The Innovation Ultimatum that is Reshaping Business

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, doctor Elise Cortez. Welcome

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back to the Working and Purpose Program. Thanks for tuning in again this week.

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Great to have you back. My
name is doctor Elis Cortez. I'm

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here in Dallas, Texas, which
is home base for me. If you've

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been tuning in for a while,
you know this program is a thought leadership

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series that enlightens and inspires listeners with
insights from distinguished business leaders and subject matter

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experts. Our conversations are designed to
elevate your thinking and entice you to take

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a just an inspirational approach towards leadership
and business. Before we talk about our

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guest today, let me share two
announcements with you. First, We've launched

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Gusto now, which is an online
e learning platform. It features leadership development

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and professional development courses and we do
it in English, Spanish and Portuguese.

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You can learn more at gusto dashnow
dot com. Secondly, my book is

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out here. It is my here. It's called Purpose Ignited, How Inspiring

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Leaders on Least Passion and Elevate Cause. It comes out on November seventeenth,

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is available now on Amazon. I
am going to do a book launch on

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Monday, November sixteenth, from twelve
to two Central time. You can register

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for that free event at gusto dashnow
dot com and going into the events tab

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and finding it there. I'm going
to be interacting and sharing a bit from

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where the book came from, some
key concepts, take Q and A and

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give away some prizes. So I
hope we'll see you there all right now.

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On this week's program with US Today
is Steve Brown, who is a

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futurist, author and consultant with thirty
years of experience in high tech. He's

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the former Futurist in chief Evangelists at
Intel Corporation, and he's consulting practice today

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helps companies prepare for the future.
Become more resilient and drive innovation into their

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business. He's the author of The
Innovation Ultimatum, How six strategic technologies will

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reshape every business in the twenty twenties. It's a how to guide on digital

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transformation, which is a focus of
our conversation today. You joined today from

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Portland, Oregon, which is my
old storming grounds. Steve, Welcome to

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working on purpose at least, it's
a great pleasure to be here. You

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know, before we get into this, I'm going to tell you a big,

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fat thank you for writing this book. I found this so compelling,

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so fascinating, and it gave me
such access to technology in a way that

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opened my eyes to possibilities and was
incredibly rivetting. So I want to thank

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you very much for writing this book. It's incredible. Oh. I appreciate

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that very much because I pulled my
heart and soul into it. And I'm

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actually glad that we found each other
because as I was researching you and finding

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out about your show, I realized
we care about a lot of the same

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stuff. So I'm glad that the
book resonates have I hope that your listeners

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and viewers are going to enjoy it
too, I think they will. And

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just for those of you who are
watching, let me show it too really

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quick. So it's easy to find
on Amazon, The Innovation Ultimatum. Great

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book, all two hundred and eighty
pages of it, Thank you very much.

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And yes, your heart and soul
is in there, so so to

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orient our leaders are readers who haven't
actually gotten hold of it just yet.

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And because we're going to talk through
this, if you could, in your

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words, talk about those six technologies
that you describe. Sure, So,

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as I was spending time I'm a
speaker for a living a consult with big

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companies, it became clear to me
that there were there's some new technologies that

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are around that business leaders, people
in business in generals didn't know what they

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were capable of doing, what kind
of problems they could solve. And those

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technologies are artistical intelligence, augmented reality, blockchain technology, sensors, and the

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Internet of things, all Thomas machines, which is smart robots, cobots,

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which are collaborative robots, self driving
cars and trucks, passenger drones and so

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on. And then finally five G
and satellite networks which connects all of those

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things together. So we're going to
talk through most of those things, if

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not all of those. I tried
to create a conversation around each one of

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those because they're also important. And
so as you know, I am thrown

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to read every word when I have
an author on because you're also teaching me.

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And that's that's how we actually I
actually developed my own thinking really quickly.

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Just got a question that just flashed
How would you define a futurist.

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Let's grab that real quick. Yeah
it's a fair question. Yeah, I

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don't sit in the darkened room and
smoke piote and think thinkfod Okay. So

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it is a discipline where you look
at the confluence of trends, technology trends,

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business trends, new business models,
new ways of doing business, but

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most importantly, people trends. What's
people want, what are their aspirations,

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what are their relationships, how do
they like to communicate? And you see

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how those come together over time,
and you're modeling what will be possible in

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a certain time frame, and from
that you build an innovation plan to make

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that happen. Brilliant, lovely great
question, listener, Thank you very much

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for that. Okay, let's get
into it. As you saw in what

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I lobbed over to you. I
prepare for these kinds of conversations. So

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I'm gonna read reading through some of
the things that you have in your book

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and then ask you to comment on
them because they're so crisp. So regarding

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artificial intelligence, I absolutely loved the
depiction of you of what you wrote about

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the Alpha go playing eighteen time world
champion leagues Sadol and beating him four to

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one, and so and then this
artificial intelligent fan technology and reinforcement learning deployed

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several new strategies that went against hundreds
of years of human wisdom among expert players,

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so that this was so cool.
By observing Alpha Goes approach, human

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players have improved their play. So
the lesson here. Rather than consider AI

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a threat to our unique community and
our value within the workplace, we can

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instead think of AI as a sophisticated
partner, one that boosts our skills and

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that ultimately elevates our humanity. Say
more about that. Yeah, I think

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we're always because of what we're reading
the papers and maybe reading science fiction or

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watching great movies like termin Nature or
The Matrix, we are sort of preprogrammed

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to be afraid of artificial intelligence and
to think that it's out there to get

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us somehow, either to replace us, which will happen in some cases.

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There were some jobs that will be
automated, but they're mostly low level tasks

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that humans don't really want to do
anyway. And I think the real magic

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of AI is in augmentation, which
is working in partnership with humans to help

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us do better, to help us
make work more meaningful, to give us

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superpowers, to help us really engage
differently in the workforce. And that example

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of the AI playing Go in a
new way, a very complex game,

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ancient Chinese game. What it enabled
the players to see as completely new strategies

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that they've never seen before. And
so AI, it's important to understand AI

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is a tool that helps us solve
problems we don't know how to solve ourselves,

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and that gives us new ways of
thinking about the world. That's a

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powerful concept people miss with AI.
And what it leads me to think is

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what's the big question we should ask
ourselves? Which is this what can we

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learn from AI? Is rather than
what can AIS learn from us? Brilliant?

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So brilliant to love that well,
speaking of that, one of the

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things I found extremely compelling. And
this is also in part because I started

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my career in human capital twenty years
ago in recruiting. But you talk about

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how Amazon built an experimental AI to
surface Candida's worthy of interviewing, but discovered

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it was biased against women, and
so that reflected historical bias and the hiring

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process. And so what you said, which I thought was so brilliant,

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as you said, artificial intelligence can
hold up a mirror to our own humanity.

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So if we think about then we
go on to talk about holding our

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standards well against it, So say
more about how we can better use AI

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and to be able to understand ourselves
and our bodies. I think that that's

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a great example of how we can
learn from AI. Again, because that

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AI that was looking through these resumes
and picking which ones Amazon's an interview and

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which ones they should pass on turned
out to be very quickly biased against women.

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And now why did the aid that
was malevolent? Was it a naughty

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AI? No, the AI learned
from looking at historical hiring patterns at Amazon,

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so it held up a mirror to
Amazon, and the HR department looked

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at and realized, oh wow,
what this says is our historical hiring practices

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have been biased against women, so
AIS are neither good nor bad. AIS

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are trained based on historical data.
They learned from that data we provide them,

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and so their behaviors reflect the world
they were trained in, and that

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means they reflect our behavior. So
the same way that our children, we

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hope that they will be better than
us, and we must have high ambitions

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for them. So we have to
have high ambitions for AIS to want them

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to be better than less biased,
fairer, kinder and someone. I think

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we can do that. It needs
to be very mindful of how we train

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our aism. I think an answer
is very nice. We had some commentary

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here in the chat room about is
it safe to let ai AI into our

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world and which when I hear you
saying as well, it's up to us.

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We're the ones that teach it,
were we feed it, so let's

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be careful what we actually feed That
quote beast Ai. Yeah. And the

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more you get to know about AI, the more you realize how limited it

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is in some ways. And certainly
as I researched it over the last ten

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years, I've become less fearful of
it. I think it's natural because we've

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had number done on us by Hollywood. But it is a very powerful technology,

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and so the question shouldn't be do
I fear this? It is how

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do we train ais to do the
right thing for us? Because it is

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incredibly powerful. There's a good chance
that one of your listeners right now will

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have their life saved in the future
by a drug that we codeveloped with help

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from an aim that's so enticing.
Okay, so let's move on then here,

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let'st's talk about let's talk about autonomous
machines. You've got a whole chapter

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related to that, and I was
really intrigued about your talk about John Deer's

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view of how humans and machines should
work together in the field, which is

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so awesome for me having grown upon
a farm by the way, and you

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talk about how this company aims to
build equipment that pays as much attention to

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the farmer as the farmer has to
pay attention to the equipment, and you

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talk about that human machine symbiosis,
and I got the image as I was

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reading that step of the tractor literally
lovingly watching the farmer and sort of holding

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him as he's stewarding the machine.
That's what I got when you wrote that.

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Yeah, I think it goes further
than that. The symbiosis is not

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just the tractor looking after the farmer. It is respecting the farmer as this

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incredible source of wisdom and experience and
not trying to automate that away, but

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taking for the advantage of that.
So you're creating this great symbiosis of a

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human machine working together. I spoke
to the head of strategy of embedded Solutions

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at John Dee and he was very
generous with his time and his ideas,

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and what he told me was they
see the human machine connection as central to

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success in the fields in the future. And if you think historically it was

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success on the farm was about relationship
between the farmer, their dog and their

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horse, or before that, you
know, maybe cattle. Now it's a

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symbiotic relationship between smart, intelligent equipment
and the farmer. And it's what you're

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doing is you're leveraging the farmer's experience, their incredible senses. You know,

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they can tell just whether vibration in
the cab, in the tractor, if

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there's something not quite right with the
way that the machine is working on the

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back. So you're not trying to
replace that, You're trying to take advantage

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of that. And John Deer is
really aiming to build machines that become a

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trusted partner of the farmer's, not
subordinate to them. They become like a

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friend, like a partner in the
fields, and that allows the farmer to

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focus on much higher level issues like
how to get the most out of the

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land, how to be a good
steward of the land. Listeners and viewers,

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I hope that you find that as
compelling and encouraging as I did when

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I read the book. I just
think there's so much promise in this and

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I think for probably a lot of
you, you probably have in some ways

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at least seen technology as something to
fear, which is what's happening here in

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the chat room. So I hope
that this conversation is really elevating your ideas

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about the potential of how you can
really leverage these technologies, as Steve has

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written about exciting. So that brings
me to the next thing I really wanted

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to talk about, which I've been
saying for quite some time now, that

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you also write in your book,
you say, rather than using automation to

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replace human jobs, the goal of
semi automation is to build human machine partnerships

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and elevate the world the work of
humans. And so of course there's always

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going to be need to retool our
skills, etc. But I've I've always

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seen a for the last at least
ten years, that technology allows us to

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kick ourselves upstairs. Yeah. I
think that's very much true, and to

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not have to do the stuff that's
repetitive, boring or not very rewarding to

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grow, you know. And so
the advice I've given the book is that

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every business look at all their business
processes, split those processes into individual tasks,

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and then assign out each tasks to
either a human, a robot,

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or an AI, depending on which
is best suited to that particular task.

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You use robots where you need strength
and stamina, or to work in a

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dangerous environment. You use ais when
you need to find insights or complex patterns

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in vast troves of data, or
you need to rive bias for example.

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What that allows a humans to focus
on is that the things that machines aren't

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good at, and that tells us
what we need to do when we're reskilling

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or upskilling to make sure that we
remain relevant in the workplace of the future.

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It comes to really simple fact,
doubling down on our humanity and building

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the skills that machines don't have and
in many cases will never have. So

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that's creativity, communications, critical thinking, empathy, the ability to inspire others

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to use your imagination, planning skills, entrepreneurial skills, being adaptable, understanding

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all the weirdness of humanity that we
call culture, and all those sorts of

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things. So those are the kind
of things that we should cling onto because

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they differentiate us from machines. And
it turns out those are all the fun

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things to do. Anyway, I
completely agree here here Steven again, very

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encouraging words. All right, So
next, I want to talk about something

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that I knew nothing about relative to
blockchain. I knew nothing about that technology.

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But your view that you've talked about
in the book is your view of

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how the east Umail link computer language
is akin to blockchain, which I now

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understand thanks to you, is a
distributed ledger technology and it's that religion.

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It's it's unleashing in cascading effects.
And so you say blockchain is to trust

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and transactions as htmail is to information
and the web say more about that.

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That is just fascinating a compelling to
me. Yeah, So I mean both

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for many listeners viewers today, HTML
they may have heard of if they're involved

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in web design. Blockchain they may
not well have heard of at all.

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But I compare the two technology because
they're both these kind of boring but essential

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plumbing that makes magical things possible online. So HGML is the technology that allows

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us to organize information on web pages
and define the functionality of all the amazing

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websites that we now take for granted. Blockchain is the technology magic that brings

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trust to the web. It's a
way of storing information that we call it

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immutably, which means you can't ever
edit it. So it's a foundational capability

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needed when you handle transactions of any
kind to store information. Say yep,

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okay, you want to buy one
hundred shares, They're going to give me

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so much money for it. Okay, let's put that transaction down and we

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can't change that information. So the
reason they compared the two is that the

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same way that HTML evolved over the
years, early web pages were just clickable

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catalogs of information. Online magazines,
I think of the early days of Yahoo.

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Today's websites can handle video, animation, interactivity, and so much more.

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Blockchain is evolving in the same way
to handle ever more sophisticated things,

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and it's being used for way more
than just handling trusted transactions. So for

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those people who are listening, who
are who have maybe looked at blockchain technology

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and rejected it a few years ago, take another look, because it's changed

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a lot and it's going to solve
a lot of business problems going forward.

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So helpful, Steve, again,
thank you for making this so these concepts

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that have been actually very large and
scary for me much more accessible. So

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thank you for that. With that, let's grab our first break. I'm

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your host actor Eli's Quartais. We've
only are with Steve Brown, who is

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a futurist author and consult them thirty
years of experience in high tech. He

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is the author of The Innovation Ultimatum, How six strategic technologies will reshape every

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business in the twenty twenties. It's
a how to guide and digital transformation.

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You join it today from Portland,
Oregon. We've been talking about about some

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of the cousts in this book.
We're going to keep going afterwards, to

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00:17:15.200 --> 00:17:19.119
stay with us, will be right
back. Doctor Release Cortez is a management

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00:17:19.160 --> 00:17:26.440
consultant specializing in meaning and purpose and
inspirational speaker and author. She helps companies

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00:17:26.559 --> 00:17:33.720
visioneer for greater purpose among stakeholders and
develop purpose inspired leadership and meaning infused cultures

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that elevate fulfillment, performance, and
commitment within the workforce. To learn more

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00:17:38.799 --> 00:17:42.480
or to invite a Lease to speak
to your organization, please visit her at

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00:17:42.480 --> 00:17:47.880
a Lease Cortez dot com. Let's
talk about how to get your employees working

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00:17:47.960 --> 00:17:59.400
on purpose. This is working on
purpose with Doctor Release Cortez. To reach

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00:17:59.440 --> 00:18:03.480
our program today or open a conversation
with a Lease, send an email to

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00:18:03.640 --> 00:18:11.079
Alise ali Se at Elise Cortez dot
com. Now back to working on purpose.

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00:18:17.519 --> 00:18:19.039
Thanks for staying with us, and
welcome back to working on purpose if

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you're just joining us. My guest
is Steve Brown. He's a futurist,

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author and consultant with thirty years of
experience in high tech. He's the former

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futurist and chief evangelist at Intel Corporation, and he's the author of The Innovation

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Ultimatum, How six strategic technologies will
reshape every business in the twenty twenties.

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It's a how to guide and digital
transformation. I'm your host, doctor Elie's

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Cortesse. Okay, Steve, So
I want to go on a little bit

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further about blockchain because again I had
just no insight into it all. And

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you give a couple of different examples
of how it's being used, one of

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which actually is related to digital voting. Tell us more about that. Yeah,

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this is one of the very early
stages. This is not widely deployed

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yet. But yeah, I mentioned
before the break that blockchain is a way

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of building trust where trust didn't exist
previously, because you have this immutable database

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for information, and not only is
the information immutable, meaning you can't edit

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it once you've put it in there, but it's also timestapped. And it's

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those capabilities that make a blockchain attractive
as a way as a foundation for building

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a digital voting system. And you
can use them, and I can talk

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about blockchains literally for hours and take
it from me that you can use them

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to help establish people's identity digitally,
to reduce voter fraud, to eliminate votes

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fresh at the same time and all
the time, while increasing access to democracies.

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This is what it makes it very
attractive. It should make elections easier

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to audit and harder to manipulate,
and yet maintain privacy for the voter because

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the votes can be counted without compromising
either privacy or security. So it's a

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pretty interesting system and idea, And
there are some interesting models being proposed Democracy

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dot earth, which is a website
you can go look at. They're promoting

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this idea of direct democracy where people
get to vote on individual issues rather than

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voting for a candidate who then makes
these decisions on their behalf. And in

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this platform they're imagining you would be
able to delegate your votes to a trusted

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trend or trusted person who you think
is an expert on that particular issue,

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and you empower them to vote on
your behalf. So there's a really interesting

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democratic models being considered using blockchains.
And you may be able to see this

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this question coming up on the screen. What what if you change your mind

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or push the wrong button? That
kind of a system. Yeah, that's

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that's kind of well, it's the
same same same problem the system you have

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to day action. That's true,
that's right, Okay, all right,

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so I will tell you I with
this next thing I want to talk about

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here. I got so excited because
I was reading your book over the weekend.

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I was telling the friend that I
was with about this, and I

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was just like off the charts about
this. This is like opens my mind,

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just writ large and so this I
found that the collaboration was quite interesting.

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So you talk about using tokens through
a blockchain technology to create crypto shareholder

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virtual employees that work for free in
return for potential future profit. He got

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to share the story in your book
about the guy who's building the new global

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payment system with seven full time employees
and one hundred virtual employees. He got

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to show that that's awesome. Sure. So yeah, I met this guy

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literally in the coffee shop across the
road from my house here, and he

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was building an online payment system that
he hoped one day would compete with the

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likes of Visa and MasterCard and that
would handle all currencies, so all Fiat

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currencies, dollars and euros, whatever, and all cryptocurrencies for payment. So

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he had seven all he could afford
with seven full time employees, but he'd

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engage another one hundred or more as
a virtual workforce. So they were all

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working for free. He wasn't paying
them a salary, but in return for

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contributing their time, for contributing code
to the platform where he was building,

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they got these tokens in return,
and so that's basically a stake in the

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company and the value of those tokens. The way that blockchains work is that

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the value of the tokens reflects the
value that you're building on top of the

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blockchain platform. So if his company
takes off and is wildly successful and competes

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with thesa fifteen years from now,
all of the tokens that those people own

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are going to be worth a lot
of money. So it's a new model

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for employing people that lets them spend
part of their time working on riskier projects

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that they believe in, that they
think can make possible. So there are

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rewards for success, not for effort
per se, but in the reason it's

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interesting I think is it enables startups
like Disguise Payment startup to scale quickly even

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when they have limited cash flow.
And it enables us as workers to just

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know how go and play in these
startups and maybe have big rewards if they're

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successful. Right, It gives it
it gives anybody across the world accessibility to

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a startup, which is incredibly exciting. Right, So I literally really my

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poor friend I talked a lot about
this this weekend and he was like,

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all right, are you done talking
about this? I'm ready to go on

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to the next subject. Okay,
all right, So now I want you

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to talk to us and distinguish for
us about what virtual, augmented and mixed

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reality are and why they're important.
Sure, so, some of you may

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have tried virtual reality, which is
put on a headset and you are completely

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immersed in a digital reality. You
feel like you're somewhere else, could be

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on a different planet, could be
inside a game, whatever it might be,

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and you're cut off from the physical
world around, and you can't see

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the environment you're in. Augmented reality
instead overlays information on your view of the

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world, so you might look on
an augmented reality app on your phone and

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see objects that don't exist. If
you think about the Pokemon Go app that

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was popular a few years ago mixed
reality. He takes augmented reality a little

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further, and it's much more sophisticated
in the way that it operates, so

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it blends objects intelligently in your view
of the world. So you put on

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a pair of magic glasses, and
now when I look at an object,

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let's say it's on my coffee table, if I put something in front of

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it, it'll disappear behind it.
It feels like that digital object is actually

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there. The augmented reality term has
become a catchule for this mixed reality thing

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as well. But I think augmented
reality is important because it doesn't it's really

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useful in the world of work because
you're not disconnected from the work environment and

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you can get additional information overlaid on
top of your view of the world that

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can help you do your work.
So as I was reading that parts,

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the one thing that I was thinking
about was, gosh, I want to

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find ways to be able to incorporate
those technologies or some symblance of those technologies

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and the courses that I'm doing now
online for individuals and companies. I thought,

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oh, my gosh, that's so. It will be so great now

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that we know that we can do
these things virtually, to be able to

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add that kind of experience. So
you really spark something in me. I

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have no idea what it's going to
look like. But I can thank you

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00:25:07.039 --> 00:25:10.720
for giving me that idea. Thank
you. Yeah, you're welcome. It's

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00:25:10.759 --> 00:25:15.359
exciting, all right. And another
kind of analogy and comparison here that I

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think is worth talking about. You, Right, if artificial intelligence is the

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new computer and blockchain is the new
network, then augmented reality will become the

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new display. So help us understand
the promise of augmented reality and how it

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00:25:26.079 --> 00:25:30.759
can be applied in workplace, especially
if you it. Yeah, I mean

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very often if we do use computers
in the workplace, we're using information that

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is presents to us in two dimensions
on flat screen, whether it's a computer

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screen, a phone screen, tablet
screen, or something like that. Now,

359
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for most people in our primary sense
is our visual sense. So we

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have an opportunity to have a much
better interface between computers and humans if we

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can optimize that visual interface. So, rather than the display be trapped inside

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a rectangle, what if I could
just overlay in the nation on the entire

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field of view and the world around
me. I can think about my interfaces

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as a much broader palette and a
so R doesn't take you away from that

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connection as I mentioned, with your
physical surroundings, and it gives you this

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notion of beyond to create what I
call in the book a hybrid worker,

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a combination of human experience and intelligence
and machine intelligence and the vast knowledge store

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and capabilities of the cloud, so
that the ideal interface between those two.

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So if you imagine a repair worker
going out into the field to work on

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a robot, maybe it's a robot
model I've never seen before. Rather than

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have to thumb through a manual and
get figure out what to do, they

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put on their glasses. It shows
them open this flap, look here,

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pull out this circuit board, inspect
this, check these connections, and walks

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them through step by step, visually
showing them in the moment what to do.

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So it's almost like real time training
in the moment. If for those

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people that watched the movie The Matrix, it's a little bit like that.

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00:27:00.240 --> 00:27:03.039
You know, you plug in.
There's no spike casting on the back of

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00:27:03.079 --> 00:27:04.680
your head in this model, which
is goodness yeah, but you know you

379
00:27:04.720 --> 00:27:08.279
could be It's the same idea of
instantly being able to learn how to do

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something as you're shown step by step
by the AI through augmented reality exactly what

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to do, so you can learn
along the way. That's so exciting.

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Right. If that doesn't open your
eyes listeners and viewers to possibility and get

383
00:27:22.240 --> 00:27:23.440
too excited, I don't know what's
going to do it for you. This

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00:27:23.480 --> 00:27:27.519
is so great. Okay, speaking
of exciting, and this also was really

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00:27:27.599 --> 00:27:32.920
ripting for me. You talk about
the promise of virtual reality driving healthcare,

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00:27:33.000 --> 00:27:34.519
so you've got you've got. I
love how you've got different chapters based on

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00:27:34.519 --> 00:27:37.880
different industries, healthcare being one of
them. But we talk about the studies

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00:27:37.880 --> 00:27:42.039
between Duke University and the University of
sal Polo and the work they're doing on

389
00:27:42.200 --> 00:27:48.559
chronic spinal cord injuries. I thought
that that whole idea of that kind of

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00:27:48.599 --> 00:27:53.119
collaboration and the possibilities for those emerging
technologies were I don't know, it's so

391
00:27:53.559 --> 00:27:57.920
inspiring and awesome that I was thrown
by them, say say more about what

392
00:27:57.960 --> 00:28:03.000
they're doing and what's actually happening there. Yeah, virtual reality has all kinds

393
00:28:03.039 --> 00:28:08.720
of therapeutic benefits from people with PTSD
and treating them to just training people to

394
00:28:08.759 --> 00:28:15.359
react correctly in the moment. The
Walmart shooting incident in Santa Fe I think

395
00:28:15.359 --> 00:28:19.200
it was three years or so ago. The Walmart staff there said, Hey,

396
00:28:19.240 --> 00:28:23.200
if we hadn't been trained in these
virtual reality headsets, we would not

397
00:28:23.279 --> 00:28:26.200
have responded so quickly to the situation
and wouldn't have saved all us lives.

398
00:28:26.200 --> 00:28:30.519
So it is great for simulating things, but it's also great for tricking our

399
00:28:30.559 --> 00:28:36.960
brains. So what they did with
the University of Sapaolo and Duke they took

400
00:28:37.000 --> 00:28:42.559
patients who had spinal cord injuries and
they immersed them in this therapeutic simulation which

401
00:28:42.599 --> 00:28:47.799
was designed to improve the mobility of
their lower limbs. So they were fitting

402
00:28:47.839 --> 00:28:49.759
with the Brain machine interface, which
it's a little helmet that goes on and

403
00:28:51.039 --> 00:28:56.960
senses electrical activity in the brain,
an exoskeleton which they fit onto their legs

404
00:28:56.000 --> 00:29:00.920
which would move their legs around,
and then a VR headset that showed them

405
00:29:02.000 --> 00:29:03.720
a virtual pair of legs, so
they were just looking down as if they

406
00:29:03.759 --> 00:29:10.839
had a fully functional, normal pair
of legs and without an exoskeleton on them.

407
00:29:11.000 --> 00:29:15.720
The brain wis SHEE interface was then
used to control the exoskeleton and in

408
00:29:15.759 --> 00:29:22.079
the VR they saw the movements of
the exoskeleton mirrored in the simulation. The

409
00:29:22.119 --> 00:29:29.920
act of seeing virtual legs move inside
a simulation lead patients. They quickly learned

410
00:29:29.960 --> 00:29:36.680
how to control the exoskeleton legs using
the interface, and it formed new pathways

411
00:29:36.720 --> 00:29:40.720
in the brain core text and then
the undamaged nerves in the spinal column.

412
00:29:41.200 --> 00:29:44.720
And after extensive training, you know, they were able to remove the brainische

413
00:29:44.759 --> 00:29:49.720
interface and the exoskeleton under the eyeheadset, and some patients regained limited control and

414
00:29:49.759 --> 00:29:56.640
sensation in their legs just by being
simulated and tricked into thinking that they could

415
00:29:56.640 --> 00:30:00.920
do this. It's just phenomen What
I really apreciate about that story, and

416
00:30:00.920 --> 00:30:04.279
you just narrated it so beautifully from
the book, is that it's just here's

417
00:30:04.279 --> 00:30:10.279
a great illustration of how technology really
can raise us, really can pull us

418
00:30:10.400 --> 00:30:12.720
up right. It's such a such
a beautiful contribution. And I don't know

419
00:30:12.759 --> 00:30:15.720
anything about that at the healthcare space
and ever worked in that, but and

420
00:30:15.759 --> 00:30:18.880
I can't imagine I want to be
like that, not to be able to

421
00:30:18.880 --> 00:30:21.640
move my legs. I love to
run and love to move, But the

422
00:30:21.720 --> 00:30:25.119
idea of being able to see the
promise of using that kind of technology for

423
00:30:25.200 --> 00:30:30.440
something like that is it's really compelling. Yeah, the healthcare industry is going

424
00:30:30.480 --> 00:30:33.079
to change dramatically in the next fifteen
years, and I couldn't be more excited

425
00:30:33.160 --> 00:30:37.119
that it's one of the sectors I
spend a lot of time thinking about and

426
00:30:37.279 --> 00:30:40.880
working in, and AI is going
to completely transform it, and the other

427
00:30:40.880 --> 00:30:45.279
technologies will play a big part too, can't wait. I'm sure every want

428
00:30:45.319 --> 00:30:48.599
of us on this, on this
call or this video will in some way

429
00:30:48.200 --> 00:30:52.720
be will experience those those changes in
those upgrades. So it's pretty exciting,

430
00:30:53.920 --> 00:30:56.680
all right. So now you would
have been sort of saying this here,

431
00:30:56.680 --> 00:31:00.400
but I want to bring it home
for our listeners for this last this second

432
00:31:00.440 --> 00:31:06.119
segment here, But you talk about
every organization will need a labor augmentation strategy,

433
00:31:06.160 --> 00:31:10.000
elevating your workers by augmenting them with
superpowers. What's not to love about

434
00:31:10.000 --> 00:31:11.400
that? I mean, I love
the idea of being able to bring up

435
00:31:11.400 --> 00:31:17.359
people's greatness, and if technology helps
us do that, I'm in. Yeah.

436
00:31:17.359 --> 00:31:22.039
I think if leaders of companies just
look at these technologies as a way

437
00:31:22.119 --> 00:31:27.480
to save costs and to remove labor
from the equation, they failed and they

438
00:31:27.559 --> 00:31:32.839
might get some short term gains.
But all the studies I've seen show the

439
00:31:32.880 --> 00:31:37.440
best business impact in the medium to
long term is when you have an augmentation

440
00:31:37.480 --> 00:31:41.039
strategy, When you're looking at how
to use technology to elevate your talent,

441
00:31:41.559 --> 00:31:45.279
and really, when you're thinking about
these superpowers and boosting our abilities, it

442
00:31:45.400 --> 00:31:51.240
is our cognitive abilities, our physical
abilities, and then our sensing abilities,

443
00:31:51.240 --> 00:31:55.839
our ability to see and experience the
world. So we'll give you some examples.

444
00:31:56.279 --> 00:32:00.759
See through the letter C and then
thru. They're a company building headsets

445
00:32:00.799 --> 00:32:06.680
for firefighters and they enhance the senses
when they are in a smoky environment and

446
00:32:06.680 --> 00:32:10.000
allow them to see edges and shapes
through smoke, and they're able to get

447
00:32:10.079 --> 00:32:15.880
in and out of buildings when they're
doing rescues five times faster using this enhanced

448
00:32:15.920 --> 00:32:22.200
sensing capability. Construction workers are starting
to use exoskeletons to allow them to lift

449
00:32:22.240 --> 00:32:25.680
weights up to two hundred pounds as
if they were just like a feather,

450
00:32:27.480 --> 00:32:34.240
and ais are being used to boost
their creativity and our imagination. Autodesk has

451
00:32:34.279 --> 00:32:38.200
created a suite of design tools that
use augmented reality to take the design,

452
00:32:38.240 --> 00:32:43.599
the initial design that the designer creates, riff on it and create hundreds or

453
00:32:43.680 --> 00:32:45.400
thousands of alternatives and say, hey, we did it this way, we

454
00:32:45.640 --> 00:32:49.960
did it that way, And so
the designer has all of these choices to

455
00:32:50.000 --> 00:32:53.680
look at. And when designers first
use these tools, it was expected they'd

456
00:32:53.680 --> 00:32:59.119
be more productive, and they were. But what surprised Autodesk is that they

457
00:32:59.160 --> 00:33:02.839
said, this makes me feel so
much more creative. This liberates my creative

458
00:33:02.880 --> 00:33:07.279
between my imagination. Yes, I
love that, I'm in for that.

459
00:33:07.319 --> 00:33:09.880
We have more to talk about that. Toward the end of our conversation and

460
00:33:09.880 --> 00:33:14.200
without let's grab our last break.
I'm your host, doctor Elise Cortez.

461
00:33:14.319 --> 00:33:15.960
We've got on air with Steve Brown, who is a futurist, author and

462
00:33:15.960 --> 00:33:20.079
consultant with thirty years of experience in
high tech. Is the author of the

463
00:33:20.119 --> 00:33:24.119
book entitled The Innovation Ultimatum, How
six strategic technologies will reshape every business in

464
00:33:24.160 --> 00:33:29.599
twenty twenties. It's how to guide
on digital transformation into today. From Portland,

465
00:33:29.640 --> 00:33:31.559
Ore again to stay with us,
We'll be right back. Doctor release

466
00:33:31.640 --> 00:33:37.759
Cortez is a management consultant specializing in
meaning and purpose and inspirational speaker and author.

467
00:33:38.079 --> 00:33:45.279
She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership

468
00:33:45.559 --> 00:33:51.880
and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce.

469
00:33:52.480 --> 00:33:54.839
To learn more, or to invite
a lease to speak to your organization.

470
00:33:55.200 --> 00:33:59.799
Please visit her at a lease Cortez
dot com. Let's talk about how

471
00:33:59.839 --> 00:34:10.239
to get your employees working on purpose. This is working on Purpose with doctor

472
00:34:10.320 --> 00:34:15.880
Elise Cortez. To reach our program
today or open a conversation with Elise,

473
00:34:15.280 --> 00:34:22.480
send an email to Elise ali se
at Elise Cortez dot com. Now back

474
00:34:22.519 --> 00:34:32.039
to working on purpose. Thanks for
staying with us, and welcome back to

475
00:34:32.039 --> 00:34:35.719
working on purpose. If you're just
tuning in. My guest is Steve Brown.

476
00:34:35.880 --> 00:34:37.920
He's a futurist, author and consultant
with thirty years of experience in high

477
00:34:37.920 --> 00:34:42.719
tech. He is the former futurist
in chief evangelist at Intel Corporation, and

478
00:34:42.719 --> 00:34:46.159
he's the author of The Innovation Ultimatum, How six strategic technologies will reshape every

479
00:34:46.159 --> 00:34:51.280
business in the twenty twenties. I'm
your host, doctor Elise Cortez. Okay,

480
00:34:51.320 --> 00:34:53.719
so for this last part of our
conversation, Steve, it goes so

481
00:34:53.760 --> 00:34:58.199
fast, right. I told you
what I want to assuade. Maybe some

482
00:34:58.239 --> 00:35:01.400
of the concerns that people have about
worry about inculcate or adding AI in these

483
00:35:01.440 --> 00:35:05.920
technologies to their lives and their business, and I want to address some of

484
00:35:05.960 --> 00:35:09.480
the important ways that you steward the
conversation. How you're suggesting companies plan for

485
00:35:09.519 --> 00:35:15.800
that, And so you say,
as business as businesses deploy artificial intelligence,

486
00:35:15.880 --> 00:35:20.320
leaders will need to stay laser focused
on their core humanistic purpose and communicate it

487
00:35:20.360 --> 00:35:24.760
clearly and relentlessly to every employee.
AIS learn from historical data and from historical

488
00:35:24.800 --> 00:35:29.840
behaviors and thus reflect human vice and
values. If your employees aren't fully aligned

489
00:35:29.880 --> 00:35:31.840
with your purpose, mission, vision, and values, your AIS won't be

490
00:35:31.920 --> 00:35:37.000
either. Yep, pretty much so, as I was saying in the show,

491
00:35:37.119 --> 00:35:44.360
right, just like kids, AIS
learn from observing the behavior of others,

492
00:35:44.440 --> 00:35:49.400
and without clear rules and setting a
good example, kids turn into brats,

493
00:35:49.920 --> 00:35:53.159
and the same applies AIS. So
when AIS are being installed in an

494
00:35:53.239 --> 00:36:00.519
organization and they're being trained, it's
really important that the humans training them are

495
00:36:00.599 --> 00:36:05.440
acting as we would want the AIS
to act. And so having a really

496
00:36:05.480 --> 00:36:10.079
strong culture, a strong set of
values, that you communicate relentnacy to employees,

497
00:36:10.119 --> 00:36:15.199
that you reward them for their behavior
to values, and setting a clear

498
00:36:15.239 --> 00:36:20.679
purpose so that everybody in the organization
knows what to do and how to behave.

499
00:36:22.079 --> 00:36:24.360
If you can do that then your
ais are going to learn from that

500
00:36:24.760 --> 00:36:28.800
and they're going to behave as you
would hope them too, and they can

501
00:36:28.880 --> 00:36:32.159
you know, you're going to on
board them as team members who are living

502
00:36:32.199 --> 00:36:37.360
the culture and become examples from the
humans then learn from. So we really

503
00:36:37.440 --> 00:36:40.960
need very aware people who are stewarding
that process, very aware of their own

504
00:36:40.960 --> 00:36:45.599
biases, which we all have right
and to the extent that they can and

505
00:36:45.840 --> 00:36:51.880
and and conscientiously steward that process.
That's that's fascinating to me. Yeah,

506
00:36:52.119 --> 00:36:55.199
I think we have to be very
mindful. These are powerful technologies. We

507
00:36:55.199 --> 00:37:00.599
can do incredible, powerful good with
them. But if we not thoughtful about

508
00:37:00.599 --> 00:37:05.880
the way we build these technologies,
they could have consequences we don't want,

509
00:37:05.920 --> 00:37:08.360
and you know we all worry about
that. But I think if we're mindful

510
00:37:08.719 --> 00:37:15.599
and really thoughtful about how we train
these ais and help us to be the

511
00:37:15.639 --> 00:37:19.679
best that we can be, and
to be even better than us, then

512
00:37:19.719 --> 00:37:22.559
we can build something really lasting and
wonderful. I really appreciate you bringing that

513
00:37:22.599 --> 00:37:25.360
up to you, because people do, as you well know from your work

514
00:37:25.400 --> 00:37:30.320
and your experience, fear these things
because they don't understand them and they're unknown.

515
00:37:30.719 --> 00:37:32.320
So what I'm really hearing from you
is the extent to which we as

516
00:37:32.400 --> 00:37:37.480
humans need to really step our our
game up as well to help steward this

517
00:37:37.559 --> 00:37:42.880
process along here. So that's it's
done in the most conscientious, purposeful fashion

518
00:37:43.000 --> 00:37:45.119
as we can as we can make
it. Yeah, we should be cautious,

519
00:37:45.119 --> 00:37:50.519
but not fearful. Beautiful, beautiful. So and then you've we've got

520
00:37:50.599 --> 00:37:53.519
some questions about to how to start
to access these technologies, and I think

521
00:37:53.559 --> 00:37:59.320
this next question will help you do. Say that any major automation efforts should

522
00:37:59.320 --> 00:38:02.559
involve ethno refers and experience designers on
the front end of the project to understand

523
00:38:02.559 --> 00:38:07.679
the important steps where the innate humanity
of the organization adds value within the business

524
00:38:07.719 --> 00:38:12.239
processes. And you say, poor
awareness of where humans add unique value main

525
00:38:12.360 --> 00:38:16.480
lead to over automated business processes that
destroy market differentiation and reduce the companies to

526
00:38:16.519 --> 00:38:22.920
go to deliver against their brand promise
and purpose. That's incredibly powerful to understand,

527
00:38:22.920 --> 00:38:28.519
Steve. Yeah, and I think
it speaks to the historical role that

528
00:38:28.800 --> 00:38:32.360
information technology is played in the workplace. It was largely deployed to boost efficiency

529
00:38:32.360 --> 00:38:37.719
and productivity, which in turn went
into lower costs and that improve profitability,

530
00:38:38.079 --> 00:38:43.039
and it's going to be very easy
for business leaders to fall back on that

531
00:38:43.119 --> 00:38:46.960
approach again, and I think that
would be leaving benefit on the table,

532
00:38:47.000 --> 00:38:51.239
because you know, these new technologies
are looking bath from the book, will

533
00:38:51.360 --> 00:38:53.599
yield further productivity gains, no doubt, abounce it, but they can do

534
00:38:53.719 --> 00:39:01.079
so much more. And I think
if leaders other than just automate away labor

535
00:39:01.079 --> 00:39:07.199
wherever they can in pursuit a short
term profit, they should set themselves up

536
00:39:07.280 --> 00:39:12.119
to try to look beyond that,
because what they're likely to do is to

537
00:39:12.199 --> 00:39:15.840
automate away all the humanity, all
the things that differentiate their company, their

538
00:39:15.880 --> 00:39:21.159
brand, the way they interact with
customers, automate that away, and then

539
00:39:21.239 --> 00:39:24.880
what they're moving then is their differentiation
versus their competition. What that leads to

540
00:39:24.920 --> 00:39:29.239
them is a race to the bottom
on price, which is not good for

541
00:39:29.280 --> 00:39:34.159
anybody, because if we assume that
all competitors have similar access to technology and

542
00:39:34.239 --> 00:39:37.519
capital, they're going to strip away
the differentiation of their brands, which is

543
00:39:37.559 --> 00:39:43.320
their humanity. And that's just not
good for customers, employees, or shareholders.

544
00:39:44.320 --> 00:39:45.920
And I hope again, listeners and
viewers, that you find that encouraging.

545
00:39:46.280 --> 00:39:51.079
I certainly do so. I hope
that you recognize that you are absolutely

546
00:39:51.199 --> 00:39:55.239
needed and wanted in the workplace.
Yeah. I mean without humans, most

547
00:39:55.239 --> 00:40:00.639
businesses just they're nothing. Yeah.
Yeah, it's just an importan in distinction.

548
00:40:00.360 --> 00:40:04.559
And then going up further on here
when we start playing this way out

549
00:40:04.559 --> 00:40:07.159
in the future here, I was
really really fascinated with what you said about

550
00:40:07.639 --> 00:40:12.119
the notion that if more machines produce
a lot of what we need and workers

551
00:40:12.119 --> 00:40:15.199
don't do those jobs to earn wages, then taxes to government are reduced.

552
00:40:15.360 --> 00:40:20.320
And you talk about people like Sir
Richard Branson, Elon Musk, Mark Zuckerberg,

553
00:40:20.559 --> 00:40:23.679
Stephen Hawking, and Ray kurtzwell Will
who have concluded that some kind of

554
00:40:23.760 --> 00:40:28.920
universal basic income will be required to
the future to do to automation. I've

555
00:40:28.920 --> 00:40:30.920
heard a little bit about about UBI, but I knew nothing about it.

556
00:40:30.960 --> 00:40:35.280
Can you say a little bit more
about this topic. It's fascinating. Yeah,

557
00:40:35.320 --> 00:40:37.159
And we're sort of straying into the
realm of politics here, which I

558
00:40:37.199 --> 00:40:42.159
try and stay out of. But
you know it is it is a potential

559
00:40:42.239 --> 00:40:46.840
consequence of automation gone wild, is
that suddenly you know, they're just not

560
00:40:47.000 --> 00:40:51.480
enough jobs for us. And if
that happens, which I don't think does

561
00:40:51.559 --> 00:40:54.320
happen. I think we see some
automation, we're going to have to support

562
00:40:54.320 --> 00:40:59.679
people somehow, and so this notion
of universal basic income, everywey just gets

563
00:40:59.800 --> 00:41:02.239
a basic amount of money to be
able to live their lives, and then

564
00:41:02.280 --> 00:41:06.599
if you want to top up from
that, they have to work if they

565
00:41:06.599 --> 00:41:09.119
can find an employment. I think
the way it will likely play out is

566
00:41:09.119 --> 00:41:13.840
that while many jobs will be augmented, I know a lot of stuff we've

567
00:41:13.840 --> 00:41:16.079
talked about in the last twenty five
minutes or so, some jobs will be

568
00:41:16.079 --> 00:41:20.960
automated, and for those people,
they're going to need to reskill an upskill

569
00:41:21.199 --> 00:41:24.760
to remain relevant in the workplace.
So as they do that, some people

570
00:41:24.760 --> 00:41:30.000
are going to need support, and
maybe UBI comes in for those people.

571
00:41:30.400 --> 00:41:32.760
And some people will just not be
able to make the leap for whatever reason.

572
00:41:34.559 --> 00:41:37.480
So it's a UBI is just one
of a number of ideas to help

573
00:41:37.519 --> 00:41:42.719
support people either while they train to
gain the skills they need or in some

574
00:41:42.760 --> 00:41:46.280
cases they might need that support permanently. But there are other ideas too,

575
00:41:46.519 --> 00:41:50.760
you know, taxing robots. If
this is Bill Gates's idea, if a

576
00:41:50.840 --> 00:41:54.119
robot replaces a person who makes seventy
five thousand dollars a year. Okay,

577
00:41:54.280 --> 00:41:59.239
tax that robot as if it was
earning seventy five thousand dollars. Interesting,

578
00:41:59.519 --> 00:42:01.880
and then the you have negative income
tax, so supplemental money from the government

579
00:42:02.119 --> 00:42:06.039
for people who earned below a certain
threshold. So there's flipping the idea of

580
00:42:06.079 --> 00:42:09.599
income tax upside down. Yeah,
it's And again you'll like to say,

581
00:42:09.599 --> 00:42:12.760
we are getting in the role of
politics, and I want to stay away

582
00:42:12.760 --> 00:42:15.199
from that as well, but they
are very interesting ideas that need to be

583
00:42:15.239 --> 00:42:17.920
considered and pondered and thought through.
So now we sprinkled something in their foreign

584
00:42:17.920 --> 00:42:22.239
listeners and viewers who want to take
it from there. And to that end,

585
00:42:22.400 --> 00:42:23.880
you've sort of hinted at this and
the last thing you were talking about.

586
00:42:23.960 --> 00:42:28.239
But you say in your book that
technology has always created more jobs than

587
00:42:28.280 --> 00:42:32.000
it has destroyed, and typically these
new jobs require a higher level of skill

588
00:42:32.079 --> 00:42:37.559
and create more value and thus command
higher wages. And so the adult education

589
00:42:37.599 --> 00:42:39.880
programs will be vital for society to
safely navigate this transition. And you've got

590
00:42:39.920 --> 00:42:44.639
a whole chapter dedicated to education,
which I really appreciated. I read everything

591
00:42:44.679 --> 00:42:47.159
I read it a couple of times. Talk to us more about that,

592
00:42:47.199 --> 00:42:51.800
because one of the things that in
my work that I do around growth and

593
00:42:51.840 --> 00:42:54.480
transformation is for me, you're never
done growing, right, and I love

594
00:42:54.519 --> 00:42:59.000
the idea forever learning. For some
people, that's really scary and that's not

595
00:42:59.039 --> 00:43:01.119
really that interesting. So can you
talk to us a bit about how you

596
00:43:01.280 --> 00:43:07.159
see this ongoing adult education really playing
out and working well for us? Yeah,

597
00:43:07.199 --> 00:43:10.960
I think it's clear that people will
need a higher level of education going

598
00:43:12.000 --> 00:43:19.199
forward for many roles, and the
era of a two year college degree or

599
00:43:19.199 --> 00:43:23.880
a four year higher education degree,
that paradigm is gone. What makes more

600
00:43:23.960 --> 00:43:29.440
sense is this idea of lifelong learning
and that becomes the norm, and maybe

601
00:43:29.519 --> 00:43:35.559
we have a relationship with higher educational
or just educational groups that help us to

602
00:43:35.599 --> 00:43:39.159
continue to grow throughout our lives.
And so it redefines the relationship between the

603
00:43:39.159 --> 00:43:45.239
world of education and people. So
to do that, we will have to

604
00:43:45.360 --> 00:43:50.480
retool our education system, and the
education system has to step up. It's

605
00:43:50.480 --> 00:43:54.400
been pretty much the same for two
hundred years. It was designed to move

606
00:43:54.480 --> 00:44:00.039
people out of fields and inter factories
and offices, and we now live in

607
00:44:00.039 --> 00:44:04.679
the Internet era. We could completely
rethink the way that we deliver education,

608
00:44:05.320 --> 00:44:09.119
and I think the opportunity there is
to deliver a high quality education at far

609
00:44:09.199 --> 00:44:14.400
lower cost that we do today,
make it far more accessible to people.

610
00:44:14.960 --> 00:44:17.880
I think business will also need to
play a role. The Business Roundtable met

611
00:44:19.039 --> 00:44:22.679
last year, they had this idea
of stakeholder capitalism, and one of the

612
00:44:22.719 --> 00:44:29.679
things that explicitly acknowledging their is business's
role in helping their employees to constantly grow

613
00:44:30.000 --> 00:44:32.039
and develop new skills, and that
business needs to fund and support that.

614
00:44:32.239 --> 00:44:35.400
So I think it's going to be
something that everybody has to play a part

615
00:44:35.519 --> 00:44:37.639
in, but we're all going to
be along for a ride of constantly learning

616
00:44:37.639 --> 00:44:40.840
and improving. Yes, And to
that end, I was pleased that you

617
00:44:40.920 --> 00:44:45.199
brought that up, because I did
when that new statement came out of August

618
00:44:45.239 --> 00:44:47.719
nighteenth last year. I've immediately on
that and found that quite compelling and interesting

619
00:44:47.960 --> 00:44:53.239
and inspiring as a possibility. And
now I see more and more conversations around

620
00:44:53.239 --> 00:45:00.239
stakeholder capitalism, conscious capitalism, and
really business stewarding a world helping this door

621
00:45:00.199 --> 00:45:01.360
or the world that we all want
to live in, and then we do

622
00:45:01.519 --> 00:45:05.880
need businesses help to continue to grow
and learn. So I was very encouraged

623
00:45:05.920 --> 00:45:09.039
by that too. We're coming close
to out of time here, Steve,

624
00:45:09.079 --> 00:45:13.159
and I want to be sure and
ask you this you talk about in order

625
00:45:13.199 --> 00:45:15.639
to thrive in the post automation economy, we need a twenty first century psyche,

626
00:45:15.719 --> 00:45:19.880
which I thought was fantastic. And
you say we need to be adaptable,

627
00:45:19.960 --> 00:45:22.920
mobile, constantly curious, optimistic and
always learning, plus take charge of

628
00:45:22.960 --> 00:45:29.039
our own destiny, be genaceous and
have grit. Completely agree, and some

629
00:45:29.119 --> 00:45:32.239
of that really gets to what you
were saying before about really pulling out and

630
00:45:34.000 --> 00:45:37.960
calling ourselves into our full humanity to
be able to work alongside technology. So

631
00:45:37.960 --> 00:45:45.159
tell us more about this twenty first
century psych Yeah. So the number one

632
00:45:45.880 --> 00:45:47.880
question I get when I meet with
people in do events it should I be

633
00:45:47.880 --> 00:45:52.119
afraid of AI? I hope we've
touched a little bit on today. The

634
00:45:52.159 --> 00:45:55.840
answer is no. The second most
important question your common question I get is

635
00:45:57.280 --> 00:46:01.000
how, essentially some version of how
do I become robot proof? Or how

636
00:46:01.360 --> 00:46:06.800
what do I tell my children or
my grandchildren to help them become robot proof

637
00:46:06.840 --> 00:46:09.480
so that they will be relevant in
the workforce. And I think it really

638
00:46:09.519 --> 00:46:15.760
takes an attitude of owning your own
career being self motivated, but working to

639
00:46:15.840 --> 00:46:21.159
develop the skills their pay attention.
What are the skills you need to complement

640
00:46:21.239 --> 00:46:24.880
technology as technology can continue to improve
over time and other things we talked about

641
00:46:24.920 --> 00:46:30.320
in the previous block. Right,
it's the four sas of creativity, communication,

642
00:46:30.480 --> 00:46:35.360
collaboration, critical thinking, But it's
also things like empathy and adaptability,

643
00:46:35.480 --> 00:46:42.159
and that ability to be open to
always learning, to be positive and optimistic,

644
00:46:43.039 --> 00:46:47.119
and to always want to learn more
and be curious. Constant curiosity,

645
00:46:47.639 --> 00:46:53.079
I think, is what will power
people to have the most fulfilling careers going

646
00:46:53.079 --> 00:46:58.639
forward. Well that's one of the
major reasons I host to show at five

647
00:46:58.679 --> 00:47:00.320
and a half years and you are
episod in opertunor in ninety nine, so

648
00:47:00.360 --> 00:47:06.119
I'm slightly curious. I love it, absolutely love sharing what I learned with

649
00:47:06.119 --> 00:47:08.480
my lists and viewers across the World's
amazing. And on that note, see

650
00:47:08.559 --> 00:47:10.519
here we are at the end.
I want to give you the last word.

651
00:47:10.599 --> 00:47:13.880
You know, this show is listened
to across the world. People are

652
00:47:13.920 --> 00:47:16.559
looking to be able to learn how
to access more meaning and purpose in their

653
00:47:16.559 --> 00:47:20.119
lives and their leadership in their business. What do you want to lead them

654
00:47:20.159 --> 00:47:23.840
with? I think the biggest and
most important thing is don't be afraid of

655
00:47:23.840 --> 00:47:28.719
technology and what it can do for
us. Because the more you understand,

656
00:47:28.800 --> 00:47:31.880
the more I think you'll find you're
optimistic about the future as I am,

657
00:47:32.239 --> 00:47:36.800
and the more relevant you will be
in the workplace when you understand it.

658
00:47:36.800 --> 00:47:39.719
And that's why I wrote this book
to empower people, leaders in particular,

659
00:47:40.159 --> 00:47:45.679
with the information they need so they
can ask informed questions, understand what problems

660
00:47:45.719 --> 00:47:47.719
can be solved with the latest wave
of technology, and so just be inspired.

661
00:47:47.719 --> 00:47:52.639
I mean, there are ais out
there that can hear disease in the

662
00:47:52.679 --> 00:47:55.880
sound of your voice. If that
doesn't inspire you, and think about how

663
00:47:55.960 --> 00:48:00.960
that could save millions of lives by
catching things early, just by listening in

664
00:48:00.960 --> 00:48:07.239
a microphone to be able to literally
hear chronic heart further corner artwards disease,

665
00:48:07.360 --> 00:48:12.159
They're optimistic and future hypertension, diabetes, and even cancer just in the sound

666
00:48:12.199 --> 00:48:15.760
of your voice. These are the
types of opportunities we have when we embrace

667
00:48:15.840 --> 00:48:19.559
these technologies. And I'm excited to
see where the next ten fifteen years takes

668
00:48:19.639 --> 00:48:22.159
us. I am too, Steve, and you know the world is a

669
00:48:22.199 --> 00:48:24.039
better place with you in it.
I'm so glad we've crossed paths. I'm

670
00:48:24.119 --> 00:48:28.119
very grateful for your book and listeners. Viewers please pick it up. It's

671
00:48:28.199 --> 00:48:31.000
dynamic. It will change your life. You will learn more about Steve Brown

672
00:48:31.119 --> 00:48:36.000
his book The Innovation Ultimatum, or
to his consulting work he does at Possibility

673
00:48:36.000 --> 00:48:38.719
and Purpose. Start by visiting the
bald Futurist dot com or it's actually bald

674
00:48:38.760 --> 00:48:42.320
futurist dot com, not of the
in front of it. Love that you

675
00:48:42.320 --> 00:48:45.440
call yourself that. By the way, last week, if you missed the

676
00:48:45.440 --> 00:48:47.280
live show, you can always care
to be a recorded podcast. We turn

677
00:48:47.360 --> 00:48:52.440
the mic around and previous guest,
Danny Gutneck of Pathways as Sense Mind me

678
00:48:52.679 --> 00:48:54.880
about my own path to purpose,
and he gave me some new insights about

679
00:48:54.880 --> 00:48:58.599
my path and got me to admit
that my second great dream of what I

680
00:48:58.599 --> 00:49:02.440
would become in life. Thank goodness
that didn't happen came to pass. Listening

681
00:49:02.519 --> 00:49:06.360
and see what you think. Next
week we'll be on air with Joanne Hayman

682
00:49:06.480 --> 00:49:09.239
and hear about the work she does
helping women transition from jobs to working on

683
00:49:09.280 --> 00:49:13.199
purpose. See you there. Remember
that works at loos stop in our lives.

684
00:49:13.199 --> 00:49:22.480
So let's work on Purpose. We
hope you've enjoyed this week's program.

685
00:49:22.599 --> 00:49:25.760
Be sure to tune into Working on
Purpose, featuring your host, doctor Alice

686
00:49:25.840 --> 00:49:31.400
Cortez, each week on the Voice
America Empowerment Channel. Together, we'll create

687
00:49:31.440 --> 00:49:38.679
a world where business operates conscientiously,
leadership inspires impassioned performance, and employees are

688
00:49:38.679 --> 00:49:44.360
fulfilled in work that provides the meaning
and purpose they crave. See you there,

689
00:49:44.880 --> 00:49:45.360
Let's Work on Purpose.