Corporate Social Responsibility: Aiming High for Greater Impact

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What's working on purpose Anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential business can be such

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a force for good in the world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want working

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on purpose? Now Here is your
host, Doctor Elise Cortez. The topics

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and opinions expressed in the following show
are solely those of the hosts and their

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guests and not those of W FORCI
Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio
show programs, services, or products mentioned

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on error on our web. No
liability explicitor applied shall be extended to W

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four Cyradio. It's employees are affiliates. Any questions or comments should be directed

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to those show hosts. Thank you
for choosing W FORCY Radio. What's working

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on Purpose Anyway? Each week we
ponder the answer to this question. People

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ache for meaning and purpose at work? To contribute their talents passionately and know

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their lives really matter. They crave
being part of an organization that inspires them

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and helps them grow into realizing their
highest Welcome back to the Working on Purpose

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program. Thanks for tuning in again
this week. I'm your host, Doctor

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at Last Cortez. Join you live
from Dallas, which is home base for

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me. By way of introduction of
a management consultant specializing in meaning and purpose,

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I'm an organizational logotherapist, inspirational speaker, social scientist, and author.

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You can learn more about me and
the work we can do together at at

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Last Cortes dot com and Gusto dash
Now dot com. Let me thank my

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partner and sponsor at work Proud.
We are a perfect collaboration. Everyone wants

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to know they matter and that the
work they do is meaningful and appreciated.

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Work Proud is a mobile platform built
to encourage employees to share stories and recognize

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each other's contribution. Work Proud empowers
hr and business leaders to create company cultures

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where all employees are inspired to feel
proud of their work and proud of their

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company. You can learn more about
them at workproud dot com. With us

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today is Matt Gerber, a connector
and innovator. Born in a small town

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in eastern Oregon, Matt is now
a corporate social responsibility and environmental and social

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governance strategist with first ten experiences in
more than seventy five countries. We'll be

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talking about his personal experiences and philosophy
that have shaped his journey and work,

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corporate social responsibility and ESG investing,
and his new education idea he has.

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He joins today from Dallas, Texas, where it's a gorgeous day. Matt,

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Welcome to working on purpose. Thank
you, heard, says, thank

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you so much for having me.
I am really really excited to hear,

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very honored to have been invited.
Oh my gosh, me too. I'm

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so glad that our paths crossed.
And I think it was this wonderful thing

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called social media. And here we
are, we are together, having the

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kind of conversation that I find yummy. So and we're both from Oregon and

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we both love traveling. We have
that in common. We figured that out

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right away. But I think,
well, I'm not sure of how many

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countries I've been too, but you
were initiated to travel. I find quite

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interesting through rotary I wasn't. Mine
was a different experience, and you have

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been part of Rotary for I think, if I count right, twenty four

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years and as I said in the
introduction, seventy five countries and counting,

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Yeah, that's exactly right. You
and I actually had our origin stories start

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in a very similar quiet part of
northeagain, very small towns where honestly,

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not a lot of people that we
grew up with ever had the opportunity or

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the vision to go out and see
the world. And for me, that

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bridge to the rest of the world
came through Rotary as an exchange when I

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was sixteen, thanks to a neighbor
down the street you're recommending me, And

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since then the world has just been
an unendied place to explore and serve and

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live. So, as we were
saying before we got on air, that

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to me speaks to two things that
I was selected to each back as I

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do these radio programs as one powerful
notion of association, and then also knowing

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when to opt into something. To
me, that's saying yes to Roadary on

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both counts. But when you travel, one of the things I find really

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interesting about you, mat is you
don't just go and consume the experience.

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You don't just show up and be
as sights here and such. You meaningfully,

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through your service interact with the country
you're visiting. And I love that

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you visit orphanages among other things,
and you've spoken about bringing supplies to them

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and other things. So I want
to start by just if you would share

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a little bit about that whole notion. Where did the idea even come from

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to go and visit the orphanage is
when you're traveling, and how does that

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work? You know? It came
from my upbringing and extern Oregon, whether

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it was my grandmother delivering food bank
meals to people that were shut ins,

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or my parents volunteering in the four
aged the fire department at the church.

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Service was just part of my DNA. So it made sense that I would

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find the greatest fulfilment traveling by bringing
service into that as well. And when

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you realize that you're flying overseas and
they give you all these allocations of check

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luggage, I don't need it.
I don't have to have any clothes.

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So I just got the idea from
from actually in college. Volunteering at orphanage

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is overseas, but even as an
adult I would do the same thing.

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So I just wherever I'm going,
whether it's Romania, Bailey's, Rwanda,

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I will reach out to an orphanage, usually an orphanage and uh and just

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ask them what they need because there's
stuff that we can only get here in

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the United States. And that is
when I will pack my check luggage or

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yeah, both my pieces of check
luggage worth That is so brilliant. I'm

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going to steal that idea. I'm
going to so fold that into my travels.

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I love it. I think that's
just brilliant. It's so easy,

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so easy, and then I never
thought about it. I just can't believe

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that is the and I can tell
you, without exception, every trip I've

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ever been on personal, professional,
the day that I spent with the orphanage

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or multiple days are always the most
fulfilled. Well, I wanted to ask

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about that. Obviously, what they
get as supplies and they get somebody from

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the outside world who wants to come
and see them. What do you get?

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I get a you know, how
people have you know, they think

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about New Year's resolutions as as this
this moment every twelve months where they can

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kind of recenter themselves and think about
where they've been and where they're going.

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Every time I go and volunteer somewhere, that is the experience that I have.

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It could be in the middle of
the year. It could be up

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the street, it could be back
home in Oregon for the wildfire's last fall,

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or somewhere in natural disaster. But
those moments are the time where I

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find I revisit who I am most
proud of being and I get the most

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clarity your service. You know what
I love about it? Matt As as

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an identity research researcher and a meeting
and work researcher, is how I see

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this, These interactions that you're having
when you travel across the world, is

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you're you're you're folding them into your
person. There's like a circular motion where

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they're those experiences are being folded into
you and of course your impact their development,

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how they see the world. And
it's this beautiful synergistic interaction that I

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just I think it's dynamic, it's
beautiful, and of course from my vantage

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point, I call that inspiration.
Right, you're breathing life into each other,

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into each other. And also there's
a responsibility and a burden that I

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take very seriously when I come home, and because I've got to experience and

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be a part of these people's stories
first hand. Whether it's children at an

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orphanage or their families living by they
can't take care of them, or people

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whose communities have been decimated by natural
disaster. My responsibility when I come back

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is to be a storyteller and to
use my platform to raise awareness of the

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lives of these other people. So
that's how it actually the circle gets even

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bigger, not just me and people
that I'm there to help, but this

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broader community at my community here in
the United States and here in Dallas,

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whatever communities I'm a part of,
to share that awareness well. And to

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that end, you said something to
me when we spoke on the phone to

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prepare for this conversation to schedule this
conversation I forgot about and it goes back

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to you being a storyteller. You
said that you've gone to India for disaster

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relief after the massive two thousand and
four Asian tsunami, and then went to

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Indonesia after the twenty eighteen earthquake and
tsunami. I don't want to say that

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I had forgotten about those things,
but they really weren't on top of my

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mind. And so for you,
being a storyteller, to come back and

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remind us of these things that have
happened and what it looks like on the

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other side when they do is incredibly
important. And let me just say it

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is it's not lost to me that
in those moments, I'm going to the

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place on Earth that is the last
place anybody wants to get. On twenty

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eighteen, and when the massive earthquake
hit follow Indonesia, the city was decimated,

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more than a million people displaced.
The tsunami came in three waves,

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and it caused this terrible phenomena called
liquid faction, where the earth actually shakes

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and swallows homes, cars, and
people hole. And so the experience of

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being there is it's like going to
a war zone, really, and you

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can't leave something like that changed.
And I'm very fortunate to have a lot

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of outlets and abilities to go serve
in places like that. I think because

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my father was a combat medic for
forty years, I had a predisposition towards

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or a tolerance and an interest in
being able to handle emergency situations. You

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are such a comprehensive person to me, Matt, that you have had such

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this really really deep background and done
all of this really deep service work.

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You've gone to so many countries and
bit of service there, and you yourself

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have struggled with suicide. Yeah,
and I it's so amazing to me now

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here you are giving back to the
war world in service of yourself. So

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what's your journey been like? So? I, you know, the thing

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about suicide is we have so much
stigma around it. It's very hard for

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people to talk about. We look
at the statistics forty eight thousand people you're

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committ suice side. But what we
miss out on is the bigger circle,

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which in the United States, more
than one point two million people consider suicide

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and possibly as many as twelve million
people have thoughts of suicide. So that

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twelve million people have thoughts of suicide, at one point two actually make a

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plan, and they have forty eight
thousand or more who actually go through with

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that, And so we always think
it's somebody else. We I worked with

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veterans for a while. You know, we hear the statistics twenty three a

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day. What we don't hear about
is that first line responders, police and

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firemen are four times likely at least
twice as likely times four times more likely

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to die of suicide than in the
line of work. And this speaks to

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really the foundation of what suicide comes
out of suicide is this intersection of shame

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and fear, and those things can
only take root and bring you to that

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point if they have silence, secrecy, and judgment. And these are things

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that around mental health in the United
States we offer and way too ample supply.

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So for me, I got to
that point because the silence, secrecy,

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and judgment around the fact that my
life seems so wonderful on the outside,

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and yet there was this disconnect about
what was going on internally, connected

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from my family friends. I just
moved across the country, just stepped out

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of my career to follow a spouse, and it took me to that point.

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I called. I realized I was
having making a plan for my suicide,

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and I was proactive enough to call
a suicide hotline and I spent the

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flour I spent the night on the
floor of a crisis shelter that was full

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in Pittsburgh, Pennsylvania. And when
you get up off the floor of a

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crisis shelter where you spend the sleepless
night thinking about how you got there.

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Your life is very different, and
you want to learn, you want to

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apply all those lessons that you've learned, and I was able to continue that

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into my work with veterans. Yeah, so I didn't actually think to ask

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you that, but I know you. Let's talk about that really quick,

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because what you did with veterans is
just so so important. Is that the

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fit ops that you did set up
foundation. So actually, the morning I

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got off the floor of the crisis
shelter in Pittsburgh was the day that I

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pitched the idea for Fitups Foundation to
the CEO of the supplement company, who

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who would fund it and sponsor me
to create this vision for him? And

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it was it was. It came
out of a very personal understanding of trauma,

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a family background in the military,
and having friends watch friends struggle with

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addictions. So these veterans, even
though I've never served any armed forces myself,

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these veterans felt like family because I
could see familiar faces in each one

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of them. So listeners and viewers, what I want to emphasize her and

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what Matt is sharing is, you
know you can we can all take what

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we've gone through in life, those
things that like knock us do our knees

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that in this case we almost lost
Matt. We can take those things,

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those experiences, and what we've learned
from them and share what we've learned from

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them to help others, to bring
other people, which is exactly what Matt

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did. And that is one way
for you to find your purpose and to

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serve from it. And I think
what you did in that program, if

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I remember right as you helped one, you listen to those bets and then

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you taught them about physical fitness and
training, and then they became trainers.

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Is that right? Absolutely? So. The whole premise of the program was

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a combination leadership and vocational training program
that was like the surface the Veneer,

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but underneath was actually like the Essential
in a sense, like group rehab,

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people sharing their stories, people finding
purpose, everything that they lost when they

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left the military, a sense of
community, a sense of purpose, and

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a sense of structure. We gave
it back then. Our program was full

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time three weeks and when they emerged. I had one guy that came six

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am in the morning from a drug
rehab program directly into our fit Ups program,

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and when he left he had a
job as an elite personal trainer at

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equal ears so great. So the
other thing listeners and viewers I want to

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emphasize is that if you are feeling
bad in life, if something is dragging

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on you, you know, one
of the best things you and do is

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help other but some help somebody else, Go find someone to help. The

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reason why that works is because from
a logal therapeutic vantish point, you're going

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into self transcendent, so you're moving
away from focusing on what is happening for

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you, and you're help thinking about
how can you can help somebody else?

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And that giving is so so good
for you and Matt, I mean your

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whole story. That's everything that you
do right and no wonder you can touch

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so many lives because you're you're literally
reaching across the globe to do that.

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And you know, the most extreme
example is contemplating suicide and then what happens

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with philopsiments. As our society pushes
us to constantly reinvent ourselves, I found

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myself going through this kind of like
many rediscovery again and again again, and

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without a doubt, the most consistent
part of it is is service. That's

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how I've been able to land on
my feet. This is the reason why

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I've been involved Rotary for twenty four
years, because it provides this continuity of

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outlets for service and inspiration for service, even if I'm not volunteering through them

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direct. And then to sort of
round out your philosophy, because this first

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segment was really kind of talking about
who you are and where your philosophy and

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your experiences came from. How did
you find conscious capitalists? We're both conscious

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capitalists, How did you find it? And how does that fit into your

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whole story and philosophy. You know, I hate bringing it back to Eastern

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Oregon because we're both from Eastern Oregon, by the way, Yeah, you

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know. But for me, conscious
capitalism started by growing up in a family

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where we didn't have any money.
So if I wanted money for myself,

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for shoes, for clothes, whatever, I had to earn it myself.

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And so we raised animals and forage, and so I understood capitalism from that

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sales standpoint, but I also understood
it as a as a This will touch

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on this latter with the ESG.
But you have to be connected to the

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to the land, you have to
be connected to the animals. There's a

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sense of stewardship. You have to
be connected to the needs of the people

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that you're serving, your quote unquote
customers and the the community sor and so

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conscious capitalism for me is all of
those components. Understanding yourself, what you

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can add the community, all of
that, and realizing a real sense of

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self determination. I think conscious capitalism
is embracing one's self determination and understanding that

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we're all part of the same community. Whether it's the state, country of

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the world, we're all we all
have an obligation and opportunity to be good

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members of that community. I am
so aligned with it as well, and

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I do touch about it, touch
on it in my book as well,

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because I just think it's such an
important way to live, just a way

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of life. So on that note, we'll take our first break. I'm

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doctor Elis Cortez, your host.
We've been on the air with Matt Gerber.

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He's a corporate social responsibility and environmental
social governance strategists. We've been talking

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about his early life experiences and all
the things that have folded into his philosophy

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of how he lives and does his
work. After the we're going to talk

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about corporate social responsibility stay with this, We'll be right back. Doctor release

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Cortez is a management consultant specializing in
meaning and purpose and inspirational speaker and author.

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She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership

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and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce.

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To learn more or to invite a
lease to speak to your organization,

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please visit her at Leise Cortez dot
com. Let's talk about how to get

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your employees working on purpose. This
is working on Purpose with doctor Elise Cortez.

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To reach our program today or open
a conversation with Elise, send an

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email to Elise ali Se at Elise
Cortez dot com. Now back to working

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on purpose. Thanks for staying with
us, and welcome back to working on

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purpose. On a side note,
I wanted to let you know we've been

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looking here at Least Cortes and Associates
on ways to help companies support their employees

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handle the anxiety, stress, depression, and feeling disconnected while also helping to

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lift and inspire them with ongoing professional
development. So we're now offering a wellbeing

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webinar learning series called Rabbier Gusto Vital
well Being from the inside out. You

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can learn more about it at least
Cortes dot com or email me at least

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at least Cortes dot com if you're
just joining the program. My guest is

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Matt Gerber. He's a corporate social
responsibility and environmental social government strategist with first

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ten experience in more than seventy five
countries. You dodge today from Dallas,

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Texas. I'm your host, doctor
Elise Cortez. So for this segment,

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we wanted to peel back and really
get really snuggly with this notion of corporate

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social responsibility and ESG investing For a
lot of our listeners, those maybe brand

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new terms, right, and especially
ESG investing. So I think it's interesting

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for you already that here you are. I mean, I can't even imagine

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what you've experienced, Matt. I
mean you're traveling to seventy five different countries.

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Your career has been dedicated to creating
and mobilizing diverse teams around big missions.

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Oh my gosh, it just sounds
so yummy, kind of like being

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in the army, but on a
different team. So talk to us a

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little bit about what does this hold, How does corporate social responsibility ESG investing

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fit into your experiences and what are
you trying to accomplish through them? Yeah,

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so when I thanks for the question. The CSR field, when I

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first started doing it twenty years ago, it didn't even really have the title

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at that point. So CSR corporate
social responsibility. The best way to describe

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it is if a company or an
organization was a person, what kind of

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citizen of the community would they be, How well would they take care of

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their people, their neighbors, how
much conscious capitalism, ethical business would you

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see in their work. CSR at
its core solves problems internally, it can

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solve for employee engagement and motivation culture, and externally it can enhance reputation.

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It can drive an awareness of the
values that the company has internally and externally.

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So that was CSR and CSR has
really it was about intention and it

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was about the intention of citizenship as
an organization. And then you had the

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introduction of ESG, so environmental social
government. So in that acronym, imagine

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that just the middle letter S social
that kind of represents what CSR is.

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The ESG as a whole is more
evolved than CSR, and the best way

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to describe it is that it's more
quantifiable. Like ESG, the market is

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really the stakeholders, whether it's shareholders
or clients or the owners anybody else,

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and that's connected with the organization.
They want to see measurable results specific to

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environmental sustainability, specifics and social impact. And also you can have specifics and

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government. So how diverse independent is
a company's board of directors? These are

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all parts of the equation of SG. I don't think anybody Maybe I'm not

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going to say anybody, but I'm
going to guess that several of the listeners

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would have never thought that ESG investing
was a way to solve problems, and

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so I really appreciate how you articulated
that. I do see it that way

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as well, and it correct me
if I'm wrong. I also see it

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as a way to do it in
a way where you're literally lifting your sights

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to be able to serve on a
higher level, right, I mean,

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and why not? I mean why
not do that? I mean, if

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you're able to be able to see
from a higher mountaintop, why wouldn't you

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choose to do that? Right?
That's absolutely in the danger of it being

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a buzz term like you just mentioned. In the most full expression of ESG

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is this raising your head and looking
from the mountaintop. The most basic and

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authentic version of CSR or ESG is
a company that just wants to box check

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it to say that we have a
program like this. And I see I

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read SG anywhere courts like people watch
Netflix. I just I'm constantly devouring them.

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And I can tell immediately the ones
that do this just for pr and

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the ones that are doing this authentically
to make an impact for their employees,

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their customers, their stakeholders of all
kinds. And you can know the difference

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really really fast. Yes, yes, I bet you can well. And

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one of the things that grabbed me
about our first conversation is we were talking

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about how this notion of corporate phil
entropy and corporate social responsibility actually can help

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inspire employees because you can they start
to see that they're part of something much

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bigger than themselves. They're working toward
a much bigger mission. And of course

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my work and engagement meeting and work, and of course being a local therapist,

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I know the importance of inspiration as
a really really important motivational force.

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So can you speak a little bit
more toward how CSR in ESG investing gets

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to that? Absolutely, so it
actually impacts the boddel and people think that

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these programs are all about donating money
or we support recycling or whatever it is.

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But what you just mentioned about how
people show up at work and the

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sort of engagement and fulfillment that they
find, these are directly related to that,

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because younger workers are incredibly sophisticated in
how they perceive whether or not as

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CSR EESG program emission is authentic.
So this doesn't just attract employee engagement and

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attention, but it also impacts the
quality of people that you attract. So

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let's say you're a twenty nine year
old woman who's a computer programmer. You

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can literally write your ticket anywhere,
and there's an increasing amount of these IT

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companies, and I promise you one
of the things that's on her radar at

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least most of these people that I
work with, is they want to know

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that there's an authentic application and ethos
around es G and CSR. So you're

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looking at not just enhancing the culture
and reinfortunate by the people that you attract

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but you're also going to retain people
who love their job so much. It's

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like my goal is that you would
need a seal extraction team to pull somebody

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away from their job because they love
it so much. And that engagement can

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come from CSR and E Street without
a doubt. And the way it does

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that is because it lets people show
up to work knowing that they're a whole

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person, even if we're working remotely, and let them know that just by

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being a part of the company that
they're making a positive impact on the world

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in all of those areas, and
there's a there's a really feel good moment

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about that. You don't need to
have the most competitive salary in your industry

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if you work for a company that
really has that nailed down and practices.

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I can't help it, Matt,
I'm a geek and you know that about

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me. I got to extend this
into the research realm. I'm a social

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scientist, but when I was investigating
meaning and work and identity, the first

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thing I wanted to understand was how
people how people connected themselves with their work,

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and what I came to understand immediately. This was even when I was

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doing my PhD and then I augmented
is and experience work so that it actually

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conflicts with our identity. We can
experience it so that it expresses our identity,

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it fits or resonates with our identity, it's inseparable, or it actually

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expands and informs our identity. Okay, so those are the ways that I

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found work and identity work together.
So when we lay around corporate social responsibility

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in ESG. Investing, what we
get is we get the work informing or

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aggrandizing our sense of identity. And
that's why it's so motivating, That's why

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it's so powerful. You're literally making
each and every individual person bigger than they

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could be on their own. And
how amazing is that? What a gift?

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Absolutely, And if you're amplifying a
person, oh my goodness, and

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that that ripple effect goes across your
company. Why wouldn't you want to do

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that? And how many opportunities of
life do we have to be a part

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of something bigger than ourselves? You
know, it's it's hard to find that

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if people, you know, maybe
fifty eight years ago, they might have

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found that sort of identity and bigger
purpose in a faith community. Rotary clubs

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used to be much bigger than they
are now for that exact reason. So

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why can't we find that at work? Why shouldn't we find that at work?

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That sense of me, my coworkers, the whole company that I'm a

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part of. We're a part of
something bigger than if I was just like

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sitting running a business all by myself
and thinking to myself, I got to

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put on the table. Oh,
and I want to do good in the

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world. These things aren't mutually exclusive, and there's an economy of scale by

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being a part of an organization any
size where people share that mindset. Yeah,

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and to that and I think,
now it's a really good time.

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So this show is really a thought
leadership platform. But in order for that

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to stick, it helps for us
to share some examples so people don't think

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this is just conceptual stuff that doesn't
actually exist in the real world. So

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can you give us an example of
how maybe you've developed a CSR initiative or

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done something side an organization we need
with the s G or something, so

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people can understand how this actually works
and shows up. Sure, a very

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quick example. I recently one of
my clients was a UK based im services

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firm with employees all around the world. And when I was brought in to

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create a unified CSR Corporate Social Response
earlier program, the assumption was is that

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you know, some officers were doing
some stuff and some weren't, and we

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needed to create a template, and
it needed to be topped down. And

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that's not my philosophy at all,
because we need employees to feel listens to

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ownership and empowerment from the bottom up. So you need companies supported but employee

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led CSR programs. So I got
on a plane and I went and I

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did focus groups in Ukraine and Pakistan
and Spain. And what I discovered when

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I started listening to these people,
these offices, these individuals already had CSR

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programs that they were doing at the
local level. And so I would start

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going out in the field with these
people we had the focus group, and

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they would take me out to see
the children's cancer charity in Kiev, or

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they would take me to the inner
city slum schools and orphanages in Islam event

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or they would take me to this
massive food bank that they support in southern

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Spain. And so what I discovered
was I didn't need to create a program.

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All I needed to do was create
an opportunity where these all these disparate

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offices and cultural backgrounds they could come
together and they could share their stories and

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we can create some guard rails around
it. So they had structure and metrics

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so that we can measure the engagement. That was the easy part, but

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the fun part was getting for all
of them to share and tell their stories.

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And the corporate leaders were amazed because
they didn't realize that the company was

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already very sophisticated with skis are in. By far, out of all the

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global offices, Pakistan was the most. They had tree planting, they had

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orphanage at these slum schools that they
completely funded, and the Pakistanian employees in

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Islamavat, they were the most engaged
with their community, and so it was

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very fun to celebrate them as a
leader in the company because nobody had any

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visibility into it. So that's what
the sec when it's real is, I

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always start with what's going on there
first, and how do we grow and

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encourage that, instead of having some
sort of you know, edict to come

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down from the c suite saying you
guys need to do this, you need

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to donate this cert of money because
you don't get engagement from that, and

409
00:29:15.279 --> 00:29:18.880
you don't get people feeling proud of
the impact in their community because they didn't

410
00:29:18.880 --> 00:29:22.359
come up with it. No,
it was my idea, and I want

411
00:29:22.359 --> 00:29:26.160
to go see it and see it
working in the community. Of course,

412
00:29:26.200 --> 00:29:30.839
I'm gonna work a lot harder at
that. Absolutely, you have an interesting

413
00:29:30.039 --> 00:29:33.000
term that you that you use.
It's not used very often, but this

414
00:29:33.119 --> 00:29:37.640
notion of being a corporate entrepreneur,
and I want to know how that gets

415
00:29:37.759 --> 00:29:41.440
expressed through the work you do in
corporate philanthropy. So when I graduated from

416
00:29:41.480 --> 00:29:45.119
college, all I wanted to do
was work for a nonprofit. And I

417
00:29:45.160 --> 00:29:47.759
would take my resume around and I
would say, I will take out your

418
00:29:47.759 --> 00:29:51.279
trash for free if you'll let me
work here here, And I got no

419
00:29:51.480 --> 00:29:56.839
calls back. So it's amazing.
Is that sad? But I was doing

420
00:29:56.880 --> 00:30:00.839
some work in Nicaragua, A long
story short of this evolved into five oh

421
00:30:00.039 --> 00:30:06.400
C three of my first humanitarian aid
organization. So from there I built experiences

422
00:30:06.480 --> 00:30:10.640
as an entrepreneur, like creating business
plans, doing all the fundraising, all

423
00:30:10.680 --> 00:30:15.759
the people, technology resources that you
have to do that. It's really exciting,

424
00:30:15.799 --> 00:30:21.000
but it's also extremely exhausting. What
I had an opportunity to do with

425
00:30:21.119 --> 00:30:26.640
Fit Opps Foundation when I was hired
by the CEO who had this national sports

426
00:30:26.640 --> 00:30:30.359
and nutritional supplement which was very,
very, very successful. I had the

427
00:30:30.400 --> 00:30:36.240
opportunity to create from within the company
a new entity. So I created a

428
00:30:36.279 --> 00:30:40.720
corporate foundation with all the support and
resources of the big company. So I

429
00:30:40.799 --> 00:30:45.240
got to be an entrepreneur inside the
company. So that's what I referred to

430
00:30:45.279 --> 00:30:49.960
when I referred to entrepreneur is the
ability to create with all the established and

431
00:30:51.000 --> 00:30:55.680
existing resources. And what's really interesting
is it's a wonderful way to engage different

432
00:30:55.720 --> 00:31:00.200
parts of the company because it requires
cross cultural support. You don't start off

433
00:31:00.599 --> 00:31:03.359
with a team of people when you're
starting a brand new program. So I've

434
00:31:03.400 --> 00:31:07.519
got to like get I have to
influence through inspiration, not through authorities.

435
00:31:07.519 --> 00:31:11.160
So I need the CFO on my
side, I need legal, I need

436
00:31:11.480 --> 00:31:15.480
like employees at different levels and different
geographies. And it was very fun and

437
00:31:15.559 --> 00:31:21.480
we created PIOPS Foundation from scratch to
help veterans. We did this three week

438
00:31:21.559 --> 00:31:25.359
program at a time, and in
the first eighteen months we graduated nearly two

439
00:31:25.480 --> 00:31:30.200
hundred veterans into new careers as personal
trainers all because we were able to run

440
00:31:30.319 --> 00:31:36.519
fast because of the entrepreneurship, because
we created something from within the structure of

441
00:31:36.599 --> 00:31:41.119
a thriving successful business. Listeners in
US is it doesn't turn you on.

442
00:31:41.200 --> 00:31:44.559
I don't know how we can help
you. Right if you take somebody else's

443
00:31:44.599 --> 00:31:47.839
money and resources because you're so passionate
with something you want to do in the

444
00:31:47.880 --> 00:31:49.359
world, you make it happen.
Oh my gosh, talk about making a

445
00:31:49.400 --> 00:31:53.960
difference with your one precious life.
Our last break, I'm at Last Cortez

446
00:31:53.960 --> 00:31:56.640
your host with it on the air
with Matt Gerber. He's a corporate social

447
00:31:56.680 --> 00:32:01.960
responsibility and environmental social government strategists.
We've been talking a bit about corporate social

448
00:32:02.000 --> 00:32:07.880
responsibility and ESG investing after the rareyradiated
this really novel idea he has about education.

449
00:32:08.240 --> 00:32:12.359
Stay with us, We'll be right
back. Doctor Release. Cortez as

450
00:32:12.400 --> 00:32:17.279
a management consultant specializing in meaning and
purpose and inspirational speaker and author. She

451
00:32:17.519 --> 00:32:24.319
helps companies visioneer for greater purpose among
stakeholders and develop purpose inspired leadership and meaning

452
00:32:24.359 --> 00:32:30.680
infused cultures that elevate fulfillment, performance, and commitment within the workforce. To

453
00:32:30.839 --> 00:32:35.960
learn more or to invite a lease
to speak to your organization. Please visit

454
00:32:36.039 --> 00:32:38.559
her at a lease Cortez dot com. Let's talk about how to get your

455
00:32:38.640 --> 00:32:51.319
employees working on purpose. This is
working on Purpose with doctor Release Cortez.

456
00:32:51.880 --> 00:32:55.160
To reach our program today or open
a conversation with Elise, send an email

457
00:32:55.279 --> 00:33:02.319
to Elise Alis at a lease court
dot com. Now back to working on

458
00:33:02.519 --> 00:33:10.799
purpose. Thanks for staying with us, and welcome back to working on purpose.

459
00:33:10.880 --> 00:33:13.319
I wanted to let you know if
you don't know this, so I

460
00:33:13.359 --> 00:33:15.000
can't everb to say this before my
book is out, my first Folling book.

461
00:33:15.000 --> 00:33:19.799
It's called Purpose Ignited, How Inspiring
Leaders Ignite passion and all light cause

462
00:33:20.200 --> 00:33:22.799
it's on Amazon and various other places. I really wrote it to awakened passion

463
00:33:22.880 --> 00:33:28.440
and purpose in the readers and transform
it into inspirational leaders that in live in

464
00:33:28.480 --> 00:33:31.160
the workplace and make it a place
people want to come to and elevate business

465
00:33:31.240 --> 00:33:35.359
as well. So that's who it's
for. If you're just joining us.

466
00:33:35.440 --> 00:33:38.119
My guest is Matt Gerber. He
is a corporate social responsibility and environment and

467
00:33:38.240 --> 00:33:43.279
social governance strategists with first ten experience
in more than seventy five countries. I'm

468
00:33:43.279 --> 00:33:45.519
your host, doctor released Cortez.
Okay, So, Matt, this is

469
00:33:45.599 --> 00:33:50.640
a serious question for you as we
get into this next topic. You have

470
00:33:51.000 --> 00:33:52.920
literally been all over the world.
You are always up to something, and

471
00:33:53.000 --> 00:33:58.799
now here you are doing a doctorate
program in global management with emphasis and CSR.

472
00:33:59.160 --> 00:34:02.039
Why are you not using up as
it is? You would wonder the

473
00:34:02.160 --> 00:34:07.119
pandemic time to cross off a long
time bucket listing when parents will tell you

474
00:34:07.199 --> 00:34:09.960
that when I was in middle school, I would actually sign my name as

475
00:34:10.159 --> 00:34:14.599
doctor Matthew H. Gerber. So
I've had this dream of getting my doctor

476
00:34:14.719 --> 00:34:17.280
for a very long time, and
this made sense for a number of reasons.

477
00:34:17.360 --> 00:34:22.159
One the timing too, I want
to I like you. I love

478
00:34:22.280 --> 00:34:27.199
research, and I love I love
being on the cutting edge of new ideas

479
00:34:27.360 --> 00:34:30.559
and exchanging them with other people that
are on the cutting edge. And so

480
00:34:30.440 --> 00:34:34.880
from that standpoint, I knew that
I wanted to do all the work that

481
00:34:34.920 --> 00:34:37.639
I'm passionate about, but I wanted
to do it in an almost clinical setting,

482
00:34:37.719 --> 00:34:40.960
like in a very academic setting where
I could actually measure the impact,

483
00:34:42.000 --> 00:34:45.119
which is the trend that we're going
in. So that's one thing. And

484
00:34:45.159 --> 00:34:47.039
then I had a professor in college
who said that the best decision he ever

485
00:34:47.119 --> 00:34:52.760
made was to give his doctorate because
of the professional contexts and all the doors

486
00:34:52.800 --> 00:34:54.679
that it would open. So it
was a no brainer. I've been wanting

487
00:34:54.679 --> 00:34:59.159
to do this for more than twenty
years and I just decided to do it

488
00:34:59.239 --> 00:35:02.679
now. And I'm so excited because
I do this work already and now I'm

489
00:35:02.679 --> 00:35:06.960
going to be able to, I
believe, do it better with this doctorate.

490
00:35:07.760 --> 00:35:08.880
Yeah, that's pretty what's happened.
What happened to me too. I

491
00:35:09.360 --> 00:35:14.119
really pursued a doctorate because I was
my answer to my midlife crisis, early

492
00:35:14.159 --> 00:35:16.400
midlife crisis. So I didn't you
know that was get a PhD. I

493
00:35:16.519 --> 00:35:19.960
was surprised, though, when I
got these three letters after my name,

494
00:35:20.000 --> 00:35:22.079
though. I didn't expect that.
But you do know that you can never

495
00:35:22.119 --> 00:35:29.760
get away from you though, now
right, So that's absolutely and your year

496
00:35:29.800 --> 00:35:31.159
in Dallas, So let's just face
it. I could be on your doorstep

497
00:35:31.239 --> 00:35:37.280
tomorrow. You know we're going to
have a continuation of this conversation. It

498
00:35:37.320 --> 00:35:42.159
will be awesome. Absolutely. Well
here you are also though, in the

499
00:35:42.159 --> 00:35:44.679
backyard, and I think we talked
about this as well in our first conversation

500
00:35:44.760 --> 00:35:47.239
you also mentor for high school students
and absolutely love doing that. And I

501
00:35:47.320 --> 00:35:51.079
think there's some of the same students
or at least the group that I've served

502
00:35:51.159 --> 00:35:55.079
at Woodrow Wilson. But why do
you love working with those students. No,

503
00:35:57.039 --> 00:36:00.639
it just started as one student at
a time, and you know,

504
00:36:00.760 --> 00:36:06.519
I have some some basically family members
in New Zealand and during the pandemic,

505
00:36:06.599 --> 00:36:09.719
it was an opportunity for me to
help coach them in their schooling because they

506
00:36:09.719 --> 00:36:13.880
were just board sitting in front of
the computer, and so gave me to

507
00:36:13.960 --> 00:36:17.280
interact with them, which was so
wonderful. But you're right, the students

508
00:36:17.320 --> 00:36:22.320
at Woodrow Wilson for people that aren't
familiar with Dallas would Wilson is a very

509
00:36:22.440 --> 00:36:29.280
diverse community where there's a lot of
people. There are families that are first

510
00:36:29.320 --> 00:36:36.800
generation Americans, are immigrant families,
and not a real high matriculation into higher

511
00:36:36.920 --> 00:36:40.920
education. And so through my Rotary
Club of Dallas, we have a we

512
00:36:42.079 --> 00:36:45.199
called the Dream Team and we go
and we actually sign up for two and

513
00:36:45.199 --> 00:36:47.800
a half years of mentoring, so
from the middle of their thoughtware through graduation

514
00:36:49.320 --> 00:36:53.519
with the goal of we've identified students
who have college aspirations and how do we

515
00:36:53.639 --> 00:36:58.880
invest in them and set them up
with the best personal, professional and academic

516
00:36:58.920 --> 00:37:02.239
success so they feel confidence supported going
into that. And then I have so

517
00:37:02.559 --> 00:37:06.760
too in New Zealand want of Dallas. And then I have an amazing kid

518
00:37:06.800 --> 00:37:10.039
in New York who's who's very different
than the other ones. He has Ivy

519
00:37:10.119 --> 00:37:15.800
League aspirations and he's like, I'm
never going to get in because everybody's going

520
00:37:15.840 --> 00:37:17.880
to Ivy League schools. What can
I do where I can find my life

521
00:37:17.920 --> 00:37:22.960
purpose and passion this summer as a
sixteen year old. And so we meet

522
00:37:23.000 --> 00:37:27.119
every week on Zoom and we talk
about places in the world of volunteers,

523
00:37:27.199 --> 00:37:30.360
just even with the pandemic. And
I don't give him any answers. We

524
00:37:30.480 --> 00:37:34.719
just whiteboard. We create a space
where he can discover that on his own.

525
00:37:34.800 --> 00:37:37.960
And it is all of four kids
are so different and I enjoy working

526
00:37:38.039 --> 00:37:44.280
with the It fills my heart.
It's so fun. You are turning on

527
00:37:44.440 --> 00:37:46.480
their futures, Matt. That's what's
going on there is they probably couldn't see

528
00:37:46.480 --> 00:37:51.920
any of these possibilities without you being
involved, and you're their Spiggott. Yeah,

529
00:37:52.119 --> 00:37:55.159
I hope. So if my impact
is just really small, that's enough

530
00:37:55.199 --> 00:37:58.360
for me. I mean, I
think, how many you know, doctor

531
00:37:58.400 --> 00:38:01.400
Courts, Think how many had teacher
is that we had that were amazingly impactful

532
00:38:01.440 --> 00:38:05.679
and inspiring to us that have no
idea what we went on to go do.

533
00:38:05.920 --> 00:38:08.639
And I have that kind of sense
of surrender as I invest in these

534
00:38:08.760 --> 00:38:12.760
kids, try to bring them my
best every week, and I have no

535
00:38:12.840 --> 00:38:15.000
idea what parts of it they're going
to take. I have no idea how

536
00:38:15.039 --> 00:38:16.760
they'll apply it, or maybe it's
something I say today they'll remember ten years

537
00:38:16.760 --> 00:38:20.960
ago. No idea, But I
feel a complete sense of peace, and

538
00:38:21.039 --> 00:38:22.519
I just know that the biggest thing
I can do is show up for them

539
00:38:22.760 --> 00:38:28.840
every day. Yeah, and what
a gift. So when I look at

540
00:38:28.880 --> 00:38:31.719
you, Matt, I just see
you as just a literally walking, beautiful

541
00:38:31.880 --> 00:38:37.679
spun soaking in the world and learning
and people and everything else. And one

542
00:38:37.679 --> 00:38:39.199
of the things I find fascinating that
I really want to talk about that you've

543
00:38:39.320 --> 00:38:43.880
You've said you've identified it a problem
in an education and want to focus on

544
00:38:43.960 --> 00:38:49.159
teaching students to create value, not
just get a job here here say more

545
00:38:49.199 --> 00:38:52.280
about this is how did you identify
this and what are you seeing? Are

546
00:38:52.320 --> 00:38:59.280
you talking about this kind of crazy
educational program that I yes. Okay,

547
00:38:59.400 --> 00:39:05.719
So during the start of the pandemic, we watched this amazing shift from from

548
00:39:05.880 --> 00:39:07.679
you know, we had this perception
let's say, University of Phoenix and we

549
00:39:07.800 --> 00:39:12.159
kind of look down on fully online
degrees is like, oh, it's for

550
00:39:12.239 --> 00:39:15.119
people that don't have, you know, the structure in their lives to go

551
00:39:15.320 --> 00:39:19.960
attend brick and mortar classes or the
opportunity. Now what we see is the

552
00:39:20.039 --> 00:39:22.440
University of Phoenix, because they have
been doing this for so long, they're

553
00:39:22.480 --> 00:39:27.119
now considered experts and online learning because
they have all the processes and everything down.

554
00:39:27.639 --> 00:39:30.320
So we see this this shift towards
greater acceptance of online learning. And

555
00:39:31.039 --> 00:39:37.920
in parallel to that, there's these
there's this whole industry around Mook's MOOC,

556
00:39:37.199 --> 00:39:44.840
which is massive open online courses.
And so you've got like Harvard banding together

557
00:39:44.920 --> 00:39:47.960
with some schools and Stanford, and
you've got a number of schools that are

558
00:39:49.000 --> 00:39:52.519
offering tons and tons of free content
and it's a free coursework, college level

559
00:39:52.559 --> 00:39:55.960
coursework, and sometimes it's a gateway
for them to get you to buy a

560
00:39:57.039 --> 00:40:02.679
certificate for for some sort of specialized
training. So all that's wonderful for people

561
00:40:02.719 --> 00:40:08.159
in the United States. But we
have the ability and the opportunity to achieve

562
00:40:08.239 --> 00:40:10.960
higher education here in a way that
other places in the world do not.

563
00:40:12.719 --> 00:40:16.079
And when you think about a billion
people in the world who if they had

564
00:40:16.119 --> 00:40:22.119
the opportunity to even earn an associates
degree, this could transform a woman who's

565
00:40:22.119 --> 00:40:25.800
a factory worker in Bangladesh from being
on a sewing machine for fourteen hours a

566
00:40:25.920 --> 00:40:30.920
day, earning just barely enough for
her family and to send back to her

567
00:40:30.000 --> 00:40:34.360
village. She could work in the
office, she could have the skills to

568
00:40:34.440 --> 00:40:38.079
do something clerical. It would transform
her life, transform her family. And

569
00:40:38.239 --> 00:40:43.599
so if all of these courses exist, and we're talking tens of thousands,

570
00:40:43.639 --> 00:40:46.599
if not hundreds of thousands of free
courses, now, who's to say that

571
00:40:46.880 --> 00:40:51.760
if you were to draw a line
around this group of course, is that

572
00:40:51.880 --> 00:40:55.719
this is the equivalent of a socialist
degree or a bachelor's degree or a master's

573
00:40:55.760 --> 00:41:00.840
degree. And if these courses are
free, why shouldn't the degree and the

574
00:41:00.920 --> 00:41:05.480
recognition before This is a wildly unpopular
idea in the United States because of the

575
00:41:05.559 --> 00:41:09.039
commercialization and what an industry higher education
is. This is the United States is

576
00:41:09.079 --> 00:41:13.880
not the market for this because of
how politicize it is. But in other

577
00:41:13.960 --> 00:41:17.360
countries where all they want is that
piece of paper to say that they've attended,

578
00:41:17.480 --> 00:41:22.320
they've attained a certain level of education, so that immediately, immediately they

579
00:41:22.360 --> 00:41:28.760
can go from a blue collar worker
to a white collar worker and totally change

580
00:41:28.760 --> 00:41:34.159
their prospects. This is These are
the people that I This keeps me awake

581
00:41:34.199 --> 00:41:37.840
at night because I think about how
powerful it could be to take these all

582
00:41:37.880 --> 00:41:42.800
these courses we've created for free and
just give them the structure to be able

583
00:41:42.880 --> 00:41:47.280
to earn these degrees on their own, like they don't all these world class

584
00:41:47.280 --> 00:41:51.920
and structures are providing these classes for
free. Let's create a path. Let's

585
00:41:51.960 --> 00:41:55.480
give them an audit of you do
these these twelve classes, you get a

586
00:41:57.000 --> 00:42:00.599
bachelor's and accounting. Well, I
am all about lifting the world. So

587
00:42:00.719 --> 00:42:05.400
much of what I care about,
Matt and that I'm devoted I've devoted myself

588
00:42:05.440 --> 00:42:08.400
to, is just doing my part
to raise the consciousness, the vibration,

589
00:42:08.519 --> 00:42:13.159
the energy, the connection of the
world while I'm here on the planet.

590
00:42:13.239 --> 00:42:15.760
So I love the idea, and
I really like the idea very much of

591
00:42:15.840 --> 00:42:20.920
reaching into places where they couldn't get
there on their own, They couldn't have

592
00:42:21.000 --> 00:42:23.639
access to this. They don't know
how to even get access to something like

593
00:42:23.760 --> 00:42:28.199
that. So where would you start, do you think? So you start

594
00:42:28.400 --> 00:42:30.920
the same way that all the best
programs do. You start by listening and

595
00:42:31.079 --> 00:42:35.239
learning at a local level. So
you find who the grant community partners.

596
00:42:35.639 --> 00:42:40.760
Maybe it's very maybe it's other en
geos. The obviously they need a basic

597
00:42:40.800 --> 00:42:45.360
amount of technological platform. But if
you had these things which were smartphone compatible.

598
00:42:45.440 --> 00:42:49.800
I've spent a lot of time in
the last couple of years and rewanding

599
00:42:49.960 --> 00:42:53.519
why I'm all in a number of
countries that have I've watched the technological leap

600
00:42:54.079 --> 00:42:59.239
from going from zero communication, no
hardwired homes with any sort of wires,

601
00:42:59.280 --> 00:43:01.920
electricity or or plumbing, our telephone
to people that are carrying around smartphones.

602
00:43:01.920 --> 00:43:07.480
So if you can make these courses
available on smartphones, you're providing an opportunity

603
00:43:07.519 --> 00:43:12.679
for higher education right there. So
that's the first step, and then the

604
00:43:12.760 --> 00:43:16.519
second step is how do you track
it? How do you track their successful

605
00:43:16.559 --> 00:43:22.760
completion of these courses and how does
that roll up into a degree. In

606
00:43:22.960 --> 00:43:27.039
my work with ShelterBox, we talk
and we track how many people are displaced

607
00:43:27.079 --> 00:43:29.960
in the world, and just fo
years ago it's eighty five million. Up

608
00:43:30.000 --> 00:43:31.440
to them, more than one hundred
million people in the world who are currently

609
00:43:31.519 --> 00:43:36.039
displaced, seventy five percent of which
are women and children. And this is

610
00:43:36.119 --> 00:43:39.239
because of conflict, natural disaster,
climate change. And so how do you

611
00:43:39.400 --> 00:43:45.400
how does somebody who's displaced and has
no home have the stability to earn a

612
00:43:45.480 --> 00:43:49.400
degree? And if you're from any
number of well most of the countries in

613
00:43:49.440 --> 00:43:52.440
the world. Let's say you and
I instead of growing up in Oregon,

614
00:43:52.599 --> 00:43:54.280
you and I grew up in Iraq. Well, if you and I were

615
00:43:54.320 --> 00:43:58.320
applying for grad schools and we need
to go back to our high school or

616
00:43:58.480 --> 00:44:01.199
undergrad, we would visit. We
have to go to Iraq, stand in

617
00:44:01.280 --> 00:44:05.199
a register, our line, wait
for somebody to produce a piece of paper

618
00:44:05.320 --> 00:44:08.599
for us. And my idea is
to eliminate that step entirely. And so

619
00:44:08.679 --> 00:44:14.119
in the same way that people buy, sell, trade track bitcoins, the

620
00:44:14.239 --> 00:44:17.280
same technology can be applied now for
digital artwork. You can also be applied

621
00:44:17.320 --> 00:44:22.880
for university degree. So this idea
of blockchain, where the record of their

622
00:44:22.159 --> 00:44:27.679
school record and also their university degree
is something that permanently exists, and it

623
00:44:27.760 --> 00:44:30.920
doesn't matter if you're a Syrian refugee
who's now immigrated to Turkey and then to

624
00:44:31.039 --> 00:44:36.840
Germany. We can track that you
have completed these classes and you're working towards

625
00:44:36.880 --> 00:44:40.920
that degree. So that's the goal, that's the vision, and that's my

626
00:44:42.079 --> 00:44:45.039
one thing that if I didn't worry
about who gets credited, I tell this

627
00:44:45.199 --> 00:44:50.119
idea to everybody because I want somebody
to take this idea and rund with it,

628
00:44:50.199 --> 00:44:53.159
and if nobody does, I'm making
those small steps all the time to

629
00:44:53.239 --> 00:44:58.719
find the right people and to mobilize
around this mission. And it's that important,

630
00:44:58.880 --> 00:45:00.599
and I think that we can help
it. Billion people transform their lives

631
00:45:00.679 --> 00:45:07.000
through free access to higher education.
So what can listeners do to help?

632
00:45:07.800 --> 00:45:12.760
That is a question I was not
expecting, and no one's asked me that

633
00:45:12.840 --> 00:45:17.519
because I've never had an opportunity to
share in such a big platform. Well,

634
00:45:17.519 --> 00:45:20.599
I'm thinking about that. Let me
just say that that one of the

635
00:45:20.639 --> 00:45:22.679
biggest things. First of all,
I want to say a big hello to

636
00:45:23.000 --> 00:45:28.360
all of your listeners around the globe
and commend them for taking this time to

637
00:45:29.880 --> 00:45:32.599
listen to your show, Doctor Protez, And I would say that that My

638
00:45:32.840 --> 00:45:37.840
goal, after every one of your
guests and after me, is that nobody

639
00:45:38.000 --> 00:45:42.280
feels let off the hook. I
don't want people to listen to my story

640
00:45:42.320 --> 00:45:46.119
of serving and taking taking suitcases to
orphanages and say, oh, that's really

641
00:45:46.239 --> 00:45:50.000
nice for Matt, you know,
because he travels all the time, and

642
00:45:50.119 --> 00:45:52.599
so that's great that he goes and
helps, or you know, it's great

643
00:45:52.639 --> 00:45:57.960
that it's great that doctor protes meets
with all these wonderful, inspiring people,

644
00:45:58.039 --> 00:46:01.280
because looks she's so smart, she's
so charismatic, she's she's these are the

645
00:46:01.320 --> 00:46:05.280
people she hangs out with all every
day, So how great that she gets

646
00:46:05.320 --> 00:46:07.280
to have those conversations. I don't
want to let people out of the hook

647
00:46:07.400 --> 00:46:12.159
and say that all of these things
I just mentioned are great for somebody else.

648
00:46:12.880 --> 00:46:15.519
Anybody can go and find those little
opportunities for service. Anybody can go

649
00:46:15.639 --> 00:46:21.960
out and connect with people who they
who inspires them and can and can grow

650
00:46:22.079 --> 00:46:24.440
their humanity, grow their connectedness,
grow their awareness, whatever you want to

651
00:46:24.480 --> 00:46:29.599
fill it in. I want I
want people to see themselves in us and

652
00:46:29.840 --> 00:46:36.519
our story. And that's my biggest
that's my biggest wish even just coming on

653
00:46:36.679 --> 00:46:38.159
here. So I don't have an
answer to the question of what can people

654
00:46:38.199 --> 00:46:45.840
do to help with this mission of
the free online higher education except no matter

655
00:46:45.880 --> 00:46:51.320
where you are, if I can't
be there to do focus groups and forget

656
00:46:51.360 --> 00:46:53.719
that it's called something so formal,
just talk to me able talk to talk

657
00:46:53.800 --> 00:46:59.239
to people, find who would be
interested in having their life transform or could

658
00:46:59.320 --> 00:47:02.320
be transformed by free higher education.
And the one last thing I want to

659
00:47:02.360 --> 00:47:07.599
say I know we're limited on time
is if you watch advertisements for most colleges

660
00:47:07.679 --> 00:47:13.400
and universities, especially an unnamed high
leading school. I won't say what they

661
00:47:13.400 --> 00:47:15.920
are, but they talk about how
you know our school on your resume,

662
00:47:16.119 --> 00:47:20.320
even just a few classes. This
is going to make you job ready,

663
00:47:20.519 --> 00:47:24.000
job ready job or in job job. The purpose of the educational program I'm

664
00:47:24.039 --> 00:47:28.880
talking about is to make you create
or ready. I don't need you to

665
00:47:29.039 --> 00:47:32.440
know how to put together a business
plan or how to execute a marketing strategy

666
00:47:32.519 --> 00:47:36.320
like you would learn in an academic
setting. I want you to learn how

667
00:47:36.320 --> 00:47:40.400
to ask the right questions. So
when you are in your neighborhood in Kegali,

668
00:47:40.519 --> 00:47:45.079
Rwanda, you know how to mobilize
the other women and you know how

669
00:47:45.159 --> 00:47:46.960
to make sure that they have the
skills, and suddenly you take a group

670
00:47:47.000 --> 00:47:51.719
of five women with sewing machines and
you create it into an enterprise where you're

671
00:47:51.719 --> 00:47:55.719
able to generate income for your whole
community. So it's entrepreneurship, entrepreneurship that

672
00:47:58.079 --> 00:48:00.880
that's the point of the education.
This isn't about making people drives. Most

673
00:48:00.920 --> 00:48:04.800
of these people they won't have some
of them will not have the access to

674
00:48:04.960 --> 00:48:09.199
jobs. So if we can create
them, create inside them the inspiration,

675
00:48:09.320 --> 00:48:14.760
the confidence, the ability to create
their own jobs, to create their economic

676
00:48:14.880 --> 00:48:19.280
value, that's the magic. That's
the I'm completely in for that, Matt,

677
00:48:19.679 --> 00:48:22.639
and we have run out at a
time. How can listeners and viewers

678
00:48:22.719 --> 00:48:27.920
find you? Find me? Matt
Berber dot io. So www dot mac

679
00:48:27.920 --> 00:48:30.880
garbod dot io and that will just
take you directly to my LinkedIn page.

680
00:48:30.079 --> 00:48:32.800
It's really the only social media ideas, which is why the way you have.

681
00:48:32.920 --> 00:48:37.360
Doctor Cortes and I met LinkedIn suggested
that we would be friends, and

682
00:48:37.480 --> 00:48:38.760
it was right, and we were
and they were right. Now a grown

683
00:48:38.920 --> 00:48:43.519
was right. Listeners and viewers,
thank you for joining us today, and

684
00:48:43.599 --> 00:48:45.960
Matt, thank you so much for
sharing your heart and soul with us.

685
00:48:45.159 --> 00:48:51.119
Beautiful to catch he told you where
you can find him and thank you again

686
00:48:51.119 --> 00:48:54.199
into our sponsor work Proud, which
helps companies build a platform where your workforce

687
00:48:54.280 --> 00:48:59.320
receives manipul feedback and thanks for their
work from people across your company. Last

688
00:48:59.360 --> 00:49:01.039
week, if you missed a live
show, you can always catch a recorded

689
00:49:01.079 --> 00:49:05.480
podcast. We were on the air
with authors Jane Firth and Andrew Zen's talking

690
00:49:05.480 --> 00:49:08.320
about their book Grit, Grace,
and Gravitas, The Three Keys to Transforming

691
00:49:08.440 --> 00:49:13.440
Leadership, Presence and Impact. It
was a very meaty conversation and classic book

692
00:49:13.480 --> 00:49:15.119
and women to boot. Next week, we'll be on the air with doctor

693
00:49:15.159 --> 00:49:20.519
Brad Wright, a sociologist and researcher, talking about his studies and applied purpose.

694
00:49:20.920 --> 00:49:22.840
See you there. Remember that work
is at least a third of our

695
00:49:22.880 --> 00:49:30.360
life, so let's work on purpose. We hope you've enjoyed this week's program.

696
00:49:30.760 --> 00:49:35.920
Be sure to tune into Working on
Purpose featuring your host, Doctor Elise

697
00:49:36.000 --> 00:49:40.519
Cortez, each week on the Voice
America Empowerment Channel. Together, we'll create

698
00:49:40.599 --> 00:49:47.760
a world where business operates conscientiously,
leadership inspires impassioned performance, and employees are

699
00:49:47.840 --> 00:49:52.480
fulfilled in work that provides the meaning
and purpose They crave, see you there.

700
00:49:53.039 --> 00:49:54.480
Let's work on purpose.