Dec. 11, 2019

Avoid Disaster: Say NO to Gut Decisions

Avoid Disaster: Say NO to Gut Decisions

“It just feels right” or “I go with my gut” are very common ways we have been encouraged to make decisions. Yet in today’s complex social and business environment, this emotional or instinctual approach simply does not serve us well and has actually...

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“It just feels right” or “I go with my gut” are very common ways we have been encouraged to make decisions. Yet in today’s complex social and business environment, this emotional or instinctual approach simply does not serve us well and has actually been proven disastrous for leaders. More than 100 known cognitive biases have been identified and represent reminders that to be effective we must learn to engage our rational and logical brain to intervene. In this episode, we explore some common cognitive biases that interfere with effective decision making and diminish desired results in relationships and business and provide a powerful decision making model that improves the quality of everyday life and the bottom line results of business.

WEBVTT

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortez. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortez. We welcome back

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to Working on Purpose show. Thanks
for turning in again this week. I'm

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your host, Elise Cortez, joining
live from Dallas, which is homebase for

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me. If you've been tuning in
for a while, you know this program

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is all about helping people create more
meaningful and purposeful lives and equipping leaders inside

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organizations to cultivate meaning and purpose that
elicits passion, inspired contribution, innovation,

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and persevering performance. I talk with
my guests to draw on their expertise and

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share my own experience consulting speaking into
or forces across the globe. Each week.

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In these conversations, I hope you'll
walk away with something you can immediately

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use in life or work. And
if I can do anything to help you

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along your journey. Go to my
website at a Leis Cortez dot com and

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use the contact me future to message
me. Let's open a conversation and explore

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what's going on for you and see
how I might be able to help.

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Whether you want to learn more about
developing purpose inspired leadership and meeting infuse culture

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in your own organization to listen to
your team's best, you want to see

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about joining a catch fire online community
to stoke your own passion, inspiration or

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purpose discovery, or you'd like me
to speak for your company or conference at

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any rate. I'm glad we're connected, and thanks for listening. Now onto

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this week's program with us Today is
doctor Glub Superski. He's the author of

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Never Go with Your Gut, How
Pioneering Leaders make the best decisions and avoid

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business Disasters. Known as the Disaster
Avoidance Expert, he's on a mission to

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protect leaders from dangerous judgment errors known
as cognitive biases by developing the most effective

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decision making strategies via consulting, coaching, and training from disaster avoidance experts.

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We'll be talking about the numerous kinds
of cognitive biases he covers in his book

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and what we can do to learn
how to circumvent them. He jogs a

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day from Columbus, Ohio, which
is home of the Buck Eyes. Doctor

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Superski, welcome to Working on Purpose. Thank you so much, Eliza.

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It's a pleasure, and go Bucks. All right. Well, I'm so

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glad we found each other. As
I told you when we got on the

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phone before we got on there,
that I really take a lot of joy

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and delight in being able to encounter
authors like you who teach me something.

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And I do read the books cover
to cover as I did yours. So

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I really feel like this gives me
an opportunity to really learn from you and

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then share that learning with my listeners. So I have a lot of questions

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for you. Are you ready?
I'm ready, And as I said when

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we were discussing this by email,
I'm very impressed. You are the most

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detailed question you create, the most
detailed questions of any host that I've ever

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had the pleasure to be interviewed by. Well, thank you for that.

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I really appreciate that. Thank you. Well, let's get right into it

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here. I really think it's important
that we talk about these kinds of things

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that are going to be so obvious
to people when we bring them up.

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But talking about gut instincts and decisions
and our tinity to make a decision because

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it just feels right right. We've
all said and heard of the people say

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that before. Talk to us about, just on a high level, why

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this is a bad idea. It's
a bad idea because our feelings often lie

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to us when we feel something.
You know, you know, people who

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are depressed, when they feel sad, there's not necessarily anything sad externally to

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be sad about. When people who
are anxious, there's not necessarily any threat

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out there. They just feel that
way, and because they feel that way,

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they think that that's true of the
world. Our feelings in other areas,

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even when we're not sad or depressed, work the same way. They

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don't necessarily indicate anything about the world
around us. So just because something feels

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right, something feels true, has
no bearing to whether it is actually right

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or whether it is actually true.
Because our feelings are not adapted for the

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modern environment. You might be surprise. The modern environment is very complex,

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multiple global. We've had the internet
around since the nineteen nineties only, and

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it's changed so much. We're not
adapted for that. Our gut reactions,

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according to the most current research,
are actually adapted for the savannah environment when

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we were hunters and foragers and gatherers
living in small tribes of fifteen people two

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one hundred and fifty people maximum.
So we are very influenced by the tribal

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instinct. We we feel right about
people who are like us, who high

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are similar to us, similar value, similar thought patterns, So that's the

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tribalism. Then another aspect of tribalism
is our desire to climb to the top

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of the social hierarchy. We feel
right about being at the top, so

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that's another element of things. Now. The big other series of problems with

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trial with our gut instincts is the
fight or flight response, which was again

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very important in our savage ancestors for
them to jump on a hundred shadows to

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get away from the saber tooth tiger. You might have heard of the saber

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tooth tiger response. We have many
less saber tooth tigers in our current life

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right now, but we do jump
at those shadows. We make immediate decisions

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that lead us into terrible directions and
a great deal of stress. We have

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so much stress, partially because we
greatly overreact to threats and we jump in

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their own directions, So the tribalism, fight or flight response, all of

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those and just in general, our
gut intuitions not being adapted for the modern

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environment cause us to make really problematic
decisions based on feeling that something is right,

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very very well started there for us
to really get grounded into where this

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comes from, and listeners, the
idea here and the way we've set this

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conversation because we're going to presence some
of these coding of a biases that you're

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going to recognize for yourselves, and
we're gonna give you some solutions. So

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first we want to surface where why
they're problematic, and the next thing is

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going to be a numeracle grounding here. So one of the things that I

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thought was great about your book.
Many things about your book are great,

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but one of the things I really
appreciated too is you talk about a study

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that was published in Leadership IP where
one eighty seven board members from two hundred

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and eighty six organizations that forced out
their CEOs found that more than twenty percent

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of the CEOs got fired for denying
reality, meaning they refuse to recognize negative

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aspects about their organization's performance. To
say more about that. Sure, so

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for those folks who might have been
reading Dilbert, you might recognize pointy haired

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bosses in your life and pointy haired
CEOs, and you don't want to be

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too negative about these people. They
deny reality. They deny reality because they

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think they are good, They think
their decisions are good, and therefore they

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simply can't see and accept, more
importantly, accept negative information about the company,

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negative information about the company's performance.
This is a cognitive bias called the

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confirmation bias. Is one of the
biggest to biases out there. And to

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be clear, there are over one
hundred coging to biases that we've discovered so

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far. We discover more every month. If you want to check them out,

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you can go on Wikipedia look up
cogn to biases. You'll see over

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one hundred of them. It's actually
know Wikipedia don't always recommend it, but

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in this case it's a good resource. And of course, my book Never

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Go There gout how Pioneering leaders make
the bust decisions and avoid business disasters,

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focuses on the thirty most dangerous ones
for leaders. The confirmation bias causes us

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to want ignore information that we don't
want to see and to look for information

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that we do want to see.
So leaders look for information that tends to

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confirm their current dispositions, what they
believe about themselves and what they believe about

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the company, and they ignore in
that negative information unless they train themselves not

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to, unless they train themselves not
to. And that's pretty rare for people

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to train themselves not to it.
So that's how you get these numbers that

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over twenty percent of leaders are fired
simply for denying reality. And that's a

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very dangerous, dangerous tendency that all
sorts of folks fall into. I mean,

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look at leaders. Happens in all
levels on the top level. Look

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what happened with we Work recently,
where the company was worth seventy five billion

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at the beginning of twenty nineteen,
seventy five billion right now, it's worth

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seven billion at the end of twenty
nineteen seven. And that is just because

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of Adam Newman, simply purely because
of him. He took the company,

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he went forward. He was very
confident. He said, you know,

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we need to go forward. We
need to go do initial public offering.

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A number of people said that that's
not such a good idea because we are

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government structure is not that great,
but he just went ahead with it.

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And when external investors looked at the
government structure, they saw that Adam Newman

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was engaged in a lot of double
dealing where he owned some properties and he

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was leasing them to we Work.
He also had a number of other problems

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where he owned shares that were worth
ten votes and he was offering shares to

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sell that were one vote per share. So here again the top of the

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social hierarchy, he wanted to be
the alpha male retained power, and that

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as a result, they lost trust
confidence in the leadership of we Work,

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where most of the value of the
company was trust in the future and the

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strategy of the company. That's why
it's worth seven billion right now. So

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it's kind of at the top.
At the bottom level, you'll see that

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about half of all new small businesses
fail within the first five years. Two

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thirds of them fail within the first
decade. Again because of that decisions by

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the leadership, because they ignore negative
information about the company. Happens at the

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top, at the bottom, and
everywhere in between. That is an excellent

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example Doctor Superski to help us really
get grounded into why this is such a

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problem. So that was incredibly useful. Thank you for that. Now,

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I want to go on to another
bias that I certainly recognized in myself.

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I didn't quite recall there were more
than one hundred identified, but one that

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I certainly know that I am terribly
guilty of a status quo bias. And

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I think about some of the decisions, major decisions of my life that should

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have been made before. Can you
tell us more about this bias so that

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we can identify where it might be
showing up for us, and maybe how

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to start to interview. We'll talk
more about the solutions later, but at

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least presents that for us. So
the status quo bias is one of the

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biases that really is insidious. It's
really problematic for us. What it is

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about is our tendency to not change
when we really should change. We tend

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to stick too much to the status
quo. And the biggest reason behind the

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status quo bias is our uncertainty about
the future. We are more afraid of

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uncertainty than of a certain loss.
Often we're more afraid of what's uncertain about

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the future than a certain loss,
So we just keep going where we are

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and we don't change paps. This
cause us a lot of problems as the

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whole variety of areas, you know, not simply businesses, but personal relationships.

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So many people stick with relationships they
should not stick with personal relationships,

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romantic relationships, friendships and so on
that they should leave earlier it would have

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been healthy for them, but they
still stick with them much longer than they

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should. And the same thing happens
in business relationships. People stick in business

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relationships much longer than they should,
and of course in business. In professional

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lives, people stick in staying jobs
career tracks that they really should change,

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even though they know that they should
change it, and they don't because of

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the status quo bias. They're afraid. They're about the uncertainty. And of

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course one of the things that you
need to do in order to address the

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status quo bias, perhaps the biggest
one is to learn how to be comfortable

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with uncertainty. And this is again
we're going an example of a solution to

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this sort of thing is to consider
what would be the alternatives to this uncertainty.

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Now, you can stick with your
current career track, Where would you

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get in ten years? What would
be happen if you change your career track,

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What would be an alternative path?
So think about that and think about

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where you would like to be in
ten years from now. That's a good

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way of addressing uncertainty. And there's
a lot of other stres energies like this,

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but this is kind of the way
you want to be thinking. It's

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a very counterintuitive way of thinking,
but it's the way of thinking that we

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need to take to be to go
from this natural primitive state which we are

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all in right now because we haven't
been trained. It's like we are at

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the stage before we learned to eat
with our forks and knives instead of our

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hands. We're all deciding in the
way that we eat with our hands.

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We need to learn how to eat
with our forks and knives, go from

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the natural state to the PM,
from the natural state to the civilized state,

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to have civilized decision making, decide
with our forks and knives instead of

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deciding with our hands. Very well
said, and on that note, I

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think it's pretty important to take a
question we got from one of our listeners

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who's listening to this live show Kim, thanks for listening. She's asking,

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am I correct to say that our
gut feeling is always wrong? Our gut

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feeling is not always wrong. It's
just that we don't know whether it's right

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or wrong. So sometimes if you
have negative feelings about someone, it might

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be that that person is problematic for
your problematic for your life, might be

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a bad employee. However, often
what we find is that when you're interviewing

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the potential employee, your negative feelings
about that employee may simply have to do

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with that person not being from your
tribe. That person so we're all giving

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an interesting example. So here I
am in the Columbus, Ohio, which

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is the home of the Buckeyes.
That's the big football team around here.

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Are big rivals. Football rivals are
the Michigan Wolverines. That's our big rivals.

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Would just be done this Saturday.
It was great. But I was

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giving a presentation to a local HR
group, the Central Ohio which is this

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area HR group over one hundred HR
professionals at the local Diversity Inclusion conference in

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twenty eighteen, and I asked them, how many of you hundred HR professionals

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who are making decisions in employment.
How many of you would hire a Michigan

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fan, University of Michigan fan,
you know how many are their hands free

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free people in hr diversity inclusion conference
would hire a Michigan fan. This is

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tribalism of the extreme. Of course, there being a Michigan fan has nothing

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to do with their job performance,
but they still wouldn't hire them, and

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so our negative feel it's their negative
feelings about these people just because they're Michigan

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fans. So you can't trust your
gut is the key. Our gut may

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be right or maybe wrong, but
it's not trustworthy. You should not trust

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your gut. You should always check
with your head. That's why I say

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with the title of my book,
never go with your gut. You should

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always check with your head and you
can determine maybe your gut is right,

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maybe it's wrong, but you shouldn't
trust it. Very useful, very very

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useful. I'm sure the listeners were
wondering that same question, Kim, so

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thank you for posing it. Okay, let's get to another one here.

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We've we've got time for one more
of these that I wanted to address,

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and that's the fundamental attribution error,
which I think you also call the correspondence

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bias, and that is attributing the
behavior of other people to their personality and

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not to the situation which the behavior
occurs. And you talk about it a

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very very interesting example in the book, and I don't know if you remember

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it or not if you want me
to give it to you, but would

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you say a little bit more about
maybe share an example if not that one

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from the book, and help us
understand why this is problematic. Sure,

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so, I give a number of
examples in the book, But I think

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you mentioned something about somebody talking on
the phone. So the coaching, Yeah,

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I'm a coach, consultant and speaker
trading. I was coaching a CEO

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of a company that had many staff
working from home, and he told me

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about an incident that was a situation
where he that involved an employee who had

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a heated Skype exchange with an HR
manager over a conflict that they were having.

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Now, the Skype call disconnected and
the HR manager went to the CEO

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and told the CEO that the employee
hung up on her. The CEO fired

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the employee on the spot immediately.
Unfortunately, as the CEO later found out,

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it was just a disconnection you know, things happen, but the CEO

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didn't really think about the issue.
So so far the CEL attributed negative behavior

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to the employee just because of what
the HR manager said. And this is

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the broader problem of the fundamental attribution
error. We tend to attribute situation.

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We tend to attribute to people's personalities
things that are actually the result of the

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external environment, and we tend to
attribute negative things to other people. That's

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the typical attribution, that's the fundamental
attribution error. We tend to attribute negative

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things in the external environment to people
as opposed to just the situation, external

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context, and so on. By
contrast, we tend to attribute positive things

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or mutual things to ourselves. So
let's talk about the example of driving.

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And if you see somebody cutting you
off, you know, just cutting you

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off, you tend to think,
oh, what a jerk, you know,

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just cut me off. But if
you are changing lanes and you don't

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see someone, someone's in your blind
spot and you cut them off, you

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don't think of yourself as a jerk. Right, that's on the tendency.

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The CEO, if something happened and
called disconnected with him, wouldn't think of

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himself as a jerk. That would
not be the tendency. So we tend

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to think in a much more negative
way about other people than they deserve.

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And that's the fundamental attribution error that
we attribute to them external factors that have

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to do with the environment, to
them as a personality in a negative way.

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Excellent, well said. Let's on
that. No grab our first break.

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I'm Elise Cortez, your host.
We've been on the air with doctor

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glib Supersky. He's the author of
Never Go with Your Gut, How Pioneering

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Leaders make the best decisions and avoid
business disasters. He joined the day from

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Columbus, Ohio, home of the
book Eys. We've been talking about a

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few of the cardintive biases that are
in his book. After the raake,

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we'll hit a few more and at
the end we're going to talk about some

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solutions. Stay with us. We'll
be right back. Elise Cortez is a

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speaker and engagement and development catalyst.
She designs and delivers professional development, leadership

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00:18:11.680 --> 00:18:15.359
and engagement workshops and can bring her
expertise to your organization. She will help

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ignite meaningful development within your workforce that
will increase employee engagement performance and retention.

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To learn more or to invite Elise
to speak to your organization, please visit

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00:18:26.640 --> 00:18:32.039
her at www dot Elise Cortez dot
com. She would welcome the opportunity to

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help get your employees working on Purpose. This is Working on Purpose with Elise

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Cortez. To reach our program today, send an email to Elise ali se

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at Elise Cortez dot com. Now
back to working on Purpose. Thanks Forests,

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and welcome back to workom on perpas. If you're just joining us,

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my guests Doctor Gleb Supersky. He's
the author of Never Go with Your Gut,

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How Pioneering Leaders make the best decisions
and avoid business disasters. Known as

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the Disaster Avoidance Expert, he is
on a mission to protect leader from leaders

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from dangerous judgment errors known as cognitive
biases by developing the most effective decision making

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strategies via his consulting, coaching,
and training from disaster avoidance experts. I'm

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your host, Alice Cortez. So
for this next segment, let's go ahead

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and talk about a few more of
those cognitive biases. And then at the

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last segment, we're going to talk
about some solutions. One that I'm definitely

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interested in especially from advantage point of
my interested in My interest in diversity and

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inclusion is group attribution error. Oh
my goodness, the idea of perceiving that

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an individual group member reflects the whole
groups, or when we perceive that the

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group's overall characteristics determine the nature of
the individuals in that group. So this

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is an enormous stereotype problem. Help
us better understand this one, yes,

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So we come to think that if
we see one person behaving in a negative

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way, the person represents the group
as a whole. So there are two

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elements here that are important. There's
the group attribution error, which you just

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mentioned, and the other one,
which is similar to it, the ultimate

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attribution error, where we basically we
miss attribute problematic group behaviors or group behaviors

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that we don't like, to the
internal traits of the groups as opposed to

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external dynamics going on. So diverse
inclusion is a big area, and this

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is something that I'm an expert in. I give a lot of presentations diverse

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inclusion conferences, and this is something
that people don't tend to consider enough.

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The way that our brains cause us
to make bad decisions when diverse inclusion experts

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often present they use shame and guilt, and this is really problematic when they

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use shame and guilt because the people
who are in positions of power are not

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necessarily doing it out of maliciousness.
They're doing it because of these judgment errors.

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I'll give an example. I'm often
when I speak about diversity, I

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speak to white male managers and I
tell them that, hey, here are

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the statistics. White male managers often
are promoted on average, are promoted at

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a greater rate, offered higher salaries, included within informal networks, given better

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access than women or people who are
not white. So males white is privilege.

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You get a lot of power from
that, and a lot of white

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males kind of get up in arms
about it. They say, well,

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you know, there's a lot of
reasons why we do so, we're we're

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great performers. They tend to say, let's talk about women. They say

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that women often take time off to
care for the family, or maybe they

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talk about how certain ethnic minorities don't
fit well within the culture of the company.

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So those are often the things I
hear from white male managers when they

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talk back about these issues, and
what I do is I show them studies

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that control for the time that women
take care, go to take care of

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their families and so on, and
they show that white male managers still tend

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to be promoted at a much higher
rate. You know, we have statistics

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showing that if you send the same
resume to hiring to hiring managers and just

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give a name that's either female or
male, they will very much prefer to

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call back the male as opposed to
the female. If you give the same

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resumes to hiring managers, same resume
and have African American sounding names versus white

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sounding names, they will overwhelmingly pick
the white sounding names. So this is

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pure statistics. This is what happens, you know. And there are these

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things really impact us in a negative
way and we don't even notice that they

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happen just because of these judgment errors
that are going on in our minds.

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So people shouldn't use blame or judgment
or guilt. We just have to technowledge

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that this is what happens in our
minds and we have to work against it

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without blaming people and shaming people.
Very very well said, very very important.

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And I see this too, and
the people that I run into doctor

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Seperski, where maybe they've had one
bad interaction with a certain person from a

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certain country and therefore they're like,
well, I like anybody from that country,

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can't trust them or whatever. I
see that very very frequently, and

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that is so important. I stand
so much to help us unite across the

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globe versus separate from each other.
So I just think, what the work

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that you're doing is so important.
Thank you so much. You're welcome.

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So let's go on to another one
that I think is also a very significant

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that I've seen out there. And
of course, since it's in your book,

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we know it's in the top thirty
false consensus effect. So when we

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overestimate the extent to which other people
think and feel the way we do,

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or this is huge. So you
describe the scenario in your book that a

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software company was trying to incent the
engineers to sell more software by providing instead

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of pay, and it didn't work. So say more about why this was

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a disconnect here. Sure, So, when salespeople and marketing people aren't strongly

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motivated by financial incentives, they often
work on, especially sales. They often

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work on commission and the sales manager
in this case and the software company where

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for which I was doing consulting,
wanted to incentivize the engineers to do more

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selling. This was an engineer.
This was something that they wanted to do

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to get more sales, so outsourcing
some of them to the engineers. Now

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engineers, you might not be surprised. Software engineers are not really into sales

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and marketing activities. And when they
were incentivized financially, which is what sales

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managers would tend to use, that's
how they think. That's how the leadership,

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the company leadership. To be clear, the CEO was relatively new and

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he came from a sales background,
so he was also kind of behind this

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initiative. And the engineers weren't doing
it. They were given training, they

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weren't doing it. They really were
not motivated to it. So they thought

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that these engineers might be lazy,
they're incompetent. They hired me to deal

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with it. This is often an
area ideal with employee engagement, especially within

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the politically minded employees, so engineers, hard engineers, soft engineers, or

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cybersecurity folks, so risk managers.
And they brought me in and I talked

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to them and I said, hey, you know what's going on. I

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did some studies, I did some
peer interviews, and I found out that

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the engineer software engineers just weren't motivated
to perform, to do sales. They

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just weren't interested in And I went
back to the sales team and the leadership

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and I told them, hey,
you know, the language that you're using

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and the incentives that you're using,
they're just not working for these engineers.

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They're not feeling it. They're not
really emotionally motivated to engage in this.

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And the sales manager looked at me
and he said, software engineers have emotions.

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I remember reading that lapping out loud. Yes, it was, it

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was, it was. It was
really a striking moment because salespeople, they

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are very expressive, they're very extroverted. They expressed their emotions. Software engineers

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programmers are not very expressed, arole. They tend to be come of as

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cold and technical. But of course
they're driven by emotions. We all are.

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If we look at the research on
this, the recent research shows that

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we're driven by emotions in about eighty
to ninety percent of our decisions and oura

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our behaviors. So this is the
critical thing to realize we're all driven by

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emotions. If you want to motivate
people to do something, you need to

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figure out what are their emotions and
how do you get them to go align

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with what you want them to do, because if you just try to appeal

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to the reason you will it will
not work. So that's the false consense

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effect. We tend to think other
people are much more similar to us than

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they are. The sales managers and
the leadership of the company thought that the

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software engineers were much more salesy than
they actually were. So this was the

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big problem, which what we ended
up doing was that this was much more

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helpful to look at what motivates them. What motivated software engineers was peer reputation

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or reputation among their peers. So
that's what we oriented to, which changed

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what the reputational incentives, which changed
what people were praised for, what they

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got promoted among their peers by to
make sales and marketing much more important,

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and that was really effective. So
that's really motivated actually software engineers to do

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quite a bit more selling and marketing. Very is this is so important to

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presences and listeners. What I hope
is happening for you as you're starting to

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recognizing yourself as I did when I
was reading the book, maybe where this

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is happening in your own life,
because that's the beginning of intervening. And

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what I would also say in the
last one you just talked about is I

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think this shows up tremendously in this
idea of well I did this because I

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think that's what I would want,
And there's this idea that and what happens

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is, for example, we see
women who get passed over for a promotion

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because their boss is like, well, I would want to be, you

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know, a little bit less on
my plate when I was taking care of

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a child. So therefore I'm going
to go ahead and pass her over because

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that's what I would want. Well
did you check with her? Did you

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ask her? Does she want to
be passed over? Because she's got a

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new morn. So there's just so
much really important stuff and the way that

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we can start to see the work
that you've done and apply it in the

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workplace in our lives and really make
a difference in the quality of decisions that

396
00:28:15.359 --> 00:28:22.240
we make. Absolutely so we have
time maybe for one more before we go

397
00:28:22.279 --> 00:28:23.279
on our next break. So I
think the one that I want to talk

398
00:28:23.319 --> 00:28:30.160
about here is the attentional attentional bias, And you describe it as a dangerous

399
00:28:30.200 --> 00:28:34.079
judgment error in which we tend to
pay attention to the most emotionally salient factors

400
00:28:34.079 --> 00:28:37.880
in our immediate environment, ones that
feel like they are the most critical,

401
00:28:37.920 --> 00:28:41.319
whether or not they're actually the most
important ones. And you tell us how

402
00:28:41.319 --> 00:28:45.200
we can learn to if you tell
us we can actually recognize this, what

403
00:28:45.240 --> 00:28:48.480
does it look like? How would
we know we're doing this? So the

404
00:28:48.480 --> 00:28:56.000
first thing to recognize is our is
our thinking pathorn actually matching matching reality?

405
00:28:56.079 --> 00:28:59.599
And what is important to the other
people around us. We can look at

406
00:28:59.599 --> 00:29:03.759
next perspectives of other people, see
what they're paying attention to and make sure

407
00:29:03.799 --> 00:29:06.519
that, hey, are we paying
attention to the right things? Are we

408
00:29:06.559 --> 00:29:11.279
paying attention to what the majority is
paying attention to? Because sometimes often other

409
00:29:11.319 --> 00:29:15.920
people will recognize things that are going
on in our environment that we don't.

410
00:29:15.519 --> 00:29:19.279
Let's take a look at an example. Think about back to what happened with

411
00:29:19.400 --> 00:29:26.000
Uber. Uber was a very it's
still quite a profitable company, not profitable,

412
00:29:26.240 --> 00:29:29.720
growing company, quite quite a lot
of money. Now, what happened

413
00:29:29.720 --> 00:29:33.400
with Uber in twenty seventeen we need
to be considered in the context of the

414
00:29:33.440 --> 00:29:37.759
Me too movement. So Uber had
a culture that wasn't really addressing sexual harassment,

415
00:29:38.000 --> 00:29:41.960
as many other companies didn't at the
time. They weren't really caring that

416
00:29:42.000 --> 00:29:48.559
sexual harassment was happening inside the company, and as a result, they didn't

417
00:29:48.559 --> 00:29:52.839
really notice that the Me too movement
was becoming more popular and it was people

418
00:29:52.000 --> 00:29:56.799
started caring more and more about the
problem of sexual harassment. And then once

419
00:29:57.000 --> 00:30:03.559
word got out that Uber isn't really
addressing sexual harassment, that became a real

420
00:30:03.680 --> 00:30:06.200
serious issue for Uber. It went
all the way to the top. The

421
00:30:06.319 --> 00:30:11.400
seon founder Travelik was forced out all
because they didn't notice this external change what

422
00:30:11.480 --> 00:30:15.839
other people were paying attention to in
their environment, and so that was a

423
00:30:15.880 --> 00:30:18.640
really big problem for Uber. Now
that's kind of on the one hand,

424
00:30:18.680 --> 00:30:22.799
another hand, you'll take a look
at what you are paying attention to that

425
00:30:22.839 --> 00:30:29.960
maybe too much, too much attention
paid to something, and a comminent example

426
00:30:30.160 --> 00:30:34.039
is airplane crashes. We tend to
pay too much attention to things like airplane

427
00:30:34.039 --> 00:30:37.839
crashes, things that draw our attention
and it's violent, it's scary, there's

428
00:30:37.880 --> 00:30:41.279
a lot of news on it.
But the likelihood of dying in an airplane

429
00:30:41.319 --> 00:30:47.279
crash is actually about one hundred times
less than the likelihood of dying in the

430
00:30:47.319 --> 00:30:52.160
same distance covered by car. So
a lot of people travel by car because

431
00:30:52.200 --> 00:30:56.720
they think it'll be safer, but
that's actually not right. It's not safer

432
00:30:56.759 --> 00:31:00.279
to travel by car. If you
can go from Columbus a high where I

433
00:31:00.319 --> 00:31:03.279
am, to Chicago, that's about
seven hours. Many people take cars to

434
00:31:03.279 --> 00:31:07.599
go there. I always take the
plane because that's the safest way of going

435
00:31:07.599 --> 00:31:10.880
there. It's much safer to go
to Chicago by plane and then by car.

436
00:31:11.039 --> 00:31:14.559
And people make their own decisions and
they die. They die by many

437
00:31:14.599 --> 00:31:18.880
Many people die in car accidents every
day because they make their own decisions about

438
00:31:18.920 --> 00:31:22.079
their safety. So both of these
aspects are important. We tend not to

439
00:31:22.079 --> 00:31:26.200
pay attention to things that we actually
should pay attention to, and we pay

440
00:31:26.200 --> 00:31:30.680
attention to things that we shouldn't pay
attention to. So notice where your beliefs

441
00:31:30.680 --> 00:31:36.839
are at a position with what experts
are saying about safety, about what's going

442
00:31:36.880 --> 00:31:42.440
on about the baseline probabilities, and
update towards what the experts believe. Extremely

443
00:31:42.559 --> 00:31:45.640
extremely well said and useful. And
let's grab our last break. I'm Elise

444
00:31:45.720 --> 00:31:49.119
Cortez, your host. We're on
near at doctor Gleb Supersky. He's the

445
00:31:49.160 --> 00:31:53.359
author of Never Go with Your Gut. How peering pioneering leaders make the best

446
00:31:53.359 --> 00:31:57.279
decisions and avoid business disasters You judge
it Today from Columbus, Ohio, home

447
00:31:57.319 --> 00:32:00.759
of the Buckeyes, he tells me. After the break, we're going to

448
00:32:00.799 --> 00:32:15.480
now talk about solutions. Stay with
us, We'll be right back. Elise

449
00:32:15.559 --> 00:32:21.960
Cortez is a speaker and engagement and
development catalyst. She designs and delivers professional

450
00:32:22.000 --> 00:32:27.160
development, leadership and engagement workshops and
can bring her expertise to your organization.

451
00:32:27.400 --> 00:32:31.480
She will help ignite meaningful development within
your workforce that will increase employee engagement,

452
00:32:31.559 --> 00:32:36.519
performance and retention. To learn more
or to invite a lease to speak to

453
00:32:36.559 --> 00:32:40.960
your organization, please visit her at
www dot Elise Cortez dot com. She

454
00:32:42.079 --> 00:32:52.200
would welcome the opportunity to help get
your employees working on purpose. This is

455
00:32:52.279 --> 00:32:58.160
working on Purpose with Elise Cortez.
To reach our program today, send an

456
00:32:58.200 --> 00:33:05.599
email to Elise al at Elise Cortez
dot com. Now back to working on

457
00:33:05.640 --> 00:33:09.519
purpose. Thanks for staying with us, and welcome back to working on purpose.

458
00:33:09.640 --> 00:33:13.480
If you're just tuning, then my
guess is doctor Gleb Sepersky. He's

459
00:33:13.519 --> 00:33:16.000
the author of Never Go with Your
Gut, How Pioneering Leaders make the best

460
00:33:16.000 --> 00:33:21.480
decisions and avoid business disasters, known
as the Disaster Avoidan's Expert. He has

461
00:33:21.559 --> 00:33:25.119
on a mission to protect leaders from
dangerous judgment errors known as cognitive biases by

462
00:33:25.160 --> 00:33:30.519
developing the most effective decision making strategies
via his consulting, coaching, and training

463
00:33:30.920 --> 00:33:35.400
firm Disaster Avoids Experts. I'm your
host, Elisee Cortez. So, now

464
00:33:35.400 --> 00:33:38.319
that we've presenced what disasters we can
be in everyday life and work, doctor

465
00:33:38.440 --> 00:33:44.880
SUPERSTI let's help these people, shall't
we. So you give us some solutions

466
00:33:44.880 --> 00:33:46.799
in your book, and there are
so many different ways that you did this,

467
00:33:46.839 --> 00:33:50.559
and I just wanted to the ones
that you think make the most sense.

468
00:33:50.599 --> 00:33:53.160
But I did look at the ones
about solving misattributions, which are more

469
00:33:53.160 --> 00:33:55.240
in the beginning of the book.
If you want to start there, that's

470
00:33:55.279 --> 00:34:00.799
great. But let's help our listeners
with some techniques and tools. Sure.

471
00:34:00.079 --> 00:34:04.920
So one thing I want to start
before talking about the misattributions is a very

472
00:34:05.000 --> 00:34:08.880
quick technique that I think is highly
important for people to use very quickly,

473
00:34:09.000 --> 00:34:14.679
very effectively. It's the five questions
to avoid decision disasters they want to highlight

474
00:34:14.719 --> 00:34:17.920
for people. First, question what
important information they are not yet fully consider

475
00:34:17.960 --> 00:34:22.119
about this decision? Again, what
important information they not yet fully consider?

476
00:34:22.599 --> 00:34:28.400
This is really important for the confirmation
bias and other related biases that causes to

477
00:34:28.400 --> 00:34:31.519
ignore information that goes against our beliefs. Let's say the status quo bias.

478
00:34:31.800 --> 00:34:35.519
You know, should we should you
make the decisions? Should you stick where

479
00:34:35.559 --> 00:34:37.360
you are? Should you not?
You tend to look at information that causes

480
00:34:37.360 --> 00:34:42.079
you to stick where you are as
opposed to information it cause you to change

481
00:34:42.199 --> 00:34:47.000
and progress and develop in your career
or other areas. So important information you

482
00:34:47.039 --> 00:34:52.159
do not yet fully consider. Look
at this negative information, challenging information,

483
00:34:52.239 --> 00:34:58.440
make yourself uncomfortable. Second, what
dangerous judgment errors cogno biases that are not

484
00:34:58.519 --> 00:35:00.360
here to address? So again,
the book talks about the thirty most dangerous

485
00:35:00.400 --> 00:35:05.800
judgment errors in professional business settings.
You can look at a whole hundreds on

486
00:35:05.920 --> 00:35:09.320
Wikipedia talks about them in general.
And so that's another one third. What

487
00:35:09.320 --> 00:35:13.519
would a trust an objective advisor suggests
I do, so, think about who

488
00:35:13.599 --> 00:35:16.119
would you consider a trust an objective
advisor, What would they suggest you do

489
00:35:16.159 --> 00:35:20.760
about this decision? Think about what
Alice would suggest you do about this decision.

490
00:35:20.920 --> 00:35:23.559
Think about someone you trust. Fourth, how have I addressed all the

491
00:35:23.599 --> 00:35:28.440
ways this decision could fail? Again, how have you addressed all the ways

492
00:35:28.480 --> 00:35:31.960
this decision could fail? The most
effective technique here is to imagine a decision

493
00:35:32.079 --> 00:35:37.519
completely failed, utterly failed, whatever
your decision you're working on, and then

494
00:35:37.760 --> 00:35:42.199
think about all the reasons or the
probable reasons why it failed, and then

495
00:35:42.199 --> 00:35:45.719
address them in advance, or think
about ways that you can address them if

496
00:35:45.719 --> 00:35:49.400
it does come up, and retain
sufficient resources of time, money, whatever

497
00:35:49.599 --> 00:35:52.639
to address them. To address these
problems if they do come up, or

498
00:35:52.679 --> 00:35:55.119
try to solve them in advance,
so it's for and finally, what new

499
00:35:55.159 --> 00:36:00.360
information would cause me to revisit this
decision again? What new information will cause

500
00:36:00.400 --> 00:36:04.360
me to leave visit this decision?
You want to address this and decide this

501
00:36:04.440 --> 00:36:07.719
in advance as opposed to in the
heat of the moment when you're implementing the

502
00:36:07.760 --> 00:36:10.719
decision, because it's very hard for
us to pull away from a decision we're

503
00:36:10.760 --> 00:36:15.960
implementing already. But if you decide
in advance at Hey, if you know,

504
00:36:15.039 --> 00:36:19.639
if I launch this product and it
doesn't hit for four hundred and fifty

505
00:36:19.639 --> 00:36:22.320
thousand within the next six months,
then I'm going to really revisit the decision.

506
00:36:22.519 --> 00:36:27.320
So that gives you a specific timeline
within which you can revisit the decision.

507
00:36:27.400 --> 00:36:29.320
Or if you say, you know, I'm going to launch a job

508
00:36:29.360 --> 00:36:32.239
search and if I don't find a
new job within six months, then I'm

509
00:36:32.280 --> 00:36:36.079
going to change the target of my
job search, again, gives you a

510
00:36:36.159 --> 00:36:39.960
certain specific timeline that you can use
to change things around. So those five

511
00:36:40.039 --> 00:36:44.360
questions are going to be really important. It takes about two three minutes to

512
00:36:44.400 --> 00:36:47.559
ask them, but it gives you
save us use so much time, hours,

513
00:36:47.880 --> 00:36:53.320
efforts money if you do. Then
if you don't ask them, I

514
00:36:53.360 --> 00:36:58.480
would think if you had those five
questions at already whenever you're just going through

515
00:36:58.480 --> 00:37:00.400
your day, would make a lot
of a lot of sense and a lot

516
00:37:00.440 --> 00:37:06.079
of value to your life and your
work and to that. And I wanted

517
00:37:06.119 --> 00:37:09.320
to talk a little bit more about
some of these the other the other techniques

518
00:37:09.400 --> 00:37:15.639
one that you talk about which I
do actually use on purpose, And this

519
00:37:15.679 --> 00:37:19.559
is when I'm running into a situation
doctor Superski, where I'm on the phone

520
00:37:19.639 --> 00:37:21.320
or in person with somebody, they're
like, you know, if you sign

521
00:37:21.360 --> 00:37:23.199
today, we'll give you twenty five
percent off, And I'm like, I

522
00:37:23.239 --> 00:37:27.039
just don't make decisions like that.
I'm not going to sign right today.

523
00:37:27.079 --> 00:37:30.239
So the first one that caught my
eye is just simply delaying judgments, since

524
00:37:30.280 --> 00:37:37.480
snap judgments are notoriously unreliable. Absolutely, and this has to do with our

525
00:37:37.599 --> 00:37:40.079
internal system. We talked about the
gut reactions, so the start of it,

526
00:37:40.239 --> 00:37:43.800
this has to two with our gut
reactions. Our gut reactions are to

527
00:37:44.000 --> 00:37:47.400
jump. Our gut reactions are to
act. That's our intuitive gut reaction,

528
00:37:47.679 --> 00:37:52.960
and it was very helpfulness of an
environment. However, right now there are

529
00:37:52.039 --> 00:37:55.559
very many people who manipulate us and
take advantage of us. You know,

530
00:37:55.760 --> 00:38:00.559
sign today, otherwise you'll lose out, and so on. There are many

531
00:38:00.639 --> 00:38:02.800
many things like this. Or of
course, on the other hand, let's

532
00:38:02.800 --> 00:38:07.159
say someone is giving you constructive,
critical feedback. Our temptation is to say,

533
00:38:07.199 --> 00:38:09.800
now you're completely wrong, what are
you talking about? Argue with this

534
00:38:09.840 --> 00:38:14.320
person. It's often not a good
idea to argue with this person, especially

535
00:38:14.400 --> 00:38:17.280
this is your supervisor. You want
to take the time to incorporate the information,

536
00:38:17.440 --> 00:38:21.679
listen to it, evaluate it effectively, as opposed to say no,

537
00:38:21.760 --> 00:38:23.199
you're wrong. Chain you know,
I'm not going to listen to you.

538
00:38:23.639 --> 00:38:30.679
So in order to turn on our
rational thinking a reason as opposed to jumping

539
00:38:30.679 --> 00:38:32.519
with our gut reactions, it takes
time. You know, your mom might

540
00:38:32.559 --> 00:38:37.079
have told you count to ten.
And this is actually not bad advice.

541
00:38:37.119 --> 00:38:39.000
This is what the recent research suggests. This is actually one of those pieces

542
00:38:39.039 --> 00:38:43.239
of advice that does make sense,
according to the research. So count to

543
00:38:43.280 --> 00:38:45.960
ten at least before you make a
decision that slows you down, gives you

544
00:38:46.000 --> 00:38:50.119
a little bit of time to evaluate
if it's a more important decision. Of

545
00:38:50.119 --> 00:38:52.880
course, you want to make sure
to ask the five questions about it before

546
00:38:52.920 --> 00:38:59.320
you jump forward. Now, the
next one that you talk about here,

547
00:38:59.320 --> 00:39:02.360
which I think is incredibly useful.
I see it in my coaching as well.

548
00:39:02.880 --> 00:39:07.400
It's consider alternative explanations and options.
And this is where listeners you can

549
00:39:07.440 --> 00:39:10.800
all just relate to this. Right, we experience something and we're just sure

550
00:39:10.880 --> 00:39:15.639
we know what happened and why that
person did what they did, and we

551
00:39:15.719 --> 00:39:20.039
make a decision in response. And
so I think this one is incredibly useful

552
00:39:20.079 --> 00:39:24.559
to consider alternative explanations and options of
why, what may have happened and what

553
00:39:24.760 --> 00:39:29.719
maybe just standing back for a second
to ask that question. Yes, and

554
00:39:29.760 --> 00:39:32.559
this is especially important for the fundamental
attribution error, especially now that you know

555
00:39:32.599 --> 00:39:36.519
about it, you can consider it
if you take the time to step back

556
00:39:36.559 --> 00:39:38.199
and say, hey, what are
the alternative explanations here? You know,

557
00:39:38.360 --> 00:39:45.039
maybe maybe the skype call cut off, and maybe it wasn't maybe the employee

558
00:39:45.039 --> 00:39:47.960
didn't hang up, and maybe the
employe shouldn't be fired, is one example.

559
00:39:49.000 --> 00:39:52.920
Another example, let's say your boss
is cut to you for some reason

560
00:39:52.079 --> 00:39:55.840
or other and you now think,
oh, you know, you get your

561
00:39:55.840 --> 00:39:59.639
mind track on a negative track and
say, why why did my boss mean

562
00:39:59.679 --> 00:40:01.400
to me? You know, what's
the problem? What do they do?

563
00:40:01.440 --> 00:40:05.880
And you start thinking about what you've
done over the last day, over the

564
00:40:05.920 --> 00:40:09.639
last week, and you know,
you end up going into a spiral of

565
00:40:09.679 --> 00:40:16.480
doom and start polishing off your resume. Whereas and that happens. I know,

566
00:40:16.559 --> 00:40:20.639
this happens, you know, I
know. Yeah, yeah, So

567
00:40:20.679 --> 00:40:23.519
there are some people who are pessimistically
oriented for whom that happens, and I've

568
00:40:23.559 --> 00:40:28.880
coached them and that that's really helpful
to address the sort of spiral of doom

569
00:40:28.920 --> 00:40:31.159
to actually step back and say,
hey, you know, maybe my boss

570
00:40:31.199 --> 00:40:35.559
is having a bad day. Maybe
you know his child is sick or something

571
00:40:35.599 --> 00:40:38.519
like that. So take the time
to step back and evaluate the situation and

572
00:40:38.559 --> 00:40:43.039
then approach your boss at a later
point in time and see how your boss

573
00:40:43.039 --> 00:40:45.320
reacts to you at that point,
and maybe the boss will be in a

574
00:40:45.360 --> 00:40:50.480
better mood. Yeah. And I
think part of what you're really getting to

575
00:40:50.639 --> 00:40:53.679
is that we need to suspend surety
that we know what's really here and we've

576
00:40:53.760 --> 00:40:58.199
got it, we know why this
is and just stepping back to suspend our

577
00:40:58.239 --> 00:41:01.239
belief that this is what we've to
believe, I think is incredibly useful.

578
00:41:01.880 --> 00:41:07.440
Yes, okay, so development,
it's a development of the characteristic of humility,

579
00:41:07.679 --> 00:41:10.639
which I think is all lacking nowadays
and the top abology. Yes,

580
00:41:10.760 --> 00:41:15.599
the humility about making judgments about the
evaluations that we have of the world around

581
00:41:15.679 --> 00:41:21.840
us is incredibly important and again goes
against that intuitive gut reaction. It's a

582
00:41:21.880 --> 00:41:25.960
counterintuitive technique to be humble about our
decisions, and that's because we tend to

583
00:41:25.960 --> 00:41:31.280
be greatly over confident about both right, both positive decisions, optimistic decisions.

584
00:41:31.280 --> 00:41:36.239
And negative negative evaluations. We tend
to be greatly over confident. We make

585
00:41:36.320 --> 00:41:38.239
judgments way too fast, and we
need to step back, slow down our

586
00:41:38.320 --> 00:41:44.320
judgment and be more humble about our
evaluations. Agreed and so nicely said too

587
00:41:44.360 --> 00:41:46.679
in your book, it's so easy
to understand what you're all your examples and

588
00:41:46.719 --> 00:41:51.320
the way you go through and talk
about them, Supersky incredibly useful. That

589
00:41:51.599 --> 00:41:54.760
just helps us really get present to
what you're writing about, where are we

590
00:41:54.840 --> 00:41:58.719
in that and what we can do
about that. I just found that very

591
00:41:58.840 --> 00:42:02.000
very easy to follow. Thank you
so much. You're welcome now. You

592
00:42:02.000 --> 00:42:05.920
did talk about a few other other
tools there, but I wasn't sure.

593
00:42:05.960 --> 00:42:07.079
I want to make sure that you
have enough time to go to your eight

594
00:42:07.079 --> 00:42:09.840
step decision making models, so would
be maybe you want to do that next,

595
00:42:09.880 --> 00:42:12.639
and if we have more time to
get a couple more of the other

596
00:42:12.840 --> 00:42:15.079
tools that you talked about. I
want to make sure to hit the probabilistic

597
00:42:15.119 --> 00:42:19.920
thinking because I think that's so important
that people don't think about this nearly enough.

598
00:42:20.559 --> 00:42:22.039
Again, because of our gut reactions, we have a very black and

599
00:42:22.119 --> 00:42:25.800
white perspective in the world. We
have either a zero or one hundred percent

600
00:42:27.039 --> 00:42:31.719
perspective on what's going on zero one
hundred black people white, Whereas we need

601
00:42:31.760 --> 00:42:36.079
to be much more humble about this. We need to have much more shades

602
00:42:36.119 --> 00:42:39.079
of gray. And that's what probabilistic
thinking is about. It's about developing a

603
00:42:39.159 --> 00:42:43.679
shades of gray perspective, you know, saying that, hey, maybe this

604
00:42:43.760 --> 00:42:47.079
product which I'm about to launch,
maybe it has an eighty percent chance of

605
00:42:47.119 --> 00:42:52.519
working. And that's not one hundred
percent chance. It's not zero percent chance,

606
00:42:52.760 --> 00:42:55.679
it's an eighty percent chance. So
how do I proceed forward with an

607
00:42:55.679 --> 00:43:00.719
eighty percent chance of working? Or
saying let's say you're making a career decision

608
00:43:00.920 --> 00:43:02.320
and you think, hey, you
know, I'm going for that promotion it

609
00:43:02.360 --> 00:43:06.760
has a twenty percent chance of working. Most people if they think that,

610
00:43:07.079 --> 00:43:08.679
if a part of them thinks that, you know, maybe it has only

611
00:43:08.719 --> 00:43:12.800
a small percent chance of working,
twenty percent chance of working, they actually

612
00:43:12.800 --> 00:43:15.199
won't go through it. It's a
black situation. It's a zero percent chance.

613
00:43:15.239 --> 00:43:19.719
That's how they intuitively evaluated. Whereas, if you have a twenty percent

614
00:43:19.840 --> 00:43:22.920
chance of working for going for a
promotion, you might really want to consider

615
00:43:22.960 --> 00:43:27.400
taking that chance if you have a
good outcome on it's worth of time.

616
00:43:27.719 --> 00:43:31.079
So that's kind of a probabilistic thing
thinking approach that we need to develop in

617
00:43:31.159 --> 00:43:37.840
ourselves. Another aspect of probabilistic thinking
that is incredibly important is to step outside

618
00:43:37.840 --> 00:43:42.920
of ourselves be less confident about our
So we tend to be very optimistic about

619
00:43:42.920 --> 00:43:45.760
ourselves. We tend to think we're
awesome and all our plans will come true

620
00:43:45.800 --> 00:43:51.079
and so on, and in reality, may very many people fail. I

621
00:43:51.159 --> 00:43:54.639
mentioned at the beginning that about have
of all startups fail within the first five

622
00:43:54.719 --> 00:43:58.880
years, about two thirds of them
fail within the first ten years. So

623
00:43:58.920 --> 00:44:01.760
if you want to start a business, you need to ask why your business

624
00:44:01.760 --> 00:44:07.239
will succeed. When two thirds of
all businesses fail within the first ten years,

625
00:44:07.559 --> 00:44:12.440
that means you need to be somewhat
more skeptical than you would be about

626
00:44:13.039 --> 00:44:15.400
the success of your business. Maybe
you don't want to invest your life savings

627
00:44:15.400 --> 00:44:17.760
into it, that's kind of one
On the one hand, maybe you want

628
00:44:17.800 --> 00:44:22.000
to prepare more, do a little
bit more research before you invest into it.

629
00:44:22.280 --> 00:44:25.599
And that's in the small entrepreneurs.
For large companies and mid sized companies,

630
00:44:25.920 --> 00:44:30.079
a big, big, big problem
is mergers and acquisitions. About eighty

631
00:44:30.079 --> 00:44:35.159
percent of mergers and acquisitions fail.
They fail to create value. I want

632
00:44:35.159 --> 00:44:37.800
to highlight this, about eighty percent
of them fail to create value for companies.

633
00:44:38.039 --> 00:44:42.239
They destroy value rather than create it. So you want to be very

634
00:44:42.239 --> 00:44:46.719
skeptical, skeptical, skeptical of people
telling you to do a merger and acquisitions

635
00:44:46.760 --> 00:44:52.639
because it's much more likely to fail
and succeed. You need to have many

636
00:44:52.639 --> 00:44:55.039
more reasons for why it will succeed
before you decide to go forward. And

637
00:44:55.079 --> 00:44:59.519
that's something that I do a lot
of consulting around and many leaders I would

638
00:44:59.559 --> 00:45:01.400
like to hear, but it actually
saves them a great deal of money going

639
00:45:01.400 --> 00:45:06.480
forward. Let's golden, right there, Just golden. Okay, so we're

640
00:45:06.480 --> 00:45:08.880
getting very closely into the show here, doctor Supersky, if you could say,

641
00:45:08.960 --> 00:45:13.960
in maybe two and a half three
minutes at least high level, take

642
00:45:14.000 --> 00:45:16.039
us through your eight step decision making
model. Yes, so this is a

643
00:45:16.199 --> 00:45:21.639
really important decision making model for significant
decisions, serious decisions. We already went

644
00:45:21.679 --> 00:45:24.239
for the five questions for everyday decisions. This is for serious decisions. The

645
00:45:24.280 --> 00:45:29.400
first step, identify the need for
decision to be made. Again, identify

646
00:45:29.480 --> 00:45:32.559
the need for decision to be made. Bowing failed to identify the need for

647
00:45:32.599 --> 00:45:37.039
a decision to be made about the
sevent thirty seven MAX. After the first

648
00:45:37.119 --> 00:45:39.559
crash, they just kept going as
still no problem happened, and that was

649
00:45:39.599 --> 00:45:43.480
a very big problem for Boeing.
And you don't want to be in the

650
00:45:43.519 --> 00:45:46.639
same shoes that Bond was. Second, gather relevant information from a variety of

651
00:45:46.639 --> 00:45:51.199
and the formed perspectives on the issue
at hand. Don't only go to the

652
00:45:51.199 --> 00:45:54.079
people who agree with you Overwhelmingly,
we tend to go to people who agree

653
00:45:54.079 --> 00:45:58.400
with us because we're going with our
emotions. We want to think that the

654
00:45:58.400 --> 00:46:00.960
decision we made is right, so
we go to the yes people, the

655
00:46:00.000 --> 00:46:05.840
supportive ones, as opposed to going
to people who would be objective trust an

656
00:46:05.880 --> 00:46:12.000
objective advisors, get their perspectives,
including negative information value negative information especially highly.

657
00:46:12.320 --> 00:46:15.519
Then decide on the goals you want
to reach and the vision of the

658
00:46:15.559 --> 00:46:17.559
outcome. If you don't know the
goals that you want to reach, your

659
00:46:17.599 --> 00:46:22.440
decision will not likely not succeed.
If you don't have a clear vision of

660
00:46:22.480 --> 00:46:28.039
where you want. Then develop clear
decision making criteria to evaluate the various options

661
00:46:28.280 --> 00:46:31.280
you want. To develop those criteria
in advance before the options get into play,

662
00:46:31.519 --> 00:46:36.280
so you will not be weighed by
the options. Next, generate viable

663
00:46:36.280 --> 00:46:38.840
options to achieve your goals. We
tend to generate many less options than we

664
00:46:38.920 --> 00:46:44.079
need to. We settle for the
first available good option rather than going for

665
00:46:44.119 --> 00:46:47.079
the better options. And we need
to go for the better options on significant

666
00:46:47.079 --> 00:46:51.559
decisions. Next, wagh these options. Pick the best of the bunch.

667
00:46:51.840 --> 00:46:55.159
When you're weighing, you value the
decision making criteria, don't hold them as

668
00:46:55.159 --> 00:47:00.400
equal. You know, when you're
evaluating somebody for a job, sometimes sality

669
00:47:00.440 --> 00:47:02.639
will be more important for you.
Sometimes that are fitting the company, sometimes

670
00:47:02.639 --> 00:47:07.840
that expertise, sometimes on our network. So evaluate the various decision making credits.

671
00:47:07.880 --> 00:47:10.559
Here you see what's most important to
you as you value the contenders.

672
00:47:10.960 --> 00:47:15.960
Next, implement the option you choose, and very importantly, Step eight,

673
00:47:15.039 --> 00:47:20.679
evaluate the implementation process and revises needed. Very important to not simply say,

674
00:47:20.760 --> 00:47:22.639
hey made the decision, I'm going
through with it. Sometimes we'll make that

675
00:47:22.719 --> 00:47:25.760
wrong decision, and it's very important
to be able to change your mind.

676
00:47:25.800 --> 00:47:29.679
It's one of the biggest biggest skills
that you need to develop, and the

677
00:47:29.840 --> 00:47:34.079
book talks about the ability to be
humble and change your mind. Revising your

678
00:47:34.119 --> 00:47:38.920
decision in the implementation stage as needed
based on the evidence. We really appreciate

679
00:47:38.960 --> 00:47:40.880
that you took us through that.
I know you and I spoke before we

680
00:47:40.880 --> 00:47:44.239
got on air that it was important
for both of us that we really made

681
00:47:44.239 --> 00:47:46.960
sure our listeners walked away with something
that they could really use today. Now,

682
00:47:46.960 --> 00:47:50.360
listeners, if you can catch all
that, you got two options.

683
00:47:50.440 --> 00:47:52.880
Get the book that's one, and
also re listen to this podcast. There's

684
00:47:52.920 --> 00:47:58.079
a tremendous amount of value in this
Doctor Supersky. I'm so glad our paths

685
00:47:58.079 --> 00:48:00.519
have crossed. I thank you so
much for coming on air, being you,

686
00:48:00.920 --> 00:48:02.960
doing the work that you're doing,
and sharing us with yourself or sharing

687
00:48:04.039 --> 00:48:06.880
yourself with us. Thank you so
much, Elsa. It's been a pleasure.

688
00:48:06.920 --> 00:48:08.519
And again, thank you so much
for all the heart, effort and

689
00:48:08.639 --> 00:48:13.679
the research you put into preparing for
the podcast. My pleasure and I'm better

690
00:48:13.679 --> 00:48:15.039
for it. Thank you so,
listeners. If you want to learn more

691
00:48:15.039 --> 00:48:19.960
about doctor Glebsuperski, his books,
or the work he does helping professionals avoid

692
00:48:20.000 --> 00:48:23.519
business disasters, go to his website. It's Disaster Avoidance Experts dot com.

693
00:48:23.559 --> 00:48:29.199
Again Disaster Avoidance Experts dot com.
Last week. If you missed the live

694
00:48:29.239 --> 00:48:31.000
show, you can always care to
be a recorded podcast. We were on

695
00:48:31.039 --> 00:48:34.800
the air with Lynn Franks, who, at age seventy one, is a

696
00:48:34.840 --> 00:48:37.800
true renaissance woman who has established a
well being hub in Somerset, England,

697
00:48:37.920 --> 00:48:42.840
and continues to contribute to human rights, women's empowerment, and climate initiatives.

698
00:48:43.119 --> 00:48:45.880
Next week, we'll be on the
air with Chris Dunn talking about his passion

699
00:48:45.920 --> 00:48:47.760
to train great managers. See you
there, and remember that work is at

700
00:48:47.800 --> 00:48:54.079
least a third rde life, So
let's work on purpose. We hope you've

701
00:48:54.159 --> 00:48:59.159
enjoyed this week's program. Be sure
to tune in to Working on Purpose,

702
00:48:59.480 --> 00:49:04.840
featuring your host Alice Cortez, each
week on the Voice America Empowerment Channel.

703
00:49:05.360 --> 00:49:07.519
This week, find your life's purpose
at work.