Instead of You Laboring, Why Not Put Your Purpose to Work?

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now. Here
is your host, doctor Elise Cortez.

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Welcome back to the Working and Purpose
Program. Thanks for joining again this week.

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I'm your host, doctor Elis Cortez, Johing. You lie from Dallas,

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which is home base for me.
If you don't know me yet,

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I'm as Consultants specializing and Meaning and
Purpose, organizational logotherapists, inspirational speaker,

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social scientist and author. You can
learn more about me and how we can

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work together at at least Cortez dot
com or Gusto Dashnow dot com. Let

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me thank my partner and sponsor,
Work Proud. We are a perfect collaboration.

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Everyone wants to know they matter and
that the work they do is meaningful

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and appreciated. Workproud is a mobile
platform built to encourage employees to share stories

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and recognize each other's contribution. Work
Proud empowers hr and visitors to create company

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cultures where all employees are inspired to
feel proud of their work and proud of

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their company. Learn more at work
proud dot com. With us today is

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Kina ilio Inyosi, an author,
career coach, the professional speaker who believes

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deeply that you are how you are
for why you are, and that your

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natural abilities are indicators of your purpose. Is the author of Finding Your Sweet

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Spot, DNA of Talent and it's
most recent Put Your Purpose to Work,

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How to Find Fulfillment in your nine
to five. We'll be talking about his

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latest book, How Purposes Expressed through
Work and how to Tend to Our Purpose.

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And you joined it today from John's
Creek, Georgia. Ken A.

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Welcome to Working on Purpose. Hey, it's great to have you. I'm

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fantastic. However, is that having
me fetch you a little bit of energy

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between us? Huh, let's do
this already. So I have, of

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course the distinctive pleasure of knowing something
about it because I have read your book

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that's about to come up, but
our listeners and viewers don't. So I

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want to first presence a little bit
about your background, because you're a very

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a very distinctive perspective on presence or
on purpose that I think is really really

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interesting. So will you share just
some of the highlights of your background that

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would be useful for our listeners and
viewers. Highlights on on my book,

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on my background, your background.
So I come about this as someone who

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who had the talk with their parents
and they wanted to tended to be a

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doctor, but I rebel that no
and kind of went my own way and

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found that I tried to do brought
me money but did not bring satisfaction.

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Every time I found myself working and
developing people, there was just something in

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me that came alive and I didn't
we didn't know what meant till I think

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it was two thousand and seven.
I had moved to them, working it

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with my wife in her graphic design
business, and she was like, listen,

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you're coming to work miserable, get
you know, figure out what you

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want to do with the rest of
your life. And so I started the

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search and through introstction and everything I
talked about in my first book looking back

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at my life, looking back at
the things that bring me joy and where

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I feel most alive. I realized
that I could make career out of developing

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people. And you know, from
what I talk about purpose, I've come

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to that place where I know that
this is my purpose and so that's how

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I'm here. M hmmm, well, so what's fascinating about what you've said.

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There's two things that I want to
call out. One is this notion

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of coming alive. Right there are
so many people walking through like dead.

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I have been one of them.
I know what that feels like, and

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so that's why I wrote my book
Purpose Ignited. So that's the first thing

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I want to comment. And the
second thing is that what you did is

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you really just discovered on what was
so obvious to yourself and everyone else,

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and there it was right in front
of your face what you should be doing

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with your life. That is true. And I find that when I work

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with people, they their shop without
to uncover the things that are their talents,

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because that's where it really starts from
how you are wired. And often

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people say to me that is a
talent. I get that too, be

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able to do you know, but
everybody should be able to do whatever.

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I'm like, No, no,
not everybody is able to do that.

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It comes so naturally to you that
you take it for granted. Right,

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It's your superpower. That's what I
call it. It's your superpower. You

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just don't recognize recognize it as such. It's natural for you. We're gonna

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talk about that as well. Right. So one of the things that I

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love that you say in your book, and it's everywhere on your side as

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well, and you talk about the
importance of knowing yourself. But then you

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say you are how you are for
why you are. That is brilliant.

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It is true. And I don't
thank you for saying it's brilliant, but

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it's such to me. It's it
is such an obvious statement. We cannot

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act contrary to how we are wired. We cannot act contrary to how we

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are. And again, from that
faith background, your purpose take makes use

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of your natural abilities. You know, I'm a firm believer that we here

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on earth for a reason. And
go resources. He gives you those things,

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He quips you with what you need
to do the job he's called you

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to do. M That's why I
say that. Yeah, And when we

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just get out of the way and
be obedient to that. It's amazing what

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happens, right, Stop arguing with
it, trying to stuff it. Right,

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it's it's for a reason. I
know. I'm guilty. It took

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me a while to hear it and
listen, right, So okay, So

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now I want to talk this about
this notion of job and working that I

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think is brilliant of what you say
in your book here. So I'm gonna

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I'm gonna read a little a little
bit for our listeners and our viewers,

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because the way you talk about this
is just great. So and I agree

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with this. And so you say
people admire, even envy, those who

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seem to have a clarity of purpose
and know what they want to do with

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their lives. Most people lack this
clarity and seemed to be in an endless

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search for a better job. And
this is the problem. People are looking

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for a good job, the ideal
job, instead of first figuring out their

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purpose why they are here on earth. So why is it that you do

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you think that we so lack this
clar Why are we so resistant to this?

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I think it's just what has been
handed to us, you know,

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in modern education. I don't know. I'm not even sure if it's modern

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education. But the educational system says, okay, go to school, get

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good grade so that you can get
up. Finish the sentence, get a

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good job, get a good job, and so and people focus on,

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well, what will get me to
a good job? Parents and adults talk

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about well, what will get you
to a good job without thinking about if

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the job is tied to the purpose
of the child. And so the parents

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who does not know about purpose will
talk to their child based on job security.

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That's the adults who understands purpose,
we'll talk to their child based on

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purpose. And so I am trying
to change that native and I've been at

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this twelve years. God, you're
gonna be working at it for the rest

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of your life, my friend.
And that's good. So so we have

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good company. Let me let's call
out really quick doctor Claudia Beini here in

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the Dallas Fort Worth area. She
started the House of Shine. I've had

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her on the radio show Great Conversation
and unliked us Kenny. She is out

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to help as many people, especially
as early as she possibly can. Youngsters

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look within and see what's special about
themselves and what's where are their talents so

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they can start and build their life
from there? What a concept? Yes?

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Right? Instead, so here's where
it gets also very interesting. I

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love this is great for our listeners
and viewers too. You also write about

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this in your book and you say, when you understand your purpose, the

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work you pursue becomes the channel through
which you express your purpose. Completely agree

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it, work is how you and
I express, manifest and fulfill the reason

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purpose for which God created us.
Till this becomes a foundational truth, we

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will not fully realize and express our
life purpose and will not find the deepest

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satisfaction work has to offer. Amen. So true. So again, a

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lot of these things I write I
get to me are so obvious. But

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if it is not a foundational truth, if you don't have that understanding of

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your work being a reflection of your
purpose, we end up working for extrinsic

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factors that we're working for pay,
we're working for salary, we're working for

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you know, perks, all sorts
of external things. But the internal is

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missing. The internal satisfaction is not
there. And so once you understand that

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your work should be an expression of
your purpose, that starts to drive the

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decisions you make. I have f
and who have given up cushy, comfortable

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jobs to take less paining jobs because
they knew this was their purpose. And

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again going back to the conversation when
you talked about earlier on clarity, that

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clarity just it's something others d be
like, Wow, how could you leave

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such a job to go do this? But in this other job that they're

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doing, they are at peace and
they're alive. They're alive, like they're

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so alive. Yes, yes,
okay, so this is work gets so

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fun for me? Can they?
So? I after I did my PhD

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in Human development, I did a
post stock larger research on meeting and work

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and identity and I found fifteen modes
of engagement. And so they take into

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account the level of the kind of
depth of meeting and they and how what's

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the relationship between the work and the
person they expressed themselves, Does it fit,

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is it inseparable, et cetera.
One of the modes that I found

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is called living your purpose. And
that's where I am today, That's where

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I wanted to speak. For the
longest time. I was in self actualizing

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mode for quite a long time,
using work as a way to develop myself,

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discover myself. But the living your
purpose mode is just what we're talking

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about. It's this thing of who
you're being in the world. And then

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the service that you're providing is who
you're being in the world. And it

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just happens to be called work.
It's considered work and you get paid for

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it. And so since that's the
way I live, why would I ever

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stop working. I have no intention
of stopping working until I'm dropped into the

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ground. We shouldn't wait, wait, we shouldn't because I tell people of

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your purpose when I say your purpose
is your work. Your purpose is not

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a hobby, right, It's not
something you do part time. This is

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the reason why you are here.
So even when you are in your eighties

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or nineties and you still relian,
you may not work with the intensity you

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did when you were fifty or forty, but that thing that comes naturally to

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you will still touch the world.
It will still be touching the people around

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you. And so, really,
like you say, you don't stop working,

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yeah, I guess otherwise you stop
being. So that's how I look.

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It's an I love the way you
say, it's an expression of your

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purpose. I completely agree with that, and I think for several listeners that's

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a new idea for them and that's
what we want. So now to that

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end, I think it's also important
for them to distinguish. And I know

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when I share my modes of engagement, people are like, oh my gosh,

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you mean people experience work in a
different way than what I do.

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That's crazy. So would you share
for our listeners and viewers the five levels

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of work satisfaction that you describe in
that latest book. That's the first,

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which I call the basic level,
and you can for those who are familiar

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with Maslow's hierarchy of needs. The
first is the basic level, and that's

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where you work because you need a
job, any job. It's out of

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despiration, out of you know,
just wanting to get started, have something

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coming in. You don't care what
the job is. And for most people

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facing them, I'm not sure.
I believe everyone who works at that level

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is dissatisfied with their job, but
they need it and they've all been there

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at some point. The level two
is where you now work because you want

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more and more. Meeting can mean
promotion. You know, you have a

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job, there's some security, but
now you want to move up. You

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want more money, you want more
security, you want more perks. The

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third one is where you work because
you like the organization. You may not

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necessarily like the job, but the
job is tolerable, but you love either

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what the company stands for or the
people with whom you work. And it's

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amazing how a lot of people stay
in positions because of that. Level four,

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where things really start to get exciting, is where you're now working based

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on your natural abilities. Now,
this is the person who has a good

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understanding of how they are wired,
and they are now working in what we

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call the sweet spot. They've chosen
the job because they know they're contributing as

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so much. At level five,
that is where you are now working in

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your purpose. When your job is
a calling, you know this is the

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divine thing I am meant to do. That helps so much to distinguish how

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more people are. So when I
did my modes of engagement research Kena,

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I very much follow the males focus
argy of needs as well in the relational

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order of the value in what they
valued, So I did something very similar.

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So it's there's a lot of overlap
there. So with that, listeners

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and viewers, let's let you chew
on that for just a moment. Let's

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grab our first break. I'm doctor
Leez Cortez, your host who ran there

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with ken a ilio In Yosi,
an author, career coach, and professional

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speaker who believes deeply that you are
how you are for why you are,

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that your natural abilities are indicators of
your purpose. We've been talking a bit

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about purpose and work after the rape. We're going to talk about how work

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is expressed through purpose. Stay with
us, We'll be right back. Doctor

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Release Cortez is a management consultant specializing
in meaning and purpose and inspirational speaker and

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author. She helps companies visioneer for
greater purpose among stakeholders and develop purpose inspired

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leadership and meaning infused cultures that elevate
fulfillment, performance, and commitment within the

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workforce. To learn more or to
invite a lease to speak to your organization,

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please visit her at a lease Cortez
dot com. Let's talk about how

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to get your employees working on purpose. This is working on purpose with doctor

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Release Cortez. To reach our program
today or open a conversation with Elise,

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00:15:54.519 --> 00:16:02.759
send an email to Elise Alis at
a lease cotes dot com. Now back

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to Working on Purpose. Thanks foresting
with us and welcome back to working on

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Purpose. As I've watched the pandemic
continuing one, we look for ways to

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help companies support their employees handled the
anxiety, stress, depression, and feeling

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disconnected while also helping to lift and
inspire them with ongoing professional development. So

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we now offer a well being learning
webinar series called Grab your Gusto Vital well

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Being from the inside Out. You
can learn more about this offering at at

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least cortes dot com or drop me
an email to at least at least cortes

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00:16:32.720 --> 00:16:34.480
dot com. We can talk about
it if you're just joining the program.

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My guest today's ken a il Yo
and Yosi, the author of Finding Your

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sweet Spot, DNA of Talent,
and his most recent work Put Your Purpose

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to Work, How to find fulfillment
in your nine to five. If you

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joint to today from Jones Creek,
Georgia, I'm your host, Doctor Last

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Cortez, so ken I from this
section, I want to get more into

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that notion of expressing our purpose through
the work that we do. So to

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that end, let's talk about this
you call the sweet spot that's so great,

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right the sweet spot. By the
way, have you ever run across

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before we get into that, the
concept of ECA guy constant improvement? No

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no, no, Eca Guy no
No, So it's it's it might probably

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gonna be related to your sweet spot. So we'll talk about that some other

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time. But listeners and viewers,
ECA Guy was covered on the show a

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couple of years ago. It's a
great it's a great thing to talk about

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as well. So you you talk
about the sweet spot is where all of

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you comes together to serve others in
a way that brings you fulfilment. It's

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your gift to the world and where
you have the greatest impact. And when

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you start on your path, a
purpose to create a creativity kicks in.

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So the sweet spot is pretty fantastic. So tell us more about this and

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how we find it. And it
all starts with how you are wired.

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It all starts with the natural abilities
that is the foundation for living working in

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your sweet spot. In my first
book, I talk about it'd been not

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to say to your your interest and
your passion, and this is where you

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understand that one you are not here
for yourself, and that fulfillment comes from

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using your gifts and abilities and all
that you are to serve others. And

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there's a slight difference between that,
and we can talk about later between your

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working in your sweet spot and working
in your purpose. In your sweet spot,

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you are serving others, but it's
still you know, it can be

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more self directed where you are the
one choosing what you do with your gifts

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and abilities. But in your purpose. This is now again for those faith

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believers where this is where you're being
led to serve by God. But those

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who work in their sweet spot experience
deep fulfillment make the huge difference in how

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they work. Yeah, so I'm
want to take this a little bit deeper

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for our listeners and viewers because what
you just said about paying attention to how

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rewired is so important. So when
I'm out and I'm doing like a strengths

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work stuff, I'm a Gallop certified
strength coach, I always ask the audience

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first, what were you told you
were too much of when you were a

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kid? Too? I talk to
talk about two boss you two whatever too

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whatever, and I'm like, great, I get all these things you know,

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two boss you too to whatever?
And I'm like, great, that

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is the beginning of your genius.
It's never gonna get washed out of you.

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It's just who you are. Your
opportunity is to figure out how to

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make that work in the world.
Right do you do you ever find that?

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And this it amazes me, but
it hurts me a bit. Do

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you ever find that? In your
workshops? People say pinpoint things that they

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were you know, they said,
okay, they too talkative to this,

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to that, And at some point, especially when they become early teens,

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they start to try to minimize.
Yes, that's exactly right thing. Yes,

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well, and so people say things
like I've told I was two cents

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of I needed to get thicker skin. Well, when you turn that into

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wow, becoming like a therapist or
something who has a who has that sensitivity

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intelligence. Well, now you've taken
that thing that everybody said was bad about

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you and you made it work.
That's that's the opportunity. So anyway,

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I love what you said about paying
attention to how you're wired, because it's

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not going away. You're not getting
rid of it, right, Nope,

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Nope, you're not. It is
cool and how you are it is your

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gift. It is your gift.
That's right. And again it's just a

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matter of where do I put it
to work. That's you know it.

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Maybe it doesn't work on Wall Street
or you know, on the trading floor,

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maybe you know, but it really
does work, this idea of sensitivity,

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you know, as a therapist or
in the helping profession, as a

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minister, et cetera. So yeah, so then if we talk about you

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know, you distinguished this the level
of four works. We talked about the

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five levels of satisfaction in the last
segment, So you talk about how level

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four workers, those that use their
abilities, don't look for a job.

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They look for a place where they
can add value and work for them as

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a partnership with their organization, not
just their earn a paycheck. They're they're

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really there to be compensated for that
value. So say more about this level

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four because I think many listeners of
yours should love to at least get to

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four, if not to five.
Yeah, it's a mind shift. You

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know what I work with people,
I get to a point where where I

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talk about them articulating the value portion
statement. You need to know what value

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you bring to the organization and when
you at level for working in your gifts

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and abilities, using your strengths,
you know why you want to worry why

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you work for company X or company
B. You know what you bring to

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the table. And I tell people
corporations do not exist to create jobs.

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That is not their primary reason for
existence. And some people get upset because

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I say that. I'm like,
but that is the truth. The zi

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to provide a service or product for
profit, even the nonprofit organizations. And

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so the value level for workers bring
is knowing based on their strengths, what

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they add to the ovation. And
it's such a it's a mindshift because now

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it's I call it a meeting of
equal minds. Yes, they are a

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big company, but you are a
personal value. And I'll add some more

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to this. At some points when
things change, because you should. You

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should also not stop adding value.
It's time to leave then move to a

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different position or move to a different
company. But you have to know the

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value you bring. I completely agree
with that KNA. And so that's really

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important for listeners and viewers to understand
that you need to be able to articulate

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your value. In fact, what
I always recommend to people that I'm working

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with when I'm doing programs it's like
companies, is that people have to steward

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their career and their branding by sharing
and articulating what it is they're doing without

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being braggadocious, but helping people understand
what they've done so that they recognize that

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this is your contribution and you're proud
of it. You're excited about it,

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right, And that's a way to
manage your career and socialize your value.

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Yeah, it is not. It
is not HR responsibility. Sorry, it

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is not HR's responsibility. That their
responsibility is to find a person who can

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do a job, whether that person
is working based on scale or based on

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natural ability. HR does not care. They really shouldn't. But you,

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as the worker, as the individual, you are the one who should not.

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Okay, I will excel in this
role, in this position because I

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am naturally wired this way. And
in your area of natural wiring, in

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your area of gifting, you learn
fast that you have more capacityude produce small

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you're more intuitive and creative. So
I tell people know these things so that

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you can make a case for why
this is why you want this position,

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and why this is why you want
even going into a negotiation for a salary,

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make the case for it. Make
the case. All right, If

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you're on your value, people will
undervalue you. That's right, that's right.

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And you are the best storyteller of
yourself anyway, right, Why would

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you want to pass that on to
someone else or assign that elsewhere when you

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are the best one for that job. So, yes, become a great

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self storytellers. That's it's critical.
Now we already talked about this, but

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I do have it in my notes
here that I wanted to talk about what

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you say about this notion of people
seeing their workers are calling. And I

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love again how you say that.
You say people who see their workers are

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calling live with a belief that they
are responsible to a higher power the caller,

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and with an awareness of eternity and
the brevity of time their time on

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earth. They are aware that they
won't live forever and want to play their

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part in the bigger picture of life. Yes, yes, yes, I

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can. I completely relate to that, can they So talk about a little

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bit more about your respective on that, and then I want to share how

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it shows up in my life.
Yeah, and so my again, this

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is how I think and how I
live and how I based on my belief

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we did not create time, that
there's a bigger picture within which we fit

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into and we are given this span
of time to play our role in the

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bigger picture. And so the way
I see it, there are others who

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have played their role to get me
where I am, and I am meant

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to play my part to help others
get to where they need to go.

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And so I am responsible to the
one who's put me in this position to

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fulfill what he wants me to fulfill. Again, as a person of faith,

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I'm not looking for when I get
to Heaven. I don't want to

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hear welcome, how many here,
well done? That's also quotable. Let's

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say that again. I don't want
when I get when I get to Heaven

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or wherever it is I'm going,
I don't want to hear welcome. I

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want to hear well done. That
is Yeah, that's it. It's true.

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Yeah, okay, okay, good
welcome, go sit down. No,

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it's like, wow, you did
your part, Come on and high

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five, well done, good and
faithful servants. That's what I want.

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That's what I want too, and
I could so relate. Canay to what

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you say here about this belief that
you're responsible to a higher power, that

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you know that you're you've been asked
to do this, you've you're being obedient

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to this, to this, this
service of being, and that you have

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this an awareness of eternity and the
brevity of time. What that actually does

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is when you recognize that death is
an essential part of living because it reminds

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us that we do not get forever, and therefore we have a sense of

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urgency to live and fulfill on the
service of our gifts that we have been

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given. So for me, I
mean, I'm I'm fifty six, and

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i am I'm on fire to write
more books, create more programs for the

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company, and i do work seven
days a week because I'm expressing what I'm

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doing, who I'm being in the
world. And so I'm very aware that

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you know, at some point,
you know, the clock's going to stop,

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you know, clicking, and my
time is up. True, and

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at that point it's too late to
catch up. Yes, time's gone exactly.

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But but I'm having more fun that
I'm supposed to have. I'm sure

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I'm having more fun than people can
imagine. And they're like, but you

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work so much. Yes, I'm
creating what I want. I'm creating.

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I'm expressing myself through my purpose and
helping others to a little bit better life

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in the process. It seems like
a pretty good way to go through life

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to me, at leasten you are
living, you know. I think it's

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John Maxwell who said it, who
put it best, Like often a lot

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of people people don't have near death
experiences, they have near life experiences.

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That's so true, that's so true. I was almost alive. I was

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almost there. You know, most
that walking dead. It's like, you

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know, most people are dead.
But it has not been made official yet,

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and so the definitely the desk REPGD
has not been issued. But it's

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you know, it hasn't been the
event has around. Yeah. Well,

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and again that's why I wrote my
book Purpose Ignited. It's really to awaken

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people to their passion, inspiration and
purpose so that they can self enliven.

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If you will and and and come
and come alive, as you say,

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it is critical and unfortunately a lot
of people are not. If you since

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you are a Gallup certified coach,
you know the statistics they're working engagevent survey

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that they do every year. The
numbers have not changed. Only about thirty

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percent of people at work engaged.
They love, they love the job they're

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doing, they love what they're doing, and they are working on purpose.

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Most people are not. Yeah,
and in fact so for listeners and viewers.

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According to the glibanization, eighty five
percent of the global workforce doesn't want

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go to work on Monday or whenever
the shift starts. It's better in the

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States, it's about sixty percent that
actually, yeah, so, but yeah,

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we've worked to do so to that
end, you talk about three ways

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we can engage purpose at work.
Give those to us please. So one

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is working with a purpose, and
again this is self directed. You know

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how you are wired, but you
are the one choosing what you do.

397
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You know your goal might be income, your goal might be serving all this.

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That's working in your working with a
purpose. The second one is working

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for a purpose. Now this is
cause driven. You're working for something bigger

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than self and beyond the mission of
purpose of the organization. And there's something

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about what they do that drives you
and you want to be connected to that

402
00:30:07.720 --> 00:30:12.559
purpose. Now, notice for both
of them, I talked about working with

403
00:30:12.759 --> 00:30:21.640
a purpose or working for a purpose. The third one is working in your

404
00:30:22.200 --> 00:30:27.200
purpose. Big difference for one and
two. You can choose anything and it's

405
00:30:27.240 --> 00:30:33.480
all good, but in three you
are working in your purpose, and you

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00:30:33.640 --> 00:30:38.279
know that this is what God's selected
from it. This is why I am

407
00:30:38.319 --> 00:30:42.119
alive. I didn't just come about
it because I like this company or I

408
00:30:42.160 --> 00:30:48.279
like this No, everything in me
gives me that indication that this is what

409
00:30:48.359 --> 00:30:53.680
I was created to don It comes
back down to Colling, which is SmackDown

410
00:30:53.759 --> 00:30:56.880
my lane. And with that,
let's give our listeners up in the chew.

411
00:30:56.880 --> 00:31:00.680
One will be taken another quick break
here. I'm your host, doctor

412
00:31:00.680 --> 00:31:04.359
Elise Cortez. We're going the air
with kene ilio in Niosi, an author,

413
00:31:04.720 --> 00:31:08.119
career coach, and professional speaker who
believes deeply that you are how you

414
00:31:08.160 --> 00:31:11.559
are for why you are, that
your natural abilities are indicators of your purpose.

415
00:31:11.759 --> 00:31:15.440
We've been talking a bit about purpose
in work and jobs. After the

416
00:31:15.440 --> 00:31:18.680
break, we're going to talk about
tending to purpose in its virtuous cycle.

417
00:31:18.759 --> 00:31:22.839
Stay with us, we'll be right
back. Doctor release Cortez is a management

418
00:31:22.880 --> 00:31:30.160
consultant specializing in meaning and purpose and
inspirational speaker and author. She helps companies

419
00:31:30.279 --> 00:31:37.440
visioneer for greater purpose among stakeholders and
develop purpose inspired leadership and meaning infused cultures

420
00:31:37.480 --> 00:31:42.279
that elevate fulfillment, performance, and
commitment within the workforce. To learn more

421
00:31:42.519 --> 00:31:47.200
or to invite a Lease to speak
to your organization, please visit her at

422
00:31:47.200 --> 00:31:51.599
a lease Cortez dot com. Let's
talk about how to get your employees working

423
00:31:51.680 --> 00:32:02.119
on purpose. This is Working on
Purpose with doctor Elise Cortez. To reach

424
00:32:02.160 --> 00:32:07.759
our program today or open a conversation
with Elise, send an email to Elise

425
00:32:07.359 --> 00:32:14.759
ali Se at Elise Cortez dot com. Now back to working on Purpose.

426
00:32:21.119 --> 00:32:22.680
Thanks for staying with us, and
welcome back to working on Purpose. If

427
00:32:22.680 --> 00:32:27.680
you're just doing the program today.
My guest is Kena Ilo Nusi, the

428
00:32:27.839 --> 00:32:30.079
author of Finding Your Sweet Spot,
DNA of Talent, and his most recent

429
00:32:30.279 --> 00:32:34.119
put Your Purpose to Work, How
to find fulfillment in your nine to five

430
00:32:34.359 --> 00:32:37.200
You Too Today from John's Creek,
Georgia. I'm your host, doctor Elise

431
00:32:37.240 --> 00:32:40.160
Cortez. So for this last segment
here, Kena, I wanted to really

432
00:32:40.240 --> 00:32:45.039
get really deeply into this notion of
why purpose is such an important thing to

433
00:32:45.079 --> 00:32:51.480
carry us forward and how energizing it
is. So you say another thing that

434
00:32:51.519 --> 00:32:53.400
I love to quote from your books. You say, working in your purpose

435
00:32:53.480 --> 00:32:58.440
means that you attend to and care
for the reason for which you were created

436
00:32:58.480 --> 00:33:04.559
in order to bring increase, develop
something new that is profound, so simple,

437
00:33:04.680 --> 00:33:10.079
but so profound. Say more about
that. Wow, where do I

438
00:33:10.200 --> 00:33:20.880
start? When you work in your
purpose, that they tend to come down

439
00:33:20.960 --> 00:33:27.720
to you paying attention, you prioritizing
your purpose, and in what you do

440
00:33:29.480 --> 00:33:35.799
there is increased because there's stuff coming
out of producing, your creating. You

441
00:33:35.920 --> 00:33:40.720
are manifesting your what you are meant
to manifest to the world. It's just

442
00:33:40.880 --> 00:33:46.319
a natural outflow. And so once
you get into working in your purpose,

443
00:33:47.279 --> 00:33:51.759
new things, new things come out. Like I talked about, you are

444
00:33:51.839 --> 00:33:57.279
more creative, you are more intuited. And often I tell people you can't

445
00:33:57.359 --> 00:34:00.400
help it. You know, people
ask you how do you do that?

446
00:34:00.960 --> 00:34:07.359
I don't know, I just did. But that happens when you are in

447
00:34:07.480 --> 00:34:10.400
your purpose. M h well,
I'm a testament to that, Kine.

448
00:34:10.519 --> 00:34:14.679
I mean, I have never been
more creative in my whole entire life.

449
00:34:14.719 --> 00:34:17.599
And what have really stepped into and
allowed myself to live and work for my

450
00:34:17.679 --> 00:34:21.280
purpose? And now today, I
mean I has already heard, already heard

451
00:34:21.320 --> 00:34:23.679
you say that I got purpose ignited
out last November. I have two more

452
00:34:23.880 --> 00:34:29.119
books planned in that trilogy, a
women's anthology is coming out next month August.

453
00:34:29.400 --> 00:34:32.239
Starting to work on the men's anthology. Thank you, it's so fun.

454
00:34:32.320 --> 00:34:37.320
I'm having more fun and then and
then creating programs and services and offerings

455
00:34:37.400 --> 00:34:42.559
from it. You're so right,
you just can't help it. So it's

456
00:34:42.679 --> 00:34:45.679
and it is fun. Yeah,
you can't because you don't eat, you

457
00:34:45.920 --> 00:34:54.239
don't stop thinking about what is you
and it's not work, you know,

458
00:34:54.400 --> 00:34:59.079
kind of like you're talking about,
you know, you're talking about writing books.

459
00:34:59.400 --> 00:35:02.559
I'm constant. I have a in
my notepad on my phone. Of

460
00:35:02.719 --> 00:35:07.159
course, I think I'm at like
forty four book titles. I don't know

461
00:35:07.239 --> 00:35:12.400
what I'm going to write them all. Yeah, Sometimes but you're thinking of

462
00:35:12.519 --> 00:35:15.960
things to do and you pen down
your thoughts sometimes when you start to realize,

463
00:35:16.000 --> 00:35:19.519
okay, that is not meant to
be a whole book, it's meant

464
00:35:19.519 --> 00:35:23.360
to be part of a book,
and you file it away. But there's

465
00:35:23.400 --> 00:35:29.199
just stuff coming out. You know, you will never find me talking about

466
00:35:30.400 --> 00:35:32.360
finance. I don't. I'm not. I am not creative about how you're

467
00:35:32.400 --> 00:35:37.079
going to balance budgets or you know, world economy. That's not my gifting.

468
00:35:37.480 --> 00:35:42.039
So I'm not coming up with creative
stuff. About that, But I'm

469
00:35:42.119 --> 00:35:47.280
coming up with things about work,
purpose, your abilities, fulfillment. You

470
00:35:47.360 --> 00:35:51.360
know, those things are constantly point
out of me. Me too. I'm

471
00:35:51.440 --> 00:35:52.519
with you. And by the way, you can run from you, but

472
00:35:52.599 --> 00:35:55.159
you can never hide. So you
and I are going to continue talking and

473
00:35:55.320 --> 00:36:00.639
who knows what we're going to do
together. So it's just going to happen.

474
00:36:00.639 --> 00:36:02.360
I already know that. So well, let's break down those three things,

475
00:36:02.440 --> 00:36:05.880
because I think what you do in
the book is is so powerful.

476
00:36:05.960 --> 00:36:09.159
But let's talk about purpose first.
So say a bit more about this,

477
00:36:09.440 --> 00:36:14.679
how the discovering your purpose? Should
you talk about intriger systems of urgency?

478
00:36:15.159 --> 00:36:19.280
Tell us more about this the area
of purpose here so we get get closer

479
00:36:19.320 --> 00:36:25.519
to it. Yeah, so it
starts with the discovery and and the discovery

480
00:36:25.639 --> 00:36:32.880
starts with first believing that you have
a purpose. It's amazing people how many

481
00:36:32.880 --> 00:36:37.519
people don't believe they have a purpose
of them, how many people don't believe

482
00:36:37.599 --> 00:36:44.639
they have gifts on naturabilities and so
helping people through that and coming to that

483
00:36:44.719 --> 00:36:50.719
place where okay, you have the
abilities and you have a purpose that opens

484
00:36:50.760 --> 00:36:55.960
your mind up to the other things. Okay, introspection looking back, like

485
00:36:57.039 --> 00:37:00.519
you talked about how you are,
how wide, and how it infest it

486
00:37:00.559 --> 00:37:04.800
as a child, because the truth
about it, between one and ten,

487
00:37:05.880 --> 00:37:12.159
you see how people are wired.
It's it's not it's evident. And so

488
00:37:12.440 --> 00:37:16.239
the introspection helps you now start identifying
all those things that you can use assessments

489
00:37:16.679 --> 00:37:24.719
to sort of affirm and confirm the
things that you've realized or seen through introspection.

490
00:37:24.840 --> 00:37:30.960
But the discovery is where it all
starts from, and that introspection is

491
00:37:30.000 --> 00:37:32.519
so important. I like that both
of us used assessments in each of our

492
00:37:32.599 --> 00:37:38.000
respective works because they do help people
to gain vocabulary about themselves. And to

493
00:37:38.079 --> 00:37:42.039
your point that you said earlier,
people often say, what do you mean

494
00:37:42.119 --> 00:37:45.239
that said that's a talent or that's
a strength, that's just me. Yeah,

495
00:37:45.400 --> 00:37:49.400
and it's a talent and a strength, and it distinguishes you, right,

496
00:37:49.800 --> 00:37:52.440
So okay, so first go looking
for it. I love that you

497
00:37:52.559 --> 00:37:54.719
also say believe that you do have
a purpose. I think a lot of

498
00:37:54.760 --> 00:38:00.159
people they don't believe that, so
that's very important too. So then jep

499
00:38:00.239 --> 00:38:04.000
Number two is attention. You talk
about the strong poll or the call of

500
00:38:04.039 --> 00:38:07.119
your purpose will always be present,
but your response, the attention you give

501
00:38:07.280 --> 00:38:12.840
is a choice you have to make
over and over again prioritizing and focusing on

502
00:38:12.920 --> 00:38:20.039
your purpose. It's so very true
it because because then your purpose is not

503
00:38:20.400 --> 00:38:24.480
a hub. It is not a
side job, it's not a side gig.

504
00:38:24.559 --> 00:38:29.559
It's not something you can can work
part time. This put it this

505
00:38:29.679 --> 00:38:34.800
way, your purpose is the foundation
of you. Your purpose there before you

506
00:38:34.880 --> 00:38:40.519
were created. You were created for
your purpose, and so you cannot make

507
00:38:40.559 --> 00:38:46.320
it second day. It is the
reason why you are and if you don't

508
00:38:46.440 --> 00:38:52.760
give it the attention that it requires, you cannot feel what you're creative to

509
00:38:52.800 --> 00:38:59.559
fulfill. It's it's just just no
way m hm. So from my perspective

510
00:38:59.599 --> 00:39:05.239
on on that notion of attention,
so that what that speaks to is clearing

511
00:39:05.280 --> 00:39:07.199
away and not spending time on things
that maybe we'll pull you away. Maybe

512
00:39:07.199 --> 00:39:09.880
they're they're busy work, or they're
they're the things that distract you. They

513
00:39:09.880 --> 00:39:14.320
don't they don't give you a period
of focus, or they even worse yet,

514
00:39:14.599 --> 00:39:17.440
they take you off the course of
purpose. Right. So that's where

515
00:39:19.000 --> 00:39:21.639
what I like to do and my
work in is I have people do a

516
00:39:21.719 --> 00:39:24.000
eulogy right there, a good story, right, what is it that they

517
00:39:24.199 --> 00:39:28.960
wanted most in their life to happen, and they write this beautiful thing of

518
00:39:29.000 --> 00:39:31.400
who they became and what they did
in their lives. And when they when

519
00:39:31.440 --> 00:39:35.519
they do that, all this small
stuff that they're going through that they spend

520
00:39:35.559 --> 00:39:38.360
all this time worrying about or spending
time on, goes away. You can't

521
00:39:38.400 --> 00:39:42.199
see it anymore. It's such a
great it's a it's a great thing to

522
00:39:42.280 --> 00:39:44.840
do to be able. And I
would I would put that in the in

523
00:39:44.880 --> 00:39:49.920
the attention camp for sure. Yeah, and and and it it is in

524
00:39:50.000 --> 00:39:53.639
my book. I talk about,
you know, the distractions and uh destructions,

525
00:39:53.760 --> 00:39:59.400
all those things, but we all
the truth about it. Well,

526
00:39:59.519 --> 00:40:02.559
I'll get distracted a point. But
if you don't have something, if you

527
00:40:02.599 --> 00:40:07.519
don't have your true north, you
you know, you carry on that bunny

528
00:40:07.559 --> 00:40:13.199
trail. And so this gives you
focus. That's trying to apple life.

529
00:40:13.360 --> 00:40:15.760
Life is life. You know.
Success is not a straight line. It's

530
00:40:15.280 --> 00:40:20.960
squiggly, it's messy, and sometimes
get caught in the whirlwind of life.

531
00:40:21.000 --> 00:40:29.119
But your purpose, your your your
attention always brings you back. M Yeah.

532
00:40:29.440 --> 00:40:31.000
I love the idea, idea of
the purity of focus, right.

533
00:40:31.039 --> 00:40:32.880
I have people come to me all
the time and say, well, at

534
00:40:32.920 --> 00:40:36.679
least you should do this. You'd
be so good at this if you added

535
00:40:36.719 --> 00:40:38.760
this or did this, or you
know, maybe I would be good at

536
00:40:38.760 --> 00:40:43.480
that. But it doesn't actually Yeah
that that well, what i'd get too

537
00:40:43.639 --> 00:40:46.320
is but that doesn't actually let me
really execute to my purpose. It doesn't

538
00:40:46.360 --> 00:40:51.400
let me really really totally surrender myself
to my purpose. Yes, I could

539
00:40:51.440 --> 00:40:53.400
do those things in addition to what
I'm doing. No, but it doesn't

540
00:40:53.480 --> 00:41:00.199
let me give a purity give myself
over to that purpose. Yeah, it's

541
00:41:00.320 --> 00:41:04.960
it's it's I think it was Leonardo
da Vincha that said a simplicity and ultimate

542
00:41:05.039 --> 00:41:10.360
sophisticated and keep it simple, Just
keep it simple. What what we've been

543
00:41:10.440 --> 00:41:16.840
called to do is big enough to
occupy our lives. It may not be,

544
00:41:17.039 --> 00:41:22.840
as you know, to un earth
shadowing. All may not seem so

545
00:41:22.039 --> 00:41:27.119
sexy, but this is what we've
been called to do. I can't do

546
00:41:27.239 --> 00:41:32.920
what you do, you can't do
what I do, and we all need

547
00:41:32.960 --> 00:41:37.679
to just be ias by being who
we are and who we've been called to

548
00:41:37.760 --> 00:41:40.800
be. Yeah, well, and
to your point, we can make that

549
00:41:40.920 --> 00:41:44.599
as big as we want, which
I think is going to probably speak to

550
00:41:44.639 --> 00:41:47.039
the number three, which is increase. So you say, if you attend

551
00:41:47.079 --> 00:41:51.079
to your purpose, growth will naturally
occur in your life. And I don't

552
00:41:51.119 --> 00:41:52.960
just mean physical growth, of course, your purpose is meant to add something

553
00:41:53.039 --> 00:41:58.079
to the world, something that others
will need and use. So say more

554
00:41:58.159 --> 00:42:07.400
about the increased part of this purpose. Attention increase. As you give attention

555
00:42:07.559 --> 00:42:14.400
to what you've been called to do, you're creating new increase, You're becoming

556
00:42:15.039 --> 00:42:19.719
a better person. You're becoming you're
really getting deeper into who you should be.

557
00:42:20.559 --> 00:42:23.760
Again. On the faith side,
I talk about God can do what

558
00:42:23.920 --> 00:42:30.320
he wants to do without us,
but it's all about becoming better. And

559
00:42:30.480 --> 00:42:34.519
I see the things we do as
part of the tool which He uses to

560
00:42:34.559 --> 00:42:40.400
make us better people. To increase, we're adding new to the world.

561
00:42:42.360 --> 00:42:45.559
You know, creativity does not stop. And when we when we're done with

562
00:42:46.960 --> 00:42:52.800
our part in the brand scheme of
life, there are new things that will

563
00:42:52.840 --> 00:43:00.079
sound. You know, I think
about kids today who I used to you

564
00:43:00.119 --> 00:43:06.599
know, touch screen phones. In
thirty four years, what will they be

565
00:43:06.679 --> 00:43:08.599
telling their kids? Do you know
there's a time when we have touch screen

566
00:43:08.679 --> 00:43:15.519
phones exactly right? Like huh,
like huh, that is so dated,

567
00:43:15.800 --> 00:43:17.400
right, I don't know what kind
of phones they'll be using. Then you

568
00:43:17.480 --> 00:43:22.760
know I grew up in the rotary
phones. Well, it'll be telepathy,

569
00:43:22.880 --> 00:43:24.199
right, we won't need even the
instruments, will be telepathy. That'll be

570
00:43:24.320 --> 00:43:28.039
That's where we're going. No,
it's great. Now. I want to

571
00:43:28.079 --> 00:43:30.320
add on to what you just said
here that this is so great to be

572
00:43:30.400 --> 00:43:32.719
able to talk with you and each
of us kind of threading in our perspectives.

573
00:43:34.880 --> 00:43:37.320
So from my vantage point, I
talk about how purpose gives you a

574
00:43:37.480 --> 00:43:42.239
unique lens on the world that only
you can see certain opportunities or ways of

575
00:43:42.320 --> 00:43:45.760
being. And that unique lens is
through the difference through which you get to

576
00:43:45.880 --> 00:43:50.679
innovate, create and make a difference
worthy of your one precious life and what

577
00:43:50.840 --> 00:43:53.880
you don't want. You're not in
that camp. You don't recognize. Not

578
00:43:54.039 --> 00:43:57.280
everybody else sees it that way.
Isn't it obvious? Like you said,

579
00:43:57.320 --> 00:44:02.880
isn't it just obvious not to anybody
else, but it is you. Yeah,

580
00:44:04.679 --> 00:44:08.639
because it's yours. It's it's it's
yours. It's it's the it's the

581
00:44:08.800 --> 00:44:15.000
way you see and you see based
on how you are wired. It's it's

582
00:44:15.079 --> 00:44:20.639
it's one one follows the other.
And there's certain problems. There's certain things

583
00:44:20.760 --> 00:44:23.920
that only you will see, that
only you will solve. That is why

584
00:44:24.000 --> 00:44:28.920
you are here. I know,
it's so beautiful. Prayer is it is?

585
00:44:29.239 --> 00:44:32.480
It is. My prayer is that
my eyes are always open to see

586
00:44:32.480 --> 00:44:37.159
the problems that I am meant to
solve because nobody else can to solve them.

587
00:44:38.400 --> 00:44:42.760
I already replaced, right me neither
and I want to be. I

588
00:44:42.840 --> 00:44:44.760
want to I want to make a
difference. I want to matter. So

589
00:44:45.519 --> 00:44:49.800
so to that end, there's some
really fantastic benefits of purpose. You write

590
00:44:49.800 --> 00:44:54.159
about them in the book What are
they? One confidence, there's that you

591
00:44:54.239 --> 00:44:59.039
know, crazy living life? Yes, yes, yes, And you know

592
00:44:59.159 --> 00:45:04.159
they say when you understand your purpose, the person who lives on purpose maybe

593
00:45:04.239 --> 00:45:09.880
sitting by others as being arrogant because
the things you say notes and others are

594
00:45:09.960 --> 00:45:14.880
like, who do you think you
are? But it's not out of arrogance

595
00:45:14.960 --> 00:45:16.519
or pride, but it's just you
know who you are, you know what

596
00:45:16.599 --> 00:45:21.480
you're meant to be doing, and
you're focused on it. So there's confidence.

597
00:45:21.559 --> 00:45:27.440
There's adventure, Oh my goodness,
that just the opportunities that start to

598
00:45:27.599 --> 00:45:30.360
open up to you when you are
so focused on why you are alive.

599
00:45:30.960 --> 00:45:37.239
You know, it's deep fulfillment.
It is a deep sense of fulfillment.

600
00:45:37.639 --> 00:45:39.679
Right when that speaks to that smacks
of the meaning that people want. So

601
00:45:40.199 --> 00:45:44.920
so then I really want to talk
about this, and this is whether wherever

602
00:45:45.000 --> 00:45:47.639
you are in the spectrum of faith, ladies and gentlemen. So one of

603
00:45:47.679 --> 00:45:52.679
the things Kenny says in this book
is is fulfilling as in achieving God's plan

604
00:45:52.760 --> 00:45:55.679
for your life. Is not just
about doing something, It's about becoming something.

605
00:45:57.239 --> 00:46:01.119
And your purpose is not a fat
it's your assignment on earth, profound.

606
00:46:05.159 --> 00:46:08.679
It's not a flavor of the month. It's not it's not going to

607
00:46:08.840 --> 00:46:19.159
change next month, next year.
It's you. It's always been until you're

608
00:46:19.599 --> 00:46:22.920
you're done with it, it will
be. It was there before you.

609
00:46:23.159 --> 00:46:27.119
It was waiting for you to wake
up to it, to live it.

610
00:46:27.920 --> 00:46:34.679
And when you're done, you would
have fulfilled what I need to fulfill their

611
00:46:34.760 --> 00:46:37.840
purpose. You know, again,
there's this interconnectedness of life. I'm here,

612
00:46:37.960 --> 00:46:42.199
yeah, i am. I am
Nigerian. I've been here twenty years

613
00:46:42.239 --> 00:46:46.000
and I'm and I'm changing lives in
America, not in Nigeria. You know,

614
00:46:46.199 --> 00:46:49.840
why not in Nigeria. I don't
know. I'm not going to be

615
00:46:50.039 --> 00:46:57.199
beat my head head about about that, but listening to me right, yeah,

616
00:46:57.480 --> 00:47:00.599
it's beautiful in a fantastic to close
the show. So but before we

617
00:47:00.679 --> 00:47:04.039
go, though, can I want
you to give you a chances and say,

618
00:47:04.159 --> 00:47:07.599
maybe thirty seconds or so, to
leave the listeners of what you'd like

619
00:47:07.679 --> 00:47:09.039
to leave them with, knowing that
this shows us in two by people across

620
00:47:09.119 --> 00:47:14.679
the world we really care about trying
to find either a place where they come

621
00:47:14.719 --> 00:47:16.840
alive at work or that they can
help curricultures of work that are that are

622
00:47:16.960 --> 00:47:21.239
that are they're meaningful. We do
business that betters the world. What would

623
00:47:21.239 --> 00:47:27.519
you like to leave them with?
Regardless of where you live, regardless of

624
00:47:27.599 --> 00:47:31.559
where you were born, regardless of
your circumstances, whether it's good or bad,

625
00:47:31.639 --> 00:47:37.719
whether you think it's you think you've
gotten the shorthand of the stick.

626
00:47:38.119 --> 00:47:45.400
There is a purpose for your life
and that purpose purpose is your key to

627
00:47:45.599 --> 00:47:49.440
deep fulfillment in life. And all
we say is want believe that you have

628
00:47:49.519 --> 00:47:52.400
a purpose, Stop to look for
it, wake up to the reason why

629
00:47:52.480 --> 00:47:58.920
you are alive, and make the
magic. Give What you're meant to give

630
00:47:59.079 --> 00:48:04.719
to the world is something unique that
you and only you carries no one else

631
00:48:05.280 --> 00:48:08.480
and we all need you to do
your part because that's why we're here.

632
00:48:09.920 --> 00:48:13.599
Completely agree. Thank you so much, Kenney for being on on show,

633
00:48:13.719 --> 00:48:15.199
for writing the third book that you
did. I loved reading it. I

634
00:48:15.280 --> 00:48:17.360
got so much out of it.
I think you for sharing your heart,

635
00:48:17.440 --> 00:48:21.039
your passion, your soul, and
your purpose with us today. Thank you,

636
00:48:21.679 --> 00:48:22.599
thank you, thank you. It's
been a pleasure. Thank you for

637
00:48:22.679 --> 00:48:25.079
having me. And like you said, we're going to be connected that the

638
00:48:25.159 --> 00:48:30.440
hip and looking forward to the things
we'll do it together in future. But

639
00:48:30.559 --> 00:48:34.679
thank you so so Welcome Kenny.
Listeners and viewers. If you want to

640
00:48:34.760 --> 00:48:37.840
learn more about Kena, his books
and the work he does, visit Talent

641
00:48:38.760 --> 00:48:44.440
Revolution dot me. Again, it's
Talent Revolution dot me. And thanks again

642
00:48:44.440 --> 00:48:46.599
to our partnering sponsor, work Proud, which helps companies build a platform where

643
00:48:46.599 --> 00:48:51.719
your workforce receives meaningful feedback and thanks
for their work from people across your company.

644
00:48:51.800 --> 00:48:54.199
In other words, it's scalable recognition. Last week, if you missed

645
00:48:54.199 --> 00:48:58.360
the live show, you can always
catch up your recorded podcast. We were

646
00:48:58.440 --> 00:49:00.800
on the era with several of the
authors the new anthology I've curated just coming

647
00:49:00.840 --> 00:49:05.880
out in August of twenty twenty one, called Passionately Striving in Why, an

648
00:49:05.880 --> 00:49:08.480
anthology of women and pursuver minily to
live their purpose. In it, I've

649
00:49:08.519 --> 00:49:13.000
gathered twenty five women from all over
the world who share their deeply personal journeys

650
00:49:13.039 --> 00:49:15.639
of struggle and triumph to get to
purpose. Next week, we'll be on

651
00:49:15.679 --> 00:49:20.480
the air with Lars Peter Neeson in
Switzerland talking about the work he does with

652
00:49:20.599 --> 00:49:24.239
eight Caps and H two h Networks, where he works with sixty highly innovative

653
00:49:24.320 --> 00:49:30.159
humanitarian agencies creating an enabling environment for
humanitary and action through service delivery. See

654
00:49:30.159 --> 00:49:32.039
you there. Remember that work is
at least a third of our life,

655
00:49:32.079 --> 00:49:42.079
So let's work on purpose. We
hope you've enjoyed this week's program. Be

656
00:49:42.239 --> 00:49:45.760
sure to tune in too working on
Purpose featuring your host, doctor Elise Cortez

657
00:49:46.079 --> 00:49:52.199
each week on the Voice America Empowerment
Channel. Together, we'll create a world

658
00:49:52.280 --> 00:49:59.719
where business operates conscientiously, leadership inspires
impassioned performance, and employees are fulfilled in

659
00:49:59.760 --> 00:50:04.599
work that provides the meaning and purpose
they crave. See you there, Let's

660
00:50:04.800 --> 00:50:05.760
work on Purpose.