Serviam Investors: Powering Conscious and Purpose-Driven Business

WEBVTT

1
00:00:05.040 --> 00:00:09.240
What's working on purpose anyway? Each
week we ponder the answer to this question.

2
00:00:09.839 --> 00:00:14.519
People ache for meaning and purpose at
work, to contribute their talents passionately

3
00:00:14.800 --> 00:00:19.320
and know their lives really matter.
They crave being part of an organization that

4
00:00:19.399 --> 00:00:24.559
inspires them and helps them grow into
realizing their highest potential. Business can be

5
00:00:24.719 --> 00:00:29.320
such a force for good in the
world, elevating humanity. In our program,

6
00:00:29.359 --> 00:00:33.359
we provide guidance and inspiration to help
usher in this world we all want

7
00:00:34.000 --> 00:00:38.679
Working on Purpose. Now. Here
is your host, Doctor Elise Cortez.

8
00:00:51.159 --> 00:00:53.960
Welcome back to the Working on Purpose
Program. Thanks between again this week,

9
00:00:54.000 --> 00:00:56.640
I'm your host, doctor Elise Cortes. John. You live from Dallas,

10
00:00:56.640 --> 00:00:59.640
Texas, which is home base for
me. By way of introduction, if

11
00:00:59.679 --> 00:01:02.920
you don't know me, I'm a
management consultant specializing in meaning and purpose.

12
00:01:02.960 --> 00:01:08.719
I'm an organizational local therapist, social
scientist, author and speaker. You can

13
00:01:08.799 --> 00:01:14.159
learn more Alma at least cortest dot
com or Augusto dash now dot com.

14
00:01:14.200 --> 00:01:15.359
If you've been tuning in for a
while, then you know this program is

15
00:01:15.400 --> 00:01:19.519
a thought leadership series that enlightens and
inspires listeners and viewers with insights from distinguished

16
00:01:19.519 --> 00:01:23.439
business leaders, authors and subject matter
experts. By listening in, you're part

17
00:01:23.439 --> 00:01:27.159
of the movement to create inspirational leaders
and enlivening workplaces where we can thrive and

18
00:01:27.200 --> 00:01:32.319
do business that betters the world.
Glad you're here with us today. Are

19
00:01:32.480 --> 00:01:36.200
Ron Barger joining us from Dallas,
Texas and Andy eb joining us from Alia,

20
00:01:36.400 --> 00:01:40.519
Kansas. They've joined together to form
Serving Investors. We'll be talking about

21
00:01:40.560 --> 00:01:44.840
the current world awakening and the birth
of this new offering distinguished between traditional and

22
00:01:44.879 --> 00:01:48.760
servant investing, and learn Servum's unique
approach to working with companies they support.

23
00:01:49.120 --> 00:01:53.359
Ron and Nannique, welcome to working
on purpose. Good to be here at

24
00:01:53.439 --> 00:01:57.640
least, Thank you very much.
Absolutely, let's dive right in. So

25
00:01:57.799 --> 00:02:00.120
before we talk more about your organization, let's talk about where this all came

26
00:02:00.159 --> 00:02:05.519
from. So I want to open
with how the world is awakening and what's

27
00:02:05.519 --> 00:02:08.919
your perspective on how the global COVID
nineteen the pandemic has changed and awaken the

28
00:02:08.919 --> 00:02:14.719
world and business in particular. So
let me start with that. And you

29
00:02:14.800 --> 00:02:17.319
started with an easy question and it
will take long, maybe only an hour.

30
00:02:21.039 --> 00:02:24.479
So many people have been talking about
this, but as I had looked

31
00:02:24.520 --> 00:02:30.680
at it, and I read and
I observed this this year, and I

32
00:02:30.719 --> 00:02:32.919
think it's more than this COVID nineteen. I mean, this is something this

33
00:02:34.000 --> 00:02:38.199
year is framed by COVID nineteen,
but then so many other things have occurred,

34
00:02:38.960 --> 00:02:47.759
the racial inequality issues, the national
natural disasters that have occurred, hurricanes

35
00:02:47.840 --> 00:02:52.599
and the fires out west. So
this has been a very very unique year,

36
00:02:52.719 --> 00:02:55.240
and I think I would describe it
as a hinge year. And you've

37
00:02:55.240 --> 00:03:01.319
heard more people talk about that it
is one thing's going to create massive change.

38
00:03:01.919 --> 00:03:07.560
And particularly you think about business.
It is disrupted business in so many

39
00:03:07.599 --> 00:03:13.240
different ways and revealed things that have
historically have not been revealed. So you

40
00:03:13.319 --> 00:03:20.719
think about the pandemic, business,
the globalization at that ground to a very

41
00:03:20.759 --> 00:03:25.319
quick halt, And I think what
you're seeing is the COVID nineteen pandemic is

42
00:03:25.360 --> 00:03:30.280
accelerating some themes that are already started
happening. You know, you've got globalization.

43
00:03:30.360 --> 00:03:34.840
People now see how connected we are, and now they're thinking about supply

44
00:03:34.960 --> 00:03:39.439
chains, and now you think about
multipolar kinds of economies as opposed to a

45
00:03:39.639 --> 00:03:46.199
global kind of economy. You've got
behavior of consumers being dramatically changed, and

46
00:03:46.520 --> 00:03:52.240
retailers and business have been struggling to
create ways to connect to them. So

47
00:03:52.280 --> 00:03:58.560
now you have this very quickly emerging
space of digital experiences and physical experiences and

48
00:03:58.599 --> 00:04:03.800
the hybrid of those or what are
driving some of the behaviors You've got.

49
00:04:03.840 --> 00:04:10.560
You've got the issues that are happening
in real estate. Office space in downtowns

50
00:04:11.719 --> 00:04:17.439
and simple business districts are being impacted
severely. You're seeing homes the home market

51
00:04:17.519 --> 00:04:23.439
is going crazy, and you have
people who are moving from large metro areas

52
00:04:23.480 --> 00:04:27.720
to other locations. And then you
have all the all the impacts that's having

53
00:04:27.759 --> 00:04:30.800
on education and what we learn from
that and how that may change education in

54
00:04:30.839 --> 00:04:34.600
the future. We've got all the
issues you know, coming out of out

55
00:04:34.600 --> 00:04:40.959
of trans transportation and how that may
be changed. And then you've got the

56
00:04:41.000 --> 00:04:46.040
whole issue of the expectation of governments
and companies. And so this has unleashed

57
00:04:46.480 --> 00:04:51.120
a large reset I think of opportunities, and frankly, I think that's the

58
00:04:51.240 --> 00:04:58.480
that's the takeaway from this is that
in this moment, there's opportunities in chaos,

59
00:04:58.759 --> 00:05:01.720
and opportunities will realizing in such a
moment that I think is uh,

60
00:05:02.319 --> 00:05:08.120
it'll be It'll be an opportunity for
people to lean into this. Yeah,

61
00:05:08.279 --> 00:05:10.600
if I could add something to that, you know, I think one of

62
00:05:10.639 --> 00:05:15.639
the biggest challenges that businesses face is
getting in your own way and being resistant

63
00:05:15.639 --> 00:05:21.800
to change and your organization own own
ability to evolve and change. And I

64
00:05:21.839 --> 00:05:25.439
think and if I would have to
say, as a business owner, I'm

65
00:05:25.480 --> 00:05:30.920
thankful for COVID because it's it is
just forcing us to do things differently.

66
00:05:30.720 --> 00:05:36.000
It's forcing us to think differently.
It's taking us into new territories that are

67
00:05:36.040 --> 00:05:42.639
not comfortable, and businesses need to
do that. Businesses get so I know,

68
00:05:42.800 --> 00:05:46.240
speaking from my own experience, businesses
get so stuck and what we know

69
00:05:46.519 --> 00:05:50.360
and what we believe the way the
world works. And so, as a

70
00:05:50.399 --> 00:05:56.720
business owner that that does love innovation, that does love disruption, I'm thankful

71
00:05:56.759 --> 00:06:00.759
for COVID because it's going to take
us in unknown places and that sounds fun

72
00:06:00.839 --> 00:06:03.879
to me. I can appreciate that
that common Andy. I can tell you

73
00:06:04.000 --> 00:06:08.000
that my book Purpose Ignited wouldn't be
out without the pandemic, and neither with

74
00:06:08.120 --> 00:06:11.560
the new platform. Gusto. Now, so I'm with you and Ron to

75
00:06:11.600 --> 00:06:15.000
your points. Just want acknowledge.
I really I wanted to open this conversation

76
00:06:15.040 --> 00:06:17.160
with really presencing just some of the
forces that are at work here today,

77
00:06:17.199 --> 00:06:20.439
because I think it helps situate somewhat
what the two of you've done with serve

78
00:06:20.480 --> 00:06:26.199
and investors. So thank you for
that start. So next, I happen

79
00:06:26.240 --> 00:06:29.800
to know that both you, both
he Ron and Andy, are longtime Conscious

80
00:06:29.800 --> 00:06:32.519
Capitalism adherents and members, So I
would I think it makes a lot of

81
00:06:32.560 --> 00:06:35.680
sense for this conversation for each of
you to share the critical points of your

82
00:06:35.759 --> 00:06:40.680
journey into conscious capitalism and the merits
you attached to this philosophy, if you

83
00:06:40.720 --> 00:06:46.199
can just sort of briefly, which
would like to go first? Andy?

84
00:06:46.680 --> 00:06:50.839
Sure? So you know, when
I first got introduced to the conscious capitalism

85
00:06:50.839 --> 00:06:56.600
community, it's like I found my
tribe too. Yeah, And I think

86
00:06:56.639 --> 00:07:00.519
many people who are actually all of
a sudden they been operating a certain way,

87
00:07:00.600 --> 00:07:04.199
They've been living with purpose, they've
been living with values, and you

88
00:07:04.319 --> 00:07:10.040
kind of sometimes feel alone in the
world as it relates to how you see

89
00:07:10.079 --> 00:07:12.600
and make sense of the world.
And when I first came in the conscious

90
00:07:12.600 --> 00:07:15.839
capitalism community, I knew that was
my home. And I think a lot

91
00:07:15.879 --> 00:07:20.839
of people when they hear of conscious
capitalism, they think there's some misconceptions as

92
00:07:20.839 --> 00:07:27.199
it relates to that, but fundamentally, conscious capitalism for me is a cornerstone

93
00:07:27.240 --> 00:07:30.199
of how I look at business being
a force for good in the world.

94
00:07:30.680 --> 00:07:38.279
You know, I believe inherently that
business when done consciously, when done right,

95
00:07:38.879 --> 00:07:43.519
when done with great values, allows
us as human beings to live with

96
00:07:43.560 --> 00:07:47.120
a higher purpose, allows us to
be engaged in meaningful work, and allows

97
00:07:47.199 --> 00:07:53.959
us to create the transform the transformation
we seek to see in the world.

98
00:07:54.360 --> 00:07:58.560
And conscious capitalism for me is my
belief of the pathway to that. You

99
00:07:58.560 --> 00:08:01.160
know, I really feel, you
know, there's something that I believe is

100
00:08:01.240 --> 00:08:05.000
deep inside of all of us as
human beings, this desire to contribute,

101
00:08:05.000 --> 00:08:11.399
this desire to have purpose, this
desire to engage in the world in a

102
00:08:11.439 --> 00:08:15.079
way and bring out what is in
our heart and put that in the world

103
00:08:15.199 --> 00:08:20.160
as thoroughly as possible with the deepest
amount of integrity as possible. And work

104
00:08:20.680 --> 00:08:26.439
when done right, which I believe
is expressed in the principles of conscious capitalism,

105
00:08:26.759 --> 00:08:31.480
it is the best vehicle that best
gives me as a human being to

106
00:08:31.519 --> 00:08:33.600
be able to step into that.
So I'm very, very committed to that

107
00:08:33.679 --> 00:08:41.279
community and will be for, you
know, my business career as I engage

108
00:08:41.279 --> 00:08:48.799
in this splendid run. So I'll
go back and say that my journey started

109
00:08:48.799 --> 00:08:52.120
when I was a young boy in
southern Illinois watching my dad, who was

110
00:08:52.159 --> 00:08:56.000
a small business owner in a small
town, who was a head of plumbing

111
00:08:56.039 --> 00:09:00.600
company, and I watched the way
he treated people. If you think about

112
00:09:00.639 --> 00:09:07.000
the foundations of conscious capitalism, it's
about treating all of your stakeholders well and

113
00:09:07.080 --> 00:09:11.039
taking them into consideration, and in
essence, it is a small town way

114
00:09:11.039 --> 00:09:15.399
of thinking about things. You have
to treat your customers right. You have

115
00:09:15.440 --> 00:09:18.559
to treat your vendors right, you
have to treat the bankers right. You

116
00:09:18.600 --> 00:09:24.480
have to treat everybody in town,
and everybody knows your reputation. And there

117
00:09:24.039 --> 00:09:28.080
is a wholeness that I grew up
with having seen that in my father and

118
00:09:28.120 --> 00:09:33.559
seeing other people in that community.
And there came a point in time after

119
00:09:33.600 --> 00:09:37.799
I left Goldman that I took a
year off, the lower year off,

120
00:09:37.879 --> 00:09:43.960
and I've spent a lot of time
exploring conscious capitalism, reading, understanding it,

121
00:09:43.080 --> 00:09:48.360
talking with people, and it really
solidified what I felt my heart.

122
00:09:48.399 --> 00:09:52.440
It brought words to what was in
my heart, and it brought concepts to

123
00:09:52.519 --> 00:09:56.639
what I thought, and so I
took that and when I went to the

124
00:09:56.679 --> 00:10:01.759
next place of my journey to ORYX
were culture. We created values, We

125
00:10:01.879 --> 00:10:09.159
created an organization that became a conscious
capitalism organization that was supporting that and and

126
00:10:09.240 --> 00:10:11.679
so that's the way I've expressed it. But I think this is something that

127
00:10:11.759 --> 00:10:16.600
is very fundamental. It's very fundamental, and it's not it's not something that

128
00:10:16.720 --> 00:10:22.679
is to be thought of as complex. It's doing what's right, it's doing

129
00:10:22.720 --> 00:10:26.279
what's good, it's doing what's caring
for everybody. And so that's that's that

130
00:10:26.360 --> 00:10:31.919
expresses what I believe my philosophy is
beautiful aligns with mine as well. And

131
00:10:31.960 --> 00:10:35.039
I love how you anchored it back
and how you grew up and how you

132
00:10:35.080 --> 00:10:39.879
watched your father to conduct his business. That's that's beautiful. So the next

133
00:10:39.879 --> 00:10:41.200
thing I want to do now,
since we talked about conscious capitalism, and

134
00:10:41.200 --> 00:10:46.440
now I want to distinguish servant leadership. So your I'd love to hear your

135
00:10:46.440 --> 00:10:50.679
perspective on how how this philosophy or
approach to leadership and doing business is different

136
00:10:50.679 --> 00:10:56.559
from others and why you chose it. Well, let let me let me

137
00:10:56.600 --> 00:11:00.120
first say I think there are a
lot of servant leaders in the world and

138
00:11:00.840 --> 00:11:05.639
and sort of the way that would
I would say is it's about serving.

139
00:11:07.840 --> 00:11:11.440
I'm a person of faith. I
believe that we are called our purpose is

140
00:11:11.440 --> 00:11:18.279
to serve. And my journey has
been one where I've every step along my

141
00:11:18.440 --> 00:11:24.200
career I've had opportunities to see it, observe and also to interact with people.

142
00:11:24.879 --> 00:11:30.600
And what I came to understand and
how can we believe is that everything

143
00:11:30.639 --> 00:11:35.519
we do in business is through people. And the servant side is if you're

144
00:11:35.559 --> 00:11:39.799
serving those people, you grow them, if you enable them, if you

145
00:11:39.879 --> 00:11:43.879
support them in a way that they
could do and become the fullest expression of

146
00:11:43.879 --> 00:11:48.600
themselves, then your business will do
amazing things. I'm a high culture guy.

147
00:11:48.720 --> 00:11:54.320
I'm a high culture guy. You
know, culture strategy for breakfast every

148
00:11:54.360 --> 00:11:58.759
morning. You know everyone heard that, but I firmly believe that is if

149
00:11:58.799 --> 00:12:03.480
you have the people and you and
you were attinued to their needs and they

150
00:12:03.600 --> 00:12:07.440
know that you support them, and
you can grow them and to make their

151
00:12:07.480 --> 00:12:13.159
life more full. It's a remarkable
what can be accomplished and how you serve

152
00:12:13.200 --> 00:12:16.279
people. You have to constantly think
about that. You know there are some

153
00:12:16.399 --> 00:12:20.159
things, you have to serve them
from the front when things are really bad,

154
00:12:20.600 --> 00:12:22.559
and when things are really going good, you step in the background and

155
00:12:22.639 --> 00:12:26.720
let them take the credit and let
them take the accolades because they are the

156
00:12:26.720 --> 00:12:31.519
ones who've actually done it. And
so, you know, you talk about

157
00:12:31.200 --> 00:12:37.399
serving investment. There's books. I
think it was first coined by by Robert

158
00:12:37.399 --> 00:12:39.440
Greenley, if I believe, in
the nineteen seventies, and there's a lot

159
00:12:39.440 --> 00:12:43.440
of books that have been written about
it. But you know, fundamentally aligns

160
00:12:43.480 --> 00:12:48.480
with sort of my heart and my
own perspective is there are so many people

161
00:12:48.559 --> 00:12:52.519
that are more talented than me,
and my job is just to help them

162
00:12:52.519 --> 00:12:56.480
and support them and get out of
the way. I'm very much aligned with

163
00:12:56.519 --> 00:13:00.960
the whole notion of helping them grow
and thrive and become their very best.

164
00:13:01.200 --> 00:13:03.840
And you might remember I also wrote
that in my book, so and it

165
00:13:05.039 --> 00:13:07.320
took it. You took it much
further than me, but I really appreciate

166
00:13:07.360 --> 00:13:11.440
it, admired that perspective and align
with the tremendous sly. Okay, So

167
00:13:11.480 --> 00:13:16.320
now that we've laid the basics of
really some of the key philosophy that I

168
00:13:16.320 --> 00:13:18.720
think undergoards what you're up to here
now. I want to tell I want

169
00:13:18.720 --> 00:13:22.480
to hear the story of how Serving
Investors was born. I know it was

170
00:13:22.559 --> 00:13:26.519
early this year, in twenty twenty, alongside the emergence of the pandemic.

171
00:13:26.600 --> 00:13:31.440
So tell us a story of how
it came to be born. It really

172
00:13:31.879 --> 00:13:39.960
came to be born at Lease through
our own personal experience as a business provider

173
00:13:41.000 --> 00:13:46.759
in the business that we operate,
and it was born out of struggle.

174
00:13:46.200 --> 00:13:52.200
And you know, as a as
a as an independent business owner for over

175
00:13:52.320 --> 00:13:56.080
thirty years being in the senior living
business we've been. We've interacted with a

176
00:13:56.159 --> 00:14:03.879
variety of investors and financial institutions across
our time, and we've seen how much

177
00:14:03.240 --> 00:14:13.200
impact that the financial community, how
much impact the investors of businesses affect the

178
00:14:13.279 --> 00:14:20.159
purposes of the organizations that they've invested
into. And fundamentally, when you look

179
00:14:20.200 --> 00:14:24.120
at things like conscious capitalism and what
you see a lot of the companies who

180
00:14:24.120 --> 00:14:31.080
are involved in organizations like conscious capitalism, you see businesses pursuing higher purpose and

181
00:14:31.120 --> 00:14:37.399
meaningful work and stakeholder orientation. But
the capitalism part of that, particularly that

182
00:14:39.000 --> 00:14:46.759
at all doesn't necessarily always embody that
the conscious capitalistic philosophy of the businesses that

183
00:14:46.799 --> 00:14:52.519
they've operated in, and I think
over the course of time, over thirty

184
00:14:52.639 --> 00:15:00.679
years, I've experienced and seeing shareholder
orientation from the investment community in the financial

185
00:15:00.679 --> 00:15:07.759
community, I've seen that stranglehold great
businesses, great businesses that have great operations,

186
00:15:07.799 --> 00:15:13.559
great businesses that have great culture,
and really limit the expression that these

187
00:15:13.600 --> 00:15:20.039
business kids can live into their purpose
and as a purpose driven business, living

188
00:15:20.080 --> 00:15:24.799
this year after year after year after
year, and seeing the things that we

189
00:15:24.840 --> 00:15:31.279
want to step into but can't because
the financial community is not necessarily supporting that

190
00:15:31.360 --> 00:15:35.159
purpose in that way. We felt
it though, it is time for us

191
00:15:35.200 --> 00:15:39.399
to start thinking differently about that.
We started as thinking that there needs to

192
00:15:39.480 --> 00:15:46.679
be a different way to support businesses
that truly live a higher purpose. Because

193
00:15:46.720 --> 00:15:52.240
our belief is that if you really
believe in conscious capitalism, if you really

194
00:15:52.399 --> 00:15:56.960
believe that business is a force for
good in the world and has created more

195
00:15:56.000 --> 00:16:03.000
positive societal change than any organizational institute
in the world that we know, whether

196
00:16:03.080 --> 00:16:07.440
it's government or anything, it's business
that is done consciously, that is done

197
00:16:07.440 --> 00:16:12.360
with purpose. If you believe that, then the capital that funds those businesses

198
00:16:12.960 --> 00:16:19.639
need to have that same philosophy and
that same commitment to higher purpose, and

199
00:16:19.679 --> 00:16:26.639
it's challenging to learn how to get
capital, to get investors who are bought

200
00:16:26.679 --> 00:16:32.120
in and that such and so this
is a conversation that we fully don't know

201
00:16:32.600 --> 00:16:37.440
how to fully bring into the world, but we know that we're living in

202
00:16:37.480 --> 00:16:41.840
it. We're experiencing what it's like
without it, and we feel that there

203
00:16:41.919 --> 00:16:45.879
is a need and a higher calling
for us to figure out how to manifest

204
00:16:45.960 --> 00:16:49.840
that in the form of the financial
community. And that's what Ron and I

205
00:16:49.879 --> 00:16:53.720
are attempting to try to step into
and solve any meaningful way. That's how

206
00:16:53.720 --> 00:16:56.919
it's birth. It's fantastic. Andy, I'm a fan, I'm in I'm

207
00:16:56.919 --> 00:17:00.799
as cycle. Let'scribe our first break. I'm doctor Lease Cortez, your host.

208
00:17:00.879 --> 00:17:04.200
We'en I'm here with Andy Evie and
Ron Barger observing investors. We've been

209
00:17:04.240 --> 00:17:07.359
talking a bit about the awakening of
the world. What's been happening. The

210
00:17:07.440 --> 00:17:11.799
underlying philosophies is from the investors and
how it came to be. After the

211
00:17:11.799 --> 00:17:15.799
break, we're going to talk about
the differences between traditional and servant investing.

212
00:17:15.960 --> 00:17:19.640
Stay with us. We'll be right
back. Doctor Release Cortez is a management

213
00:17:19.640 --> 00:17:26.960
consultant specializing in meaning and purpose and
inspirational speaker and author. She helps companies

214
00:17:26.079 --> 00:17:33.200
visioneer for greater purpose among stakeholders and
develop purpose inspired leadership and meaning infused cultures

215
00:17:33.240 --> 00:17:40.039
that elevate fulfillment, performance, and
commitment within the workforce. To learn more

216
00:17:40.279 --> 00:17:42.960
or to invite a Lease to speak
to your organization, please visit her at

217
00:17:44.000 --> 00:17:48.359
a Lease Cortez dot com. Let's
talk about how to get your employees working

218
00:17:48.440 --> 00:17:59.839
on purpose. This is working on
Purpose with doctor Release Cortez. To reach

219
00:18:00.000 --> 00:18:03.559
our program today or open a conversation
with Elise and send an email to Elise

220
00:18:04.160 --> 00:18:11.559
ali Se at Elise Cortez dot com. Now back to working on Purpose.

221
00:18:17.839 --> 00:18:19.400
Thanks for staying with us and welcome
back to working on Purpose. I want

222
00:18:19.400 --> 00:18:22.279
to give a quick announcement and sharing
with you that I'm excited to say that

223
00:18:22.400 --> 00:18:26.000
my first following book, Purpose Ignited, How Inspiring Leaders, Unleased, Passion

224
00:18:26.039 --> 00:18:30.279
and La Cause is coming out.
It's on Amazon now and it's available in

225
00:18:30.319 --> 00:18:33.720
November seventeenth. That was definitely part
of the pandemic. Let me tell you

226
00:18:33.680 --> 00:18:40.119
I wrote the whole book really to
help readers transform into inspirational leaders who radically

227
00:18:40.160 --> 00:18:45.079
enliven in the workplace and elevate the
contribution of business across as stakeholders. Now

228
00:18:45.119 --> 00:18:47.440
back to the program. If you're
just joining us, my guests are and

229
00:18:47.680 --> 00:18:51.160
Eb and Ron Barker, Upsurvive Investors. I'm your host, doctor Elise Cortez.

230
00:18:51.440 --> 00:18:53.640
So now we want to pick up
gentlemen if we can with helping our

231
00:18:53.640 --> 00:19:00.640
listeners and viewers understand the differences between
traditional and servant investing. So first,

232
00:19:00.640 --> 00:19:03.799
I think it makes sense for us
to talk about your unique approach at serving

233
00:19:03.880 --> 00:19:08.559
investing and help us understand how traditional
investing works. Let's do that first,

234
00:19:08.599 --> 00:19:12.079
traditional investing first, so we can
lay that foundation, its components and its

235
00:19:12.119 --> 00:19:17.440
approach. Sure, so at least
what we have done is we have looked

236
00:19:17.480 --> 00:19:22.559
at investing and we've broken them down
into into five categories. And so let

237
00:19:22.640 --> 00:19:29.000
me touch on those categories with traditional
investing. And the first the first area

238
00:19:29.039 --> 00:19:33.559
that we talk about is what's called
income and impact, and we could also

239
00:19:33.599 --> 00:19:40.640
be talked about as success and significance. So many people want to invest and

240
00:19:40.759 --> 00:19:45.440
they want to maximize our returns and
they take those they take those profits that

241
00:19:45.480 --> 00:19:48.799
they make in the investment, and
they decide, well, maybe I want

242
00:19:48.839 --> 00:19:51.680
to do good with it, and
they give it to a philanthropy or they

243
00:19:51.720 --> 00:19:59.200
do something else with it. And
so that is a very compartmentalized way of

244
00:19:59.240 --> 00:20:03.720
thinking about it. Investing, it's
it's you make money someplace and then you

245
00:20:03.759 --> 00:20:07.680
move to another and try to utilize
it. The second area is what we

246
00:20:07.720 --> 00:20:11.680
call the investment vehicle. And in
traditional investing, it's not transaction. It

247
00:20:11.759 --> 00:20:15.960
could be any number of things.
It could be it could be equities,

248
00:20:17.000 --> 00:20:18.440
it could be bonds, it could
be real estate deals, it could be

249
00:20:18.440 --> 00:20:23.279
any number of things. But it's
it's all about the transaction. Now,

250
00:20:23.559 --> 00:20:29.119
realize I'm making some really broad of
sumptions, and these are very broad categories,

251
00:20:29.319 --> 00:20:32.440
and there are other people that look
at this a little differently, but

252
00:20:32.480 --> 00:20:36.559
this is sort of the frame that
we think about it. The next area

253
00:20:36.680 --> 00:20:41.799
is what we call relationship, and
that is the traditional investor is in relationship

254
00:20:41.880 --> 00:20:47.720
just the investment manager. Now they
have they have a private private wealth management

255
00:20:47.720 --> 00:20:51.319
person, they may have a stockbroker, they may have somebody that's bringing the

256
00:20:51.359 --> 00:20:56.599
deal to them, but the relationship
is with that manager and everything flows through

257
00:20:56.640 --> 00:21:00.799
the manager, and that's the end
of the relationship. It's very it's very

258
00:21:00.880 --> 00:21:06.759
limited. The next component is what
we call the time horizon. Most traditional

259
00:21:06.759 --> 00:21:11.039
investors think about investment space as a
short term space. They want to maximize

260
00:21:11.079 --> 00:21:17.200
their return as quickly as possible and
then utilize those funds. They have a

261
00:21:17.279 --> 00:21:22.240
short term maybe up to seven years. Generally, it's very short term in

262
00:21:22.279 --> 00:21:26.599
the way they approach their investing.
And the last, the last area is

263
00:21:26.799 --> 00:21:32.319
the actual return. And in traditional
investing, it's all about maximizing the financial

264
00:21:32.359 --> 00:21:36.799
return. It's all about getting as
much as you possibly can profit from that

265
00:21:36.839 --> 00:21:45.599
particular transaction. And those particular spaces
are ones that we have spent a lot

266
00:21:45.640 --> 00:21:48.000
of time thinking about how to contrast
and I know we'll talk about that a

267
00:21:48.039 --> 00:21:52.079
little bit further. Awesome, that
was a great way to just lay the

268
00:21:52.119 --> 00:21:55.799
foundation for our listeners and doers.
Thanks Ron. Okay, Now I want

269
00:21:55.799 --> 00:21:59.720
to get into you take a particular
stance on a conscious capitalism and supportive purpose

270
00:21:59.759 --> 00:22:02.599
drip business and I want to hear
more about that. Andy. Will you

271
00:22:02.599 --> 00:22:11.839
take that one. Yeah, as
it relates to conscious capitalism investing in purpose

272
00:22:12.039 --> 00:22:18.640
driven businesses. You know, the
question that we're holding that we don't quite

273
00:22:18.920 --> 00:22:27.160
know the answer is how what if
capital came to serve the higher purpose of

274
00:22:27.240 --> 00:22:33.519
business, What would happen in the
world, what would manifest, what would

275
00:22:33.519 --> 00:22:40.279
be available to all of us if
capital came to serve. And so when

276
00:22:40.279 --> 00:22:47.720
we're thinking about things like Servum investors, we're thinking about to be the type

277
00:22:47.960 --> 00:22:56.359
of partner, be the be the
stakeholder, be the financial stakeholder that a

278
00:22:56.559 --> 00:23:02.119
conscious, purpose driven business deserve.
And I think when you look at like

279
00:23:02.160 --> 00:23:07.799
the landscape of businesses in America,
there's a lot of businesses that don't deserve

280
00:23:07.640 --> 00:23:14.920
an investor that is pursuing a higher
purpose because they're not embracing the principles or

281
00:23:14.960 --> 00:23:18.240
embodying the principles of conscious capitalism expressed. I think the approach of what we're

282
00:23:18.279 --> 00:23:23.319
talking about is when you consider these
businesses that are meaningfully pursuing purpose, that

283
00:23:23.359 --> 00:23:30.440
are meaningfully that are conscious business that
are growing, evolving, learning, shaping

284
00:23:30.759 --> 00:23:37.759
organizations, they deserve something different they
do. And if we as Americans,

285
00:23:37.839 --> 00:23:45.359
if we as business leaders, of
all the different things that need to be

286
00:23:45.440 --> 00:23:51.200
brought in the world, those businesses
purpose is what needs to be brought in

287
00:23:51.240 --> 00:23:57.440
the world because that brings us the
ability to create sustainable, transformational change that

288
00:23:57.559 --> 00:24:03.960
raises the tithe all of us,
and so I think that's when we're thinking

289
00:24:03.000 --> 00:24:11.160
about investing. We're thinking about for
these conscious, purpose driven businesses, what

290
00:24:11.279 --> 00:24:17.240
does their purpose deserve from their financial
partner? And we want to live into

291
00:24:17.240 --> 00:24:22.200
that question. You see how Serrium
Investors can help lead the way of showing

292
00:24:22.240 --> 00:24:26.680
that pathway. I love it and
I really also appreciate admire both of you

293
00:24:26.839 --> 00:24:30.960
for just literally like listening to your
heart and letting letting your spirit be be

294
00:24:32.039 --> 00:24:36.160
guided and brought forth into this unknown
space. I really appreciate that I did

295
00:24:36.160 --> 00:24:37.839
something similar when I jumped off a
clip to come and pursue what I'm doing.

296
00:24:37.920 --> 00:24:41.039
So I really admire and to appreciate
that and wanted to make sure I

297
00:24:41.079 --> 00:24:45.079
steward it. So I'm ready here
on the sidelines with you. There's a

298
00:24:45.359 --> 00:24:48.599
there's an old there's something that Ron
and I talk about that we learned as

299
00:24:48.640 --> 00:24:52.359
a part of a participant in the
Staging Leadership Academy in Dallas, and they

300
00:24:52.400 --> 00:24:59.519
introduced us to a word called katty
womble all the English world word, and

301
00:24:59.559 --> 00:25:06.519
it would stands for is traveling to
an unknown destination in a purposeful way.

302
00:25:06.920 --> 00:25:11.160
Yeah, we think of like what
we're trying to birth into this servant investing.

303
00:25:11.559 --> 00:25:15.319
We kind of don't know where we're
headed, but we're going to move

304
00:25:15.440 --> 00:25:18.880
there in a purposeful way. It's
kind of like what's going on in COVID.

305
00:25:18.480 --> 00:25:22.680
COVID. We don't know where the
world's headed, none of us do.

306
00:25:22.319 --> 00:25:26.799
We don't know. But if we
become more in close contact with that

307
00:25:26.839 --> 00:25:33.480
purpose that's inside of all of us, and travel and move forward and don't

308
00:25:33.519 --> 00:25:37.559
stay stagnant, but move forward in
a purposeful way, we think we'll get

309
00:25:37.559 --> 00:25:41.400
where we want to go. Completely
agree, I know that's what I'm doing,

310
00:25:41.440 --> 00:25:45.240
So I guess I gotta agree with
that, right, No one doing

311
00:25:45.279 --> 00:25:48.519
it too? Okay, So next
for our listeners and viewers, I think

312
00:25:48.519 --> 00:25:53.440
it makes sense for us to fully
distinguished investing from digital investing side by side.

313
00:25:53.480 --> 00:25:59.079
So well, one of you take
that, and if you do at

314
00:25:59.119 --> 00:26:06.519
the English a word of catalauple throughout
balter and because we are dancing with a

315
00:26:06.519 --> 00:26:11.480
lot of passion as well as we
go through business. So the servant investing

316
00:26:11.519 --> 00:26:15.440
side I'm going to contrast into traditional
investing. And the first thing is on

317
00:26:15.480 --> 00:26:19.680
the income and impact, and in
our world we call it the integrated cycle,

318
00:26:21.039 --> 00:26:26.440
because you are investing in an entity
that is going to make impact in

319
00:26:26.519 --> 00:26:30.480
the same time you will get income
from it. And so as opposed to

320
00:26:30.519 --> 00:26:38.599
having friction between between between investing and
then taking that money and deploying it elsewhere,

321
00:26:40.160 --> 00:26:44.519
you're deploying your capital into a business
to make impact at the same time

322
00:26:44.559 --> 00:26:51.200
you make return. The investment vehicle, which is the second category, is

323
00:26:51.319 --> 00:26:57.920
very purpose driven. We're investing in
conscious businesses committed to societal transformation. Andy

324
00:26:57.960 --> 00:27:02.240
and I, as you have heard
release, are very very much supporters of

325
00:27:02.279 --> 00:27:07.200
conscious capitalism, and we believe there
are so many businesses, as Andy so

326
00:27:07.279 --> 00:27:11.480
eloquently said earlier, that are purpose
driven, that are conscious, that are

327
00:27:11.519 --> 00:27:14.599
doing great things, that just need
to be released into this world to be

328
00:27:14.599 --> 00:27:18.960
able to do that purpose. And
so we want to pick those that are

329
00:27:18.640 --> 00:27:25.000
supportive of that concept, but even
more importantly that will be transformational to have

330
00:27:25.160 --> 00:27:30.160
impact. The third area is the
relationship. As I told you earlier,

331
00:27:30.240 --> 00:27:33.880
in the traditional investing, that's simply
what the investment manager, the investor has

332
00:27:33.960 --> 00:27:38.880
the relationship with the investment manager and
serve investing. There are a couple of

333
00:27:38.880 --> 00:27:45.400
different relationships. There's being in relationship
with the work and in what we call

334
00:27:45.480 --> 00:27:49.000
the community of servants. And so
let me explain, by being in relationship

335
00:27:49.039 --> 00:27:53.359
with the work, what we want
are the people who are investing to actually

336
00:27:53.440 --> 00:27:57.720
get to know and be a part
of the journey of the societal transformation that

337
00:27:57.799 --> 00:28:03.119
the business is in. We want
them to come understand their challenges, to

338
00:28:03.160 --> 00:28:07.839
be part of their conversations in terms
of overcoming those, to learn more about

339
00:28:07.839 --> 00:28:12.640
the journey because the things that we're
trying to change are massive, they're societal,

340
00:28:12.720 --> 00:28:17.519
they're impactful. And the more that
you can learn about those kinds of

341
00:28:17.559 --> 00:28:22.039
those those kinds of issues, the
more that I think you will be touched

342
00:28:22.039 --> 00:28:26.599
by it. And then the second
piece of this is the community of servants.

343
00:28:26.160 --> 00:28:30.799
We want to create a niche that's
servant investing, of a group of

344
00:28:30.799 --> 00:28:34.599
people that have a servants heart,
that a servants mind, and are willing

345
00:28:34.640 --> 00:28:40.000
to come together and help us build
out this concept of service investing. And

346
00:28:40.079 --> 00:28:44.440
so, you know, as as
Handy said, we're kind of voting right

347
00:28:44.480 --> 00:28:47.680
now, and we want to bring
out of people of like minds and like

348
00:28:47.920 --> 00:28:53.279
hearts together and sort of form this
this future niche of investing because we think

349
00:28:53.279 --> 00:28:59.240
it's impactful into the world, and
so and so greatly needed. The next

350
00:28:59.279 --> 00:29:03.079
area is the time horizon, and
our horizon is long term. And by

351
00:29:03.160 --> 00:29:10.519
that it doesn't mean we intend to
hold the investment or our activity with the

352
00:29:10.559 --> 00:29:15.799
business for infinite period of time or
for you know, fifty years. It's

353
00:29:15.960 --> 00:29:19.839
we're going to hold it as long
as we are necessary in order to grow

354
00:29:21.000 --> 00:29:26.000
the business to the point where it
can be released and freed and liberated to

355
00:29:26.119 --> 00:29:30.559
go live into its purpose more quality. You go so many people saying they

356
00:29:30.720 --> 00:29:36.200
explain a little bit earlier. Businesses
are constrained by capital and they're constrained by

357
00:29:36.400 --> 00:29:40.720
not having the right growth trajectory at
this poet time. If we can kind

358
00:29:40.759 --> 00:29:44.400
of accelerate via catalysts, you will. And then when they get to the

359
00:29:44.440 --> 00:29:47.519
point where they are ready to be
liberated, we want to let them go.

360
00:29:48.200 --> 00:29:52.559
We're letting them go for the long
term. And then the last the

361
00:29:52.640 --> 00:29:56.319
last section is called return, and
we talked about in traditional investing, it's

362
00:29:56.319 --> 00:30:02.880
about maximizing financial return. In an
R and an R concept of serving investing,

363
00:30:02.960 --> 00:30:07.680
it's about good returns, the finite
returns and imfinite returns. The finite

364
00:30:07.720 --> 00:30:15.319
or the monetary returns the money,
the returns that are easily capitiable. The

365
00:30:15.400 --> 00:30:19.599
infinite returns are the fact that you
are playing in a space of creating impact

366
00:30:21.200 --> 00:30:25.119
that is infinite, and also the
impact it may have upon you. As

367
00:30:25.200 --> 00:30:29.160
you get to know more about the
work and you are changing the world,

368
00:30:29.200 --> 00:30:33.039
the world is going to change you
back, and being around community of servants

369
00:30:33.079 --> 00:30:37.559
will also changing change your heart,
change your caring capacity, change the way

370
00:30:37.599 --> 00:30:41.359
that you look at you look at
the world. And that's what we look

371
00:30:41.400 --> 00:30:45.599
at in terms of ultimately being the
return out of serving. Investing is about

372
00:30:45.799 --> 00:30:52.160
the good returns of finite and infinite. Well, that is such an arresting

373
00:30:52.200 --> 00:30:55.480
way to distinguish the two. And
what I really also appreciate an applaud is

374
00:30:55.519 --> 00:30:57.200
and I say this also in my
book, And if you got to that

375
00:30:57.240 --> 00:31:02.680
point in Iran as your pre read, is that what if we don't strive

376
00:31:02.759 --> 00:31:04.599
for this, we are going to
miss it. But there's something in the

377
00:31:04.640 --> 00:31:08.920
striving for something so much higher that
I really applaud and appreciate. And when

378
00:31:08.920 --> 00:31:11.319
we do that, we have a
much better chance of getting there. So

379
00:31:11.799 --> 00:31:15.920
I really appreciate the striving and reaching
that I hear both of you talking about.

380
00:31:18.319 --> 00:31:22.880
Thank you, You're welcome. Let's
grab our last break here. I'm

381
00:31:22.920 --> 00:31:26.359
Elise Cortez, your host. We're
in the air with Andy eb and Ron

382
00:31:26.400 --> 00:31:30.160
Barber of Serving Investors. We've been
talking a bit about the difference between traditional

383
00:31:30.160 --> 00:31:33.039
and serve and investing. After the
WREK, we're going to hear more about

384
00:31:33.079 --> 00:31:34.720
their approach and the impact they hope
to make on the world. Stay with

385
00:31:34.799 --> 00:31:41.400
us, We'll be right back.
Doctor Elise Cortez is a management consultant specializing

386
00:31:41.400 --> 00:31:45.799
in meaning and purpose and inspirational speaker
and author. She helps companies visioneer for

387
00:31:45.880 --> 00:31:53.039
greater purpose among stakeholders and develop purpose
inspired leadership and meaning infused cultures that elevate

388
00:31:53.079 --> 00:31:59.559
fulfillment, performance, and commitment within
the workforce. To learn more or to

389
00:31:59.640 --> 00:32:02.960
invite a lease to speak to your
organization, please visit her at Elise Cortez

390
00:32:04.000 --> 00:32:07.160
dot com. Let's talk about how
to get your employees working on purpose.

391
00:32:15.319 --> 00:32:20.000
This is working on Purpose with doctor
Relise Cortez. To reach our program today

392
00:32:20.079 --> 00:32:25.000
or open a conversation with Elise,
send an email to Elise ali Se at

393
00:32:25.000 --> 00:32:37.559
Elise Cortez dot com. Now back
to working on Purpose. Thanks for sting

394
00:32:37.559 --> 00:32:39.599
with us, and welcome back to
working on purpose. Another announcement I have

395
00:32:39.680 --> 00:32:44.160
for you as that we've launched Gusto
Now. It's a growth and transformation e

396
00:32:44.279 --> 00:32:46.799
learning platform featuring leadership and professional developed
courses and we do it an English,

397
00:32:46.880 --> 00:32:51.839
Spanish and Portuguese. If you're joining
us now, our guests are and Ab

398
00:32:52.160 --> 00:32:54.759
and Andy EB and gron bargerp serving
investors. I'm your host, Stricture Lease

399
00:32:54.839 --> 00:32:59.799
Cortez. So as we kick off
this last and final segment here, I

400
00:32:59.799 --> 00:33:02.759
think it would be really good for
our listeners and viewers to hear the credo

401
00:33:02.880 --> 00:33:06.160
that we were talking about. Ron
Andy, So, well, one of

402
00:33:06.240 --> 00:33:10.200
you read your credo. Yeah,
sure, I'd be happy to at least

403
00:33:12.680 --> 00:33:15.480
just a little bit of background on
this credo. You know, this is

404
00:33:16.880 --> 00:33:24.160
something that we're stepping into out of
service. You know, we believe that

405
00:33:25.039 --> 00:33:30.000
every one of us has something inside
of us that is trying to come in

406
00:33:30.119 --> 00:33:37.160
and through us, and it is
our job as a human being to come

407
00:33:37.200 --> 00:33:45.519
in close contact with that and to
actually hear that voice or that calling that

408
00:33:45.680 --> 00:33:49.960
is deep inside of us to bring
that out into the world. And so

409
00:33:50.759 --> 00:33:55.319
it might be interesting approach. But
when we were building this investment vehicle,

410
00:33:55.880 --> 00:33:59.519
we were like, we want to
do it differently. We don't want to

411
00:33:59.559 --> 00:34:06.839
just be eat this random financial institution. We want to feel the heart of

412
00:34:06.880 --> 00:34:09.320
what a servant investors like. And
so this is what we call the Credo

413
00:34:10.239 --> 00:34:15.360
of serving Investors. I'm gonna read
it. Here's for you. The world

414
00:34:15.440 --> 00:34:24.199
deserves a different type of investor,
an investor who is unapologetically driven higher purpose,

415
00:34:25.360 --> 00:34:31.760
who cares, deeply, plays big, believes that business can change the

416
00:34:31.760 --> 00:34:39.760
world. What if capital came to
serve? What if capital came deliberate?

417
00:34:42.199 --> 00:34:49.480
Think about the returns, both finite
and infinite. Isn't this the investor the

418
00:34:49.519 --> 00:34:55.800
world deserves. We are that investor. I will serve, And so that

419
00:34:57.039 --> 00:35:00.239
the makings of that credo are deep
and side of us, and it's built

420
00:35:00.280 --> 00:35:07.440
into the actual name of the organization. Servium is Latin for I will serve,

421
00:35:08.360 --> 00:35:14.719
and it comes from the Christian tradition
of a story in the Bible where

422
00:35:15.679 --> 00:35:21.320
God was sending his angels down for
a task and Lucifer and Angel at the

423
00:35:21.320 --> 00:35:27.119
time said, non Servium, I
will not serve, and Saint Michael said,

424
00:35:27.199 --> 00:35:34.039
Servium, I will serve. And
our credo is essentially a declaration of

425
00:35:34.119 --> 00:35:38.360
our heart service, our stand that
we're willing to take in the world.

426
00:35:38.760 --> 00:35:45.440
It's a stand that we believe needs
to be birthed into the financial community,

427
00:35:45.639 --> 00:35:52.440
and we intend to serve. Sounds
good to me, Andy, sounds great

428
00:35:52.480 --> 00:35:53.719
to me again, all the more
reason that I wanted to share your message

429
00:35:53.719 --> 00:35:58.559
because I think it's really important and
certainly certainly something worth celebrating and putting for

430
00:35:58.679 --> 00:36:00.559
it from my gunage point, So
thank you for rendering out the way that

431
00:36:00.599 --> 00:36:06.760
you did. Well, let's talk
a little bit about your operational model and

432
00:36:06.800 --> 00:36:09.239
your approach going forward. So the
first thing I want to understand is is

433
00:36:09.239 --> 00:36:16.599
how will you decide which companies to
invest in? What's your criteria? Well,

434
00:36:16.800 --> 00:36:21.119
I believe for that it's kind of
a little bit of what I discussed

435
00:36:21.159 --> 00:36:24.800
earlier is that not every business deserves
to be a part of this type of

436
00:36:24.840 --> 00:36:30.119
approach, because this is a very
active, engaged investor. So an investor

437
00:36:30.519 --> 00:36:36.519
who is willing to be engaged with
the work to risk themselves in caring to

438
00:36:36.639 --> 00:36:40.679
be involved, to lend their own
experience and skills to that in which the

439
00:36:42.119 --> 00:36:46.039
investments in which they're investing in.
So the clear delineation is that a lot

440
00:36:46.079 --> 00:36:52.000
of businesses don't deserve it, and
I would have actually say most and most

441
00:36:52.079 --> 00:36:59.159
businesses don't deserve it. And there's
a huge difference between the embodiment of the

442
00:36:59.199 --> 00:37:07.119
businesses of what they're expressing and what
they're living. And so somehow we have

443
00:37:07.239 --> 00:37:12.599
to come in close contact with the
embodiment of the expression of values and purposes

444
00:37:12.639 --> 00:37:16.079
of these businesses, because businesses that
deserve this type of approach are what we

445
00:37:16.159 --> 00:37:23.079
believe in describe as conscious, purpose
driven businesses. And there's a lot of

446
00:37:23.199 --> 00:37:28.480
gray area around the only way that
you really know what's going on, you

447
00:37:28.480 --> 00:37:30.119
have to be in a relationship with
that business. You have to be in

448
00:37:30.119 --> 00:37:35.480
a relationship with people, the relationship
with the work, and that doesn't come

449
00:37:35.480 --> 00:37:39.360
through an arm links transaction. It
comes side by side, hand by hand.

450
00:37:39.360 --> 00:37:45.159
Hands are dirty involved in the interactions
of the business. So that's what

451
00:37:45.199 --> 00:37:51.000
you mean by engaged investors. Yeah, you know, it's interesting. I've

452
00:37:51.039 --> 00:37:54.119
learned a business or big family business
for over thirty years, and many times

453
00:37:54.400 --> 00:37:59.000
when people start thinking about investors,
they're like, just get them out the

454
00:37:59.000 --> 00:38:04.639
way way business right, And I
think a lot of us business owners would

455
00:38:04.639 --> 00:38:12.920
say that that is unless an investor
came by your side to serve imagine that

456
00:38:13.000 --> 00:38:16.800
we imagine you running a business and
the people that we are as business leaders

457
00:38:17.320 --> 00:38:23.199
normally nervous about because the capital has
a big degree of influence of what actually

458
00:38:23.239 --> 00:38:29.360
happens. Imagine if they were by
our side. And so we want investors

459
00:38:29.679 --> 00:38:32.239
who are active. And when we
hear active investors that kind of has a

460
00:38:32.280 --> 00:38:37.800
negative context, but not active in
service, not active in purpose. Coming

461
00:38:37.400 --> 00:38:42.519
investors who are in service to the
higher purpose of that business. And so

462
00:38:42.880 --> 00:38:46.280
that is a very engaged relationship building. And I know that in my experience

463
00:38:46.639 --> 00:38:52.159
when I've had investors who are by
my side who are going through the muck

464
00:38:52.199 --> 00:38:59.079
and are experiencing that makes them a
better investor because they know the investment that

465
00:38:59.199 --> 00:39:02.800
much better. They're able to bring
more meaningful solutions. They're not sitting on

466
00:39:02.800 --> 00:39:07.599
an ivory tower second guessing things or
bringing in their comments. They're bringing their

467
00:39:07.639 --> 00:39:13.559
ideas, their vision, their love, their expertise in a way that better

468
00:39:13.639 --> 00:39:17.719
serves the organization because they're in relationship
with it. So that is for us,

469
00:39:19.119 --> 00:39:23.760
the difference between an active and engage
investor that comes to serve beautifully said.

470
00:39:24.800 --> 00:39:28.679
So, as I was thinking about
our conversation, gentlemen, I was

471
00:39:28.719 --> 00:39:30.559
thinking to myself, well, you
know, as I thought about what you're

472
00:39:30.599 --> 00:39:35.000
saying here being side by side and
engage and such, I started thinking to

473
00:39:35.000 --> 00:39:37.920
myself, well, hold on you
to a second. How is that different

474
00:39:37.000 --> 00:39:42.079
from say, how a venture capitalist
would be engaged in manage managing business?

475
00:39:42.119 --> 00:39:44.679
And I know that there's a difference, but let's hear you declare that and

476
00:39:44.719 --> 00:39:52.119
distinguish that for us. Well,
let me take this one. And so

477
00:39:52.159 --> 00:39:55.039
I think the first thing is when
you think about traditional venture capitalist, they're

478
00:39:55.079 --> 00:40:00.480
not here to serve. They're there
to make money, period, end of

479
00:40:00.559 --> 00:40:04.800
story. They're there to build a
business, get it to a point where

480
00:40:04.840 --> 00:40:08.800
they can then do something and monetize
that investment, either the investment of their

481
00:40:08.800 --> 00:40:14.840
time or the investment of resources or
investment of their money. So what they've

482
00:40:14.880 --> 00:40:21.239
done is to create effectively the traditional
investment model of maximizing the return. That's

483
00:40:21.280 --> 00:40:25.679
not our purpose. Our purpose is
to come and understand, spend time,

484
00:40:27.760 --> 00:40:32.480
serve, support, build, and
then when it's time, release the organization.

485
00:40:32.719 --> 00:40:37.360
Even if it's not the most maximized
return that we can can obtain.

486
00:40:37.960 --> 00:40:44.440
It's about freeing them and then blive
their purpose. Our game is not short.

487
00:40:44.480 --> 00:40:49.280
Our game is a long term.
Our game is not being able to

488
00:40:49.320 --> 00:40:54.760
astract every last dollar of every investment. That's not how we look at this.

489
00:40:55.480 --> 00:41:00.519
We look at this as we're here
to support a business to live a

490
00:41:00.559 --> 00:41:06.480
purpose to transform the world, and
that's our survice. That's how we expand

491
00:41:06.559 --> 00:41:10.519
this. And so are we different
than an venture capitalists, Yes, we

492
00:41:12.000 --> 00:41:16.320
will. We engage victor capitalists may
not necessarily have investors alongside with them,

493
00:41:16.360 --> 00:41:20.639
you know, they're a sponsor and
maybe bring We're going to bring the investors

494
00:41:20.760 --> 00:41:23.960
in the fund with us to it. There's a concept that that Andy was

495
00:41:24.000 --> 00:41:29.480
alluding to that we call go and
see, but it actually comes from the

496
00:41:29.480 --> 00:41:35.000
concept in Toyota that's called inchibuchu,
which is go and see. You have

497
00:41:35.079 --> 00:41:37.639
a question, you go answer the
question, and where the question is.

498
00:41:38.239 --> 00:41:43.400
You go to the line and see
where the question is being asked. And

499
00:41:43.480 --> 00:41:46.400
that's where we went for our investors. As sponsors will certainly be there.

500
00:41:46.519 --> 00:41:52.159
We want to bring the investors alongside
to get their hands dirty like Andy and

501
00:41:52.559 --> 00:41:58.079
disgusting, but it's going and seeing
and answering for yourself the questions are arising

502
00:41:58.079 --> 00:42:01.920
in the business. Much better job
than I could have ever done. Trying

503
00:42:01.920 --> 00:42:06.320
to distinguish that for myself. So
thank you. Run Okay, so we've

504
00:42:06.320 --> 00:42:09.360
been talking about and hearing about what
kinds of companies you might want to invest

505
00:42:09.360 --> 00:42:13.159
in, and of course you've helped
us understand that not everybody is worthy of

506
00:42:13.280 --> 00:42:17.960
such a such a beautifully gloved approach. So let's talk about the investors side.

507
00:42:19.039 --> 00:42:22.800
So you say that serve of investors
isn't for all investors, So how

508
00:42:22.800 --> 00:42:30.599
would you characterize your best fit investor? I'll take that one, and I

509
00:42:30.639 --> 00:42:32.480
think the best describe this. I'm
going to share a quote with you that

510
00:42:32.559 --> 00:42:38.320
I think is very meaningful for us. That is kind of a organizing thought

511
00:42:38.400 --> 00:42:42.840
as it relates to the types of
people that we want to be involved in,

512
00:42:42.960 --> 00:42:46.280
and it comes from Steve Jobs.
It says, we attract a different

513
00:42:46.280 --> 00:42:51.840
type of person, person who doesn't
want to wait five or ten years to

514
00:42:51.920 --> 00:42:55.519
have someone take a giant risk on
him or her, someone who really wants

515
00:42:55.559 --> 00:42:59.960
to get in a little over its
head and make a dent in the universe.

516
00:43:00.480 --> 00:43:05.719
We are aware that we are doing
something significant. We're here at the

517
00:43:05.760 --> 00:43:09.639
beginning of it, and we're able
to shape how it goes. Everyone here

518
00:43:09.679 --> 00:43:15.559
has that sense that right now is
one of those moments that we're influencing the

519
00:43:15.559 --> 00:43:22.199
future. And I think a person
who would be interested in becoming a servant

520
00:43:22.199 --> 00:43:27.960
investor as we've described it would be
able to say that quote that we're not

521
00:43:29.000 --> 00:43:32.039
about you know, just one.
I wants to wait five or ten years

522
00:43:32.519 --> 00:43:37.360
for these things in which we all
see and believe. Many of us know

523
00:43:37.639 --> 00:43:40.119
that business is a great force for
change in the world. But if you

524
00:43:40.199 --> 00:43:45.559
have resources and you have capital,
what are you doing about it? Is

525
00:43:45.599 --> 00:43:52.840
the capital that you're investing really reflective
of that belief? And if you're willing

526
00:43:52.880 --> 00:43:55.159
to do that, you might need
to get a little bit over your head,

527
00:43:55.519 --> 00:44:02.519
take a different approach, think different, Come to serve and if that

528
00:44:02.800 --> 00:44:09.159
service, and give that service most
thoroughly and with the deepest amount of integrity

529
00:44:09.199 --> 00:44:13.639
as possible. That's the way that
we believe we want to make a dent

530
00:44:13.719 --> 00:44:15.760
in this world. That's what I'm
doing this for. I'm not doing this

531
00:44:15.800 --> 00:44:19.719
for I want to make money.
I want to be successful, I want

532
00:44:19.719 --> 00:44:22.039
to live a better lifestyle. I
want all of those things, but none

533
00:44:22.079 --> 00:44:25.880
of that stuff is what gets me
excited in the morning. I want to

534
00:44:25.920 --> 00:44:30.719
be a part of something that makes
it vent that shapes something that leaves us

535
00:44:30.800 --> 00:44:37.119
world better and the old forms of
investing. For me, the old is

536
00:44:37.159 --> 00:44:43.280
just not fun enough, it's not
interesting enough, it's not fulfilling enough.

537
00:44:44.000 --> 00:44:50.960
I won't leave changed, the world
won't leave meaningfully changed. I'm to do

538
00:44:51.039 --> 00:44:53.880
something that's different, be a part
of something that's so much bigger than me,

539
00:44:54.320 --> 00:45:00.719
and play my small piece in that
play, and for me as a

540
00:45:00.760 --> 00:45:05.960
serve and investor, and so for
me, if nothing else, I'm creating

541
00:45:06.119 --> 00:45:09.679
Ron and I are creating Servum Investors
for us because that's who we want to

542
00:45:09.719 --> 00:45:15.079
be in this world. And maybe
people will join us. Maybe we're in

543
00:45:15.199 --> 00:45:19.199
over ahead, maybe not. I
don't care. That's who I'm going to

544
00:45:19.280 --> 00:45:22.440
be. I like it, Andy, I like the company that I'm keeping.

545
00:45:23.760 --> 00:45:27.920
Now, you've already been documented throughout
throughout the course of our conversation today.

546
00:45:27.960 --> 00:45:30.760
But just on the off chance this
is a different answer or you want

547
00:45:30.760 --> 00:45:32.039
to build on what you've already been
saying, I do want to ask,

548
00:45:32.159 --> 00:45:37.440
what do you envision the world looks
like when Serve Investors has realized its purpose.

549
00:45:39.320 --> 00:45:45.800
Let's both take that. I think
I think the leases you've indicated there's

550
00:45:45.840 --> 00:45:50.800
been a lot of what we've talked
about is about the future, the purpose

551
00:45:50.880 --> 00:45:55.239
and the use of serbium into this
world. I think about it is how

552
00:45:55.320 --> 00:46:00.559
will how will serveum be used?
I hope it's used long after Andy and

553
00:46:00.599 --> 00:46:06.599
I are both gone, that people
will be carrying this idea. They'll take

554
00:46:06.639 --> 00:46:09.519
they'll take the concept of serve and
investing, and it'll be something will become

555
00:46:10.320 --> 00:46:15.320
widely used around the world because it's
purpose, it's about service, it's about

556
00:46:15.440 --> 00:46:21.800
changing the world, and it's and
it's changing worlds. It's changing the world

557
00:46:22.320 --> 00:46:25.800
in the business side, and it's
also changing people's lives. And so when

558
00:46:25.840 --> 00:46:30.719
this thing is fully expressed, it's
expressed by changing the world for better.

559
00:46:31.000 --> 00:46:35.480
Beha. I think what we're called
to from from our faith and from from

560
00:46:35.519 --> 00:46:38.599
our purpose. I think it's about
helping people grow in their own journey and

561
00:46:38.639 --> 00:46:43.159
their own understanding of the world and
how they want to put their service,

562
00:46:43.199 --> 00:46:46.840
in their heart and their soul into
this place, not just to extract value,

563
00:46:46.920 --> 00:46:52.000
but to give value. And then
look at I look at I look

564
00:46:52.039 --> 00:46:55.599
at all the people, and the
rules that can happen is that is that

565
00:46:55.920 --> 00:47:01.039
we are, we are in essence
creating something that is available to everyone.

566
00:47:01.079 --> 00:47:07.639
To take will hopefully be in transformation
of this globe for the betterment, the

567
00:47:07.679 --> 00:47:12.159
betterment of humanity, for the betterment
of all those people that come in contact

568
00:47:12.159 --> 00:47:16.159
with it. Worthy of your one
precious life, for sure, Andy,

569
00:47:17.639 --> 00:47:21.559
and I like just what you said
right there, are worthy of this one

570
00:47:21.639 --> 00:47:24.920
precious life. Like, that's what
this is about for me. And we

571
00:47:24.960 --> 00:47:29.840
don't know what that is. And
you know it's not. There's this there's

572
00:47:29.880 --> 00:47:34.360
this thing that's inside of us that's
coming out in through us, and it's

573
00:47:34.400 --> 00:47:37.559
not our job to judge it or
compare it to other expressions of what is

574
00:47:37.599 --> 00:47:42.639
trying to merge through each of us. It's our job to keep it ourselves,

575
00:47:42.679 --> 00:47:45.239
to keep it our own, and
to bring that into the world.

576
00:47:45.760 --> 00:47:50.800
And essentially, Katy Wamble, you
don't know where you're headed, but go

577
00:47:50.960 --> 00:47:55.320
there in a purposeful way and have
faith that that in which is deep inside

578
00:47:55.360 --> 00:48:00.039
of you, it's trying to come
out and through you. Just to it

579
00:48:00.159 --> 00:48:02.840
out of its way. And for
me, that's where my focus is,

580
00:48:04.440 --> 00:48:07.440
and that's where Ron's finite focus is. As a part of serving investors.

581
00:48:07.880 --> 00:48:12.400
That's beautiful. I do want to
give you just a quick way to finish

582
00:48:12.760 --> 00:48:15.760
the program here because we're out of
time, and say thirty seconds or less,

583
00:48:15.800 --> 00:48:20.840
what would you like to leave a
listeners with You know, I know

584
00:48:20.880 --> 00:48:24.519
you have a global program release,
and I think the comment that I want

585
00:48:24.559 --> 00:48:30.760
to leave behind hope. We're coming
out of this COVID pandemic and there are

586
00:48:30.800 --> 00:48:36.039
great opportunities ahead. And there may
be people that have been thinking about what

587
00:48:36.079 --> 00:48:38.480
they could do. But I'm telling
you now is the time to live boldly.

588
00:48:38.880 --> 00:48:45.039
Now the time use your purpose because
the opportunities awaits you on the other

589
00:48:45.079 --> 00:48:47.760
side of this. Head up,
out of the fall, look forward,

590
00:48:49.039 --> 00:48:52.119
and step boldly into the future.
That's what I would want to leave with

591
00:48:52.159 --> 00:48:54.920
people. Beautiful way to finish.
I'm completely with you, ron On,

592
00:48:55.039 --> 00:48:59.079
Barbara any Eby, thank you Eye. Thanks so much for joining me today

593
00:48:59.079 --> 00:49:01.239
and working on purpose. It's been
an extreme pleasure to host you and help

594
00:49:01.280 --> 00:49:07.679
spread your word good work that you're
doing. Thanks so much. You're welcome,

595
00:49:07.920 --> 00:49:10.920
listeners and viewers. If you want
to learn more about serving investors in

596
00:49:10.960 --> 00:49:15.079
the work Andy and Ron are doing, the best way to do so is

597
00:49:15.119 --> 00:49:19.239
to shoot Ron and email at Ron
at Serium investors dot com. Let me

598
00:49:19.320 --> 00:49:23.840
spell that for you. It's sr
V I am investors, so ron at

599
00:49:23.920 --> 00:49:28.840
Serbium Investors dot com. Last week, if you missed the live show You

600
00:49:28.960 --> 00:49:30.559
Know Sketch, a you recorded podcast, we were on the air with Howard

601
00:49:30.599 --> 00:49:35.159
Shore talking about his latest book,
The Leader launch Pad, Five Steps to

602
00:49:35.239 --> 00:49:38.239
Fuel your business and lift your profits. Fantastic conversation, very very enlightening,

603
00:49:38.320 --> 00:49:42.320
many tools he gave us as well. Next week we'll be on the air

604
00:49:42.360 --> 00:49:45.800
with Karen Weeks. She is the
senior vice president at Order Group. We'll

605
00:49:45.840 --> 00:49:49.320
be talking about how this company has
been changing its people practices to promote well

606
00:49:49.360 --> 00:49:52.960
being during the pandemic. Promised to
be a fantastic conversation as well. See

607
00:49:52.960 --> 00:49:54.079
you there. Remember that work is
at least a third of alive, So

608
00:49:54.360 --> 00:50:04.320
let's work on Purpose. We hope
you've enjoyed this week's program. Be sure

609
00:50:04.360 --> 00:50:08.159
to tune into Working on Purpose featuring
your host, doctor Elise Cortez, each

610
00:50:08.239 --> 00:50:14.360
week on the Voice America Empowerment Channel. Together, we'll create a world where

611
00:50:14.440 --> 00:50:21.920
business operates conscientiously, leadership inspires impassioned
performance, and employees are fulfilled in work

612
00:50:22.000 --> 00:50:25.920
that provides the meaning and purpose they
crave. See you there, Let's work

613
00:50:27.039 --> 00:50:27.639
on Purpose.