Dec. 4, 2024

Thrive in 25: Transform Your Life and Career at the Ultimate Women's Conference

Thrive in 25: Transform Your Life and Career at the Ultimate Women's Conference

Imagine a space where women come together to ignite personal and professional transformation. Welcome to Thrive in 25—a conference in Chicago, June 25–28, 2025, designed to elevate you in every way. From mastering your mindset and boosting financial...

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Imagine a space where women come together to ignite personal and professional transformation. Welcome to Thrive in 25—a conference in Chicago, June 25–28, 2025, designed to elevate you in every way. From mastering your mindset and boosting financial savvy to unlocking leadership potential, this event blends real-world training with holistic practices like nature and art to deepen your awareness. Ready to soar? Join a vibrant community of women for strategic action, accountability and empowerment

Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions express in the following show are

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solely those of the hosts and their guests, and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicitor implies shall be extended to W FOURCY Radio

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or its employees are affiliates. Any questions or comments should

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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What's working on Purpose? Anyway? Each week we ponder the

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answer to this question. People ache for meaning and purpose

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at work, to contribute their talents passionately and know their

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lives really matter. They crave being part of an organization

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that inspires them and helps them grow into realizing their

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highest potential. Business can be such a force for good

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in the world, elevating humanity. In our program, we provide

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guidance and inspiration to help usher in this world we

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all want working on Purpose. Now here's your host, doctor

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Elise Cortes.

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Welcome back to the Working and Purpose Program, which has

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been brought to you with passion and pride since February

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of twenty fifteen. Thanks for turning again this week. Great

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to have you. I'm your host, doctor Elis Cortes. If

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we have not met before and you don't know me,

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I'm an organizational psychologist and logo therapist, speaker and author.

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My team and I at Gusto and Now help companies

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enliven and fortify their operations by building a dynamic, high

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performance culture and inspirational leadership activated by meaning and purpose.

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You can learn more about us and how we can

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work together at Gusto dshnew dot com or my personal

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site at Leiscortes dot com. Getting in today's program we

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have with us today. Jennifer pstikas an executive with over

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twenty years of experience in the financial services industry. She

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is currently the senior vice president of business Development of

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a Chicago Land financial institution. In addition to her corporate work,

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Jenna is now leveraging her experience with her personal company,

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Brave Women at Work. At Brave Women at Work, she

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offers career and leadership coaching for women. Helps your clients

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better identify their strengths, what they want, what is holding

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the back, and how to remove those barriers. So they

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can take better hold and be braver in action and

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their careers. She is also part of the team bringing

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a brand new conference for women to the four called

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Thrive in twenty five, which we're talking about today. It

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takes place in June of twenty twenty five, and she

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judged it today from Chicago, Land. Jennifer, welcome back to

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Working on Purpose.

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Thank you so much for having me.

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Yeah, I'm such a fan, as you know.

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Thank you.

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Very happy to have you back, A big fan of

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who you are and what you're doing in the world.

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Because our listeners and viewers maybe don't know you as

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well as I do. Let's talk a bit about your

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background and how it is that you found your way

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first into financial services that you've been doing for a

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good twenty years now.

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Yeah, So it's an interesting journey and I hope it

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inspires people because I didn't know that I wanted to

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be in banking or financial services. I actually was a

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double foreign language major in college, so thought I was

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going to be a college professor, and then lived overseas

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for about a year and realized that I wanted to

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have kind of like a bigger life experience rather than

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just going into one particular subject. I studied literature, I

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studied poems, I studied all that kind of stuff in

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college and was like, no, I want a bigger like scope.

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And so I ended up in business and you know,

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in banking and did well there. So yeah, that's how

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it came to be.

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I understand that whole idea of getting that kind of exposure.

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And you and I, of course sure our love of languages.

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I too love languages, so should a romance language. But

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why is the work in financial services important to you?

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Why not architecture? Why not? I don't know marketing as well?

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I do that, Yeah, so I do the marketing, but

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why financial services? So this one does hit a little

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bit closer to home and that My father actually passed

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away from kidney cancer that moved to the bone when

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I was eighteen years old, and so I saw my

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family struggle financially. We were solid middle class and my

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parents both worked two jobs. Even my dad worked two

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jobs up until he got very ill. So he was

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diagnosed with cancer when I was twelve, and then he

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made it six years in quite the hero in his

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fight against cancer. And then we didn't have enough life

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insurance for him and so my mom had to kind

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of like bootstrap and do two jobs even towards the

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end of her career when she was in her early sixties.

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And so I wanted to make sure that I had

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enough financial knowledge as a woman that was entering the

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world and just to like spread that knowledge to other people.

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And so that's why being in the banking and the

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financial services sphere is important to me.

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So important to be able to leverage those life experiences, right,

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is that's so incredible. I heard a lot of stories

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like that about what somebody has personally gone through that's

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helped shape their path forward. So no, Price, I don't

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think I remember that part of your journey. So thank

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you for sharing that. I lost my dad and one

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much later in life, So I really appreciate that that

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happened for you early. For yourself, that's it's a different road. Well,

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then on top of all that is, if you aren't

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busy enough, my friend, you also are doing work with

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her C suite, and of course, brave women at work

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tell us a little bit about each of those things,

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those endeavors.

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So her c suite, the founder and the CEO is

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Natalie Benamu, and Natalie has been a partner for me

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with the last three plus years, and I've done coaching

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with her community and so that's why it is on

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my LinkedIn profile and speaking and things like that. So

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we've loved partnering together and so that's how I help

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her is through that. And then we've also done some

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side projects together website for entrepreneurs, and we're also going

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to be working together or are working together on the

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Thrive and twenty twenty five conference. And I do have

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to give her a shout out because when I started

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my podcast and I know that you obviously have deep

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roots in this area, she introduced me to so many

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amazing yests and so she's a wonderful connector and I

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just wanted to thank her again because so many people

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have asked when I started the podcast, like how are

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you going to get guests? I'm like, I don't know,

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It's just going to happen, and so it did.

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Mm hmm. No, Nottalie, she's been on the podcast as well.

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Of course, I'm happy to be partnering collaborating with her

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as well for the conference, so yes, also shout out

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with her for me as well. But speaking of that,

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we'll get to more of the conference in just a second,

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but let's first peel back the idea of why you

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believe in empowering and developing women.

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Well, so I started, you know, like I said, the

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banking sphere, but I really started my roots in investment services.

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And if anyone has roots on the investment services side,

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you know that it's a predominantly male industry. And so

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for you know, and I'm throwing out you know, rough

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statistics here, but you know, for every at least when

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I started, you know, for every ten advisors, it would

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be like one to two successful female advice and it

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was a real boys club, doctor Elise, I'm not going

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to pull any bud this year. And it was really

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hard to see a path forward on how I could

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advance and then moving through my career. And there there,

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this is public knowledge. It's in some of the Brave

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Women at Work women's anthologies that I've written, especially the

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second one. I wrote a chapter called Imposter. I've struggled

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in this area. I struggled, admittedly and humbly in this

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area where I wasn't I was told that I wasn't

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leadership material, or that I wasn't considered as a leader.

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I was the head down, work hard type of gal

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and was hoping and praying and wishing that people would

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see my my. You use the word shine, and you

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know what I could bring to the table, and I

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didn't until like I had to figure out how to

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do this on my own. And so I feel very

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passionate about helping other women do the same.

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I remember that now that you bring up about about

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your history. Thank you again for sharing that. I think

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so many women can relate to that of feeling like well,

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the imposter syndrome, but also the idea that the mistaken

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notion that if I took my head down and do

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good work, then I'll be recognized and promoted and my

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career will be just great. And it's just not true.

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And so I coach several women as well too, men

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for that matter as well, but I coach both. But

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particularly with women, what I see is that they don't

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know what they don't know, and they haven't learned to

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really ask for help. And so even just this morning,

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I had a great conversation with a woman that I've

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been coaching for just about a year and a half,

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and just she's making amazing strides, She's learning and has

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been putting forth the notion of being much more proactive

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about how she asks for opportunities for advancement and when

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she has given feedback about you know, whether or not

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she gets doing forward, she's having very direct but respectful

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conversations about why wasn't I chosen? What's missing here? And

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just really and she's and she's you know, really stewarding

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her journey on compensation and really managing that path, not

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just accepting what has been given, but managing that path.

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And I know these are all some of the things

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we'll be talking about, you know, in our conference here

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in next June. But I want to present those things

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because I think so many women who might be listening

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are not even present to the need to have some

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help outside advice to be able to navigate those really

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important topics.

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Agreed, absolutely, So now, well.

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Let's talk about Thrive in twenty five, that the brand

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new conference for women. I am delighted to get to

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serve as the MC for that conference, and I just

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know we have so many special things. Getting to meet

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the speakers has been phenomenal, Jennifer, looking at some of

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the topics we'll be serving up phenomenal, but let's first

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talk about where did it come from? Was it what

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was the impetus for this and how was it actually birthed.

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Yeah, so another interesting story. So as part of it,

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and again through her C suite and Natalie giving her

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credit where credit is due, she's a great connector and

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that's what she does, is she's building women's networks, opportunity

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for women to grow and shine and you know, be

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on the move as leaders. She has that program as well.

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So she introduced me to Hope Mueller, who you've had

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on the show as well. And Hope is a pharmaceutical

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executive and just bottom line, a real powerhouse. So we

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have partnered together through her company's Hunter Street press and

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Climb conferences. And so I have the coaching arm and

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I have the Brave woman at Work brand and then

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you know, we've done a lot of amazing work together.

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And so the moral of the story is, Doctor Elies,

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I have to be really careful what I tell Hope

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because Hope is a big manifestor. And so I came

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up with Thrive in twenty twenty five. I told her.

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I told Hope specifically, I'm like, hey, I think we

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need to do a women's leadership conference. We've done retreats

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on a small scale. Are you willing to give it

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a shot to do a women's leadership event at a large,

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larger scale. And she's like, Yeah, let's do this, And

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so we put it on the list for twenty twenty five,

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thinking and I thought, well, you know, is that really

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going to happen? Well, here we are, here, we are

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You're are MC. We have like eighteen speakers I believe,

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of just amazing background, and we're going to do this thing.

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It is amazing, you know. I don't know if we

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talked about this or not before, Jennifer, but I think

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it was back in twenty eighteen. I too wanted to

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put on a conference really around the world of work.

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But what I really discovered very quickly is you can

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do that alone. You need a full team to help

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you make that happen. And I'm very grateful to be

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part of that team. Obviously. I know Hope that I

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first met her years ago. I was moderating a panel

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that she was on and immediately recognized her greatness. Had

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her on my podcast talking about her book, Hopey, which

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was how I really got to know her. She is

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a powerhouse. She does know how to make things happen.

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So I love the idea that you were the idea

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of person on this and she was part of the

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crew to help bring it forth to action. I'll never

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forget when I got the email saying, Hey, you know,

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Lee's are putting together this, this conference for women would

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love to talk to you about UM seeing immediate is like,

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I'm in let's talk about this.

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Of course, Yes, we're so excited to have you.

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You know what I love about that is getting to

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MC means that I get to know all of the presenters.

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I get to intro. That means I need to know

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them to be able to present them and introduce them.

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I really will get to understand much more fully and

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deeply all of the topics that we'll get to be

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introducing for the women. And I love the idea that

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it's in as you say, Chicago Land. I never had

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heard about Chicago being described as Chicago Land before this conference,

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but I do think it's really Once it's the middle

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of country for me, you know, AMD for all intents

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and purposes. But two, there's something about the energy of

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Chicago that seems to be pretty compelling to me.

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Oh good, I'm glad. So you might be wondering, like

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why Chicago Land, right, So I mean, I'm from Chicago,

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So I said to Hope. We had tossed around her area,

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which is the Las Vegas area, which many conferences are at.

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So who knows, it might flip in different parts of

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the country or maybe we'll have multiple Hope, don't get

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too many ideas if you're listening to that. But I

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just I told her, I'm like, I really feel like

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this needs to be in my neck of the woods, right, Like,

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I feel like it needs to be here. So we

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have something more central for speakers and attendees to go for.

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And we picked Chicago Land versus downtown Chicago. It's because

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we wanted people flying in because most people will fly

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into O'Hare International Airport, so we literally doctor Eli's We're

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like really close to the airports. We wanted people to

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have that accessibility and that flexibility because we know getting

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to downtown Chicago if you've if you've had that experience,

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it can be quite the crapshoot and how long it's

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going to take you to get there. So we wanted

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it to be accessible. We wanted it to be affordable

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and attainable for people. So that's why we pick that location.

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I appreciate that. And while we're on the subject of

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geography and location, before we talk about some of the speakers,

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I also know that you chose the hotel venue very

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very carefully. Talk to us a little bit about that.

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Yeah, so we did also choose a hotel that was

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right by, pretty close to the airport fifteen it's away

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from the airport. We chose something that is not, i

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would say, not necessarily the norm, because we didn't want

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everyone to have like shiny objects syndrome where they're like, oh,

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I'm going to go shopping or I'm going to go

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to the movies or oh, you know. We wanted people

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to be really immersed and really in the experience at

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the hotel. And the hotel's got a really cool I

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you know, hope to stay there. I have done many tours.

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It is a really cool vibe. And so I'm not

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going to say anymore about the hotel. I think you

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just have to experience it for yourself.

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I so appreciate that. I'm very much allured by the

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whole th experience, and I know our prospective women joining

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us will be as well. Let's take our first break.

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I'm your host, doctor Relie Cortes. We are on your

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Jennifer Pastikas. She's an executive with over twenty years of

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experience in the financial services industry and it was helping

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bring to the for the brand new conference for women

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called Thrive in twenty five. I'm talking a bit about

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where it came from and her own background of what

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she's contributing. After the break, we're going to get into

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a few of the speakers and just some of the

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topics we'll be covering. We'll be right back.

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Doctor Elise Courtez is a management consultant specializing in meaning

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and purpose. An inspirational speaker and author, she helps companies

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visioneer for a greater purpose among stakeholders and develop purpose

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inspired leadership and meaning infused cultures that elevate fulfillment, performance,

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and commitment within the word workforce. To learn more or

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to invite a lease to speak to your organization, please

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visit her at Elisecortes dot com. Let's talk about how

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to get your employees working on purpose. This is working

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on purpose with doctor Elise Cortes. To reach our program

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today or to open a conversation with Elise. Send an

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email to Alise A Lisee at Elisecortes dot com. Now

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back to working on Purpose.

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Thanks for setting with us and welcome back to working

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on Purpose. I'm your host, doctor Elise Cortes As. I'm

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dedicated to help them create a world where people realize

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their potential at work, are led by inspirational leaders that

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help them find and contribute their greatness, and we do

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business at Betters the World. I continue to research and

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write my books, so the last one came out in

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Marsha twenty twenty three. It's called The Great Revitalization. How

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activating a meeting and purpose can radically enlagen your business.

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I wrote it to help leaders under stand just the

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nature of today's workforce, which is very discerning. What do

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they want and need to stay with you? And then

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I offer twenty two best practices to help you create

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a culture to provide that for them. You can learn

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more about my books on Amazon or my personal site

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at least quretest dot com if you are just now

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joining me. My guest is Jennifer Pestikas, who, in addition

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to her long career in the financial services industry, also

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offers career and leadership coaching for women through her personal company,

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Brave Women at Work. So before the work we were

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talking a bit about just kind of the location and

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the thought behind the Thrive at twenty five conference. Let's

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talk a bit about just some of the speakers. Can

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you share just maybe introduced a couple of them that

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are really stand out for you?

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Oh, it's it's kind of tough. It's kind of tough.

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So I've got the site up here as I'm talking,

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So I would say a couple that come to mind.

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Or Bobby Carlton. So Bobby is a ted X speaker.

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She is, you know, she's a speaking maven, and she's

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going to talk about public speaking and getting that kind

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of as part of your repertoire because so many of

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us we sit behind the desk, you know, we might

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be executives, but we're not presenting or we don't have

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that as part of our offering. So she's got a

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presentation on public speaking and then one because this is

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her personality, you know, no excuses, how to get yourself

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on stage. So I'm really excited about learning what she

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has to share about getting in front of others and

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honing speaking as part of what you do.

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Okay, before you go on, let me just chime into

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that because this is so so important right in your

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coaching and my coaching. It is so important to be

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able to one own your brand. And then two related

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to the work that I'm doing, is that more that

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you're comfortable speaking on stage, the more effective you're going

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to be as an inspirational leader. Being able to cast

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a vision that people want to be part of can

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step into is so so important. So I really I'm

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glad you started with that one because I think it's

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so so important and many many people, as you know,

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are frightened, silly of speaking, like they are more afraid.

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The statistic is people are more afraid to speak in

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public than they are to die.

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Wow.

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Did you not know that? No, that's true. That is

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a solid statistic.

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Wow. Okay, well let's get them a little less afraid.

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Let's do that. So just a couple more and I'm

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picking these out on purpose. So one of the reasons

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when Hope and I were talking about this conference, we're like,

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how do we make this different? You know, we say

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leadership conference, And we talked about our experiences with going

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to leadership conferences, and we wanted to look at the

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whole woman and by by home and I'm saying the

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whole person. So we want to look at their mindset,

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We wanted to look at their health and wellbeing. We

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wanted to look at of course the leadership chops, like

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how do we give them the education and then the

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accountability support. So we thought that was unique because we've

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never been to a conference like that before that has

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all of those components. So another two speakers I just

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want to call out. The first one is more on

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that wellness piece and the next one will be also

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on the wellness is Doc Susan Lavelle, and she works

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on Her two presentations are the first one is from

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Busy to Balanced, three Secrets to Harmonize your life and work.

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So she's into hormones and from that Busy to Balance piece,

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and her second one is the Executive Edge Harnessing Hormones.

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This is where hormones comes in and habits for peak performance.

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And I don't know about you, and I don't know

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if I shared on the show last time, but I've

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gone through burnout myself and as I'm entering those middle years, right,

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we'll just throughout the word perimenopause, like, hormones are becoming

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a lot more important to me, and I want to

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make sure that I'm taking care of myself and I

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am in peak performance so that I can give what

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I want at work and I don't feel kind of

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hamstrung from a health condition perspective, because, like we say,

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if we don't put our oxygen mask on first, who's

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going to do it for us?

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I so appreciate that, Jennifer. I can't count the number

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of women that I've encountered over the years who are

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saying things like, I'm constantly exhausted, but I don't know

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why I'm doing all these things, et cetera, et cetera.

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And oftentimes we might find that one it is an

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over extension into too many activities, and sometimes, of course

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they're just not resting enough, but very often there is

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the physical element in that, which might actually be the

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hormonal piece. So I really appreciate very much the holistic

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nature of what this conference is providing to women. We're

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not just talking about leadership. We were talking about the

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whole woman who is being that leader. And I really

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and that's one of the major reasons that I said, yeah,

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I will be happy to m see this conference.

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Yes. And so the last one or two I just

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want to mention, So Jackie Sittera who owns her own business,

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Jay and C Innovations, she's doing actually a vision boarding exercise.

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So how cool is that that we get to take

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something tangible away and you know, kind of tap into

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our creative flow. Oh and then on a last one

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that I just want to highlight for me, and it

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is Nicole Smith Leavey, who is a somatic coach, and

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so she's going to teach us how to breathe right,

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because I don't know about you, but I've had situations

435
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where I get stressed and then I forget how to breathe.

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I'm a chest breather versus like a diaphramat a diaphragm breather.

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So she's going to actually help us with that. So

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I'm very excited about those and all of them.

439
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I am too. And just to add in another piece

440
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that I think is really important that I also think

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is critical for the whole being development is I know,

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we have some planned content around really embracing nature and

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also more also into the space of really cultivating art

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as a space for passion and creativity, and of course

445
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you know when I do. I have a whole program

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that I'm doing on helping people to create feerceful full

447
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of goals for the new year. I bucket them across

448
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nine different dimensions, and a couple of them, you know,

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one is creativity and passion, also adventure and travel, etc.

450
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So just so important that it goes beyond just professional

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financial family, right, There's just so much more that we

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can really cultivate. So I'm so excited for us. Yeah.

453
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Likewise, Yeah, and that was doctor Vasu is going to

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do the Artful Mind, and I'm really excited. She's bringing

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the scientific and the art together. So it's going to

456
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be a really cool presentation.

457
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Mm hmm. Yeah, you know. And again because I really

458
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feel like I've got the coveted role here since I

459
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get you really hard too and everything, right, why choose

460
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when you could just cover it all? I think that

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00:23:32.079 --> 00:23:34.640
I think Hope really understand understands me well enough that

462
00:23:34.640 --> 00:23:35.920
when she reached out, she knew that I was I

463
00:23:35.960 --> 00:23:37.480
was the right that was the right fit for me

464
00:23:37.640 --> 00:23:38.000
for sure.

465
00:23:39.519 --> 00:23:41.599
Well yeah, she said right away, She's like, go doctor Elise,

466
00:23:41.640 --> 00:23:43.519
She's our MC. We got to get doctor Elise and

467
00:23:43.680 --> 00:23:44.240
I love that.

468
00:23:44.359 --> 00:23:47.000
It was so delightful. I'm just I'm so excited. So

469
00:23:48.279 --> 00:23:49.920
then if we could, I just wanted to talk a

470
00:23:49.960 --> 00:23:53.000
little bit about, you know, sort of the arrangement, some

471
00:23:53.039 --> 00:23:55.759
of the thinking behind you know, what it is that

472
00:23:55.839 --> 00:23:58.839
we are intentionally developing in this conference, and you know,

473
00:23:58.880 --> 00:24:03.599
starting off with just really understanding one's personal attributes. Could

474
00:24:03.599 --> 00:24:06.039
you speak a little bit to what's behind that particular

475
00:24:06.240 --> 00:24:07.440
focus of the conference.

476
00:24:07.880 --> 00:24:11.799
Yes, So that's about you know, those key pieces of

477
00:24:11.799 --> 00:24:14.440
self knowledge, right, So that's why we're doing the vision boarding.

478
00:24:14.480 --> 00:24:16.880
We're going to be talking about values like that key

479
00:24:16.920 --> 00:24:21.440
self knowledge because as a leader, we understand you know,

480
00:24:21.559 --> 00:24:24.039
me being twenty plus years hoping twenty to twenty five

481
00:24:24.039 --> 00:24:26.720
plus years, like many of the women that are speaking

482
00:24:26.759 --> 00:24:28.960
have so many years. We actually need to I need

483
00:24:29.000 --> 00:24:30.680
to do the math to see what the collective years

484
00:24:30.680 --> 00:24:33.079
of leadership experience are that would be powerful for me

485
00:24:33.160 --> 00:24:36.480
to share in the future. But we know that you

486
00:24:36.559 --> 00:24:39.599
have to know thyself right as a leader, So understanding

487
00:24:39.640 --> 00:24:42.640
your attributes, understanding your strengths, understanding what's important to you

488
00:24:42.759 --> 00:24:45.359
is why that is going to be a key component

489
00:24:45.440 --> 00:24:46.119
of the conference.

490
00:24:47.359 --> 00:24:50.200
I really appreciate that. I am amazed, Jennifer. You know,

491
00:24:50.240 --> 00:24:53.240
when I'm out doing work, either for my public workshops

492
00:24:53.359 --> 00:24:56.839
or for work that I do inside companies, I am amazed.

493
00:24:56.960 --> 00:24:59.799
Like I was just actually taking a course last week

494
00:25:00.039 --> 00:25:03.160
on listening well, and I would say the average age

495
00:25:03.160 --> 00:25:08.559
and there was, I don't know, early fifties, and I

496
00:25:08.680 --> 00:25:11.039
was amazed by how many people have these major AHAs

497
00:25:11.119 --> 00:25:14.400
about themselves, you know, about which we had taken the

498
00:25:15.920 --> 00:25:19.039
DISK assessment for that for that particular workshop. But anyway,

499
00:25:19.079 --> 00:25:20.640
the point that I'm making is that you know, what

500
00:25:20.680 --> 00:25:22.920
I always tell people is that you are going to

501
00:25:22.960 --> 00:25:25.519
spend the rest of your life really knowing yourself. There's

502
00:25:25.559 --> 00:25:28.559
that much to know. And so I love that we

503
00:25:28.599 --> 00:25:30.720
also have this these pieces in here built in to

504
00:25:30.759 --> 00:25:34.200
help people women to understand their personal attributes so so

505
00:25:34.200 --> 00:25:38.160
so important, motivates you, what distinguishes you, all those things.

506
00:25:39.440 --> 00:25:41.359
Then we go on to the next book at which

507
00:25:41.400 --> 00:25:43.680
is a personal development and mindset. Tell us a bit

508
00:25:43.720 --> 00:25:45.200
about that one.

509
00:25:45.519 --> 00:25:48.519
So you can know yourself, but you also need to

510
00:25:48.519 --> 00:25:50.920
know how to manage your mindset too. As a leader,

511
00:25:50.960 --> 00:25:54.480
I think it's absolutely critical because they're you know, people think, oh,

512
00:25:54.559 --> 00:25:56.519
you know things will be better when I write well,

513
00:25:56.559 --> 00:25:58.720
when I become a leader, well, I'm here to report.

514
00:25:58.799 --> 00:26:01.720
You know, being a realists, you're going to have tough days, right,

515
00:26:01.759 --> 00:26:04.640
and so how do you manage that mindset so that

516
00:26:04.640 --> 00:26:08.039
your career trajectory is going in the way and the

517
00:26:08.039 --> 00:26:10.400
spaces and the places that you want it to go.

518
00:26:11.319 --> 00:26:14.079
And you can read so many books. You can read

519
00:26:14.079 --> 00:26:15.920
all the books, listen to all the podcasts. At the

520
00:26:15.960 --> 00:26:17.240
end of the day and you're going to hear this

521
00:26:17.319 --> 00:26:19.759
as a refrain that you have to take that responsibility

522
00:26:19.759 --> 00:26:22.000
for your mindset. You can get those tools, you actually

523
00:26:22.079 --> 00:26:24.640
have to use them. And so we want women to

524
00:26:24.720 --> 00:26:27.279
walk away with solid tools on how they can manage

525
00:26:27.319 --> 00:26:30.759
that mindset because you know, your mindset has a direct

526
00:26:30.799 --> 00:26:33.880
ripperal effect on your team and you know in your

527
00:26:33.960 --> 00:26:37.160
leadership initiative, So managing the mindset is critical.

528
00:26:38.000 --> 00:26:40.599
Yes, And to that end, what I find fascinating and

529
00:26:40.960 --> 00:26:42.799
precious about part of the work that I get to

530
00:26:42.839 --> 00:26:47.160
do is helping to reveal people's mindsets to them. You know,

531
00:26:47.200 --> 00:26:49.359
we don't know that it's like right water we swim

532
00:26:49.400 --> 00:26:53.279
in right So think about that, just as salmon really

533
00:26:53.319 --> 00:26:55.119
realized that they're actually swimming in a body of water.

534
00:26:55.480 --> 00:26:58.039
Probably not that's you know, that's their it's it's their environment.

535
00:26:58.480 --> 00:27:01.880
And so one the careful and important work of revealing

536
00:27:01.920 --> 00:27:03.839
that mindset, and then we can decide to the extent

537
00:27:03.960 --> 00:27:06.400
to which how is that actually working for us or

538
00:27:06.440 --> 00:27:10.039
against us? And then of course unlearning these mindsets is

539
00:27:10.200 --> 00:27:14.160
just as important as learning new better ones or ones

540
00:27:14.160 --> 00:27:16.720
that will serve us better, just as important.

541
00:27:18.000 --> 00:27:20.640
And many of the people or the women that I

542
00:27:20.680 --> 00:27:22.759
work with or that probably will attend, you know, they

543
00:27:22.799 --> 00:27:26.440
might have like a sense of they're disenfranchised, or they're like,

544
00:27:26.480 --> 00:27:28.640
why can't I get ahead? Or there's a little frustration,

545
00:27:29.200 --> 00:27:31.240
But like you said, doctor e Lees, they they may

546
00:27:31.279 --> 00:27:34.000
not know that part of it is their mindset.

547
00:27:34.200 --> 00:27:34.359
You know.

548
00:27:34.440 --> 00:27:36.519
They may think, oh, well, you know what, I'll never

549
00:27:36.559 --> 00:27:38.920
get the promotion or I'll never get the opportunity, and

550
00:27:38.960 --> 00:27:41.359
they don't know that that in itself is stopping them.

551
00:27:42.079 --> 00:27:45.799
Absolutely, thank you, that was extremely well said. Perfect. Okay. Now,

552
00:27:46.039 --> 00:27:48.759
the third element that I think is really critical is

553
00:27:48.799 --> 00:27:51.160
the supportive community that's part of this conference.

554
00:27:52.720 --> 00:27:57.400
So Hope and I are so invested in building a

555
00:27:57.440 --> 00:28:01.200
community of women, whether it's through in twenty twenty five

556
00:28:01.480 --> 00:28:04.480
or through climb conferences or through Brave Women at work,

557
00:28:05.119 --> 00:28:08.000
and if you talk to any of our former authors

558
00:28:08.359 --> 00:28:11.839
or anyone that we have done work with so you

559
00:28:11.880 --> 00:28:14.319
can fact check this doctor release, It's like becomes like

560
00:28:14.359 --> 00:28:18.440
a family of women and kind of a community where

561
00:28:18.519 --> 00:28:21.000
we are not often one and done where we're like, oh,

562
00:28:21.000 --> 00:28:22.720
that was great and we'll just see you later. And

563
00:28:22.759 --> 00:28:27.799
we are actually physically building a community via the Hersey

564
00:28:27.839 --> 00:28:30.880
Suite platform currently, so we have all of the women

565
00:28:31.319 --> 00:28:33.799
join a community and they can share kind of their struggles,

566
00:28:33.839 --> 00:28:38.000
their successes, their wins together and that's really important for us.

567
00:28:38.000 --> 00:28:40.559
So if they you know, if a woman is listening,

568
00:28:40.680 --> 00:28:43.119
does attend, know that you have a community behind you.

569
00:28:43.240 --> 00:28:45.720
It's not like a one and done conference experience.

570
00:28:47.079 --> 00:28:49.519
Oh this is so critical because you know, when I'm

571
00:28:49.559 --> 00:28:52.880
working at organizations or with women one on one, is

572
00:28:52.960 --> 00:28:55.279
they there is even if you're in an organization, especially

573
00:28:55.279 --> 00:28:57.599
the higher you go in your career, the more lonely

574
00:28:57.720 --> 00:29:01.279
it feels. I really talk to about these really critical

575
00:29:01.319 --> 00:29:03.559
things in my life. Or I don't know, I've just

576
00:29:03.559 --> 00:29:05.240
been promoted, I don't know how to do this job.

577
00:29:05.279 --> 00:29:07.279
I just got promoted. I don't know what's going on.

578
00:29:07.319 --> 00:29:09.440
But yet I know that I have to perform. So

579
00:29:09.559 --> 00:29:11.759
being able to connect with other people who have had

580
00:29:12.119 --> 00:29:15.519
similar experiences can give a different perspective about what's going

581
00:29:15.519 --> 00:29:21.119
on and help encourage and empower and motivate her. It's

582
00:29:21.240 --> 00:29:24.759
just so so important. And also this what I always

583
00:29:24.799 --> 00:29:27.359
tell people is that I want you to develop your

584
00:29:27.440 --> 00:29:32.240
network inside your organization and outside your organization. Why outside,

585
00:29:32.319 --> 00:29:35.440
because that is part of your safety net in case

586
00:29:35.480 --> 00:29:38.400
you do need to make a change, or you lose

587
00:29:38.440 --> 00:29:41.000
your job or whatever. You need other people outside your

588
00:29:41.039 --> 00:29:45.119
current organization to help steward that transition. And many, many people,

589
00:29:45.240 --> 00:29:47.920
men and women, make the mistake of only having a

590
00:29:47.960 --> 00:29:50.559
network inside their company, and then when they get let go,

591
00:29:51.039 --> 00:29:52.079
they're really in trouble.

592
00:29:52.680 --> 00:29:56.279
Agreed. And so we have Natalie Benamou talking about LinkedIn

593
00:29:56.319 --> 00:29:59.559
and building your brand on LinkedIn, and I always challenge

594
00:29:59.599 --> 00:30:02.119
clients cay spend ten to fifteen minutes a day building

595
00:30:02.200 --> 00:30:05.680
that network because you won't be disappointed.

596
00:30:06.880 --> 00:30:09.440
So important. And then one of the next pillar is

597
00:30:09.440 --> 00:30:12.720
a strategic action and accountability. You know, as a business

598
00:30:12.720 --> 00:30:16.279
owner myself, that accountability piece is so so important because

599
00:30:16.279 --> 00:30:18.079
I'm gonna set goals all day long and get really

600
00:30:18.079 --> 00:30:20.599
excited about them that if I don't have someone that

601
00:30:20.680 --> 00:30:23.359
keeps me accountable toward my goals, it is so easy

602
00:30:23.680 --> 00:30:25.559
to kind of backstroke and go, we do I get

603
00:30:25.559 --> 00:30:27.000
to it next quarter kind of thing.

604
00:30:27.480 --> 00:30:30.279
M yeah, so this one's a hot button for me.

605
00:30:30.400 --> 00:30:32.839
So when we were forming the conference, I actually am

606
00:30:32.839 --> 00:30:35.920
in the process of forming something called the Brave Circle.

607
00:30:36.039 --> 00:30:38.440
So at the end of this conference, women will have

608
00:30:38.480 --> 00:30:42.480
the option to join a coaching accountability group with me

609
00:30:42.960 --> 00:30:46.519
monthly where they get that one on one support. They

610
00:30:46.559 --> 00:30:50.119
get that accountability support totally optional, and then we'll have

611
00:30:50.200 --> 00:30:53.160
semi annual planning sessions and they'll have access to a

612
00:30:53.200 --> 00:30:56.599
private podcast called the Brave Circle. So I wanted to

613
00:30:56.640 --> 00:31:00.000
give women an option, which you don't see that very often,

614
00:31:00.079 --> 00:31:01.839
and you know, you get like the list of all

615
00:31:01.920 --> 00:31:03.920
the things like I'm so jazzed about, but then like

616
00:31:04.160 --> 00:31:06.079
you know, two months later, ask you know, ask me,

617
00:31:06.160 --> 00:31:08.599
or ask other women or anyone, right, did you you

618
00:31:08.599 --> 00:31:11.119
know do that? And typically you don't because you go

619
00:31:11.200 --> 00:31:13.519
back into your old habits and patterns.

620
00:31:14.519 --> 00:31:16.640
It is so easy to get so excited and then

621
00:31:17.000 --> 00:31:18.400
before you know what, six months has gone by and

622
00:31:18.400 --> 00:31:20.880
you've done nothing about that goal. And then you were

623
00:31:20.920 --> 00:31:23.359
demoralized and you feel bad about yourself and you kind

624
00:31:23.359 --> 00:31:25.720
of give up. And so yes, that accountability is so

625
00:31:25.720 --> 00:31:29.240
so important. And then of course the last pillar, you know,

626
00:31:29.359 --> 00:31:32.920
the crux of everything, you know, leadership, development and resources.

627
00:31:34.200 --> 00:31:39.559
Yeah, so in that we're really giving you women female

628
00:31:39.599 --> 00:31:43.599
speakers from all different like walks of life. So they're

629
00:31:43.680 --> 00:31:47.440
going to talk about sponsorship and mentorship and setting yourself

630
00:31:47.480 --> 00:31:49.440
up for the next stage of your career. We have

631
00:31:49.519 --> 00:31:53.079
a speaker talking about she's a CEO. She's say, hey,

632
00:31:53.119 --> 00:31:55.359
this is you know, my perspective from the C suite,

633
00:31:55.400 --> 00:31:57.839
So like really the arc of the career, right, and

634
00:31:57.880 --> 00:32:01.960
like bringing all of those strategy, all those pillars that

635
00:32:02.559 --> 00:32:05.039
you know, often we're put in management and then we

636
00:32:05.079 --> 00:32:07.200
get you know, we do good right like doctor Lees,

637
00:32:07.240 --> 00:32:09.759
and then we keep growing, but we don't have like

638
00:32:09.880 --> 00:32:13.440
all of those pieces put together to keep advancing and

639
00:32:13.480 --> 00:32:17.839
really understand how we grow our leadership muscles. And I

640
00:32:17.920 --> 00:32:20.039
promise you you will have that with this conference.

641
00:32:21.160 --> 00:32:24.240
So excited all right, listen, listeners and viewers kind of

642
00:32:24.279 --> 00:32:25.799
chew on this, and listeners and viewers, I as we

643
00:32:25.839 --> 00:32:27.200
go on this next break, I want you to be

644
00:32:27.200 --> 00:32:30.759
thinking about how this conference can help you personally. Who

645
00:32:30.880 --> 00:32:33.039
can you bring along, Who do you want to invite

646
00:32:33.079 --> 00:32:35.160
and share this podcast with that you want to come

647
00:32:35.200 --> 00:32:38.039
with you, or who you just think needs this. We'll

648
00:32:38.039 --> 00:32:40.359
be right back. I'm your host, doctor Relis Cortes, moving

649
00:32:40.440 --> 00:32:43.200
on with Jennifer Pastikas, an executive with over twenty years

650
00:32:43.200 --> 00:32:46.119
of experience in the financial services industry and who is

651
00:32:46.160 --> 00:32:48.440
now helping to bring to the fore the brand new

652
00:32:48.480 --> 00:32:51.519
conference for women called Thrive in twenty five. We'll be

653
00:32:51.599 --> 00:32:52.039
right back.

654
00:33:07.720 --> 00:33:11.279
Doctor Elise Cortes is a management consultant specializing in meaning

655
00:33:11.319 --> 00:33:15.160
and purpose. An inspirational speaker and author, she helps companies

656
00:33:15.240 --> 00:33:19.039
visioneer for greater purpose among stakeholders and develop purpose inspired

657
00:33:19.119 --> 00:33:23.079
leadership and meaning infused cultures that elevate fulfillment, performance, and

658
00:33:23.160 --> 00:33:26.359
commitment within the workforce. To learn more or to invite

659
00:33:26.359 --> 00:33:29.119
a lease to speak to your organization, please visit her

660
00:33:29.200 --> 00:33:32.440
at Elisecortes dot com. Let's talk about how to get

661
00:33:32.480 --> 00:33:41.240
your employees working on purpose. This is working on purpose

662
00:33:41.359 --> 00:33:44.640
with doctor Elise Cortes. To reach our program today or

663
00:33:44.680 --> 00:33:47.440
to open a conversation with Elise, send an email to

664
00:33:47.519 --> 00:33:52.920
Elise A. L Se at Elisecortes dot com. Now back

665
00:33:52.920 --> 00:33:54.240
to Working on Purpose.

666
00:33:59.359 --> 00:34:01.720
It's with us and welcome back to Working on Purpose.

667
00:34:01.759 --> 00:34:04.279
I'm your host, doctor Eli Scortees. I mentioned in the

668
00:34:04.359 --> 00:34:06.240
last break that my last book came out in March

669
00:34:06.279 --> 00:34:09.440
of twenty three. It's called The Great Vitalization. How activaty

670
00:34:09.519 --> 00:34:12.239
MENI Purpose can radically in liven your business. What I

671
00:34:12.280 --> 00:34:15.519
did for you is I created a three page assessment

672
00:34:15.639 --> 00:34:18.440
that you can find on my website gustodeshnaw dot com.

673
00:34:18.519 --> 00:34:21.440
Download it. It's free and when you go through that assessment,

674
00:34:21.480 --> 00:34:23.320
it will help you understand the extent to it your

675
00:34:23.400 --> 00:34:27.639
current culture is meeting then discerning needs of today's workforce

676
00:34:28.360 --> 00:34:30.159
if you are just now joining us. My guest is

677
00:34:30.239 --> 00:34:33.079
Jennifer Pastikas, who is, in addition to her long career

678
00:34:33.079 --> 00:34:36.719
in the financial services industry, also offering career and leadership

679
00:34:36.719 --> 00:34:40.119
coaching for women through her personal company, Brave Women at Work.

680
00:34:41.119 --> 00:34:43.199
So for this next segment here, Jennifer, what I wanted

681
00:34:43.199 --> 00:34:45.599
to do is is one I wanted to have you

682
00:34:46.079 --> 00:34:49.559
articulate from your vantage point, who do you think needs

683
00:34:49.599 --> 00:34:53.079
to come to this conference? Who's it really for?

684
00:34:54.320 --> 00:34:58.199
So I would say any woman that feels like Hey,

685
00:34:58.239 --> 00:35:02.280
there's a lack of that spark need to have leadership

686
00:35:02.360 --> 00:35:05.360
resources I need or I want to learn how to

687
00:35:05.360 --> 00:35:07.960
take care of my whole person. So that's that first piece.

688
00:35:08.480 --> 00:35:12.000
More specifically, anyone that might be in that mid career

689
00:35:12.280 --> 00:35:15.320
segment and they don't have to be a VP, they

690
00:35:15.320 --> 00:35:17.559
don't have to be a CEO or anything like that,

691
00:35:17.639 --> 00:35:22.039
but they're in that mid career and they need community,

692
00:35:22.119 --> 00:35:24.880
they need accountability, which is so many of us. So

693
00:35:24.920 --> 00:35:27.920
we've talked about all what I would say, all of

694
00:35:27.960 --> 00:35:30.719
the pieces of the conference. So if you're in mid career,

695
00:35:31.119 --> 00:35:33.840
you're looking for community, you're looking for accountability, you're looking

696
00:35:33.880 --> 00:35:37.480
for leadership resources, and you are willing to travel to

697
00:35:37.719 --> 00:35:40.159
the Midwest when actually the weather is nice, I think

698
00:35:40.159 --> 00:35:42.239
this would be would be really good for you. And

699
00:35:42.719 --> 00:35:47.159
i'd say the last pieces, we're really making this female geared,

700
00:35:47.159 --> 00:35:48.840
so you're going to have a lot of exposure to

701
00:35:49.000 --> 00:35:53.400
networking and female led companies. So if you two have

702
00:35:53.679 --> 00:35:57.000
a female side hustle, like a female lead side hustle,

703
00:35:57.079 --> 00:35:58.920
or if you want to get a network with other

704
00:35:58.960 --> 00:36:02.159
women that let's just say like they're rock stars. Like

705
00:36:02.199 --> 00:36:03.599
I would say that this is for you.

706
00:36:05.199 --> 00:36:07.599
I love that I would add too. I want to

707
00:36:07.639 --> 00:36:11.519
invite through these lines and others to anybody that feels

708
00:36:11.559 --> 00:36:14.280
stuck like I, just like I think I should be

709
00:36:14.320 --> 00:36:16.079
further along than I am. I want to be further

710
00:36:16.119 --> 00:36:17.559
along than I am. I don't know why I'm not

711
00:36:17.639 --> 00:36:21.320
being promoted to your point earlier. Maybe you have lost

712
00:36:21.440 --> 00:36:24.960
my luster here and want to understand and know how

713
00:36:25.000 --> 00:36:28.000
I can better activate that. Again, I think those are

714
00:36:28.039 --> 00:36:33.719
all other really compelling reasons for women to attend. And again,

715
00:36:33.920 --> 00:36:36.239
as always right, it's not just you listening. I mean,

716
00:36:36.239 --> 00:36:38.920
you're fantastic you anybody other side of this thing, but

717
00:36:39.039 --> 00:36:41.320
whoever you know, you know a handful of people who

718
00:36:41.360 --> 00:36:44.519
probably are feeling this way or need some help, and

719
00:36:44.599 --> 00:36:47.280
so this is something. This is We're all evangelizing this

720
00:36:47.360 --> 00:36:52.920
together as a community of women around the world. So

721
00:36:53.000 --> 00:36:55.360
let's do this next, Jennifer, I would love for you

722
00:36:55.559 --> 00:36:57.960
to tell a story or two about a woman that

723
00:36:58.000 --> 00:37:00.360
you know who has blossomed in large parts due to

724
00:37:00.440 --> 00:37:04.199
embracing conferences like ours and or investing in her own

725
00:37:04.320 --> 00:37:07.119
ongoing development. I'll maybe share one or two myself.

726
00:37:08.079 --> 00:37:10.760
So I'm actually going to use I was thinking about

727
00:37:10.800 --> 00:37:14.079
this doctor Elise and I'm going to share a couple

728
00:37:14.639 --> 00:37:17.559
from our speaker set. So the first one is doctor

729
00:37:17.599 --> 00:37:21.480
Renika Brisco. So doctor Renika went to a conference. She's

730
00:37:21.519 --> 00:37:27.840
in she was formerly in academia, has many many awards

731
00:37:28.159 --> 00:37:31.719
in the New Orleans area, another powerhouse, and she went

732
00:37:31.760 --> 00:37:35.679
to a conference and she met Sheila Higgs Burke Culter,

733
00:37:35.800 --> 00:37:40.159
who's another one of our our conference speakers and keynote speakers.

734
00:37:40.719 --> 00:37:42.639
And they hit it off and so I just want

735
00:37:42.679 --> 00:37:45.679
to like, you listen to the ripple effect here. So

736
00:37:45.960 --> 00:37:50.639
they meet and Sheila or Shiggs as she she loves

737
00:37:50.639 --> 00:37:53.840
to be called she they hit it off and she says,

738
00:37:53.880 --> 00:37:56.800
you know what you need to think about getting your

739
00:37:56.800 --> 00:38:00.639
brand bigger. And this is to doctor Renika, and she said, hey,

740
00:38:00.679 --> 00:38:04.199
can you consider being an author in one of the

741
00:38:04.199 --> 00:38:08.079
Brave Women at Work anthology in the anthology series. And

742
00:38:08.119 --> 00:38:11.760
then she then goes on from there and she takes

743
00:38:12.159 --> 00:38:14.800
kind of kind of the learnings and the relationship and

744
00:38:14.840 --> 00:38:17.480
the network from that conference, and then she became an

745
00:38:17.519 --> 00:38:20.159
author and now she's like, you know, kind of dominating,

746
00:38:20.199 --> 00:38:23.039
and now she's a speaker, and she's actually decided to

747
00:38:23.360 --> 00:38:26.360
part from academia and now she's you know, building an

748
00:38:26.480 --> 00:38:31.400
entire business under her name, and so I just want

749
00:38:31.440 --> 00:38:33.880
you to know that you never know what's going to

750
00:38:34.000 --> 00:38:37.280
happen when you build relationships at these conferences. So that

751
00:38:37.559 --> 00:38:42.159
shows the power of community, the power of self accountability,

752
00:38:42.199 --> 00:38:44.519
the power and the magic of being at these types

753
00:38:44.519 --> 00:38:45.079
of events.

754
00:38:46.440 --> 00:38:48.320
I will share another one and we can maybe kind

755
00:38:48.320 --> 00:38:50.599
of do a tennis match on this as we as

756
00:38:50.599 --> 00:38:53.320
we share. I remember distinctly, you know, when I was

757
00:38:53.360 --> 00:38:57.440
going through my own leadership development program here in Dallas,

758
00:38:58.519 --> 00:39:01.599
Take Little with Texas into the fourteen, and that was

759
00:39:01.639 --> 00:39:04.800
a program that was really designed to help women get

760
00:39:04.840 --> 00:39:07.440
to better understand the issues of Texas and how they

761
00:39:07.519 --> 00:39:10.519
might be able to give themselves over to help for that.

762
00:39:10.679 --> 00:39:13.639
And I remember sitting on the bus. It was like

763
00:39:13.679 --> 00:39:15.320
a two and a half day sort of deal for

764
00:39:15.440 --> 00:39:17.480
three times a year, and I was sitting on the

765
00:39:17.480 --> 00:39:20.400
bus next to doctor Chara Joji and at the time

766
00:39:20.480 --> 00:39:22.639
she was a professor of astronomy at the University of

767
00:39:22.639 --> 00:39:25.480
Texas and Hengy were sitting there on the bus at

768
00:39:25.480 --> 00:39:27.320
eight o'clock in the morning ready to take off for

769
00:39:27.400 --> 00:39:30.199
the day, and she goes, that's it, I'm just going

770
00:39:30.280 --> 00:39:32.280
to do it, and I'm like, what is it. What

771
00:39:32.320 --> 00:39:33.840
are we doing? Are we getting ice cream? We're robbing

772
00:39:33.880 --> 00:39:38.559
a bank. She goes, I am going to put my

773
00:39:38.639 --> 00:39:41.039
name into the hat to be the chair of the department.

774
00:39:41.079 --> 00:39:43.159
I have two young kids. I've been saying I can

775
00:39:43.280 --> 00:39:46.599
do this. I don't have time and I'm busy, et cetera.

776
00:39:46.679 --> 00:39:48.280
But if I don't put my name in the hat,

777
00:39:48.320 --> 00:39:50.199
I won't get the position, and I won't to be able.

778
00:39:50.280 --> 00:39:51.880
I won't get to shape the department the way that

779
00:39:51.920 --> 00:39:56.599
I want to. And of course she did go for it,

780
00:39:56.639 --> 00:39:59.039
and guess what she did get the job. She's the

781
00:39:59.079 --> 00:40:03.119
first woman to had that that department, and I had

782
00:40:03.119 --> 00:40:04.920
her on my program as well talking about this. And

783
00:40:05.000 --> 00:40:06.679
you know what she gets to do to shape that

784
00:40:06.760 --> 00:40:10.199
department and really make it accessible for other beings that

785
00:40:10.239 --> 00:40:13.800
would otherwise never entertain that field because of her unique

786
00:40:13.800 --> 00:40:16.239
stand is so incredible. But she wouldn't have done it.

787
00:40:16.760 --> 00:40:19.880
If she wasn't at this conference where she got inspired

788
00:40:19.920 --> 00:40:22.519
and excited by what other women were doing with their

789
00:40:22.559 --> 00:40:25.320
lives and their careers, she would have stayed under the radar.

790
00:40:25.559 --> 00:40:26.840
So that's one example that I have.

791
00:40:27.320 --> 00:40:30.199
Oh that's great, you know you've got me kind of

792
00:40:30.199 --> 00:40:33.360
thinking my juice is flowing now, so I have one

793
00:40:33.440 --> 00:40:37.000
for myself that's not listed on the website. So this

794
00:40:37.079 --> 00:40:39.719
is kind of a sneak peek behind how things have

795
00:40:39.760 --> 00:40:42.360
come to be with brave women at work. So I

796
00:40:42.360 --> 00:40:43.639
don't even know the year. I think it might have

797
00:40:43.639 --> 00:40:46.320
been twenty thirteen or so. I went to this very

798
00:40:46.440 --> 00:40:50.360
large Salesforce conference. If people don't know what salesforces, I

799
00:40:50.360 --> 00:40:53.360
think it might be the world's largest CRM or client

800
00:40:53.400 --> 00:40:56.519
relationship management system now in San Francisco, and there were

801
00:40:56.519 --> 00:41:00.800
about one hundred and forty thousand people there and it

802
00:41:00.840 --> 00:41:03.199
was just overwhelming, Doctor Elise, and I was like, Okay,

803
00:41:03.280 --> 00:41:04.639
what can I take from this? What can I take

804
00:41:04.679 --> 00:41:07.880
from this? Because sometimes conferences just like are almost overwhelming, right,

805
00:41:08.400 --> 00:41:11.639
But I had the opportunity, and I wouldn't have had

806
00:41:11.679 --> 00:41:16.000
this opportunity, so it was perfect timing. So Cheryl Sandberg,

807
00:41:16.159 --> 00:41:20.239
who was the former CEO of Meta Facebook at the time,

808
00:41:20.480 --> 00:41:24.960
was the keynote speaker, and every person got a hard copy,

809
00:41:25.000 --> 00:41:27.559
which I thought was so snazzy, a hard copy of

810
00:41:27.599 --> 00:41:30.679
her book Lean in There and it had just come out,

811
00:41:31.159 --> 00:41:34.559
and how cool well for me that I was in

812
00:41:34.639 --> 00:41:36.440
the audience as it was just coming out, and she

813
00:41:36.480 --> 00:41:39.840
gave this beautiful keynote, and so I got so on

814
00:41:39.920 --> 00:41:43.960
fire after that presentation, completely devoured the book from you know,

815
00:41:44.000 --> 00:41:47.480
when I from San Francisco to Chicago, I proposed a

816
00:41:47.599 --> 00:41:51.400
leadership group. So you know, the first quote unquote lean

817
00:41:51.440 --> 00:41:55.079
in circle of our organization, which became the leadership group

818
00:41:55.480 --> 00:41:59.360
in my actual corporate organization. And since that time, we've

819
00:41:59.400 --> 00:42:04.440
taken half of our organization through that experience. And I

820
00:42:04.480 --> 00:42:07.559
would not have actually gotten the gusto to ask or

821
00:42:07.559 --> 00:42:11.119
gotten the gusto without being at that conference.

822
00:42:12.199 --> 00:42:15.400
I love that you said, gusto, I know right, that's mine.

823
00:42:15.440 --> 00:42:16.159
It's my damn.

824
00:42:16.440 --> 00:42:17.960
I had to wait, I had to weave it in.

825
00:42:18.280 --> 00:42:21.440
I love that. I appreciate that. I'll give you a

826
00:42:21.440 --> 00:42:26.440
spiff later. And another another example that I'll share. I

827
00:42:26.480 --> 00:42:29.320
was working with a healthcare organization on the West Coast

828
00:42:29.320 --> 00:42:31.960
for a good long year and so I was working

829
00:42:32.079 --> 00:42:36.119
in part with the chief nursing officer, and she was

830
00:42:36.199 --> 00:42:39.480
really ambitious and really wanted to develop her career and

831
00:42:39.519 --> 00:42:42.960
that was an important part of her life, and she

832
00:42:43.039 --> 00:42:46.079
was having a hard time getting up to getting past that.

833
00:42:46.159 --> 00:42:48.760
She wanted to move on to either you know, the

834
00:42:49.119 --> 00:42:52.280
COO or the CEO role, and so we got to

835
00:42:52.280 --> 00:42:54.880
work together, and I kept telling her go to conferences.

836
00:42:55.000 --> 00:42:57.679
Go to conferences. Go to conferences who get exposed to

837
00:42:57.719 --> 00:43:00.719
new ideas. You'll meet other people who can help sponsor you,

838
00:43:00.920 --> 00:43:04.719
champion you, and give you advice and perspective that will

839
00:43:04.719 --> 00:43:07.960
be important. And sure enough she did. She started going

840
00:43:08.000 --> 00:43:11.440
to conferences. And I get this text from her after

841
00:43:11.480 --> 00:43:15.079
her first or second one, maybe the first one that

842
00:43:15.320 --> 00:43:17.079
that I told her to go to encourage her to

843
00:43:17.119 --> 00:43:19.679
go to. She's like, Alicia, You'll never believe what happened

844
00:43:20.320 --> 00:43:22.639
because I was in the company of all of these

845
00:43:22.679 --> 00:43:25.239
other really you know, amazing people, you know, going all

846
00:43:25.239 --> 00:43:27.559
with their lives, their men and women. I just got

847
00:43:27.599 --> 00:43:32.239
invited to take a private jet onto this one of

848
00:43:32.280 --> 00:43:37.519
our other hospital sites. And I wrote back, your going right,

849
00:43:37.920 --> 00:43:41.360
and she said, I'm on the plane and it was

850
00:43:41.480 --> 00:43:43.840
so great, right. And she's you know, because she's in

851
00:43:44.159 --> 00:43:47.239
ladies and gentlemen. This is really important, especially if you're

852
00:43:47.239 --> 00:43:50.440
an introvert like she is. She's an introvert. It's uncomfortable

853
00:43:50.480 --> 00:43:52.239
for her to be around a lot of people. Takes

854
00:43:52.239 --> 00:43:55.000
a lot of energy for her. So if you are introverted,

855
00:43:55.039 --> 00:43:57.280
and you think the idea of a conference sounds overwhelming.

856
00:43:57.559 --> 00:44:00.159
You're just selective about who you're actually spending a lot

857
00:44:00.199 --> 00:44:02.480
of time with. That's all that is. And that's what

858
00:44:02.519 --> 00:44:05.239
she did, right. She just found there was a couple

859
00:44:05.280 --> 00:44:07.920
of people that she could have a meaningful conversation with,

860
00:44:08.440 --> 00:44:10.760
ended up socializing with them, and then here she found

861
00:44:10.760 --> 00:44:13.719
herself on this plane and guess what you know, spoiler alert,

862
00:44:13.840 --> 00:44:16.000
she did become the CEO of this organization.

863
00:44:16.199 --> 00:44:19.440
Wow. And that also is really good because you just

864
00:44:19.480 --> 00:44:22.199
said an introvert can be a CEO, so that I

865
00:44:22.199 --> 00:44:24.320
think there's a misnomer that, oh, you have to be

866
00:44:24.360 --> 00:44:25.880
an extrovert, and that's not true.

867
00:44:26.199 --> 00:44:28.280
No, it isn't, not at all. In fact, here's what

868
00:44:28.639 --> 00:44:31.599
I love to champion along that line, Jennifer. I'm sure

869
00:44:31.639 --> 00:44:33.480
you can appreciate this and probably aligned with it. Is

870
00:44:33.920 --> 00:44:36.760
you know, as an organizational psychologist, if we look at

871
00:44:36.760 --> 00:44:40.920
the introversion extroversion spectrum, you know, one extreme the extroverts,

872
00:44:40.920 --> 00:44:43.559
so there nobody's safe, they'll talk to anybody, and the

873
00:44:43.639 --> 00:44:46.760
other extreme, the extreme introvert, where they really don't want

874
00:44:46.800 --> 00:44:50.159
to leave the house and it's very nice in their

875
00:44:50.159 --> 00:44:53.519
own mind, et cetera, everyone somewhere along that spectrum. And

876
00:44:53.559 --> 00:44:57.239
what we find is that the introverts are exceptional conversationalists.

877
00:44:57.800 --> 00:45:00.679
Why because they're listening, they're listening with the other person

878
00:45:00.760 --> 00:45:03.000
is saying. They're not waiting to get in a word

879
00:45:03.039 --> 00:45:05.079
in for what they want to say, and that makes

880
00:45:05.079 --> 00:45:08.960
them really fantastic, memorable human beings that make a really

881
00:45:09.000 --> 00:45:13.079
sticky connection, Whereas the extrovert might meet a whole lot

882
00:45:13.079 --> 00:45:16.360
of people and that's great, but it's a little bit

883
00:45:16.360 --> 00:45:19.320
more of a you know, of a spot fire, if

884
00:45:19.320 --> 00:45:22.360
you will. So I want to be able to encourage

885
00:45:22.400 --> 00:45:25.280
you know where you are on the spectrum, there's something

886
00:45:25.360 --> 00:45:26.599
for you in a conference.

887
00:45:27.599 --> 00:45:28.079
I love it.

888
00:45:30.119 --> 00:45:32.920
Well, when you think about this coming up here, I

889
00:45:32.920 --> 00:45:34.920
know we're about here to close, and I'm going to

890
00:45:34.960 --> 00:45:36.480
send them to the site when we close. I don't

891
00:45:36.480 --> 00:45:39.360
worry about that, but I do know we are offering

892
00:45:40.599 --> 00:45:43.880
an early bird discount, which I think finishes December fifteenth,

893
00:45:44.119 --> 00:45:46.719
that's correct, And it's a fifteen percent discount.

894
00:45:46.719 --> 00:45:48.199
Correct, Yes, that's correct.

895
00:45:48.280 --> 00:45:50.280
Okay, So we want to be sure and evangelize that.

896
00:45:50.400 --> 00:45:53.639
So I would just say I would encourage people to

897
00:45:54.039 --> 00:45:57.800
consider this as a gift for yourself. I personally invest

898
00:45:57.880 --> 00:46:00.760
in something for myself every single year, if not twice

899
00:46:00.760 --> 00:46:03.039
a year, to keep myself growing and learning. So even

900
00:46:03.079 --> 00:46:07.079
if your employer doesn't cover this for you, think about

901
00:46:07.119 --> 00:46:08.960
this for yourself. And you know, if you're a gentleman,

902
00:46:08.960 --> 00:46:10.639
if you're a man listening to this and you're connected

903
00:46:10.719 --> 00:46:14.280
to a woman, give her this conference. She will never

904
00:46:14.320 --> 00:46:14.760
forget you.

905
00:46:19.320 --> 00:46:23.039
Yes, And I want to just jump i'mp in here

906
00:46:23.079 --> 00:46:25.480
and say that we're trying to make this accessible for everyone.

907
00:46:25.599 --> 00:46:27.719
So we have like multiple payment options, you know, we

908
00:46:27.760 --> 00:46:30.239
have the painful two payments and then we just opened

909
00:46:30.280 --> 00:46:33.480
a four payment option too. So please please look at

910
00:46:33.480 --> 00:46:35.320
this because I agree with you, doctor A. Le's like

911
00:46:35.360 --> 00:46:36.679
invest in your development.

912
00:46:38.000 --> 00:46:40.159
It's so important. I mean, otherwise, you know, you can

913
00:46:40.199 --> 00:46:42.159
find yourself in a job for ten years and the

914
00:46:42.199 --> 00:46:45.000
world has passed you by. And that's not the world

915
00:46:45.000 --> 00:46:47.360
we live in today, is it is moving on without you.

916
00:46:47.519 --> 00:46:49.440
If you don't, you know, hitch a ride to that

917
00:46:49.519 --> 00:46:51.920
train and it'll it will leave you behind. And that's

918
00:46:51.920 --> 00:46:54.159
not a scare tactic, it's just the way. It's just

919
00:46:54.199 --> 00:46:57.320
a you know, the statement of what we're living in today.

920
00:46:57.400 --> 00:47:00.679
So really want to encourage anyone that's listened and whoever

921
00:47:00.719 --> 00:47:03.719
you're connected to, who do you care about. Obviously you

922
00:47:03.760 --> 00:47:06.599
can see both Jennifer and I are slightly passionate about

923
00:47:06.599 --> 00:47:09.880
this conference and we are committed to it and it's

924
00:47:10.000 --> 00:47:13.480
you know, it's really something special. So let me give

925
00:47:13.480 --> 00:47:15.519
you a chance to close. Jennifer, you know this show

926
00:47:15.559 --> 00:47:17.840
is listened to by people around the globe who generally

927
00:47:17.880 --> 00:47:21.840
care about elevating their connection to their experience of work,

928
00:47:21.880 --> 00:47:25.480
becoming a better leader, finding ways to do business within

929
00:47:25.599 --> 00:47:28.360
their own organization that betters the world. What would you

930
00:47:28.400 --> 00:47:29.079
like to leave them with?

931
00:47:30.079 --> 00:47:31.800
Well, I just want to thank them for their time

932
00:47:31.840 --> 00:47:34.559
today and I appreciate doctor Lys being a guest. And

933
00:47:34.760 --> 00:47:37.599
what I would say is, you know, the idea of

934
00:47:37.719 --> 00:47:40.360
investing in yourself not only from a time perspective, but

935
00:47:40.400 --> 00:47:43.199
also from a monetary or get your company to pay

936
00:47:43.239 --> 00:47:45.320
for it. Right. That's also what I say about being

937
00:47:45.360 --> 00:47:47.400
a brave woman or a brave man right at work,

938
00:47:47.519 --> 00:47:50.840
is you know, advocating for yourself because at the end

939
00:47:50.840 --> 00:47:53.000
of the day, and I want to just like underscore

940
00:47:53.039 --> 00:47:57.360
this is that you are responsible. You are ultimately responsible

941
00:47:57.440 --> 00:47:59.480
for the trajectory of your career as we kind of

942
00:47:59.480 --> 00:48:02.599
started with. And it is in those decisions and in

943
00:48:02.639 --> 00:48:06.840
that advocacy for yourself that you can become a better

944
00:48:06.920 --> 00:48:09.440
leader and do great things. And so please take a

945
00:48:09.440 --> 00:48:12.920
look at the website, please really consider it or gift it.

946
00:48:12.960 --> 00:48:14.440
Like you said to someone else.

947
00:48:15.360 --> 00:48:17.440
I want to echo something that you said there about

948
00:48:17.480 --> 00:48:21.559
asking for support from your employer. Many people have the

949
00:48:21.599 --> 00:48:24.239
belief this is back to that mindset again that they

950
00:48:24.360 --> 00:48:27.039
just their company just won't cover it. Let me tell

951
00:48:27.079 --> 00:48:28.559
let me share something with you. When my five year

952
00:48:28.599 --> 00:48:30.199
old daughter said to me when I picture up from

953
00:48:30.239 --> 00:48:34.039
camp many years ago, she said, Mama, I learned something today.

954
00:48:34.199 --> 00:48:36.079
Put a little hands on her hips. She said, you

955
00:48:36.119 --> 00:48:40.320
don't ask, you don't get. That's right, And I said, oh, sugar,

956
00:48:40.480 --> 00:48:42.159
if you just keep that in mind the rest of

957
00:48:42.199 --> 00:48:45.519
your life, you'll be just fine. So, listeners and viewers,

958
00:48:45.639 --> 00:48:50.199
you don't ask, you don't get, So ask you to

959
00:48:50.400 --> 00:48:52.480
want to learn more about Jennifer Pistiquez, the work she

960
00:48:52.559 --> 00:48:55.320
does at Brave Women at Work and also the Thriving

961
00:48:55.400 --> 00:48:58.400
twenty five conference we're both spearheading. So start by visiting

962
00:48:58.440 --> 00:49:02.880
her own site, which is Bravewomen at Work dot com. Again,

963
00:49:02.960 --> 00:49:06.760
Bravewomen at Work dot com for her personal coaching and

964
00:49:06.800 --> 00:49:09.440
then also come visit the conference that we're part of.

965
00:49:09.559 --> 00:49:11.920
It's thrive in twenty five dot com. The way that's

966
00:49:11.920 --> 00:49:17.360
spelled is it's thrive Dash. I n the number twenty

967
00:49:17.400 --> 00:49:20.840
five dot com Thrive dash in twenty five dot com.

968
00:49:21.039 --> 00:49:23.119
To learn more about this conference. You can also use

969
00:49:23.119 --> 00:49:27.960
my promo code, which is of course Gusto all in

970
00:49:28.039 --> 00:49:30.519
caps to access the additional getaways. I'll be a warning

971
00:49:30.559 --> 00:49:33.239
to participants. See you next week for another inspiring and

972
00:49:33.360 --> 00:49:36.599
educational conversation on working on purpose and remember work is

973
00:49:36.599 --> 00:49:38.519
one of the best adventures and means of realizing our

974
00:49:38.559 --> 00:49:41.440
potential and making the impact we crave. So let's work

975
00:49:41.480 --> 00:49:42.000
on Purpose.

976
00:49:44.920 --> 00:49:47.559
We hope you've enjoyed this week's program. Be sure to

977
00:49:47.599 --> 00:49:51.239
tune into Working on Purpose featuring your host, doctor Elise Cortes,

978
00:49:51.360 --> 00:49:54.719
each week on W four CY. Together we'll create a

979
00:49:54.719 --> 00:49:59.360
world where business operates conscientiously, Leadership inspires and passion, performance

980
00:49:59.440 --> 00:50:02.199
and employee are fulfilled in work that provides the meaning

981
00:50:02.239 --> 00:50:06.039
and purpose they crave. See you there, Let's work on Purpose.