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The topics and opinions express in the following show are
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solely those of the hosts and their guests, and not
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those of W FOURCY Radio. It's employees are affiliates. We
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make no recommendations or endorsements for radio show programs, services,
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or its employees are affiliates. Any questions or comments should
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be directed to those show hosts. Thank you for choosing
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W FOURCY Radio.
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What's Working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want Working on Purpose. Now, here's your host, doctor
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Elise Cortes.
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Welcome back to the Working on Purpose Program. Thanks for
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turning again this week. Great to have you. The show
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has been brought to you with passionate pride since February
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of twenty fifteen. I'm your host, doctor Elise core Test.
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If we've not met before and you don't know me,
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I'm an organizational psychologist and lagal therapist, a speaker and author.
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My team and I at gustoe Now help companies to
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enliven and fortify their operations by building a high performance,
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invigorated culture and leadership activated by meaning and purpose. Our
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mission is to help our clients create a destination workplace
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where people flocked to join, are inturntly motivated to perform
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with their best, can grow to their full potential, and
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are committed to stay and dynamic de deliver on the
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company's mission, which translates into higher profits for you. You'll learn
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more about us and how we can work together at
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gustodashnow dot com or my personal site elisquare test dot com.
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Getting into today's program we had with us today Ben Lydel.
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He's a serial entrepreneur and health care innovator known for
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his for being ahead of the curve. He launched several
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successful companies in including two on the New York Stock Exchange.
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The best known is Anthem one of the three leading
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US health plans, with the market capitalization placing it on
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the top thirty of the Fortune five hundred. He also
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founded Accordia, Inc. Which became the world's seventh largest insurance broker.
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He is the author of the series The Potentialist, Your
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Future in the New Reality of the next thirty years,
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The Pursuit of Wisdom, and there's a third installment coming
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as well.
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The series is.
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Intended as a guidebook for success during the fast changing,
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turbulent and opportunity rich times ahead. We're talking about it
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today on Working on Purpose. He joined us from Phoenix. Ben,
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Welcome to Working on Purpose.
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Thank you appreciate being here, Doctor Bartousen.
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So welcome.
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Please call me Elise, and am I saying your last
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name right?
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Is it Litele?
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Yes?
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That's great, perfect, wonderful. I failed to double check that
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with you. So let's first celebrate this amazing thing you
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brought into this world. This is the book of the
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series that I have just read. As I told you
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before we got on AIRBN, it's just stunning. It's really really,
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really beautiful work. And if you would just repeat what
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you said to me about the effort that went involved
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with this book in comparison to a couple of the
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companies that you built.
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Yeah, yeah, well, it is true. It was the most
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challenging project I had ever taken on in my life.
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To write the series, but this specific book was incredibly
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difficult because essentially, I'm trying to write self actualization, how
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you discover your true self and live it and become
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wise in the process, and that was and to do
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it in language that people can understand and grasp and
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in practices they could truly follow. And so to try
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to do that, given that Carl Jung spent twenty two
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volumes doing it, but of course he covered much more,
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was incredibly challenging. But it was all so wonderfully rewarding,
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and I'm proud of the work, and I hope, and
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it means a lot to me that you enjoyed it,
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and I hope that everyone who reads it finds it
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valuable in their life. That would be just fabulous for me.
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It's incredibly incredibly needy, and there's so much there to
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take in and fold into your person and work with.
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So I really really appreciate what you've done with that,
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and thank you for bringing it to the world and
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coming on to the podcast to.
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Talk about it. Great, Thank you so welcome.
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So let's first talk about that you have actually you
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discovered the power potential early in your life and you
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chose to lean into it.
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Can you just kind of give us a brief version
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of that story.
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Yeah, I was. I was taking a summer elective class
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in college, and I was I was grown up young.
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I mean young people got married young and then and
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started life young. When I was when I was a
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young man and so I had two children, I was
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going working nights, going to school days, and I had
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to go year round to get out in four years.
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Since I was looking for a summer class and I
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saw this glass that said the Introduction to Personality, And
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so I go to this class at summertime. It's hot.
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We're sitting inside of an unair conditioned in those days
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building in Texas. And the young professor, who was probably
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only in the thirties, long hair, cool guy, and he said,
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why don't we go outside and set under a shade tree.
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And everybody thought, we like this guy already, so we did.
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And almost the first words out of his mouth, paraphrased
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a little to save time here, was you do not
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have to be anything that someone else expects you to be.
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Inside you is you and you need to discover who
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that is and then live it and if you do that,
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you will be a success in life. And even though
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I had oneonderful parents who encouraged me and said you
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can do anything you want to do, your.
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A little bit further into the microphone, who's there?
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That was like a yeah, that's just like a lightning bolt.
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For me, it was, and I'm sure it was not
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for everyone else in class, but for me that was
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a moment and I realized, this is something for me.
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And then I've learned over the next few weeks that
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there was this whole body of material on how to
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develop your potential and to discover your potential and what
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it meant. And so that became a lifelong advocate avocation
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for me, and it and it's it is. It has
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been my north star throughout my entire life. I've studied it,
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observed it. When I would meet people that I thought
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were wise or insightful, I would basically interview and get
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the o them, learn how they became that way, and
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collected I kept all my notes, collected all that material
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and all of that's wrapped into this book.
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It's stunning.
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And for that, let's just take a second here and
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just invite our listeners and viewers to come with us
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on this purpose journey.
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As you and I were talking about.
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Before we came on air, is that we do need
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to be able to hear, be still enough to be
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able to hear that little.
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Insistent quiet whispering. It's trying to get your attention.
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Telling you where you need to go, what is it
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that you're here for, what is it that you're called for,
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so that you can actually devote your life to that.
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There's nothing more fulfilling than that and where we can
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make the greatest impact. So I just want to situate
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that because when I'm ou speaking to audiences, I would
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say that no more than three percent of people's hands
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go up saying that they know what their purpose is.
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And it's okay if you don't, because that's part of
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a journey. But we just want to encourage you to
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come along with because it's so fulfilling. And look what
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you have done by leaning into your potential, by being
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obedient if you will to that so just amazing.
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So let's talk about potential. You have a rather, I.
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Think studying a unique, beautiful way of talking about it,
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but just starting with the idea that your potential is
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the best you. So for you say a bit more,
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what is potential for us?
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Yeah, it's you're after what you know young and Freud
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called the self with the little ass or the id.
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I use the term I in me, which is not original,
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but it's but I like it because to me it
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spoke to me. The I in me, and your potential
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is when you develop that I in me, which I
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describe how to do in the book, and you do
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it by using it. Uh. And when that I and
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me gets strong enough, your ego is no longer in control.
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H and all of us have an ego, and unfortunately
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for me, any many many people, they think the ego
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is them. It is not. It is a function that
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exists in every human being, just like an arm and
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a leg and everything else. It's a function. It's a
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psychological function, but it is not us. And so when
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you develop that I and me to where it is
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you all day, every night, every time, you'll be happy
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and you will have reached your potential. And that's really crucial.
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You start by learning absolutely to do it when you're
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making important decisions, because your ego will never make the
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right decision. It won't always be wrong, it just will
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never be the best. And so you learn it first
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in decision making and then ultimately it becomes you all
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the time. The ego is still there because there's good
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things about the ego, but it's but it is not
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in control. It's in the backseat and you're in the
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driver's seat.
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Okay, two things to that if I can.
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Then, First, I've always sort of had the notion that
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we can always be reaching and working twitter potential, but
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we can never really fully reach it because we just did.
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The ceiling keeps going further up. Do you align with
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that or see a difference?
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Yeah, But in a sense, I do think you reach
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a point where you live through your your your eye
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and me you live through your true self and it's
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there all the time. But you're correct that the it's
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an organic Uh, it's an organic existence, it's an organic function,
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and so it's always changing and it's always growing. But
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the difference is you don't have to work so hard
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at it. Once you're in there, you just naturally take
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that step to learn. You naturally take that step to
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do the right thing. You don't struggle with it like
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you do so many times in life. And that doesn't
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mean you don't still have hard decisions. You do, but
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they're a lot easier because you know how to you
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know how to answer them, and you know your you
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trust that you're that you'll answer them properly.
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The foundation is more more established. Okay, Then the second
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thing I wanted to cover. I thought this was quite
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fascinating and interesting. And so you're talking about just you know,
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the just the pure power of potential, and you see,
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and yet human potential has always been underestimated. Humanity, especially
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in leaders, have yet to grasp this timeless truth. Would
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you say a bit more about that? And then I
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think I've got something to add to that as well.
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Yeah, it's it's it's I mean, it's a it's a
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historical fact. You go back once upon a time, people
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weren't trusted to own land. The church and the clergy,
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and the and the and the royalty owned all the land.
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And literally, conversations of that time, they're not hard to
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go find, were well, you can't trust people to take
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care of land. They work it, but they could never
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be responsible and take care of it today, right, people
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that will know, No one thought people needed to read.
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Why would you need to read? We'll tell you what
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you need to know, thank you very much. And suddenly,
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thank goodness, Gutenberg and other people didn't believe that, and
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they began to publish books and guess what, people loved
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to read. And in fifty years there were nine million
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books in Europe along nine million in fifty years. And
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then that triggered the desire for literacy, which then triggered
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desire for public education. So we've always we thought people
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can't govern themselves. You know, if we were all today
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sitting in the late eighteen hundreds and seventeen hundreds, there
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would have been discussions all over the place. How can
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you possibly live without a king to tell you what
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to do? Today? We think that's silly. So why can't
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we all be wise? Why can't we all achieve our potential?
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There's no reason other than our own self impost limitation,
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which by the way, comes from the ego.
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That's fascinating an historical background. From the vantaged point of leadership,
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of course, so much of the work that I'm doing
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is helping to encourage, teach, and inspire leaders to look