk around outside because they wanted to get

468
00:31:04.880 --> 00:31:10.000
away from their desk. It was
this transformational experience to see the flowers and

469
00:31:10.079 --> 00:31:12.359
hear the birds and see the trees, and it was beautiful. It's why

470
00:31:12.440 --> 00:31:15.559
we put great artwork in a room
and many of us are obsessed with that.

471
00:31:15.599 --> 00:31:19.000
It's reading a great poem. Right. So it's not beauty as as

472
00:31:21.000 --> 00:31:23.480
a lot of celebrity magazines would define
it. But beauty in the deepest sense

473
00:31:23.519 --> 00:31:27.759
of the word is finding something that
gives us a sense of perspective on life.

474
00:31:30.240 --> 00:31:33.400
Oh is for occupation, which we've
talked about quite a lot. It's

475
00:31:33.440 --> 00:31:37.440
our work, right. I had
a great mentor who when I was transitioning

476
00:31:37.519 --> 00:31:41.960
jobs recently. You know, I
talked about these plural sources of purpose and

477
00:31:41.000 --> 00:31:44.559
I said, you know, I'm
a little light in the occupation area,

478
00:31:44.559 --> 00:31:47.240
but I have all these other sources. And he pushed me and he said,

479
00:31:47.279 --> 00:31:48.880
John, you know you're spending thirty
to forty percent of your life at

480
00:31:48.920 --> 00:31:52.319
your job. That can't be something
that's light on purpose. That has to

481
00:31:52.359 --> 00:31:56.519
be quarter your purpose. And that's
such a good push for all of us,

482
00:31:56.599 --> 00:32:00.200
right, don't accept a lack of
meaning in your work, because that

483
00:32:00.240 --> 00:32:02.920
would be a waste of a wild
and precious life. And it's something we

484
00:32:02.960 --> 00:32:08.720
all need to focus on. The
R is for religion or philosophy, and

485
00:32:08.759 --> 00:32:13.599
so I'm a big advocate if you
look at the research around the world,

486
00:32:14.200 --> 00:32:17.119
studies of different religions, so I'm
not necessarily focusing on a particular religion.

487
00:32:17.720 --> 00:32:22.720
There's a lot of research that shows
that people who have a sense of their

488
00:32:22.720 --> 00:32:28.559
religious or philosophical orientation and the values
inherent and that a thing greater than themselves,

489
00:32:28.920 --> 00:32:32.400
that sense of perspective and direction and
mission gives them a deeper sense of

490
00:32:32.440 --> 00:32:37.720
purpose. And so my encouragement to
most people is to regardless of what that

491
00:32:37.799 --> 00:32:40.160
is, for you, to really
investigate it, to put thought into it,

492
00:32:40.160 --> 00:32:43.799
and to take the time to reflect
on it. And then the s

493
00:32:43.880 --> 00:32:46.480
and labors is for service, which
we talked about. You know, I

494
00:32:46.519 --> 00:32:51.480
think a life without service is not
a completely full life, and that we

495
00:32:51.559 --> 00:32:55.200
all have opportunities to serve others.
And it's something very easy to execute if

496
00:32:55.200 --> 00:33:00.079
we just begin to look around us. Delightful John, absolutely love it.

497
00:33:00.200 --> 00:33:02.119
Great way to send us into our
last break. I'm your host, Doctor

498
00:33:02.119 --> 00:33:07.039
Release Cortez. We would know with
John Coleman. He is the author of

499
00:33:07.279 --> 00:33:10.319
the HBr Guide to Crafting Your Purpose. We've been talking a bit about ways

500
00:33:10.359 --> 00:33:14.440
to craft purpose into our everyday lives. After the Raak, we're going to

501
00:33:14.519 --> 00:33:16.759
dive more deeply into building corporate purpose. Stay with us. We'll be right

502
00:33:16.799 --> 00:33:22.640
back. Doctor Release Cortez is a
management consultant specializing in meaning and purpose and

503
00:33:22.799 --> 00:33:29.839
inspirational speaker and author. She helps
companies visioneer for greater purpose among stakeholders and

504
00:33:29.920 --> 00:33:36.799
develop purpose inspired leadership and meaning infused
cultures that elevate fulfillment, performance, and

505
00:33:36.960 --> 00:33:40.519
commitment within the workforce. To learn
more or to invite a lease to speak

506
00:33:40.519 --> 00:33:45.000
to your organization, please visit her
at a Lease Cortez dot com. Let's

507
00:33:45.039 --> 00:33:57.079
talk about how to get your employees
working on purpose. This is working on

508
00:33:57.119 --> 00:34:01.039
Purpose with doctor Release Cortez. To
reach our program today or open a conversation

509
00:34:01.079 --> 00:34:08.199
with Elise, send an email to
Elise ali Se at Elise Cortez dot com.

510
00:34:08.199 --> 00:34:15.079
Now back to working on purpose.
Thanks for staying with us, and

511
00:34:15.079 --> 00:34:16.679
welcome back to working on Purpose.
Before we get back to John, I

512
00:34:16.679 --> 00:34:20.199
want to share a bit more news
with you, and that is that in

513
00:34:20.239 --> 00:34:22.400
August of twenty twenty one, I
was able to get this anthology out,

514
00:34:22.440 --> 00:34:27.519
so I literally scoured the world to
find twenty five women to share their most

515
00:34:27.599 --> 00:34:30.159
intimate stories of how they discover their
purpose in and now serving from it.

516
00:34:30.159 --> 00:34:34.960
It's called Passionately Striving and Why.
So that is now available on Amazon,

517
00:34:34.960 --> 00:34:37.320
and I'm actually more proud of that
particular book than i am my own first

518
00:34:37.360 --> 00:34:40.519
full link book. I'm very proud
of I could bust. Now I'm moving

519
00:34:40.519 --> 00:34:45.880
on and trolling the world for men
to showcase their stories of purpose. So

520
00:34:45.239 --> 00:34:47.599
you know, any men who are
living their purpose and want to be part

521
00:34:47.639 --> 00:34:51.559
of this book, please contact me
if you're just joining us. My guest

522
00:34:51.559 --> 00:34:53.719
today is John Coleman. He is
an investor, writer and public speaker.

523
00:34:53.800 --> 00:34:58.880
He's the managing partner at Sovereign's Capital, a values investment firm. He is

524
00:34:58.920 --> 00:35:01.000
also the author of the new book
The HBr Guy to Crafting Your Purpose.

525
00:35:01.079 --> 00:35:05.119
I'm your host, doctor Lee's Cortez. So for this last bit here,

526
00:35:05.199 --> 00:35:08.039
John, I really wanted to delve
more deeply, specifically into the corporate realm.

527
00:35:08.039 --> 00:35:10.639
And as you heard me saying my
introduction, I do this kind of

528
00:35:10.639 --> 00:35:15.480
work with organizations. It's incredibly meaningful, so powerful, and I really appreciate

529
00:35:15.519 --> 00:35:20.039
the way that you went about talking
about some of your approaches in your book,

530
00:35:20.119 --> 00:35:23.880
So I want to get into into
some of that next. So first

531
00:35:23.920 --> 00:35:28.800
you talk about there are six key
actions we can take to make work relationships

532
00:35:28.840 --> 00:35:30.800
more fulfilling and meaningful. So I
want to start with that, because,

533
00:35:30.840 --> 00:35:35.480
as you say, relationships are so
so important, and what is a company

534
00:35:35.760 --> 00:35:42.280
if not but a whole series of
connections and relationships. So these six key

535
00:35:42.320 --> 00:35:45.760
actions, what are they? Let's
talk? Yeah. Absolutely, and at

536
00:35:45.840 --> 00:35:49.239
least I know you've done incredible work
on this topic, and I wish we

537
00:35:49.280 --> 00:35:52.199
could speak in greater depth about yours, but I know, I know you'll

538
00:35:52.199 --> 00:35:54.719
do that in other forms. I
can't wait to read some of the books

539
00:35:54.760 --> 00:36:00.719
that you've spoken about too. You
know, again, because relationships are so

540
00:36:00.760 --> 00:36:04.400
central to life. Positive relationships are
so central to life, and work is

541
00:36:04.440 --> 00:36:08.320
where we spend forty percent of our
lives. Neglecting your relationship at work is

542
00:36:09.320 --> 00:36:13.320
I think a real gap that most
people have. I mean, too many

543
00:36:13.360 --> 00:36:19.280
people are either stuck in toxic work
environments or simply aren't investing in positive relationships,

544
00:36:19.360 --> 00:36:22.159
or have allowed work relationships to go
stagnant, and so I offer just

545
00:36:22.239 --> 00:36:27.559
a few potential ways in which people
could begin to improve those. One of

546
00:36:27.599 --> 00:36:30.239
those that I talk about at the
beginning is to adopt the mindset of care

547
00:36:30.280 --> 00:36:36.840
and trust. You know, I
think many work environments, people can become

548
00:36:36.840 --> 00:36:40.800
defensive. They can become a little
paranoid might be the wrong word, but

549
00:36:42.960 --> 00:36:46.719
skeptical of the motivations of others around
them, and fear of others around them,

550
00:36:46.760 --> 00:36:50.920
particularly if they've gone through difficult things
like layoffs before, if they've had

551
00:36:50.960 --> 00:36:54.440
a difficult relationship with the colleague,
and you know, sometimes that's warranted.

552
00:36:54.599 --> 00:37:00.880
I think sometimes there are negative environments, but I encourage people, especially before

553
00:37:00.960 --> 00:37:04.079
relationships have had a chance to go
that way, to really try and force

554
00:37:04.119 --> 00:37:07.920
yourself to adopt a mindset of care
and trust. Care for your colleagues,

555
00:37:07.320 --> 00:37:10.559
trying to serve them, trying to
invest in them, and a trust that

556
00:37:10.679 --> 00:37:14.559
they also will try and serve and
invest in you, at least until they

557
00:37:14.639 --> 00:37:17.280
breach that trust. Because trying to
start off on the right foot at least

558
00:37:17.280 --> 00:37:22.920
gives a relationship a chance to get
off the ground and gives people a chance

559
00:37:22.960 --> 00:37:27.440
to live up to those positive expectations. The second, which I think many

560
00:37:27.440 --> 00:37:30.360
people have written about is to find
a mentor and to be one. Two.

561
00:37:30.079 --> 00:37:34.400
I add that last part because I
find that almost everyone wants to find

562
00:37:34.400 --> 00:37:37.239
a mentor, and I think that's
incredibly important. But one of the things

563
00:37:37.320 --> 00:37:40.239
I used to push my teams on
was, you know, everyone would come

564
00:37:40.280 --> 00:37:45.119
to me asking for mentorship, even
very senior people. But I rarely had

565
00:37:45.159 --> 00:37:47.599
people come to me asking to be
a mentor to mentor others. And my

566
00:37:47.719 --> 00:37:52.159
point to others is, I think
it's incredibly important you have mentors in your

567
00:37:52.159 --> 00:37:54.440
life. If you don't have four
or five or six people at work and

568
00:37:54.519 --> 00:37:59.000
outside of work that you would consider
mentors, I think you should go find

569
00:37:59.000 --> 00:38:01.920
those people. But for every person
that you find as a mentor, my

570
00:38:02.079 --> 00:38:06.360
push to others is to be a
mentor to that many people right to pay

571
00:38:06.400 --> 00:38:09.119
it forward because you'll get a lot
out of those relationships, and you'll be

572
00:38:09.159 --> 00:38:14.400
helping others to look more fulfilled as
well. The third for me is to

573
00:38:14.440 --> 00:38:17.519
focus on your most positive relationships.
I think there can be a tendency to

574
00:38:17.599 --> 00:38:22.159
focus on the negative, a tendency
to get sucked into the more difficult relationships,

575
00:38:23.159 --> 00:38:27.440
just as it's a tendency to focus
on our negative attributes rather than our

576
00:38:27.480 --> 00:38:30.360
strengths. And just as one great
piece of professional advice is to lean into

577
00:38:30.400 --> 00:38:35.719
your strengths to accentuate those, I
think spending time on positive relationships is a

578
00:38:35.719 --> 00:38:39.119
good thing. The fourth that I
talk about is to repair broken and stagnant

579
00:38:39.119 --> 00:38:44.639
relationships. I mean that goes without
saying again there are times when you should

580
00:38:44.639 --> 00:38:49.320
walk away from a relationship, but
you should at least not approach them passively.

581
00:38:49.519 --> 00:38:52.400
You know, if there's a chance
to restore something, take the leadership

582
00:38:52.480 --> 00:38:58.079
role in seeking to restore that.
The fifth concept I talk about is to

583
00:38:58.119 --> 00:39:01.599
continuously pursue new in diverse relationships.
And I think this links. You know,

584
00:39:01.840 --> 00:39:06.760
we all talk about diversity every day
now and diversity and hiring, etc.

585
00:39:07.639 --> 00:39:09.719
Diversity is a very personal thing too, which is to surround yourself with

586
00:39:09.800 --> 00:39:15.599
people different from you, To surround
yourself with people with different experiences, who

587
00:39:15.599 --> 00:39:19.960
look different, who have different cultural
experiences, because that's a personally enriching thing

588
00:39:20.039 --> 00:39:23.360
just as much as it's an organizationally
enriching thing. And then the final piece

589
00:39:23.400 --> 00:39:27.639
of advice I have to people,
even about work relationships, is to find

590
00:39:27.679 --> 00:39:30.719
time for your relationships outside of work. You know, there are a whole

591
00:39:30.760 --> 00:39:34.880
group of us who get so caught
up in our professional lives that we neglect

592
00:39:35.000 --> 00:39:37.880
our friends, our parents, our
brothers and sisters, our families. And

593
00:39:38.840 --> 00:39:42.800
you've got to carve out time for
those things because that's what makes work.

594
00:39:42.800 --> 00:39:47.960
You've been more meaningful. I like
how that creates an overall just abundant fabric,

595
00:39:49.039 --> 00:39:52.239
a strong fabric in your life.
I just really like that just all

596
00:39:52.239 --> 00:39:55.880
works together. So that's beautiful,
nicely done. And again back on the

597
00:39:55.920 --> 00:39:59.400
whole thing, I really appreciate it. Just a lot of what you emphasize

598
00:39:59.480 --> 00:40:02.320
is important importance of relationships. But
I also really like that diversity piece too.

599
00:40:02.360 --> 00:40:07.480
I love to be around people who
have a very profoundly different way of

600
00:40:07.920 --> 00:40:10.559
the way they grew up is very
different from mine. I'm like, I

601
00:40:10.559 --> 00:40:15.440
have learned so much, for example, from my black friends. Oh my

602
00:40:15.480 --> 00:40:19.039
gosh, Black lives matters. I
learned so much about the experience of what

603
00:40:19.079 --> 00:40:21.880
it is to grow up as a
black human being in the United States.

604
00:40:22.159 --> 00:40:24.559
It is profoundly different than what I
experienced, and I learned. I learned

605
00:40:24.559 --> 00:40:30.800
a lot about wow, you know, shaping of mindsets and really you know,

606
00:40:31.199 --> 00:40:34.960
not to be so not to take
it. So I don't want to

607
00:40:35.000 --> 00:40:39.280
say not advantage, but are just
for granted how easy my life has been?

608
00:40:40.000 --> 00:40:43.159
Well, And I think, you
know, one of the things to

609
00:40:43.199 --> 00:40:45.599
go on a bit of a tangent. At one point I wrote an article

610
00:40:45.639 --> 00:40:50.599
about the benefits of poetry for professionals, and one of the great aspects of

611
00:40:50.639 --> 00:40:54.000
good poetry is that really good poetry
shakes up your way of seeing things,

612
00:40:54.119 --> 00:40:59.719
right, it's it's hard to read
quickly. Yeah, I think that building

613
00:40:59.719 --> 00:41:02.000
diverse experience and relationships is like that, right. One of the reasons I

614
00:41:02.079 --> 00:41:07.079
love to travel to places and cultures
that are so different from my own.

615
00:41:07.119 --> 00:41:08.559
I lived in the Middle East for
a while. I'd love to travel to

616
00:41:08.639 --> 00:41:14.119
places like China, etc. Is
you can see a culture that's so fundamentally

617
00:41:14.159 --> 00:41:16.960
different than yours that it forces you
to reconsider things you've taken for granted,

618
00:41:17.119 --> 00:41:22.119
right, EXAs you out of your
prototypical way of seeing the world. And

619
00:41:22.159 --> 00:41:27.159
I think really diverse friendships and relationships
of different kinds, right, there's a

620
00:41:27.280 --> 00:41:30.079
multiplicity of versions of that do the
same thing. They really force you to

621
00:41:30.119 --> 00:41:35.079
reconsider the world in a new way. So important, so refreshing, too,

622
00:41:35.920 --> 00:41:37.840
Okay, So we've just got a
few minutes Leftter. I want to

623
00:41:37.880 --> 00:41:39.440
cover two bits of this here.
I want to talk if you would just

624
00:41:39.559 --> 00:41:45.039
briefly about building corporate purpose. And
I like how you talk about core purpose

625
00:41:45.159 --> 00:41:49.960
values and satellite sources of purpose.
I do something similar that core purpose around

626
00:41:49.960 --> 00:41:52.440
the vision and the mission. But
would you say we'll just briefly talk about

627
00:41:52.440 --> 00:41:55.119
those things, And then I want
to also talk about the crafting of corporate

628
00:41:55.119 --> 00:41:58.760
purpose. Sure, yeah, I'll
keep it. I'll keep it short.

629
00:41:59.199 --> 00:42:02.119
You know, I encourage corporations to
think about purpose on at least three levels.

630
00:42:02.199 --> 00:42:07.000
One is this sense of corporate mission
and purpose. I think people have

631
00:42:07.079 --> 00:42:09.480
embraced that, but as we may
talk about further on, there are ways

632
00:42:09.480 --> 00:42:13.440
in which to make that core purpose
and mission more authentic. You know,

633
00:42:13.480 --> 00:42:15.440
it's more than words on a page. You can't hire a branding company to

634
00:42:15.480 --> 00:42:20.800
come create your purpose. It's got
to be deeply held. But I do

635
00:42:20.880 --> 00:42:23.320
think that's core to getting everybody to
row in the same direction in the company.

636
00:42:23.719 --> 00:42:28.639
The second is a source of values, very explicit values, and again

637
00:42:29.039 --> 00:42:30.519
they've got to be more than words
on a page. And that's a theme

638
00:42:30.519 --> 00:42:35.159
that I would emphasize. I think
you emphasize it. Writing down a series

639
00:42:35.159 --> 00:42:37.760
of values isn't isn't how you get
there. It's got to be deeply held

640
00:42:37.880 --> 00:42:43.320
values within your company that you help
to synthesize and articulate, and that give

641
00:42:43.440 --> 00:42:47.679
people a sense of camaraderie rallying around
these positive attributes that you all hold.

642
00:42:47.719 --> 00:42:52.079
I have a friend, Chris Carneil
in the book who runs a company called

643
00:42:52.119 --> 00:42:54.440
Booster Thon, and he's abandoned the
use of the word values and he uses

644
00:42:54.440 --> 00:43:00.000
the word virtues now. Wants to
refresh people's view that these are a positive

645
00:43:00.199 --> 00:43:02.599
set of attributes that we hold together. And then the third thing that I

646
00:43:02.639 --> 00:43:07.559
add that people sometimes execute don't really
consider part of their corporate purpose is this

647
00:43:07.639 --> 00:43:13.000
idea of satellite sources of purpose.
So in a big organization or even a

648
00:43:13.039 --> 00:43:17.320
mid size or small organization, every
individual has their own unique motivations, and

649
00:43:17.440 --> 00:43:23.400
creating opportunities for them aligned with the
corporate purpose to do things that are unique

650
00:43:23.440 --> 00:43:29.320
to them that drive them personally,
they offer them multitudes of sources of purpose

651
00:43:29.360 --> 00:43:32.440
at work, I think is a
core element of having a purpose driven professional

652
00:43:32.519 --> 00:43:38.159
environment. That's just very crisp.
I take a very very similar aligned approach

653
00:43:38.199 --> 00:43:43.480
to what you just talked about.
So we're locks up there, okay,

654
00:43:43.519 --> 00:43:45.719
So now finally to finish out here, I want to talk about crafting corporate

655
00:43:45.719 --> 00:43:49.840
purpose. So you talk that you
offer. I think it's seven different different

656
00:43:49.880 --> 00:43:53.400
aspects here about crafting, starting with
engaging the organization and comprehensively, so let's

657
00:43:53.400 --> 00:43:58.079
just talk through those briefly as well. Condu Yeah, and what I attempt

658
00:43:58.119 --> 00:44:00.480
to address here. I do think
the process can work a bit different depending

659
00:44:00.480 --> 00:44:02.719
on what you are as a company, where you are in your development.

660
00:44:04.559 --> 00:44:07.599
But what I find again is so
many companies have they've realized that purpose is

661
00:44:07.599 --> 00:44:10.880
an issue, right, they get
it that's going to battle in itself.

662
00:44:10.920 --> 00:44:14.679
I remember reading Start with Why the
first time, and it was kind of

663
00:44:14.679 --> 00:44:17.440
this jarring experience that you should have
a why and not just a at work.

664
00:44:17.880 --> 00:44:22.239
Now, I think everybody's embraced that, but a lot of companies have

665
00:44:22.320 --> 00:44:24.840
failed to understand that the why has
to be like an important why, one

666
00:44:24.880 --> 00:44:29.639
that's deeply held, one that's authentic, rather than again one. I see

667
00:44:29.679 --> 00:44:32.320
so many companies now higher kind of
a branding agency or whatever to come right

668
00:44:32.519 --> 00:44:37.800
a purpose that's catchy but isn't really
held by all by the company right,

669
00:44:38.320 --> 00:44:45.119
and is it deeply worked into the
is it deeply worked into the fabric of

670
00:44:45.199 --> 00:44:46.880
the company. And so I offer
a few thoughts. One of those,

671
00:44:46.920 --> 00:44:51.199
like you said, is to engage
the organization comprehensively. Don't just make it

672
00:44:51.239 --> 00:44:54.519
a CEO thing or a leadership thing. Start to see what purpose already exists

673
00:44:54.679 --> 00:45:00.119
within your company. I think it's
important to periodically revisit those things like mission

674
00:45:00.119 --> 00:45:05.599
and values. Absolutely, they need
dusting and further articulating and refining all the

675
00:45:05.599 --> 00:45:08.599
time. They're a living organism,
writing over time, and you can't set

676
00:45:08.639 --> 00:45:14.320
it and forget it. You've got
to refresh those comprehensively. I think you've

677
00:45:14.320 --> 00:45:16.920
got to begin to highlight the lives
of those who are leading them. When

678
00:45:16.920 --> 00:45:21.320
I worked at McKenzie and Company,
they were extraordinary at this. They would

679
00:45:21.400 --> 00:45:24.440
highlight people who live the firm values
at every single in person office meeting to

680
00:45:24.519 --> 00:45:28.960
be the beginning of the meeting every
time. But giving the people that sets

681
00:45:28.960 --> 00:45:32.920
a pride and achieving purpose I think
is incredibly important. I think you got

682
00:45:32.920 --> 00:45:37.400
to listen at all levels of the
organization, just as you need to engage

683
00:45:37.440 --> 00:45:43.480
the organization comprehensively. The Dallas School
district could probably listen to people like Curtis

684
00:45:43.519 --> 00:45:46.159
Jenkins and get a much better since
what their purpose is. And so you

685
00:45:46.280 --> 00:45:50.639
never know when you're going to find
things like that. And then i'd encourage

686
00:45:50.639 --> 00:45:53.159
people to communicate consistently. Right.
It's again, it's not just to set

687
00:45:53.159 --> 00:45:57.039
it and forget it a one time
thing. This has got to become a

688
00:45:57.079 --> 00:46:01.559
continuous part of the dialogue that you
all have as a company. I gotta

689
00:46:01.599 --> 00:46:05.280
tell you, John, it is
some of the most fulfilling work that I

690
00:46:05.320 --> 00:46:07.519
get to do when I go in
and I work with the organizations, and

691
00:46:07.559 --> 00:46:08.679
first what we do is we do, you know, generally some kind of

692
00:46:08.679 --> 00:46:13.360
a survey to figure it out how
they describe their purpose, their mission,

693
00:46:13.400 --> 00:46:15.280
their vision. And then we as
you say, we gather them and we

694
00:46:15.480 --> 00:46:20.519
together you know what I call wild
alive scratch to further refine that. And

695
00:46:20.679 --> 00:46:22.760
is the coolest thing. And I'm
like, is it this? They're like,

696
00:46:22.760 --> 00:46:24.960
no, it's not that. Are
you saying this? No, it's

697
00:46:24.960 --> 00:46:28.280
not quite that. Well, what
is it? And we all come together

698
00:46:28.280 --> 00:46:30.639
and we do it together. It's
that as you say, that comprehensive it

699
00:46:30.719 --> 00:46:34.719
is the coolest work to get to
do. And then when they live that

700
00:46:34.880 --> 00:46:37.760
and they're like, yeah, we're
part of this, this is us is

701
00:46:37.800 --> 00:46:40.719
the coolest things. I love that
at least. And it's got to be

702
00:46:40.760 --> 00:46:45.159
great for you to know that you're
helping to transform people's lives at work,

703
00:46:45.280 --> 00:46:46.199
right, I mean, you've got
to get a great sense of meaning out

704
00:46:46.239 --> 00:46:49.679
of that as well. I do. And you know what else is,

705
00:46:49.719 --> 00:46:52.280
here's what I find. It has
been a tough couple of years leaders out

706
00:46:52.280 --> 00:46:55.119
there, and so you need to
be fed. And one of the ways

707
00:46:55.119 --> 00:46:58.679
you can be fed is to get
back in touch with that heartbeat of your

708
00:46:58.719 --> 00:47:01.840
business, the heartbeat of and why
you're doing this. And when you remember

709
00:47:01.880 --> 00:47:06.000
that, sometimes a lot of this
stuff that's facing you gets a lot easier

710
00:47:06.000 --> 00:47:09.119
to deal with. So that's kind
of where me being an organizational local therapist

711
00:47:09.199 --> 00:47:12.880
kind of comes in handy. So
here we are, John, We did

712
00:47:12.880 --> 00:47:14.639
it. We got it all way
to the end of the show goes by

713
00:47:14.679 --> 00:47:16.400
so fast, you know, the
shows listening to why people all over the

714
00:47:16.400 --> 00:47:21.360
world. We're out to really create
workplaces where people actually want to come to

715
00:47:21.360 --> 00:47:23.480
work and give their best. We
create inspirational leaders that lead them to their

716
00:47:23.480 --> 00:47:27.559
greatness, and we do business that
betters the world with that? Would you

717
00:47:27.559 --> 00:47:30.800
all like to leave people with,
Well, I just leave people with the

718
00:47:30.559 --> 00:47:34.480
idea that they do have a sense
of agency. If they're feeling a lack

719
00:47:34.519 --> 00:47:37.920
of meaning right now, they do
have control over reforming their own lives and

720
00:47:38.039 --> 00:47:42.840
taking ownership of it. There is
hope, and that the best time to

721
00:47:42.880 --> 00:47:45.039
start us now. Don't let the
perfect be the enemy good. Don't wait

722
00:47:45.079 --> 00:47:49.320
for something to happen to you.
If you're feeling a lack of meaning right

723
00:47:49.320 --> 00:47:53.400
now, really really engage this topic
and take ownership of that, because I

724
00:47:53.440 --> 00:47:58.639
think everyone's life can be incredibly meaningful. And the time to start us today,

725
00:47:59.480 --> 00:48:01.199
beautiful, John, great way to
finish. And I am certain that

726
00:48:01.199 --> 00:48:05.400
people listening to this, are watching
this are going to want to probably contact

727
00:48:05.400 --> 00:48:07.599
you. What's the best way to
reach out to Is there a website or

728
00:48:07.599 --> 00:48:12.000
an email address? Yeah? So
I have a website John Williamcoleman dot com

729
00:48:12.280 --> 00:48:14.800
that you can visit. It's got
my books up there and it's on a

730
00:48:14.800 --> 00:48:17.119
contact form. If you'd like to
reach out, please do It's also it's

731
00:48:17.119 --> 00:48:20.760
also on the screen for those of
you that are actually watching it. Once

732
00:48:20.800 --> 00:48:23.719
again, it's John William Coleman dot
com. John, thanks so much for

733
00:48:23.760 --> 00:48:27.360
being with us. It's just a
pleasure to know you. Thank you so

734
00:48:27.440 --> 00:48:30.159
much, Alisa, thank you for
the work you do. Absolutely, if

735
00:48:30.159 --> 00:48:34.599
you've missed the live show last week, you always catch to your recorded podcast.

736
00:48:34.719 --> 00:48:37.159
We were on with April Rinny.
She's the author of Flux eight Superpowers

737
00:48:37.199 --> 00:48:40.480
for Thriving in Constant Change. Next
week, we'll be on the air with

738
00:48:40.519 --> 00:48:45.559
Alicia O'Hare talking about her book and
also what she's doing as at the leadership

739
00:48:45.559 --> 00:48:50.480
consulting from Turnassault. Her book is
called The Unfolding Path, the Way we

740
00:48:50.519 --> 00:48:52.119
live and lead our lives. See
you there. Remember that work is at

741
00:48:52.199 --> 00:48:57.679
least a third of our lives.
So let's work on purpose. We hope

742
00:48:57.719 --> 00:49:00.760
you've enjoyed this week's program. Be
sure to tune into Working on Purpose,

743
00:49:01.079 --> 00:49:06.920
featuring your host, doctor Alice Cortez, each week on the Voice America Empowerment

744
00:49:07.000 --> 00:49:13.880
Channel. Together, we'll create a
world where business operates conscientiously, leadership inspires

745
00:49:13.920 --> 00:49:19.280
impassioned performance, and employees are fulfilled
in work that provides the meaning and purpose

746
00:49:19.320 --> 00:49:22.320
they crave. See you there,
Let's work on Purpose.