Corporate Social Responsibility: Aiming High for Greater Impact

WEBVTT

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What's working on purpose Anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose? Now Here is
your host, Doctor Elise Cortes. The

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topics and opinions express in the following
show are solely those of the hosts and

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their guests and not those of W
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be directed to those show hosts.
Thank you for choosing W FOURCY Radio.

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What's working on Purpose Anyway? Each
week we ponder the answer to this question,

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and then when people ache for meaning
and purpose at work to contribute their

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talents passionately and know their lives really
matter. They crave being part of an

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organization that inspires them and helps them
grow into realizing their highest pro Welcome back

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to the Working on Purpose program.
Thanks for tuning in again this week.

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I'm your host, doctor Elise Cortes. Join you live from Dallas, which

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is home base for me. By
way of introduction of a management consultant specializing

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and meaning and Purpose, I'm an
organizational logotherapist, inspirational speaker, social scientist

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and author. You can learn more
about me and the work we can do

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together at a lascore tes dot com
and gustoshnow dot com. Let me thank

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my partner and sponsor at work Proud. We are a perfect collaboration. Everyone

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wants to know they matter and that
the work they do is meaningful and appreciated.

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Work Proud is a mobile platform built
to encourage employees to share stories and

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recognize each other's contribution. Work Proud
empowers hr and business leaders to create company

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cultures where all employees are inspired to
feel proud of their work and proud of

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their company. You can learn more
about them at workprout dot com. With

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us today is Matt Gerber, a
connector and innovator. Born in a small

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town in eastern Oregon, Matt is
now a corporate social responsibility and environmental and

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social governance strategist with first ten experiences
in more than seventy five countries. We'll

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be talking about his personal experiences and
philosophy that have shaped his journey and work,

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corporate social responsibility and ESG investing,
and his new education idea he has.

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He joined it today from Dallas,
Texas, where it's a gorgeous day.

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Matt, Welcome to working on Purpose. Beck you heard, says,

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thank you so much for having me. I am really really excited here.

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I'm very honored to have in invited. Oh my gosh, me too.

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I'm so glad that our paths crossed. And I think it was this wonderful

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thing called social media. And here
we are, we are together having the

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kind of conversation that I find yummies
so. And we're both from Oregon,

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and we both love traveling. We
have that in common. We figured that

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out right away. But I think, well, I'm not sure of how

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many countries I've been to, but
you were initiated to travel. I find

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quite interesting through Rotary, I wasn't. Mine was a different experience, and

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you have been part of Rotary for
I think, if I count right,

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twenty four years and as I said
in the introduction, seventy five countries in

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counting, Yeah, that's exactly right. You and I actually had our origin

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stories start in a very similar quiet
part of North Oregon, various towns where

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honestly, not a lot of people
that we grew up with ever had the

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opportunity or the vision to get out
and see the world. And for me,

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that bridge to the rest of the
world came through Rotary as an exchange

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it when I was sixteen, thanks
to a neighbor down the street you recommended

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me, and since then the world
has just been in an un Indian place

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to explore and serve and live.
So, as we were saying before we

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got on air, that to me
speaks to two things that I was like

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to each back as I do these
radio programs is one the power powerful notion

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of association, and then also knowing
when to opt into something. To me,

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that's saying yes to Roadary on both
counts. But when you travel.

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One of the things I find really
interesting about you, Matt is you don't

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just go and consume the experience.
You don't just show up and be a

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sitees here and such. You meaningfully, through your service interact with the country

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you're visiting. And I love that
you visit orphanages among other things, and

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you've spoken about bringing supplies to them
and other things. So I want to

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start by just if you would share
a little bit about that whole notion.

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Where did the idea even come from
to go and visit orphanages when you're traveling,

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and how does that work? You
know, it came from my upbringing

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in Eastern organ whether it was my
grandmother delivering food bank meedals to people that

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were shut ins, or my parents
volunteering and the forage the fire department at

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the church service was just part of
my DNA. So it made sense that

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I would find the greatest fulfillment traveling
by bringing service into that as well.

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And when you realize that you're flying
overseas and they give you all these allocations

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of check luggage, I don't need
it. I don't have to have any

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clothes. So I just got the
idea from from actually in college volunteering at

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orphanages overseas, but even as an
adult, I would do the same thing.

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So I just wherever I'm going,
whether it's Romania, they leaves Rowanda,

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I will reach out to an orphanage, usually an orphanage, and just

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ask them what they need, because
there's stuff that we can only get here

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in the United States. And that
is what I will pack my check luggage

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or yeah, both my pieces of
check luggage with. That is so brilliant.

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I'm going to steal that idea.
I'm going to so full that into

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my travels. I love it.
I think that's just brilliant. It's so

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easy, so easy, and that
I never thought about it. I just

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can't believe that is the and I
can tell you, without exception, every

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trip I've ever been on personal professional, the day that I spent with the

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orphanageer multiple days, are always the
most fulfilling. Well, I want to

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ask about that. Obviously, what
they get is supplies, and they get

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somebody from the outside world who wants
to come and see them. What do

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you get? I get a you
know, how people have? You know,

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they think about New Year's resolutions as
this moment every twelve months where they

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can kind of re center themselves and
think about where they've been and where they're

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going. Every time I go and
volunteer somewhere, that is the experience that

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I have. It could be in
the middle of the year. It could

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be up the street, it could
be back home in Oregon for the wildfire's

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last fall, or somewhere a natural
disaster. But those moments are the time

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where I find a revisit who I
am most proud of being and I get

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the most clarity for service. You
know what I love about it? Matt

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as an identity research and researcher and
a meeting and work researcher, is and

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how I see these interactions that you're
having when you travel across the world is

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you're folding them into your person.
There's like a circular motion where those experiences

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are being folded into you and of
course your impact their development, how they

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see the world. And it's this
beautiful, synergistic interaction that I just I

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think it's dynamic, it's beautiful,
and of course from my vantage point,

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I call that inspiration. Right,
you're breathing life into each other, into

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each other. And also there's a
responsibility and a burden that I take very

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seriously when I come home and because
I've gotten to experience and be a part

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of these people's stories firsthand, whether
it's children at an orphanage, or their

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families living by they can't take care
of them, or people whose communities have

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been decimated by natural disaster. My
responsibility when I come back is to be

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a storyteller and to use my platform
to raise awareness of the lives of these

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other people. So that's how it
actually the circle gets even bigger, not

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just me and people that I'm there
to help, but this broader community of

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my community here in the United States
and here in Dallas, whatever community is

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I'm a part of to share that
awareness well. And to that end,

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you said something to me when we
spoke on the phone to prepare for this

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conversation to schedule this conversation I forgot
about and it goes back to you being

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a storyteller. You said that you've
gone to India for disaster relief after the

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massive two thousand and four Asian tsunami, and then went to Indonesia after the

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twenty eighteen earthquake and tsunami. I
don't want to say that I had forgotten

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about those things, but they really
weren't on top of my mind. And

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so for you, being a storyteller, to come back and remind us of

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these things that have happened and what
it looks like on the other side when

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they do is incredibly important. And
let me just say is it's not lost

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to me that in those moments,
I'm going to the place on Earth that

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is the last place anybody wants to
go. On twenty eighteen, and when

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the massive earthquake hit follow Indonesia,
the city was decimated, more than a

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million people displaced. The tsunami came
in three waves and it caused this terrible

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phenomenon called liquid faction, where the
earth actually shakes and swallows homes, cars,

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and people hole. And so the
experience of being there is it's like

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going to a war zone, really
and you can't leave something like that changed.

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And I'm very fortunate to have a
lot of outlets and abilities to go

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serve in places like that. I
think because my father was a combat medic

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for forty years, I had a
predisposition towards a tolerance and an interest in

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being able to handle emergency situations.
You are such a comprehensive person to me,

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Matt, that you have had such
this really really deep background and down

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all of this really deep service work. You've gone to so many countries and

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been of service there, and you
yourself have struggled with suicide. Yeah,

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and it's so amazing to me now
here you are giving back to the world

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in service of yourself. So what's
your journey been like? So? I

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you know, the think about suicide
is we have so much stigma around it.

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It's very hard for people to talk
about. We look at the statistics

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forty eight thousand people your commun side, but what we miss out on is

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the bigger circle, which in the
United States, more than one point two

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million people consider suicide and possibly as
many as twelve million people have thoughts of

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suicide. So that twelve million people
have thoughts of suicide, one point two

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actually make a plan, and they
have forty eight thousand or more who actually

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go through with that, and so
we always think it's somebody else. I

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worked with veterans for a while.
You know, we hear the statistics twenty

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three a day. What we don't
hear about is that first line responders,

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police and environment are four times likely
at least twice is likely sometimes four times

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more likely to dive suicide than in
the line of work. And this speaks

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to really the foundation of what suicide
comes out of suicide is this intersection of

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shame and fear, and those things
can only take root and bring you to

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that point if they have silence,
secrecy, and judgment. And these are

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things that around mental health in the
United States we offer and way too ample

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supply. So for me, I
got to that point because the silence,

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secrecy, and judgment around the fact
that my life seems so wonderful on the

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outside, and yet there was this
disconnect about what was going on internally connected

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from my family friends. I just
moved across the country, just stepped out

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of my career to follow a spouse, and it took me to that point.

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I called it. I realized I
was having making a plan for my

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suicide, and I was proactive enough
to call a suicide hotline and I spent

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the floor. I spent the night
on the floor of a crisis shelter that

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was full in Pittsburgh, Pennsylvania.
And when you get up off the floor

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of a crisis shelter where you spend
the sleepless night thinking about how you got

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there, your life is very different
and you want to learn you want to

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apply all those lessons that you've learned, and I was able to continue that

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into my work with veterans. Yeah, so I didn't actually think to ask

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you that, but I know you. Let's talk about that really quick,

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because what you did with veterans is
just so so important. Is that the

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fit ops that you did good,
that's foundation. So actually, the morning

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I got off the floor of the
crisis shelter in Pittsburgh was the day that

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I pitched the idea for Fitups Foundation
to the CEO of the supplement company who

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would fund it and sponsor me to
create this vision for him. And it

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came out of a very personal understanding
of trauma, a family background in the

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military, and having friends, say
watch friends struggle with addictions. So these

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veterans, even though I've never served
in the Armed forces myself, these veterans

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felt like family because I could see
familiar faces in each one of them.

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So, listeners and viewers, what
I want to emphasize here, and what

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Matt is sharing is, you know, we can all take what we've gone

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through in life, those things that
like knock us do our knees that in

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this case, we almost lost Matt
we can take those things, those experiences,

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and what we've learned from them and
share what we've learned from them to

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help others, to bring other people, which is exactly what Matt did.

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And that is one way for you
to find your purpose and to serve from

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it. And I think what you
did in that program, if I remember

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right, is you helped when you
listen to those vets and then you taught

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them about physical fitness and training and
then they became trainers. Is that right?

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Absolutely? So. The whole purmise
of the program was a combination leadership

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and vocational training program that was like
the surface the Veneer, but underneath was

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actually like the essential in a sense, like group rehab, people sharing their

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stories, people finding purpose, everything
that they lost when they left the military,

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a sense of community, a sense
of purpose, and a sense of

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structure. We gave it back to. Our program was full time three weeks,

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and when they emerged. I had
one guy that came six am in

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the morning from a drug rehab program
directly into our Fit Up program, and

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when he left he had a job
as an elite personal trainer at Equinox.

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So great. So the other thing
listeners and viewers I want to emphasize is

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that if you are feeling bad in
life, if something is dragging on you,

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you know, one of the best
things you and do is help others.

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Help somebody else, Go find someone
to help. The reason why that

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works is because from a logo therapeutic
vantashed point, you're going into self transcendent,

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so you're moving away from focusing on
what is happening for you and you're

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thinking about how you can help somebody
else, and that giving is so so

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good for you, and that I
mean your whole story. That's everything that

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you do right and no wonder you
can touch so many lives because you're literally

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reaching across the globe to do that. And you know, the most extreme

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example is contemplating suicide and then what
happens with Piops. But as I've as

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our society pushes us to constantly reinvent
ourselves, I found myself going through this

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kind of like mini rediscovery again and
again again, and without a doubt,

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the most consistent part of it is
service. That's how I've been able to

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land on my feet. This is
the reason why I've been involved with Rotary

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for twenty four years, because it
provides us continuity of outlets for service and

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inspiration for service even if I'm not
volunteering through them directly. And then to

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sort of round out your philosophy,
because this first segment was really kind of

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talking about who you are and where
your philosophy and your experiences came from.

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How did you find conscious capitalism?
We're both conscious capitalists. How did you

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find it? And how does that
fit into your whole storing philosophy. You

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know, I hate bringing it back
to Eastern Oregon. We're both from Eastern

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Oregon, by the way. Yeah, you know. But for me,

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conscious capitalism started by growing up in
a family where we didn't have any money.

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So if I wanted money for myself, for shoes, for clothes,

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whatever, I had to earn it
myself. And so we raised animals and

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forage and so I understood capitalism from
that sales standpoint. But I also understood

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it as this will touch on this
ladter with the ESG. But you have

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to be connected to the land,
you have to be connected to the animals.

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There's a sense of stewardship. You
have to be connected to the needs

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of the people that you're serving,
your quote unquote customers and the the community.

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Sorry, and so conscious capitalism for
me is all of those components.

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Understanding yourself, what value you can
add the community, all of that,

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and realizing a real sense of self
determination. I think conscious capitalism is embracing

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one's self determination and understanding that we're
all part of the same community. Whether

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it's the state, country of the
world, we're all we all have an

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obligation and opportunity to be good members
of that community. I am so aligned

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with it as well, and I
do touch about it, touch on it

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in my book as well, because
I just think it's such an important way

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to live, just a way of
life. So on that note, we'll

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take our first break. I'm doctor
Releas Cortez, your host. We've been

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on the air with Matt Gerber.
He's a corporate social responsibility and environmental social

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governance strategists. We've been talking about
his early life experiences and all the things

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that have folded into his philosophy of
how he lives and does his work.

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We're going to talk about corporate social
responsibility. Stay with us, we'll be

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right back. Doctor Elise Cortes is
a management consultant specializing in meaning and purpose

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and inspirational speaker and author. She
helps companies visioneer for greater purpose among stakeholders

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and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite Elise to speak

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to your organization, please visit her
at Eleasecortes dot com. Let's talk about

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how to get your employees working on
purpose. This is working on Purpose with

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doctor Elise Cortes. To reach our
program today or open a conversation with Alise,

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00:17:48.599 --> 00:17:55.799
send an email to a lease Alise
at Elisecortes dot com. Now back

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00:17:55.839 --> 00:18:03.920
to working on purpose. Thanks for
staying with us and welcome back to working

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on purpose. On a side note, I wanted to let you know we've

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been looking here at a last Cortes
and Associates on ways to help companies support

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their employees handle anxiety, stress,
depression, and feeling disconnected while also helping

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to lift and inspire them with ongoing
professional development. So we're now offering a

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wellbeing webinar learning series called Gravier Gusto
Vital Wellbeing from the inside Out. You

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00:18:22.960 --> 00:18:26.240
can learn more about it at Lascortes
dot com or email me at least at

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leastcoretes dot com if you're just joining
the program. My guest is Matt Gerber.

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He's a corporate social responsibility and an
environmental social governance strategist with first ten

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experience in more than seventy five countries. He judged today from Dallas, Texas.

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I'm your host, doctor Elise Cortes. So for this segment, we

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wanted to peel back and really get
really snugly with this notion of corporate social

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responsibility and ESG investing. For a
lot of our listeners, those may be

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brand new terms, right, and
especially ESG investing. So I think it's

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interesting for you already that here you
are. I mean, I can't even

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imagine what you've experienced, Matt.
I mean you're traveling into seventy five different

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countries. Your career has been dedicated
to creating and mobilizing diverse teams around big

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missions. Oh my gosh, it
just sounds so yummy, kind of like

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being in the army, but on
a different team. So talk to us

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a little bit about what does this
hold, How does corporate social responsibility it

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needs to investing fit into your experiences
and what are you trying to accomplish through

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them. Yeah, so when I
thanks for the question. The CSR field,

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when I first started doing it twenty
years ago, it didn't even really

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have the title at that point was
definitely so CSR corporate social responsibility. The

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best way to describe it is if
a company or an organization was a person,

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what kind of citizen of the community
would they be? How would they

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take care of their people, their
neighbors. How much conscious capitalism ethical business

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would you see in their work?
The CSR at its core solves problems internally,

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it can solve for employee engagement and
motivation culture, and externally, it

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can enhance reputation, it can drive
an awareness of the values that the company

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has internally and externally. So that
was CSR and CSR has really it was

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about intention, and it was about
the intention of citizenship as an organization.

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And then you had the introduction of
ESG, so environmental social government. So

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in that acronym, imagine that just
the middle letter s social That kind of

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represents what CSR is. But ESG
as a whole is more evolved than CSR,

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and the best way to describe it
is that it's more quantifiable, like

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ESG. The market is really the
stakeholders, whether it's shareholders or clients or

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the owners of anybody else in the
that's connected with the organization. They want

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to see measurable results specific to environmental
sustainability specifics and social impact. And also

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you can have specifics in governments,
how diverse independent is a company's board of

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directors. These are all parts of
the equation of ESG. I don't think

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anybody maybe I'm not going to say
anybody, but I'm going to guess that

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several of the listeners would have never
thought that ESG investing was a way to

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solve problems, and so I really
appreciate how you articulated that. I do

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see it that way as well,
and it correct me if I'm wrong.

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I also see it as a way
to do it in a way where you're

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literally lifting your sites to be able
to serve on a higher level, right,

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I mean, and why not?
I mean why not do that?

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I mean, if you're able to
be able to see from a higher mountaintop,

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why wouldn't you choose to do that? Right? That's absolutely in the

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danger of it being a buzz term
like you just mentioned in the most full

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expression of ESG is this raising your
head and looking from the mountain top.

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The most basic, inauthentic version of
CSR or ESG is a company that just

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wants to box check it to say
that we have a program like this.

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And I see I read ESG anywhere
courts like people watching Netflix. I just

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I'm constantly devouring them. And I
can tell immediately the ones that do this

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just for pr and the ones that
are doing this authentically to make an impact

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for their employees, their customers.
They are stakeholders of all kinds. And

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you can know the difference really really
fast. Yes, yes, I bet

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you can well. And one of
the things that grabbed me about our first

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conversation is we were talking about how
this notion of corporate full enterpy and corporate

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social responsibility actually can help inspire employees
because you can they start to see that

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they're part of something much bigger than
themselves. They're working toward a much bigger

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mission. And of course my work
and engagement, meeting and work, and

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of course being a local therapist,
I know the importance of inspiration as a

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really really important motivational force. So
can you speak a little bit more toward

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how CSR and ESG investing gets to
that absolutely, so it actually impacts the

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bottle one. People think that these
programs are all about like don't need money,

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or we support recycling or whatever it
is, But what you just mentioned

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about how people show up at work
and the sort of engagement and fulfillment that

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they find, these are directly related
to that because younger, younger workers are

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incredibly sophisticated in how they perceive whether
or not as CSR ESG program emission is

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authentic. So this doesn't just attract
employee engagement and retention, but it also

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impacts the quality of people that you
attract. So let's say you're a twenty

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nine year old woman who's a computer
programmer. You can literally write your ticket

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anywhere, and there's an increasing amount
of these IT companies, and I promise

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you one of the things that's on
her radar at least most of these people

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that I work with, is they
want to know that there's an authentic application

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and ethos around ESG and CSR.
So you're looking at not just enhancing the

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culture and reinforcing it by the people
that you attract, but you're also going

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to retain people who love their job
so much. It's like, my goal

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is that you would need a seal
extraction team to pull somebody away from their

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job because they love it so much. And that engagement can come from CSR

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and ESG without a doubt. And
the way it does that is because it

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lets people show up to work knowing
that they're a whole person, even if

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we're working remotely, and let them
know that just by being a part of

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the company, that they're making a
positive impact on the world in all of

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those areas, and there's a really
feel good moment about that. You don't

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need to have the most competitive salary
in your industry if you work for a

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company that really has that down in
practices. I can't help, but Matt,

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I'm a geek, and you know
that about me. I got to

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extend this into the research realm.
I'm a social scientist, but when I

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was investigating meaning and work and identity, the first thing I wanted to understand

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was how people connected themselves with their
work. And what I came to understand

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immediately this was even what I was
doing with my PhD. And then I

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augment it is experience work so that
it actually conflicts with our identity. We

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can experience it so that it expresses
our identity, it fits or resonates with

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our identity, it's inseparable, or
it actually expands and informs our identity.

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Okay, so those are the ways
that I found work and identity work together.

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So when we layer in corporate social
responsibility and ESG investing, what we

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get is we get the work informing
or aggrandizing our sense of identity. And

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that's why it's so motivating, that's
why it's so powerful. You are literally

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making each and every individual person bigger
than they could be on their own.

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And how amazing is that? What
a gift? Absolutely, And if you're

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amplifying a person, oh my goodness, and that ripple effect goes across your

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company. Why wouldn't you want to
do that? And how many opportunities in

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life do we have to be a
part of something bigger than ourselves? You

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know, it's hard to find that. If people, you know, maybe

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fifty eight years ago, they might
have found that sort of identity and bigger

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purpose in the faith community, Rotary
clubs used to be much bigger than they

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are now for that exact reason.
So why can't we find that at work?

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Why shouldn't we find that at work, that sense of me, my

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coworkers, the whole company that I'm
a part of. We're probat of something

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bigger than if I was just like
sitting running a business all by myself and

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thinking to myself, I got to
put on the table. Oh, and

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I want to do good in the
world. These things aren't mutually exclusive,

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and there's an economy of scale by
being a part of an organization any size

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where people share that mindset. Yeah, and to that end, I think

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now is a really good time.
So this show is really at a thought

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leadership platform. But in order for
that to stick, it helps for us

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to share some examples so people don't
think this is just conceptual stuff that doesn't

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actually exist in the real world.
So can you give us an example of

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how maybe you've developed a CSR initiative
or done something set an organization with the

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estuy or something so people can understand
how this actually works and shows up.

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Sure, a very quick example.
Recently, one of my clients was a

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UK based IT services firm with employees
all around the world, and when I

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was brought in to create a unified
CSR corporate social responseorility, program. The

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assumption was is that some officers were
doing some stuff and some weren't, and

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we needed to create a template,
and it needed to be top down.

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And that's not my philosophy at all, because we need employees to feel the

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sense of ownership and empowerment from the
bottom up. So you need companies supported,

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but employee led CSR programs. So
I got on a plane and I

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went in. I did focus groups
in Ukraine and Pakistan and in Spain.

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And what I discovered when I started
listening to these people, these offices,

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these individuals already had CSR programs that
they were doing at the local level.

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And so I would start going out
in the field with these people. We'd

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have the focus group and they would
take me out to see the children's cancer

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charity in Kiev, or they would
take me to the inner city slum schools

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and orphanages in Islamabad, or they
would take me to this massive food bank

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that they support in southern Spain.
And so what I discovered was I didn't

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need to create a program. All
I needed to do was create an opportunity.

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Were these all these disparate offices and
cultural backgrounds they could come together and

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they could share their stories and we
can create some guardrails around it. So

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they had structure and metrics so that
we can measure the engagement. That was

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the easy part, but the fun
part was getting for all of them to

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share and tell their stories. And
the corporate leaders were amazed because they didn't

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realize that the company was already very
sophisticated with scisr M. By far,

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out of all the global offices,
Pakistan was the most. They had tree

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planting, they had orphanage and these
slum schools that they completely funded, and

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the Pakistani employees in Islamabad, they
were the most engaged with their community and

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so it was very fun to celebrate
them as a leader in the company because

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nobody had any visibility to it.
So that's the second when it's real is

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I always start with what's going on
there first, and how do we grow

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and encourage that instead of having some
sort of you know, edict to come

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down from the c suite saying you
guys need to do this, you need

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00:29:11.559 --> 00:29:15.279
to donate the sort of money,
because you don't get engagement from that and

407
00:29:15.319 --> 00:29:18.839
you don't get people feeling proud of
the impact in their community because they didn't

408
00:29:18.880 --> 00:29:22.759
come up with it, So it's
my idea and I want to go see

409
00:29:22.759 --> 00:29:26.599
it and see it working in the
community. Of course, I'm going to

410
00:29:26.599 --> 00:29:32.000
work a lot harder at that.
Absolutely, you have an interesting term that

411
00:29:30.559 --> 00:29:33.599
you that you use. It's not
used very often, but this notion of

412
00:29:33.640 --> 00:29:37.480
being a corporate entrepreneur, and I
want to know how that gets expressed through

413
00:29:37.480 --> 00:29:41.839
the work you do in corporate philanthropy. So when I graduated from college,

414
00:29:41.880 --> 00:29:45.720
all I wanted to do was work
for a nonprofit and I would take my

415
00:29:45.799 --> 00:29:48.440
resume around and I would say,
I will take out your trash for free

416
00:29:48.440 --> 00:29:52.160
if you let me work there for
Volunere And I got no calls back.

417
00:29:52.799 --> 00:29:56.240
So it's amazing. Is that sad? But I was doing some work in

418
00:29:56.279 --> 00:30:00.599
the Karagua Long story short of this
evolved into five OHO and C three of

419
00:30:00.680 --> 00:30:07.720
my first humanitarian aid organization. So
from there I built experience as an entrepreneur,

420
00:30:07.920 --> 00:30:11.200
like creating business plans, doing all
the fundraising, all the people,

421
00:30:11.880 --> 00:30:17.400
technology resources that you have to do
that it's really exciting, but it's also

422
00:30:17.440 --> 00:30:22.319
extremely exhausting. What I had an
opportunity to do with Fitops Foundation when I

423
00:30:22.319 --> 00:30:29.000
was hired by the CEO who had
this national sports and nutritional supplem ram which

424
00:30:29.079 --> 00:30:33.400
was very, very, very successful. I had the opportunity to create from

425
00:30:33.440 --> 00:30:37.119
within the company a new entity.
So I created a corporate foundation with all

426
00:30:37.119 --> 00:30:41.880
the support and resources of the big
company. So I got to be an

427
00:30:41.039 --> 00:30:45.279
entrepreneur inside the company. So that's
what I referred to when I referred to

428
00:30:45.519 --> 00:30:52.000
entrepreneur is the ability to create with
all the established and existing resources. And

429
00:30:52.039 --> 00:30:56.599
what's really interesting is it's a wonderful
way to engage different parts of the company

430
00:30:56.680 --> 00:31:00.160
because it requires cross cultural support.
You don't start off off with a team

431
00:31:00.200 --> 00:31:03.880
of people when you're starting a brand
new program, so I've got to like

432
00:31:03.039 --> 00:31:07.640
get it. I have to influence
through inspiration, not through authority. So

433
00:31:07.680 --> 00:31:11.160
I need the CFO on my side, I need legal, I need employees

434
00:31:11.200 --> 00:31:15.200
at different levels and different geographies.
And it was very fun and we created

435
00:31:15.240 --> 00:31:22.079
Fitops Foundation from scratch to help veterans. We did this three week program at

436
00:31:22.079 --> 00:31:26.319
a time, and in the first
eighteen months we graduated nearly two hundred veterans

437
00:31:26.400 --> 00:31:30.720
in new careers as personal trainers,
all because we were able to run fast

438
00:31:30.279 --> 00:31:36.759
because of the entrepreneurship, because we
created something from within the structure of a

439
00:31:36.920 --> 00:31:41.279
thriving successful business. Listeners and viewers, it doesn't turn you on. I

440
00:31:41.319 --> 00:31:44.839
don't know how we can help you. Right if you take somebody else's money

441
00:31:44.839 --> 00:31:47.880
and resources because you're so passionate with
something that you want to do in the

442
00:31:47.880 --> 00:31:49.359
world, you make it happen.
Oh my gosh, talk about making a

443
00:31:49.400 --> 00:31:55.000
difference with your one precious life.
Our last break. I'm Elie Cortez,

444
00:31:55.039 --> 00:31:56.680
your host with It on the air
with Matt Gerber. He's a corporate social

445
00:31:56.720 --> 00:32:02.000
responsibility in environmental social governance strategists.
We've been talking a bit about corporate social

446
00:32:02.039 --> 00:32:07.400
responsibility and ESG investing after the RAK
crediated this really novel idea he has about

447
00:32:07.519 --> 00:32:12.400
education. Stay with us, We'll
be right back. Doctor Elise Cortes is

448
00:32:12.440 --> 00:32:17.359
a management consultant specializing in meaning and
purpose and inspirational speaker and author. She

449
00:32:17.559 --> 00:32:24.359
helps companies visioneer for greater purpose among
stakeholders and develop purpose inspired leadership and meaning

450
00:32:24.400 --> 00:32:30.759
infused cultures that elevate fulfillment, performance, and commitment within the workforce. To

451
00:32:30.880 --> 00:32:36.160
learn more or to invite Elise to
speak to your organization, please visit her

452
00:32:36.240 --> 00:32:39.960
at Eleasecortes dot com. Let's talk
about how to get your employees working on

453
00:32:40.039 --> 00:32:52.480
purpose. This is working on Purpose
with doctor Elise Cortes. To reach our

454
00:32:52.519 --> 00:32:55.960
program today or open a conversation with
Elise, send an email to a lease

455
00:32:57.559 --> 00:33:02.960
Alise at a lease court tes dot
com. Now back to working on purpose.

456
00:33:08.319 --> 00:33:10.880
Thanks for staying with us, and
welcome back to working on Purpose.

457
00:33:10.960 --> 00:33:13.599
I wanted to let you know if
you don't know this, if you ever

458
00:33:13.640 --> 00:33:15.000
going to say this before. My
book is out, my first falling book.

459
00:33:15.000 --> 00:33:19.920
It's called Purpose Ignited, How Inspiring
Leaders Ignite passion and all it cause

460
00:33:20.200 --> 00:33:22.880
it's on Amazon and various other places. I really wrote it to awakened passion

461
00:33:22.920 --> 00:33:28.519
and purpose in the readers and transform
them into inspirational leaders that in life in

462
00:33:28.519 --> 00:33:31.240
the workplace and make it a place
people want to come to and elevate business

463
00:33:31.240 --> 00:33:35.440
as well. So that's who it's
for. If you're just joining us.

464
00:33:35.440 --> 00:33:38.559
My guest is Matt Gerber. He
is a corporate social responsibility and environmental social

465
00:33:38.599 --> 00:33:43.440
governance strategists with first ten experience in
more than seventy five countries. I'm your

466
00:33:43.440 --> 00:33:46.200
host, doctor Releas Cortes. Okay, so Matt, this is a serious

467
00:33:46.279 --> 00:33:51.519
question for you as we get into
this next topic. You have literally been

468
00:33:51.559 --> 00:33:53.359
all over the world. You are
always up to something, and now here

469
00:33:53.400 --> 00:33:58.839
you are doing a doctorate program in
global management with the emphasis in CSR.

470
00:33:59.200 --> 00:34:01.920
Why are you not busy up as
it is? Yeah, you would wonder

471
00:34:02.039 --> 00:34:07.920
the pandemic time to cross off a
long time bucket listing when my parents will

472
00:34:07.920 --> 00:34:09.360
tell you that when I was in
middle school, I would actually sign my

473
00:34:09.440 --> 00:34:14.239
name as doctor Matthew H. Kerber. So I've had this dream of getting

474
00:34:14.239 --> 00:34:16.880
my doctorate for a very long time, and this made sense for a number

475
00:34:16.880 --> 00:34:22.760
of reasons. One the timing.
Two. I wanted to I like you,

476
00:34:22.880 --> 00:34:25.199
I love research, and I love
I love being on the cutting edge

477
00:34:25.280 --> 00:34:30.039
of new ideas and exchanging them with
other people that are on the cutting edge.

478
00:34:30.360 --> 00:34:34.519
And so from that standpoint, I
knew that I wanted to do all

479
00:34:34.559 --> 00:34:37.440
the work that I'm passionate about,
but I wanted to do it in an

480
00:34:37.480 --> 00:34:40.519
almost clinical study, like in a
very academic setting where I could actually measure

481
00:34:40.599 --> 00:34:44.920
the impact, which is the trend
that we're going in. So that's one

482
00:34:44.960 --> 00:34:46.280
thing. And then I had a
professor in college who said that the best

483
00:34:46.320 --> 00:34:51.719
decision he ever made was to give
his doctorate because of the professional context and

484
00:34:52.119 --> 00:34:54.239
all the doors that it would open. So it was a no brainer.

485
00:34:54.239 --> 00:34:59.000
I've been wanting to do this for
more than twenty years and I just decided

486
00:34:59.000 --> 00:35:02.320
to do it. Now. I'm
so excited because I do this work already

487
00:35:02.400 --> 00:35:05.400
and now I'm going to be able
to, I believe, do it better

488
00:35:05.760 --> 00:35:08.519
with this doctor. Yeah, that's
pretty what's happened. What happened to me

489
00:35:08.559 --> 00:35:13.280
too. I really pursued a doctorate
because I was my answer to my mid

490
00:35:13.320 --> 00:35:15.639
life crisis, early midlife crisis.
So I didn't you know that was get

491
00:35:15.639 --> 00:35:19.679
a PhD. I was surprised though, when I got these three letters after

492
00:35:19.679 --> 00:35:22.679
my name, though. I didn't
expect that. But you do know that

493
00:35:22.760 --> 00:35:29.400
you can never get away from me
though, now right, So that's absolutely

494
00:35:29.440 --> 00:35:30.599
and you're you're in Dallas, so
let's just face it. I could be

495
00:35:30.599 --> 00:35:36.679
on your doorstep tomorrow. Yeah,
we're going to have a continuation of this

496
00:35:36.760 --> 00:35:42.039
conversation. It will be awesome.
Absolutely, Well here you are also though

497
00:35:42.039 --> 00:35:44.199
in the backyard. I think we
talked about this as well in our first

498
00:35:44.239 --> 00:35:47.079
conversation. You also mentor for high
school students and absolutely love doing that,

499
00:35:47.159 --> 00:35:50.559
and I think there's some of the
same students or at least the group that

500
00:35:50.599 --> 00:35:54.079
I've served at Woodrow Wilson. But
why do you love working with those students?

501
00:35:57.119 --> 00:36:00.760
It just started as one student at
a time, and you know,

502
00:36:00.800 --> 00:36:06.800
I have some basically family members in
New Zealand and during the pandemic, it

503
00:36:06.840 --> 00:36:09.920
was an opportunity for me to help
coach them in their schooling because they were

504
00:36:09.920 --> 00:36:13.960
just boards sitting in front of the
computer and so gave me we need to

505
00:36:13.960 --> 00:36:17.360
interact with them, which was so
wonderful. But you're right, the students

506
00:36:17.360 --> 00:36:21.880
of Woodrow Wilson. For people that
aren't familiar with Dallas, Woodrow is at

507
00:36:22.000 --> 00:36:27.679
Wilson is a very diverse community where
there's a lot of people. There are

508
00:36:27.800 --> 00:36:32.880
families that are first genera Asian Americans, are immigrant families, and not a

509
00:36:32.920 --> 00:36:39.039
real high matriculation rate into higher education. And so through my Rotary Club of

510
00:36:39.119 --> 00:36:43.880
Dallas, we have a we called
the Dream Team and we go and we

511
00:36:43.920 --> 00:36:45.920
actually sign up for two and a
half years of mentoring, so from the

512
00:36:45.920 --> 00:36:51.599
middle of their TopWare through graduation,
with the goal of we've identified students who

513
00:36:51.760 --> 00:36:55.159
are have college aspirations and how do
we invest in them and set them up

514
00:36:55.199 --> 00:37:00.559
with the best personal, professional,
and academic success, so they feel confidence

515
00:37:00.559 --> 00:37:04.960
supported going into that. And then
I have to New Zealand one of Dallas.

516
00:37:05.000 --> 00:37:08.559
And then I have an amazing kid
in New York who's very different than

517
00:37:08.559 --> 00:37:14.199
the other ones. He has Ivy
League aspirations and he's like, I'm never

518
00:37:14.239 --> 00:37:16.400
going to get in because everybody's going
to Ivy League schools. What can I

519
00:37:16.440 --> 00:37:22.119
do where I can find my life
purpose and passion this summer as a sixteen

520
00:37:22.159 --> 00:37:24.760
year old. And so we meet
every week on Boom and we talk about

521
00:37:24.760 --> 00:37:30.280
places in the world of volunteer even
with the pandemic. And I don't give

522
00:37:30.360 --> 00:37:32.639
him any answers. We just whiteboard. We create a space where he can

523
00:37:32.719 --> 00:37:36.880
discover that on his own. And
it is all of four kids are so

524
00:37:36.960 --> 00:37:42.360
different and I enjoy working with them. It fills my heart. It's so

525
00:37:42.480 --> 00:37:45.119
fun. You are turning on their
futures, Matt. That's what's going on

526
00:37:45.159 --> 00:37:49.440
there is they probably couldn't see any
of these possibilities without you being involved,

527
00:37:49.719 --> 00:37:53.119
and you're their spigot. Yeah,
I hope. So if my impact is

528
00:37:53.159 --> 00:37:57.280
just really small, that's enough for
me. I mean I think I'm any

529
00:37:57.920 --> 00:38:00.000
you know, doctor Cortes think.
I'm many teach is that we had that

530
00:38:00.039 --> 00:38:05.320
were amazingly impactful and inspiring to us
that have no idea what we went on

531
00:38:05.400 --> 00:38:08.000
to go do. And I have
that kind of sense of surrender as I

532
00:38:08.079 --> 00:38:12.440
invest in these kids, try to
bring them my best every week, and

533
00:38:12.480 --> 00:38:14.519
I have no idea what parts of
it they're going to take. I have

534
00:38:14.519 --> 00:38:16.079
no idea how they'll apply it,
or maybe it's something I say today they'll

535
00:38:16.079 --> 00:38:19.360
remember ten years down there. I
have no idea, but I feel a

536
00:38:19.400 --> 00:38:22.599
complete sense of peace, and I
just know that the biggest thing I can

537
00:38:22.679 --> 00:38:27.079
do is show up for them every
day. Yeah, and what a gift.

538
00:38:27.960 --> 00:38:30.719
So when I look at you,
Matt, I just see you as

539
00:38:30.760 --> 00:38:35.440
just a literally walking, beautiful sponge, soaking in the world and learning and

540
00:38:35.480 --> 00:38:38.119
people and everything else. And one
of the things I find fascinating that I

541
00:38:38.119 --> 00:38:43.039
really want to talk about that you've
said you've identified a problem in an education

542
00:38:43.119 --> 00:38:45.840
and want to focus on teaching students
to create value, not just get a

543
00:38:45.920 --> 00:38:51.400
job here here, say more about
this. What is how did you identify

544
00:38:51.440 --> 00:38:54.360
this and what are you seeing?
Are you talking about this kind of crazy

545
00:38:54.480 --> 00:39:00.639
educational program that I yes, yes, Okay, so during the start of

546
00:39:00.679 --> 00:39:06.599
the pandemic, we watched this amazing
shift from from you know, we had

547
00:39:06.599 --> 00:39:08.199
this perception, let's say, University
of Phoenix, so we kind of look

548
00:39:08.280 --> 00:39:12.880
down on fully online degrees as like, oh, it's for people that don't

549
00:39:12.920 --> 00:39:15.920
have, you know, the structure
in their lives to go attend brick and

550
00:39:15.960 --> 00:39:21.000
mortar classes or the opportunity. Now
what we see is the University of Phoenix

551
00:39:21.039 --> 00:39:23.519
because they have been doing this for
so long, they're now considered experts in

552
00:39:23.599 --> 00:39:28.480
online learning because they have all the
processes and everything down. So we see

553
00:39:28.480 --> 00:39:32.320
this the shift was greater acceptance of
online learning. And in parallel to that,

554
00:39:32.840 --> 00:39:40.960
there's these there's this whole industry around
MOOK'SMOC which is massive open online courses,

555
00:39:42.000 --> 00:39:45.559
and so you've got like Harvard banding
together with some schools in Stanford,

556
00:39:45.800 --> 00:39:50.480
and you've got a number of schools
that are offering tons and tons of free

557
00:39:50.519 --> 00:39:54.039
content and it's a pre coursework,
college level coursework, and sometimes it's a

558
00:39:54.079 --> 00:39:59.559
gateway for them to get you to
buy a certificate for some sort of specialized

559
00:39:59.559 --> 00:40:04.559
training. So all that's wonderful in
the for people in the United States,

560
00:40:04.559 --> 00:40:09.440
but we have the ability and the
opportunity to achieve higher education here in a

561
00:40:09.480 --> 00:40:13.840
way that other places in the world
do not. And when you think about

562
00:40:14.000 --> 00:40:17.159
a billion people in the world,
who if they had the opportunity to even

563
00:40:17.199 --> 00:40:22.039
earn an associates degree, this could
transform a woman who's a factory worker in

564
00:40:22.079 --> 00:40:28.760
Bangladesh from being on a sewing machine
for fourteen hours a day, earning just

565
00:40:28.840 --> 00:40:31.360
barely enough for her family and send
back to her village. She could work

566
00:40:31.400 --> 00:40:35.840
in the office, she could have
the skills to do something clerical. It

567
00:40:35.880 --> 00:40:39.440
would transform her life, transform her
family. And so if all of these

568
00:40:39.559 --> 00:40:45.039
courses exist, and we're talking tens
of thousands, if not hundreds of thousands

569
00:40:45.039 --> 00:40:50.079
of free courses, now, who's
to say that if you were to draw

570
00:40:50.119 --> 00:40:52.760
a line around this group of courses, that this is the equivalent of a

571
00:40:53.159 --> 00:40:58.800
socialis degree or a bachelor's degree or
a master's degree. And if these courses

572
00:40:58.800 --> 00:41:01.880
are free, why shouldn't the degree
and the recognition. This is a wildly

573
00:41:02.559 --> 00:41:07.079
unpopular idea in the United States because
of the commercialization and what an industry higher

574
00:41:07.119 --> 00:41:10.639
education is. This is the United
States is not the market for this because

575
00:41:10.679 --> 00:41:15.760
of how politicized it is. But
in other countries where all they want is

576
00:41:15.800 --> 00:41:19.719
that piece of paper to say that
they've attended, they've attained a certain level

577
00:41:19.719 --> 00:41:23.599
of education, so that immediately,
immediately they can go from a blue collar

578
00:41:23.639 --> 00:41:30.000
worker to a white collar worker and
totally change their prospects. This is these

579
00:41:30.000 --> 00:41:35.679
are the people that I This keeps
me awaken night because I think about how

580
00:41:35.719 --> 00:41:39.239
powerful it could be to take these
all these courses we've created for free and

581
00:41:39.400 --> 00:41:45.039
just give them the structure to be
able to earn these degrees on their own,

582
00:41:45.920 --> 00:41:50.119
like they don't. All these world
classes structures are providing these classes for

583
00:41:50.159 --> 00:41:53.559
free. Let's create a path.
Let's give them an audit of you do

584
00:41:53.639 --> 00:41:59.719
these these twelve classes, you get
a bachelor's in accounting. Well, I

585
00:41:59.800 --> 00:42:02.599
am all about lifting the world so
much to what I care about, Matt

586
00:42:02.639 --> 00:42:07.960
and that I'm devoted I've devoted myself
to is just doing my part to raise

587
00:42:07.000 --> 00:42:12.679
the consciousness that vibrations in the energy
the connection of the world while I'm here

588
00:42:12.719 --> 00:42:15.920
on the planet. So I love
the idea, and I really like the

589
00:42:15.000 --> 00:42:20.119
idea very much of reaching into places
where they couldn't get there on their own.

590
00:42:20.199 --> 00:42:22.760
They couldn't have access to this,
They don't know how to even get

591
00:42:22.800 --> 00:42:25.800
access to something like that. So
where would you start, do you think?

592
00:42:27.519 --> 00:42:30.920
So you start the same way that
all the best programs do. You

593
00:42:30.960 --> 00:42:34.119
start by listening and learning at a
local level, so you find who the

594
00:42:34.119 --> 00:42:40.119
correct community of partners. Maybe it's
Roverat, maybe it's other mngos. Obviously

595
00:42:40.159 --> 00:42:44.440
they need a basic amount of technological
platform. But if you had these things

596
00:42:44.480 --> 00:42:47.239
which were a smartphone compatible. I've
spent a lot of time the last couple

597
00:42:47.239 --> 00:42:52.480
of years in Rwanda and on them
online a number of countries that have I've

598
00:42:52.519 --> 00:42:58.760
watched the technological leap from going from
zero communication, no hardwired homes with any

599
00:42:58.760 --> 00:43:01.199
serve wires, electricity or or plumbing, our telephone to people that are carrying

600
00:43:01.199 --> 00:43:07.119
around smartphones. So if you can
make these courses available on smartphones, you're

601
00:43:07.239 --> 00:43:12.320
providing an opportunity for higher education right
there. So that's the first step,

602
00:43:12.400 --> 00:43:15.599
and then the second step is how
do you track it? How do you

603
00:43:15.639 --> 00:43:20.639
track their successful completion of these courses
and how does that roll up into a

604
00:43:20.679 --> 00:43:25.039
degree. In my work with Shelter
Box, we talk and we track how

605
00:43:25.079 --> 00:43:28.599
many people are displaced in the world, and just up years ago it was

606
00:43:28.679 --> 00:43:31.000
eighty five million up to more than
one hundred million people in the world who

607
00:43:31.039 --> 00:43:35.800
are currently displaced, seventy five percent
of which are women and children. And

608
00:43:35.800 --> 00:43:39.559
this is because of conflict, natural
disaster, climate change. And so how

609
00:43:39.599 --> 00:43:45.000
does somebody who's displaced and has no
home have the stability to earn a degree?

610
00:43:45.360 --> 00:43:49.559
And if you're from any number of
well most of the countries in the

611
00:43:49.559 --> 00:43:52.719
world. Let's say you and I
instead of growing up in Oregon, you

612
00:43:52.760 --> 00:43:54.719
and I grew up in Iraq.
Well, if you and I were applying

613
00:43:54.760 --> 00:43:59.039
for grad schools and we need to
go back to our high school or undergrad,

614
00:43:59.239 --> 00:44:01.360
we would visit. We have to
go to Iraq, stand in a

615
00:44:01.400 --> 00:44:05.719
registrar line, wait for somebody to
produce a piece of paper for us.

616
00:44:06.119 --> 00:44:09.039
And my idea is to eliminate that
step entirely. And so in the same

617
00:44:09.079 --> 00:44:15.920
way that people by sell trade track
bitcoins, the same technology can be applied

618
00:44:15.000 --> 00:44:19.480
now for digital artwork. You can
also be applied for university degree. So

619
00:44:19.519 --> 00:44:23.679
this idea of blockchain, where the
record of their school record and also their

620
00:44:23.760 --> 00:44:28.639
university degree is something that permanently exists, and it doesn't matter if you're a

621
00:44:28.679 --> 00:44:32.639
Serian refugee who's now immigrated to Turkey
and then to Germany. We can track

622
00:44:32.719 --> 00:44:37.719
that you have completed these classes and
you're working towards that degree. So that's

623
00:44:37.760 --> 00:44:43.639
the goal, that's the vision,
and that's my one thing that if I

624
00:44:43.760 --> 00:44:46.480
didn't worry about who gets credited,
I tell this idea to everybody because I

625
00:44:47.320 --> 00:44:51.199
want somebody to take this idea and
run with it. And if nobody does,

626
00:44:51.920 --> 00:44:54.320
I'm making those small steps all the
time to find the right people and

627
00:44:54.440 --> 00:44:59.519
to mobilize around this mission. And
it's that important and I think that we

628
00:44:59.519 --> 00:45:04.039
can help it billion people transform their
lives through free access to higher education.

629
00:45:05.400 --> 00:45:10.039
So what can listeners do to help? That is a question I was not

630
00:45:10.079 --> 00:45:14.960
expecting, and no one's asking that
because I've never had an opportunity to share

631
00:45:15.079 --> 00:45:19.519
in such a big platform. Well, I'm thinking about that. Let me

632
00:45:19.599 --> 00:45:22.320
just say that that one of the
biggest things. First of all, I

633
00:45:22.320 --> 00:45:25.679
want to say a big hello to
all of your listeners around the globe and

634
00:45:25.480 --> 00:45:30.000
uh and commend them for taking this
time to listen to your show, Doctor

635
00:45:30.039 --> 00:45:35.800
Protez, and I would say that
that my goal, after every one of

636
00:45:35.840 --> 00:45:39.400
your guests and after me, is
that nobody feels let off the hook.

637
00:45:39.719 --> 00:45:44.519
I don't want people to listen to
my story of serving and taking taking suitcases

638
00:45:44.559 --> 00:45:47.280
to orphanages and say, oh,
that's really nice for Matt, you know,

639
00:45:47.320 --> 00:45:51.480
because he travels all the time,
and so that's great that he goes

640
00:45:51.519 --> 00:45:54.760
and helps, or you know,
it's great that it's great that doctor Protez

641
00:45:55.039 --> 00:45:59.679
meets with all these wonderful, inspiring
people, because look, she's so smart,

642
00:45:59.719 --> 00:46:01.519
she's, oh cares about it,
she's she's she's these are the people

643
00:46:01.639 --> 00:46:05.400
she hangs out with all every day. So how great that she gets to

644
00:46:05.440 --> 00:46:07.599
have those conversations. I don't want
to let people out of the hook and

645
00:46:07.639 --> 00:46:12.199
say that all of these things I
just mentioned are great for somebody else.

646
00:46:12.960 --> 00:46:15.880
Anybody can go and find those little
opportunities for service. Anybody can go out

647
00:46:15.920 --> 00:46:22.079
and connect with people who they and
who inspires them and can and can grow

648
00:46:22.159 --> 00:46:24.519
their humanity, grow their connectedness,
grow their awareness, whatever you want to

649
00:46:24.519 --> 00:46:29.679
fill it in. I want I
want people to see themselves in us and

650
00:46:29.880 --> 00:46:36.599
our story. And that's my biggest
that's my biggest wish even just coming on

651
00:46:36.679 --> 00:46:38.320
here. So I don't have an
answer the question of what can people do

652
00:46:38.400 --> 00:46:45.119
to help with this mission of the
free online higher education except no matter where

653
00:46:45.159 --> 00:46:50.800
you are, if I can't be
there to do focus groups, and and

654
00:46:51.039 --> 00:46:53.559
forget that it's called something so formal, just talk to me, Talk to

655
00:46:53.599 --> 00:46:58.880
talk to people, find who would
be interested in having their life transform or

656
00:46:59.039 --> 00:47:02.320
could be transformed by free higher education. And the one last thing I want

657
00:47:02.360 --> 00:47:07.760
to say I know we're limited on
time, is if you watch advertisements for

658
00:47:07.000 --> 00:47:13.119
most colleges and universities, especially an
unnamed I leading school. I won't say

659
00:47:13.159 --> 00:47:15.519
what they are, but they talk
about how you know our school on your

660
00:47:15.599 --> 00:47:20.079
resume, even just a few classes. This is going to make you job

661
00:47:20.119 --> 00:47:22.880
ready, job ready, job right, job at, job right. The

662
00:47:22.920 --> 00:47:27.519
purpose of the educational program I'm talking
about is to make you create or ready.

663
00:47:28.119 --> 00:47:30.599
I don't need you to know how
to put together a business plan or

664
00:47:30.639 --> 00:47:35.840
how to execute a marketing strategy like
you're learning academic setting. I want you

665
00:47:35.880 --> 00:47:39.199
to learn how to ask the right
questions. So when you are in your

666
00:47:39.239 --> 00:47:44.400
neighborhood in Kigali, Rwanda, you
know how to mobilize the other women,

667
00:47:44.480 --> 00:47:46.159
and you know how to make sure
that they have the skills, and suddenly

668
00:47:46.199 --> 00:47:50.719
you take a group of five women
with sewing machines and you create it into

669
00:47:50.760 --> 00:47:53.280
an enterprise where you're able to generate
income for your whole community. So it's

670
00:47:53.679 --> 00:47:59.920
entrepreneurship. Entrepreneurship. But that's the
point of the education. This isn't about

671
00:48:00.079 --> 00:48:02.400
making people drive or ethers are most
of these people they won't have some of

672
00:48:02.480 --> 00:48:07.039
them will not have the access to
jobs. So if we can create them,

673
00:48:07.320 --> 00:48:12.760
create inside them the inspiration and the
confidence and the ability to create their

674
00:48:12.760 --> 00:48:15.800
own jobs, to create their economic
value, that's the magic. That's the

675
00:48:15.840 --> 00:48:20.519
sime. I'm completely in for that, Matt, and we have run out

676
00:48:20.599 --> 00:48:24.280
of time. How can listeners and
viewers find you? Find me? Matt

677
00:48:24.280 --> 00:48:29.280
Gerber dot io, So www dot
Mat Gerber dot io and that will just

678
00:48:29.280 --> 00:48:31.679
take you directly to my LinkedIn page. It's really the only social media IDAs,

679
00:48:31.719 --> 00:48:35.119
which is, by the way,
how doctor Cortes and I met.

680
00:48:35.360 --> 00:48:37.599
LinkedIn suggested that we would be friends, and it was right, and we

681
00:48:37.599 --> 00:48:42.440
were and they were right. The
algorithm was right. Listeners and viewers,

682
00:48:42.440 --> 00:48:44.679
thank you for joining us today,
and Matt, thank you so much for

683
00:48:44.719 --> 00:48:49.440
sharing your heart intoll with us.
Beautiful to catch he told you where you

684
00:48:49.440 --> 00:48:52.719
can find him, and thank you
again to our sports, our sponsor work

685
00:48:52.719 --> 00:48:55.559
Proud, which helps companies build a
platform where your workforce receives meaningful feedback and

686
00:48:55.599 --> 00:48:59.719
thanks for their work from people across
your company. Last week, if you

687
00:48:59.719 --> 00:49:01.840
missed a live show, you can
always catch a be recorded podcast. We

688
00:49:01.840 --> 00:49:06.639
are on the Airwath authors Jane Firth
and Andrew Zen's talking about their book Grit,

689
00:49:06.679 --> 00:49:09.400
Grace, and Gravitas. The Three
Keys to Transforming Leadership, Presence and

690
00:49:09.480 --> 00:49:15.039
Impact was a very meaty conversation in
classic book and women to boot. Next

691
00:49:15.079 --> 00:49:16.599
week, we'll be on the air
with doctor Brad Wright, a sociologist and

692
00:49:16.639 --> 00:49:21.719
researcher, talking about his studies and
applied purpose. See you there. Remember

693
00:49:21.719 --> 00:49:23.400
that works at least a third of
our life, So let's work on purpose.

694
00:49:29.519 --> 00:49:31.840
We hope you've enjoyed this week's program. Be sure to tune in to

695
00:49:32.000 --> 00:49:37.599
Working on Purpose featuring your host,
Doctor Elise Cortes, each week on the

696
00:49:37.719 --> 00:49:44.159
Voice America Empowerment Channel. Together,
we'll create a world where business operates conscientiously,

697
00:49:44.800 --> 00:49:50.639
leadership inspires impassioned performance, and employees
are fulfilled in work that provides the

698
00:49:50.679 --> 00:49:54.559
meaning and purpose they crave. See
you there, Let's work on Purpose.