“We don’t need more programs. We need more proof. When people see the difference they’re making, they don’t burn out. They burn bright,” says Wendy Lipton-Dibner. Even the most mission-driven organizations can miss one essential truth: people aren’t just working for a paycheck or even a purpose—they’re yearning for proof that their time, talent, and care are making a real difference. In this heart-forward, insight-rich conversation, Wendy Lipton-Dibner invited us to consider a profound shift: what if we stopped trying to inspire people with words… and instead showed them the transformation they’re creating? Her book What Matters Matters Most isn’t a business manual—it’s a mirror. It reflects the ache so many feel today at work, and it offers a radically practical way to reignite engagement, performance, and loyalty through the one thing we all crave: knowing we matter.

Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com) Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com)

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