WEBVTT
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The topics and opinions express in the following show are
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solely those of the hosts and their guests, and not
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those of W FOURCY Radio. It's employees are affiliates. We
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make no recommendations or endorsements for radio show programs, services,
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or products mentioned on air or on our web. No
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liability explicitor implies shall be extended to W FOURCY Radio
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or its employees are affiliates. Any questions or comments should
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be directed to those show hosts. Thank you for choosing
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W FOURCY Radio.
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want working on Purpose. Now here's your host, doctor
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Elise Cortes.
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Welcome back to the Working and Purpose program, which had
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been brought to you with passionate pride since February of
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twenty fifteen. Thanks for tuning again this week. Great to
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have you. I'm your host, doctor Elise core Tes. If
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we've not met before and you don't know me, I'm
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a workforce advisor, organizational psychologist, management consultant, logotherapists, speaker and author.
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My team and I at Gusto Now help companies to
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unlive it and fortify their operations by stoking their passion,
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meaning and purpose of the team to align with your
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organizational aspirations. We do this by helping companies build a
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high performance culture, inspirational leadership, and nurturing managers who meaningfully
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connect with their team members and coach them to develop
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more skills and contribute their highest performance. You can learn
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more about us on how we can work together at
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Gusto dashnow dot com and my personal site on Leiscortes
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dot com. Getting In today's program, we have Roderick Jefferson,
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an internationally recognized keynote a transformational speaker. He's given keynote
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presentations nationally and in fourteen countries and understands the power
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of sharing real life strategies that work. Roderick frequently presents
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at industry events and is the author of sales Enable
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at three point zero, the Blueprint to Sales Enable It, Excellence,
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the sales Enable at three point zero workbook, and lastly
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Stroke of Success, how climbing the light of success may
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be detrimental to your life. We'll be talking about his
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obsession with climbing to success and how it ultimately culminated
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in him dying and coming back with a new Lisa
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on life and a message to fortify it. He joined
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it today from the San Francisco Bay area. Roderick, welcome
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to working on Purpose.
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But Julius, thank you for having me. I'm absolutely honor.
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I'm delighted as well, and we have much to share
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and talk about here, right, And what I wanted to
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start with just because it was a delightful way when
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you and I first met and we were having a
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phone conversation to get acquainted. You told me the story
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that earlier in your life that you were set out
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to be a pro athlete, and I think you even
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had a contract from a team, but then you met
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this woman and things changed. Maybe you should start with
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that story.
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This woman, you know, I think that's how I'm going
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to start referring to her. Oh no, you're going to
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get me in trouble until she kills me.
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Yeah, it was to get me in trouble.
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You know. It was an interesting story. I had played
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basketball all the way through college and I was about
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two weeks away from leaving. I had a contract down
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in Nicosia, in Cyprus, Greece to go and do what
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I had loved since I was, you know, six years old.
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And I met her and life change right away. It's
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one of those things where you just know when it's
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the right person. And I to say I was smitten
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was probably an understatement, which is the first time ever
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that I had actually felt this way, and so I
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was like, this is the one. Absolutely. So she got
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a chance to meet my mom. My mom said I agree.
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So that cleared things up on that side. But you know,
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we met. I said I'm going to leave, why don't
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you come with me? And she said, no, that's not
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gonna happen. I've known you for two three weeks. There's
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no way I'm gonna go over there. I don't know
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what's gonna happen to my passport, I don't know what's
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gonna happen to me. And I said, fine, then I'll
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figure it out. What she didn't know is I actually
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went after that conversation, I called my agent and I
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tore up my contract. Now, remember I want to get
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to the point of being a pro. Being a pro
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was kind of optional at that point. I knew that
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I wasn't going to the NBA, so it would be
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cool money and I give a chance to go around
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the world and those kind of things. But when I
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told her, here's the answer that she gave me, you're stupid.
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I thought this was just a fling. It was like,
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oh great, I just gave up my entire future for this,
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and you know, I have not regretted it for a day.
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We have two beautiful children and a beautiful granddaughter now,
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and that was literally thirty five years ago, and we
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are still going strong. And I got to believe that
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after everything this woman's been through with me, she's got
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to be about a quarter of an inch away from
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Satan did right now.
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Such a beautiful story, and there's hope for all of
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us out there that still want to find our partner.
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So thank you for scaring that.
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Well.
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Now fast forward here. If we were to just kind
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of even just roll over your resume, we would find
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all kinds of really interesting, well recognized company names that
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they're that you've had executive leadership roles with. So just
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sort of trace for us, just to give us a
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bit of a tour of this big career that you've
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enjoyed here.
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Thank you for that. You know it was, it's been amazing.
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Disneyland fairy Tale of a ride, it really has. I
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started out at at and T my first i'll call
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it big boy job, and I was an inside salesperson,
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you know, a BDR SDR as they're called now, and
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I did well, got promoted to executive, went to President's
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club a couple of times, then got promoted to sales
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leader and I quickly said no, thank you. First of all,
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I don't want to be responsible for other people in
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their push. And I've also heard that sales leaders actually
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make less than the people that are selling. That's not
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what I was about to sign up for. So I
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actually met with my VP of sales and I said,
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what if I could do two things. One, take some
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of the basic rudimentary templates that I created and help
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people to get onboarded faster and start hitting quota. And
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the other piece is what if I could you've had
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so many people that were eligible for President's Club that
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you didn't have enough budget, And he said, a new job.
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So I took on my first new job immediately because
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I wanted to stay close to sales, but I didn't
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want to have a quota that I know that now
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the entire branch became my quota because I became the
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branch trainer from onboarding through continuing education. From there, like
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I said, it just shot up like a rocket. I
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went to I've run enablement at siebel eBay, HP, Oracle, Salesforce,
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MARKETO and a number of others, and I started, as
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I said, as a BDR. By the time I finished
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my corporate run, I was a senior vice president. But
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at that point I realized that I was kind of
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the leader of leaders, and I couldn't literally look myself
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in the face and say that I was a practitioner anymore.
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So I started my own company about eight years ago,
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taking on kind of the things that I was doing,
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which was something called sales enablement, which was kind of
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think about training on steroids. And that worked for a
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few years, and then a buddy of mine called and said, Hey,
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I've got this SVP slot. You could probably do it
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with your eyes closed. It's a nice salary. Plus we
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get a chance to put the band back together. I
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went out and did it. Little did I know that
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that was going to be the beginning of this is
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the first time I've actually heard it called a death march,
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and I never looked at it that way, But in hindsight,
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that's exactly what I was signing up for.
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Yeah, as I was writing this for the description of
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the podcast and the title, I was like, I think
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this is what we really need to refer to this
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as so, listeners and viewers, you were in for a
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ride here as he shares his story here, But let's
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talk about how things began to unravel. I don't know
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where you want to start with bec there's a couple
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of junctures in the story here that are important to say.
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I think I'll start where I was living a great life,
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flying around on corporate jets and corporate helicopters, and I'm
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staying in the La Monte Carlo Casino. I'm riding around
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in cars at the ground Prey in south of France,
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and something changed. I'd come back, I'd taken a new
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job and I was in so I lived in the
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San Francisco area. I was down in Los Angeles, and
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we're getting ready for a sales kickoff, doing the usuals,
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walking the property, tasting all the food, checking out all
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the rooms, making sure that it was set up. And
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it felt like a regular day until it wasn't. So
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we went to dinner like every other night, had dinner,
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had a couple of cocktails, and I got really tired,
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but tired on a level that I'd even know existed,
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to the point to where I literally woke up with
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my head down on the table and people staring at
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me like are you okay? They looked at me like
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I had a narcolepsy. I had just fallen asleep, And
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I'll say that in jest, like I'd fallen asleep in
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the middle of a sentence, which is about what happened.
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I said, Okay, I'm tired. I'm gonna go back to
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my room. I'm gonna get some sleep because tomorrow we've
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got a lot of things going on. And then I
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fly home later in the afternoon. Fast forward next morning.
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I wake up. Every day that I'm out on the road,
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my wife and I jump on and we sink up.
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What's going on? How are the kids? How are you?
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What's going on with there? What's your schedule? Like? What
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I heard was the words similar to what you hear
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now inside of my head. With her, she heard gibberish
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and that I could hear fear in her voice. And
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she said, let's jump on face on FaceTime. I need
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to see your face. But she didn't tell me why.
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She said, I just want to see your face. I
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was like, okay, fine, let's jump on face time. She
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walked me through, thankfully, stroke protocol because a friend of
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hers had had one previously, and she had had a
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small tia also a minor stroke years back, and it
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was essentially, what's what's your name? What's your middle name?
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I'm like, oh, I don't know. I should probably know
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that you know. And this was only I dare I say?
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All of this happened four years ago. This wasn't something
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twenty years ago.
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And so she says count to ten, fine, one to
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eighty seven, twelve, forty six thirteen, say you're for me, babe,
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And I said, come on, seriously, ab XLQTWC why And
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she said, babe, I need you to call and I
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had one of the directors on my team. She said,
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I need you to call Tim Carlson because you're having
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a stroke. Now fast forward. We get to the emergency room.
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They do a battery of tests, they check on me,
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and now I'm stuttering uncontrollably, something called apheenia. Medically, I
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can't get words out. We were there for ninety minutes
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two hours max. They released me. Why I do not
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know to this day. The worst part is it turns
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out that there is a clot buster, if you will,
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of medication that they could have given me to break
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up the clot that created the stroke. Problem was and
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this was miracle number one. I had my sleep my
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stroke while I was asleep. Ninety eight percent of sleep
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stroke victims never wake up. That is why it is
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called the silent killer. So we fast forward to that.
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We're at the airport, flying back to a bad move.
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As it turns out, I land in Oakland. My wife
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is there. They meet me. I'm in a wheelchair. Now
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she's really worried that something's seriously wrong. And I don't
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remember the first three days in the hospital at all.
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So this is all based on information from my wife.
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She takes me to our local hospital here in Walnut Creek.
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The first thing they say to her is the main
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is a miracle because between cabin pressure, altitude and midstroke,
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he should be dead right now. So my turns out
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my stroke was unusual. Although I was a high profile athlete,
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I had been, excuse me, diagnosed with something called hypertrophic cardiomyopathy,
239
00:12:59.360 --> 00:13:02.080
which is and in large heart. So essentially, I've got