Choose Your Reader: Fueling Literacy, Language Acquisition and Meaningful Relationships

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortes. Welcome back to

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the Working on a Purpose Show.
Thanks for tuning in again this week.

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I'm your host, Alise Cortes,
joining you live from Dallas, which is

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home base for me. If you've
been tuning in for a while, you

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know this program is dedicated to helping
people create more meaningful and purposeful lives and

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equipping leaders, insight organizations to make
work a rich and compelling part of life

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so employees thrive, give their best
performance, and want to stay. I

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talk with my guests to draw on
their expertise and share my own experience consulting,

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speaking and developing works across the globe. Each week. In these conversations,

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I hope you walk away with something
you can immediately put to use.

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And if I can do anything to
help you along your journey. Go to

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my website at at least Coortes dot
com and use the contact me feature to

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message me. Let's open a conversation
and explore what's going on for you and

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how I might be able to help. Whether you want to learn how we

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can help you visioneer a future of
purpose by facilitating meaningful dialogue among all your

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stakeholders. You want information about how
to develop vitally inspired leaders in a meeting

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infused culture in your organization. You
want to see about joining a catch fire

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online community to stoke your own passion, inspiration or purpose discovery, or provide

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membership as a gift and benefit for
your team, Or you'd like me to

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speak for your company or conference at
any rate. I'm glad we're connected,

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and thanks for listening. Now onto
this week's program. With us Today is

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Mike Coles, who is a lawyer
and award winning screenwriter, children's book author,

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and entrepreneur. He runs his own
law firm, The Cohle's Firm,

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focusing on serving business and individual clients
in various corporate, employment and immigration law

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matters. He is a creator You're
and founder of Choose Your Reader, a

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patent pending mobile application that allows an
adult to record stories for a child using

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a mobile phone, and as a
platform for teaching children to read or speak

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a variety of languages while strengthening families
across generations. We'll be talking about how

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this innovative solution was created and what
he aspires to accomplish on the platform.

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It joins us today from Dallas here
in my office studio, next to meet

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Mike. Welcome to working on Purpose. Thank you, Thank you. Isn't

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this fun? Really looking forward to
it? All? Right? Cooed,

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Well, I've got a lot to
extract from you. You're ready, I'm

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ready, Okay. So, first, you know, in my introduction of

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you, I've already made it clear
you were already a very busy professional.

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You were a very busy and successful
lawyer with the practice of your own when

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the idea of choose your reader was
born in your heart. So tell us

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what was happening in your life at
the time of the abs birth as an

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idea. What was happening in your
life that something like this would actually surface.

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So in the beginning, I was
just doing what I think a lot

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of parents do, which is storytime
with my son, and I would essentially

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read a book off the bookshelf that
he had, and then at one point

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he just wanted me to make up
a story. And he didn't realize that

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I am a storyteller at heart as
it is, so that wasn't very difficult

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for me. But what was difficult
was that he wanted me to repeat the

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story, right. You know,
the kids, they want that story again

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and again if they like it.
And so it began with me just having

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to write down the stories that I
was making up so that when he wanted

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that one story again, I had
a resource to go back to. But

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then he wanted me to have it
illustrated. He wanted pictures, right,

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because that's the next component that he
expects. But then I thought about if

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I'm going to go through the process
of getting an illustrator, because I can

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write stories, but I cannot illustrate
to save anyone's life. And so what

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am I going to do? Right? Am I going to have these books

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illustrated and go through that process and
then shelve them and have them just for

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him? But then I also wanted
to find ways because at the time I

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was going through a divorce, figuring
out how we were going to just really

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continue to connect at that young age. And so I thought, well,

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surely there is a platform for me
to read to my son remotely. And

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I looked online and couldn't find one. Looked around and thought, well,

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maybe there's at least a platform where
I can take something that I've said and

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written for him and send them as
messages in a way that's more meaningful than

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a voice memo. And there really
wasn't anything in that space. And I

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thought, well, gosh, I
mean, there's so many people who have

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to be in a similar situation,
whether it's a parent who's traveling or divorced,

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or grandparents and military families, and
so there's so many people that are

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away from their kid that there's got
to be a way to do it,

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and there isn't. And so rather
than wait for it, I decided to

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make it. You are definitely a
creative problem solver, I think so.

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Yeah. So the other thing that
I was thinking as I was thinking about

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this conversation and how I wanted to
presence it is I really got present to

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the idea that storytelling it's a long
held history that has allowed us human beings

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to pass down key messages and traditions
through the generations, and as a lawyer,

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you traffic in in many ways your
product is language and words, albeit

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artfully crafted. That's what you're up
to. So beyond your love for your

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son, who you missed while traveling, I wonder if there's something also meaningful

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for you about storytelling to your obvious
gifts in language as well. Well.

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Certainly right, the ability to create
what I'm going to call that image in

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your mind, right, that's such
an important part, and especially for a

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child, where that creative spark can
really be sort of fostered and encouraged.

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So yeah, I think that just
being in the space as a lawyer and

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then I got into screenwriting, and
in both of those you're really trying to

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help someone envision something right, whether
it's trying to help someone imagine a workplace

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incident like the cases that I typically
litigate, or putting on a page a

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scene of a town and there's a
Christmas festival and then the Grinch arrives,

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right, and so there's all these
different kinds of moments where you don't have

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the additional component of the visual and
so you have to do all the heavy

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lifting with word choice. I know
you said this earlier, but I just

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want a present for our listeners.
Your son's name is Da, well that's

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what I call them, call him
Da. I want to understand how did

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he before he began asking for illustrations? What was this response to you when

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you would read to him? So
he enjoyed it, and so there's certainly

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books that he really likes. And
frankly, because I had been away from

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it as a child, right,
it had been so many years since I

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had looked at children's books. As
I was picking them up, I was

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really impressed with a lot of the
content that's out there. And so he

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had books that he loved and out
I loved them as well. And he

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also had his sort of style,
right he certainly as he got older,

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one of the things I noticed is
that he liked what i'll call that mystery

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solving component. Right. He wanted
a book that had this arc where a

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problem got solved at the end,
or a mystery got solved. And so

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as he got older, that part
of him really grew. And so yeah,

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I just being in that space as
a parent and remembering as a kid,

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it didn't really for me resonate that
same way. And so thinking that,

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Gosh, this is a chance to
give him a lifelong love of reading

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and books and learning and language.
That was really a big part of it.

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You're reminding me, Mike. When
my daughter was younger, I want

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to say, well, in her
elementary school years, we had a fantastic

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tradition. When I was making dinner, she'd always say, MoMA, tell

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me the story about when you and
Gramma used to make pies. Just like

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you said. It was the same
story, and I would render it the

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same way every time, and then
you'd say, no, no, you

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left out the detail about such and
such, But there was something about that,

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and so in our case, it
was always about history of the family

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and where we each came from.
That was so appealing to her. Yeah,

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it's funny. We were just over
the holidays. I made up a

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book series for my son, just
on the fly, because of course we

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were talking about stories of you know, strange things that people have eaten,

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and strange we call them. Tales
from the gut is what we called them.

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And there would just be stories of
strange things that we've eaten. And

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one of the stories he had heard
before he actually heard it from his mother,

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and she knew about it from you
know, just knowing me, of

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course, and so then he's he's
wanted to hear that story multiple times,

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and so I'm telling it again and
he says, but right, but then

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he starts to tell it with me
right. And so my mother, who

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was there where we were doing this, had not heard the story. And

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so yeah, that's part of the
process, is that he now knows the

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story well enough that he can actually
tell it again, and he's developing his

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own sense of both language and the
narrative arc and that sense of drama.

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Right. So it's all very much
a skill that he's picking up. And

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if it's innate or not, it
doesn't matter. He's getting it. And

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that's fun to watch him grow through
that process. I loved reading to my

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daughter, and later on I do
plan for each of us to do a

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little bit of reading, just to
treat the listeners that are here with us.

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Yes, so now let's get into
I've been talking a bit about where

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this came from. Help us understand, Help us and the listeners and our

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viewers on Facebook Live understand this app
So sketch for how for us, how

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does choose your reader? How is
it developed from its early concept to being

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able to read to your son across
the key milestones that have brought into its

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present form today. I know it's
been through a few iterations, right,

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So in the beginning, it really
started as Okay, I want to be

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able to have a story on my
phone. And so there are a few

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apps out there that had stories.
You would basically download the app. There's

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content that was there. It might
change every so often. You could perhaps

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pay to have additional access or to
have some stories that you could store,

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but for the most part those stories
were flat on the screen and essentially you

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had to bring them to life present
with the child. And so my first

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thought was, what is the step
that's going to be useful to be able

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to separate the child from the adult, or separate the adult from the moment

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where the story is being heard,
because the moment when the story is being

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read does not need to be the
story. The moment when the story is

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being heard right time, Yeah,
you really want to do that, right

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And so that was the first challenge. And so obviously with us with a

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cell phone, having a microphone,
I mean, we can accomplish a lot

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of the small all technical parts of
record a story and have it held on

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a device. But now the challenge
was to be platform agnostic, be able

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to cross over. I can record
on an Android device and send it to

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you on an iOS and you could
send it to someone else on an Android

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and it would not matter. And
so that was the real hurdle to get

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over from a technical standpoint, But
the vision for it was very much a

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I want to be able to have
my son and the name of the app

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is called Choose Your Reader. I
want him to be able to say I

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have a library of content read by
a number of people, and tonight,

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I want Grandma to read xyz story
and it's going to happen. And it

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didn't even occur to me at the
time. But when we talk about shifting

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time, we're also talking about generations
that might be passed, right, So

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if Grandma has recorded a story but
it's no longer with us, still can

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read a story tonight. So there
was a phrase that came to me on

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as you were talking, and it's
basically read to me on demand. I

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want it when I want it.
There is that element. I love that.

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That's fantastic and it also when you
think about read on demand. The

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other piece is there's a certain amount
of what I'll call that parental challenge of

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occupying a very busy mind, yeah, and being two places at one time.

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And so now, how do we
drive down the street and occupy a

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child in the back seat. And
so you can turn on the wheels on

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the bus go round and round,
or you can have your kid watching a

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cartoon in a screen that might be
either in the car or in their hand.

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But none of those things provide the
level of education and connection that choose

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your reader would provide. And so
that's the other thing, is that it's

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not just because mom is away.
Mom might be away, but five feet

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away in the front seat, driving
and so unable to really do all the

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things that might occupy that child's mind. And we can still put into that

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kid's head the learning about language,
picking up sounds, and skills as a

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reader, all of that can be
accomplished on demand without the necessity for stopping

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everything else that you're doing. And
then there's of course the beautiful relational component

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to it, as what's right,
I mean, I would love I would

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love love love, Mike, if
you can make this happen. Let me

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just know my grandmother passed away years
ago. If we can get herde recorder

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story for me, that would be
amazing. Can you do that? Yeah?

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See, that's the thing is that
it's not the sort of thing that

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I, at least initially was very
comfortable promoting because it has a certain morbid

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component to it right in the beginning, but not to me. Well that's

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good. See once you get beyond
that notion of yes, this is talking

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about death, but it's really talking
about preserving a relationship. I love it,

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you know, I'm down with that. Yeah, that's the more important

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component there. Okay, so before
we go on bray, we've got a

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couple minutes before break. If you
could anybody who's listening to this show or

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now watching it via Facebook live stream
is probably wondering. Yeah, but you

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probably had a few stumbling blocks along
that way. It probably wasn't as easy

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as just as it just now sounded, so right, A few things that

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you went through alongto witch you had
to overcome. So the first thing was

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to figure out whether or not I
had the bandwidth personally to take this all

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the way right. And so it's
an idea. I wrote it down,

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and I'm an ideas guy. Anyone
that knows me knows I have dozens of

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ideas. The first time I met
you blew me away. Yes, keep

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going, So is this going to
be the one that I pursue? That

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was the first challenge of just a
commitment and so but then once I committed,

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that was back in twenty sixteen,
and I named the app. I

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remember sitting at my kitchen table January
twenty seventeen. And then I began with

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a developer and that developer took a
year and I did not have an app,

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and so I had to ask a
second time, am I really going

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to commit to this? Or is
that enough? And fortunately it was not

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enough, and I decided to go
forward. Wow, well, I really

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appreciate and applaud your entrepreneurship, your
vision, and your energy, just the

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share number of places that you can
spend any one time. I thought I

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was busy, and I'm apparently I'm
not next to you. So I applaud

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this and I'm really glad to share
with my listeners. And with that,

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let's grab our first break here.
We've got some questions coming in through w

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FOCY and we'll try to get to
those who want to come back from the

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branks. So stay with us.
Alexa and others please stay whats We'll be

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right back. I'm Alice Cortes,
your host with her and Nair with Mike

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Coles, who owns the law firm, The Coles Firm, focusing on serving

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business and individual clients in various corporate, employment, and immigration law matters.

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He is the creator and founder of
Choose Your Reader, a patent pending mobile

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application allows an adult to record stories
for child using a mobile phone. He

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joined it today from Dallas in my
office studio next to me. We've been

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talking about where this idea came from. After the break, we're going to

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talk about the societal issues in the
educational opportunities Choose your Reader addresses. Stay

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with us, We'll be right back. Alis Cortes is a speaker and engagement

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and development catalyst. She designs and
delivers professional development, leadership and engagement workshops

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and can bring her expertise to your
organization. She will help ignite meaningful development

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within your workforce that will increase employee
engagement, performance and retention. To learn

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more or to invite Elise to speak
to your organization, please visit her at

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www dot Elisecortes dot com. She
would welcome the opportunity to help get your

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employees working on purpose. This is
working on Purpose with Elise Cortes. To

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reach our program today, send an
email to a lease Alise at Aliscortes dot

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00:17:14.920 --> 00:17:21.440
com. Now back to working on
purpose. Thanks for staying with us,

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and welcome back to working on purpose
if you're just joining us. My guest

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is Mike Coles, who owns the
law firm The Coles Firm, focusing on

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serving business and individual clients in various
corporate, employment, and immigration law matters.

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He is the creator and founder of
Choose Your Reader, a patent pending

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mobile application that allows an adult to
record stories for a child using a mobile

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phone and it's a platform for teaching
children to read or speak a variety of

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languages while strengthening families across generations.
I'm your host, Alis Cortes, so

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let's grab a couple of questions that
came in through the W fourcy chat room.

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Alexa, thank you for your comment
about it's great to see a good

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man being an amazing dad. And
also I love that you say I'm assumed

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to be mom and my husband is
in the army, and I love the

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idea of him being able to read
to our child without being home. Mike,

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can you help her with that?
Can you hook her up? Absolutely?

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That's one of the main applications that
I thought about when we were building

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this thing is we have so many
deployed servicemen and service women and there's got

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to be a way for them to
be able to make that connection back home,

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particularly when you think about when they
come home, having that integration into

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the family because their voice has been
a part of the family the entire time

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they've been deployed. To me,
is one of the most amazing pieces of

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this of this technology. So Alexa, let's get you hooked up. So

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if you would please when you get
off, when we get off the show,

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send me an email to at least
Coortes dot com. I'll connect you

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to Mike and let's make it happen, all right, and then let us

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know how it goes for you.
That's a done deal, right, cool,

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make it happen, Okay. So
I want to talk about a few

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things that I think are really interesting
about what you've created. So as a

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business person myself, I have created
various products. They're meant to impact people

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in different ways. And so when
I think about today's workforce, which is

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full of traveling professionals who spend a
lot of days, if not weeks,

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away from their home. My assessment
used to travel one hundred percent. It

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leaves a hole in the family.
And so I see Choose your Reader as

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helping bridge that communication and that connection
gap. Absolutely. Yeah, I mean

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there's even if I were not divorced, I have a significant amount of travel

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with my law practice, and so
I would want this kind of technology to

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be available to me. This platform
would give me that opportunity to again be

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away, but not just leave a
recording behind, but rather, while I'm

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away, make a recording from a
hotel room who knows where, and send

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it and then my son receives it. And it's not just Dad left you

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a recording, but while Dad was
away, Dad was thinking about you.

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And so that's the important part of
that platform, is the ability to transfer

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that story electronically and remotely. Yeah, that is beautiful. You generated it

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there in the moment for him,
and I think that's beautiful. So and

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of course, the other thing that
I love about what you created is that

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it does give parents still the chance
to read to their children. And I

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loved reading to my daughter, and
I loved actually did it in a few

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different languages. I can speak Spanish
pretty comfortably, Portuguese pretty well, bad

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French and Italian these days, but
I can render them. But it would

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be great if you could treat us
to maybe a little something that you created

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for DA some time ago. I
know you had a couple of poems that

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you pulled up, but give us
a little taste of Mike Cole's. So

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what I'm going to read to you
is a poem that I wrote about a

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year ago, and it's the first
poem that I've ever written in life.

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I was always a storyteller in long
form, narrative form prose, and so

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I decided to take a shot at
this. So this is called the Last

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Time I Knew Everything. The last
time I knew everything was way way back

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in time. I studied and I
learned so much. I had it all

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in mind. I knew the sky
was blue and water made it so.

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I knew that grass was green and
water made it grow. I knew that

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trees grew up and carrots all grew
down. I knew how to play music

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and walk without a sound. I
knew a cardinal from a Robin an eagle

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from a hawk. I knew when
I was listening I really shouldn't talk.

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I knew that Pegasus was not a
unicorn. I knew my little brother before

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he was even born. I knew
about airplanes and giant submarines. I knew

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so many facts about big and little
things. No matter what you asked me,

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I had a thing to tell for
I knew many things, and knew

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them all quite well. The last
time I knew everything was way way back

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in time, till a little fact
escaped me. Somehow it slipped my mind.

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The capital of California, Yeah,
is actually Sacramento. How could I

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be so wrong? And guess it's
San Diego. The last time I knew

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everything, that was my favorite day. I learned a good lesson, and

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remember it today. It's not how
much you know that decides who you'll be.

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Try learning something new. It's amazing
what you'll see. It is beautiful

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and not surprising that you could create
something like that, you and your language

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abilities. And what a great lesson
to teach your son too in that that.

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Hey, dad doesn't have it all
figured out either, so that's right.

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Yeah, I mean, I love
being on the pedestal. But part

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of being on the pedestal is recognizing
and teaching him, Hey, I don't

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have it all. I don't know
all the answers, but we can work

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together and figure our way through it. I love that. I really really

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love that. And also that speaks
to something else that I really want to

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call out. And I've had a
few of my other guests talk about some

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of these problems in today's world that
they're trying to address through various other channels.

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So, especially in today's in the
industrialized countries, there are using rates

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and loneliness, depression, and they
all contribute to higher drug use suicide rates,

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and psychologists tell us that a large
contribution to these problems comes from a

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lack of meaningful connection and relationship.
And as I said, I used to

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love to read to my daughter,
and they were those intimate moments where she

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was sitting right next to me,
and there was something about conveying the voice

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that was just so so critical and
beautiful that I loved. It really is.

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And we've been talking about the different
applications for the app right, and

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so we had Alexa talking about the
military use and so, but there are

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other spaces and So, as you
mentioned, I'm an immigration lawyer, and

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so I've built with a number of
families that are separated by immigration, and

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so they've got in some instances language
barriers. Now where you have children who

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grow up in the US and they
don't have the language of their parents.

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Well, now those kids have had
kids, and because they don't have language

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00:24:00.519 --> 00:24:06.400
skills, grandma can't talk to the
grandchild because the grandchild is not getting that

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language at home. And so one
of the things that I decided to do

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is to create language based storytelling in
the app, where we could say,

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take a story in English and then
translate that story into As of right now

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we're in Spanish, Russian, Mandarin, will be launching a Hebrew and Arabic

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and allowing the kid to get the
language in the story in two languages.

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And so by knowing the story in
language one, your home language, whatever

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your parents speak traditionally, and then
having grandma or grandpa or someone else reading

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that same story in a different language, your understanding and your comprehension is so

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much faster, it's so much greater. And so there's all kinds of barriers

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that we're looking at trying to overcome
with technology, and the greatest barrier to

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me is that connection, that interpersonal
connection. If we could do that,

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that's the best use of technology.
That is so beautiful, Mike. That

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00:25:03.240 --> 00:25:04.920
just is stunning to me. I
love that. And of course it's somebody

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who loves language and well that the
use of language between people and different languages,

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foreign languages. Of course, I'm
even more thrilled by that. So

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I really appreciate your creativity. When
you and I were talking about what we

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00:25:19.480 --> 00:25:22.000
wanted to say on the show,
we were both saying, how wouldn't it

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be useful? Would it be interesting
if you read something? And then I

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00:25:26.000 --> 00:25:27.960
thought, hey, I want to
read something to you. Yeah, So

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00:25:29.279 --> 00:25:32.240
this listeners. This is one of
the many books I used to read to

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my daughter when she was in elementary
school. I'm just going to read you

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part of it, because if I
read the whole thing it would take too

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much time. But it's called Our
Twitchy and it's by Kess Gray and Mary

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mcquinnlan. When I get done with
a little snippet, I want to share

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with you why I love reading it. But let me just give you the

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little taste of it. Twitchy was
watching a butterfly being a butterfly mom.

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He asked, why don't butterflies hop
like I do Milfoy's Milfoy smiled and answered

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because they're butterfly pop. Twitchy asked, Sedge, why don't you and mom

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00:26:03.680 --> 00:26:08.200
hop like I do? Sedge looked
at Milfoil. Milfoil looked at Sedge.

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00:26:08.720 --> 00:26:14.440
Sit down, Twitchy said, seg
there's something you need to understand. Twitchy

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00:26:14.480 --> 00:26:18.039
sat down and took a bite of
his carrot. The reason we don't hop

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like you is I'm not your bunny
mom, said Milfoil. And I'm not

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your bunny Pop, said Sedge.
Twitchy twitched his nose and blinked. Milfoil

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tried to explain, Twitchy, your
bunny mom and bunny Pop brought you to

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us after you, after you because
you were to look after you, because

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they already had sixteen children to feed. They wanted someone to love and care

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for you properly. So we said
we would, and we did, and

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00:26:41.160 --> 00:26:47.119
we have ever since. I don't
understand, whispered Twitchy. If you're not

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00:26:47.200 --> 00:26:52.000
my bunny mom and bunny pop,
who are you. I'm a cow,

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00:26:52.039 --> 00:26:57.200
said Milfoyle, and I'm a horse, said Sedge. Twitchy blinked again.

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00:26:57.519 --> 00:27:00.599
But you can't be, he said. Bunnies live in burrows. We live

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00:27:00.599 --> 00:27:03.799
in a burrow. It isn't really
a burrow, Twitchy. It's an old

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00:27:03.839 --> 00:27:07.279
train tunnel. We wanted to be
like a burrow, said Milfoil. But

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00:27:07.400 --> 00:27:11.359
bunnies eat carrots all the time.
We eat carrots all the time, said

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00:27:11.400 --> 00:27:14.880
Twitchy. It's very dark on the
train tunnel, Twitchy explained, Saige.

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00:27:15.000 --> 00:27:18.960
We eat carrots to help us see
in the dark. I still don't understand,

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00:27:18.039 --> 00:27:22.240
said Twitchy. Come with us,
said Milfoil, and sedge. Twitchy

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00:27:22.240 --> 00:27:26.880
followed Milfoye Sedge down to the bank
of the river. Look into the water,

388
00:27:26.920 --> 00:27:30.920
Twitchy, what do you see,
asked Milfoil. Twitchy stared long and

389
00:27:30.960 --> 00:27:33.799
hard at reflection in front of him. I see two pairs of big brown

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00:27:33.799 --> 00:27:37.079
eyes that always twinkle when they look
at me. I see two great,

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00:27:37.119 --> 00:27:41.799
big, kind smiles that always make
me feel happy, said Twitchy. I

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00:27:41.920 --> 00:27:45.480
see the two best bunnies in the
world. So I'll stop there, But

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00:27:45.640 --> 00:27:49.279
you can see. It's just a
great, great illustrated book as well,

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00:27:49.319 --> 00:27:52.960
and I loved reading it to my
daughter. But obviously it's a book about

395
00:27:52.960 --> 00:27:56.839
adoption. It's a book about unlikely
adoption and unlikely love that can be found

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00:27:56.880 --> 00:28:00.519
anywhere. So I think the stories
are so beautiful. But that's one of

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00:28:00.559 --> 00:28:03.319
the many stories I used to read
to Gabby when she was young, and

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00:28:03.359 --> 00:28:07.720
she would not want me to necessarily
probably say that, So all your listeners

399
00:28:07.720 --> 00:28:12.240
don't tell her I read it to
you. Okay, you situate our camera

400
00:28:12.279 --> 00:28:17.200
here for Facebook. Okay, response
to that book, what did that do

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00:28:17.279 --> 00:28:18.640
for you? Mike? When I
was reading that was what did it evoke

402
00:28:18.680 --> 00:28:23.119
in you? Yeah, there's this
idea that what it means to be a

403
00:28:23.160 --> 00:28:30.920
family need not be structured on a
what I'm going to call standard model.

404
00:28:30.039 --> 00:28:34.039
Right. We all have this idea
of what a family was or is,

405
00:28:34.119 --> 00:28:40.079
and it's often based upon what your
family was or is. But family is

406
00:28:40.160 --> 00:28:44.319
about more than that, and family
is about as twitch she said, right,

407
00:28:44.759 --> 00:28:48.799
the two best bunnies ever are the
ones that love you the most,

408
00:28:48.960 --> 00:28:52.920
right, Right, And so yeah, it doesn't matter how your family is

409
00:28:52.920 --> 00:28:55.680
structured. And for me, as
I've already said, right, this whole

410
00:28:55.720 --> 00:29:00.720
process began from divorce. But what
is a family is a question that is

411
00:29:00.759 --> 00:29:07.720
defined by the family. Beautiful,
right, and just illustrates the power of

412
00:29:07.759 --> 00:29:10.640
story. Why it's so important,
and that brings me to my next question

413
00:29:10.680 --> 00:29:12.119
that I want to ask you,
Mike. So, given what you've been

414
00:29:12.200 --> 00:29:15.720
up to in the world, and
I really think how you've navigated your life

415
00:29:15.759 --> 00:29:21.119
and your own education, what can
you share with us about as how parents

416
00:29:21.279 --> 00:29:26.480
reading toward children affects their literacy and
comprehension. So when I was looking at

417
00:29:26.640 --> 00:29:33.319
building the app, I wanted to
figure out what's the best way to actually

418
00:29:33.480 --> 00:29:37.440
use this idea. Right, you
can build it a number of different ways,

419
00:29:37.480 --> 00:29:40.400
and so one of the features that
I decided to include in the app

420
00:29:40.960 --> 00:29:45.559
is a karaoke style interface, so
that as the parent is reading, the

421
00:29:45.599 --> 00:29:52.359
words are being highlighted to establish pacing, but once the child has the same

422
00:29:52.519 --> 00:29:56.559
story, the words on the screen
are also highlighted in that same speed,

423
00:29:57.160 --> 00:30:00.720
so that we're actually just as you
would if you were physically with a child,

424
00:30:00.759 --> 00:30:04.200
pointing out the words as you read
them. We're doing that for you

425
00:30:04.279 --> 00:30:10.680
because you can't be there. So
when I was researching that, what I

426
00:30:10.759 --> 00:30:14.480
discovered is that, yes, a
couple of things. One kids will pick

427
00:30:14.559 --> 00:30:18.319
up that ability to read. My
son and you probably had this experience certain

428
00:30:18.359 --> 00:30:23.480
books we read so many times he
could quote unquote read the book right because

429
00:30:23.480 --> 00:30:27.960
he memorized it. That's right,
and so but that's a skill set that

430
00:30:29.000 --> 00:30:33.160
we have to leverage. And so
the other thing is that when you're talking

431
00:30:33.160 --> 00:30:38.279
about learning a language, there's at
least this recognition that every adult that has

432
00:30:38.279 --> 00:30:42.920
the ability to speak a standard language
has the ability to speak all the languages

433
00:30:42.960 --> 00:30:48.880
when they're born, and then they
actually perfect the ability in certain languages and

434
00:30:48.920 --> 00:30:53.319
not in others. If you can
get stories read to a child in a

435
00:30:53.400 --> 00:31:00.240
variety of languages, that child will
have the ability to make the sounds of

436
00:31:00.279 --> 00:31:04.039
that language. Now, words change, right, we didn't have twitter as

437
00:31:04.079 --> 00:31:07.920
a word right when we were growing
up, but we had those sounds.

438
00:31:08.440 --> 00:31:12.079
If you can give a child the
sounds of a language when they're growing up,

439
00:31:12.519 --> 00:31:15.960
they'll be able to master the language
as an adult because the words may

440
00:31:17.039 --> 00:31:19.559
change, but the sounds do not. Okay, that was mind blowing that

441
00:31:19.680 --> 00:31:26.000
we as babies, as children have
the ability at birth to learn any language.

442
00:31:26.079 --> 00:31:27.720
That is mind blowing. I love
that. But it has to be

443
00:31:27.799 --> 00:31:32.079
that way, right, because you
could take a child from anywhere and teach

444
00:31:32.119 --> 00:31:34.880
them any language just by dropping them
in and saying, I know you were

445
00:31:34.920 --> 00:31:40.039
born in America. But you're now
going to learn Swahili, get to it

446
00:31:40.200 --> 00:31:42.640
right. So that's awesome. That's
very, very exciting. Mike, I'm

447
00:31:42.640 --> 00:31:45.480
so glad to ask you that question. All right, let's grab our last

448
00:31:45.480 --> 00:31:48.720
break. I'm Alice Cortez, your
host. We were in the air with

449
00:31:48.759 --> 00:31:52.480
Mike Coles, who owns the law
firm The Coals Firm, focusing on serving

450
00:31:52.519 --> 00:31:56.880
businesses and individual clients and various corporate, employment and immigration law matters. He

451
00:31:56.960 --> 00:32:00.599
is the creator and founder of Choose
Your Reader, a patent pending will application

452
00:32:00.599 --> 00:32:04.480
that allows an adult to record stories
for a child using a mobile phone.

453
00:32:04.720 --> 00:32:07.799
Joined us today from Dallas in my
office studio. After the break, we're

454
00:32:07.799 --> 00:32:10.200
going to hear more about the future
of Choose Your Reader. Stay with us,

455
00:32:10.279 --> 00:32:30.160
we'll be right back. Alise Cortes
is a speaker and engagement and development

456
00:32:30.240 --> 00:32:35.960
catalyst. She designs and delivers professional
development, leadership and engagement workshops and can

457
00:32:35.960 --> 00:32:39.799
bring her expertise to your organization.
She will help ignite meaningful development within your

458
00:32:39.839 --> 00:32:45.000
workforce that will increase employee engagement,
performance and retention. To learn more or

459
00:32:45.039 --> 00:32:50.799
to invite Elise to speak to your
organization, please visit her at www dot

460
00:32:50.839 --> 00:32:55.400
Elisecortes dot com. She would welcome
the opportunity to help get your employees working

461
00:32:55.519 --> 00:33:07.240
on purpose. This is working on
Purpose with a Lase Cortes. To reach

462
00:33:07.319 --> 00:33:13.319
our program today, send an email
to a lease Alise at a Lascortes dot

463
00:33:13.359 --> 00:33:20.119
com. Now back to working on
purpose. Thanks Christine with us and welcome

464
00:33:20.160 --> 00:33:22.319
back to working on purpose if you're
just tuning in. My guest is Mike

465
00:33:22.319 --> 00:33:27.200
Coles, who owns the law firm
The Coles Firm, focusing on serving business

466
00:33:27.200 --> 00:33:30.319
and individual clients in various corporate,
employment, and immigration law matters. He

467
00:33:30.440 --> 00:33:35.119
is the creator and founder of Choose
Your Reader, a patent pending mobile application

468
00:33:35.200 --> 00:33:37.960
that allows an adult to record stories
for a child using a mobile phone,

469
00:33:38.039 --> 00:33:42.559
and it's a platform for teaching children
to read or speak a variety of languages

470
00:33:42.599 --> 00:33:46.759
while strengthening families across generations. I'm
your host, Elise Cortes. So for

471
00:33:46.839 --> 00:33:51.240
this last segment here, Mike,
I wanted to talk about the future of

472
00:33:51.319 --> 00:33:54.599
Choose Your Reader. I know you
have some really fantastic plans for what you

473
00:33:54.640 --> 00:33:58.119
want to do with it and in
the impact that you're trying to create with

474
00:33:58.160 --> 00:34:00.880
it, So that's what I want
to focus this last bit on and let

475
00:34:00.880 --> 00:34:04.559
me start by saying that as a
soon to be published author myself first time

476
00:34:04.640 --> 00:34:08.440
full length book, I really appreciate
that your app and platform provides aspiring writers

477
00:34:08.440 --> 00:34:13.880
and illustrators and opportunity to showcase and
publish their work. So tell us a

478
00:34:13.920 --> 00:34:17.960
little bit about how you work with
aspiring authors and illustrators. Yeah, so

479
00:34:19.840 --> 00:34:24.800
we actually today before I got here, we just closed out a book for

480
00:34:25.000 --> 00:34:30.400
an author who wrote a book but
hadn't had the book illustrated, and so

481
00:34:30.280 --> 00:34:36.800
we did that for her. And
essentially the process is using the resources that

482
00:34:36.840 --> 00:34:40.320
we pulled together for our own content
to begin with, we have the ability

483
00:34:40.400 --> 00:34:44.800
to take the process of getting a
book published and change it. So,

484
00:34:45.400 --> 00:34:47.920
just to give you a sense of
what a traditional situation might look like for

485
00:34:49.000 --> 00:34:52.119
an author, right, assume you've
got your book and you've presented it to

486
00:34:52.119 --> 00:34:58.440
a number of different publishers. They've
got to figure out how to make enough

487
00:34:58.519 --> 00:35:01.800
money on that book to warr and
spending the twenty five to thirty thousand dollars

488
00:35:01.840 --> 00:35:07.159
and the eighteen to thirty six months
that it takes to get that book on

489
00:35:07.199 --> 00:35:12.440
a single bookshelf in a single store. And so our model allows us to

490
00:35:12.480 --> 00:35:16.039
do it for two thousand dollars one
thousand dollars, and we can do it

491
00:35:16.039 --> 00:35:21.599
in sixty days, and so it
gives us the chance to really be far

492
00:35:21.719 --> 00:35:24.639
more open and inviting to a potential
author. And so that's what we were

493
00:35:24.639 --> 00:35:28.519
able to do. We took a
book. The book is called Almah for

494
00:35:28.639 --> 00:35:32.719
Now, and it's a great story
and it will be on the app soon.

495
00:35:34.159 --> 00:35:37.400
And so it's the process of being
able to say to an author who

496
00:35:37.400 --> 00:35:42.239
comes and says, I've written it, and they're basically the same person that

497
00:35:42.360 --> 00:35:46.280
I was. In twenty sixteen,
I had written a handful of books and

498
00:35:46.639 --> 00:35:52.360
decided to go out and find illustrators. Well, now that we have a

499
00:35:52.440 --> 00:35:57.000
bank of fifteen twenty illustrators, we
can actually say, take a look at

500
00:35:57.039 --> 00:36:00.480
our content on the app. Find
the Illah station style you like. We

501
00:36:00.599 --> 00:36:04.519
know exactly who that is. We
already have an existing relationship, and we

502
00:36:04.559 --> 00:36:08.840
can get that content created for you
in a very efficient way. And so

503
00:36:09.800 --> 00:36:14.440
it's something that I'm really looking forward
to because I hear from people so many

504
00:36:14.440 --> 00:36:16.920
people as I talk about the app. I have a book that I wrote

505
00:36:16.920 --> 00:36:22.320
for my kid five or fifteen or
thirty five years ago and I've done nothing

506
00:36:22.400 --> 00:36:27.079
with it. And my response is, sixty days, you can be a

507
00:36:27.119 --> 00:36:30.440
published author on this platform. Oh
that's so exciting, y'all hear that?

508
00:36:30.440 --> 00:36:34.599
That sounds so great. Yeah,
kind of musical almost. I'm really looking

509
00:36:34.599 --> 00:36:37.199
forward to that part. Oh that's
so great. Love that, Mike.

510
00:36:37.280 --> 00:36:38.639
So many great things about what you're
up to. And now we add the

511
00:36:38.679 --> 00:36:42.440
next thing that I want to talk
about, which is to choose your reader

512
00:36:42.480 --> 00:36:46.440
affiliate program. So as I understand
in our conversations that the idea there is

513
00:36:46.480 --> 00:36:51.960
that you're partnering with community organizations like
schools, churches, nonprofits, etc.

514
00:36:52.679 --> 00:36:57.880
To provide meaningful fund raising opportunities to
these mission aligned partners. That the idea

515
00:36:57.920 --> 00:37:00.599
is to promote literacy, language skills
in family bonds. And so say a

516
00:37:00.639 --> 00:37:05.000
little bit about what is your goal. I know you've got a figure that

517
00:37:05.039 --> 00:37:07.480
you're going after. Here, tell
us a little bit about whats behind that

518
00:37:07.599 --> 00:37:09.840
and what you're up to. Yeah. So in the beginning, I was

519
00:37:09.880 --> 00:37:15.039
looking at building a marketing budget,
and when I thought about it, I

520
00:37:15.119 --> 00:37:19.320
thought, do I want to put
five or ten thousand dollars a month behind

521
00:37:19.360 --> 00:37:23.039
the app and try to do marketing
and that could be done through social media,

522
00:37:23.360 --> 00:37:28.199
radio advertisements, things like that.
Get a billboard on a highway for

523
00:37:28.239 --> 00:37:32.079
that matter. But then I got
to thinking about that's taking money and throwing

524
00:37:32.079 --> 00:37:37.320
it into the market and hoping that
it hits a target. And that's still

525
00:37:37.360 --> 00:37:39.960
at this at the end of the
day, I'm not leveraging the money that

526
00:37:40.000 --> 00:37:43.719
I have that I'm putting behind it. And so what I decided is,

527
00:37:43.800 --> 00:37:49.599
no, what I want to do
is take some organization and I can do

528
00:37:49.639 --> 00:37:52.199
this with one or with one hundred, but an organization that has a mission

529
00:37:52.199 --> 00:37:58.920
that I believe in, and allow
them to then spread the word about the

530
00:37:58.960 --> 00:38:05.599
app, create a dedicated portal for
that organization to send people to so that

531
00:38:05.639 --> 00:38:08.280
we can give them credit for the
purchases, and then we give them twenty

532
00:38:08.320 --> 00:38:13.119
percent of the sales. And so, whereas I've seen, and I'm sure

533
00:38:13.119 --> 00:38:17.000
you have right the popcorn and candy
bars and buy your twenty twenty calendar and

534
00:38:17.599 --> 00:38:22.599
all of those things, those are
not mission aligned fundraisers. Those are just

535
00:38:22.880 --> 00:38:29.280
the best fundraisers available. And so
wouldn't it be better for a school to

536
00:38:29.400 --> 00:38:35.440
not sell chocolate, but rather to
sell literacy and language and relationships wouldn't it

537
00:38:35.440 --> 00:38:38.880
be great for a church to be
able to spread this idea of an app

538
00:38:39.119 --> 00:38:43.960
and get paid for it, And
then in the app there's a ton of

539
00:38:44.000 --> 00:38:49.119
content as I mentioned, that supports
these the morals and all of the sort

540
00:38:49.159 --> 00:38:52.800
of things that we have within our
religious institutions. And so that's something that's

541
00:38:52.840 --> 00:38:57.599
important to me is to say,
I would much rather take the money that

542
00:38:57.679 --> 00:39:00.880
I have and give it to a
word the organization and let them do something

543
00:39:00.920 --> 00:39:05.559
great with it. Then put it
in the hands of you know, some

544
00:39:05.760 --> 00:39:09.199
big marketing firm and say, great, go in good luck and maybe you'll

545
00:39:09.239 --> 00:39:14.320
you'll hit something with it. So
that's that's something that I'm really excited about,

546
00:39:14.719 --> 00:39:19.320
is the opportunity to give money back
to organizations that do good things around

547
00:39:19.400 --> 00:39:22.480
the country, around the globe.
We really want to be able to say

548
00:39:22.519 --> 00:39:27.800
that that's something that can matter beyond
like I said, the cookies and cupcakes.

549
00:39:28.119 --> 00:39:30.320
There's a place for that. But
you know, when you look at

550
00:39:30.360 --> 00:39:36.519
the math, we're able to really
give significant money through this platform. It

551
00:39:36.599 --> 00:39:38.960
is so smart. Mike, it's
just hopeless. I love that. Now

552
00:39:38.960 --> 00:39:42.239
we've got it. We've got a
question here in the w fo C y

553
00:39:42.719 --> 00:39:45.960
Online chat roan from Ken. He
says, is it free to record a

554
00:39:45.000 --> 00:39:49.800
book? And he says, what
does the app icon look like? So

555
00:39:49.840 --> 00:39:52.719
he can actually download the download the
right app. Yep, so choose your

556
00:39:52.760 --> 00:39:58.760
Reader. It's on both the Android
and iOS stores. And you'll see the

557
00:39:58.800 --> 00:40:04.039
app icon. It's a four square
with four figures in it and so and

558
00:40:04.079 --> 00:40:07.440
then there's got to choose your at
the top in black and then reader at

559
00:40:07.480 --> 00:40:10.480
the bottom and orange on an orange
banner. So you'll see that. And

560
00:40:10.679 --> 00:40:15.400
right now, the app is free
to use, free to do everything,

561
00:40:15.440 --> 00:40:19.000
and so there's no limitations on it. We'd love to have people trying it,

562
00:40:19.159 --> 00:40:22.280
downloading it, checking it out,
so you can record stories, you

563
00:40:22.320 --> 00:40:27.519
can share stories. All the accesses
one hundred percent free. Right now,

564
00:40:27.719 --> 00:40:30.000
we're just giving it away and saying, you know, have at it,

565
00:40:30.039 --> 00:40:31.719
have fun with it. So,
Ken, I hope that just makes your

566
00:40:31.800 --> 00:40:35.559
day right there and the rest of
your listeners as well. That was a

567
00:40:35.559 --> 00:40:38.840
great question, Ken, Thanks much. Okay, so let's just we've got

568
00:40:38.840 --> 00:40:42.159
a little bit less a little bit
more time here on the show. Here.

569
00:40:42.239 --> 00:40:45.960
I want to be able to talk
about the vision that you have of

570
00:40:45.039 --> 00:40:49.159
choose your Reader when it's working,
its very best. In other words,

571
00:40:49.199 --> 00:40:52.599
what problem does this app solve and
how does the world improve when it's being

572
00:40:52.599 --> 00:40:57.199
well utilized. Yeah, so at
its best, what you're going to see

573
00:40:57.519 --> 00:41:05.159
is children developing with a variety of
family members near and far. And you'll

574
00:41:05.199 --> 00:41:09.400
find that those kids are also developing
a love for reading, that they're developing

575
00:41:09.400 --> 00:41:15.280
a love for language, but they're
also developing a love for storytelling. And

576
00:41:15.320 --> 00:41:21.840
then one of the things that well
you'll see is interestingly enough, parents will

577
00:41:21.880 --> 00:41:28.360
become more engaged in reading and learning
at the same time. And so in

578
00:41:28.400 --> 00:41:34.239
that way that they're sharing stories with
their child, they're also just enjoying the

579
00:41:34.280 --> 00:41:37.800
whole notion of a story that they
can read, they can laugh a little

580
00:41:37.840 --> 00:41:40.760
bit, they can see cute pictures. Because at the end of the day,

581
00:41:40.840 --> 00:41:44.960
right if you go to see these
the new movies out, whether it

582
00:41:45.000 --> 00:41:50.000
be the Pixar films and the Disney
films, they're still appealing to parents because

583
00:41:50.039 --> 00:41:52.400
they know that they are in the
audience just the same. So the books

584
00:41:52.440 --> 00:41:57.199
that I'm writing and the books that
we're selecting, we're trying to be very

585
00:41:57.239 --> 00:42:01.639
smart about the content so that Aaron's
and children enjoy it and appreciate it.

586
00:42:04.440 --> 00:42:07.880
I think it's just fabulous on all
fronts. And let me also include the

587
00:42:07.960 --> 00:42:12.480
voice of doctor James Polk, who
just waited on Facebook Live. He just

588
00:42:12.559 --> 00:42:16.840
simply encourages and reiterates what we just
talked about, but in a beautiful way.

589
00:42:16.840 --> 00:42:21.119
He says, cookies and cupcakes are
great, but giving back through literacy

590
00:42:21.159 --> 00:42:24.559
to orgs that support and encourage and
push literacy. And it's focused on purpose.

591
00:42:24.599 --> 00:42:27.360
I can't see the rest of it
just from here, James, but

592
00:42:27.559 --> 00:42:30.320
I appreciate very much too, weighing
in with your perspective as a learned gentleman

593
00:42:30.360 --> 00:42:34.280
yourself. So thank you for that. Is this fun? Engaging with all

594
00:42:34.360 --> 00:42:37.800
kinds of listeners across the world I
love who care about literacy? Is this

595
00:42:37.960 --> 00:42:40.840
fun? Yeah? Appreciate that.
So okay, So now here we are,

596
00:42:42.559 --> 00:42:45.400
and because this show is really focused
on accart in the world of work,

597
00:42:45.440 --> 00:42:47.880
I have to get this question in, So, what encouragement or advice

598
00:42:47.920 --> 00:42:51.760
do you have for our listeners who
are wanting to create a new product or

599
00:42:51.800 --> 00:42:57.159
service of their own? Absolutely so, at least in the beginning, as

600
00:42:57.199 --> 00:43:00.599
I mentioned that that idea of how
much bandwidth I had and whether or not

601
00:43:00.639 --> 00:43:07.719
I could commit to it. That
is a big barrier. Intellectually, you

602
00:43:07.840 --> 00:43:13.119
got to start. You've got to
start right. That's the thing that you

603
00:43:13.159 --> 00:43:16.760
can spin your wheels on planning it
and scoping it out, but at some

604
00:43:16.920 --> 00:43:22.639
point you have to just jump into
the fray and learn a little bit on

605
00:43:22.719 --> 00:43:27.320
the job, and you're going to
make mistakes. I could have taken the

606
00:43:27.360 --> 00:43:31.960
hour on mistakes I've made instead of
anything else. But some of those mistakes,

607
00:43:32.000 --> 00:43:36.880
I will tell you have turned into
oh my goodness, I didn't know

608
00:43:36.920 --> 00:43:40.360
that we could do that in the
first place. And so the app has

609
00:43:40.480 --> 00:43:45.920
evolved and grown from some successes and
from some of those failures. But the

610
00:43:45.960 --> 00:43:51.559
first thing is start right. You
have to begin before you can ever find

611
00:43:51.639 --> 00:43:54.199
that stride that you're going to hit. And then the other thing that I

612
00:43:54.199 --> 00:44:02.239
would add to that is the people
around you that are candid supporters are important.

613
00:44:02.920 --> 00:44:07.639
Some of us have cheerleaders in our
lives, and you know, it's

614
00:44:07.679 --> 00:44:09.239
all right, it's okay, you're
going to get them another day, right,

615
00:44:09.800 --> 00:44:15.280
But that's nice and it helps.
But the candid supporters are the ones

616
00:44:15.320 --> 00:44:19.920
that are going to say to you, this is good, I'm not sure

617
00:44:19.920 --> 00:44:23.079
about this, and I'm going to
give you some feedback that's honest, and

618
00:44:23.400 --> 00:44:29.920
you, in turn are a genuine
recipient of that information, and you can

619
00:44:29.960 --> 00:44:34.079
listen to it and you can incorporate
it into your worldview. You don't pivot

620
00:44:34.119 --> 00:44:38.119
on a dime every time you get
criticism, but you incorporate criticism as a

621
00:44:38.159 --> 00:44:43.960
whole, and you allow that to
shape as one piece of these sets of

622
00:44:43.960 --> 00:44:47.280
information that you're able to use to
make decisions. So get that team of

623
00:44:47.519 --> 00:44:53.800
candid supporters, right. I don't
call them cheerleaders. Supporters means that sometimes

624
00:44:53.800 --> 00:44:58.239
they give you criticism. Well,
And so I would add two things to

625
00:44:58.320 --> 00:45:00.719
that if I can. One is
I like that you said candid supporters,

626
00:45:01.280 --> 00:45:04.719
because one thing I do know in
the work that I do, because my

627
00:45:04.880 --> 00:45:07.159
job in so many ways is tell
people to discover and live their purpose.

628
00:45:07.760 --> 00:45:10.880
When they start talking to their family
and friends about this whole purpose thing,

629
00:45:10.880 --> 00:45:15.679
a lot of times people get really
poop poo about that. And I understand

630
00:45:15.679 --> 00:45:19.119
that because for a lot of people, that's incredibly intimidating, and I get

631
00:45:19.159 --> 00:45:21.840
them, so they want to tell
them all the ways it's not going to

632
00:45:21.880 --> 00:45:23.679
work. So I want to make
sure that we differentiate that you said candid

633
00:45:23.719 --> 00:45:28.400
supporters and yes, they could be
critical and they could say, well have

634
00:45:28.400 --> 00:45:30.360
you thought about this and this doesn't
seem viable, etcetera. But they're still

635
00:45:30.440 --> 00:45:34.320
supporters. And then the second thing
that you said that I think is really

636
00:45:34.320 --> 00:45:37.880
important to echo is I've getting sad
how you said it, but get it

637
00:45:37.920 --> 00:45:40.679
out there, do something. It
doesn't need to be perfect, per se.

638
00:45:40.679 --> 00:45:44.719
And I think a lot of us
get stuck in analysis paralysis. And

639
00:45:45.119 --> 00:45:49.480
I know when I launched the I'd
been talking about creating this online catch fire

640
00:45:49.519 --> 00:45:52.400
community for months because I wanted to
help people across the world. Well I

641
00:45:52.400 --> 00:45:57.760
can't have access to face to face
it or even via much email, come

642
00:45:57.840 --> 00:46:00.199
into the community and be inspired by
it. I wanted to birth it.

643
00:46:00.239 --> 00:46:05.039
And finally December thirteenth, we said
the thing is going live. It was

644
00:46:05.119 --> 00:46:08.440
not perfect, but it was working
and it was alive. I see James

645
00:46:08.440 --> 00:46:14.480
had a question about formalizing the candid
supporters, and the short answer is yes

646
00:46:14.480 --> 00:46:17.320
in a couple of ways. The
first is, even though I am the

647
00:46:17.639 --> 00:46:22.639
idea guy behind the app and I'm
running the show, I still take my

648
00:46:22.840 --> 00:46:28.440
content and run it through our editorial
review process and say give me that candid

649
00:46:28.440 --> 00:46:30.239
feedback. Because I don't want to
just say I wrote this book so it

650
00:46:30.280 --> 00:46:34.480
goes up on the app, and
I've had I have a book right now

651
00:46:34.519 --> 00:46:38.599
that isn't on the app and I
wrote it. But candid support is candid

652
00:46:38.599 --> 00:46:43.159
support. So that's what I quoted
off the island. That's all right,

653
00:46:43.199 --> 00:46:45.440
that's right. But then we also
do a number of things where we engage

654
00:46:45.480 --> 00:46:50.480
with a number of people where we
say we send out information right a survey

655
00:46:50.679 --> 00:46:52.880
or take a poll, and we
say, you are people that are in

656
00:46:52.960 --> 00:46:57.480
the space of users, what do
you think, what do you like,

657
00:46:57.559 --> 00:47:00.559
what do you dislike? And so
we try to leverage them by interacting in

658
00:47:00.599 --> 00:47:06.320
a very formalized way by saying,
answer this one or two questions very helpful.

659
00:47:06.719 --> 00:47:08.239
I don't know what you mean,
doctor James. Poke by monthly or

660
00:47:08.320 --> 00:47:10.960
quarterly meetings, but maybe you do, Mike. Yeah. So that's another

661
00:47:12.000 --> 00:47:15.519
way that we have. So in
terms of we do have an advisory board

662
00:47:15.800 --> 00:47:20.159
and so talking about decisions that we're
going to make and making sure and then

663
00:47:20.199 --> 00:47:24.000
we also have oddly enough, I
have a daily call with my developers where

664
00:47:24.000 --> 00:47:28.800
we talk about what we're doing and
trying to make sure that we bring in

665
00:47:29.320 --> 00:47:34.119
the input that we're getting externally and
use that to inform the decisions that we're

666
00:47:34.119 --> 00:47:38.519
making about where are we headed from
a developmental standpoint. Fantastic. I think

667
00:47:39.119 --> 00:47:43.920
there's nothing strange about Daily Call to
me, it sounds like eleven accountability your

668
00:47:43.960 --> 00:47:46.000
time, and that sounds a little
strange. Now we're getting in the strange

669
00:47:46.000 --> 00:47:50.360
starttory. Okay, well, here
we are almost at the very end of

670
00:47:50.360 --> 00:47:52.960
this thing. But I always like
to be able to give my guests the

671
00:47:52.039 --> 00:47:55.119
last word. So, Mike,
you know, this program is literally listened

672
00:47:55.119 --> 00:48:00.199
to across the globe. We have
listeners today on from Australia and Malaysia and

673
00:48:00.199 --> 00:48:02.760
it's really designed to help them cultivate
more meaningful and purposeful lives. So what

674
00:48:02.760 --> 00:48:07.599
would you like to leave a listeners
with today? Well, I would say

675
00:48:07.639 --> 00:48:09.239
that it's not just you know,
as we've talked about the app quite a

676
00:48:09.239 --> 00:48:15.400
bit today, the app isn't the
thing, right, The relationship is the

677
00:48:15.440 --> 00:48:19.880
thing. The app is the tool, and so as long as you are

678
00:48:20.440 --> 00:48:25.679
tending to those relationships and using the
resources that are available to do that,

679
00:48:25.679 --> 00:48:30.039
that's how at least for me,
my life and my relationship particularly with my

680
00:48:30.159 --> 00:48:36.119
son, has had purpose. And
so just One last sort of nugget about

681
00:48:36.119 --> 00:48:38.400
that is that my son and I
wrote a book together. Right, Well,

682
00:48:38.719 --> 00:48:43.000
he's six years old, and so
he's got a book published on the

683
00:48:43.000 --> 00:48:45.960
app that we wrote together, and
so it's not just that's my point.

684
00:48:46.119 --> 00:48:50.360
You can use the app to connect
with a child by reading, but there

685
00:48:50.440 --> 00:48:53.320
is nothing that stops me from using
the app to connect with my child by

686
00:48:53.400 --> 00:48:58.199
saying, hey, son, let's
write a book for everyone else to read.

687
00:48:58.280 --> 00:49:01.000
And when I told him that of
kids could read his book, the

688
00:49:01.119 --> 00:49:05.559
light in his eyes was just amazing. Oh yeah, I talk about motivation

689
00:49:05.639 --> 00:49:07.199
and at age sex. It's published. I love it. So, Mike,

690
00:49:07.239 --> 00:49:09.320
thank you very much for coming on
the show with us and sharing us

691
00:49:09.320 --> 00:49:13.119
your hearts, your soul, your
energy, and your creation. Thank you

692
00:49:13.159 --> 00:49:15.760
for having me listeners. You've got
to learn more about Mike Cole's and choose

693
00:49:15.800 --> 00:49:20.400
your reader. Just go to Choose
your Reader dot com, or you can

694
00:49:20.440 --> 00:49:22.400
download the app. He told you
how to do it before last week.

695
00:49:22.480 --> 00:49:24.719
If the miss if you missed the
live show, you can always catch it.

696
00:49:25.119 --> 00:49:29.239
We have recorded podcast. We are
on the doctor Jeanette McConnell, who

697
00:49:29.320 --> 00:49:32.719
led us into her year long journey
in a transformational leadership program that culminated in

698
00:49:32.760 --> 00:49:37.559
a three week trip to Antarctica focused
on empowering women leaders addressing climate problems.

699
00:49:38.159 --> 00:49:42.639
Next week, we'll be on the
air with Steve Kahn, marketing strategists,

700
00:49:42.679 --> 00:49:45.639
TEDx speaker, startup guru and passionate
businessman. We'll be talking about his book

701
00:49:45.719 --> 00:49:50.519
Be a Startup Superstar. Ignite your
career working in a tech startup. See

702
00:49:50.559 --> 00:49:52.840
you there. Remember that works at
least one third of our life. So

703
00:49:52.079 --> 00:49:59.760
let's work on purpose and we hope
you've enjoyed this week's program. Be sure

704
00:49:59.760 --> 00:50:05.000
to tune in to Working on Purpose
featuring your host Alis Cortes, each week

705
00:50:05.079 --> 00:50:30.440
on the Voice America Empowerment Channel.
This week, find your life's purpose at work.