May 20, 2025

Unlocking Your Potential: The SWIFT Method to Living Fully

Unlocking Your Potential: The SWIFT Method to Living Fully
iHeartRadio podcast player icon Spotify podcast player icon Amazon Music podcast player icon Audible podcast player icon Pandora podcast player icon Apple Podcasts podcast player icon Podchaser podcast player icon Deezer podcast player icon Audacy podcast player icon Youtube Music podcast player icon Spreaker podcast player icon Podcast Addict podcast player icon Castbox podcast player icon JioSaavn podcast player icon Castamatic podcast player icon Castro podcast player icon Fountain podcast player icon Goodpods podcast player icon Overcast podcast player icon PlayerFM podcast player icon PocketCasts podcast player icon Podimo podcast player icon Podurama podcast player icon Podverse podcast player icon Podyssey podcast player icon YouTube podcast player icon RSS Feed podcast player icon
iHeartRadio podcast player icon Spotify podcast player icon Amazon Music podcast player icon Audible podcast player icon Pandora podcast player icon Apple Podcasts podcast player icon Podchaser podcast player icon Deezer podcast player icon Audacy podcast player icon Youtube Music podcast player icon Spreaker podcast player icon Podcast Addict podcast player icon Castbox podcast player icon JioSaavn podcast player icon Castamatic podcast player icon Castro podcast player icon Fountain podcast player icon Goodpods podcast player icon Overcast podcast player icon PlayerFM podcast player icon PocketCasts podcast player icon Podimo podcast player icon Podurama podcast player icon Podverse podcast player icon Podyssey podcast player icon YouTube podcast player icon RSS Feed podcast player icon

Join us for a look at David Cohen's SWIFT methodology — a powerful blueprint encompassing Social, Work, Inner, Financial, and Taking Care of aspects. This episode delves into how SWIFT empowers individuals to set meaningful goals, maintain focus, and achieve life's aspirations with clarity. Whether you're seeking abundance, fulfillment, or simply want to live life to the fullest, this episode offers practical insights and inspiration for crafting a deeply satisfying life aligned with your dream.

Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio ( www.w4cy.com ) part of Talk 4 Radio ( www.talk4radio.com ) on the Talk 4 Media Network ( www.talk4media.com ). Working on Purpose is viewed on Talk 4 TV ( www.talk4tv.com ).

Working on Purpose Podcast is also available on Talk 4 Media ( www.talk4media.com ), Talk 4 Podcasting ( www.talk4podcasting.com ), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support .

WEBVTT

1
00:00:00.160 --> 00:00:02.399
The topics and opinions expressed in the following show are

2
00:00:02.439 --> 00:00:04.080
solely those of the hosts and their guests and not

3
00:00:04.120 --> 00:00:07.000
those of W FOURCY Radio. It's employees are affiliates. We

4
00:00:07.080 --> 00:00:10.160
make no recommendations or endorsements for radio show programs, services,

5
00:00:10.199 --> 00:00:12.519
or products mentioned on air or on our web. No

6
00:00:12.640 --> 00:00:15.240
liability explicit or implies shall be extended to W four

7
00:00:15.240 --> 00:00:18.000
CY Radio or it's employees are affiliates. Any questions or

8
00:00:18.039 --> 00:00:20.480
comments should be directed to those show hosts. Thank you

9
00:00:20.480 --> 00:00:25.559
for choosing W FOURCY Radio.

10
00:00:28.280 --> 00:00:31.679
What's working on Purpose? Anyway? Each week we ponder the

11
00:00:31.719 --> 00:00:34.880
answer to this question. People ache for meaning and purpose

12
00:00:34.920 --> 00:00:38.280
at work, to contribute their talents passionately and know their

13
00:00:38.320 --> 00:00:41.679
lives really matter. They crave being part of an organization

14
00:00:41.759 --> 00:00:44.479
that inspires them and helps them grow into realizing their

15
00:00:44.560 --> 00:00:47.600
highest potential. Business can be such a force for good

16
00:00:47.640 --> 00:00:51.240
in the world, elevating humanity. In our program, we provide

17
00:00:51.280 --> 00:00:54.320
guidance and inspiration to help usher in this world we

18
00:00:54.359 --> 00:00:58.679
all want working on Purpose. Now here's your host, doctor

19
00:00:58.679 --> 00:00:59.759
Elise Cortez.

20
00:01:05.439 --> 00:01:07.400
Welcome back to the Working and Purpose Program, which is

21
00:01:07.439 --> 00:01:09.439
a has been brought to you with passion and price

22
00:01:09.519 --> 00:01:12.239
since February of twenty fifteen. Thanks for tuning in this week.

23
00:01:12.280 --> 00:01:14.879
Great to have you. I'm your host, Doctor Release Cortes.

24
00:01:15.040 --> 00:01:16.840
If we have not met before and you don't know me,

25
00:01:16.920 --> 00:01:21.359
I'm a workforce advisor, organizational psychologist, management consultant, logo therapist,

26
00:01:21.439 --> 00:01:23.920
speaker and author. My team and I at Gusto Now

27
00:01:23.920 --> 00:01:26.680
help companies in liven and fortify their operations by building

28
00:01:26.680 --> 00:01:30.840
a dynamic, high performance culture with inspirational leadership and nurturing

29
00:01:30.879 --> 00:01:33.799
managers activated by meaning and purpose. And did you know

30
00:01:33.840 --> 00:01:37.200
that inspired employees outperform their satisfied peers by a factor

31
00:01:37.200 --> 00:01:39.599
of two point twenty five to one. In other words,

32
00:01:39.640 --> 00:01:42.079
inspiration is good for the bottom line. You can learn

33
00:01:42.079 --> 00:01:44.040
more about about us and how we can work together

34
00:01:44.079 --> 00:01:47.959
at gustodashnow dot com or my personal site at Leascortes

35
00:01:48.040 --> 00:01:50.879
dot com. Before we get in today's program, I'm thrilled

36
00:01:50.879 --> 00:01:53.599
to announce that registration has been open for a fabulous

37
00:01:53.599 --> 00:01:55.840
new conference for women for which I'll service the MC.

38
00:01:56.319 --> 00:01:58.519
It's called Thrive in twenty five and is a jam

39
00:01:58.560 --> 00:02:01.640
pack few days in Chicago, Land June twenty fifth through

40
00:02:01.680 --> 00:02:04.159
twenty eight, twenty twenty five, and is designed to develop

41
00:02:04.159 --> 00:02:07.760
women as whole selves, from bolstering your mindset to your

42
00:02:07.760 --> 00:02:11.000
financial acumen, to leadership, to incorporating nature and art into

43
00:02:11.039 --> 00:02:14.039
your life to raise consciousness and much more. You can

44
00:02:14.159 --> 00:02:16.840
visit thrive in twenty five dot com for information and

45
00:02:17.080 --> 00:02:20.000
when you register use my promo code. It's of course

46
00:02:20.159 --> 00:02:23.000
Gusto and all caps, and that will give you access

47
00:02:23.039 --> 00:02:25.039
to some of the free books and programs I'm gifting

48
00:02:25.080 --> 00:02:28.879
to registrants as well. Now getting in today's program, we

49
00:02:28.960 --> 00:02:31.759
have with us David Cohen, who is an author, business coach,

50
00:02:31.800 --> 00:02:35.520
and facilitator at Your Big Venture. He specializes in helping

51
00:02:35.599 --> 00:02:38.719
business owners mind their strengths, get clear on their value

52
00:02:38.840 --> 00:02:41.840
their markets, and then begin to develop a sales and

53
00:02:41.879 --> 00:02:45.280
marketing game plan that gets result. He's the co author

54
00:02:45.280 --> 00:02:47.840
of Live Life Swift, which we'll be talking about today.

55
00:02:48.039 --> 00:02:50.919
He joins us today from Toronto, Canada. David A hearty

56
00:02:50.919 --> 00:02:53.800
welcome to working on purpose And as.

57
00:02:53.639 --> 00:02:56.680
We would say in Canada, will hearty welcome me.

58
00:02:58.000 --> 00:02:59.599
I forgot the apart. I'll work on that.

59
00:03:01.000 --> 00:03:01.159
Well.

60
00:03:01.199 --> 00:03:03.120
First, let's let's give a shout out to how it

61
00:03:03.159 --> 00:03:05.879
is we know each other, our common dear friend and

62
00:03:05.960 --> 00:03:10.800
mentored doctor Lance Secreton, out of out of Canada. He

63
00:03:10.919 --> 00:03:12.879
is why I know you, why we came together, and

64
00:03:12.919 --> 00:03:15.439
I know that you have credited him in the front

65
00:03:15.479 --> 00:03:17.879
of your book as well. So we'll start with a

66
00:03:18.000 --> 00:03:19.560
Lance we love you. Start.

67
00:03:20.039 --> 00:03:23.680
Yeah, let's throw some good energy his way. He's still

68
00:03:23.759 --> 00:03:28.439
at it. He's really an amazing man. He's eighty four.

69
00:03:28.759 --> 00:03:30.719
I think he's going to be eighty five this year,

70
00:03:32.319 --> 00:03:37.280
spilling that and he's still very vibrant and vital and

71
00:03:38.879 --> 00:03:41.599
loves what he does. And how can you not be

72
00:03:41.719 --> 00:03:46.319
inspired by him and his work in leadership?

73
00:03:47.039 --> 00:03:49.840
I agreed, And it's actually a nice way of our

74
00:03:49.879 --> 00:03:54.560
conversation today about living life swift. Yes, he is to

75
00:03:54.599 --> 00:03:57.479
be eighty five years old, and ladies and gentlemen, Lance

76
00:03:57.680 --> 00:03:59.919
travels one hundred days of a year. He skis one

77
00:04:00.280 --> 00:04:02.120
days of the year. He kayaks one hundred days of

78
00:04:02.159 --> 00:04:04.879
the year. And he has many, many, many clients still

79
00:04:04.919 --> 00:04:07.120
all over the place. And I think he has I

80
00:04:07.159 --> 00:04:09.919
don't know how many books out twenty three. So here's

81
00:04:10.000 --> 00:04:12.759
to living life in crescendo. Your best work is always

82
00:04:12.800 --> 00:04:17.879
ahead of you, as Stephen Covey and Cynthia Covey, his daughter,

83
00:04:17.959 --> 00:04:20.000
have written in their book. So let's start with that,

84
00:04:20.160 --> 00:04:21.560
David exactly.

85
00:04:21.600 --> 00:04:22.079
I love that.

86
00:04:22.639 --> 00:04:23.839
Okay, yeah, go ahead.

87
00:04:24.519 --> 00:04:27.879
Oh. I just love Stephen Covey too. His work is

88
00:04:28.480 --> 00:04:32.360
you know still and I told him in the book

89
00:04:32.439 --> 00:04:35.920
as well. You remember, yes, the idea, you know, the

90
00:04:39.040 --> 00:04:42.560
having habits of highly affective people. It's just, you know,

91
00:04:42.600 --> 00:04:44.920
when he wrote that, I wonder if he knew that

92
00:04:46.199 --> 00:04:48.639
the shelf life that that book would have. I mean,

93
00:04:48.680 --> 00:04:53.480
it's still very practical and needed in today's crazy world.

94
00:04:54.720 --> 00:04:59.000
I know, it's really wonderful to get to celebrate that. Well,

95
00:04:59.120 --> 00:05:01.399
let's talk about you, my friend. One of the things

96
00:05:01.399 --> 00:05:04.120
that I find very interesting about you is that you

97
00:05:04.199 --> 00:05:07.759
are focused on empowering young entrepreneurs and employees between the

98
00:05:07.759 --> 00:05:10.600
ages of nineteen and thirty five to have the courage,

99
00:05:10.600 --> 00:05:13.639
to confidence and the soft skills to succeed and to lead. So,

100
00:05:13.839 --> 00:05:15.240
of course, you know, I have to ask. I'm a

101
00:05:15.279 --> 00:05:17.879
meeting and work, and I did any researcher, among other things,

102
00:05:18.319 --> 00:05:22.240
why that generation, that age segment, and why that focus.

103
00:05:23.560 --> 00:05:26.040
That's a really good question, because I've switched it. This

104
00:05:26.120 --> 00:05:32.240
is something new. It's a new focus and a new direction.

105
00:05:32.879 --> 00:05:37.560
Not entirely new in terms of it's still learning and

106
00:05:37.600 --> 00:05:45.879
coaching and leadership skills training. However, the way it's being

107
00:05:46.000 --> 00:05:50.920
delivered is very different and new, and so it was

108
00:05:50.959 --> 00:05:53.600
born out of two things. A passion for teaching you

109
00:05:54.360 --> 00:06:00.360
and in my current sort of work, iteration of my work,

110
00:06:01.160 --> 00:06:06.920
I do training and coaching work with nonprofit entrepreneur training

111
00:06:06.959 --> 00:06:11.160
programs in the g GA in the Greater Toronto area,

112
00:06:11.759 --> 00:06:15.759
and a lot of that is with youth entrepreneurs. I

113
00:06:15.759 --> 00:06:19.839
have a real passion for you and that they have

114
00:06:20.160 --> 00:06:24.519
that direction, they have the confidence, they have the skills

115
00:06:24.600 --> 00:06:28.160
in order to succeed, and I see that that that's lacking,

116
00:06:28.279 --> 00:06:31.680
like there is in my research. There's a real gap

117
00:06:31.879 --> 00:06:35.199
as far as that concerned. And the other thing too,

118
00:06:35.680 --> 00:06:38.519
this is a bit more of a personal why. You know,

119
00:06:38.600 --> 00:06:41.720
if you're to kind of look at Simon Sinox, you

120
00:06:41.720 --> 00:06:44.800
know what's your why. I lost my dad at ten

121
00:06:45.279 --> 00:06:48.759
and I had I was raised by wolves, I mean,

122
00:06:49.279 --> 00:06:50.560
three older sisters.

123
00:06:54.360 --> 00:06:56.560
That was your out loud voice, out loud voice, David,

124
00:06:56.600 --> 00:06:57.120
I heard it.

125
00:06:57.600 --> 00:07:02.879
Yeah, yeah, don't have them. But you know, I didn't

126
00:07:02.920 --> 00:07:07.800
have that father sort of hitter to guide me, you know,

127
00:07:08.160 --> 00:07:10.600
and make it in this world. You know, women are

128
00:07:10.600 --> 00:07:13.360
different than men. My mom was a state of hole

129
00:07:13.439 --> 00:07:16.759
mom when my dad asked, So it's a bit of

130
00:07:16.759 --> 00:07:20.360
that too, you know, it's important during my wound. And

131
00:07:20.399 --> 00:07:23.000
then I loved as I said, I love teaching them

132
00:07:23.639 --> 00:07:26.600
that group nineteen to thirty five year olds a matter

133
00:07:26.639 --> 00:07:28.920
of fact, and teaching them I've group tomorrow morning on

134
00:07:29.800 --> 00:07:37.160
Zoom about business planning and yeah, and it's a sort

135
00:07:37.160 --> 00:07:39.399
of this is sort of maybe the last part of

136
00:07:39.439 --> 00:07:43.160
my journey as far as my teaching and coaching and

137
00:07:43.279 --> 00:07:46.000
consulting career growth. And I want to make an impact

138
00:07:46.279 --> 00:07:48.040
in a positive difference.

139
00:07:49.199 --> 00:07:52.399
Here here we need more of that in the world. Well,

140
00:07:52.439 --> 00:07:54.040
one of the things that you and I have in

141
00:07:54.079 --> 00:07:57.839
common is this idea of helping people to champion too

142
00:07:57.959 --> 00:08:01.480
their best lives where that is. And I do that,

143
00:08:01.519 --> 00:08:04.480
of course, usually inside organizations, although I do, like you

144
00:08:04.639 --> 00:08:07.319
have now the ability to focus and help individuals as

145
00:08:07.360 --> 00:08:11.199
well with my online academy. But I am interested from

146
00:08:11.240 --> 00:08:14.879
your vantage point. Why do you think people generally, there's

147
00:08:14.879 --> 00:08:17.839
several reasons I'm sure don't tend to pursue their fullest life,

148
00:08:17.879 --> 00:08:19.600
their biggest goals. What holds them back?

149
00:08:22.160 --> 00:08:25.199
Man? In a way, I've lived a little bit of it.

150
00:08:25.600 --> 00:08:30.879
I think fear is fear of change, fear of the unknown.

151
00:08:31.680 --> 00:08:38.399
And what I've been experiencing a little bit is I

152
00:08:38.480 --> 00:08:43.159
find leadership, especially in government and business, lacking a little bit,

153
00:08:43.919 --> 00:08:50.320
and so it leads one to just lose faith and

154
00:08:50.440 --> 00:08:54.799
hope that things can improve. So there's a bit of

155
00:08:55.600 --> 00:09:00.320
you know, I'm away, a little bit of yeah, it

156
00:09:00.360 --> 00:09:04.600
doesn't matter, you know, that kind of vibe going on,

157
00:09:06.519 --> 00:09:10.159
and I feel like, now's not the time to be

158
00:09:10.320 --> 00:09:12.799
like that, Now's the time to step up and make

159
00:09:12.840 --> 00:09:13.480
a difference.

160
00:09:14.320 --> 00:09:20.159
Yeah. Well, So for me, what I've noticed, mostly through

161
00:09:20.200 --> 00:09:23.080
being out speaking in public speaking, the conferences, et cetera,

162
00:09:23.240 --> 00:09:26.120
is often I will ask the audience at some point

163
00:09:26.240 --> 00:09:29.399
fairly early into my talk, what are you passionate about?

164
00:09:30.360 --> 00:09:33.519
And in that one instant, David, the room stops for

165
00:09:33.679 --> 00:09:36.320
just a collective moment, and I realize as I look

166
00:09:36.320 --> 00:09:38.000
out of the faces of the people in my crowd,

167
00:09:38.399 --> 00:09:40.600
that they don't have an answer to the question, and

168
00:09:40.720 --> 00:09:44.279
in me asking that question, they just realize that for themselves.

169
00:09:45.639 --> 00:09:48.799
So what I have come to is that people have

170
00:09:48.799 --> 00:09:52.600
gotten disconnected from one their own emotions, their own ability

171
00:09:52.679 --> 00:09:55.519
to feel, and therefore, you know, be enlivened by something

172
00:09:55.559 --> 00:09:57.600
that might really turn them on or just light them

173
00:09:57.639 --> 00:10:00.279
up from within, so they can't feel it anymore. You're

174
00:10:00.279 --> 00:10:02.039
on the hamster wheel, which has actually been a little

175
00:10:02.039 --> 00:10:04.799
bit decreased since COVID. We've decided that we don't want

176
00:10:04.799 --> 00:10:07.080
to live on a frenetic pace, but people are still

177
00:10:07.120 --> 00:10:10.720
moving so fast and furious. And then what I've discovered

178
00:10:10.799 --> 00:10:13.200
is that they haven't been able to find a moment

179
00:10:13.759 --> 00:10:15.840
to connect with what they're really passionate about, or what

180
00:10:15.879 --> 00:10:18.080
they used to be passionate about. Either has gotten so

181
00:10:18.200 --> 00:10:21.159
far in the in the in the the kind sight

182
00:10:21.399 --> 00:10:23.600
or the rear view mirror that they can't feel it anymore.

183
00:10:23.919 --> 00:10:25.600
And that's part of why I love doing what I'm

184
00:10:25.639 --> 00:10:28.600
doing is to help inspire people again to dream, to

185
00:10:28.679 --> 00:10:31.639
want more for themselves, and to resurrect those dreams that

186
00:10:31.679 --> 00:10:35.919
they left lying maybe somewhere bared in the backyard. So

187
00:10:35.960 --> 00:10:37.879
that's what I've kind of gotten so far.

188
00:10:39.879 --> 00:10:45.000
Yeah, and that's kind of a scary place to be

189
00:10:45.000 --> 00:10:49.120
because you know, that's the lack of hope, right, you know,

190
00:10:49.320 --> 00:10:55.480
the dream I'm going to quote a movie musical, You've

191
00:10:55.480 --> 00:10:58.120
got to have a dream if you don't have a dream,

192
00:10:58.240 --> 00:11:00.919
And how you're going to make your dreams come right.

193
00:11:01.480 --> 00:11:06.200
That's from the Pacific story about the singing. But you know,

194
00:11:06.399 --> 00:11:10.279
it's it's about having a dream, and you know, it's

195
00:11:10.320 --> 00:11:13.720
it's about having hope. And I think in this day

196
00:11:13.720 --> 00:11:20.080
and age of you know, crazy government and you know,

197
00:11:20.279 --> 00:11:24.080
just all the negative news and we hear throughout the

198
00:11:24.159 --> 00:11:27.559
day and this one's arguing we just had an election

199
00:11:27.679 --> 00:11:31.519
here in Canada federal w yesmer barking at that one,

200
00:11:31.559 --> 00:11:35.000
and that one's barking at that one. And it's like, well,

201
00:11:35.759 --> 00:11:39.399
they're both like crazy. So it's like, I think we've

202
00:11:39.480 --> 00:11:43.159
lost hope in a way, and and that's not that's

203
00:11:43.200 --> 00:11:45.759
not good. And i'd like to, you know, I guess

204
00:11:45.879 --> 00:11:49.159
my mission is to let's get some hope back, you know,

205
00:11:49.320 --> 00:11:51.960
And it starts with that. If we're counting on our

206
00:11:52.480 --> 00:11:55.360
leaders and politicians where we're looking in the right place

207
00:11:55.679 --> 00:11:58.440
the wrong place, we got to look within and we

208
00:11:58.559 --> 00:12:02.080
have to start, you know, in community and build out.

209
00:12:03.159 --> 00:12:05.639
Well to that end. I really like, I'm going to

210
00:12:05.679 --> 00:12:08.720
read a quote from your book that I really appreciate that.

211
00:12:08.759 --> 00:12:11.000
I just think that makes so much and you so

212
00:12:11.080 --> 00:12:13.200
much sense. You say, the true essence of living the

213
00:12:13.279 --> 00:12:15.720
swift method, which we're going to talk about here later,

214
00:12:16.200 --> 00:12:18.679
ladies and gentlemen, and acting on it in your life

215
00:12:18.759 --> 00:12:21.000
is about you living a full life, a life where

216
00:12:21.039 --> 00:12:25.200
you are consciously creating, acting and planning or making a

217
00:12:25.240 --> 00:12:29.039
life that has a balance, meaningful moments and goodness in

218
00:12:29.080 --> 00:12:31.519
it every day. So for me, one of the key

219
00:12:31.559 --> 00:12:36.639
words there is consciousness being very very intentional about what

220
00:12:36.759 --> 00:12:39.440
it is that you allow yourself to think, which we

221
00:12:39.480 --> 00:12:41.639
can do anytime, doesn't matter who's in the White House,

222
00:12:41.639 --> 00:12:44.919
who's governing your country, or what's going on in the world.

223
00:12:45.039 --> 00:12:47.519
We have complete control over what happens between our two

224
00:12:47.559 --> 00:12:50.759
ears exactly, and that I would like to call out

225
00:12:50.759 --> 00:12:54.159
it and encourage people to step into that space and

226
00:12:54.200 --> 00:12:55.039
focus there.

227
00:12:56.919 --> 00:13:01.480
Yeah, And I'm glad you did at least, because that's

228
00:13:01.679 --> 00:13:05.440
that's the biggest battle is in it is the thoughts

229
00:13:05.480 --> 00:13:10.879
between your two years, the beliefs, the patterns, how the

230
00:13:10.960 --> 00:13:15.000
traumas maybe show up and affect your current life. And

231
00:13:15.000 --> 00:13:17.279
and I think you know where we need to take

232
00:13:17.600 --> 00:13:21.519
those things into account as well when we're seeing in

233
00:13:21.559 --> 00:13:24.480
your work, you know where you're you're you're teaching groups

234
00:13:24.480 --> 00:13:27.279
and speaking to groups and and and you're not seeing

235
00:13:27.320 --> 00:13:31.519
people passionate about something, and I think we need to

236
00:13:31.600 --> 00:13:36.399
heal within. And also it's a battle every day, uh

237
00:13:36.759 --> 00:13:39.600
in the mind, you know who's who's It's like that

238
00:13:39.679 --> 00:13:43.279
the story about the two wolves, the angry wolf the

239
00:13:43.320 --> 00:13:48.600
good wolf. Who do I Who do I feed? No? Yes? Yeah,

240
00:13:48.679 --> 00:13:50.519
so you know feed the good one?

241
00:13:51.799 --> 00:13:54.120
Well yeah, and you know and one to that end.

242
00:13:54.120 --> 00:13:56.000
One of the things that I also align with you

243
00:13:56.120 --> 00:13:58.399
on is this notion you talk about how your your

244
00:13:58.440 --> 00:14:01.559
system really empowers people to live in a way that

245
00:14:01.720 --> 00:14:04.399
a lot that has they have the encouragement to share

246
00:14:04.399 --> 00:14:07.320
their passions, their their abilities, and their gifts and live

247
00:14:07.399 --> 00:14:10.120
in that full life that will ultimately support you. And

248
00:14:10.639 --> 00:14:14.120
what I what I know from my own experience of teaching,

249
00:14:14.600 --> 00:14:17.600
set of organizations, multitudes of research, etcetera, is that when

250
00:14:17.600 --> 00:14:20.519
we do give ourselves over to our passions, what happens

251
00:14:20.600 --> 00:14:23.799
is our energy completely rises and we become infectious. And

252
00:14:23.840 --> 00:14:26.840
that's why I encourage leaders to build into their culture

253
00:14:27.279 --> 00:14:30.559
spaces for people to talk about and pursue their passions,

254
00:14:30.600 --> 00:14:33.000
even if it isn't directly dad to their job, because

255
00:14:33.039 --> 00:14:35.559
it so increases the energy and vitality of the organization

256
00:14:35.600 --> 00:14:38.960
and the people around them. It becomes a positive virus,

257
00:14:39.000 --> 00:14:42.720
if you will, of sorts. And so when you do that,

258
00:14:42.799 --> 00:14:45.080
now you raise the whole energy across your whole entire

259
00:14:45.080 --> 00:14:47.159
life and you have more energy to pursue more things

260
00:14:47.159 --> 00:14:47.720
in general.

261
00:14:49.840 --> 00:14:53.120
But you know, Lance, we were talking about our friend

262
00:14:53.200 --> 00:14:58.000
Lance and he just posted on his LinkedIn profile the

263
00:14:58.559 --> 00:15:04.000
Gallop study about engagement in the workplace.

264
00:15:04.240 --> 00:15:09.120
Yes, I saw that and it wasn't pretty, No, it

265
00:15:09.200 --> 00:15:10.240
was rather pretty ugly.

266
00:15:10.679 --> 00:15:15.840
Yeah. So that then you're also you know, you're you're

267
00:15:15.960 --> 00:15:21.679
you're going upstream against that too. So you've got disengagement,

268
00:15:21.799 --> 00:15:25.840
You've got managers that are tired. And I think, I

269
00:15:25.879 --> 00:15:30.840
think in the sense that's another challenge that nobody talks

270
00:15:30.879 --> 00:15:34.639
about her, but it's there, and it's it's there with

271
00:15:34.919 --> 00:15:37.799
like I check in with my you know, friends and

272
00:15:37.840 --> 00:15:41.360
colleagues and how you doing. I'm really tired, you know,

273
00:15:41.960 --> 00:15:47.679
And and and so there's this sort of fatigue of

274
00:15:47.919 --> 00:15:50.720
fighting up hill. And for the past five years it's

275
00:15:50.759 --> 00:15:53.200
been been one thing after another, you know, in the

276
00:15:53.320 --> 00:15:56.639
in the news cycle or in society, and it just

277
00:15:58.120 --> 00:16:01.639
where's where's one down? And I think when you're worn down,

278
00:16:03.120 --> 00:16:06.720
where are then how can we access that pashion.

279
00:16:08.639 --> 00:16:13.080
Yeah, no, I understand. We're going to give our listeners

280
00:16:13.120 --> 00:16:14.679
and viewers a little bit of time to think about

281
00:16:14.720 --> 00:16:16.000
as we go on our first break, and I would

282
00:16:16.039 --> 00:16:18.039
encourage you listeners and viewers to think about, you know,

283
00:16:18.080 --> 00:16:21.200
where are things going great in your life and where

284
00:16:21.240 --> 00:16:23.240
do you feel that warned down piece. That means we

285
00:16:23.320 --> 00:16:25.559
can start to get you focused on getting out of

286
00:16:26.159 --> 00:16:28.080
But let's go ahead and take our first break. I'm

287
00:16:28.080 --> 00:16:30.440
your host, Doctor Earlis Cortez. We've were in the area

288
00:16:30.440 --> 00:16:33.440
with David Cohen of Your Big Venture, where he specializes

289
00:16:33.440 --> 00:16:36.399
in helping business owners mind their strengths, get clear on

290
00:16:36.480 --> 00:16:38.960
their value their markets, and then begin to develop a

291
00:16:39.039 --> 00:16:42.159
sales and marketing game that gets results. We've been talking

292
00:16:42.200 --> 00:16:45.600
so far about his focus and passion on helping empower

293
00:16:45.919 --> 00:16:49.720
and enable youth in work and business, as well as

294
00:16:49.799 --> 00:16:53.639
the importance of now intentionality. After the break, we're going

295
00:16:53.679 --> 00:16:56.600
to get into his swift model. We'll be right back.

296
00:17:12.440 --> 00:17:16.000
Doctor Elise Cortes is a management consultant specializing in meaning

297
00:17:16.039 --> 00:17:19.880
and purpose. An inspirational speaker and author, she helps companies

298
00:17:19.960 --> 00:17:23.759
visioneer for greater purpose among stakeholders and develop purpose inspired

299
00:17:23.839 --> 00:17:27.799
leadership and meaning infused cultures that elevate fulfillment, performance, and

300
00:17:27.880 --> 00:17:31.079
commitment within the workforce. To learn more or to invite

301
00:17:31.119 --> 00:17:33.839
a lease to speak to your organization, please visit her

302
00:17:33.920 --> 00:17:37.160
at elisecortes dot com. Let's talk about how to get

303
00:17:37.200 --> 00:17:45.960
your employees working on purpose. This is working on Purpose

304
00:17:46.079 --> 00:17:49.359
with doctor Elise Cortes. To reach our program today or

305
00:17:49.400 --> 00:17:52.160
to open a conversation with Elise, send an email to

306
00:17:52.240 --> 00:17:58.240
Elise alisee at elisecortes dot com. Now back to working

307
00:17:58.319 --> 00:18:05.400
on Purpose. Thanks for starting with us, and welcome back

308
00:18:05.440 --> 00:18:07.960
to working on Purpose. I'm your host, doctor Elis Cortes,

309
00:18:08.200 --> 00:18:10.400
as I am dedicated to helping create a world where

310
00:18:10.480 --> 00:18:13.839
organizations thrived because they're people thrive. We're led by inspirational

311
00:18:13.920 --> 00:18:16.119
leaders that help them find and contribute their greatness, and

312
00:18:16.200 --> 00:18:18.279
we do business at Betters in the World. I keep

313
00:18:18.319 --> 00:18:20.359
researching and writing my own books, so one of my

314
00:18:20.440 --> 00:18:23.240
last ones came out. It's called a Great Revitalization, How

315
00:18:23.279 --> 00:18:26.039
activating meaning and purpose can radically in liven your business.

316
00:18:26.359 --> 00:18:29.119
And I wrote it to help leaders understand the today's

317
00:18:29.160 --> 00:18:31.400
needs of the workforce. What do they want to need

318
00:18:31.440 --> 00:18:33.519
to stay engaged, to give their best and stick around,

319
00:18:33.920 --> 00:18:36.039
and then I offer you twenty two best practices to

320
00:18:36.119 --> 00:18:38.880
equip you to provide the culture and leadership that they crave.

321
00:18:39.279 --> 00:18:41.400
You can find my books on Amazon or my personal

322
00:18:41.400 --> 00:18:44.319
site at least cortes dot com if you are just

323
00:18:44.319 --> 00:18:46.440
now joining us. My guest is David Cohen. He's the

324
00:18:46.480 --> 00:18:48.440
co author of Live Life Swift.

325
00:18:49.240 --> 00:18:52.400
So let's talk about Swift. It's always fun. I always

326
00:18:52.480 --> 00:18:55.400
think it's interesting. I only got into the idea of

327
00:18:55.400 --> 00:18:57.519
an acronym in my last book and it was really fun.

328
00:18:58.119 --> 00:19:02.559
So let's get situated with our listeners and viewers about

329
00:19:02.559 --> 00:19:05.200
what is this akrom, what does a breakdown to and

330
00:19:05.200 --> 00:19:07.599
why is important? So let's start with the S, which

331
00:19:07.640 --> 00:19:10.400
is for social. Talk to us about social.

332
00:19:11.079 --> 00:19:14.400
So it's about, you know, the whole concept is about

333
00:19:14.400 --> 00:19:19.759
having balance and meaning and purpose in how you live

334
00:19:19.839 --> 00:19:23.799
your life. And you can't just do one thing you

335
00:19:24.319 --> 00:19:28.039
want to. You know, there's five key pillars and that's

336
00:19:28.119 --> 00:19:31.640
the Swift model. So the idea of social is make

337
00:19:31.680 --> 00:19:34.599
sure you have a social life. Make sure you go out,

338
00:19:34.799 --> 00:19:37.920
you know, have coffee with a friend, or go catch

339
00:19:38.000 --> 00:19:41.319
a movie on a Friday afternoon, and cut out of

340
00:19:41.319 --> 00:19:45.160
work earlier, your business early. You know, be sure to

341
00:19:45.279 --> 00:19:49.200
have a social life and good people around you. So

342
00:19:49.680 --> 00:19:52.119
I think that really that's really about it. And so

343
00:19:52.680 --> 00:19:56.079
set your social goals and intentions. I'll share a funny

344
00:19:56.119 --> 00:19:59.920
story and I shared it in the book This Squipt Con.

345
00:20:00.440 --> 00:20:03.200
I finally acted on it like two and a half

346
00:20:03.200 --> 00:20:07.000
three years ago, and the book came out this past January.

347
00:20:08.279 --> 00:20:10.880
But it's been with me for a while since, like

348
00:20:10.960 --> 00:20:15.480
two thousand and three. And in a lamb before time,

349
00:20:16.119 --> 00:20:21.960
before Facebook and linked in podcasting, there was no podcasting

350
00:20:22.000 --> 00:20:26.160
there anyway. I was speaking out of business for a

351
00:20:26.200 --> 00:20:30.000
town just outside of Toronto, and their economic development team

352
00:20:30.440 --> 00:20:32.640
had these breakfast meetings and they brought me out to

353
00:20:32.680 --> 00:20:35.839
speak and I spoke about this with method. And so

354
00:20:36.119 --> 00:20:38.880
when I've shared my social goals, you know, my goal

355
00:20:39.079 --> 00:20:41.000
was to go on a blind day.

356
00:20:41.240 --> 00:20:44.240
You know this in your book. This is great.

357
00:20:44.519 --> 00:20:46.880
And some woman at the end comes up to me,

358
00:20:47.000 --> 00:20:49.960
who I kind of knew from my business set in

359
00:20:49.960 --> 00:20:55.640
that area. So are you really real about being fixed up?

360
00:20:55.680 --> 00:20:59.440
Because I have somebody for you. And actually we actually

361
00:20:59.720 --> 00:21:05.359
went on our date, our applying d and and unfortunately

362
00:21:05.400 --> 00:21:09.160
she was moving out west, like you know, it would

363
00:21:09.200 --> 00:21:11.920
be like you're in Texas, so it would be like

364
00:21:13.039 --> 00:21:16.920
in New York and she's moving to Texas. Right. It

365
00:21:16.960 --> 00:21:19.279
didn't go very short, but it was you got to

366
00:21:19.319 --> 00:21:22.039
be careful what you wish for, what you say, because

367
00:21:22.440 --> 00:21:25.799
it just might happen. So, you know, set those social roles,

368
00:21:25.880 --> 00:21:28.279
make sure you have a social life. Very important.

369
00:21:28.519 --> 00:21:31.000
Yeah, and you know, I like you talk about, you know,

370
00:21:31.119 --> 00:21:34.000
what amazing people are. Are you wanting to connect with

371
00:21:34.279 --> 00:21:38.200
or reconnect with? You know, set your sights high, set

372
00:21:38.279 --> 00:21:40.240
your standards for where you want to where you want

373
00:21:40.279 --> 00:21:42.680
to go in life. I think that's such a great situation,

374
00:21:43.240 --> 00:21:46.000
you know, for me, you talk about other hobbies and things.

375
00:21:47.079 --> 00:21:48.400
You know. I lived in Spain and Brazil in my

376
00:21:48.480 --> 00:21:52.480
mid twenties and when I came back, I I was like,

377
00:21:52.759 --> 00:21:54.960
one day I am going to take tango. Well, I

378
00:21:55.039 --> 00:21:57.799
finally because I saw it in Argentina. I started taking

379
00:21:57.839 --> 00:22:01.039
tango in twenty nineteen and I love it. So I'll

380
00:22:01.079 --> 00:22:05.359
be going to class tonight. I take improv classes, storytelling classes,

381
00:22:05.480 --> 00:22:09.960
and singing classes. So I'm with you. I think I'm

382
00:22:10.039 --> 00:22:12.440
doing good on yes in many regards.

383
00:22:12.920 --> 00:22:15.839
Yes you are, and we should talk in the form

384
00:22:15.920 --> 00:22:16.519
of a question.

385
00:22:17.599 --> 00:22:21.519
Absolutely, yeah, you know, and and yes and right, and

386
00:22:21.559 --> 00:22:24.440
improv is AGAs about yes and yeah build on that,

387
00:22:24.519 --> 00:22:27.200
and it's really wonderful. It's it's helped me in so

388
00:22:27.200 --> 00:22:30.720
many ways anyway. So it helps me be a better speaker,

389
00:22:30.759 --> 00:22:34.319
a better presenter, a better connector. And and it turns

390
00:22:34.359 --> 00:22:36.039
out it's pretty fun too, it is.

391
00:22:36.119 --> 00:22:39.039
I took it as well, so I've done three courses

392
00:22:39.079 --> 00:22:42.160
so far, and it allows you to be that.

393
00:22:42.160 --> 00:22:46.359
Little kid absolutely and co create with people, which is

394
00:22:46.440 --> 00:22:49.160
so fun. You have no idea what's going to turn out,

395
00:22:49.240 --> 00:22:51.160
what's going to be on the other side, and so

396
00:22:51.279 --> 00:22:54.680
really really quick. I told the story from my storytelling class,

397
00:22:54.720 --> 00:22:57.720
which is about my beloved grandmother and me making cookies

398
00:22:57.759 --> 00:23:00.759
for her and burning them and she proclaiming them to

399
00:23:00.759 --> 00:23:02.359
be the best cookie she'd ever had, because I think

400
00:23:02.359 --> 00:23:06.599
they want to do And afterwards, the improv came up

401
00:23:06.640 --> 00:23:09.319
to rift on our three stories, and I was delighted

402
00:23:09.359 --> 00:23:11.200
to know that they riffed a lot on mine. And

403
00:23:11.240 --> 00:23:14.119
what they did is there were four of them. At

404
00:23:14.119 --> 00:23:16.440
one point they created a scene where the flower and

405
00:23:16.440 --> 00:23:18.599
the butter that was all over the floor got into

406
00:23:18.599 --> 00:23:21.319
a fight. It was so fun. That's the kind of

407
00:23:21.359 --> 00:23:24.000
stuff that you just don't go in with a plan

408
00:23:24.279 --> 00:23:26.839
with it just emerges. And that's what's delightful about it.

409
00:23:26.880 --> 00:23:30.079
And you see, as I'm talking ladies and gentlemen, what's happening.

410
00:23:30.119 --> 00:23:33.519
My energy is elevating. So when we connect with these

411
00:23:33.559 --> 00:23:35.759
kinds of things that we were passionate about, that light

412
00:23:35.839 --> 00:23:38.000
us up. That's what happened. So we want you to

413
00:23:38.000 --> 00:23:39.160
go do more of that.

414
00:23:39.519 --> 00:23:42.400
Yeah, do more social and have fun. You're ready. And

415
00:23:42.519 --> 00:23:46.039
what if you threw into the mix this angry crazy

416
00:23:46.160 --> 00:23:48.960
shot making those these.

417
00:23:48.759 --> 00:23:50.680
Are the worst cookies I've ever seen.

418
00:23:51.119 --> 00:23:55.279
Yeah, yeah, like adding a character, you know, and in

419
00:23:55.519 --> 00:24:00.279
flavor to that, right, absolutely, like the characters are.

420
00:23:59.839 --> 00:24:04.400
The Oh it's so fun. Okay, well let's go onto

421
00:24:04.640 --> 00:24:08.599
W who stands for work or businesses. Let's talk about that.

422
00:24:10.119 --> 00:24:13.039
So again, you know, this is what we do for

423
00:24:13.200 --> 00:24:16.480
eight to ten hours a day, sometimes longer. Sometimes six

424
00:24:16.599 --> 00:24:20.519
days a week, sometimes if you're self employed, seven which

425
00:24:20.559 --> 00:24:25.720
I don't advise. So there's really about setting your intentions,

426
00:24:26.599 --> 00:24:31.039
the actions and the goals and the areas of your

427
00:24:31.079 --> 00:24:33.480
business or work that you want to accomplish in that

428
00:24:33.599 --> 00:24:36.640
month ahead. So you do this char out monthly and

429
00:24:36.680 --> 00:24:39.359
it's a great way to sort of Hey, you're okay

430
00:24:39.440 --> 00:24:41.960
last month, and then this is what I'm going to

431
00:24:42.039 --> 00:24:45.880
create this month. And work in your business are super important.

432
00:24:45.960 --> 00:24:50.720
So I'm a big believer of creating action plans or

433
00:24:51.640 --> 00:24:53.599
these are the core areas that I need to work

434
00:24:53.599 --> 00:24:56.359
on in order to move forward. So if you keep

435
00:24:56.400 --> 00:24:59.640
moving forward. We talked about you know, you talked about

436
00:25:00.079 --> 00:25:04.000
how people are lack of passionate, and I talk about

437
00:25:04.000 --> 00:25:07.960
this fatigue and everything. I think we can still be

438
00:25:08.160 --> 00:25:13.440
passionate in spite of those factors. And one way to

439
00:25:13.519 --> 00:25:17.799
do it is to take baby steps. So make that

440
00:25:18.079 --> 00:25:20.599
take baby steps in your business, in your work. You

441
00:25:20.680 --> 00:25:22.720
know you don't. You don't all of a sudden, No,

442
00:25:22.799 --> 00:25:24.640
I'm opening my door. You're going to be a millionaire

443
00:25:24.720 --> 00:25:28.400
by next week. Right, Well that doesn't happen too often,

444
00:25:28.640 --> 00:25:32.200
so if at all. So, but take those baby steps

445
00:25:32.200 --> 00:25:35.039
and keep working towards it. So it just gives you

446
00:25:35.079 --> 00:25:39.920
that sort of framework and balance and get you present

447
00:25:40.000 --> 00:25:44.559
to what's a priority for you to to do well

448
00:25:44.680 --> 00:25:47.519
in your business in your work and or work.

449
00:25:48.039 --> 00:25:50.640
Yeah, and you know we're both business owners. It takes

450
00:25:50.640 --> 00:25:52.559
something to build a business. And one of the things

451
00:25:52.599 --> 00:25:55.039
I appreciate about you there's a reason that not everybody

452
00:25:55.119 --> 00:25:58.640
is an entrepreneur. But I like that you also advise

453
00:25:58.839 --> 00:26:01.480
to you know, make list of what you need to do,

454
00:26:01.519 --> 00:26:04.440
but then make it fun. Maybe maybe make it, make

455
00:26:04.480 --> 00:26:06.559
a challenge fun, or even into some kind of a

456
00:26:06.599 --> 00:26:09.279
game or a project, so that you can find some

457
00:26:09.440 --> 00:26:11.480
joy in that and it doesn't become something you have

458
00:26:11.559 --> 00:26:13.559
to do, but something that you're you get to do

459
00:26:13.640 --> 00:26:15.559
that light you up. And I like that. I also

460
00:26:15.680 --> 00:26:18.519
really really like the idea that you advise of sharing

461
00:26:18.680 --> 00:26:21.599
your goals, your vision, and your ideas. Mindfully share with

462
00:26:21.680 --> 00:26:24.119
people so they can hear what you're up to and

463
00:26:24.400 --> 00:26:28.079
help hold you accountable and also encourage you. I like,

464
00:26:28.119 --> 00:26:30.160
I think those are really powerful pieces of advice.

465
00:26:30.440 --> 00:26:34.279
Yeah, you know, or get an accountability partner, ask my

466
00:26:34.480 --> 00:26:37.880
team to help you move forward. And you're not familiar

467
00:26:37.920 --> 00:26:39.359
with that in your work.

468
00:26:39.920 --> 00:26:43.200
Yeah, absolutely. And I also like, you know, and this

469
00:26:43.240 --> 00:26:45.039
is really important and when I'm when I'm working with

470
00:26:45.119 --> 00:26:48.279
organizations and that I'm coaching the leaders inside those organizations

471
00:26:48.359 --> 00:26:50.720
often part of what I'm doing with them as we

472
00:26:50.839 --> 00:26:53.559
work together over time. It's just what you alluded to earlier,

473
00:26:53.599 --> 00:26:55.680
where I help hold up the mirror and say, hang

474
00:26:55.720 --> 00:26:57.680
on to David, let's celebrate what you just did and

475
00:26:57.720 --> 00:27:00.000
said there two months ago you would not have done

476
00:27:00.039 --> 00:27:03.279
on that. You're right, So now they get to claim

477
00:27:03.319 --> 00:27:05.480
and own that growth and then they get to help

478
00:27:05.559 --> 00:27:08.720
it helps fold it into their person. But that celebration

479
00:27:08.880 --> 00:27:11.640
of like you do by looking at these things monthly,

480
00:27:12.119 --> 00:27:14.880
really helps you recognize you are making progress. And I

481
00:27:14.920 --> 00:27:16.440
really like that part of your system.

482
00:27:16.839 --> 00:27:19.000
Yeah, and you could take this into a company, to

483
00:27:19.279 --> 00:27:22.359
the Swift method and as a team, what are you

484
00:27:22.359 --> 00:27:25.079
going to work on over the next month? What what

485
00:27:25.200 --> 00:27:29.160
are the high priorities and must do? Yes?

486
00:27:29.359 --> 00:27:33.079
Yes, okay. So the next letter in the acronym of

487
00:27:33.119 --> 00:27:36.519
swift Swift is I for inner talk about inner.

488
00:27:37.480 --> 00:27:42.240
Yeah, that's really about nurturing your inner world, your inner self.

489
00:27:42.400 --> 00:27:46.680
So we talked about it already about managing the thoughts

490
00:27:46.759 --> 00:27:52.440
and some so glad you brought that up. But it's

491
00:27:52.480 --> 00:27:56.640
also about taking time out to nurture your internet world,

492
00:27:56.799 --> 00:27:59.720
which is you know, you do that with prayer reading,

493
00:28:01.480 --> 00:28:04.359
you know, if it's you know, reading a passage in

494
00:28:04.400 --> 00:28:07.160
the Bible, if that's for you, you know, then do

495
00:28:07.240 --> 00:28:12.200
it right. And I'm meditating. I meditate, I do journaling,

496
00:28:12.359 --> 00:28:14.920
and I do a gratitude journal every morning before I

497
00:28:14.960 --> 00:28:17.799
get going and got I've got to be able to

498
00:28:17.960 --> 00:28:21.400
do those in order to have a positive day. And

499
00:28:21.440 --> 00:28:26.000
I also set my intentions for that day. So that's

500
00:28:26.039 --> 00:28:32.680
what in it is about learning, reading, meditating, journaling, studying.

501
00:28:33.039 --> 00:28:35.920
You know, so you've got to work on your inner

502
00:28:35.960 --> 00:28:39.240
game and then you know, I am even talked about

503
00:28:39.240 --> 00:28:43.839
doctor Stephen Kevey and that would be my version of

504
00:28:43.880 --> 00:28:44.839
sharpening the sun.

505
00:28:45.839 --> 00:28:48.559
Yes, I do several of them. I have several of

506
00:28:48.640 --> 00:28:50.240
some of the similar practices that you have. And it's

507
00:28:50.279 --> 00:28:54.160
so important to cultivate your presence, your mindfulness, and your awareness.

508
00:28:54.359 --> 00:28:57.359
That's part of what those things tend to do as well,

509
00:28:57.400 --> 00:29:02.119
which is wonderful. Okay, let's talk about f which is

510
00:29:02.240 --> 00:29:05.160
financial with the dollar apart the money part.

511
00:29:05.480 --> 00:29:08.319
Yeah, when we did our research for this, we had

512
00:29:08.400 --> 00:29:11.640
data testers and this is one section that none of

513
00:29:11.640 --> 00:29:14.720
them liked. It's like, yeah, but you've got to think

514
00:29:14.759 --> 00:29:17.039
about the money. You know, you've got to have a

515
00:29:17.039 --> 00:29:20.680
game plan. You can't just you know, have a goal

516
00:29:20.799 --> 00:29:23.759
in mine and have a game plan and get proper

517
00:29:23.799 --> 00:29:27.559
help around you to accomplish it. Plus, in this day

518
00:29:27.559 --> 00:29:31.480
and age, it's not just dollars and cents, or stocks

519
00:29:31.519 --> 00:29:35.000
and bonds, or real estate or minerals like gold and silver.

520
00:29:35.119 --> 00:29:39.279
Now you've got you know, cryptocurrency, and you know all

521
00:29:39.359 --> 00:29:44.200
kinds of other ways to make money. And you know

522
00:29:44.440 --> 00:29:49.039
also the financial ties into your work or business. I mean,

523
00:29:49.039 --> 00:29:51.519
if we're going to leave in some cases it's it's

524
00:29:51.720 --> 00:29:54.200
it's directly related to the amount of money that we're

525
00:29:54.200 --> 00:29:58.400
making or not making. So it's important. It's a section

526
00:29:58.759 --> 00:30:01.000
where you can write down the the actions and the

527
00:30:01.079 --> 00:30:04.359
goals and your intentions and work on it.

528
00:30:05.319 --> 00:30:07.640
Yeah, and I think we both agree. It doesn't matter

529
00:30:07.640 --> 00:30:10.640
how old or how young you are. It just start,

530
00:30:11.079 --> 00:30:12.920
you know, it's just now is a good time. If

531
00:30:12.920 --> 00:30:15.359
you haven't started anything on this front before, today's good.

532
00:30:15.839 --> 00:30:17.759
Yeah, exactly. I love that you said that.

533
00:30:19.039 --> 00:30:23.279
Yeah, Okay. The last one, which is really quite delightful

534
00:30:23.319 --> 00:30:27.319
and surprising. The T stands for take care of Yeah,

535
00:30:27.400 --> 00:30:28.319
and Matt is.

536
00:30:28.960 --> 00:30:34.119
Taking care of your health, your family, and also doing

537
00:30:34.200 --> 00:30:36.519
work in the community, taking care of others in the

538
00:30:36.519 --> 00:30:38.759
community to make the community stronger.

539
00:30:40.680 --> 00:30:43.839
How this relates or aligns with me or speaks to

540
00:30:43.880 --> 00:30:46.680
my heart. You might remember that I'm a logo therapist,

541
00:30:46.759 --> 00:30:52.279
which is Victor Frankel's logo existential philosophy for psychology, and

542
00:30:52.359 --> 00:30:54.960
a lot of what he's talking about is, you know,

543
00:30:54.960 --> 00:30:57.559
when you employ the idea of self transcendence and you're

544
00:30:57.599 --> 00:31:00.920
focused not on yourself but on other people, that lends

545
00:31:01.000 --> 00:31:03.559
to a sense of vitality. We are better as humans

546
00:31:03.559 --> 00:31:06.960
when we were helping and serving others. We're not absorbed

547
00:31:06.960 --> 00:31:09.759
in our own problems, our own issues, but rather helping

548
00:31:09.759 --> 00:31:11.480
someone else. So this one really speaks to me for

549
00:31:11.519 --> 00:31:12.359
those reasons.

550
00:31:13.160 --> 00:31:15.920
Yeah, and I agree with you, and I'm glad that

551
00:31:15.960 --> 00:31:21.559
it dops. I feel too that if we take the

552
00:31:22.680 --> 00:31:25.960
we get out of our own way and let go

553
00:31:26.119 --> 00:31:30.680
of what's in our way when we're helping others. Oh

554
00:31:30.680 --> 00:31:34.160
my god, the gift in that is incredible. And we

555
00:31:34.200 --> 00:31:38.799
share stories in the book about helping others in the community,

556
00:31:38.880 --> 00:31:44.079
and I think you get a lot more from it

557
00:31:44.480 --> 00:31:49.160
than what you give, and it's really incredible. So I

558
00:31:49.200 --> 00:31:52.359
feel like we all need to have some element of

559
00:31:52.440 --> 00:31:53.039
give back.

560
00:31:54.160 --> 00:31:57.200
I completely agree. And now you've summoned a story for me,

561
00:31:57.240 --> 00:31:59.400
which I'll share when we come back from the break.

562
00:32:00.640 --> 00:32:02.640
I'm your host, doctor Release Cortez. We rre on the

563
00:32:02.680 --> 00:32:05.880
area with David Cohen of Your Big Venture, where he

564
00:32:05.880 --> 00:32:08.960
specializes in helping business owners mind their strengths, get clear

565
00:32:09.039 --> 00:32:11.720
on their value their markets, and then begin to develop

566
00:32:11.759 --> 00:32:14.119
a sales and marketing game plan that gets results. We've

567
00:32:14.119 --> 00:32:17.359
been talking about his swift model to live your best life.

568
00:32:17.640 --> 00:32:19.519
After the break, We're going to get into some various

569
00:32:19.519 --> 00:32:21.400
ways you can apply some of the ideas in the

570
00:32:21.440 --> 00:32:24.000
ways that he thinks about things and helps his clients.

571
00:32:24.119 --> 00:32:24.920
We'll be right back.

572
00:32:40.480 --> 00:32:44.039
Doctor Elise Cortez is a management consultant specializing in meaning

573
00:32:44.119 --> 00:32:47.920
and purpose. An inspirational speaker and author, she helps companies

574
00:32:48.000 --> 00:32:51.319
visioneer for a greater purpose among stakeholders and develop purpose

575
00:32:51.359 --> 00:32:55.720
inspired leadership and meaning infused cultures that elevate fulfillment, performance,

576
00:32:55.759 --> 00:32:58.799
and commitment within the workforce. To learn more, or to

577
00:32:58.839 --> 00:33:01.400
invite at least to speak to you your organization, please

578
00:33:01.519 --> 00:33:04.880
visit her at elisecortes dot com. Let's talk about how

579
00:33:04.920 --> 00:33:13.400
to get your employees working on purpose. This is working

580
00:33:13.440 --> 00:33:16.839
on purpose with doctor Elise Cortes. To reach our program

581
00:33:16.839 --> 00:33:19.640
today or to open a conversation with Elise, send an

582
00:33:19.680 --> 00:33:24.839
email to Elise A. L i Se at eliscortes dot com.

583
00:33:24.880 --> 00:33:27.039
Now back to Working on Purpose.

584
00:33:31.920 --> 00:33:33.759
Thanks for staying with us and welcome back to Working

585
00:33:33.799 --> 00:33:36.599
on Purpose. I'm your host, Doctor Release Cortes. As you

586
00:33:36.640 --> 00:33:39.359
know by now, this program is dedicated to empowering and

587
00:33:39.400 --> 00:33:42.319
inspiring you along your journeys to realize more of your potential.

588
00:33:42.720 --> 00:33:44.119
So if you want to learn more about how we

589
00:33:44.160 --> 00:33:46.720
can work together and learn about the Gusto Academy, which

590
00:33:46.759 --> 00:33:49.440
is an online feature, you can make your way to

591
00:33:49.480 --> 00:33:52.839
our main website gustodeshnow dot com and then go to

592
00:33:52.960 --> 00:33:55.839
the training tap and you can find the Academy if

593
00:33:55.839 --> 00:33:58.000
you are just now joining us. My guest is David Cohen.

594
00:33:58.079 --> 00:34:01.880
He's the co author of Live Life's Swift. So the

595
00:34:01.960 --> 00:34:05.680
story I mentioned before we went on break about giving back.

596
00:34:06.240 --> 00:34:09.440
So in two thousand and five, after Hurricane Katrina had

597
00:34:09.519 --> 00:34:12.880
hit living here in Dallas. I was married at the

598
00:34:12.880 --> 00:34:14.360
time and we had a two and a half year

599
00:34:14.400 --> 00:34:17.159
old daughter, and my husband had gone to high school

600
00:34:17.760 --> 00:34:20.599
in at the Jesuit High School in New Orleans, and

601
00:34:20.679 --> 00:34:22.760
so when the hurricane hit, he's like, these people are

602
00:34:22.760 --> 00:34:24.840
gonna need some help. So he called the local Dallas

603
00:34:24.960 --> 00:34:27.000
Jesuit school and said, hey, can we help? Is there

604
00:34:27.039 --> 00:34:30.480
something you need? You need canned goods, Do you need diapers?

605
00:34:30.519 --> 00:34:32.840
Do you need rooms? And a house? What do you need?

606
00:34:32.920 --> 00:34:35.199
They said, rooms in a house? How many do you

607
00:34:35.480 --> 00:34:37.320
How many can you give? And we said four, we

608
00:34:37.360 --> 00:34:39.480
have four at the time. She said, I'll take them all.

609
00:34:40.159 --> 00:34:43.800
So we ended up like early September two thousand and five,

610
00:34:44.360 --> 00:34:48.440
taking in three high school senior boys and then one

611
00:34:48.480 --> 00:34:51.079
set of their parents for a while, and they lived

612
00:34:51.079 --> 00:34:53.440
with us, and so my young daughter got three big

613
00:34:53.480 --> 00:34:56.360
brothers right over night. And it was amazing. The experience

614
00:34:56.440 --> 00:34:59.039
was amazing. And I remember writing in the Christmas letter

615
00:34:59.159 --> 00:35:02.000
that year saying that just what you said, you know,

616
00:35:02.039 --> 00:35:04.559
we extended a hand to take in these boys, thinking

617
00:35:04.599 --> 00:35:06.719
that we would make a difference in their lives, when

618
00:35:06.760 --> 00:35:08.960
in fact what had happened is they made a profound

619
00:35:08.960 --> 00:35:11.840
difference in our lives and we're still in touch, they're

620
00:35:11.840 --> 00:35:15.760
still connected to us. It was such a profound experience, Yeah, I.

621
00:35:15.800 --> 00:35:20.159
Bet, and such oh man, such pain and devastation in that.

622
00:35:20.880 --> 00:35:25.800
I remember watching and there's on you know, CNN or whatever.

623
00:35:26.119 --> 00:35:29.519
Here we get CNN here in drama, and after three

624
00:35:29.599 --> 00:35:32.480
days I just had stop. It's like this is too

625
00:35:32.559 --> 00:35:33.239
much to bear.

626
00:35:33.840 --> 00:35:36.320
Yeah, it was amazing to be with them as they

627
00:35:36.320 --> 00:35:38.400
went through that. You know, so they saved us for

628
00:35:38.440 --> 00:35:40.719
the four months while their school was rebuilt, and then

629
00:35:40.760 --> 00:35:43.880
they went back to New Orleans to finish the rest

630
00:35:43.920 --> 00:35:47.599
of school year. Anyway, So yeah, so that speaks again

631
00:35:47.679 --> 00:35:50.880
to the power of the human spirit to persevere. And

632
00:35:50.960 --> 00:35:52.840
part of that is I want to get to one

633
00:35:52.880 --> 00:35:56.280
of your your pieces of advice that we can use

634
00:35:56.320 --> 00:35:58.679
to apply to make our lives the best and their fullest,

635
00:35:58.679 --> 00:36:00.840
and that is to believe even ourselves.

636
00:36:03.679 --> 00:36:07.039
Yeah, if you don't, nobody else is. I don't. I

637
00:36:07.039 --> 00:36:10.320
don't mean to be flipping about that, but you really

638
00:36:10.360 --> 00:36:13.039
do have to have some sort of belief or even

639
00:36:13.119 --> 00:36:18.679
self love and self nurturing because it's as an entrepreneur

640
00:36:19.679 --> 00:36:22.639
this these past few years, I've found it the toughest,

641
00:36:23.199 --> 00:36:27.199
most challenging two years in my business life than I've

642
00:36:27.199 --> 00:36:34.519
ever experienced. And so we need to adapt and adopt

643
00:36:34.840 --> 00:36:41.159
really smart habits, and you know, the Slip method is

644
00:36:42.079 --> 00:36:46.440
definitely going to help you do that. And yeah, just

645
00:36:47.599 --> 00:36:50.519
you need that kind of support.

646
00:36:49.960 --> 00:36:52.599
You do. You need to be reminded of, you know,

647
00:36:52.760 --> 00:36:55.800
believing yourself. And so I love to show this example.

648
00:36:55.960 --> 00:37:01.000
It's from the movie Cinderellaman. Russell Crowe is you know,

649
00:37:01.199 --> 00:37:05.199
is a is a boxer and his his his coach,

650
00:37:05.239 --> 00:37:07.000
I forget his name, but I love him as an actor.

651
00:37:08.159 --> 00:37:11.519
Every time that Russell was going in to go in

652
00:37:11.599 --> 00:37:14.360
for a fight, you know, they'd be in the prep

653
00:37:14.480 --> 00:37:17.800
room and his coaches put his tape and his gloves

654
00:37:17.800 --> 00:37:20.159
on him, and he's and so the coach is standing,

655
00:37:20.239 --> 00:37:22.639
Russell Crowe is on the lane, on the on the table,

656
00:37:23.079 --> 00:37:26.280
and his coach says, who was that that knocked out

657
00:37:26.400 --> 00:37:30.639
so and so in the third you know round, and

658
00:37:30.719 --> 00:37:34.280
Russell I believe that was me? And then the coach

659
00:37:34.360 --> 00:37:36.719
goes on, Hey, who was that that? You know, he

660
00:37:36.800 --> 00:37:38.880
goes on with a few other things where he's surfacing

661
00:37:38.960 --> 00:37:42.199
and remembering some of his fights and one of the

662
00:37:42.199 --> 00:37:44.559
best times that he does that, so he's Russell goes,

663
00:37:45.079 --> 00:37:47.920
that was me? And then what the last time he

664
00:37:47.960 --> 00:37:49.559
says that. He goes, but I'm beginning to believe it

665
00:37:49.639 --> 00:37:51.679
might have been you. He did all that stuff. But

666
00:37:51.840 --> 00:37:55.360
the point is his coach was helping him believe in himself.

667
00:37:55.840 --> 00:37:57.920
And we do need that sometimes if we can't summit

668
00:37:58.039 --> 00:38:02.840
for ourselves being association choosing who just uke choosing who

669
00:38:02.880 --> 00:38:06.360
to socialize with and be in communion with can help

670
00:38:06.440 --> 00:38:09.239
remind us of those things when we forget how great

671
00:38:09.280 --> 00:38:09.840
we really are.

672
00:38:10.280 --> 00:38:14.360
Yeah. I just saw Lisa Nichols on Tony Robbins and

673
00:38:14.840 --> 00:38:19.199
Dean Gratziosi event this last week on Thursday, Friday, Saturday,

674
00:38:19.559 --> 00:38:23.280
and she spoke on Saturday about she was a swimmer,

675
00:38:23.519 --> 00:38:27.000
competitive swimmer as a team, but she was like the worst.

676
00:38:27.360 --> 00:38:31.519
She never won. She came it loss, you know. Anyway,

677
00:38:32.679 --> 00:38:38.199
she was bumped up to compete with older girls and

678
00:38:38.880 --> 00:38:41.280
she said, no, I'm going to make a difference this time.

679
00:38:41.360 --> 00:38:42.960
I'm not going to finish last. I'm not going to

680
00:38:43.000 --> 00:38:46.079
be a loser. And she spoke to her grandmother right

681
00:38:46.119 --> 00:38:51.639
before the swim meet, and her grandmother instilled this winners

682
00:38:51.679 --> 00:38:56.079
never quit, quarters, never win, and so dove into the

683
00:38:56.079 --> 00:38:59.719
pool in the race. She that was her mantra. She's swimming,

684
00:38:59.760 --> 00:39:04.159
you know, winners quit, quitters never win, winners never quit.

685
00:39:04.880 --> 00:39:07.679
And you know what, she came in first.

686
00:39:09.119 --> 00:39:13.000
Yeah, mindset is so powerful. I just remembered the coach's

687
00:39:13.039 --> 00:39:16.079
name is Paul Giamanti. I want to make sure why

688
00:39:17.199 --> 00:39:20.119
he's such a such a beautiful soul, I know, and.

689
00:39:20.039 --> 00:39:22.760
I think that movie was fund here in Toronto actually

690
00:39:22.880 --> 00:39:25.639
because I really had a find of mine that had

691
00:39:25.800 --> 00:39:26.519
a big part.

692
00:39:27.800 --> 00:39:31.400
Amazing. Okay, So another piece of advice that you that

693
00:39:31.519 --> 00:39:34.760
you offer is to act on our goals and our dreams.

694
00:39:35.360 --> 00:39:36.199
Well enough, but.

695
00:39:38.000 --> 00:39:41.679
That's important, you know, happy have big dreams and you

696
00:39:41.760 --> 00:39:44.239
never know you might you might get And that's where

697
00:39:44.320 --> 00:39:49.320
Lance really he actually wrote, or you know, I quoted

698
00:39:49.400 --> 00:39:54.119
him in his work and yeah, I have those big

699
00:39:54.199 --> 00:39:59.880
dreams were we forget like life's magical and yet you know,

700
00:40:00.159 --> 00:40:04.599
been bogged down by you know, all this nonsense over

701
00:40:04.639 --> 00:40:09.119
the past five probably longer, but it just seems there

702
00:40:09.159 --> 00:40:13.320
is more of an intensity lately. And so don't forget

703
00:40:13.360 --> 00:40:17.280
to dream, you know, and I have that big goal.

704
00:40:17.559 --> 00:40:19.920
Just share a really quick story around that. So one

705
00:40:19.920 --> 00:40:22.400
of my dreams is to go to Africa to teach.

706
00:40:22.800 --> 00:40:26.360
I'm a little I know that, yes, yeah, right, and I'm.

707
00:40:26.239 --> 00:40:31.159
A little nervous about that. So I'm also you know,

708
00:40:31.239 --> 00:40:33.960
moving into a new direction with the business with with

709
00:40:34.000 --> 00:40:38.239
working with youth in nineteen to thirty five and two capacities, right,

710
00:40:38.760 --> 00:40:42.800
so I apply. There's a site here in Toronto called

711
00:40:42.880 --> 00:40:47.079
ripen RI I P. E. N. Dot ca A and

712
00:40:47.119 --> 00:40:50.440
you can put up proposal in to get help from

713
00:40:50.519 --> 00:40:54.440
students to help you with maybe market research or you know,

714
00:40:54.679 --> 00:40:59.719
maybe strategy or whatever. So I did that and it

715
00:40:59.840 --> 00:41:02.320
was around in January and I think I'm not getting

716
00:41:02.360 --> 00:41:05.199
anywhere with this, right, all of a sudden, the next

717
00:41:05.320 --> 00:41:09.800
day I get a request from Cabindish University, going Cavumbish University.

718
00:41:09.800 --> 00:41:15.599
Where is this? So we meet and they're in Zambia

719
00:41:16.199 --> 00:41:19.280
and they want to work with me. And matter of fact,

720
00:41:19.400 --> 00:41:22.039
I have a meeting yesterday and then we have one

721
00:41:22.119 --> 00:41:26.000
last meeting on Friday and we'll complete the work. But

722
00:41:26.360 --> 00:41:30.800
now I've got a relationship with somebody that entrepreneurs So

723
00:41:30.880 --> 00:41:34.840
these are students that are in entrepreneurship or business and

724
00:41:35.119 --> 00:41:37.639
I'm going to definitely pursue that and talk to them

725
00:41:37.679 --> 00:41:41.800
down the road about maybe if I don't teach online

726
00:41:42.000 --> 00:41:44.920
maybe for now, but within the next year to come

727
00:41:44.960 --> 00:41:49.079
in person and meet the students and speak to the class.

728
00:41:49.280 --> 00:41:51.599
So that isn't that funny? It just showed up.

729
00:41:52.400 --> 00:41:55.039
Well, there's something about speaking it into the universe, right,

730
00:41:55.039 --> 00:41:58.559
There is definitely then just putting it out there. But

731
00:41:58.800 --> 00:42:00.400
why do you want to go to f what is

732
00:42:00.440 --> 00:42:01.360
it about Africa's car.

733
00:42:02.000 --> 00:42:06.239
I don't know, it's it's in a way, it's a

734
00:42:06.239 --> 00:42:09.360
bit scary to go there because like there is like

735
00:42:09.519 --> 00:42:16.039
such poverty, and you know that that kind of scares me.

736
00:42:16.119 --> 00:42:20.320
But and then it's so far away, uh from from

737
00:42:20.320 --> 00:42:26.400
my little place here. Uh yeah, it's that and and

738
00:42:26.559 --> 00:42:29.239
going somewhere where I've never been, and I'm so out

739
00:42:29.280 --> 00:42:32.519
of my element and my you know, normal routine. And

740
00:42:32.559 --> 00:42:34.840
it's like if you're not going to grow, if you

741
00:42:34.840 --> 00:42:38.079
don't stretch yourself. So you know, I'm all that, I'm

742
00:42:38.079 --> 00:42:39.800
going to go true debt.

743
00:42:39.960 --> 00:42:43.239
Well, listeners and viewers, you know that I'm a huge

744
00:42:43.239 --> 00:42:47.119
fan of world travel, and my anthology has stories from

745
00:42:47.119 --> 00:42:49.679
women who live in Africa, and I am coming to

746
00:42:49.679 --> 00:42:51.800
see them at some point in person as well. So

747
00:42:51.880 --> 00:42:54.480
who knows, maybe we're on the same bus, David, but yeah,

748
00:42:54.599 --> 00:43:02.280
maybe that'll be great right right well together, Well, that

749
00:43:02.360 --> 00:43:04.239
speaks to like one of the other things that you'd

750
00:43:04.320 --> 00:43:07.079
like to talk about, you talk about life balance is vital,

751
00:43:07.159 --> 00:43:09.000
So speak to that, and then I'll add my two

752
00:43:09.119 --> 00:43:09.639
cents to that.

753
00:43:12.480 --> 00:43:16.239
You know, you burn out, especially now, you know you

754
00:43:16.360 --> 00:43:18.760
burn out after a while. But if you're just a

755
00:43:18.800 --> 00:43:22.960
one trick, pony, you burn out and so you live

756
00:43:23.000 --> 00:43:25.000
a full life. We're only here for a short time.

757
00:43:25.440 --> 00:43:29.800
Live a full life and your doss at everything you know,

758
00:43:29.880 --> 00:43:33.119
and and not not that it has to all work out,

759
00:43:33.760 --> 00:43:36.400
you know, in some case it doesn't. Not that everybody

760
00:43:36.519 --> 00:43:38.920
is going to be your favorite person. But you know,

761
00:43:39.039 --> 00:43:42.039
if you're socializing, but socialize the people that lift your

762
00:43:42.079 --> 00:43:44.480
spirits and that bring you joy and that you can

763
00:43:44.599 --> 00:43:50.719
learn from them, you know. Yeah, just how soak it

764
00:43:50.760 --> 00:43:53.440
all up. We're only here for a short term or

765
00:43:53.440 --> 00:43:57.079
a short time, so soak it all up and and

766
00:43:57.320 --> 00:43:58.960
live that full life.

767
00:44:00.000 --> 00:44:03.639
Okay, So that that's that's interesting. So to me, what

768
00:44:03.679 --> 00:44:06.760
you you just said is different from life balance that

769
00:44:06.880 --> 00:44:10.199
I would call the full ingredient, you know, soup is

770
00:44:10.199 --> 00:44:12.920
what you just talked about. I thought you were saying,

771
00:44:12.960 --> 00:44:14.880
you know, like for example, we hear work life balance

772
00:44:14.920 --> 00:44:17.440
all the time, and and just last week we were

773
00:44:17.440 --> 00:44:19.559
having a conversation of that it's better to go for

774
00:44:19.679 --> 00:44:22.599
work life harmony or work life integration and balance because

775
00:44:22.639 --> 00:44:25.920
balance implies, you know, a scarcity. It's either this or that.

776
00:44:26.679 --> 00:44:29.119
So I like the way you described that and totally

777
00:44:29.119 --> 00:44:31.840
alignment with that. Yeah, let's that's why you know, we're

778
00:44:31.880 --> 00:44:34.320
all about going for the Gusto here at Gusto now right.

779
00:44:34.400 --> 00:44:37.000
That's yeah, that's that's our thing.

780
00:44:37.559 --> 00:44:43.360
Yeah, and that's so important, you know, live with gusto

781
00:44:44.920 --> 00:44:49.400
fire and all the cylinders, you know. Yeah, and have

782
00:44:50.079 --> 00:44:53.559
a balanced approach. Not that it's work life balance. It's like,

783
00:44:53.960 --> 00:44:56.760
have a balanced approach. Don't just be all work, don't

784
00:44:56.760 --> 00:44:59.920
play you all have nothing in the end.

785
00:45:00.480 --> 00:45:05.760
Enjoy the buffet of life. Yes, yeah, I always tell people,

786
00:45:05.800 --> 00:45:07.559
you know, when it comes to running, for example, to

787
00:45:07.679 --> 00:45:09.960
keep myself going, I've got a formula for how I

788
00:45:10.159 --> 00:45:13.280
keep running, and that is I follow the best looking

789
00:45:13.320 --> 00:45:15.719
man in the field and then I have somebody release

790
00:45:15.800 --> 00:45:18.239
the wild animal behind me and it works every time

791
00:45:18.280 --> 00:45:19.000
to keep running.

792
00:45:21.559 --> 00:45:26.360
I love I love your philosophy too. There's so much,

793
00:45:27.079 --> 00:45:30.480
you know. I had you as a guest on the

794
00:45:30.519 --> 00:45:33.800
book event back in February and for your you know,

795
00:45:33.960 --> 00:45:38.599
viewers and listeners. You know, doctor Lisa is the real deal.

796
00:45:38.719 --> 00:45:43.079
You said yes immediately you came on, you did a talk.

797
00:45:43.280 --> 00:45:46.920
You're so gracious and professional, and now tonight I find

798
00:45:46.960 --> 00:45:49.599
it that you do im problems. So you're just you're

799
00:45:49.679 --> 00:45:51.079
just the real deal.

800
00:45:51.440 --> 00:45:53.679
Well, thank you, David. I'm trying to, you know, eat

801
00:45:53.719 --> 00:45:56.400
the whole buffet of life too, So I happen to

802
00:45:56.400 --> 00:45:59.800
be a pretty good eater, so you know it helps. Okay,

803
00:45:59.800 --> 00:46:02.039
So to finish this conversation, we have just a couple

804
00:46:02.039 --> 00:46:04.840
of minutes here, I want to talk about, you know,

805
00:46:04.920 --> 00:46:09.199
this idea of the big challenges, big dreams. You know,

806
00:46:09.280 --> 00:46:12.239
they it's hard, like writing a book, for example, is hard,

807
00:46:12.320 --> 00:46:15.840
those bigger, longer term projects. So give us your perspective,

808
00:46:15.840 --> 00:46:17.760
your advice, and how do we how do we keep

809
00:46:17.800 --> 00:46:21.800
ourselves focused on those big challenges to make them come true?

810
00:46:22.239 --> 00:46:24.960
Two words, there are three words. Chunk it down. Just

811
00:46:25.000 --> 00:46:28.360
do it in bite sizes because it took over like

812
00:46:28.440 --> 00:46:30.599
three years to get that or two and a half

813
00:46:30.639 --> 00:46:33.639
to get that book going, and and there's phases. So

814
00:46:34.039 --> 00:46:39.159
you know, enjoy the journey because you know you'll you'll

815
00:46:39.280 --> 00:46:42.519
end up it'll be on Amazon and eventually, just keep

816
00:46:42.599 --> 00:46:45.519
enjoying the journey, keep working through it, take take it in.

817
00:46:46.039 --> 00:46:48.199
You know, it's not it doesn't have to be overnight,

818
00:46:49.039 --> 00:46:52.280
you know, take your time with it, and and chunk

819
00:46:52.320 --> 00:46:54.800
it down, do it and bite sized pieces. It's it's

820
00:46:54.840 --> 00:46:59.079
a lot nicer I like writing Saturday mornings, for example,

821
00:46:59.320 --> 00:47:01.559
the first thing morning and I have a coffee and

822
00:47:01.599 --> 00:47:04.440
I have nice jazz music on and I'm in a

823
00:47:04.519 --> 00:47:07.840
nice place to write, you know. Yeah.

824
00:47:07.960 --> 00:47:09.679
Yeah. And the other thing that you talk about in

825
00:47:09.679 --> 00:47:11.360
the book that I really align with too is just

826
00:47:11.440 --> 00:47:13.760
get to it. Just start. And the worst thing that

827
00:47:13.760 --> 00:47:15.920
you can do is say I'll get to it one day,

828
00:47:15.960 --> 00:47:17.920
because you don't know if you get that one day.

829
00:47:18.159 --> 00:47:19.960
So today is a good day to start and just

830
00:47:20.079 --> 00:47:22.480
do some one small step and that will also make

831
00:47:22.559 --> 00:47:25.960
you feel better, help stoke your enthusiasm and your energy

832
00:47:25.960 --> 00:47:27.719
if you just do something every day.

833
00:47:28.039 --> 00:47:31.679
Yeah, an hour every day I teach. I'm teaching business

834
00:47:31.679 --> 00:47:34.920
planning tomorrow and people get bigd oun Oh I hate

835
00:47:35.119 --> 00:47:37.880
since plans for so long and gedious blah blah blah.

836
00:47:38.079 --> 00:47:40.079
It's a just two and a half hour a day.

837
00:47:40.400 --> 00:47:42.800
By a month you'll have yeah.

838
00:47:43.159 --> 00:47:47.000
Yeah. Well, it's been beautiful to get to know you better, David,

839
00:47:47.039 --> 00:47:49.920
all these times that we've been on our mentorship calls

840
00:47:50.000 --> 00:47:54.079
where LANs is pouring into us and so getting connected there.

841
00:47:54.079 --> 00:47:55.400
But now I feel like I know you on a

842
00:47:55.480 --> 00:47:57.519
whole different level. Thank you so much for coming on

843
00:47:57.599 --> 00:48:00.599
working and talking about your life, your business US and

844
00:48:00.679 --> 00:48:02.639
Live Life Swift. Beautiful.

845
00:48:03.320 --> 00:48:06.159
Thanks for allowing me to be your guests. And what

846
00:48:06.519 --> 00:48:09.320
a joy. I remember booking this back in January and

847
00:48:09.360 --> 00:48:12.639
I'm thinking, may, oh my god, it's so long, and

848
00:48:12.679 --> 00:48:15.519
then here we are, and what a joy you are

849
00:48:15.679 --> 00:48:18.760
to be on your show. And I love the work

850
00:48:18.800 --> 00:48:22.960
you're doing, so you know, keep up the amazing things

851
00:48:23.119 --> 00:48:24.400
you're doing. Amazing work.

852
00:48:25.239 --> 00:48:28.280
Well, thank you, David. Would you like to give thoseeners

853
00:48:28.320 --> 00:48:31.679
and viewers say thirty seconds of a perspective, pearls of

854
00:48:31.719 --> 00:48:32.840
wisdom encouragement?

855
00:48:36.039 --> 00:48:43.840
Get the book. It's on Amazon, Live Life Swift. Just

856
00:48:43.840 --> 00:48:46.599
just live your life, you know, to the best of

857
00:48:46.679 --> 00:48:48.719
your Just do your best. You can go to bed

858
00:48:48.760 --> 00:48:51.880
every day and say I didn't make best, whether it's

859
00:48:51.880 --> 00:48:55.760
socializing or your business or you know, your money. I'm

860
00:48:55.760 --> 00:48:57.840
doing my best. That's all I can do.

861
00:48:59.480 --> 00:49:03.000
Beautiful. Thank you listeners and viewers. If you want to

862
00:49:03.079 --> 00:49:05.039
learn more about David Cohen, the work he does at

863
00:49:05.039 --> 00:49:08.039
Your Big Venture, or his new Big book, Live Life Swift,

864
00:49:08.360 --> 00:49:11.960
start by visiting his website. It's your Big Venture dot com.

865
00:49:12.199 --> 00:49:15.039
Your Big Venture dot Com. Last week. If you missed

866
00:49:15.039 --> 00:49:17.400
the live show, you can catch up your recorded podcast

867
00:49:17.440 --> 00:49:19.400
or wherever you get yours. We were on air with

868
00:49:19.440 --> 00:49:24.679
doctor Tracy bowen Brauer, who is a PhD sociologist studying happiness, work,

869
00:49:24.719 --> 00:49:27.679
life fulfillment, and the future of work. We talked about

870
00:49:27.679 --> 00:49:30.239
these seemingly elusive concepts and how we can put them

871
00:49:30.280 --> 00:49:33.159
into action into your culture. Next week will be on

872
00:49:33.159 --> 00:49:36.960
the air with the dynamic duel of Fuke Niniaya Michaels

873
00:49:37.079 --> 00:49:40.920
and her co author at Nibea Abusa to talk about

874
00:49:40.960 --> 00:49:45.159
their new beautiful book called Modern Leadership inspired by Mother Nature.

875
00:49:45.360 --> 00:49:46.800
I can't wait for this and by the way, one

876
00:49:46.800 --> 00:49:49.239
of them is from Africa. See you then, and remember

877
00:49:49.239 --> 00:49:51.079
that work is one of the best adventures and means

878
00:49:51.079 --> 00:49:53.480
of realizing our potential and making the impact we crave

879
00:49:53.719 --> 00:49:55.559
and can give us the opportunity to do business in

880
00:49:55.599 --> 00:49:58.639
a way that betters the world. So let's work on Purpose.

881
00:50:02.079 --> 00:50:04.719
We hope you've enjoyed this week's program. Be sure to

882
00:50:04.760 --> 00:50:07.840
tune into Working on Purpose featuring your host, doctor Elise

883
00:50:07.880 --> 00:50:11.760
Cortes each week on W four CY. Together we'll create

884
00:50:11.800 --> 00:50:15.920
a world where business operates conscientiously, leadership inspires and passion

885
00:50:15.960 --> 00:50:19.039
performance and employees are fulfilled in work that provides the

886
00:50:19.119 --> 00:50:22.400
meaning and purpose. They crave see you there. Let's work

887
00:50:22.519 --> 00:50:23.199
on purpose.