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The topics and opinions express in the following show are
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solely those of the hosts and their guests, and not
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want working on Purpose. Now here's your host, doctor
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Elise Cortes.
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Welcome back to the Working Purpose Program, which has been
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brought to you with Passionate Prize since February twenty fifteen.
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Thanks for tuning again this week. Great to have you.
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I'm your host, Doctor release Cortes. If we've not met
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before and you don't know me, I'm a workforce advisor,
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organizational psychologist, management consultant, logo therapist, speaker and author. I
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am constantly researching and helping my clients elevate their game
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and their culture. My team and I a gusta Now
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help companies to enliven and fortify their operations by building dynamic,
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high performance cultures, inspirational leadership and nurturing managers activity by
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meaning and purpose. And did you know that inspired employees
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and purpose led companies outperform their satisfied peers by factor
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of two point twenty five to one. In other words,
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inspiration and purpose are good for the bottom line. You
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can learn more AboutUs and know we can work together
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at gustodeshnow dot com and my personal site at Lascortes
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dot com. If you're getting in today's program, we are
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joined today by doctor Paul White, who is a psychologist,
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author and speaker who makes work relationships work. As a
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speaker and trainer, Doctor White has taught around the world,
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including North America, Europe, South America, Asia, and the Caribbean.
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He's the co author of the best selling book The
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Five Languages of Appreciation in the Workplace, Empowering organizations by
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Encouraging People. With co author doctor Gary Chapman, we'll be
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talking today about the ROI of appreciation in the workplace,
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how it differs from recognition, and examples of the Five
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Languages of Appreciation. You joined today from Wichita, Kansas. A
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hearty welcome, doctor White to Working on Purpose.
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Thanks glad to be with you.
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Isn't it great? I'm so happy to have you, and
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I want to celebrate this beautiful thing you put into
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the world. Gorgeous.
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Thank you.
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Absolutely enjoy it. I appreciate align with it, which is
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why I reached out to you on LinkedIn and said,
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please come on Working in Purpose and talk about this
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with me.
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Yeah, glad to do that.
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And we're pleased that the book has done well over time.
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That recently went over eight hundred thousand copies.
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So we're hope on our way to a million. But
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that's all right whatever.
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So listeners and viewers, for a little context, The average
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book doesn't sell more than three thousand copies. Just a
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little context for you. So this really is something to celebrate. Okay,
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So let's just start doctor Paul with a bit of
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your background and what drew you to researching the appreciation
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space and how I'll get to look kind of the
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work that you do, and how you met doctor Chapman
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as well. But let's start with you know, why appreciation,
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why the workplace?
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Yeah.
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So, actually the first part of my career I tested
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students with learning difficulties ADHD and dyslexia and all those
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kinds of things. Mid career, I had some friends who
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were business consultants that knew that I had grown up
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in the context of a family owned business and asked
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me to help them because they kept running in the
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family issues as they were dealing with businesses because eighty
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five percent of all the companies in the US are
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family owned. And so I did that, traveled around, got
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to work with significantly wealthy families and businesses dealing with
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the family issue at crossover and business succession. And I
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was in North Carolina talking to in this case the
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father and business owner asked him how the plan was going,
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and he said, it's fine, my son's stepping up.
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I think it's going to work, and I walked across.
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The hall and I asked the son the same question.
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He said, this is a disaster. It's never going to work.
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I can't ever please my dad, which I understand and
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identify with. So my wife and I were reading The
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Five Love Languages by doctor Chapman at that time, you know,
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bestseller in personal relationships, sold twenty five million copies, and
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I thought, I wonder if this could help.
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You know, in family businesses and businesses. So I pursued
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doctor Chapman for a year.
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It took me a year to get through to him
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and pitched the idea, and he had had others pitch.
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But I had sort of a background both in business
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and in relationships, and I had the good fortune of
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having attended the same undergraduate school that he did.
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And so I think that was a little bit of
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a foot in the door.
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And so off we went and wrote the book together
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and developed an online assessment which has been taken by
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almost five hundred thousand people, and then training materials to
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allow people to learn how to apply the concepts in
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their daily lives.
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I really appreciate it, of course, as somebody who develops
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cultures of Gustonian's racial leadership appreciation is foundational. So I'm
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totally aligned with you, doctor Paul and want to help.
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Now let's help our listeners and viewers understand the difference. Well, first,
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let's talk about this. I want to talk about the
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return on investment for appreciation. You know, what does it
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actually yield in the workplace? For those listeners viewers who
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don't know.
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Yet, Yeah, so, I mean a lot of business leaders
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and organizational leaders think, you know, it's about making people
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happy and feel good, and we want that to happen,
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and it usually does. But really the impact is in
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how the organization functions that we know, Like right now,
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for a lot of organizations, turnover is high, and we
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can reduce that.
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We reduce conflict within the workplace.
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We increase productivity when team members feel valued and appreciated,
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productivity and profitability increases profitability largely because the single largest
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non productive cost is turnover.
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You can reduce that.
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We can make things go better and it's it's fun
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because it's really one of these issues that our assessment is.
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You know a lot of managers and leaders have taken
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a kind of personality assessments or whatever, but most front
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line people don't get that opportunity, and so we by
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stars low enough that you know, PepsiCo across their organization, Miller, Cores,
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Caterpillar are using it with their frontline workers and they
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really enjoy it's sort of you know, self discovery, and
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also they share it with their team members, and so
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good things happen when people feel valued and appreciated and
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sort of out of self interest, managers enjoy their work
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more because they're not having to deal with all these
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stupid little conflicts over size of you know, the computer
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or whether the person has a window, or all the
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things that really aren't relevant to the mission of the team.
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A couple of things in response to that one. You know,
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in the years that I've spent in measuring our employee
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engagement and diagnosing culture, et cetera, we know when you
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say this in your book that the number one driver
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for employee engagement and satisfaction is that be feeling valued
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and appreciated. So that's the first thing. The second thing
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I want to say about you mentioned how much this
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idea of inculcating appreciation neu versation helps with retention. You
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have some fantastic stats in your book that ought to
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give leaders some tremendous pause that the cost to replace
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what a frontline person is one hundred and fifty percent
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of their salary, and a highlight executive something like four
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hundred percent of their salary. Right, So, in other words,
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let's learn how to put appreciation into our businesses, shall we, Folks?
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This is worth your time and effort.
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Yeah, And research continues to come out to the shows that,
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in fact, right now, the EU, the European Union, and
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the Securities and Exchange Commission in the US are implementing
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procedures and laws and regulations about companies having to report
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their efforts on employee satisfaction and retention appreciation. Because two
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companies that you know, do the same kind of thing.
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If one pays attention to that factor, they're going to
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outperform their competitors significantly. And so that makes it, you know,
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a difference to an investor, right that you're going to
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go with a company that earns you more.
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I appreciate that distinction. I didn't know that about that legislation. Okay, well,
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let's do this. I think lots of organizations are now
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hearing very distinctive terms terms. We hear things about mattering
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and belonging. Those are distinctive terms. Recognition and appreciation are
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distinctive terms. Can you distinguish them for us?
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Sure? Yeah.
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Employee recognition has been around for you know, a couple
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of decades, and it has improved the workplace to some degree. However,
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it's stalled out over the last decade or so because
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employee recognition is largely institutional.
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It's organizational comes down from the top, you know.
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The executive team, maybe through HR, and it's largely about performance.
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I mean, they're recognizing and rewarding people who are meeting
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goals and creating profits and so forth, which is good
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when it's implemented well and consistently, which is a big
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if because that doesn't often happen.
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But right now, I mean, employee engagement has continued.
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To go down over the past several years, and people leaving,
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turnover goes up, and so they.
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Really stalled and it's it's a tough field.
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I'll just you know, I'm a Midwestern I want to
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just be straight that you know, there there is there
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are some significant companies that are locked into employee recognition
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because that's how they earn their money through the rewards
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and all that billions and billions of dollars are spent,
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but they really don't have the impact that the organization
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is happening. Employee appreciation and we focus on authentic appreciation.
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It really is about the person.
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That we believe that employees and team members are more
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than just a production unit, that we have characteristics that
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are of value. In addition, I personally like to work
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with cheerful people more than grumpy people, you know, and
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other kinds of things that are value outside of your performance.
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And also it's person to person, it's not down the
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org chart. One of the cool things that we found
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can facilitate is people being able to communicate appreciation across
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the organization's team members to a different department top down,
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from you know, a frontline worker to their supervisor.
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So it's really person to person and that's the focus
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of it.
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Thank you. I think that love is a beautiful explanation
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and way to distinguish those two things. We'll get more
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into this because I think you say in your book
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that ninety three percent of organizations have an employee recognition program.
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So very often, of course, as you say, that's when
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you're oftentimes recognizing them for how long they've been with
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the company, or you know, they get the plats and
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all that kind of stuff, and this is really about
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more of the day to day interaction of being able
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to really value who the human is. And so I
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want to just really call that out and celebrate that
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to that very much aligns with our approach to creating
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culture of gusto and destination workplaces.
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Cool.
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Cool, Yeah, it's and to be honest, you know, some supervisors, owners,
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managers get it and others don't.
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Sure, and.
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That's fine.
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You know, we try to help those who are interested
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to grow in it. And actually when we're in a workplace,
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we'll ask people that aren't that in are to sort
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of step to the side and not be obstructive and
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just watch, and lots of times we win them over
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when they see that we're focused on authenticity and realistic
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feedback versus just going through the motions and saying or
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doing something because you're supposed to m you have.
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I think as a whole if I recall a whole
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chapter in your book on why leaders resist appreciation, which
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is really interesting and I've certainly encounter this too in
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my own work developing leaders and cultures, and you know,
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you say it in your book. You know, oftentimes when
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you when a leader resists that, what's behind that is