Aiming High to Enliven Stakeholders in Today's Business

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, doctor Elise Cortes. Hi

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there, welcome back to the Working
and Purpose Program. Thanks for tuning again

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this week. Great to have you. I'm your host, Doctor Release Cortes

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to a new live from Dallas,
which is home base for me. If

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you don't know me yet, I'm
a management consultant specializing in meaning and purpose,

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organizational local therapist, inspirational speaker,
social scientist, and author. I

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help companies discover and articulate their purpose
and thread it through their culture and operations.

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I work with organizations to develop inspirational
leaders who create cultures where people actually

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want to come to work and do
their best. And I provide programs like

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the Grab Your Gusto that enable individual
team members to discover and unleash their passion

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and purpose at work to catalyze fulfillment, engagement, and productivity. You can

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learn more about me and how we
can work together at alascoretest dot com and

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Gusto dshnow dot com. With us
today is Cindy Taysinger. She is the

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founder and the chief culture officer of
Regeneras, a woman owned, woman land,

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heart centered and science based social impact
community. Cindy and team are based

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in Denton, Texas, just north
of Dallas, but today she's joining us

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from the road in Wisconsin where she
is conducting some events to showcase her company

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and products. Cindy, welcome to
Working on Purpose. Thank you. It's

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my pleasure and an honor to be
here. So great to have you.

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First, Let's just give a couple
of shout outs to you, my dear,

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because ladies and gentlemen, those of
you joining in via video on the

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YouTube channel or if you're joining through
one of the other audio channels, were

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just program syndicated. My scheduled guest
let me know unfortunately yesterday that she has

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COVID. This is the times that
we live in today, and so I

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had the wonderful opportunity to cross paths
with the Cindy tysinger in front of you

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in a conscious capitalism workshop I was
facilitating here in Dallas on stakeholder mapping.

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She was there. Oh my gosh, talk about an exuberant student, so

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happy to be able to really develop
her purpose and string it through all of

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her stakeholders. So that's how I
met her. So yesterday afternoon I reached

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out to her and I called her
and said, hey, how would have

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to come and share what you're up
to on working in purpose? It seems

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to fit perfectly, no idea what
you're up to, And this woman valiantly

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responds sometime late in the evening,
I am juggling a few balls, but

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yes, yes, and yes I'll
be there. So Cindy to making things

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happen in the world being you and
living and working on purpose. Welcome.

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Thank you so much. I really
appreciate it. That's so great to have

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you. So in this episode,
what we want to do is we want

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to learn how this baby of yours
came to be. So first tell us

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what is regenerous. Regenerous is the
synergy of being both regenerative and generous in

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all that we do, and you
know, we believe really strongly in profit,

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but we want to make sure we
look at people, animals and planet

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before profit, so free aspect of
our business. We want to make sure

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we're doing everything possible to make things
better than it was and be generous in

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everything we do. I like it
already, fantastic start, So let's talk

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a little bit about where it came
from. I know, I remember in

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our workshop you had mentioned you had
you have a very long career in something

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totally different that you have evolved past. So maybe it would be great to

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just kind of sketch a bit of
the story of your previous professional history before

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you found it generous. Thank you
well. I've always had a love for

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technology, interesting enough, starting very
young, I was sick sixteen in the

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civil service for the Army Department Defense
in DC, so I actually started in

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you know, basic computer programming for
the army when I was in nineteen.

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I'm going to date myself as seventy
four. So I had a wonderful career.

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I had great mentors. Of course, I'm female, and a technology

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industry is quite male dominant. As
well as being in the military side,

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of it even more so, but
it was something that really truly My father

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was thirty two years military, so
I aspired to, you know, serve

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my country in the ways that I
could. A health challenge that I was

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born with didn't allow me to join
the service, so I was on the

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sides finding ways that you know,
I could serve our country and support and

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all the work dad was doing.
So I actually spent twenty five years,

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seventeen years in the maybe contracts,
and eight years army. So this girl

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who's doing regenerous and generous things now
was next to aircraft carriers, torpedoes,

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there, planes, and all types
of things before I moved into the private

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sector. So that was all the
way through about ninety six ninety seven,

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and I scaled all the way through
a high level executive. In two thousand,

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I actually took the chief technology Officer's
position or CIO of a supplement company.

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I've always had a love for health
and wellness. I healed myself and

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I want people to take responsibility and
be an advocate for their own care and

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their family. So in ninety six
I started with a company really utilizing their

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products, fell in love with the
changes that we're making as a result of

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a very unique alloe plant, and
it changed my life. So I took

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over the CTO position, leaving the
government side, and we helped the executive

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team grew to a little over four
hundred million and open twenty six countries with

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the base product being this amazing allop
And I was there all the way through

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two thousand and eight. So I
have been every aspect of technology and business

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development and being in the C suite, and you know, having great experiences

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traveling internationally in the world. Okay, So a couple of things we have

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to call out, Sandy, So
we already know that what that we're sitting

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or looking at somebody who's already unusual, and let's just call up first,

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you get it, You get an
it in nineteen seventy four as a woman.

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Yes, that's already unusual and very
different. That was not a woman's

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world back then, that's the first
thing. And then secondly, your rose

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to very high executive ranks as such, also not usual, okay, and

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you did it in an industry that
would seem like a really unusual place to

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do it, which is amazing to
me. So what I already know is

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that we're talking to somebody who either
doesn't see barriers or somehow expected something more

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of yourself than culture did. So
how do you explain all of these unusual

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advances in yourself? I think I've
always been one. I think a great

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lesson for my dad, which is
my hero. Have you know, do

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a good job, do it better
than they're expecting it so obviously in service,

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and have the courage to try anything. And so I think that really

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served me well. Is looking is
if I didn't know how to do something,

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I figured it out or I asked
for help and wanted to learn it,

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you know, through a mentor.
Back then it was pretty much all

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male mentors in the military side.
But I was very blessed to have some

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really incredible men that wanted women to
succeed in the industry I was, and

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they were supporting me. So I
was grateful for that. But I'm one

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that says, if someone tells me
no or it can't be done, I

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find a way. UT need to
do it. I don't give up easily.

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So what you when you talk about
men helping you and some strong mentors,

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you really wanted to women succeed as
well. I want to hearken back

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to Colonel Kim Olsen, who was
a colonel in the Air Force. She

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flew planes when people women didn't do
those things, and she says something similar.

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She said, I do need to
credit and thank the enlightenment along the

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way who helped helped me, help
lift me, guide me, encouraged me,

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and showed me away. So I
really want to call that out,

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the importance of mentors and also enlightened
people in general that help each other up

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right. So that's something about your
background that we have to call out and

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that you you know, appreciate that
so generously as you do, I think

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is really important. Yes, we've
stayed friends. I still am in contact

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with them to this day. And
many of them were older than me.

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And it was interesting when I was
in my young twenties and I had about

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a staff of eighty engineers and it
was very interesting because I was so young

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but had great respect from you know, starting so young. So you think

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when I started at sixteen, I
was already five years into technology and when

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of the grass quite quickly, so
you know, I had great respect early

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on. M hm. Okay,
the next thing I want to talk about,

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as we would start really understanding and
peeling the layers back of just how

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this thing came to be. Is
if we do the math here, Cindy,

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you had you had a fold,
let's call it almost a quarter a

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century in technology, and then now
here we are almost another quarter twenty years

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into the next. So how come
you don't want to just sit back and

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watch and go play in your garden
or play golf for travel? I do

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want to travel, so I did
make sure that the new company aligns with

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that. Okay, good, good, excellent, But yes, I'm just

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not one that my husband's always said, you know, you learned years ago.

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We've been married thirty years, and
he's like, I can never keep

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up with you. You're like an
energizer, bunny. So I just let

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you be who you are. And
I just I love life and I love

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helping people, and I'm just really
blessed to have had a great opportunity in

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my life to see and do quite
a bit of things. And at this

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juncture, I started my own private
technology company, which we'll talk about soon

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at fifty, and then Regenerous at
sixty. So I've promised my husband I'm

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not going to start another business,
except we'll see, Yeah, this business

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is, but I just don't see
it. I mean, I bring work

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and life and joy and happiness altogether, and I work with my family,

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and so you can imagine that just
is so inspiring. Seeing I've got I've

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got four generations in my latest company. So it's fantastic. There's so much

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to peel back here. This is
so great. Okay, So if I

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understood it right, you started Regenerous
a couple of years ago, Is that

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right? In twenty seventeen is when
I got the calling to step outside technology

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and take on a whole new way
to do business back then, because there

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wasn't many companies out there that we're
doing businesses that are a force for good.

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There's some wonderful ones out there like
Patagonia, Ben and Jerry's and all

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that. And I aspired to be
a bi corp from the beginning, and

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so I was just looking for a
way to take this next chapter of my

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life where I could travel the world. Through the health and wellness and beauty

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industry and through our nonprofit for Generous
Cares, we will be able to make

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a difference in every aspect that we
do, so, whether I'm sourcing products

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or serving orphanages, or know anything
that I'm in between. I'm going to

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be traveling just what I love and
with family. Okay, so now let's

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talk just a little bit about just
where the idea came from. Why does

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this company exist? Oh? Thank
you? So after gosh, it'd be

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about ten years after I started my
technology company and we had about forty four

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employees. I felt around. I
was learned it was round father Thursday and

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Mother's Day. When I turned sixty
that year, I was told I was

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going to be a nona, which
is a grandmother, for the very first

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time. And something just hit me
as like, I you know, I've

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raised my children, they're adults.
They actually run my tech company. Now

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I'm just the chairwoman of the board
and founder, and I'm involved, you

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know in that aspect. That company
does all my technology for my current company,

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so we're still very closely connected.
And then once you're family with employees

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are always that. So but when
I learned how's going to be a grandchild,

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I somehow in a vision or a
dream, I was like holding my

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grandchild for the first time, just
all in love and happy and joyful.

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And then my heart just went to
what is this world going to look?

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Like his name had already been rowing
and I was like, what is this

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life world going to look like for
Rowan and future generations? And if I

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don't do something now at sixty to
try to be the change that I want

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to see in the world, then
shame on me. So that's kind of

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what started the idea of I need
to do something and I need to step

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out running a tech company. So
this is the perfect conversation on the heels,

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the one we had last week.
I had two rabbis on last week,

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Rabbi Maka Drucker and Nadia Gross,
and we were talking about their book

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and their work, really celebrating the
notion of going from aging to saging and

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that there's so much wisdom and experience
that we can leverage as we progress through

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life and certainly on the other half
of life. And I care about that,

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Cindy, because I want more people
to there's so much Look what you're

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doing, you're delivering all of these
years, these decades, and what you

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learned to be able to create this
company for your future family and generations.

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If you decided to go ahead,
and just as I said before, just

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do whatever your hobbies for whatever those
are, and not do this, we

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would all miss this gift. You
wouldn't get the opportunity to give your gifts

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and get the vitality that comes from
being of service and living in self t

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sentence, which we know through logo
therapy, and we wouldn't get the benefit

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of what you've created. Wow.
Please Yeah, So all that for you

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listeners and viewers, any of you
who are you navigating the other side of

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the needle in life as I am. As Cindy is right, this is

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an opportunity for you to hope that
you see your your life and your opportunity

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differently through this lens that you're not
Please don't just retire at sixty two or

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sixty five. It actually is terminal, really it is. So you know,

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there's so much for you to lend. You don't have to go start

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a company like Cindy has, but
there's so much you can do to continue

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providing your experience and your wisdom that
we all need. So I really want

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to put that out there as an
invitation. You are a living example of

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that, Cindy, So thank you
for that. Thank you. So I

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want to talk more about just what
this company does, and also I want

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to talk more about you know,
all of these different things that you're doing,

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which are so such beautiful expressions of
conscious capitalism and becoming a But before

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we get into that so we can
treat them all fully, let's grab our

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first break. Doctor Release Cortes is
a management consultant specializing in meaning and purpose

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and inspirational speaker and author. She
helps companies visioneer for greater purpose among stakeholders

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and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite Elise to speak

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to your organization, please visit her
at Eleasecortes dot com. Let's talk about

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how to get your employees working on
purpose. This is working on Purpose with

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doctor Elise Cortes. To reach our
program today or open a conversation with Alise,

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send an email to Alise Alise at
Eleasecortes dot com. Now back to

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working on purpose. Thanks for sing
with us, and welcome back to working

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on purpose. Before we get back
into the program, I'm talking again with

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Cindy. I do want to invite
you to check out the book that I

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put out last fall of twenty twenty
it's called purpose Ignited. How inspiring leaders

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ignite passion and innovate cause. I
wrote that really to awaken readers to their

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passion and purpose and help transform them
into inspirational leaders who enlivenen in the workplace

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and elevate the contribution of business to
all stakeholders. And I use this content

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in my consulting and also my vitally
Inspired Leadership program, and you grab your

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guest or programent. I just have
to share really quick. I gave a

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copy of this book when I was
traveling from Portland, Oregon back home to

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Dallas to a woman I met,
of course at the bar. We were

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talking about what we each did,
and she took it and we each got

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on the plane. We then saw
each other in baggage claim in Dallas when

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we landed back in Dallas, and
she came up and she goes, Lisa,

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I'm halfway through your book. I
love it. Could we talk about

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maybe you helping us at our company? And I said, of course,

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and thus we are. So I
want you to know that it's a way

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for us to be able to do
our work together if you start reading it.

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So thank you in advance for picking
it up. If you are just

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joining the program. My guests today
is Cindy Tisinger. She's the founder and

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chief culture officer of Regenerus. I'm
your host, Doctor Release Cortense. So

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you said a lot in our first
segment there, Cindy about where this came

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from, the foundation in which this
was all born, and so there's so

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much. What I appreciate about what
you're doing, among other things, is

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there's so much beautiful intentionality in this. You want to be able to lift

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all four generations working with in the
organization. You want to become a Certified

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Benefit corporation, which is the B
corpor status you're talking about, and you're

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also going towards social impact community dedicated
to improving the lives of people across the

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world by distributing the highest quality natural
products and services through a sales network that

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economically empowers independent and purpose driven entrepreneurs. It is so beautiful, and so

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what I want you to talk about
is, you know, the architecture of

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this company, there's so many moving
parts to it, and every single part

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it seems to me no wonder.
You're in the stakeholder mapping workshop really trying

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to appeal to all these people that
you're trying to serve. Talked to us

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a bit about how did you come
up with the idea to make it so

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robust and to really be so intentional
about serving all those stakeholders. Thank you

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well, I bring it back to
I think I shared a little bit with

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you. Alisa was in Harvard in
twenty seventeen, in August of twenty seventeen

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taking a excuse me, a high
growth business growth A selected women businesses from

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around the US and brought us to
Harvard and it was to actually grow my

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tech company. And I was sitting
in the class and they started talking about

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IBM's turnaround. And I worked with
IBM. You know, I knew very

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much about a lot of their work
from the years that I was in Department

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of Events, read the book already
The Elephants Can Dance, and so I

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just kind of tuned out, you
know, and a sudden this vision came

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in my mind, and I drew
regenerous, and everything kept coming to me,

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and I drew it on a on
the notepad that was in front of

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me. And I had a colleague
and other woman business owner that I actually

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was very close to. My tech
company was her client I'm sorry. She

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was my client and when I was
working with her, and she's just like,

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where were you? And I looked
down at what I kind of had

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drawn, and starting with a circle
in the center of heart. My middle

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name or my maiden name is love, and so I started with heart.

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And being regenerative and generous was something
I had been studying. I've always been

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conscious that way, and so you
know, we had kept thinking of the

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name. So regenerous is what we
landed on. And I thought, this

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is this is regenerous, this is
perfect the way I'd drawne And it was

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actually quite extensive. You know,
when you run a company on the way

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to four hundred million, you have
a lot of experience starting from a startup

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all the way up. So I
grew, you know, like a five

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to ten year plane of what Regeneras
would look like. We're fully and we

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just crossed over year four, but
year three and actually servicing arted with selling

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products. The first product that went
out I knew I had to make money

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was actually my life story, my
health journey of healing my own body.

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At thirty six, I was on
twelve medications, seeing quite sickly from my

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childhood disease and I'm now at sixty
three on no medications. So I really

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did my work around health and wellness
to find how could I heal myself and

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I kept helping so many people during
my career in technology, So I started

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there thinking nourish oneself to nourish others. So if we could get ourselves healthy

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by taking responsibility by looking at there's
a place for medicine. Western medicine.

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I'm not saying it's evil or anything
like that, but it really needs to

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be functional and integrative so that you
can look for the ways to be more

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preventive and proactive. Because much of
the root of so much disease is inflammation

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and how we don't take care of
yourself, moving and all that. So

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I wanted to make sure that I
could teach people wellness and starting with themselves.

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So we started with one product.
It was kind of my Health and

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it was hemp alo and ginger slash
tumeric. So all of these if you

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think of these amazing plants that have
been on this planet for centuries, they

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were all designed around healing, and
that is what healed me actually taking that.

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So I started with that product.
It kind of took off quite quickly.

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Then I knew sleep was another issue, that we're so sleep deprived as

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a society, and if people could
get good quality sleep in their cycles,

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then they can repair and restore again, another way to heal themselves. So

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I started with them with second second
product. So when I took that heart

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centered regenerous cares, everything we do
is regenerative, regenerous, so sourcing the

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ALLO. I've been involved with sourcing
alos since the nineties because it changed my

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life, and we feed orphans around
the world in ninety countries. I could

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there probably fourteen million orphans that we
have provided a hope lend to you through

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the company I was the CTEO of
and I have continued that in my current

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company through utilizing that very unique gallo
in my products. Oh my worried woman.

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Okay, so no, but don't
apologize. I just am so taken

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aback by what you're doing and so
inspired by it. It's so beautiful,

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and I just love getting to share
with my listeners all over the world because

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we all need a hand up,
we all need help to understand that we

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can do and be so much more. And so you know so much of

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what I'm doing Cindy, you might
remember, is I'm helping people to awaken

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to their passion and purpose that they
can do more, and that when they

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do more, they're going to have
a lot more energy. They're going to

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feel so much more alive and vibrant. And so what's interesting about your story

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listening to you is, you know, one are the paths to purpose is

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is handling and learning and teaching that
which has ailed us. We've learned how

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to deal with something that was like
a long term problem in our lives.

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Like for me the longest time I
struggling to find meaning and purpose. Well,

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I have spent twenty some years working
on that, and now today I

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teach you what I learned because it
ailed me like a monster around my throat.

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So your health, that you learned
all these things to be able to

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better steward your own health, and
now I've created products and teach others to

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do the same seems to me to
smack of a very similar sort of line.

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Exactly, it definitely does. And
that was the first phase of the

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company was you know, get cash
coming into the company and you know,

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improving folks health so that they can
share with others. And then I had

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developed different partnerships. So we have
regeneras shares, regenerous shares, We have

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practitioners, we have affiliates, we
have ambassadors, and each of them you

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know, have a pig structure that
we compensate for sharing our products with others

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and so that we can grow very
compliantly, you know, being very careful

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with no medical claims or health claims. It is all about bringing the body

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into balids or homeostasis and improving quality
of life to live more vibrantly. Because

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if you're healthy and you feel wonderful, you know you can do anything.

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It feels like right. So but
if you're if you're being caught, you

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know, like an anchor around you
with a disease or or energy or whatever

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it could be, lack of sleep, you know you're not functioning at your

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optimal level. Mm hmm. Well
again I go back to how how how

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intentional you're being about about lifting all
these boats, lifting all these stakeholders.

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So what you just described at your
business model, then your sales network that

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economically empowers independent and purpose driven entrepreneurs. So you're you've given a path for

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people to become self employed or entrepreneurs
by joining your your affiliation, your network,

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So can you talk to us a
bit about you know, what does

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that network look like, I mean, and where is it? Is it

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all over the world? Is it
in constrated regions? Well, we started

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in the US first, and I
wanted to get the foundation stable and a

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few more of the phases of the
company out before we kind of stepped our

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toe in the water. We are
delivering some products in Australia and Canada at

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this point, so we will go
there eventually. And as I shared with

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you the company that I was thirteen
years the CTO, we are in twenty

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six countries, so I have that
experience of sourcing and technology and multi currency

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and multi lingual and all that that
our websites will become. But I wanted

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to make sure that we had really
everybody on board with I'm all about we

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love rising together, so if we
collective, it can each do our part.

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Whether you're practitioner and you're using it
to help your patients or your clients,

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or whether you're an affiliate who is
looking for hobby, part time or

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a full time income, all of
those are available, depend upon the work

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effort they want to put in.
So we provide training, support and everything

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that they need. That's why I'm
here. We have an affiliate here in

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Wisconsin and another one in Minneapolis,
so I'm here helping her. She works

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full time and is very successful IT
project manager, but her desire is to

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really run our Regenerous Cares nonprofit one
day. So she's looking to stop transition

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over full time into Regenerous so that
she can truly live out her passion.

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And I'm excited to stay beside her
and help her do that. M So,

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I've had many other people on my
radio talking about the importance of passion

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and profit or purpose and profit.
Excuse me, purpose and profit. And

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I remember distinctly, in one of
our conversations where there are other people present,

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there are some people that didn't quite
understand that whole notion of purpose and

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serving the community or the planet.
Yes, so I want you to speak

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to this notion that you know you've
got a dedicated arm or effort to be

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able to feed these orphans in these
ninety different countries. Where did that specific

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contribution come from? Why orphans and
why feeding? Yes? Growing up even

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I'm one that moved out young,
no surprise there to heal myself. I

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moved out when I was still in
high school and moved to California to find

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a path forward. And so even
in my teenage years, I just really

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had a passionate love for children and
especially those that really, you know,

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need to hand it, and you
know, I want them to have hope,

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that their current circumstances is not necessarily
setting up for their future circumstances,

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and that there is hope and possibilities. And some of the basic needs is

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nutrition. When I was the CTEO
of the company or the founder was an

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amazing gentleman and he had been serving
orphans as well as I had in a

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small way, but his in a
much larger way. And when we utilized

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the ALLO, we saw the significant
difference that was being made with children and

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the deaths or fractures and things that
were happening in the orphans and the children

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were you know, significantly reduced to
you know's a year went to zero utilizing

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the Hope Lend with aloe and multivitamins
and minerals that could really serve the children.

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So if the food that's being provided
is not nutritious and it's not balanced

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as well as you know, a
lot of people like to send, but

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it's not healthy food that they send. You know, I fill the belly,

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but it really is not nutritious.
So this Hope Lend has just really

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been an amazing you know. I've
been involved since ninety six and I've just

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always loved to help children. I
just had a passion for children. And

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so when I decided the products Alo
would always be there since ninety six,

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I would never go off of that, and I wanted to bring it to

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the next level with these new synergistic
product lens that I had discovered working with

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naturopaths, herbalist and homeopathics and all
of that, going what if we did

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this, what if we did that? Because our products are unique, there

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is not anything on the market,
especially in my wellness line, because that's

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where my history is. So that's
where I've started. And so when I

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saw it's another fun story helocharsm I
source from Croatia. This is three sisters

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that work in their business and they
harvest the helochrism in the beautiful Kirka A

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National Park as well as farmland that
they have there. When they do that,

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they actually employ one thousand migrant workers
twice a year these two countries were

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war. Their distillery. You have
to walk on a path because there's mine

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still there when you go there.
These women three sisters. One heads marketing,

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one is production, one is kind
of accounting and operations, and they're

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just you know, they got their
enemies, got stuck there after the war

407
00:29:42.440 --> 00:29:47.359
in the bossy and war in the
nineties, so they just you know,

408
00:29:47.519 --> 00:29:51.480
all the branch out there and found
a way to work together, and that's

409
00:29:51.519 --> 00:29:56.079
their only source of income. So
I like to find hero ingredients for our

410
00:29:56.079 --> 00:29:59.279
products that I know will hear your
body, but source them in a conscious

411
00:29:59.319 --> 00:30:03.599
way. Did you say find hero
ingredients? Yes, you know you did,

412
00:30:04.319 --> 00:30:10.839
Yes, truly making the difference so
in the body, because the body

413
00:30:10.839 --> 00:30:15.319
can heal if it's provided the right
nutrients. M all right, so we'll

414
00:30:15.599 --> 00:30:18.640
we'll talk further about this. Let's
grab our final break. I'm your host,

415
00:30:18.640 --> 00:30:21.400
Elise Cortes. We were on the
air with Cindy Taysinger. She's the

416
00:30:21.440 --> 00:30:25.480
founder and chief culture officer at Regenerus. We've been talking about about her own

417
00:30:25.519 --> 00:30:29.680
background, where this came from,
and really what makes this company so incredibly

418
00:30:29.759 --> 00:30:33.599
dynamic. We'll hear more after the
break. Stay with us. Doctor Elise

419
00:30:33.680 --> 00:30:38.839
Cortes is a management consultant specializing in
meaning and purpose and inspirational speaker and author.

420
00:30:40.160 --> 00:30:45.400
She helps companies visioneer for greater purpose
among stakeholders and develop purpose inspired leadership

421
00:30:45.640 --> 00:30:52.000
and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce.

422
00:30:52.559 --> 00:30:56.559
To learn more or to invite Elise
to speak to your organization, please

423
00:30:56.640 --> 00:31:02.160
visit her at elisecortes dot com.
Let's talk about how to get your employees

424
00:31:02.319 --> 00:31:12.920
working on purpose. This is working
on Purpose with doctor Elise Cortes. To

425
00:31:14.000 --> 00:31:18.279
reach our program today or open a
conversation with Alise, send an email to

426
00:31:18.440 --> 00:31:25.880
a lease Alise at elisecortes dot com. Now back to working on purpose.

427
00:31:26.440 --> 00:31:30.279
Thanks for stating with us, and
welcome back to working on purpose. One

428
00:31:30.279 --> 00:31:32.680
other bit of news that I want
to share with you that I'm really excited

429
00:31:32.720 --> 00:31:36.240
and proud of is that I have
just released an anthology that I've curated.

430
00:31:36.240 --> 00:31:40.000
I spent two years on this.
It's called Passionately Striving and Why, an

431
00:31:40.000 --> 00:31:42.039
anthology of women who persevere minded to
live their purpose. And what I did

432
00:31:42.160 --> 00:31:47.720
was I got recruited to do this
and the person my publisher said, hey,

433
00:31:47.799 --> 00:31:49.839
I want you to curate the series. Make it about women. I

434
00:31:49.839 --> 00:31:52.559
don't care what the topic is,
I said, of course, it's going

435
00:31:52.599 --> 00:31:56.039
to be about purpose. So I
went and recruited twenty five women from all

436
00:31:56.160 --> 00:32:00.279
over the world to share their very
intimate stories of how they discovered their person

437
00:32:00.319 --> 00:32:02.240
are now serving from it, and
I am so proud of it because we

438
00:32:02.400 --> 00:32:07.039
literally are reaching a hand across the
globe to showcase our examples, our stories

439
00:32:07.039 --> 00:32:10.000
in order to help lift more people
in their lives. So very proud of

440
00:32:10.000 --> 00:32:13.200
it. It's out there now.
Please take a look at that as well

441
00:32:13.799 --> 00:32:15.759
if you're just joining us now.
My guest today is Cindy Taysinger. She's

442
00:32:15.759 --> 00:32:20.680
the founder and chief culture officer of
Generas, a woman owned, woman led,

443
00:32:20.759 --> 00:32:23.559
heart centered and science based social impact
community. I'm your host, doctor

444
00:32:23.559 --> 00:32:29.720
Releas Cortes, So I, just
as I said many times before, I

445
00:32:30.200 --> 00:32:34.920
feel like your approach to creating this
thing and running it is just so thoughtful.

446
00:32:35.480 --> 00:32:37.279
And what I want to emphasize about
that, Cindy, and really showcase

447
00:32:37.319 --> 00:32:40.759
for our listeners and viewers is really
just how much you can do with business.

448
00:32:42.200 --> 00:32:45.400
Business is an amazing force and can
be such a force for good especially

449
00:32:45.400 --> 00:32:51.119
when you're so thoughtful and intentional about
it. So I'm interested in hearing.

450
00:32:51.160 --> 00:32:53.319
And I also love what you said
before the break was that you only source

451
00:32:53.799 --> 00:32:59.200
Hero Hero products here ingredients, and
so then I have to ask, is

452
00:32:59.240 --> 00:33:04.039
how do you go finding all of
those really interesting suppliers. Well, it

453
00:33:04.240 --> 00:33:07.720
just depends upon the products we're manufacturing, and you know what would be best

454
00:33:07.759 --> 00:33:13.079
in them. So each one it's
got its unique story how it finds me.

455
00:33:13.200 --> 00:33:16.680
I believe in some cases sometimes I'll
find a product and develop a product

456
00:33:16.720 --> 00:33:22.440
around it because I love the source
of it and the and the that's involved

457
00:33:22.440 --> 00:33:25.680
with it. So but I have
a lot of contacts, so when I'm

458
00:33:25.720 --> 00:33:32.400
speaking to the herbalists or my manufacturers, they're all cGMP manufacturers. I work

459
00:33:32.480 --> 00:33:37.920
with them to say, okay,
how our wellness products especially are so unique

460
00:33:37.920 --> 00:33:42.480
and different. They're synergistic blends that
folks aren't doing, and their delivered life

461
00:33:42.599 --> 00:33:45.319
is only And I'm not sure if
you're familiar with the after release, but

462
00:33:45.839 --> 00:33:51.599
what when you actually swallow a capsule, you can ethicacy wise, you can

463
00:33:51.640 --> 00:33:55.200
only absorb very little nine to fifteen
percent of what is in that capsule based

464
00:33:55.200 --> 00:33:59.640
on your stomach acid. So what
you need to do is find a way

465
00:34:00.079 --> 00:34:04.119
actually absorb it into the body without
having to go through the stomach. So

466
00:34:04.319 --> 00:34:08.719
the more newer technology use is liposomal
where they actually inject the hero ingredients into

467
00:34:08.760 --> 00:34:15.440
a cell membrane and then it's put
in a suspended in a phospholated coline which

468
00:34:15.559 --> 00:34:21.159
is safflower, and you put it
under your tongue. You hold it for

469
00:34:21.199 --> 00:34:25.719
about thirty seconds. Absorbs immediately into
your body, into your bloodstream so that

470
00:34:25.800 --> 00:34:31.119
you can actually feel and you know, really fully utilize it to its full

471
00:34:31.480 --> 00:34:37.000
extent. So I wanted to make
sure it a liposomal line. And I

472
00:34:37.079 --> 00:34:40.239
used to take handfuls of pills for
supplements to heal myself, and now I'm

473
00:34:40.239 --> 00:34:45.239
down to the supplements that I have
designed and a few vitamins. I'm working

474
00:34:45.280 --> 00:34:51.079
with my manufacture on the necessary ones, like a multi vitamin D three,

475
00:34:51.159 --> 00:34:53.000
K two zinc, you know,
the things that we know well should be

476
00:34:53.039 --> 00:34:58.039
taking. But I want to do
it like posomally. So that's kind of

477
00:34:58.079 --> 00:35:00.079
one thing that's different about us as
well. Well. I do it through

478
00:35:00.079 --> 00:35:05.400
the skincare line. We have an
amazing certified non toxic skincare line. So

479
00:35:05.719 --> 00:35:08.920
we're definitely not doing harm to the
environment with something that's certified non toxic and

480
00:35:09.000 --> 00:35:13.320
it uses all the zones so which
is similar to the way it absorbs in

481
00:35:13.360 --> 00:35:16.719
the skin like libisomes absorb, so
that you truly are getting the best quality

482
00:35:16.960 --> 00:35:22.239
and the best absorption and efficacy.
So I'm just all about what is in

483
00:35:22.280 --> 00:35:27.199
that product and what is on that
label has to match, and that we

484
00:35:27.239 --> 00:35:31.599
make sure we do that through third
party quality insurance labs to validate and verify.

485
00:35:32.679 --> 00:35:36.480
Okay, Okay, So I want
to hit two other things on this.

486
00:35:36.599 --> 00:35:38.199
So you know, here you are
talking about this supplier in Croatia,

487
00:35:38.760 --> 00:35:43.400
So you know, one of the
things we're doing in that stakeholder mapping exercise

488
00:35:43.559 --> 00:35:50.679
was really giving thought and consideration to
how do we really help honor each of

489
00:35:50.719 --> 00:35:53.800
those stakeholders now we're talking about your
suppliers right now, and elevate them and

490
00:35:53.840 --> 00:35:57.800
align them with your purpose. And
so it strikes me as you talk about

491
00:35:57.840 --> 00:36:01.480
that that you have given them a
channel, unique channel, robust channel for

492
00:36:01.559 --> 00:36:06.000
them to contribute what they're doing in
the world, which seems to me as

493
00:36:06.039 --> 00:36:09.519
a way to elevate them. Is
that what's happening right Okay, absolutely,

494
00:36:10.519 --> 00:36:15.039
and we're really excited. And that's
why I ENJOYGIA class so much because I

495
00:36:15.119 --> 00:36:17.480
have so many stakeholders as you really
do. I mean I don't even how

496
00:36:17.519 --> 00:36:21.840
account them all. Yes, and
we actually the next phase that we're just

497
00:36:21.960 --> 00:36:25.760
in the process of doing is the
mindful Marketplace, and the mindful Marketplace is

498
00:36:25.800 --> 00:36:30.400
taking it to the next level.
So if you can imagine, it may

499
00:36:30.440 --> 00:36:37.440
be small businesses, women owned businesses
especially that we'll partner with that have a

500
00:36:37.480 --> 00:36:40.800
conscious business and we make sure that
they're doing no harm with their business,

501
00:36:42.159 --> 00:36:45.320
and we will then take their products
and put them on our e commerce platform

502
00:36:45.559 --> 00:36:51.159
to help them get obviously more visibility
of their brand. It's on their label,

503
00:36:52.079 --> 00:36:55.800
and we'll have their story and information
about the givebacks they're doing as well

504
00:36:55.800 --> 00:37:00.960
as you know, what their products
and how they're serving others. And so

505
00:37:00.000 --> 00:37:05.800
we'll have a whole line of businesses
that will be on our platform as well

506
00:37:05.840 --> 00:37:08.679
as those that are in these countries, such as orphanages that we're working with

507
00:37:09.599 --> 00:37:14.400
and they are making jewelry or something
that they're doing that we can put on

508
00:37:14.440 --> 00:37:17.239
our platform to actually raise more money
for their nonprofit. So we're going to

509
00:37:17.280 --> 00:37:22.519
have nonprofits coming online, and we're
going to have women own businesses, local

510
00:37:22.519 --> 00:37:27.559
businesses, small businesses, so that
people can truly trust that if they shop

511
00:37:27.639 --> 00:37:30.400
on Regenerous dot Com, then they
know that we've done our di diligence.

512
00:37:30.679 --> 00:37:34.679
We've looked at their you know,
kind of their source, of their supply

513
00:37:34.760 --> 00:37:38.159
chain line and making sure that it
fits in alignment with our intention and our

514
00:37:38.199 --> 00:37:43.760
purpose and help raise them up.
So we truly do rise together. So

515
00:37:43.800 --> 00:37:46.960
whether they're using our products or we're
selling their products, we're looking truly just

516
00:37:47.000 --> 00:37:52.079
to consciously, you know, I
think collaboration is the next currency. It's

517
00:37:52.119 --> 00:37:58.480
all about collaborating and rising together.
I had a great show a guest on

518
00:37:58.559 --> 00:38:00.480
my show named Paul Skinner from the
United Kingdom. A couple of years ago.

519
00:38:00.519 --> 00:38:04.519
He's become a friend of mine.
He wrote a book called The Collaborative

520
00:38:04.519 --> 00:38:08.920
Advantage, How collaboration beats beats competition, and so yeah, I think more

521
00:38:08.960 --> 00:38:12.599
and more people are seeing that.
And I think we saw this in a

522
00:38:12.639 --> 00:38:16.360
pandemic. You know, people organizations
that would otherwise not have any interest in

523
00:38:16.400 --> 00:38:21.079
reaching across the aisle too, others
did so during the pandemic to partner,

524
00:38:21.119 --> 00:38:25.119
to innovate together, to share resources
and you know, look what happened so

525
00:38:25.280 --> 00:38:30.840
exactly pretty it's pretty amazing. So
that but it's so interesting to see just

526
00:38:30.960 --> 00:38:36.760
how I appreciate that. It seems
like at every juncture you have applied like

527
00:38:36.880 --> 00:38:42.800
a multiplier of an effect of sorts
to continue to elevate your impact, which

528
00:38:42.840 --> 00:38:47.280
is really impressive. That is my
hope mine and it's I'm surrounded by amazing

529
00:38:47.480 --> 00:38:52.360
thought leaders, in most cases a
volunteer workforce. As you can say,

530
00:38:52.360 --> 00:38:55.840
they're independent, so you know,
we're aligned in the heart and aligned with

531
00:38:55.880 --> 00:39:00.559
what we want to do in this
world. So I feel blessed and very

532
00:39:00.559 --> 00:39:04.039
grateful that those that have come and
those are yet to meet us and understand

533
00:39:04.039 --> 00:39:07.679
this like through the show. I'm
blessed to have met you and you invite

534
00:39:07.719 --> 00:39:08.920
me on the show. I'm just
so grateful, thank you for all your

535
00:39:08.920 --> 00:39:13.840
help. During that class, it
really had me thinking between my Regenerous Cares

536
00:39:13.880 --> 00:39:16.679
nonprofit as well as Regenerous Cares and
all my stakeholders. You know, how

537
00:39:17.320 --> 00:39:20.880
how do I talk to them and
how do I make sure at every aspect

538
00:39:20.880 --> 00:39:23.639
it's a win win and that you
know, together we're doing more. But

539
00:39:23.760 --> 00:39:27.360
at the end of the result,
the you know, obviously the prize is

540
00:39:27.480 --> 00:39:32.519
the impact that we're making, no
doubt, no doubt. Okay, so

541
00:39:34.400 --> 00:39:36.880
we're getting close to the end of
the show here, but I want to

542
00:39:36.920 --> 00:39:39.239
have you talk about the fact that
you say there are four generations working with

543
00:39:39.280 --> 00:39:45.400
you. That is so incredible and
hard for a lot of the listeners and

544
00:39:45.480 --> 00:39:47.559
viewers to probably manage, because a
lot of people have a hard time dealing

545
00:39:47.599 --> 00:39:52.599
with anybody beyond their own generation or
just to the next. So who are

546
00:39:52.599 --> 00:39:54.639
these four generations? How are they
already working with you? Well, it's

547
00:39:54.679 --> 00:40:00.119
quite cool. There's actually five generations
on the product, four generations and of

548
00:40:00.119 --> 00:40:05.960
working in the business. So my
mother starts it and so she is on

549
00:40:06.039 --> 00:40:09.440
the product. She shares it,
so she's an affiliate partner of ours and

550
00:40:09.639 --> 00:40:14.280
sharing and she's so proud of her. When I decided to do this,

551
00:40:14.400 --> 00:40:20.440
my sister Brenda, she retired from
a very successful career in hospitality industry,

552
00:40:20.880 --> 00:40:22.519
and she thought she was going to
sit back in twenty sixteen and do what

553
00:40:22.559 --> 00:40:24.840
you were suggesting. And I said, hey, how are we going to

554
00:40:24.880 --> 00:40:30.800
do this with me? And we've
got kind of separated as kids at sixteen

555
00:40:30.880 --> 00:40:32.960
or seventeen and went after our careers
and although we're closed, you know,

556
00:40:34.000 --> 00:40:37.360
you just now were like two teenagers
again running for Generous. So it's my

557
00:40:37.440 --> 00:40:43.880
sister working together and she's our chief
people officer, so she does more of

558
00:40:43.920 --> 00:40:49.000
the hr and training in the actors
of her industry. And then we have

559
00:40:49.199 --> 00:40:53.960
her daughter, and her daughter is
a school teacher that now runs like training

560
00:40:54.360 --> 00:40:59.960
and all that. So Jessica is
the third generation. My daughter in law

561
00:41:00.000 --> 00:41:04.360
as Tiffany, and she is a
celebrity makeup artist. So the skincare line

562
00:41:04.719 --> 00:41:07.440
was the kind of kind of the
brainchild of Tiffany and Jessica going, you

563
00:41:07.480 --> 00:41:10.800
know, this wellness thing is really
cool, but you know we're interested in

564
00:41:10.880 --> 00:41:15.320
is really clean skincare. And my
daughter in law that's a celebrity makeup artist

565
00:41:15.360 --> 00:41:19.840
that we really need this. People
are putting so much talksents on their face.

566
00:41:19.880 --> 00:41:22.639
So that's the third generation. And
Jessica, my niece, has a

567
00:41:23.440 --> 00:41:29.639
she's a second year college in North
Carolina studying pr and marketing and all that.

568
00:41:29.760 --> 00:41:34.000
She does all our social media and
TikTok and all the great things there.

569
00:41:34.039 --> 00:41:38.079
So she's beautiful. And there's four
generations, and the fifth generations is

570
00:41:38.199 --> 00:41:42.400
my grandchildren have been on the product
since the womb and they're still on it

571
00:41:42.440 --> 00:41:45.320
now and they're three and one,
so we truly do have five generations.

572
00:41:46.039 --> 00:41:51.559
Oh that's that's beautiful. That's such
a beautiful threading effect. So I want

573
00:41:51.599 --> 00:41:53.360
to just start to close out the
show here by learning a little bit about

574
00:41:53.360 --> 00:41:57.679
what are you really proud of here? In other words, what's meaningful to

575
00:41:57.719 --> 00:42:00.199
you in this what you have created, in what you're doing, what does

576
00:42:00.239 --> 00:42:06.920
it mean to you. Gosh,
there's just so many aspects of you know,

577
00:42:07.440 --> 00:42:08.239
I know we have so much more
to do, and you know,

578
00:42:08.360 --> 00:42:12.079
I'm one of this one that's you
know, it could go faster, so

579
00:42:12.519 --> 00:42:16.880
I'd like to do more. But
with there's so many touch points. Whether

580
00:42:16.880 --> 00:42:20.960
it's a business that might have been
going under, but we gave them some

581
00:42:21.079 --> 00:42:24.760
visibility so that business now was able
to survive COVID, whether we you know,

582
00:42:24.880 --> 00:42:30.760
source some products from for manufacturing or
help them get exposure. That is

583
00:42:30.920 --> 00:42:37.719
heartwarming to me. Also the product
testimonials. When I hear life changing testimonials

584
00:42:37.199 --> 00:42:42.039
from someone that has been suffering for
a long time, you know, there's

585
00:42:42.039 --> 00:42:45.800
nothing better than that giving someone help
in their quality of life. And then

586
00:42:46.079 --> 00:42:52.039
obviously every aspect. We've done fifty
nonprofits since we started. The team of

587
00:42:52.119 --> 00:42:58.320
our our whole that we talk about
this social impact community. We all get

588
00:42:58.360 --> 00:43:02.719
together and whether it's something urgent that
needs like fire fighting in Australia or wherever,

589
00:43:04.039 --> 00:43:07.159
that's where we give and so we
kind of get consensus and you feel

590
00:43:07.159 --> 00:43:12.719
good in making a difference, whether
it's the planet, animals, or people

591
00:43:13.119 --> 00:43:17.599
and children especially. I thank you
so very much, Cindy for making yourself

592
00:43:17.639 --> 00:43:22.199
available to share what you're up to. It has been phenomenal to hear your

593
00:43:22.199 --> 00:43:25.400
story and I will tell you,
very candidly, off the charts more than

594
00:43:25.440 --> 00:43:29.679
I fully interested and expected. And
I really thank you for what you're doing,

595
00:43:29.880 --> 00:43:31.639
who you're being in the world,
and the example of your story in

596
00:43:31.679 --> 00:43:35.800
your person. Thank you for being
on working on purpose. Thank you for

597
00:43:35.840 --> 00:43:38.000
having me. Thank you for what
you're doing, because we need businesses to

598
00:43:38.079 --> 00:43:43.360
be on purpose. You know,
I believe this in my entire career and

599
00:43:43.440 --> 00:43:45.800
the success I think is a result
of me just caring about every employee,

600
00:43:45.880 --> 00:43:49.920
whether it was one that worked for
me or just in the company. People

601
00:43:50.519 --> 00:43:52.960
you know, wanted to work for
somebody if they know you care, absolutely

602
00:43:53.199 --> 00:43:57.480
absolutely so. Listeners and viewers.
You want to learn more about Cindy,

603
00:43:57.519 --> 00:44:01.079
her team and the work they're doing
together. Their website it's regenerous dot com.

604
00:44:01.159 --> 00:44:04.159
Let me spell it for you.
It's also on the screen, but

605
00:44:04.199 --> 00:44:08.440
it's r E G E n r
us dot com. Last week, if

606
00:44:08.480 --> 00:44:12.440
you missed the live show, you
can always catch it. We recorded podcast.

607
00:44:12.519 --> 00:44:15.039
We were on the air with Rabbis
Malka Drucker and not Nadia Gross talking

608
00:44:15.039 --> 00:44:19.440
about their book and their work they're
doing to help people around the world with

609
00:44:19.480 --> 00:44:22.239
their second half of life to thrive, live with purpose, and contribute their

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wisdom and experience meaningfully at work.
Next week will be on the air with

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William Smith, who has discovered and
uses nine elements of purpose to increase results

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and impact in organizations. He's been
working on this for decades. We'll learn

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about his research and his work that
he's spent his life devoted to see you

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there. Remember that works at least
a third of our life, So let's

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work on Purpose. We hope you've
enjoyed this week's program. Be sure to

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tune in to Working on Purpose featuring
your host, doctor Elise Cortes, each

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week on the Voice America Empowerment channel. Together, we'll create a world where

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business operates conscientiously, Leadership inspires impassioned
performance, and employees are fulfilled in work

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that provides the meaning and purpose they
crave. See you there. Let's work

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on purpose.