Activating Purpose Through the Life Stages

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential business can be such

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a force for good in the world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want Working

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on Purpose. Now. Here is
your host, Doctor Elise Cortez. We'll

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come back to the Working on Purpose
program as your tune in again this week.

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I'm your host, doctor Elise Cortez, joining live from Dallas, Texas,

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which is home based. For me
by waving for introduction. If you

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don't know me, I'm a management
consultant specializing in meaning and purpose, organizational

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logo therapists, inspirational speaker, social
scientist, and an author. You learn

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more about me at least Cortez dot
com or Augusto Dashnow dot com. If

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you've been tuning in for a while, then you know this program is a

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thought leadership series that enlightens and inspires
listeners and viewers with insights who distinguished business

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leaders, authors and subject matter experts. By listening in, you're part of

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the movement to create inspirational leaders in
enlivening workplaces where we can thrive and do

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business that betters the world. Glad
you're here Now onto this week's program with

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us today is doctor Hollywoods. She
is the founder of the Emergence Institute and

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a purpose activator, a best selling
author, scientist, mastercoach and mentor speaker,

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business consultant, and a visionary who
sees deeply into your soul. Today

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we'll be talking about her new book, The Golden Thread, Where to Find

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Purpose in the Stages of Your Life, which demonstrates how to find the clues

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enhnce about your purpose throughout your life
and to see that your greatest contribution emerges

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from that clarity. She joined today
from San Francisco, California. Holly,

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welcome to work on Purpose. Thank
you, a Lee. It's so great

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to be here. Really looking forward
to the conversation. I am too.

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And let me just show our viewers
your beautiful book. Dang it, this

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is gorgeous. Look at this beautiful
book, The Golden Thread. Oh my

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gosh, Darling, you have produced
really something magnificent and I really want to

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commend you for that. And I
enjoyed every single last read of the I

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think nearly four hundred pages that it
was so thank you for birthing it.

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Thank you so much. I just
appreciate that you read it. It just

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it delights my soul every time somebody
says they've read it and it was useful

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because it was definitely something I had
birth. I can appreciate that. I

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can say that, you know,
I do that for all my authors because

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that's part of my journey as well. But just today, for the first

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time, I was on somebody else's
podcast and they did that for me.

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They read my book cover to cover. I'm like, oh, that's what

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it feels like. Okay, well, let's kick it off here. I

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want to I want to open it
with your purpose and I want to just

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do a little bit of a quote
from your book and then have you talk

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about it a little bit. It's
so beautiful the way that you say this,

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Holly, you say quote. I
didn't know then that truth telling would

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be a major part of my identity
and my purpose at age four and has

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become the psychic scalpel I used to
help my clients uncover and claim their purposeful

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lives. I'm one of the most
blessed people in the planet to get to

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see people's souls and call them to
their life's work. Ah, that's so

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gorgeous. Thank you. And you
know, the truth telling part is actually

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just one facet of my purpose.
There are several facets that I have clearly

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identified in truthtelling is one of them. And as we'll talk about, you

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know, each of these the facets
of our purpose become illuminated at different points

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in time, and they don't always
appear, you know, all at once,

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like it just you don't get some
big download that this is my purpose.

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Generally it shows up in some way
that you get to express more and

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in a more refined way, and
it is demonstrated then as one of those

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contributions that you make over and over
and over. The thing they can't not

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do, which is how I talk
about purpose. Yeah, me too.

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Well, it's it's just it's so
Chris, and for our leaders or for

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our readers people who haven't who actually
read your book, and I should say,

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tell us, what is the golden
thread? So the golden thread is

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what I call a through line in
your life. I began seeing this thread

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in my own life relatively early,
but then I had the chance to raise

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four kids to my own and two
step kids, and then numerous other opportunities

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in my life. I started seeing
that there is a thread, this through

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line that runs from birth all the
way to current age. And there are

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some the facets of your purpose are
being expressed in one way or another,

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and they have some similarities commonalities,
but they don't necessarily look the same to

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the person themselves because we can't see
from the outside. So as I work

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with clients and I did this especially
for my daughters who live very purposeful lives,

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is you get to see how this
thread weaves through your life and is

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attempting to pull you and push you
and give you a nudge and you know,

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pull you along towards a more evolved
expression over and over in life.

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So it's it's that which just sort
of runs through you can't help but live

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it beautifully articulated. And then along
those same lines, I'd love for you

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to generate why purpose is worth pursuing
in life. Well, one of the

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most important reasons that I experience and
my clients come to me is because they

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want more meaning and fulfillment. We
as humans can tend to live pretty empty

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lives if we're on the rat you
know, in the rat race, try

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to mill, trying to make money
and just accomplish the basic tasks of living,

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and we just sort of throw up
our hands and say, is that

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all there is? Really? That's
the only reason I hear on the planet.

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And so most people I work with
and know in the world like want

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something more. We know there's something
more, and it speaks to us.

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But the other reason is that we
are here to make a particular contribution,

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and that contribution is our purpose expressed
in life. And if we don't make

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that contribution in the many ways that
we can make it in lifetime, to

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many expressions, then nobody else is
going to make that contribution. And when

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you look around at the world and
you question why are things the way they

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are, it's it's because so few
of us are actual living, purposeful lives

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aligned with that which was our soul
trying to come back and do that thing

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two things if I can to that, So I the same with the experience

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you've had, Holly. When I'm
out speaking and I'm sharing my message up

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very often I hear people reaching for
and wanting something more, but they don't

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know what that's something more is.
So I followed a very similar track in

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that way to start to do some
of the work that I'm doing. And

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another thing that I wanted to speak
to that you write about in your book

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that I just really really liked is
that you talk about purpose as the ultimate

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nourishment. And so what I mean
by that is that when we are living

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our purpose and blessing ourselves with it, and that blessing is a Tim Kelly

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phrase. I believe that until we
bless ourselves with our purpose, you know,

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for me, it comes in many
forms, speaking powerful truth, shining

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love onto shadows. So I began
to nourish myself probably in my twenties,

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as I began to really begin to
think about what my purpose was and understand

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how to deliver it in the world. It's like, oh, I actually

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want some of that. That's that
gift to keep on giving. But I

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wasn't giving myself any of that.
And it's sort of the most basic fundamental

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form of self love, right to
nourish ourselves with that which is the deepest

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expression one of our souls. So
I began to nourish myself, and I

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noticed that we aren't literally able to
give our purpose in the world fully until

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we can experience the beauty and the
depth and this magnificent contribution. You know

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what's so great about that? What
I got from that when when I read

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that part of your book is I've
known this before, but then when you

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when I read those words from you, it was affirmed. The book that

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I just put out, Purpose United, It's exactly that it is. It

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is my It's what I wrote for
me to help me, and I'm sharing

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it with my readers. It's so
I just so got that. Yeah,

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I mean, it's we are We
are best serving the world when we serve

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ourselves and our lives first, because
then we become fully potentiated and can contribute

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our gift even greater. It's beautiful. So I want to get into into

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this with you. One of the
things you and I talked about before we

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got on ERA is that you've got
so many really big, beautiful, densed

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concepts that we wanted to be sure
and be able to treat them on our

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time together on air and really let
our listeners and viewers walk away to something

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really needed that they could put to
work and start to process further in their

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lives. And so I want to
next go into the three hypotheses that you

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talk about purpose, and have you
talked through each one of us though,

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so I know you start with purpose
is our GPS, So help us with

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that one. So, because you
have this through line, this golden thread

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that is attempting to nudge you and
pull you along, if you are aware

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of it and aligned with it,
it always gives you some sense of direction

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and focus. The clarity of purpose
is really important for making choices about life,

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decisions that can help you know if
you're moving in the right direction or

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not. You know, not that
there's a particular, specific, predestined way

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that we should live if we're on
purpose, but that as opportunity comes in,

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if we have clarity, we can
begin to make choices and we energetically

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and emotionally and psychically feel, yeah, that's aligned with who I really am,

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or it's not, and I'm going
to pass on That opportunity helped guide

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us along even in these difficult times
of great uncertainty, beautifully articulated and totally

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aligned. And then the next one, which I don't know a lot about

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your second hypotheses is that our purpose
is hidden by our wounding. So in

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my work in my own life,
and you know, in my work with

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clients especially, I came to see
that we really don't know who we are

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until we can release and or integrate
the shadow that is so apparent in our

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lives. My conception of purpose is
that, you know, our purpose is

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always pulling us along, and it
may actually pull us into a circumstance that's

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very uncomfortable or painful if if we
you know, are viewing it that way,

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and in fact that experience is going
to liberate something that causes us,

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has caused us to day to be
less than who we really are. So

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I do a lot of work with
clients on the shadow, integrating sub psychic

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parts, doing energy work, releasing
you know, old and more recent energetic

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blocks, and ta karma, et
cetera, and all of those things hide

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purpose because we look like something else
other than who we really are until we

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can integrate the parts that were repressed
parts of us just quickly. My belief

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about purpose as it shows up is
that often the parts of us that are

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most unique and most expressive of our
purpose are the very parts in childhood that

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where those things our parents said,
Oh no, you can't be that.

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That's not what we do. You
know, we don't. That's not acceptable

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in our culture. So when we
begin to integrate that part back into an

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adult's life, they magnify that very
unique, you know, aspect for themselves,

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and then their purpose, that element
of purpose becomes really pronounced. I'm

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not sure if that was adequate.
There's a there's a lot there. I

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know. I just want to say
it's it's really profoundly compelling that aspect of

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your work, and I can I
don't know that that I don't have an

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inquiry on that. So that's that's
definitely a way that you approach your work.

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That is is new for me and
I and I just think it's very

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compelling. And then, of course
your third hypothesis I certainly understand well because

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you and I both have a PhD
in human development, and so we would

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of course studied lifespand development, psychology
and various stages of identity, expression and

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development. So your third hypothesis is
our expression of purpose varies by developmental state,

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and I find that's so incredibly compelling
quality the work that you've done on

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that. Thank you. You know. So I've been studying purpose for several

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decades when I began studying stages of
consciousness with Terry O'Fallon, who is both

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a scientist and an educator and a
spiritual being guide. And when I came

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across her work, it's like,
oh, I have to I have to

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know that. You know, this
is my purpose, saying like you got

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to go know that. And so
I began studying with her, and after

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the first week long workshop I did
with her, Oh my head was filled.

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Was like, oh my gosh,
this explains so much though you know

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what I didn't understand about purpose,
and so I immediately came home and began

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mapping purpose across the stages of consciousness
and our model and like, okay,

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now I get it. And so
this this was I don't know, six

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or seven years ago, and I
began this deep exploration about how per and

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so that's when I began actually really
testing it in my clients to see how

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does it show up. And that's
what led me to the thread, because

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I began to see that it looks
different across the stages of our life depending

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on consciousness. From this perspective,
is perspective taking, you know, our

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ability to see the world, the
world view, and how we can be

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in the world because of what we
see. You and I could talk about

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this for an hour. Property So
just on that topic alone. He's like,

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let's never mind our let's just let
me just come a simars this go.

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We'll hang out for the weekend or
something. Right. No, it's

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beautiful and we're going to get more
deeply into that, of course, but

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I think now is a good time
to grab our first break. I'm at

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least Cortez your host. We've been
on the air with doctor Hollywood. She's

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the founder of the Emergence Institute and
the gold and the author of The Golden

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Threat. We're defined purpose in the
stages of your life. We've been talking

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a bit about just why purpose that's
important and some of our hypothesis. After

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the break, we're going to go
in a little bit deeper and start to

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really get behind the scenes. Stay
with us. We'll be right back.

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Doctor Release Cortez is a management consultant
specializing in meaning and purpose and inspirational speaker

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and author. She helps companies visioneer
for greater purpose among stakeholders and develop purpose

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inspired leadership and meaning infused cultures that
elevate fulfillment, performance, and commitment within

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the workforce. To learn more or
to invite a lease to speak to your

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organization, please visit her at Eleise
Cortez dot com. Let's talk about how

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to get your employees working on purpose. This is working on Purpose with doctor

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Release Cortez. To reach our program
today or open a conversation with Elise,

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send an email to Elise ali se
at Elise Cortez dot com. Now back

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to working on Purpose. Thanks for
saying with us, and welcome back to

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working on Purpose. I want to
say again if you didn't hear me say

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at the beginning that I want that
My book is actually finally out. It

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came out November seventeenth. It's called
Purpose Ignited, How Inspiring Leaders Ignite Passion

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and a Night Cause. It's hell
on Amazon. It's really been fun.

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It's definitely my pandemic baby. That's
what came out of out of my time

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at home. If you're just starting
the program, my guest is doctor Hollywood.

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She is the founder of the Emergence
Institute and the author of The Golden

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Thread or Defined Purpose in the Stages
of Your Life. She entered to Day

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from San Francisco, California. I'm
your host, doctor Elice Cortez. Okay,

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so doctor hollywoods, let's get into
it. I really want to hear

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you generate this. We've been your
stages of consciousness as an evolutionary framework,

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as I said before, is just
to me so profound. And so if

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first, if you would speak a
little bit too, why did you you

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know what's behind that? Why is
that important us to understand from the developmental

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advantage point? Why purpose is an
evolutionary force? Yes? Question? Yeah,

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so I don't and you know,
I'm not the expert to say purpose

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is the only evolutionary force, but
I do know that it is. It

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is an evolutionary force of significance,
and you know, from my perspective,

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probably the most compelling for the vast
majority of humanity, because it in itself

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pulls us along. So as we
you know, I believe our souls bring

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us here in order to accomplish certain
tasks and make some contributions and have these

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experiences in life. And if we
are doing so across the stages of our

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life, not only are we fulfilling
developmental tasks at the same time, but

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we are making greater and greater expressions
of purpose, and so that it's a

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sort of a self. It's a
virtuous circle or cycle, I guess if

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you want to call it that,
because it continually feeds and nourishes our soul

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to become more and more of itself. I often say that purpose being on

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purpose is when we are more of
who we are and less of who we

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are not so because of that,
we become a better version of ourselves over

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time, continually, continuously, and
so in that way, it is a

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driver of evolution, at least for
us humans. Yes, and so I

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was very very intrigued, and I
mean I could have gotten them down the

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rabbit hole forever on the on the
twelve stages of consciousness that you have in

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your books, as the as the
evolutionary framework. As you related to purpose

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being expressed for our listeners and viewers, well you just sort of lay that

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out for them how that framework works. Absolutely, and just again to reference

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that this is the work of Terry
O'Fallon and her team at Stages International,

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and I have just have superimposed it
on my work and purpose I got it.

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I think it's brilliant. Yeah,
As a scientist and a practitioner.

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So in Terry's work the Stages of
consciousness model, there are three tiers,

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and the first tier is concrete,
the second tier is subtle, and the

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third tier is metaware. And the
concrete tier is it's kind of easy to

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describe. It's, you know,
living in the material world, the things

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we can see and touch and feel
and name because they are concrete objects.

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And these tiers are based in objects
of awareness. So what is it we

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as humans are tending to as we
are aware of ourselves in our lifetime.

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The middle tier is the subtle tier. And when we graduate from the concrete

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tier, you know, usually in
late childhood adolescence, we begin to experience

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the subtle forms of life, and
that would be our more evolved versions of

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our thoughts and our feelings and our
impressions, and we build abstract objects in

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our mind and we and eventually we
begin to experience other people's abstract objects over

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time, and then in the late
part of the subtle tier, we begin

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to do that collectively. I'll come
back to that in a minute. And

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then in the metaware tier, So
the object of focus in the subtle tier

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are subtle objects that you can't see, and that would also be energy moving

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in our bodies. And the metaware
tier is the third of these tiers that

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I describe. There are others,
but this was enough for this book and

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the metaware tire. The object of
focus is actually awareness itself, so beginning

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to experience life as we've known it, concrete and subtle, as completely an

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illusion, like we did make it
all up as humans. We've created these

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conceptions of life, and it worked
until we get out here and we realize,

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oh it actually, you know,
it is illusory and and we have

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to transcend include so those things are
real as we're humans on the planet.

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But I also have an awareness of
the awareness of those things that I can

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break those tears down even further to
individual and collective. And then there's four

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stages in each tier. But that's
the big picture of its large. That's

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enough now, And that was beautifully
And I'll tell you the way that you

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generated that helped me further understand from
what you wrote in the book, because

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as you know, I read the
book cover to cover, But the way

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you just articulated that helped me better
instead even more so beautiful, absolutely beautiful,

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and listeners and viewers. Is this
not fantastic? I mean really?

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Yeah? Okay, so this is
both of our jams, all right,

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got it? I'm right, so
weird, it's working for us, all

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right. So the next thing I
want to get to, which I will

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will speak to a little bit too, that I just really appreciate the way

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that you talk about at Holly is
that you write that purpose set us up

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to experience a pull or a longing, which generates reactions that might look like

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enthusiasm, passion, energy, creativity, or creative expression, law and excitement.

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And you say all of these expressions
can help us figure out whether an

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invitation or decision isn't in alignment with
our organic nature. But you also say

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that it can show up as fear
of trepidation and anxiety and other shadow forces.

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If we're fighting against our wounding to
be more of ourselves. That is

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so compelling. Same about that.
Well, So I've described a couple of

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times here that because purposes the evolutionary
driver, and it's always pulling us forward,

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you know we're not going to know
that unless we have some physical,

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visceral, or energetic or psychic experience
of that. So I talk about the

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imprints and I help my clients begin
to understand those imprints in their own life.

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So what is it you experience emotionally, energetically, mentally, psychically.

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There's all these you know, sematically, all the ways that we react to

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the world around this. So when
we have you know, something comes into

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our awareness and it's an invitation.
You know, we're invited to do something

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with friends, let's say, and
you get an exit like, ah,

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do I want to do that or
not? And you begin to tune into

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what your body, in all its
imprints, is telling you about. Is

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that aligned with the truth of me? Do I really is that something that

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really fits in the version of myself
that I am today and who I want

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to become? And so we begin
to assess these things as we're moving forward.

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I've forgotten the second half your question. I apologize. I've got to

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corrected. Well, I just wanted
you to speak more to it. So

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you're doing great because it's it's it's
just what I wanted to showcase for our

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listeners are viewers, is to be
able to start paying attention to that polling

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right once, because once we're in
the I want to call it like the

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force field of sorts that it's becomes
for me impossible not to feel that right

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right, and and so the more
attuned we are to these expressions, these

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physical and energetic expressions of life around
us, and we know what are we

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have some clarity about purpose, we're
more likely to stay aligned if we're paying

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attention to these expressions that can be
emotional. That's where the first part of

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the question is. Sometimes that you
know, when we're when we're touching something

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that is purposeful, that's aligned with
who we really are, we get excited

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and expired and you know, just
delighted and joy and wonder and awe.

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But it can also be fear,
like, okay, that feels aligned,

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but I am not quite ready for
that yet. So fear in trepidation may

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not actually be the opposite of purpose. Sometimes they can be oh, I

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know it's on my way, it's
out there in the trajectory, but I'm

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a little afraid of it. So
I tend to work with people. I

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work with a lot of executives and
leaders who have these big visions of what

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they want to implement in the world, but some part of them is very

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very tentative to move forward in that
because it touches into some part of them

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that's not quite fully expressed, So
we have to work on the integrating shadow

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so they can fully be here and
execute on that project or task, whatever

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it is. As I said to
you in our exchange, one of the

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things that I got reading your book
that was so useful for my own journey

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is I recognize now I believe this
as a self this is a self assessment.

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Obviously I would would need your way
in to see if I've got this

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right. But I firmly believe that
I, at age forty nine in twenty

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fourteen, really was in the end
of the subtle tier and at the four

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point five level, as I really
was being totally I was leaning into all

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of this stuff around the meeting,
work, research, and I started the

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radio show. I went to India
to go present to for a conference,

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and it was all just flowing right, And I think that's where I was.

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I think today I'm at the beginning
of the medaware at five point zero,

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and I can absolutely feel that pulling
for something else. Holly. I

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don't know where it is, where
it's going. I just know I have

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the good sense to listen to it
and be obedient and you know, go

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where it's selling me to go.
But I can feel that volcano sort of,

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you know, going, and like
what, I'm reaching for something and

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I don't know where it is,
but and it's so incredibly enlivening and compelling.

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So listeners and viewers, if you
don't don't know what I'm talking about,

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that's your queue to get the book. Yeah, I you know,

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at least I'm I and I actually
can't feel I can feel your presence exactly

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where you say it is. Reading
you know, reading about you on the

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paper doesn't give me an experience of
it, but as you're describing it.

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So I worked with Terry and her
team and you know, in the diagnostic

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arena to try to be able to
assess where people are. So that's one

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of the things I do with my
clients is figure out where they are.

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And in that process then we also
get to say, well, what are

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the developmental gaps that might have been
here or here? And so if I

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were working with you, I would
I would look to see if there are

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already specific gaps or whereas the shadow
and or you know, what's out in

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the future that we need to to
give you some additional skills or capacities.

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So the three kinds of work I
do with people really are stabilizing within whatever

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tier stage or in and bringing in
the shadow, doing some developmental work to

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catch up, and or building new
capacities to go towards the leading edge.

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So those are the kinds of things
that we do. Isn't it just and

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not a bad way to spend the
day? Yeah? I feel incredible.

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I feel so grateful to do this. I'm so grateful that I chose to

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step onto this path and accept accept
how I was being pulled. I'm so

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grateful for that. It's the best
thing ever, and there's so much more

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to unfold. I know that it's
a forever process. Right. How lucky

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is that? All? Right?
So, another thing that I wanted to

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talk about for our listeners and viewers
is you talk about three steps to lead

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us into a greater purposeful expression.
So I'd love to how do you talk

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through each one of those? The
first one you say is gaining clarity about

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our purpose? Yeah, And so
the initial work I do with all my

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clients, regardless of you know,
everybody has some sense of their purpose and

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there's always another level of clarity can
help us gain the nuanced discernment that I

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have about my own purpose and that
I like for my clients to have,

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because when we have that deeply nuanced, one of a kind nobody else in

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the whole cosmos as your purpose,
then we can actually point you toward that

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in such minute ways that those expressions
that we talked about, the somatic and

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energetic, et cetera, become more
viable as indicators of alignment or not.

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When you're not so clear, it's
a little harder to use those experiences in

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life. And I find that people
who you know I know my purpose.

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I hear that all the time.
I know my purpose, and clearly there

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are many people doing wonderful work in
the world. I do not intend to

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diminish that importance of doing good work. But knowing purpose allows you to have

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this keen discernment about this direction or
that direction, or this moment or you

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know next month, or you know
this partner, this colleague, and all

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of those things can be really confusing, you know, when you add them

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all up, we can just feel
like, oh my god, life's so

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overwhelming. But when you're on purpose
in that deeply clear way, it life

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gets easier. It's like you get
out of bed and you know exactly what's

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on task today. Completely get that. In fact, it's interesting. I

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was on a coaching call with someone
this week and I was talking about your

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art, your work, our work, and and she's made amazing progress and

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she's on you know, she's on
her own journey. And she said that

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sounds so overwhelming, and I'm like, actually, no, it's really yummy.

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It's really yummy. But you know, for her, that's how it

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occurred. So all right. The
second thing that you talk about there is

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and this is so important and I
do this definitely my work too that I'm

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sure it's different than you do because
I don't do the shadow stuff. But

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you talk about getting rid of the
doubt, fear, limiting beliefs, childhood,

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00:29:56.480 --> 00:30:02.640
wounding, shadow and karma that holds
us back. So I mentioned earlier

403
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probably because of my own life,
you know, so we you and I

404
00:30:07.960 --> 00:30:11.839
do similar work, and obviously we
each are living our own unique, nuanced

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version of purpose work purpose activators.
So because of my experience and my childhood

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and all of the trauma that I
had in life, this was a part

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of my way of being with purpose. And so you know, we all

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00:30:29.240 --> 00:30:36.400
have things that can be cleaned up
or cleared, and most of the people

409
00:30:36.480 --> 00:30:40.359
I work with have some level of
shadow, and that's you know, shadow

410
00:30:40.440 --> 00:30:44.519
is just that which we can't see
about ourselves. And so in my work,

411
00:30:44.559 --> 00:30:49.119
I help people see what it is
that's keeping them from being their next

412
00:30:49.279 --> 00:30:55.960
best version of themselves. And often
there is what I call sub psychic parts

413
00:30:56.039 --> 00:31:00.359
that are not integrated and that need
to be invited back, in, negotiated

414
00:31:00.400 --> 00:31:06.160
with, resolved in order to become
a part of the bigger whole. So

415
00:31:06.200 --> 00:31:11.880
we become more whole humans or purposeful
humans when all of those parts are reintegrated.

416
00:31:12.839 --> 00:31:18.480
And I do energetic work also,
which releases energy from this lifetime and

417
00:31:18.519 --> 00:31:23.160
many other lifetimes, which kind of
is a whole nother story as well.

418
00:31:25.559 --> 00:31:27.079
As you were speaking, I was
just reminded that one of the one of

419
00:31:27.119 --> 00:31:32.640
the most amazing, noble, humbling
things about my experience and my work is

420
00:31:32.640 --> 00:31:37.319
that I literally get to witness watching
people molecules transform before my very eyes,

421
00:31:37.440 --> 00:31:41.200
right as they come to a new
understanding of themselves, they learn, they

422
00:31:41.279 --> 00:31:44.240
come to recognize really who they are, to come home to themselves. It's

423
00:31:44.279 --> 00:31:47.480
like the most amazing thing to witness
that. Yeah, really, as I

424
00:31:47.519 --> 00:31:52.480
agree, your third point is taking
small bowld steps onto our aligned path.

425
00:31:52.880 --> 00:31:56.400
Curious to hear how you talk about
that. So, as an entrepreneur and

426
00:31:56.480 --> 00:32:02.759
a manifesto, d early in my
life I began building things. I just

427
00:32:02.799 --> 00:32:07.160
sort of couldn't help it. They
could not do it, you know.

428
00:32:07.200 --> 00:32:10.440
I didn't go get an MBA or
have that kind of background. But because

429
00:32:10.480 --> 00:32:15.000
of who I am in the world
and my ability to see abstract conceptions and

430
00:32:15.039 --> 00:32:21.640
then just go build them, I
began building businesses and organizations and projects,

431
00:32:21.680 --> 00:32:24.839
and really it became a part of
who I was. So I tend to

432
00:32:24.839 --> 00:32:30.160
work primarily with people who are building
things, entrepreneurs or founders or executives who've

433
00:32:30.160 --> 00:32:36.319
got new projects. And oftentimes,
you know, the very first step once

434
00:32:36.319 --> 00:32:40.880
you get clear and remove all the
limitations that what wants to come out is

435
00:32:40.920 --> 00:32:47.279
something creative. Whether it's a revision
of a current product or a new role,

436
00:32:49.279 --> 00:32:53.640
there's something new that wants to be
birthed. And usually we're quite trepidacious

437
00:32:54.119 --> 00:32:59.119
about stepping into that new version of
us because we've not been there before.

438
00:32:59.119 --> 00:33:05.519
It's so new, And so I
help people work on possibility mindset in gaining

439
00:33:05.599 --> 00:33:09.480
strategies and feedback loops and all these
things, you know, agile mindsets,

440
00:33:09.519 --> 00:33:15.319
all these things that would be considered
sort of entrepreneurial business development kinds of tasks.

441
00:33:15.359 --> 00:33:20.240
But I incorporate them on my work
because you know, what's the point

442
00:33:20.240 --> 00:33:22.559
of being on purpose if you're actually
not offering the world, you know,

443
00:33:22.599 --> 00:33:28.839
the most evolved version of you.
So I hope letely build that completely agree

444
00:33:28.880 --> 00:33:30.680
put it out to work in the
world. We need it. I love

445
00:33:30.759 --> 00:33:34.799
what we each get to do,
and I appreciate your unique special way of

446
00:33:34.839 --> 00:33:37.759
doing it. So it's glad happen
on the air. Let's grab our last

447
00:33:37.759 --> 00:33:42.000
break. You welcome. I'm doctor
Lease Cortez or whos we've been in the

448
00:33:42.000 --> 00:33:45.519
other doctor Hollywood. She's the founder
of the Emergence Institute and the author of

449
00:33:45.519 --> 00:33:49.200
The Golden Dread or Defined Purpose in
the Stages of your Life. Stay with

450
00:33:49.279 --> 00:33:53.880
us, We'll be right back.
Doctor Release Cortez is a management consultant specializing

451
00:33:53.880 --> 00:34:00.359
in meaning and purpose and inspirational speaker
and author. She helps companies vision for

452
00:34:00.400 --> 00:34:07.519
greater purpose among stakeholders and develop purpose
inspired leadership and meaning infused cultures that elevate

453
00:34:07.599 --> 00:34:13.519
fulfillment performance and commitment within the workforce. To learn more or to invite a

454
00:34:13.599 --> 00:34:17.400
Lease to speak to your organization,
please visit her at Eleise Cortez dot com.

455
00:34:17.480 --> 00:34:29.199
Let's talk about how to get your
employees working on purpose. This is

456
00:34:29.239 --> 00:34:32.960
working on Purpose with doctor Release Cortez. To reach our program today or open

457
00:34:34.000 --> 00:34:39.440
a conversation with Elise, send an
email to Elise ali Se at Elise Cortez

458
00:34:39.559 --> 00:34:51.360
dot com. Now back to working
on Purpose. Thanks for staning with us,

459
00:34:51.360 --> 00:34:53.199
and welcome back to working on Purpose. Another announcement for you if you

460
00:34:53.239 --> 00:34:57.119
haven't heard me say this before,
but we've launched Gusto now, which is

461
00:34:57.159 --> 00:35:00.800
a transform transformation e learning platform featuring
leaders and professional development courses. We do

462
00:35:00.880 --> 00:35:05.480
them in English, Spanish and Portuguese, which are my favorite languages. Who

463
00:35:05.519 --> 00:35:07.800
George joining us for the show.
My guest is doctor Hollywood. She is

464
00:35:07.840 --> 00:35:12.719
the founder of the Virgin's Institute and
the author of The Golden Thread or to

465
00:35:12.760 --> 00:35:15.239
Find Purpose in the Stages of Your
Life. I'm your host, Doctor Lee's

466
00:35:15.280 --> 00:35:17.280
Cortez. Okay, so now we're
really going to get a little bit deep

467
00:35:17.280 --> 00:35:21.800
here, Doctor Wood. Like,
we haven't been deep so far, but

468
00:35:21.840 --> 00:35:24.840
we're really going deep now. So
one of the things that I appreciated you

469
00:35:24.920 --> 00:35:28.639
talking about, and I wanted you
to generate this for our listeners and viewers,

470
00:35:28.719 --> 00:35:32.599
is you say that stage specific interventions
and approaches can support us to develop

471
00:35:32.320 --> 00:35:37.559
depth and breadth in each stage so
that our experience is grounded in the relevant

472
00:35:37.559 --> 00:35:42.920
developmental tasks and we organically unfold into
our next expressions of purpose. So talk

473
00:35:42.920 --> 00:35:46.119
a little bit about these interventions and
approaches, right, And this was some

474
00:35:46.159 --> 00:35:50.920
of the work I did with Harry
O'Fallon and her team is learning to not

475
00:35:51.039 --> 00:35:55.239
only diagnose where people are in their
specific stage, but what is needed to

476
00:35:55.480 --> 00:36:01.039
either stabilize in that stage or move
to the next. And I do want

477
00:36:01.039 --> 00:36:07.599
to stay here a caveat that while
one might think that further evolution, you

478
00:36:07.599 --> 00:36:12.280
know, a more advanced stage is
always preferable, I would I would,

479
00:36:13.079 --> 00:36:15.159
I would caution us because you know, we always think more is better,

480
00:36:15.559 --> 00:36:21.559
but in fact, it's it's more
better to be stable in whatever stage you're

481
00:36:21.599 --> 00:36:25.920
in. And so many people in
Western culture have taken the notion that if

482
00:36:25.960 --> 00:36:31.599
I just advance my spirituality and wake
up and you know, gain this vast

483
00:36:31.679 --> 00:36:36.400
awareness that I'm going to be my
best version of me, and I would

484
00:36:36.440 --> 00:36:42.039
say hold on. Unless you've actually
integrated all your parts and done the shadow

485
00:36:42.039 --> 00:36:46.119
work and gotten all the developmental tasks
done, then you're actually not going to

486
00:36:46.199 --> 00:36:52.679
service very well way out here in
some you know, psychic bubble because you

487
00:36:52.920 --> 00:36:58.079
can go to a non dual place, and that has happened in our culture,

488
00:36:58.519 --> 00:37:06.320
Western culture that has so preferred you
know, evolution advancement over stability.

489
00:37:06.880 --> 00:37:09.320
And so what I do in these
stages is see where people are, what

490
00:37:09.480 --> 00:37:15.159
are the developmental tasks. I look
at capacities both you know, as a

491
00:37:15.159 --> 00:37:17.840
master coach and integral coaching. And
in this work that I've done with Terry,

492
00:37:17.880 --> 00:37:22.599
I'm able to define do we need
to stabilize, do we need to

493
00:37:22.599 --> 00:37:25.440
integrate shadow or do we need to
work on leading edge? And there are

494
00:37:25.480 --> 00:37:30.719
specific interventions depending on the stage and
the person themselves. I'm able to develop

495
00:37:30.840 --> 00:37:37.079
customized interventions so they're not they're not
cookie cutter, they're very, very customed

496
00:37:37.559 --> 00:37:40.079
to the person. I want I
acknowledge what you said in the beginning,

497
00:37:40.079 --> 00:37:44.119
they're in holly about the importance of
not just and you say this in your

498
00:37:44.119 --> 00:37:49.519
book beautifully that where it's not just
that a race for enlightenment, and that's

499
00:37:49.519 --> 00:37:52.039
not necessarily the end game. And
it's important that I really appreciate how you're

500
00:37:52.039 --> 00:37:57.920
talking about being able to cohere the
whole person, to integrate the whole person,

501
00:37:58.440 --> 00:38:00.840
and not to get quote ahead of
our selves, not to get over

502
00:38:00.880 --> 00:38:04.639
ambitious on the journey that we haven't
quite done the work yet to prepare ourselves

503
00:38:04.679 --> 00:38:09.480
for right exactly, because if we
don't have the foundation of those early stages,

504
00:38:10.119 --> 00:38:14.719
which so many of us don't.
I mean I didn't when I sort

505
00:38:14.719 --> 00:38:17.239
of arrived at the Meadoware tier,
and I still had a lot of shadow

506
00:38:17.280 --> 00:38:22.159
to integrate. So I've person,
you know, personal first hand experience of

507
00:38:22.199 --> 00:38:27.000
what that feels like and how how
challenging life can be if you have to

508
00:38:27.039 --> 00:38:31.280
go back and do that deep work. But if if we actually had people

509
00:38:31.280 --> 00:38:36.920
in every tier who were healthy and
stable, we would not be in this

510
00:38:37.079 --> 00:38:40.960
circumstance right now that we're in culturally, because we would be able to see

511
00:38:42.000 --> 00:38:46.920
and respect the contributions of each tier
and each stage and say, wow,

512
00:38:46.960 --> 00:38:52.039
I am so glad to have those
people in the concrete tier who can provide

513
00:38:52.039 --> 00:38:57.360
a foundation, a stable foundation for
our culture, and we so need them,

514
00:38:57.400 --> 00:39:00.559
you know much like we recognize there
the pandemic, the foundational importance of

515
00:39:00.719 --> 00:39:06.360
essential workers, Like literally, if
we didn't have them, where would we

516
00:39:06.400 --> 00:39:08.920
be. Right, It's the same
for people in the concrete tire. We

517
00:39:08.960 --> 00:39:15.119
need to recognize the importance and the
beauty and the significance of people who haven't

518
00:39:15.159 --> 00:39:20.760
been on this vast, you know, lightning speed journey. But we just

519
00:39:20.800 --> 00:39:24.639
don't do that. So I'm smiling
because I want you to know that I

520
00:39:25.360 --> 00:39:30.320
got when I got through reading your
book, I grabbed my semiterineal daughter who

521
00:39:30.519 --> 00:39:34.199
is about to go off to college
next year and she wants to study biology

522
00:39:34.280 --> 00:39:36.599
and minor in psychology, and I
said, you gotta look at this.

523
00:39:36.719 --> 00:39:39.719
You've got to look at this,
these three these three tiers of awareness in

524
00:39:39.800 --> 00:39:43.840
relation to how she maps them to
to purpose and she would. They were

525
00:39:43.840 --> 00:39:45.840
both mention about a friend over two. So the three of us are circled

526
00:39:45.840 --> 00:39:49.000
around this thing, and they were
so excited, going, oh wow,

527
00:39:49.039 --> 00:39:52.480
we could grow into something like this. So they got that they were.

528
00:39:52.760 --> 00:39:54.880
They were in the concrete you know, their adolescence, and they got where

529
00:39:54.880 --> 00:39:59.639
they were and they self selected and
but it was so exciting to see them

530
00:39:59.679 --> 00:40:02.840
look go, wow, that's so
exciting, so inspiring. So already the

531
00:40:02.920 --> 00:40:07.159
next generation, you know, is
as you say in your book, that

532
00:40:07.239 --> 00:40:12.800
you know it is maybe better positioned
to to get this stuff. So let's

533
00:40:12.840 --> 00:40:15.400
talk about that now as as it
is. Because one of the things that

534
00:40:15.440 --> 00:40:19.320
I found quite intriguing you as you
say, as younger generations are now able

535
00:40:19.360 --> 00:40:22.960
to take advantage of sixty expansive years
of human and spiritual development and make use

536
00:40:22.960 --> 00:40:29.360
of traditional and alternative modalities for healing. The youngest boomers, Gen X,

537
00:40:29.400 --> 00:40:35.199
millennials and Gen Z cohorts have begun
to rapidly and earlier move into the subtle

538
00:40:35.280 --> 00:40:38.440
tier and live from the subtle tier. Collective three. Anyways, what I

539
00:40:38.480 --> 00:40:42.400
what I want to say for our
listeners and viewers that's very technical, but

540
00:40:42.840 --> 00:40:46.920
that you're saying, you're suggesting that
these younger generations have maybe a deeper foundation

541
00:40:47.000 --> 00:40:52.320
from which to draw and grow from. Excuse me, And you know that's

542
00:40:52.360 --> 00:40:57.199
true for every generation. We if
we've done our job, we as a

543
00:40:57.320 --> 00:41:01.239
cohort of a generational cohort will have
passed on the things we learned. And

544
00:41:01.280 --> 00:41:05.480
I can't say that you know,
we boom I'm a boomer, so we

545
00:41:05.519 --> 00:41:09.719
didn't do a great job of that. But I think in the access to

546
00:41:09.800 --> 00:41:15.719
the personal spiritual development work that is
so accessible now that you know, we

547
00:41:15.760 --> 00:41:19.400
didn't even know what it was when
I was an adolescent, Like doctor Spock,

548
00:41:19.960 --> 00:41:22.960
that is what my mother read.
And so you know, my children,

549
00:41:23.039 --> 00:41:29.360
I can most speak to my adult
children. They had access. You

550
00:41:29.400 --> 00:41:31.320
know, they had a very weird
mother, but they had access to many

551
00:41:32.199 --> 00:41:39.199
understandings and modalities that prior generations didn't
have. And so I'm witnessing that these

552
00:41:39.280 --> 00:41:45.599
younger cohorts, they you know,
it's in the zeitgeist. You know all

553
00:41:45.639 --> 00:41:49.840
the celebrities now, do you know
all of these many things. It's just

554
00:41:50.000 --> 00:41:55.440
everywhere. There's there's no end to
the amount of acceptability now for personal spiritual

555
00:41:55.480 --> 00:42:01.239
development work. And in this the
subtled here is our you know, it's

556
00:42:01.239 --> 00:42:06.599
our modus operandi. We live in
the subtle world so deeply, I mean

557
00:42:06.639 --> 00:42:12.440
through our devices, at our intellectual
property, and just all the ways that

558
00:42:12.519 --> 00:42:17.320
we express ourselves in the subtle tier, the non material. They have become

559
00:42:17.400 --> 00:42:22.880
so indept at living there, and
they've also have a greater access to the

560
00:42:23.000 --> 00:42:27.880
collective, which is in each of
the three tiers. Just briefly, it

561
00:42:27.960 --> 00:42:31.760
starts out two individual stages in two
collective stages. So that happens in the

562
00:42:31.760 --> 00:42:37.320
concrete, the subtle, and the
metaware. And so because of this global

563
00:42:37.079 --> 00:42:42.800
environment that we now live in,
and especially in the pandemic, we began

564
00:42:42.960 --> 00:42:46.559
to experience people all over the world
like, oh my god, they're just

565
00:42:46.719 --> 00:42:52.039
like us. There's there's hardly any
distinction. There's more commonality than there is

566
00:42:52.119 --> 00:42:58.559
difference. And in that process,
especially during the pandemic, I witnessed we

567
00:42:58.719 --> 00:43:07.480
shifted from a subtle stage center of
gravity culturally to a later subtle stage center

568
00:43:07.519 --> 00:43:13.440
of gravity. Because of the lockdown, we accessed our phones and our iPads

569
00:43:13.480 --> 00:43:17.039
and our you know, our many
devices, and we connected with people all

570
00:43:17.039 --> 00:43:23.679
over the world, and we began
to see the commonalities in us as humans

571
00:43:23.760 --> 00:43:28.639
and understand that we are actually really
just one big collective, aren't we.

572
00:43:28.719 --> 00:43:34.039
There're aren't any distinction those of us
who have done enough work and integrated those

573
00:43:34.079 --> 00:43:39.280
repressed parts anyway, I can see
that. But that was answer. No.

574
00:43:39.440 --> 00:43:43.000
I was just stunning. It's just
so exciting. And I look at

575
00:43:43.000 --> 00:43:46.639
that and I think what I hear
is just inspiration, possibility, and definitely

576
00:43:46.800 --> 00:43:51.960
coming together. I've been saying since
the beginning that we've this is really taught

577
00:43:52.000 --> 00:43:54.000
us that we really are in this
together and looking for how it is that

578
00:43:54.000 --> 00:43:58.239
we are connected and how we're similar
and now we can support each other.

579
00:43:58.320 --> 00:44:01.079
It's such a great opportunity. So
I really gravitated to that part of your

580
00:44:01.079 --> 00:44:07.360
book talking about these younger generations.
We're so close to being out of time,

581
00:44:07.440 --> 00:44:09.159
Holly. So I have two more
questions for you if you could just

582
00:44:09.320 --> 00:44:14.280
treat maybe just briefly here this next
one. But you talk about how purpose

583
00:44:14.360 --> 00:44:17.760
and our own development are a process
of not only evolution but also ownvolution,

584
00:44:19.360 --> 00:44:23.119
and you say that our soul full
purpose inwardly unfold and then outwardly expresses itself

585
00:44:23.159 --> 00:44:28.440
over and over throughout our lifetimes.
That's so it's such a great way to

586
00:44:28.559 --> 00:44:31.639
articulate something really spectacular, you know. And I didn't know there was a

587
00:44:31.679 --> 00:44:36.360
word involution. It came to me
one day. It was like a download

588
00:44:36.519 --> 00:44:38.039
and I'm like, what is an
involution? And I had to go look

589
00:44:38.079 --> 00:44:45.719
it up. And so it's what
we do innately when in this evolutionary drive

590
00:44:45.159 --> 00:44:50.800
to become more of ourselves, we
have an experience, we take it in,

591
00:44:51.320 --> 00:44:55.119
We grapple with it we you know, in the internal milieu, we

592
00:44:55.320 --> 00:45:00.320
become something as in response to that
experience, and then we put out a

593
00:45:00.360 --> 00:45:06.280
new expression. And so really simply
it's just this feedback loop from out to

594
00:45:06.480 --> 00:45:09.519
end, out to end, out
to end. And each time we haven't

595
00:45:09.559 --> 00:45:13.159
experience, We're doing this all day
long, every day, right, so

596
00:45:13.199 --> 00:45:15.559
each time we have the experience it, we just sort of wrestle with it

597
00:45:15.639 --> 00:45:22.880
inside and it becomes a refinement of
who we are. And so I guess

598
00:45:22.920 --> 00:45:29.519
you could call involution that internal refinement
process that our soul and our mind and

599
00:45:29.519 --> 00:45:31.760
our spirit are just really wrestling with, like, well, how does this

600
00:45:31.800 --> 00:45:36.800
fit with my internal fill you?
And then it becomes a new expression of

601
00:45:36.800 --> 00:45:39.519
ourselves when I get when you talk
about that, Hollies, it feels like

602
00:45:39.559 --> 00:45:45.320
your golden thread is just looping round
and round and round. Ye. It's

603
00:45:45.360 --> 00:45:51.199
either a virtuous or a vicious cycle, depending on which trajectory you're off.

604
00:45:51.760 --> 00:45:55.559
Yes, yes, yes, well
here, yeah, we've we've already gotten

605
00:45:55.559 --> 00:45:59.840
to the end of this and it's
amazing how fast it went. And I'm

606
00:46:00.079 --> 00:46:02.280
so grateful that you come into my
life. Thanks to Ellie Tahar, New

607
00:46:02.360 --> 00:46:07.800
Zealand, thank you Ellie for delivering
Holly to me. Even though this program

608
00:46:07.800 --> 00:46:10.159
Holly's listen to listeners across the globe, and people that are listening to this

609
00:46:10.239 --> 00:46:15.880
are really trying to create, help
understand their own and prove their own experience

610
00:46:15.079 --> 00:46:19.360
of meaning and purpose in their lives, and to become a more inspirational leader

611
00:46:19.360 --> 00:46:22.880
and have a greater impact on those
that they lead. So what would you

612
00:46:22.920 --> 00:46:27.920
like leave listeners with today? Well, I would love to lead the listeners

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00:46:27.960 --> 00:46:34.719
with the notion that you're always living
purpose and that you can have a greater

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00:46:34.840 --> 00:46:39.000
expression of purpose if you become intent
on becoming more of yourself. And I

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00:46:39.079 --> 00:46:45.239
have a several free resources on my
website Emergency Institute dot net. There's a

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00:46:45.239 --> 00:46:50.440
purpose to Impact roadmap that lays out
the twelve steps that I use with my

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00:46:50.519 --> 00:46:54.679
clients to go from purpose clarity to
full expression having impact in the world.

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00:46:55.079 --> 00:46:59.639
And there's also a free audio course. I'd say read the book if it

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00:46:59.760 --> 00:47:02.679
all intrigues you. You don't have
to read the densest middle parts, but

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00:47:02.760 --> 00:47:08.079
they are illuminating. And I have
a new community that I'm inviting people into

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00:47:08.159 --> 00:47:14.400
who are literally on purpose and wanting
a fertile ground to find other like minded

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00:47:14.480 --> 00:47:17.960
like sould people and it's called Purpose
Creators and you can also find that on

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00:47:19.000 --> 00:47:23.480
my website. And I just inspiration
to be more of you because there is

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00:47:23.559 --> 00:47:28.719
no other like you on the planet
or anywhere in the cosmos. And if

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00:47:29.119 --> 00:47:32.199
if you are on purpose and living
your best life, then you are having

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00:47:32.199 --> 00:47:37.159
an impact. And I just implore
us all to be that. I'm completely

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00:47:37.199 --> 00:47:40.880
aligned, Holly. My stance is
that we need everyone to be living and

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00:47:40.920 --> 00:47:44.559
working from purpose to be able to
create the world that we all want to

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00:47:44.559 --> 00:47:47.719
live in and make a different sets
worthy of your one precious life. Yeah,

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00:47:47.719 --> 00:47:52.199
thank you, beautiful, thank you
for for coming on being part of

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00:47:52.199 --> 00:47:54.320
this. We're delivering your message and
sharing with our listeners and viewers. I

632
00:47:54.360 --> 00:47:58.159
know it's going to make a big
difference to people, So I'm so happy

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00:47:58.159 --> 00:48:01.280
to have you. Thank you,
Holly, listeners and viewers. If you

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00:48:01.320 --> 00:48:05.360
want to learn more about doctor Hollywood's
her book The Golden Threat, or her

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00:48:05.400 --> 00:48:08.760
Purpose Creator's collective community, visit her
website. As she mentioned, it's Emergence

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00:48:08.960 --> 00:48:14.159
Institute dot com. So let me
spell that for you. A m R

637
00:48:14.280 --> 00:48:17.679
G. E. N CE Institute
dot net. Last week, if you

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00:48:17.719 --> 00:48:21.480
missed the live show, you can
always catch it via recorded podcast. We

639
00:48:21.480 --> 00:48:24.079
were on near with Karen Weeks.
She's a senior vice president at Order Groove.

640
00:48:24.400 --> 00:48:28.840
We were talking about how this dynamic
technology company has been caring for its

641
00:48:29.039 --> 00:48:32.880
people and changing its human capital practices
to promote well being during pandemic. Next

642
00:48:32.920 --> 00:48:37.360
week, we'll be on the air
with Daval Sunggavi. He's the co founder

643
00:48:37.400 --> 00:48:40.239
and partner at Dazra in India.
Just a couple of years into his first

644
00:48:40.320 --> 00:48:45.400
job at Morgan Stanley in New York, he realized he wanted to be back

645
00:48:45.400 --> 00:48:49.079
in India to focus on the lives
of many millions that live without dignity and

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00:48:49.199 --> 00:48:52.280
equity. So the Texas born investment
banker packed up, came to Mumbai and

647
00:48:52.360 --> 00:48:55.440
co founded Dezra. We'll be hearing
about the work he and his team are

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00:48:55.480 --> 00:49:00.960
doing to create collaborative platforms and support
more than one thousand non office across India

649
00:49:00.280 --> 00:49:04.960
and change lives promises to be a
fantastic conversation. See you there. Remember

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00:49:05.000 --> 00:49:07.400
that work is at least a third
of a life, So let's work on

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00:49:07.440 --> 00:49:15.639
purpose. We hope you've enjoyed this
week's program. Be sure to tune in

652
00:49:15.679 --> 00:49:21.239
too. Working on Purpose featuring your
host, doctor Elise Cortez, each week

653
00:49:21.280 --> 00:49:25.519
on the Voice America Empowerment Channel.
Together, we'll create a world where business

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00:49:25.599 --> 00:49:32.800
operates conscientiously, Leadership inspires impassioned performance, and employees are fulfilled in work that

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00:49:32.880 --> 00:49:38.400
provides the meaning and purpose they crave. See you there, Let's work on purpose.