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The topics and opinions express in the following show are
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solely those of the hosts and their guests and not
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those of W FOURCY Radio. It's employees are affiliates. We
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want working on Purpose. Now, here's your host, doctor
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Elise Cortes.
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Welcome back to a Working on Purpose program which has
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been brought to you with passion and pride since February
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of twenty fifteen. Thanks for tuning in again this week.
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Great to have you.
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I'm your host, doctor Elis Cortes. If we've not met
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before and you don't know me, I'm a workforce advisor,
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organizational psychologist, management consultant, logo therapist, speaker and author. My
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team and I at Gusto now help companies enliven and
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fortify their operations by building a dynamic, high performance culture,
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inspirational leadership and nurturing managers activated by meaning and purpose.
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And many many people don't recognize this how critical inspiration is.
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And did you know that satisfy or inspired employees outperform
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their satisfied peers by a factor of two point twenty
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five to one. In other words, inspiration is good for
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the bottom line. You can learn Madison how we can
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work together at gustodshnow dot com or my personal site
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at Leiscortes dot com. Getting into today's program, we have
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Dana Williams, who is an executive coach, speaker, author and
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founder of Dana Williams Consulting. Twenty five years in leadership
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at Southwest Airlines, she now helps leaders move from performing
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to thriving by lining their strengths, core values and purpose.
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As a Gallup certified Clifton Strengths Coach, she is the
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creator of the Strengths Journal and Your Authentic Imprint Framework.
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She is a Forbes Coaches Council member and contributor, host
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of the Dominate Your Day podcast, and author of The
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Internal Revolution, Lead Authentically and Build your Personal Brand from Within,
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which we'll be talking about today. If she joined you
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today from Dallas like me, Dana, welcome to working on Purpose.
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Welcome.
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So fun to be on your show on the other
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side of the mic, right, It was so good to
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be on your podcast.
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And now I get to have you one mind.
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Thank you, and let.
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Us celebrate this beautiful thing you brought into the world.
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Look at this.
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It's just gorgeous. And I loved being at your book
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launch here in Dallas. That was fantastic. And I know
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what it feels like, you know, to have this plan,
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this dream of having a book, and then you hold
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it in your hands and when people are reading it
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and learning from but it's so amazing.
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It is.
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I get goosebumps every time I think about that.
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Isn't it wonderful?
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Yeah?
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I really get it.
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I remember when my first book came out, and I
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just it had been author had been on my resolution
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list for probably more than a decade before it actually happened.
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And now like one book a year or something.
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That's what we're going for.
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So we're going for I'm like, oh, I got to
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rest from this first one.
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Yeah, you do, you do, and it's just like childbirth
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and then you're fine, that's all right, Well, let's open
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with the gift and the promise of doing the work
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that you espouse in the book. I think that it's
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just so beautiful what you put forth you say in
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your book. The refreshing truth is that when you're living
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your entire life from a place of authenticity, you recover
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a lot of lost energy spent filtering or masking what
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others can see. No longer suffer from an imposter syndrome,
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that gut feeling that your persona doesn't feel authentic to
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you or to others. Instead, you enjoy a special kind
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of freedom. The result is that you embrace exactly who
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you are and the world finally gets to see the
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real you.
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Yes, this is.
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It's a seventeen year project of a journey for myself
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of working with or just growing up with a very
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busy mom who was working back in the medmen era.
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And I was a latchkey kid, you know, and my
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sisters and I would just do life.
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But I always wondered what she was doing.
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She was just so busy, but she was so happy,
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and she was literally producing films and video and doing
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that medmen era thing back in the sixties. And so
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I grew up with her being very busy and being
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very productive, but it was a limited time we got together.
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And then I got in the workforce and I did
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the same.
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Thing with my daughter, and I got busy and I
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got and then I thought. I took a break for
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about nine years and did some nonprofit work and some
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other things. And it was at that moment at least,
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that our marriage kind of went just in the basement.
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Everything was just horrible, and I was sitting there going
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what am I doing with my life? And who am I?
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And who have I been saying I am? And I
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just went on a deep journey and what I really
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learned is that you don't need to be more productive
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to be more you.
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And authenticity is easy.
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It's hard when we're trying to be something we're not
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and it was just a journey, but it was a
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lot of deep work and a lot of counseling. And
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then then I became got into recovery work with other people,
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you know that are working on their marriages and working
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on really and then working on themselves. And then I
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started as a leader at Southwest, went back to Southwest
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and when I was you know, literally, we were acquiring
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air Tran this company, and we're thought, how can we
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bring these people in and be a part of this culture.
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And one of my friends, I said, you know, there's
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this tool called strengths spinder. Let's try that.
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And so we.
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Did that and it was amazing. In marketing, I was
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a marketing leader. I did not realize how impactful that
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one tool was going to be on my life, and
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it really helped me identify and.
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Unlock my unique talents. And then I put a coach
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while I was.
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There, and so I was doing my day job in marketing,
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but then I was helping other leaders across the company
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integrate this in Then finally our present said, let's become
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a strength based organization. So five years ago I started
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my business as a consultant and I got to really
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help Gallop work on the strategy of what Southwest needed
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to become with strengths based airlines. And it was during
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that that I saw the things I was looking at
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working on my recovery work and the things I was
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working on in leadership were the same, and I was like, Wow,
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why don't we talk about this at work? Why don't
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we talk about how to be authentic and how to
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be yourself and talk about your feelings and all the
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things that was happening. So that became my life work
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was to say it's okay to be authentic at work
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and to be yourself and it's not one day that passes.
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I'm sure in the work you do as well, where
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somebody's in a role that's not right, or they're trying
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to lead people based on a persona they've created that's
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not right and it's causing a lot of friction on
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the team, and so being able to unlock all that
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and part of the book is really having people take
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this assessment called that I created called the Authentic Imprint Assessment,
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and it's where they unlock and figure out where they
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are as a leader in their journey and.
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What they need to work on.
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Whether it might be the core values, the mission strengths,
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and then what is the emotional intelligence around that. That's
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the multiplier for the formula, And so people can take
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the assessment and then read the book and see where
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they are are, then go back and take it and
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see improvement.
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I have to say a couple of things to what
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you've shared so far. First, I have to imagine listeners
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and viewers are leaning in and really relating to that
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idea of you know, not being able to be themselves
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in their lives are certainly at work, and I can
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imagine some people might even be touched to tears here
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and move to tears by getting present to what that
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feels like.
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So I want to first start there.
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Then, when you talk about authenticity, one of the things
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that I have been really working on as well and
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centering in my work too, is helping organizations and leaders
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to be able to create an environ more people feel
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like they really matter and they belong. It's very hard
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to be your authentic self if you don't feel like
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you belong someplace, and so belonging. When it first started
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being talked about, it was discussed as you know, we
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accept you here. Who wants to be accepted or tolerated.
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I don't want to be accepted or toted. I want
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to be welcomed. I want to be celebrated. I want
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other people to as well. And when you do feel
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celebrated and welcome, you can be much more authentic. So
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there's so much that we can do as leaders to
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be able to create an environment for people to step
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into the space that you're inviting us into as well.
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Yeah, and I think and I think that's it.
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It's coming in and really saying we care about you
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and you're valued, and we know that from Gallup.
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They exactly.
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It's the research shows that when employees feel valued, they're
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more engaged, that their work is meaningful, and people are
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watching and connecting their meaningful work with the mission of
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the company.
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That way's pretty powerful.
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It is.
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And as you know, I'm also a fellow Gallop Certified
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Strengths Coach and have been for more than ten years.
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Really important work and.
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It's amazing how much people can learn about themselves when
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they do that. Now, if you would next, you've mentioned
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your authentic Imprint framework, But let's just talk more deeply
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about that what is and bring it to life for
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our listeners.
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And viewers.
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Wow.
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So when you think about it, I was like, Okay,
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you learn your strengths. And I've been a strengths coach
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for about twelve thirteen years now have to count up.
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And one of the things that I realized is people like, Okay,
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now what and you've probably seen this in your work
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as you come in and they oh, yeah, we did
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that strengths, but it's in the door somewhere and I
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don't know who I am. So I was like, yes,
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And that's why I think one of the successes we
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had at Southwest is we kept it in a drip
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drip drip mode and we had a strategy. It wasn't
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just oh, come and do this and you're done. And
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I think it's like working out at the gym. You
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have to practice using your unique talents and a lot
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of it, as you know, Elise, is going back to
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the past and getting rid of old patterns and things
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that haven't served you. So today I was with a
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group online and we were talking about the drama triangle
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and how we're either you know that from the sixties
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where you're either you know, you're either blaming somebody else
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for something they've done. At work, or you're fixing something
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or you're avoiding. And so what we did is we
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flipped the triangle and said, look at the authentic imprint.
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And this authentic imprint is a formula. It's your strengths
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plus your core values plus your mission times your emotional recognition.
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And the emotional recognition piece is something we see all
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the time in the workplace, right it might be aware
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of themselves but not self aware of how they're coming across.
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And so the authentic imprint is a formula that you
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can do in your mind very quickly when you see