Awakening Souls and Restoring Humanity in Corporate America

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FORCY Radio. What's working on Purpose? Anyway? Each week we ponder the

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answer to this question. People ache
for meaning and purpose at work, to

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contribute their talents passionately and know their
lives really matter. They crave being part

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of an organization that inspires them and
helps them grow into realizing their highest potential.

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Business can be such a force for
good in the world, elevating humanity.

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In our program, we provide guidance
and inspiration to help usher're in this

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world. We all want working on
Purpose. Now, here's your host,

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Doctor Release Cortez. Welcome back to
the Working and Purpose Program by contuning again

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this week. It great to have
you. I'm your host, Doctor lease

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Cortes, John, you lie from
Dallas, which is home based for me.

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If we've not met yet and you
don't know me, I'm a management

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consultant, organizational logotherapist, speaker and
author. My team and I at at

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least Cortes and Associates help companies to
enliven their operations by articulating their purpose and

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building inspirational leaders and cultures activated by
meaning and purpose to turn those companies from

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a flatline EKG to a vibrant workplace. There, people are intrinsically motivated to

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perform at their best, grow to
their full potential, and are committed to

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stay and help deliver on a company's
mission. You can learn more about us

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and how we can work together at
a last Cortez dot com. Now let's

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hit in Today's program with us.
Is doctor Lance Secreton, a spiritual thought

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leader, the world's top authority on
inspirational leadership, a trailblazing teacher, advisor

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and expert, and corporate culture whose
best selling books, inspirational talks and life

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changing retreats have touched the hearts and
minds of hundreds of thousands of people worldwide.

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Is the author of twenty four books
about leadership, inspiration, corporate culture,

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and entrepreneurship, as well as an
award winning memoir, A Love Story,

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and he's the co author of dozens
more. His latest book is Reawakening

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the Human Spirit, Finding the Spark, the Flame, and the Torch with

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Him, which is what we're talking
about today. You Jode today, I

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think from Toronto, Canada. So
Lance, welcome back to Working on Purpose.

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It's amazing to have you. I
so appreciate that I get to have

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you in my life as a mentor, a coach and advisor and a friend.

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And I'm really glad to have you
back on Working on Purpose. Well,

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I'm honored, thank you so much
of these feeling. It's mutual.

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Thank you. Well. So,
as I was thinking about what I wanted

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to ask you about today on the
show, Lance pondered and recognized that you've

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really devoted your whole life to elevating
the human condition and leadership through your teaching,

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your coaching, writing and speaking.
But I don't think I really ever

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asked you what the source of all
this boundless energy is. Where did this

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all starting come from? Well that's
two questions, Because where does the energy

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come from? People like you?
It comes from you. Listen, I

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spend all day talking to amazing people
every single day. How could not be

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inspired? That's my life awesome,
it's just amazing. I don't talk to

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any fools or idiots or people that
they'll get it. It's just they don't

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show up my life, so it's
not a problem. How did this all

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start? Well, when I was
in my young years twenty in my twenties

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early twenties, I worked for a
man who was the boss from hell,

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and I learned a lot. Was
my first really serious, big job about

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it. It was difficult. Then
I got a head hunted and somebody asked

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me at the age of twenty seven
to run a company cold Manpower, and

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I had no idea what I was
doing. I was twenty seven. I

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didn't know anything, and so I
show up as a CEO and I'm thinking,

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the only thing I can think of
doing here is do the opposite of

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what my boss did. And so
that's what I did. And by the

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way, that's historically you know,
that's how the Declaration of Independence got created.

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Is how a lot of things happen. We look at things that aren't

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working and saying, well, this
is not racket science stop doing that and

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do the opposite. I'm quite sure
I did not know that part of your

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past. I'm so glad I asked
that. I kind of refer to that

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as the anti role model in my
research, so I can appreciate the power

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of the anti role model. Sure, well, you open your book,

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and I terribly align with this,
but I'd like you to expound on it.

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But you open in your this latest
book by saying that we've lost humanity

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in corporate America, and therefore we've
lost our inspiration. Say more about what

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you mean by that model. Well, let me notice, for example,

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we say stuff like let's have a
meeting with the marketing department. We don't

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say let's have a meeting with a
Lee's lunce, bread and Susie, not

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human beings. There are somehow transactions
and remote and I can give you another

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example. I can walk down the
end of my brideway, go up in

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the street and say hello to a
complete stranger, and Mahagan say I love

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them, and they might look at
me funny, but I don't think they

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would be upset with me. I
can't do that at work. I'll be

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in all kinds of trouble. Who
said that I'm only able to love people

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from five pm and even until nine
am the next day, and stop doing

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that. What kind of easy world
we've created. Look at what's going on

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right now, at least with dragging
people back to the workplace. Yes,

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of course it's appropriate sometimes, but
look, why would you do that?

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This is a one size fits all
thing. You know what's happening here.

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I've got a big building that I'm
paying the sillions of dollars rent for.

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I need you to come back here
and get rid of my overhead. That's

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why we're doing it. Instead of
sitting down and people saying what do you

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need? At least we'll build it
for you. You want to work two

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days, I take your cut out
at ten o'clock in the morning. You

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want to have lunch with your honey
and then work all night till midnight.

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What's the problem if you get the
work done. This is treating human beings

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like human spirits. You know I
likened with that, and you were good

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enough to write a forward of my
book of the Great Revitalization, And of

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course I address that too. This
notion of removing stepping the way from presenteeism

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to performance. So we're instead of
having to manage that you can actually see

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a human being. Let's look at
what they're actually doing and performing instead and

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accommodate with that. Yes, right, well not functions, sorry Lance,

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please go ahead, but not functions. They're human beings, right, that's

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right. And to that end,
one of the things I really appreciate about

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your book too is you talk about
the answers to these issues that we have,

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this issue of we've lost humanity in
corporate America. Is the answer to

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these issues? You say are not
just corporate solutions, they are human and

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spiritual solutions. We just don't hear
that very often. Lands which you say

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more about what you mean by that, Well, that's a big mountain to

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climb, I think, in the
sense that I don't believe we're much there.

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If you take a ticket about Washington
nor corporate America, and it's not

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pretty well like that. But I
think there's a sense that we understand this

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is not the world we need right
now. Something is going adrift in a

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big way in lots of areas.
And I think the other thing I've noticed

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is there's a heaviness in our society
today where the weight of so many things

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that are working, is weighing down
on people and causing them to be uninspired.

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You know, Ukraine, opioid crisis, polarization, climate change, inflation,

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job loss. You know this is
no end chap GPT. Now you

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new thing that's scaring all of us. So what can I do about This's

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not much, but I can do
something inside. I can choose to be

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inspiring instead of uninspiring or uninspired.
I also aligned, and I'll want to

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get to that as well, that
last bit that you just said there.

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But I also just really want to
call it what you've seen in the book,

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because I completely align with it.
I think it's so crisp you say.

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I have been especially struck by the
intense and growing need of everyone I

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meet something that they can believe in, something that demands and engages their deepest

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longings. People seek to ensure that
their lives are fueled by passion, have

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meaning, and that they're needed in
the world. I completely get that too,

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Lens. When I'm in all of
my interactions right, and we've been

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going the wrong way recently. Like
I used to trust science, I'm not

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so sure anymore. I used to
trust in the situations I'm not sure about

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that either I used to trust banks. I'm not sure I'm happy with banks

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at the moment. I mean,
we're losing faith in the things that are

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really important to us, and we
need to get that back. I completely

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and profoundly agree. And going back
to your other point about you know the

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importance of inspiration in the world as
really the ticket, I align with what

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you say that in order for us
to actually be able to create inspiring relations

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and environments and workplaces, we must
first become inspired ourselves. We have to

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turn ourselves on first right, and
there are lots of ways to do that.

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One of them is to understand why
we're here. What's the point of

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our lives? How can we go
through life trying to lead, mentor coach

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teach other people. I don't even
know why we're here. What's the are

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we going through here? To get
family, put our kids through the school,

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the university, get a good pension
or healthcare plan, and retire.

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Is that it? The supmust be
something more than that, and that's what

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I think we need to learn.
We have a whole process for teaching people

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how to discover why you're here on
this planet and what you're going to do

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with your life. I terribly enjoyed
reading through all of that, by the

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way, because I learned more things
about your actual approach than I than I

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that I didn't know before. So
I've been very anxious to share more of

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that what people that I that I
meet and bring them if we can into

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your higher Ground leadership group. So
you talk about in the overarching name for

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the work that you're describing in this
book is higher ground leadership. I have,

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of course an inkling of what that
is because I get to be part

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of some of the things that you
do. But for our listeners and viewers

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who don't, what is it.
High round leadership is a way to address

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the spirituality of who we are.
I don't mean only, but I mean

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to include that. How can we
address each other if we only approach the

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ego and deal with the ego manipulating, coercing, bribing, rewarding. You

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know, all the things we do
to get people to perform, we miss

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the other half of their whole human
presence, which is who they are at

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another level altogether, an intrinsic level, it's a spiritual level. If we

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sat down with people and said,
Alice, what would inspire your soul.

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Yeah, I was just thinking what
would make your heart? Saying what would

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make your what would delight your soul? I was thinking that too. How

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often to somebody ask you that kind
of a question, and certainly in the

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workplace right well, to sort of
give our listeners and viewers just a bit

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of a taste here your books.
I told you earlier in the conversation plans

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it's just beautiful. It's just beautiful
work. And you you're welcome, And

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you say that there are three big
ideas in the book, and you say,

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the first premise of the book is
that all inspired and inspiring people have

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a deep clarity about three things.
And you've sort of mentioned this, Why

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aren't they here on earth? What
values will they live by? And how

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will they use their skills and talents
to serve the world? You say,

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that's it simple, but of course
not easy, right right, So we

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have three questions why we are I
mean, in the end, if you

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believe in any kind of afterlife or
higher power, dif i'n authority of some

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kind, whatever it is for you, when it's all over and you get

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asked, hi, at least I
was the last hundred years on earth for

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you, what did you do?
And if you say, well, I

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got I put my kids through school, and I got a pension, and

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I retired and died, I mean, I think the higher power is going

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to say that's it. Didn't do
anything else. You didn't like the world

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better, didn't leave your mark,
you didn't improve things, you didn't contribute

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to humanity. What happened? Did
you sleep walk all that time? Yeah?

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Yeah, I'm off. I often
think to myself and ask myself,

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really, that's all you want from
this life? That's it? For so

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much here and that's all you want. So of course you and I are

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in the same in a similar business, and that we are out to awaken

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people to that which they can be
and which they how they can serve and

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make a difference in the world.
And it's so important because what I've discovered

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Lance, and I know you have
to a lot of people either forgot that

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or lost hope or got lost along
the way or something, and they we

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are we are needed, yes,
And you know the pieces that you're referring

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to, how do we fill up
our own well the spark as I call

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it. Well, one of the
things is knowing who we are. Second

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thing is to stop using language of
war. Yeah, we want to inspire

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people. If I say to you
at least I would kill for your hair,

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I don't mean anything hurtful, but
I do it anyway unconsciously because the

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word kill is a very toxic word
and it initiates all kinds of stress hormones

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in your body. You don't even
know it. And meanwhile, I could

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say the least I love your hair. Absolutely the same thing, and just

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choosing different words. When you think
about business, it's laced with the violent

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language of war. We'll talk about
war rooms and doing end runs on people

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and destroying the competition and having killer
apps and being blown away and blowing the

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doors off and pull a trigger,
and I mean, it's just never ending.

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And so if we want to poison
people, that's a good way to

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do it with that language. If
you want to inspire them, only the

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language of love is going to do
that. That's a great way to take

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us into our first break. Lance. I'm your host, doctor Elise Quartez.

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We ran the air Doctor Lance Secretan, a spiritual thought leader, the

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world's top authority on inspirational leadership,
the trail Basing teacher advisor, and expert

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and corporate culture who's best selling books, inspirational talks, and life changing retreats

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have touched the hearts and minds of
hundreds of thousands of people worldwide, including

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my own as he's my mentor and
coach. We've been talking a bit about

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some of the main principles and foundations
of his book after the recording to get

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further into the actual flame piece of
the book, state what us will right

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back. Doctor Elise Cortez is a
management consultant specializing in meaning and purpose.

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An inspirational speaker and author. She
helps companies visioneer for a greater purpose among

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stakeholders and developed purpose inspired leadership and
meaning infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite a lease

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to speak to your organization, please
visit her at Elise Cortez dot com.

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Let's talk about how to get your
employees working on purpose. This is working

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00:15:15.879 --> 00:15:20.279
on Purpose with doctor Elise Cortez.
To reach our program today or to open

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00:15:20.320 --> 00:15:24.279
a conversation with a lease, send
an email to a lease a l I

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00:15:24.799 --> 00:15:35.480
se at Elise Cortez dot com.
Now back to working on Purpose. Thank

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you for staying with us. Before
we get back to the program, I'm

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very excited to announce the launch of
the Purpose and Joy Tour. This is

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a collaboration with Joilie, an organization
that teaches mindful projices to help to build

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a happy, healthy, resilient world, and of course my firm, a

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Lease Cortes and Associates that activates meaning
and purpose in company culture and leadership to

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increase fulfillment, performance and retention.
Together, we're going to thirty three cities

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across the United States, starting adults
in March and finishing it in Virginia October,

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to find our tribe and build a
community of people who seek to elevate

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their lives and businesses by cultivating meaning, purpose and joy. You can find

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the list of cities, dates and
planned events at Gusto dashnow dot com forward

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slash Events. So excited to be
with you in your own backyard, find

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00:16:15.639 --> 00:16:18.360
or city marker calendar and register for
your bits. See you there if you're

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just now joining the program. My
guest today is doctor Lance Secreton. He's

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the author of twenty four books about
leadership, inspiration, corporate culture, and

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entrepreneurship as well as an award winning
memoir A Love Story, and he is

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the co author of dozens more.
We're talking about his latest book today,

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Reawakening the Human Spirit, Finding the
Spark, the Flame and the torch within.

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I'm your host, Doctor Lee's Quartz. So one of the things that,

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of course is a pinnacle of your
work and you're extremely well known for,

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of course, are your Castle Principles. And you say that the flame

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is ignited when we live a set
of values that you call the Castle Principles.

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It's an acronym for six inspiring ways
of being? Will you take us

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through those six inspiring ways of being? That's under a little story. I

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was on Marianne Williamson's podcast the other
night and I saw that, yes,

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she's running for president, and I
was reminding her of something that happened twenty

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years ago. We've known each other
for a long time, and I was

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staying at her home in Detroit when
I lived there with my wife, and

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I was very excited because I said
to her, Marianna got this amazing new

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model and I'm working on. It's
called the Castle Principals, and it's an

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acronym. It stands for And she
said just a minute. Let me guess

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it's courage, authenticity, service,
truthfulness, love, and energy. And

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my mouth dropped. I was a
man. I never shared it with anybody.

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I didn't know how she knew this
as how to do that, And

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she said, well, I know
you work, so I cheat a bit,

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so I sort of guess where you're
going. I know I talked about

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war, bombs or thing, so
I know the direction you're taking. But

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he's the most important thing. There's
nothing new to learn born with love.

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We weren't born with fear. We
learned fear and we forgot love. So

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what have we forgotten? You know? When we ask people what do you

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not like about people? And they
said, we don't like cowards, we

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don't like tony people, we don't
like people who are selfish, we don't

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like people who lie, we don't
like people who rule with fear. They

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don't like idiots. And we said, you know, to take the point

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we made earlier, just through the
opposite. Yeah, it wasn't discourage authenticity,

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service, truthfulness, love and effectiveness. And that as you say,

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it's been now practiced by millions of
people all over the world. And one

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of the things about it and because
there's nothing to learn. One of the

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things about it it's so incredible,
is how sticky it is. I've talked

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to people who have heard me speak
twenty years ago couldn't remember the seven habits,

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but could remember the castle principals.
Yes, indeed, you know,

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if you can't remember them, we
can't live them. I think it helps

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to organize them around an acronym though
as well. That's really really powerful.

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I think that's just very useful.
And so and then further to that end,

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one of the things that I've also
learned from you that I am quite

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sure that I haven't gotten anywhere else
but you. And we talked about it

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in one of our calls, I
think it was last week. But it's

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this notion of the pie learning journey
that you have developed. Would you share

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that with us? It's very powerful. Yes. Well, there are several

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chunks of the book in the front
which are basically foundational ideas. Before we

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get into the content, I'm want
to set some things up. So one

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of them is about having a learning
mindset, being open to new ideas.

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Because this book is radical, it's
gonna tilt windows all over the place,

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upset a lot of people go gain. It's the grain in the corporate world.

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So so you know, if you're
not ready for that, then don't

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bother. But if you've got an
open mind, at least listen to other

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ideas. You don't have to actually
buy them all, but listen to them

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just to see if there's anything there
that works for you. So that's the

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important part of that foundational So learning
is a crucial piece, and how we

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learn is in sequence of what I
call another acronympious We learn incrementally. First

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of all, we learn politically pee
political politically. So somebody says, don't

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throw your water bottle out of the
car, and I say, okay,

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why I will do that. I
don't think that's very smart. There's only

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me, and I'm just one person
out of eight billion. What difference is

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one bottle might for me? So
I'll do it because I don't want to

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look like an idiot. I don't
want you to judge me, but I

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don't really buy it. That's political
learning, intellectual learning. Oh if I

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throw my bottle out and everybody else
does, then it'll be bottles all over

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the place and that'll be a mess. I get it. Okay, that's

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intellectual learning. Emotional learning is I'm
part of the planet. This is me,

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and I'm spoiling and fouling when I
throw the garbage out, so I

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don't want to hurt me. So
this is an emotional connection I have but

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the world and therefore our behave and
I really buy. And finally, spiritual

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learning is when we get to be
a teacher. I be so passionate about

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this idea to be a missionary.
I'm going to teach everybody that bump into

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not to throw that balls out of
the colony. That's spiritual learning. You're

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effectively than a missionary. H That
was a powerful illustration. I love that

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you do the same thing in the
book. It's powerful. I want to

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also read something else who you have
here and ask you to comment on it.

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I thought it was extraordinary. You
say we can raise the level of

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inspiration in our lives by practicing the
art of discourse. Who ways that make

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the other person feel larger, not
smaller. Every opinion can be held and

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respected while we continue to respect the
sacredness of those with differing views. Imagine

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that progress and joy and enjoy in
our lives occurs when you and I are

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one, not when we are separate, right when we're I've written in another

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book, an earlier book called one, that when we are separated from what

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and whom we love, we're in
and when whenever we're in joy or bliss,

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it's because we're one with whom or
what we love. The walt's being

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a hobby or something, a job
that you love, or race you're running,

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or meal you're reading or whatever,
and the who being a spouse of

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partner, a friend, children,
and so on. So when we're connected

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and feel one with them, we're
inspired, and when we're not, we're

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not. M I think that's an
incredibly beautiful and simple idea that is just

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incredibly alluring. Lands And there's we
can make a whole show and probably a

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whole book. Well you did a
whole book just around that, very very

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powerful idea. Now, next,
this is something that I think you do

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so incredibly well. Like no one
else I have ever met. You distinguish

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the words motivation and inspiration would in
fact, most people conflate them. Will

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you do that for us? Now? Will you distinguish the GIRs we have

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become experts of motivation. Motivation is
a theater based system and it really has

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its roots in people like the Skinner
and have Love and all our early behavioral

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scientists more than one hundred years ago. So it's a pretty old idea.

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But the idea is, if I
want to get you to do something,

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at least I eat the bribe you. You'll get a bonus or a trip

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to Hawaii if you get it done, or punish you, you get to

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lose your job. I mean,
this is the way we run companies,

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but the way we run everything.
We think of marketing by this product or

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you'll be ugly. I think of
religion, join our religion will go to

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hell. Academia passes exam or value
healthcare. Follow this protocol or you'll die.

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Business do what I say, or
I'll fire you. Parenting do what

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I say, or I'll punish you. I mean, there's no end to

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this. So experts, we absolutely
know this. We've got it lockdown totally.

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And leadership theory and human resource policy
are all about risk and reward,

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punishment and order. But there's another
half to this. Motivation is something that

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works short term. If this building
is on fire, I'm going to get

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you to get out of here.
But inspiration is for the long term.

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Motivation never works for the long term
because we resent people who motivate us.

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It was like COVID all all all
the punishment and the threats and the rest

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of it that happened during the pandemic. Imagine more of what happened if we

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had inspired people instead of beating them
up. So the way I look at

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this is that motivation is lighting a
fire under someone. An inspiration is lighting

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a fire within someone. And we
do not know much about an inspiration.

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You know a lot about motivation.
But if we could move now to choosing

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more to use inspiration than motivation,
we would change everything. Imagine politics if

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it was inspiring. Yeah, yes, and I can tell you that I

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don't I don't mind saying it.
I've I've found Barack Obama very inspiring.

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Yes, yeah, indeed, and
I think Raythan too in his time,

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Roosevelt was inspiring too. I mean, yes, even Clinton Clinton will be

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very expired inspiring. Yes, indeed, indeed, I'd like to live in

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that world where where I'm more inspired
than I'm motivated. So thank you for

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distinguishing that. Yes, well,
I think about the espousal relationships. You

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know, we marry people that inspire
us. And then we divorce them when

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they don't. YEA, so true. Yeah, we've all been learned,

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so you know how it works.
It's every day, it's true across every

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aspect of our lives. Uh.
It's such a great way to distinguish.

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And when you really did, when
we distinguish as we are, Lance and

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ladies and gentlemen, when you read
any of his books, you'll you'll just

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get deeper into it, so this
becomes more a part of you. It

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really makes it just we're you can
actually lift this stuff. On that note,

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let's grab our our last break here
if we can, we have it

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on the aarrath Doctor Lance Secreton talking
about his latest book here, Awakening the

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Human Spirit. Lance is an expert
on corporate culture who's best selling books,

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inspirational talks and life changing routints have
touched the hearts and minds of hundreds of

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thousands of people across the world,
including me, and he'll do the same

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for you. Check out his website
while we're on our break at secreton dot

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00:26:25.480 --> 00:26:45.799
com. We'll be right back.
Doctor Elise Cortez is a management consultant specializing

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00:26:45.799 --> 00:26:49.119
in meaning and purpose, an inspirational
speaker, and author. She helps companies

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00:26:49.240 --> 00:26:55.519
visioneer for a greater purpose among stakeholders
and develop purpose inspired leadership and meaning infused

377
00:26:55.519 --> 00:27:00.440
cultures that elevate fulfillment, performance,
and commitment within the workforce. To learn

378
00:27:00.480 --> 00:27:03.119
more or to invite a lease to
speak to your organization, please visit her

379
00:27:03.160 --> 00:27:07.599
at Elise Cortez dot com. Let's
talk about how to get your employees working

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00:27:07.680 --> 00:27:18.440
on purpose. This is working on
Purpose with doctor Elise Cortez. To reach

381
00:27:18.440 --> 00:27:22.240
our program today or to open a
conversation with a lease, send an email

382
00:27:22.319 --> 00:27:26.960
to a lease a l se at
Elise Cortez dot com. Now back to

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00:27:27.119 --> 00:27:36.839
working on Purpose. Thanks for staning
with us and welcome back to working on

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00:27:36.880 --> 00:27:40.640
Purpose. I mentioned in the last
break that we're launching a purpose Enjoy tour.

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We actually have been on it for
a while. The two latest books

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that will be part of the events
in that tour experience are The Great Revitalization,

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How Activating meaning and Purpose can radically
enliven your Business, which helps leaders

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learn how to build elevating in high
performing cultures and leadership. The other book

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is called Coloring Life, How lass
advises us to live more vibrant lives,

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00:28:00.000 --> 00:28:03.359
which helps people Navigating Loss to Transform
to Growth and Vitality. You find them

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00:28:03.359 --> 00:28:07.519
both on Amazon or or my website
at least cortest dot com if you're just

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00:28:07.680 --> 00:28:11.599
now joining us. My guest is
doctor Lance Secreton, the author of twenty

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four books about leadership, inspiration,
corporate culture, and entrepreneurship, as well

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as the Bellweather Effect, Stop Following, Start Inspiring, which we talked about

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00:28:18.599 --> 00:28:22.039
last time he was on the show
in October of twenty eighteen. Today we're

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00:28:22.039 --> 00:28:26.680
talking about his latest book, Reawakening
the Human Spirit, Finding the Spark,

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00:28:26.759 --> 00:28:29.759
the Flame, and the Torch Within. I'm your host, doctor least Quartz.

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So one of the things that you
do in the book, Lance,

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which is beautiful, is you have
all these reflections that you showcase in the

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book, and of course I want
to talk about just one of them,

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and that is calling. And I
really appreciate the way that you do this,

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and I just want listeners and viewers
imagine if you met your manager or

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somebody in the organization were to ask
you this said questions, Imagine this.

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The first question then is what do
you truly love by this? I mean,

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what is it that truly calls you
that deep down at a visceral level

406
00:28:59.720 --> 00:29:03.720
you love to do because you find
it exhilarating and profoundly inspiring. What enchants

407
00:29:03.759 --> 00:29:08.200
you, what romances you, what
creates magic in your life? What career

408
00:29:08.200 --> 00:29:11.759
path do you secretly wish you had
chosen years ago? Can you imagine having

409
00:29:11.799 --> 00:29:15.559
a conversation with your your manager or
boss on that level? So Lance,

410
00:29:15.680 --> 00:29:18.720
you know, would you say a
bit more about that bit of a calling?

411
00:29:18.759 --> 00:29:22.359
I mean, that's the general realm
that I live in too. I

412
00:29:22.559 --> 00:29:25.720
have to imagine that. A few
people on the show My Way I have

413
00:29:25.799 --> 00:29:30.839
just fallen over hearing that. Yeah, yeah, I know it does sound

414
00:29:30.279 --> 00:29:34.720
kind of out there, but you
know, there are a lot of jobs

415
00:29:34.759 --> 00:29:41.200
that people do and aren't there calling. And I'm not sure what the numbers

416
00:29:41.240 --> 00:29:44.720
would be, but I'm thinking that
if I went to a large corporation,

417
00:29:44.759 --> 00:29:47.480
which shall we say, one hundred
thousand employees, and said, okay,

418
00:29:47.480 --> 00:29:49.680
everybody who's not calling in their calling, leave now, I think you'd be

419
00:29:49.759 --> 00:29:56.960
left for about twelve people. Yeah, well that's kind of depressing. Now,

420
00:29:56.480 --> 00:30:02.359
what are we supposed to do?
Cleaning toilets every day, all day,

421
00:30:02.559 --> 00:30:04.240
for seven, five days a week
or whatever it is? Is not

422
00:30:04.319 --> 00:30:10.319
obviously what you're calling. Might thank
you, but that's what the manager can

423
00:30:10.359 --> 00:30:17.759
do. The manager can say to
the toilet cleaner, what's your dream,

424
00:30:17.799 --> 00:30:22.039
because my job is to help you
achieve your dream. I suppose in the

425
00:30:22.039 --> 00:30:26.559
employee says, well, I want
to pay off my car or I want

426
00:30:26.559 --> 00:30:32.440
to take my kids to Disney World. Okay, I'm your manager. I'll

427
00:30:32.440 --> 00:30:34.799
help you get there. Let's make
a plan. And that's what this is

428
00:30:34.839 --> 00:30:37.680
about. Yeah, thank you for
cleaning toilets, and you do it beautifully.

429
00:30:37.759 --> 00:30:41.279
But I know that I can't help
you get excited or inspired about that,

430
00:30:41.400 --> 00:30:48.240
but I can touch other parts of
your lives. That's what we could

431
00:30:48.240 --> 00:30:51.519
be doing. Yes, yes,
that's what I'm I'm I'm asking. I

432
00:30:51.559 --> 00:30:56.759
know you're asking manager stenagers to do
as well. I really couldn't resist.

433
00:30:56.319 --> 00:31:02.240
I have to share with you some
plisters and viewers. How Lens describes this

434
00:31:02.359 --> 00:31:06.039
idea of calling, He says,
think if you're true calling as inhaling the

435
00:31:06.119 --> 00:31:12.440
memory of virtuosity not yet experienced,
inhaling the virtuosity not yet experienced the memory

436
00:31:12.440 --> 00:31:18.279
of virtualnering experience. That's so powerful
answer that talk about a compelling, inspiring

437
00:31:18.880 --> 00:31:25.720
vision to live into well in the
future. If we were to achieve our

438
00:31:25.880 --> 00:31:30.839
dream, it would then become a
memory. So what we're actually trying to

439
00:31:30.880 --> 00:31:37.279
do here is recall a memory that
hasn't yet been experienced. And people,

440
00:31:37.359 --> 00:31:42.440
I think dream too small. So
most of the time we really should be

441
00:31:42.519 --> 00:31:48.240
dreaming big because we will get closer
to whatever it is we're dreaming about,

442
00:31:48.240 --> 00:31:49.759
even if we don't make it.
But if you dream about nothing, then

443
00:31:49.799 --> 00:31:53.680
you'll get there too. So the
question becomes, well, what's your dream?

444
00:31:53.680 --> 00:31:56.839
And that's one of the pieces in
the spark. By the way,

445
00:31:56.920 --> 00:32:00.559
how do we become inspired by making
sure dream? Well, think about this.

446
00:32:01.000 --> 00:32:06.519
Most people have either lost their dream
or don't have one. That's true

447
00:32:06.519 --> 00:32:10.920
of America, by the way,
it's true of corporations. Corporations have mission

448
00:32:10.960 --> 00:32:19.160
statements blah, you know, how
about a dream something big like Starbucks has.

449
00:32:19.240 --> 00:32:22.759
For example, their dream is to
create the third place. That's a

450
00:32:22.880 --> 00:32:27.559
dream. It's not about building coffee
shops. It's about creating a place that

451
00:32:27.640 --> 00:32:30.559
people love to beat and hang out, do job interviews, have to walk

452
00:32:30.599 --> 00:32:35.079
back with each other and have meetings
at dates. That's what it's about.

453
00:32:35.160 --> 00:32:38.759
And it's just they're creating the environment. That's the dream and artshuals got that

454
00:32:38.880 --> 00:32:45.240
dream when it was in Italy and
discover everybody else has three places. I

455
00:32:45.279 --> 00:32:46.680
think I read that in one of
your books. I think that's going learned

456
00:32:46.680 --> 00:32:51.319
about that and so that is definitely
something I wanted to talk about because you

457
00:32:51.359 --> 00:32:53.079
know, it's sort of related to
the work that I'm doing when I go

458
00:32:53.119 --> 00:32:57.759
and say companies to help them articulate
their purpose in a way that is it

459
00:32:57.920 --> 00:33:01.000
is inspiring. So but you have
a pro creating a dream that the one

460
00:33:01.079 --> 00:33:05.880
dream process, it has three phases? Will you tell them tell us about

461
00:33:05.920 --> 00:33:08.240
them? Yes, it has well, sort of three in a way,

462
00:33:08.319 --> 00:33:13.880
because one we have to try and
figure out what is the permission that you

463
00:33:13.960 --> 00:33:16.680
have. Permission is very important.
You can't just invent a dream and then

464
00:33:16.720 --> 00:33:21.359
there's there's no mechanism of getting there. There's no people to support you,

465
00:33:21.680 --> 00:33:24.960
there's no money or funds or even
the reality of getting there. So you

466
00:33:25.039 --> 00:33:28.279
need to do the homework in that
sense, there are lots of ways of

467
00:33:28.359 --> 00:33:31.039
doing that. We need to make
sure there's environmentally we will be supported with

468
00:33:31.079 --> 00:33:36.920
the dream. Then we want to
articulate the dream, and then finally we

469
00:33:36.960 --> 00:33:38.839
want to realize the dream. Well, the way I look at this,

470
00:33:39.119 --> 00:33:44.759
is that identifying the dream is maybe
ten percent of the work, Realizing the

471
00:33:44.799 --> 00:33:50.519
dream is about twenty percent, and
maintaining is seventy because that hard part.

472
00:33:50.599 --> 00:33:55.160
And I have worked with so many
companies where I'll mention one in particular,

473
00:33:55.279 --> 00:33:59.839
not by name, but one of
the largest office furniture companies on the planet.

474
00:34:00.000 --> 00:34:02.079
I'd had an amazing run. I
worked with them for years and years,

475
00:34:02.599 --> 00:34:07.599
and then they hit the recession in
two thousand and eight, and then

476
00:34:07.599 --> 00:34:10.599
everything went back to square one.
And you know, how long can you

477
00:34:10.719 --> 00:34:14.800
keep your dream? The question is
what can you maintain it? Can you

478
00:34:14.840 --> 00:34:17.800
maintain your dream when there's a recession? That's the challenge. It's not just

479
00:34:17.920 --> 00:34:22.960
any good times. You have to
have a powerful enough dream keeps you going,

480
00:34:22.440 --> 00:34:25.000
because that's what we get up in
the morning for. To get up

481
00:34:25.000 --> 00:34:30.719
in the more permission statement is not
going to work for me. M Yes,

482
00:34:30.840 --> 00:34:36.199
I completely agree with that. To
back on the inspiration front, and

483
00:34:36.400 --> 00:34:38.880
for listeners and viewers who don't know
Lance's work, I want to treat you

484
00:34:38.920 --> 00:34:43.800
to just a passage or it illustrates
in my mind just how beautiful this man

485
00:34:43.840 --> 00:34:47.239
writes and how compelling it is.
So I'm going to embarrass your lance with

486
00:34:47.280 --> 00:34:50.800
this, but I just I love
this you say. Years ago, when

487
00:34:50.800 --> 00:34:53.400
I was the CEO of Manpower,
I employed a salesman called Mike. He

488
00:34:53.440 --> 00:34:57.440
weighed two hundred and eighty five pounds, drank six pints of beer each day,

489
00:34:57.639 --> 00:35:00.199
and played thirty six holes of golf
for as many days of the week

490
00:35:00.280 --> 00:35:02.800
as he could, which was usually
at least six. He was an awesome

491
00:35:02.840 --> 00:35:07.840
golfer. As his manager, I
could not easily organize him, encourage him

492
00:35:07.840 --> 00:35:09.880
to follow any kind of structure,
submit reports, or make sales calls.

493
00:35:10.159 --> 00:35:14.440
In fact, I couldn't put him
into a box of any kind. Trying

494
00:35:14.440 --> 00:35:17.320
to do so, I soon learned
was like putting socks on an octopus.

495
00:35:17.760 --> 00:35:22.800
But his personal production was extraordinary.
And then you go on to say that

496
00:35:22.840 --> 00:35:28.480
you literally your customers would call you
and ask can I can I get a

497
00:35:28.480 --> 00:35:31.599
booking time or a tea off time
with Mike and I can sign my contract?

498
00:35:31.599 --> 00:35:35.840
Then I mean, it's extraordinary.
But the way that you write about

499
00:35:35.880 --> 00:35:38.480
at lants is obviously could essentially you
what I just wanted to celebrate that,

500
00:35:39.519 --> 00:35:43.920
Thank you so much the center.
He was amazing. What I learned to

501
00:35:44.079 --> 00:35:49.599
see from that is, I can't
force people to fit in my box.

502
00:35:50.480 --> 00:35:52.880
I need to go the other way. If you want to inspire people,

503
00:35:52.920 --> 00:35:54.559
I need to get into your box
and say, what is it about you

504
00:35:54.679 --> 00:35:59.199
that you need right now? Well
left your spirit, what talks to you,

505
00:35:59.559 --> 00:36:02.599
what energizes your heart. It's about
you, It's not about me.

506
00:36:02.760 --> 00:36:07.079
I don't need you to fit into
my system. If you can sell the

507
00:36:07.159 --> 00:36:09.880
socks off everybody, tell me how
you do it, not throw things out

508
00:36:09.880 --> 00:36:15.480
you to make it work better.
M M yes, absolutely, and I

509
00:36:15.239 --> 00:36:19.840
yes. And to me that really
speaks to looking for the individual genius and

510
00:36:19.920 --> 00:36:22.480
everyone unlocking that, making a space
for that so that they can really shine

511
00:36:22.519 --> 00:36:25.360
and bring their best. Yeah.
Yes, I mean I don't want to

512
00:36:25.360 --> 00:36:31.239
be in the army. I want
to be a Soto Sera. Yes.

513
00:36:32.239 --> 00:36:37.119
So as you go through, you
go through the book here they have the

514
00:36:37.159 --> 00:36:39.519
parts of course that, but I
think the way that I want to if

515
00:36:39.519 --> 00:36:44.280
you could articulate just how all of
these pieces are fitting together. We talked

516
00:36:44.280 --> 00:36:46.440
about the spark ignites the flame,
The flame sets fire to the torch.

517
00:36:46.719 --> 00:36:50.400
We convert the spark into a flame, using it to light the torch,

518
00:36:50.480 --> 00:36:52.719
which we pass to others, etc. Etc. Would you build that for

519
00:36:52.800 --> 00:36:57.320
us? Because the way that you
paint that for us lance is so alluring.

520
00:36:57.519 --> 00:37:01.599
How could we resist? Well,
I think that the missing impression that

521
00:37:01.639 --> 00:37:07.519
we have and a miss teaching,
incorrect teaching, is that as leaders or

522
00:37:07.559 --> 00:37:09.320
even as parents, and we're all
leaders. I make that point in the

523
00:37:09.400 --> 00:37:13.039
book. So it's not just about
being in the c suite or being a

524
00:37:13.079 --> 00:37:15.960
manager. It's about being a leader, because even a six year old in

525
00:37:15.000 --> 00:37:19.519
the schoolyard as a leader. And
sometimes in a marriage, one of us

526
00:37:19.559 --> 00:37:22.840
as a leader and the other one
isn't, and then their roles reversed depending

527
00:37:22.840 --> 00:37:25.079
on what we're doing or talking about. So we're all leaders, and so

528
00:37:25.599 --> 00:37:30.599
in order to be effective that way, I need to inspire people. But

529
00:37:30.719 --> 00:37:35.840
I can't keep doing it if I'm
empty. I can't give what I don't

530
00:37:35.880 --> 00:37:39.840
have. So contrary to popular belief
in all the teaching, where we're supposed

531
00:37:39.840 --> 00:37:45.000
to be inspiring all the time,
whether we are or aren't, that's nice

532
00:37:45.039 --> 00:37:47.400
theory, but it's not real.
And so what's real is I need to

533
00:37:47.400 --> 00:37:52.239
fill up my well first, I
need to fill up be inspired, because

534
00:37:52.280 --> 00:37:55.440
then I can be inspiring for others. I can't do it I can do

535
00:37:55.440 --> 00:37:58.719
it. I can fake it for
a while, right, but I can't

536
00:37:58.760 --> 00:38:02.199
do it endlessly. So then once
we've filled up our own world, then

537
00:38:02.199 --> 00:38:07.000
we're able to inspire other assess the
flame and those are the castle principles.

538
00:38:07.119 --> 00:38:09.760
How do we inspire other people by
being courageous, authentic, serving others,

539
00:38:09.760 --> 00:38:15.039
telling the truth, being loving and
effective? Why? Because we love people

540
00:38:15.199 --> 00:38:20.679
who are courageous, We love people
who are authentic, We love people who

541
00:38:20.719 --> 00:38:23.920
serve others. This is what draws
us to other people. Therefore, why

542
00:38:23.920 --> 00:38:28.519
don't we do that? And then
lastly, the torch, the torches our

543
00:38:28.599 --> 00:38:31.760
legacy. This is how we change
the world. Is how we mentor coach,

544
00:38:31.960 --> 00:38:36.519
teach, lead, all those things
that influence others, that will make

545
00:38:36.519 --> 00:38:40.360
a difference in the world and therefore
changing that's so compelling. Lands I'm in,

546
00:38:40.800 --> 00:38:49.039
I'm in, I know you are
you already were well, it helped

547
00:38:49.039 --> 00:38:52.760
when I meet people like you along
the way. So you're saying the association.

548
00:38:54.199 --> 00:38:58.639
Well, one of the last question
I want to I want to really

549
00:38:58.679 --> 00:39:01.079
ask you before I ask you to
call is this notion that you talk about

550
00:39:01.079 --> 00:39:06.800
the front wheel shift, and so
you mentioned a few there's three key shifts

551
00:39:06.840 --> 00:39:12.280
that we need to make can you
speak to those Yes. This is from

552
00:39:12.280 --> 00:39:15.559
a model that where I likened a
team a group of people that could be

553
00:39:15.559 --> 00:39:19.840
a family or could be a team, and a company could be any group

554
00:39:19.880 --> 00:39:23.320
of people to a bicycle, and
we get our power from the back wheel,

555
00:39:23.360 --> 00:39:28.559
and we get our shifts of direction
from the front wheel, so turning

556
00:39:28.599 --> 00:39:30.960
to the front wheel. There's some
things that call shifts because we need to

557
00:39:30.960 --> 00:39:37.159
shift from all behaviors to new ones. So for example, from working on

558
00:39:38.039 --> 00:39:44.840
weaknesses to focusing on strengths, from
working on fear to working on love,

559
00:39:45.920 --> 00:39:52.840
working on breakthroughs to working on kaisen, to working from me to working more

560
00:39:53.039 --> 00:39:57.639
on you and so on. So
these kinds of things are shifts. They're

561
00:39:57.679 --> 00:40:04.960
not easy because there we're where it's
embedded in us to follow the ways in

562
00:40:04.960 --> 00:40:07.440
which I were saying we need to
shift from. So it makes it difficult.

563
00:40:07.599 --> 00:40:10.880
The shift, for instance, from
me to you is a very tough

564
00:40:10.920 --> 00:40:16.280
one because if I'm to spend my
life thinking about you and stop thinking about

565
00:40:16.320 --> 00:40:23.760
me, that's a big change.
I think about me a lot. Incredibly

566
00:40:23.800 --> 00:40:29.760
powerful dance um we have really it's
amazing up as it goes. Who come

567
00:40:29.800 --> 00:40:30.920
to the end of the show already
here, and I want to give you

568
00:40:30.960 --> 00:40:36.320
a chance to close. And before
you do, I first want to ask

569
00:40:36.840 --> 00:40:38.719
you know when you I'm always talking
to me about what we do with your

570
00:40:38.719 --> 00:40:43.239
one precious life. But given the
magnificent life and career that you have built

571
00:40:43.280 --> 00:40:46.280
over the life and over the years, and lifted tens of thousands of people

572
00:40:46.639 --> 00:40:51.239
whose lives you've touched, the books
are written a speeches. You've given everything.

573
00:40:52.159 --> 00:40:57.480
What will delight and fulfill your soul
in your own legacy? Well,

574
00:40:57.599 --> 00:41:01.079
I would like to see I'll be
facetious for a moment. I'd like to

575
00:41:01.119 --> 00:41:06.039
see everybody by this book, because
I think this book is a recipe right

576
00:41:06.079 --> 00:41:10.199
now for path going forward that we
desperately need. The way I think of

577
00:41:10.239 --> 00:41:20.119
this Atlas is the world desperately needs
a sweet melody, and I'm carrying the

578
00:41:20.199 --> 00:41:25.679
music. Yes, you are,
my friend. I am so grateful to

579
00:41:25.719 --> 00:41:29.119
know you, to have you in
my life, to learn from you,

580
00:41:29.159 --> 00:41:32.239
to be inspired by you. Thank
you very much for sharing yourself with listeners

581
00:41:32.239 --> 00:41:36.639
and viewers. I'm working on purpose
today. Well, thank you for environing

582
00:41:36.679 --> 00:41:38.639
me at Lies. And I'm sorry
for the glitches that we experienced. No

583
00:41:38.800 --> 00:41:44.440
worries. It was worth the weights, listeners and viewers. If you want

584
00:41:44.440 --> 00:41:46.239
to learn more about doctor Lance Secreton, the work he does to coach and

585
00:41:46.280 --> 00:41:50.360
teach leaders across the globe, or
look into his myriad of books, start

586
00:41:50.360 --> 00:41:52.960
by visiting his website. It's Secreton
dot com. Let me spell that for

587
00:41:53.000 --> 00:41:59.000
you. Sec r E. T. A. N. Secreton. Last

588
00:41:59.000 --> 00:42:01.360
week, if you missed the live
show Yours Be Recorded podcast, we were

589
00:42:01.360 --> 00:42:05.920
on there with Dustin Stager talking about
his very intimate and in depth book,

590
00:42:06.199 --> 00:42:09.760
Blame. This book rescue your workplace
culture from toxicity and scapegoating. I never

591
00:42:09.800 --> 00:42:14.239
imagined there was that much to learn
about blame, but Dustin really opened my

592
00:42:14.280 --> 00:42:16.320
eyes to why we do it.
It's devastating effects and now we can build

593
00:42:16.320 --> 00:42:21.199
cultures anchored in trust and resiliency instead. Next week will be on the Earth

594
00:42:21.320 --> 00:42:24.559
doctor John Schinner talking about the work
he does coaching men to greater connection and

595
00:42:24.599 --> 00:42:29.079
happiness. See you there and remember
that work as an integral and important part

596
00:42:29.079 --> 00:42:30.719
of our lives. It can be
one of the best adventures and means of

597
00:42:30.800 --> 00:42:35.760
realizing our potential and making the impact
we crave. So let's work on purpose.

598
00:42:37.559 --> 00:42:42.039
We hope you've enjoyed this week's program, be sure to tune into Working

599
00:42:42.079 --> 00:42:45.920
on Purpose, featuring your host,
doctor Elise Cortez, each week on W

600
00:42:45.079 --> 00:42:50.599
four C. Why Together, We'll
create a world where business operates conscientiously.

601
00:42:50.920 --> 00:42:54.880
Leadership inspires and passion performance and employees
are fulfilled in work that provides the meaning

602
00:42:54.880 --> 00:42:59.679
and purpose they crave. See you
there, Let's Work on Purpose.