Create a Successful Business Without Compromising Your Lifestyle

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortes. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortes. Welcome back to

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the Working on Purpose Show. Thanks
for tuning in again this week. I'm

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your host, Elise Cortes, joining
you from Dallas, Texas, which is

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home base for me. This program
is all about helping people more meaningfully and

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productively connect with their work and equipping
organizations to do the same for their employees.

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I bring on guests to a particular
perspective or experience that I think expands

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the conversation about work and the workplace, and I often draw on the meeting

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and work research I've been doing over
the last fifteen years, the work that

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i do at Insignium, a global
management consulting firm. I'll give the program

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in just a second, but let
me thank my media partner and sponsor,

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jobbing Dot com. They are the
leading locally focused job board in the nation,

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and they are dedicated to helping employers
find quality talent in their own backyard

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while giving job seekers control over their
jobs or their actual search. If you

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missed the show last week, we
were on the air with Judy Hoberman,

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who is the president of Selling in
a Skirt. She's an international speaker,

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trainer, coach, and mentor.
We talked about the differences between men and

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women at work and what each can
learn from the other. Managing productivity,

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and her soon to be released book
called Walking on the Glass Floor, which

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she plans to launch into a movement
in a more war women into leadership positions

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across the globe. She is a
truly a woman up to something. It

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was really a great conversation with us
this week. Is Joy Shutakoff, the

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recognized leader for business lifestyle design for
women and the founder of her business consulting

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practice called Smart Women, Smart Solutions. Joy is the author of What's Next,

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The Seven Steps to disco or your
Big, your Big Idea, and

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create a wildly successful business. She
joined us today from Los Angeles. Joy,

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Welcome to Working on Purpose. Hi
Alice, good morning, Happy to

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be here, good morning, good
afternoon for me and for you, that's

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happy to have you here. And
I want to also think I think it

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was Heidi Murray of Leadership Women who
brought us together. So thank you,

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HII if you're listening for bringing me
joy. And I mean that in all

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aspects. Double on, Chandra all
the way. So I want to get

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as much as I can out of
your joy in the short time that we

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have together. And I really want
to make sure that I guess understand the

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tremendous pearl they're getting in you.
So will you kick us off just by

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just talking briefly about that background of
yours. You've really really been on a

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fantastic journey of your own in terms
of work. Yeah, thank you,

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Elise. You know it's it has
been a wild ride. I've been actually

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a cereal I guess I would call
myself a serial entrepreneur or for all most

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thirty years, which is kind of
hard because you know, it feels like

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yesterday. And so just to give
your listeners a snapshot, I started my

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first company when I was twenty nine
years old, and you know I didn't.

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I think it's important for people to
hear that I didn't grow up thinking

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I was going to be an entrepreneur. I think I barely understood what that

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was. I was working for someone
else, maybe like many of your listeners,

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And in my early twenties, I
found out that. I just remember

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one year, it was around the
holidays, going in to see my boss

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for my review, and of course
the review was glowing. He said he

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was very happy to have me as
part of the company. But the fact

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is there weren't going to be any
bonuses that year. And oh, by

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the way, I was earning at
top of scale, and I wouldn't be

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getting a raised for the next year. So you can imagine my disappointment,

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Yes I can. And so I
went back to my desk and I went

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home for the holidays, and I
didn't do anything at first, because I

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didn't know what to do. I
was just very sad and disappointed because there

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was a lot more that I wanted
out of life. But although I was

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earning a competitive salary, it certainly
did not deliver to me all of the

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things that I wanted to experience in
the city of Los Angeles. And for

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those of you, those of you
who've ever been to Los Angeles, you

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know that it's very it's a very
expensive city to live in. And so

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my first tip for everyone is always
be curious. Because I started my first

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business because a receipt for a piece
of equipment was in the orthopedic medical industry,

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A piece of orthopedic equipment, a
receipt came across my desk, but

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shouldn't have because I was in marketing. That's my background. I've always been

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in marketing. And I saw what
was being built out for this piece equipment,

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and I found out how much it
cost to manufacture it through making just

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a few quick phone calls and I
could do the math, you know,

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didn't take a rocket Sciences to figure
that out. There was a lot of

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profit there. So very long story, I'll dial it forward. I started

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a business with those pieces of equipment, a medical equipment business. That was

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my first business at twenty nine.
There's a story we could do a whole

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nother show on about how hard it
was to get the money for the first

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ten thousand dollars so I could buy
the darned equipment. So I wasn't easy,

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but I was persistent and I started
my first business and that business did

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extremely well. About eighteen months after
I started the business, I was able

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to leave my job, which was
really a gratifying feeling and at the same

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time scary as heck, because I
didn't really know what I was doing.

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And that business was a very successful
company. I owned it for about twelve

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years. That ended up going international, and before I sold the company,

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we were we had sales and excess
of two million dollars a year. There's

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a lot to that, obviously,
a lot of a lot of ups and

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downs, a lot of success,
and a lot of failure. I want

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to say that upfront for people to
hear, but I learned from my failures

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hopefully. And you know, at
that time, at least my husband had

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just gone through some By that time, I was married, we were thinking

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about having a family. I wanted, I wanted to get off the road.

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My business was a great business,
but it required a lot of travel,

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and I knew if I wanted to
have a family that I needed to

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change the way I worked, and
so I sold my business. After my

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first child was born. My son
and my husband had also come through a

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very serious surgery. He had a
kidney transplant, and I knew I just

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wanted to change the way I worked, and I took a little bit of

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time off, and I realized that
I just loved business. It's in my

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blood. I had to get back
to doing something, and so I,

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you know, almost thirteen years ago, started Smart Women's Smart Solutions, which

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is a as you said, coaching
consulting company for women entrepreneurs. Because I

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knew one thing. I knew I
had a lot of things. I could

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share, a lot of solutions,
a lot of help, a lot of

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encouragement I could share with other women
because of my own journey. And that's

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that's sort of how I got to
where I am today. That is just

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a beautiful rendition, joy and I
can I really appreciate so many things about

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that. There's lots I could say
about that, But one thing I do

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want to get to absolutely is I'm
starting now to wonder, based on what

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you just narrated, if that is
why you focus on lifestyle design in the

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context of someone wishing to start their
business. Is that right? Is that?

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It is? It is? You
know? I think that the first

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Now, when I was in my
twenties, I had no idea of what

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this was, or this whole concept
of values orright eleas because all I thought

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about was I just want to make
a lot of money and and and and

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you know, drive my fancy car
and live in my great apartment and and

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you know, I was unmarried,
no kids. I don't even think I've

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met my husband by that time.
But as you, as we mature,

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we start to think about our time
in a different way because we start to

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realize that, you know, I
always say that time is like the elusive

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lover, you know, we can
never get enough of it. And and

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so I started to think about how
I wanted to structure my second business so

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that and help other people do that, other women, so that you can

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enjoy having a successful business and a
successful life. And I think the first

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place you have to look when you
when you want to have a lifestyle,

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uh is what are my what are
my values? You know, what's my

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number one core value? What's my
number two? Number three? And I

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think your life has to needs to
be designed around those three core values for

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you to really be successful. Right. I love that. And I don't

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know that I've ever seen that.
I've never seen the idea of lifestyle design

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in terms of how to create a
business. And I know you are considered

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a recognized leader in that in that
capacity. But it is the first time

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I've really heard that phrase attached to
creating a business like that. It makes

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so much sense. Why I didn't
do it when I was on my own,

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I don't know. But when you
when I when you do think about

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this? So I know that today
you still coach women? Is that right?

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Are you still doing coaching? Oh? Yes, yeah, okay,

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okay, that's exactly what I do. Yeah, okay. I wasn't sure

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if you if you had time left
in your in your day for that.

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Because but what I want to talk
about here, because this is where where

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it gets really interesting. I had
a couple reach out to me saying,

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you know, I saw that you're
going to have joy in your show,

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and you know, these are people
that kind of want to start their own

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their own business. And so when
we talk about vision, somebody has something

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that they want to do for themselves
in terms of business. They've got some

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idea, some context. What do
we need to understand about vision when starting

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a business. And then I don't
know if you can actually thread it through

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with what you just said about values, Well, you want your it's a

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great question. You want your vision
to match your values, of course,

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because if you set a vision for
yourself, as an example, to start

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a business, let's say as a
woman that requires a tremendous amount of travel

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and you've got three kids under the
age of fifteen at home, right right,

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I don't know that that really does
that make sense? You know?

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Absolutely? Yeah, So you have
to think about your vision in terms of

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your values when you're setting this up
if you want to enjoy it in all

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areas of your life. And to
me, as I was saying to someone

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just yesterday, that success to me
doesn't matter what the bank account says.

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Success to me means, you know, have you built a successful business and

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not given up every other part of
your life to get there? You know,

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you know? And I see examples
of that all the time. And

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I also see people who are quite
successful and they have a great relationship with

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their parents, they have a great
relationship with their children and their spouse or

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partner, and that to me is
success right there, I agree, and

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yeah, and it can be achieved. So you need to look at that.

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And the other thing I want to
throw out there though, because I

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think this can sometimes be a challenge
for women. I don't like to I'm

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sorry to be a gender, but
it's that I work with women all day

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and so I see this more than
men. And that is when you're setting

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a vision for your business for those
of you who feel like you're going to

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go out and need venture capital or
you're going to need an angel investor.

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The one thing I will say about
that is is that you really do need

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to create the big picture for those
types of conversations, because investors are looking

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for how big can this really get, not what your very next step is

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going to be? Right, So
that's a key part part of it as

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well. I just want to throw
that in because it's something that I've been

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seeing a lot of lately. But
you want to really think about, you

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know, drawing a line down the
center of the page, if you will,

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and say what's my vision and how
can I craft that so that it

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continues to weave into my values?
Okay, great, Yeah, I want

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to. I want to ask you
about growth. But before we do that,

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is there anything else that you want
to make sure that our listeners get

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about when it comes time for around
the notion of starting a business that that

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really matters for them. Anything else
that you want to you want them to

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get. Yeah, yeah, I
thank you because you're very intuitive, you

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could hear. I just I don't
want to I don't want to run over

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time, so I'm trying to choose
things carefully. The other thing, too,

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I think if you're sitting in your
office or in your house and you've

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got a big idea and you're thinking
about starting a business, you know,

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I think it's always better to have
an oops, oops is better than what

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if? Right? So okay,
right? And this is something that I

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see a lot of Well I'm going
too, I'm just waiting to get it

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perfect, or I'm waiting for the
right time, or I'm waiting for the

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perfect time. I got to tell
you, there's no perfect time to start

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a business. You just have to
start, you know, And and there's

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no you know. The One of
the things that I always share with my

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clients or women that I speak with
is that how will we know when it's

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perfect? I mean, how will
we know? I don't know what that

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looks like, So I don't know
if I'll know when it's perfect. But

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I will know when you actually put
the idea out into the marketplace and we

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start to get some feedback and we
can start to see what people think of

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it. So I always say,
let's make an oops is better than a

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what if? Like, oh gosh, what if I had been the person

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who discovered the post it pad?
Well, you know what, you didn't,

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but you probably when they discovered it
or they put it on the market,

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they probably had a lot of oops. Mess that up. Let's go

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back to the drawing board. But
look where they are today. So what

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I get from that joy is you
got to you got to be in action,

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right, you can't be an analysis
paralysis? Is that partly what you're

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saying? Movement will always beat meditation? Okay, well, the movement will

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beat meditation. I love this so
many grave phrases I'm getting out of this.

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Okay. So, so let's say
we've we've done this joy right,

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We've got this business off and running
there, we're getting a little bit of

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tractive start to make some money here. What kinds of things do you see

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business owners getting stuck at at this
level to prevent them from going on to

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the next level. So they've they've
got traction and now they're starting to grow.

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What what's the stopping place there?
Well, you know, typically at

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least what I see is it's it's
starting to delegate and build that team.

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That's typically because if you when you
when you first get started, it's just

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you typically and you're you know,
you're answering the phone, you're doing all

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the emails, you're fulfilling the orders. You know, you're providing the service.

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But as you start to grow even
a little bit, you need to

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start delegating. And this is a
very hard thing for renegade entrepreneurs to do

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because we're risk takers. We're a
lot of times we're type A personalities sometimes

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and we think that we know it
all and we want to micromanage, and

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or we don't hire at all because
we think, well, gosh, if

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I hire, it's going to cost
me money. And the fact is is

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that this is a huge mistake that
people make, and I have to say

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typically more women than men, in
that we keep piling the work on,

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you know, and working late into
the night or early in the morning.

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And the key is is to actually
outsource as quickly as you can the smallest

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of details so that you can use
that time to go out and create more

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sales and to grow the brand.
That's the biggest mistake I see at that

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level that is so crisp. And
I can tell you that for the years

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that I was on my own,
I know I made that mistake and actually

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I was very slow to get help. So charge guilty as charge, just

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as you say, Joy, But
it's normal, very normal. You know.

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It's it's so and I understand it. I'm shaking my head, but

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at the same time, it's you
know, it's it's always good to say.

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You know, we have to start
looking at what are what are the

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here's here's a great way to look
at this for everybody on the listening.

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And that is one of the things
that I have my clients do is make

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a list of everything that they're doing
in their business, down to you know,

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buying paper clips or sharpening pencils.
And they have to keep that list

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for a week and then we come
back and here's the second part of the

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of the exercise. Then they have
to circle with the red pen the things

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on the list that only they can
do, only they can do right.

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And I'll tell you, out of
a list of thirty items, there's only

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about three things that is so beautiful, solid advice and great wol to take

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us into our first break. Joy
I'm your host, Alice Cortez. We're

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on the air with Joy Shutakoff of
Smart Women, Smart Solutions and the author

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of What's Next. Seven Steps to
discover your big idea and create a wildly

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successful business. She joins us today
from Los Angeles, California. We've been

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talking a bit about how to create
a lifestyle design business and the vision that

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goes into that. After the break, we're going to get into cash flow

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and scaling. Stay with us,
Become our friend on Facebook, host your

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00:17:29.319 --> 00:17:32.920
thoughts about our shows, and network
on our timeline. Visit Facebook dot com,

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00:17:32.960 --> 00:17:37.720
Forward Slash Voice America. Alis Cortes
is a speaker and engagement and development

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00:17:37.759 --> 00:17:44.480
catalyst. She designs and delivers professional
development, leadership and engagement workshops and can

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00:17:44.519 --> 00:17:48.359
bring her expertise to your organization.
She will help ignite meaningful development within your

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00:17:48.400 --> 00:17:53.519
workforce that will increase employee engagement,
performance and retention. To learn more or

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00:17:53.599 --> 00:17:59.279
to invite Elise to speak to your
organization, please visit her at www dot

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00:17:59.400 --> 00:18:03.319
elise core dot com. She would
welcome the opportunity to help get your employees

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00:18:03.559 --> 00:18:08.799
working on purpose. Have you friended
us on Facebook yet? Why not?

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00:18:10.200 --> 00:18:12.960
Just go to Facebook dot com,
forward slash Voice America or search for the

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00:18:14.039 --> 00:18:17.720
keywords Voice America. Once you are
part of our Facebook network, you'll receive

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daily messages about what's happening with our
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happenings at the Voice America talk radio
network, and you can add your voice

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00:18:25.799 --> 00:18:29.720
to the always active discussions on our
timeline. Just go to Facebook dot com,

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00:18:29.720 --> 00:18:41.279
forward, slash Voice America, or
search for Voice America. This is

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00:18:41.559 --> 00:18:45.359
Working on Purpose with Elise Cortes.
To reach our program today, please call

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00:18:45.400 --> 00:18:49.920
in to one triple eight three four
six nine one four one. Again that's

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00:18:49.960 --> 00:18:55.319
one triple eight three four six nine
one four one. You may also send

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00:18:55.319 --> 00:19:00.680
an email to elease A l i
se at Elise co Cortes dot com.

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00:19:00.759 --> 00:19:07.079
Now back to Working on Purpose.
Thanks for staying with us, and welcome

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back to Working on Purpose if you're
just joining us. My guest is Joy

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Shutakoff, the recognized leader for business
lifestyle design for women and the founder of

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her business consulting practice called Smart Women, Smart Solutions. Joy is the author

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of What's Next, The Seven steps
to discover your Big idea and create a

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wildest successful business. I'm your host, Alice Cortes. So, Joy,

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you and I were chatting on the
break a little bit here, and I

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wanted to get into cash flow,
but I do recommend. I also recognized

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that there were more things we could
have said about strategy in terms of crafting

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our business. Can you can you
speak to that before we go on to

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cash flow? Yeah, I can. I'll give you quickly there are what

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I call the five p's of developing
a powerful strategy for your business, and

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so I'll just touch on them briefly. You know, the first one really

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is the purpose of if you could
sit down and actually with a piece of

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paper, pencil or on your laptop
and take yourself through this exercise. But

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there's the purpose. Why do why
does this company exist? Why did I

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start the company? What's the reason? Right? That's the first thing.

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The second thing is the people,
and that is you know, who's the

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who's the product or service for?
What do they care about? So really

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looking at the end user, not
you yourself as the founder, but the

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end user who will use this product
or service? What is it they care

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about? And getting really clear about
who the demographic is. The third thing

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is the perception. You know,
what does what does your ideal client believe

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what would what would you like them
to believe about your company? Right,

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so what's their perception about your company, service or product, the industry and

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what do you want them to believe? Because this is what you would write

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in your copy and how you would
how you would brand yourself in the marketplace.

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The fourth p is product and that
is what do these people really want?

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How do we create value for the
customer? So this is really key

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is determining when you make a product, is what is it they want to

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see in the product or the service
and making sure that you include those ingredients

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are pieces so they'll actually want to
buy it. And the last thing is

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very key is the promise. You
know, how can how can we reduce

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customer's fear of buying from us?
What's my guarantee? So that's a you

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know, we want to make it
as easy as possible for people to buy

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from us, So how can we
reduce their risks so they'll go ahead and

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make the purchase. So those are
really five key questions that all start with

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the pe that someone could sit down
and ask themselves when they're getting ready to

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build a strategy for their business.
Great stuff, joy I really appreciate just

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how much meat you're giving me and
our listeners. So this is this is

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great. I've been writing things furiously
myself, so thank you. Okay,

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well, let's talk about let's talk
about cash flow, the ever present challenge

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of cash flow. I can remember
several years ago when I was doing my

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research and interviewing some of to be
one of your accountants, and they talked

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about you cash flow just like this, you know, this incredibly important thing

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that that's their focus. But what
mistakes do new entrepreneurs usually make in this

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critical air running a business? What
have you seen there? Well, the

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mistake they make is that they never
look at it. You know, it's

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and so let me explain. You
know, we start a business, we're

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excited, we're so passionate about the
product or service that we're going to bring

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to the marketplace. I mean,
it's something we've been probably dreaming about and

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visioning about for years, right,
and so we're we're finally excited to bring

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it. And so we're so we
spend you know, so much time getting

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it out, talking to people,
marketing it and doing all of these things

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that we sometimes forget to look at
the bank account and say way to hank

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on, wait a minut or whoe
are the Are the dollars I'm currently spending

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actually giving me a return on my
investment? Am I actually making money from

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the things I'm doing? And I
see this so much, and that's why

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it's it's critical for beginning entrepreneurs or
who are just out of the gate to

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really take to really take the time
to look at their numbers and figure out

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if the money they're spending is actually
working to bring people into their concept or

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into their service or product, and
and and I know why they don't do

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it at least listen, looking at
your numbers and looking at profit and laws

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statements. It is not the sexy
part of owning a business, let's face

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it, but it's something that we
have to do. And that's the biggest

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00:23:34.359 --> 00:23:37.839
mistake I see is people just don't
ever look at their numbers. And that's

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why some you know, in many
cases, they end up in the red.

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Yeah, I think you're absolutely right, just just being asleep at the

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wheel. And I remember that one
of the accounts I know you used to

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say things like he was amazed that
people would actually say, well, I

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still have checks and so I must
be okay, right, right, so

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you gave some other really fantastic pearls
about the other subjects. Are there certain

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things that you really want to make
sure our listeners get about? Cash flow?

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Yeah? Sure, So I would
recommend that you obviously run a profit

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and loss statement for your business.
Get in the habit of doing that,

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even in the very beginning, even
when you're spending more money than than is

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actually coming back to you into the
business. You know, get into the

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habit of setting setting up a time
at least at least once a month.

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I recommend twice a month, but
at least once a month to look at

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where is all my money going and
do we really need all of that.

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One of the things that we do, and I have all my clients do

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at least twice a year, is
evaluate their expenses. So look at how

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many how many software you know,
how many pieces of software have you purchased

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for different things that you're launching that
you actually don't even need anymore. For

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00:24:55.240 --> 00:24:59.440
example, here's a simple one.
Let's take survey Monkey. Servey Monkey is

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a great to and I have used
it over the years many many times,

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but I only run surveys maybe twice
a year. So I'm not going to

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keep that expense on my on my
budget for twelve months. But some people

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order it and then they just pay
the monthly fee for twelve months and they

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only use it two months out of
the year. That's that's uh. Those

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are those are expenses that we should
we should be pay careful attention to and

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00:25:26.799 --> 00:25:33.359
get rid of them because all of
those things add up, right, Just

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trying to think if there's something else
I want to share with you about cash

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00:25:36.119 --> 00:25:38.960
flow. I mean, I just
I think that it's important to look at

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how much money you're spending to acquire
a customer. You know, what are

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you how much marketing dollars are you
spending to acquire that customer? And are

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you getting a return on the investment? Are you getting back more than you

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spent to acquire the customer? Does
that make sense? Yeah? Sure does

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yes. And again I appreciate the
specificity of the kinds of things you're bringing

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00:26:00.119 --> 00:26:03.880
up because I really think it brings
home the concepts that you're sharing with us.

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Joy. So this is great.
I feel so good about sharing you

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with my listeners. Thank you so
much for coming on. Good stuff there.

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You're welcome. So scaling next is
what I wanted to get to here,

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you know, this whole wonderful thing
of let's we've got something good here,

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We're getting some traction. Now we've
got to scale. And I know

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that you talk when you're coaching with
women to as they scale to watch out

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for burnout. And I think you
mentioned seven essential questions that owners need to

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00:26:32.119 --> 00:26:34.480
ask themselves around this, So can
you help us with scaling? Maybe those

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00:26:34.559 --> 00:26:41.400
questions would be great? Yeah,
sure, one I already talked about in

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the setting your strategy. But it's
always good every every year to start out

382
00:26:45.640 --> 00:26:49.960
the year asking yourself why did you
start the business? Because you want to

383
00:26:49.960 --> 00:26:53.319
review why the heck are we getting
up and doing this every day anyway?

384
00:26:53.440 --> 00:26:56.920
Right? I mean, do we
still love it as much as we did

385
00:26:57.000 --> 00:27:02.200
the first day that we launched it? A second great question is do you

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00:27:02.279 --> 00:27:06.920
have a clear and focused plan to
give you the edge you need to get

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00:27:06.920 --> 00:27:10.440
to where you want to be?
So, you know, are we do

388
00:27:10.519 --> 00:27:14.279
we have a plan to get to
this next level in our business that we're

389
00:27:14.279 --> 00:27:17.599
going to Are we just sort of
shooting in the dark here and just throwing

390
00:27:17.599 --> 00:27:21.240
things against the wall and hoping,
you know, something will stick. By

391
00:27:21.319 --> 00:27:22.880
the way, When you start your
business, you should be throwing a lot

392
00:27:22.920 --> 00:27:26.599
of spaghetti against the wall and to
see what will stick. That's okay,

393
00:27:26.960 --> 00:27:32.079
but once you gain traction, it's
really key to hone in on what's working

394
00:27:32.119 --> 00:27:37.240
and what's not working, which actually
ties back to how you spend your cash.

395
00:27:37.839 --> 00:27:41.160
Number three, do you have all
the clients and customers and repeat business

396
00:27:41.200 --> 00:27:47.440
that you want? I'm going to
really highlight the word repeat business. One

397
00:27:47.480 --> 00:27:52.400
of the things that I think that
we can tend to forget about, and

398
00:27:52.440 --> 00:27:59.359
it's the easiest, easiest piece of
business we can bring in is repeat business.

399
00:27:59.599 --> 00:28:02.319
You know the old saying, Elise, a bird in the hand is

400
00:28:02.319 --> 00:28:07.680
worth two in the bush. And
I see a lot of people always looking

401
00:28:07.680 --> 00:28:11.880
to acquire another new customer, another
new customer, which is great, but

402
00:28:11.000 --> 00:28:15.079
let's look at your existing customer base
that already knows you, likes you,

403
00:28:15.160 --> 00:28:19.200
and trusts you. Is there something
else you can develop to get them to

404
00:28:19.240 --> 00:28:26.400
buy again? Is there a way
to get them to re enroll for another

405
00:28:26.440 --> 00:28:30.720
period of time after they've worked with
you. This is golden and it will

406
00:28:30.799 --> 00:28:34.240
bring way more profit to your bottom
line because you didn't have to spend any

407
00:28:34.279 --> 00:28:40.400
money to reacquire that client. This
is so key and it's so easy,

408
00:28:40.720 --> 00:28:45.640
and I see people missing this point
all the time. So really important to

409
00:28:45.680 --> 00:28:51.000
work on that repeat business because you
bring more profit. The fourth one is

410
00:28:51.000 --> 00:28:55.119
do you have effective systems in place
to run a smooth operation? Right?

411
00:28:55.880 --> 00:28:59.640
This is a really big thing I
work with my clients on who have a

412
00:28:59.640 --> 00:29:04.000
stablish businesses. Is that what are
your processes? What systems do you have

413
00:29:04.079 --> 00:29:08.039
in place so that more things are
automated and we actually at least go to

414
00:29:08.240 --> 00:29:14.079
we dial it back to what happens
when somebody sends an email or calls on

415
00:29:14.119 --> 00:29:17.680
the phone. What phone number are
they calling, what's the message, who

416
00:29:17.720 --> 00:29:19.559
answers, who picks that message up? How long does it take for someone

417
00:29:19.599 --> 00:29:23.200
to get back to them? I
take them through an entire process. So

418
00:29:23.240 --> 00:29:27.680
we get these systems down so that
the sales happen quickly and more efficiently.

419
00:29:30.920 --> 00:29:33.680
Is this helpful? And is great? Keep going? Okay? Okay?

420
00:29:33.720 --> 00:29:38.079
Great? So then the next question
is really is your you know, is

421
00:29:38.119 --> 00:29:44.839
your current marketing attracting exactly who you
want as customers and clients? Right?

422
00:29:45.160 --> 00:29:47.880
You know? Are you are you
happy when you wake up in the morning

423
00:29:47.920 --> 00:29:51.000
and you're happy to go to your
office because you love the people you're working

424
00:29:51.039 --> 00:29:53.440
with or serving, or it's just
like, oh, these are just the

425
00:29:53.480 --> 00:29:56.200
people I the clients I'm attracting,
and I just have to do it to

426
00:29:56.240 --> 00:30:00.680
get by. That just signals to
me that you're you're sending the wrong You've

427
00:30:00.680 --> 00:30:04.759
got the wrong marketing message because you're
attracting the people that really, you really

428
00:30:06.240 --> 00:30:10.039
aren't the ideal people to your business. So that has to you have to

429
00:30:10.079 --> 00:30:14.240
take a look at that. And
then again, you know, the other

430
00:30:14.319 --> 00:30:18.839
question is always do you have a
system in place to easily and effortlessly determine

431
00:30:18.839 --> 00:30:22.720
how much money is coming into your
business and how much is going out?

432
00:30:22.039 --> 00:30:26.480
Which I talked a little bit about
earlier. Very key to have clear systems

433
00:30:26.960 --> 00:30:30.119
on how much are we spending,
how much are we bringing in, and

434
00:30:30.160 --> 00:30:34.319
let's evaluate what we need to keep
and get and eliminate. And last,

435
00:30:34.359 --> 00:30:37.680
but certainly not least, is how
you know. I always ask how would

436
00:30:37.680 --> 00:30:44.519
you describe your energy and enthusiasm for
your business right now? And you know,

437
00:30:44.599 --> 00:30:47.480
are you excited to throw back the
covers and jump out of bed every

438
00:30:47.480 --> 00:30:51.400
morning to greet the day, or
you know, it's like I'm in my

439
00:30:51.480 --> 00:30:55.200
pj's until Noonjoy, and I have
no real schedule and I'm completely burned out,

440
00:30:57.519 --> 00:31:03.039
you know. So those are really
the seven questions that you know,

441
00:31:03.079 --> 00:31:07.000
women should really ask themselves to make
sure that they're on track and are ready

442
00:31:07.039 --> 00:31:14.799
to grow fantastic. I just there's
so much there. And I was listening

443
00:31:14.799 --> 00:31:18.039
to you talk and I was just
thinking to myself, how amazing you must

444
00:31:18.079 --> 00:31:19.640
be to work with, What a
gift you must be for the people that

445
00:31:19.680 --> 00:31:23.279
you coach. And I wish,
I wish that it would have met you

446
00:31:23.400 --> 00:31:26.079
years ago when I was on my
own. I wish I would have met

447
00:31:26.119 --> 00:31:30.720
you. But I'm glad I know
you now. Well, I'm going to

448
00:31:30.759 --> 00:31:33.400
say, you know me now,
Alice, you know me now, and

449
00:31:33.440 --> 00:31:34.480
I want of these days I'm going
to meet you in person. There's there's

450
00:31:34.519 --> 00:31:37.960
no two ways about it. As
I like to say, you can run

451
00:31:37.960 --> 00:31:44.599
for me, but you can't hide
from you forever. Well, I won't

452
00:31:44.640 --> 00:31:47.920
hide, I promise, Okay,
good. Well. Another thing that I

453
00:31:47.960 --> 00:31:52.279
was thinking about when you were talking
is just you know, when you're really

454
00:31:52.319 --> 00:31:55.880
doing this well and you've got this
thing humming, you know, there's a

455
00:31:55.920 --> 00:31:59.240
lot to manage when you're when you're
running your own business, and I one

456
00:31:59.240 --> 00:32:01.799
of the things I'm very aware of
today as a management consultant is just how

457
00:32:01.839 --> 00:32:06.680
many businesses start to lose their edge
because they don't have the eye and the

458
00:32:06.720 --> 00:32:10.880
balls as they're looking for new venues
and staying relevant. So I wanted to

459
00:32:10.920 --> 00:32:15.960
ask how you how you coach your
your your people with so much spinning so

460
00:32:16.039 --> 00:32:20.079
much to actually keep your eye on
the ball. How do they keep looking

461
00:32:20.079 --> 00:32:23.000
for opportunities to build the business,
leverage into new venues, and make sure

462
00:32:23.039 --> 00:32:28.599
that they aren't becoming irrelevant. Yeah? Sure, no, that's a good

463
00:32:28.640 --> 00:32:34.720
question. So I think the easiest
thing to do is to first look at

464
00:32:34.960 --> 00:32:39.480
where is my target client present and
hanging out a lot. So, in

465
00:32:39.519 --> 00:32:44.359
other words, if you've got a
group that's that's a younger, If your

466
00:32:44.400 --> 00:32:49.000
if your product or service is geared
more towards the younger twenty somethings, you

467
00:32:49.000 --> 00:32:52.279
know, you've got to make sure
that you're on Instagram and Snapchat because you're

468
00:32:52.440 --> 00:32:54.680
you're you're in front of them,
right, that's where they are. Yes,

469
00:32:55.240 --> 00:32:59.839
you know, I'm just using that
as an example. Social media can

470
00:32:59.880 --> 00:33:02.160
be good, but I'm a big
believer that you need to actually get out

471
00:33:02.160 --> 00:33:06.200
and shake people's hands and look them
in the eye. So I would say,

472
00:33:06.200 --> 00:33:10.200
look for opportunities where you know your
client that you want to work with

473
00:33:10.279 --> 00:33:15.720
and grow with, where they are
where they tend to be present, and

474
00:33:15.759 --> 00:33:20.640
I would make myself available to join
into some of those networking activities. And

475
00:33:20.680 --> 00:33:23.519
you have more time for that,
Elise, when you have built a team,

476
00:33:23.799 --> 00:33:29.119
when you have people supporting the vision
and doing things for you and your

477
00:33:29.160 --> 00:33:32.920
business, you have more time to
get out and network and leverage yourself,

478
00:33:34.160 --> 00:33:37.400
right. So I would say that's
one of the ways. The other thing

479
00:33:37.440 --> 00:33:44.319
I want to just say about that
is but do things that you enjoy and

480
00:33:44.359 --> 00:33:49.640
feel comfortable doing. So my best
example on this is that I enjoy public

481
00:33:49.680 --> 00:33:52.960
speaking, but you know, I
have clients and friends who don't, and

482
00:33:53.079 --> 00:33:57.400
I always say to them, if
you don't enjoy public speaking, I wouldn't

483
00:33:57.440 --> 00:34:00.440
make that my go to marketing tool
because it can be quite painful if you

484
00:34:00.480 --> 00:34:05.480
don't enjoy it, and you know, figure out what it is you love

485
00:34:05.559 --> 00:34:08.639
to do. I have some clients
who are just beautiful writers, just amazing

486
00:34:08.760 --> 00:34:14.119
writers with the written word, and
so they you know, they write books

487
00:34:14.119 --> 00:34:16.880
about what they do, or they
they're great bloggers. They're using their gift

488
00:34:16.960 --> 00:34:21.400
to get more business. In that
way, I think it has to be

489
00:34:21.519 --> 00:34:24.920
enjoyable because I think people can see
through that. If you're out looking for

490
00:34:25.039 --> 00:34:29.559
new business, but you're doing something
that you really don't enjoy, is that

491
00:34:29.639 --> 00:34:34.440
helpful. It's very helpful, and
I completely agree with you. And yet

492
00:34:34.480 --> 00:34:37.519
again, joy another great way to
take us into our next break, which

493
00:34:37.599 --> 00:34:40.639
happened again so very quickly. I'm
Alice Cortez. You're host to a bit

494
00:34:40.679 --> 00:34:45.320
on the air with Joyce Shudakov of
Smart Women, Smart Solutions and the author

495
00:34:45.360 --> 00:34:47.719
of What's Next, The Seven Steps
to discover you're a big idea and create

496
00:34:47.760 --> 00:34:51.920
a wildly successful business. So she
joined us to jay from Los Angeles,

497
00:34:51.920 --> 00:34:54.920
California. After the break, we'll
get more into how to manage productivity and

498
00:34:54.960 --> 00:34:58.760
actually build that team to help us
along our way. Stay with us,

499
00:35:07.119 --> 00:35:09.480
become our friend on Facebook, post
your thoughts about our shows and network on

500
00:35:09.559 --> 00:35:15.559
our timeline. Visit Facebook, dot
com, Forward slash Voice America. Alise

501
00:35:15.639 --> 00:35:21.039
Cortes is a speaker and engagement and
development catalyst. She designs and delivers professional

502
00:35:21.079 --> 00:35:25.239
development, leadership and engagement workshops and
can bring her expertise to your organization.

503
00:35:25.480 --> 00:35:30.519
She will help ignite meaningful development within
your workforce that will increase employee engagement,

504
00:35:30.639 --> 00:35:35.800
performance and retention. To learn more
or to invite Elise to speak to your

505
00:35:35.920 --> 00:35:40.760
organization, please visit her at www
dot Elisecortes dot com. She would welcome

506
00:35:40.800 --> 00:35:47.119
the opportunity to help get your employees
working on purpose. Have you friended us

507
00:35:47.159 --> 00:35:51.719
on Facebook yet? Why not?
Just go to Facebook dot com, forward

508
00:35:51.760 --> 00:35:54.800
slash Voice America or search for the
keywords Voice America. Once you are part

509
00:35:54.800 --> 00:35:59.800
of our Facebook network, you'll receive
daily messages about what's happening with our shows,

510
00:36:00.000 --> 00:36:02.800
this week's feature guests, and new
happenings at the Voice America Talk radio

511
00:36:02.840 --> 00:36:07.159
network, and you can add your
voice to the always active discussions on our

512
00:36:07.199 --> 00:36:10.440
timeline. Just go to Facebook dot
com, forward slash Voice America or search

513
00:36:10.480 --> 00:36:23.440
for Voice America. This is Working
on Purpose with Elise Cortes. To reach

514
00:36:23.480 --> 00:36:28.719
our program today, please call in
to one triple eight three four six nine

515
00:36:28.840 --> 00:36:32.440
one four one. Again that's one
triple eight three four six nine one four

516
00:36:32.559 --> 00:36:37.519
one. You may also send an
email to Elise A. L i Se

517
00:36:37.760 --> 00:36:45.199
at Elisecortes dot com. Now back
to working on Purpose. Thanks for staying

518
00:36:45.199 --> 00:36:49.360
with us and welcome back to working
on Purpose if you're just tuning in.

519
00:36:49.480 --> 00:36:52.639
My guest is Joy Shutakoff, the
recognized leader for business lifestyle design for women

520
00:36:52.920 --> 00:36:58.480
and the founder for business consulting practice
called Smart Women, Smart Solutions. Joy

521
00:36:58.559 --> 00:37:01.159
is the author of What's Next.
Seven Steps to discover your big idea and

522
00:37:01.199 --> 00:37:07.639
create a wildly successful business. I'm
your host at Last Cortes. So this

523
00:37:07.840 --> 00:37:09.519
next segment here I wanted to get
into and you've alluded to this already a

524
00:37:09.519 --> 00:37:13.159
few times, Joy, and this
that whole notion of starting to build a

525
00:37:13.159 --> 00:37:15.360
team so we have more time to
do the stuff that just we we can

526
00:37:15.400 --> 00:37:20.480
do. And of course along with
that comes in my thinking, the productivity

527
00:37:20.480 --> 00:37:24.559
piece. So first, where do
you notice that business owners really waste their

528
00:37:24.559 --> 00:37:29.000
precious time the most? Where is
it that they get lost when it comes

529
00:37:29.000 --> 00:37:35.760
to productivity? Hands down? Social
media? Really say more about that,

530
00:37:35.800 --> 00:37:40.840
because I'm probably guilty, Go ahead. I think that we get sucked into

531
00:37:42.559 --> 00:37:45.320
our social media feed, whether it's
on you know, Facebook, LinkedIn,

532
00:37:45.440 --> 00:37:51.519
Instagram, wherever your favorite channel is, and you know, you can say

533
00:37:51.519 --> 00:37:52.559
I'm going to go on to make
a post and then all of a sudden

534
00:37:52.599 --> 00:37:57.320
you look up at the clock and
twenty minutes have gone by, and so

535
00:37:57.440 --> 00:38:00.360
and look, I'm a social media
junkie. I mean I love Facebook.

536
00:38:00.559 --> 00:38:04.559
That's where my biggest following is.
And I love my peeps, and I

537
00:38:04.599 --> 00:38:07.679
go I post every day. But
I get in and I get out.

538
00:38:07.440 --> 00:38:14.000
I do not spend hours going through
the feed and getting caught, you know,

539
00:38:14.039 --> 00:38:19.840
giving long responses to things. I
just I think it's especially for those

540
00:38:19.880 --> 00:38:23.920
new entrepreneurs. Uh And and here's
the thing. We're wasting time there also

541
00:38:24.000 --> 00:38:28.920
because we think that we make a
post and there we're actually someone will call

542
00:38:28.960 --> 00:38:32.119
us for business not going to happen. Like that just isn't going to happen.

543
00:38:32.519 --> 00:38:37.400
You've got to establish a very close
bond and relationship with them before they're

544
00:38:37.400 --> 00:38:43.679
going to buy from you or buy
your product or service. So this is,

545
00:38:43.719 --> 00:38:45.639
you know, just in my opinion, of course, I see a

546
00:38:45.679 --> 00:38:50.719
lot of people getting stuck on social
media, and especially at least since the

547
00:38:50.760 --> 00:38:58.400
election, hours wasted, wasted hours
of productivity there. So that's that's that's

548
00:38:58.400 --> 00:39:01.800
the one I see. That's it's
the biggest call print. Okay, thanks

549
00:39:01.800 --> 00:39:07.079
for that. I really appreciate that. I think my listeners will as well,

550
00:39:07.199 --> 00:39:10.000
so when you're thinking about productivity,
then I got to believe that you've

551
00:39:10.079 --> 00:39:14.639
got some things in particular that you
try to instill in the people that you

552
00:39:14.679 --> 00:39:16.360
coach. So what kinds of things
do you really try to encourage them to

553
00:39:16.400 --> 00:39:21.039
work on, pay attention to,
or do to be productive? Yeah?

554
00:39:21.119 --> 00:39:24.159
Sure, sure so So what I
talk with my clients about is that,

555
00:39:24.239 --> 00:39:29.400
you know, every day we have
high value activities and low value activities.

556
00:39:29.920 --> 00:39:31.960
And what happens is we get,
we get we mix those up, we

557
00:39:32.000 --> 00:39:36.719
get a post it note and we
you know, write down, you know,

558
00:39:37.239 --> 00:39:39.920
call X person for lunch, could
be a new client. And then

559
00:39:40.000 --> 00:39:44.440
right out underneath that we'll say,
you know, take take it and take

560
00:39:44.480 --> 00:39:50.000
the dry cleaning. Well, let's
those two things have way different values,

561
00:39:50.440 --> 00:39:54.480
right, And you have to if
you're looking at your business and you have

562
00:39:54.559 --> 00:39:59.800
to evaluate what are the top three
things? And I'm going to take this

563
00:39:59.800 --> 00:40:02.159
a from Tony Robbins, not from
Joy Chudahkov. You know, his maudra

564
00:40:02.360 --> 00:40:07.119
is three to five to thrive,
and his whole day is if I get

565
00:40:07.159 --> 00:40:12.840
three to five things done that are
really meaningful and impactful to my business,

566
00:40:12.920 --> 00:40:15.400
it's a win for me. And
that's how I really run my day is

567
00:40:15.480 --> 00:40:20.760
I think about what are the top
two to three things that are high income

568
00:40:20.800 --> 00:40:24.440
producing for me that will take the
business forward. And that's what I focus

569
00:40:24.519 --> 00:40:29.239
on, and I focus early in
the morning to make sure I get it

570
00:40:29.280 --> 00:40:34.079
done. And then you know what, if I get something done after those

571
00:40:34.079 --> 00:40:37.679
three to five important high impact activities, it's a total winner for me that

572
00:40:37.800 --> 00:40:44.719
day. So it's about it's about
knowing what's important and what's not important,

573
00:40:44.719 --> 00:40:50.119
and being willing at least to let
go of things that are not as important

574
00:40:50.199 --> 00:40:53.880
that we can either delegate or delete. That's really what I work a lot

575
00:40:53.920 --> 00:40:58.320
with my clients on because they have
they might have a to do list of

576
00:40:58.360 --> 00:41:01.559
twenty items, and that's just ridiculous. We can't do twenty things in a

577
00:41:01.679 --> 00:41:07.599
day, but we can do three
to five, right, yes, And

578
00:41:07.920 --> 00:41:09.679
that gets me into that next question, which you've already kind of talked about

579
00:41:09.679 --> 00:41:13.599
already, is when do we start
adding people? And I love what you

580
00:41:13.679 --> 00:41:15.639
said about this notion. Write down
everything that you do in a day and

581
00:41:15.679 --> 00:41:20.000
then circle the things that only that
you can do, and that makes me

582
00:41:20.039 --> 00:41:22.880
think that you probably want to try
to find somebody else to do those non

583
00:41:22.920 --> 00:41:27.400
circle things. So I would love
to hear how it is that you coach

584
00:41:27.639 --> 00:41:30.360
people how to decide that, because
obviously there's a monetary element to it.

585
00:41:31.480 --> 00:41:36.840
So how do you coach people when
it comes time to actually adding adding members?

586
00:41:36.880 --> 00:41:39.159
What do they consider it to do
it well and effectively? Sure?

587
00:41:39.280 --> 00:41:44.039
Sure, So couple things. The
first thing is is that we need to

588
00:41:44.199 --> 00:41:49.840
outsource as soon as possible. So
just as soon as possible, and it

589
00:41:49.880 --> 00:41:53.360
could be just five hours a week. You know my first assistant who still

590
00:41:53.360 --> 00:41:57.800
whits me today, by the way, eleven years later, my first assistant

591
00:41:58.320 --> 00:42:01.760
started out eight hours a month.
Yes, and what did I have her

592
00:42:01.840 --> 00:42:06.039
do? I had her return phone
calls, schedule appointments, you know,

593
00:42:06.159 --> 00:42:08.599
do do my newsletter? Things like
that, things that just were of no

594
00:42:08.880 --> 00:42:13.800
value for me to do. But
the key is so the person listening they

595
00:42:13.840 --> 00:42:15.199
say, yeah, Joe, but
that's going to cost money. But the

596
00:42:15.280 --> 00:42:20.920
thing is, if you use those
eight hours in this example, if you

597
00:42:21.039 --> 00:42:23.320
use those to go to networking meetings
or have a lunch with somebody who could

598
00:42:23.400 --> 00:42:28.559
lead you to new business or develop
a new program, if you really use

599
00:42:28.599 --> 00:42:31.519
those eight hours wisely, you will
more than make back the money that it

600
00:42:31.639 --> 00:42:37.480
costs you to hire that person plus
money for yourself as well. And that's

601
00:42:37.599 --> 00:42:42.480
that's where that's the key to this. And the other thing I want to

602
00:42:42.480 --> 00:42:45.280
throw in about was how do I
hire the right person? You want to

603
00:42:45.360 --> 00:42:50.280
hire the person that's the opposite of
you. So let me give you an

604
00:42:50.280 --> 00:42:54.280
example. I am a big picture
thinker. I mean when we get into

605
00:42:54.320 --> 00:42:58.320
the details, I just you know, I want to get up and run,

606
00:42:58.559 --> 00:43:00.840
run for the run for the hills. I don't. I'm not a

607
00:43:00.880 --> 00:43:06.679
detailed person. So guess what.
Both of my gals on my team are

608
00:43:06.800 --> 00:43:10.960
so detail oriented. It will it
will. It drives me insane. But

609
00:43:12.800 --> 00:43:15.719
you see, we're a nice balance. They're digging into the details and I'm

610
00:43:15.760 --> 00:43:19.719
working on the big picture. So
we balance each other out. What I

611
00:43:19.760 --> 00:43:22.920
see a lot of people do is
I see detail people hiring detail people and

612
00:43:22.920 --> 00:43:24.840
big vision people hiring big vision people. And that's so known of the work

613
00:43:24.880 --> 00:43:30.519
ever gets done. Does that make
sense? It surely does. It surely

614
00:43:30.559 --> 00:43:32.559
does well. And I remember when
you and I were working on getting this

615
00:43:32.679 --> 00:43:36.880
interview scheduled, this conversation scheduled,
and I said to They're like, well

616
00:43:36.880 --> 00:43:38.039
how about this, and you said, uh, yeah, I'm not going

617
00:43:38.119 --> 00:43:40.559
to talk to you about my calendar. That's not something that I do.

618
00:43:43.360 --> 00:43:46.760
That's not my domain. And I
really appreciated that that you were really clear

619
00:43:46.800 --> 00:43:51.119
about that and you have you've got
a clear system in place for that,

620
00:43:51.199 --> 00:43:54.719
and I totally get that. Yeah, And every time I get involved in

621
00:43:54.760 --> 00:43:59.039
those details, I got to tell
you, it's a complete debacle. I

622
00:43:59.079 --> 00:44:01.280
just screw everything up, you know. And so you know, Kathy and

623
00:44:01.360 --> 00:44:07.079
Lynn are like, joy, just
if you could just stay away, yep's

624
00:44:07.079 --> 00:44:09.159
do this? Yep. You know, yeah, I know from your calendar

625
00:44:10.480 --> 00:44:15.199
exactly. Yeah. Well when it
does come, now, this is where

626
00:44:15.199 --> 00:44:17.400
it gets really interesting, right,
getting creative, if you will, about

627
00:44:17.440 --> 00:44:21.480
how to bring on that extra talent
so that we don't actually go broke.

628
00:44:21.800 --> 00:44:24.320
Have any tips for us there?
Well, yeah, and I would say

629
00:44:24.360 --> 00:44:28.920
the one thing I see the mistake
I see people making is this, you

630
00:44:28.960 --> 00:44:32.719
know, make sure that you're hiring
what you're what you are paying peoples,

631
00:44:32.719 --> 00:44:36.679
and you hire them to their to
the task. And what I mean by

632
00:44:36.679 --> 00:44:40.320
that is, you know, I
see a lot of entrepreneurs, you know,

633
00:44:40.400 --> 00:44:44.639
hiring someone to maybe answer the phone
and answer some emails, and they're

634
00:44:44.639 --> 00:44:47.960
paying forty dollars an hour well,
you know, that just doesn't compute,

635
00:44:49.039 --> 00:44:52.000
That doesn't make sense. You have
to hire for the task or the skill

636
00:44:52.079 --> 00:44:54.480
level. Now, when you're when
you've got someone on your team who's highly

637
00:44:54.599 --> 00:44:59.840
technical and they're doing a lot of
heavy duty technical things behind the scenes,

638
00:45:00.039 --> 00:45:06.599
they're going to command they're going to
command a higher salary, more money because

639
00:45:06.639 --> 00:45:10.360
they have that skill. But when
you have someone who's you know, it's

640
00:45:10.480 --> 00:45:15.039
very valuable answering the phones and scheduling
copements, very valuable. I mean for

641
00:45:15.159 --> 00:45:19.320
me, it's golden to have someone
doing that, but they're but but that's

642
00:45:19.360 --> 00:45:22.000
not a forty dollars an hour or
position. So you have to make sure

643
00:45:22.039 --> 00:45:29.199
as you're budgeting that you probably should
first outsource to that maybe lower skill level,

644
00:45:29.400 --> 00:45:32.400
those things, those admin things,
while you build up to being able

645
00:45:32.440 --> 00:45:37.320
to bring more people on your team
at those higher levels who can do that

646
00:45:37.519 --> 00:45:39.199
that other type of work for you. Does that make sense? It sure

647
00:45:39.239 --> 00:45:44.199
does? Thank you, very crisp
yet again, thank you. Okay,

648
00:45:45.039 --> 00:45:49.480
well I want to talk if we
can. You just briefly dangled this out

649
00:45:49.480 --> 00:45:52.559
at me at this last break when
we were talking and you said something about

650
00:45:52.639 --> 00:45:55.679
doing it. You have a live
event coming up what's going on? What

651
00:45:55.719 --> 00:46:00.440
are you doing? Do I do? I do so every year I have

652
00:46:00.559 --> 00:46:05.400
this. I have this event in
January because it's a good time to kick

653
00:46:05.400 --> 00:46:10.159
off people's business plans, goals and
strategies. And it's called a line and

654
00:46:10.280 --> 00:46:15.360
we're going to be doing it to
here in Socallan January. And if you're

655
00:46:15.320 --> 00:46:22.320
if your listeners are interested in getting
on our early bird priority notification list uh

656
00:46:22.360 --> 00:46:27.400
and for those people will actually have
a short window of some priority pricing as

657
00:46:27.400 --> 00:46:32.719
well, which is nice. They
can go to joy chewt a coofevents dot

658
00:46:32.760 --> 00:46:38.280
com, So that's Joy j O
y C h U d A c O

659
00:46:38.719 --> 00:46:44.559
f F events dot com and they
can put their name on the waiting list

660
00:46:44.639 --> 00:46:49.320
and we're going to be releasing all
those details right after Labor Day. Sounds

661
00:46:49.400 --> 00:46:52.320
really exciting. So is this it's
just something you do every year or is

662
00:46:52.320 --> 00:46:57.440
this the inauggiral? No, No, we do it every year. We've

663
00:46:57.440 --> 00:47:01.360
done it. This will be our
fifth year and and the you know,

664
00:47:01.400 --> 00:47:05.320
the other thing I'll just throw out
is we are we are. I am

665
00:47:05.320 --> 00:47:08.079
starting a podcast and that will be
ending up ending, that will be beginning

666
00:47:08.239 --> 00:47:13.039
end of September, and they can
find me on iTunes. Oh that's great,

667
00:47:13.079 --> 00:47:15.960
that's great, and just really quick. I think this is a tremendous

668
00:47:15.960 --> 00:47:20.320
resource. Given what you've already said. Whoever may be listening thinking about if

669
00:47:20.320 --> 00:47:22.760
they're going to start a business or
maybe scale their business or better manage cash

670
00:47:22.800 --> 00:47:27.320
for whatever kinds of things that you
can they can expect to learn at this

671
00:47:27.480 --> 00:47:32.559
at the event. Oh sure,
so a lot of what we've talked about

672
00:47:32.599 --> 00:47:37.159
today, and we spend a lot
of time on strategy, how to build

673
00:47:37.159 --> 00:47:44.320
an effective team, will be talking
about leadership and how to have that lifestyle

674
00:47:44.320 --> 00:47:46.880
and leadership style. I always spend
a lot of time on that, uh,

675
00:47:46.920 --> 00:47:52.159
for women who are growing teams but
also want to make sure that they're

676
00:47:52.320 --> 00:47:54.920
that they are practicing their values and
taking care of themselves in the process.

677
00:47:57.079 --> 00:48:01.000
Again cash flow strategies. It's a
very high level conversation, and I mean

678
00:48:01.039 --> 00:48:06.559
that in a way that someone who
is just starting could come if they want

679
00:48:06.559 --> 00:48:09.239
to hear those advanced strategy so they're
set upright for success in the future.

680
00:48:09.639 --> 00:48:15.679
But it is especially an incredibly central
conversation for those women who are building their

681
00:48:15.719 --> 00:48:22.159
business and they know they are ready
to really catapult to another level. Okay,

682
00:48:22.599 --> 00:48:28.639
got it got it sounds great.
Okay, Well, we're getting close

683
00:48:28.679 --> 00:48:30.280
to the end of the show here
before I let you go, and I

684
00:48:30.320 --> 00:48:34.079
want to make sure that you can
leave listeners with however you want to leave

685
00:48:34.119 --> 00:48:37.000
them. But I want to know
clearly you just listening to your voice,

686
00:48:37.079 --> 00:48:40.880
joy, You clearly are a woman
up to something. You are clearly motivated

687
00:48:40.880 --> 00:48:45.000
in your work. What is it
about your business that really keeps you going

688
00:48:45.039 --> 00:48:49.880
the way that you do? Oh
gosh, it's working with these women,

689
00:48:50.000 --> 00:48:55.199
these amazing women entrepreneurs, you know
it is. I get a little emotional.

690
00:48:55.280 --> 00:49:00.679
It's an exciting journey to every day
think that you might be a catalyst

691
00:49:00.719 --> 00:49:07.840
to help one more woman, you
know, gain her independence and really allow

692
00:49:07.880 --> 00:49:09.000
her to be who she was meant
to be. I mean, to me,

693
00:49:09.159 --> 00:49:13.039
there's no better you know, other
than my family, my children,

694
00:49:13.079 --> 00:49:15.440
my husband. There's just no better
feeling in the world. So for me,

695
00:49:15.639 --> 00:49:21.079
that's that's what it's all about,
is helping women gain their power,

696
00:49:21.280 --> 00:49:24.920
because that's what the world needs.
I love that you said, you know,

697
00:49:25.199 --> 00:49:29.920
I forget exactly how you said that, but something about getting getting a

698
00:49:29.920 --> 00:49:32.920
little emotional or something right, that's
when we know that we've got something right,

699
00:49:34.000 --> 00:49:37.159
that's when we know if we get
moved to that place, then that's

700
00:49:37.519 --> 00:49:39.920
that's we know we're onto or why. And I'm so happy you shared that,

701
00:49:40.079 --> 00:49:45.079
and especially the way that you languaged
that joy was was very special giving

702
00:49:45.079 --> 00:49:52.159
women their freedom. Thank you.
Yeah. So, one thing I guess

703
00:49:52.159 --> 00:49:53.920
I didn't ask you is I didn't
really ask you, And I'd love for

704
00:49:53.960 --> 00:49:57.000
you to just to say, just
shortly, maybe a minute or so,

705
00:49:57.840 --> 00:50:01.239
your actual book that you put out
there. I would guess that some of

706
00:50:01.239 --> 00:50:05.000
the things that you shared with us
are in that book. Is there anything

707
00:50:05.039 --> 00:50:07.599
else that is important about that book
that you think that readers can actually gain

708
00:50:07.679 --> 00:50:12.480
from? Yeah? Yeah, you
know. The first four chapters, it's

709
00:50:12.480 --> 00:50:16.760
seven chapters, and the first four
chapters are really about organizing yourself around It's

710
00:50:16.800 --> 00:50:22.280
really good for the person who's about
to start a business because it organizes you

711
00:50:22.360 --> 00:50:28.000
first around your values and around who
you are and how you want to allocate

712
00:50:28.639 --> 00:50:31.519
your day and your time to what
areas of your life. And then the

713
00:50:31.599 --> 00:50:37.840
last three chapters are really about having
the right thought process and the right mindset

714
00:50:37.880 --> 00:50:42.920
to get into business, because that
is key, key key to business growth

715
00:50:43.960 --> 00:50:49.519
is the conversations you're having with yourself. And then of course there's a lot

716
00:50:49.519 --> 00:50:52.800
of marketing tips there in the next
in the next chapter, and the last

717
00:50:52.880 --> 00:50:58.599
chapter is all about productivity and really
some tips that more tips that I have

718
00:50:58.639 --> 00:51:00.000
there about how to get the most
out of your day and the most out

719
00:51:00.039 --> 00:51:02.760
of your business. Yeah, it's
a great it's a great book and it's

720
00:51:02.760 --> 00:51:07.039
a short read, so it's something
that you can do quite quickly. Wonderful

721
00:51:07.159 --> 00:51:12.280
joy. Well, the last question, if you will, if it's even

722
00:51:12.320 --> 00:51:14.880
a question, I'd like to be
able to let let my guests have the

723
00:51:14.960 --> 00:51:17.400
last word, so to speak.
So what would you like to leave our

724
00:51:17.440 --> 00:51:24.440
listeners with today? Well, I
think two things. Number one is a

725
00:51:24.480 --> 00:51:30.760
great mentor once told me that money
likes speed, and it's very true.

726
00:51:30.880 --> 00:51:34.480
And so my point to that is, Elise, is that we need to

727
00:51:34.519 --> 00:51:38.480
be quicker decision makers. And I
do see, especially women, we tend

728
00:51:38.519 --> 00:51:43.199
to prolong the decision making process.
We tend to wait, wait, wait,

729
00:51:43.239 --> 00:51:46.239
wait, And I want more women
to stop waiting to make a decision.

730
00:51:46.280 --> 00:51:49.920
I want you to make the decision
and then you can course correct.

731
00:51:50.119 --> 00:51:52.760
Okay, it's like that, remember
that oops is better than the what if?

732
00:51:53.159 --> 00:51:55.639
And then the second thing, and
I think this is critical. The

733
00:51:55.679 --> 00:52:01.440
most critical part probably the whole call, is you must surround yourself with people

734
00:52:01.440 --> 00:52:07.320
who champion you. Okay, if
you're going to go on this entrepreneurial journey,

735
00:52:07.800 --> 00:52:10.280
it is rocky. It is a
winding path. There are a lot

736
00:52:10.360 --> 00:52:15.079
of cliffs. You know, every
day is a challenge, which is what

737
00:52:15.159 --> 00:52:19.880
I love about it. And you
need to surround yourself with people who care

738
00:52:19.960 --> 00:52:22.320
about you, who love you,
who champion you, who want to see

739
00:52:22.360 --> 00:52:27.480
you succeed, so that they are
just one text or one phone call away.

740
00:52:27.880 --> 00:52:30.639
Because those phone calls and text sometimes
you need those people to tell you

741
00:52:30.679 --> 00:52:35.960
that you can keep going. And
I would say that's probably the best tip

742
00:52:36.400 --> 00:52:39.519
I've given the whole call. Honestly, Joy, that is a fantastic,

743
00:52:39.559 --> 00:52:42.880
great way to finish the show.
When we are at a time, let

744
00:52:42.880 --> 00:52:45.599
me thank you so much for being
with me today. You were a delight

745
00:52:45.719 --> 00:52:49.039
and a tremendous help. Oh,
thank you so much. Elis really enjoyed

746
00:52:49.039 --> 00:52:51.880
it. If you want to learn
more about joining what you's up to it

747
00:52:51.920 --> 00:52:55.920
smart Women's Smart Solutions, visit her
website. It's Smartwomensolutions dot com. You

748
00:52:57.039 --> 00:53:00.880
heard her say before that that event
site is Join huotacov events dot com and

749
00:53:00.920 --> 00:53:10.760
we'll see you next week. Have
a great one. We hope you've enjoyed

750
00:53:10.760 --> 00:53:15.519
this week's program. Be sure to
tune in too. Working on Purpose featuring

751
00:53:15.559 --> 00:53:20.960
your host Elise Cortes every Wednesday at
six pm Eastern Time three pm Pacific Time

752
00:53:21.000 --> 00:53:25.159
on the Voice America Empowerment Channel.
This week, find your life's purpose at work.