Dec. 11, 2019

Avoid Disaster: Say NO to Gut Decisions

Avoid Disaster: Say NO to Gut Decisions

“It just feels right” or “I go with my gut” are very common ways we have been encouraged to make decisions. Yet in today’s complex social and business environment, this emotional or instinctual approach simply does not serve us well and has actually...

iHeartRadio podcast player iconSpotify podcast player iconAmazon Music podcast player iconAudible podcast player iconPandora podcast player iconApple Podcasts podcast player iconPodchaser podcast player iconDeezer podcast player iconAudacy podcast player iconYoutube Music podcast player iconSpreaker podcast player iconPodcast Addict podcast player iconCastbox podcast player iconJioSaavn podcast player iconCastamatic podcast player iconCastro podcast player iconFountain podcast player iconGoodpods podcast player iconOvercast podcast player iconPlayerFM podcast player iconPocketCasts podcast player iconPodimo podcast player iconPodurama podcast player iconPodverse podcast player iconPodyssey podcast player iconYouTube podcast player iconRSS Feed podcast player icon
iHeartRadio podcast player iconSpotify podcast player iconAmazon Music podcast player iconAudible podcast player iconPandora podcast player iconApple Podcasts podcast player iconPodchaser podcast player iconDeezer podcast player iconAudacy podcast player iconYoutube Music podcast player iconSpreaker podcast player iconPodcast Addict podcast player iconCastbox podcast player iconJioSaavn podcast player iconCastamatic podcast player iconCastro podcast player iconFountain podcast player iconGoodpods podcast player iconOvercast podcast player iconPlayerFM podcast player iconPocketCasts podcast player iconPodimo podcast player iconPodurama podcast player iconPodverse podcast player iconPodyssey podcast player iconYouTube podcast player iconRSS Feed podcast player icon

“It just feels right” or “I go with my gut” are very common ways we have been encouraged to make decisions. Yet in today’s complex social and business environment, this emotional or instinctual approach simply does not serve us well and has actually been proven disastrous for leaders. More than 100 known cognitive biases have been identified and represent reminders that to be effective we must learn to engage our rational and logical brain to intervene. In this episode, we explore some common cognitive biases that interfere with effective decision making and diminish desired results in relationships and business and provide a powerful decision making model that improves the quality of everyday life and the bottom line results of business.

WEBVTT

1
00:00:05.160 --> 00:00:09.080
There are some people that make their
work just another thing they have to do,

2
00:00:09.519 --> 00:00:12.720
and there are those that make their
work something that they want to do.

3
00:00:13.480 --> 00:00:18.960
Welcome to Working on Purpose with your
host Elise Cortes. In our program,

4
00:00:19.000 --> 00:00:23.839
we provide guidance and inspiration from those
people who have found deeper meaning and

5
00:00:24.000 --> 00:00:29.000
personal connection to their work life.
It's beyond nine to five. It's working

6
00:00:29.079 --> 00:00:35.439
on Purpose. Now Here is your
host, Elise Cortes. Welcome back to

7
00:00:35.560 --> 00:00:38.280
Working on Purpose show. Thanks for
tuning in again this week. I'm your

8
00:00:38.280 --> 00:00:41.320
host, Elise Cortes, joining you
live from Dallas, which is home base

9
00:00:41.399 --> 00:00:44.000
for me. If you've been tuning
in for a while, you know this

10
00:00:44.000 --> 00:00:48.479
program is all about helping people create
more meaningful and purposeful lives and equipping leaders

11
00:00:48.560 --> 00:00:53.640
inside organizations to cultivate meaning and purpose
that listens passion, inspired contribution, innovation,

12
00:00:53.759 --> 00:00:57.439
and persevering performance. I talk with
my guests to draw on their expertise

13
00:00:57.520 --> 00:01:02.679
and share my own experience consulting speaking
into workforces across the globe each week.

14
00:01:02.679 --> 00:01:04.640
In these conversations, I hope you
walk away with something you can immediately use

15
00:01:04.640 --> 00:01:07.280
in life or work, and if
I can do anything to help you along

16
00:01:07.280 --> 00:01:11.640
your journey. Go to my website
at Aleascortes dot com and use the contact

17
00:01:11.719 --> 00:01:15.000
me future to message me. Let's
open a conversation and explore what's going on

18
00:01:15.040 --> 00:01:18.319
for you and see how I might
be able to help. Whether you want

19
00:01:18.359 --> 00:01:22.400
to learn more about developing a purpose
inspired leadership and meaning of FUSE culture in

20
00:01:22.439 --> 00:01:26.079
your own organization to listit your team's
best, you want to see about joining

21
00:01:26.079 --> 00:01:30.319
a catch fire online community to stoke
your own passion, inspiration or purpose discovery,

22
00:01:30.680 --> 00:01:33.159
or you'd like me to speak for
your company or conference at any rate.

23
00:01:33.200 --> 00:01:36.560
I'm glad we're connected, and thanks
for listening. Now onto this week's

24
00:01:36.599 --> 00:01:40.599
program with us today is doctor Glebe
Superski. He's the author of Never Go

25
00:01:40.680 --> 00:01:44.799
with Your Gut, How Pioneering Leaders
make the best decisions and Avoid Business Disasters.

26
00:01:45.359 --> 00:01:48.719
Known as the disaster Avoidance Expert,
he is on a mission to protect

27
00:01:48.760 --> 00:01:53.280
leaders from dangerous judgment errors known as
cognitive biases by developing the most effective decision

28
00:01:53.280 --> 00:01:59.359
making strategies via consulting, coaching,
and training from disaster avoidance experts. We'll

29
00:01:59.400 --> 00:02:02.480
be talking about the numerous kinds of
cognitive biases he covers in his book and

30
00:02:02.519 --> 00:02:06.239
what we can do to learn how
to circumvent them. He joins the Today

31
00:02:06.239 --> 00:02:08.759
from Columbus, Ohio, which is
home of the Buckeyes. Doctor Sippersky,

32
00:02:08.879 --> 00:02:13.120
welcome to Working on Purpose. Thank
you so much, Alise, it's a

33
00:02:13.120 --> 00:02:16.840
pleasure, and go box. All
right. Well, I'm so glad we

34
00:02:16.879 --> 00:02:21.199
found each other. As I told
you when we got on the phone before

35
00:02:21.240 --> 00:02:24.319
we got on there, that I
really take a lot of joy and delight

36
00:02:24.400 --> 00:02:28.360
in being able to encounter authors like
you who teach me something. And I

37
00:02:28.400 --> 00:02:31.080
do read the books cover to cover
as I did yours, So I really

38
00:02:31.120 --> 00:02:35.680
feel like this gives me an opportunity
to really learn from you and then share

39
00:02:35.719 --> 00:02:39.400
that learning with my listeners. So
I have a lot of questions for you.

40
00:02:39.439 --> 00:02:44.240
Are you ready? I'm ready,
And as I said when we were

41
00:02:44.439 --> 00:02:47.919
discussing this by email, I'm very
impressed. You are the most detailed question

42
00:02:49.000 --> 00:02:52.039
You have created the most detailed questions
of any host that have ever had the

43
00:02:52.039 --> 00:02:53.960
pleasure to be interviewed by. Well, thank you for that. I really

44
00:02:54.000 --> 00:02:59.319
appreciate that. Thank you. Well, let's get right into it here.

45
00:02:59.599 --> 00:03:02.159
I think it's important that we talk
about these kinds of things that are going

46
00:03:02.240 --> 00:03:06.039
to be so obvious to people when
we bring them up. But talking about

47
00:03:06.080 --> 00:03:09.919
gut instincts and decisions and our trinity
to make a decision because it just feels

48
00:03:10.000 --> 00:03:14.240
right right. We've all said and
heard of the people say that before.

49
00:03:14.960 --> 00:03:17.159
Talk to us about, just on
a high level, why this is a

50
00:03:17.199 --> 00:03:23.240
bad idea. It's a bad idea
because our feelings often lie to us when

51
00:03:23.280 --> 00:03:25.319
we feel something. You know,
you know, people who are depressed,

52
00:03:25.520 --> 00:03:30.840
when they feel sad, there's not
necessarily anything sad externally to be said about.

53
00:03:30.120 --> 00:03:34.719
When people who are anxious, there's
not necessarily any threat out there.

54
00:03:34.960 --> 00:03:38.039
They just feel that way, and
they because they feel that way, they

55
00:03:38.080 --> 00:03:40.919
think that's true of the world.
Our feelings in other areas, even when

56
00:03:40.919 --> 00:03:45.719
we're not said or depressed, work
the same way. They don't necessarily indicate

57
00:03:45.840 --> 00:03:50.039
anything about the world around us.
So just because something feels right, something

58
00:03:50.039 --> 00:03:53.319
feels true, has no bearing to
whether it is actually right or whether it

59
00:03:53.400 --> 00:03:59.199
is actually true. Because our feelings
are not adapted for the modern environment.

60
00:03:59.520 --> 00:04:02.800
You might be surprise. The modern
environment is very complex, multiple global.

61
00:04:03.199 --> 00:04:09.240
We've had the internet around since the
nineteen nineties only, and it's changed so

62
00:04:09.400 --> 00:04:13.360
much. We're not adapted for that
our gut reactions, according to the most

63
00:04:13.360 --> 00:04:17.160
current research, are actually adapted for
the savannah environment when we were hunters and

64
00:04:17.199 --> 00:04:23.399
foragers and gatherers living in small tribes
of fifteen people to one hundred and fifty

65
00:04:23.399 --> 00:04:28.040
people maximum. So we are very
influenced by the tribal instinct we like,

66
00:04:28.480 --> 00:04:32.439
we feel right about people who are
like us, who are similar to us,

67
00:04:32.480 --> 00:04:36.560
similar values, similar thought patterns.
So that's the tribalism. Then another

68
00:04:36.639 --> 00:04:41.920
aspect of tribalism is our desire to
climb to the top of the social hierarchy.

69
00:04:42.199 --> 00:04:46.399
We feel right about being at the
top, so that's another element of

70
00:04:46.439 --> 00:04:50.839
things. Now. Big other series
of problems with try with our gut instincts

71
00:04:50.959 --> 00:04:57.199
is the fight or flight response,
which was again very important in our savage

72
00:04:57.680 --> 00:05:02.120
ancestors for them to jump one hundred
shadows to get away from the saber tooth

73
00:05:02.160 --> 00:05:05.079
tiger. You might have heard of
the saber tooth tiger response. We have

74
00:05:05.199 --> 00:05:11.000
many less sabretooth tigers in our current
life right now, but we do jump

75
00:05:11.079 --> 00:05:15.839
at those shadows. We make immediate
decisions that lead us into terrible directions and

76
00:05:15.879 --> 00:05:18.920
a great deal of stress. We
have so much stress, partially because we

77
00:05:19.000 --> 00:05:24.279
greatly overreact to threats and we jump
in the wrong directions. So the tribalism,

78
00:05:24.480 --> 00:05:27.920
the fight or flight response, all
of those and just in general our

79
00:05:27.920 --> 00:05:32.600
gut intuitions not being adapted for the
modern environment cause us to make really problematic

80
00:05:32.680 --> 00:05:39.279
decisions based on feeling that something is
right. Very very well started there for

81
00:05:39.399 --> 00:05:42.519
us to really get grounded into where
this comes from, and listeners, the

82
00:05:42.560 --> 00:05:45.279
idea here and the way we've set
this conversation up is we're going to presence

83
00:05:45.360 --> 00:05:48.480
some of these cognitive biases that you're
going to recognize for yourselves, and we're

84
00:05:48.480 --> 00:05:51.879
going to give you some solutions.
So first we want to surface where why

85
00:05:51.920 --> 00:05:57.480
they're problematic, and the next thing
is going to be a numerical grounding here.

86
00:05:57.519 --> 00:05:59.720
So one of the things that I
thought was great about your book.

87
00:06:00.120 --> 00:06:01.839
Things about your book are great,
but one of the things I really appreciated

88
00:06:01.839 --> 00:06:06.079
too, is you talk about a
study that was published in Leadership IP where

89
00:06:06.079 --> 00:06:11.360
one thousand and eighty seven board members
from two hundred and eighty six organizations that

90
00:06:11.439 --> 00:06:15.079
forced out their CEOs found that more
than twenty percent of the CEO has got

91
00:06:15.120 --> 00:06:19.639
fired for denying reality, meaning they
refuse to recognize negative aspects about their organization's

92
00:06:19.720 --> 00:06:25.839
performance. To say more about that. Sure, so for those folks who

93
00:06:25.920 --> 00:06:30.160
might have been reading Dilbert, you
might recognize pointy haired bosses in your life

94
00:06:30.439 --> 00:06:35.360
and points of haired CEOs, and
you don't want to be too negative about

95
00:06:35.399 --> 00:06:41.879
these people. They deny reality.
They deny reality because they think they're good.

96
00:06:42.160 --> 00:06:46.439
They think their decisions are good,
and therefore they simply can't see and

97
00:06:46.639 --> 00:06:53.839
accept, more importantly, accept negative
information about the company, negative information about

98
00:06:53.839 --> 00:06:58.759
the company's performance. This is a
cognitive bias called the confirmation bias. It's

99
00:06:58.800 --> 00:07:01.439
one of the biggest to biases out
there. And to be clear, there

100
00:07:01.480 --> 00:07:05.560
are over one hundred cognitive biases that
we've discovered so far. We discover more

101
00:07:05.600 --> 00:07:08.920
every month. If you want to
check them out, you can go on

102
00:07:08.959 --> 00:07:12.519
Wikipedia look up cognitive biases. You'll
see over one hundred of them. It's

103
00:07:12.560 --> 00:07:15.480
actually, you know, Wikipedia don't
always recommend it, but in this case

104
00:07:15.680 --> 00:07:17.600
it's a good resource. And of
course, my book Never Go There Got

105
00:07:17.639 --> 00:07:21.759
How Pioneering Leaders make the best decisions
and Aboid business disasters, focuses on the

106
00:07:21.800 --> 00:07:29.360
thirty most dangerous ones for leaders.
The confirmation bias causes us to one ignore

107
00:07:29.399 --> 00:07:33.000
information that we don't want to see, and two look for information that we

108
00:07:33.120 --> 00:07:39.199
do want to see. So leaders
look for information that tends to confirm their

109
00:07:39.279 --> 00:07:43.680
current dispositions, what they believe about
themselves and what they believe about the company,

110
00:07:43.920 --> 00:07:47.680
and they ignore in that negative information
unless they train themselves not to,

111
00:07:48.240 --> 00:07:51.680
unless they train themselves not to.
And that's pretty rare for people to train

112
00:07:51.720 --> 00:07:56.639
themselves not to. So that's how
you get these numbers that over twenty percent

113
00:07:56.680 --> 00:08:01.279
of leaders are fired simply for denying
reality. And that's a very dangerous,

114
00:08:01.360 --> 00:08:05.279
dangerous tendency that all sorts of folks
fall into. I mean, look at

115
00:08:05.439 --> 00:08:09.839
leaders. Happens in all levels on
the top level. Look what happened with

116
00:08:09.959 --> 00:08:15.680
we Work recently, where the company
was worth seventy five billion at the beginning

117
00:08:15.720 --> 00:08:20.560
of twenty nineteen, seventy five billion. Right now it's worth seven billion at

118
00:08:20.600 --> 00:08:24.399
the end of twenty nineteen seven.
Wow. And that is just because of

119
00:08:24.439 --> 00:08:28.000
Adam Newman, simply purely because of
him. He took the company, he

120
00:08:28.040 --> 00:08:31.480
went forward. He was very confident. He said, you know, we

121
00:08:31.519 --> 00:08:33.399
need to go forward. We need
to go the initial public offering. A

122
00:08:33.480 --> 00:08:37.080
number of people said that that's not
such a good idea because we are governance

123
00:08:37.120 --> 00:08:41.799
structure is not that great, but
he just went ahead with it. And

124
00:08:41.919 --> 00:08:46.519
when external investors looked at the government
structure, they saw that Adam Newman was

125
00:08:46.559 --> 00:08:50.399
engaged in a lot of double dealing
where he owned some properties and he was

126
00:08:50.519 --> 00:08:54.600
leasing them to we Work. He
also had a number of other problems where

127
00:08:54.840 --> 00:08:58.360
he owned shares that were worth ten
votes and he was offering shares to solve

128
00:08:58.440 --> 00:09:01.600
that were worth one vote per share. So here again the top of the

129
00:09:01.639 --> 00:09:07.200
social hierarchy, he wanted to be
the alpha male, retained powers and that

130
00:09:07.320 --> 00:09:11.240
as a result, they lost trust
confidence in the leadership of we Work,

131
00:09:11.480 --> 00:09:13.639
where most of the value of the
company was trust in the future and the

132
00:09:13.679 --> 00:09:18.120
strategy of the company. That's why
it's worth seven billion right now. So

133
00:09:18.120 --> 00:09:20.879
it's kind of at the top.
At the bottom level, you'll see that

134
00:09:20.960 --> 00:09:24.039
about half of all new small businesses
fail within the first five years. Two

135
00:09:24.120 --> 00:09:28.120
thirds of them fail within the first
decade. Again because of that decisions by

136
00:09:28.159 --> 00:09:33.080
the leadership, because they ignore negative
information about the company. Happens at the

137
00:09:33.120 --> 00:09:37.600
top, at the bottom, and
everywhere in between. That is an excellent

138
00:09:37.679 --> 00:09:41.480
example. Doctor Siperski to help us
really get grounded into why this is such

139
00:09:41.480 --> 00:09:46.600
a problem. So that was incredibly
useful. Thank you for that. Now,

140
00:09:46.639 --> 00:09:48.799
I want to go on to another
bias that I certainly recognized in myself.

141
00:09:50.000 --> 00:09:52.240
I didn't quite recall there were more
than one hundred identified, but one

142
00:09:52.279 --> 00:09:56.159
that I certainly know that I am
terribly guilty of is status quo bias.

143
00:09:56.320 --> 00:10:00.399
And I think about some of the
decisions, major decisions I put of my

144
00:10:00.440 --> 00:10:03.440
life that should have been made before. Can you tell us more about this

145
00:10:03.519 --> 00:10:07.879
bias so that we can identify where
it might be showing up for us,

146
00:10:07.919 --> 00:10:11.080
and maybe how to start to interviewing. We'll talk more about the solutions later,

147
00:10:11.120 --> 00:10:13.639
but at least presents that for us. So the status quo bias is

148
00:10:13.679 --> 00:10:18.080
one of the biases that really is
insidious. It's really problematic for us.

149
00:10:18.519 --> 00:10:22.879
What it is about is our tendency
to not change when we really should change.

150
00:10:24.039 --> 00:10:26.679
We tend to stick too much to
the status quo. And the biggest

151
00:10:26.759 --> 00:10:31.320
reason behind the status quo bias is
our uncertainty about the future. We are

152
00:10:31.320 --> 00:10:37.559
more afraid of uncertainty than of a
certain loss. Often we are more afraid

153
00:10:37.559 --> 00:10:41.200
of what's uncertain about the future than
a certain loss, so we just keep

154
00:10:41.240 --> 00:10:43.360
going where we are and we don't
change paths. It caused us a lot

155
00:10:43.399 --> 00:10:48.879
of problems the whole variety of areas, not simply businesses, but personal relationships.

156
00:10:48.960 --> 00:10:52.960
So many people stick with relationships they
should not stick with personal relationships,

157
00:10:54.120 --> 00:10:58.600
romantic relationships, friendships and so on
that they should leave earlier it would have

158
00:10:58.639 --> 00:11:01.360
been healthy for them, but they
still stick with them much longer than they

159
00:11:01.399 --> 00:11:05.720
should. And the same thing happens
in business relationships. People stake in business

160
00:11:05.759 --> 00:11:09.399
relationships much longer than they should.
And of course in professional lives, people

161
00:11:09.440 --> 00:11:16.759
stick in staying jobs career tracks that
they really should change, even though that

162
00:11:16.320 --> 00:11:20.840
they know that they should change it, and they don't because of the status

163
00:11:20.919 --> 00:11:24.600
quo bis. They're afraid about the
uncertainty. And of course one of the

164
00:11:24.600 --> 00:11:28.320
things that you need to do in
order to address the status quo bis,

165
00:11:28.360 --> 00:11:33.360
perhaps the biggest one is to learn
how to be comfortable with uncertainty. And

166
00:11:33.440 --> 00:11:37.720
this is again we're going an example
of a solution to this sort of thing

167
00:11:39.279 --> 00:11:43.879
is to consider what would be the
alternatives to this uncertainty. Now you can

168
00:11:43.879 --> 00:11:46.840
stick with your current career track,
where would you get in ten years,

169
00:11:48.120 --> 00:11:50.159
what would be happen if you change
your career track? What would be an

170
00:11:50.159 --> 00:11:54.759
alternative path? So think about that
and think about where you would like to

171
00:11:54.799 --> 00:11:58.360
be in ten years from now.
That's a good way of addressing uncertainty.

172
00:11:58.639 --> 00:12:01.360
And there's a lot of other stes
like this, but this is kind of

173
00:12:01.799 --> 00:12:05.639
the way you want to be thinking. It's a very counterintuitive way of thinking,

174
00:12:05.240 --> 00:12:09.559
but it's the way of thinking that
we need to take to be to

175
00:12:09.639 --> 00:12:13.000
go from this natural primitive state which
we are all in right now because we

176
00:12:13.120 --> 00:12:18.000
having been trained. It's like we
are at the stage before we learned to

177
00:12:18.559 --> 00:12:22.480
eat with our forks and knives instead
of our hands. We're all deciding in

178
00:12:22.480 --> 00:12:24.600
the way that we eat with our
hands. We need to learn how to

179
00:12:24.639 --> 00:12:28.440
eat with our forks and knives,
go from the natural state to the from

180
00:12:28.440 --> 00:12:33.720
the natural state to the civilized state, to have civilized decision making, decide

181
00:12:33.720 --> 00:12:37.679
with our forks and knives instead of
deciding with our hands. Very well said,

182
00:12:39.200 --> 00:12:41.919
and on that note, I think
it's pretty important to take a question

183
00:12:41.960 --> 00:12:45.919
we got from one of our listeners
who's listening to this live show, Kim,

184
00:12:45.960 --> 00:12:50.120
thanks for listening. She's asking am
I correct to say that our gut

185
00:12:50.120 --> 00:12:54.360
feeling is always wrong. Our gut
feeling is not always wrong. It's just

186
00:12:54.399 --> 00:12:58.440
that we don't know whether it's right
or wrong. So sometimes if you have

187
00:12:58.559 --> 00:13:03.559
negative feelings about someone, it might
be that that person is problematic for your

188
00:13:03.600 --> 00:13:07.720
problematic for your life, might be
a bad employee. However, often what

189
00:13:07.840 --> 00:13:13.600
we find is that when you're interviewing
a potential employee, your negative feelings about

190
00:13:13.600 --> 00:13:18.039
that employee may simply have to do
with that person not being from your tribe.

191
00:13:18.080 --> 00:13:22.679
That person so we're all giving an
interesting example. So here I am

192
00:13:22.360 --> 00:13:26.200
in Columbus, Ohio, which is
the home of the Buckeyes. That's the

193
00:13:26.200 --> 00:13:31.679
big football team around here. Are
big rivals. Football rivals are the Michigan

194
00:13:31.720 --> 00:13:35.879
Wolverines. That's our big rivals.
Would just be them. This Saturday,

195
00:13:35.919 --> 00:13:39.960
it was great, But I was
giving a presentation to a local HR group,

196
00:13:41.200 --> 00:13:43.840
the Central Ohio which is this area
HR group, over one hundred HR

197
00:13:43.919 --> 00:13:50.679
professionals at the Local Diversity Inclusion Conference
in twenty eighteen, and I asked them,

198
00:13:50.960 --> 00:13:54.600
how many of you, one hundred
DHR professionals who are making decisions on

199
00:13:54.639 --> 00:13:58.080
employment, how many of you would
hire a Michigan fan, University of Michigan

200
00:13:58.120 --> 00:14:03.759
fan. You know how many is
their hands free free people in hr diversity

201
00:14:03.799 --> 00:14:09.919
Inclusion conference would hire a Michigan fan. This is tribalism at the extreme.

202
00:14:09.279 --> 00:14:13.000
Of course they're being a Michigan fan
has nothing to do with their job performance,

203
00:14:15.200 --> 00:14:18.360
but they still wouldn't hire them,
And so our it's their negative feelings

204
00:14:18.360 --> 00:14:22.320
about these people just because they're Michigan
fans. So you can't trust your gut

205
00:14:22.519 --> 00:14:26.519
is the key. Our got may
be right or maybe wrong, but it's

206
00:14:26.600 --> 00:14:30.279
not trustworthy. You should not trust
your gun. You should always check with

207
00:14:30.360 --> 00:14:33.080
your head. That's why I say
with the title of my book, never

208
00:14:33.159 --> 00:14:35.320
go with your gut. You should
always check with your head and you can

209
00:14:35.320 --> 00:14:39.600
determine maybe your God is right,
maybe it's wrong, but you shouldn't trust

210
00:14:39.600 --> 00:14:43.159
it. Very useful, very very
useful. I'm sure the listeners were wondering

211
00:14:43.159 --> 00:14:46.120
that same question, Kim, so
thank you for posing it. Okay,

212
00:14:46.200 --> 00:14:48.039
let's get to another one here.
We've we've got time for one more of

213
00:14:48.080 --> 00:14:52.919
these that I wanted to address,
and that's the fundamental attribution error, which

214
00:14:52.919 --> 00:14:56.320
I think you also call the correspondence
bias, and that is attributing the behavior

215
00:14:56.360 --> 00:15:01.919
of other people to their personality and
not to the situation which the behavior occurs.

216
00:15:01.279 --> 00:15:05.440
And you talk about it a very
very interesting example in the book,

217
00:15:05.519 --> 00:15:07.360
and I don't know if you remembered
or not if you want me to give

218
00:15:07.360 --> 00:15:11.159
it to you, but would you
say a little bit more about maybe share

219
00:15:11.240 --> 00:15:13.879
an example, if not that one
from the book, and help us understand

220
00:15:13.879 --> 00:15:16.440
why this is problematic. Sure,
so, I give a number of examples

221
00:15:16.519 --> 00:15:20.440
in the book, But I think
you mentioned something about somebody talking on the

222
00:15:20.440 --> 00:15:24.919
phone. So there was a coaching
Yes, I'm a coach, a consultant

223
00:15:26.039 --> 00:15:28.360
speaker of trader I was coaching a
CEO of a company that had many staff

224
00:15:28.639 --> 00:15:33.080
working from home, and he told
me about an incident. That was a

225
00:15:33.120 --> 00:15:39.559
situation where that involvement employee who had
a heated Skype exchange with an HR manager

226
00:15:39.759 --> 00:15:43.279
over a conflict that they were having. Now, the Skype call disconnected and

227
00:15:43.360 --> 00:15:46.639
the HR manager went to the CEO
and told the CEO that the employee hung

228
00:15:46.720 --> 00:15:52.240
up on her. The CEO fired
the employee on the spot immediately. Unfortunately,

229
00:15:52.440 --> 00:15:56.200
as the CEO later found out,
it was just a disconnection. You

230
00:15:56.240 --> 00:16:02.360
know, things happen. But the
CEO didn't really think about the issues so

231
00:16:02.960 --> 00:16:08.799
far. The CEO attributed negative behavior
to the employee just because of what the

232
00:16:10.000 --> 00:16:15.480
HR manager said. And this is
the broader problem of the fundamental attribution error.

233
00:16:15.720 --> 00:16:22.840
We tend to attribute. We tend
to attribute to people's personalities things that

234
00:16:22.879 --> 00:16:26.200
are actually the result of the external
environment, and we tend to attribute negative

235
00:16:26.200 --> 00:16:32.759
things to other people. That's the
typical attribution, that's the fundamental attribution error.

236
00:16:32.840 --> 00:16:37.519
We tend to attribute negative things in
the external environment to people as opposed

237
00:16:37.559 --> 00:16:41.320
to just the situation, external context, and so on. By contrast,

238
00:16:41.600 --> 00:16:47.159
we tend to attribute positive things or
neutral things to ourselves. So let's talk

239
00:16:47.159 --> 00:16:51.440
about the example of driving. And
if you see somebody cutting you off,

240
00:16:51.679 --> 00:16:52.759
you know, just cutting you off, you tend to think, oh,

241
00:16:52.759 --> 00:16:56.600
what a jerk, you know,
just cut me off. But if you

242
00:16:56.840 --> 00:17:00.120
are changing lanes and you don't see
someone, someone's in your blind spot and

243
00:17:00.440 --> 00:17:03.319
you cut them off, you don't
think of yourself as a jerk, right,

244
00:17:03.720 --> 00:17:08.440
that's not a tendency. The CEO, if something happened and call disconnected

245
00:17:08.480 --> 00:17:12.559
with him would think of himself as
a jerk. That would not be the

246
00:17:12.640 --> 00:17:17.640
tendency. So we tend to think
in a much more negative way about other

247
00:17:17.680 --> 00:17:21.839
people than they deserve. And that's
the fundamental attribution error that we attribute to

248
00:17:21.880 --> 00:17:26.880
them external factors that have to do
with environment to them as a personality in

249
00:17:26.880 --> 00:17:29.960
a negative way. Excellent, well
said, and let's on that. No

250
00:17:30.079 --> 00:17:33.759
grab our first break. I'm Alice
Cortes, your host. We've been on

251
00:17:33.799 --> 00:17:36.920
the year with doctor Gleb Superski.
He's the author of Never Go with Your

252
00:17:36.920 --> 00:17:41.079
Gut, How Pioneering Leaders make the
best decisions and avoid business disasters. He

253
00:17:41.200 --> 00:17:44.079
joined you today from Columbus, Ohio, home of the buck Eyes. We've

254
00:17:44.079 --> 00:17:47.519
been talking about a few of the
cognitive biases that are in his book.

255
00:17:47.839 --> 00:17:48.920
After the rake will hit a few
more, and at the end we're going

256
00:17:48.960 --> 00:17:52.559
to talk about some solutions. Stay
with us, we'll be right back.

257
00:18:03.599 --> 00:18:08.880
Elise Cortes is a speaker and engagement
and development catalyst. She designs and delivers

258
00:18:08.920 --> 00:18:15.599
professional development, leadership and engagement workshops
and can bring her expertise to your organization.

259
00:18:15.880 --> 00:18:19.920
She will help ignite meaningful development within
your workforce that will increase employee engagement,

260
00:18:21.000 --> 00:18:25.000
performance and retention. To learn more
or to invite Elise to speak to

261
00:18:25.039 --> 00:18:30.799
your organization, please visit her at
www dot Elisecortes dot com. She would

262
00:18:30.799 --> 00:18:41.960
welcome the opportunity to help get your
employees working on purpose. This is working

263
00:18:41.000 --> 00:18:45.839
on Purpose with Elise Cortes. To
reach our program today, send an email

264
00:18:45.880 --> 00:18:53.400
to a lease Alise at Alisecortes dot
com. Now back to working on purpose.

265
00:18:56.680 --> 00:19:00.839
Interesting with us and welcome back to
working on purpose if you're just joining

266
00:19:00.920 --> 00:19:03.880
us. My guest is doctor Gleb
Siperski. He's the author of Never Go

267
00:19:03.000 --> 00:19:07.160
with Your Gut, How Pioneering Leaders
make the best decisions and avoid business disasters.

268
00:19:07.559 --> 00:19:11.839
Known as the Disaster Avoidance Expert,
he is on a mission to protect

269
00:19:11.920 --> 00:19:15.680
leader from leaders from dangerous judgment errors
known as cognitive biases by developing the most

270
00:19:15.720 --> 00:19:21.880
effective decision making strategies via his consulting, coaching, and training from disaster avoidance

271
00:19:21.920 --> 00:19:25.400
experts. I'm your host, Elise
Cortez. So for this next segment,

272
00:19:25.839 --> 00:19:27.839
let's go ahead and talk about a
few more of those cognitive biases. And

273
00:19:27.839 --> 00:19:30.960
then at the last segment, we're
going to talk about some solutions. One

274
00:19:32.000 --> 00:19:34.480
that I'm definitely interested in, especially
if advantage. Point of my interested in

275
00:19:34.759 --> 00:19:40.839
my interest in diversity and inclusion is
group attribution error, Oh my goodness,

276
00:19:41.240 --> 00:19:45.000
the idea of perceiving that an individual
group member reflects the whole groups, or

277
00:19:45.039 --> 00:19:49.200
when we perceive that the group's overall
characteristics determine the nature of the individuals in

278
00:19:49.240 --> 00:19:53.960
that group. So this is an
enormous stereotype problem. Help us better understand

279
00:19:55.000 --> 00:20:00.319
this one, yes, So we
come to think that if we see one

280
00:20:00.359 --> 00:20:03.880
person behaving in a negative way,
the person represents the group as a whole.

281
00:20:04.079 --> 00:20:07.359
So there are two elements here that
are important. There's the group attribution

282
00:20:07.519 --> 00:20:11.119
error, which you just mentioned,
and the other one, which is similar

283
00:20:11.119 --> 00:20:15.200
to it, the ultimate attribution error, where we basically we message tribute problematic

284
00:20:15.240 --> 00:20:19.279
group behaviors or group behaviors that we
don't like, to the internal traits of

285
00:20:19.319 --> 00:20:26.039
the groups as opposed to external dynamics
going on. So, diverse inclusion is

286
00:20:26.039 --> 00:20:29.359
a big area, and this is
something that I'm an expert in. I

287
00:20:29.759 --> 00:20:33.720
give a lot of presentations diverse inclusion
conferences, and this is something that people

288
00:20:33.720 --> 00:20:37.839
don't tend to consider enough. The
way that our brains cause us to make

289
00:20:37.920 --> 00:20:44.319
bad decisions. When diverse inclusion experts
often present, they use shame and guilt,

290
00:20:44.519 --> 00:20:48.359
and this is really problematic. When
they use shame and guilt because the

291
00:20:48.680 --> 00:20:53.599
people who are in positions of power
are not necessarily doing it out of maliciousness,

292
00:20:53.640 --> 00:20:56.640
They're doing it because of these judgment
errors. I'll give an example.

293
00:20:56.880 --> 00:21:02.960
I'm often when I speak about diversity, I speak to white male managers and

294
00:21:03.839 --> 00:21:07.279
I tell them that, hey,
here are the statistics. White male managers

295
00:21:07.680 --> 00:21:11.079
often are promoted on average, are
promoted at a greater rate, offered higher

296
00:21:11.119 --> 00:21:18.000
salaries, included within informal networks,
given better access than women or people who

297
00:21:18.000 --> 00:21:22.839
are not white. So males,
white is privilege. You get a lot

298
00:21:22.880 --> 00:21:26.160
of power from that, and a
lot of white males kind of get up

299
00:21:26.160 --> 00:21:27.640
in arms about it. They say, well, you know, there's a

300
00:21:27.720 --> 00:21:32.720
lot of reasons why we do so. We are that we're great performers.

301
00:21:33.000 --> 00:21:36.319
They tend to say, let's talk
about women. They say that women often

302
00:21:36.359 --> 00:21:40.720
take time off to care for the
family, or maybe they talk about how

303
00:21:40.799 --> 00:21:45.400
certain ethnic minorities don't fit well within
the culture of the company. So those

304
00:21:45.400 --> 00:21:49.839
are often the things I hear from
white male managers when they talk back about

305
00:21:49.839 --> 00:21:53.640
these issues. And what I do
is I show them studies that control for

306
00:21:53.839 --> 00:21:57.920
the time that women take care,
go to take care of their families and

307
00:21:57.920 --> 00:22:03.039
so on, and show that white
male managers still tend to be promoted at

308
00:22:03.000 --> 00:22:07.200
a much higher rate. You know, we have statistics showing that if you

309
00:22:07.279 --> 00:22:12.839
send the same resume to hiring to
hiring managers and just give a name that's

310
00:22:12.960 --> 00:22:18.720
either female or male, they will
very much prefer to call back the male

311
00:22:18.759 --> 00:22:22.200
as opposed to the female. If
you give the same resumes to hiring managers,

312
00:22:22.400 --> 00:22:27.839
same resume and have African American sounding
names versus white sounding names, they

313
00:22:27.880 --> 00:22:33.640
will overwhelmingly pick the white sounding names. So this is pure statistics. This

314
00:22:33.759 --> 00:22:37.200
is what happens, you know.
And there are these things really impact us

315
00:22:37.240 --> 00:22:42.119
in a negative way and we don't
even notice that they happen just because of

316
00:22:42.200 --> 00:22:45.680
these judgment errors that are going on
in our minds. So people shouldn't use

317
00:22:45.759 --> 00:22:49.240
blame or judgment or guilt. We
just have to acknowledge that this is what

318
00:22:49.279 --> 00:22:53.240
happens in our minds and we have
to work against it without blaming people and

319
00:22:53.279 --> 00:22:57.839
shaming people. Very very well said, very very important. And I see

320
00:22:57.880 --> 00:23:02.960
this too. And the people that
I run into doctor Superski, where maybe

321
00:23:02.960 --> 00:23:07.200
they've had one bad interaction with a
certain person from a certain country and therefore

322
00:23:07.240 --> 00:23:11.519
they're like, well, I don't
like anybody from that country, can't trust

323
00:23:11.519 --> 00:23:15.440
them or whatever. I see that
very very frequently, and that is so

324
00:23:15.519 --> 00:23:19.200
important. I stand so much to
help us unite across the globe versus separate

325
00:23:19.240 --> 00:23:22.279
from each other. So I just
think the work that you're doing is so

326
00:23:22.319 --> 00:23:27.599
important. Thank you so much.
You're welcome. So let's go on to

327
00:23:27.640 --> 00:23:30.720
another one that I think is also
very significant that I've seen out there.

328
00:23:30.759 --> 00:23:33.960
And of course, since it's in
your book and we know it's in the

329
00:23:33.960 --> 00:23:38.319
top thirty false consensus effect. So
when we overestimate the extent to which other

330
00:23:38.319 --> 00:23:42.119
people think and feel the way we
do, or this is huge. So

331
00:23:42.160 --> 00:23:45.319
you describe the scenario in your book
that a software company was trying to incent

332
00:23:45.359 --> 00:23:49.200
the engineers to sell more software by
providing incentive pay and it didn't work.

333
00:23:51.279 --> 00:23:55.119
So say more about why this was
a disconnect here. Sure, So,

334
00:23:55.319 --> 00:24:00.039
when salespeople and marketing people are strongly
motivated by financial incentives, they often work,

335
00:24:00.200 --> 00:24:04.559
especially sales, they often work on
commission. And the sales manager in

336
00:24:04.559 --> 00:24:11.039
this case and a software company for
which I was doing consulting wanted to incentivize

337
00:24:11.079 --> 00:24:15.079
the engineers to do more selling.
This was an engineer. This was something

338
00:24:15.079 --> 00:24:18.559
that they wanted to do to get
more sales, so outsourcing some of them

339
00:24:18.599 --> 00:24:22.160
to the engineers. Now engineers,
you might not be surprised. Software engineers

340
00:24:22.400 --> 00:24:30.680
are not really into sales and marketing
activities. And when they were incentivized financially,

341
00:24:30.000 --> 00:24:33.079
which is what sales managers would tend
to use, that's how they think.

342
00:24:33.200 --> 00:24:37.240
That's how the leadership, the company
leadership. To be clear, the

343
00:24:37.440 --> 00:24:41.359
CEO was relatively new and he came
from a sales background, so he was

344
00:24:41.400 --> 00:24:45.599
also kind of behind this initiative.
And the engineers weren't doing it. They

345
00:24:45.599 --> 00:24:49.640
were given training, they weren't doing
it. They really were not motivated to

346
00:24:49.720 --> 00:24:53.480
it. So they thought that these
engineers might be lazy, they're incompetent.

347
00:24:53.799 --> 00:24:56.799
They hired me to deal with it. This is often an area I deal

348
00:24:56.839 --> 00:25:02.720
with employee engagement, especially within the
loally minded employees, so engineers, hard

349
00:25:02.799 --> 00:25:07.319
engineers, soft engineers, or cybersecurity
folks, so risk managers. And they

350
00:25:07.319 --> 00:25:11.200
brought me in and I talked to
them, and I said, hey,

351
00:25:11.440 --> 00:25:15.000
you know what's going on. I
did some studies, I did some peer

352
00:25:15.079 --> 00:25:19.400
interviews, and I found out that
the engineer. Software engineers just weren't motivated

353
00:25:19.640 --> 00:25:23.720
to perform to do sales, they
just weren't interested in it. And I

354
00:25:23.799 --> 00:25:29.160
went back to the sales team and
the leadership and I told them, hey,

355
00:25:29.240 --> 00:25:32.200
you know, the language that you're
using and the incentives that you're using,

356
00:25:32.519 --> 00:25:34.400
they're just not working for these engineers. They're not feeling it. They're

357
00:25:34.440 --> 00:25:40.480
not really emotionally motivated to engage in
this. And the sales manager looked at

358
00:25:40.480 --> 00:25:47.319
me and he said, software engineers
have emotions. I remember reading that lapping

359
00:25:47.319 --> 00:25:49.440
out loud. Yes, yeah,
it was, it was. It was.

360
00:25:49.519 --> 00:25:56.200
It was really a striking because sales
people, they are very expressive,

361
00:25:56.200 --> 00:26:03.640
they're very extroverted. They expressed their
emotions. Software engineers programmers are not very

362
00:26:03.680 --> 00:26:06.960
expressed at all. They tend to
be come off as cold and technical.

363
00:26:07.200 --> 00:26:10.519
But of course they're driven by emotions. We all are. If you look

364
00:26:10.519 --> 00:26:12.559
at the research on this, the
recent research shows that we're driven by emotions

365
00:26:12.559 --> 00:26:17.720
in about eighty to ninety percent of
our decisions and our behave our behaviors.

366
00:26:18.000 --> 00:26:21.400
So this is the critical thing to
realize. We're all driven by emotions.

367
00:26:21.559 --> 00:26:25.079
If you want to get motivate people
to do something. You need to figure

368
00:26:25.079 --> 00:26:29.079
out what are their emotions and how
do you get them to go aligne with

369
00:26:29.200 --> 00:26:30.680
what you want them to do,
because if you just try to appeal to

370
00:26:30.880 --> 00:26:36.240
the reason you will not it will
not work. So that's the false consensu

371
00:26:36.240 --> 00:26:38.839
effect. We tend to think other
people are much more similar to us than

372
00:26:38.880 --> 00:26:44.480
they are. The sales managers and
the leadership of the company thought that the

373
00:26:44.519 --> 00:26:48.079
software engineers were much more sales zed
than they actually were. So this was

374
00:26:48.119 --> 00:26:52.200
the big problem, which what we
ended up doing was that this was much

375
00:26:52.240 --> 00:26:59.839
more helpful to look at what motivates
them. What motivated software engineers was peer

376
00:27:00.119 --> 00:27:03.680
reputation, reputation among their peers.
So that's what we oriented to. We

377
00:27:03.880 --> 00:27:08.799
changed what the reputational incentives, We
changed what people were praised for, what

378
00:27:08.880 --> 00:27:15.519
they got promoted among their peers by
to make sales and marketing much more important,

379
00:27:15.759 --> 00:27:18.920
and that was really effective. So
that's really motivated actually software engineers to

380
00:27:18.920 --> 00:27:22.680
do quite a bit more selling and
marketing. Very this is this is so

381
00:27:22.759 --> 00:27:26.799
importance to presences and listeners. What
I hope is happening for you as you're

382
00:27:26.000 --> 00:27:30.680
starting to recognizing yourself as I did
when I was reading the book, maybe

383
00:27:30.839 --> 00:27:33.400
this is happening in your own life, because that's the beginning of intervening.

384
00:27:33.720 --> 00:27:34.920
And what I would also say,
and the last one you just talked about

385
00:27:36.039 --> 00:27:38.839
is I think this shows up tremendously
in this idea of well I did this

386
00:27:40.119 --> 00:27:44.119
because I think that's what I would
want, And there's this idea that and

387
00:27:44.160 --> 00:27:47.759
what happens is, for example,
we see women who get passed over for

388
00:27:47.920 --> 00:27:51.000
a promotion because their boss is like, well, I would want to be,

389
00:27:51.200 --> 00:27:52.880
you know, a little bit less
on my on my plate when I

390
00:27:53.000 --> 00:27:56.200
was taking care of a child,
So therefore I'm going to go ahead and

391
00:27:56.240 --> 00:28:00.000
pass or over because that's what I
would want. Well, did you check

392
00:28:00.240 --> 00:28:03.559
with her? Did you ask her? Does she want to be passed over?

393
00:28:03.640 --> 00:28:07.640
Because she's got a new born?
So there's just so much really important

394
00:28:07.640 --> 00:28:10.200
stuff. And the way that we
can start to see the work that you've

395
00:28:10.240 --> 00:28:12.680
done and apply it in the workplace
and in our lives and really make a

396
00:28:12.680 --> 00:28:19.640
difference in the quality of decisions that
we make. Absolutely so we have time

397
00:28:19.680 --> 00:28:22.400
maybe for one more before we go
on our next break. So I think

398
00:28:22.440 --> 00:28:27.319
the one that I want to talk
about here is the attentional attentional bias,

399
00:28:27.720 --> 00:28:30.759
and you describe it as a dangerous
judgment eraror in which we tend to pay

400
00:28:32.279 --> 00:28:37.559
attention to the most emotionally salient factors
in our immediate environment, ones that feel

401
00:28:37.640 --> 00:28:40.640
like they are the most critical,
whether or not they're actually the most important

402
00:28:40.640 --> 00:28:42.599
ones. And you tell us how
we can learn to if you tell us

403
00:28:42.599 --> 00:28:47.480
we can actually recognize this, what
does it look like? How would we

404
00:28:47.559 --> 00:28:52.640
know we're doing this? So the
first thing to recognize is is our thinking

405
00:28:52.680 --> 00:28:57.839
pattern actually matching matching reality and what
is important to the other people around us.

406
00:28:57.960 --> 00:29:02.599
We can look at dextal perspectives of
other people, see what they're paying

407
00:29:02.640 --> 00:29:04.799
attention to and make sure that,
hey, are we paying attention to the

408
00:29:04.880 --> 00:29:08.160
right things? Are we paying attention
to what the majority is paying attention to?

409
00:29:08.480 --> 00:29:14.400
Because sometimes often other people will recognize
things that are going on in our

410
00:29:14.480 --> 00:29:18.279
environment that we don't. Let's give
let's take a look at an example.

411
00:29:18.319 --> 00:29:22.279
Think about back to what happened with
Uber. Uber was a very it's still

412
00:29:22.359 --> 00:29:27.240
quite a profitable company, not profitable, growing company, quite quite a lot

413
00:29:27.279 --> 00:29:32.000
of money. Now what happened with
Uber in twenty seventeen, we need to

414
00:29:32.000 --> 00:29:36.839
be considered in the context of the
me too movement. So Uber had culture

415
00:29:36.839 --> 00:29:41.319
that wasn't really addressing sexual harassment as
many other companies didn't at the time.

416
00:29:41.680 --> 00:29:47.279
They weren't really caring that sexual harassment
was happening inside the company, and as

417
00:29:47.319 --> 00:29:49.880
a result, they didn't really notice
that the me too movement was becoming more

418
00:29:49.920 --> 00:29:55.640
popular and it was people started caring
more and more about the problem of sexual

419
00:29:55.640 --> 00:30:00.359
harassment. And then once word got
out that Uber was and truly addressing sexual

420
00:30:00.359 --> 00:30:04.559
harassment, that became a real serious
issue for Uber. It went all the

421
00:30:04.559 --> 00:30:10.599
way to the top. The Seon
founder Travlnik was forced out all because they

422
00:30:10.599 --> 00:30:15.720
didn't notice this external change what other
people were paying attention to in their environment,

423
00:30:15.039 --> 00:30:18.799
and so that was a really big
problem for Uber. Now that's kind

424
00:30:18.839 --> 00:30:22.039
of on the one hand, another
hand, you'll take a look at what

425
00:30:22.200 --> 00:30:26.960
you are paying attention to that maybe
too much, too much attention to paid

426
00:30:26.079 --> 00:30:32.240
to something, and a prominent example
is airplane crashes. We tend to pay

427
00:30:32.279 --> 00:30:37.359
too much attention to things like airplane
crashes, things that draw our attention and

428
00:30:37.400 --> 00:30:40.240
it's violent, it's scary, there's
a lot of news on it, but

429
00:30:40.359 --> 00:30:45.279
the likelihood of dying in an airplane
crash is actually about one hundred times less

430
00:30:45.400 --> 00:30:48.519
than the likelihood of dying in the
same distance covered by car. So a

431
00:30:48.559 --> 00:30:53.799
lot of people travel by car because
they think it'll be safer, but that's

432
00:30:53.920 --> 00:30:57.279
actually not right. It's not safer
to travel by car. If you can

433
00:30:57.319 --> 00:31:00.839
go from Columbus a high where I
am, to Chicago, that's about seven

434
00:31:00.880 --> 00:31:06.160
hours. Many people take cars to
go there. I always take the plane

435
00:31:06.160 --> 00:31:07.839
because that's the safest way of going
there. It's much safer to go to

436
00:31:07.920 --> 00:31:11.839
Chicago by plane than by car.
And people make the wrong decisions and they

437
00:31:11.920 --> 00:31:17.519
die. They die by many Many
people die in car accidents every day because

438
00:31:17.559 --> 00:31:21.720
they make their wrong decisions about their
safety. So both of these aspects are

439
00:31:21.759 --> 00:31:25.319
important. We tend not to pay
attention to things that we actually should pay

440
00:31:25.319 --> 00:31:29.880
attention to, and we pay attention
to things that we shouldn't pay attention to.

441
00:31:30.119 --> 00:31:33.599
So notice where your beliefs are at
a position with what experts are saying

442
00:31:34.000 --> 00:31:40.519
about safety, about what's going on
about the baseline probabilities, and update toward

443
00:31:40.640 --> 00:31:45.519
what the experts believe. Extremely extremely
well said and useful. And let's grab

444
00:31:45.559 --> 00:31:48.680
our last break. I'm Malisee Cortez
your host. We're in the area Doctor

445
00:31:48.680 --> 00:31:52.400
Gleb Superski. He's the author of
Never Go with Your Gut, How Pioneering

446
00:31:52.480 --> 00:31:56.920
Leader. Pioneering leaders make the best
decisions and avoid business disasters. He judge

447
00:31:56.920 --> 00:31:59.359
you today from Columbus, Ohio,
home of the buck Eyes. He tells

448
00:31:59.400 --> 00:32:01.279
me, after the break, we're
going to now talk about solutions. Stay

449
00:32:01.319 --> 00:32:17.680
with us, We'll be right back. Alise Cortes is a speaker and engagement

450
00:32:17.720 --> 00:32:23.720
and development catalyst. She designs and
delivers professional development, leadership and engagement workshops

451
00:32:23.799 --> 00:32:29.480
and can bring her expertise to your
organization. She will help ignite meaningful development

452
00:32:29.519 --> 00:32:34.680
within your workforce that will increase employee
engagement, performance and retention. To learn

453
00:32:34.680 --> 00:32:37.559
more or to invite Elise to speak
to your organization, please visit her at

454
00:32:37.680 --> 00:32:44.079
www dot Elise Coortes dot com.
She would welcome the opportunity to help get

455
00:32:44.119 --> 00:32:54.599
your employees working on purpose. This
is working on Purpose with Elise Cortes.

456
00:32:55.039 --> 00:33:00.200
To reach our program today, send
an email to a lease is at a

457
00:33:00.319 --> 00:33:07.759
least Coortes dot com. Now back
to working on purpose. Thanks for staying

458
00:33:07.759 --> 00:33:10.400
with us, and welcome back to
working on purpose. If you're just tuning

459
00:33:10.440 --> 00:33:14.799
in my guess is doctor Gleb Siperski. He's the author of Never Go with

460
00:33:14.839 --> 00:33:17.920
Your Gut, How Pioneering Leaders make
the best decisions and avoid Business Disasters.

461
00:33:19.319 --> 00:33:22.839
Known as the Disaster Avoidance Expert,
he is on a mission to protect leaders

462
00:33:22.839 --> 00:33:27.880
from dangerous judgment errors known as cognitive
biases by developing the most effective decision making

463
00:33:27.920 --> 00:33:32.279
strategies via his consulting, coaching,
and training firm disaster avoidance experts. I'm

464
00:33:32.279 --> 00:33:37.680
your host at least Cortes. So
now that we've presenced what disasters we can

465
00:33:37.720 --> 00:33:40.200
be in everyday life and work,
doctor SPERSI, let's help these people,

466
00:33:40.240 --> 00:33:45.440
shall we. So you give us
some solutions in your book, and there

467
00:33:45.440 --> 00:33:47.559
are so many different ways that you
did this, and I just wanted to

468
00:33:49.000 --> 00:33:51.880
the ones that you think make the
most sense. But I did look at

469
00:33:51.880 --> 00:33:54.000
the ones about solving misattributions, which
are more in the beginning of the book.

470
00:33:54.039 --> 00:33:57.720
If you want to start there,
that's great. But let's help our

471
00:33:57.720 --> 00:34:01.440
listeners with some techniques and tools.
Sure. So, one thing I want

472
00:34:01.480 --> 00:34:06.440
to start before talking about the misattributions
is a very quick technique that I think

473
00:34:06.559 --> 00:34:10.440
is highly important for people to use
very quickly, very Effectively, it's the

474
00:34:10.480 --> 00:34:15.639
five questions to avoid decision disasters they
want to highlight for people. First,

475
00:34:15.679 --> 00:34:19.880
question, what important information do they
not yet fully consider about this decision?

476
00:34:20.119 --> 00:34:23.800
Again, what important information they're not
yet fully consider? This is really important

477
00:34:24.000 --> 00:34:29.480
for the confirmation bias and other related
biases that cause us to ignore information that

478
00:34:29.519 --> 00:34:32.039
goes against our beliefs. Let's say
the status quo bias. You know,

479
00:34:32.079 --> 00:34:35.800
should we should you make that decision? Should you stick where you are?

480
00:34:35.800 --> 00:34:37.840
Should you not? You tend to
look at information that causes you to stick

481
00:34:37.880 --> 00:34:43.320
where you are as opposed to information
it causes you to change and progress and

482
00:34:43.360 --> 00:34:47.760
develop in your career or other areas. So important information you do not yet

483
00:34:47.800 --> 00:34:52.880
fully consider. Look at this negative
information, challenging information, make yourself uncomfortable.

484
00:34:53.840 --> 00:34:58.679
Second, what dangerous judgment errors coming
to biases that are not here to

485
00:34:58.679 --> 00:35:01.239
address? So again, the book
talks about the thirty most dangerous judgment errors

486
00:35:01.440 --> 00:35:06.840
in professional business settings. You can
look at a whole hundred and Wikipedia talks

487
00:35:06.840 --> 00:35:09.639
about them in general. And so
that's another one third. What would a

488
00:35:09.679 --> 00:35:13.920
trust and objective advisor suggest I do? So, think about who would you

489
00:35:13.960 --> 00:35:17.000
consider a trusted and objective advisor what
would they suggest you do about this decision?

490
00:35:17.159 --> 00:35:21.079
Think about what a lease would suggest
you do about this decision. Think

491
00:35:21.119 --> 00:35:24.000
about someone you trust. Fourth,
how have I addressed all the ways this

492
00:35:24.079 --> 00:35:29.000
decision could fail? Again, how
have you addressed all the ways this decision

493
00:35:29.000 --> 00:35:34.159
could fail? The most effective technique
here is to imagine that decision completely failed,

494
00:35:34.239 --> 00:35:37.480
utterly failed, whatever decision you're working
on, and then think about all

495
00:35:37.519 --> 00:35:42.800
the reasons, all the probable reasons
why it failed, and then addressed them

496
00:35:42.800 --> 00:35:45.159
in advance, or think about ways
that you can address them if it does

497
00:35:45.199 --> 00:35:50.199
come up, and retain sufficient resources
of time, money, whatever to address

498
00:35:50.239 --> 00:35:52.039
them. To address these problems if
they do come up, or try to

499
00:35:52.039 --> 00:35:55.639
solve them in advance. So that's
four. And finally, what new information

500
00:35:55.679 --> 00:36:00.519
would cause me to revisit this decision? Again? What new information caused me

501
00:36:00.719 --> 00:36:05.039
to revisit this decision? You want
to address this and decide this in advance

502
00:36:05.199 --> 00:36:07.159
as opposed to in the heat of
the moment when you're implementing the decision,

503
00:36:07.400 --> 00:36:12.840
because it's very hard for us to
pull away from a decision we're implementing already.

504
00:36:13.360 --> 00:36:15.239
But if you decide in advance that
hey, if you know, if

505
00:36:15.239 --> 00:36:20.400
I launch this product and it doesn't
hit four hundred and fifty thousand within the

506
00:36:20.400 --> 00:36:22.800
next six months, then I'm going
to really revisit the decision. So that

507
00:36:22.880 --> 00:36:27.639
gives you a specific timeline within which
you can revisit the decision. Or if

508
00:36:27.639 --> 00:36:30.320
you say, you know, I'm
going to launch a job search and if

509
00:36:30.360 --> 00:36:34.000
I don't find a new job within
six months, then I'm going to change

510
00:36:34.039 --> 00:36:37.760
the target of my job search,
then again gives you a certain specific timeline

511
00:36:37.760 --> 00:36:40.760
that you can use to change things
around. So those five questions are going

512
00:36:40.800 --> 00:36:45.360
to be really important. Takes about
two three minutes to ask them, but

513
00:36:45.719 --> 00:36:50.199
it gives you, say, use
so much time, hours, efforts money

514
00:36:50.800 --> 00:36:53.840
if you don't then if you don't
ask them mm hmm. I would think

515
00:36:53.880 --> 00:36:58.320
if you had those five questions at
the ready, whenever you were just going

516
00:36:58.360 --> 00:37:00.199
through your day, would make a
lot of a lot of sense and a

517
00:37:00.239 --> 00:37:05.880
lot of value to your life and
your work and to that. And I

518
00:37:05.920 --> 00:37:08.400
wanted to talk a little bit more
about some of these the other and the

519
00:37:08.440 --> 00:37:14.559
other techniques. One that you talk
about which I do actually use on purpose,

520
00:37:15.320 --> 00:37:17.639
And this is when I'm running into
a situation, doctor Superski, where

521
00:37:17.679 --> 00:37:20.840
I'm on the phone or in person
with somebody that like, you know,

522
00:37:20.840 --> 00:37:22.960
if you sign today, we'll give
you twenty five percent off, and I'm

523
00:37:22.960 --> 00:37:25.440
like, I just don't make decisions
like that. I'm not going to sign

524
00:37:25.599 --> 00:37:30.480
right today. So the first one
that caught my eye is just simply delaying

525
00:37:30.599 --> 00:37:36.280
judgments, since snap judgments are notoriously
unreliable. Absolutely, and this has to

526
00:37:36.320 --> 00:37:39.519
do with our internal system. We
talked about the God reactions, so the

527
00:37:39.679 --> 00:37:43.559
start of it, this has two
with our God reactions. Our God reactions

528
00:37:43.599 --> 00:37:46.880
are to jump. Our God reactions
are to act. That's our intuitive God

529
00:37:46.960 --> 00:37:52.440
reaction. And it was very helpfulness
and an environment. However, right now

530
00:37:52.679 --> 00:37:55.480
there are very many people who manipulate
us and take advantage of us. You

531
00:37:55.519 --> 00:38:00.320
know, sign today, otherwise you'll
lose out, and so on. There

532
00:38:00.320 --> 00:38:02.000
are many many things like this.
Or of course, on the other hand,

533
00:38:02.599 --> 00:38:07.840
let's say someone is giving you constructive, critical feedback. Our temptation is

534
00:38:07.880 --> 00:38:09.559
to say, now you're completely wrong, what are you talking about? Argue

535
00:38:09.559 --> 00:38:13.880
with this person. It's often not
a good idea to argue with this person,

536
00:38:13.960 --> 00:38:16.719
especially this is your supervisor. You
want to take the time to incorporate

537
00:38:16.719 --> 00:38:21.559
the information, listen to it,
evaluate it, effectively as opposed to say

538
00:38:21.639 --> 00:38:23.119
no, you're wrong, chain you
know, I'm not going to listen to

539
00:38:23.159 --> 00:38:30.159
you. So in order to turn
on our rational thinking a reason as opposed

540
00:38:30.199 --> 00:38:32.199
to jumping with our gut reactions,
it takes time. You know, your

541
00:38:32.239 --> 00:38:36.719
mom might have told you count to
ten. And this is actually not bad

542
00:38:36.760 --> 00:38:38.559
advice. This is what the recent
research suggests. This is actually one of

543
00:38:38.599 --> 00:38:42.679
those pieces of advice that does make
sense, according to the research. So

544
00:38:42.920 --> 00:38:45.679
count to ten at least before you
make a decision that slows you down,

545
00:38:45.760 --> 00:38:50.000
gives you a little bit of time
to evaluate if it's a more important decision.

546
00:38:50.039 --> 00:38:52.119
Of course, you want to make
sure to ask the five questions about

547
00:38:52.159 --> 00:38:59.199
it before you jump forward. Now, the next one that you talk about

548
00:38:59.199 --> 00:39:00.800
here, which I think is in
incredibly useful. I see it in my

549
00:39:01.480 --> 00:39:07.800
coaching as well. It's considered alternative
explanations and options. And this is where

550
00:39:07.840 --> 00:39:10.119
listeners you can all just relate to
this. Right, we experience something and

551
00:39:10.119 --> 00:39:14.280
we're just sure we know what happened
and why that person did what they did,

552
00:39:14.960 --> 00:39:19.079
and we make a decision in response. And so I think this one

553
00:39:19.119 --> 00:39:22.440
is incredibly useful to consider alternative explanations
and options of why, what may have

554
00:39:22.559 --> 00:39:28.400
happened and what maybe just standing back
for a second to ask that question.

555
00:39:29.440 --> 00:39:32.239
Yes, and this is especially important
for the fundamental attribution error, especially now

556
00:39:32.280 --> 00:39:35.920
that you know about it, you
can consider it if you take the time

557
00:39:36.000 --> 00:39:37.880
to step back and say, hey, what are the alternative explanations here?

558
00:39:38.079 --> 00:39:44.639
You know, maybe the skype call
cut off and maybe it wasn't maybe the

559
00:39:44.639 --> 00:39:47.599
employee didn't hang up, and maybe
the employee shouldn't be fired, is one

560
00:39:47.599 --> 00:39:52.559
example. Another example, let's say
your boss is card to you for some

561
00:39:52.639 --> 00:39:55.440
reason or other, and you now
think, oh, you know, you

562
00:39:55.480 --> 00:39:59.159
get your mind track on a negative
track and say, why why is my

563
00:39:59.199 --> 00:40:01.239
boss mean to me? You know, what's the problem? What do I

564
00:40:01.320 --> 00:40:05.559
do? And you start thinking about
what you've done over the last day,

565
00:40:05.599 --> 00:40:09.079
over the last week, and you
know, you end up going into a

566
00:40:09.119 --> 00:40:16.239
spiral of doom and start polishing off
your resume. Whereas and that happens.

567
00:40:16.280 --> 00:40:20.679
I know that, you know,
I know, yeah, yeah, So

568
00:40:20.719 --> 00:40:23.480
there are some people who are pessimistically
oriented for whom that happens, and I've

569
00:40:23.559 --> 00:40:28.719
coached them and that that's really helpful
to address the sort of spiral of doom

570
00:40:28.960 --> 00:40:31.199
to actually step back and say,
hey, you know, maybe my boss

571
00:40:31.239 --> 00:40:35.599
is having a bad day. Maybe
you know his child is sick or something

572
00:40:35.639 --> 00:40:38.559
like that. So take the time
to step back and evaluate the situation and

573
00:40:38.599 --> 00:40:43.079
then approach your boss at a later
point in time and see how your boss

574
00:40:43.079 --> 00:40:45.360
reacts to you at that point,
and maybe the boss will be in a

575
00:40:45.360 --> 00:40:50.519
better mood. Yeah. And I
think part of what you're really getting to

576
00:40:50.639 --> 00:40:53.679
is that when you just suspend surety
that we know what's really here and we've

577
00:40:53.800 --> 00:40:58.239
got it, we know why this
is and just stepping back to suspend our

578
00:40:58.239 --> 00:41:01.239
belief that this is what we've done
to believe, I think is incredibly useful.

579
00:41:01.880 --> 00:41:06.880
Yes, okay, so development,
it's a development of the characteristic of

580
00:41:06.960 --> 00:41:10.679
humility, which I think is so
lacking nowadays. And talking about yes,

581
00:41:10.800 --> 00:41:15.639
the humility about making judgments about the
evaluations that we have of the world around

582
00:41:15.679 --> 00:41:21.519
us is incredibly important. And it
again goes against that intuitive gut reaction.

583
00:41:21.639 --> 00:41:25.639
It's a counterintuitive technique to be humble
about our decisions. And that's because we

584
00:41:25.719 --> 00:41:31.320
tend to be greatly overconfident about both
right, both positive decisions, optimistic decisions

585
00:41:31.320 --> 00:41:36.280
and negative negative valuations. We tend
to be greatly over confident. We make

586
00:41:36.360 --> 00:41:38.760
judgments way too fast and we need
to step back, slow down our judgment

587
00:41:38.800 --> 00:41:44.360
and be more humble about our evaluations. Agreed, and so nicely said too

588
00:41:44.400 --> 00:41:46.960
in your book is so easy to
understand what all your examples and the way

589
00:41:47.000 --> 00:41:51.400
you go through and talk about them, Doctor Superski are incredibly useful. That

590
00:41:51.679 --> 00:41:54.840
just helps us really get present to
what you're writing about, where are we

591
00:41:54.880 --> 00:41:58.760
in that and what we can do
about that. I just found that very

592
00:41:58.880 --> 00:42:02.039
very easy to follow. Thank you
so much. You're welcome now. You

593
00:42:02.039 --> 00:42:05.960
did talk about a few other other
tools there, but I wasn't sure.

594
00:42:06.000 --> 00:42:07.039
I want to make sure that you
have enough time to go through your eight

595
00:42:07.079 --> 00:42:09.519
step decision making model, so it'd
be maybe do you want to do that

596
00:42:09.639 --> 00:42:12.400
next, and if we have more
time, get a couple more of the

597
00:42:12.440 --> 00:42:15.440
other tools that you talked about.
I want to make sure to hit the

598
00:42:15.440 --> 00:42:19.679
probabilistic thinking because I think that's so
important that people don't think about this nearly

599
00:42:19.760 --> 00:42:22.960
enough. Again, because of our
gut reactions, we have a very black

600
00:42:22.000 --> 00:42:25.480
and white perspective in the world.
We have either a zero or one hundred

601
00:42:25.480 --> 00:42:30.639
percent perspective on what's going on.
You know, zero one hundred black and

602
00:42:30.719 --> 00:42:35.039
white, whereas we need to be
much more humble about this. We need

603
00:42:35.039 --> 00:42:37.880
to have much more shades of gray. And that's what probabilistic thinking is about.

604
00:42:38.119 --> 00:42:42.440
It's about developing as shades of gray
perspective, you know, saying that,

605
00:42:42.480 --> 00:42:45.719
hey, maybe this product which I'm
about to launch, maybe it has

606
00:42:45.760 --> 00:42:51.239
an eighty percent chance of working.
And that's not one hundred percent chance,

607
00:42:51.320 --> 00:42:54.000
it's not zero percent chance, it's
an eighty percent chance. So how do

608
00:42:54.079 --> 00:42:59.039
I proceed forward with an eighty percent
chance of working? Or saying let's say

609
00:42:59.039 --> 00:43:01.360
you're making a career decision and you
think, hey, you know, I'm

610
00:43:01.360 --> 00:43:06.079
going for that promotion has a twenty
percent chance of working. Most people if

611
00:43:06.079 --> 00:43:07.960
they think that, if a part
of them thinks that, you know,

612
00:43:08.039 --> 00:43:12.159
maybe it has only a small percent
chance of working, twenty percent chance of

613
00:43:12.159 --> 00:43:15.239
working, it actually won't go through
it. It's a black situation, So

614
00:43:15.239 --> 00:43:17.920
a zero percent chance, that's how
they intuitively evaluate it. Whereas, if

615
00:43:17.960 --> 00:43:22.280
you have a twenty percent chance of
working, for going for a promotion,

616
00:43:22.400 --> 00:43:25.320
you might really want to consider taking
that chance if you have a good outcome,

617
00:43:25.320 --> 00:43:30.320
if it's worth a time. So
that's kind of a probabilistic thing thinking

618
00:43:30.440 --> 00:43:35.039
approach that we need to develop in
ourselves. Another aspect of probabilistic thinking that

619
00:43:35.119 --> 00:43:39.519
is incredibly important is to step outside
of ourselves be less confident about our So

620
00:43:39.599 --> 00:43:44.800
we tend to be very optimistic about
ourselves. We tend to think we're awesome

621
00:43:45.159 --> 00:43:47.960
and all our plans will come true
and so on, and in reality,

622
00:43:49.840 --> 00:43:52.159
may very many people fail. I
mentioned in the beginning that about have of

623
00:43:52.199 --> 00:43:57.360
all startups fail within the first five
years, about two thirds of them fail

624
00:43:57.400 --> 00:44:00.199
within the first ten years. So
if you want to start a business,

625
00:44:00.480 --> 00:44:05.480
you need to ask why your business
will succeed. When two thirds of all

626
00:44:05.519 --> 00:44:09.079
businesses fail within the first ten years, that means you need to be somewhat

627
00:44:09.079 --> 00:44:14.760
more skeptical than you would be about
the success of your business. Maybe you

628
00:44:14.760 --> 00:44:16.679
don't want to invest your life savings
into it, that's kind of one.

629
00:44:16.719 --> 00:44:20.320
On the one hand, maybe you
want to prepare more, do a little

630
00:44:20.320 --> 00:44:23.000
bit more research before you invest into
it. And that's the small entrepreneurs.

631
00:44:23.039 --> 00:44:28.559
For large companies and mid sized companies, a big, big, big problem

632
00:44:28.679 --> 00:44:32.679
is mergers and acquisitions. About eighty
percent of mergers and acquisitions fail. They

633
00:44:32.719 --> 00:44:36.719
fail to create value. I want
to highlight this, about eighty percent of

634
00:44:36.719 --> 00:44:40.119
them fail to create value for companies. They destroy value rather than create it.

635
00:44:40.360 --> 00:44:45.039
So you want to be very skeptical, a skeptical skeptical of people telling

636
00:44:45.079 --> 00:44:50.239
you to do a merger and acquisitions
because it's much more likely to fail and

637
00:44:50.280 --> 00:44:53.960
succeed. You need to have many
more reasons for why it will succeed before

638
00:44:53.960 --> 00:44:57.559
you decide to go forward. And
that's something that I do a lot of

639
00:44:57.559 --> 00:45:00.320
consulting around and many leaders don't like
to hear, but it actually saves them

640
00:45:00.360 --> 00:45:04.679
a great deal of money going forward. That's golden, right there, Just

641
00:45:04.719 --> 00:45:07.519
golden. Okay, so we're getting
very closely into the show here, doctor

642
00:45:07.519 --> 00:45:12.400
Siperski, if you could say,
in maybe two and a half three minutes

643
00:45:12.800 --> 00:45:15.800
at least high level, take us
through your eight step decision making model.

644
00:45:15.960 --> 00:45:19.960
Yes, so this is a really
important decision making model for significant decisions,

645
00:45:19.960 --> 00:45:22.719
serious decisions. Well, already went
for the five questions for every day decisions.

646
00:45:22.840 --> 00:45:27.719
This is for serious decisions. The
first step identify the need for decision

647
00:45:27.760 --> 00:45:30.960
to be made. Again, identify
the need for decision to be made.

648
00:45:30.199 --> 00:45:35.239
Boeing failed to identify the need for
a decision to be made about this seven

649
00:45:35.239 --> 00:45:37.800
thirty seven max. After the first
crash, they just kept going as so

650
00:45:37.960 --> 00:45:42.519
no problem happened, and that was
a very big problem for Boeing. And

651
00:45:42.639 --> 00:45:45.559
you don't want to be in the
same shoes that Bowl was. Second,

652
00:45:45.760 --> 00:45:49.960
gether relevant information from a variety of
the formed perspectives on the issue at hand.

653
00:45:50.239 --> 00:45:52.960
Don't only go to the people who
agree with you overwhelmingly. We tend

654
00:45:52.960 --> 00:45:57.119
to go to people who agree with
us because we're going with our emotions.

655
00:45:57.199 --> 00:46:00.360
We want to think that the decision
we made is right. Go to the

656
00:46:00.440 --> 00:46:04.280
yes people, the supportive ones,
as opposed to going to people who would

657
00:46:04.280 --> 00:46:09.320
be objective trust and objective advisors.
Get their perspectives, including negative information value

658
00:46:09.360 --> 00:46:14.280
negative information, especially highly. Then
decide on the goals you want to reach

659
00:46:14.480 --> 00:46:16.519
and the division of the outcome.
If you don't know the goals that you

660
00:46:16.559 --> 00:46:21.440
want to reach, your decision will
not likely not succeed if you don't have

661
00:46:21.440 --> 00:46:25.559
a clear vision of where you want. Then develop clear decision making criteria to

662
00:46:25.599 --> 00:46:30.920
evaluate the various options you want.
To develop those criteria in advance before the

663
00:46:30.960 --> 00:46:34.559
options get into play, so you
will not be weighed by the options.

664
00:46:35.000 --> 00:46:37.960
Next, generate viable options to achieve
your goals. We tend to generate many

665
00:46:38.000 --> 00:46:42.880
less options than we need to.
We settle for the first available good option

666
00:46:43.320 --> 00:46:45.440
rather than going for the better options, and we need to go for the

667
00:46:45.440 --> 00:46:51.239
better options on significant decisions. Next
way these options, pick the best of

668
00:46:51.239 --> 00:46:54.920
the bunch. When you're weighing,
evaluate the decision making criteria. Don't hold

669
00:46:54.920 --> 00:46:59.159
them as equal. You know,
when you're evaluating somebody for a job,

670
00:46:59.400 --> 00:47:02.199
sometimes will be more important for you. Sometimes that are fit in the company,

671
00:47:02.320 --> 00:47:07.360
sometimes that expertise, sometimes in our
network. So evaluate the various decision

672
00:47:07.360 --> 00:47:10.599
making criteria, see what's most important
to you as you value the contenders.

673
00:47:12.000 --> 00:47:15.559
Next, implement the option you choose, and very importantly step eight, evaluate

674
00:47:15.599 --> 00:47:20.639
the implementation process and the revisors needed. Very important to not simply say,

675
00:47:20.800 --> 00:47:22.599
hey, make the decision, I'm
going through with it. Sometimes I'll make

676
00:47:22.639 --> 00:47:25.800
that wrong decision. And it's very
important to be able to change your mind.

677
00:47:25.840 --> 00:47:29.840
It's one of the biggest biggest skills
that you need to develop. Another

678
00:47:29.880 --> 00:47:34.119
book talks about the ability to be
humble and change your mind, revising your

679
00:47:34.159 --> 00:47:38.960
decision in the implementation stage as needed
based on the evidence. We really appreciate

680
00:47:39.000 --> 00:47:40.880
that you took us through that.
I know you and I spoke before we

681
00:47:40.880 --> 00:47:44.280
got on air that it was important
for both of us that we really made

682
00:47:44.280 --> 00:47:46.960
sure our listeners walked away with something
that they could really use today. Now,

683
00:47:46.960 --> 00:47:50.400
listeners, if you didn't catch all
that, you got two options.

684
00:47:50.440 --> 00:47:52.719
Get the book, that's one,
and also we listen to this podcast.

685
00:47:52.719 --> 00:47:57.800
There's a tremendous amount of value in
this Doctor Supersky. I'm so glad our

686
00:47:57.840 --> 00:48:00.400
paths have crossed. I thank you
so much for coming on. Are being

687
00:48:00.480 --> 00:48:04.000
you, doing the work that you're
doing and sharing us with yourself or sharing

688
00:48:04.039 --> 00:48:06.920
yourself with us. Thank you so
much, Lisa. It's been a pleasure.

689
00:48:06.920 --> 00:48:08.760
And again, thank you so much
for all the hard effort and the

690
00:48:08.800 --> 00:48:13.840
research you put into preparing for the
podcast. My pleasure and I'm better for

691
00:48:13.880 --> 00:48:15.280
it. Thank you so, listeners. If you want to learn more about

692
00:48:15.280 --> 00:48:20.000
doctor Gleb Superski, his books,
or the work he does helping professionals avoid

693
00:48:20.039 --> 00:48:24.679
business disasters, go to his website. It's Disaster Avoidanceexperts dot com again Disaster

694
00:48:24.840 --> 00:48:29.639
Avoidanceexperts dot com last week. If
you missed the live show, you can

695
00:48:29.639 --> 00:48:31.480
always get to be be a recorded
podcast. We were on the air with

696
00:48:31.679 --> 00:48:35.880
Lynn Franks, who, at age
seventy one, is a true renaissance woman

697
00:48:35.880 --> 00:48:38.679
who has established a well being hub
in Somerset, England, and continues to

698
00:48:38.719 --> 00:48:43.679
contribute to human rights, women's empowerment, and climate initiatives. Next week will

699
00:48:43.719 --> 00:48:46.199
be on the air with Chris Dunn
talking about his passion to train great managers.

700
00:48:46.400 --> 00:48:49.280
See you there, and remember that
work is at least a third of

701
00:48:49.280 --> 00:48:55.000
our life, So let's work on
purpose. We hope you've enjoyed this week's

702
00:48:55.039 --> 00:49:00.960
program. Be sure to tune in
to Working on Purpose featuring your host Elise

703
00:49:00.039 --> 00:49:06.519
Cortes, each week on the Voice
America Empowerment Channel. This week, find

704
00:49:06.519 --> 00:49:07.559
your life's purpose at work.